H e a d i n g Is quite big comparing the rest of the text and it’s at the top of the collumns. The heading gets your attention the most, that’s why it is important to decide what to put for the heading, It is the reason if people want to read the rest of the text or not.
t e x t It is also important to focus on the main text, the size the font ot the amouth of collumns. On this page it is quite neat and not too distructing to look at. The text is put into two collumns placed in the centre of the page.
S p a c i n g the space between the text and the border creates the style of the lookbook. This amout of spaces makes the lookbook neat and easy to look at and it’s not too busy.
Covers
Front Cover of the lookbook is one of the main points, it is what people are going to look at first and then decide if to grab it or leave it. The style of the photography, text and the layout will tell the viewer the style of the lookbook, some are simple and elegant and some are busy and unusual.