Innovation comes out of Covid 2nd Vol. June 2022 by Innovative Zone Magazine

Editor’sNote Ventures scaling to prominence via their innovation-driven offerings… The novel coronavirus imposed a new way of living on the whole of mankind where we had to adjust to the ‘newnormal’ scenario. Humans changed their patterns of life overnight bounding people to stay at home for months. We were forced to reapproach and redesign our new ways of work, trade and education. And within a blink of a moment, we were facing a dearth of technology-driven innovations. Amidst the glooms of chaos, the entrepreneurial ecosystem was brainstorming the new-age methodologies to deal with such unforeseen crises. Spearheading the waves of pandemicdriven innovation, business leaders took charge of making a difference to the scenario in the best possible manner. We believe you must have got the hint to our upcoming edition- Special Companies: Innovation Comes Out Of Covid 2022. Yes, the issue speaks stories of such service providers that scaled to the heights of success by introducing marvellous innovations amid the mist of Covid. Our sheer endeavours behind this edition are to bring such companies under the spotlight that have brought such breakthroughs into the business world that left the world fascinated. We couldn’t help but notice the pluck made by such ventures- as we were being confronted with such narratives every day. For this, our dedicated team made incessant efforts to search for some motivating ventures that will serve our readers a dose of boosted entrepreneurial spirit and the result is this publication. Being relevant to this edition’s overall objectives, the cover page features the story of Rass Bio solution Pvt. Ltd. which has emerged to be a reputed organisation actively working in importing, exporting and wholesaling products like Benfotiamine Powder, Cyanocobalamin Powder, Folic Acid, Lecithin Powder and many more. The specially curated chemical compounds by the company allowed commonalities to keep up with their healthy lifestyles by intaking proper nutrients. Under the stewardship of its co-founder and business development head- Ruchi Khanna- the company has scaled to prominence. We couldn’t find any other company more worthy than Rass Bio Solution to be highlighted on the cover page and our firm belief asserts that our global readership will find its story as amazing as we perceive it. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal

Kajal@innovativezoneindia.com

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Contents

Ruchi Khanna

Co-Founder and Business Development Head

Rass Biosolution Private Limited An Emerging Name In The Arena Of Nutraceuticals & Leading The Domain With Innovation Sports Nutrition Ruchi Khanna | Co-Founder and Business Development Head Page No. 10

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SUCCESS STORY

NARAYAN MURTHY’S SUCCESS STORY: From His Father’s Shop to The Boardroom

PRATEEK SHUKLA A Dynamic Leader Driving The Wheels of lIiot Advancements

LIFESTYLE 6 Best Tips to Lose Weight The Right Ways

DIVAMI DESIGN LABS

HEALTH

EJI LEARNING & BHAIRAW MANDAL

Enabling Transformative User Experiences through its Distinctive Designing Solutions

Best foods for eye health and eyesight

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Ruchi Khanna

Co-Founder and Business Development Head

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Cover Story

RASS BIOSOLUTION PRIVATE LIMITED AN EMERGING NAME IN THE ARENA OF NUTRACEUTICALS & LEADING THE DOMAIN WITH INNOVATION SPORTS NUTRITION

Gulshan Parveen | Innovative Zone

he great management consultant, Gary Hamel has well asserted, “Most of us understand that innovation is enormously important. It’s the only insurance against irrelevance. It’s the only guarantee of long-term customer loyalty. It’s the only strategy for out-performing a dismal economy.” Being innovative in this cutthroat competitive business world is more than important for every business, irrespective of its domain. It is the era of digitization and modernization that are the ultimate ingredients of innovation and development. Innovative Zone has been a great appreciator of all those business ventures and leaders who have created a brand value in different niches of business with their unique and innovative business approach. We have a great history of featuring various business firms in our portfolio that have set new and advanced standards in the corporate world. And here again, our team is back with another inspiring tale of one such extraordinary venture, Rass Biosolution Pvt. Ltd. Our editorial team had an interesting and joyful session with the leadership panel of the company, especially the Co-Founder and Business Development Head - Mrs. Ruchi Khanna, she shared numerous unknown facts about the business journey so far. She also spilled a plethora of valuable nuggets for all the upcoming business leaders and young minds. Her exceptional business model, which is based upon relational trust and excellent customer experience immensely inspired us and made us feature them in our upcoming edition- ‘Special Companies: Innovation comes out of Covid.’ We truly hope and desire that this fascinating read will add some extra value to the lives of our readers and will inspire them to break their barriers and chase their dreams. Explaining the exclusive portfolio of the company, Ruchi asserts, “We have our head office and our production unit in Kanpur, India, since we incorporated this company in the year 2010. In simple words, we started with pharmaceutical raw intermediates and Nutraceutical raw materials. And now at this level, we have over 12 formulations of blends and premixes that are known as Vitamin Blends. Moreover, if we talk about the key motivation behind this whole journey, our prime goal was to bring a quality buying experience filled with technical knowledge to the pharmaceutical market. Initially, when we entered the market, we had to analyze and understand the market demands, mode of transactions, and promises that accompany such sales to make them a fruitful recurring business. Although we are stronger than our competitors as our team has doctoral level experience when finding solutions and strategies in technical and management domains, this gives us a competitive edge in the raw material market, which the traditional suppliers do not enjoy. Moreover, if we talk about the mission that drives our team towards growth and development, we cannot forget to mention our goal to set up control throughout the market. I completely understand that the present market is very good as far as labor standards are considered, however, our buyers enjoy it when we bring innovative

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solutions for their consumers to the table and enhance the experience of finished products which further enhances sales and health of customer both. She adds that we surely want that we should reach up to many good companies which are catering to the relative scale of the country as India is a growing market in nutraceuticals, especially so that we can reach those abilities and we can innovate complex formulas for every possible ailment using Nutraceutical ingredients. People should be aware of Superfoods, nutraceuticals, and the importance of vitamins in daily life. If I have to explain things in simple words, I would give an example; if you have a stomach ache, then you go and take a specific allopathic medicine, but if you take a proper amount of probiotics there, you don’t need to take a look at the medicine all at. Now, my vision is that our Superfood is enhancing performance for athletes and is also very beneficial. We at Rass Biosolution

work on natural and organic formulas for endurance enhancement, mass buildup, muscle toning, and overall athletic performance. We export our novel and customized products to many countries as per the US and European standards. industry and my company should also reach that level where people are aware of it, and I leave no stone unturned in educating our buyers via weekly blogs that we circulate.” EDGE IN THE MARKET A robust technological knowledge is the core differentiating element of the team of Rass Biosolution. The company is completely different and unique compared to its existing competitors in the market thanks to their exceptional technical knowledge. “I’m not saying that we are technically strong, but we are technically different as compared to the other competitors in the market because we are constantly working on the formulations of Nutraceuticals, we constantly survey the exact requirement and application of the finished entity that our buyer wishes to provide to their consumers. It is 16 hours of work a day at minimum and then we’re taking the professional certification courses, learning from professional associations, and attending conferences regularly. At present, I am completing a certificate course in super food formulations from London. Education is something that one can never finish and if we are to be technically different and innovative, we must accept continuous learning, this is how we provide great customer experience to our clients and buyers.”-Ruchi Khanna.

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Our curious team asked about her perception of research and development and how her company is putting for the same. She affirms, “We have very few people on the team. So, our team is very small as far as research is considered, this helps us make decisions better, as our team members share business core values and not focus on only the commercial aspects. We are a team of industrial experienced professionals that can pull off any order on our desk, within the stipulated timeline, and we put our utmost efforts to bring the best of both worlds for our customers.” CONVERTING CHALLENGES INTO OPPORTUNITIES The prestigious American author, educator, and businessman, Stephen Covey has well asserted, “Success is when you realize obstacles are challenges to help you become better, and your response equals the challenges.” Challenges and hurdles are stepping stones in the journey that leads toward success and immense growth. And true entrepreneurs are the ones who stand firm in the bad times and set an example for their fellow ones. The team of Rass Biosolution is one of those enthusiastic teams. When the team of Rass Biosolution Pvt Ltd entered the market, it was a completely different and new environment for them. There were a plethora of challenges and hurdles that they had to face to survive in the cut-throat competitive market. But after the global pandemic of COVID-19, people automatically became more conscious about their health and overall well-being creating a boom in the market and for our business. “During COVID-19, we worked on a new formulation, but we educated our buyers on the long-term wellness advantages of the products as well, which was more complex. So, many patients were suffering from diarrhea as diarrhea was a very common problem in COVID. We worked on the formulation of a simple but effective remedy of B complex Blend formulation where we made small changes in B 12 composition ratios, and the results were awesome. This integration we applied in north India to a few companies and pharmaceutical companies in South India-and that was the formulation and innovation that helped us to survive during COVID and helping us even at present.

