December 7, 2023

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C e l e b r a t i n g 3 1 Ye a r s o f Service in Inglewood, Airport area Communities

City of Champions Your Community Connection Since 1994

EYE ON THE CITY December 7-13, 2023

“Tree Lighting Ceremony..” See Page 3

VOL. 38, No. 49

Commemorating the Los Angeles Rams Return with a Season of Giving

turned coat and left the city. For 25 champions suffered the most bitter brought with them the Los Angeles unimaginable loss, when the Lakers Chargers, but they also brought a 1995 was a terrible year for Los years, there was no rough stuff in moved downtown. Angeles sports. It was around then the city. Five years after the game But when the Los Angeles Rams that both the Raiders and the Rams of football left the area, the city of Continued on page 7 came back to town, they not only Charles Jackson

Inglewood is Aging Faster Inglewood Today Writer

As the population around the world continues to age, America is no exception. In particular, the average life expectancy of Americans has increased by nearly a decade since the early 1960s. Further, the Baby Boomer generation, which accounts for more than three-quarters of the US population, is entering its elderly stage as the last Boomers will reach the age of 60 in 2024. The aging of the American population has widespread implications for society and the economy. In particular, there is a decrease in the labor force as there will be fewer people in their prime working years. Additionally, in

many cases, tax collections will also decrease, and at the same time there is an increased need for health and social services due to the rise of elderly citizens. In the city of Inglewood in California, the effects of an aging population are particularly acute. In 2012, seniors accounted for 9.8% of the population in Inglewood, and by 2022, this population had increased to 14.3%, a 4.5 percentage point rise. This means that Inglewood is aging at a faster rate then the United States as a whole, where the percentage of seniors rose from 11.2% to 14.8% in the same period. Continued on page 3

As home prices increase,

Inglewood ranks among the top 20. Inglewood Today Writer

As U.S. housing prices steadily climb, Inglewood, California has experienced a particularly impressive 172.3% increase in median home prices in the last decade. This dramatic shift in home values, paired with stagnant growth in wages and prices, is having a tangible impact on housing affordability in the country. Since 2013, when the median home price in Inglewood was $268,046, the price of a house has increased by an incredible 172.3%, reaching a whopping $729,999 in 2021. When compared to other small U.S. cities, Inglewood is in

the top thirteen for the area with the highest increase in real estate wealth over the past decade. Unfortunately, the stark disparity between median home prices and wages means that housing in Inglewood is becoming increasingly out of reach for potential buyers. Since 2013, the Consumer Price Index has increased by just 32% while the average hourly income has seen a modest rise of only 41%. Thus, despite the area’s impressive growth in home values, homeowners seeking to enter the Inglewood

Continued on page 3

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December 7-13, 2023

News You Might Have Missed Tanu Henry and Joe W. Bowers Jr. | California Black Media

Rep. Barbara Lee Marks World AIDS Day With Critical Plea to Congressional Colleagues Rep. Barbara Lee (D-CA-12) marked Worlds AIDS Day on Dec. 1, with a critical call-to-action. The Congressmember, who is running for U.S. Senate, urged her colleagues to pass legislation that will reauthorize the PEPFAR program, a U.S. Government-supported global initiative that provides lifesaving HIV medications to people in the United States and around the world who can’t afford to buy them. “World AIDS Day is an opportunity to celebrate the incredible progress we have made toward becoming an AIDSfree generation. In the past two decades we’ve saved 25 million lives, especially among the Black community globally, through transformative programs like PEPFAR,” said Lee statement. In 2003, with bipartisan support – and after vocal and extensive advocacy by members of the Congressional Black Caucus -- Congress passed the law approving the program. Former President George Bush, who famously championed the program, signed it into law. On Nov. 30, Dr. Robyn Neblett Fanfair, Acting Division Director in the Division of HIV Prevention at the National Center for HIV and the Centers for Disease Control, said the AIDS crisis is at a crossroads. “Together with ongoing commitment, we can honor the hundreds of thousands of lives lost to HIV-related

