Company of the Year 2023

Editor’sNote Editor’sNote

“Everybody has a creative potential and from the moment you can express this creative potential, you can start changing the world.” Innovation and creativity are two of the most demanding features of a successful business venture out there. And these are the fundamental factors that differentiate a leading company from the competition. With that being said, let’s introduce our exclusive edition of the month, ‘Company of the Year-2023,’ where we have featured some of the leading companies scattered in varied niches of the business world.

Innovative Zone is renowned for its impeccable monthly editions and zealous feedback from our readers. Here again, we are back with our exclusive edition of the month filled with inspiration and excitement. In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Biokart India Pvt. Ltd.

The leadership panel of the company and Mr. Vikram S. (Founder, Director & CEO) shared numerous lesserknown facts about the company and also shed some light on his overall entrepreneurial journey so far. His innovative approach to dealing with day-to-day businesses and enthusiasm toward being creative highly inspired us and made us feature his venture on the cover of this mesmerizing edition. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the building leaders out there to break the barriers and chase their dreams.

As every flip of this read narrates a different story of creativity and passion, it is important to keep an eye on the status of these in your life as well. You must possess complete data on how far you have come and how long the journey is ahead. Lastly, I would like to wind up with some of the most appreciated lines by Edward de Bono that say, “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

Gulshan Parveen Gulshan@innovativezoneindia.com

Vol - 4 |Issue 4| March 2023

Publisher & Editor : Abhishek Kumar Dubey

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Publisher & Editor : Abhishek Kumar Dubey

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Copyright © 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

Vikraam S Founder/Director & CEO

COVER STORY

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NO.

In today’s time, the genomics market in India is expanding at a breakneck pace. Bioinformatics is a well-established science tha includes not just genomes, but also proteomics, drug design and discovery, and so on In the recent past, there has been a majo leap in the field of genomics, which has catapulted bioinformatic for sequencing analysis/statistics as well as the development o new pipelines Technological developments, increased research funding, and the presence of a large number of industry competitors and research institutes are fueling the market in India’s growth. Aside from tool development, bioinformatics i essential for comprehending multi-omics research and integrating genomes, proteomics, and other data sets As a result, there is an enormous opportunity for the creation of fresh tools and approaches. However, the obstacles in this market would be bridging the gap between knowing the client’s requirement, the wet lab operations, and the desired deliverables, and leveraging the extensive tools available for getting the required outcomes One such frontrunner in the industry is Biokart India, which ha made a name for itself as one of the pioneering Genomic companies with in-house processing capabilities When it comes to understanding the requirements and offering tailor-made solutions that meet the researcher’s needs, the company is one o the top service providers The company ’ s directors have been involved in Genomics-related bioinformatics from its inception and they have more than 60 papers to their name. "We have a specialized team of professionals in the field of wet lab bioinformatics and biology who collaborate to determine the bes workflo cula biologis ware develop th o expertis dres each s aste pipeline

Success Story

Biokart Genomics Lab- Bangalore Head Office

Biokart Genomics Lab- Bangalore Head Office

In today’s time, the genomics market in India is expanding at a breakneck pace Bioinformatics is a well-established science that includes not just genomes, but also proteomics, drug design and discovery, and so on In the recent past, there has been a major leap in the field of genomics, which has catapulted bioinformatics for sequencing analysis/statistics as well as the development of new pipelines Technological developments, increased research funding, and the presence of a large number of industry competitors and research institutes are fueling the market in India’s growth Aside from tool development, bioinformatics is essential for comprehending multi-omics research and integrating genomes, proteomics, and other data sets As a result, there is an enormous opportunity for the creation of fresh tools and approaches. However, the obstacles in this market would be bridging the gap between knowing the client’s requirement, the wet lab operations, and the desired deliverables, and leveraging the extensive tools available for getting the required outcomes. One such frontrunner in the industry is Biokart India, which has made a name for itself as one of the pioneering Genomics companies with in-house processing capabilities When it comes to understanding the requirements and offering tailor-made solutions that meet the researcher’s needs, the company is one of the top service providers The company ’ s directors have been involved in Genomics-related bioinformatics from its inception, and they have more than 60 papers to their name "We have a specialized team of professionals in the field of wet lab, bioinformatics, and biology who collaborate to determine the best workflow Biokart India’s core team consists of molecular biologists, biotech engineers, system biology experts, and software developers. All members of the core team contribute a wealth of expertise in their respective industries, which allows us to address each service and grow and develop better and faster pipelines/tools”, says Vikram

S, Founder at Biokart India

A Robust Infrastructure

In Place Biokart India has a full-fledged facility in terms of the wet lab that is required for handling and sequence data creation. Inhouse capabilities range from Sanger Sequencing to NGS-based devices (Illumina) In terms of computational infrastructure, several in-house servers are used for a variety of functions, including storage and data processing As a starting point, each server has 1TB of RAM and 128 threads

When operating in the Genomics domain of research, Sanger services is the starting point for any researcher to understand a short sequence (i e , a gene or a mutation of a definite location) It is also the most accurate methodology in identifying the microorganisms provided the sample is of a pure culture (i.e. not a mixture of microorganisms). While NGS may be seen as a progression from Sanger sequencing, which allows microbe identification even if it combines different cultures. NGS may also be used to sequence the whole genome of a small organism such as bacteria or a huge creature such as humans or plants It is also a critical tool for studying the characteristics of gene expression using RNA sequencing technologies Sanger/NGS applications, to name a few, are laboratory processes that generate sequencing reads in the form of ATGCs- bioinformatics is the perspective that makes sense and provides answers to the researcher s queries. As the Biotech domain has grown and demand in the niche has increased, numerous new companies have sprouted, serving various sectors of the services Biokart India Pvt Ltd is a stalwart in its area and will continue to be so because of its best-in-class service delivery. The company finds its edge over its peers due to its deep-rooted understanding of the requirements of the end users. The company ’ s specialists comprehend the expectations and personalize our aid to generate the greatest results by having in-depth knowledge of accessible tools as well as coding and programming talents.

A Noteworthy Journey

In the year 2011, Biokart began operations as a distribution company By 2013, the company had developed into a service provider, and it acquired its first Sanger Sequencing equipment in 2015, followed by the NGS machine (Illumina Miseq) in 2019. Recognizing these achievements, Biokart is proud to say that it is one of the few firms to have established a complete Sanger and NGS processing facility, as well as a cutting-edge Bioinformatics facility, without raising any funding or investments The entire journey has been on an upward trend, with a significant amount of earnings being pushed back into the company to fuel the rising need for growth and infrastructure. “We are very grateful to our esteemed clients, who have been crucial in our growth in terms of recommending us to their peers and enabling us to have steady organic growth”, states Vikram. The company is currently developing Artificial Intelligence and Machine Learning technologies and merging them with existing tools to handle various pandemic-related screening and monitoring for clinical genetic diagnostics In the following year, it will also enter the field of clinical genetic diagnostics on a war footing “As a close-knit family, we at Biokart India work closely together. We look forward to developing freshmen out of college into full-fledged microbiologists and biotechnologists. We believe in discipline and work together to achieve the organization's aims and objectives”, concludes Vikram

We can confidently state that our experience with cross-platform analysis allows us to arrive at a realistic answer. We also take satisfaction in designing our own in-house pipelines that reduce processing time by more than tenfold while meeting or exceeding the gold standard tool set criteria As a result, we strive to set new benchmarks in terms of client expectations - Vikram.

Inhouse-Sanger and Illumina platform for faster turn around time for projects

In recent years, women entrepreneurs have made significant strides in the biotech field From developing innovative technologies to launching successful startups, women have been making their mark in an industry traditionally dominated by men. One example of a successful woman entrepreneur in biotech is Mrs. Ankita Kumari majoring in the field of Biotechnology, having completed her education at Haldia Institute of Technology she brings with her the dedicated expertise and work experience of having worked in Darbhanga Medical College and Hospital, Bihar, Chittaranjan National Cancer Institute, Kolkata, and finally at Biokart India Pvt Ltd , Bangalore, where she is still a crucial part in heading the operations As a Co-Founder of Xploregen Discoveries, she has been leading the whole team with dedication and soaring new heights in the field

Xploregen Discoveries

-We understand the importance of every small step of your research

The life science and biotech research industry in India is growing at an extraordinary rate where a lot of researchers are plagued by dependencies on kits imported from abroad, even for the basic yet most crucial aspects of DNA and RNA extractions Xploregen Discoveries has been started to specifically address these bottlenecks. Backed by a team of well-renowned scientists and chemists, at Xploregen we are dedicated to not only manufacturing but rather innovating and providing researchers with kits that are economical and have unmatched performance How did it all begin? The above-mentioned bottlenecks which are faced by many researchers alike were faced by us as well coupled due to disruption of logistics in the Covid period – we were seeing wait times of more than six to eight weeks for a basic DNA extraction kit This was an inspiration for us to address the issue and overcome it by getting into manufacturing Indianmade products.

