PAULINA KLEPARSK A
L I V E
P R O J E C T
BA (HONS) Fashion Design Enterprise & Innovation Blog: http://fashionliveproject.tumblr.com/
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CONTENTS
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LIST OF ILLUSTRATIONS
3
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UNIT DESCRIPTION
4-5
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COURSE PHILOSPHY
4-5
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FASHION SHOWS
6-7
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EVENT PLANNING
8-9
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SWOT ANALISYS
10-11
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PROJECT PROGRESSION
12-13
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SUMMARY
14
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EVALUATION
15
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APPENDICES
16-25
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LEARNING AGREEMENT
26-27
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CV
28
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BIBLIOGRAPHY
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LIST OF ILLUSTRATIONS •
FIGURE1; DIY Minimal Copper Airplant Holder.(2015).[online Image] Available from: http://themerrythought. com [Last Accessed 09/05/15.]
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Melting RainbowsTaisuke Koyama.magazine. Available: http://designspiration.net/image/4620919050448/. [Last Accessed 09/05/15.]
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Graphicdesign&tattoos.(2015).Available: http://graphicdesignandtattoos.com/. [Last Accessed 09/05/15]
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VeryBranding. Available: http://pinthemall.net/. [Last Accesed 09/05/15.]
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Chanel pop-up store in Saint-Tropez. Available: https://www.pinterest.com/pin/325314773059502132/. [Last Accessed 10/05/15.]
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Concrete Pot - Pastel Pink Dipped(2015)iMAGE AT; http://www.superette.co.nz/concrete-pot-pastel-pinkdipped.html. [Last Accessed 09/05/15]
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Simple colour copper interior.Available: http://wallpapertren.com/.[Last Accessed 10/05/15]
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FIGURE2-3: Paulina, K. (2015).AUB fashion tickets. [Last Accessed 16/05/15.]
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FIGURE 4: Fashionblog. (2015). kids. Available: https://uk.pinterest.com pin/473581717040904353/. [Last accessed 01/05/15.]
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FIGURE 5: Studnets. (2015). AUBfashion. Available: https://instagram.com/aubfashion/. [Last accessed 18/05/15.]
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FIGURE 6: Aub. (2015). AUBfashion. Available: https://twitter.com/aubfashion. [Last accessed 18/05/15.]
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FIGURE 7: Paulina, K. (2015).AUB fashion poster. [Last Acessed 15/05/15.]
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FIGURE 8-9: MargotVanTonder. (2015).AUB graduate work.[Last Acessed 15/05/15]
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UNIT DESCRIPTION Design Enterprise & Innovation Live Project will enable me to work for a company/client in Fashion Industry. Collaboration will be necessary with a team of students, towards assigned brief that involves design process such as research, design, selection, realisation, which will lead me to have a confident and reliable analyses to a specific outcome.
I will work with a team of people who want to work within Marketing/PR, we will plan and realise an event which will come to a realisation. My team and I will be responsible for the co-design and co-production of ticket designs, posters, flyers as well as AUB magazine and the three Fashion Events showcasing final year BA (Hons) Fashion students’ work. The work will be presented to an extremely high standard at a local Bournemouth Show, Graduate Fashion Week, and the AUB HE Summer Show. This is a great opportunity to gain more industrial knowledge towards marketing/ PR which might lead me to have a great future based around marketing and communication side of fashion.
AUB FASHION COURSE PHILOSPHY The AUB Fashion course is run by Ann Chaisty, it is a three-year course for creative and passionate people who are willing to take risks and new challenges. Through the journey of the course there will be opportunity to face new challenges and possibilities, while pursuing a variety of solutions towards the development. To support the chosen area of specialism and personal design philosophy by initially developing key skills with guidance and confidence. The course will enable to take risks and be creatively diverse, with the importance of tough decision making.