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illness in the United States and millions worldwide by ensuring that everyone benefits equally from four decades of groundbreaking scientific advances,” Fanfair said in a letter. The CDC estimates that 1.2 million people in America have HIV, and 1 in 8 carriers don’t know it.” Since its inception, the U.S. Government has provided over $100 billion to support the PEPFAR program. “For 20 years, PEPFAR has been one of our nation’s most profound and transformational investments globally. 5.5 million babies have been born HIVfree because of the critical work funded by the program,” Lee continued. The PEPFAR program is credited with significantly lowering the AIDS death rates in Black communities across the United States, where there are still a disproportionate number of HIV cases and where incidents continue to increase. In Los Angeles County, California’s largest and populous city, for example, there was a 13 % yearover-year increase in new HIV cases between the last two years, according to data compiled by the LA County Department of Health. PEPFAR is also lauded for turning around the epidemic in Africa, where it was most severe when the initiative was established. On World AIDS Day, I call upon my colleagues in Congress to reignite the bipartisanship that has been linked to PEPFAR for so long and act swiftly to keep this lifesaving program alive,” said Lee. To commemorate the 35th anniversary of World AIDS Day, the California State Capitol was illuminated in red light on the evening of Dec. 1. Gov. Newsom and Gov. DeSantis Go Head-to-Head in Nationally Televised Debate In an intense, 95-minute-plus televised faceoff between California Gov. Gavin Newsom and Florida Gov. Ron DeSantis, the men traded jabs and putdowns, defended their respective

gubernatorial records, disagreed sharply on how to solve the country’s most pressing problems, and expressed clashing views on the performance of the Biden-Harris administration. Conservative Fox News personality Sean Hannity moderated the duel, during which the TV pundit, more than once, injected his opinion, and appeared to be providing subtle assists to DeSantis. As the debate progressed, it was clear that opinions about each topic discussed was representative of the philosophical and political chasm that divides liberal and conservative America, and a preview of campaign mudslinging that is bound to intensify as the 2024 presidential campaign ensues. “I’ll tell you why I’m here,” said Newsom said. “I’m here to tell the truth about the Biden-Harris record and also compare and contrast Ron DeSantis’ record and the Republican Party’s record” with that of California.” DeSantis blasted Newsom’s management of the COVID-19 crisis and criticized Newsom for prevalent crime, homelessness and deteriorating social conditions in California cities. “You have the freedom to defecate in public in California,” DeSantis said. “You have the freedom to pitch a tent on Sunset Boulevard. You have the freedom to create a homeless encampment under a freeway and even light it on fire. They’re not the freedoms our founding fathers envisioned.”

Newsom took a jab at DeSantis presidential candidacy, predicting that the Florida Governor would be endorsing GOP frontrunner Donald Trump soon. “There’s one thing we have in common,” Newsom said. “Neither of us will be the nominee for our party in 2024. Sen. Alex Padilla Introduces Legislation to Help Underserved Businesses Compete for Transportation Funding The federal government is investing more than $400 billion in projects around the United States through the Bipartisan Infrastructure Law, which was passed by President Biden in 2021. To assist minority-and-womenowned businesses benefit from the federal investment, Sen. Alex Padilla (D-Calif.) recently introduced two bills in Congress: The Disadvantaged Business Enterprise Supportive Services Expansion Act and the Accelerating Small Business Growth Act. “Small businesses, particularly those that are minority-and women-owned, hold enormous potential to bolster our economy, but they have historically faced disproportionate barriers to succeed in America,” said Padilla in a statement. “The unprecedented investment in American infrastructure from the Bipartisan Infrastructure Law over the next decade provides a major opportunity to create good-paying jobs that uplift disadvantaged communities,” Padilla continued. “These bills would provide the resources to help women and minority entrepreneurs develop self-sufficiency in competing for federal contracts, helping to build prosperity in communities that have too often been left behind.” President Biden has committed to increasing the participation of disadvantaged businesses in government contracting by 50% by 2025. If passed, among other provisions, the bills would increase funding by $15 for a training program that helps minorityowned small business to compete for federal government contracts. It would “would create a grant program to fund transportation agency programs to help underserved businesses grow and compete on an equal basis for contracts and subcontracts in federally funded transportation projects,” according to a press release from Padilla’s office.

