Most Influential Women vol. 2 March 2022 by Innovative Zone Magazine

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Editor’sNote “A ‘Special’ Read Celebrating The Women’s Entrepreneurial Spirit…” With a jovial ‘aloha’, Innovative Zone Magazine welcomes you to its neoteric edition- The Most Promising International Entrepreneurs to Watch in 2022. Well, women are excelling in every field in today’s world and we just went through innumerable profiles of international women entrepreneurs who could be the perfect match for this edition’s inclusive vision. Women entrepreneurs consider a seat at the decision-making table, an intricate sign of success. Who doesn’t want to be heard? Or who doesn’t want people to value one’s insights? Almost everybody, right! Business Women have always been striving to make the best out of their position at the table. Today, they have emerged to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘SHEntrepreneurs’. We have always been staunchly standing by those who have been working vigorously in their niche market to make a difference. And this edition is heavily dedicated to the female outperformers of the business fraternity, who are launching revolutionary breakthroughs for a better future for all. Here, we bring you a few transpiring exceptions across the business world, who have been able to make a gargantuan impact on millions of lives. All the enlisted business women here are the precursors in their respective spaces, who have put forth some avant-garde ideas and stirring innovations. For the cover page, we brought to you the triumph tale of Zarine Manchande who happened to be a well-accomplished award-winning philanthropist and social activist. She has established several ventures where her reputation has been quite acknowledged for her exemplary charity work- labeling her as “Princess of the Poor” or “Mother of Millions” by a few big publication houses in 2021. This International Women’s Day, let’s celebrate the essence of women’s leadership by delving into her inspiring success story as an entrepreneur as we couldn’t help but recognize her proliferating popularity in her niche domain and reward it in this fascinating edition. And we avidly believe that her extraordinary voyage would be quite gripping and motivating to our global readership. Endorsing women empowerment and gender equality, her competencies are majorly projected towards improving the business performances of organizations seeking relevant solutions. Our team fervently believes that her success story will not fail to give goosebumps to and kindle the entrepreneurial spirit in our global readership. Her mind-blowing sapience to bring waves of change in the business space will amaze our readers in the most sophisticated manner. Furthermore, our readers will find going through the success stories of other influential female entrepreneurs in this issue are pretty engrossing. The incredible innovations resulting out of the inflaming entrepreneurial spirits of these elite personalities will blow your mind for sure. At last, I would like to say bid adieu while ending this editorial by taking a moment to thank all our adored readers who have been the prime inspiration behind every new-fangled offering we ever made. And we promise to promote and feature the talented heads across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-the-box. Now, emphasizing our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well-being with warm regards!

Kajal Dobhal

Kajal@innovativezoneindia.com

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COVER STORY

10 PAGE NO.

Zarine Manchanda Regional Director at BRICS CCI

SHALOM

Med Education

Ensuring The Indian Enthusiasts With The Most Credible Overseas Educational Consultancy 6

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30 Lyo Florals

LEXSTART CONSULTANCY PVT. LTD. Cool Business Ideas For Those Who Redefining the entrepreneurial streak with

The Success Story of A Leading Women In Science Kiran Mazumdar Shaw

MAKING Love STARTUPS Travel “INVESTMENT READY”

her uniquely curated venture, Lyo Florals

“Our idea is to be a

one-stop-shop for the early-stage startup ecosystem. At LexStart, we focus on satisfying any-and-all needs of Entrepreneur’ for her matchless mentoring the stakeholders in the business. And to her amazement, the early-stage startup award was granted to her on the same day ecosystem – entrepreneurs, of her book launch event! investors, incubators.

LAYING DOWN THE CORNERSTONE The foundation of LexStart was laid d specialists, Anisha Patnaik and Kar (Co-founder). During her profession was associated with many notable or Thakker & Thakker, Acumen Fund, worked with many startups helping t themselves in India. After acclaim experience, in areas of legal and compl

For the upcoming years, she has envisioned to make —The Construction ANISHA PATNAIK Coach — a business with world-class, ~She says transformativeCo-Founder mentoring and coaching “ services in the construction industry byfor at least 5 years. rendering unrivalled client experiences You need to at forget everything and global level. focus on your startup for 5 years;

on aiding start-ups with their fundra She believed that startups needed m day-to-day compliances and agreeme rates. This was the concept behind b the spotlight. After setting the stage in 2015, LexStart has been working early-stage startup ecosystem with al compliance supports.

“

ess es ng or it

Lexstart Consultancy Pvt. Ltd.

“

ve ke r.

Success Story

Along with this, the company also with a digital platform, where a start to all kinds of online services namel • Online Compliance Management • ESOP Management – Incorpo ESOPs. Give access to the visib ESOPs and the value of shares employee dashboards. • Template Corner – Create, Ma templates online! • Cap Table Calculator – Understan money, ESOPs, etc. on your cap and manage cap tables. • LexScore – Online due diligenc readiness score! • Record Management – A virtual s kinds of data and information. C and update their data for due dili shareholders or creditors at any data can further be shared and d requirements. • Trademark Management- Track trademarks (expiry dates and ano

HANDY TIPS FOR ASPIRING ENTREPRENEURS Women Entrepreneurship is one of the prizedcalls developments that has come underheart the spotlight Elinor for following one’s thanduring the last two decades. Today, the world is looking up to many female leaders, who have broken all the cliches and proved themselves listening to other Shetoencourages competitive in society. In India too, the age of globalization has people. enabled women come up with their vivid ideas and play an important part in elevating the country’s economy. to pursue their ambitions entrepreneurs as Patnaik, the world values everything thatLtd.isAnisha has secured One such trailblazing leader is Anisha Co-founder of LexStart Consultancy Pvt. a noteworthy experience in Legal and compliance and is a specialist in startup laws and venture funding unique andmatters compassionate. Moreover, her ideology states not to let anybody hold in India. oneself back, be it your family, or friend The Construction Coach COMPANY AT A GLANCE Lifestyle or any fool! “Instead of exaggerating LexStart Consultancy is one of the specialists, which emphasizes on managing all legal and compliance services and your and taking setting limitations, products of a startup from its very early stage. fear These include care ofyour their trademarks, due diligence, commercial Phenomenally Fantastic Trendsttercontracts, fundraising documentation,take 5 Best Science Backed Waysvision To etc. a massive steps towards your Relieve Stress And Relax INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-2 | ISSUE 6 | MAY 2021 30 while getting out of your comfort zone Thereby, after intense contemplation, she was struck by the idea of inaugurating an and witness a magnificent transformation enterprise that can help her pursue her passion. Eventually, it led to the inception of within you as well as the world around her brainchild in April 2019 and rest is all history now… you,” quotes dynamo. Undeniably, getting ahead on the road of entrepreneurship comes with a fair share of ups and downs. “Involved in business, we get to learn and grow every single day. A TOKEN OF ADVICE TO ALL From getting my message heard to building my authority as a Thought Leader, to “Complacency and entitlement will continuously improving the client experience, to launching new brand assets and ideas, there is always something new to learn,” asserts Elinor. In the direction to face kill one’s dreams and visions faster the challenges with heightened spirits, she states that Ron Malhotra (her mentor), than anything else. To construct your has been a guiding light to her. As per his philosophy, she became enlightened with own exceptional future, it’s your duty — either spend triple the time and resources to figure it out or learn from those who to take action on it. But the requisites already tasted the results, she aspires for. Such thoughtful insights have helped her to action is that it has to be immediate reach a point where she can inspire and transform lives affirmatively. and massive, otherwise you will remain

NOTABLE FACTORS During her professional timeline, A

with the fundraising part and wid other areas of importance. Filling th main focus of LexStart. At a cost-effec focuses its concern on three verticalsand Products without compromising

Entrepreneurs intend to be less conc

and asks its clients to leave all the compliance concerns on their should on elevating their business. By calli house counsel and compliance mana at handholding through their client’s

CONTENT

Being an entrepreneur is not about roses and rainbows at all. It takes restless days and sleepless nights, to first establish a business venture and then take it to greater heights later. But, while doing so, one must ignore the notion of ensuring a perfect work- life balance.