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SUCCESS STORY

Success Story

NARAYAN MURTHY’S SUCCESS STORY:

From His Father’s Shop to The Boardroom

arayan Murthy, CEO of Infosys, is one of the most successful Indian entrepreneurs of all time. Born into a family of shopkeepers in India’s southern state of Tamil Nadu, Murthy started his career working for his father as a financial analyst. In 1981, he founded Infosys with $10,000 in capital - and the company has since become one of India’s leading technology firms. In this article, we’ll explore the path that led Narayan Murthy to success - from his humble beginnings to becoming a global business leader. 16

Narayan Murthy’s Early Life

Narayan Murthy is the co-founder and CEO of Infosys, one of India’s leading software companies. He has also served as the company’s interim Chief Executive Officer (CEO) since March 2017. Murthy is a recipient of several awards, including the Padma Bhushan, India’s third-highest civilian honour. Born in 1946 in a small village in Karnataka, Narayan Murthy began his career at age 16, when he started working in his father’s shop. After completing an engineering degree from Madras University, he joined Infosys as a software engineer in 1988. Over the next two decades, he helped build the company into one of India’s leading information technologies (IT) firms. In March 2017, he was appointed interim CEO following the resignation of former CEO Vishal Sikka. In November 2017, he was appointed permanent CEO. Under Murthy’s leadership, Infosys has continued to grow rapidly and achieve significant success both domestically and internationally. In 2018, the company was named the world’s fastest growing tech company for the twelfth consecutive year by FORTUNE magazine. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

Narayan Murthy’s

company to be listed on the NASDAQ Global Select Market and going public on the London Stock Exchange. Since leaving Infosys’ Board of Directors, Narayan has been focused on his own business ventures. He is a co-founder of Orchard Valley Capital, a venture capital firm that invests in early-stage companies across various industries. He also serves as a member of the boards of Directors for Deutsche Bank AG and The Confederation of Indian Industry (CII).

Narayan Murthy Begins His Father’s Shop

Narayan Murthy, the CEO of Infosys, is a successful storyteller. When he was just a boy, his father’s small shop in southern India became one of the leading computer retailers in the region. Narayan Murthy’s success story – from his father’s shop to the boardroom – is a compelling example of what can be achieved through hard work and determination. In 1969, Narayan Murthy’s father, Rajesh Murthy, started a small computer store in Mysore, India. By 1981, Rajesh Murthy had expanded his business to include sales and service for IBM computers. The family’s success was due in part to Rajesh Murthy’s relentless pursuit of new technology and his innovative approach to selling computers.

Narayan Murthy Takes the Reins at ITC

Narayan Murthy, the youngest son of ITC Chairman and CEO R. M. Murthy, took over as the company’s chairman on July 1 this year. He is only 43 years old and has a wealth of experience in both business and public life. Narayan Murthy’s success story is an inspiring one - from his father’s shop to the boardroom.

Born into a family of entrepreneurs, Narayan Murthy was destined for success from an early age. After graduating from college with a degree in electrical engineering, he returned home to help run his father’s business. In 1989, Narayan Murthy founded Infosys with four other colleagues. Today, Narayan Murthy is one of the world’s leading CEOs. He has led Infosys through a period of dramatic growth and transformation.

Narayan Murthy’s Impact on Business and Industry

Narayan Murthy is the co-founder of Infosys, a multinational information technology consulting company with over 200,000 employees worldwide. Murthy’s story is inspiring in its own right, but his impact on business and industry is even more profound. Murthy’s father started a small shop in India that became one of the country’s leading suppliers of electronic goods. When Narayan Murthy was just 12 years old, his father died and he took over the business. Despite having no formal business education, Murthy rapidly built Infosys into a global powerhouse. His achievements have led him to be conferred with several honorary degrees and awards, including the Padma Vibhushan, India’s highest civilian award. In 2008, Narayan Murthy was elected as the president of Infosys, making him one of the youngest CEOs in history to hold this position.

Narayan Murthy Joins IBM

Narayan Murthy is the CEO of Infosys, one of the most successful technology companies in the world. He is also a member of the World Economic Forum’s (WEF) Global Leader board for Young Entrepreneurs. Narayan Murthy’s story provides inspiration to anyone who wants to achieve success in their career.

Narayan Murthy Becomes CEO of Infosys

Narayan Murthy, the CEO of Infosys, is a success story from his father’s shop to the boardroom. Born into a family of entrepreneurs, Narayan started working in his father’s shop at the age of 12. He went on to co-found Infosys with Nandan Nilekani in 1981 and has since led the company to become one of India’s leading technology firms.

Conclusion

Narayan Murthy is the co-founder and CEO of Infosys, one of India’s largest and most successful software companies. Born into a business family in Tamil Nadu, Narayan started working in his father’s shop at the age of 12. After years of hard work and perseverance, he eventually parlayed his entrepreneurial skills into founding Infosys with fellow computer science graduates in 1969. In this article, we take a look at how Narayan’s success story unfolded and what lessons can be learned by anyone looking to start or run their own business.

In 2002, Narayan was appointed Chairman and Managing Director of Infosys and remained in this role until January 2011. In this time, he led the company through some significant growth milestones, including becoming the first Indian 17

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Prateek Shukla

A Dynamic Leader Driving The Wheels of lIiot Advancements Indranil Roy | Innovative Zone

ith the emergence of digitization and sophisticatedly connected devices, the dynamism of the business world is rapidly evolving. Automation tools like IoT have become a household need for making businesses smarter, improving collaboration, increasing efficiency, streamlining operations, curtailing operational costs, and much more. The breakthrough has been a boon, especially for manufacturing and industrial organizations. In particular, IIoT (Industrial Internet of Things) interventions have aided high-tech sectors in introducing many smart manufacturing innovations in recent years. It helps embrace the possibilities of Industry 4.0 by providing a better context and definition for disruptive strategies. Long story short, IoT interventions have become a critical economic driver. Its opportunities are endless, not just for industries but also for entrepreneurs. The technology can drive increased efforts to improve infrastructure and the solutions and assistance supplied by diverse industry operators. The said cognizance inspired two passionate technocrats to come together and address the emergent challenges. Their brainchild, Altorum Leren, is a force to be reckoned with for IoT solutions that assure greater efficiency throughout the value chain.

THE ORIGINS AND PROLIFERATION

Every new venture has an intriguing past, but Altorum Leren resulted from a fusion of concepts to lead critical transformations - not a typical intriguing story. Prateek and Sandeep were technopreneurs working on their product launches, which unfortunately didn’t take off. While it wasn’t a deterrent, they eventually met through a mutual acquaintance when Sandeep needed

PRATEEK SHUKLA CEO

some backend development work done, which Prateek gladly accepted. Working together, they realized how niche technologies, such as IoT and its branches - IIoT, are reshaping the future of business, particularly for industrial enterprises wanting to launch new products; and how they can employ their unique skills to assist them. With a synergetic mindset, they founded Altorum Leren in Sep 2017. The duo set sails on a mission to connect the world by leveraging 22

emerging IoT solutions. The company works with manufacturing, utility, smart city, agriculture, transportation, pharmaceuticals, and logistics. By providing tailored optimizations, it addresses critical business challenges while maximizing revenue. Over the last 4 years, Altorum Leren has culminated its expertise as a niche “Product startup.” Its solutions help small, midsized, and large businesses track the health of their assets and automate their manufacturing processes, forming an efficient client-service model.

