Innovation & Tech Today -- Winter 2021

TOP 50 MOST INNOVATIVE PRODUCTS OF 2021 // TECH ZONE: NEW MEXICO // UNDERSTANDING THE SHIPPING CRISIS

Entertainer Turned Entrepreneur

On Jackass Forever, Content Creation and Getting Wilder With Age Erik Weihenmayer Shares How He Sees the World WINTER 2021

Is 2022 the New 2020 for EVs? The Hottest Tech, Topics, & Trends at CES Taking New Steps in Sleep Tech

FROM THE PUBLISHER

Charles Warner, Publisher/ Editor-in-Chief

Dear readers,

“ If you want to know what the companies of tomorrow are working on, you’ll get a good idea from our guide.”

I’d like to start out by saying our whole staff is excited about this issue. Our Annual Top 50 Most Innovative Product Awards are our biggest event of the year. They take a lot of work, but the project allows us to really dive into the hottest items of the year and kind of take the temperature of the tech world.

If you want to know what the companies of tomorrow are working on, you’ll get a good idea from our guide.

As always, sustainability is a big feature.

Whether it’s in the use of renewable energy or recycled goods, many of these products have gone the extra mile to make a difference. Why? Because it’s what consumers (and the government) are demanding.

On our cover this issue, as you’ve seen, is Steve-O. On the surface you might wonder what his role in the tech world is, but he’s played a very important role since his childhood.

As a young boy, he acquired a video camera and recorded himself doing everything from skate tricks to diving off of buildings just to get a rise out of people. He never had any illusions about it becoming his career, but little did he know, it would eventually earn him millions of dollars and global fame.

The term “content creator” didn’t even exist yet, but that’s exactly what he was doing.

Before you know it, along comes Jackass

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INNOVATION & TECH TODAY | WINTER 2021

following in the footsteps of America’s Funniest Home Videos and creating an all-new world.

In that world, people are filming themselves doing all varieties of normal (and not-sonormal) activities and posting them to the internet. What started out as just simple fun is now a multi-billion dollar industry with countless content creators earning a living (in many cases, an amazing living) just going about their lives.

Would that have happened without Jackass?

Maybe, but that crew of misfits and hellraisers made a major impact and continue to do so.

Jackass Forever opened in theaters and instantly shot to number one, bypassing several major films. Even the next generation was and is excited about this film. Maybe we all just need a laugh after two solid years of pandemic gloominess? Either way, we thought Steve-O was a great fit for a trying time and to remind everyone that it’s still OK to laugh.

We hope you enjoy the story and the entire issue we’ve worked to put together for you.

As always, thanks for reading Innovation & Tech Today and make sure you follow the conversation online and in social media.

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SINCE LAST ISSUE A WINTER OF GEAR

In the quarter since our last issue was released, life hasn’t changed a lot. Waves of COVID-19 came and went, before coming and going again. The holidays went by (mostly) as usual.

The one thing, however, which remains consistent, is the onslaught of new gear announcements that ride the wave to CES 2022. Thanks again to COVID-19, we weren’t able to attend CES in person, but we still saw it all.

In the coming pages, so will you.

Think of CES as a giant playground for nerds like us. Robots can be seen standing at booths or in some cases roaming about the convention center. Virtual reality headsets can be seen everywhere along with every gadget, doo dad, and thingamajig you can dream up.

For example, there were multiple companies showing off their flying “cars.” I put that in quotes because they more closely resemble a drone or a mini airplane on wheels. So, for everyone who has been asking where the flying cars are, you can see one on page 66.

Another thing that seems to be a universal constant, is the shipping crisis. The beautiful southern California coast remains plastered with monstrous ships carrying mountains of cars. If you’ve ordered electronics in the last year and you’re still waiting, odds are your toys are floating on one of those ships.

So why is your VCR out enjoying the ocean in SoCal while you’re freezing to death in Michigan?

Our founding editor Robert Yehling dove deep into the heart of this story and shows just how big of a problem this has become — and why it became an issue.

You might found out there’s hope for that VCR yet … as long as you’re not in a hurry.

So read, learn, and enjoy.

SPECIAL THANKS TO: Steve-O, Greg Longstreet, Erik Weihenmayer, Brian Boothe, David Wallach, Paramount Pictures, National Geographic, Brianna Hodge, Grace Andruszkiewicz

PUBLISHER/EDITOR-IN-CHIEF Charles Warner cwarner@goipw.com CREATIVE DIRECTOR Shane Brisson shane@goipw.com MANAGING EDITOR Corey Noles ASSOCIATE EDITORS Patricia Miller

Jeremy Glowack STAFF WRITER Aron Vaughan AUTOMOTIVE EDITOR Michael Coates TECH ZONE EDITOR Robert Yehling CONTRIBUTING WRITERS Steve Broback

Beth Covington

Jordan French

John Gaudiosi

Chris Mellides

Dan Martin

David Wallach CHIEF FINANCIAL OFFICER Mary Roche SENIOR ACCOUNT EXECUTIVES Steven Higgins

Dave Van Niel ACCOUNT EXECUTIVES Justin Jaffe

James Smith VIDEO/PODCAST PRODUCER Dalton Brown SOCIAL MEDIA COORDINATOR Crystal Segovia Gomez SENIOR DIRECTOR, DEVELOPMENT David Marble Distribution CMG Printing Publication Printers

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INNOVATION & TECH TODAY – Issue 33, Winter 2021. Innovation & Tech Today is published quarterly for $19.95 per year by Innovative Properties Worldwide, 1750 Wewatta Street, #1821, Denver CO 80202 POSTMASTER: Send address changes to INNOVATION & TECH TODAY, 1750 Wewatta Street, #1821, Denver CO 80202

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INNOVATION & TECH TODAY | WINTER 2021

contents FEATURE STORY 70 Steve-O

After more than two decades of falls, crashes, and a variety of other interesting stunts, Steve-O dishes on Jackass Forever, content creation and getting wilder with age.

Cover Photo: Courtesy of Steve-O

Top 50 Most Innovative Products

2021

44 Outdoor+Adventure 51 HealthTech 60 Gaming+Entertainment 68 Connected Life 98 Product Revolution

70

Departments 12 Event Wrap Ups 14 By the Numbers 16 Quick Bytes 20 DENT Files 22 Pet & Family Tech 24 Travel Tech

26 Cybersecurity 28 Home Audio 30 Business 102 Events/Coming Next Issue 104 The Lighter Side

34

32 Innovator Profile Engineered Arts

34 Connected Car My Kingdom for a Chip … or Conflict-free Cobalt 36 Isn’t Next Year Always Going to be the Year for EVs?

38 Outdoor+Adventure Tech Blind Mountaineer Erik Weihenmayer Shares How He Sees the World.

48 HealthTech Taking New Steps in Sleep Tech 50 Making Safety a Standard

52 Gaming+Entertainment The Most Anticipated Games of 2022 56 No Holds Barred — An Interview with Bar Rescue’s Jon Taffer

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INNOVATION & TECH TODAY | WINTER 2021

48

contents

62 80 62 Connected Life Tech for Boomers — Prepping for a Generation of Tech-Savvy Seniors 64 CES 2022 — The Hottest Topics & Trends at This Year’s Tech Heaven

76 Tech Zone New Mexico The Land of Enchantment & Tech: New Mexico’s Thriving Innovation Community

86 96

80 New Mexico, Where Innovation Drives Growth 82 SS&TP: A Gathering of Experts 84 The EnergyPlex at the Heart of the Permian Basin 86 Xcel Energy is Powering the Future of New Mexico Communities

88 Sustainability Today Why Are My Goods Sitting on a Ship?

92 B ringing Paper and Pulp Products Full Circle

94 STEM Today Gretchen Philyaw on a Quest for Manufacturing in the USA 96 DoD and STEM — The Partnership Creating Tomorrow’s Workforce

WINTER 2021 | INNOVATION & TECH TODAY

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Event Wrap-Ups AutoMobility LA The Los Angeles Auto Show was as exciting as ever this year.

Catering to the tastes of America’s top car-buying market ( JD Power, 2021), AutoMobility LA’s lineup of world and North American premiered with a mix of powertrains, product segments, and price points.

AutoMobility LA 2021 is a global stage for product reveals and press announcements by all-new Southern California-based brands Fisker Inc. and Mullen Automotive. The event was also packed full of legacy automakers such as Hyundai Motor, Kia, Porsche, and Subaru, in addition to VinFast (the world’s first-ever Vietnamese automaker making its North American debut).

This year, companies debuting their brands and showcasing their latest innovations at AutoMobility LA and LA Auto Show included BILITI Electric, EdisonFuture, ElectraMeccanica, and SONDORS. In addition to test drives and courses all around the venue, including Camp Jeep, Ford Bronco Build Wild Experience, and The VW Roadshow, this year’s LA Auto Show spotlighted zero-emission vehicles in a big way. The venue featured an all-new 55,000-squarefoot indoor track powered by Electrify America as well as the introduction of THE ZEVAS — a signature award program that will honor the latest zero-emission vehicles available for purchase or pre-order.

CES 2022 CES 2022, despite being plagued by a COVID-19 outbreak that began only a couple of weeks earlier, was a week filled with thousands of product debuts unveiling innovation that will better the world and solve global challenges.

More than 2,300 exhibiting companies from around the world, including more than 800 startups, launched products featuring innovation across artificial intelligence, automotive technology, digital health, smart home, and more. After nearly two years, CES returned ‘home’ to Las Vegas, welcoming more than 45,000 attendees in person, including 1,800 global media, across 11 indoor and outdoor venues. The show was truly a global event, with 30% of attendees traveling from outside the U.S. representing 119 countries.

“Innovation came to life this week at CES 2022 – with technologies that will reshape industries and provide solutions to pressing worldwide issues from healthcare to agriculture, sustainability and beyond,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA), owner and producer of CES. “The CES show floor buzzed with the joy of human interaction and a fivesense innovation experience with products that will redefine our future and change our world for the better.”

“CES 2022 furthered global business this week, as our industry gathered — many for the first time in two years — to collaborate, forge partnerships, make deals and advance the economy,” said Karen Chupka, EVP, CES. “After two years of not being able to connect in person, we were thrilled to welcome our industry back together again, face-to-face, to experience the latest innovation at CES 2022.”

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INNOVATION & TECH TODAY | WINTER 2021

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NASA “Touched” the Sun — Just how remarkable is that?

Parker entered the Sun’s corona at

On November 21, 2022, the Parker Solar Probe “touched” the sun. The probe passed through the sun’s corona briefly in what was by far the closest encounter our world has ever had with the giant glowing orb that illuminates our planet. The device is a marvel of both engineering and scientific fortitude. This month, we’ve collected some of the device’s most eye-popping numbers just to give you an idea. Enjoy.

5.3 million miles from the surface.

Earth’s average distance to the sun

93

Vehicle: Delta IV-Heavy with Upper Stage

million miles

5

Number of times Parker has passed Venus

Parker Solar Probe travels at a mind-boggling top speed

iStockphoto.com

Site: Cape Canaveral Air Force Station, Florida

iStockphoto.com

Launch: Aug. 12, 2018 07:31 UTC

430,000mph

(700,000 kph) Fast enough to travel from Philadelphia to Washington, D.C. in one second.

Temperatures during Parker’s solar fly-by neared

The shields to protect the probe from those temps are - inches

4.5 thick

2,500° F

Overall dimensions:

3.3 ft × 9.8 ft × 7.5 ft

Total Project Cost:

1.5 billion

$

Weight:

1,224 lbs. dry Mission Length:

7 years

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INNOVATION & TECH TODAY | WINTER 2021

Power:

343 watts .

Max Payload:

110 lbs.

Current time en route:

3.5 years

Data source: NASA / Images courtesy of NASA

01001100100110010010011001 QUICK BYTES Photo: iStockphoto.com

Fisker Unveils the World’s Most Sustainable Car Dano-American car maker Fisker has unveiled what could be the world’s most sustainable vehicle. The automaker revealed its latest EV, the Ocean, at the Los Angeles Auto Show in November 2021. The fully electric SUV is made from almost all recycled and vegan materials. The carpets are made from reclaimed fishing nets and used fabrics, and the wheels are an alloy of renewed rubber.

“Our mission is to create the world’s most innovative and sustainable vehicles that are also affordable, and it all starts with the Fisker Ocean as we fully embrace a clean future for all,” Fisker said at the event.

While a car made out of fishing nets and old t-shirts may sound like a gimmick, the specs suggest otherwise. The Ocean is powered by a 80-kilowatt-hour battery pack, with lithium-ion phosphate battery cell chemistry.

Three models will be available in the initial rollout set for November 2022 including the Fisker Ocean Sport, Fisker Ocean Ultra, and Fisker Ocean Extreme. Notably, the Ocean Extreme features a solar panel roof that can add 3,200 km of range per year under ideal conditions.

Tesla Shifts Focus to Robots In Tesla’s fourth-quarter earnings call, Elon Musk announced the development of its humanoid robot, or “Tesla Bot” will be the EV giant’s top priority in the coming year, drawing ire from some of the company’s shareholders. Despite the impact on market valuation, the idea of a Tesla Bot being rolled out in the near future is an intriguing one. Musk believes robots will eventually transform the economy and be able to take over many of the tasks currently performed by humans.

The robot, code-named “Optimus,” will use the same sensors and chips that are in Tesla’s self-driving cars. It will feature Autopilot cameras installed in the bot’s head and will be able to carry 45 pounds and lift 150 pounds. The robot will weigh about 125 pounds, and will be able to run 5 miles per hour, Musk said.

If scenes from Terminator come to mind, don’t worry, Skynet is not here – yet. The primary purpose of Optimus will be to take over repetitive, dangerous, or boring tasks. Optimus is also specifically designed to be outrun by humans, and is “intended to be friendly,” Musk said.

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INNOVATION & TECH TODAY | WINTER 2021

New “Impossible” Material is Lighter than Plastic, Stronger than Steel

Chemical engineers at MIT have succeeded in creating something that was thought to be impossible: a two-dimensional polymer. The novel material is as light as plastic and as strong as steel.

Coating for car parts and cell phones and materials for buildings and bridges could all be made from the substance. The applications for something so light yet durable are seemingly endless, according to Michael Strano, professor of chemical engineering at MIT and the senior author of the study.

“We don’t usually think of plastics as being something that you could use to support a building, but with this material, you can enable new things,” Strano said. “It has very unusual properties, and we’re very excited about that.”

Until recently, it was thought that polymers could not be created in two dimensions.

This is because if one monomer, (a molecule that can combine with other molecules to form a polymer), rotates out of the plane of the one-dimensional sheet, the material begins expanding into three dimensions, and the sheet structure is lost. To solve this, Strano and his colleagues developed a process where molecules hook themselves together, thus retaining a sheet-like structure. The result is an incredibly durable material that can do the job of steel at a fraction of the weight.

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Meta, NVIDIA Are Building What Could Be the World’s Fastest Supercomputer The metaverse is constantly expanding, so the servers’ processing power that props it up must expand with it. To this end, Meta Platforms (the parent company of Facebook), in collaboration with NVIDIA, has created the world’s fifth-largest supercomputer.

Implementing the massive supercomputer into the metaverse will fundamentally transform it while simultaneously facilitating the shift toward augmented reality as a part of everyday life. AI took center stage in 2021 and again in 2022, supercomputers like this one could be the key to driving AI forward into its next phase of development.

The supercomputer contains 760 NVIDIA DGX A100 systems and 6,080 Nvidia GPUs in the supercluster, linked together using Nvidia’s Quantum InfiniBand networking system, which supports up to 200Gb/s of bandwidth.

Meta believes the colossal network of servers will be the world’s fastest supercomputer when completed in late 2022.

Photo: iStockphoto.com

Grammy Winner John Legend Launches NFT Platform Twelve time Grammy-winning musician John Legend has co-founded a music and art NFT platform. It’s a game everyone wants to get in on, and Legend is the latest in a line of celebrities including Kate Moss, William Shatner, and Snoop Dogg to delve into the digital art craze. What’s unique about Legend’s approach, though, is he’s not just coming out with an NFT collection, he’s building a digital platform for artists where fans can access unreleased music and hang out in private chatrooms.

Legend will serve as Chief Impact Officer of the platform, called OurSong, using his reach and connections to draw both customers and artists to the project. OurSong is one of the first NFT platforms that doesn’t require users to use cryptocurrency to buy its digital products. Instead, artists’ songs, called “Vibes” on the app, can be directly purchased using dollars, euros, etc. OurSong then converts the currency into Ethereum and exchanges it for an ERC20 token.

The platform already has a sizeable Chinese user base, and with Legend’s name attached to the project, the company hopes to expand into the Western market in 2022.

NASA To Retire ISS by Crashing It Into Pacific Ocean NASA announced its intention to retire the International Space Station in 2030 – and subsequently crash it into the Pacific Ocean.

Sentimentality is not a quality scientists are known for, and it looks as though NASA is not going to start getting emotional now. According to NASA, the space station will perform a controlled re-entry and crash into a remote part of the Pacific Ocean known as Point Nemo in early 2031.

The ISS has been in orbit for nearly three decades, but the rise of the private sector in space has rendered the extraterrestrial research station largely unnecessary. NASA will continue to help private companies in its research and missions to put the first woman on the moon and the first humans on Mars, but will no longer be running point on the operations.

Until the fateful moment in 2031, the ISS will continue operations and the data gathered on it will play a crucial part in future space missions, whatever the organization carrying them out may be.

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INNOVATION & TECH TODAY | WINTER 2021

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

 

DEPARTMENTS / DENT Files

Private Space Stations Are Coming (and Soon)

By Steve Broback Since construction began in 1998, The International Space Station (ISS) has served as the essential platform where multiple countries have collaborated to support scientific research and other activities requiring the unique attributes of humans in space. The ISS era is scheduled to come to an end in 2024, although it is hoped that congressional funding can extend this deadline to 2030.

Regardless of funding, the harsh environment that the station is exposed to and the accumulated stresses of decades of use means that a new space station needs to be put into place — and soon.

Without an operating space station, the work needed for the United States and key partners to explore deep space will essentially grind to a halt.

Fortunately, a myriad of options are under development, and for the first time, all of them are commercial ventures. NASA is supporting many of these commercial partners financially, but no purely-governmental station is in the works. So far, NASA has awarded grants of $425.6 million, divided between Nanoracks LLC, of Houston, Blue Origin of Kent, Washington, and Northrop Grumman Systems Corporation of Dulles, Virginia.

NASA’s plan is to simply become a customer of one — or all — of these planned stations and to purchase space aboard for the research they need to do. In addition, any or all of these stations will be free to take on commercial payloads and experiments that for-profit customers want to initiate.

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INNOVATION & TECH TODAY | WINTER 2021

Until recently, Marshall Smith led the development of NASA’s human spaceflight strategy and exploration architecture plans for LEO, cislunar, and Mars. He is now senior vice president of space systems for Nanoracks and is helping lead the development of the Starlab space station — alongside partners Lockheed Martin and Voyager Space.

contained in one single launch from Earth and will be almost immediately available for use. It is an expandable facility, but when it goes live it will have the same external payload capacity that the ISS has today. Initially, Starlab will provide about 36% of the pressurized interior volume of the entire ISS and will be capable of doing all of the work the ISS does today regarding science research payloads. The facility will carry up to four crew members Concept for the Starlab private space station planned for 2027. continuously.

(Photo: Nanoracks/Lockheed Martin/ Voyager Space)

Unlike the design of the ISS, the main structure of Starlab will consist of a single, large inflatable module instead of a traditional rigid structure. The thick skin of the inflatable will be analogous to a kevlar vest in that it should provide enhanced protection against radiation as well as protecting against many micrometeorite and orbital debris threats.

Another big difference is that thanks to its state-of-the-art robotic arm, Smith does not anticipate any external work will have to be done by a crew member. So risky spacewalks are not in the game plan. The arm will be able to deal with maintenance, external payloads, etc.

In December 2021, Dent the Future organized a virtual interview with Marshall for our community members in order to better understand the future of low earth orbit space stations and what Nanoracks and their partners have planned. Here are some key takeaways.

Starlab promises to be the first orbiting commercial space station and plans to be operational by 2027. All of Starlab will be

Since 2014, Marshall Smith has joined us at several San Diego Comic-Con panels where we place science and tech topics on the stages there.

We are hoping to have a space station-specific panel next July, where we can delve much more deeply into these topics. After that time, we should be able to provide much more information on this exciting and groundbreaking topic. ■

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DEPARTMENTS / Pet & Family Tech

What Are YOUR Kids Doing Online?

