GLOBAL WORKSHOP ON
“mHEALTH FOR TBTOBACCO” IN EGYPT THE AMERICAN UNIVERSITY IN CAIRO AUC NEW CAIRO CAMPUS CAIRO, EGYPT
24 - 25 FEBRUARY, 2016
WELCOME LETTER FROM THE AUC
ABOUT THE WORKSHOP The two-day workshop on “mHealth for TB-Tobacco control” will take place on 24 - 25 February, 2016 in Cairo, Egypt. The workshop and associated side events will form part of the World Health Organization (WHO) /Internaltion Telecommunications Union (ITU) ‘Be He@lthy, Be Mobile’ initiative that encourages broad collaboration between universities, governments, private sector and NGOs to support efforts to address Non-communicable diseases (NCDs) globally. The workshop will focus on how to scale up the use of mobile technologies for the prevention and management of tuberculosis and tobacco consumption, using a human-centered design approach. The invitation list includes: country representatives from Ministries of health and telecommunications, academics working on mHealth, TB & Tobacco, technology and design experts, WHO staff, ITU staff, Be He@lthy, Be Mobile secretariat staff, global experts on mobile tobacco cessation and mobile TB support, companies, bilateral and multilateral agencies supporting the ‘Be He@lthy, Be Mobile initiative’. The objectives of the workshop is to gather tuberculosis and tobacco cessation experts, country representatives, WHO staff and partners to discuss the strategy and process of potential scale-up of mobile technologies for prevention and management of tuberculosis and tobacco consumption using a human-centered design approach.
WORKSHOP AGENDA
BACKGROUND AND OBJECTIVES The two-day workshop and associated side events will form part of the WHO/ITU ‘Be He@lthy, Be Mobile’ initiative that encourages broad collaboration between universities, governments, private sector, NGOs to support efforts to address Noncommunicable diseases (NCDs) globally. The workshop will focus on how to scale up the use of mobile technologies for the prevention and management of tuberculosis and tobacco consumption using a human-centred design approach. INVITATION LIST INCLUDES: Country representatives from Ministries of Health and telecommunications, academics working on mHealth, academics working on TB & Tobacco, technology and design experts, WHO staff, ITU staff, Be He@lthy, Be Mobile secretariat staff, global experts on mobile tobacco cessation and mobile TB support, companies, bilateral and multilateral agencies supporting the Be He@ lthy, Be Mobile initiative. The expected outcomes of this workshop are to: • Increase knowledge about the links between TB and Tobacco • Increase understanding of the roles that mobile phones can play in the control of TBTobacco • Establish a network of experts and partners that can support the Be He@lthy Be Mobile initiative to develop an mHealth for TB-Tobacco Handbook and a pilot programme for countries • Develop a business plan for how an mTB-Tobacco program would run in countries • Develop the messaging content for mHealth for TB-Tobacco programme based on a human centered design approach
WEDNESDAY 24 FEBRUARY 2016 The morning of the first day will present BHBM as well as the work of the American University of Cairo (AUC). We will hear from experts about the major health problems of tobacco and tuberculosis and the need for non-traditional approaches to increase synergies. We will then explore the opportunities to use mobile technologies in the prevention and management of tuberculosis and tobacco control. Participants will then break into groups to understand the pathway/journey of TB patients who consume tobacco and their health care providers; and explore the opportunities to nudge his behavior using mobile technology.
Session 1
Introduction and setting the stage
9.00 - 9.30
Registration
9.30 - 10.00
Welcome and introductions
Moderator: Mark Chataway
Dr John Jabbour, WHO Representative Egypt a.i. Mr. Ebrahim Al Haddad, Regional Director of ITU Arab Regional Office Dr Ali Awni, Director, John D. Gerhart Centre, AUC
10.00 - 10.45
Introduction to the Be He@lthy, Be Mobile initiative
Objectives, outcomes, mTB-Tobacco concept and introduction to the workshop Karim Abdel Ghani (ITU) Vinayak Prasad (WHO) Surabhi Joshi (WHO)
10.45 - 11.15
Coffee break
11.15 - 12.15
Panel Presentations and discussions on TB and Tobacco
What is Tuberculosis? Why is TB still a major public health epidemic? What is the TB and Tobacco situation in the Middle East? What is the association between TB and Tobacco use? (MAA) – 20 mins Why is Tobacco use still a major public health epidemic? What is the world doing about it? How are we helping people who smoke? (VP) – 10 mins Why tobacco use is such a problem among TB patients and what have we tried to do to address this? (KS) – 10 mins What are the opportunities for us to use digital/mobile technology to address this? (DF) – 10 mins Moderator: Surabhi Joshi Mohamed Abdel Aziz (WHO) Dennis Falzon (WHO) Vinayak Prasad (WHO) Kamran Siddiqui (York University)
12.15 - 12.45
Introduction to the John D. Gerhart Centre for Philanthropy and Civic Engagement and AUCs interest in mHealth
American University of Cairo Dean Karim Seghir, Business School, AUC Dr Ali Awni, Director, John D. Gerhart Centre, AUC
12.45 - 13.45
Lunch break
Session 2
Human Centered Design Approach for mHealth for TB-Tobacco
13.45 - 14.45
Moderator: Mark Chataway Allison Goldstein
Group Activity: Getting to know your TB patient and their caregiver.