Motivation Tourism Elinor has a distinct perception towards this notion. She never aims to have a 50-

in your comfort zone. Once you do conceive that vision, it’s your duty to do whatever it takes to make it a reality. For if you give up on your vision, you’ve given up on life, and that is no way to have a human experience.” - The remarkable Founder

split between work and life. Rather she aspires to build a life and lifestyle that Why50Company Outings Are Important Cool Business Ideas For Those Who ensure effortless and exuberant engagement with her To Keep Employees Motivated? Love Travel work in a purposeful as well as meaningful manner. She firmly believes in ensuring a freedom of choice to invest her precious time to live in alignment with her purpose, passion and potential. Elinor states, “There isn’t a split either between my entrepreneurial life and my personal life, because who I am in one arena is who I am in the other.”

42 Culture

Tips for Becoming a Millionaire in just 5 Years

AN ALTRUISTIC LEADER & GUIDE IN THE EVER-CHALLENGING MORTGAGE INDUSTRY To grow in this segment requires feisty and adroit personas, having 5 key competencies: understanding of the regulatory compliances, decision making with analytical approaches, undying passion for efficiency, adaptive and able to accommodate emerging technologies and finally, an ability to manoeuvre through changing and uncertain market conditions. Sam Verma, CEO of Peoples Processing Inc. is an exceptionally accomplished professional, having all the required guts and knowledge. Peoples Processing Inc. specializes in delivering mortgage origination, servicing and title solutions. Its solutions optimizes the client’s efficiency, capacity, and delivers customer satisfaction while curtailing operational costs and cycle times.

A GLANCE OVER THE ACHIEVEMENTS Success can be measured from various parameters. For Elinor, the highest measure of success for her business is the amount of enhanced client experiences and results. She finds it quite exhilarating that her mentorship has ensured unequalled success to her clients. “Their success is why I do what I do, and seeing them grow and progress fast is one of the greatest achievements. Ambition and achievement is my first language, but I want to see them win,” conveys the Founder.

INCEPTION STORY

Moreover, the exclusive vision of the exceptional leader was recognized by Yahoo! Finance as —’Visionary

One Take Media Co.

Peoples Processing Inc

“We had a good understanding of the process; hence we believed that the process could easily be replicated and her foundation, their style is influenced, by industry segments are a part of. From routine problems INDIA | they WWW.INNOVATIVEZONEINDIA.COM | Vol -remotely 3 | Special Edition done and March that 2022 people can to uncertainties and adapting to changes, a leader needs to navigate through a lot of challenges. How a leader operates be trained over time to meet all the SAM Executive Officer An VERMA Altruistic| Chief Leader & guide in the

Driving Experiences Through Critically Acclaimed Contents

ever challenging mortgage industry hile the ultimate goal of a leader is to nurture his or

Sam and Mridhul Prakash (who is the Managing Director) co-founded Peoples Processing, Inc. an Austin, TX based company that provides mortgage solutions. Sam has worked in the mortgage industry almost 20 years prior to this venture. In addition to Peoples Processing, she is a board member of several financial industry ventures including Nexus Capital and Button Finance. Mridhul’s expertise encompasses various business facets, from financial technology to business consulting and development and cross border experience with prominence in global delivery models. He was a key member of Deloitte’s technology media and telecommunications practice before moving to the financial services industy. Having worked in the industry, and through longtime interactions, the pair identified the pain points of lenders and brokers in processing loan files, managing compliance and scaling operations to meet demands.

in healthcare, won’t be the same as a leader working on

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Anitha Kamaraj Director

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Anitha Kamaraj Ensuring the Indian enthusiasts with the most credible overseas educational consultancy

oday, we are living among an inspiring generation of businesswomen who have brought some life transforming alterations to different industries. Excelling in their field of choice, various business women have created an influence that speaks volumes about their unique leadership styles. Driven by empathy, transparency and kindness, many ‘leading ladies’ are changing the industry norms and setting the benchmarks for their peers. Lauding such female folks thriving across the business fraternity, we have brought to you a narrative that asserts the efficacy of women-led organization. This is the story of Mrs Anitha Kamaraj- ‘Founding Mother’ of Shalom Med Education. Take a dip into this exclusive ‘read’ that is filled with her out-of-the-box insights and qualities to ensure an influential leadership among the targeted masses. With women folks expanding their respective capabilities in various industrial segments, a few female counselors have been proving their prowess in the counseling field concerning higher medical studies. And as an outperformer in the overseas educational consultancy, Mrs Anitha owns a reputation of a well-recognized career counselor among her students who are 12th pass out in India. Her overall objective is heavily focussed on helping students get lifechanging advice and services, who couldn’t find an affordable way to pursue MBBS in India or fly abroad to make their dreams come true.

Cover Cover StoryStory 11

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A BRIEF OVERVIEW OF THE JOURNEY

other people aspiring to enter this space. What ignited her passion for this field was witnessing the dire need of medical doctors for many residentials of indigenous tribes, jungles and mountains. Her father who is her utmost inspiration has been a medical practitioner for the past 35 years at some remotest areas in South India- serving the underprivileged sections with his expertise. It was him only who inspired her to embark on this extraordinary journey to motivate and guide the young students towards becoming doctors and serving mankind with this greatest service.

Mrs Anitha is a career counsellor who hails from Coimbatore, Tamilnadu and has been the key driver to transforming the dreams of about over 1000 Indian students in the shortest duration. For the past 12 years, she has been assisting students to serve and make leaps in the direction of their respective medical careers in India. Her accurate and extraordinary approach to combat the challenges while carving a unique platform to deliver excellent medical education facilities to Indian students made her scale the path of success. Driven by a determined mindset to prove her competence in this male-dominated field, she has flagged her name judiciously. No doubt, her journey so far has been quite phenomenal and fascinating to many

“ “

In India, pursuing medical education requires at least a score of 90% marks in higher secondary or ensure the expenditure of a huge amount of money to grab a seat in any eminent medical college.