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FIGURE
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5
FIGURE
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2-3
FASHION SHOWS AU B
FA SH I O N
SH O W
AUB Fashion Show will take place on Friday 15th of May, this particular fashion live show will have three showings, first at 2:30pm then at 4:30pm and lastly at 7:30pm. The fashion show will take place at the Pavilion Dance South West in Bournemouth, this show is mainly for friends, family and locals as it will only be possible to collect the tickets at AUB. This will be a good opportunity for students to showcase their final work in front of their local audience and show them what they have to offer. [see appendices 2,3,4,5]
GR ADUATE
FA SH I O N
WE E K
Graduate Fashion Week is one of the most important shows that AUB is involved in. This event will showcase and celebrate the creativity of graduates within fashion, enabling the public to see exhibitions from over 40 universities around the world, featuring 22 catwalk shows. Experiencing the appearance of leading names from the fashion industry will
motivate graduates to show their best work, graduates having a chance to gain
employment in the industry and start their own career. A large amount of work and effort will be put towards this show as it will give us a chance to represent our University and graduates to the highest standards. The show takes place on the 30th of May until the 2nd of June with the catwalk show on the 30th of May in The Turman Brewery, Brick Lane.
AU B
H E
SH O W
AUB HE Show is an event which will enable the 3rd year students to feel at home and show their work on campus, this event is for friends, family and locals who want to celebrate and admire 3rd year students final work. The show will start on 19th of June and will continue until the 26th June 2015, at Arts University Bournemouth.
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EVENT PLANNING From the experience of event planning
skills I have a good eye for layout and texture.
live project I have gained more knowledge
I am very creative, and have strong illustration
about the industry, have a wider and better
and drawing skills. I can deliver excellent com-
understanding of the roles taken as well as
munication, that is why I have a competitive
in-depth experience of how marketing actu-
spirit with a ability to work well within a team.
ally works within event planning. This project enabled me to gain more confidence and be
The main skills I have developed during this
more open towards team members as well as
project are; my confidence, in the industry
our clients and prepared me for when I leave
we need to have confidence and self-belief
university and face the reality of working in
as it is important to take risks and learn from
the industry. I have not had any industry ex-
mistakes. Also, when it comes to presentation
perience such as working in the head office
or speaking in front of a group, I seem to get
however, I work as a sales assistant, it gives me
stressed and nervous and that is because I lose
better understanding of what to expect from
concentration, I feel like I have improved this
customers, how to approach their queries as
skill as I try to be calm and take my mind off
well as focusing on visual merchandising and
problems for a while before talking. Through-
marketing part of it.
out this
project we had a great amount of
group discussions such as talking about ideas,
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My main strength is digital design, digital
plans and presenting work, this really helped
print and digital fashion
me to feel comfortable and made my confi-
[see figure 7]
I am very
confident with the use of Adobe Photoshop,
dence stronger.
Adobe Illustrator, Adobe Premiere and Adobe
Expanding my communication skills was very
InDesign and also with my strong visualisation
important in this project as it will definite-
ly make me have a better chance of leading
professional affected time management and
a successful career in the future. Being open
our client was not happy with the fact that we
and not being afraid to meet people and gain
did not have enough work. I was very disap-
new contacts in the industry will give me more
pointed as I believed that as a team we could
opportunities and strength to be more inde-
have made something outstanding and suc-
pendent. Working for a client is not so easy as
cessful. Throughout this project I have learned
well as working in a group, there were ups and
that in a team there are several characters with
downs, misunderstandings or someone not
different ideas, not everyone might be happy
engaging in their roles as well as not attend-
with someone else’s idea. However, if the client
ing sessions. It was quite hard as some team
accepts the work I don’t admire, I just have to
members left the group and left everything to
accept it as well. I have learned to do focus on
just a few of us, we had to stay strong and carry
my role and not look at others who might not
on with the rest of the work.
put any effort in the set task, I have learned to depend on myself as some people might be
I tried my best to engage in the two groups
unraliable and make me feel disappointed and
that I had been put in, and do as much work
stressed.
as I could to keep everything moving forward. There was a communication problem in one of
My main interest is the communication aspect
my groups, the majority of the group did not
of Fashion such as Marketing/PR and Visual
respond to emails, messages and not focus
Merchandising as well as Digital Fashion. When
at all. The fact that part of the team was un-
working with public relations it is exciting and enables me to express my personality and show off my skills, it is a fast paced industry and it is important to stay on top of everything not to fail and be mentally strong. I feel this project opened a wide range of opportunities for me and made me gain confidence towards tough decision making and meeting client’s needs.