Understanding the pathway/journey of TB patients who consume tobacco and their health care providers; and explore the opportunities to nudge their behaviour using mobile technology. Working groups led by facilitators, BHBM Secretariat, AUC faculty/students engaged in mHealth.
14.45 - 15.00
Coffee break
15.00-16.00
Group work continued
Working groups
16.00-17.00
Feedback from the groups; Summary of Day 1 and Plans for Day 2
Mark Chataway
17.00-17.30
Panel Discussion on Innovation and Healthcare
Innovation in health care in Egypt Experiences from the field (Nevin El Nadi, Shamseya, Sherif Shabana,AUC Venture Lab, Dina Omar, Phoenix) Role of insurance sector in Egypt’s health care (Hassan El Shabrawishi) Moderator: Amir Barsoum, Vezeeta Chief Executive Officer
18:00 - 20:00 Reception/Gala dinner by AXA Egypt
THURSDAY 25 FEBRUARY 2016 The morning of the second day will discuss marketing and recruitment strategies for mHealth, followed by a panel discussion on mHealth experiences from around the world. Participants will then build on the journeys developed on the first day to start thinking about messaging content for TB-Tobacco. Participants will play with existing messaging content for tobacco cessation and for TB and come up with some key messages and an algorithm for an integrated TB-Tobacco programme. In the afternoon, we will explore how an mHealth for TB-Tobacco programme could run in countries as part of the NTP.
Session 3
Building blocks of an mHealth for TB-Tobacco program
09.00 - 09.15
Recap and plan for the day
Moderator: Mark Chataway
Mark Chataway
09.15 - 10.30 Presentation: Marketing and Enrolment Strategies for mHealth: Presentation on marketing and recruitment strategies used by WelTel and Praekelt in their mHealth programs (20 min) Q&A (10 min) Richard Lester, Jacqui Watson Feedback from the groups on their group work activity from Day 1: Review innovative marketing a recruitment strategies for attracting caregivers and TB patients to the mHealth program (15 min) Reporting back from the groups (30 min) Working groups
10.30 - 10.45
Coffee break
10.45 - 11.45 Panel Discussion of existing mobile health projects on Tuberculosis and on Tobacco Cessation from around the world Introduce the session and describe some of the mHealth activities from the region (AM) – (10 min) mTobacco Cessation experiences, Tunisia (Mounira Masmoudi) mTobacco Cessation experiences, India (MoH, India) mTobacco Cessation Evidence & Costa Rica experiences (Dongbo Fu) mTB experiences, PATH (Lal Sadasivan) Mobile DOT, UK (Andrew Hayward) Find & Treat, UK (Alistair Story) Moderators: Ahmed Mandil (WHO), Luis Gustavo do Valle Bastos (MSH)
11.45 - 12.00
Presentation
Developing content for mHealth programmes – Be He@lthy Be Mobile approach to content and the role of WHO expert groups Alison Goldstein (WHO), Mark Parascandola (NIH)
12.00 – 13.00
Lunch
13.00 – 13.30
Presentation
Country experiences of mHealth content development - India and Egypt (15 mins each) Pratima Murthy - India, WHO/MoH - Egypt
13.30 - 14.30
Group Activity: Content development
Developing the messaging content for mHealth for TB-Tobacco programme from the personnas developed on the previous day Group work session led by facilitators
14.30 - 14.45
Coffee break
14.45 - 15.30
Reporting back from the groups
Facilitators
15.30 - 16.15
Panel Discussion
Countries/policy makers reflect back on how an mTB-Tobacco program could be implemented in their countries. Panellists include government representatives. 1.How does an mHealth for TB-Tobacco programme help me with my work? 2.How does mHealth for TB-Tobacco program align with government policy on digital/other mHealth programmes? 3.How would I develop the business plan for mHealth for TB-Tobacco for (1) Operations (2) Technology set up (3) Content adaptation (4) Promotion (5) M&E? What is the main support that I need from the Be He@lthy, Be Mobile initiative and partners moving forward? Facilitator: Vinayak Prasad (WHO), Karim Abdel Ghani (ITU) (Coffee served on the side)
16.15 - 16.45
BHBM and facilitator synthesis and wrap up
1.What did we achieve over the two days 2.Next steps for BHBM to finalize content 3.Next steps to pilot the content in countries 4.Next steps to involve partners in the TB-Tobacco workstream
Mark Chataway, Sameer Pujari (WHO), Gini Arnold (WHO)
SPEAKERS
Ahmed Mandil Ahmed Mandil is Coordinator, Research Development & Innovation, WHO/EMRO, Cairo, Egypt. He’s also Professor of Epidemiology (seconded from the High Institute of Public Health, University of Alexandria, Egypt). He received his bachelor degree in medicine and surgery degree (1981) and master’s degree in Pediatrics (1985) from Alexandria University, Egypt. Subsequently, he received his Doctorate in Public Health from the UCLA School of Public Health, USA (1991). He was Dean, College of Health Sciences, University of Sharjah, UAE (2004-2006). He currently serves as board member / peer reviewer of scientific journals including: WHO Eastern Mediterranean Health Journal (EMHJ), Journal of Epidemiology & Global Health (JEGH), Journal of Family & Community Medicine (JFCM).
