Indiana Nursery and Landscape News is the official publication of the Indiana Nursery and Landscape Association, Inc. (INLA) and is published bimonthly.
Indiana Nursery and Landscape Association 7915 S. Emerson Ave., Suite 247 Indianapolis, IN 46237 Phone: 317-889-2382 Toll Free: 800-443-7336 www.inla1.org
PUBLISHER
Rick Haggard, Executive Director, INLA 765-366-4994 • rhaggard@inla1.org
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Views expressed in articles or editorials do not necessarily reflect the views and opinions of the association or its directors, but are those of the writer. Trade names used in articles are for identification only. No discrimination is intended toward similar products and the INLA does not endorse the use of the products mentioned.
Subscriptions: Included with membership to the INLA. Nonmembers: $36.00 per year (six issues per year).
For questions regarding subscriptions, please call INLA at 317-889-2382.
Gabriel Gluesenkamp, President Designscape Horticultural Services 2877 S. TC Steele Road Nashville, IN 47448-9584 812-988-8900; Fax 812-988-2639 gabrielg@designhort.com
Shaun Yeary, President-Elect Greendell Landscape Solutions 749 West State Road 42 Mooresville, IN 46158 317-996-2826; Fax 317-996-2032 syeary@greendelllandscape.com
Bob Wasson, Vice President Wasson Nursery and Garden Center 3737 North 500 West Muncie, IN 47304 765-759-9000 bob@wassonnursery.com
Dean Ricci, Past President Ricci’s Landscape Management, Inc. 502 Norbeh Drive, Hebron, IN 46341 219-996-2682; Fax 219-996-2680 dean@rlminc.com
Rick Haggard, Executive Director & Publisher 7915 S. Emerson Ave., #247 Indianapolis, IN 46032 Office: 800-443-7336 or 317-889-2382 Cell: 765-366-4994 rhaggard@inla1.org • haggard.rick@att.net
Jason Fritz (2025) Stantec Native Plant Nursery (574) 586-2412 Jason.fritz@cardno.com
Carlos Reichman (2025) Schuetz Insurance Services (317) 639-5679 carlos@schuetzins.com
Kevin Van Sessen (2024) Blade Cutters, LLC. • 219-661-8206 kevinvs@bladecutters.net
Kent Wilhelmus (2024) Second Nature Landscape Management 812-483-7817 • kent@secondnaturelm.com
20-21 MRTF - Turf & Landscape Seminar; Daniel Turf Center, West Lafayette www.mrtf.org/upcoming-events
December 1-31 MRTF -Herbicide Workshops, Virtual www.mrtf.org/upcoming-events
MRTF Herbicide Workshop, Ft. Wayne www.mrtf.org/upcoming-events
10-12 Indiana Green Expo, Indiana Convention Center, Indianapolis www.indianagreenexpo.com
Visit http://inla1.org/events-calendar/ for updates and new event listings. MEMBER BENEFIT!
INLA Job Board at www.inla1.org
FREE JOB POSTING for INLA members!
Positions are open to any who wish to respond!
To post an open position at your company, please email info@ inla1.org and send the job description along with how to apply.
Questions? Contact Rick Haggard, 317-889-2382
Landscape, Lawncare, Tree and Shrub Care, or Irrigation Business in Indianapolis or surrounding counties.
Call Jim Calvin, Calvin Landscape 317-247-6316
All Things Turf, Inc. (720) 450-2335
Doug Steeves 14550 E Easter Ave., Ste. 900 Centennial, CO 80112
Associate Million Dollar Landscaper LLC (219) 945-1826
Scott Molchan 224 W 2nd St Hobart, IN 46342
EXECUTIVE DIRECTOR'S
LETTER
Hello again friends, colleagues, and other affiliations that take time out of their laborious work duties to read my words of rambled thoughts and upcoming dates to stay occupied over the balance of our fall; summer-like current weather pattern including no measurable precipitation weather pattern.
First, the most pressing issue is the upcoming Green Excellence Awards due date of submittals, December 15, 2024. The article in this edition of the Indiana Nursery and Landscape Newsletter (INLN) is on page 20. You can also check it out on the INLA Website and fill out the registration submittal online. If you prefer to scan and send it in, you can always call me at (317) 889-2382 or (765) 3664994, or email rhaggard@inla1. org. I can also gladly pick up submittals if you have a special presentation package that you do not want to possibly suffer damage in the mail. There have been a few modifications to last year’s categories, but these new options will remail in place for a minimum of 3 years.
Secondly, please be on the look out for registrations to the upcoming 2025 Indiana Green Expo, February 10-12 at the Indianapolis Convention Center. You can also look for updates on the Indiana Green Expo website over the next few weeks at www. indianagreenexpo.com or a few will be added to INLA website, www.inla1.org. Exhibitor contracts were sent earlier and if you are interested in exhibiting but have
not received or exhibited in the past, send me an email and I will be sure to get you one. Looking forward to another full trade show as based on current submittals, we have received “new” exhibitors in 2024 returning in 2025.
Lastly, I have another article in this edition, regarding the INLA’s involvement in the Great Lakes Nursery and Landscape Advisory Council, better know as (GLNALAC, GLNAC or to Executive Directors as Great Lakers). Every year the “Council” generally comprised of the Executive Board of the 9 states that touch the Great Lakes and Provence of Ontario, Canada usually in late September meet for a 3-day discussion of topics that pose the most concerning issues within the group. As you can imagine, the list drawn for the following year’s topics, is extremely long and arduous. In April, the Executive Directors generally meet via zoom to narrow down the list to about 9 topics that are more relevant to each. The INLA is one of the longer tenured associations of the group and even though we are one of the smaller states in both area and population we have always been one of the most invested in providing our members the best education, certification, and openness. The preceding statement may have some prejudice on my part. It was sad for me to learn that Sandy Munley of the Ohio Landscapers Association was retiring this year. Sandy and many others welcomed and interacted with me on various matters, from day 1. Donna Sheets told me this was a very personable and open group, and very grateful we keep attending. Each state takes turns hosting the other groups, which are usually attended by their Executive Director, President and Vice President/President Elect. The number of hours dedicated and networking, sharing ideas (even if some are working for all or none) is invigorating and notes are pages long. Generally, calls and emails start going back and forth about the topics discussed that creates
more interest from others.
I want to start a few personal notes, regarding people I consider very close friends and mentors. I received word from Gordon Hobbs’ stepdaughter (Lori Coffey) that Norma Hobbs had a pacemaker put in on August 21, and on the morning of the surgery, fell and broke her wrist. After a brief time in rehab, she returned to her home with monitored assistance and much more satisfying caregiving from her daughters, as in my eyes family is always a quicker and better healing process. She currently is doing well. Secondly, with a much sadder announcement of the passing of one of our industry’s true leaders, Peter Orum of Midwest Groundcovers and Midwest Trading Horticultural Services. Peter was an inspiration to several he came in contact with his words of wisdom and instilled in me that in order to truly be successful in the horticulture/landscape industry, your passion for this industry must sometimes outweigh the knowledge you have attained doing the extra work involved.