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REDEFINING OPERATIONAL SCALABILITY

Altorum Leren is filling a vital technology gap that businesses require. Individuals, businesses, and governments worldwide have suffered acute and long-term consequences because of the pandemic. It’s speeding up globalization, cashless transactions, digitalizing healthcare, altering work culture, and propelling online consumption. To be competitive and lead this disruptive market, companies must have a unique skill set. This is the philosophy behind Altorum Leren’s offerings. “Our goal is to provide customized and scalable IoT solutions that eliminate possible hazards while keeping them years ahead of the pack,” explains Prateek. Looking at their portfolio, Altorum Leren has Alfinity Edge, Cloud and Market Place. These bespoke IoT products use advanced technologies such as AI, ML, advanced analytics, Blockchain, and Digital Twin, allowing clients to grasp IoT’s maximum potential. •

•

Alfinity Edge platform underpins IoT across operations increasing overall business efficiency. It generates realtime data and insights to respond to events with an end-to-end layer of sensing, seamless connectivity, and AI. Alfinity Cloud is a multi-tenant SaaS platform that integrates IIoT securely into cloud, edge, and on-premises settings. This allows businesses to manage and scale operations through a connected model, optimizing the operational core. Alfinity Marketplace is an all-in-one exclusive solution for extensive IoT requirements. Users can buy, sell, build and deploy IoT devices, assets, tools, and services under a single umbrella.

Altorum Leren also offers solutions tailored to certain industrial sectors. They are improving connectivity and monitoring efficiency, assisting businesses in attaining optimal efficiency while cutting costs. The offerings also reflect the prowess and creativity of the two dynamic duos. Their extensive experience garnered through continuous learning is helping businesses reimagine growth in a dynamic market.

THE UNDERLYING NICHE

Altorum Leren, in a literary sense, means “Deep Learning.” Hence, they have instilled strong learning and training principles, establishing a qualitydriven culture. They also have a quality management programme to automate processes and reduce error across all delivery functions. The company has

onboarded many industry veterans to thrive this initiative. The constant upgradation helps to carve a competitive stance in the market. The IIoT market has grown extremely competitive because of technological disruption, and it has become a catch-all in the Indian start-up ecosystem. As a result, the company has R&D strategies in place to keep up with trends and monitor niche technologies. They also have internal control systems and checklists for identifying and resolving control flaws. The inherent learning mechanism also keeps them updated to market practices. They use digital marketing to publicize their offerings and what makes them a preferred automation partner.

It has helped us connect with IoT giants like Rexel India, hardware firm like MAGTORQ and Teltonika as an exclusive IoT solution supplier. adds Prateek. PRATEEK SHUKLA – MORE THAN A LEADER: A GROWTH ENGINE

The ability to innovate distinguishes a leader from a follower. Prateek and Sandeep are not just running a business but also a mission that will have a big impact on the country’s progress. Industry 4.0 is already a critical economic driver in thriving economies, and niche leaders like these two are keeping our nation competitive. Prateek, on the other hand, has been the powerhouse in terms of recognition and progress. Altorum Leren has a competitive edge across verticals thanks to his dynamic leadership and vibrant ideals. With a strong expertise in the digital arena, he also does honour to his role as CEO. Prateek is a cybersecurity expert with a record of helping companies across verticals culminate growth in a disruptive era. His expertise has been critical in driving creativity and innovation in the company, leading to deserving results with best-in-class service and support. He has also authored a book on cyber security. With his partner, Prateek has withered many storms that could have long23

term implications for the firm. For instance, during COVID, they worked with a redefined business model that contemplates life changes, work, and technology use.

“We revised our business strategy, emphasizing client retention, product quality, and value orientation,” Prateek reveals. This aided in capital preservation by ensuring that funds be spent only on essential things.” Their ability to adapt is a significant advantage in the company’s success.

A VIBRANT CULTURE IN PLACE

With disruptive offerings and dynamic leadership, Altorum Leren is likely to have a performance-based culture. The team is young and vibrant, with an open mind towards technology and innovation. To ensure its lucrative, the leaders encourage an open culture, fostering a flow of ideas and collaboration. They also stand with the employees during their varied issues. This ensures cohesiveness and allows everyone to provide individual feedback through an anonymous system.

A JOURNEY PAVED BY LANDMARKS

Defined by purpose and driven by passion, Altorum Leren has put many feathers in its cap. Last year, it has bagged: • AI/Automation Technology • Provider of the Year by NITI Aayog, Govt. Of India • Best Tech Start-up of the Year (IoT) by TechIndia • Best Enterprise of the Year (IT Services) by MSME The company has also brought many eminent names into its clientele, including Tata Advanced Systems Limited, Toyota, BECIL, Siemens, Wipro. With so many wins in such a short time, Altorum Leren is surely moving rapidly towards its goal. But this isn’t the end for them. Prateek and Sandeep are constantly reinforcing their IoT capabilities to set a niche benchmark. They are already working on AI and are willing to raise funds for Big data, data lake and other breakthroughs. “With 5G technology on the threshold, the opportunities in IoT, AI, and automation are poised to grow multifold for the niche tech players like Altorum Leren,” signs off Prateek.

THE LEADER’S ADVICE

“Be a niche player” and “keep innovating”. It’s better to fail fast and step up your game.

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Lifestyle

6 BEST TIPS TO

LOSE WEIGHT

THE RIGHT WAYS H ello Business Connect reader - Welcome to India’s one of the best business magazine platforms, where we share inspiring business & entrepreneur stories, health, lifestyle, and more. We will be discussing one of the hottest topics, “How to lose weight?” and “what are the best tips to lose weight the right way?” these sentences are searched more than 550,000 per month globally as per worldstream.com. This indicates how much obesity or overweight has become the biggest concern in the world. According to a WHO survey, 39% of adults 18 years and over were Overweight in 2016, and 13% were obese. The difference between Obese and overweight are measured by BMI (body mass index): BMI 25.0 to 29.9 is considered overweight, and 30.0 BMI and more is considered Obese/ Obesity.

WHAT ARE OVERWEIGHT AND OBESITY?

Being overweight or obese are both terms for having more body fat than what is usually known as a healthy weight. Both are known to define the risk of health problems from an extra pound. Keep in mind that the more body fat you have, the greater your risk for several chronic diseases, such as kidney disease, heart disease, diabetes, and more.

WHAT CAUSES OVERWEIGHT AND OBESITY?

Several factors can play a vital role in gaining and retaining excess weight gain, energy imbalance is one of the factors that lead to overweight, meaning Internal energy does not equal to out one. As the name suggests, internal energy is the calorie(Kcal) amount your body gets from food and drinks. On the flip side, outer energy is the number of calories that your body uses for things, such as digesting by being physically active, regulating body temperature, and more. In general, when your body has more calories than you need. As a result, the unwanted calories get stored in fat cells, later these fats sit on top of your muscle, right underneath your skin. Furthermore, higher insulin also plays a vital role in weight gain. In that case, people eat frequently and intensively.

WHAT ARE THE TIPS TO LOSE WEIGHT THE RIGHT WAY?

There are tons of videos and articles we see about weight loss and found how misleading information is being spread all over the internet. Misleading information like how to lose 10 kg weight in just 10 days? However, the fact is, one should not lose weight more than 2 pounds in a week as many nutritionists suggest. It means the following such type ideas can be harmful to your body and muscle tissue. Each one has different medical histories, body composition, and blood groups. How can be one sure that the diet that has worked for someone else will work for them? When we say losing weight the right way, means your immune system gets better and better, you feel more energetic, and your digestive system becomes stronger day by day. Today, we will be sharing the effective and best diets to lose weight.

1. DEVELOP A HEALTHY HABIT MINDSET

Losing weight should not be just a goal for anyone but should also be a goal to develop a good habit mindset. This will eventually lead to good health, and weight loss will be an automatic result. However, that path that people usually follow is weight loss first. In fact, the quick weight loss may end up unpleasant health outcomes and eventually may make you develop poor lifestyle habits. This cannot be the best way to lose weight. When we say that develop a healthy mindset, it means is people are bringing healthy nutrition on your daily life, doing yoga or medication, improving physical workout. It should stay in your whole life. This is what it is called losing weight the right way.

