Master of Arts in Communication

Master of Arts In Communication (Magister Ilmu Komunikasi)

Corporate Communication | Marketing Communication International Relations Communication | Mass Media Management

Contents

Greetings from the Director...................................................................... 01 Why the London School of Public Relations-Jakarta is a good choice for you?............................................................................ 02 About LSPR-Jakarta ................................................................................. 03 Programme Specifics................................................................................ 04 Schedule.................................................................................................... 04 The Faculty................................................................................................ 05 Corporate Communication........................................................................ 06 Marketing Communication........................................................................ 08 International Relations Communication.................................................... 10 Mass Media Management.......................................................................... 12 Registration Procedure............................................................................. 14 Scholarship Program................................................................................ 15 E-Learning Programme ........................................................................... 16 Facilities.................................................................................................... 17 Career Centre............................................................................................ 18 Research and Community Service Centre................................................ 20 English Division......................................................................................... 21 Lembaga Sertifikasi Profesi LSPR (LSP LSPR)......................................... 22 ASEAN Public Relations Network (APRN)................................................. 23 Testimonials.............................................................................................. 24

Associate Partners

Greetings from the

Director

Prita Kemal Gani, MBA, MCIPR, APR

N

owadays people need to achieve both skills and attitudes that will serve them well in a modern corporate environment, and this is the objective of schooling at the London School of Public Relations-Jakarta. We sincerely believe that there are vital and appealing job opportunities in our four core fields, as evidenced by the urgent effort of Indonesian and multinational companies to upgrade their communication capabilities.

By reaching out for a trained professional teaching staff, many of whom have been engaged in the business world, we hope to provide, in a direct and meaningful fashion, training and experience that will enable our cherished graduates to integrate smoothly and successfully into chosen career paths.

Kindly note that a large number of our students have marked considerable achievements in business, professions and the entertainment, as well as scoring remarkably on world-class competitive academic examinations.

We welcome your interest and offer sincere greetings. Please feel free to contact LSPR-Jakarta or to pay us a visit at any of our modern campuses.

Thank you.

Master of Arts in Communication | 01

Why the London School of Public Relations-Jakarta is a good choice for you?

• Our focus is YOU

We, at LSPR-Jakarta, are all compassionate with work and we aim at giving the best assistance, there’s no small or big request, you just have to approach our friendly staff and we will do our great effort to satisfy your concern.

• We have the best calibre lecturers

All our lecturers and practitioners are all in a high calibre scale of educational background, skills and experience. Each of them has proven something big in their respective fields and institution. They will also make sure that you will learn in a more enjoyable and lively way, making this an edge among other lecturers. Most importantly, they don’t do teaching as a hobby, they use it to slowly nurture you, develop your abilities and challenge you to reach your desired goal by the end of the programme.

• Comprehensive courses

We have comprehensive courses to ensure that we cover all the aspects that each of our graduates will be proud to have learnt. We will let you experience the Communication science in a higher and extensive scale because we aspire in giving you the best creative learning experience.

• An Elite Graduate School

We are proud to have the best movers and shapers in the Communication field that are leading the top companies in Indonesia and outside the country as well. With these selected few, we’re privileged to develop them and be competent and stand out in our ever evolving industry.

• International Standard Quality Education

Our Indonesian lecturers have International standards and our Native speakers that are experienced in Communication come from: Great Britain, Australia, Canada, Africa, America, India, Malaysia and the Philippines.

• Internationally recognized

LSPR-Jakarta works together with the Institute of Public Relations of Singapore, Institute of Public Relations Malaysia, Edith Cowan University, Australia and Shanghai Public Relations Association in holding seminars, workshops and exchange programs.

02 | Master of Arts in Communication

About LSPR-Jakarta We are No. 1 in Indonesia as Best School of Communication 2013, declaired by two well-known companies - MIX Marketing Communication Magazine and TEMPO. We were accredited by the National Accreditation Body of Higher Education in Indonesia (Badan Akreditasi Nasional – Indonesia), Grade ‘A’ for our Undergraduate Program in Communications Studies and Grade “B” for our Postgraduate Program.