Here is our take on the three most popular parental control services on the market.

By Corey Noles The internet has it all.

Good and bad.

Qustodio Qustodio has set the bar in parental control. I quite literally can’t think of a feature this software is lacking. Everything is there, and all of the features are relatively easy to understand.

Parents today have it harder than ever before when it comes to protecting their children from the crazy world around them. It’s not an easy task.

In a world where everyone operates with multiple devices, this is arguably one of the best ways to review what your child is up to online.

An online dashboard gives access to full control, but its companion mobile apps also offer substantial power. This means you can keep an eye on things whether you’re in the living room or at the office.

Technology and the farthest reaches of the world are now right at our fingertips — and that is awesome. But it’s not all math games and unicorns and that can come at a cost.

Young people today have a level of access to the world that was almost unimaginable when we were young.

The ability to communicate freely with individuals anywhere on earth creates its own problems — and some parents want to monitor their child’s behavior on the internet.

The good news is there have never been more parental monitoring tools available than today.

We’re going to run through a few we checked out that might be just the fit you need.

22

Qustodio has one of the higher price tags among parental control services, but it’s well worth the investment if you have the need. Plans cover from 5-15 devices (the device limit being its main weakness) and range from $55 to $138 for the year. If that’s out of your range, they do offer a free version.

Norton Family Norton is a familiar name in cybersecurity, so we also decided to check out their offering, Norton Family. It offers comprehensive web filtering, geofencing, and is available on unlimited devices.

Norton Family has an easy-to-use online dashboard that makes setup and configuration a breeze. The mobile app also makes it easy enough to monitor and adjust settings while you’re on the go.

The chief drawbacks for Norton are the lack of Mac support, social media monitoring, and the inability to block apps and games on computers, but if you don’t own a Mac computer it’s a quality alternative to the other options. While there is not a free option, at a mere $50 per year for unlimited devices, that’s a small price tag for some peace of mind.

INNOVATION & TECH TODAY | WINTER 2021

Kaspersky Safe Kids In terms of value, Kaspersky Safe Kids is among the most affordable services out there — but don’t let a reasonable price tag ($15/year – unlimited devices) fool you. This is a powerful monitoring tool.

If you have a huge family, rest assured there are no limits at all — you can have as many children as you like and not have to worry about tapping out. Kaspersky has one of the stronger web filters on the market and includes an excellent alert system that is very customizable.

The biggest downfall is there are some adjustment limitations when used on iOS and requires the use of specific browsers to monitor activity. The web interface isn’t the greatest, but it gets the job done quite well in the end. ■

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DEPARTMENTS / Travel Tech

Who is Leading the Way to Sustainability in Travel Tech?

By Aron Vaughan Sustainability is at the forefront of peoples’ minds more than ever before. With the 2021 COP26 Summit in Glasgow, Scotland still fresh in our collective psyche, travelers are looking for ways to enjoy a much-deserved vacation that doesn’t put unnecessary stress on the environment.

tourism in Costa Rica, a popular eco-tourism destination. The online lodging marketplace also encourages hosts to implement sustainable living for homes such as recycling and offering guests reusable water bottles.

These leaders in sustainability are helping shape the future of travel.

Tripadvisor

Amadeus

Airbnb The emergence of the sharing economy around 2015 ushered in a new era of more sustainable travel — even it wasn’t their intention.

Airbnb reduces the concentration of tourism in big cities by offering listings outside of metro areas in popular tourist spots.

“At least two-thirds of all guest arrivals on Airbnb take place outside of traditional tourist areas, and 72 to 93% of Airbnb listings are located outside of areas that are at risk for overtourism,” according to a recent report by Airbnb.

By providing a service that fosters greater geographic diversity, Airbnb combats side effects of overtourism such as overdevelopment, crowding, and deterioration of the natural environment.

In 2021, Airbnb also began actively taking steps toward sustainability by partnering with WWF Mesoamerica, the Costa Rican Chamber of Restaurants (CACORE), and the National Chef ’s Association, which promote responsible

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INNOVATION & TECH TODAY | WINTER 2021

Despite significant impact in the travel sector due to COVID-19, 77% of U.S. adults stayed in a hotel or resort, 65% flew, and 27% took a cruise in 2021, according to Morning Consult.

This means that at least 165 million Americans traveled either domestically or internationally last year. And with those numbers steadily increasing due to a drop in COVID-19 cases, the number of planes, trains, and automobiles shuttling vacationers around the world will rise commensurately.

One part of the solution to reducing carbon emissions due to increased travel is efficiency.

Amadeus is a travel technology company that provides technology solutions to many of the behemoths in the travel and tourism industry.

With an eye toward sustainability, Amadeus is developing algorithms and scheduling software such as the Amadeus Sky Suite that increase efficiency for clients in the airline, hospitality, and travel agency industries. Using tools like the Amadeus Sky Suite, airlines have reduced the use of resources such as fuel, aircraft, and airport infrastructure per passenger flown.

Amadeus also invested almost $1 billion in research and development geared toward sustainability in 2020.

Tripadvisor is the world’s largest travel site, and as such has a moral obligation to pioneer sustainability efforts and act as a shining example to its less prestigious peers. As Uncle Ben once said, “With great power comes great responsibility.”

Launched in 2013, Tripadvisor’s Green Leaders program provides users with information on the most sustainable hotels and bed-and-breakfasts around the globe from budget mom-and-pop lodgings to the most exclusive 5-star resorts in Bora Bora.

After applying to the Green Leader program, hotels and B&Bs are rated on a system consisting of Bronze, Silver, Gold, or Platinum.

The rating is then displayed on the listing on Tripadvisor. Sustainable practices like recycling, local and organic food, and electric car charging stations are included in choosing the status of the listing.

In 2016, Tripadvisor continued the march toward environmentally conscious tourism by launching its Animal Welfare Policy. By collaborating with leading experts in tourism, conservation, animal rights, and sustainability, the travel agent site aims to “raise the travel community’s awareness of animal welfare concerns, and encourage the suppliers we work with to adopt better practices,” a Tripadvisor spokesperson said. ■

DEPARTMENTS / Cybersecurity

Image: Gerd Altmann/Pixabay

Creating a Cybersecurity Checklist A List of Things You Should Know To Make a Smart Home Network Safer

By Dan Martin Cybersecurity technology has experienced a tremendous surge in consumer interest in 2021 that has shown no signs of slowing down. The trend is largely because developers are introducing numerous innovations in this realm at a pace that meets market demand.

Just think: the things we thought we would only see in sci-fi movies are quickly turning into reality. Remember Iron Man and his smart home? Evaluating the fictional character Tony Stark, from his 1960s incarnation to the present, reveals how smart home concepts truly progressed.

In our modern era, we can pinpoint smart home technology’s emergence from society’s current reliance on high-tech gadgetry and the internet.

The Internet of Things (IoT) is the mechanism that currently powers smart homes.

All programmable devices, smart appliances, and devices in contemporary smart homes are connected to the internet. Think back 20 years ago at the thought of remotely changing the thermostat while not at home or watching your kids through security cameras. These capabilities are now not only possible, but more and more commonplace.

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While useful tools, smart devices can also pose tremendous risks as their connection to the internet invites cyberattacks.

This is where cybersecurity enters the picture.

Lack of significant cybersecurity in smart homes has been a concern since high-profile cyberattacks started occurring earlier this year.

Often, the IoT lacks significant protective measures for consumer-grade structures. The IoT does not have the same security that mobile devices and computers use either. That’s why the system is at risk for malicious attacks.

Smart Home Cyberattacks Cyberattacks are vicious attempts to breach another individual’s information system. These attacks are largely preventable if you practice basic device security measures, i.e., securing smart devices, using sophisticated password creations, using SSL proxy or device updates, and the like.

SSL proxy encrypts your smart connections by providing high security and anonymity.

These proxies will prevent cybercriminals from accessing your data. Indeed, encryption is the key to adding an extra layer of security.

With these types of cybersecurity practices in

place, why do smart home cyberattacks happen?

Most people are unaware that smart home devices do not have the security updates that other devices regularly get. Some smart appliances lack system hardening, while some have passwords without encryption.

If your smart device is compromised, it is easy for hackers to gain your data. Moreover, it makes your home exceptionally vulnerable.

Below are a few possible scenarios that could occur if your smart home system is compromised. These can include, but are not limited to: Compromised smart home speaker: Hackers can listen to your conversations as a way to gain access to your passwords or user data.

Accessed smart home thermostat: Hackers will have an idea when you might not be home.

Compromised smart device or home network: Hackers can use it to launch a DDoS attack against a remote device.

Despite the threats of cyberattacks, 40.8% (comfyliving.net) of smart homes have at least one device that is vulnerable to cyber threats.

Cybersecurity / DEPARTMENTS

More than 69% of these devices are at risk due to weak access credentials.

Meanwhile, 31.4% are at risk because of unpatched software vulnerabilities.

The only way to safeguard against a potential threat is to become more mindful of the smart home devices being installed.

Whether a home has a full-fledged smart home system or simply a collection of smart devices, you have to size up product security. Here’s a list of the things you should know and follow to ensure you are making a smart home safe.

Choose the Right Device It can be quite a challenge to determine whether the device you choose is truly secure from cyber attacks. The first thing to evaluate is the smart device’s security features to see if the item even has any. You can likewise learn more about the product’s manufacturer, whether they secure their devices and how they dealt with problems in this regard.

Change Default Router Names Change the default name of your router before you install or use it. Rename it with a unique alphanumeric code, where applicable, that is not associated with any personal information. Any name assigned by the manufacturer gives hackers information that can help them infiltrate your network.

Create Strong Passwords, Enable Two-Factor Authentication Would you lock your luggage or safe with a predictable code? Surely not! Why would you do so with a smart home-related device? The best thing you can do here is create strong passwords for each device. Generate random numbers, letters, or special characters and use a password manager to remember it all.

A password manager helps generate and store random passwords that are difficult to crack.

Use different passwords for each device or

account, so when one account is compromised, the others are safe. Don’t worry; password managers are difficult to attack. Moreover, the manager keeps track of how often you change your password. Changing passwords frequently keeps hackers at bay.

always secure, especially when using them to access IoT devices remotely. Hackers can monitor unencrypted traffic and may see a vulnerable device. If there is a need to access smart home devices remotely, use a cellular plan or VPN.

As cyberattacks have become a hot topic, twofactor authentication has been integrated into most platforms. When you enable two-factor authentication, you will receive a notification of suspicious activities. With this safeguard in place, a hacker cannot get into your account without the unique code from the two-factor system.

Regularly Update Devices

Increase Network Security With SSL Proxy SSL proxy ensures a higher degree of privacy and security. Use proxy to increase network security, filter malicious activities, and help monitor internal internet usage. SSL encryption also protects a device and the outside server it is linked to. Thus, if a traffic connection is intercepted, the hacker cannot read the information they obtain.

Do Not Use Public Wi-Fi for Remote Access You may sometimes find yourself using public Wi-Fi connections at a cafe or restaurant. While generally safe, public Wi-Fi networks are not

Outdated devices are vulnerable to hackers.

Even though a smart home router and home network have increased protection, outdated devices can be security holes. Online criminals can gain access and easily exploit your data.

A few things you can do to prevent this are: • Update devices to the most recent software.

• Apply the latest security patches.

• Install antivirus or anti-malware security software to the devices connected to the home network.

These steps help ensure that there is no security hole left for malicious hacks.

Final Thoughts Utilizing smart devices and safely incorporating them into a home network can be tricky. When investing and installing them, bear in mind that any device connected to the internet is a possible gateway for cybercriminals.

In the future, following the above cybersecurity checklist can protect you and keep your smart home safe. ■

WINTER 2021 | INNOVATION & TECH TODAY

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DEPARTMENTS / Home Audio

The Definitive Home Theater Experience

By David Wallach In a very basic nutshell, quality home audio comes down to three things: a receiver, speakers, and technology all working together to create an immersive sound experience.

back, work together, sending sound all over the room at the proper levels. The subwoofer shakes the room and brings bass to life.

Audiophiles take a deep breath, we know you can easily add 10 things to that list, but this is the 101 class.

But wait, there’s more — the A90 and Atmos. The A90 supports Dolby Atmos/DTS:X and sits on top of the BP9060 speakers, like a high-tech hat. It connects in seconds and fires the sound up, which is then reflected off the ceiling and back down to your viewing area.

The Receiver — Denon AVR-X2700H 7.2 Channel 8K AV Receiver With 3D Audio and Voice- $1,099.

With 95W per channel (8 ohms, 20Hz-20kHz, THD: 0.08%, 2 ch. driven), this Denon AV receiver provides a truly immersive 3D audio experience. The AVR-X2700H also supports the latest video technologies such as 8K and a whole bunch of other stuff that’s made to keep the sound crisp and clear while you Netflix and chill.

A90

High-Performance Center Channel Speaker

Speakers — We went big and are happy we did. Here’s what we hooked up to the Denon AVR-X2700Hz Denon receiver.

Definitive Technology HighPerformance BP9060 Bipolar Tower Speaker A center channel speaker is the most – $1,199 (each) important speaker in a surround sound setup Definitive Technology High-Performance Center Channel Speaker – $549 Definitive Technology High-Performance A90 Height Speaker Modules – $549 (pair) Definitive Technology Descend DN12 Subwoofer – $1,199 And then regular in-wall back-channel speakers because somebody’s wife didn’t want “more things hanging from the ceiling!”

Working together with the Denon receiver, all of these speakers, even my crummy ones in the

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theater. Forward Focused Bipolar Array expands your room’s entire soundstage. Aluminum dome tweeters, high-performance drivers, an integrated powered subwoofer, and Intelligent Bass Control let you hear and feel every note as the artist intended, all integrated into the speaker.

because it does the most work. Most of the action, and conversation in a movie, happens front and center on your screen, meaning that the center channel is the speaker. This one takes it to another level in a crisp, clear way.

The BP9060 Bipolar speakers and the A90 height speaker modules, they are the super team that blows everything else we tested away and are the real tech in this sound dynamic-duo.

The BP9060 tower speaker is your answer for remarkable, immersive, room-filling sound so you can experience every detail of pure home

Atmos — As you have read, all of this tech works with Atmos.

Think of it like Surround Sound’s Type A cousin, always taking things up a notch.

With everything connected, we decided Pacific Rim would be the crash test dummy for the new setup. A rep from Denon BP9060 recommended playing the movie at 70 out of 100 for a true theater experience. It was 1:30 in the afternoon, and we were ready.

They weren’t wrong. As the Kaiju and Gypsy Danger went to battle, the sound was intense — strong but not overbearing. The bass kicked in, and you could feel the battle in your bones it was all around us as the war raged on. Clear, crisp, fantastic. Then “it” happened.

My phone began to vibrate, I paused the movie, and it was “the neighbor who complains about everything.” Mind you, I live in a singlefamily home with brick walls and insulation.

That being said, the “mean lady next door” was yelling on the other end of the phone to “turn down your movie, it’s shaking her house!”

Amazing … ■

The Original Custom-Width Soundbar Leon’s Horizon soundbars provide an unrivaled listening experience, bringing all your music, movies, and TV to life with stunning authenticity. And because they’re custom built to match the width of any TV, they provide a discreet aesthetic that blends seamlessly, beautifully into any room.

WWW.LEONSPEAKERS.COM | @LEONSPEAKERS

DEPARTMENTS / Business

Photo: iStockphoto.com

4 Reasons Your Brand’s Video Content Is Weak (and How To Fix It)

By Jordan French

Video marketing has increased significantly over the years, and will undoubtedly continue to do so in 2022. According to research from Wyzowl, roughly 86% of businesses use video as a marketing tool — a dramatic increase from 2016, when only 61% of brands did so.

Simply put, that’s a lot of brands using video.

But just because you’re putting marketing videos out there, doesn’t mean they are delivering the ROI you want. With so much digital noise, it is easy for your own content to get lost in the crowd, particularly if your messaging or video quality isn’t up to snuff.

The good news is that the issues holding back your brand’s video content can be fixed.

Addressing some of the most common problems with online video will help you achieve stronger marketing outcomes.

It Lacks That Professional ‘Polish’ While you certainly can film video content using nothing more than your phone, that doesn’t automatically make you into a social video expert. A big problem for many brands is that their video content simply lacks that unique, differentiating touch that catches a person’s eye while scrolling through social media.

This goes beyond your lighting and framing.

Low-quality audio or an unprofessional font selection can make your video content come across as amateurish at best.

Remember, first impressions go a long way. If your video content looks like a cheap local TV commercial, customers are unlikely to form a favorable opinion of your brand.

The Messaging Is Off Your video can look amazing — but if the messaging doesn’t match your brand, it still isn’t

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going to do you much good. A successful video is as much about the content as it is the presentation.

looks at your company or even news updates all offer enticing reasons for your target audience to tune in.

For example, a study of TikTok videos revealed that exaggerated emotions and background content greatly increased engagement and conversion rates. For this platform, in particular, limiting close-ups and showing more emotions further fueled engagement.

Improper Placements

Your video content must always take into account both your target audience and the platform on which it will be hosted. What works on TikTok is not necessarily what will drive engagement on Instagram.

Start with an understanding of the type of content that appeals to your target audience.

When you know what emotions and imagery help audiences connect with your brand, you have the foundation needed to adapt that core visual identity for different platforms.

You’re Only Creating One Type of Video If you’re only creating generic 30-second Facebook or Instagram video ads, you’re doing video content wrong. Yes, short-form video can be highly lucrative. But most brands will benefit from a wider-reaching video strategy that includes explainer videos, vlogs, and more.

Live streaming video content, in particular, has become an increasingly popular way for brands and influencers to reach their audiences. A report from Forrester found that audiences will watch live-streamed content as much as 20 times longer than static, “on-demand” content (like a typical YouTube video).

Don’t be afraid to think outside the box when producing live video content. Tutorials and product demonstrations, behind-the-scenes

As with any other part of your marketing mix, it’s not enough to have great content. You need to make sure it gets in front of the right people at the right time and place. While this is less applicable with the content you host directly on your own website or YouTube channel, it is essential to consider any time you are paying for a video placement.

You have to use what you know about your audience to reach them in the right time and place with your video content. A shoppable video on TikTok is going to be far more effective if your target audience skews younger. On the other hand, video content that is targeted to an older audience is going to be better suited for Facebook.

Then, there are additional targeting options available within each social media platform. Go beyond demographic adjustments to account for things like interests, the type of device the individual uses and even the time of day when they are most likely to be online.

Taking a deep dive into your target audience and their social media preferences will ensure your video is more likely to reach them at a time and place when they are willing to engage with your brand.

Video can be an incredibly powerful tool in your marketing arsenal — but only if you use it properly. As you work to improve the quality of your video content and make it more relevant to your target audience, you will be poised to generate meaningful ROI from this marketing option. ■

Innovator Profile

Engineered Arts: Hyperreal Robots Prep for the Next Leap in AI

By Chris Mellides

The silence of idle motors springs to life with a whirl and a soft, static buzz. Suddenly, her eyes open! A porcelain smile and seemingly vacant eyes blink under synthetic brows that twitch, contort, and emote an air of surprise.

Is she, real? Is she alive? Well, “yes” and “no.”

Her name is Cleo. Her manufacturer? A Falmouth, UK-based boutique tech brand called Engineered Arts (EA).

The company anointed “Mesmer robot” debuted roughly one year ago and to get to know Cleo, you’ll have to peel back the synthetic skin, adjust the wiring, and get to know the founder.

EA’s Frankenstein-ian founder, Daniel Bragg describes the hyperreal robots as “Today’s Cleo’s hyper-realistic expressions mark a giant leap in robotics.

(Photos: Engineered Arts)

of what applications they may offer to the future of AI.

robotics for tomorrow’s AI,” where, “our internal memo is: ‘Be wow!’”

Modules can run independently. This provides current and future developers with the ability to run all modules independently. In other words, there is no need to have a fully assembled robot to make the best of the combination of programming and hardware.

While this may sound terrifying, as though we’re heading towards a leap into that opening scene from a certain James Cameron flick, the truth is we aren’t quite there yet.

EA’s brand of futuristic technology can allow for say, just a head or a limb to operate as intended and independently with room for future upgrades.

What we may be seeing here is the future in the making — where EA’s advanced, and chillingly convincing, programmable Five Nights at Freddy’s animatronics could be poised to serve as the frontrunners for the future of artificial intelligence made physical. Real.

Indistinguishable.