2. STAY HYDRATED

There is always a thumb rule - one should drink 35ml water per kg of body weight. For instance, one has around 60 to 70 kg body weight, it is crucial to drink water around 2.5L to 3L every day. Enough water intake flushes toxins and waste of consumed material out of the body. People who drink enough water are linked to decreasing calorie intake and lower risk of weight gain. Besides that, enough water intake has several benefits, including maintaining skin elasticity skin, reducing the chance of suffering from scars, wrinkles, soft lines, etc. Most importantly, it improves your metabolism as well. This is one of our tips to lose weight the right way.

3. FOCUS ON A HEALTHY DIET

Once Greek physician Hippocrates, “Food should be a medicine and medicine should be a food.” What it means is that a healthy meal must contain all nutrition, including protein, carbs, fiber, starch, and fat. In order to get most of the benefits out of the diet plan, you should design 3 nutrition associate meal plans for a day, including breakfast, lunch, and dinner. When you are plan make sure these meals contain all nutrition, which is not just enough to release unwanted fat but also improve overall health. If you are not sure what to add in your meal, you should take advice from a nutritionist, who can design your diet according to your body composition and blood group. Many research says, it is healthier “to breakfast like a king, lunch like a prince and dines like a beggar.” However, in the real world, it completely different case. Generally, people eat a very light breakfast makes them hungry all day long. As a result, they fall upon the dinner. It is time to change this mindset to lose weight the right way.

4. INCREASE PROTEIN AND FAT INTAKE

Often, overweight people deal with binge eating disorders. For that reason, the digestive system doesn’t function well. Many studies show that protein is by far the most filling. It boosts peptide YY a hormone that makes you feel more full- with fewer calories. This is partly because protein reduces the level of the hunger hormone ghrelin. Apart from that, It increases muscle mass, gives benefits to your bone, reduces late-night snacking. According to a dietary reference intake report for micronutrients, a person should eat 0.8g of protein per Kg of body weight. In order to address insulin resistance and transfer them into a fat-burning state, fat must be included in the diet. Don’t’ fall for the lies that protein is only for bodybuilders and eating fat can increase your fat.

5. MEDIATION AND WORKOUT

Aside from these weight loss tips; meditation and workouts also play an immense role in weight loss. In 2017 Wiley Online Library reviews of existing studies found that mindfulness mediation was an effective method for losing weight and changing eating habits. Mindful mediation involves paying close attention to where you are, what you’re doing, how do you feel about your life right now. While workout is linked with many benefits, including improved mood, stronger bones, and burn fat effectively.

6. INCLUDE MORE VEGETABLES AND FRUIT

If you want to lose weight the right way, then do not forget to add Fruits and vegetables to your daily meal. Most fruits and vegetables are low in calories and fat, and have a rich source of fiber, vitamins, minerals, and antioxidants, all of which are essential on your daily meal diet. There are two things I would like to add here more that must add salad in your daily meal. It is considered to be effective toward weight loss. And another must eat an apple in a day because apple contains micronutrients (vitamins and minerals), macronutrients (protein, carb, and fat), polyphenol, and more, which help to improve metabolism and decrease the cholesterol and Uric acid level. Following these habits will lead to a slow but sustainable weight loss. The benefit of this is that you won’t feel craving, irritability, and mood swings which often occurs with famous weight-loss diets.

THE MOST TRUSTED COMPANIES TO WATCH IN 2022

Enabling Transformative User Experiences through its Distinctive Designing Solutions

NAVEEN PUTTAGUNTA CEO

Puja Bhardwaj | Innovative Zone Currently, India houses some of the top UX UI design firms that are delivering exceptional design while satisfying the needs and requirements of their clientele. One such gem, Divami Design Labs stands as pioneered and the global leader in catering valuable Usability Services and UX/UI solutions that enable return on investment for corporate giants like Google, HCL, Collins Aerospace, and RightData, Zenoti, DarwinBox, and others in the tech and SaaS industries. Divami is a professionally managed ‘User Experience Design and Development Powerhouse based in Hyderabad, Telangana. Naveen Puttagunta gave shape to his passion for UX design via Divami in 2008 to meet the emergence and requirement of experience design in India.

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Today, Divami has become a trusted, reliable, and aspirational design brand across the world with extensive experience and expertise in this fast-moving digital world. Standing strong with 80+ industry professionals from diverse backgrounds, Divami has worked on 150+ projects ranging from tech startups to enterprise design transformation and touched more than 2.5 million lives.

points and have proven abilities to bring innovation to solve their problem statement. The unique project execution strategy of Divami, the strength of the team to innovate, and the team’s commitment to executing innovative ideas with quality and perfection are what eventually win the day for the team.

Divami’s key service offerings are UX Strategy, UX & UI Design, User Research, and Design-led Development for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation projects, eCommerce marketplaces, and Consumer applications focused on creating user experiences that add outstanding value to digital products and platforms.

R&D is an integral process of Divami’s approach to any project. Every decision they take comes from extensive user research, competitive analysis, and market research. The team constantly keeps track of shifting trends in a variety of industries because of their diverse clientele and they have observed a significant shift in thought processes, best practices, and technology usage. They learn from them and adapt accordingly.

Mr Naveen Puttagunta further apprised, “Our commitment to excellence and complete customer satisfaction is the key factor that makes Divami unique. When we take on a project, we treat it as “our problem” so that our clients may concentrate on their core competencies. There have been times when we have gone beyond the scope of the job to help our clients. Each decision we make is based on sound reasoning, and more often, our clients concur.”

A GROWTH-FOCUSED CULTURE The innovative work culture at Divami imbibes a sense of ownership and belonging in the employees that keep them engaged and driven. They are treated as stakeholders rather than contributors. The management ensures to keep employees always motivated and encourages them to progress both personally and professionally while helping them to face and overcome challenges.

CORPORATE ETHOS FOR CLIENTS Divami offers end-to-end services, from concept to implementation, and supports clients to launch their product or platform by guiding them through each step. The well-tested processes and strong emphasis on user research empower Divami to come up with exceptional and standout designs for the clients. It helps the firm in winning the clients’ trust and stands out in the industry.

Besides, Divami has a comprehensive training program to onboard new employees, particularly fresh graduates. Over time, they have been able to successfully transform fresh graduates into skilled and efficient designers and engineers who can deliver excellent project results. MILESTONES & AWARDS While creating a digital footprint for 100s of businesses globally, Divami has earned several recognition and acknowledgment. Some of the creations of Divami have been recognized as the best by the Confederation of Indian Industry. It has been named the best UX UI Design firm in India by numerous reputable magazines. The firm has also been featured in the Harvard Business Review. Clutch. co, the world’s largest rating and review platform for prominent IT, marketing, and business services firms, has ranked it as one of the top 5 global UX agencies.

Divami is actively working with the best B2B SaaS Platforms, Enterprise Software Product companies, Consumer (including e-commerce) Apps and Platforms, and Corporations undertaking digital transformation. Apart from delivering world-class designs, the team also helps to implement them to pixel-perfect accuracy thanks to their extensive development capabilities. RESILIENCE THROUGH A GLOBAL PANDEMIC Amidst the COVID-19 pandemic, Divami has managed to confidently stay on course in a competitive market and made a significant shift. Although from a business standpoint, a little has changed due to the pandemic when the team started working remotely, it brought positive change to the firm; the project management and delivery strategies have been revamped.

DESIGNING FOR FUTURE SUCCESS Divami has been steadily growing and transforming since its inception. For the future, the company has set aggressive goals to ensure that it has the proper resources, training, and team expansion to provide efficient quality to all its clients and set new standards of excellence in design. It is also looking forward to increasing the workforce in the next few years due to an influx of long-term clientele and expanding projects. Furthermore, the firm is gearing up to be futureready, therefore it is developing solutions for emerging trends like Metaverse, Web 3.0, AR/VR, IoT, and more to meet upcoming demands.