In my personal experience, I was in search of medical seats for my brothers that drained all my energy and thus, I finally arrived at the destination of a reliable and affordable place for Indian students to pursue MBBS abroad. Then as a trial, I sent my brothers to get ahead with their medical education, MBBS, in Russia in 2003. As of now, I have witnessed exemplary results in favour of my brothers, thereafter, I started to send more students for their respective medical education abroad,”

Anitha Kamaraj Director 12

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THE SERVICE PORTFOLIO

Most of Anitha’s students are extremely grateful to her from the bottom of their hearts, acknowledging her non-profitable service in favour of fueling the dreams of middle-class Indian students. Today, her institution is known to have been shaping the career of the young generation by counselling them for 13 years of time with better prospects in the medical education space. When it comes to flying abroad, many students are afraid and sceptical of the unknown territory such that many even give up on foreign study planning as well. But, with the steadfast support of Shalom Med Education, students, as well as their respective parents, have gained the confidence that one can carve one’s dream career by studying abroad. Currently, she has arranged the relevant opportunities to send over 100 to 150 students every year for cross-border studies not just in Russia but more than 12 other countries as well such as USA (South America) Poland, Georgia, Russia, Ukraine, Philippines, Kyrgyzs Republic, Bangladesh etc. Shalom Med Education has tied up with some eminent and excellent medical colleges across different countries after cross-checking their infrastructure, cultural pattern, advantages of education, accommodation for the students and the overall fee’s structure. Now, when she has acquired an enormous amount of understanding of the medical colleges, Anitha has been able to provide accurate, adequate and unwatered informative counselling about each college that could prove to be a perfect fit for the respective student as per his financial capabilities and academic abilities. Based on that, every student is given a choice to choose the best-suited institution as per the information offered by Mrs.Anitha Kamaraj. After the student makes his most fitting choice, she accompanies him for further proceedings while lending the support of at least 1 lakh rupees per student as scholarship annually, a Laptop, medical books etc.

THE SECRET SAUCE TO SUCCESS…

The outstanding leader has been in accord with a government medical college in Russia where Indian students could fulfil their dream to become a doctor efficiently and comfortably. Her institution has been registered at the embassy in India and Russia where the company syncs with all the rules and regulations demanded by them. Gradually, she began sending students to that college in Russia. Thereafter, she has facilitated supreme agreements with excellent medical colleges located in more than 10 countries. And today, she is a seasoned pro who has established a robust career of over 1000 students studying MBBS in a credible institution. “The secret to her success is reaching out to colleges to ensure the agreement in terms of collaboration. After addressing various aspects of the process, from the country, culture, customs and manners of the locality, infrastructure, conveniences and protection of the students- she just proceeds ahead to allow students with the admission. Additionally, she accompanies her students to fly abroad and complete the overall admission process all by herself. Here, she spends more than 15 days with her students to supervise all the basic and preliminary works before coming back to India. Her insightfulness has won the faith of the Indian parents who are more confident about their children’s wellbeing under her patronage. “As a complementary package, I judiciously provide 1 lakh rupees per student to top 50 students as an encouraging scholarship who go abroad through my institution. I do extend my best assistance to students to complete and compete in their studies in season and out of season and without discontinuation of their medical education,” claims the thoughtful leader. Being a thought leader in her industry, she has dedicated a major portion of her life and energy to taking care of the aspirations of Indian students, shaping a better career in their favour.

In this regard, she asserts, “We are well aware, it’s not a mere education that matters, but the education required for fulfilling the Dreams that matter, so we personally look that every stone is been unturned beforehand, we are also ware the security of the students have foremost importance and we see to that everyone is safely placed. Be Assured, rest we will take care of you…” Business profitability has never been of any priority to Mrs.Anitha Kamaraj and her institution resonates with the same business philosophy. To her, it is a service to mankind where she wishes to eradicate the persisting scarcity of efficient medical practitioners in India for the upcoming years.

“Shalom Med Education has become a trustworthy International Medical Educational Partner. We are not a mere agent with any contact with the big Universities. Our team has personally verified each institution backed by thorough back-end research held by experts and have acknowledged the quality of Education provided, the facilities available, the stability of the country to our students and the opportunity thereafter before being presented to our students,” affirms the visionary businesswomen. 15

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uccess Story

THE SUCCESS STORY OF A LEADING WOMEN IN SCIENCE

KIRAN MAZUMDAR SHAW When it comes to the biotechnology industry in India, the only trustful name that comes to mind is Biocon; driven by a vision that focuses on enhancing global healthcare through innovative and affordable biopharmaceuticals. A woman can create inspirations in all walks of her life, here India’s richest self-made woman who founded India’s largest biopharmaceutical firm – Biocon. Kiran Mazumdar-Shaw, a highly respected businesswoman, she is the Executive Chairperson, Founder, and Managing Director of Biocon Limited. The firm has been successfully ventured into the lucrative US biosimilars market, catching the attention of investors. The impact Ms. Kiran has made as a leading woman in science has made her a role model in India. With her efforts in growing this firm, she has made Biocon India’s largest and fully-integrated, innovation-led biopharmaceutical company. Kiran Mazumdar-Shaw is committed to serving justice in the field of healthcare through access and affordability as she focuses on pursuing a path that makes a difference to billions of lives globally. She has shaped a highly successful entrepreneurial story by building Biocon and making outstanding contributions to life sciences and research which drew global respect for India. As a global influencer, Ms. Mazumdar-Shaw is ranked among ‘World’s 25 Most Influential People in Biopharma’ by Fierce Biotech, Forbes magazine’s ‘World’s 100 Most Powerful Women’ and Fortune’s ‘Top 25 Most Powerful Women in Asia-Pacific’. She has been recognized as the only Indian on Forbes, in the list of ‘World’s Self-Made Women Billionaires’. She has been featured in ‘The Worldview 100 List’ of the most influential visionaries by Scientific American magazine and named among the ‘100 Leading Global Thinkers’ by Foreign Policy magazine. She has been ranked No.1 in the Business Captains category on ‘Medicine Maker Power List’ 2018, an Index of the 100 most influential people across the globe in the field of medicine, where she has been among the Top 10, consecutively since 2015. Most currently, she has been selected as a fullterm member of the Board of Trustees of the MIT Corporation, USA.

As a recognition of the inspiring achievements, Kiran Mazumdar-Shaw has received numerous desirable awards, honors and titles, both national and international. She has even received national honors like Padma Bhushan in the year 2005 and Padma Shri in the year 1989 along with International Recognitions as following: • Winner of EY World Entrepreneur of the Year™ 2020 Award • Order of Australia, Australia’s Highest Civilian Honour (2020) • Chevalier de l’Ordre National de la Legion d’Honneur (Knight of the National Order of the French Legion of Honour), France’s Highest Civilian Award (2016) • AWSM Award for Excellence, The Feinstein Institute for Medical Research, U.S. (2017) • Othmer Gold Medal, Chemical Heritage Foundation, U.S. (2014) • Global Economy Prize for Business, Kiel Institute for the World Economy, Germany (2014)

Adding to her formal qualifications as a brewmaster, Ms. Kiran Mazumdar-Shaw holds an honorary degree from numerous prominent International Universities. She has devoted herself to research infrastructure and scientific talent intending to construct a deep R&D-based biotech firm.

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Elinor Moshe

Phenomenally Fantastic Trendsetter Indranil Roy | Innovative Zone

n its brand-new edition that promotes some exemplary businesswomen who have become a role-model for many, owing to their inspiring journey as a phenomenal leaders, Innovative Zone Magazine presents the triumph tale of Elinor Moshe— Thought Leader and Founder of The Construction Coach. In our effort to honour the determined attempts of these entrepreneurs to make a difference to the world, our magazine acknowledges their committed performances impartially.

