LSPR Vocational

Diploma In Managerial Public Relations The London School of Public Relations – Jakarta Vocational Programme

“Public Relations is about ReputationThe Result of What You Do, What You Say, and What Others Say About You” “Public Relations concerns the total communication of the

because of a lack of Public Relations”.

STIKOM The London School of Public Relations Jakarta STIKOM The London School of Public Relations Jakarta is recognized as the best communication school in Indonesia, a fact that has been confirmed by TEMPO Magazine Survey in 2010. Founded 20 years ago, The London School of Public Relations is known as an elite school with an international quality standard of services. Throughout the years it has gained an excellent reputation in producing competent graduates in communications, specifically in Public Relations, Marketing, Mass Communication, Advertising, Performing Arts Communication and International Relations.

The school emphasizes the importance of creative thought and its practical applications across its academic programmes. Students are encouraged to explore multiple areas of academic and applicative experiences, by combining its approved international curriculum with local content.

Significantly, industry acknowledgement of graduate competence and skills proves the relevance of its curriculum which is tailored to industry needs.

Being internationally recognized for the quality of the learning experience offered to students; creating an environment that truly values and is enriched by multi-culture and diversity is given high importance. The London School of Public Relations Jakarta is dedicated to international collaboration with prestigious international institutions and organisations.

International links, bilateral agreements, and partnerships with foreign universities are constantly maintained.

Today, STIKOM The London School of Public Relations Jakarta remains devoted to finding solutions to the many challenges facing the modern world and to preparing its students to become global professionals within corporations as well as in the field of entrepreneurship and to eventually become the next generation of leaders.

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Diploma in Managerial Public Relations Background Public Relations is considered as proactive, dynamic and as having strategic functions to connect with the interests of an organisation and its publics.

It is now recognised that the needs and values of Public Relations are widely practiced as a vital function of management and it is seen as the overarching communication factor that enables organisations to achieve corporate objectives. It is widely recognised that PR operates in a very challenging environment, which is why many professionals from various fields are shifting to practicing PR although not having received an appropriate background in PR or in communications as a whole.

This executive programme is designed, created and prepared by the London School of Public Relations Jakarta. It is designed for professionals who need suitable PR programmes in order to enhance their competencies in practicing Public Relations. It is an intensive course which focuses on building experience and giving an understanding of PR applications, with complete theoretical support.

The course programme consists of three levels: Introductory Course, Intermediate Course, and Advanced Course.

We hope this course will benefit many PR professionals. Good luck‌!

Prita Kemal Gani, MBA, MCIPR, APR Founder & Director The London School of Public Relations – Jakarta 2

The Programme Structure LEVEL I Introductory Course Certificate in Public Relations Introduction to PR & The Role of PR PR Programme Media Relations Public Speaking & Presentation Skills LEVEL II Intermediate Course Higher Certificate in Public Relations PR Strategies & Tactics PR Publicity and PR Writing Professional Ethics for PR Event Management LEVEL III Advanced Course Diploma in Managerial Public Relations Strategic Issues Management Crisis Communication International PR Integrated PR Note: At the end of the course, each participant is required to submit a paper as given by the programme moderator for overall evaluation. The paper is prerequisite for the awarding of a certificate.

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The Programme Details Duration per session Course Total Number of Certificates

: 3 hours (one Level is 15 hours ) : 45 hours :3

Course Schedule Monday to Saturday

: 18.00 - 21.00

Venue

: STIKOM LSPR Sudirman Park Campus C Jl. KH Mas Mansyur Kav. 35 Jakarta Pusat 10220

Contact

: STIKOM LSPR The London School of Public Relations Jakarta Department of Vocational Courses Sudirman Park Campus C Jl. KH Mas Mansyur kav. 35 โ Jakarta Pusat 10220 Telp: 021 โ 57942471 / Fax: 021 โ 57942639 Email: vocational@lspr.edu Website: www.lspr.edu/vocational

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Special Arrangement for LSPR Alumni

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Certificate in Public Relations This course is an introductory programme designed for persons who are starting out in a PR Career or for those aspiring to become PR Professionals.

This course will be taught by experienced communications professionals who can expertly impart their knowledge and experience.