Thus the idea of Xploregen was born Range of products The first product ever developed and tested by us is a gel and PCR purification kit. From here on we have expanded into manufacturing a Universal DNA Extraction kit suitable for any type of starting materials. Another product being provided by us currently is the Bio beads (magnetic beads) which can be used for a wide range of DNA / RNA purifications and size selection for NGS libraries. We also have an EtBr replacement in the form of our Firefly Dye which is a combined gel loading and staining dye and doesn’t require the gels to be stained prior and is completely EtBr-free.

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Kanye West

From Sketching & Poetry to One of the Most Influential Musicians

Kanye Omari West is an American rapper, composer, record producer, and a businessman. He is considered as one of his generation’s greatest musicians as well as one of the most influential hip-hop artists and producers. Alongside more than 160 million albums sold worldwide, Kanye West is one of the best-selling musicians ever. He has garnered 22 Grammy Awards and 75 nominations, which ranks him with Jay-Z for the joint-tenth-most Grammy Awards ever. In 2005 and 2015, Time included him in its list of the 100 most influential people in the world. As of 2022, Forbes assessed his net worth to be $400 million, placing him among the world’s wealthiest musicians. West also started an independent presidential campaign in 2020 which was unsuccessful.

Quick Facts:

• Name: Kanye Omari West (Now “Ye”)

• Nationality: Chicago, USA

• Net Worth: USD 500 million

• Education: Polaris School for Individual Education, Oak Lawn, Illinois.

• Occupation: Rapper, Singer, songwriter, record producer, fashion designer

• Date of Birth: June 8, 1977

• Age: 45

• Place of Birth: Atlanta, Georgia, U.S

• Marital Status: Married: 2014, Div. - 2022

• Spouse’s Name: Kim Kardashian

• Children: 4 (North West, Psalm West, Chicago West, Saint West)

Early Life

Kanye West was born to English professor Donda West(mother) and former Black Panther and prominent photojournalist Ray West(father) on June 8th, 1977. He and his mother moved from Atlanta, Georgia to Chicago, Illinois when his parents split, he was just 3 years old. Early on, West had a passion for the arts. He started writing poetry and sketching when he was 5 years old. He started rapping while he was in third grade, and by the time he was in middle school, he was writing and composing his own music.

When he was 14 years old, he eventually met his mentor, the DJ and producer No I.D., at a nearby radio station. Kanye was mentored by No I.D. who showed him the ropes in terms of making beats and experimenting with hip-hop productions. West became acquainted with Jay Z, another upcoming rapper, and the two frequently performed freestyles together.

At some point, Kanye began making beats for other musicians in the Chicago region, and he also founded a rap group called the Go-Getters. In 1999, the group released their debut and sole album. While driving home in 2002, he met with a bad car accident. He almost died, sustaining very bad injuries. He kept creating music while staying in the hospital for recovery, using an electronic drum kit and other tools. He worked as a song producer for Jay-Z and other celebrities before releasing his own music. More than half of the songs on Jay-”The Z’s Z’s Blueprint” album were produced by Kanye West.

After dropping out of Chicago State University, Kanye’s album was named aptly on the same, “The College Dropout,” In terms of sales and critical acclaim, the album was a big hit. In the US, it eventually sold more than 4 million copies. The Recording Industry Association of America certified it as platinum four times in addition (RIAA). In 2005, Kanye released his second album, Late Registration, which was likewise a great hit. His third studio album, Graduation, was released by Kanye in 2007. The album, which once again debuted at the top of the Billboard 200 chart, was an enormous hit. 808s & Heartbreak, Kanye’s fourth studio album, was released in 2008. Even though it didn’t have the same commercial success as his other albums, it nevertheless got good reviews from reviewers. My Beautiful Dark Twisted Fantasy, Kanye’s fifth studio album, was released in 2010 to positive reviews. It too debuted at the top of the Billboard 200 chart, and music critics gave it one of the greatest ratings of all time. Yeezus, his sixth studio album, was released in 2013 and got favourable remarks from music reviewers. In the US, it had sales of over two million copies. 2016 saw the release of The Life of Pablo, the seventh studio album.

Business Career

In January 2007, West’s first sneaker collaboration, a limitededition Bapesta from A Bathing Ape, was released. In contrast to later co-branded releases, West designed an altogether unique style from the ground up. The design featured the “Dropout Bear” mascot from The College Dropout on the heel, as well as the brown, orange, and tan colour scheme shown on the album’s cover. West teamed with Nike to develop his own shoe, the Air Yeezys, in 2009, with a second edition following in 2012. He was the first non-athlete to be handed a Nike shoe contract. During Paris Fashion Week in January 2009, he debuted his first shoe line designed for Louis Vuitton. The collection was introduced in the summer of 2009. West has also created footwear for Italian shoemaker Giuseppe Zanotti. In the fall of 2009, West relocated to Rome and interned at the Italian design house Fendi, where he contributed concepts for the men’s collection. West partnered with M/M Paris in March 2011 on a set of silk scarves using artwork from My Beautiful Dark Twisted Fantasy.

In 2004, he also started the production firm and record label “GOOD Music.” Since then, the label has signed musicians like John Legend, Big Sean, Pusha T, Kid Cudi, and Mos Def. In 2003, Kanye West and his mother founded the “Kanye West Foundation,” which is now known as the Dr. Donda West Foundation. It aims to give kids in low-income neighbourhoods access to arts and music education. He also established “Got Bars” in 2013, a free musicwriting programme that aids young people in Chicago’s high-risk neighbourhoods in learning how to compose, record, and produce their own songs.

Personal Life

West and Kim Kardashian, reality television star, had been friends for a long time before they started dating in April 2012. In October 2013, Kardashian and West announced their engagement. Their wedding took place at Fort di Belvedere in Florence on May 24, 2014. Together, they have four children.

West and Kardashian both cited “irreconcilable differences” in April and consented to joint custody of their four kids. In 2021, West made it clear that he preferred marriage to divorce on a number of occasions. On March 2, 2020, Kardashian was formally pronounced unmarried.

KREDITS: Improve your credit score with a unique approach

Kajal Dobhal | Innovative Zone

Today, the financial services space witnesses an upsurge of several credit consulting companies offerings some exclusive credit score management solutions. Their primary target is to ensure proper money management, debt management or budgeting in favour of lenders as well as borrowers for better control of their finances. Owing to a myriad of advantages of credit consulting, especially in the credit repair process, commonalities are turning to the credit consulting companies to get enlightened with the basics of finance. Hence, being in ‘the know’ of a reliable solution provider in this space is imperative.

Acknowledging this scenario, we decided to feature the profile of Kredue Fintech Private Limited aka KREDITS that has been dedicating its matchless solutions in this direction only. For this, we sat down for a face-to-face interview session with its Founder— Yashraj Bafna who discussed various aspects of his extraordinary business venture.

“Credit score and credit report are the two vital aspects of your financial health,” says Yashraj Bafna. His venture KREDITS has been incepted with the sheer endevour to improve client’s Credit Scores alongside assisting them to eradicate any issues or resolve any disputes in their credit report or closing their bad settled & written off account. Here, the absolute focus is on allowing the client’s retain their healthy score with the help of their innovative product line.

THE INCEPTION STORY

KREDITS was incepted in 2016 by Yashraj as a credit consulting company. Way before he thought of starting a venture of his own, he was managing his family- business which was a Non- Banking Financial Company. Here, he aptly accumulated years of experience in handling bank loans where he used to prepare project reports. Here, he was hit by a realization that the disputes in credit reports are a huge impediment in the loan sanctioning process, as the scenarios are such that even an individual with collateral of 10 Crores seeking a loan of 2 Crores couldn’t get it approved just because of low credit scores. This recognition propelled him to study and observe the nuances of the credit scores and credit reports. And after thorough research and discussions with Bureau’s and Bank Executives, he dipped his feet into this space as a zealous entrepreneur. As stated earlier too, the primary objective behind this venture has been an intention to help people not just improve their credit reports, but also, make them aware of the issues in their credit reports, and the closures of such disputed accounts also.

Yashraj Bafna Founder

A GLANCE OVER THE MISSION

The company has an adamant mission of enhancing people’s awareness on attaining healthy credit scores. For this, it conducts seminars or interactive sessions on this topic across various organisations to make people reckon the significance of a good credit score in their business expansion. Straining every nerve in this direction, they have already made a huge difference for several organisations as well as individuals to scale up their respective businesses.

WHY CHOOSE KREDITS?

As a company dealing in credit and dispute resolutions, KREDITS gives credence to a good score that has to be around 720-900. With these figures, they assure consumers that they might never create any hassle in acquiring any kind of loans/funding from banking institutions. “From credit reporting to account handling to getting unsecured loans, KREDITS proves its fortes in every aspect of account analysis,” claims Yashraj.

PRODUCT LINE

KREDITS has an exemplary and innovative product portfolio that allows them to perform its operations effortlessly as well as effectively like— KUP, KBP & KAP.

KREDITS ADVANCE PROGRAM(KAP)

This exclusive program is suggested to people with a credit score of 700 and above. It addresses any disputes like a few written off, a suit filed or settled accounts.

KREDITS BUILDER PROGRAM(KBP)

It is a flagship program for individuals with a credit score below 700. With this, they not only ensure closures to their bad/ disputed accounts but also, allow them to ameliorate their credit scores.

