co-editor-in-chief co-editor-in-chief
sophie imamura ‘15 jamie trubowitsch ‘15
photographers rose ni ‘15 sophie imamura ‘15 stylists rachel kang ‘15 jamie trubowitsch ‘15 roxy njomo ‘16 models devon bernsley ‘16
sophie boyd ‘15 gabi bradley ‘15 yazmynne carter ‘15 madison erlandson ‘15 medwin fontin ‘15 sophia gantenbein ‘14 merrick gillies ‘15 michael harteveldt ‘15 rachel keith ‘15 katherine li ‘17 sarahena rojas ‘17 dylan wallace ‘15
contributing writers ashley barrett ‘15 devon bernsley ‘16 elli sandberg ‘16 jamie trubowitsch ‘15
IN MODA is Choate Rosemary Hall’s student run, student produced fashion magazine.
‘like’ In Moda: The Choate Fashion Club on Facebook
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watercolor graphic from glowinghalo.com <http://www.glowinghalo.com/10-life-hacks-to-overcoming-your-fears/>
TABLE OF CONTENTS 004 letter from the editors 005 article: normcore 006– photo spread: normcore 016 017 article: cateye eyeliner 018– photo spread: 022 underwater fashion 023– photo spread: summer 033 whites 036 article: nail art 035 article: hipsters
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LETTER FROM THE EDITORS
Sophie Imamura ’15 Jamie Trubowitsch ’15 Co-Editors-In-Chief
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what is # n o r m c o r e ? elli sandberg ‘16
“Normcore is the desire to be blank”, states the Huffington Post. What does that actually mean? Just like ‘hipster,’ it is a term that is rather vague and becomes clearer when you see it in action. Some people attempt to reveal their identity through their clothes. Normcore, on the other hand, is defined by the mainstream desire to be like everyone else and not to express individuality. Self-aware, stylized bland plain-ness. It’s an inclusive trend that began with the likes of Jerry Seinfeld. Normcore has evolved to become a trend embraced by all different kinds of people, young and old. An explanation for the reason of this ironic development was given by Sean Monham, who stated that he believes these days, “people are born individuals and are trying to find their communities,” instead of being “born into communities and, sort of, thrust into the world and have to find their own individuality.” Normcore is not so much a style as assimilation. While many chase fashion through brands and seek verification of style with expensive labels, normcore-dressers choose anonymous fashion, which has paradoxically set them apart. Just because clothes aren’t copyrighted doesn’t mean they shouldn’t be copied over and over again. The next time you walk down the street and can’t tell if the person in front of you is a middle-aged tourist or a young art student, just remember: “normcore.”
photos from nymag.com <http://nymag.com/thecut/2014/02/normcore-fashion-trend.html>
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n o r m c o r e
shot by sophie imamura ‘15. styled by rachel kang ‘15 and sophie imamura. modeled by yazmynne carter ‘15, madison erlandson ‘15, medwin fontin ‘15, merrick gillies ‘15, michael harteveldt ‘15, katherine li ‘17, & dylan wallace ‘15.
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feline variations: three ways to do a cat eye jamie trubowitsch ‘15 amanda taheri ‘15
image from bloomingdale’s < http://www1.bloomingdales.com/shop/product/chantecaille-lestylo-liquid-eyeliner-pen?ID=492647>
The cat-eye is a super versatile look that can easily go from day to night. It works best (and most easily!) with a liquid pen liner, but a really sharp pencil will do the job as well. Expert favorites are: Stila Stay All Day Waterproof Liquid Eye Liner ($20), Marc Jacobs Beauty Magic Marc’er Precision Pen ($30) and Dior Liquid Eyeliner ($34), all available from Sephora. The trick is to start off with a thin line- in most cases less is more with such a dramatic dark color. A thin line with a slight flick at the outer corners (the kitten eye) is a great day look that works on all eye shapes. The thicker the line is (in moderation, of course), the more dramatic the look. Here are three ideas for class, your next night out, or even a black tie event.
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aquatic fashion
below the surface 18
Shot by Rose Ni ‘15. Styled by Sophie Imamura ‘15, Rachel Kang ‘15, Roxy Njomo ‘16, and Jamie Trubowitsch ‘15. Modeled by Devon Bernsley ‘16, Sarahena Rojas ‘16, Sophia Gantenbein ‘14, and Jamie Trubowitsch.
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c o o l summer whites Let colors speak for themselves. White statement pieces – whether flowy or structured, warm or cool – make any look crisp, relaxed, and clean.
Shot by Sophie Imamura ‘15. Styled by Sophie Imamura and Jamie Trubowitsch ‘15. Modeled by Gabi Bradley ‘15, Sophie Boyd ‘15, Rachel Keith ‘15, and Jamie Trubowitsch.
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HANDYWORK: nail art tips and tricks devon bernsley ‘16
splatter paint nails
What you’ll need need: Paper plate (waxed or with foil) Straw (cut in half) Tape White or light nail polish 2 or more colorful nail polishes Instructions: Paint all your nails with the lighter shade and let dry completely. Tape all around your nail so that your nail is the only thing exposed. Dip the straw into one of the other colors of nail polish and make sure it completely covers the outside lining of the straw. Lightly blow through the straw so that it splatters on your nails. Repeat with the next colors that you want spotting your nails. If the splattered nail polish gets on your skin, dip a Q-tip in nail polish remover and go around the spots of excess polish to remove them.
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graphic by linda wilson <http://absurdwordpreferred.deviantart.com/>
Other Nail Tricks and Tips: 1. Use a reinforcement circle as the guideline tape when making the line for a French manicure. 2. Use glue mixed with a clear polish as a base coat under glitter polish. This makes for easy removal. 3. After washing your nails, rub apple cider vinegar on them and let them dry for 10 minutes. This will make the polish last longer. (Don’t worry! The scent will go away.)
Caleb Nymeyer <http://dtc-wsuv.org/cnymeyer/howto/>
THE PHENOMENON OF “HIPSTER” STYLE ashley barrett ‘15
Hipster. The infamous “I liked it before it was cool” phenomenon and style of clothing and culture has spread like wildfire all over the world. It’s funny how people think of “hipsters” as tall, skinny men with tall product-filled hair wearing black glasses, without the lenses, skin tight jeans and possibly no shoes. “Hipster” is urban-dictionary defined as “a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.” So when people think that hipsters have no care about the world, it’s false. Many have jobs in music, art, and fashion industries. One stereotype about hipsters, however, is claimed to be true: their hate of mainstream. Yes, hipsters can’t stand mainstream conventions and society’s rules that you, me, and the next person follow. Surprisingly, hipsters are the creator of mainstream. Now, hipsters are considered the pioneers of the latest cultural and clothing trends. Once upon a time, hipsters wore ripped, old-looking jeans while everyone else in the world wore the classic, clean, bright blue jeans. A few years later, jeans were purposely made to look old and worn and sold in majority of the most famous (and mainstream) stores around the worldAmerican Eagle, Abercrombie and Fitch, Hollister, Urban Outfitters, and more. Hipsters are also the reason why a lot of music becomes famous. Take Maroon 5 for example. Back when “Songs About Jane” was the album they were promoting over a decade ago, it was the hipsters who were first listening to this alternative band. Like Maroon 5, many bands become successful and well-known to mainstream audiences primarily because hipsters first found and listened to them as early-adopters of the new culture. And once hipsters realize their concepts of fashion and music have become mainstream and known to the general audience, the ball continues to roll, and hipsters move on to the next new thing.
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