On an even more personal note. Many of you know that I have been involved in racing since a young age, whether it was an avid spectator, involved in various types of race teams, or anything else I could be involved in. I would like to congratulate INLA board member Kent Wilhelmus and his son Eli Wilhelmus for winning the 2024 Midwest Mini Sprint Association championship. Eli also won Rookie of the Year of the same series in 2023. I am proud and honored to be a part of the EW Motorsports Team. BTW, Eli is only 15 years old, and races against 14 to 50+ year old men and women; Eli even gave a new sponsor of the series that was in attendance at the October 12 race in Illinois, the trophy he won for winning the feature.
Keepin it Green, Rick Haggard Executive Director
Rick Haggard
PRESIDENT'S MESSAGE
Hello Team INLA, Happy Fall season to you and yours. This is by far my favorite and generally our most productive time of the year. I hope you all are out making hay while the sun is still shining. As great as the amicable temperature has been over the
get that…” ok but what about your landscapes from last season? Pre-req to all this upcoming info as it is anecdotal and I’m not claiming Purdue (or you) will 100% agree BUTT BTW they definitely know about drought when it comes to football this year WHO WHO HOOSIERS!
last couple months you can call me Dusty because this drought is ridiculous. We had a 3day long on/off post tropical storm rain mid-September but have not seen but a sprinkle here and there worth mentioning since late July. This means extra labor replacing dirty equipment filters and hand watering trees and non-irrigated landscapes because the effects of this will be seen in the midmature plantings over the 7-18 months.
Which brings me to my pondering question for this article… how well do you know your plants? You all would say “new plants need water yeah we
I digress but in general, we at Designscape have been bitten by the 3-4” tree planted and forgotten last year and for sure the specimen 8-9” trees planted in the last 3-5 years greatly suffering from just one season of drought stress. The IAH manual in chapter one would teach you about plant parts and basic biology. Trees store up carbon as a form of sugar/ protein where the reserves can be used during these stressful periods to sustain quality. This is why even with the drought we in Brown County are still seeing great fall color (albeit about 2 weeks later than average) with the ample spring and summer
rains. Obviously being in God’s country its better here than anyplace else in the state bit again I digress. The point is less depending on the type of plant but more the maturity of your landscape the better ability it has to maintain through seasonally extreme weather patterns. This is not a plug for SuperThrive but a few ounces mixed with a bunch of h2O will do wonders for your plants especially during the drought. The high K (NPK) in amendments like this helps the plants stomata regulate its respiration and prevent leaf desiccation… AGAIN THANK YOU IAH!
As we round out this season, I want to further encourage you all to take more advantage than you are currently of the treasure trove of INLA resources. If you are a brand-new member or someone who has been diligently paying your dues for many years, there is always more the INLA can offer so please reach out if you don’t know and Rick or I will happily point you in the right direction, or if applicable help you ourselves. As I round out my presidency this year, I am looking forward to new opportunities of growth for myself staying in the organization but passing on the mantle of El Presidente to a great man Shaun (Shawn) Yeary. He has talents well beyond what you are getting with me, and I consider it a privilege to be his friend. I know he will exceed in all things INLA. To those of you breathing a sigh of relief you’re not done with me yet and I look forward to seeing you all at the 2025 IGE this February if not sooner!
Go Hoosiers,
Honeybee on Joe Pye - photographed by Jared Sopowsky.
ARTICLE: POLLINATOR PERILS
Almost everyone has heard about pollinator populations being in decline. Depending on the
research you look at, the decline numbers can range from as little as twenty percent to more than eighty percent. The Karner Blue butterfly has been listed as endangered since 1992 and in 2017 the Rusty Patch bumblebee was listed on the federal endangered species list. The Eastern Monarch butterfly population has been trending down over the last two decades and the 23-24 winter population count was the second lowest on record.
There are many reasons why these declines are happening including invasive species, pesticides, habitat loss, and lack of forage. Species like the Asian Needle ant can compete with ground nesters for habitat and prey on pupating butterflies. Pesticides are used on most of the American crop acreage. Also in the United States the top four crop acreages are corn, soybeans, wheat, and turf, in that order, and most of those acres are pretty weed free due to the efficiencies of modern herbicides. This leads to the often-overlooked issue of lack of forage, especially pesticide free forage. This is especially critical for host specific species like the
Karner Blue butterfly, which reproduces exclusively on lupines and Monarchs, whose only larval host is milkweed.
Most pollinators need two things for growth and reproduction, protein in the form of pollen, and carbohydrates in the form of sugars, i.e. plant nectar. Some pollinators like honeybees and bumblebees need both resources from spring through fall. Other pollinators like wasps and beetles tend to favor the nectar heavily throughout the season. And still others like monarchs need specialized host plants like milkweeds. This is an area landscape professionals have a significant amount of influence on. As I mentioned, turf amounts for roughly 40 million acres in the United States and would be the fourth largest crop if it was considered agricultural land. In total, turf is the equivalent of about ten percent of the US agricultural crop land not including pasture or rangeland. Turf provides no resources for pollinators. Planning to incorporate pollinator friendly landscaping or even converting sections of turf to pollinator habitat can be hugely beneficial to pollinator populations. While most pollinator plantings tend to focus heavily on herbaceous perennials some thought should also be given to woody plant material that is selected. Most floral resources tend to come from trees during the spring and early summer. One mature tree in bloom can provide as much forage resources as an entire acre of perennials in bloom. Some of the earliest blooming trees like red maples and willows are not always the showiest specimens, but they provide valuable early season pollen and occasionally some nectar. As the season progresses, the largest nectar producers in Indiana are Black Locust, Lindens, and Tulip poplars. But there are other important sources of nutrition including catalpa, prunus, malus, chestnut, and hawthorns. In addition to nectar and pollen, many of these species and other species like oaks and beech provide food for many moths and butterflies. It’s been my observation that the most overlooked group for providing for pollinators are the shrubs. There are a wide variety of choices including lead plant,
Indiana Department of Natural Resources | Photos courtesy of Jared Spokowsky
Bumblebee pollinating a coneflower
Monarch caterpillar
new jersey tea, hydrangeas, button bush, false indigo bush, clethra, St. Johns wart or sumac are just a few of the possible choices.
Lastly the perennial forbs are the most diverse group of plants which benefit pollinators and which most people are familiar with. Out of this group there are too many choices to list but there are a couple of groups that are overlooked. Spring ephemerals are early season plants that are some of the first plants to emerge and bloom. Virginia Blue bells, Marsh Marigolds, Spring Beauties and Yellow Trout Lilies all belong to this group. Yellow Trout Lilies and Spring Beauties both have native mining bees which are named after them because they are relied on so heavily for nectar. Another group of commonly overlooked plants are those that bloom later in the fall. Asters, goldenrods, and various silphium species like cup plant and helianthus species like Maximillian sunflower are all highly important to pollinators. They provide large amounts of resources in the fall, which attract many different species of pollinators. This is a critical time of year when few other resources are available. As important as these groups are, the most pollinator attractive group includes the mountain mints and hyssops. Research from Michigan State and others has shown that these plants can have four to five times the amount of pollinator activity as the next most attractive species. I’ve even heard stories from nurserymen about plantings having to be removed along entryways to businesses because of the amount of wasp and bee activity, but if you have a planting site that is a little more out of the way they may be a great option.