Ali Awni Ali Awni is the Director of the John D Gerhart Center for Philanthropy, Civic Engagement and Responsible Business at the American University in Cairo (AUC). Prior to joining AUC, Awni was the Head of the Qualifying Industrial Zones (QIZ) Unit at Egypt’s Ministry of Trade and Industry. Awni also headed a focused unit to facilitate Turkish investments in Egypt. Professor Awni has worked with the Industry Modernization Center, an EU funded program for the upgrading of Egyptian industries. Awni has extensive management consulting, system development, and operations research experience in the USA. His work efforts have focused on supply chain management and business logistics improvements.
Alison Goldstein Allison Goldstein is the Toolkits Officer for the WHO mHealth secretariat for the joint UN Initiative, Be He@lthy Be Mobile. In this position she is responsible for coordinating the development of the technical documents that provide standard operating procedures to countries implementing mHealth programs. Previously, she worked for the US Centers for Disease Control and Prevention (CDC) as a member of the Million Hearts Initiative Science Team in the Division for Heart Disease and Stroke Prevention, and at CARE International, conducting polio eradication activities. She holds a bachelor’s degree in Zoological Anthropology from the University of Michigan and an MPH from Emory University.
Amir Barsoum Amir Barsoum is an expert in Healthcare industry focusing on its strategic and operational aspects. He is currently the CEO and Co-Founder of Vezeeta (by DrBridge), a healthcare technology venture that connects healthcare providers across MENA to ultimately enhance patient experience through best-in-class free online services. Amir was the Area Strategy Manager of Middle East and North Africa of AstraZeneca for pharmaceuticals. He joined AstraZeneca after claiming Management Consultant role in McKinsey and Company serv- ing several Healthcare & FMCG entities in Public & Private sectors in MENA and Europe.He holds an MBA from AUC and Bachelor of Pharmacy from Ain Shams University. Amir is an Endeavor Entrepreneur as well as mentor and speaker in many startups affiliations and events.
Andrew Hayward Andrew Hayward is Professor of Infectious Disease Epidemiology and Inclusion Health and head of the UCL Department of Infectious Disease Informatics. His work on Tuberculosis focuses on the management and control of tuberculosis in socially marginalised groups including drug users, homeless people and prisoners. He is Chief Investigator of an NIHR funded randomised controlled trial comparing Video Observed Therapy to face-to-face directly observed therapy
Dennis Falzon
Dennis Falzon is a Medical officer at the Global TB Program of the WHO in Switzerland. His current duties at WHO are focused on policy guidance for drug-resistant tuberculosis (DR-TB) management, and on monitoring the response of WHO Member States to increase and improve access to DRTB care in accordance with the World Health Assembly Resolutions 62.15 of 2009 and 67.1 of 2014. He has an interest in how digital health technology (eHealth and mHealth) can be used to support the implementation of the different components of the End TB Strategy after 2015, including patient adherence to treatment, communication, eLearning, data collection in clinical and laboratory settings, and surveillance.
Dina Omar Dina Omar is the Managing Director of Phoniex. She graduated from the faculty of Medicine and received her Master’s Degree in Cardiology from Al Kasr Al Aini, Cairo University. After graduation she worked as a lecturer in Egyptian and Arab Universities including October 6th University in Egypt and Beirut Arab Universities, she then pursued a career in development and reform of the health sector with several local NGOs in Egypt where she was the Head of the Technical and Vocational Clusters Unit in Misr El Kheir Foundation as well as Lebanon where she founded and was the head of “Salamtak” and “SAHYM” NGOs. She was also a part of the task forces selected by the Ministry of Health for development of the health sector through working on healthcare governance, as well as the task force formulated by the Ministry if Industry in Egypt to consult the prosthetic and orthotic industry besides being one of the members of the World Bank team of Consultants working on the disability file in Egypt.Most recently she is one of the founders and the Managing Director of Phoenix IHSCS a private health care management consultancy firm, providing a wide portfolio of services aimed at improving the health services provided at health care facilities in the region as well as developing the health systems of MENA region countries; besides her work in media as one of the main anchors of “The Doctors” TV series aired on Dubai TV.