We are also ISO 9001:2008 & IWA 2:2007 for Quality Management System Fun and effective learning at LSPR-Jakarta (Experiential Learning) • Studio Room

• Music Room • Recording Room

• Radio Station International Exposure (Global Experience) • International Study Tour • Student Exchange • International Examinations : - Edith Cowan University, Australia - City & Guilds, UK • Visiting Professors • International Speakers

Master of Arts in Communication | 03

Programme Specifics • Level

• Qualification

• Focus of Study

• Majors offered

• Total number of subjects • Total credits

• Length of study

• Medium of instruction • International subject

: Master of Arts in Communication (MA) : Magister Ilmu Komunikasi (M.Si), Equivalent to MA in Communication Studies : Communication : Corporate Communication Marketing Communication International Relations Communication Mass Media Management : 10 including Thesis : 44 : 3 semesters - approximately 18 months : Bilingual (English and Bahasa Indonesia) : Strategic Issues Management (ECU, Australia) Social Media for Business (City and Guilds, UK)

Schedule Regular Class Recommended for those university graduates who have just started their busy and demanding lives working in business and industry. Also suitable for those with less than 2 years working experience. Subjects are delivered in English; however, to ensure full understanding of the subjects, lecturers are allowed to use as much as 50% of their delivery in Bahasa Indonesia.

Weekday Sessions : 18.30 - 21.00 (3 days a week) Executive Class Carefully designed to meet the needs of those communication practitioners currently employed at a management level. Recommended for those with more than 2 years working experience.

Lecturer must conduct classes in English.

Weekend Sessions : 10.00 - 18.30 (only Saturdays)

04 | Master of Arts in Communication

The Faculty

• • • • • • • • • • • • • • • •

Prof. Alo Liliweri Prof. Nizam Jim Wiryawan Prof. Saleh Sjafraji Amalia E. Maulana, Ph.D DR. Andre Ikhsano Ari S Widodo Poespodihardjo, Ph.D Arno Kermaputra, M.Si Ir. Bambang Sumaryanto, M.Si, MBA DR. Bayu Prawira Hie, MBA DR. Eddy Kurnia Drs. Eddy Setiohardono, MBA Drs. Eduard Depari, MA, M.Sc DR. Hifni Alifahmi Hersinta, M.Si Ida Bayuni, MM DR. Iin Mayasari

• • • • • • • • • • • • • • • •

DR. Indrawadi Tamin DR. Irwansyah DR. J.A. Wempi, S.Sn., M.Si Drs. Marco D Umbas, M.Si DR. M. Gunawan Alif Nico A Wattimena, Ph.D, MCIPR DR. Rino F. Boer Rudi Sukandar, Ph.D Sania Makki, MBA, MM Sriati Rusmin, M.Si Drs. Sri Tunggul Panindriya, MA Sue Davies, HND Sumardy, Diplm. ACIM, MM Syafiq Basri Assegaff, MD, MA, CBM Drs. Teguh Poeradisastra, MM Vincencius Y Jolasa, Ph.D

Master of Arts in Communication | 05

The CORPORATE COMMUNICATION study concentration prepares students to become the leaders of the Public Relations industry. It provides students with a working knowledge on Principles of Corporate Communication, Issues Management and Corporate Social Responsibility. In this manner, students are equipped with the proper skills and attitude to enable effective image management of private and public institutions as well as individual personalities.

Career Path after taking Corporate Communication concentration: Public Relations Manager Corporate Communications Head VIP External Affairs Investor Relations Manager

06 | Master of Arts in Communication

CORPORATE COMMUNICATION No. Subject Credits Pre-requisite Courses 1 Introduction to Postgraduate Studies

2 English for Academic Improvement (TOEFL)

Certificate Certificate

4

1st Semester

1 Advanced Communication Theory

This course will emphasize the skills of students to be able to determine the various theories of communication in accordance with the objects observed in the scope of work or their respective interests. Therefore, it is intended to provide in-depth understanding of the ability to determine the relevant communication theories.

2 Strategic Issues Management - leading to International Examination (Edith Cowan University, Australia)

6

Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.

3 Principles of Corporate Communication

4

This course aids students to intelligently evaluate stakeholders’ attitudes, identify policies and procedures of an individual or organization with the public interest, and plan and execute a program of action to earn stakeholders’ understanding and acceptance.

2nd Semester 1 Methodology of Communication Research

4

This course will emphasize the deepening of some material on communication research methodology that uses quantitative and qualitative approaches. Highlights will be focused on the history of science; history of communication studies; linkage of the phenomenon, theories, and methods and characteristics of quantitative and qualitative approaches up to data analysis.