FIGURE
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• • • • •
• •
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FIGURE
5
FIGURE
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STRENGTHS I communicate well with my clients and team. Publication Skills/magazines/lookbooks. Researching ideas. Design/creativity. Moving/still image. Ask key questions to find just the right marketing angle. Photoshop/Illustrator/InDesign Skills.
WEAKNESSES Styling/make up. Patience with other people. Leadership. Presentations in front of a group of people/fear of public speaking. Time managment/prioritise tasks. Design of website. Writing reports/essays.
Party coordination/ Magazine coordination.
OPPORTUNITIES
THREATS
Styling of space.
Customer/Client might not be happy with the outcome.
Meeting new people/connections.
Negative connections between the team.
Improvement of skills.
Competition having higher standard.
Gaining new skills.
Bad coordination between publication team/film team.
Better confidence.
People not doing any work/ignoring.
Including new technology/searching in the show.
Not enough time to get products/print publication.
Future including with events planning.
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PROGRESS Professional engagement is an important factor realising
bers. The importance of attending team meetings and keeping
the project, providing professional engagement through
up to date with each team member reflects the whole outcome
people engaging in conferences, leadership programs, sem-
of the project, this was shown by using manual mind maps, con-
inars, workshops and other events where people make con-
tacting on Facebook and also through emails. Understanding
nections and have the opportunity to learn about evolving
of roles and responsibilities is a duty to agreeably complete set
technology and networking with colleagues. Professional
tasks, to apply own knowledge in ways that benefit the client.
engagement was demonstrated by attending the level 6 talk
Setting a responsibility and role for each team member is im-
from GFSmith paper company, that will help to decide on
portant to keep the project going, this was shown through com-
paper quality for our AUB publication, with an explanation of
munication between the team members using Facebook, emails
the process and making of the paper, and the opportunity to
as well as getting involved and attending group meetings.
talk to the lecturer and gather more relevant information that
[see appendices 10,11,12,13,14,16]
give more knowledge towards the project. [see appendices 1,6,7,19]
Technical knowledge and skills are required for achievement of a specific task, In this project technical knowledge and skills were
There are loads of factor towards effective communication,
evidenced through using my Photoshop skills towards creation
such as effective speaking and listening, the communication
of posters, tickets, collages, with a wider knowledge in other
process and development was shown through contacting
technical programs such as Illustrator and InDesign other skills
the client, team, the leader and the students for the content,
were shown through arrangement of layout for the publication
sending and receiving information such as ideas towards
content relevant to the projects task, with also researching loca-
projects, asking for certain information and keeping in con-
tion to print out finalised work, with limited budget.
tact with the team. Treating people equally builds trust and
[see figure 7, appendices 17,18,20,21,22]
respect, encouraging honest feedback leads to improvement and changes towards the project, avoiding conflicts and
Problem solving Is the process of working through problems
resolving any problems brings trust and loyalty.
and issues to get a solution. The skill to problem solving is crit-
[see figure 5,6, appendices 8,9,13,15,16]
ical thinking, with a confidence to make a decision with good process when approaching a problem, this skill was shown with
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The action of working with a team collaboratively, merging all
research locations to print out finalised work such as posters,
the skills gathered and providing useful and honest feedback
tickets and finding websites to purchase envelopes and goodie
regardless any personal conflicts between the team mem-
bags with limited budget. [see figure 7, appendices 21,22]
FIGURE
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SUMMARY
The Live Project Unit gives an industrial experience which then enables the student to be confident towards making their own decisions about the future. This project gives understanding of working in a team, being independent and strong with decision making, the unit is negotiated through a blog, learning agreement, report, cv and involvement in the project with the opportunity to investigate and prepare for a future placement.