“As well as a development platform, Ameca is also a great attraction,” an Engineered Arts official website statement said. “Wow your customers or visitors at an event or visitor attraction.”

That is, of course, so long as the dreams of singularity theories and the blurring between man, machine, and what makes us, well, us, can develop that perfect code of ones and zeros to make EA very, very wealthy.

The strengths of EA’s approach towards introducing the next generation of robotics rests in two very important areas. Mesmer robots are modular by design and as developers, the Falmouth-based company provides us with inhouse software and programming to give a sense

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Indeed, these bots could very well be yours and are currently available for purchase and rental. So, scare the hell out of your kids, throw the family pet into a panic, or put on a show at the next company retreat.

“We love designing and building robots, we’ll leave it to you and all the other amazing (naturally intelligent) brains out there to create the AI and machine learning algorithms and see how far we can progress the technology together,” according to a statement released by EA. We’ll just have to wait and see how this movie plays out. ■

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CONNECTED CAR

MY KINGDOM FOR A CHIP … or Conflict-Free Cobalt

By Michael Coates

The Future of EVs Demands a Supplier Revolution It may not matter how much consumers want to buy and automakers want to build electric vehicles. The explosive growth of the EV market during the past decade faces multiple roadblocks if the intent is to continue the trajectory.

push toward the magic $100/kWh number, but find getting there elusive. “Reduce weight and cost and increase power density” has been the mantra driving recent battery development — and it’s been quite successful.

secure the raw material. In the latter part of the last decade, the four largest mining companies banded together as a cartel (controlling twothirds of worldwide production) and contributed to a tripling of lithium prices at the time.

Key minerals have a variety of issues, ranging from the basics — like cost and quantity — to more complex issues like child labor and oligopoly control. Overlay lingering pandemicimpacted supply chain issues, such as the microchip shortage that disproportionately hits tech-heavy electric cars, and the recipe for disaster may be fully cooked.

Lithium is a major component of batteries, although it only represents about 7% of the total cost of a battery. Supply issues point toward a potential crunch next year that may keep battery prices in the current range — or even drive them up as current capacity is tapped out and new mines take an average of seven years to get up and running.

Let’s take a deeper look at the issues involved and explore some potential solutions that automakers and suppliers might be able to apply to the situation. While danger to the predicted optimistic future is dire, it may not be insurmountable.

Lithium is found all over the globe, but mining it in scale only takes place in a few countries— Australia, Chile, Argentina, Bolivia, China, Brazil, Zimbabwe, and Portugal. Auto companies are tying up with mining companies to

Other minerals contribute to the cost while supplying the elements that make a battery work well—graphite, manganese, nickel, and cobalt, with the latter two having cost and availability issues. Nickel’s production and pricing have been on the rise steadily for the past several decades. The largest producers are in Indonesia, the Philippines, and Russia, three countries not well-known for their positive treatment of workers.

What Does It Take To Make an EV The logical place to start is with the most expensive part of an electric car — the battery.

Since the early EVs, the battery has been the challenge to creating an affordable electric vehicle. Adding insult to injury, excessive battery weight causes automakers to have to spend more money to oversize components to compensate and produce the expected performance for the vehicle (more on the component issues there later).

The Bloomberg New Energy Finance folks tracked a 6% drop in battery pack prices during the past year and an 80% drop since 2013, now averaging $132/kWh. Those declining numbers appear to be on a flattening curve as automakers

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CONNECTED CAR

Cobalt has become a flashpoint for EVs. One country, the Democratic Republic of the Congo (DRC), controls more than two-thirds of the worldwide production of this critical mineral.

Several international investigations, including one by the New York Times, pointed to child labor violations and other exploitation along with corrupt government officials profiting off of these operations. The Times concluded in its November 21, 2021, article that the quest for cobalt “is caught in a familiar cycle of exploitation, greed, and gamesmanship” that found corporate and political interests overriding local environmental concerns and human rights.

processing takes place in China, according to the USGS Minerals Yearbook, almost 10X of the next location, Finland.

Questions arise from this arrangement. Can pricing be manipulated in a country that has such strong central government control of the economy? Could key elements be channeled to support China’s burgeoning EV industry, which is edging closer to competing on the global stage after building up the largest electric car market in the world at home?

Automakers and battery suppliers are working desperately to reduce the amount of cobalt used in batteries and other EV components. As an example, a current Tesla may use up to 10 pounds of cobalt. Nissan declared it would have a cobalt-free battery by 2028 and Tesla’s Model 3 is shifting to lithium-ironphosphate batteries that contain neither cobalt nor nickel. Cobalt-free has become a mantra for some of the EV industry, but for the moment it is a critical element for most.

The Processing Diversion Mining companies have a variety of home bases, but the raw materials typically extracted from a remote country like the DRC are almost always shipped to China for processing, another bottleneck and potential vulnerability for such a competitive industry. Two-thirds of cobalt

plan but lamented that so much of the industry was dependent on foreign materials. The feds have since backed some exploratory mining operations in the U.S. looking to extract lithium and other minerals for use in domestic electric cars. The auto companies and top suppliers have made or are looking at similar moves.

You Want Chips With That Car? One of the ongoing legacies of the pandemic has been supply chain disruption that has struck at the heart of the auto industry. When sales tanked as COVID-19 took hold in the U.S. in 2020, automakers’ collective knee-jerk reaction was to cancel or reduce advance orders for components, one of which was semi-conductor chips that power the advanced technology becoming more and more standard.

Chip producers had no problem with the cancelled orders because the more lucrative consumer electronics market was finding the pandemic a boon to its business. When car sales rebounded more quickly than expected, automakers found their chip suppliers maxed out. The vaunted efficiencies of just-in-time delivery and single-source suppliers caught almost everyone short.

President Biden called out these issues in speeches earlier this year, where he said the shift to EVs was a critical part of his Build Back Better

Capacity is building to prevent something similar from happening again, but that may take years to get online. The old, inefficient ways of having redundant suppliers for key components may yet return. In the meantime, fewer cars are built, some sit partially made and some are shipped missing consumer favorite options like heated seats.

Welcome to the new world where small parts make a big difference. ■

Photos: iStockphoto.com

WINTER 2021 | INNOVATION & TECH TODAY

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CONNECTED CAR

Isn’t Next Year Always Going to be THE YEAR for EVs?

We’re Not Kidding This Time—and We Have Evidence

By Michael Coates

The story of new technology is always — NEXT YEAR will be the breakthrough when everyone jumps on board. Automotive technology is no different. Concept cars and one-off prototypes tease future technology and advances coming just around the corner. Future dates for the expected adoption of new technology make headlines, then are forgotten.

We haven’t forgotten the headline we wrote several years ago — 2020 was expected to be the BIG YEAR for the electric car with multiple introductions and major automakers putting their responses to Tesla on the market.

Photo: iStockphoto.com

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Well, then the pandemic happened. And then the supply chain collapse followed and 2020’s woes bled into 2021. We did see some new production start on several EVs this year and sales increased, but mainly with existing models. But next year, the floodgates will open!

CONNECTED CAR The 2022 Newcomers Remember, we’re not talking about starting with a blank slate. The EV field has become deeper during the past two years, although supply chain and other issues have made some models hard to find.

Current models on sale include four Teslas (Models S, X, 3 and Y), two Chevrolets (Bolt and Bolt EUV), eight iterations of Audis (the Q4 E-tron, E-tron and E-tron GT), two Hyundais (the Kona and Ioniq), two BMWs (the i4 and iX), the Ford Mach-E, VW ID4, Nissan Leaf, Porsche Taycan, Kia Nrio, Mercedes EQS, Polestar 2, Volvo XC40, Rivian R1T, and Lucid Air. Of course, some might throw in the two hydrogen-powered electrics — the Hyundai Nexo and Toyota Mirai.

This saw Tesla once again dominate the market with its two most affordable models — the 3 and Y, making up two-thirds of the overall sales, though that market share has dropped in recent years. Several automakers are planning to ramp-up production of existing models next year as supply chain issues wane and the overall market heats up. Ford has said it will double Mach-E production and Tesla expects to have its second U.S. plant begin production in the near future.

By the end of 2022, virtually all automakers will have EVs available and market coverage should be pretty thorough. Some of these models may end up appearing in 2023 as production issues continue. Hitting the market will be the Cadillac Lyriq, Chevy Silverado, Fisker Ocean, Ford

E-Transit, Mach-E GT, Ford F-150 Lightning, GMC Hummer, Hyundai Ioniq 5, Kia EV6, Genesis GV60, Mazda MX-30, Mullen Five, Nissan Ariya, Polestar 3, Rivian R1S, Subaru Solterra, Tesla Cybertruck, Toyota BZ4X, Vinfast e35 and e36, and the Volvo C40 Recharge. In addition to new models, production is expected to ramp up on several existing models.

That’s what’s expected. The list is heavy on SUVs (the most popular configuration on the overall market right now), but covers a pretty broad swath from relatively affordable to full-on luxury. Recognized automotive players are joined by some newcomers and that should make for an interesting mix. Much of the action will center in California, where plug-in cars are already close to 10% of the market.

The most significant segment for 2022 is pickups. Rivian just started deliveries of the R1T at the end of 2021, so its volume is expected to ramp up in 2022. The GMC Hummer EV is right behind Rivian, hitting the high end of the market. Ford’s F-150 Lightning will hit the market during the year and will make a splash because of its affordable price point and versatility. Towards the end of the year the wild Tesla Cybertruck should make an appearance.

We also could be surprised by models from major automakers like Jeep and Mercedes, as well as new entrants trying to become the next Tesla. Or one or more of the Chinese companies that have talked about coming to the U.S. market might finally show.

Total EVs Sold in the U.S. 2019 — 2.2 million 2020 — 3 million 2021 — 6.6 million

The Backup Plan Lessons have been learned during the troubles of the past two years that are causing automakers to take a new approach, especially when it comes to EVs. Companies are actively looking for alternative sources for the raw materials for some components, such as rare earth minerals and lithium for batteries.

On top of those efforts is a concerted move to collaborate over EV issues to secure the component supply chain, overcome market resistance and continue to drive down cost. Critical EV systems, like battery production, are also being brought in house and co-located with vehicle production facilities.

Mercedes and Stellantis are investing together “double-digit millions” into Factorial Energy, a startup planning to develop solidstate batteries, which promise lighter weight but more powerful and cheaper batteries. Ford is pumping $5.6 billion into its Blue Oval City project that will be a consolidated factory for both batteries and EVs, one of three battery plants it has in the works.

Similarly, GM said it would build a battery-cell factory near one of its assembly plants. Cost for the $2 billion facility will be split between GM and LG Energy Solutions, its battery partner. Toyota, which has been almost absent from the EV market, announced it is spending $1.25 billion on a new battery plant in rural North Carolina.

If any of these plans sound familiar, the blueprint has been laid

by Tesla. While many traditional automakers scoffed at the approach Elon Musk took, his plan to build a Gigafactory to produce batteries for his vehicles now looks prescient. ■

WINTER 2021 | INNOVATION & TECH TODAY

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Presented By

No Sight Like the Summit Blind Mountaineer Erik Weihenmayer Shares How He Sees the World.

By Corey Noles

It’s not often you get to step inside a volcano or experience true silence, but with Welcome to Earth you can do exactly that — alongside Will Smith.

Welcome to Earth, a Disney+ original series from National Geographic, follows Smith on a fascinating adventure around the world to explore Earth’s greatest wonders and reveal its most hidden secrets. Smith is guided by elite explorers on an awe-inspiring journey. He gets up close and personal with some of the most thrilling spectacles on the planet — from volcanoes that roar in silence to deserts that move beyond our perception to animal swarms with minds of their own.

The show is a fantastic watch, especially if you can watch it in 4K or better. Visually, Welcome to Earth is stunning. It allows you to see the world through a completely different set of eyes.

And with none.

We had the opportunity to sit down with famed mountaineer and explorer Erik Weihenmayer to discuss the show. He has climbed all seven summits and accomplished feats most of us can only dream of — only he did it without his sight.

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Mountaineer Erik Weihenmayer went into an active volcano with Will Smith to help install sensors.

(National Geographic for Disney+/Kyle Christy)

Innovation & Tech Today: Watching you go down in the volcano in your episode of Welcome to Earth was impressive for all of you, frankly. You mentioned though, using echolocation and how you create a picture in your mind. How did you learn that?

Erik Weihenmayer: Well, when you go blind, I went off to a rehabilitation center called the Carroll Center for the Blind, and we worked a little bit on mobility there as blind kids. And they would say things like, well, “Hey, when you walk down a hallway, you can hear all of the sound vibrations bouncing off of the wall,” and now when you pass this open door, you can hear that the sound changes like now the sound is moving a little further and bouncing off in the room. So, you can tell the difference between a closed door and an open door. Anyway, so I started the basics, but really then I met Daniel Kish, who was a blind guy. He’s a mobility instructor. So, he teaches blind people how to travel and be independent. And he’s a big echo locator. He’s brought it to this insane level.

He calls it flash sonar. And so, he’s actively clicking with his tongue, but you could do it with a cane tap or something, any crisp noise, you click, and then you listen to these sound vibrations bouncing off of the various objects.

And so, I walked around for three days with Daniel, and by the end, I could hear a sign or I could hear a tree because when sound vibrations bounce into a tree, it sounds a little more muffled and open than like a rock or a wall or a car.

When you click at a car, you can hear the shape of the car, like the top of the car. You can tell, is that a car or is that a van or is that a truck.

You’re getting really good clues of stuff as you’re clicking away. So, yeah. I use it in the outdoors, to hear the drop-offs, to hear the boulders, to hear the rock faces, I’ll use it in canyons when I’m kayaking. So, yeah, it’s a pretty helpful tool for a blind person.

I&T Today: I bet it is. Another thing I was left wondering is, what’s it like taking a celebrity along on a journey, like say inside of a volcano?

EW: Well, I’ve had experience taking a lot of people on different experiences. I founded this organization called No Barriers, and we take injured veterans climbing. We climb mountains

Italian Speleologist, Professor Francesco Sauro greets the arrival of the helicopter carrying Bio acoustician Prof. Michel André, high in the Italian Dolomites. (Photo credit:

National Geographic for Disney+/Nat Sharman)

with blind kids and people with disabilities and people in wheelchairs. I climbed a 20,000-foot peak with some veterans a few years ago. I know I’ve done dozens of those programs. So, I guess I’m used to taking people on adventures and introducing them to things, and Will was like really gung-ho. He was really excited about it, and I know that was his impetus for the…I think that was the impetus for his wanting to do the show, that he really wanted to travel and explore the world with cool people, interesting people.

I guess I’m extrapolating here, but he’d been in a ton of movies and TV shows, but he wanted to explore the world in real life, with real people.

And so, he was totally gung-ho. You could tell he was a little bit nervous. We were all nervous because you’re walking up this volcano, and there were magma bombs, the size of cars, exploding out of the vents of the volcano, and shooting like a half a mile into the sky, and they’re landing back into the volcano.

But you’re walking over the volcanic rock of those magma bombs that have fallen outside the volcano. And they’re big, every size imaginable, and it was really cool. It was like a rock, but if you broke the rock in half, you could still see or feel the soft ash underneath the rock. So, it was like this newly formed volcanic rock pile that we’re walking through.

I&T Today: That’s what my mind said while I watched.

EW: So, it was really disconcerting. We had respirators, we had ropes, we had a crew making sure the wind was not blowing in our direction, and so I thought it was like a calculated risk.

I&T Today: For sure.

EW: Although, I guess if you hung out on your couch for 10 years straight, you’d probably die of a heart attack. So, maybe it’s a wash. I don’t know.

I&T Today: It may be.

EW: So yeah, going out into the world can be scary. Not just the objective hazards, but the perceived danger and the perceived risk in your mind, the mind can … we have the amygdala, which is like the fight or flight part of the brain.

And so, a lot of times you get in those situations and your brain’s like, what am I doing here? I’d much rather be eating a cheeseburger down in town. So, again, the show was very, very safe.

You know what I mean?

And that’s my theory of adventure, too. I’m not a risk-taker, an adrenaline junkie. I’m very careful — very methodical. I have a great team around me all the time. You build up a lot of tech redundancy in the plan. So, if one thing goes wrong, you have a plan B and a plan C, so WINTER 2021 | INNOVATION & TECH TODAY

39

Presented By

No Sight Like the Summit you’re minimizing risk. You’re not trying to throw yourself in danger and hope to live through it. That’s unsustainable. So, the show did a great job making sure that we were as safe as possible.

I&T Today: That’s good. Smith said just being around you, he even forgot you were blind until you’d ask him to describe something. What kinds of challenges or advantages does being a mountaineer without sight create for you?

The sun breaks through, shining on the dividing line of life — the nutrient rich ash from the volcano can both take life and also create it. (National

EW: Well, I guess it makes you unique. Like what we teach at our No Barriers organization with the folks who have lost legs and have all kinds of challenges, everything under the sun.

We say, “Hey, eventually you’re going to find a place for that challenge and you’re going to make it into a strength. Take your story, take the challenges, the things that you’ve fought through, the barriers you’ve broken through, the things you’ve struggled with, and make them into fuel, make them into power.”

Geographic for Disney+/ Brendan McGinty)

(L to R): Vulcanologist Jeff Johnson, Will Smith, and explorer Erik Weihenmayer prepare to descend into a volcano to install sensors.

(National Geographic for Disney+/Kyle Christy)

I&T Today: For you to have reached the seven summits, means that you’ve fought and you’ve pushed. And I imagine it’s obviously more challenging than a traditional climber might deal with.

EW: Yeah, exactly. Yep. Yeah, no, I mean, there’s been times I’ve been absolutely crushed in the mountains, a thread away from passing out, or just wondering what is the limit of my mind and body, and am I getting near it?

I&T Today: And sometimes feeling like it, I imagine?

EW: Sometimes you go over that line, too.

Yeah. Crossing through the Khumbu, I saw the first time on Everest, I literally got to the top of the icefall, which is a blind person’s worst nightmare. And it’s just all jumbled up boulders of ice of every size imaginable, tumbling down the mountain, like a river of ice. It is not designed for a blind person. And, I got to the top of the icefall, and I had to lay down. I had to lay down in the tent, and my friends took my crampons off my feet, and I just laid there going, “Oh my God, I just don’t know, how am I going to ever manage this?”

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INNOVATION & TECH TODAY | WINTER 2021

Will Smith, left, and explorer Erik Weihenmayer discuss the sounds of the volcano.

(National Geographic for Disney+/Kyle Christy)

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Presented By

No Sight Like the Summit

Top left: Mountaineer Erik Weihenmayer went into an active volcano with Will Smith to help install sensors. (National Geographic for Disney+/Kyle Christy) Bottom left: (L to R): Will Smith, vulcanologist Jeff Johnson and explorer Erik Weihenmayer descend into a volcano to install sensors. (National Geographic for Disney+/Kyle Christy)

This photo: Sulphurous gases escape from the crater of Mount Yasur and roll down the slopes. (National Geographic for Disney+/Brendan McGinty)

I&T Today: Are your family and friends pretty supportive or do they ever think you’ve lost your mind?

EW: Well, my mom passed away real tragically in a car accident when I was a teenager. So, it was just me and my dad. And my dad was always a partner to me. The typical story would be that your family would be like, “What are you crazy?” No, my dad never said that once. He always wanted me to live a fulfilled life, and not be on the sidelines. And so, my dad always was a good partner to me. He would ask me questions and make sure I was building a good team around me. And, I was doing things in a smart, logical way, but he never held me back. In fact, he always … Like when I climbed El Capitan, my dad laid in El Cap Meadows for three days as we inched our way up the rock face.

When I climbed Denali, the tallest peak in North America, my dad and my family flew above us in a, I think it was a Twin Otter or something like that, watching us take our last

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INNOVATION & TECH TODAY | WINTER 2021

step onto the summit. We had timed it with our base camp manager, where they radioed out to this small airstrip near the mountain where my family was waiting and we were on the top. They were flying above us and we were waving our ski poles at the plane and cheering.

In fact, it’s kind of a funny story. I said to my friend, Jeff, I said, “Hey, do you think that they’ll know I’m here? That I made it?” And he said, “Yeah, they’re going to know. You’re the only one waving your ski pole in the wrong direction.”

I&T Today: Oh my God. EW: Yes. Good to have friends.

I&T Today: How has technology helped you over the years, throughout your journeys, watching it grow? I’m sure there are new tools that maybe help make it not necessarily easier, but maybe safer?