KREDITS UPDATING PROGRAM(KUP)

This outstanding product helps clients check their credit scores through out the year to make sure they do not have any remark on it. Management of client’s monthly reports, monthly credits report, multiple Bureau report is some add on perks of this program.

THE FOUNDER’S VIGNETTE

Yashraj’s career journey as a corporate professional began in 2011 when he joined his dad’s NBFC that was meant for funding people as well as companies. Here, his core field of practice was fixated on business development operations. For this, he used to prepare company profiles and presentations while exploring the ways of business expansion. After graduating from an eminent institution, Yashraj ventured into a couple of companies — one of which was Adout.in, an advertising firm. Later, he established Kredits.in in 2017

to address the pain points for the credit scores. This venture was a proprietorship concern and in 2020, it was changed to a Pvt. Ltd. company with the support of a co-founder to make it grow in leaps and bounds.

With his partner, he also set up companies like Business Doctors, Credbiz Finserve, Credzai,etc. He describes himself as a ‘full-time Fintech Person’ who is always committed to delivering relevant solutions to combat problems faced in day to day life. Be it any sort of Fintech products, he is always thrilled to discuss about it and addresses it with solutions having exact matches.

FUTURE OUTLOOKS

Yashraj asserts that he intends to expand his business verticals. For this, he is in constant talks with various PSU & PSB banks, NBFCs and Credit Bureaus to tie up with KREDITS for improved service deliverables to its end customers. Currently, the firm is a fully-fledged thriving venture in Chennai and is also working with clients from diverse industrial domains. It has collaborated with an NBFC with which it is allowing the customers to simulate a credit score. And soon, it will be taking significant steps to stretch its footprints across the major cities like Coimbatore, Ahmedabad, Bangalore, Indore, Hyderabad while being in sync with its partner channel across various parts of the country. Owing to its innovative streak, KREDITS also strives to explore and ideate new products to enhance customer experience and has envisioned establishing its own NBFC in the upcoming years.

THE REASONS BEHIND PROCRASTINATION AND HOW TO OVERCOME IT?

Procrastination is a common problem that affects productivity in all areas of life. It is the act of delaying or postponing tasks that need to be done, usually due to a lack of motivation, fear of failure, or simply a lack of discipline. While it may seem like a harmless habit, procrastination can have a significant impact on productivity, leading to missed deadlines, decreased quality of work, and increased stress levels. In this article, we will explore the impact of procrastination on productivity, as well as ways to overcome this habit and increase productivity.

Who are Procrastinators?

Procrastinators can be anyone, regardless of age, gender, or profession. Procrastination is a common behaviour that affects many people, and studies have shown that approximately 20% of the population struggles with chronic procrastination.

Procrastinators can include students who put off studying or completing assignments until the last minute, employees who delay important work tasks, or individuals who struggle with managing their personal responsibilities.

It’s important to note that procrastination is not a personality trait or a sign of laziness. Instead, it’s a complex behavior that can be influenced by a variety of factors, including psychological, social, and environmental factors.

Is Procrastination Good?

Procrastination is generally not considered to be a good thing, as it can have many negative consequences, such as increased stress, poor quality of work, missed opportunities, and reduced productivity. However, some people argue that there may be some potential benefits to procrastination in certain situations.

For example, some people believe that procrastination can increase creativity by allowing individuals to take a break and think more creatively. Others argue that delaying a decision or task can allow individuals to gather more information or consider their options more carefully, leading to better decision-making. In some cases, procrastination can also provide individuals with time to reflect on a task or problem, allowing them to gain new insights or perspectives that they may not have had if they had completed the task immediately.

Disadvantages of Procrastination

Procrastination can have many negative consequences for individuals, including the following disadvantages:

Increased stress and anxiety: When people put off tasks until the last minute, they often experience increased stress and anxiety as they worry about meeting deadlines or completing tasks on time.

Poor quality of work: When individuals rush to complete tasks at the last minute, they may produce lower-quality work than they would if they had given themselves more time to complete the task.

Missed opportunities: Procrastination can lead to missed opportunities, as individuals may not have enough time

to take advantage of opportunities that arise or may miss important deadlines.

Negative impact on relationships: Procrastination can lead to conflicts in relationships, as others may become frustrated with individuals who consistently put off tasks or fail to follow through on commitments.

Poor time management skills: Procrastination can be a sign of poor time management skills, which can have negative consequences in many areas of life, including work, school, and personal relationships.

Reduced productivity: Procrastination can lead to reduced productivity, as individuals may spend time worrying about tasks, they need to complete instead of actually working on them.

Lower self-esteem: Chronic procrastination can lead to lower self-esteem, as individuals may feel guilty or ashamed about their lack of productivity.

Advantages of Procrastination

While procrastination is generally not considered a good thing and can have many negative consequences, there are some potential advantages to procrastination in certain situations. These advantages may include:

Increased creativity: Some people find that delaying a decision or taking a break can help them think more creatively and come up with innovative ideas.

Improved decision-making: In some cases, delaying a decision or putting off a task can allow individuals to gather more information or consider their options more carefully, leading to better decision-making.

Time to reflect: Procrastination can provide individuals with time to reflect on a task or problem, allowing them to gain new insights or perspectives that they may not have had if they had completed the task immediately.

Reduced stress: For some people, procrastination can be a way to reduce stress and anxiety, as delaying a task may provide temporary relief from the pressure of completing it.

It’s important to note that while procrastination may provide some advantages in certain situations, it is generally not considered a good thing and can have many negative consequences, such as increased stress, poor quality of work, and missed opportunities. It’s important to develop effective time management strategies and overcome procrastination in order to be more productive and achieve one’s goals.

Reasons behind Procrastination

Procrastination can have many different causes, and it can be influenced by a variety of factors, such as:

Fear of failure or success: Procrastination can sometimes be a result of a fear of failure or success. People may put off tasks because they are afraid of not meeting expectations or afraid of succeeding and the responsibilities that come with success.

Lack of motivation: Sometimes, people procrastinate because they simply lack motivation or interest in a task. If a task doesn’t seem rewarding or engaging, it can be difficult to get started on it.

Perfectionism: People who have high standards for themselves may procrastinate because they are waiting for the “perfect” time or opportunity to start a task. This can lead to a cycle of delay and indecision.

Overwhelm: When tasks seem too large or complex, people may feel overwhelmed and put off starting them. This can be especially true when tasks have multiple steps or require a lot of planning.

Distractions: With so many distractions available in our digital world, it’s easy to get side-tracked by social media, email, or other online activities, which can lead to procrastination.

Poor time management skills: Some people may struggle with prioritizing tasks or managing their time effectively, which can make it difficult to get started on important tasks.

Procrastination and Productivity

Procrastination can have a significant impact on productivity. When we put off tasks that need to be done, we create a backlog of work that can quickly become overwhelming. As a result, we may rush through tasks

or work on them at the last minute, leading to decreased quality of work and increased stress levels.

Procrastination can also lead to missed deadlines. When we delay tasks, we often underestimate the amount of time required to complete them. As a result, we may find ourselves rushing to complete the work at the last minute, causing us to miss deadlines and negatively impacting our productivity.

Furthermore, procrastination can impact our motivation and enthusiasm for work. When we delay tasks, we may begin to feel a sense of guilt or shame, which can lead to decreased motivation and enthusiasm for work. This can result in a vicious cycle where procrastination leads to decreased motivation, which in turn leads to more procrastination.

The Impact of Procrastination on Productivity

Procrastination can significantly lower productivity since it causes delays in job completion and creates a stockpile of unfinished work. Procrastination can impact productivity in a variety of ways, including: Reduced efficiency: When individuals procrastinate, they often end up rushing to complete tasks at the last minute, which can reduce their efficiency and result in lowerquality work.

Missed deadlines: Procrastination can lead to missed deadlines, which can have a ripple effect on other tasks and projects, leading to further delays and decreased productivity.

Increased stress: When individuals procrastinate, they may experience increased stress and anxiety as they worry about meeting deadlines and completing tasks on time.

Overwhelming workload: Procrastination can result in an overwhelming workload, as individuals may have multiple tasks that need to be completed at the same time or may have a backlog of work that needs to be done.

Poor time management: Chronic procrastination can be a sign of poor time management skills, which can lead to decreased productivity and an inability to prioritize tasks effectively. Lower quality of work: When individuals rush to complete tasks at the last minute, they may produce lower-quality work than they would if they had given themselves more time to complete the task.

Ways to Overcome Procrastination

Overcoming procrastination is essential for increasing productivity. Here are some ways to overcome procrastination and increase productivity:

1. Set Goals and Prioritize Tasks

Setting goals and prioritizing tasks can help us stay focused and motivated. By setting specific goals and deadlines, we can break down tasks into smaller, more manageable pieces, making them less overwhelming. It can also help us prioritize tasks, ensuring that we work on the most important tasks first.

2. Create a Schedule

Creating a schedule can help us stay on track and avoid procrastination. By scheduling tasks and allocating time for each task, we can ensure that we have enough time to complete all tasks without feeling overwhelmed.

