P3 SU2C Dealer Activation Guide by INNOCEAN UK

Proud Partner of Hyundai UK

INTRODUCTION Stand Up To Cancer (SU2C) first launched in the US in 2008 as a live telethon takeover across the major networks. In 2012 Cancer Research UK and Channel 4 teamed up to bring Stand Up To Cancer to the UK, with the campaign raising an incredible ÂŁ38m for translational research since this time. The area of research that Stand Up To Cancer funds is all about speeding up progress in the fight against cancer. 100% of the money raised is used to fund pioneering science that ensures breakthroughs made in the labs are translated into lifesaving treatments for patients as quickly as possible.

This year, HMUK has signed up as an official partner of SU2C and will work throughout the year to help raise awareness of the campaign and carry out fundraising activities. The key to our success is holding unique events and charity activities. For this, we bring to the table our best ideas. Dealer activities are not locked down to a single approach and can range from a comedy evening to a sponsored run or something as simple yet memorable as a fancy dress party. This is a great opportunity for you to get involved and join the fight against cancer.

OUR CHALLENGE Raise as much money as we can to support SU2C.

STAND UP TO CANCER. RAISE £700. SAVE LIVES. The sky is the limit, but we are setting the benchmark at £700 per dealership. As a head start, we’ll be providing each dealer with £200 worth of merchandise which you can sell in order to build up the SU2C events. Your fundraising merchandise will include: • 50 Circular Badges • 50 Pin Badges (as per the arrows on SU2C artwork) • 100 red or orange Wristbands We’re helping you out with the first £200. How you raise the remaining £500 is up to you!

SUPPORT FROM HYUNDAI DEALER MARKETING SERVICE To help you with your fundraising target, we’ll provide you with a suite of assets to promote any events or fundraising challenges you may be holding over the next few months. The suite of assets available to you will include: • • • •

Customer awareness email Customer event invite email Thank you email Social Media assets

• • •

Email signature banners Event posters Leaflets promoting the event and the cause.

We’ll share the open artwork files for all assets so you can adapt them for your own events and either fulfil locally or through Hyundai Dealer Marketing Service.* To help you make the most of your dealer fundraising activities, we’ll also be supplying the following:

2 fundraising goblets 2 sets of 3m bunting 20 balloons Please contact the Hyundai Dealer Marketing Service team now on 0844 209 0180 or email info@hdms-uk.com

*Terms and conditions apply. Fulfilment through HDMS will be charged at standard rates. Central Fund support will be considered on a case by case basis.

SU2C DEALER ASSETS Sample Hyundai is

STANDING UP

Sample Hyundai is

STANDING UP

Sample Hyundai is

STANDING UP

TO CANCER WITH A

FAMILY

TO CANCER WITH A

FANCY DRESS

RAFFLE

PARTY

WEEKEND

Saturday 16th September 2017 from 4:00 pm

Corum erspelessit ipsunt. Peles experum lorits mau ontamot consequas magnam simporibus ut harum aut fugias kla sum quasseq uaspele struntem enalt bladup lot en mios kam. #DRIVETHEREBELLION

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Sample Hyundai is

STANDING UP

BAKE OFF

KARAOKE

TO CANCER WITH

TO CANCER WITH A Saturday 16th September 2017 from 4:00 pm

Saturday 16th September 2017 from 4:00 pm

Corum erspelessit ipsunt. Peles experum lorits mau ontamot consequas magnam simporibus ut harum aut fugias kla sum quasseq uaspele struntem enalt bladup lot en mios kam. #DRIVETHEREBELLION

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Take your pick from a range of posters and leaflets, some of which are shown here.

SU2C GENERIC DEALER ASSETS DIGITAL SUITE

Left page, clockwise: customer awareness eDM, thank you eDM, email signature This page, clockwise: Facebook carousel slides 1 and 2 , MPU, twitter post. leaderboard, facebook post

SU2C DEALER ASSETS DIGITAL SUITE

Left page: suite of facebook carousel slides This page, clockwise: Twitter post, MPU, eDM, leaderboard, facebook post

DEALER ACTIVITIES Hyundai’s Stand Up To Cancer campaign runs until 3rd November 2017 but there is no better time than the present to begin your fundraising activities and start raising money.

