WA NDE R LUST FALL / WINTER 2016 - 17
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An aimless wanderer, wandering in her infinite realm, lost in the night without a candle to light, she drags her hand along the wall in this vast empty hall, in an endless journey to reminisce her heritage and define her soul. She is the aimless wanderer
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Plum PLU is a luxury Prêt-à-Porter womenswear created for a generation of curious adventurous women who wear what they want without the need to follow the rules, for the real trendsetters. Defined by its contemporary feminine style, rich construction and craftsmanship. Always ensuring a constant dialogue between functionality and innovation on the highest levels.
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ART DIRECTION & STYLING Ahmed Serour PHOTOGRAPHY Salma EL Kashef VIDEOGRAPHY Paratales HAIR Kriss Beauty Salons MAKE UP Farah Adly MODEL Rachel Simpson Special Thanks Downtown Cairo Amina El Banna
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