2 Strategic Public Relations Planning

4

Communication practitioners are required to produce Strategic PR Planning for their organizations or clients all the time. Not many of them has the skill and background knowledge to produce one that is comprehensive, proper and operationable. This subject will provide students with guide for a solid plan that is common in the PR/Communication industry.

3 Public Relations Ethics

4

It introduces students to the ethical public relations practices to counter the wrong perception about PR practitioners as “hired guns” who will say or do whatever it takes to accomplish the goals of their organizations and clients. Effective PR cases as well as examples of PR process in action will be presented as models for students.

3rd Semester 1 Crisis Communication

4

This course introduces a comprehensive approach to managing situations which may turn into crises, and ways to handle crises once they occur. It will outline a number of potential crisis scenarios and involve students in practicalities of legal issues involved, the crisis management planning process and the nitty-gritty of handling crises as they unfold, following through after the immediate crisis dies down.

2 Corporate Social Responsibility

4

This course looks at different types of CSR activity, its development and wider context, and introduces key areas of debate.

The essence of public relations practice is to apply communication to help an organization to develop and maintain reciprocal relationships with stakeholders (publics) that can influence their future and their businesses.

3 Seminar and Colloquium

2

This course will discuss in-depth and open proposal / research design, or the so-called research proposals, both for the thesis and non-thesis work. Through the course of this activity, students can apply the abilities and understandings with respect to the theory and methodology of communication research.

4 Thesis / Non Thesis

Total Credits

8

44

Master of Arts in Communication | 07

The MARKETING COMMUNICATION study concentration prepares students to excel in the promotion aspect of Marketing – enabling them to become leaders given the stiff competition in the era of globalization. It provides students with a well-rounded curriculum to cover Marketing Communication Research, Customer Behavior, Market Analysis and Branding. Through this approach, students become successful in communicating the attributes of products, services or ideas to targeted and segmented audiences.

Career path after taking Marketing Communication concentration: Product Manager Brand Manager Marketing Communication Manager Marketing Director Account Manager 08 | Master of Arts in Communication

MARKETING COMMUNICATION No. Subject Credits Pre-requisite Courses 1 Introduction to Postgraduate Studies

2 English for Academic Improvement (TOEFL)

Certificate Certificate

4

1st Semester

1 Advanced Communication Theory

This course will emphasize the skills of students to be able to determine the various theories of communication in accordance with the objects observed in the scope of work or their respective interests. Therefore, it is intended to provide in-depth understanding of the ability to determine the relevant communication theories.

2 Social Media for Business - leading to International Examination (City & Guilds, UK) 6 This unit is endorsed by City & Guilds UK, the sector skills council for business and information technology. This unit is about using social networking for business in a cost effective and time efficient way.

3 Integrated Marketing Communication

4

Integrated marketing communications simply recognizes the need to plan and build-up all relevant marketing communications so that they work together in harmony to the greatest effect and with greatest efficiency.

2nd Semester 1 Methodology of Communication Research

4

This course will emphasize the deepening of some material on communication research methodology that uses quantitative and qualitative approaches. Highlights will be focused on the history of science; history of communication studies; linkage of the phenomenon, theories, and methods and characteristics of quantitative and qualitative approaches up to data analysis.

2 Strategic Marketing Communication

4

Communication practicitioners are required to produce Strategic PR Planning for their organizations or clients all the time. Not many of them has the skill and background knowledge to produce one that is comprehensive, proper and operationable. This subject will provide students with guide for a solid plan that is common in the PR/Communication industry.

3 Consumer Behavior

4

Consumer behavior consists of cognitive, affective, and behavioral responses of consumers to products and services that effective marketers need to study aggressively. This course will help the student to interpret the internal psychological factors in the purchasing behavior of consumers that can help in coming up with an effective marketing strategy.

3rd Semester 1 Managing Marketing Communication

4

The key focus of this subject has been written from an academic perspective and seeks to provide a consistent appraisal of the ever-changing world of marketing communications. The intention is to stimulate thought, a ripple of consideration about a wide range of interrelated issues, and to help achieve this number of theories and models that are advanced.

2 Strategic Branding Communication

4

This subject is aimed for students to have the skills to develop, dissect, add, expand and measure brand equity in order to build a successful brand.