ELINOR MOSHE Founder

“The essence of entrepreneurship is all about the adding value to others. If you are committed to serving your niche while identifying the problem in the market and eventually offer an apposite solution then you truly are an entrepreneur,” says Elinor. Establishing her brainchild as Australia’s first construction coach, The Construction Coach, Elinor Moshe guides, inspires and directs ambitious future leaders and industry professionals to attain higher remuneration, more recognition and progression at an exponential speed. Her matchless business acuity has been ensuring several enterprises with worldwide recognition that has escalated their reputation in the relevant space. Private and group mentoring opportunities alongside workshops and regular events allow her to make an exclusionary mark with her offered services. Moreover, Elinor is the author of her unique, best-selling book— Constructing Your Career, that showcases practical action and inspiration in a holistic approach to construct one’s career in the construction industry. The exceptional entrepreneur also hosts the industryleading podcast, Constructing You. Here, she enlightens people with some inspiring and successful business excursions of some extraordinary leaders to inspire and motivate her audience. Additionally, she is adept in interviewing exemplary business tycoons and industry titans to get acknowledged with their outstanding perceptions and their unique approach towards their goals and motives and offers these perspectives to show her audience what is possible in their industry career. INSPIRATION BEHIND INCEPTION Elinor Moshe though arrived at a point in her career where she felt extremely unfulfilled, which served as the catalyst to found her mentoring business, focusing on the people behind the projects. “There is so much technical

development and also generic coaching available, but few to none have the industry specific lens required to really understand what it’s like working in the construction industry,” elucidates the dynamic leader. She adds that possessing a deep sense of appreciation towards success in the industry as well as the acknowledgement of the complexities is crucial to serve the client’s effectively. When she was pondering over her vision of her true desire and expectation from the life, Elinor witnessed immense personal growth and friction too. Obviously, it was not a cakewalk! 20

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Entrepreneur’ for her matchless mentoring business. And to her amazement, the award was granted to her on the same day of her book launch event! For the upcoming years, she has envisioned to make —The Construction Coach — a business with world-class, transformative mentoring and coaching services in the construction industry by rendering unrivalled client experiences at global level.

Thereby, after intense contemplation, she was struck by the idea of inaugurating an enterprise that can help her pursue her passion. Eventually, it led to the inception of her brainchild in April 2019 and rest is all history now… Undeniably, getting ahead on the road of entrepreneurship comes with a fair share of ups and downs. “Involved in business, we get to learn and grow every single day. From getting my message heard to building my authority as a Thought Leader, to continuously improving the client experience, to launching new brand assets and ideas, there is always something new to learn,” asserts Elinor. In the direction to face the challenges with heightened spirits, she states that Ron Malhotra (her mentor), has been a guiding light to her. As per his philosophy, she became enlightened with — either spend triple the time and resources to figure it out or learn from those who already tasted the results, she aspires for. Such thoughtful insights have helped her reach a point where she can inspire and transform lives affirmatively. Being an entrepreneur is not about roses and rainbows at all. It takes restless days and sleepless nights, to first establish a business venture and then take it to greater heights later. But, while doing so, one must ignore the notion of ensuring a perfect work- life balance. Elinor has a distinct perception towards this notion. She never aims to have a 5050 split between work and life. Rather she aspires to build a life and lifestyle that ensure effortless and exuberant engagement with her work in a purposeful as well as meaningful manner. She firmly believes in ensuring a freedom of choice to invest her precious time to live in alignment with her purpose, passion and potential. Elinor states, “There isn’t a split either between my entrepreneurial life and my personal life, because who I am in one arena is who I am in the other.”

HANDY TIPS FOR ASPIRING ENTREPRENEURS Elinor calls for following one’s heart than listening to other people. She encourages entrepreneurs to pursue their ambitions as the world values everything that is unique and compassionate. Moreover, her ideology states not to let anybody hold oneself back, be it your family, or friend or any fool! “Instead of exaggerating your fear and setting your limitations, take a massive steps towards your vision while getting out of your comfort zone and witness a magnificent transformation within you as well as the world around you,” quotes dynamo. A TOKEN OF ADVICE TO ALL

“Complacency and entitlement will kill one’s dreams and visions faster than anything else. To construct your own exceptional future, it’s your duty to take action on it. But the requisites to action is that it has to be immediate and massive, otherwise you will remain in your comfort zone. Once you do conceive that vision, it’s your duty to do whatever it takes to make it a reality. For if you give up on your vision, you’ve given up on life, and that is no way to have a human experience.” - The remarkable Founder

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LEXSTART CONSULTANCY PVT. LTD. MAKING STARTUPS “INVESTMENT READY” Puja Bhardwaj | Innovative Zone

“Our idea is to be a

one-stop-shop for the early-stage startup ecosystem. At LexStart, we focus on satisfying any-and-all needs of the stakeholders in the early-stage startup ecosystem – entrepreneurs, investors, incubators.

“

ANISHA PATNAIK Co-Founder

“

~She says

for at least 5 years. You need to forget everything and focus on your startup for 5 years;

“ Women Entrepreneurship is one of the prized developments that has come under the spotlight during the last two decades. Today, the world is looking up to many female leaders, who have broken all the cliches and proved themselves competitive in society. In India too, the age of globalization has enabled women to come up with their vivid ideas and play an important part in elevating the country’s economy. One such trailblazing leader is Anisha Patnaik, Co-founder of LexStart Consultancy Pvt. Ltd. Anisha has secured a noteworthy experience in Legal and compliance matters and is a specialist in startup laws and venture funding in India. COMPANY AT A GLANCE LexStart Consultancy is one of the specialists, which emphasizes on managing all legal and compliance services and products of a startup from its very early stage. These include taking care of their trademarks, due diligence, commercial contracts, fundraising documentation, etc. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-2 | ISSUE 6 | MAY 2021

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Along with this, the company also serves its clients with a digital platform, where a startup can have access to all kinds of online services namely: • Online Compliance Management • ESOP Management – Incorporate and manage ESOPs. Give access to the visibility of employees’ ESOPs and the value of shares through separate employee dashboards. • Template Corner – Create, Manage and Execute templates online! • Cap Table Calculator – Understand the effect of premoney, ESOPs, etc. on your cap table; create, tinker and manage cap tables. • LexScore – Online due diligence and investment readiness score! • Record Management – A virtual storage space for all kinds of data and information. Clients can sort, tag and update their data for due diligence by investors, shareholders or creditors at any time. The stored data can further be shared and downloaded as per requirements. • Trademark Management- Track and protect your trademarks (expiry dates and anonymous breaches).

EMPLOYEES AS AN ASSET Besides technology, another factor that makes them a in the functioning of a company to its optimal levels; however, proper manpower is the asset that ensures every operation is performed seamlessly. The dynamic team of LexStart understands legal and compliance from both perspectives and helps their clients in staying “investment ready”. Further, to ensure optimal performance, LexStart trains its employees in the most enjoyable way. Further, to maintain their enthusiasm they organize games at the organizational level. EQUIVALENCE BETWEEN WORK AND PRIVACY I am a huge propagandist of “me time”. Every entrepreneur needs to have some time to themselves other than personal time. It’s been a challenge, but I ensure that I have some “me time”. – says Anisha Based on her professional and entrepreneurial journey, Anisha highly propagates the balance between work life and personal life. She enjoys her personal life by working out, learning to play the piano and reading books.