ACTIVITY SU2C Dealer Car Wash

HOT TIP:

A great way to get people into your dealership and raise money is to offer car washes.

Why not offer a car wash and ask for a donation when your customers bring their car into the dealership for a service?

For a ‘fixed’ donation, you can give customers a good car wash and take the opportunity to appraise the car at the very same time. With the summer months ahead, there’s never been a better time to involve local teams or youth groups in our fight against cancer.

ACTIVITY Stand Up To Cancer Staff Challenge Hold a SU2C competition within your dealership. This could be a Hyundai related question, an oldie but goldie raffle, or a fantastic Hyundai Tucson to be enjoyed for free for a whole weekend.

HOT TIP: Build your dealership customer data by running a competition. The bigger and better the prize, the more money you could raise and the more data you could capture for future use.

ACTIVITY Stand Up To Cancer Work dress down day/Fancy Dress This good old classic never fails and at the same time always draws attention and lets customers know something is going on within your dealership. Pick a fancy dress theme or invite your sales teams to dress in orange for the day... all for a small donation but every little bit can help the cause.

HOT TIP: Combine your Fancy Dress day with a sales event weekend to really highlight the excitement and appeal of the event. Dress your dealership as best you can to make the most out of the balloon and bunting POS we will be providing you with.

THE STAND UP TO CANCER CONTACTLESS CAR world’s first contactless car! We have launched the Contactless Car for Stand Up To Cancer in collaboration with Cancer Research UK. This very special IONIQ Electric car has been set up with five contactless payment scanners where by people can donate £5 or £10 just by tapping their credit or debit card, or devices with Apply Pay, Android Pay or V Pay enabled. Each time a donation is made, the car says a very special thank you and flashes its lights in appreciation. For anyone who donates £10, the car opens and reveals an in-built photo booth where you can have your photo taken as a sticker which can then be printed and attached to one of the squares on the bodywork to show your support. This car will be taking a tour over the UK during the build up to Stand Up To Cancer and you can get hold of it to help support and raise awareness at any dealer events you may be having (subject to availability). Please speak with HDMS or HES about this great car and its availability over the coming months.

DEALERSHIP FUNDRAISING easiest way to raise money Along with this activation guide you will be supplied with a ‘Dealership Fundraising’ Guide. This will outline how the fundraising works through an online platform as well as ‘cash and check’ submission. Hyundai Motor UK has setup an account for employees to use for fundraising. It is really easy to use and the accompanying guide will show you the steps you need to follow to get online ahead of your fundraising activities.

Top Fundraiser tip: Using the online platform is the only way Gift Aid can be added to donations. Gift Aid won’t count towards dealer totals but does mean the Government will add to the donation and so we can raise even more vital funds to help beat cancer sooner.

CREATING YOUR ONLINE GIVING PAGE Your ‘Employee Fundrasing Guide’ will also give you a step by step guide as to how to create your online giving page. It’s another quick and easy process that won’t take up any time at all. You will also be able provided with a spreadsheet where we will require each dealership to complete and log their money. An example has been provided within the spreadsheet to show you how to record your money.

Stand Up to Cancer: Hyundai UK would like to state that we have full backing by CRUK. Should you require confirmation, HDMS are happy to supply you with CRUK letter of authority for reference. Use the hashtag #DRIVETHEREBELLION through all your social media channels to show further support for the cause and help spread the message.

THANK YOU FOR JOINING

THE FIGHT We hope this small guide points you in the right direction and helps you when it comes to your dealer fundraising activities.

DON’T FORGET... WE ARE LOOKING FOR EVERY DEALER TO RAISE £700+ TO SUPPORT STAND UP TO CANCER. Should you have any more questions or need some help then please speak with Hyundai Dealer Marketing Service today.

We look forward to seeing all the dealer Stand Up To Cancer fundraising activities and the big pots of money being raised for such a good cause.