EMAIL MARKETING
One of the most effective & cost-efficient modern mediums to connect with customers & prospects
HEFTY RETURNS
#1 IN MARKETING ROI For every $1 spent on email marketing, $44 are made in return, according to a study by Campaign Monitor. This ranks email campaigns #1 in ROI for all marketing mediums by far.
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FAVORED BY CONSUMERS FOR BRAND UPDATES 2
According to Hubspot, more than half of U.S. consumers check their email 10 times a day, with the medium by far taking the top rank for preferred method of receiving brand updates.
MOBILE SUPPORT With mobile users checking their email three times more often than desktop users—and 52% claiming they are less likely to engage with a company after a bad mobile experience—optimizing your email campaigns for a smooth mobile experience is more crucial than ever.
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INFLUENCES PURCHASING DECISIONS 4
In a 2019 Hubspot survey, 59% of respondents said marketing emails influence their purchase decisions. Coincidentally (or perhaps, no coincidence at all), 59% of marketers claimed email was the biggest source of their ROI.
TARGET AUDIENCE SEGMENTS With advanced techniques like targeted audience messaging, email results prove even more impressive. Marketers who use segmented campaigns noted a whopping 760% increase in revenue.
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PEOPLE PREFER EMAIL 6
In the end, it's a lot simpler than all the statistics in the world can ever go to show: people just prefer email. A medium that 28% of consumers want to receive promotions in more than once a week, email is effective because it is something users simply enjoy.
EMAIL GETS RESULTS Read our case study to see how Ink, Inc. doubled the trial-to-sale rate for a B2B client with a comprehensively redesigned email sales funnel Ink, Inc. Creative Group Brooklyn, NY www.ink-creative.com Source for Statistics: Hubspot 2019