LAYING DOWN THE CORNERSTONE The foundation of LexStart was laid down by two notable specialists, Anisha Patnaik and Karthik Chandrasekar (Co-founder). During her professional voyage, Anisha was associated with many notable organizations such as Thakker & Thakker, Acumen Fund, K Law. There she worked with many startups helping them in establishing themselves in India. After acclaiming a humongous experience, in areas of legal and compliance management,

EMPOWERING WOMEN ENTREPRENEURSHIP Through her entrepreneurial journey, Anisha has learned that the roadmap of entrepreneurship is a challenging one. Finding the right people for the job and staying focused on your aim is easier said than done. However, she believes the key to success is staying diligent on the path. Through her journey, she intends to motivate women to go beyond societal stereotypes, and stay focused on what they wish to achieve.

on aiding start-ups with their fundraising transactions. She believed that startups needed more support with day-to-day compliances and agreements at cost-effective rates. This was the concept behind bringing LexStart to the spotlight. After setting the stage for her brainchild in 2015, LexStart has been working on supporting the early-stage startup ecosystem with all kinds of legal and compliance supports.

In addition to this, she urges every aspiring woman to procure their “me time”, as she believes self-elevation is equivalently important as personal time. ACCOLADES AND THE FUTURE ROADMAP For its impeccable services, the company is considered as one of the foremost startup specialists. LexStart also helps government organizations. LexStart was the Exclusive Legal Partner to Maharashtra Startup Week. LexStart also won Startup India’s Ease of Doing Business Challenge!

NOTABLE FACTORS During her professional timeline, Anisha found that a with the fundraising part and widely neglected the other areas of importance. Filling this loophole is the main focus of LexStart. At a cost-effective price, LexStart focuses its concern on three verticals- Legal, Compliance and Products without compromising on quality. Entrepreneurs intend to be less concerned with paper-

Ahead on the road, LexStart is looking forward to becoming the global connoisseur of supporting startups with legal services and is already providing its services offshore.

and asks its clients to leave all the legal worries and compliance concerns on their shoulders while they go on elevating their business. By calling themselves “in house counsel and compliance manager”, LexStart aims at handholding through their client’s concerns while us-

A NOTE FOR READERS “If you are thinking of starting-up, do something you are passionate about because entrepreneurship is tough and the only thing that keeps one going is the passion and love for what they are doing”. – Anisha Patnaik 31 27

Lifestyle

WAYS TO RELIEVE STRESS AND RELAX

Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms. Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think. You never need a luxury spa or retreat dinners for relaxing. Each of our stressrelieving tips can get you from OMG to WOW in less than 15 minutes. Try cumulative relaxation Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you. Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once

the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco. Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it. Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone. Indulge in Physical Activity Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress. However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can

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be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed. When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. Get More Sleep Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep. Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day. One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine. Light a Candle and write your journal Using the essential oils every night or burning a scented candle may help

you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress. Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you. To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help

you enable yourself more and avoid stressful mechanisms. Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• Snack on fruit and nuts • Get yourself a dog • Smile more to less stress • Watch a Comedy movie or thing • Think of Happy Memories… and Don’t Dwell on the Past • Have a cup of tea Drink chamomile tea • Massage reduces the stress hormone cortisol • Walk in the woods Take a walk: Nature • Regular vacations • Get honest with yourself about your job and life • Do an art project – Be creative • Practice meditation and join some yoga • Solve Crossword Puzzles to energize the mind • Add Some Indoor Plants for positivity • Express Yourself by Writing • Join a religious community or go to religious temples weekly • Spend Time with Friends and Family • Chewing gum • Engage in physical intimacy • Dark Chocolate: a delicious stress reliever • Aware mindfulness • Fix your diet and supplementation • Play video games of your choice • Schedule time for emails. • Music: Listen to Soothing Music • Laugh Out Loud – Spread smiles • Reduce the use of cigarettes, alcohol, and drugs • Talk to someone – Go out with friends • Schedule time to recharge: proper sleep • Write your stresses out on paper: Journal • Indulge in some light readingdaily reading

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LYO FLORALS

DR. MAHALAKSHMI V. REDDY: Redefining the entrepreneurial streak with her uniquely curated venture, Lyo Florals Gulshan Parveen | Innovative Zone As a brainchild of Dr. Mahalakshmi V. Reddy- Lyo Florals is undoubtedly one of the most intuitive business ventures dedicated to the flower preservation industry. It offers people a wonderful opportunity to preserve their relishable memories attached to the flowers for a long period. The founding mother reveals that her passion for flowers was induced by her mother who used to decorate the home with colourful flowers everyday. Afterall, who doesn’t love flowers? Everybody wishes to cheer their surroundings with exquisite flower arrangements and share them with loved ones to express a special emotion. But the withering nature of flowers is a harsh phenomenon to cope with. Acknowledging this happening, she was inspired to extend the shelf-life of flowers used on special occasions and the result is Lyo Florals!

Dr. Mahalakshmi V. Reddy Founder & CEO

Driven by this new-fangled interest, she deeply studied - Lyophilization (freeze-drying). It is claimed to be a sophisticated method to preserve the natural beauty of flowers for prolonged times, where flowers, as well as the sentiments attached with those, are preserved using a floral freeze dryer. Fresh flowers are ensured with special treatments to prevent changes such as decaying or withering. This micro-business was begun as an initiative directed towards the ‘Go Green’ gift range where people can preserve their precious memories while impacting this society. WHEN RESEARCH TURNED INTO A BUSINESS IDEA… Lyo Florals actuated from incessant research that converted into a lucrative business idea, after Dr. Mahalakshmi retired from PJTSAU University- where she served for 35 years as an academician and scientist till April 2016. It was her persistent desire to chase her passion that propelled her to establish Lyo Lab a selffunded research facility, dedicating her surplus time, energy, acuity and competencies to turn her dream into a living reality. She learned enterprise management via an EDP where she adeptly dived into business intricacies. Though business management is a tedious and tough job to handle, she registered her company under MSME, GOI in November 2016. She accredits constant research as a major contributor to the progress that Lyo Florals has made so far. OUTSTANDING SUCCESS MANTRA Dr. Mahalakshmi unveiled two aspects that played a prominent role in thriving her own business-Skill in management of material and human resources. Seeking an effective way to handle the turmoil occurring in the business functioning is how one can make the way in the newer business avenues, she avidly believes. “Preservation of flowers is both Science and Art. Continuous updates on new development are crucial for scientific research. I continue to explore methodologies for a variety of exotic flowers and experiment with the artistic style of presenting products. Moreover, ensuring a compassionate approach while dealing with your workforce is a must to scale greater heights. A collaborative culture with an optimistic environment can do unimaginable benefits to any organisation and aspiring entrepreneurs must pay immense heed to it,” affirms the insightful luminary explaining the secret to her success.