EW: Well, when I’m in the outdoors, I use technology, but it’s not very high-tech. It’s like I

use trekking poles to feel my way, somebody jingles a bear bell in front of me, I would say it’s more about the systems that I’ve built. Like when I climb a frozen waterfall, I’m not looking for the blue ice. Like for a sighted person, that’s swinging their tool into the ice. I’m scanning my tool across the face and I’m tapping it very lightly against the face. And I’m listening for the sound of the ice and if they’re good, sounds like a thick chunk.

And then there’s a dong or like a hitting a dinner plate. Those are sharp shattering ice in your face, plates of ice coming off, or big giant refrigerator size chunks of ice coming down, and crushing your partner, below you. So, for me, I’m delicately tapping my tool around listening for the sound. That’s the cool part that people thought you had to see the climb to do these things, but there are always other ways when you develop a system to be able to do things with your other senses, through your ears. Through your sense of touch, whatever it may be. ■

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Health Tech Presented By

A Better Night’s Sleep with a Few Surprising Innovations

The say you can’t put a price on a good night’s sleep, but Eight Sleep has — and it’s worth every penny.

By David Wallach

Liquid temperature control is not a new industry. The idea of using liquid and machines to heat or cool things is an industry that’s been thriving for several decades.

Like many other sleep tech companies, the onset of COVID-19 became the turning point for people who were suffering from “Covidsomnia” and looking for relief.

Sleeping is also not a new idea. From what we can gather, beings have been sleeping since night number one. As a matter of fact, sleeping is one of three pillars of health, together with fitness and nutrition.

From insomnia to hypersomnia, night terrors to the misuse of sleep medications, the phenomenon is being reported and treated not only in people recovering from COVID-19, but in the far greater number of people whose lives have been turned upside down by fear and social isolation.

The science of sleep helps us understand how a good night’s sleep can help everything from your athletic recovery to your mental state. The global sleep market is expected to grow from $430 billion in 2019 to $585 billion by 2024.

The idea of mixing liquid temperature control and sleeping is also an evolving technology that, to date, has been too expensive or unreliable.

Enter Eight Sleep, founded in 2014 with the mission of optimizing the way people sleep.

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INNOVATION & TECH TODAY | WINTER 2021

Then some may be a certain age and their life partner is going through a certain life change.

Sleeping next to her may or may not be like sleeping next to a blast furnace that needs to keep the room in sub-zero conditions to be comfortable.

Comfort. That’s the key; the definition of comfort is as vast as the dreams we have when we finally fall asleep.

The Pod Pro Cover with PerfectFit features thermoregulation technology and health tracking. (Photo: Eight Sleep)

SPECS AND FACTS: Fits seamlessly onto your current mattress — Add the Cover to any 10"-16" mattress, staying securely in place night after night.

Dual-Zone Cooling & Heating — With dual-zone temperature control, set each side of the Cover to anywhere between 55°F-110°F. Schedule on and off times from the Eight Sleep app.

Smart Temp Autopilot — New ambient sensors measuring room temperature and humidity allow the Pod Pro to automatically maintain your ideal thermal environment.

Advanced Sleep Tracking — Individual sleep tracking on each bed side, supporting two sleepers. Metrics include sleep stages, sleep time, toss and turns, and more.

Daily Health Insights & HRV Monitoring — Includes analysis of Respiratory Rate, Resting Heart Rate, and Heart Rate Variability, all key indicators of your physical wellness.

GentleRise™ Smart Alarm — GentleRise silently wakes up each individual with chest-level vibration and gradual temperature change. iOS/Android App — Control all Pod Pro features and review sleep and health insights. Each sleeper can use the app on their own phone.

Eight Sleep Pod Pro Cover is not only comfortable but utilizes technology to make sure your sleep experience leaves you well-rested, comfortable, and ready to take on a brand-new day (or late afternoon if you’re in the music industry).

It comes in a set of boxes that includes the pod, and two different sheet-type thingy’s that zipper together to create “Active Grid Technology” that thermoregulates both sides of the mattress, while water quietly is pumped through a bladder/grid to make the “magic happen.”

Meaning you can have one side ice cold and the other side warm and comfy, all using liquid temperature control regulated from the pod, sending water through the grid to help each sleeper hone in on their perfect temperature.

You don’t have to plunk down thousands for a new mattress. Instead, the Pro Pod Cover fits securely over your current mattress, converting it

to a high-tech sleeping experience. The app is one of the more user-friendly, easy-to-follow apps we have encountered and walks the user through every step of setting things up.

The Eight Sleep Pod Pro Cover does more than regulate your temperature. It learns “how” you sleep and uses the data it gathers to evolve and help you sleep better.

It’s all about integration with the app and biometric feedback. An array of sensors tracks sleep phases, heart rate, respiratory rate, how many times you roll over, how many minutes you are out of bed, and a lot more, for up to two people. All of this data gives you a “sleep fitness score” via the app (both iOs and Android compatible) which assigns a number to how well or how poorly you slept. The higher the score, the better the sleep.

The pod is relatively quiet when it engages.

At first, it was noticeable, but it’s easy to get used to and sounds similar to the heat or AC kicking on.

Is all this worth the $1,600-$2,000 price? Yes. With many products, there is a placebo effect, where you are so excited to have it, your brain convinces you that it (whatever it is) works.

That’s not the case with the Eight Sleep Pod Pro Cover. It worked on day one and continues to help deliver a good night’s sleep for both myself and the “blast furnace. “Clinical studies at UC Berkeley show that temperature is highly effective in improving sleep: 20% people fall asleep faster, up to 20% sleep deeper, and sleep with less interruptions.

As compared to some of the “big guns” in the sleep industry, Eight Sleep Pod Pro Cover is a more affordable, high-tech option that won’t leave you losing sleep over the investment. ■

WINTER 2021 | INNOVATION & TECH TODAY

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Health Tech Presented By

Making Safety a Standard

Is Testing En Masse the Next Logical Step for Employers?

By Patricia Miller While many Americans scramble to find athome COVID-19 tests, some companies are handing them out as a work perk. It’s an idea gaining ground across the country, particularly since government-mandated vaccinations are still being challenged by states around the nation. As staff return to the office or continue to work in high-exposure service sectors, employers have to decide how to keep employees safe.

Many businesses have already started offering free at-home tests. Google began offering free tests in 2020 to its 90,000 staff members.

The tech giant paid more than $50 each in December of 2020, reported Fortune. While the price of testing is coming down, demand is going up and supply is limited.

Laura Pieslewicz, director of Paradigm Site Services, a Paradigm company that has cornered the market in COVID-19 mitigation, has noticed a change in demand since the Omicron variant ramped up in January.

“We’ve seen a dramatic increase in testing and requests for home test kits, you can’t find them right now,” Pieslewicz said.

The federal government has started offering free at-home tests to individuals, but employers are still faced with sourcing mass quantities.

Paradigm offers both on-site rapid and PCR testing and specializes in supplying COVID-19 essentials, including bulk orders of rapid test kits for businesses. The laboratory managed to navigate the supply chain problems impacting much of the sector. “Our company purchased in bulk early and diversified with

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INNOVATION & TECH TODAY | WINTER 2021

multiple brands since supply shortages might affect one brand more than another,” Pieslewicz said.

Paradigm’s high-throughput clinical laboratory can process 5-7,000 PCR tests a day, with results in less than 24 to 48 hours. High-throughput testing is critical to limiting the spread, especially in business environments where infection rates multiply rapidly. When seeking a laboratory partner, consider the breadth of its services, commitment to the client, and, of course, its tech — which often determines how much volume the lab can handle.

Paradigm set the standard for turnaround times on high-complexity testing using these as their “go-to’s” on the bench: The Roche LightCycler 480 is a high-throughput platform offering fully automated, real-time PCR analysis; the KingFisher Flex, is a highthroughput instrument used for consistent

extraction and purification of DNA, RNA, Protein, and Cells; and the Hamilton STAR Liquid Handling System uses air displacement pipetting with patented designs ensuring the highest accuracy in liquid handling steps.

Paradigm credits its driven, innovative staff for the successful re-engineering of the polymerase chain reaction process that led to breakthrough turnaround times. Though pandemic-focused for now, it is shifting to a “full-service” mentality that will continue to offer a variety of clinical testing, including cannabis and mobile testing that brings the lab to the patient.

Employers offering health and wellness perks to their staff should consider incorporating COVID-19 testing en masse, but should keep a few key points in mind. “Do your research.

Make sure you’re following best practices … be fluid with [protocols] as things change,” Pieslewicz said. “Communication with your employees is probably the biggest thing.

Communicate that this is part of an overall umbrella program of health and safety.” ■

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WINTER 2021 | INNOVATION & TECH TODAY

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ANTICIPATED2022

THE MOST

By John Gaudiosi

The video game industry continues to thrive during the pandemic, as more people have time to explore immersive worlds.

2022 is packed with big games, and fans won’t have to wait until the Christmas season to download the biggest titles. There are plenty of big games spread throughout the calendar, including Dying Light 2 Staying Human, Horizon Forbidden West, and Elden Ring in the first two months of 2022.

Here are some of the most anticipated games of this year:

GAMES OF

Tiny Tina’s Wonderland

(2K, Gearbox Software, March 25) With a new Borderlands movie hitting theaters this year, gamers get a brand-new offering in the bestselling franchise’s universe with this role-playing adventure featuring one of the most popular characters.

2K listened to fan feedback from its popular Tiny Tina’s Assault on Dragon Keep Borderlands DLC and has crafted an entire game around this RPG concept. Players will assume the role of the Fatemaker, pick a class, and go on a virtual Dungeons & Dragons-inspired adventure complete with an endless bounty of loot and guns to customize.

LEGO Star Wars: The Skywalker Saga

(Warner Bros. Interactive Entertainment, TT Games, April 5) The sixth installment in this tongue-in-cheek cooperative gameplay experience tells the entire journey of the Skywalkers across six Star Wars films. This being LEGO Star Wars, there’s plenty of family-friendly humor along the way, as well as lots of cool ships, weapons and gadgets to build. The largest game in the franchise features 20 unlockable planets and over 300 characters from the films.

With everything from lightsaber battles to dogfighting in X-Wings, this game is a musthave for Star Wars fans.

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INNOVATION & TECH TODAY | WINTER 2021

Saints Row

(Deep Silver, Volition, August 23) Hollywood loves the reboot, and this year the game industry has multiple reboots on the way, including Dead Space and Saints Row. Developer Volition is toning things back a bit with this game, which eliminates the roman numerals and global objectives. The action promises to still be as over-the-top as previous installments, but the focus is on taking over the American Southwest city of Santo Ileso. All that’s standing in your way is rival gangs like Los Panteros and the Idols, as well as Marshall Defense Industries.

Fortunately, you have an arsenal of weapons, vehicles (including choppers) and gadgets to help in your endeavors. Design your own boss and recruit a gang, while building an empire of businesses district by district — taking out anyone who gets in your way. There are nine districts to conquer alone or with a friend — and co-op missions count towards your personal progression.

Redfall

(Bethesda Softworks, Arkane Austin, Summer 2022) Developer Arkane Austin wowed critics and gamers alike with the frenetic original action shooter Deathloop last year on PlayStation 5. Now it’s got another completely different wild ride in Redfall, which comes to PC and Xbox this fall. In this open-world shooter, up to four players convene in a Left 4 Dead-style co-op action-adventure to slay vampires and their evil minions in the quaint town of Redfall, Massachusetts. All that stands in the way of eternal darkness is an elite team of vampire slayers: cryptozoologist Devinder, telekinetic Layla, combat engineer Remi and sharpshooter Jacob. It’s worth noting these aren’t your typical vampires, as scientific experimentations have given rise to an assortment of bigger and more deadly creatures to take out.

WINTER 2021 | INNOVATION & TECH TODAY

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ANTICIPATED2022

THE MOST

GAMES OF

Avatar: Frontiers of Pandora (Ubisoft, Massive, Fall 2022)

After a 13-year wait, fans of James Cameron’s Avatar franchise finally have a new movie this December, as well as a huge new role-playing game from Ubisoft’s Massive studio. The new game, which tells a stand-alone story set on Pandora, allows players to fully immerse themselves in the Na’Vi culture. Players will battle against the evil human RDA (Resource Development Administration) in the Western Frontier of Pandora. This journey to new lands opens up an assortment of new creatures to ride on the ground and in the air, as you take on the machines created to destroy Pandora.

Disney was so impressed with this Avatar game that they awarded Massive a new Star Wars RPG, so that’s saying a lot.

Gotham Knights

(Warner Bros. Interactive Entertainment, WB Games Montreal, Scheduled 2022) The Batman Arkham game franchise stands out as one of the best-ever interactive adventures featuring the Dark Knight. Now that Batman is dead in this universe, WB Games Montreal is picking up the pieces with a new co-op game featuring the remnants of the Batman family. There’s combat and weapons specialist Red Hood, stealth guru Robin, hacking expert Batgirl and the acrobatic Nightwing. A new expansive, criminal underworld has swept the streets of Gotham City, and it’s up to you and a friend to clean up the streets. The game features the same type of varying missions that incorporate solving mysteries using your brains to taking out super villains and their minions with sheer brawn, along with the latest vehicles and weapons available. Looks like another dark and rich adventure through Gotham City.

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INNOVATION & TECH TODAY | WINTER 2021

No Holds Barred How Entrepreneur and Bar Rescue Star Jon Taffer is Helping Bars Deal with Labor Shortages and Inefficient Management Techniques

By Charles Warner

Photo: Vivien Killilea Best

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Jon Taffer is best known for his reality television series, Bar Rescue, which follows the successful entrepreneur as he revitalizes failing bars and nightclubs across the United States with a brusque, nononsense, and confrontational attitude intended to goad the owners and staff into making drastic changes. The eighth season focuses on Las Vegas, Taffer’s residence and a city whose hospitality industry was decimated by the COVID-19 pandemic.

Due to the ongoing labor shortage in the U.S., Bar Rescue’s Jon Taffer has been actively exploring ways to use innovative kitchen technology in his new Taffer’s Tavern restaurants.

The bars featured on the show are already in dire financial and operational change to situations by the time Taffer intervenes. Data shows that more than half of the bars featured have remained open.

Due to the ongoing labor shortage in the U.S., Taffer has been actively exploring ways to use innovative kitchen technology so that 60% fewer employees are needed in the kitchen, while still offering higher food quality and higher consistency. Innovation & Tech Today’s sister publication, Residential Tech Today, recently chatted with Taffer about his career, management style, and experiences with kitchen tech. The interview has been edited for length and clarity.

Innovation & Tech Today: Did you have a feeling in the beginning about how popular Bar Rescue would be?

JT: That’s a great question. I haven’t been asked that question. No, honestly, I thought I’d do a pilot and go home. That’s the absolute truth, and I never expected this. What was most important to me was creating an honest show. I really thought a lot of reality TV wasn’t very real, and I wanted to do something that was real.

We always tried to create a dramatic show, but a show that had some intelligence to it. That’s how it all started.

I&T Today: Your show appeals to such a wide demographic; what’s your recipe for success?

JT: You know, I think the show is about humanity. It’s very Shakespearian. The First Act is a person in trouble. Second Act, they resist

Photo: Eric Jamison/Studio J Inc

change. Third Act, they start to transform themselves. Fourth Act, they redeem themselves. Fifth Act, happy ending. We can all relate to people struggling. We can all feel good about people redeeming themselves and accomplishing something and digging themselves out. I think that is what Bar Rescue is.

I think it’s a story of people who are in trouble, who, whether through my guidance or through their own spirit, pull themselves out and succeed. I think that’s a story that’s appealing to us all. I happen to do it in bars. I thought I was doing a bar show. Now, 10 years and 200 episodes later, I’m telling the story of people who are in crisis, and how do we get them out of it? And that’s why I think it’s successful, because it does have that depth to it.

I&T Today: I think people watch it from the comfort of their couch, but they see a little bit of themselves, and think maybe they could do more with their business or their life, and they feel an emotional connection.

JT: Well, let me give you an example. In the past three weeks or so I received an email from an officer in the Royal Air Force telling me how they employed my tactics in their training. I’ve received emails from teachers telling me how

they use self-accountability in the classroom. I receive emails from marketing professors, doctors… I can’t tell you how many professions I received emails from with people saying that the principles that we teach really apply to their businesses. I think it’s that relatability. Even somebody who’s not a bartender relates to the struggle. Also, very often, there’s a mom and a dad involved… their kid’s involved… a partner’s involved. It makes the show relatable to everyone.

I&T Today: That’s a really good point. A lot of times restaurants are family businesses, aren’t they? And working with family isn’t always easy, is it?

JT: Not at all. By the way, 70% of the million restaurants across the country are owned by single-unit owners, which means, you’re exactly right; they’re mom-and-pop businesses.

I&T Today: COVID-19 has clearly been a huge challenge for bars and restaurants. They really had to pivot during the pandemic, didn’t they?

JT: Well, we had no choice. We use the words “market disruption,” but market non-function was what it was. It changed our whole revenue

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No Holds Barred it. So, you bet I’m under the gun. You bet I’m aggressive. I have to be. There’s this clock ticking in my head every second.

I&T Today: So, tell us about Taffer’s Tavern. How are you using technology to make these restaurants more efficient?

El K’Rajo, profiled in 2018 on Bar Rescue: Operation Puerto Rico, shown after renovations.

Photo José Rodrigo Madera for Paramount Networks

model. While Amazon has changed the distribution model for so many products from the retail space to online, this changed the distribution model for restaurants to “delivery,” “to go,” and “curbside pickup.” It seems like a change that would have happened over time anyway, but the pandemic forced it.

I&T Today: Technology has always played a big role in food and beverage. How has the pandemic pushed it further along?

way people need to lead if they are inherent leaders, is what is authentic to them. On Bar Rescue, I do about a 60-day project in three and a half days. I’m under unbelievable pressure every minute that I’m there. These people’s lives are on the line. They’re counting on me. I’m their last chance. They’re losing their house.

Their kids are at home that don’t have any money for school. I mean, it’s a nightmare what I walk into, and I have three and a half days to fix

JT: Technology, even in the home today, when you look at home sanitation, it’s air scrubbers, right? It’s different floor scrubbers. It’s different HVAC systems and filters. It’s all sorts of technologies now that make our homes safer and make our schools safer. It’s an interesting time because I’ve never seen technology so attached to day-to-day safety like it is now. Even companies like Big Ass Fans now have ultraviolet scrubbers in them. Nobody ever thought of that until [COVID-19]. So that’s really, really exciting.

I&T Today: Going back to your leadership style, some might say you’re a little “in your face,” but I think viewers really enjoy it because you get to the point. Is that leadership style something others can emulate?

JT: I think it has to be authentic. I’m not sure one can be trained to inspire. I think that the

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Big Mike’s in Denham Springs, Louisiana was profiled during season 5, in the episode entitled ”Bar Over Troubled Water.“ Photo Bryan Tarnowski for Paramount Networks

JT: The first location is in Alpharetta, GA, and we’re also building in DC and Boston and working on sites in Tampa and several other markets. We’re in major growth mode. Taffer’s Tavern was created back when we were dealing with similar challenges to what we’re facing today, but due to different circumstances. We couldn’t find restaurant employees two and a half years ago. Unemployment was so low that restaurant employees couldn’t be found. We had a real crisis, and I’m was going to my friends’ restaurants – the casual dining sector – and none of them could staff their kitchens. So, I said to myself, could I create a restaurant using technology, robotic cooking, computerized cooking, combi ovens. Could I create a restaurant that has 60% fewer employees in the kitchen with higher food quality and higher consistency? If I could do that, then that would completely change the economic model of restaurants. I went to work in test kitchens for about a year and a half, working with sous vide food products, working with combi ovens, special cooking techniques, water ovens, and all sorts of technologies, getting all of the menu items and cooking techniques perfected. I

Photo courtesy of PARAMOUNT NETWORK

partnered with a company called Middleby, who produces the Brava oven, which is a home version of a TurboChef, Frymaster, and a bunch of other great technologies. Then I partnered with a company called Cuisine Solutions, who’s the world’s expert at sous vide, the vacuum cooking bag cooking technique. Working with Cuisine Solutions and Middleby, I was able to put both technologies in the same room with me and completely redesign a kitchen. Our kitchen doesn’t have a traditional stove or oven, so it doesn’t need an exhaust hood! What we will do is take a very high-end piece of steak, supplied by a particular ranch in a particular style, so it is very high quality. We’ll put that steak in a special plastic bag, we’ll vacuum seal it with no air, and then we’ll put it in the circulating water oven at 135 degrees. The water brings the meat up to 135 degrees, which is perfect – medium-rare. When that perfectly cooked steak is ordered at the restaurant, it comes out of the water and goes into a special combi oven that uses 4% microwave to warm the center and infrared light technologies to char the outside. Four minutes later, it’s the best steak you’ve ever tasted. So, then we said, okay, can we do this with fish? Can we do this with other proteins?