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FIGURE
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FIGURE
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EVALUATION Throughout the Live Project I have learned and gained
On the other hand, I liked the idea of working in teams
more industrial knowledge, I have developed and im-
and giving roles for everyone, however, only if every mem-
proved most of my skills such as self-belief and confidence
ber of the group engaged in all of the roles, it would have
to speak out and have my say. The project taught me
been a successful project with no unwanted confrontation,
that it is natural to be stressed and let down, this is why I
with numerous different ideas we would have had a great-
seem not to depend on anyone else other than myself to
er range to choose from and had everything done much
avoid being disappointed. These days the fashion industry
more quickly. I was motivated to create tickets, posters and
is very tough, the expectations from the clients are high
invitations as I love working digitally, I like to be expres-
standard, working for a client taught me to always have a
sive with my ideas and to work to clients’ requirments and
range of ideas to put forward and not be afraid to show
expectations.
off my strengths. I feel that our client expected a lot from me and my publication and marketing teams, however, the
It was very stressful that we were short of time and one
fact that two people left my publication team leaving only
of the reasons was that the overall organisation was quite
three of us to be really engaged towards the realisation of
unprofessional. Getting information last minute from the
the magazine left us with little tme and the process was
event manager with not enough detail of what the client
very stressful.
was expecting was putting us under more pressure. I tried to email the manager whenever I had something new to
Likewise the communication in the Marketing/PR group
ask their opinion on. However, I did not get a response for
was poor throughout the project, the fact that there were
minimum of two days which made me confused and not
six of us but only two of us taking care of most of the tasks
know what to work on. Because of this none of our ticket
was not satisfying. I and one member of the team had to
designs were used which was quite disappointing. Overall
alter our timetable and take on the responsibilities and
, I learned how the Fashion industry works and how to act
roles that other team members failed to achieve, which
in difficult circumstances.
wasn’t good enough as we felt like the pressure was on us. I tried to input as much as I could and managed to show all of my ideas to the event manager.
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SPONSORSHIP Bluebird Tea; email info@bluebirdteaco.com website; http://bluebirdteaco.com contact nr; 01273 681 792 The Primal Pantry email; hello@primalpantry.com website; https://www.primalpantry.com/ contact nr; 01628 947440 TheAfterParty email; lottie@lottiewarren.co.uk website; http://store.afterpartystore.co.uk/ contact nr; Sketchmore https://www.etsy.com/uk/shop/Sketchmore Nick Cranston - Etsy
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Working 9 to 5 Just to Stay Alive: Graduate Jobs Name: Ross Paul McNaughton Age: 22 Location: Columbus, Ohio, United States Job title and description in a sentence: Assistant designer: I’m currently working closely with a senior designer who is head of Abercrombie & Fitch Boys, we mainly design fleece tops, bottoms, graphic tees and active wear. What are the greatest perks of the job? Being thrown into the deep end, and learning as I go along. The work is hard and forever changing but offers a ridiculous amount of hands-on experience. I’m looked to as an experienced designer, a part of a cross functional team. So, It’s great to be doing what I love, perks being that I can design and influence the brand so early in. Best achievement to date? My greatest achievement to date was definitely getting the opportunity to come to the US. I remember being stuck in the empty studios working till late after hand-in to finish my Abercrombie project. I didn’t think I had any chance but it paid off. What was the most important thing university taught you? University has this amazing ability to raise someone to a professional standard so quickly. I remember being so quiet and unconfident about my work in first year. You have to balance so much positive and negative feedback that it’s easy to get lost and confused about what you want to do. University taught me to be precise, to know what I’m looking for but keeping the creativity you learn in the beginning. Who is your biggest inspiration and why? Like any fashion student, I have religiously followed the works of the big fashion houses such as McQueen, Dior and Burberry. Then at University my sources of influence became more refined and personal. But my biggest inspiration (trying my best to not sound cheesy) was the people that pushed and believed when I often didn’t. Dream Project: A dream project would be to either work with some of my favourite brands, including Neil Barrett and Dior Homme, or to showcase as an independent designer at LCM. But who knows what will happen? APPENDICES
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A U B FA S H I O N S H O W
http://www.pdsw.org.uk http://aub.ac.uk
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PAULINA KLEPARSKA PERSONAL PROFILE A second year Fashion student at The Arts University Bournemouth, looking to gain industry experience and work for a retailer who gives exceptional opportunities to build my career and abilities and give me possibilities to run my own successful label in the future. I am an enthusiastic and hardworking individual, I love to learn new skills and meet new people, I always perform to the best of my ability and try my hardest in everything I do. I am an experienced shop assistant who is used to working in a busy retail environment providing great customer service to the very highest standards.