In addition to planting general nectar and pollen resources, including host plants which pollinator larvae feed on is also important. As mentioned, milkweeds are host for monarchs, and lupins are hosts for Karner Blue, Eastern Tailed Blue, and Frosted Elfin butterflies. Prickley ash is the only Indiana plant to host the Giant Swallowtail, Pawpaw’s are the only host for Zebra Swallowtails, and Dutchman’s Pipe are the hosts the Pipe Vine Swallowtail. Planting a wide variety of other host plants like oaks, cherries, beech, willow or birch goes along way to provide habitat for other insects.
You may have noticed; I have mentioned almost exclusively native species. I did so because native pollinators have relationships with native plants that nonnatives are not able to fulfill. There is also a lot of debate about the cultivar selection, and if cultivars are as valuable a resource as a flower from the original species. While I was observing three different cultivars of Veronica, Snow candles (white), Veronica blue (purple), and pink candles (pink) there was noticeable differences in pollinator activity. Snow candles and the Veronica blue were getting quite a bit of activity, while the pink candles had very little activity. I have also observed this with Lavender Hidcote and Provence, with Provence being covered and Hidcote having very little pollinator activity. For this reason, I usually
encourage the planting of straight native species. Native plants are an often-overlooked resource in the landscaping world. One which is critical for a healthy ecosystem which supports a diversity of pollinators. I would encourage anyone who is establishing plantings for pollinators to start to explore the large and diverse world of native plant options. For a guide to straight species plantings for pollinators I would recommend the guide by Purdue University titled “Recommended Indiana Native Plants for Attracting Pollinators” POL-6-W. If you want to get an idea of how attractive different cultivar selections are to pollinators you can look at the Cincinnati Zoo and Botanical Garden has done an extensive job of cataloging which of their plantings are the most attractive. To look at the results go to the zoo’s website and look at the 2023 horticultural report.
Bio - Jared Spokowsky is the Apiary Specialist and a Nursery Compliance Officer for the Indiana DNR for southeast Indiana. He moved to Indiana from upstate New York where he worked as a nursery inspector and supervisor for the New York Department of Agriculture on various programs. He enjoys spending time with his wife and six children and anything outdoor related but mostly habitat restoration, hunting, beekeeping and homesteading.
Tiger Swallowtail on an american plum
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An Interview with Rikki Hege & Brent McKinney
Written by Scott Johnsen
Forward:
Scott Johnsen: This interview with these extremely important guests is a long time coming. I was able to sit down with Rikki and Brent all the way back in April- just in time for the spring chaos of the 2024 landscape season. Even so, they still made time for me despite being pulled in several different directions throughout the day. Estes Material Sales is rich not only in history but as a very personal customer service experience. Back in my days on the sales side of the industry I personally dealt with the same one employee (who answered my every annoying call, thank you, Rex) for about 14 years. It is a business rooted in customer service, family first mentality and the good old-fashioned motto of taking pride in what you do. Finally being able to put eyes on a business I had personally dealt with for so long was an absolute pleasure for me, as was my time spent talking with Rikki and Brent. Estes Material Sales is a big supporter of the INLA and we highly suggest visiting them at their booth at the upcoming Indiana Green Expo.
Please give us a soft introduction of yourself, including the name of your company, how long you’ve been in business, and how you got involved with the INLA.
Rikki Hege: My name is Rikki Hege, I’m the president of Estes Material Sales. I’ve been here for 26 years. Our previous founder, Garry L. Estes, brought me on when I was about 14 years old at the local restaurant. Since then, I’ve done just about everything here in the office, from being the Saturday girl, to the front desk girl, to marketing and sales. Now, I do
everything I can to help lead the company to what we hope is continued future success.
Brent McKinney: My name is Brent McKinney, and I’m vice president of Estes Material Sales. I actually came here about 18 years ago through my brother. Garry always said that he’d never hire a family, but he did and he lucked out on this one. I do purchasing and pretty much everything but the financials, which is what Rikki does.
What sets you apart from other wholesale supply companies?
Rikki Hege: I believe that what sets us apart is the level of customer service that we’re willing to offer.We like to call it our small-town hospitality! Our team is friendly and demonstrates a willingness to help consistently. We take time for each project and treat all projects the same no matter the size. We genuinely appreciate our customers choosing Estes.
Estes Material Sales has a rich history in the landscape industry. Can you elaborate on what you feel has made Estes so Successful?
Brent McKinney: The biggest thing making us successful, as Rikki pointed out, is our customer service. We do go above and beyond to try and bring in anything our customers ask for. We have a huge inventory and have grown a ton to offer many new products. I think that it helps to have products available when customers need it, so I continue to grow our inventory. Our location being rural helps too; helps keep our prices competitive without astronomical overhead. But a large part of our success is directly related to our team. We work with some of the best. We have many long-term employees committed to the Estes brand, our industry, who are knowledgeable and truly care about the projects they work with. We build relationships with our customers, genuinely enjoy being a part of their projects and are so darn thankful for the opportunities they give us!
Can you elaborate on the Estes Foundation?
Rikki Hege: We’re really proud to be part of the Estes Foundation. Our late founders Garry and Mary Lou Estes really worked hard to create this foundation to give back to our industry and our community. They didn’t have any children, so anything they had left we sold off in auctions, and all of those proceeds went into the pot for this foundation. All of us on the board lead the foundation, and our goal is to maintain longevity for it to be able to give back as much as possible. Last year alone we gave away $65,000 in scholarships to our community. Those scholarships included trades kids, college kids, and green industry professionals.
This industry can be challenging for a different number of reasons that vary season to season. What is your biggest
INLA MEMBER FEATURE
motivation when it comes to navigating Estes Material Sales through those challenges?
Brent McKinney: The biggest motivation is our customers. Wintertime is usually our slowest time of year. Last year we brought on salt which tremendously helped us because customers have been asking for it. Going into spring or late fall everything is weather dependent. Summer is usually pretty good, but regardless of the season when challenges arise we always fight through it. Plus, we all enjoy our jobs here, so it’s easy to push through those challenges for our customers.
Rikki Hege: In the winter, too, is when we do a lot of our behind the scenes work that we put off in the summer. When we’re busy and on the go, we don’t have a lot of time to evaluate inventory, procedures, budgets and things like that. A lot of those new procedures are implemented before we come into the new year, and that gives us some time to focus on the internal side of things without the everyday hustle and bustle.
Why did you join the INLA?