In the post-pandemic world, a lot has changed for UX UI. Businesses have realized the value of having a strong online presence and scalable solutions. As a result, the emphasis has moved to improving the online user experience. There is also a greater emphasis on security, accessibility, and usability.

WORDS BY THE BEST IN DOMAIN “The road to becoming an entrepreneur is not a cakewalk! Something better or bigger is always happening somewhere. Rather than getting into the rat race, aim to always improve on what you already have. It is more about the relationships we establish with clients, colleagues, and others than it is about the business or the money,” advises Naveen.

R&D and Innovation – Divami’s Formula for Success In today’s era of constant disruption, prioritizing innovation is the only way to unlock growth and long-term success. When it comes to competing with other firms, clients often go with those agencies which best understand their pain

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

Health

for

Best foods

eye health and eyesight

The eyes are one of the human body’s essential organs for vision and protection. That’s why it’s so important to take care of your eyes and ensure that you feed them with proper nutrients to keep them healthy for as long as possible. This blog post will be all about what eye-friendly foods you should incorporate into your diet to keep your eyesight in top shape.

Here is a list of the 10 best foods for eye health and eyesight • Fish: Fish is an excellent source of essential fatty acids (responsible for keeping the membranes of the eyes soft), which most people don’t get enough of. The best fish to eat for the eyes include mackerel, anchovies, salmon, and sardines.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

•

Walnuts:

•

Eggs:

Walnuts are a great source of vitamin E and omega-3 fatty acids, essential vitamins, and minerals that the eyes need to function correctly. Even research suggests that regular consumption of walnuts may reduce the severity of age-related macular degeneration (AMD), the leading cause of blindness in developed countries.

Eggs contain choline, an essential nutrient for the eyes. Choline is necessary for keeping the membranes in the eyes healthy and eyesight. They provide high-quality protein, which the body needs to build new cells and tissues in the body to protect the eyes. Eggs can also help reduce eye strain by keeping your eyes lubricated.

•

Seeds:

Plant seeds are full of antioxidants, which help prevent eye damage. The best seeds to eat for the eyes include chia and hemp seeds. Coconut and flax seeds are excellent sources of vitamin A, which is required for vision. Other good sources include sunflower seeds, pumpkin seeds, bee pollen, and safflower. •

The omega-3 fatty acids DHA and EPA are two types of omega-3 fatty acids that your retinas require for proper function. Both are found in fatty fish such as salmon, tuna, and trout, as well as other seafood. Omega-3 fatty acids appear to protect your eyes from AMD and glaucoma, according to research. •

Citrus fruits:

Leafy green vegetables:

Other Ways to Improve Your Eyesight and Keep Your Eyes Healthy

Leafy green vegetables are one of the best foods for eye health and eyesight due to their high levels of nutrients like vitamin A, vitamin C, lutein, and zeaxanthin. Lutein and zeaxanthin are essential antioxidants that guard against macular degeneration, cataracts, and age-related vision loss. Vitamin A helps keep the eyes healthy by keeping the tissues of the eyes healthy, and vitamin A is required for vision and keeps the tissues moisturized and thin. •

Aside from knowing what foods are good for your eyesight, there are other things you can do to protect it. ● If you still smoke, give it up, improving your overall health and lowering your chances of developing eye disease. ● If you wear contact lenses, wash your hands before handling them and only wear them for the recommended amount of time. They should not be slept in. As a result, your chances of getting an eye infection will be reduced.

Carrots:

Carrots are high in beta-carotene, which the body converts to vitamin A.Beta-carotene is essential for the body’s general health but also helps prevent damage to the eyes, and Beta-carotene helps keep the tissues of the eyes healthy. Several studies have shown that people who eat carrots fruits may have better vision than those who don’t. •

10. Beans and Legumes:

Beans and legumes are a great source of folate, which is vital for vision. However, if you’re vegetarian, it’s best to get more of these foods from other sources (including fruits and vegetables) because they contain cyanocobalamin, a form of vitamin B12 that can be toxic in high doses. They are also a great source of lutein, an antioxidant that helps protect the eyes from degeneration.

Citrus fruits are rich in antioxidants and flavonoids, which prevent oxidative damage to the cells in the eyes. According to research, the flavonoids in citrus fruits like lemon, lime, and grapefruit can help protect the eyes from oxidative damage. Several studies have shown that citrus fruits can improve eye health. •

Salmon:

● When working with wood, metal, or chemicals, always wear eye protection. ● Also, keep your eyes covered with sunglasses when you are outside in the sun. ● Finally, try not to look at the sun for prolonged periods; if you do, it could damage your eyes and worsen your vision.

Sweet potatoes:

Sweet potatoes are not only high in beta-carotene but also provide other nutrients that the eyes need. They are a highly nutritious food. Infants fed sweet potatoes were found to have better vision than infants who weren’t. Sweet potato is also an excellent source of vitamin C, which is required for collagen production, which keeps the eye tissues healthy. Vitamin C is an antioxidant that protects against damage to cell membranes.

Conclusion: The foods listed above are not the only food that can help with eye health; there are still many other ways to keep your eyes healthy. Even though a wide variety of foods can help improve eye health, it is still best if you eat all of these 10 most eye-friendly foods. This ensures you are giving your body all the nutrition they need to keep your eyesight in top condition.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

ince the technology revolution of the late 1990s, online learning has been gaining great popularity. It offers unparalleled convenience, flexibility, and affordability. But in the last few years especially after COVID, digital learning has drastically evolved. There has been the creation of many ed-tech startups, aiming to revolutionize the face of modern education with their innovative solutions. One such unique educational endeavor ‘Eji Learning’, is connecting skill seekers with trained professionals by providing desired learning inputs and hands-on training experience and assessment with the online mobile app and web-based skill training platform. It is the creative vision of a technical & management consulting expert, Bhairaw Kumar Mandal. Through his venture, Mr Mandal is focused on educating and training the workforce at the bottom of the pyramid with the necessary skills and knowledge. Eji Learning facilitates training of different skill sets by providing video-based training and further supporting with on-site practical experience. They have curated their courses in the light of the curriculum of the National Skill Development Council (NSDC) & Power sector Skill Council (PSCC). Eji Learning also provides placement assistance and career guidance after completing the courses.

Bhairaw Kumar Mandal

CEO & Founder

EJI LEARNING & BHAIRAW MANDAL Trailblazers of Specialized Skill Development Training in the Power Sector THE MAN BEHIND THE IDEA

The leading man, Bhairaw Kumar Mandal, Founder & CEO, of Eji Learning, is armed with many titles- an Experienced Entrepreneur, a Managing Consulting Expert, a Technocrat, and so on… He holds close to two decades of extensive experience and is the initiator of this idea. An alumnus of NIT Jamshedpur, Bhairaw has done B.Tech in Electrical Engineering and MBA from Great Lakes. In the key position of CEO, Bhairaw is responsible for the strategic development and successful implementation of the system.

THE INCEPTION STORY & TEAM BUILDING

COVID-19 created unprecedented circumstances for the entire human population, one of the biggest challenges that came up was remote learning and skill development. On the 30th of March, 2022, Eji Learning has been launched as a full-fledged online learning and skill development platform to tackle this issue. Eji Learning is a venture that aims at bridging this gap through online and accessible training programs that makes learning easy, from anywhere at any time. 32

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The foundation of Eji Learning was taken with a committed and dynamic team of marketing experts, financers, strategists, and technocrats, working in synergy to build a consumer-centric product. While building the team, Bhairaw’s focus was on making sure that the vision of the company and the employees align well and that the team is focused on disrupting the education sector through rigorous sales and constant product evolvement.

EJI’S DIFFERENTIATING FACTORS

Eji Learning has strong backing in terms of presence in the power sector. Eji Learning’s parent organization Enerture Technologies Pvt. Ltd. has been working in the renewable energy and power sector for the past 10 years. The instructors and trainers of Eji learning are supported by the experience and backing that Enerture provides in the form of skill and expertise. They provide relevant content and ondemand training to the learners and that is what makes this platform stands out. Also, Eji Learning has the advantage of being the early movers in this industry that provides training primarily to the untapped market of ITI diploma holders/ 10+2/ engineering 3rd & 4th year students. It provides on-demand training in the renewable energy sector digitally.