NOTCHES ON THE BELT Within a short period, Lyo Florals has managed to make significant strides by crossing some major milestones and bagging multiple recognitions. This became possible under the auspices of Dr. Mahalakshmi who has been showered with several awards. Here, a few of the worthy mentions have been enlisted below• Dr. Mahalakshmi has been honoured by the National Institute of Small and Medium Entrepreneurs (NIMSME) as Best Start-up Entrepreneur in 2018. • Enlisted under the list of successful entrepreneurs released by ALEAP, India. • Women Entrepreneurs of India Magazine has featured her triumphs under the list of- Top 10 successful Entrepreneurs in Hyderabad in 2021. A GLANCE AT THE FUTURE ENDEAVOURS The visionary entrepreneur has aspired to promote flower preservation technology across India where she will explore new arenas of utilizing the botanical resources for healthier living. Most recently, she has put her sheer focus on finding edible flowers and acquiring knowledge onthe latest technicalities and applications to help people choose healthier food. Furthermore, she also wishes to mentor and guide the budding entrepreneurs with a steadfast passion for flowers, wanting to establish a successful venture. AN OVERWHELMING MEMO SHARED BY THE FOUNDER “Wholeheartedly, I appreciate women entrepreneurs who put efforts into financial independence. Choosing a unique business idea and strengthening knowledge and exposure to run the business efficiently should be the ultimate goal of every entrepreneur. Opting to grow slowly and systematically with minimum resources will reap success in the long run. Compare entrepreneurial roles to driving a car on rough roads. Keeping the car in condition and choosing the right direction will take you to your destination smoothly.”

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Motivation

WHY COMPANY OUTINGS ARE IMPORTANT

TO KEEP EMPLOYEES MOTIVATED?

In the fast-paced business environment in every industry and stressed workplaces, the employees are required to perform at their optimal levels of productivity. They always have to chase strict deadlines and accomplish stacks of regular duties every single day at their workplace. Executing all of these tasks in a timely manner need efforts and the brain is the central processing unit of employees at work, which need to work at lightning speeds. To maintain this mental health for employees the company outings are important and play a vital role in engaging the staff in a better way. Company outings like Lunch/Dinner plans for staff, night’s outs, coaching and gathering programs per month and co-working friend programs can prove to be sometimes expensive for companies but they are well worth like investment for good. A positive company culture in any field of business that truly understands the employees both physically and mentally with their needs will result in a highly engaged workforce team to contribute to the company’s overall growth vision. WHY BUSINESS NEEDS TEAM-BUILDING GAMES OR EXERCISES FOR KEEPING EMPLOYEES MOTIVATED? Socializing with colleagues and managers in a casual way outside the working hours will effectively tighten your employee’s team cohesion and makes the bond strong. Such casual occasions like birthday celebrations of employees free up the employees to be just the way they are. With the time the employee spends with their co-workers, the benefits of investing time and money in team building cannot be overemphasized.

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The most things that benefits of doing team-building initiatives at the workplace include: • Outings and occasional meetings will facilitate the collaborative and motivated work culture as these activities are seen most enjoyable for every worker. This initiative id important to motivate as a move towards bringing individuals together • Fosters responsive and meaningful communication as employees come to know personality, desires, strengths, and weaknesses of their co-workers • Use gaming aids for knowing the better creativity by employees and you will get out-of-the-box thinking by moving employees away from the usual job set up that recharges and refreshes them mentally. • Create an atmosphere that is friendly enough to put everyone’s point and it will further enhance productivity by identifying and eliminating obstacles or by improving existing ways of working. • Boosts employee morale as a regular dose of motivation and planning is also important. It is always important because workers feel the company and colleagues are interested in knowing and developing the company. • Simple games or brain teasers for fun can also keep everyone awake during morning laziness and team meetings. It helps in creative juices flow, which in turn makes your meetings more productive and happy. • Lastly, the learning and insight employees get from team-building games and activity transferred their good interest to the actual work environment, which results in better work equations and organizational performance. EASY WAYS TO CREATE A FUN AT WORKPLACE We have discussed above that how the company outings are important to keep employees motivated and the management team has been a stick in the mud about having fun at the workplace. The fun activities at the workplace turn things around very positive and make the working environment very happening for business productivity. The few ideas below are just good jumping off for the point of creating a culture that incorporates fun at the workplace.

SUPER CASUAL FRIDAY OR FRIDAY FUN Take a casual Friday evening for weekending buzz and beyond getting to wear jeans to work plan something for fun at work. Incorporate new ideas and accept the ideas from others to add up sweetener like a company provided. Things like in-office lunch together, break for fun or a beverage hour in the late evening. This improvement will not only make employees productive but keeps then motivated for coming weekdays and create a more relaxing environment. However, it also encourages interaction between colleagues, which is proved to boost happiness at work. FRIENDLY COMPETITIONS AND PRIZES It is amazing how a little friendly competition lightens the mood and blow a spark of energy in employees. The organization that comes up with weekly or monthly competitions for employees proved to be a fun motivator. Sweeten the pot every time with an award for the winner and repeat the process to make people enjoy coming to work. CREATE YOUR OWN FUN-LOVING SOCIAL NETWORK Most of the big firms usually have interaction channels such as software but you can simply enjoy this thing by making what’s app group. They meant to help employees collaborate on projects and talk on things uninterrupted, but they can also provide a fun outlet for discussions and suggestions for the company.

Every time an employee needs a little comedic relief out of work, they can hop on to see the latest posts and share it with colleagues. Just make sure to set parameters for the process and stress that any offensive material is unacceptable.

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DIMPY KHERA

DRIVING EXPERIENCES THROUGH CRITICALLY ACCLAIMED CONTENTS Indranil Roy | Innovative Zone

rom the middle of the last decade, digital content has attracted a lot of attention across topographies. And the influence hasn’t left the Indian audience behind. With the rise of OTT platforms, the majority of the public, particularly millennials, has expressed a strong desire to watch and consume international shows and content. But India doesn’t have a one-way audience; it is a melting pot of diverse cultures, and their tastes vary - from one another. And despite the seismic presence of OTT platforms, a significant user base is inclined to Subscription Television. India nearly had 160 million subscribers in 2020 for Pay-TV and is projecting a 180 Million user base by the end of 2026. Dimpy Khera, an enthusiastic entrepreneur of the broadcast media, is playing a prominent role in this, with a basket of critically acclaimed content. Through her family-owned venture - One Take Media Co. (OTMC), she is helping the Indian audience enjoy internationally acclaimed content at the comfort of their homes. Although OTMC was established jointly by her and her sister, father being a mentor who has 3 decade of experience. Her passion and thoughtful leadership has earned it several laurels. With quality content under targeted genres, OTMC is driving the experience of family entertainment through premium channels.

A PROUD START

Young and passionate, Dimpy’s journey at OTMC started in 2016. Hailing from a business background, her idea was simple to drive the Indian broadcast media with crisp and engaging content. With the industrial transfigurations, the audience has shifted from local drama to nail-biting suspense, action flicks, etc.

“People no longer have the patience or time to watch long dramas or wait for a long time for the climax,” opines Dimpy. The audience is clinging more to international shows not only for an engaging experience but for more knowledge on global affairs. She realized a common entity having varieties of moving content will feed the audience’s appetite, which brought her to OTMC. Although there were numerous factors that unified to ignite the entrepreneur in her, she acknowledges her parents’ support as the key driving force. Having her father and sister onboard - instilled the confidence that keeps her organized, focused, with a positive attitude towards her goal.