Rikki Hege: I think our biggest reason for joining the INLA was definitely networking. We really wanted to be a part of our industry, let people know that our company exists out in our small town of Hope, Indiana. Bigger than that, too, is that we wanted to be able to watch our industry grow and evolve from a community perspective. In the last few years the Indiana Green Expo has grown tremendously, and I think the more people that show up and be present for things like that, the more we’re going to grow quality industry events for us here in Indiana.
Estes is far from a one dimensional business. Can you elaborate on why you expanded the business for multiple practices in the material supply arena?
Brent McKinney: It all comes back to customers. They have asked for various things and we have delivered on bringing on different products and new products they request. Demand is always there and it’s always changing. We try not to overdo it as far as what customers are asking for, only because we don’t want to wind up overloading ourselves, but they are the biggest reason why we do what we do.
Rikki Hege: Basically, if a customer wants us to carry a product and they present a need for that product in this industry, we’re willing to consider onboarding it. We’ve worked really hard trying to fill a lot of holes in the market here so that we can be a one stop shop for completing projects. Here in the Central Indiana sector there really aren't a lot of other supply centers like us, other than big box stores. You have a lot of different material on site. What are some of the newer products that you carry, as well as some of the older ones?
Rikki Hege: We started out being known as just a natural stone supply company. We did really well with aggregates and the different flagstones, retaining wall stones, and that sort of product. With demand we then started to expand into the concrete
and manufacture product industry. We now stock brands such as Oberfields, Belgard, and Techo-Bloc which we just recently added. We also represent Hessit Works as well as ReadingRock. We have a full line of Alliance Distributor Landscape supply products. We also deal in mulch, erosion control products, Jonathan Green Grass Seeds, soils, organics, and compost. And we probably have one of the largest on site supply of aggregates with 42 bins.
What is the most important lesson you’ve learned when it comes to being a business owner?
Rikki Hege: I think one of the biggest lessons we’ve learned is that not all business is good business, or maybe even that not all people are good people to do business with. We want to work with quality people, meaning that some customers are okay to let their business go and allow them to seek business elsewhere. That goes for some vendor relationships as well. If it doesn’t seem like it’s working and you’re getting negative results, it’s okay to say no and move on.
What is one of the most difficult aspects of running a business in a small town such as Hope, Indiana?
Brent McKinney: Location being the biggest one. One good thing about getting in with the INLA is getting our name outside of Hope, Indiana. Another thing is trying to pull in customers because our reach here only goes so far. We’ve got Columbus, Shelbyville, and Greensburg and we’re kind of the center of all of them. So, getting into the Indy market, going out towards Franklin, Greenwood, and Greenfield is where we’re trying to go and establish our base even further.
Rikki Hege: We’re trying to overcome that by having great customer service and adding outside sales representatives so we can take our products to the customers. We’ve also upped our delivery feet and marketing and our sales outreach. We’re hoping to kind of expand outside of our small town and reach those bordering communities. Right now I would say our main service area is probably 40 miles.
We have about three sectors to our business here at Estes. We have the masonry side of things, the landscape supply side of
Aerial view of Estes Material Sales, Inc. Photo courtesy of Scott Johnsen
things, and we also have what we call our stone brokerage program. That’s one of the biggest volumes of stone that we don’t actually touch. I would say from here to Pennsylvania if you see a stone yard that looks like ours there’s a good chance that we got them started with their bulk aggregates or they still buy from us today. We have many customers that have bought from us for over 26 years. We have trucking connections and quarry connections to align people with the supply of decorative aggregates for landscape use. We work on a small fee for the commission and for the contacts. That’s probably one of the largest volume sizes of our business.
We all know how demanding running a company can be. How do you maintain a work-life balance in this industry?
Rikki Hege: Our motto is "work hard, play hard" I'm not going to lie, the in-season work week juggle can be hard at times, but we try our best to be present and do our best within the hours devoted to working. Those may not be conventional hours, but setting parameters helps. We don't miss our kids' ball games or let our employees miss their kids’ games. My family is used to seeing me work at home and I feel that’s teaching them what hard work and devotion looks like, which is part of small business. It's not always easy and it's not for everyone. But as hard as we work, we play hard too! I encourage everyone on our team to vacation or take time off doing something they enjoy. You like to fish, go fishing. You need to sit on the beach, go do it. You want to sit at home and binge watch Netflix then do it. Whatever fuels you, feed it, because burn out is real. I also follow my own rule too. It’s good for my mind to have a reset. We try hard as a group to respect everyone’s time off. When I’m away I still want to be updated but I allow for very limited and only necessary interruptions.
Brent McKinney: The way I balance is just what Rikki said, and learning how to shut the phone off at certain times. This is what I love to do, and being in small business there are times when you really can’t just turn it off, even on the weekends, but finding those moments to step back a bit is something we encourage.
Shingle Oak
Autumn Blaze Maple 2” – 4”
Bur Oak
Red Pointe Maple 2” – 4”
Worplesdon Sweetgum
Princeton Elm
Willow Oak
Armstrong Maple 2” – 4”
Tulip Poplar
Heritage Birch, Single Stem
RECAP:
GREAT LAKES ADVISORY COUNCIL 2024
Written by Rick Haggard - INLA Executive Director
Here is why if you ever thought of becoming an INLA board member you should become involved ASAP. Granted not every individual that ever thought of becoming a board member wants to become an officer, but if so, this is a potential investment in garnering ideas not only for association sustainability; but even tidbits that might make your own company become more beneficial and relevant to/for your employees from general network discussions from other attendees in the Great Lakes Region. This is one of the most beneficial and eye-opening part of being on the INLA Board and becoming an officer dating back during my tenure of being President Elect and President in 2004-2006. During this time the biggest concern some roughly 20 years ago was regarding trade shows and the massive sizes of the most prominent in the Midwest. The Mid-Am show in Chicago and the CENTS show in Columbus Ohio. There was very little talk regarding computerized systems, system-controlled greenhouses, labor retention, the extra need for skilled manual labor, hardscape knowledge, outdoor living areas, various communication platforms, etc. The knowledge I gained back then was about new plant introductions, pest and disease watch, education, certifications, etc.
Granted I am in a much different opportunity to listen to all avenues, than I was back then, but the highlight back then was attending a show, or going to a nursery celebrating an anniversary as our form of networking. Man have the times changed; yes the first night is doing something as a group that involves a dinner, but immediately the networking and getting to know each other starts before even the first bite of food takes place and usually at the “reception” area. While yes, the Executive Directors immediately start discussing biggest challenges with membership, certification, events, and sustainability. It is very refreshing to overhear the different attendees discuss their own individual feelings of belonging to the association and what aspects they want or look for from their associations. This year, and only speaking from the Executive Director entity, it was concerning that it appears all associations are having some difficulty with membership retainage, recruitment of both board members and committee members, plus the number of associations that have dropped certification status. I definitely perked up as the INLA has been somewhat stagnant in the membership numbers. A phrase that was well overused and irritated some was “the post COVID reference”. Yes, our industry did gain more outreach from the general public due to our “Esssential” status, but then again the whole nation was not doing “normal routines” at that time. Everyone seemed to take more interest in family and events that all could be involved in.