3 Seminar and Colloquium

2

This course will discuss in-depth and open proposal / research design, or the so-called research proposals, both for the thesis and non-thesis work. Through the course of this activity, students can apply the abilities and understandings with respect to the theory and methodology of communication research.

4 Thesis / Non Thesis

Total Credits

8

44

Master of Arts in Communication | 09

The INTERNATIONAL RELATIONS COMMUNICATION study concentration prepares students to be international communication intellectuals and practitioners.

Students will be equipped with theoretical knowledge and practical skills to deal with problems in the globalizations era. The course subject include Globalization in Politics and Economy, International Media Studies, Cross – cultural Communication, and Mediation and Advocacy in International Communication.

Career path after taking International Relations Communication concentration: Intercultural Communication Specialist Diplomat International Lobbyist and Negotiator Export Manager International Policy Analyst 10 | Master of Arts in Communication

INTERNATIONAL RELATIONS COMMUNICATION No. Subject Credits Pre-requisite Courses 1 Introduction to Postgraduate Studies

2 English for Academic Improvement (TOEFL)

Certificate Certificate

4

1st Semester

1 Advanced Communication Theory

This course will emphasize the skills of students to be able to determine the various theories of communication in accordance with the objects observed in the scope of work or their respective interests. Therefore, it is intended to provide in-depth understanding of the ability to determine the relevant communication theories.

2 Strategic Issues Management - leading to International Examination

(Edith Cowan University, Australia)

6

Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.

3 Business Communication & Global Economics

4

This course will emphasize the deepening of a number of materials on business communication which is different with a personal communication approach. The subject will be focused on the characteristics of business communication in economy and global business today, which is too intense in demanding excellence in almost all aspects in order to win the competition.

2nd Semester 1 Methodology of Communication Research

4

This course will emphasize the deepening of some material on communication research methodology that uses quantitative and qualitative approaches. Highlights will be focused on the history of science; history of communication studies; linkage of the phenomenon, theories, and methods and characteristics of quantitative and qualitative approaches up to data analysis.

2 Regional Studies

4

This course is designed to introduce international relations and cooperation among the Southeast Asian nations and other regions. It studies regionalism and regional cooperation in Southeast Asia and examines how ASEAN as an entity has coped with various issues and challenges and managed regional order and stability.

3 International Media Studies

4

The students are expected to gain general knowledge and in-depth understanding about International Media dynamics.

3rd Semester 1 Argumentation & Advocacy

4

Argumentation is a form of instrumental communication relying on reasoning and proof to inform and influence belief or behavior through the use of spoken words, written messages and the language of visual images.

2 Globalization

4

Globalization is the analogy of “the world is very flat�, it is the multinational companies’ opportunity to expand its market globally.

Students will learn the aspects of globalization in terms of effective communication strategies that can be ethically used globally.

3 Seminar and Colloquium

2

This course will discuss in-depth and open proposal / research design, or the so-called research proposals, both for the thesis and non-thesis work. Through the course of this activity, students can apply the abilities and understandings with respect to the theory and methodology of communication research.

4 Thesis / Non Thesis

Total Credits

8

44

Master of Arts in Communication | 11

The MASS MEDIA MANAGEMENT study concentration prepares students to be professional media broadcaster. The course subjects include Media Planning & Production, Advertising Planning & Production, Mass Media Management, and Practical Semiotic.

Career path after taking Mass Media Management concentration: Operational Manager Producer Media Relations Manager Account Director Creative Manager Media Planner/ Buyer Art Director Studio Manager

12 | Master of Arts in Communication

MASS MEDIA MANAGEMENT No. Subject Credits Pre-requisite Courses 1 Introduction to Postgraduate Studies

2 English for Academic Improvement (TOEFL)

Certificate Certificate

4

1st Semester

1 Advanced Communication Theory

This course will emphasize the skills of students to be able to determine the various theories of communication in accordance with the objects observed in the scope of work or their respective interests. Therefore, it is intended to provide in-depth understanding of the ability to determine the relevant communication theories.

2 Strategic Issues Management - leading to International Examination

(Edith Cowan University, Australia)

6

Strategic Issues Management is one of the areas of public relations research and practice. It relates to crisis management, reputation management, image restoration and change management, among others.

3 Mass Media Management

4

4

This subject gives the knowledge and perspective about management and mass convergence.