Jon Taffer’s brusque, no-nonsense, and confrontational attitude often helps goad the owners and staff of struggling businesses into making drastic changes to the way their bar is run.

really, really proud of the food quality that we’ve attained. We can have a 220-seat restaurant packed on a Saturday night with two people in the kitchen. I’ve heard of six-minute ticket times, seven-minute ticket times, where other restaurants for those 220 customers have seven people in the kitchen, and they’re running 20-minute ticket times. We have twice the table turn at half the labor costs with a far higher level of quality, all by leveraging technology.

I&T Today: For the properties you’ve worked with, how important are entertainment systems like karaoke, music, or TVs?

JT: There are thousands of people in Silicon Valley, in the technical world, trying to take business away from every brick-and-mortar company. So, as an industry, we have to understand, whether you’re selling widgets or hamburgers, that the four walls of your business better darn well provide a reason for people to come to it. What’s on my video system? Can I create a reaction? Can I create a smile? Can I create relevancy for the consumer through my environment? So, when they come there, they feel that there’s a reason why they come there. If you don’t feel those things, you have no reason to come. Then, you’ll click it rather than buy it in person. I look at things like Atmosphere TV, which is a free service with 40 or 50 different channels. They have all of this video content that you can target to the demographic of your business. Music, too. You don’t go to a place that plays corny music. Music defines who we are.

When you look at things like Atmosphere TV, music programs, the way staff behaves, the kind of interaction that’s caused by staff, we must get people to react to us. My first book “Raising the Bar” is all about the science of reaction management. The premise is: I don’t sell food. I sell reactions. I achieve it through food because when that food hits the table, you either sit up or you don’t. If you don’t do it right, then “quick” wins. When “quick” wins, then either the revenues go away from you altogether or you have a new partner – the guy who’s delivering your product through the click, and your profits are done. Either way, we have to beat the click.

And the way to beat the click is through the four walls of the business and providing relevancy. x

I&T Today: That really does sound like the kitchen of the future.

JT: It is. We developed our menu, and we’re

Photo courtesy of PARAMOUNT NETWORK

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DX Racer Air Series — DXRacer Air Series was built from the ground up on a signature ultra-breathable mesh, replacing the traditional foam and leather upholstery to keep cool through long gaming sessions. A durable suspension spring system, built-in adjustable lumbar support, and an exclusive memory foam headrest come together to lead the next generation of gaming chairs. $499 (D7200) & $469 (D7100) Insider Connected from Stern Pinball — Insider Connected is the greatest advance to pinball in decades, enabling players to interact with the game and a global network in a variety of ways. It presents professional operators with a robust set of tools to drive location play, build player loyalty, analyze performance, make adjustments remotely and maintain machines. Free ($40/year for All Access)

EVGA X20 Gaming Mouse — EVGA brings you the world’s first triple sensor mice with dual LOD sensors, paired with a Pixart 3335 optical sensor on the X20. Most gaming mice use the mouse’s primary sensor or an additional LOD to detect the lift-off distance, while the EVGA X20 uses a more advanced 3-Dimension Array Tech. This system uses a triple sensor algorithm to detect the position where you lift the mouse off a surface and put the mouse back down, achieving the shortest and most accurate lift-off distance. $75

AKG Lyra — Whether you’re podcasting, making YouTube videos, live streaming, or recording your next hit, easily do it all and sound like a pro with the AKG Lyra Ultra HD, multimode USB microphone. For more than 70 years, the world’s greatest recordings and performances have been captured through AKG microphones; now it’s your turn. Simply plug Lyra into your PC, Mac, phone, or tablet and you’re ready to go. $149

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Lenovo Legion Tower 5i — The Legion Tower 5i Gen 6 Desktop is tower gaming refined.

With an 11th Generation Intel Core i7-11700 Processor with vPro, a Windows 11 operating system, and an NVIDIA GeForce RTX 3070 8GB graphics card, the Legion Tower 5i offers unparalleled game performance. Stream and record gameplay easily with Intel Quick Sync Video and store dozens of games with a one TB 700 RPM HDD and 512 GB PCle SSD. And if that’s not enough, a dual hard drive configuration is available.

Starting at $1,630

NVIDIA 3090 GPU — The GeForce RTX 3090 is a big ferocious GPU (BFGPU) with TITAN class performance.

It’s powered by Ampere — NVIDIA’s 2nd gen RTX architecture — doubling down on ray tracing and AI performance with enhanced Ray Tracing (RT) Cores, Tensor Cores, and new streaming multiprocessors. Plus, it features a staggering 24 GB of G6X memory, all to deliver the ultimate gaming experience. Starting at $1,499 EPOS I Sennheiser GSP 600 — Engineered to deliver competitive edge-boosting performance, the GSP 600 delivers high audio fidelity and exceptional realism with precise accuracy. The microphone’s flexible lift-to-mute boom arm allows for the best voice pick-up position and its ergonomic design delivers comfort for long gaming sessions. $149

Dustsilver Cyberpunk Swappable Gaming Keyboard — This gaming keyboard features everything you need and then some. With fully replaceable mechanical switches, PBT keycaps, and an all-over dye sublimation, it’s also quite the eyecatcher. The switches come in black, blue, red, and brown — and a full set of each color comes in the box. The keyboard also offers three-way cable routing to work with whatever setup you have. $129

Asus ROG Flow Z13 — The Asus ROG Flow Z13 is the CES 2022 Best Gaming Laptop winner and a top pick for gamers on the go.

The ASUS notebook PC features an AMD Ryzen 9 processor and 16GB of RAM for uninterrupted gameplay at high-resolution settings.

The NVIDIA RTX3050 Ti V4G graphics card produces high-quality visuals. The 2-1 in one display may be the most innovative feature of the laptop, essentially acting as a Surface Pro for gamers. With a 13.4-inch WUXGA display and a weight of 2.9 pounds, the ROB Flow Z13 is compact and portable while still being robust. $1,490 Backbone Mobile Controller — Portable mobile gaming is getting a boost with the addition of a controller that clips directly onto your smartphone. The Backbone Mobile Controller can record and edit game clips, has plug-and-play capability for iPhone, and has the lowest latency of any gaming device for iPhone.

The controller will also consolidate all your games with an included app. One month of XBOX Game Pass Ultimate is included with purchase for new members. $100

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Tech for Boomers: Prepping for a Generation of Tech-Savvy Seniors

By Aron Vaughan Baby boomers are among the last generations not considered “digital natives,” but they were the first generation to integrate technology into their everyday lives. The post-WWII generation born between 1946 and 1964 essentially defined the tech-centric world we live in today.

Microsoft and Apple revolutionized personal tech by pioneering the first personal computers, leading to the technology in smartphones that later generations couldn’t live without — just try taking TikTok away from the modern teenager and they will exhibit symptoms concerningly close to withdrawal.

Founders of the respective companies, Bill Gates and Steve Jobs were both born in 1955, placing them squarely in the middle of the baby boom. The rise of arcades and personal game consoles is also attributed to “boomers” as later generations unaffectionately call them.

Of course, boomers still stood on the shoulders of giants like Alan Turing, the man who formalized the concepts of algorithm and computation with the Turing machine, and J.C.R. Licklider and Bob Taylor, the creators of ARPANET. But if these people of the silent generation laid the foundation for today’s technology, the men and women of the baby boomer generation built the house on top of it in which we now all live.

reality, seniors are a crucial demographic, and are in many ways drivers of the tech market.

Pew Research data show that 68% of seniors own a smartphone, 58% use social media, and 11% use their phones as the primary way of accessing the internet.

Tech usage is also climbing among seniors.

Facebook use by people aged 58-76 has doubled since 2015. A National Retail Federation study found that two-thirds of baby boomers have bought items online or used a pick-up in-store option. Of those, “63% said it improved their overall shopping experience,” a reporter from NRF said.

while they’re grocery shopping in stores, and yet another 52% prefer shopping online over physical stores during the holiday season. It’s clear that boomers are not only tech savvy, they are driving the market with their choices.

All this is to say that, in addition to owing seniors for the innovations now considered essential, businesses in the tech space have a powerful financial incentive to cater to them.

ElliQ Data show that that having a close community and network of friends and family is one of the biggest factors in overall health in later years.

Isolation has become a more prevalent issue for

ElliQ is a digital assistant for seniors that takes the concept of devices like Alexa and Amazon Echo to the next level. (Photo: Intuition Robotics)

Now, as boomers reach retirement age, it’s time the technology they helped develop gives back, like a prodigal son returning home to take care of his parents in their later years. What is the tech market doing for the boomers who helped create it?

Boomers are Driving the Market There is a misconception that seniors don’t use social media, streaming sites, or the latest smartphones. New tech is perceived as a young man’s game, with companies pushing the latest 4K cameras for Twitch streaming and the newest graphics cards for online gaming. In

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The post-war generation has a collective buying power of $2.6 trillion. Factor in that according to Deloitte and AARP, 47% of baby boomers rely on Cyber Monday for their holiday shopping, 41% use digital coupons

all age groups in the past decade, and the COVID-19 pandemic has only exacerbated the problem. Fortunately, live video and greater access to Wi-Fi have allowed families to spend more time together — even if it isn’t in person.

connected life

Physical therapy is the newest application for virtual reality.

(Photo: Neuro Rehab VR)

traditional necklaces used to alert medical personnel of a fall or other health issues.

The WellBe Health Alert smartwatch is a waterproof medical alert smartwatch that monitors falls, tracks vital signs, and has a built-in virtual medical assistant feature.

Having access to this information in the home has become a gamechanger for seniors who want to continue to live independently.

Now, the tech industry is taking virtual communication to the next level with robots that interact with people using the latest AI. One such company is Intuition Robots.

Founded in 2016, the company aims to help seniors stay connected and engage in healthy behaviors. Co-founder and CEO Dor Skuler called its debut product, an AI powered robot named ElliQ, “a sidekick for happier aging.”

ElliQ can do everything a smartphone can, and more. The robot is equipped with an advanced voice-user interface, and can be asked to call a loved one, check the weather, or bring up the latest local news. ElliQ also initiates conversation, tells jokes, and inspires users to engage in healthy activities.

“I talk to ElliQ like she’s a friend,” ElliQ owner Juanita said. “ElliQ is interested in my feelings and wants to know if I slept well.”

Users also said the robotic sidekick reminds them to take medication, check their blood, pressure, and take time to meditate and do breathing exercises.

VR Rehab Virtual reality is being used in many different fields from engineering to education. One of the newest applications of the technology is

healthcare for seniors — specifically physical therapy. Founded in 2017, Neuro VR uses machine learning to create customized PT sessions for patients who have had a stroke, brain or spinal injury, or have neurodegenerative diseases.

The virtual reality system employs the science behind neuroplasticity to come up with targeted therapy based on the patient’s needs and ability level.

Neuro VR sessions also change over time as the system collects more data and tailors new exercises to patients based on previous metrics, resulting in faster rehabilitation.

Wearable Alert Systems One of the most important pieces of tech seniors can get a hold of is a wearable alert that allows them to live independently for longer. Remember the Life Alert commercial that played incessantly on television for decades?

Smartwatches that send real-time data to a patient’s doctor and family have officially made products like that obsolete.

The fact that it comes in a sleek design and has a number of extra features like GPS tracking and emergency call capability makes the band the perfect accessory and tool for senior citizens — or anyone who wants to monitor their health from the comfort of home.

In a post-pandemic world, innovation in technology for seniors like wearable health monitoring gear, personal robot assistants, and cutting edge rehab software is giving people back the most important things in their lives: family, friends, health, and independence. And, it’s only right, considering that these now senior “boomers” paved the way for the technology in the first place. ■ WellBe Health Alert smartwatches are allowing seniors to live independently for longer and giving family members more peace of mind. (Photo:

HandsFree Health)

Many seniors even avoid wearing the

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The Hottest Tech, Topics, & Trends at CES 2022 The Consumer Electronics Show is not just about new products and gadgets (even

though those are great.) The real news of

Automotive Technology

Vehicle technology was front and center at the show, with more than 190 automotive companies exhibiting including BMW, Hyundai, Indy Autonomous Challenge, Stellantis, and VinFast, Vietnam’s first automaker.

the week requires you to read between the lines.

This event is the single best location to find out how our future will look — and drive. If you want to know what the world’s top

scientists, engineers, developers and more

are working on, then you need to be at CES. CES 2022 featured transformative

technologies that will spur business and

shift markets, with major brands including Bosch, Canon, Hisense, HTC, LG

Electronics, Nvidia, Samsung Electronics, Sony, Panasonic, and Qualcomm.

With more than 45,000 attendees, CES

2022 was able to successfully gather the industry together in person with praise from the US Travel Association on the

show’s protocols. Health protocols were put in place for in-person attendance,

including proof of vaccination, required masking indoors, testing, and social distancing measures.

Photos courtesy of CES 2022

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Digital Health

The latest in telemedicine, connected health devices, and improved health features on wearables were highlights, allowing consumers to take better control of their own health with exhibitors such as Abbott, Essence, and Baracoda Daily Healthtech.

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Artificial Intelligence

Prevalent throughout the show was artificial intelligence, making products and technologies smarter, more efficient, and customizable, advancing nearly every major industry from agriculture to healthcare, automotive, manufacturing, and entertainment. Companies included John Deere, featuring the first fully autonomous tractor, and Beyond Honeycomb, with an AIenabled robot to prep and cook customizable meals.

Gaming

The gaming sector is always a hot topic at CES, and 2022 was no exception. Sony made a keynote speech to introduce their VR2 for the Playstation. Nvidia was there as always to discuss graphics cards and their latest developments and the supply chain crisis.

Gaming accessory companies were out in full force as well with everything ranging from home racing arcade sims to various peripherals and gaming computers.

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The Hottest Tech, Topics, & Trends at CES 2022

Robots

Robotics seems to always be a standout at CES. Engineered Arts was on hand to unveil its humanoid modular robot. Bosch reported they are working with NASA on future space-bound robots as well as a variety of other things. With a looming labor crisis, it’s hard not to see this field beginning to grow exponentially over the coming years.

Startups

More than 800 startups from 19 countries were featured in Eureka Park, the startup hub for CES 2022, including the SkyDrive air taxi; ScenTronix with its EveryHuman algorithmic perfumery; and Orbisk, an AIpowered fully automated food waste monitoring system. The Venetian Expo also featured a first-time European Pavilion highlighting the latest tech advancements from Europe.

Keynotes

The CES keynote stage featured leaders across global industries. Top executives delivered addresses including J.H. Han, vice chairman, CEO, and head of DX (Device eXperience) division at Samsung Electronics; Mary Barra, chair and CEO of General Motors and Robert B. Ford, president and CEO of Abbott, the first healthcare keynote in CES history. Emmy-award winning FOX Business anchor Liz Claman and owners of Sierra Nevada Corporation (SNC), Eren and Fatih Ozmen, spoke during the CES Leaders in Technology Dinner.

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BROUGHT TO YOU BY LIMITLESS INNOVATIONS

Stay Charged & Connected, but Not to the Wall Learn how to enjoy your post-pandemic life with a full phone battery.

In a world where there is always a new release, update, or upgraded phone announcement coming out, it is harder than ever to keep up with the devices that live in our hands. The charging capabilities alone have changed dramatically over the last 5 years and the average individual likely doesn’t know what the technical specifications flaunted by manufacturers mean or how to best utilize them.

Stepping into a post-pandemic world, people are leaving their homes, planning trips, working remotely, or doing anything to feel like they are living again, and in our down time we are consuming more content through our screens than ever. In fact, a study by ZDNet suggests that Millennials in America spend an average of 5.7 hours on the internet, which is close to half of the 10 hours that Gen Zs spend on their phone daily. With that type of usage, battery life is bound to shrink, but how can we solve the problem without having to be tied to a wall? A portable power bank is the answer and ideally you want one that works with a variety of electronic devices and charging methods.

Let’s first talk about some of the most common and important technical specifications to look out for as it relates to portable charging.

Battery Capacity The mAh (milliampere/hour) value directly relates to the battery life of a device, how

PowerPro Go

PowerPro Go

much power it can store, and how long it can run. This goes for the mobile device you are charging as well as any electronic that has a built-in battery. The latest phone releases from Samsung, iPhone, and Sony feature battery sizes that range from 4,000-4,800mAh. Knowing this, you can assume that a 10,000mAh power bank can charge most phones up 2-3 times depending on phone usage while charging.

Charging Methods & Speed What people really want to know is how fast will their phone charge and that depends on which charging method you choose, how much output power the charger has, and how much power your device can accept. As a rule of thumb, the higher the wattage (W/ watts), the faster the charge will be. The three standard ways to charge a device today are: 1. USB: The original charging standard still used by most electronic devices on the market. The USB charger that comes with devices typically has a 5W output, but the fastest charge a USB port can support is 18W Quick Charge.

2. USB-C: The newest charging standard which features Power Delivery (PD) for the fastest possible charge to compatible devices. Smartphones and cameras can accept 18-27W and tablets and small laptops can accept 27-45W, all the way up to 100W of power.

3. Wireless Charging: The capability of wireless continues to improve and there are power sources that can provide 5W, 10W, or even up to 15W of power through inductive charging, depending on the wattage that your device will accept.

Knowing all these variables, it is time to choose the right portable charger that provides both adequate power and universal capabilities to charge virtually any mobile device, from anywhere.

The solution by Limitless Innovations is the PowerPro Go. This dual-purpose charger can function as both a wall charger and a portable power bank with a 10,000mAh battery.

Including all three of the standard charging methods outlined above (18W USB port, a 18W USB-C port, and a 10W wireless charger), this is the ultimate answer to curing “low battery anxiety” when you need a back-up power boost. Power banks must be recharged, too and PowerPro Go makes that task easier by recharging itself while plugged into a wall outlet and displaying a digital power indicator to the exact percent.

Do yourself a favor and equip yourself with a reliable, high-power charger that enables you to charge up both at home and on the go.

To learn more about charging solutions from Limitless Innovations, visit www.limitlessinnovations.com.

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Limitless Total Desk — Featuring a faux leather desktop, this workstation adapts easily to any environment with four adjustable heights, a 90-degree tilt, and a storage drawer for stashing pens, pencils, paper, and more. The removable book stand provides the perfect perch for more than just a book (we’re thinking a second screen, notepad, or phone). Just pop it into the accessory slot when you need a second surface or keep it safely stowed away under the desk for later use. $60 Google Pixel 6 — After a hiatus in 2020, Google is back with the newest version of its flagship smartphone: the Google Pixel 6. The new edition is powered by Tensor, Google’s first proprietary processor, and features a 6.4-inch display with 1080 x 2400 pixel resolution. It has a 50MP wide lens, 12 MP ultra-wide lens camera, and boasts an impressive all-day battery life with 15 hours of talk time and 11.5 days of standby time. With professional editing apps and fingerprint security, the Pixel 6 offers a customized, unique-to-you experience paired with top-quality specs.128GB 8GB RAM $565, 256GB 8GB RAM $900

BenjiLock Fingerprint Bike Lock — With a unique and sleek design, BenjiLock features a highly secure rating of up to 18,000 lbs. of cut resistance, stores up to 10 fingerprints, unlocks with a fingerprint or key, is weatherresistant with an IP65 enclosure, can last up to a year on a single charge, and comes in a sleek 'Matte Black' finish. It’s a perfect addition for the commuter and on-the-go rider. $80 Blue Tiger Solare Headset — The Solare headset is the world’s first solar-powered communications headset for hands-free driving. The Solare Headset harvests light from any source — indoor or outdoor for continuous use without the need to recharge a battery. Targeted to the demanding needs of road warriors, such as truckers, professional drivers, commuters, and long-distance travelers, the Blue Tiger Solare military-grade Bluetooth headset combines patented solar technology for virtually unlimited use without recharging. The device has 97% noise cancelation technology and high-quality speaker components — all powered by a flexible solar cell for a seamless driving communications experience. $220

Flare 3.0 Yagi Signal Booster Kit — The SureCall Flare 3.0 Signal Booster kit with Yagi Antenna is one of the most powerful, yet affordable signal booster solutions for your home or small office. It features a sleek, aesthetically pleasing internal unit that boosts and broadcasts the signal received from the outside yagi directional antenna, which you’ll need to mount on a pole on your roof, in order to receive the best possible initial cell signal. The SureCall Flare 3.0 with Yagi Antenna is ideally suited for situations where you have a weak to medium outside signal, and are looking to cover a small to medium-sized space inside of the building. $380

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With a rich history of innovation and an ambition to be carbon neutral by 2038 – 12 years before the UK target – Manchester is ahead of the game and already creating significant business opportunities to lead as a green, sustainable city of the future.