Dongbo Fu Dongbo Fu is a Technical Officer for tobacco cessation in the National Capacity Building Unit, Department for Prevention of Non-communicable Diseases (formerly Department of Tobacco Free Initiative) at World Health Organization (WHO). Dr Fu began his work with WHO in 2006, where he first worked as a Project Coordinator for WHO’s Ageing and Life Course Programme prior to his current position. Dr Fu has over 10 years international and country-level experience in tobacco cessation and treatment of tobacco dependence. He is WHO’s principal focal point for supporting WHO Member States to establish and strengthen their national tobacco cessation and treatment systems as part of comprehensive tobacco control strategy and part of a comprehensive package of essential services for prevention and control of non-communicable diseases (NCDs). He has coordinated the development of a series of WHO technical tools for integrating brief tobacco interventions into primary care services and for developing and improving national toll-free tobacco quit line services. He also provides direct technical support to WHO Member States through regional and country-level training workshops to scale up their tobacco cessation services.Before joining WHO, Dr Fu served as an associate professor and the deputy director of Department of Preventive Medicine, School of Public Health, Fudan University (formerly Shanghai Medical University) in Shanghai, China, where he spent seven years in teaching and research in the field of health promotion and health education, community-based NCD management and tobacco cessation in primary care. In addition to teaching and research, Dr Fu was a regular public health consultant in Shanghai health authorities to advise on the issues of tobacco control as well as NCD care and management in primary care. He also worked as a public health doctor for two years in China between 1993 and 1995. He studied Medicine and received his M.D. from Jiangxi Medical College, China. He holds a Ph.D. in preventive medicine and a Master of Public Health both from the School of Public Health, Fudan University.
Ebrahim Alhaddad Ebrahim Al Haddad comes with an experience in the telecom field that stretches over 25 years in the international arena as well as the private sector. In 2002, Ebrahim joined the ITU and spent six and a half years between the headquarters in Geneva and the regional office in Cairo where he was the regional director. In July 2008, Ebrahim joined a telecom consultancy group that provided consultancy services to governments, regulators and private sector entities in the Arab region. He rejoined the ITU as the regional director of the Arab office in October 2011. Ebrahim holds a Master’s degree in Information Analysis and Management from Bond University in Australia.
Gini Arnold Virginia (Gini) Arnold is part of the WHO mHealth secretariat for the new joint UN Initiative Be He@ lthy Be Mobile. She also works in the WHO Tobacco Free Initiative team as the Project Officer for the Bloomberg Initiative to Reduce Tobacco Use. Before joining the Tobacco Free Initiative, she was a Special Assistant in the Office of former WHO Director-General Jong-wook Lee. She also worked with the governments of France, Norway and Brazil to help develop an innovative financing mechanism called UNITAID, to fund anti-tuberculosis, -malaria and -HIV drug purchases. From 2000 to 2004 she was part of a small team that conceptualized and established the Stop TB Partnership. She also managed a new tuberculosis drug procurement project, the Global TB Drug Facility, which provided free anti-tuberculosis drugs to low- and middle-income countries. She holds a bachelor’s degree in Biological Anthropology and an MBA from the University of Cambridge as well as a master’s degree in International Affairs from the Norman Paterson School of International Affairs in Canada.
Hassan El Shabrawishi Hassan El-Shabrawishi is the Chief Executive Officer (CEO) for AXA in Egypt. Based in Cairo, he is credited for establishing AXA’s entry and presence in Egypt; besides formulating the company’s strategy and building the core leadership team.Hassan joined AXA Group in 2010 as a Business Transformation Leader. Based in Madrid, he was responsible for the Mediterranean and Latin America region that covered a host of countries spanning from Mexico to Turkey. Before moving to Egypt, Hassan was the executive Assistant to the Deputy CEO for AXA Group in Paris, France, where he led vital functions that included large client portfolio, global partnerships, operations, strategy and finance at a group level. He started his career in 2001 with Assurance Générales de France when the company was expanding in Egypt, focusing on Bancassurance. Post this, Hassan moved to Washington DC where he worked for the International Finance Corporation, a member of the World Bank Group. Hassan holds an honors degree in Finance and Economics from Richmond University in London. He has also completed his Master’s degree from the Instituto de Empresa Business School in Spain, well known for its entrepreneurship specialties.