The INLA attendees were Gabriel Gluesenkamp (President), Shaun Yeary (President-Elect) and me. As you can see, the INLA had a very diverse group; I was formerly in the nursery only grower/re-wholesaler aspect, Gabriel with full service landscape and nursery grower, and Shaun (along with his evil twin - Shawn) being a vendor. One association actually hired an outside individual, who worked roughly 2 days a week, contacting non-renewed members; while another association actually engaged vendors to aid in recruiting members whom were not members.
This is only one of the many topics discussed, ranging from battery operated equipment, small and fullsize, to use of AI in presentations and creating job/committee/ bylaw descriptions, communication platforms within their own board as well as members, etc.
I am very thankful to have a very engaging and forward-thinking board that I have been able to attend the GLNAC with, over the years. This has enabled me to take a different aspect, and not be as complacent in just being sure our association is stable, but how can we be better to reach out and have “suggestion box” from other members.
Also, I feel one of the biggest advancements of the GLNAC is creating an avenue where both the “Industry attendees and Association execs” report on many of these topics instead of general response. As they say “Times they are a changin and if you do not jump on board, you might be left in the dust!” Trust me this article could have easily lasted into 3 pages plus!
SERVICE FIRST PROCESSING:
PCI, EMV, AND
SURCHARGING
Reducing Risk and Potential liability: Exploring PCI Compliance, EMV Technology, and Surcharging
Credit card processing has become essential to modern commerce as the world increasingly embraces digital transactions. To ensure smooth and secure payment experiences, it is important for businesses to understand key concepts and best practices in credit card processing. This article covers three important topics: data security, advanced card technology, and an overview of surcharge programs. Understanding and addressing these areas will help to ensure secure transactions while reducing risk and potential liability to your business.
Safeguarding Payment Information
Protecting cardholder data during credit card transactions is essential, and Payment Card Industry Data Security Standard (PCI DSS) compliance sets the security standards. Let's delve into the key aspects of data security:
Understanding the scope of PCI DSS:
PCI DSS applies to organizations that process, transmit, or store cardholder data. It encompasses maintaining a secure network, protecting cardholder data, implementing strong access controls, regularly monitoring and testing networks, and having an information security policy.
Implementing security measures:
Achieving PCI compliance necessitates implementing various security measures. Encryption ensures that cardholder data remains protected during transmission. Tokenization replaces sensitive data with unique identifiers, further enhancing data security. Network security measures, such as firewalls and intrusion detection systems, safeguard against unauthorized access. Access controls ensure that only authorized individuals can access sensitive data. Annual certification is required and based on how you process transactions, periodic vulnerability scans may be required for identifying and addressing potential security weaknesses.
Maintaining compliance:
Data security is an ongoing process that requires continuous monitoring and assessment of security measures. Employee training is also essential in maintaining compliance, ensuring that all personnel involved in payment processing understand their responsibilities and adhere to security best practices.
EMV Technology: Elevating Card Security
EMV (Europay, Mastercard, and Visa) technology is a global standard for credit and debit card payments that utilize embedded microchips. Let's explore EMV technology in greater detail.
How EMV works:
EMV cards securely store and process cardholder data using embedded microchips. When an EMV card is inserted into a compatible payment terminal, a dynamic transaction code is generated for that specific transaction.
Benefits of EMV adoption:
Adopting EMV technology offers several advantages for businesses and customers. The primary benefit is a significant reduction in counterfeit fraud. EMV cards generate unique transaction codes for each payment, making it extremely
difficult for fraudsters to replicate or use stolen card data for fraudulent transactions. Additionally, your cost of processing may be affected. Check your statements for “EMV NonAcceptance Fees”. Lastly it is important to understand that you are more likely to lose a chargeback if a face-to-face transaction using a chip card was not run on an EMV device.
Implementing EMV:
To accept EMV payments, businesses need to upgrade their payment infrastructure. This involves using EMV-compatible payment terminals and / or point-of-sale (POS) systems can process EMV transactions. Additionally, staff may require training to familiarize themselves with the new processes involved in EMV transactions, such as card insertion and customer authentication validation.
Surcharging: Understanding the Practice
Surcharging refers to the practice of adding an additional fee (surcharge) to customers who choose to pay with a credit card. While surcharging can help businesses offset credit card processing costs, it is important to understand how these programs work.
Considerations:
The permissibility of surcharging varies across states, and card brands may also impose limitations. It is important for businesses to familiarize themselves with the laws and regulations governing surcharging in their operating jurisdiction.
Pros and cons of surcharging:
Surcharging can provide businesses with a means to offset a portion of the costs associated with credit card processing. However, business should consider that surcharging may be viewed as a price hike by customers.
Implementing a surcharge program:
For businesses considering surcharging, it is important to follow the applicable rules and regulations. Clear communication regarding the surcharge program should be provided to customers before the transaction occurs. This can be done through signage, disclosure on the website, or at the point of sale.
Ready to enhance your credit card processing and reduce your costs? Take the next step and reach out to Service First Processing, your trusted payment processing experts. Our knowledgeable team is here to answer your questions and provide valuable insights.
INDIANA NURSERY
INLA 2024 GREEN EXCELLENCE AWARDS SUBMITTALS
DUE DECEMBER 15, 2024
Annual Awards Program Awards
of Excellence
Entry Criteria and Getting Started Early
Entry Categories
• Residential Landscape Under $50,000
• Residential Landscape Over $50,000
• Commercial Landscape Under $50,000
• Commercial Landscape Over $50,000
• Hardscape Under $50,000
• Hardscape Over $50,000
• Maintenance
• Special Projects
Entry Cost
• First time entries are $150 (this includes entering a previous project into a new category)
• Resubmittals are $100 (must be into the same category as previously submitted)
Ok, I am well-aware that many of our INLA member companies are overextended with available time to enter projects or are concerned about other entries. Trust me, I have seen some projects that may be limited in size but are done with precision of some our most talented craftsmanship, that just stop you in your tracks and say “WOW”. Just this summer alone while in South Bend/Michiana tours, wondered why some of these commercial and residential projects were not submitted. I have seen many elaborate and high dollar installation and maintenance projects, worthy of their clients budgets, as well as several space constricted, due to either size of space or perhaps more limited funds, still be aesthetically breath-taking. Each year after the awards are over I discretionally here other members say to colleagues and even me, we should have entered a project. Well, why don’t you make 2024 that year?!
With the new investment of our Social Media Committee consisting mainly of Scott Johnsen doing professional features and assistance in potentially developing an avenue that would enhance your upcoming submittals. Please feel free to reach out to Scott to inquire about his services at sjohnsen@inla1. org or info@sjohnsen.co.