Gaurav Jain Director

CORPORATE ETHOS & WORK CULTURE

Eji’s target audience is final year Engineering, ITI/ Diploma students, and more importantly, the on-field working employees, including Solar Installation Technician/Engineer, Solar O&M Technician/ Engineer, and EV charging installation/Engineer. The training service is delivered directly to the participants through the mobile app and browser website.

Talking about his team, Mr. Bhairaw stated, “I have handpicked industry experts who have been working in the field for the past several years and have the zeal to learn more and use their experience to the next level. With such an innovative and inspiring team, we strive to build faith by providing quality content and a constantly evolving course curriculum to tackle the needs of the consumers”. At Eji Learning, there is an excellent level of synergy between different departments which enables a free flow of information and ideas. The management team ensures to be in continuous communication with the employees and every idea is given its due weightage. Here, the employees feel a sense of belonging in the organization and can contribute to the vision.

Poonam Kumari

Co-Founder & Director

ROAD AHEAD

EXCLUSIVE APPROACH TO THE MARKETING

To tap such a broad market, Eji Learning is targeting rigorous sales and promotion. It is reaching out to customers through digital as well as traditional means.

“We believe in conveying our idea and vision to the population and equipping the customer with a choice to make the right decision”, Mr Bhairaw further added. FEATHERS IN THE CAP

Eji Learning has been proudly achieving several milestones and awards on its way. It has been honoured with the “Youth Entrepreneurial Green Award” by the Ministry of New and Renewable Energy and the Ministry of Power. Eji Learning’s B- Plan won in @ INDIAFRICA shared future, organized by the Ministry of External Affairs, Government of India. 33

Eji Learning is constantly striving toward bridging the gap between the lack of trained individuals and the market demand. Now, it is all set to become the largest training provider for the emerging workforce in India to completely digitize the training process for individuals seeking jobs.

Bhairaw wraps with, “One advice that he would like to share with other aspiring entrepreneurs to there are lots of opportunities in India and across the developing world. You should aim higher and explore the needs of this wide market and accordingly come up with new innovative products and services. Success will simply be the by-product.” INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

THE MOST TRUSTED COMPANIES TO WATCH IN 2022

MARKIVIS

DIGITAL MARKETING FIRM WITH INCLUSIVE SOLUTIONS

AMIT KHANDUJA

Founder, Markivis

Gulshan Parveen | Innovative Zone

Jason Matthew has well asserted, “Ignoring digital marketing is like representing your business without any audience.”

Digital marketing has become the prime ingredient of a successful business venture. It is the ladder, which helps the business tycoons scattered in all arenas scale globally. Innovative Zone has been a great appreciator of numerous such business leaders who has introduced the world to unique business ideas with fabulous service models. And here again, we are back with another story of passion and dedication for our global readersMarkivis. Our editorial team had an interesting and joyful session with the leadership panel of the company. The CEO and Founder of the company, Amit Khanduja shared some less-known facts about the company. He also shared valuable nuggets for our global readership panel and all the young entrepreneurs out there. Their zeal and dedication immensely inspired us and made us feature them in our exclusive edition- The Most Trusted Companies to watch in 2022. We truly hope and desire that this fascinating read will add some extra value to the lives of our readers and will fill them with great motivation to break their barriers and chase their dreams. 34

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Introducing us with the portfolio of his company, Amit asserts, “Markivis is a rapidly growing Digital Marketing Consulting and Execution firm providing personalized solutions across Digital Marketing, Marketing Communications, Marketing Consulting, and Account-Based Marketing. We are also one of the few elite firms that offer a complete array of Employer Branding Services. We are a market leader in providing End-to-End Digital Marketing Services to IT & ITeS, products, and service organizations globally.

ACCOLADES TO BOAST OF

The name Markivis has an interesting story behind it, reveals Amit Khanduja. The name was inspired by the JARVIS - The sophisticated AI Assistant of Iron Man from the Marvel Movie Series. As the name suggests, Markivis was built with the sole motive of becoming a Marketing Jarvis for its clients. At Markivis, we are on a mission to help our clients navigate the complex digital landscape by solving their day-to-day marketing challenges and delivering results that create an impact. Through Markivis, we aim to solve the challenge faced by B2B organizations when they are on.”

“It is always a great feeling when your client appreciates you for the value added by your team during the contract. Owing to our ability to walk the extra mile to fulfil our client’s needs, we were recently recognized as one of India’s top Marketing Organisations by Clutch - a B2B ratings and reviews website based in Washington, DC. Markivis was also recognized as one of ‘India’s Best Recommended Branding Agency – 2021’ by The Manifest.

EDGE OVER OTHERS

The flawless understanding of the IT sector and the detailed knowledge and expertise of the Markivis teams helps the company deliver marketing solutions to some of the global software companies and that is their major differentiating element. The management has steered Markivis from being an agency to positioning the company as a “Consulting Firm”. The company not only creates the best presentations but has the ability and expertise to take it to execution with minimal guidance and intervention of clients. The organization firmly believe in adding value to their customers consistently.

Our consistent efforts have enabled us to create an impact in the IT & ITeS world. Markivis is now trusted by 5 of India’s top 10 IT companies. Our international client list now includes products, solutions, and service companies from the US, UK, Canada, and Australia,” says Amit.

Amit revealed that at Markivis, the procedure of hiring has two different levels. Experienced professionals are hired based on their skills and the value they add to Markivis and its business needs. They also run a trainee program called Markivis Management Trainee Program (MMTP). This program intends to hire fresh graduates who are trained for a few months before being deployed on specific projects.

CULMINATION “The rate at which the global challenges are evolving, we don’t even know what’s in store for any of us. As an organization, while we plan to expand globally and continue to invest in newer segments and industries, we also need to be nimble and agile enough to adapt to the latest trends in marketing.”-Amit.

“When you start delivering value to your customers and become a reliable partner, they start trusting you and are willing to even consider you for projects that may not be your key strengths. Transparency is a key aspect of building relationships with customers. In addition, one of the fundamental values that drive Markivis is we work as partners, not as vendors. We don’t look at the contract at every drop of a hat. We believe in building long-term relationships and not just a transaction.”-Amit.

Before signing off, the visionary shared some valuable nuggets for the upcoming entrepreneurs by saying, “My only advice to all the budding entrepreneurs would be to give greater importance to getting their productmarket fit right. Over the years, I have seen multiple startups failing because of the sole reason that there was no demand for their product. You might have created a product that, according to you, will disrupt the market, but it is crucial to identify if that product solves your customer’s pain points.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

BusinessTips

WANT TO FIND

THE RIGHT RECRUITMENT AGENCY?

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

Here, you will ask your recruitment agency about their candidates hiring strategies and techniques. Some of the agencies used pre-screening tests to know that the candidates are as skilled as they claim to be, giving you an insight into their candidate recruitment process. It is the better choice to talk about your expectations from them like how many candidates you want, how much time, the quality you are looking for in the candidate- are the tools that help you to make the right choice of the recruitment agency you want. This is one of the 5 simple tips for choosing the right recruitment agency.

FOLLOW THESE 5 TIPS

he need for a recruitment agency is growing day by day. Their work is to find the right candidate in the shortest time in which they own a mastery- as they possess intense experience in this field. This kind of agency gets paid by different employers for whom they search the right candidates to fill the vacant job positions in their companies. The agency is specialized in it so it becomes easy for employers to get highly qualified candidates with appropriate skills that fit their expectations. A recruitment agency here works like a bridge that helps to connect the employers with the employees.

DO RESEARCH

Doing research before making any decision to choose any recruitment agency is the first and most important step. Research allows you to find an agency that facilitates stability with you so your candidates don’t have to deal with someone new every time they meet. When you perform research you get to know about their staff and can see who is the top recruiter and how is their account manager tenure looks like. It is impossible to make a deal with someone who can’t show stability; hence, you should keep it into consideration. This is one of the 5 simple tips for choosing the right recruitment agency.