Jacqui Watson After spending some time in the education sector, as a teacher and then as part of the operations team of an online learning platform, Jacqui joined the Strategy Team at the Praekelt Foundation. As part of this team she is responsible for setting the vision, strategic plan and goals for the different projects she works on. Using user-centred design, Jacqui conceptualises new features and designs user interfaces to deliver the best possible user experience. While at Praekelt, she has worked on the service design of a number of health projects in Nigeria, Uganda, South Africa and Zambia. Jacqui is also the co-founder of a crowd-funding platform which raises funds to improve the infrastructure of poorly resourced schools in South Africa. She also sits on the board of directors for students of UCT’s Genesis course
John Jabbour Dr John Jabbour holds a post-graduate degree in Medical Epidemiology specifically cancer epidemiology with background of medical sciences, gastroenterology. In addition, Dr Jabbour has a graduate degree in Public health from the American University of Beirut (AUB). Experience ranges from a Faculty member at AUB, Schools of Public Health; to Head of the Epidemiology and Preventive Health Unit at the MOH, Lebanon; to Manager of Non-communicable Diseases Programme, WHO Lebanon, to Medical Surveillance Officer, Stop Tuberculosis Programme, WHO EMRO; to Medical Officer at the Unit of emerging infections, WHO EMRO; to Acting Regional Adviser for Emerging Infections and Regional Adviser for the International Health Regulations at WHO EMRO. Several documents related to subjects of maternal health, preventive health (communicable and noncommunicable diseases), water and food-borne diseases, emerging infections and International Health Regulations were published. Currently, Dr Jabbour is holding the responsibility of the WHO Representative for Egypt a.i. since November 2015.
Kamran Siddiqi Kamran Siddiqi is a medical graduate with specialist training in chest diseases and public health. He is currently based at the University of York and leads a research group on lung health within the department of health sciences. He has carried out research in this area in the UK, Latin America and South Asia. His doctoral thesis topic was on the quality of TB control in Latin America and his postdoctoral research was focused on the association between tobacco use and TB. He also serves in the Public Health Advisory Committee for the National Institute for Health and Clinical Excellence (NICE). Currently, he chairs the tobacco section within the International Union Against TB and Lung Diseases.
Karim Abdel Ghani Karim Abdelghani is the Program Coordinator in the ITU Arab Regional Office where he coordinates with stakeholders in the region on several regional issues including mHealth, Smart Learning, Arab Digital Content, ICT Applications, ICT Indicators, and ICT Accessibility. He comes with an experience of around 14 years in Information and Communication Technology, specifically in the area of international relations in this vibrant field. Throughout these years, he worked for the Ministry of Communications and Information Technology of Egypt, the International Finance Corporation, and the ITU. He is a Chevening scholar and received a Master’s degree in International Development from the University of Birmingham in 2009.
Karim Seghir Karim Seghir is the Dean of the Business School at the AUC. He has an extensive and geographically diverse professional experience. Born in France and raised in Tunisia, Seghir earned a Bachelor of Science in Mathematics in 1997 from the Faculty of Sciences of Tunis. He earned a Master of Science in Mathematical Methods in Economics and Finance and a PhD in Mathematical Economics and Finance from University of Paris 1 Sorbonne in 1998 and 2002, respectively. Seghir was invited as a panelist in various regional and international events including AACSB, EFMD, PRME, Economic Research Forum and the World Bank. He has published in top tier journals in Economics such as Games and Economic Behavior, Economic Theory and Journal of Mathematical Economics. He also serves as referee for leading academic journals such as Economic Theory and Journal of Mathematical Economics. He is a member of The Econometric Society and The Society for the Advancement of Economic Theory.
Lal Sadasivan Lal Sadasivan currently works as the TB Technical Director of PATH, an international health organization based in Washington DC. He leads the global operations of PATH in TB control. Before moving to the USA in 2013, Lal was a senior manager at the Global Fund, Geneva and prior to that he served the WHO for about 10 years in TB control in India and East Timor. He is a member of the WHO-lead Subgroups on public-private mix (PPM) in TB control as well as Pediatric TB. Lal has designed and led several national and international TB projects. One of such endeavors, the innovative Public-Private Interface Agency (PPIA) project in Mumbai, has wider application of mHealth tools. Lal earned his medical degree from India and has masters in Public Health (MPH) and Management (MBA).
Luis Gustavo do Valle Bastos Luis Gustavo do Valle Bastos is a senior technical advisor for MSH with the Systems for Improved Access to Pharmaceuticals and Services (SIAPS) Program based in Arlington, VA. Before joining MSH, Dr. Bastos worked for more than 10 years as a physician for the Ministry of Health of Brazil. He was instrumental in assessing and updating the Brazilian Tuberculosis (TB) guidelines on diagnosis, treatment, prevention and standard procedures for health care facilities. He has had a major role in developing a web based information and surveillance platform (e-TB Manager) that manages TB and drug-resistant TB (DR-TB) that is adapted and implemented in 12 countries in South America, Africa, Asia and Eastern Europe under national TB programs (NTPs). He has led the team for development and implementation of an electronic desktop downloadable tool (QuanTB) for accurate forecasting, quantification and early warning system of TB medicines that has been implemented in 14 countries in Africa, Asia and Eastern Europe. Dr. Bastos has a master’s degree in Lung Diseases, medical and technical expertise in tuberculosis (TB) and malaria, and is fluent in English, Spanish and Portuguese. Dr. Bastos is member of the World Health Organization (WHO) Global Task Force on digital health for TB and member of the WHO Guideline Development Group for treatment of DRTB 2016 update.