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December 7-13, 2023

Tree Lighting Ceremony

Page 3

COUNCILMAN ELOY MORALES, regarding the CITY TREE LIGHTNING. Morales: today marks another milestone for us...We’ve moved our tree lighting to market street and it’s better than ever for our residents. Our city continues to be an example of how a diverse city can prosper and share in each other’s culture. Welcome to the new district 3, and feliz navidad to everyone.... We are going to be even better next year.

Continued on page 4

Continued from page 1: Inglewood is Aging...

As Inglewood and other cities and towns around the United States adjust to the realities of an aging population there are both unique opportunities and challenges. In particular, many communities are beginning to reevaluate service offerings in an effort to ensure that the needs of senior citizens are properly addressed. Further, the aging of the American population is leading to major shifts in the job market, where there is an increased need for jobs related to elder care and health care that can accommodate the unique needs of older Americans.

Continued from page 1: As home...

Overall, the aging of America is not a solely a cause for concern. Instead, the increased longevity of Americans is leading to unique opportunities for growth and development and cities like Inglewood provide a prime example of how communities are addressing the challenges of an aging population with creativity and innovation. For more information visit https://www.usmoneyreserve. com/news/executive-insights/ americas-most-rapidly-agingcities/

housing market are facing an uphill battle. Though the short-term outlook may seem grim, there is a silver lining. Recent housing market trends suggest that home values are beginning to level off as more buyers invest in the Inglewood area. With increasing demand and market stabilization, wages and prices may catch up with the surging prices of home in Inglewood. Ultimately, Inglewood’s impressive rise in median home prices in the last decade proves

that not all real estate markets experience an identical trajectory. For current homeowners, this means a substantial increase in their net worth with little effort. However, with wage and price growth lagging behind the increase in home prices, prospective buyers will have to be extra diligent in finding ways to make the dream of homeownership in Inglewood a reality. For more information visit https://constructioncoverage.com/ research/cities-with-the-largesthome-price-growth-last-decade


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December 7-13, 2023

Area Communities S e r v i n g L a d e r a , H a w t h o r n e , W e s t c h e s t e r, L a w n d a l e , G a r d e n a , C a r s o n Continued from page 3:

Tree Lighting Ceremony

The City of Inglewood hosted the most well attended City Tree Lighting ceremony in our history on Market Street. About 3,500 were in attendance throughout the evening. Mayor James Butts stated; “Tonight parents and children of Inglewood enjoyed a Christmas celebration in the new Inglewood, a City second to none in the country. The memories generated tonight will reverberate throughout their lives.”


December 7-13, 2023

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Sports & Entertainment


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December 7-13, 2023

Standing Out in the Festive Frenzy:

Strategies for Small Businesses to Shine During the Holidays Aden Ferguson

As the holiday season approaches, small businesses gear up to capture the attention of consumers amid the festive hustle and bustle. With larger competitors dominating the market, standing out becomes essential for these enterprises. Here are some effective strategies to ensure your small business shines brightly during the holidays. Unique Holiday Offerings: Distinguish your business by offering unique, exclusive holiday products or services. Consider creating limited-edition items or festive bundles tailored specifically for the season. Highlighting these exclusive offerings can draw customers seeking something special and different. Personalized Customer Experience: Elevate your customer service by providing a personalized experience. Engage with your customers through handwritten notes, customized packaging, or personalized recommendations based on their preferences. Making them feel valued and appreciated can leave a lasting impression. Festive Visual Merchandising: Transform your storefront or online platforms with eye-catching, festive displays. Incorporate seasonal decorations, vibrant colors, and

holiday-themed designs that resonate with the spirit of the occasion. This creates an inviting atmosphere that attracts potential customers. Embrace Social Media and Online Presence: Leverage the power of social media to showcase your holiday offerings. Share behind-the-scenes glimpses, customer stories, or engaging holiday-themed content to connect with your audience. Additionally, optimize