CHECK THE EXPERIENCE OF THE RECRUITER

In this process, you will get to know how much experience the agency has in bringing the right candidates for you. By checking the testimonials, feedback given by clients with whom they are working gives you an estimation of how long they are doing this business. You can also compare the quality of their work with the best agency so you can select the best recruiter. The agency with many years of experience is so much better in comparison to the new one as the work experience is counted by the time they delivered in this field. This is one of the 5 simple tips for choosing the right recruitment agency.

We have provided you with 5 simple tips for choosing the right recruitment agency with their short description.

DISCUSS STRATEGY AND EXPECTATIONS

MAKE SURE SERVICES ARE UNDER YOUR BUDGET

Keeping your budget under consideration before dealing with or hiring any recruitment agency is the smart choice. As there are both types of agencies- the one who brought you many candidates but is out of your budget and the other who also brought almost the same number of candidates and also falls within your budget expectations. The first one is not a good choice for you if your budget is low as it only puts pressure on your shoulder to fulfil their fee demands that will be a waste of time too. Therefore, it is better to choose your best wisely. This is the last one of our 5 simple tips for choosing the right recruitment agency.

INTERVIEW THE RECRUITMENT AGENCY

This is one of the necessary steps as it helps you to choose the right recruitment agency with whom you will be comfortable which fits your criteria. Taking an interview also lets you know that the agency you are hiring is capable to provide you with the candidates that you are looking for. Take the interview of the agency just like an interview with the candidates by asking some questions like do they already have candidates, how much time they take to find the right candidates. This will give you the idea of the capability of the agency they can meet your needs or not. This is another one of the 5 simple tips for choosing the right recruitment agency.

The prime role of such agencies is to focus on serving the clients- in case, no candidate is hired then no fee is charged for zero outcomes. Such agencies are seasoned players in this sector as their contacts are with both- employers as well as applicants. So, reach out to such service providers who will give you valuable insights and life-changing advice.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

PINGAKSHO TECHNOLOGIES A TRUSTED TECHNOLOGY PARTNER ACCELERATING BUSINESS GROWTH WITH CUTTING-EDGE SOLUTIONS

Indranil Roy | Innovative Zone

eticulously focused on the digital era, Pingaksho Technologies is acknowledged as a trusted player on the ground offering cutting-edge solutions in product development, engineering, and consulting services accelerating the pace of digital business for customers.

RAKESH KUMAR

Founded in 2003 by a visionary leader, Founder & CEO, Rakesh Kumar, Pingaksho Technologies leads as a multi-divisional solutions provider for almost two decades - 19 years. Today, they continue to deliver excellence specializing in technology-enabled and value-driven solutions that help all-size businesses from startups to mid-size to large corporations succeed by focusing on growth and profitability. It is also a member of many authorized institutions like ICC, CII, Nasscom, Assocham, and PHDCCI. Working on its mission to help clients achieve software-enabled initiatives with proficiency, predictability, and quality, Pingaksho caters to accelerated and predictable deliverables using strong project governance and agile practices.

Founder and CEO

MANAGED SERVICES • • • • • •

“Partnering with Pingaksho, you will get a partner who understands how to effectively lead and manage technologyenabled transformation initiatives. We cater as a strong guidance partner with capabilities and know-how across Microsoft Technology platforms and software solutions”, Dr. Rakesh further apprised.

• • • • •

PINGAKSHO USPS • • •

• • •

Pingaksho has proven components to build the solution for you. It provides full SOC-SIEM deployment based on clients’ requirements. The company helps you to choose the right SIEM solution based on the requirement.

•

Managed Security Information and Event Management (SIEM) Managed Security Operations Center(SOC) Managed Firewall Managed Encryption Patch Management Multi-Factor Authentication Data Loss Prevention End Point Protection User Behavior Analysis DDoS Log Collection & Management Spam Filters Web Filters Unified Threat Management Intrusion Prevention and Detection

PROFESSIONAL SERVICES

EXCLUSIVE PRODUCT PORTFOLIO

•

CYBER SECURITY SERVICES

• •

Pingaksho offers a comprehensive SIEM Management solution to help clients yield huge ROI for your SIEM solution by taking the management off from clients’ hands and alleviating the time necessary to deploy, configure, and maintain your own SIEM solution. The company possesses a proven track record with the following tools:

• • 40

Incident Response Management Threat Intelligence Security Architecture and Design Security Awareness Training Management Consulting

• • • •

Security Problem Design Audit & Compliance PCI Scanning Supervisory Control and Data Acquisition (SCADA)

RISK ASSESSMENTS •

Enterprise Risk Assessment • Vulnerability Assessment • Penetration Testing -Web Pen-testing -Network Pen testing -Mobile Pen testing • Compromise Assessment • IBM Q1 Labs (QRadar) • LogRhythm • Splunk • HP ArcSight • AlienVault • McAfee • ManageEngine • Snare • SolarWinds

SOFTWARE PRODUCT DEVELOPMENT SERVICES

The organization is constantly evolving its capabilities to help software technology

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

companies do more with less: deliver software solutions on popular and trending platforms faster and ensure high quality within time constraints, with fewer resources, and lower costs by deploying best-in-class resources, adopting and standardizing best practices and best-in-class development tools, and leveraging development accelerators as often as possible. Pingaksho helps software organizations with: • Software Conceptualization & Requirements • Software User Experience Design and Prototyping • Software Architecture & Design • Software Development & Testing

SOFTWARE QUALITY TESTING SERVICES

Pingaksho’s software quality assurance services focus on software deployment readiness; ensuring functional fidelity, better-enhanced performance, and cost savings in the quality effort. We combine over a decade of quality expertise, innovative methodologies, proprietary accelerators and frameworks, and a passion for perfection to provide end-toend software quality assurance services. Pingaksho’s software quality testing services include: • Software Product Testing • SaaS Testing • Software Regression Testing • Software Performance Testing • Software Security & Penetration Testing • Software Configuration Testing

SOFTWARE MODERNIZATION & RE-ENGINEERING SERVICES

With over 10 years of software modernization and re-engineering experience, Pingaksho has evolved best practices, frameworks, and accelerators to power its client’s legacy software forward. Pingaksho’s software modernization & re-engineering services can help with: • Interface Modernization • Platform Modernization (RePlatform) • Mobile Extension Development • Software Performance Tuning • Software Security Hardening

SAAS DEVELOPMENT SERVICES

Pingaksho’s SaaS development services offer a proven track record of helping such organizations make a transition or augment their offerings with SaaS solutions including: •

SaaS Strategy & Conceptualization

• • • •

SaaS Platform Strategy SaaS User Experience Design and Prototyping SaaS Architecture & Design SaaS Development & Testing

SOFTWARE LOCALIZATION SERVICES

Pingaksho can help you design, develop and extend software applications to target users in multiple languages and locales. To a large extent, the underlying software development platform provides capabilities for software localization and internationalization needs. • Re-engineering software products for localization and internationalization • Software installable design & development • Rebuilding resource files • Extracting and localizing strings • Enabling run-time language switching • Correct formatting of dates and times, currency values, and decimal numbers

BFSI SOLUTIONS (BANKING, FINANCIAL SERVICES, AND INSURANCE)

Pingaksho undertakes projects under the BFSI domain (Banking, Financial Services, and Insurance): • Value innovation projects. • ‘Go-To-Market’(GTM) strategy. • Feasibility Analysis. • Worst case scenario. • Financial inclusion projects. • Scope Analysis. • PLC Analysis (Product Life Cycle Analysis). • Resource Optimization. • Daily market commentary on the financial market. • Key financial ratios analysis. • We make available analyzed secondary data as per demand.

CLIENTELE & CORPORATE ETHOS

Pingaksho aims to help its clients deliver their products and services faster, with higher capabilities and quality, in a costeffective manner! The company today is under the wise leadership of Dr. Rakesh and has maintained deep client relationships spanning over 19 years with various clients ranging from start-ups to Fortune 100 companies. Its refined product consulting service line offers package implementation solutions and services based on software products 41

to customers in Financial Services, Hi-Tech, Telecommunications, and Healthcare and Government segments. Pingaksho Onsite Services offers tactical solutions to the clients for their project execution in the short and long term.