Mark Parascandola Mark Parascandola is an Epidemiologist with the Tobacco Control Research Branch (TCRB) in the Division of Cancer Control and Population Sciences (DCCPS) at the National Cancer Institute (NCI), with a secondary appointment in the NCI Center for Global Health. He received his Doctorate in Philosophy of Science from Cambridge University and his Master of Public Health degree in Epidemiology from the Johns Hopkins University School of Hygiene and Public Health. Dr. Parascandola also completed an NCI Cancer Prevention Fellowship. Dr. Parascandola currently oversees a portfolio of research projects in tobacco control and global health. He has authored numerous published articles on tobacco use prevention, tobacco control policy, and epidemiologic research methodology. He was an editor for the NCI/CDC report Smokeless Tobacco and Public Health: A Global Perspective (2014) and for the two-volume encyclopedia Tobacco: Its History and Culture (2005). He also served as a member of the IARC Working Group on Methods for Evaluating Tobacco Control Policies in 2007. His research interests include smokeless tobacco and other tobacco products, tobacco control policies, and the relationship of tobacco use to tuberculosis, maternal and child health, and other global health priorities.
Mohamed Abdel Aziz Mohamed Abdel Aziz has worked in TB control since 1993. After graduation from Medical School in Cairo, he took post graduate studies in Belgium where he obtained three Masters degrees in Biomedical Tropical Sciences, Public Health and Clinical Research. He has worked in the Philippines, Pakistan and Uganda as Advisor to the National Programmes for TB Control. Dr Abdel Aziz joined WHO HQ in Geneva in 2000 as the Medical Officer responsible for TB drug resistance surveillance, he then created the WHO TB Laboratory Unit. In 2008, Dr Abdel Aziz was seconded to The Global Fund as the Senior TB Adviser and acting Senior HIV Adviser. In April 2011, he joined the WHO East Mediterranean Regional Office in Cairo as the Regional TB Adviser responsible for TB Control and Elimination in the 22 countries of the Region.
Mounira Masmoudi Mounira Masmoudi is a specialist in public health, having worked for over twenty years as head of department and NCD and as national focal point for tobacco control at the Ministry of Health of Tunisia and therefore with much experience in the program management and the relationship with different national and international partners. She represented her country in intercountry WHO meetings for different national programs for NCDs and has worked as part of civil society in the prevention of risk behavior among young people. Currently, national coordinator of mHealth project of the Ministry of Health, vice president of the Tunisian Association Sport for All and tobacco control, vice president of the Tunisian League of diabetes, Executive Board Member of the International Association for Sustainable Development.
Nevin El Nadi Nevin El Nadi is a biologist with a master’s degree specialized in genetics from the Institute for Genetics in Cologne, Germany. She supports the Shamseya team from a scientific and researchbased perspective in developing highly flexible, adaptable and innovative community-based healthcare solutions.
Pratima Murthy Pratima Murthy is Professor of Psychiatry at the Centre for Addiction Medicine at the National Institute of Mental Health and Neuro Sciences (NIMHANS), Bangalore, India. She provides clinical care, is a post-graduate trainer and carries out research on tobacco, alcohol and other drug dependence. She has provided consultancy to the WHO, UNODC, ILO and UNESCAP for drug and alcohol abuse problem assessment, prevention and treatment. She has made major contributions in the area of gender and substance use, workplace and prison interventions. She was involved in a WHO country office initiative to develop training manuals to address risk factors for NCD prevention. She is an international trainer for tobacco cessation interventions for WHO SEARO and developed training manuals for medical officers, nurses and other health professionals. She has pioneered tobacco cessation services in India, been involved in framing national guidelines for tobacco cessation and in validating and developing the content for mobile tobacco cessation in India.
Richard Lester Richard Lester is Assistant Professor, Global Health at The University of British Columbia, also he is the founder and chief medical lead for WelTel. Richard designed and led the original RCT that showed that two-way SMS communication with patients could improve health outcomes (Lancet 2010). Richard is trained as an infectious disease physician, and completed a five year research fellowship in innate immunology in Kenya. Richard has been successful in acquiring grants at the highest level and honor including the PEPFAR/CDC, the NIH and Grand Challenges Canada. He is also engaged at the highest global level and has presented WelTel’s program and scale up plan to the W.H.O, the offices of the Global Health Coordinator (OGAC) in DC, the Economist Health Care in Africa conference, and many international mHealth summits and conferences. Professor Murthy has also been involved in setting up virtual knowledge networks for knowledge sharing for substance use management. She has also contributed to improve access to mental health and substance use services through her work with the National Human Rights Commission.