2nd Semester 1 Methodology of Communication Research

This course will emphasize the deepening of some material on communication research methodology that uses quantitative and qualitative approaches. Highlights will be focused on the history of science; history of communication studies; linkage of the phenomenon, theories, and methods and characteristics of quantitative and qualitative approaches up to data analysis.

2 Media Planning & Production (TV, Radio & Printing)

4

This course provides knowledge, understanding and experience in composing, planning and producing TV & Radio content.

3 Practical Semiotic

4

This subject gives comprehension and experience in producing the meaning of symbols in brands to be able to communicate its cognitive, affective and conative marketing objectives.

3rd Semester 1 Mass Media Political Economy

4

This course delivers awareness and understanding of the political economist, regulations, code of ethics and perspective of mass media.

2 Advertising Planning & Production

4

This course gives knowledge and cognition in composing advertising plan based on the principles of advertising industry.

3 Seminar and Colloquium

2

This course will discuss in-depth and open proposal / research design, or the so-called research proposals, both for the thesis and non-thesis work. Through the course of this activity, students can apply the abilities and understandings with respect to the theory and methodology of communication research.

4 Thesis / Non Thesis

Total Credits

8

44

Master of Arts in Communication | 13

Registration Procedure • Pay Rp. 500,000 at the Marketing & Admissions Office

Application Form

Submit the Requirements

Entry Test

Acceptance Letter Payment

Fill-in KRS Form

14 | Master of Arts in Communication

• Fully completed application form • 2 sets of legally-certified transcripts & Diploma from the last educational institution attended • 2 sets of 3x4 professional ID photo (colored) • 1 photocopy of KTP or Passport/KITAS (for foreigners) • Curriculum Vitae (CV) • Legalization certificate from the Higher Education Department (DIKTI)* *For those who obtained their bachelor’s degree from a foreign country • TOEFL Test – composed of Grammar and Listening. This is to determine the English Proficiency level of the student. If the student fails to meet the passing score of 500, he/she is required to take the English Remedial class within LSPR for an additional fee of Rp. 1.300.000.

• Note: Existing TOEFL certificate taken from other institution with 500 passing score can also be accepted • General Knowledge Test – can be taken in Bahasa or English (for foreigners) • Interview ill be conducted by our respective Program Director • Wait for the Acceptance letter to be sent in your email 2-3 days after the interview then sign and submit to the Marketing & Admissions Department • Pay the required amount of course fee at the specified banks

• Fill-in your Subject Plan Form (KRS) at the Academic Bureau

Scholarship Program For the students who want to apply for the scholarship program, you must have a minimum GPA of 3.5 in your last educational attainment from a reputable university with A or B accreditation. Your entry test result must also be a minimum of 550 for Toefl Test and 15 for the General Knowledge Test.

The additional requirements are the following: • Copy of legally-certified transcript and/or certificate (diploma) from the last educational institution attended • Copy of certificate/s or plaque in winning any academic/ non-academic competition/s • Letter of recommendation from current employer Note: The decision of the Scholarship Program Admissions Committee is final.

Master of Arts in Communication | 15

E-Learning Programme Introduction • The LSPR Online Master of Arts in Communication Studies majoring in Corporate Communication offers flexibility allowing busy professionals or housewives to earn their degrees while working full-time, pursue their professional career or taking care of their families.

• The program prepares students to become leaders of the Public Relations industry, providing practical working knowledge on Principles of Corporate Communication, Issues Management and Corporate Social Responsibility.

• Upon successful completion of the program, students are equipped with the proper skills and attitude to enable effective image management of private and public institutions as well as individual personalities.

Programme Details • Qualification

• Study Focus

• Major

• Study Length • Total No. of Subjects • Medium of Instruction

: Magister Ilmu Komunikasi (Equivalent to MA in Communication Studies) : Communication : Corporate Communication : 3 Semester/18 Months (44 Credits) : 10 (including thesis) : Indonesia & English (teaching materials)

Flexible Schedule: Study Anywhere, Anytime and on Any Device • Students to complete 10 courses, including Thesis, to Graduate Master of Arts in Communication Studies Week 1 2 to 7 8 Sessions

On Campus

Online

Mid Term Exam: On Campus

Week 9 to 15 16 Sessions

Online

Final Exam: On Campus

• Each course will have 16 sessions that consist of only 3 on campus sessions (first meet, mid & final exams).