A city region with major development projects and over £1 billion of green investment opportunities including future transport, energy and retrofitting; Manchester offers pioneering US companies with opportunities to commercialise fresh ideas. Gain access to:

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FEATURE STORY

Steve-O Entertainer/Entrepreneur

Chats Jackass Forever, Content Creation, and Stunts That Get Wilder With Age

By Corey Noles

Photos Courtesy of Steve-O

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FEATURE STORY

More than 20 years ago, a young man walked onto our screens in a black

t-shirt with a grin that spelled trouble.

He was holding a bottle of water

containing a goldfish. Steve-O was his name.

He promptly drank and regurgitated the goldfish, and it started swimming. That was the world’s introduction to Steve-O. Through years of outlandish (and occasionally gross) stunts, he has a name and face that are instantly recognizable. No matter who you are or where you live, odds are that you’ve witnessed him doing something that carefully teetered the middle ground between insanity and hilarity.

While the wild Steve-O is still there, in recent years we’ve begun to see the creative side in a different way. He, Stephen Gilchrist Glover, has become more than an entertainer. Now, he’s taking the stage as an entrepreneur with a renewed spirit and insight on himself both as Steve-O the entertainer, and Glover, the man.

Following a years-long, very public battle with substance abuse and a variety of new endeavors, America’s favorite punching bag has found himself in a career resurgence fueled almost entirely by his own entrepreneurship.

With Jackass Forever just hitting theaters, Steve-O finds himself the busiest he’s ever been.

From his top-rated podcast “Wild Ride! With Steve-O” to The Bucket List Tour, he is finding a new path — and some new passions.

Steve-O built a tricked-out mobile podcast studio where he interviews his guests — and he has had some impressive guests. Post Malone, Tony Hawk, Shaq, Tom Segura, Mark Cuban, and nearly 100 others have joined him on the show — and they all make for great listening.

Jackass Forever is nothing to glaze over either.

Between Celebrating the joy of being back together with your best friends and a perfectly executed shot to the dingdong, the original Jackass crew return for another round of hilarious, wildly absurd, and often dangerous displays of comedy with a little help from some

Over the years, Steve-O has moved from Jackass star and “Wild Boy” to entrepreneur, comedian, and podcaster. All while continuing to embrace his innate daredevil spirit.

(Photo courtesy of Paramount)

exciting new cast members. Johnny and the team push the envelope even further in Jackass Forever.

Innovation & Tech Today recently had the chance to sit down with Steve-O and chat about his career, his craziest stunts, and how all of those things led him to where he is today.

Innovation & Tech Today: When I look back at how you guys started on MTV, I think of the Jackass crew as pioneer content creators.

Just a group with a camcorder putting out raw, barely edited footage. Did you ever see that type of content becoming the mainstream like it has?

Steve-O: Everyone who was serious about skateboarding in the ’80s and or ’90s got a major head start at content creation, albeit with crappy VHS video cassette tapes. Skateboarding was the only activity that inspired almost all of its practitioners to film and edit videos of themselves (in hopes of landing sponsorships.)

Professional skateboard videos were loaded with crazy shit long before Jackass came around.

It was actually a skateboard magazine called Big Brother, and the videos it produced, which gave birth to Jackass. I never doubted that the stuff we did for the Big Brother videos would be popular with a mainstream audience. I just never believed the stuff we were doing would ever be allowed on television. In fact, it wasn’t, but we found creative ways to operate within the rules we were forced to follow.

I&T Today: This last couple of years, you’ve seemed like a guy still rising to his peak but with a renewed energy. Do you credit anything specific for that?

Steve-O: Thanks for the kind words! The main thing I credit for everything I have going on now is finally getting off my ass, learning how to edit videos properly on a computer, and starting my YouTube channel back in 2013. That allowed me to take charge of my own career, no longer needing permission from network or studio executives to do anything.

I&T Today: I know you released an NFT earlier last year. Any thoughts on giving that a try again?

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Steve-O: When I heard some of the crazy numbers being attributed to the sale of NFTs, and then spoke with Mark Cuban on my “Wild Ride! with Steve-O” podcast, I had to give it a try. Sadly, it seems I’m not quite popular enough to generate the kinds of numbers I saw in the news (and that’s putting it really mildly), but there’s no reason I shouldn’t keep trying to sell more!

Steve-O: I don’t have to reconnect with the Jackass crew to dread what I might do to myself, but being with all of the guys certainly intensifies that dread!

I&T Today: How much time and planning do you put into a new stunt?

Steve-O: That totally depends on the stunt. For some, there is quite a lot of planning, but for others, it’s zero.

I&T Today: How has it been aging and going back to make Jackass Forever?

Steve-O: Ha! I’m pretty sure aging sucks, no matter who you are! With that said, I’ve been getting by surprisingly well, so far. I’ve managed to avoid any permanent debilitation, and I never stopped doing high-level stunts. Of course, all of my most serious injuries have happened within the last five years … I honestly don’t know if that’s because I’m becoming frail, or because I’ve kept raising the bar with my stunts. Probably both, and I think it’s safe to say that’s why Jackass Forever involved so many trips to the hospital.

I&T Today: I’m sure it’s great to reconnect, but is there ever a sense of dread for what you might do to yourself?

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(Photos courtesy of Paramount)

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FEATURE STORY / Steve-O

Photos Courtesy of Steve-O

I&T Today: If you could take back any one stunt you’ve done in your career, what would it be?

Steve-O: There’s no stunt I would want to take back, but there were a bunch I wimped out on, that I’d love another crack at.

I&T Today: On the flipside, is there one that is an extra special memory?

Steve-O: To answer that honestly, I have to sound like a real douchebag because I have so many special memories of my career; it’s staggering. I can’t even express the gratitude I feel for the life I’ve managed to live. It’s truly fucking insane how many lives worth of experience I’ve squeezed out of this body.

I&T Today: You’ve never made a secret about your journey to sobriety, and your story is a particularly inspiring one. Was it difficult to separate Steve the person from Steve-O the persona?

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I&T Today: So, what can people expect from the live show?

Steve-O: As much as my journey in recovery has been about staying abstinent from all mindaltering substances, it’s also been an exercise in precisely that: finding separation between the persona of “Steve-O,” and the person who I really am. When I first got clean and sober, I had no clue who I really was. I had no ability to turn off my persona and, ironically, my persona suffered from that as much as I did.

I first realized that if my self-esteem and selfworth are tied to being “Steve-O,” my potential for true happiness is basically non-existent.

With the modicum of progress I’ve made in finding that separation from Steve-O, I’ve learned to be much more calculated and strategic about managing my career. It’s pretty crazy that what’s worked for Stephen Glover, has worked even better for Steve-O.

Steve-O: Earlier today, I had our Jackass director, Jeff Tremaine, over to my house to screen a recording of a live show from my Bucket List tour. It’s a multimedia comedy show about how I’ve been racing against the clock to pull off the craziest stunts of my entire career — before I get so old that it becomes creepy to watch. After each bit in the show, I screen the footage of that item being “checked off ” my Bucket List. The idea today was to see what Jeff Tremaine thinks about directing my Bucket List special, and pitching it to Netflix with me. After he finished watching the hour-long show, he said, “I just don’t see how Netflix could show this. It’s so fucked up, from beginning to end.”

That’s just the opinion of our Jackass director, but what is an objective fact is that, in virtually every city I bring this show to, at least one fullgrown man faints in the audience. I’ve never heard of people fainting! ■

SO CAN YOU.

TECH ZONE

NEW MEXICO

Presented By

THE LAND OF ENCHANTMENT, THE LAND OF TECH:

New Mexico’s Thriving Innovation Community

(Photo: U.S. Air Force photo by Airman 1st Class Dennis Hoffman)

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NEW MEXICO

In the nearly 80 yearssince

New Mexico landed on the world technology radar as the place where the White Sands Missile Range was located and the atom bomb was developed and tested, it has experienced its share of ups and downs.

Now, something truly atomic in its impact on innovation is happening in the Land of Enchantment: One of the fastestgrowing and greatest collaborations between tech, aerospace, energy, R&D and business in the U.S.

TECH ZONE

From the New Mexico Partnership to Albuquerque’s Sandia Science & Technology Park, from the ubiquitous efforts of Xcel Energy to Lea County’s modern-day boomtown natural fuel resources, the state is seeing development that is driving numerous manufacturing, R&D and tech sectors. Leading-edge companies from around the world are setting up headquarters or major hubs, taking advantage of the plentiful fuel resources, the state’s rich aerospace history, and big-time investment plays in various public-private partnerships.

Some of the major players have been around a long time, and have a wide-range view of the dynamic.

“We’ve been a partner in New Mexico’s growth going back 117 years and we’re excited to play a key role in the current expansion of business and industry,” David Hudson of Xcel Energy said.

“Plentiful, reliable and clean sources of electricity are the foundation of job creation in New Mexico.”

Others are more recent. Take the Sandia Science & Technology Park. Since its creation in 1998, SS&TP has quickly ramped up, with the help of federal, state and local grants, to host a vast array of technologies and products, among them: precision manufactured nanotechnology; photovoltaic systems and other components for operationally responsive satellites; data communications; laser guidestar systems; materials coating; and motion control technology.

Down in the southeastern part of the state, there’s Lea County. Outside of water, fuels are the most important resource to drive any business — and Lea County’s Delaware Basin is the most concentrated source of oil in the world.

“There have been incredible plays using the technology of horizontal drilling to unlock more reserves,” said Jennifer Grassham, president and CEO of the Economic Development Corporation of Lea County. “There’s been so much economic activity resulting from the shale boom, including substantial investment and drilling.”

Put this all together, and it’s easy to see why advanced manufacturing and technology, and many other sectors, are calling New Mexico home. The 330 days of sunlight per year doesn’t hurt, either. ■

WINTER 2021 | INNOVATION & TECH TODAY

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NEW MEXICO

Presented By

NEW MEXICO Statistically Speaking

Became the 3rd state to reach space in May of 2021.

New Mexico was rated in the top 10 for innovation capacity, according to ITIF’s 2017 State New Economy Index.

Spaceport America provides surface to unlimited airspace, above the White House is the only other location with unlimited restricted airspace in the U.S. Statistics courtesy of New Mexico Partnership, visit nmpartnership.com for more info.

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There have been over 300 vertical launches originating from Spaceport America since 2006.

New Mexico is home to three national labs, including two Department of Energy National Labs (Sandia and Los Alamos) and the Airforce Research Lab.

New Mexico has one of the highest percentages of the total workforce working in STEM jobs.

New Mexico was ranked 1st in non-industry investment in research and development, according to ITIF’s 2017 State New Economy Index.

There are over 100 space companies located in New Mexico.

The combined number of employees for Air Force Research Laboratory, Los Alamos National Laboratory and Sandia National Laboratories is over 21,000 and their combined annual budget is over $6.2 billion.

TECH ZONE

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Presented By

New Mexico, Where Innovation Without Bounds Drives Growth New Mexico has long been a center for innovation and research and development. As the world finds the “new normal,” the state is positioned to become one of the most important hubs for new and innovative technologies in the U.S. Companies such as MTX are pushing the state forward with their recently announced plans to establish a southwest regional office in Albuquerque, New Mexico. MTX is a global technology consulting firm that aims to partner with public sector agencies and organizations to modernize technology to advance the happiness, health, and economics of the communities they serve worldwide and is committed to creating 250 high-tech jobs over the next five years.

From left: Air Force Research Lab (AFRL) at Kirtland Air Force Base, laser testing at AFRL. Image of testing from outside at Kirtland. (Below) University of New Mexico”s Lobo Rainforest

New Mexico is home to several wellestablished technology companies, including Facebook, Intel, Raytheon, and Jabil, who is also expanding its presence in the state.

In May 2021, New Mexico joined Florida and California as one of three states to launch humans into space when Virgin Galactic successfully completed the VSS Unity flight.

This flight fueled excitement and highlighted New Mexico’s long history of its cutting-edge aerospace and space industry. With new opportunities available for startups and small companies to participate in the Q Station, Max Q soft landing, and incubator programs, this culture of innovation and progress will continue.

Breakthrough developments in the state, like those of Virgin Galactic, and the presence of the Air Force Research Lab have attracted other cutting-edge aerospace companies as well, like BlueHalo, Spin Launch, Sceye, and Lasen.

The success of the space industry, as well as other industries, is due in part to the access to talent and R&D resources four in New Mexico.

New Mexico is home two national Department

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of Energy Labs, Sandia and Los Alamos, the Airforce Research Lab, and the world’s first purpose-built Spaceport — Spaceport America.

The presence of these research facilities coupled with our top-tier universities, University of New Mexico, New Mexico Tech, and New Mexico State, has helped create very high concentrations of new and experienced talent in engineering and the sciences, providing companies the workforce that they need.

When companies are ready to take a product to market, New Mexico provides a cost-effective and strategically connected manufacturing location. New Mexico is proximate to 75% of the U.S. population within 2-days via road and equidistant by rail from two major port regions (LA/Long Beach and Houston/Galveston).

Additionally, the state has proactively focused on creating a business-friendly environment with some of the strongest incentive programs in the U.S.

Ready to learn more about doing business in New Mexico? The New Mexico Partnership is designated by the state to be the single point-ofcontact to help businesses locate in New Mexico. We offer a coordinated approach and a formal network of economic developers to simplify the site selection process. To get started on your project needs in New Mexico, visit www.nmpartnership.com. ■

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TECHNOLOGY | DEDICATION | INNOVATION | FULL-SERVICE SOLUTIONS WINTER 2021 | INNOVATION & TECH TODAY

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Photo: iStockphoto.com/ Johan Swanepoel

SS&TP: A Gathering of Experts

What’s so special about Albuquerque’s Sandia Science & Technology Park? In a word, the neighbors. Immediately adjacent to the Park are the unparalleled facilities of Sandia National Laboratories and the Air Force Research Laboratory as well as the thousands of distinguished scientists, engineers, researchers, and technicians who populate them. What’s really special: the companies that reside on the 340 acres of the Park — known as SS&TP — collaborate with these top labs on a broad range of technologies, products, and services. Working every day with world-class scientists and engineers can’t be easily duplicated elsewhere. It is the Park’s unique selling proposition.

There is an unequalled synergy between SS&TP businesses and their lab neighbors. Many are strategic suppliers and work with the national laboratories on Cooperative Research and Development Agreements (CRADAs) and licensing agreements. These relationships are extremely beneficial, resulting in numerous product lines from technology transfer and commercialization.

A scientific community that promotes interrelationships can produce remarkable results. SS&TP companies develop numerous products including precision manufactured nanotechnology, photovoltaic systems, and other components for operationally responsive satellites; lasers and photodiodes for data communications, laser guided star systems, materials coating, and motion control

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New Mexico is home to the Sandia Science & Technology Park, and major tech companies like Facebook, Intel, and Raytheon, making the state a key part of the science and tech industry.

technology. And as the Park’s laboratory neighbors increase their focus on space research and technologies, opportunities for like-minded private-sector companies also increase.

The idea of the Park was born in 1998. The Sandia Science and Technology Park Development Corporation was formed to assist in the Park’s development and its high-speed telecommunications infrastructure. Funding includes grants from the U.S. Department of

NO STRANGER TO SPACE New Mexico’s association with space research and technology began in 1930 when Robert H. Goddard developed gyro control apparatus for rocket flights.

It continued with the creation in 1945 of the White Sands Missile Range, Robert Goddard the nation’s only range for test and evaluation of missiles and other ordnance, ground, and air systems.

Two of the Air Force Research Laboratory’s directorate — Space Vehicles and Directed Energy — are the Park’s neighbors on the adjacent Kirtland Air Force Base. Space Vehicles, with 1,080 civilian and military scientists and engineers, develops and transitions technologies that provide space-

Commerce’s Economic Development Administration, State of New Mexico and City of Albuquerque. The Park has been recognized by a number of organizations including the Association of University Research Parks (Outstanding Research Park of the Year), Public-Private Partnership Award (International Economic Development Council), and the Technology-Led Economic Development Award (U.S. Department of Commerce Economic Development Administration). ■

based capabilities. Directed Energy, with 800 employees and contractors, works on high-energy lasers, high-power microwaves, and other technologies.

The new United States Space Force, part of the Air Force, has several Albuquerque-based units including the two AFRL directorates. Space-related R&D is also being conducted at the Sandia Labs. Participants at the 2021 Space Futures workshop in Albuquerque concluded that the Space Force “must lead and develop an all-ofgovernment strategy to partner with the U.S. Space Industrial Base, taking advantage of the present, commercial capabilities while stimulating future commercial capability development for U.S. space military needs.” ■

EnergyPlex®Park

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The EnergyPlex at the Heart of the Permian Basin There’s an energy in Lea County, and we’re not just talking about the most prolific oil basin in the world — the Permian Basin. Best known as the EnergyPlex, this southeastern New Mexico county is a long-time major player in the world of energy — whether solar, wind, oil, gas, or nuclear.

Since 1928, oil and gas pioneers have combined their innovative and entrepreneurial efforts to develop a world-class energy hub in southeastern New Mexico. Today, Lea County is the number one oil-producing county in the United States, leading the way in innovation and technology to access the resources within layers of rock once thought impermeable.

“Lea County’s Delaware Basin, a concentrated sub-area within the western Permian Basin, may have more oil per square mile than anywhere else on the planet,” said Jennifer Grassham, president and CEO of the Economic Development Corporation of Lea County.

“There have been incredible plays using the technology of horizontal drilling to unlock more reserves. There’s been so much economic activity resulting from the shale boom, including substantial investment and drilling.”

Under Grassham’s leadership, the Economic Development Corporation of Lea County (EDCLC) works with local leaders to build on this economic base. With an all-inclusive approach to energy-related projects, coupled

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Background photos: iStockphoto.com

New Mexico Santa Fe Albuquerque

Lea County is currently the number one oil-producing county in the United States.

It is located within the Permian Basin, the world's most productive oil deposit.

with an open-for-business attitude, Lea County has been successful in recruiting a wide variety of new innovative and technology-driven industries and jobs.

“Energy Plex provides a unique combination of thousands of acres of industrial ready real estate and robust infrastructure,” said Dan Pfeiffer, Director of Strategy for Xcel Energy.

“This includes high voltage transmission access, and a community willing to strategically partner to support the growth of additional jobs and capital investment.”

How true. Lea County’s newly developed EnergyPlex Park is a 9,600-acre mega-site industrial park located just outside of Hobbs.

This industrial park is suitable for a broad range of industry sectors, including manufacturing, warehousing, transportation, logistics, petroleum, fabrication, biofuels, solar, wind, and nuclear. EnergyPlex Park features customizable lot sizes for purchase or leases with county provided water, groundwater access, electric transmission, and distribution lines, access roads, and natural gas transmission lines onsite.

There are no impact fees or inventory taxes in EnergyPlex Park. Participating businesses are eligible for Industrial Revenue Bonds, property tax abatements, and sales tax abatements, in addition to state-offered manufacturing tax credits, high wage job credits, and job training reimbursements.

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“The development of our industrial park was years in the making,” Grassham said. “We’re working on acquiring our first mega-site tenants right now. We have one who we hope will announce soon, and another putting together their final information. The third tenant has three sections under option, awaiting some final approvals. All of these are 1,000-acre-plus projects. Finding mega-sites in great climates (330 days of sun per year) and flat terrain, with access to highways, rail, and great utility infrastructure is ideal for almost any industrial application.

“EnergyPlex Park is proximal to the Lea County Regional Airport (HOB), which provides daily flights to Denver and Houston via United Airlines. There is railroad access with connection to Union Pacific, the University of the Southwest, New Mexico Junior College, four power plants, and 30+ hotels. Hobbs even has the largest retail trade area in southeastern New Mexico — with access to almost 600,000 people within a 95-minute drive time.

The EnergyPlex Park’s customizable configurations and resources make it ideal for any industrial project. With a strong workforce, robust education system, and growing industries, businesses will thrive in Lea County for decades to come. ■ For more information, visit www.edclc.org.

SOME OF US GREW UP PLAYING WITH TRACTORS. And the lucky ones still do.