3. Break Tasks into Smaller Pieces

Breaking tasks into smaller, more manageable pieces can help us avoid procrastination. It can also help us stay motivated by giving us a sense of accomplishment as we complete each small piece of the task.

4. Eliminate Distractions

Eliminating distractions can help us stay focused and avoid procrastination. By turning off our phone, closing our email, and avoiding social media, we can create a distraction-free environment that is conducive to productivity.

5. Use the Pomodoro Technique

The Pomodoro Technique is a time management technique that involves working on a task for 25 minutes, followed by a 5-minute break. This technique can help us avoid procrastination by breaking down tasks into smaller, more manageable pieces.

6. Reward Yourself

Rewarding ourselves for completing tasks can help us stay motivated and avoid procrastination. By rewarding ourselves with something we enjoy, such as a snack or a break, we can create a positive association with completing tasks.

Conclusion

Procrastination is a common problem that can have a significant impact on productivity. It can lead to missed deadlines, decreased quality of work, and increased stress levels. However, by setting goals, creating a schedule, breaking tasks into smaller pieces, eliminating distractions, using the Pomodoro Technique, and rewarding ourselves, we can overcome procrastination and increase productivity. By taking these steps, we can avoid the negative impact of procrastination and achieve our goals with ease.

SAKSHAM GUPTA

Directing EDUDITE Consultancy With The Mission to Deliver Quality Education to Students

“Experience is not what happens to you, it’s what you do with what happens to you. Believe in yourself and don’t be afraid of experimenting. Be aware of what is happening around you be it in politics, education, world news, innovations, as you never know you might be the next big name. Keep hustling and keep growing,” asserts Mr. Saksham Gupta.

An inspiring entrepreneur & organized leader focused on producing realistic goals, developing ways to efficiently achieve and often exceed those goals, and producing results, Saksham Gupta leads EDUDITE Consultancy as the Director.

A constant learner at heart, International Consultant in Education Sector, he has portrayed various roles in the education management industry. Owning rich experience in relationship building, customer acquisition, international admissions and sales, Saksham has travelled to over 25+ countries representing EDUDITE, delivering & facilitating conferences, government relationships building, expansion of Indian universities in SAARC and African regions.

He is an alumnus of The Shobhit University and Lovely Professional University and is intensely passionate and determined at accomplishing the tasks with excellence and having a long-sighted vision. As the Founder of the company, Saksham has been able to achieve some notable milestones. A few of those are:

• Establishing 10+ offices across the countries.

• Network of 500+ universities across the globe.

• Mobilizing 1000+ students to India and Europe as their Study destination.

• Launching of www.indiadmission.com

• Holding numerous amounts of exhibitions and fairs across East Africa.

• Currently working team of from 1 to 10 people as of today.

In the five-year journey, Edudite has facilitated 300+ collaborations between universities, 100,000+ students were positively impacted during this period whereas 1000+ students were assisted to study at their dream destinations. “I with my team travelled to 30+ countries ( covering South America, Asia and Africa) in the last 4 years to facilitate the abovesaid projects,” affirmed the leader.

AN INTERNATIONAL & ADVISORY FIRM

An ISO 9001:2015 certified, Edudite is an International Consultancy and advisory firm managed by a team of professionals with a combined experience of 40+ years in the Education Industry, from the Academic, Government, and International Business background with its head office in India.

Saksham Gupta Founder & Director

Puja Bhardwaj | Innovative Zone

It is on a mission to provide Quality Education (United Nation’s SDG #4) to students all across the globe, by helping them to secure admission in the best of universities and courses as per their requirements and utilizing its overall experience to benefit the students in a best possible manner.

“We understand the stress, the queries, and all the doubts a student faces before making a decision and that is why we have the right solution for every need of a student with this venture”, said Mr. Saksham.

Edudite is not only an overseas education consultancy that not only firmly assists you in connecting with a spectrum of colleges but also a community of well-connected, experienced personnel and students spread across the globe to push you forward in every sphere of the experience. They not only help you choose the right place and college for yourself but also help you in housing, travelling, profile building, socializing, and practically everything that you may need guidance with.

THE INCEPTION STORY

As soon as Saksham graduated, he started working at a university in their International department handling relations for them and representing them at various events and conferences in India and abroad. In his short time of 5.5 months there, his work gave him a platform to build his idea of business. He started the business by helping Indian universities and colleges form relations with universities outside India for student and faculty exchange programs and joint research work. Over the period, the team grew and they added study abroad and study in India products in their basket and managed to expand their major base in the African continent with offices spanning across 10 countries and now with www.matchmyuni.com, they want to target customers from all walks of life to spread awareness and give opportunities to make an informed decision and simplify study abroad for them.

DEALING WITH THE UNPRECEDENTED CHALLENGES

In such times the group chairman, Mr. Sandeep Gupta who is Saksham’s father, becomes the guiding light of the team. Yes, he does perform SWOT analysis every now and then, and especially during unfavourable times. Even during the pandemic which took the world and many businesses by storm, they continued to grow and achieve new milestones.

THE MOST SATISFYING ASPECT OF THE ENTREPRENEURIAL JOURNEY

“When a student walks in or calls us to say “Thanks for changing my life”, which makes me realize the impact that Edudite is creating every day, is the most satisfying for me. Also, I love the flexibility and the playground you get to experiment and test your limits, sometimes we don’t even realize the potential an idea can hold. The need to be on toes and always be available for our stakeholders is also something that I cherish,” Mr. Saksham proudly shared.

DEFINITION OF SUCCESS

According to Mr Saksham, success is the journey and not the destination. Every day if one can move closer to his vision, one step at a time, he is on the right track. Here, he also revealed the top two skills that can help any leader become successful areDecision making – In an entrepreneur’s journey, there are ups and downs every day. It is very important to stick to your

decisions, at least that’s what I do, and have a very strong head, and believe in your product.

Sales – Every entrepreneur has to be a marketer as well as a salesman. If you can’t sell your product then don’t expect it from your employees.

THE INNOVATIVE WORK CULTURE & SOCIAL INITIATIVES TAKEN

EDUDITE’s work culture is very flexible, Saksham does not believe in bounding a person by time. As they are in the service industry, he only ensures the traits of prioritizing and discipline in Edudite employees are maintained, so no stone is left unturned to make the customer have the best experience with them.

For CSR activities, they have a scholarship fund of close to 800,000 USD for 2022 intake that prospective EDUDITE students can avail themselves.

PLANS AHEAD

The visionary wants to inaugurate Edudite offices from 10 countries currently to at least 30 more and impact at least 10 million students in the next 5 years with www.matchmyuni. com becoming a household name in the study abroad sector across our targeted nations. “To be honest, I have never given a thought for the next 5 years, I want to keep learning and growing and contribute to Edudite’s success for as long as I can”, apprised Saksham

FROM THE FOUNDER’S DESK

Since early childhood, I have always been an extrovert and had an outgoing personality whether it was sports, extracurricular in school, or public speaking opportunities as and where I got. This has a lot to do with the kind of background I come from. My parents have been in the Education sector throughout their career and I was raised in an academically influenced environment. My mother is an IIT Roorkee alumnus and my dad is an engineer and served in central government as a scientific officer for 20+ years. They both lead a stable life with secured jobs for about 20 years in their career and decided to resign from their respective jobs and came into a full-time business to become an edupreneur, to serve and uplift the community by providing better education. This all happened when I was around 16 years old and it gave me a very solid base to make my decisions. In my college life, I led a local chapter of the world’s largest youth-run organization AIESEC which allowed me to travel, explore and see the world from a new perspective. The combination of the above, I believe, lead me to work in the education sector and that’s how I launched Edudite Consultancy Private Limited.

EmbarkingOnVoyage Digital Solutions Pvt. Ltd.

EMBARKINGONVOYAGE

“When it comes to marrying online with offline efforts, technology is not a driver, but it is critical in making it happen.” – Alison Corcoran, CMO, and President of Dentaquest Partnership.

There is no doubt about the fact that digital transformation is no more an option but a necessity. And, to make this possible, the existence of digital and data engineering services companies becomes extremely important. EmbarkingOnVoyage Digital Solutions Pvt. Ltd. is one such company that is known for its excellence in work and delivery. This has been made possible under the leadership and guidance of Abhishek Nag, the Founder and CEO of EmbarkingOnVoyage Digital Solutions Pvt. Ltd. The belief and hard work of Abhishek Nag make him absolutely eligible to be included in the upcoming edition of “The 10 Ace Entrepreneurs to Watch in 2021”.

INNOVATION MEETING EXCELLENCE

EmbarkingOnVoyage is a digital and data engineering services company, where innovation meets excellence. Product and Data Engineering has been the roots of belief and excellence, hence the team takes pride in delivering high-quality digital solutions.

THE PANDEMIC GAVE BIRTH TO EMBARKINGONVOYAGE

As Abhishek quotes, “It was the pandemic (during the first lockdown) which made me realize how much it has affected the whole world. It gave a sharp reminder of our fragility giving true sense to the meaning that Money is nothing but a way to earn living.”