• Students access online courses via our Learning Management System (LMS) available online 24 hours a day, 7 days a week.

• For each online session, students will have 7 days (Monday to Sunday) to take and complete learning materials for the week.

Visit: http://elearning.lspr.edu for the complete details of this programme

16 | Master of Arts in Communication

Facilities

Student Lounge

Library

English Division

Research Centre

Catering Service

Thesis Defence Room

WiFi Area Master of Arts in Communication | 17

Career Centre About LSPR Career Centre:

LSPR Career Centre is one of the key drivers in LSPR’s Jakarta Learning Support Centre with the aims of providing career education, motivation and greater opportunities to all students and alumni in order to gudie their way to expand their professional careers.

Our Objective:

• To provide career education and motivation to all students and alumni to establish and expand their professional career in the field of communication at all levels.

• To extend assistance to students by providing opportunities for jab placement.

• To provide an avenue for LSPR-Jakartra students particularly those in the internship programme to have opportunity to gain real world work experience and develop professional competence.

• To support students in developing their potential and capabilities in order to achieve a high level of success in their future professions.

Service Offered: • • • • • •

Internship Programme Career Guidance Seminar & Workshop Career Counseling Alumni Mentoship Programme Professional Course Job Placement Services

• Job Posting

Depends on the company demand, 2 working days process.

The company that need to hire candidates from LSPR should send the qualifications and th positions that are needed. There are charges for job posting, depend on the package and distinguished into corporate partner and non corporate partner. Here are the charges details of the package

• Campus Hiring

Depends on the company demand. Prefer in Odd semester, before graduation (September-November) The company that need employees in large number, for example to open a new branch or was much needed employees, we suggest to have Campus Hiring in LSPR. The Campus Hiring set in one day. Firstly the company present their company profile to the alumni and the benefit by joining work in their company. After that some of the company has interview or psychological test to the candidates, it’s depend on the company needed.

Sometimes the result announce in the end of recruitment section, but sometime the result announce later.

• Career Fair

Before Graduation (November-December) Many big companies participate in this programme. In this event we provide the alumni to search the job. LSPR Career Centre set this event after the alumni pass their thesis defense and before the graduation. This is the right time to grab the graduates because they newly graduate and haven’t got a new job.

18 | Master of Arts in Communication

LSPR Career Centre Corporate Strategic Partners

Master of Arts In Communication | 19

Research and Community Service Centre

During the 13th LSPR’s Anniversary celebration on Thursday, July 1, 2004, at Jakarta Media Centre, Gedung Dewan Pers, Jakarta, the Director of LSPR-Jakarta Mrs. Prita Kemal Gani, MBA, MCIPR, APR inaugurated LSPR Research Centre for Excellence. The objective of establishing the Research Centre is amongst other things to pursue in-depth research for the interest of LSPRJakarta in terms of curriculum design, preparation of instructional materials for the lecturers as well as other esearch for our students.

Furthermore, the Research Centre for Excellence is to conduct research in communication science, in particular for Public Relations, Mass Communications, Marketing and Advertising, and will expand soon by collaborating with National and International Institutions/Universities so that we can apply the result of the research to both the Indonesian & International study and work places.

On 2014, LSPR Research Centre and Excellence now stand as Research and Community Service Centre (LPPM). Research and Community service Centre is to take part on giving guidance and agent of change in community widely and accessible for all.

VISION

The LSPR’s Centre of Excellence in Public Relations - Research Centre is aimed to generate both the academic community and the industry.

MISSION • • • • • •

To generate knowledge in the field of communication.

To foster research culture in LSPR and community.

To foster critical thinking in LSPR and community.

To foster innovative thinking in LSPR and community.

To foster links between LSPR and other institutions in communication research.

To produce research work in the Public Relations and Communication field in general, society and instituitions in Indonesia, the religion and the world.

20 | Master of Arts In Communication

English Division

Centre for “Excellence in English” WHY ENGLISH IS IMPORTANT TO OUR LSPR-JAKARTA STUDENTS? • • • • • • • •

50% english used as a medium for teaching Quality research resources e.g internet, books Your aim is to be a professional communicator International business language Indonesian employers seeking graduates with fluent english language abilities Further education overseas International work experience singapore & australia Work opportunities in international companies

WE WANT TO SEE YOU MAKE THE MOST OF YOUR TIME AT LSPR-JAKARTA AND REACH YOUR FULL POTENTIAL AS COMMUNICATION GRADUATES HOW CAN WE HELP YOU ACHIEVE THOSE DREAMS? • Providing you with extracurricular time to practise & learn english • Making sure you have the right skills for your future • Being available to help you in times of need

Master of Arts In Communication | 21

A Public Relations professional must be equipped with a wide range of competence in respect of; knowledge, skills, and attitudes which are required for an appropriate professional attitude.