DIMPY KHERA Director

A SNAPSHOT OF OTMC

OTMC offers an all-inclusive content genre that assists the DTH Industry to maintain its presence. Despite how the current scenario has shifted considerable users to OTT platforms, there is still a sizeable user base of subscription television. Neglecting the debate over which one is better, OTT and DTH industry must coexist with users sticking around for a brief amount of time. With a vision of “Entertainment for All”, OTMC seeks to transcend the geographical and linguistic boundaries and facilitate entertainment at every home. 34

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DRIVING DIGITAL ENTERTAINMENT

OTMC is a Content development and distribution hub for Global DTH Platforms, Cable Networks, OTT Platforms, Pay TV, Free TV, and PTV. Based on a B2C business model, OTMC has devised distinct features that add to driving customer experiences. Channel distribution platforms best understand the customer’s personalised interests. Hence, OTMC offers Value-added subscriptions (VAS) and Subscription Video on Demand (SVOD) through an encrypted channel to meet those niche demands. Furthermore, it provides all kinds of DTH consumable products to help customers install a DTH network. The Company covers all kinds of entertainment categories, including Kids shows & movies to Handpicked International and regional Movies, International TV Shows, Korean Drama Series, and K-Pop. OTMC also puts a lot of endeavour and innovation in Dubbing and Subtitling. India has a considerable proportion of viewers for dubbed content in all age groups. As such, OTMC has developed the ‘DUB n SUB’, a team of professionals experienced in Dubbing, Subtitling, Voice-over and Post Production. The team has a track record of working in numerous content in 11 languages, making OTMC a specialist in this area. The Company has 100+ artists in this team, which helps OTMC cover numerous verticals from TV Series, Animations, etc.

THE PLACE FOR BEST KOREAN DRAMAS

Korean Dramas/K-Pop continues to be a phenomenal sensation for the millennials in the sub-continent. The audience loves K-drama for its cultural similarities, and even for a brief moment can actually connect to their culture. Moreover, COVID-19 has created distressful restrictions for travellers, such content offers an immersive experience, and the audience can truly relate to them.“Even if it’s momentary you’re mentally able to be somewhere other than home”, adjoins Dimpy. Understanding the scenario and interest, OTMC has created a library of enviable shows, like Goblin, Kill Me Heal Me, I’m not a robot, Flower of Evil and many more. It has more than 100 popular shows in varying genres like costume drama, period drama, romance, suspense, thriller, comedy, action, sci-fi and family drama. Besides Korean, OTMC has also brought numerous engaging shows from other topographies, like Spanish, Russian, Turkish and Bulgarian.

A VISION TO INNOVATE NOT DOMINATE

There was a time, leadership was assumed more like a dominance. But with time same and scenic transformations, the understanding has changed. People have realized it’s more about a responsibility to lead others to glory, not about ruling over them. Needless to say, this particular change is essentially driven by female leaders. With their multi-faceted propensity, many passionate women have abashed the societal norms and are spearheading global business. Even workplaces have placed strict regulations to eradicate gender bias taboos since the focus is on profit and growth.

“With our sixth sense, creativity and innovative ideas, we always get a notch over our peers”, claims Dimpy proudly. As a Director of OTMC, she has helped in shaping a culture of trust and integrity and empowerment for both genders. She is a team player and believes in inspiring more people, especially women. She has a broad understanding of how to motivate people to think and achieve beyond their horizons. She has always inspired her teammates to challenge the limits and think out of the box. With such a wise CEO on board, OTMC has proved its ability not just in running a business but also in building a promising ecosystem. 35

A FULFILLING JOURNEY

After years of endeavour, years of focusing on a purpose, Dimpy describes her journey - A truly incredible one! Her passion and dedication for OTMC have placed it in a respectful position. OTMC was recognized and featured by the Indian media for bringing the immensely popular Korean show ‘Flower of Evil’ to Indian audiences. As one of the integral members in this development, she proudly said to the media house, “We are excited to bring this amazing Korean series to India. We are focussing on engaging content for our viewers. We will continue to bring many such titles that are entertaining and global.”

A PARTING NOTE TO EVERY ASPIRING WOMAN “Entrepreneurship is completely different from how it looks on the outside. It’s a moving journey where you’ll learn a lot. You’ll need to invest your time, money, passion, ideas, etc. Such facts clearly state being an entrepreneur is stressful, time-consuming and sometimes and even weekend consuming. But don’t be petrified! Becoming an entrepreneur makes you the boss – the one setting the house rules and a role model for others. Your dedication and hard work will pay off and convert into your happiness.” INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

INCEPTION STORY

SAM VERMA | Chief Executive Officer Kajal Dobhal | Innovative Zone hile the ultimate goal of a leader is to nurture his or her foundation, their style is influenced, by industry segments they are a part of. From routine problems to uncertainties and adapting to changes, a leader needs to navigate through a lot of challenges. How a leader operates in healthcare, won’t be the same as a leader working on digital inclusions. Among various industrial sectors, the Mortgage Industry is a testing ground for several leaders. The Mortgage Industry in the US is a significant component of the overall economy representing about 20% of its GDP. It is influenced by global events, government regulations, and several other factors. It works with diverse programs to foster mortgage lending, construction and encouraging home-ownership.

“We had a good understanding of the process; hence we believed that the process could easily be replicated and done remotely and that people can be trained over time to meet all the requirements of end-to-end mortgage fulfilment”, asserts Sam. Within a few months, the foundation started getting licensed in select states in the US, as a contract mortgage processing company.

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support entrepreneurs in general and women entrepreneurs in particular. In the US, Sam is a member of NAMMBA (National Association of Minority Mortgage Bankers of America), which has the goal of connecting 50,000 students to the Mortgage industry by 2025. She volunteers her time for this cause to bring awareness to a larger group – who are the future of the world.

Nonetheless, the focus was always on residential mortgage processing. Peoples processing was born to address the prevailing challenges amongst lenders and brokers through tailored solutions. Several small lenders and brokers were facing huge impediments in processing loans. The process was time-consuming and expensive; therefore, took long to have a loan funded. It offered lenders and brokers the option to foster their loan process leveraging its global presence. Along the journey, the company has championed several fortes in residential mortgage, amassed tools and technologies to process loans faster and more accurately.

PROACTIVE TO COVID-19

An entity that can integrate ingenuity and innovation while adapting to challenges will surpass any uncertainties. In India Peoples Processing took proactive steps to survive COVID and ensure business continuity. The IT And HR dept. worked against time to implement its Business Continuity plan, which involved logistics of procuring hardware and software and complex coordination between various teams. All individuals were assigned to work from home and facilitated with computers, dual monitors and internet dongles, etc., required for proper functioning. The coordination was key and helped the team pull off this herculean task. The lockdown period was quite a challenge for the team, for they were stuck in a new city. Nevertheless, the executive team left no stone unturned to ensure the comfort and safety of their team members.

WELL-ORIENTED OPERATIONAL FRAMEWORK

“As a company, we have always believed in ‘customer first’ as an approach”, declares Mridhul. Procuring value for customers makes a company preferable especially when there are so many companies out there vying for the attention of customers. This philosophy has supported the growth of Peoples Processing. To deliver value in every solution, they keep a hawk’s eye on the changes in the domain and challenges faced by customers. The Company has marshalled a team of experts, whose knowledge contributes to product development and delivering to a diverse client base. Every individual is well-versed of his/her responsibilities, which keeps them sensitized of their work and helps them deliver a difference.