Sameer Pujari Sameer Pujari is currently with WHO, helping to manage the mHEALTH for NCDs as part of the secretariat for the flagship WHO and ITU joint program on mHealth for Non-Communicable Diseases; Be He@lthy Be Mobile. With WHO since 2008, he has also provided technical advice and support to over 35 countries in the development of surveillance and management information systems. He is also a core member of the Health Data Forum at the WHO and the co-chair of the WHO mHEALTH working group. Before coming to the WHO, he worked with the US Government health agency helping various countries build informatics systems for immunization and vaccination programs in Asia Europe and Africa. He started his career working with the WHO’s National Polio Surveillance Project in India for 7 years, where he led the development and implementation of various information management systems for surveillance across the country. Sameer holds bachelor degrees in business and software engineering and a master’s degree with a gold medal in management, he also has an earned fellowship in public health informatics from the US government health and human services.
Sherif Shabana Sherif Shabana is an Egyptian entrepreneur. He co-founded the AUC Venture Lab, a universitybased incubator at the American University in Cairo, where he currently serves as AUC Venture Lab manager. During his time at the AUC Venture Lab, he worked with over 30 companies that have collectively raised over 20 million EGP in funding. Sherif also cofounded Agzakhana.com, Egypt’s first online pharmacy. Sherif served as COO of the company for three years, during which he expanded operations to cover all of Egypt, serving over 30,000 clients. In 2013, Agzakhana closed venture capital Round-A investment with Vodafone Ventures Egypt. Sherif was also a business analyst at Enovio, a management and consulting firm operating in the US and Middle East, as well as a green building intern at Harvard University’s Office for Sustainability. Sherif graduated from the American University in Cairo with a B.Sc. In Electronics Engineering and minors in Computer Science and Business Administration.
Surabhi Joshi Surabhi Joshi is the mHealth Country Support Officer within the Be He@lthy, Be Mobile initiative of WHO and ITU. She holds an MPP from the School of Public Health at Johns Hopkins University, where she was a Fulbright-Nehru Scholar. She has previously worked in the Department of Health Statistics and Information Systems at WHO Geneva, International Union for TB and Lung Diseases (IUTLD) in New Delhi, UNAIDS Technical Support Facility at Nepal, and the National AIDS Control Organization, Ministry of Health in New Delhi. She is a recipient of the JICA Fellowship for young leaders and Council of Women World Leaders fellowship to Finland.
Vinayak Prasad Vinayak M Prasad is Program Manager, Tobacco Control at the World Health Organization Geneva in the department of Prevention of Non Communicable Diseases (PND). He Coordinates the National Capacity building unit, Tobacco Control Economics Unit and Africa Program at the global level. Dr Prasad also provides strategic advice and guidance to the mHealth secretariat for the WHOITU joint program ‘Be He@lthy Be Mobile’ Prior to joining WHO in 2009, Dr Prasad was with the Government of India for more than 20 years in various capacities in the Ministries of Finance , Health and Family Welfare. He was the Director, Public Health between 2004-09 and led the government’s initiative in scaling up tertiary health care and in the launch of new, public health programs on tobacco control, deafness prevention, mental health, telemedicine etc. Dr Prasad is a trained medical physician and also holds an MBA in Public Service Management.
BE HE@LTHY, BE MOBILE INITIATIVE AT A GLANCE
In 2012, the World Health Organization (WHO) entered into partnership with the International Telecommunications Union (ITU) to create a joint UN initiative focusing on mHealth. Its aim is to help scale up mHealth within national health services as a tool for the prevention and control of all major NCDs and their associated risk factors. It has been operational for more than two years and has programs in 8 countries, with expression of interest received from more than 40 others. The initiative blends country experience with clinical evidence to develop mHealth toolkits for each of the major NCD diseases, covering program content, technical guidance, costing and sustainable business models. It then supports the adaptation of these universal blueprints to country-specific contexts, as well as providing technical guidance for implementation. The toolkits contain the foundations of everything needed to start and maintain a national mHealth platform for NCDs: health content, technology specifications, promotion strategies, a monitoring and evaluation framework, and operational management structures. Since inception, the initiative has established partnerships with 8 official countries from a range of low-, middle- and high-income countries. It has received additional requests for support from over 40 other countries, demonstrating the level of global demand for large-scale mHealth programs. As of early 2016 the initiative has helped launch national programs in Costa Rica (mTobaccoCessation), Senegal (mDiabetes) and India (mTobaccoCessation). It is also working with national governments to prepare the 2016 launch of programs in Tunisia (mTobaccoCessation), Zambia (mCervicalCancer), the Philippines (mTobaccoCessation), the United Kingdom (mHypertension) and Norway (mCOPD, or chronic obstructive pulmonary disease). Preparations for an mDiabetes program in Egypt have also been ongoing, with the initiative providing technical support to the country’s program team. Each country has brought its own selection of successes and transferrable lessons to the global table, to be shared with existing and future countries. These will be shared back with the global community to help other future countries learn from these pioneers and create equally strong mHealth programs of their own. The objective is for mHealth programs to be started with a longer-term integration plan already in mind. Each national mHealth platform starts with one disease but can eventually be used to create programs for any disease or user group. This is what the current program on TB and tobacco is and aiming to showcase: how a single technology can service the needs of multiple, interrelated health conditions. Overall, the initiative is working to build government capacity to feed innovation into their health systems in a sustainable way. It is also expanding the focus from national to a regional perspective by looking at establishing regional mHealth knowledge and innovation hubs to share best practices and promote South-South collaboration, helping to foster the large-scale use of mHealth to improve global health and well-being.