-Rick Haggard, Executive Director of the INLA
RECAP: CONTRACTORS ON TAP
Written by Scott Johnsen
We recently had our first "Contractors on Tap," an event organized by the Indiana Nursery and Landscape Association (INLA), as a premier networking and educational opportunity designed specifically for professionals in the landscaping and horticulture fields. Tailored for landscape architects, designers, contractors, and horticulture specialists, the event was organized to bring together the brightest minds and leading experts for an evening of insightful discussions and attendee interaction with our guest panel. With a focus on enhancing industry knowledge and collaboration, "Contractors on Tap" provides a platform for attendees to deepen their expertise, learn about the latest advancements, and discover innovative techniques and industry related business practices and methods.
The event combined the relaxed atmosphere of a social gathering with a dynamic educational component and was held at Sun King Brewery in Carmel, Indiana. Our hope of creating a balanced environment where attendees can both unwind and sharpen their skills was definitely achieved. These sessions are designed to be interactive, encouraging participants to ask questions, share experiences, and gain practical knowledge that can be immediately applied in their work. A few weeks ago our first, "Contractors on Tap" featured a session on sustainable landscaping practices, the impact of technological software advancements in design and construction, and effective business strategies for contractors. Our panel consisted of Dean Ricci of Ricci’s Landscape Management, Dan Wasson of Wasson Nursery and Wesley Addington of Wesley’s Landscape & Lawn Care. The event was moderated by Brian Franco of Franco Landscaping, Inc.
In addition to the educational sessions, "Contractors on Tap" offers ample networking opportunities that allow participants to connect with peers, mentors, and potential collaborators. As INLA continues to support and grow Indiana’s landscaping and horticulture community, this event underscores its commitment to fostering professional development and community within the industry.
We will be holding several more Contractor on Tap events which will also feature a rotating panel of industry leaders and specialists. Please keep an eye on our social media pages as well as our website for updates. Last but not least, we would like to offer a very big thank you to Robert Johnstone of Brickworks Supply Center for the securing of this venue.
The innaugural Contractors on Tap attendees. Photographed by Scott Johnsen
2025 INDIANA GREEN EXPO: EDUCATION PREVIEW
The 2025 Indiana Green Expo will feature three full days of education on February 10-12, 2025. Workshops will begin the conference on February 10th that includes landscape management for entry- level professionals, advanced insect identification, Indiana Accredited Horticulturist review and exam, case studies of unique turf problems, chainsaw safety and maintenance, professional development, soilborne diseases, and hardscape training.
Expert and industry led sessions on February 1112 include plant materials, landscape installation and maintenance, lawn care, nursery production, professional development, a session in Spanish, and more. The keynote speaker on February 11 th will be CPL Matthew Bradford USMC (Ret) (pictured right).
About CPL Bradford: On September 11, 2001, just a freshman in high school, he watched the terrorist attacks on America’s soil and knew at that moment he wanted to join the military after graduating. In September 2005 Matthew enlisted in the United States Marine Corps.
On January 18, 2007, he was severely injured after stepping on an Improvised Explosive Device in Haditha Iraq. This moment put Matthew on a detour and he would learn the true meaning of overcoming and adapting. He did not know the extent of his injuries until he woke up in Bethesda Naval Hospital three weeks later.
Matthew never lets his injuries define who he is or what he can do. Each obstacle is a new challenge. Over the years he has been inspired to share his story to motivate others through their own life challenges with his message of Just Walk. Even without Legs and Vision, you can still have No Problems.
Get your work featured On our Instagram!
One of the many benefits of your INLA membership is the opportunity to have your work or business professionally photographed and showcased on our social media platforms. If you have a project you would like to highlight, we've got you covered! It's FREE!
IAH STUDY GUIDE
The Indiana Nursery and Landscape Association has developed the Indiana Accredited Horticulturist Program to provide a method of self-study and accreditation for individuals in the nursery industry. The goal of this certification and accreditation program is to develop knowledgeable, motivated, professional employees for the landscape nursery industry.
There are over 700 Indiana Accredited Horticulturists and over 125 Master Horticulturists. The success of the program and the upgrading of the personnel in the nursery industry are direct results of the emphasis the Indiana Nursery and Landscape Association have placed on education programs. You are encouraged to take advantage of this valued educational service of your association.
George Brenn’s IAH Study Guide
George Brenn, Four Seasons Landscaping Nursery, created this study guide to help teach the material covered in the IAH Manual. His intention was to assist those trying to master the subjects within the manual.
Chapter 12 – Working with Landscape Plans & Specifications
Project drawings and specifications communicate landscape design information from a design team to the implementation team. Together, the drawings and specifications are called contract documents and provide a means for owners and designers to communicate with those who build, plant & create the landscape project. As well, these contract documents comprise the basis for the contract between the developer and the landscape firm.
Specifications are text documents that spell out all details necessary to ensure that project components will be provided and installed as intended by the project’s Landscape Architect.
Specifications generally include: Title page Bond & Insurance requirements
Invitation to bid Payment form and details
Index to specifications General and supplemental List of drawings conditions
Instructions to Existing site information
bidders Technical Specifications**
Bid form
Terms of contract
Addenda
Change orders
Technical specifications for landscape construction projects include general information, references and standards. These are addressed by the Construction Specifications Institute (CSI). CSI Division 2 – Sitework, which includes Section 02800 “Site Improvements” as well as Section 02900 “Landscaping.” Good technical specification are clearly written and understandable, and information that is contained in specifications should not be restated on drawings.
Types of Specifications
Descriptive Specifications are the most commonly seen specification; they describe in detail what is to be done and exactly how it is to be accomplished. {see fig 1}
Performance Specifications define a result, but do not give precise instructions on how to achieve that result. This type is not common in landscape work.
Proprietary Specifications are those that define a particular product from a particular supplier or manufacturer. They may call for an exact product (closed spec) or may allow substitutions of a comparable or equivalent product (open spec). {see fig 2}
Reference Specifications refer to another authority that sets standards. This avoids the entire standard having to be reproduced in the current specification {see fig 3}
Drawings are illustrated documents. For commercial projects, there are often many drawings that apply to other trades, such as excavators, masons, electricians, etc.
Drawings may include:
Existing conditions
Demolition plan
Layout plan
Elevations
Planting plan
Detail drawings
Grading plan – which will contain a benchmark for reference for proposed grade changes
Types of drawings –
Plan View – is an “overhead” or ‘birdseye” view {see fig 6}
Elevation View – a side view showing horizontal and vertical dimensions {see fig 25}
Section View – a drawing of a “slice” of a component: is usually in a detail drawing {see fig 7, 23}
Perspective Drawing – a 3 dimensional view {see fig 26} Not common on plan drawings.