MOTIVATING THE PINGAKSHO EMPLOYEES

Pingaksho Technologies has spread its wings in the national as well as the international market by channelizing its operations through Mohali, Punjab, Warsaw- Poland, and MelbourneAustralia and is steadily growing with the team of more than fifty expert and qualified professionals under the leadership of Rakesh Kumar. Pingaksho has an expert team centrally in India, Australia, and Poland and an on-site team at client locations. Every employee of Pingaksho accompanied with the passion and flair to deliver quality solutions and build trusted brands acts as a backbone of the company’s position in the industry. Over the years, the company has also ensured company continuous growth with clear goal-setting and open communication with the team, ensuring teams have like-minded leaders who are good listeners to each other’s ideas. Recognizing the team with appreciation awards, showing trust in the employee’s actions to empower decision making, indulging in team-building activities, and leading with examples are some of the core initiatives by the management team to empower the employees and the brand.

THE FUTURE OUTLOOK

Pingaksho Technologies has embarked on its success stone in different technology solutions with a proactive approach toward innovation and achieving excellence in services. It has a proven track record of working with software technology organizations to successfully introduce over 150 new software solutions over the last 19 years. Now, the firm is directing all its efforts to strengthen its offerings globally with its unique approach to cater to better, faster, and more costeffective solutions with excellence, experience, and expertise.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

THE MOST TRUSTED COMPANIES TO WATCH IN 2022

A UNIQUE B2B PLATFORM, REIGNING THE REALM OF WAREHOUSING, INDUSTRIES & COLD CHAIN

Puja Bhardwaj | Innovative Zone he warehousing industry has played a significant role in the growth and development of various businesses across diverse verticals and serves as a spine for them. It is entangled with several obstacles like lack of infrastructure as almost 90% of the industry is controlled by unorganized players who manage small-sized warehouses with less/no mechanization. Besides this, the sector does not have a well-integrated digital platform that binds all warehouses, spaces, factories, and infrastructure solutions with technology to enable well optimized, quick supply chain and intra-logistics management. To hold & eventually resolve these pain points, Mr. Alok Bansal, ex CEO of DTDC 3PL, founded 13SQFT. 13SQFT aggressively aims to bring industry under one platform to optimize their warehouse setup, logistics, supply chain and procurement operations. 13SQFT.com is India’s first and largest B2B digital platform, specifically designed for the warehousing, logistics, and cold chain industries. It’s a one-stop-shop for all things related to space, infrastructure, automation, EV, Warehousing, Racking, Storage, MHE and technology. We conduct end-to-end procurement for all warehouses, retail centers, fulfillment centers, delivery hubs, factories, and industries, and are trusted by industry veterans. With over 280 plus categories and aligning with over 360 partners, the company is a 365-day virtual exhibition for SMEs, MNCs, and start-ups scouting for the right clients or customers and all clients scouting for the right vendors/ OEMs and Products.

AALOK BANSAL

(CEO FOUNDER)

For buyers, the firm offers the ability to dodge the hassles of procurement operations, by providing the best price possible with online End to End Procurement services, without compromising either on quality, scale, or scope. And for our partners/sellers, we offer an array of marketing and promotional activities on our platforms, to promote their products, deals and services along with other relevant marketing channels which helps them to increase their marketing reach. For the future, 13SQFT is planning to transform the way warehousing, logistics, and infrastructure industries - market, sell and operate and enhance business efficiencies via a technology-backed platform.

THE MAN BEHIND THE IDEA

Mr. Alok Bansal–Founder, and CEO of 13SQFT have earned his degree in international management from ESB Reutlingen University, Germany, and an MBA degree from SPJIMR along with the certification in warehouse design and management from IIM Ahmedabad. He was a prominent part of established multinational corporations like Infosys and Mercedes Benz. From warehousing & distribution to setting up and running multi-tier fulfillment centers, warehouses, e-commerce, and medical infrastructure, he has done it all by making 13sqft. com one of its kind in the industry. Mr. Bansal handles the company’s overall global operations while bringing years of logistics industry knowledge, experience, and technological expertise to the table. He was awarded the “Youngest Supply Chain leader of the Year’’, at a summit which was organized by Nasscom & Alden in 2018. Talking about the inception story of 13SQFT, the visionary stated, “Being at the decision-making position in one of the largest logistics companies we experienced many pain points while building warehouses. There was no single place where we could get all the required things starting from right space/land to other categories on one platform. So, that was the main reason to start 13sqft.com, which can cater to all problems of this industry”. 42

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022

ENSURING BETTER OUTCOMES DURING THE PANDEMIC

RELIABILITY

During the covid period, people were experiencing issues with reaching out to potential customers in person. That’s when the unique platform was launched. It helped the companies continue their business operations even without human contact. The platform helps the buyers submit their requirements and the vendors can provide quotes for the same within the platform. The requirements can be closed on the platform itself with no hassle.

We realize that robust, reliability-centered processes and practices are important features which is why along with that we have aligned our company goals with clear roles, responsibilities, and accountability which are enabled by talent management and competency development, as this is one of our defining features.

LOVING WORK, LOVING PEOPLE

Customer is our Top Priority. People are our Strength. Teamwork is our competitive edge. Business Ethics is our guide.

ALOK’S TAKE ON TECHNOLOGICAL EVOLUTION AND R&D

The evolution of technology is pushing the boundaries and changing how the world does business by increasing productivity in the supply chain, minimizing costs, errors & time. “We are incorporating the latest technology on the 13sqft

INNOVATION & CREATIVITY

Creativity in the workplace doesn’t just mean greater efficiency and innovation. It means increased bonding, teamwork, and talent retention. We create a workplace environment of interaction, engagement, and respect that encourages innovative thinking and creative ideas.

platform and ensuring seamless procurement for buyers and substantially greater market reach for our seller partners.”

R&D plays a vital role in gaining a competitive advantage. We are trying to incorporate AI in our platform that will help us in providing better solutions in the warehousing industry. While ensuring that, our rivals cannot easily replicate.

CORPORATE ETHOS FOR EMPLOYEES

There is an open-door policy wherein everyone in the team is open to connecting with anyone irrespective of the designation. It encourages an effective way of communication to create accessible lines to connect and make people feel their inputs matter. 13SQFT encourages people to experiment and learn what works and what doesn’t work for a team. , Incentives & Rewards are provided regularly for the completion of given goals to motivate team members to go above and beyond with their work. Function Heads and Managers take time to recognize even minor achievements by their team members. Managers show gratitude & appreciate their team members every time they accomplish their tasks correctly., Every Saturday we have FUN at work for inter-dept. relationship & team bonding. There is an atmosphere of trust and consistency that’s sustained from the top-down to keep the employees motivated by establishing. Mr. Alok says, “We are mindful of the promises we make as they

FORTES, THE PILLARS OF 13SQFT

The company’s strategy is to provide organizations with a onestop solution for all of their procurement and supply chain needs. The digital platform for vendors and suppliers promotes their services and products that are related to warehousing, logistics, and supply chain.

COMMITMENT TO THE CLIENT

At 13sqft, we know that our client satisfaction is of utmost importance. For this reason, our commitment is to not only achieve but surpass our clients’ expectations.

SELL VALUE, NOT PRODUCT

have a direct impact on employee engagement.”

At the heart of all buying decisions, customers want a great value and not just cheap prices. That is why we focus on the former and everything else just falls into its rightful place.

Words of Wisdom to the Aspiring Entrepreneurs

• • • • • • •

FAST RESPONSES

Quick response is a derivative of speed. Customers want it, whatever “it” is – fast. Customers want it now. The point is simple. Whether it is the sales process or a customer service issue, people want whatever they need, fast. And pay more for it.

Identify a gap in the market Know your audience Never underestimate the power of a solid business plan Road-test your idea Embrace feedback and learn from your mistakes Build a strong network Have your finances in good order

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 Special Edition June 2022