We are all protectors
Who we are
“Whether you’re a financial professional solving a customer’s needs or a customer protecting their family, we’re all protectors.”
Protective is on a mission to help more people achieve protection and security in their lives. Across our life insurance, annuity solutions and asset protection, we help more than 12 million people reach the sense of security and freedom they deserve.
- Rich Bielen, President and CEO Protective
Fellow protectors, Protective was founded on an idea greater than simply providing reliable products. Since 1907, we’ve held strong to our commitment to doing what’s right by those we serve, standing by their sides and delivering on our promises. While our values and dedication to our customers are responsible for setting us apart, our mission is to help more people achieve the sense of protection and security they deserve. Of course, to achieve such a critical goal requires a brand that will inspire growth and future momentum – a brand that can help drive awareness and stronger connections. Our new brand capitalizes on our strengths, amplifies all the things that make us who we are, and allows employees, partners, and customers to see themselves as part of the Protective story. “Because we’re all protectors” is why we do what we do. It highlights the values we share with our customers, colleagues, communities and business partners. It’s why we put every protector at the heart of Protective. This concept was true to who we were at our founding, and it remains true today. It also represents the start of an exciting new era for our company. Our new brand is more than just a logo and visual identity. It defines, unifies and simplifies what we deliver and how people experience us. Our new brand will help us better engage with our many audiences and enable us to accelerate future growth together – to help more people become protectors. And while we have a new look, we’re the same Protective that’s been putting people first since day one – from our financial professionals to our end clients. What has changed is our increased strength within the industry and assortment of solutions we work tirelessly to offer. I invite you to visit protective.com/protectors to see for yourself how you can be part of Protective’s story and better serve your clients. Because we’re all protectors. Rich Bielen President and CEO Protective Life Corporation
Life Insurance Protective is your partner for protection. From short-term coverage at the most affordable price point to a policy designed to accumulate cash value, or something in between. When we work together, you have access to a team of experts who are passionate about protection. We are always looking for ways to get faster and eliminate unknowns, allowing you to focus on your business. Annuities When it comes to helping clients plan for retirement, it’s good to be Protective. From asset protection and growth to lifetime income and wealth transfer solutions. When we work together, you have access to a dedicated team of specialists, programs and tools that can help you serve your clients and attract new ones. Everything you need to help people protect thei retirement — from one trusted provider. Asset Protection More than ever before, people need help meeting their protection needs. For more than 55 years, we have remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions to support you and your business for today and for the long term. Together, let’s help more people achieve the protection and security they deserve.