Recognition has been agreed on, by various organizations that are related to amongst others; Associations of the Society of Public Relations, Institutions, Industries.Public Relations competence is not only associated with knowledge, skill and attitude, but also in understanding the necessary public relations code of ethics as the foundation of ethics in the profession. To achieve the needs of the plenary public relations, the public relations officer must take a proficiency test to gain a certificate of competence accredited by BNSP Indonesia.

1. Expert Public Relations

Before undertaking the expert level, you are required to take intermediary level. However, if you have a curriculum vitae or portfolio that supports study at expert level, you can sign up to follow this level after receiving approval from LSP - LSPR.

2. Managerial Public Relations

If you have a minimum 5 (five) years working as a PR Executive, you will be allowed to advance your level to managerial level by submitting your curriculum vitae and portfolio to LSP - LSPR. They will be examined and should be approved by the examination board

Certified Public Relations LEVEL 1

LEVEL 2

LEVEL 3

LEVEL 4

Junior Public Relations 3 Units

Intermediate Public Relations 3 Units

Expert Public Relations 3 Units

Managerial Public Relations 3 Units

Please contact: Hotline: 081510210120 For registration

Pre Assessment & Submission of documents

Level 1: Certificate in Public Relations

Level 2: Higher Certificate in Public Relations

Introduction to Public Relations PR Writing & Publicity Media Relations

Public Speaking & Presentation skills PR Strategies & Tactics Intergrated Public Relations

22 | Master of Arts in Communication

Workshop & Training

Assessment

Level 3:

Advanced Certificate in Public Relations

Strategies Issue Management International Public Relations Event Management

Certification & Awarding

Level 4: Managerial Public Relations Evaluation & Research Public Relations PR Campaign Programme Crisis Communications

ASEAN PUBLIC RELATIONS NETWORK Facing the challenges ahead of the ASEAN Community 2015, Mrs. Prita Kemal Gani, MBA, MCIPR, APR, Founder & Director of LSPR-Jakarta who is also the chairperson of Perhumas (Public Relations Association of Indonesia), has taken the initiative to make LSPR-Jakarta as the centre for ASEAN Public Relations.

LSPR-Jakarta, Centre for ASEAN Public Relations form a platform for Public Relations (PR) leaders, PR educators, PR practitioners and others in 10 ASEAN member countries with the aim to connect, meet, discuss, share current issues and create integrated programs that will develop the quality of PR in Indonesia, Singapore, Thailand, Philippines, Brunei Darussalam, Cambodia, Malaysia, Myanmar, Vietnam and Laos. The platform name is ASEAN Public Relations Network.

With the objective to champion connectivity, friendship and mutual understanding among ASEAN member countries, gaining skills and strength from one anothers PR best practices ; ASEAN Public Relations Network will conduct regular activities that benefit the PR society in general especially its members.

To ensure that this objective is fulfilled, an annual conference, seminars and workshops will be organized to gather all PR professionals, PR institutions, PR associations from the ASEAN member countries to meet minds and discourse on pertinent PR issues affecting the South-East Asian region. Any collaborative efforts to strengthen the ties among the ASEAN member countries will be of the utmost priority for the network.

Name of Organization Abbreviation Formation

Headquarter

Region served Membership

Parent Organization

: ASEAN Public Relations Network : APRN : June 02, 2014 : The London School of Public Relations Jakarta Centre for ASEAN Public Relations Address : Intiland Tower - Annexe 7th Floor Jl. Jend. Sudirman Kav 32 Jakarta 10220 – Indonesia : South East Asia : PR Associations, PR Institutions, PR Practitioners, PR Educators, Journalists (who are interested in PR), Researcher, etc : ASEAN (Association of South East Asian Nations)

MISSION

Vision Identity Community To be the highest holder of PR professional standards in ASEAN or its PR central.