Further, he recalls, “In October 2020, my entire family was Covid affected. During this testing time, I was retrospecting myself, my learnings, achievements, ups, and downs during my 12+ years of employment. Finally, I summarized my side of professional experiences and expectations to myself. Priya and I had a long discussion on the same and, we decided to pursue our experience and knowledge for a broader purpose. A purpose which not only takes us to level up as an individual but also, lets us contribute towards economic growth and prosperity. In December 2020, we penned down entrepreneurship, identified a few additional core stakeholders, noted down goals, purpose, mission, vision, and how we wanted to pursue (delivery model). I never believed or targeted high-level plans because such plans never conclude meaningful contributions, instead, we did ground-level work. We started working with clients, initially, we failed at a few but that became our solid foundation and learning ground, which eventually become our strength.”

Abhishek Nag - CEO & Founder

Smita Kumar | Innovative Zone

Abhishek says- During my groundwork, as a CEO, I concluded five basic things- Clear Communications, Collaborations, Partnerships, Employee Well-being, and Creating Career Roadmap for our colleagues who would eventually lead the delivery organization and ensure customer success. What else? Since then, we formally started with one client who referred us to many and we are growing through word of mouth and great client satisfaction.

This is how the idea of EmbarkingOnVoyage (EOV) was implemented!

INSPIRATION

The confident entrepreneur asserts, “Well, I believe that there are always new things to learn from each being and every one is unique. Many individuals in my life have inspired me during various phases of my career (Even the ones who weren’t kind to me). However, I am truly inspired by Mr. Ratan Tata who is a great visionary, risk-taker, philanthropist, and a true leader. Taking his thought leadership throughout my entrepreneurial journey, I aim to contribute towards Economic growth, Social upliftment, and a Greener environment.”

Abhishek voices his opinion by saying people make conscious efforts while entering entrepreneurship but for him, it was a radical decision. All elements fell into place and there was sheer willpower and confidence to do something better and the focus is completely on customer success through people empowerment.

VISION

The proud entrepreneur states, “I never say ‘MY’ vision or prospect. It’s ‘OUR’ company- What we are today, is because of our people and their trust in us. Our vision is to be recognized as genuine and valued digital engineering partners. We encourage each of our crew members (EOV employees are our crew members) to pursue their passion fearlessly. Passion has no boundaries and therefore, we nurture the Millenials and channelize their passions towards an exceptional career trajectory accompanied by innovation, excellence, and immense growth.”

HANDLING COVID-19

Abhishek elucidates, “EOV’s inception was itself during the pandemic, hence the new norms of the pandemic is a part of the basic skeleton of our processes. The pandemic has removed the geographic boundaries thus partnering talent with the right opportunity was smooth and has helped us grow in a positive trajectory. Any startup always sails through the challenge between project win and resource onboarding. As a Founder and Executive Leadership member, I am fortunate to have people who came forward and collaborated with the confidence that we can make a positive impact on our clients and took over the complete delivery. In fact, our team members support us by expressing their intent to deliver work even without pay. Yes, ‘Without pay’, it’s certainly a big thing to hear and this shows how the people who surrounded us trusted our vision for EOV and leadership traits. We are delighted that since we started functioning, we have been maintaining a positive

cash flow, just by ensuring agile and on-time delivery following high-quality code and software development processes. EOV is 100% self-funded and bootstrapped.”

DIFFERENTIATING FACTORS

According to the 2020-started company, EmbarkingOnVoyage is customer-focused, agile, and innovative; carrying three decades of combined leadership experience of engineering delivery with a ready-to-use accelerator for reduced GTM.

As far as EOV is concerned, we believe in delivering the right experience, with the right expertise at a rational price point. The primary focus is on quality, experience, and customer success, and hence most of the business leads are through customer references.

THE WORK CULTURE

Abhishek mentions, “What binds us as a team is our value system. Our value system is the pillar of our organization’s culture and we all abide by the same. It’s the experience that we as leaders can pass on to the team that counts which is reflected by the amazing 80% of our team headcount growth through employee references. EOV is confident to onboard close to 1000 team members just through the employee referral system. We aim to keep our employee referral on-boarding about 80%. We trust our people, they have always fulfilled their responsibilities and go the extra mile in delivering value to the customers and the team. We believe in empowering our team rather than micro-managing.”

ACHIEVEMENTS

The luminary has been successful in terms of employee strength since they have grown from 1 to 30 in less than 6 months.

Also, within the first six-month of the launch, EOV has won a few Long Term Agreement (LTA) with Fortune 100 companies.

FUTURE PROSPECTS

The visionary acclaims, “As a part of our plans, we are confident to spread our arms in the enterprises and ISVs. Very soon, we will be onboarding a few leaders across Sales & Delivery to grow ourselves in certain geographies.”

CHALLENGE YOUR GOALS AND START FEARLESSLY

Abhishek conveys, “There is nothing called ‘Right Opportunity’. It’s you who has to grab the opportunity and make it right. Do not worry about the failures since those are a part of the learning process. Challenge your goals without worrying about your finances. Just start fearlessly because you do not have anything to lose but everything to gain. Work for yourself but have a bigger purpose where you can create a path for others towards a better life and together making the world a better place to live in.”

10 SIMPLE & EASY

If you are a fashionable person and you work in an office environment, this article is for you! Here we walk you through some tips to look stylish every day at work. You’ll be pleasantly surprised by the number of ways that even conservatively dressed people can make their style stand out at the office.

Working on your style can suck the soul out of most people, but it doesn’t have to be this way. The good news is that there are a few options for you to make this a possibility without spending too much money.

A lot of people have started wearing unique clothing that seems like it would make them stand out at work. But that hardly helps. The following article will cover how to always look classy and elegant in the workplace and at all times.

How to Always Look Stylish at Work

• Fit – First Things First

If you have time to read only how to look stylish and attractive, it’s time to apply that too. Simply put, clothing that doesn’t fit properly is not stylish, and it looks cheap and poorly put together. No matter how expensive the material is, if the garment does not fit your body type well, it will make you look like a clown, and everyone at work will know it. This is especially true for women who tend to wear trousers because they can be more flattering than skirts or dresses, yet they do not always consider getting their trousers tailored to their body type. You can tailor your trousers to hug your curves without being too tight in weird places.

• Wear Patterns

Wear patterns like dots, stripes, and polka dots. You can buy anything from a dress shirt to trousers with these patterns. They have been seen on the runways with designers worldwide, so don’t be afraid to wear them in your everyday life. Wear

formal clothes made of silk or other very comfortable fabric that looks great in a professional setting. If this isn’t exactly where you are yet, first getting comfortable with using patterns to dress up plain pieces. For example, if your office allows for it, try pairing a plain-coloured blouse with a collared cardigan, or use the same color scheme on your waistband and handbag.

• Style Your Hair

One of the most obvious tips to look stylish is by actually making yourself look stylish with how you wear your hair. When you change your hair, it makes a very noticeable immediate impact and makes you feel more confident. Start small, like a simple side part, or add an accessory such as a hat, scarf, or handbag.

Then try experimenting and see what looks good on your hair type. Your hairstyle will always be able to express who you are in a highly unique way that no one else can pull off quite like yourself. You’ll be able to express your unique style more often just by experimenting with the overall cut of your hair.

• Add a Designer Watch to Your Outfit

If you worry about how to look attractive in office, A designer watch is one of the easiest ways to make a fashion statement. If you’re wearing a suit and tie or skirt and blouse and need something extra, adding a designer watch is one of the easiest ways to look like you have your life together.

When a man wears a brand watch, it is evident that he cares about his first impression. A nice watch catches the eye and reflects your impeccable sense of style and professional accomplishment. Who doesn’t admire a Rolex or a Breitling, after all?

• Remember to Clean Your Dress Shoes Regularly

It will be pronounced uncaring attitude if you wear dress shoes to work and don’t get them polished regularly. There are different levels of dress shoe cleanliness, from a quick wipedown with a paper towel to a full-on shoe cleaning at the closest dry cleaner.

You can make your shoes look polished again by taking them to the nearest shoe repair shop. They can quickly resolve or replace the heel if need be. It’s also best if you buy a pair of black shoes made of fine Italian leather or some other quality leather that resists water and is easy to clean.

• Always Arrive at the Office with a Freshly Shaved Beard

One of the easiest tips to look stylish everyday by showing up to work with a clean shave. When you have a high-quality shave, it looks like you have taken care of yourself. There’s also nothing wrong with having a little facial hair if you’re normally clean-shaven.

Those who are not well-groomed show off their lack of effort in how they dress and groom themselves, making them not seem very sophisticated. If you want to look your best, shave every day and keep your facial hair trimmed close. This will make people take you more seriously and make co-workers more inclined to approach you for business discussions more often.

• Wear a Pocket Square

Pocket squares are an effortless way for the men in your life to pull off that extra something. It’s an excellent way for them to easily add variety to their suits without buying expensive accessories or shirts. You can choose from hundreds of different patterns and colors, making it easy to find something that matches the color scheme of their shirt and tie.

These pocket squares make men look more fashionable while showing they take some pride in their appearance. People will look at you differently if you wear a pocket square to work, making you more approachable and like a leader.

• Get Your Clothing Tailored

If you wear your work clothes to work, you will always have to get them taken in at some point or another. As long as they are adequately hemmed, your clothes will look their best when tailored to fit your body.