But we all get to play a part in preserving the land for future generations by supporting a clean, low-cost energy future.

Abundant wind, precious water.

Our energy supply is evolving.

We have entire days when wind and solar energy supply over 50% of the area’s electricity and hours that reach nearly 80%.

Engine of economic prosperity.

While we wrap up major multi-year projects that upgrade local power grids and enhance reliability for New Mexico’s vibrant communities, our real estate programs are helping communities attract capital investment and create new, high-paying jobs.

And there’s fertile ground: Our residential and C&I electricity rates in New Mexico consistently fall well below state and national averages.1 Those who work the land say progress is lived, not preached.

We’ve reduced carbon-dioxide emissions 47% since 2005 and project the electricity serving our Southwest customers will be 72% carbon-free by 2030.

We’re proud to build a future where bottom lines and sustainability coexist. xcelenergy.com/OurEnergyFutureSW

1

Based on data collected for average national and state kilowatt-hour rates, including service and facility charges, as reported by electric utilities to the U.S. EIA over the past 5 years ending 2020 (Xcel Energy’s residential rates averaged more than 21% lower and “C&I” (commercial and industrial) over 34% lower).

© 2021 Xcel Energy Inc.

TECH ZONE

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Xcel Energy is Powering the Future of New Mexico Communities It’s a time of change and opportunity when it comes to the ways we power New Mexico.

The roots of Xcel Energy go back to 1904 when the Roswell City Council authorized the establishment of the Roswell Electric Light Company to serve the community’s 2,000 residents. The initial operations comprised a small high-speed engine with a 24-kilowatt Edison spool-type direct-current generator, and two small low-pressure boilers carrying 85 pounds of steam pressure.

Today, we have more than 100,000 times the renewable kilowatts alone serving New Mexico customers. And we’ve invested heavily in continuing to deliver reliable, clean power — from presenting our plans to convert and retire our two coal plants to investing more than $3 billion over the past decade in 1,500 miles of transmission and the building or upgrading of 85 substations.

But the real bold move: Xcel Energy was the first major U.S. power company to announce a vision to provide customers with 100% carbonfree electricity within three decades.

So far, since 2005, we’ve reduced carbondioxide emissions by 47% and project the electricity serving Southwest customers will be 72% carbon-free by 2030, surpassing New Mexico’s Energy Transition Act provisions.

Last year, 34% of the electricity serving New Mexico customers came from carbon-free resources. And the state’s 192 megawatts of solar played a critical part. Still, looking ahead, Xcel Energy recognizes the need to embrace more advanced power technologies to meet its final goal.

“We are transforming the choices and expanding the services available to customers,” said David Hudson, president, Xcel Energy — New Mexico. “This year, we proposed plans to modernize the grid, which will give customers more information and control over their energy

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Sagamore Wind Project, one of the largest wind farms ever built in New Mexico, sits on more than 100,000 acres of crop and rangeland; and is expected to save customers $110 million annually in generating fuel costs. (Right) New Mexico is currently home to 192 megawatts of solar energy serving Xcel Energy’s Southwest customers.

use. We also are exploring technologies that will serve our customers better and meet our carbon-free goals.”

Xcel Energy is partnering with industry, government, and its customers to drive innovation further, from wind and solar and zero-carbon fuels such as hydrogen, to advanced nuclear energy and carbon capture.

We were the first to file a comprehensive transportation electrification plan in New Mexico, putting incentives and infrastructure to work with education, choice, and competition.

Our electric vehicle plan incentivizes lower peak demand, putting downward pressure on electricity rates, with the backdrop of an increasingly more efficient and less carbonintensive electric grid.

“We’ve been a partner in New Mexico’s growth going back 117 years and we’re excited to play a key role in the current expansion of business and industry, investing in the facilities and sources of energy that will continue to power development well into the future,” Hudson said. “Plentiful, reliable, and clean sources of electricity are the foundation of job creation in New Mexico.”

Energy costs directly impact companies’ bottom lines, so businesses, many with their own corporate sustainability goals, look closely at energy options when deciding where to locate.

While Xcel Energy is wrapping up major multi-year projects that upgrade local power grids, enhancing reliability for New Mexico’s vibrant communities, its real estate programs also help communities attract capital investment and create new, high-paying jobs.

“We streamline the process by coordinating with municipalities and local economic development organizations,” said Tom Bailey, senior director of corporate economic development at Xcel Energy. “Equipped with the knowledge gathered during our due diligence process, businesses can move faster as they evaluate available real estate and locating in New Mexico.”

A robust and credible certification protocol results in a broad inventory of sites and buildings. Currently, that includes the Clovis Industrial Park, Hobbs Energy Plex Parks 1 and 2, and a 420,000-square-foot building in Roswell.

With innovative programs, clean energy leadership, and a steadfast commitment to its communities, Xcel Energy gives New Mexico businesses an advantage — one that new, relocating or expanding companies can also get in on.

There’s no doubt: New Mexico’s future is bright. Xcel Energy is proud to power it. ■

Trim Line North America’s Preeminent Science and Technology Business Park.

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Why Are My Goods Sitting on a Ship?

Photo courtesy of the Port of Los Angeles

The Port of Los Angeles has been packed with shipping containers since the pandemic began — and we’re just now distributing cargo faster than it arrives.

The supply chain crisis has bottlenecked harbors, logistics, and trucking services all year long, just as retail imports hit an all-time high. How do we solve this “perfect storm”?

By Beth Covington At one point in fall 2021, idle container ships lined up for 75 miles off the Southern California coast.

Sometimes, doesn’t the supply chain crisis feel like the chokehold that won’t let go? Whether our packages arrive weeks or months late, manufacturers cannot get vital parts to keep product lines and operations running, or the 75mile line of cargo ships outside Los Angeles Harbor, we’re seeing what happens when rising consumer and business demand meets our strapped capacity to get the products there. Not to mention the restrictions and hardships of a pandemic that is still raging.

When you look at our supply chain crisis in the United States and the world, the first thought that comes to mind is “perfect storm.”

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The 1991 movie, based on Sebastian Junger’s book, focuses on an endangered fishing boat and crew when they’re caught off the Newfoundland coast when a hurricane and a land-based storm collide to create one of the worst storms ever. It’s a great metaphor to describe the supply chain today: 2021 saw a decreased delivery rate for goods, while at the same time, consumer product demands and online orders skyrocketed to an all-time record.

The National Retail Foundation (NRF) noted that an estimated 26 million TEU, or TwentyFoot Equivalent Units, were cargoed and shipped — a record-setting 18.3% increase from 2020

levels. Feeding more energy into a constricted system tends to clog up the system further.

“This has been an unprecedented year,” said NRF Vice President for Supply Chain and Customs Policy Jonathan Gold in a statement.

“We’ve seen more disruption than ever before because of issues along every step of the supply chain and continued strong consumer demand, but we’re also seeing more cargo and faster growth than ever before. There are still ships to be unloaded and containers to be delivered, but everyone in the supply chain has worked overtime this year to try to overcome these challenges.”

There are numerous factors impacting the supply chain. The first is the reality of the pandemic: forced to stay at home, and aided by the various stimulus packages that Congress passed in 2020 and 2021, people are simply buying more goods. Because of the pandemic, they’re buying online more than at their local retailer — creating the need to ship. “We’re all at home, ordering stuff on Amazon, and that caused a huge spike in demand for products, particularly coming from China,” said global trade expert Rosemary Coates of Blue Silk Consulting.

On the receiving end, cargo ships are coming in to port completely loaded with containers, many filled with long-ago back-ordered goods — but who is there to unload them?

Dockworkers at L.A. Harbor, for instance, are working double shifts at times, but the pandemic also wiped away a good part of the labor force. Rehiring, never a problem in the past with dockworkers, is now an issue because of an invisible threat every dockworker in L.A. senses — the coming rollout of automated systems, a.k.a. robots, to potentially displace human employees.

That’s one factor. Another is the pandemic that won’t end and how it is impacting critical services workers around the world. “We still have the issue of COVID popping up in countries and potentially shutting down factories,” said Simone Peinkofer, assistant professor of supply chain management at Michigan State University. “Vietnam, Malaysia, and Thailand have all dealt with labor shortages related to the pandemic.”

What about truck drivers? Right now, the trucking industry is maxed out, trying to get freshly unloaded cargo to destinations as quickly

as possible. Amazon built out a huge Prime fleet using Sprinter vans during the pandemic but can only haul as much as its trucks can carry. FedEx and UPS have also bolstered their fleets in a major way… yet some trucks remained idle, even during the holiday shopping season. This leads to an even bigger problem in trucking and logistics: Drivers have been slow to return after the darkest days of the pandemic, with multistate travel and the COVID risks that entail a principal concern.

Then there’s the U.S. Postal Service and its controversial director, Louis DeJoy. Once again, DeJoy deliberately slowed down the delivery of mail and packages over the holiday season despite hiring more employees, for reasons apparently known only to him. Overnight packages now take 3-4 days to arrive — while we pay overnight charges. Priority Mail often takes 4-5 days, rather than two. And first-class shipping and mailing? It’s a crapshoot as to when it will arrive.

The next area of supply chain bottleneck is happening in warehouses and in factories making and shipping the goods. Warehouses are filling up with products again, but they’re having difficulty hiring workers to replace those whose jobs disappeared in the Spring and Summer of 2020. In the factories, it’s hard to ship goods when you don’t have packaging, and the world is currently in a cardboard box supply shortage when it most needs to be in surplus. “It’s a little bit of whack-a-mole,” Coates said. “You fix one problem, and another problem pops up.”

Consequently, whether it’s Nike shoes we ordered, to books, toys, automotive parts, computer chips, or countless other goods, many

Photo: iStockphoto.com/Jorge Villalba

What is causing all of this supply chain disruption? Why are ships literally lined up parallel to the California coastline from Laguna Beach to Malibu’s Point Dume — a distance of 75 nautical miles? Why are the nation’s highways so filled with trucks that overnight rest stops from coast to coast look more like arena parking lots filled with equipment trucks than… rest stops? And yet it’s not enough?

Once the cargo is unloaded, why is it taking so long to get orders to manufacturers, retailers, and consumers alike — at great cost to our economy?

are finding themselves scrambling to get what they ordered — and what they need.

On the business side, the single biggest product issue in the world is a major computer chip shortage. Not only does it impact our computers, TVs, devices, home appliances, residential technology, video games, and tablets, but also the entire auto industry. Without a computer chip, today’s electronics-laden cars just won’t run.

Historically, chipmakers were usually able to keep pace with the growing demand for chips in products like automobiles and home electronics. But the pandemic interrupted that rhythm by causing consumers to behave in unpredictable ways, with manufacturers struggling to correctly foresee how many chips they would need for everything from Volkswagens to Playstations. Because the supply chains are so complicated, this made it easier for problems to arise that delayed production or transportation.

Worse, the industry has a lot of bottlenecks. Only a handful of foundries account for most of the world’s chip fabrication; more than 90% of all contracts are built out in Asia. Countries like the United States, the world’s largest user of microchips, are then vulnerable to production disruptions either in those distant lands or at any step along the way.

Other companies in the United States, Japan, the Netherlands, and elsewhere have also found ways to make themselves indispensable to the global manufacturing of microchips.

Consequently, microchips are especially vulnerable to shortages when there are unexpected alterations to consumer demand.

COVID-19 has stemmed the flow of cargo through roadways as well as waterways.

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“We’ve seen more disruption than ever before because of issues along every step of the supply chain and continued strong consumer demand, but we’re also seeing more cargo and faster growth than ever before. There are still ships to be unloaded and containers to be delivered.” - Jonathan Gold, National Retail Federation Photo: iStockphoto.com/Tryaging

Photo courtesy of the Port of Los Angeles

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While we tend to look at individual impacts of the supply chain crisis in our own lives or businesses, isolating one cause or another that affects us most, a wider-lens view offers many more answers. The supply chain is not a collection of sectors that needs to be cobbled together, but a complex interactive network. Seemingly unrelated things can have an effect on each other, sometimes far down the supply food chain. For instance, if 100 Vietnamese factory workers come down with COVID, their factory will shut down. When they finally return, it might result in a onemonth delay in filling those orders. When that container is added to a cargo ship, it now enters into an already bottlenecked situation — which the recipient of the products, say a good-sized business in the Midwest — have no idea what is happening as they wring their hands over supplies they won’t be getting.

Photo: iStockphoto.com/shaunl

“This will clearly lead to delays in the distribution of microchips and will presumably have an adverse impact on the semiconductor and computer industries,” noted a recent report by the United Nations’ Intergovernmental Panel on Climate Change.

What solutions can manufacturers arrive at to either mitigate the impact of a bottlenecked supply chain or to create their own? Christopher K. Ober, a professor of materials engineering at Cornell University, cited the example of Toyota, one of the most resilient organizations in the world when it comes to supply chain issues. Ober noted that Toyota keeps little to nothing in warehouses — a practice known as lean manufacturing.

Essentially, parts arrive by truck and are immediately put into cars. According to Ober, Toyota made this switch after being temporarily crippled by the Fukushima earthquake and tsunami in 2011.

Meantime, there is good news on the horizon: the cargo situation is finally loosening up a little in our ports, and more and more drivers are slowly returning to trucking and logistics companies. Active manufacturing is up in key sectors – computer chips, automotive parts, packaging materials, etc. Major retailers like WalMart, Target, and Best Buy planned well ahead when ordering, so they weren’t as strapped by product shortages as others during the 2021 Holiday shopping season.

Experts believe it will take all of 2022 before the supply chain fully readjusts to all of the changes, always mindful of two events humans cannot control — the intense storms now wreaking havoc; and whatever impact the Omnicron variant of COVID will cause globally.

However, we’ve turned the corner from the worst, and can finally see a few rays of sun after a very dark last 20 months in the supply chain. ■

Photo: iStockphoto.com/lucmena

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Photos: iStockphoto.com/ swiecie

Bringing Paper and Pulp Products Full Circle

Today’s consumers are eco-conscious in their expectations of brands. The long-used manufacturing model of producing, using, and discarding packaging and products is now unacceptable.

The majority of Millennials (71%) and Gen Zers (67%) say that addressing climate change should be a top issue. However, 60% of Millennials and Gen Zers worry that businesses’ commitment to protecting the environment is a lesser priority. Brands must make a concerted effort, now, to show consumers they are working to have a positive impact. They can do so by creating a circular economy — which requires sustainable innovation.

The circular economy is built on the principle that the life cycles of materials and resources can be preserved, extended, and given back to the supply chain when the original intended purpose ends. Partnering with companies like Sustana is one way brands can achieve their sustainability goals and gain consumer trust.

Sustana has built its business on recycling and recyclability, working with municipalities and global corporations on innovative partnerships

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and solutions to create a circular economy. The company processes 2.2 million pounds of wastepaper daily to extract fiber for paper manufacturing, amounting to enough paper annually to reduce landfill space by over 1 million cubic yards.

Being a steward of the environment requires innovation. Sustana Fiber’s EnviroLife food-grade packaging fibers product is one of the first 100% recycled fiber compliant with FDA standards for the food, beverage, paper, and packaging industries and has a much lower environmental footprint compared to non-recycled fiber, using nine times less water. Compared to the average virgin pulp, the impact of EnviroLife on climate change is 26% lower, demonstrating exactly how much recycled fiber can help mitigate effects on the environment. This process has been successful with recycling Starbucks coffee cups and containers for global fast food sandwich chains. The right partner can make a tremendous difference in a global company becoming more eco-friendly.

Rolland Paper also has history of investing in circular innovations, using biogas energy and

water treatment systems that reuse water to minimize waste. The biogas energy powers 93% of the paper mill’s energy needs, reducing annual carbon dioxide emissions by 70,000 tons. Compared to the average virgin paper, the impact of the Enviro line on the climate change is 62% lower, showing Rolland’s commitment to sustainable practices.

Increasing partnerships with external organizations to assist in diverting paper waste from landfills and evaluating new recycling streams is critical to enhancing the circular economy and making an impact that addresses today’s environmental challenges. Brands should be setting goals to increase the recycled content used in products and seek out suppliers who prioritize recycled content and recyclability to ensure materials are reused. It’s clear that meeting the demands of eco-conscious consumers is an ever-evolving journey; but, by staying up to date with recycling trends and industry successes, paper and packaging companies can bring their products full circle with sustainable innovation and promote the circular economy. ■

PRODUCED IN PARTNERSHIP WITH

Gretchen Philyaw on a Quest for Manufacturing in the USA

F

orerunners think and operate differently.

They provide the visions, ingenuity and risk-taking required to try new things, experiment, seek solutions no one has yet imagined, and bring them forward. Such is how ideas become innovation, and from that, the products, services, and technologies that keep us advancing.

Gretchen Philyaw is one of those forerunners.

Because of it, the CEO of Magenta Technologies and founder of USA Loves Manufacturing is turning around a ship many thought had sailed.

She is driving the increasingly successful effort to re-establish the United States as a technology and manufacturing hub of the world. She often comes across as an energized hybrid of Rosie the Riveter and an advanced technology wunderkind.

“I feel most alive when I am out there trying new things,” Gretchen says. “I have always been curious. About everything in life and more. It wasn’t about reaching a goal or a point. It was about the continuous seeking. The journey.”

Magenta Technologies and USA Loves Manufacturing have taken Gretchen’s into some of the most exciting manufacturing and technology companies in the U.S. and virtually, the world. Whether she’s touring a top robotics manufacturer, visiting an aerospace company, or discussing logistical challenges with suppliers around the world, she is working to uncover the most disruptive technologies, inspiring executives, and the next wave of manufacturing and technology solutions.

Photo courtesy of Gretchen Philyaw

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“I created USA Loves Manufacturing when I saw the need to recognize this huge contribution. I wanted to use my reach to shine a spotlight on great companies to help drive the progress forward,” she said.

PRODUCED IN PARTNERSHIP WITH

Philyaw’s newest projects speak to the expansion of her vision. She is hosting a new JUL-TV series, Fabric of America, which premieres this spring. She is also working on a coffee table publication that will celebrate the history of manufacturing and technology in the USA and show the disruptive technologies that are our future.

create thriving communities and also, create a positive ripple effect in the local economies. It is a win-win for everyone.

I&T Today: Manufacturing has always traditionally been a man’s game; in 2021, only 29 percent of manufacturing jobs were filled by women. As the driver of a very big movement — to bring the heart of manufacturing back home — how have you succeeded in shattering this gender bias?

Innovation & Tech Today had a chance to catch up with Gretchen — not an easy feat. It can be like tracking down a cheetah. She’s always on the move, and she moves fast.

I&T Today: First of all, tell us a little about the career background that gave you the range of experience and expertise you’re utilizing today.

Gretchen Philyaw: I have been in the manufacturing and technology industry for 15+ years. I started in the cellular industry after time spent in New York City and LA. I was able to see cellular move from analog to digital and then M2M, which is now IOT.

Photo courtesy of Gretchen Philyaw

The advancement in technology helped me advance rapidly in the manufacturing arena, when I decided to make a move five plus years ago. The industries were very similar in adoption of new technology and mindset. I immersed myself in the manufacturing industry to learn as much as I could about automation, robotics and the new technologies, so I could help my clients advance into the next wave of the future of manufacturing and technology.

I&T Today: Manufacturing in the U.S. was an aging, Industrial Age reality a quartercentury ago. Now, it’s bustling. Can you give us the 10,000-foot view of what we are seeing?

G.P.: The automation upgrades in production, robotics, and engineering disruptions of innovative manufacturing today are bringing about a resurgence. We are in a new revolution.

Electric vehicles, drones, collaborative robots

and 3D printed organs are just the tip of the iceberg. The divide between commerce initiatives, industry, and academics must be bridged into one cohesive plan. We need to start yesterday to bring more people to the industry.

I&T Today: One thing we’ve noticed is the direct link that is forming between academia, industry, and innovation. More and more companies are teaming with colleges, and STEM students are finding careers in USbased manufacturing. How is that driving greater investment in this country?

G.P.: Workforce is key to bringing more facilities in to spur local economy. We have to create a flow of skilled workers in the U.S., and we can do that by inspiring our youth to choose careers in the field. Reshoring is very important to creating better supply chain, increasing productivity, eliminating waste, and creating a more sustainable environment. We cannot look at thought processes from the past. When we focus on reshoring and localization, we will

G.P.: When I began my career in automation, I knew that I might encounter some resistance. I knew that I would have to prove myself every time I walked through the door. I was determined to show everyone that I belong there. The way I see it is that I am walking in the door for not only myself, but every other woman out there.”