MISSION 1. To facilitate between APRN member countries to create relations between practitioners, academics, and PR associations in ASEAN countries.

2. To advance mutual recognition in the pursuit of common goals, and promote awareness of the professional PR discipline among the ASEAN Community.

OBJECTIVES 1. Bond ASEAN friendship for PR practice and education in facing the challenges of ASEAN Community 2015.

2. Collectively strengthen and increase the competence of public relations practice.

3. To facilitate the activity of public relations practices and education in uniting ASEAN transnational cooperation.

ACTIVITIES 1. To set guidelines for standard competency and knowledge in Public Relations 2. To create a universal code of conduct in PR practice 3. To standardize the practice as a pool of talents 4. To hold seminars, workshops, colloquium, conferences, forum discussions, visits, road shows 5. To hold joint projects, joint programs 6. To conduct joint research, journals and publications 7. To hold lecturer exchanges 8. To have student exchanges and to award scholarship grants 9. To have a directory of: a. PR Practitioners b. PR Educators c. PR Associations Master of Arts in Communication | 23

Testimonials Audrey Progastama Petriny LSPR Student Batch 17, Professional Programme Head of Corporate Secretary & Communications AirAsia Indonesia Pursuing my post graduate studies at London School of Public Relations-Jakarta (LSPRJakarta) has been the most valuable academic journey. The program has equipped me with the necessary skills and knowledge to excel in the field I am truly passionate about which is communications. The high-caliber lecturers coupled with the conducive learning environment makes LSPR-Jakarta the best place to broaden my horizon. I hope LSPRJakarta will continue to produce high quality PR professionals.

Salman Hakim LSPR Student Batch 18, Professional Programme Public and Media Relations Manager - Porsche Indonesia Studying in LSPR-Jakarta is something fun. I am getting a proper direction from the lecturers that are very experienced in the field of Marketing Communications. My career got brighter while studying in LSPR. In a period of 1 year, I was promoted to become a Manager. This is an excellent proof that I immediately got instant results. So, do not ever think twice if you want to pursue your master’s degree at LSPR-Jakarta.

Pramistya Irawati LSPR Student Batch 19 Professional Programme Campaign Management - Mercedes-Benz Indonesia Studying in International Relations Communication in PGP- LSPR-Jakarta gave me new insights and understanding about the ins and outs of the international communication industry. Each subject in this programme is very interesting to learn and is valuable to my field. All lecturers are expert and are very experienced in the international field. They are attractive, communicative and cooperative. Books that are referenced by lecturers are very helpful and easy to understand. Hopefully, LSPR-Jakarta PGP will continue to improve and always be the best communication school in Indonesia.

Douwes Lasmana LSPR Student Batch 20, Professional Programme Head of Marketing and Communication - LaSalle College Jakarta LSPR-Jakarta sPostgraduate Programme helps me in giving the holistic understanding about marketing and communication. The classroom session is always fun, thanks to the lecturers that are not only capable in academics, but also excellent in the industry. The networking opportunities between friends also helps me on my professional career. The curriculum itself sharpens the capabilities of the students to create an effective and efficient strategy.

Erry Sunarli LSPR Student Batch 21, Professional Programme

Top 10 Indonesia Future Business Leader 2011 by SWA Magazine | Vice President KMK Group

We live in a smaller world. More contacts, more exchanges, more connected. Daily life in the 21st century, shaped as it is by the effects of globalization. Communication is at the core of this, allowing us to explore and learn about other cultures, strengthen social ties, create business and personal relationships, and facilitate exchange of information. It is a pleasure to be a part of LSPR-Jakarta with international standard quality of education to understand how communication is an exciting, dynamic and fast evolving area of study and work. I believe LSPR-Jakarta will continue to grow and become one of the best in Asia!

24 | Master of Arts in Communication

Master of Arts in Communication |

Campus Address London School of Public Relations - Jakarta Postgraduate Programme Intiland Tower Annex 9th floor Jl. Jend. Sudirman Kav. 32 Jakarta Pusat 10220, Indonesia : +62 21 - 5790 4365 / 66 : +62 21 - 5790 4380 : masterdegree@lspr.edu : +62 815 1109 8699 / +62 855 8111 428 : @STIKOMLSPR : Postgraduate Programme STIKOM LSPR - Jakarta : 29D4D2E4 : lsprpgp

www.lspr.edu/postgraduate