A poorly-tailored shirt or suit can give you the appearance of being older and more experienced than you are. A poorlytailored jacket makes the wearer look like he’s trying too hard. A tailor will find precisely how to give you the most flattering fit without making any changes that would make you uncomfortable.

• Switch Up Your Blazer

The blazer is a versatile piece of clothing that every professional should own. Whether you wear a suit or dress business casual, the blazer can still make your outfit look more put-together and stylish. You will also find variety in the colors and patterns available.

If you’re ever feeling stuck with your current wardrobe and don’t know where to start for your next outfit, add a nice blazer to whatever you’re wearing. It will instantly make you look more fashionable without any effort from your end. Add some accessories like ties or scarves to cater to your specific style preferences.

• Beware of Deep Necklines

Many women tend to look stylish and attractive, wear deep necklines daily without giving much thought to what it does to their overall look. Deep necklines tend to draw attention away from the face and toward other body parts such as the chest.

These women are often mistaken for being provocative and inappropriate, which they’re not. They don’t realize they’re drawing attention away from where it should focus. Wear deep necklines if you want to, but make sure that you understand this concept first before you do so.

MEET SRINIVAS RAO & BHASKAR SINGH DIGITAL MARKETING LEADERS TAKING OVER THE GLOBAL MARKETING SPACE

Digital Marketing is one of the broad, complex and powerful segments in this era. With continual technological advancements, there are a plethora of options for ambitious entrepreneurs to carve out a career in digital leadership. Before 2020, digital leaders in marketing around the world were generalized to strategizing and executing with their knowledge and resources. Even though they looked at ideas and situations with a fresh lens and worked on them with creativity, analytical outlook, problemsolving skills and patience, 2020 turned everything upside down.

To deal with the changes, the digital marketing world is demanding multihat-wearing leaders. And its emergence has reached India–an economy constantly reinvented by digitization. Within this economy, in the bustling metropolis, Kolkata is a leading digital marketing agency scaling the growth of the Indian Digital Marketing space. We are talking about Proclivity Digitech. Helmed by two passionate leaders, Mr. K Srinivas Rao (Founder and Director) and Mr. Bhaskar Singh (CEO), the company is known for topnotch digital marketing solutions to clients worldwide.

DONNING THE HAT OF GLOBAL LEADERSHIP

In 2018, Srinivas founded Proclivity Digitech with a tunnel vision - to create the perfect digital agency primarily catering to SMEs and MSMEs. And his vision picked tremendous pace sprouting branches in Australia, New Zealand, Canada, and the USA. Srinivas’s incorrigible vision also inspired Bhaskar to join him on board. Since he joined the board in 2020, the Company has never looked back. Within 4 years, it has served and satisfied over 500 B2B clients worldwide. Its clients come from diverse segments: Architecture, Builders, Restaurants, Takeaways, Automobiles, Food, Non-Profit, Medical Services, Insurance, and Application Development for Large Retail, Grocery and Delivery Stores.

““We have worked with brands like Kodax, Techfairy, Kiwi Tint, Indian Tadka, Maihan Middle Eastern Supermarket, and more,” says Srinivas.

His idealistic purpose enthralled a slender set of people, and they banded together to achieve this magnificent goal. Eventually, the small cadre expanded into a group of specialists dedicated to offering tailored solutions. They understand the endeavours businesses face in these unannounced transformations; hence, they ensure an uncompromised quality in every delivery. Keeping the focal lens on building relationships, the company has showcased its sustainability through business intricacies and novel challenges. Proclivity Digitech also has a partner company called Web Maniacs LTD, based out of New Zealand.

Proclivity Digitech’s global stance is not an overnight success. While it has established a global footing in 4 years, it was irrigated by the dedicated efforts of a like-minded team and two passionate leaders. In the beginning, Proclivity Digitech was just an idea, but today it has notable presence in the market. Srinivas has over 15 years of industry expertise and a flair for

K. Srinivas Rao Founder & Director

developing and implementing effective strategies that assist businesses and employees achieve objectives. He is an inventive thinker and is proficient in identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms.

Indranil Roy | Innovative Zone

Bhaskar is a certified six sigma green belt with many feathers on the cap. He has donned many hats in Global Magnates like Wipro LTD, Dell International Services, Hughes Software Solutions, etc. He has over 20 years of diversified experience in Customer Service, Sales, Delivery and Profit Centre Management. Leveraging their experience and knowledge, the leaders aim to double the company’s sales operations by the end of 2022, generating a USD 50,000 revenue per month.

CONSTANTLY SHARPENING THE EDGES

Proclivity Digitech is on a mission to lead its domain, not follow. With that aim in mind, it continuously assesses itself and its competitors’ forte, identifying spots to fill and enhance. Its forte lies in two things: cost-leadership strategy and incorporating competitive advancements. Nowadays, customers are price sensitive and seek the best at the lowest price possible.

“And we provide our clients with top-notch digital marketing services at prices that most businesses cannot match,” adds Bhaskar

Second, the constant lookout for innovations. As a one-stop digital marketing firm, it uses Angular JS, Backbone, Codeigniter, CSS3, Drupal, HTML and others. Innovations are one of its USPs, and the right tools help create ‘Think tanks’ to help customers achieve their corporate goals.

While the resources help clients achieve business success, it’s the culture - that empowers relationships. To put it another way, the confluence of innovations, a welcoming work climate, an in-house team of experts, and innovative digital marketing solutions makes them a cut above others. And the clients’ faith and positive testimonials say it all. Many clients have appreciated them saying, “Great and professional attitude, and they even completed the project on time.”

ALWAYS AN ON GO MODE

By constantly nurturing its prowess, Proclivity Digitech aligns itself with the market and its opportunities. “Our focus is to provide a 360° solution, including online branding, advertising solutions and other creative services,” says Srinivas, The experts-on-board work on the latest technologies to generate the best results in the least time. And every project is strategized to achieve desired results that align with the market and trends. Clients are updated at all times to ensure nothing stops their growth. The company builds a familial relationship with its clients. Every project starts with understanding their needs, and a customized strategy is implemented for execution. The entire process is wrapped in consistent and fast customer service.

The practice of staying aligned but innovative has helped it implement many novel marketing strategies and use new methods to market their offerings. “Everybody loves to hear a story – and this is what we do to market our services,” shares Bhaskar. Proclivity Digitech publishes narratives of client dealings – how it has helped a client achieve their desired goal within a tight deadline. This also helps it better connect with its global audience.

The efforts are tantamount to in-depth R&D. Being on the cusp of innovative solutions, in-house research & analysis helps it improve, be it new products and services, processes, or new ways to interact with clients. It helps in growing the business and continually generates better outcomes for clients. It helps in conquering novel challenges, like COVID-19. As soon as the Pandemic started spreading, Proclivity Digitech deployed its crisis management plan - one that addresses employees’ well-being, brand reputation, finance management, supply chain, and legal issues that the crisis may trigger.

STRONG AND ENJOYABLE CULTURE

A company’s culture is one of the most striking features that set it apart from the crowd. Lending credence to this, Proclivity Digitech is looked upto for its team’s positive attitudes and actions. Its embellished management style empowers teamwork, transparency and authenticity amongst all. It encourages team members meaningfully to boost and align their performance with the company’s culture.

Srinivas says, “We understand the need for keeping the team engaged, especially how it can complement the company’s growth.”

THE NEXT LEVEL

Creating a resounding global presence within 4 years is not an achievement to be taken lightly. Proclivity Digitech has championed the pandemic and is battle-ready for the future. The Company plans to set a higher standard for its services as well as work culture while expanding its geographical footing. It’s focused on building better relationships with its employees and powering their decision-making abilities to help clients grow at an exponential rate.

“We will keep moving forward while constantly improving our customer support,” promises Srinivas.

CONCLUDING WITH A THROUGHTFUL NOTE

“To prosper as a leader, you must first learn from and connect with other leaders. Find a mentor who can guide you and assist you in learning from mistakes so that you can minimize the former and increase the latter in your own pursuits. Finally, build a team of youthful talent whose creativity aligns with your business.” – Srinivas & Bhaskar, Proclivity Digitech

Bhaskar Singh CEO

HOW HAS THE INTERNET CHANGED PEOPLES’ BUYING HABITS?

Seeing the dependency of day-to-day life on the internet, it is very difficult to envision modern life without it. It has altered our lives in various ways. Undoubtedly, shopping is one of them. Shopping before the internet had been a cumbersome and archaic course of action. Unlike almost a decade ago, when most people were using conventional ways of shopping, now we are buying things from the comfort of our houses with a few clicks on our computer device. The Internet has changed how we find, research, and ultimately buy a product.

In this internet era, it’s quite possible to never leave your house and still have all of your needs met, thanks to the growth of subscription boxes, supermarket delivery services, and two-day Amazon shipping.

How has shopping changed lately?

In the last decade, how much internet has revolutionised people’s shopping experience, the following points show:

• Consumers are spending more money online than ever before, with the share of money spent online more than tripling between 2008 (4.9%) and 2018 (17.9%).

• In 2019, 87% of adults used the internet on a daily basis, up from 49% in 2008.