Components of Plan Drawings –
Title Block – contains project name, designer or design firm name, date drawing was produced, dates of revisions, and other info as shown in Figures 8 & 9
North Arrow – examples shown in Figures 10 & 11
Scale – usually shown in same area of drawing as North arrow {see fig 10 & 11}
Legend – a list of symbols used in the drawing and their meaning as shown in Figures 12 & 13
Plans of Important Relevance to Landscape –
Layout Plan – shows precise locations of proposed site elements relative to known or readily identifiable points; May include radius points for circular arcs. {see fig 4}
Grading Plan – deals with site topography and usually shows topographic lines (= drawn lines that connect points of equal elevation) usually in 1 foot increments. These indicate proposed cut & fill changes. A benchmark will be indicated. Typically, existing topography is shown by dashed lines while proposed topographic lines are solid. Elevation of each line is printed next to the line on the uphill side, so the reader is always “looking uphill.” Spot elevations are shown as numbers adjacent to a + symbol, while proposed spot elevations are show as a value in a box (no box for existing spot elevs).
Planting Plan – shows locations for all plants that are to be installed. All plants are to be labeled, either by code or by name. {see fig 6} The planting plan also contains:
Plant List – a table summarizing info on plants shown on the plan. Usually contains Quantity – the number of plants required based on what is shown on the plan Code - often, Landscape Architects and Designers use several letters to represent the name of specific plants, instead of printing out the entire name repeatedly, and this is called the code or key) eg: EAC = Euonymus alatus ‘Compacta’
Botanical Name – Genus and species plus ‘Cultivar name’
Common Name – may or may not be included in plant list Size – some plant lists specify the size of plant to be provided at time of planting. Root Condition – tells if the plant is to be B&B (Balled & Burlapped), Container grown (may state container size), Field Potted, Collected, etc
Plant Symbols – are usually representative of the size the plant will reach in several years (NOT fully mature size). Individual plants usually have either a dot, + or x at the centerline of the plant location. They should be precise enough to allow the plant installer to use an appropriate ruler (architect’s or engineer’s scale) to measure the correct location for each plant from the drawing. If plants are used in a massing (= mass planting) at close spacing, the drawing may show this as an outlined area with a graphic texture (shading, cross-hatching, etc) with information regarding quantity of plants and the distance between plants (e.g.: 135 - PTG @ 12” O.C. means 135 Pachysandra terminalis ‘Green Carpet’ are to be planted at 12” on center).
Important to note:
•If the “same” information is contradictory in the Technical Specifications and Drawings, the Specifications govern.
HOWEVER:
•On a Planting Plan Drawing, the number of plants actually drawn governs over the number listed on the Plant List.
IAH Quiz
Each quiz will be worth a .5 (onehalf) CEU!
The Indiana Accredited Horticulturist Committee is pleased to provide you an opportunity to earn CEUs (continuing education units) in each issue of the Indiana Nursery and Landscape News.
The IAH quiz offered in each issue can be completed by anyone who is an “Active” (current) IAH (initial or masters).
Each quiz will be worth a .5 (one-half) CEU (continuing education unit) for the completion of the bi-monthly quiz with a pass rate of 80%. Over a 2-year period, you could earn up to 6 CEUs if you take and pass every quiz!
The INLA office will grade the quiz. Questions and answers have been provided by the IAH committee.
Thank you and good luck studying!
The Indiana Accredited Horticulturist Committee Co-Chairs
- George Brenn, Four Seasons Landscaping Nursery
- Gabriel Gluesenkamp, Designscape Hort Services Committee Members
- Brian Bunge, Twixwood Nursery
- Wayne Gruber, Niemeyer’s Landscape Supply
- Jim Messmer
- Melissa Mravec, Allen Landscape
- Jodie Overmyer, Marshall County Soil and Water
Quiz Due December 31
1. The plan view refers to an ______________ view of a design project.
2. A section view is a “slice” of a component, usually labeled as a ___________ drawing.
3. All landscape plans should contain a title block, _________ arrow and must indicate the __________ of the drawing.
4. _________ _____________ are critical elevations on a grading or construction plan in reference to a specific point.
5. Plant symbols on a landscape plan should represent the size the plant will reach in several years, but not necessarily fully mature size. T or F
6. Plant symbols should contain a dot or an X showing the exact __________ for placement.
7. Existing topography lines on a grading plan are usually shown as a __________ line.
8. The Plant List on a blueprint calls for 114 Daylilies, but the Planting Plan shows locations for and symbols representing 137 Daylilies. Which takes precedent?
9. Technical Specifications should repeat all information contained in drawings. T or F
10. Perspective drawings represent a 3-D view and are not common on plan drawings. T or F
Name:
IAH No.:
Phone:
Email:
Send answers to: info@inla1.org -or- mail to INLA, 7915 S. Emerson Ave., #247, Indianapolis, IN 46237
IAH QUIZ
Honeybee on Russian Sage
Photo courtesy of Jared Sopowsky
February 9-12, 2025
Indiana Convention Center Indianapolis, IN
(Sunday (Exhibitor only)- Wednesday)
Dear Exhibitor,
The Indiana Nursery and Landscape Association and the Midwest Regional Turf Foundation thank you for your support over the past several years. 2025 will be our 19 year anniversary
As an exhibitor with the Indiana Green Expo 2024 annual trade show and educational conference, we offer you an opportunity to sign up right away and receive "early bird" benefits and savings for 2025.
The dates for the next Indiana Green Expo are February 9-12, 2025.
Please note: This is a Sunday –Wednesday event.
Setup: Sunday-Monday, February 9-10, 2025
Trade Show: Tuesday–Wednesday, February 11-12, 2025 (Specific hours are yet to be determined.)
Location: Hall D, Indiana Convention Center,100 S. Capitol Ave., Indianapolis, IN 46225
Enclosed are the contract and trade show rules and policies for your reference. Please review carefully at your earliest convenience.
This year the Early Bird Special for those exhibitors who contract and submit 50% deposit by November 15, 2024 not only receive preferred booth placement, but also receive:
• $$$ Savings
• General listing in all pre-conference mailings
• Complimentary registration list of all 2025 attendees pre- & post-meeting upon request (available for $250 by non-early bird exhibitors post meeting)
• Two General Session admissions to all educational programming (excluding paid workshops) — pre-registration is required. Additional attendees will be at registration price.
We have categorized booth pricing into the following tiers: Yellow – Corner Red – Premium Blue – Standard Green – Value Orange – Economy (10'x8')
And as usual, trade show refreshments will be provided in the IGE lounge making this a place to gather.
Sponsorship opportunities are available for those interested. In particular, we are seeking sponsors to subsidize lunch and various refreshment breaks. Please see the enclosed sponsorship form that details the many options available.
The Indiana Green Expo looks forward to your participation in 2025! Please contact Rick Haggard at 317-889-2382 for additional information.