WORK EXPERIENCE My responsibility as a TK Maxx associate is to make the customers feel welcome, talking to them and making their shopping enjoyable. Being able to guide customers through the shop, serve them and make sure the shelves are stocked with things they want to buy. • 12/2013-12/2013 - Tesco Homeplus, (Blue Arrow) Store Assistant. • 21/07/2014 - current, TK Maxx - Sales Assistant
KEY SKILLS AREAS OF EXPERTISE • Good listening skills. • Good customer service skills. • Advanced Adobe Photoshop, Indesign, Illustrator skills.
PERSONAL ABILITIES • • • • • • • •
An excellent communicator with Natural people skills. Attention to detail. Forecasting. Keen observer. Good listening skills. Good at sketching. Proficient with basic computer knowledge. • Extensive knowledge of design techniques and tools. • Good creative thinking.
RETAIL ABILITIES • Critical Thinking • Strong customer focus • Ability to work under pressure and to tight deadlines. • Attention to detail.
REFERENCES
2013 - Present - The Arts University Bournemouth
TK MAXX SOUTHAMPTON 64-66 Above Bar Street, Southampton SO14 7NY 023 8063 1600.
2011 - 2013 Barton Peveril College AS: Photography(A) Fine Art(B) Textiles(A) Spanish(C) A2: Photography(A) Fine Art(B) Textiles(A)
Arts University Bournemouth Wallisdown, Poole, Dorset, BH12 5HH +44 1202 533 011
ACADEMIC QUALIFICATIONS
2009 - 2011 Oasis Academy Lordshill Gcse’s: 8subject A-C, including Mathematics and English
CONTACT DETAILS • 07961299947 • klepa9522@wp.pl 27
ARTS UNIVERSITY BOURNEMOUTH
Learning Agreement Name: Paulina Kleparska Course: BA (HONS) Fashion Level: 5 Unit: Design Enterprise & Innovation Unit Code: FAC556 Credit points: 40 Study hours: 400 Tutor(s): Esther Yarnold Synopsis of study
For my Design Enterprise & Innovation Live Project I will work on a brief for event management project, I will work with a group of dedicated and passionate people who are willing to represent Fashion at AUB at a general level, treated very professionally with the opportunity to showcase my marketing skills in front of some of the Fashion Industry’s leading professionals. My team and I will be responsible for the co-design and co-production of the three Fashion Events showcasing final year BA (Hons) Fashion students’ work which will be presented to an extremely high standard at a local Bournemouth Show, Graduate Fashion Week, and the AUB HE Summer Show. I want to show off my marketing and publication skills within the group work and have the opportunity to develop my marketing and publication abilities from my past units and learn more on the way. To achieve this I will work at industry standards, doing all set tasks and engaging in all of the sessions as well as working outside of them. I want to achieve this because this is a great opportunity to gain more industrial knowledge towards marketing and publication which might lead me to have a great future based around these areas. I feel like I am going to improve on my weaknesses a lot, I will have to show a lot of confidence and understanding towards the project, the fact that I will have to speak in front of my group and present my ideas will give me better self-esteem and make me a better person. At some point I will have to take on leadership which will expand my communication skills and making decisions, contacting people to get sponsorship or resources, this will show me how it feels to be a part of the industry. I am hoping to approach this project with in-depth study as well as research, as an event management group, towards our outcome for the Graduate Fashion Show by a consultation with our Client, Manager and Coordinators I will join the Publication team for Fashion at AUB’s new magazine which will be launched at the actual show in London. Not only that, I will be a part of Marketing/PR group which will lead to; creation of goody bags as in finding a good provider of the actual bag, taking care of the size, colour and material. Sourcing a good sponsorship’s whose products will be put in our goody bags, designing tickets for all of our shows as well as posters that could be put up around town to make local people aware of the Graduate Fashion Show, and lastly the coordination with the press. All the evidence of our body of work will be presented and showed in our individual blogs and final report. The importance of research in depth of each event is very important, defining Product, Price, Place, Promotion, People, Persuasion for clearly defining clients, audiences and investor’s needs, this will go towards my final report with SWOT analysis on a side. Aims;