• In 2019, 82% of users shopped online in the previous 12 months, up from 53% in 2008.

• For the first time, more than half (54%) of persons aged 65 and up reported purchasing online in the previous 12 months in 2019.

• Despite the rise of internet shopping, consumers still spent the majority of their money in stores in the previous year, with just over 80 pennies of every pound spent in store.

• 83% of those who haven’t shopped online in the last year reported a “desire to shop in store.”

• The food sector has had slower development in online sales, with online sales as a percentage of total commerce remaining around 5% since late 2016.

• Clothing and department retailers have raised their contribution of internet sales to about 20% in the recent decade.

What brought this shift in people? How has the internet changed people’s shopping habits? Let’s learn by reading the following factors in this blog article that contributed to this change in the pattern of people’s shopping behaviour.

1. Reviews by consumers

One of the major effects of the internet on shopping behaviour may be seen in online reviews. In addition to business websites, the review sections of e-commerce sites, social media pages, and personal blogs, consumers have access to a variety of channels where they can write reviews of goods and services. Other customers value these evaluations since they reflect the genuine opinions and experiences of real people rather than being the product of an advertisement. In fact, according to a 2015 Moz analysis, 67% of buyers surveyed regarded internet reviews as a crucial deciding factor when making purchases. Customers are more likely to have pleasant experiences and post those experiences online when firms offer top-notch goods and services. Other customers will be more likely to use that company when they see these encouraging reviews.

2. Decreased Brand Loyalty

A trend noticed by McKinsey is a sharp drop in brand loyalty when people shop from their couches and home

offices. Over a third of US customers (36%) have tried a new product brand, and 75% overall have experimented with a new buying behaviour. Due to stressed supply chains at the height of the epidemic, popular commodities went out of stock, contributing to this tendency. Consumers who had tried a different brand, however, claimed that they would still look for new ones in the future in 73% of cases.

3. Smartphones

eMarketer reports that individuals are spending more time on their mobile devices and less time on other media, such as television, desktops, and laptops. Mobile devices have made it possible for people to access the internet practically anyplace they go. Users may access the internet while out and about thanks to smartphones, tablets, smartwatches, and other gadgets. This implies that customers can instantly obtain information and opinions about goods they are considering purchasing in businesses. Consumers can now rapidly check online reviews to make sure they’re picking the greatest goods in the proper price range rather than just hope they’ve found the perfect item to fulfil their demands.

4. Social Media Touch

People use social media for an average of two hours per day, and on various social media sites, they like and follow companies they find appealing. This makes it possible for people to receive regular updates about the goods and services offered by businesses in the form of images, videos, product descriptions, and links to blogs and other educational web pages. Having an active online presence on social media is crucial for businesses because it gives them new possibilities to engage with customers and deliver the finest customer service.

Additionally, platforms like Facebook, Twitter, and Instagram make it simple to share material, enabling businesses to post interesting content and inspire their followers and fans to do the same on their own timelines. Customers want to locate brands on social media so they can read reviews from other customers, receive answers to their questions, and spread the word about the brands they love to their own friends and followers.

5. Convenient Research like never before Research is another significant shift brought about by the internet in how we shop. In the past, if you wanted to learn more about a product, you had to visit many stores and ask a salesperson for assistance. This obviously wasn’t ideal because a salesperson will always show their product in the best possible light, even if it’s not the best choice. In order to truly comprehend the market and what is offered, it was also required to visit several stores, which was not only annoying but also took a lot of time.

Publications like “Consumer Reports” sparked the growth of the third-party review concept. However, in the early years of this periodical, access to the company’s yearly reviews and recommendations required a subscription. Not everyone has the choice of spending money merely to have more money to spend. We now have the chance to be much better educated consumers as a result of this. Whether you shop online or not, this is useful.

6. Constant Advertising

When most of us decide we want to buy something, the buying process starts. We overcome the psychological barrier associated with using our money and begin to actively pursue the desired thing. What we fail to see is that the buying process, at least the one that takes place in our brains, begins long before we consciously decide to go out and make a purchase.

This happens because of the advertisement you see. The idea of advertising is not brand-new. Although it has certainly existed in some form or another since the dawn of time, the 1950s and 1960s saw a surge in popularity as a result of the widespread adoption of television. Today, though, we are literally surrounded by advertising because of the internet.

You are exposed to advertisements whether you are playing a game, watching a video on YouTube, listening to music on Spotify or Pandora, scrolling through social media, or simply browsing your preferred news website. Because the majority of ad services, like Facebook and Google, use your personal data to understand your preferences and interests, these advertisements are obviously more effective than those you see on television or hear on the radio.

7. Amazon

Amazon has been a part of our lives for a while. In the last couple of years, though, it has truly blossomed. During their confinement, it has assisted numerous people in discovering new skills and interests. A near-perfect example of how online buying should be is Amazon. They practically have it down to an art. Everything is incredibly clear-cut and easy to understand. Some of their stock’s classifications may look strange. But, once you figure that out, everything goes very smoothly. They have a fantastic website that makes it quite simple to get what you need from them.

8. Electronic Payments

Online buying can only be made possible with digital payments. More payment methods are made available as more individuals use the internet for this purpose. People are free to select whichever option makes them feel most at ease. Everything is much simpler when you’re online. There are now so many options for making payments online. These options make it quite feasible for you to move money around fast and easily. Everyone benefits from the convenience and speed of digital payments. Even a mobile device can be used to handle them!

IRFAN SIDDIQUI & PURVI MITTAL

THE INGINEOUS MASTERMINDS OF SIGNITY CORPORATE SOLUTIONS

Indranil Roy | Innovative Zone

Entrepreneurship is undoubtedly a bold career choice, and achieving milestones in it is a long and winding road. It takes firm resolve, proper attitude, and grit to achieve success in business. Such people are extremely driven and always excited by new prospects. Not only do they set big goals, but also commit to them despite countless setbacks that occur. Their passion for overcoming obstacles to make new strides exemplifies focus, commitment, and sheer will to succeed. They also possess a strong and assertive personality and can harness panic, which sets them apart from the crowd. Lastly, they are open to changes and always seek innovations to reinvent themselves and their products/services. To put it simply, entrepreneurs are the face of change in this generation.

Siddiqui CEO | Founder

As one of the rapidly evolving publishing media platforms, Innovative Zone Magazine has always believed in helping the business world grow. In this issue, ‘The 10 Ace Entrepreneurs to Watch in 2021,’ we aim to feature entrepreneurial gems that are creating enormous waves in the world. The following read tells the journey of Irfan Siddiqui and Purvi Mittal, founders of a reckoning corporate firm, Signity Corporate Solution. Their passion for business growth, progressive customer base, and array of customized solutions qualify them to include in our edition.

THE DUO & THEIR ENTREPRENEURIAL BEGININGS

Purvi and Irfan are versatile professionals having many years of leadership experience. Purvi is a marketing veteran with a proven track record of leadership in the e-learning industry. She specializes in SEO, customer satisfaction, web content creation and business development. She has an MBA and has worked with e-commerce giants like IndiaMART. Irfan is a recruiting specialist with over a decade of experience in meeting various recruitment needs, from mid-level to senior management. He has an avid talent for connecting with people and gaining knowledge and is known for his energetic and cooperative attitude combined with excellent judgment skills. During their last tenure, the two were managing major corporate duties at E&Y (Ernst & Young) and had sterling opportunities ahead of them. But this wasn’t enough. The duo aspired to touch new skies, foray into new possibilities, and create opportunities for others;ultimately, form a sound presence in the business community.

Irfan

Moreover, the market was becoming a whirlpool of opportunities because of increasing technological influence. Digitalization was attracting aspirers to unveil new possibilities and play a prominent role in developing the economy. The duo believed their skills, combined with innovative resources, could create something innovative. Their thoughts attracted several investors, and finally, in 2018, Irfan and Purvi founded Signity Corporate. While they began with just Software Solutions, now, Signity Corporate Solution is a jack of all trades! The Company is headquartered in UP and has a firm presence in the UK as well.

SIGNITY – A ONE STOP SHOP OF CORPORATE NEEDS

Signity Corporate is a leading global firm addressing all kinds of corporate needs. Its offerings include staffing management, corporate training for employees, graphics designing with visualization and business consulting. Although it envisions complete growth of businesses, Signity Corporate’s prime expertise is in IT/software development, staffing solutions and training & development. In Software, it mainly focuses on development of CRMs, applications and other solutions as per the client’s requirements. Under recruitments, it works with IT, BFSI, e-learning and manufacturing and provides them with sourcing, training, payroll and manpower support. Lastly, it provides all kinds of technical training, like Coding and Web Development, as well as non-technical coaching in soft skills, personality development, interview preparation, and much more.

The Company is guided by values of end-to-end support, quality commitment and integrity, which catapult its growth. They work on a consultancy model, which allows them to comprehend business requirements, opportunities, challenges and pitfalls. Its comprehensive business structure and trusted solutions have helped it partner with multiple eminent brands worldwide. Signity Corporate is shouldered by men and women of diverse talents. Beginning with only 2 people, the company has a team of 20+ dynamic professionals with room for more. In its brief span, Signity Corporate has completed 100+ projects and has over 50 satisfied clients, including national and international magnates.