Sincerely,
Rick Haggard Executive Director, INLA www.inla1.org
Aaron J. Patton Executive Director, MRTF www.mrtf.org
The Indiana Green Expo (IGE) is sponsored by the Indiana Nursery and Landscape Association and the Midwest Regional Turf Foundation along with various green industry partners. All proceeds from the IGE are used directly to better our industry through research, educational programming, and other supporting functions.
www.IndianaGreenExpo.com
EXHIBIT BOOTH CONTRACT
Setup: Sunday-Monday, February 9-10, 2025
Trade Show: Tuesday–Wednesday, February 11-12, 2025
Location: Hall D, Indiana Convention Center, 100 S. Capitol Ave., Indianapolis, IN 46225
Please type or print neatly: (as you would like it on signage, promotional materials and show program listing)
Company Name: ________________________________________________________________________
Description of products and services (limit 150 characters - including spaces):
EARLY BIRD SPECIAL
Sign-up by November 15, 2024 & receive: SAVE $$$!
• First preference on booth selection (based on date contract is received.)
• General listing in all pre-conference mailings
• Complimentary registration list of all 2025 attendees pre- and post-meeting upon request (a $250 value)
Two General Session admissions to all educational programming (excluding paid seminars.) Additional registrants at posted rates.
Exhibit Space: Number of Booths: _______ Tiered pricing based on location. See trade floor map. (Hall D) E=Economy (orange) / V=Value (green) / S=Standard (blue) / P=Premium (red) / C=Corner (yellow)
1
2
3
4
Booth Location Preference (TBD)
First preference will go to the early bird exhibitors based on date contract is received.* Each exhibitor will receive a complimnentary 6' skirted table & chair!
1)___________ 2)___________ 3)___________
4)___________ 5)__________
Corner booths are sold on a first-come, first-serve basis.
Additional requests regarding booth location
*Carry over contracts from IGE 2024 have first option (preferred) (near other companies, away from other companies, etc)
Sign and mail. Please provide email of primary contact for booth
To Reserve Booth Space: A deposit of 50% should accompany this signed agreement. Deposits must be received/postmarked by November 15, 2024. Assignment of booth space is based on order of date that deposit was received. The balance of the booth cost is due by December 15, 2024. Any exhibitor not complying with the specified payment schedule forfeits all rights, claims, and reservations to the booths. Cancellations: A refund minus a $100.00/booth handling fee will be returned if the IGE office receives a written notice prior to December 15, 2024. Cancellations after December 15, 2024 will forfeit all payments.
Make all checks payable to Indiana Green Expo (IGE) or charge: ___MasterCard ___Visa ___Discover ___Amex Card Number _________________________________________________
Billing Address ________________________________________________ City, State, Zip
Authorized Signature
Payment Email:
OFFICE USE ONLY
Member: _______________ Date Rec'd: __________
Check/PO #:____________ Payment Rec'd:_______
TRADE SHOW FLOOR PLAN
SPONSORSHIP CONTRACT
February 10-12, 2025 • Indiana Convention Center
Many sponsorship opportunities are available for companies to show their support of the Indiana Green Expo and Indiana’s green industry.
All sponsors will be acknowledged by:
• Signage at Indiana Green Expo 2025 Conference & Trade Show
• Announced in the Indiana Green Expo 2025 Show Program
• Listed on the Indiana Green Expo website with your logo and link to your website
• Announced in the Indiana Nursery & Landscape News, November/December 2024 and March/April 2025 issues
• Tabletop sign for your booth identifying sponsorship
o CORPORATE SPONSOR / $3,000
• Company’s logo will be included on all Indiana Green Expo 2025 promotional information — brochure, show program, website and postcards.
• 25% discount on your first 10' x 10' booth with premium placement
• 60 second in-person or pre-recorded presentation at beginning of Indiana Green Expo 2025 opening session
• Logo PLUS a 60 second video placed on the Indiana Green Expo website home page
Four admissions to the education conference
One half-page ad in the Indiana Green Expo 2025 Show Program Best to commit by November 15, 2024 for maximum promotional benefit. Video editing assistance available.
o SESSION SPONSOR / $1,500
60 second in-person or pre-recorded presentation at the beginning of selected session (Video editing assistance available.)
• Your company’s logo included on Indiana Green Expo 2025 session signage displayed outside the session's room and in the show program
*Selection of session will be available once schedule is complete.
o TRADE SHOW LOUNGE BREAK SPONSOR / $1,000
Sponsors are also announced prior to trade show functions and throughout conference. Please choose break sponsorship time:
o Tuesday AM (February 11, 2025)
o Tuesday PM (February 11, 2025)
o Wednesday AM (February 12, 2025)
o OPENING SESSION BREAK SPONSOR / $1,000
Event held on Tuesday, February 11, 2025. Sponsors are also announced prior to trade show functions and throughout conference.
TOTAL SPONSORSHIP $______________________
Company: Contact: Address
City, State, Zip: Email: Website: Phone: (______)
Billing Address
City, State, Zip
Email for CC receipt:
2025 SHOW PROGRAM AD CONTRACT
February 10-12, 2025 • Indiana Convention Center
This pocket sized program guides attendees through the Indiana Green Expo and Trade Show. Provided to attendees in print and digital format, your show program advertisement reaches green industry decision-makers during the important off-season, when many buying decisions are made. Digital version is posted on both the Indiana Green Expo site and Indiana Nursery & Landscape Association site throughtou the year.
Contract and Ad Due: Monday, January 10, 2025
Member Non Member
Full-page ads:
3.25” w x 7.5” h $385 $495
Half-page ads:
3.25” w x 3.625” h $315 $365
Quarter-page ads:
3.25” w x 1.75” h $280 $325
Back cover:
3.25” w x 7.5” h * $580 $815
Inside front cover:
3.25” w x 7.5” h * $580 $815
Inside back cover: 3.25” x 7.5” h * $520 $755 *full-page ads only
Info:
Bleed Specs (for full-page ads only): Bleed size: 4.5” w x 8.75” h (Bleed = .125” all around) Live area: 3.75” w x 8.0”
Please complete and return: Company: _____________________________________ Contact: Address: City, State, Zip: ________________________________________________________________________________________________ Email: _______________________________________________________
AD TO PLACE IN THE 2025 SHOW PROGRAM (contract and artwork due: 01/10/25): Rate: $
Ad Size: ___________________________ ___ Pick up 2024 ad ___ Submitting new ad for 2025 Payment: Am ount $_______________ o Prepay o Invoice Charge Card #: Security Code: _____________
Signature: ______________________________ Exp date: _________________ Email for CC receipt: _________________________________________
Make checks payable to: Indiana Green Expo (IGE) 7915 S Emerson Ave., Ste 247 Indianapolis, IN 46237 Indiana Green Expo, www.IndianaGreenExpo.com, 800-443-7336
To reserve ad space, send this form and ad artwork to:
Rick Haggard Cell: 765.366.4994 | rhaggard@inla1.org
Ad Specs
See ad sizes and publication information above. Electronic submissions preferred: High resolution PDF, TIFF or JPEG file (300 dpi at print size.)
Right of Publisher:
IGE reserves the right to refuse or to edit any advertisement for any reason it deems necessary. The quality of the published advertisement depends upon the materials provided. The publisher assumes no responsibility for errors in the copy submitted by the advertiser.