ABOUT GERHART CENTER The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business promotes social change in the Arab region through building a culture of effective giving, corporate social responsibility and civic responsibility.In addition to disseminating research and policy papers, the center strives to build leadership capacity among Arab youth and enhance their abilities to become more civically engaged. It also aims to positively impact society through social entrepreneurship, mentorship and creativity. These goals are pursued with an array of national, regional and international partners in the academic, civil society and corporate sectors. Through fellowships, seminars, conferences, publications and digital platforms, the center works to fill relevant gaps with necessary information that is vital to the academic shift of the field by providing analyses of trends and critical issues. The center also seeks to develop the pool of next-generation scholars and link them to a network of social activists, donors and philanthropy professionals. The center was named after the late John D. Gerhart, ninth president of AUC, whose career provided a model of public service. Established in 2006, the center aims to further the AUC’s mission to advance social responsibility and active citizenship. The center prides itself on its growing social footprint in the philanthropic field throughout the region. By streamlining philanthropy in the Egyptian and Middle Eastern Region and gradually building an academic discourse, the field is improved through the center’s commitment to philanthropy-related research development and unveiling opportunities for foundations and civil society to tap into philanthropy as a platform to instigate social impact and change. The center also published its flagship book, “From Charity to Social Change: Trends in Arab Philanthropy” in 2008, further anchoring its role as a driver of philanthropy in the region. Additionally, the center introduced the AUC with the concept of community-based learning as a methodology that couples learning with serving the community. To further capitalize on its social-added value to the AUC and the community, the John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business became affiliated with the AUC School of Business in 2014 and is now functioning as the developmental arm of the school. With this strategic move, the center has been provided with supplementary gateway access to an invaluable source of human capital containing a strong business knowledge base. Once again, the center is leading the social movement by advocating for a link between philanthropy, civic engagement and responsible business practices through community initiatives, research and direct engagement of the private sector.
ABOUT AXA IN EGYPT As part of AXA Group, AXA Egypt benefits from a solid financial strength, and excellent ratings which provides our customers with peace of mind and reassurance. AXA entered in the Egyptian market and received its general insurance license in August 2015. AXA also acquired, in November 2015, 100% of Commercial International Life Insurance Company (“CIL”), a leading Egyptian Life insurance player and entered into a 10-year exclusive Life & Savings distribution agreement with Commercial International Bank (“CIB”), focusing in particular on Unit-Linked and Protection & Health insurance. AXA Egypt has built a well diverse team that comprises of highly experienced industry professionals and experts dedicated to serve and protect our clients in Egypt and develop our business with the highest international standards. Today, AXA is serving and protecting more than 500,000 clients in Egypt and is able to offer a complete range of risk solutions - from health insurance; property and casualty to life, pension and savings plans - available across different distribution channels. AXA’s business strategy in Egypt is focused on protecting people over the long term. We emphasize on designing reliable solutions to meet the needs of our customers, manage risks in a professional way, treat our partners fairly and develop a work environment built on strong values, relationship and trust. We believe that we have a role to play in protecting the environment, supporting the communities in which we operate, and more broadly in helping to create stronger and more sustainable societies. This is part of creating a sustainable, long-term business, and becoming the preferred company for our customers, employees, and other stakeholders.
www.axa-egypt.com
THE GLOBAL mHEALTH FOR TB-TOBACCO WORKSHOP IN EGYPT GALA DINNER Hosted and organized by The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business, School of Business The American University in Cairo and sponsored by AXA Egypt
Wednesday 24th February, 2016 at 18:00 At “Larry Garden-Moataz Al Alfi Terrace”
FIND GERHART CENTER The American University in Cairo, AUC Avenue, P.O. Box 74 New Cairo 11835, Egypt. Research Center, Floor 1, Room 1035
Office Phone: +202 2615 1341 www.aucegypt.edu/research/gerhart https://www.facebook.com/gerhartcenter https://twitter.com/gerhartcntr
https://eg.linkedin.com/in/gerhartcenter
To review the workshop presentations and photos: http://conf.aucegypt.edu/BeHe@lthyBe Mobile