A1 To further develop the creative, intellectual and practical applications of specialist study to the appropriate level. A2 To demonstrate an understanding of the historical, cultural, professional and contextual frameworks, which inform my work. A3 To introduce myself to the career and future study possibilities relevant to my subject interest through the promotion of self-evaluation and review as an essential part of my personal and professional development. Learning outcomes:
LO1 Develop existing skills and acquire new competences evidenced through a comprehensive body of work that will enable me to assume significant responsibility within organisations. LO2 Demonstrate the ability to apply underlying concepts and principles in relation to my specialist practice. LO3 Demonstrate the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.
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Assessment Requirements: For this assessment I will have responsibility to produce a Publication within my team that will be launched at the Graduate Fashion Shows, as well as taking care of Marketing/PR realization and connections, including research into fashion industry of advertising/PR and creation of magazines with a final report that will be presented on my personal blog as well as creation of professional CV. (100%) References: Ambrose/harris (2006). PRINT&FINISH. Switzerland: AVA Publishing SA. 175 Susann. (2010). fashionmarketinglessons. Available: https://fashionmarketinglessons.wordpress.com/. Last accessed 01/04/15. Students. (). Portfolios. Available: http://www.artsthread.com/. Last accessed 10/04/2014. Action plan/time plan;
Week 1 : 5th March • Unit Presentation • Roles & Responsibilities • Workshop research Week 2 : 10th March – 12th March • Research • Learning Agreement Workshop • Team meeting • Blog/project work Week 3 : 17th March – 19th March • Research • Learning Agreement Workshop • Team meeting Week 4 : 24th March – 26th March • Learning Agreement hand in • Team meeting • Project work Week 5 : 14th April – 16th April • Report writing • Team meeting • Project work Week 6 : 21st April – 23rd April • Report writing • Printing tickets • Connecting publication content • Improving CV • Group meeting • Contacting printing companies Week 7 : 28th April – 30th April • Half way writing report • Group meeting • Printing publication • Printing posters/leaflets • Sending invites to the GFW • Posting leaflets around town Continued…
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BIBLIOGRAPHY •
Arts University Bournemouth. [Onlice]. Course Philosophy. Available: http://aub.ac.uk/courses/ba/ba-fashion/ course-identity/. Last accessed 10/04/2014.
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Shawn-pei-chen-yang. (2014). Portfolios.[Online] Available: http://www.artsthread.com/profile/shawn-pei-chen-yang/. Last accessed 05/05/15.
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(2015). Metallic plastic bubble envelopes. [Online]. Available: http://www.bestbuyenvelopes.uk/bubble-envelopes/plastic-bubble-envelopes/plastic-bubble-envelopes-metallic. Last accessed 11/05/15
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Amrose/harris (2006). [Book] PRINT&FINISH.Switzerland:AVA Publishing SA.175.
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(2015). Pink And White Stripe Gift Party Bags. [Online] Available: http://www.notonthehighstreet.com/ theweddingofmydreams/product/pink-and-white-stripe-gift-party-bags. Last accessed 11/05/15.
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