General Objectives: An intensive programme that will provide the basic foundation of all aspects of Public Relations, specifically: a. To equip participants with a correct understanding of the theories and techniques of Public Relations. b. To equip participants with an adequate ability to apply the theories of Public Relations to various real life situations in business and government. c. To instill in participants a sense of professionalism and ethics in their roles as a communicators.

Who would benefit from the course: 1.

2.

3.

4.

5.

PR staff, PR Assistants Newly promoted PR Officers or Account Executives Graduates with a general Degree Non-practitioners Persons starting out in a PR Career, and those aspiring to become PR Professionals.

Total Course and Training : 15 hours

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Higher Certificate in Public Relations This programme focuses on PR designed for participants who have been in the PR field for three years and who have been working as a PR Executive /Account Executive or for those who have been newly promoted as a PR Manager or Account Manager. It is also suitable for those who have attended the Introductory Course: the Training and Development Programme Leading to the PR Profession.

This course equips participants with an in-depth understanding of the functions of Public Relations, with an emphasis on the strategies and analytical thinking required for achieving an organisation’s goals.

General Objectives: a. To be able to gain an in-depth insight into PR functions and responsibilities that will address clients’ expectations and relationships. b. To equip students with techniques on how to formulate strategies which are effective and relevant to the objectives and goals of the organisation. c. To give students the necessary skills to be constantly aware of the ever shifting values of the public as a result of modern communications.

Who would benefit from the course: 1. PR Officers 2. Account Executives 3. Newly promoted PR Managers / Account Managers (Junior Managerial Level).

4. Those with 3 cumulative years of experience in PR practice.

Total Course and Training : 15 hours

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Diploma in Managerial Public Relations This course is designed for those who need to acquire advanced PR skills.

It is a class for enhancing understanding of industry issues. The sessions will help participants to think globally in terms of business development, whilst also reviewing the skills needed to handle crisis situations. Topics include Strategic Issues Management, Crisis Communication, International Public Relations and Integrated PR. General Objectives a. To be able to identify corporate issues that would impact the organisation, in areas pertaining to economic, social and public spheres as a whole. b. To gain insight into the latest strategic thinking in addressing global issues. c. To enhance the ability to prepare strategic crisis planning and to learn from the experience of others.

Who would benefit from the course: 1. PR Managers (Senior Managerial Level) 2. Account Managers 3. Directors / Head of Corporate Communications.

Total Course and Training : 15 hours

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Public Relations,What Does it Involve?

Public Relations activities involve some or all of the following: - Programme Planning Analysing problems and opportunities, defining goals, recommending and planning activities, and measuring results.

- Writing and Editing Since Public Relations tasks often consists of trying to reach large groups of people, it relies mostly on printed materials – shareholders’ reports, annual reports, news releases, feature articles, film scripts, speeches, booklets, newsletters, etc.

- Media Relations Developing and maintaining a good working relationship with the media, which includes applying knowledge of how local and national newspapers, magazines, radio, and television function.

- Corporate Identity Developing and maintaining an organisation’s identity via corporate advertising, presenting the company’s name and reputation rather than its products.

- Speaking Communicating effectively with individuals and groups in meetings, presentations, and platform participation.

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- Production Brochures, reports, films and multimedia programmes are important means of communication. A sound knowledge of techniques for its supervision is necessary.

- Research and Evaluation The first activities undertaken by a Public Relations practitioner is usually to gather facts and to analyse them. A PR programme is usually evaluated with a continuous process, and commensurate measurement is used to decide future strategy.

- Organising Events News conferences, exhibitions, celebrations, competitions and award programmes are used to gain the attention of specific groups.

Why you have to join this programme?

1. You will learn from Top PR Practitioners 2. You will be introduced to new methods in PR and recent case studies 3. Extending your network of PR practitioners

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About STIKOM The London School of Public Relations Jakarta (LSPR Jakarta)

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Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations - Jakarta Sudirman Park Campus Jl. KH Mas Mansyur Kav. 35 Jakarta Pusat 10220

Š 1992 all rights reserved Registered trademarks in Indonesia Nos. 563669, IDM 000030376 Singapore No. T03/06308C, Thailand No. Bor32550 Pending Trademark Registrations in Malaysia No. 2003-09014 Philippines No. 4-2005-011486