your website for the holiday season by incorporating seasonal visuals and updating product descriptions. Community Engagement and Events: Host special events or collaborate with local charities or community organizations for holiday-themed activities. Participating in local events or organizing your own can help in building a stronger connection with the community while also attracting

potential customers. Exceptional Customer Incentives: Create enticing incentives such as holiday discounts, loyalty programs, or referral rewards to encourage repeat business and attract new customers. Offer free shipping or complimentary gift wrapping services to sweeten the deal and enhance the customer experience. Showcase Your Values: Highlight your brand’s values and contributions during the holidays. Whether it’s supporting a cause, promoting sustainability, or embracing diversity, communicating your values resonates with customers who align with similar beliefs. Seamless Shopping Experience: Ensure a seamless and convenient shopping experience both instore and online. Streamline checkout processes, provide multiple payment options, and offer hassle-free return policies to alleviate any concerns customers may have. Incorporating these strategies can give your small business the edge it needs to stand out and thrive during the holiday season. By offering unique experiences, personalized services, and a touch of festive charm, your business can leave a lasting impression in the hearts of customers, fostering loyalty and continued support beyond the holidays.

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December 7-13, 2023 Continued from page 1: Commemorating..

week, as part of a 5-week “season of giving” community initiative, the Rams hosted a critically exigent event for our underserved neighbors. The two day event began Monday December 4th when the Los Angeles Rams outreach team partnered with UNIFY Financial Credit Union and the Salvation Army of Southern California to host a well received holiday shopping spree. That actually sounds as good as it looked, as members of the Rams, cheerleaders, executive staff and football squad paired with one of 100 kids, raring to go shopping for 200 dollars in holiday gifts. But there’s more. Following the shopping Spree, everybody will be sitting down for a meal and then spending time joining the Nickelodeon ‘Let’s Draw’ activity’. I may just be a big old kid myself, because of the prospect of meeting Ram’s players, Davis Allen, Ethan Evans, Cory Durden, Warren Mcleddon, Kobie Turner, Tanner Ingle, JasonTaylor progressive philosophy, dedicated a 53-man roster of players, for the II, Te Tomlinson, Puka Nacua and to environmental consideration main event, but well behind the Alex Ward. and an unmistakable concern for scenes stands a truly focused team The second day of the initiative on the human condition. They have of partners, volunteers, organizers Tuesday is directed at the needs of the entire family. The Rams team up with two other dedicated partners to fulfill a very important mission. For the fourth consecutive year, the Pechanga Resort Casino and the Los Angeles Regional Food Bank Drive-Thru Distribution group comes together to provide meals for an expected 1000 families, arriving mostly by car. 60,000 meals will be distributed. According to Tatum Texada, LA Rams Corporate Communications, that should be enough to provide meals for six days. I watched as families drove up, while volunteers loaded their vehicles with enough food for their entire household. Garret Shimko, communication manager for Pechanga and director Ken Perez explained how Pechanga’s philanthropic process leads to their attracted legions of partners that and executives. They engage in planning, and directing a consistent partnerships. share similar sentiments. On game days the Rams present flow of community service. This past The operation was so well orchestrated that I wondered how such massive outreach can be organized and mobilized seemingly on the fly, since all of The principles arrive from such diverse locations. David May, with the LA Food Bank explained that the food comes from amazing donations from amazing sources. The food bank partners with other groups that identify a need, but this partnership at SoFi is made in heaven. They have the food, and through SoFi, the Rams have a huge parking lot - perfect for a massive drive-thru, and Pechanga has the resources and a large desire to provide for those in need. Stay tuned wile Inglewood Today cultivates many more sources, with an eye towards community outreach.