On the business front, covid has helped them grow. Mortgage rates dropped to their lowest levels and the refinance boom started in the United States. In a way, this acted as an opportunity for Peoples Processing, as lenders wanted help to process their volumes but lacked the staff and expertise. With its teams available remotely, Peoples Processing was able to take on these challenges and provide appropriate solutions to their customers.

Peoples Processing has evolved with technology, which helps it monitor quality, deliver customized solutions and ensure timely internal development. In loan processing, closing time, costs in origination and compliances – these three aspects are very important. If a lender closes loans fast, then the borrower does not to go elsewhere and signs up as a customer. The increase in compliances causes the costs in origination to rise. Therefore, working as partners in outsourcing mode with offshore agencies helps lenders in reducing costs in origination as well as accelerating closing time. Peoples Processing also assists lenders in clearing the pre-underwriting stage, with minimum back and forth iterations. The process speeds up the closing time and also optimizes the time of underwriters.

AN EVENTFUL BUSINESS VOYAGE

Peoples Processing has become a respected organisation, and its excellence is conferred, with appreciation notes and positive testimonials from customers. The Company celebrates ‘customer success’ based upon the different milestones, it helps them achieve. From the past two years, it has started working with mortgage service providers – and are currently working on several developments, that will see the light of day in the near future.

TREATING EMPLOYEES LIKE CLIENTS

Peoples Processing will be helping title agents in processing title reports, tax reports and overall title production. Over the years, its services have largely expanded bringing several mid to large-sized lenders in its radar. It’s also investing a lot in technology, to ensure faster and more reliable solutions. For the next milestone, Peoples Processing aims to take a dominant role in overall revenues through tech-powered products.

During her early years in the mortgage industry, Sam had the privilege of working under a feisty woman CEO. ‘Mentorship’, was an ambiguous word in that era. But Sam’s boss helped her navigate through the landscape, which helped her become what she is. Now, Sam utilizes her learning, to blur the boundaries of gender - and work towards a more ‘equal world’. Her mentorship ability has created a very inclusive work culture at Peoples Processing. At Peoples Processing, it is always ‘customers first’ and then employees. Profits and traditional company metrics come only next, if they ever do as the founders believe that if customers and employees are taken care of, profits and growth will come automatically. The values keep the leaders inclined to requirements of clients as well as employees. Team members carry a sense of responsibility and ownership of their tasks. To monitor and nurture their growth, the Company has process metrics, that defines performance standards constantly and the Company celebrates top performers very often. The framework further motivates others to strive for better performance and be the next awardees. Sam is focused on “paying it back” with her mentorship abilities, so that she is able to give back to society what she had received as a budding professional. She is on Linkedin support groups to

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Culture

TIPS FOR BECOMING A MILLIONAIRE IN JUST

5 YEARS

One can think like that, they will never get rich, unless they get a lottery full of cash or win a big mansion in Las Vegas. However, becoming a millionaire is within reach for those who start young and develop the right habits of hard work with passion. Besides, anyone at any age can develop the traits that increase wealth and decrease debt.

“Millionaire”- A tagline title that everyone wants and it is the title plenty of people would love to have with their names.

HOWEVER, IS THAT ACTUALLY FEASIBLE? Unbelievably, becoming a millionaire is an all-time goal for everyone that can be achieved with hard work this year. In your life, you have been a millionaire several times. Most of the time in the thinking web and dreams, however, you can become one in reality by following some tips and right track. 42 42

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that goal. One of the main reasons why someone can never become a millionaire is that they have not written a financial plan or proper working idea of starting the business. Developing a financial by writing it on paper forces you to take action quickly, instead of just talk. It also guides you to make the right decisions in order to achieve all of your dreams and goals for becoming a Millionaire.

Here is his quick guide for putting yourself on the right track toward a seven-figure net worth. By spending less than you make and living a modest lifestyle with do not let every raise push you up the lifestyle ladder. In order to plan this, one must obliterate their need for consistency. From a psychological and science perspective, people generally feel the need to take rest and get lazy in order to adapt something consistent. This need causes people to retain behavioral patterns, environments, and some relationships that are ultimately destructive and unsatisfying for far too long in the journey to becoming a millionaire.

FOCUS ON INCREASING YOUR INCOME AND INVEST For steering a clear debt, investing early for business growth can help you in becoming a millionaire. For example, if you start putting away the sum of $300 a month in the beginning at the age of 25 then you could reach millionaire status by the late age of 60. The investment is a very important part of the business and you will be counting a $2 million by sitting pretty on your retirement (age 67). That is just $300 a month! Formula and it can be varied according to every business.

MAKE A WRITTEN FINANCIAL PLAN. Saying you want to be a millionaire is not good enough. The first step in achieving this goal is to come up with the best workable plan and put it on paper.

LET US LOOK AT THE INVESTMENT IN A DIFFERENT WAY In today’s economic environment you cannot save your way to millionaire status as it requires the proper hard work and investments. Nevertheless, there are several examples like people who went from being broke and in debt at the age of 21 to becoming a self-made millionaire by 30. Risk-taking is very essential for increasing and expanding business wins. The first step taken by anybody is to focus on increasing his or her income in increments and repeating that. Hereby, you have several options to boost your revenue by speeding up your level in investing in high ROI businesses and side hustling.

“The written financial plan for starting any business will force you to do something on it.” The paper and thoughts have the power to spark with confidence and desire to achieve the goal. By engaging in the plan-making technique you can also calculate what you need to earn and how to invest in that business. The plan is not just the goal; it is the whole thing and your dream. The options you can add to your written plans are scenario planning and all the possible ways you can accomplish

UPGRADE YOUR SKILLS AND KNOWLEDGE IN THE AREA OF BUSINESS Most of the CEO were good readers and reading at least for 30 minutes a day or listening to relevant podcasts while driving to the office can positively upgrade your area in business. In the personal time, you can use the social network for motivation purposes and seek out mentors vigorously. You do not just need to be a master in your field to achieve something; you just need to be a well-rounded genius in some areas of research and better planning. Make yourself capable of talking about any subject whether it is financial, political, and sports-related or your business is driven. Consume every possible knowledge like air and put your pursuit of learning above all else at work. Following the knowledge gateway of learning will help you become one step closer to being a Millionaire. CONCLUSION To become a millionaire in any aspect of the business, you need to let time and compound growth work together. Hereby, you will often hear from everyone saying that investing in the business is a marathon to follow. For anyone who wishes to achieve their big financial goals by becoming a millionaire then they have to stay focused on small actions for decades and make a habit of calculating the overall expenses and revenue and make sure they are out of debt. For becoming something remarkable, then one has to keep investing. One has to always avoid the trap that says, “I deserve”, being out of track by overconfidence is also harmful in attaining your goal. Moreover, you have to continue working like a pro to be something that you dreamed of. Year after year, follow these steps and work effectively for your success. Apart from that, you are just halfway of becoming the person you always want to and you will keep doing those things even after you hit that milliondollar tag mark. This is how every money-smart people work.When you increase your working skills and work on expertise then only you can increase your salary.

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