PROGRESS ANCHORED BY CHALLENGES

Over the last three years, Signity Corporate has excelled and added several feathers to its cap. However, it was not without its difficulties. Digitization has had a significant impact on the business community, resulting in fierce competition among firms, including Signity Corporate. Moreover, software development, staffing, and corporate training are all popular services. Nevertheless, Signity Corporate has always competed on an equal level because of its dedication to quality & standard. Another major challenge was over overcoming the Pandemic. Within a year, COVID-19 led to a global economic meltdown, deteriorating business growth across industries. It transmuted the general work model, sifting people to work from home or remote locations. More than ever, the period brought a wave of unemployment in every segment. Despite the circumstances, Signity Corporate became one of the few enterprises to thrive, losing none of its employees. Muscled with technological trends, it even won multiple awards for its solutions, trust and unrivalled quality in delivery.

Signity Corporate’s resilience comes from its leaders’ tenacious nature, especially Irfan. He faced several torments

at an early age that woke the leader inside him. His father lost everything in a riot, and they had to sell important assets to settle a huge bank loan. This fluctuated his academic trajectory. However, choosing to be a leader at an early age, he made huge strides through Signity Corporate. Besides its clients and accomplished projects, the company has grown a vast network of 100+ sub-vendors. Its consulting model focuses on identifying facets to attain goals more efficiently and with better results.

A REWARDING JOURNEY

Signity Corporate has stood the test of time and earned a place in the pantheon of leading corporate firms. In its brief span, it has won over 28 awards, including prestigious epithets, such as ‘Best Hiring Partner,’ ‘Best Start-Up’ and ‘Best Recruitment Partner.’ In recognition of its unyielding passion and commitment to growth amid the Pandemic, the company has been enlisted amongst ‘Top 10 Survivor Startups in India 2020.’ Earning a global reputation of this scale reflects the leaders’ and their team’s unwavering dedication and commitment. A few of its noteworthy team members include:

• HR TEAM: Ananya Mittal, Saima Seikh, Pooja Pal

• BUSINESS EXPANSION TEAM: Qamar Ansari, Aditivik Sharma, Eshaan Siddiqui

• OPERATIONS TEAM: Umar Farooq, Sushil Mittal, Mubeen Husain, Vasant Malhotra

Their collaboration and like-minded efforts have kept the business running no matter what. Its stellar growth has paved the way for further expansion plans too. In the next four years, it aims to grow strong footfalls in Dubai, Canada and UK.

OTG Oven in India that make

TOP 10 BEST COOKING EASIER

A smaller variant of a conventional oven is an Oven, Toaster, Grill (OTG). It turns electrical energy into heat to bake food at a high temperature. It cooks almost anything with hot coils and can reheat, grill, barbecue, keep meals warm, or even bake. Depending on what you want to cook, the oven includes heating coils on the bottom and the roof. All of your jobs can be done by a single OTG. Today we are going to explore the best OTG oven in India.

TOP 10 BEST OTG OVEN IN INDIA

BAJAJ MAJESTY 1603 T OTG

• Brand: Bajaj

• Colour: White

• Material: Stainless Steel

• Item Weight: 5010 Grams

The stainless-steel powder-coated body of the Bajaj Majesty 1603 T oven toaster grill (best OTG oven in India) provides beauty and elegance to your modern kitchen. Because of its small size, it may be placed anywhere in the kitchen for easy access.

The model has easy settings that allow you to adjust the temperature and cooking time to your preferences. As a result, it can be used for a variety of cooking tasks, such as grilling, baking, and toasting. The OTG also has a temperature monitor, which prevents the food from being burned or overcooked.

KENT OTG

• Brand: KENT

• Colour: Silver

• Wattage: 1500 Watts

• Capacity: 30 liters

The KENT 30-Litre OTG (best OTG oven in India) is a fantastic and efficient kitchen gadget. Its greater capacity, paired with a fantastic combination of functions, makes it a dream come true for any home chef. You can effortlessly bake, grill, heat, or dry roast any food item with the KENT Mettalic Silver OTG in your kitchen. This OTG allows you to quickly prepare wonderful dishes. The 30L size of the Kent OTG is sufficient for serving 8 people their favorite cuisines.

PRESTIGE POTG 9 PC 800-WATT OTG

• wBrand: Prestige

• Colour: Grey

• Item Weight: 3400 Grams

• Wattage: 800 Watts

The Prestige POTG 9 PC oven toaster grill (best OTG oven in India) can handle the grilling, baking, and toasting needs of a family of two to three people. It assists in the preparation of

delicious pizzas, tikkas, kebabs, cakes, bread, biscuits, and a variety of other dishes. It has an 800-watt motor that allows for quicker and more efficient cooking.

Full-size glass doors and a stay-cool handle are included in the model. The glass door allows you to keep an eye on the cooking process, while the stay-cool handle keeps the OTG safe to use. It also has temperature and timer controls, allowing for preciseand tasty cooking.

PHILIPS HD6975/00 25L DIGITAL OTG

• Brand: PHILIPS

• Colour: Grey

• Material: Cold rolled steel (Metal)

• Item Weight: 6380 Grams

In India, the Philips HD6975/00 25-liter OTG (best OTG oven in India) is the newest OTG. It has a sleek design, a modern style, and a digital display. This OTG is without a doubt the most user-friendly OTG currently available in India. The ten pre-programmed menu options make baking a pleasure. The Philips OTG Preheat mode makes baking cakes, muffins, and pizzas enjoyable and easy.

Overall, it’s a fantastic option for a small family. This OTG is expensive due to the sophisticated digital display and electronic controls.

AGARO 33310 48L OTG

• Brand: AGARO

• Colour: Black

• Material: Alloy Steel

• Item Weight: 10.61 Kilograms

The AGARO 33310 48L Oven (best OTG oven in India) has a lot of fantastic features that make it easy to use and provides even heating for all of your cooking needs. The glass door is also covered with a reflective coating to keep the heat within the oven. The interior light that this OTG offers is a bonus. You can have a good look at the meal while it’s cooking.

It is a good value for money product because it compares favorably to the top OTG brands on the market while maintaining reasonably priced. If you want an OTG oven to prepare delicious food for your family without spending a lot of money, this is the one to get.

PRESTIGE POTG 19 PCR 1380-WATT OTG

• Brand: Prestige

• Colour: Black

• Material: Stainless Steel

• Item Weight: 6000 Grams

The Prestige POTG 19 PCR Oven Toaster Grill (best OTG oven in India) uses only 1380 watts per usage, making it extremely

energy efficient. It will not, under any circumstances, increase your electrical consumption. The good news is that the device’s power efficiency does not compromise its functionality or features. It also includes a new control panel that makes it easier to operate all of the oven’s buttons and functions. Because of its simple interface, you can use this oven without getting any headaches.

MORPHY RICHARDS 60 RCSS 60-LITRE OTG

• Brand: Morphy Richards

• Colour: Black/Silver

• Material: Stainless Steel

• Item Weight: 13780 Grams

All of your culinary needs will be met by the Morphy Richards 60 RCSS oven toaster grill (best OTG oven in India). It is capable of preparing a large family with the pleasant and delicious cuisine of many varieties. A motorized rotisserie is included with the unit, allowing you to make delectable tikkas and kebabs in minutes. The oven toaster grill may be programmed to cook for up to 60 minutes. Because you don’t have to constantly monitor the cooking process, you can multitask.

PANASONIC NB-G110P FLASH XPRESS TOASTER OVEN

• Brand: Panasonic

• Item Weight: 7.5 Pounds

The Panasonic NB-G110P Flash Xpress toaster oven (best OTG oven in India) is a quick and efficient choice that claims to cook food up to 40% faster than traditional versions while also saving electricity.The control options are conveniently located on a stay cool panel for easy access, and there are six preset selections and five browning levels can choose. The

Flash Xpress is ideal for snacks since it calculates toasting timings and browning levels for, waffles, rolls, pizza, toast, frozen food, and reheating automatically.

USHA 3716 16L OTG

• Brand: USHA

• Colour: Maroon

• Material: Stainless Steel

• Wattage: 1200 Watts

Easy-to-use Usha 16-liter oven-toaster grill (top 10 OTG oven in India) with both top and bottom heating components, as well as five accessories, OTG allows you and your loved ones to cook and bake whatever their hearts desire. You have complete control over your meals thanks to a lighted chamber and precise temperature control settings.

INALSA MASTERCHEF 16BK OTG

• Brand: Inalsa

• Colour: Black/Silver

• Material: Powder Coated CRCA

• Item Weight: 3600 Grams

The Inalsa MasterChef (top 10 OTG oven in India) is composed of CRCA steel and has a powdered coated finish for a professional look. You’ll also get a galvanized interior that’s rust and stain-resistant. For a small household, a capacity of up to 10 liters is suitable. Temperatures can be adjusted from 100 to 250 degrees Celsius. You can keep a watch on the food being cooked through the transparent, durable, and heatproof glass door. Its rustproof interior and galvanized exterior make it a long-lasting oven for a small family.