PUBLIC NOTICE

Fictitious Business Name Statement File No. 2023247910 The following Person is doing business as: W&F Exclusive 2508 W. 79th Street Inglewood, CA 90305

Registered Owner(s): Wilda Turbi, 2512 W. 79th Street, Inglewood, CA 90305; Fabiola Cartagena, 2508 W. 79th Street, Inglewood, CA 90305 This business is conducted by an individual(s). The registrant(s) commenced to transact business under the fictitious business listed above on November 16, 2023 I (We) declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Wilda Turbi and Fabiola Cartagena, Owners. This statement was filed with the County Clerk on November 16, 2023 NOTICE-In accordance with Subdivision (a) of Section 17920, a Fictitious Name Statement generally expires at the end of five years from the date on which it was filed in the office of the County Clerk, except as provided in Subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to section 17913 other than a change in the residence address of a registered owner. A New Fictitious Business Name Statement must be filed before the expiration. The filing of this statement does not of itself authorize the use in this state of a Fictitious Business Name in violation of the rights of another under Federal, State or common law (See Section 14411 et.seq., Business and Professions Code.) Original December 7, 14, 21, 28, 2023 IT002230120020391 Inglewood Today

PUBLIC NOTICE

Fictitious Business Name Statement File No. 2023251066 The following Person is doing business as: Mendoza Handyman Services 10320 Mansel Ave. Lennox, CA 90304

Registered Owner(s): Jorge Alberto Mendoza Gonzalez, 10320 Mansel Ave., Lennox, CA 90304 This business is conducted by an individual(s). The registrant(s) commenced to transact business under the fictitious business listed above on November 21, 2023 I (We) declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Jorge Alberto Mendoza Gonzalez, Owner. This statement was filed with the County Clerk on November 21, 2023 NOTICE-In accordance with Subdivision (a) of Section 17920, a Fictitious Name Statement generally expires at the end of five years from the date on which it was filed in the office of the County Clerk, except as provided in Subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to section 17913 other than a change in the residence address of a registered owner. A New Fictitious Business Name Statement must be filed before the expiration. The filing of this statement does not of itself authorize the use in this state of a Fictitious Business Name in violation of the rights of another under Federal, State or common law (See Section 14411 et.seq., Business and Professions Code.) Original November 23, 30; December 7, 14, 2023 IT0042230120020390 Inglewood Today

PUBLIC NOTICE Fictitious Business Name Statement File No. 2023245983 The following Person is doing business as: TOCS Vehicle Registration Service 14623 Hawthorne Blvd., Suite 106 Lawndale, CA 90260 Registered Owner(s): Edgar Manolo TOC, 14623 Hawthorne Blvd., Suite 106, Lawndale, CA 90260 This business is conducted by an individual(s). The registrant(s) commenced to transact business under the fictitious business listed above on November 14, 2023 I (We) declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Edgar Manolo TOC, Owner. This statement was filed with the County Clerk on November 14, 2023 NOTICE-In accordance with Subdivision (a) of Section 17920, a Fictitious Name Statement generally expires at the end of five years from the date on which it was filed in the office of the County Clerk, except as provided in Subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to section 17913 other than a change in the residence address of a registered owner. A New Fictitious Business Name Statement must be filed before the expiration. The filing of this statement does not of itself authorize the use in this state of a Fictitious Business Name in violation of the rights of another under Federal, State or common law (See Section 14411 et.seq., Business and Professions Code.) Original November 23, 30; December 7, 14, 2023 IT0042230120020389 nglewood Today

NAME CHANGE ORDER TO SHOW CAUSE FOR CHANGE OF NAME Case # 23TRCP00413 ALL INTERESTED PERSONS Petitioner: Anthony Ulises Godinez, 21813 Scannel Ave., Torrance, CA 90503, has filed a petition with the Superior Court Of California, County Of Los Angeles, Southwest District, 325 Maple Avenue, Torrance, CA 90503-5058, to change his name. FROM: Anthony Ulises Godinez – TO: Anthony Ulises Petrelli THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing on, December 22, 2023, 8:30 A.M., Dept. M, Room 350, to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name change described above must file a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. Publication Dates: November 30; December 7, 14, 21, 2023.


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December 7-13, 2023

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