I&T Today: What do you feel like when you see a new technology?

G.P.: I feel like the kid in the candy store. You just have to.

I&T Today: You are heading Magenta Technologies, you’ve founded USA Loves Manufacturing, you have a TV series, are producing a coffee table book, and have had your hands in all sorts of start-ups and new, disruptive technologies. What is the driving force propelling you toward creating these opportunities, not only for yourself but countless others?

G.P.: I want to do everything I can to tell the story of what I believe is the nascency of the USA. The Fabric of America. We need to show everyone what we are accomplishing daily in manufacturing and technology. I believe we are a great nation with a history of amazing technological growth and innovation. I want to see the next wave of success. I want people to believe in the USA again. ■ WINTER 2021 | INNOVATION & TECH TODAY

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DoD and STEM — The Partnership Creating Tomorrow’s Workforce One of the least known bipartisan initiatives under the Trump Administration is proving to be one of the best government-private sectorpublic school partnerships to educate, empower, and create tomorrow’s sophisticated STEM workforce.

Formally known as the Defense Science, Technology, Engineering, and Mathematics Education Consortium (DSEC), the partnership is broadening STEM literacy and developing a diverse and agile workforce with technical excellence. By addressing and prioritizing critical STEM challenges, the Department of Defense is investing in evidencebased approaches to inspire and develop the nation’s science and technology workforce. The consortium is aligned with the Federal STEM Education Strategic Plan.

According to the official website, “DSEC seeks to inspire the next generation of scientists and engineers. This multi-year effort includes elements focused on STEM enrichment programs for students and educators, STEM workforce engagement, program evaluation, and public outreach.”

The end game? To improve access and resources for students to pursue STEM careers.

While DoD is laying skin in the game in the hopes STEM achievers work in Defense, the skills and opportunities spread across the entire Federal, contractor and corporate spectrum.

Simply put, it is the largest STEM-related net being cast to ensure a workforce that can execute to all the advanced technology, manufacturing, healthcare, IT and other fields that will drive our economy moving forward.

DSEC, or the DoD-STEM Consortium, begins at the beginning — in elementary school.

Also, and importantly, it reaches not only to middle- and upper-class school districts and

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Photo: DoDStem.us/Mary F. Calvert

students, but emphasizes efforts in underprivileged and underserved communities and school districts. Twenty-five years of STEM initiatives, programs and research in this country have made it clear: basic STEM concepts are best learned at an early age — in elementary and secondary school.

the essential prerequisites to career technical training, advanced college-level and graduate study, and to increasing their technical skills in the workplace. “Increasing the overall digital literacy of Americans and enhancing the STEM workforce will necessarily involve the entire U.S. STEM enterprise,” the DSEC website states.

As NOAA scientist and global STEM influencer Dr. Tracy Fanara told Innovation & Tech Today, “You have to get to the kids by middle school — especially the girls. That is where they first put it all together, that biology goes with chemistry goes with physics goes with geology and the environment… this is the age where the magic and their belief they can make a career from this really starts to happen.”

This is where the power and funding of the Federal Government kicks into high gear. The Government works in partnership with stakeholders at all levels — contractors, employers, school districts, educators, families, students, communities, and STEM influencers — to remove barriers to participation in STEM careers, especially for women and other underrepresented groups.

Likewise, studies show that by secondary school years, kids have learned or are learning

The goal? By the end of 2023, all Americans will have lifelong access to high-quality STEM

PRODUCED IN PARTNERSHIP WITH

Engage Students where Disciplines Converge. Make STEM learning more meaningful and inspiring to students by focusing on complex real-world problems and challenges that require initiative and creativity.

It promotes innovation and entrepreneurship by engaging learners in transdisciplinary activities such as project-based learning, science fairs, robotics clubs, invention challenges, or gaming workshops that require participants to identify and solve problems using knowledge and methods from across disciplines.

Photo: DoDStem.us/Mary F. Calvert

education and the United States will be the global leader in STEM literacy, innovation, and employment.

To do so, DSEC spells out three aspirational goals, or “North Stars,” on which they focus this entire program: Build Strong Foundations for STEM Literacy: Ensure that every American has the opportunity to master basic STEM concepts, including computational thinking, and to become digitally literate. A STEM-literate public will be better equipped to handle rapid technological change and will be better prepared to participate in civil society.

Increase Diversity, Equity, and Inclusion in STEM: Provide all Americans with lifelong access to high-quality STEM education, especially those historically underserved and underrepresented in STEM fields and employment. The full benefits of the Nation’s STEM enterprise will not be realized until this goal is achieved.

Prepare the STEM Workforce for the Future: This applies to both college-educated STEM practitioners and those working in skilled trades that do not require a four-year degree. The mission? To create authentic learning experiences that encourage and prepare learners

to pursue STEM careers. A diverse talent pool of STEM-literate Americans prepared for the jobs of the future will be essential for maintaining the national innovation base that supports key sectors of the economy and for making the scientific discoveries and creating the technologies of the future.

This strategy is built on four approaches that are cross-cut and cross-linked, each holding its own set of objectives and priority actions for achieving them: Develop and Enrich Strategic Partnerships. This pathway focuses on strengthening existing relationships and developing new connections between educational institutions, employers, and their communities. It brings together schools, colleges and universities, libraries, museums, and other community resources to build STEM ecosystems that broaden and enrich each learner’s educational and career journey. On top of that, it engages learners in work-based learning experiences with local employers, internships, apprenticeships, and research experiences.

Build Computational Literacy. Digital devices and the internet have transformed society. The initiative adopts strategies that empower learners to take maximum advantage of this change. This pathway seeks to advance computational thinking as a critical skill for today’s world. Computational thinking, including computer science, means solving complex problems with data, a skill that can be learned at an early age. It seeks to expand the use of digital platforms for teaching and learning as well (which has proven priceless and lifesaving during the pandemic.)

Operate with Transparency and Accountability. This pathway commits the Federal Government to open, evidence-based practices and decision-making in STEM programs, investments, and activities — and for STEM stakeholders to abide by the same. ■

Photo: DoDStem.us/Mary F. Calvert

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PRODUCT REVOLUTION Bobcat T7X — The Bobcat T7X is the world’s first allelectric compact track loader. This machine is fully battery-powered, built to be more productive from the ground up with electric actuation and propulsion, quieter with high-performance torque, and more powerful than any diesel-fueled track loader that has ever come before it — all while eliminating any carbon emissions. The T7X uses only one quart of eco-friendly coolant compared to 57 gallons of fluid in its diesel/hydraulic equivalent model. This means lowered sound levels, an improved working environment, and lower daily operating costs.

Vuzix Shield — Vuzix Shield is a revolutionary leap for enterprise AR smart glasses. Lightweight, stylish, prescription-ready safety glasses and powerful 8-core CPU combine to deliver a singular wearable experience. Connect to the metaverse and access IT sensors, instructions, or live remote guidance, all while leaving your hands free.

Scan codes with an advanced reader or wirelessly stream video from the field through voice or touch. With the world’s first miniature uLED stereo displays, Vuzix Shield connects smart workforces with AR systems for optimized performance, safety, and operational efficiency. $2,000

Timberline Solar Energy Shingle — The Timberline Solar Energy Shingle is the world’s first nailable solar energy shingle — winning CES ‘Best of Innovation’ and CES Innovation honors including ‘Smart Cities’ and ‘Smart Home.’ The Timberline Solar ES can be installed with only a nail gun, resulting in the fastest residential rooftop solar install time of any in-market option. The ES provides a clean aesthetic look and guaranteed protection from the elements while generating solar energy for homeowners. Visit www.gaf.energy for more info

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DaVinci Resolve — DaVinci Resolve combines editing, color correction, visual effects, motion graphics, and audio post-production all in one software tool. Its elegant, modern interface is fast to learn for new users, yet powerful enough for professionals. DaVinci Resolve lets you work faster and at a higher quality because you don’t have to learn multiple apps or switch software for different tasks. That means you can work with original camera-quality images throughout the entire process. It’s like having your own post-production studio in a single app. $295

Sage Cinema Hybrid Line — The Sage Cinema Hybrid Line Source speaker was designed to provide high dynamic audio output for large-scale Micro LED displays. New features include enhanced clarity, more power over greater distances than ever before, and a shared experience for users. The Horizontal Hybrid Line Source is a 3-way, tri-amplified loudspeaker that features award-winning Sage 24” Planar Magnetic Drivers, six long linear excursion high-output woofers, and an all-new MTM Planar Driver. The speaker is also the first to use a patent-pending HEMA TM Heat Extraction Motor Assembly. Call for price

PRODUCT REVOLUTION Alcatraz Rock — Alcatraz AI has developed the first autonomous access control platform, revolutionizing physical security by providing facial authentication and breach detection through artificial intelligence. The Alcatraz Rock is the next generation of touchless access control. The Rock is mounted next to the door at eye height and is equipped with multiple sensors including a 3D sensor and a color camera. This provides a unique view of individuals accessing a space. These sensors, combined with onboard computing power, allow the device to replace multiple disparate security devices. Call for price

Dolphin Audio SPF-28R — The new Dolphin SPF-28R rechargeable party speaker comes equipped with a series of new functions, including a Style Fire light effect while playing music and WaveSync technology that wirelessly pairs two speakers and plays music through Bluetooth. The Dual 8 inch woofers, 1.5 inch tweeter, and 40 RMS watt power coalesce to create a powerful sound that will be the focal point of any event. The SPF-28R has a 7.4 volt 4400mAh lithium-ion battery and includes a remote control and wireless microphone. $180

The PORTL M is your window in to the metaverse.

From telepresence to recorded content, connected, real-time customer experiences await. Its portable, sleek display offers all the amazing features of the Epic in a portable, tabletop form. The PORTL M is PORTL Cloud-compatible and also capable of live streaming or displaying scheduled volumetric content. Call for price

Seek Thermal ContactPro — For maximum image clarity and sensitivity in a smartphone thermal camera, look no further than CompactPRO. See more thermal detail where you need it most with adjustable level and span controls. When accuracy is critical, compensate for reflective surfaces with four easy-to-use emissivity presets. $499

Intellidash Pro — One of the best new in-car tech solutions is the Intellidash Pro from Car and Driver. The Intellidash Pro links with Apple CarPlay and Android Auto to wirelessly put all your smartphone’s best features in a clear, safe, and easy-to-use touchscreen on your car’s dashboard. Handle navigation, messages, phone calls, music, and more with zero installation or complicated setup. You can even link virtual assistants like Siri to control Intellidash using only your voice. $400 WINTER 2021 | INNOVATION & TECH TODAY

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PRODUCT REVOLUTION Guardian Water Purifier — Nothing is safer or easier to use for purifying the most demanding backcountry water sources than the Guardian purifier. Originally designed for military squads, it brings this highly advanced technology to global travelers, backcountry users, and those stocking emergency kits. Fast and easy to use, this pump purifier offers the added viral protection you need when traveling in developing nations and popular wilderness areas. Its advanced hollow fiber filter offers the most reliable way to purify even filthy water conditions. $390 Hypervolt 2 Pro — The Hypervolt 2 Pro is our strongest percussion device, offering deeppenetrating relief to stiff muscles, so you can train harder and recover faster. Get the same powerful percussion massage therapy that the world’s best athletes have — right in the palm of your hand. Now with five variable speeds and a new digital dial, the Hypervolt 2 Pro helps you recover faster so you can get back to doing more of what you love. $399

Leon Ente SoundTile — The Leon Speakers Ente SoundTile features exclusive artwork by Detroit Korean artist, Mike Han. Combining art and audio, the Mike Han collection for Leon’s Ente SoundTile can be arranged as a triptych, diptych, or standalone piece. The Ente SoundTile is designed to conceal reference-grade speakers and an amplifier behind a perforated metal speaker grille with screen-printed artwork for beautiful, uncompromised audio. Call for price

AG1 by Athletic Greens — Athletic Greens supports gut health, immunity, energy, recovery, focus, aging, and more.

Take control of your health routine and only take the supplements your body truly needs. Each serving includes 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. One scoop, 8 ounces of water.

It’s all you need, really. $99 one-time purchase or $79 monthly subscription

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Roborock S7+ — The Roborock S7+ removes the hassles of smart home cleaning by pairing a powerful robot vacuum and mop system with an intelligent self-emptying dock. The S7+ is the first robot vacuum cleaner in the world that combines vacuuming with a powerful mop system capable of both intelligent mop lifting and sonic mopping.

This, coupled with an auto-empty unit that removes the need for manual bin-emptying, delivers a better clean with even more convenience to customers. $950

PRODUCT REVOLUTION AVerMedia AI Speakerphone — The AVerMedia AS311 is an easy-to-use conference speakerphone that transmits clear, easily audible sound for working from home. Its AI-powered technology allows for uninterrupted calls by reducing common background noise so no one will hear any dogs barking, babies crying, construction and traffic noise, and other distracting sounds. Set up with simple USB plug and play. $150

Sony 1000XM4 True Wireless Earbuds — Take the next step in truly wireless noise-canceling performance and exceptional sound quality. The new Integrated Processor V1 delivers unmatched performance while using even less power. Adding in drastically enhanced call quality, IPX4 water resistance, and up to 24 hours of battery life with wireless charging. $250

D A I LY P AY B A L A N C E

$236.20 Last Shift: Aug 27, 03:21 EDT

DailyPay — Money in the right place at the right time — the PAY product enables your employees to view, access, and use 100% of their money as they earn it, with no changes to the way you run payroll. Fully accessible, accurate, and compliant. Call for Price

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Toshiba e-STUDIO400AC — Compact, yet feature packed, with the full power of Toshiba’s e-BRIDGE Next technology, the e-STUDIO400AC fits seamlessly into modern business environments and can change the way we process documents.

Toshiba’s A4 color system delivers outstanding document output at a speed of up to 40 pages per minute. Its large, fully customizable user interface enables you to boost efficiency and tailor workflows to fit your needs. Call for Price

MagicMount Pro Charge5 — MagicMount Pro Charge5 mounts are designed to hold and wirelessly charge all MagSafe and Qi-enabled phones. They will Fast Charge MagSafe iPhones 12 and later and also Qi-enabled phones.

Powerful Neodymium magnets are strategically placed inside the mount head to hold all phones from a Mini to a Pro Max. The circle of MagSafe-compatible magnets line up to provide a strong hold and fast wireless charge at up to 15W, depending upon the device. A 360° adjustable head allows for portrait or landscape phone views. $60

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The Crypto, NFT, and Web 3.0 Issue The Hottest NFTs of Today - and Tomorrow It’s hard to believe that only about a year ago did NFT become a part of our vocabulary. In that brief window, the market went from a very small group of NFTs to today when new offerings are coming by the minute.

So how do you wade through a sea of AI-generated punks and monkeys to find something with actual growth potential? In this piece, we will be explaining what is hot right now and offering a few tips for NFTs we believe might be worth the investment.

Is Mainstream Adoption of Cryptocurrencies Imminent?

Over the past decade, we have watched cryptocurrencies transform from something being traded in the back alleys of the internet to a massive global currency being used for all kinds of things — good and bad. As with all things, enough time has passed that governments are taking notice.

From new laws to the U.S. considering a digital currency of its own, expansion seems to be all but imminent. Have we reached the point where mainstream adaptation has become imminent?

The Vision and Challenges of a Decentralized Web 3.0

Do you understand the goal of Web 3.0? Centered around the privacy of the individual, Web 3.0 is a topic we’re hearing more and more about on a regular basis.

The next generation of the internet sets some lofty expectations, but doesn’t come without some challenges. Our next issue will have a full breakdown of the Web 3.0 landscape and get you ready for the future.

The Human Genome is Fully Mapped. Now what?

In 2021, scientists finished mapping the human genome. The project was mostly done for the previous 18 years, but earlier scientists left the most mysterious and difficult parts for last. So, what is next? With a fully mapped genome in place, it’s time to start thinking about the developments that data can bring us.

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CHOOSE YOUR OWN ADVENTURE CREATE.

CONNECT.

CAPITALIZE.

All things pre-production to post.

All things distribution and delivery.

All things reach and ROI.

An entirely reimagined experience. The 2022 NAB Show opens on Sunday with four distinct show floor collections ramping your journey through the content lifecycle. Accelerate at will. Feel the rush of hundreds of exhibitors. High-caliber education. Best-in-breed products. Direct connections to peers and industry experts.

Everything and everyone will be there (we just need you).

AND…SAY HELLO TO THE WEST HALL! The West Hall will be home to INTELLIGENT CONTENT showcasing companies and products pushing industry-wide transformation enabling customized, immersive content.

APRIL 23 - 27, 2022 EXHIBITS APRIL 24 - 27

LAS VEGAS CONVENTION CENTER NABSHOW.COM | #NABSHOW

The Lighter Side

Dear Elon Musk, We’d Like These by Christmas. Thanks.

By Corey Noles & David Wallach

Moving forward, we thought he could use a hand with some neat ideas, so we put together a few fun ones for Musk to get to work on immediately.

AutoTwitter Twitter is such a hassle, but Musk is quite a master. By linking Twitter to Neuralink, you’ll be able to automatically set it to do such things as pummel the value of a stock, fight with internet trolls, and even help your boost the next Dogelike cryptocurrency.

AI You Imagine a complete replica of yourself able to deal with life’s duller moments.

AI You is indistinguishable from you to most others. That means you’ll never have to worry about being caught sending the robot to visit your mother-in-law or go out with that nightmarish neighbor couple that won’t shut up about their timeshare. AI You Photos: iStockphoto.com

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can handle that stuff, so you can think about more important things. Like beer.

RapidSwap RapidSwap is a pill that changes your hair color, clothing accessories, and even your lousy personality. Summer, headed to the beach? Pop it in, and you’re Pamela blonde. If you’re going to the Met-Gala? Fierce red.

RapidSwap also saves the environment from hair dyes and toxic manufacturing materials by negating the need for their existence.

RealPet NFTs Imagine if you could turn your reallife pets into NFTs. A cartoon image that barely resembles your pet at all will be made using the energy of your cat’s soul to ensure the full sustainability of the project. With minimal investment, and obviously the right pet, this could be the secret to retiring early. No refunds.

My Reality Glasses People are all excited about the metaverse and being able to make their own avatar. It doesn’t matter if you think you should look like a pickle wearing a cowboy hat and a vest, I want glasses that I put on and everyone looks the way I want them to look. In my case, it

ANGR

would be the characters from Bloom County.

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Few minds have the level of creativity and checkbook to back it up quite like Tesla founder Elon Musk. From Neuralink to normalizing the electric car, Musk has introduced the world to many creative new concepts.

ANGR Personal Attack Drones

The man who gave consumers a flamethrower has another inventive and safe new plan: personal attack drones. These are average-sized drones capable of delivering a message to your enemies on three power levels, including warning shot, last chance, and nuclear winter.

That jerk around the corner who hasn’t returned your mower? Blow up his grill. The guy on the other corner who hasn’t returned your wife? Give him a full meltdown backed

by Tesla’s powerful warranty. Optional vehicle-mounted road rage launcher sold separately.

Gesture-Based Home Security The idea behind gesture-based home security is to gamify your home security system. Different gestures can result in a variety of actions like locking your doors, adjusting your lighting, and notifying the police. For a nominal upcharge, in times of crisis it can be programmed to blast “Do You Love Me” by The Contours and surround your home with suppressive machine gunfire. ■

Beam evolved

Smarter on the inside

A faster processor enables support for Dolby Atmos and creates two new audio paths for a virtual surround sound experience.

More beautiful on the outside

Updated with a precisely perforated grille, Beam looks just as good as it sounds and blends seamlessly into your home.

Learn more at Sonos.com/pros

VitalSight™

CES2021 Best Digital Health & Fitness Product by Engadget

HeartGuide™

Named a 2019 TIME Magazine Best Invention

Complete™

2020 Honoree of a CES Innovation Award

Our mission drives innovation in heart health From HeartGuide™, the first medically accurate blood pressure monitor in the form of a wristwatch to Complete™, the first 2-in-1 blood pressure monitor with built-in EKG technology to VitalSight™, remote patient monitoring program for hypertension, OMRON Healthcare, Inc., is transforming the global heart health marketplace with innovations that set new standards.

For more information on these products or any of our other home blood pressure monitors, visit www.OmronHealthcare.com.

Zero Heart Attacks.

Zero Strokes.

Our goal is to create a future free of heart attack and stroke by dramatically changing the way people engage with their heart health. ©2021 Omron® Healthcare, Inc. All rights reserved.

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