Special Edition September 2022

Editor’sEditor’sNoteNote

FLOURISHING ENTREPRENEURIAL ECOSYSTEM HEADED

TOWARDS AN ENORMOUS DEVELOPMENTAL PROCESS…

Well, we define our journey as a process of facilitating sheer coverage to the growth of new-fangled or well-established ventures. We always draw on our global research as well as reach to ensure enticing content to our cosmopolitan readership that can indirectly stimulate leads in terms of business success as well as growth. And each edition represents this ideology in the most satisfactory way.

Making justice to our vision of emerging as a credible source of authentic as well as entertaining content, we recognize our imperative role in delivering beneficial information to our venerated readers. Given this, our adept squad of dedicated individuals has substantially been able to sync with this outlook put forth by the administration of our organization. Undeniably, our well-acclaimed magazine being in line with the steadfast vision resonates to provide a remarkable as well as informative ‘read’ where the content could be proved propitious to the entrepreneurial ecosystem in the best possible manner.

Hence, this time we decided to spotlight the corporations that resonate with the resilience of our exclusive publication. This comprehensive collection of stories of some impassioned, insightful and spearheaded leaders across the business landscape will leave you amazed for sure. This extraordinary edition covers top-to-toe information on how these enterprises have implemented innovation, transparency, flexibility, empathy and a lot more as some major linchpins for success in the digital landscape.

Moreover, the organisation that happens to top the list of such rousing ventures is MHD ACERE that is said to be one of the most prominent and prosperous businesses across the Gulf region. Being a vital contributor to the overall economy of Oman, the company has ensured major leaps syncing with the government’s vision for capacity building, and human capital creation. Under the astute supervision of Mohsin Hani Al-Bharani, the company has multiplied its growth, revenue and fame at a rapid pace. We found its basking success quite fantastic and firmly believe our global readership will find it commendable too!

At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with a captivating read soon, till then, keep us in the ‘know’ how are we doing via your precious feedbacks.

Kajal Dobhal

Vol - 3 |Special Edition | September 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Smita Kumar Puja Bhardwaj | Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal

Circulation Team

Vivek Singh Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Sakshi Negi |Vishant Saroj Pawan Yadav

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

Corporate Office

507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208

Email: corporate@innovativezoneindia.com

Registered Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Email: info@innovativezoneindia.com

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey

Title Code : DELENG19729

Copyright © 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

Follow us on:We are also available on:

Mohsin Hani AI-Bahrani Chief Executive Officer

– The Tale of MHD ACERE

MOHSIN HANI AI-BAHRANI Chief

Completing decades of its supremely transitional journey, MHD Automotive, Construction Equipment, and Renewable Energy (ACERE) is a vertical established under MHD LLC. Currently, it’s one of the largest and most prosperous privately owned business houses in the Gulf region. It’s also a significant contributor to the economy of Oman, committed to the country’s progress following the government’s vision for capacity building, human capital creation, and efforts toward Omanisation.

Muscat, ACERE’s core competencies were born out of rich history, a firm belief in the future, capable leaders at the helm, and several industry firsts. Manufacturing world-class electric vehicles and venturing into the solar energy business to drive technological innovation powered by clean energy after intense research and development have become the company’s priorities. MHD ACERE is becoming an even stronger brand in the Renewable Energy and Electric Vehicle Chargers Division due to its continuing focus on sustainable business practices to address the imminent threat of global warming and climate change.

To fuel Oman’s healthcare future, MHD ACERE established the HospiCare division and partnered with top medical brands like Comen, Schrack Second, Fujifilm SonoSite, Insightra Medical, and others to bring the best medical devices to Oman. The list includes but is not limited to intraaortic balloon catheters and hernia repair meshes.

MHD ACERE is a wholly owned subsidiary of Mohsin Haider Darwish. The company owns globally leading brands AVON, Darwish Polycon, MHD Infotech, MHD Training Institute, etc. It contains the cluster of automotive, construction equipment, and renewable

energy divisions of the Mohsin Haider Darwish Group, supported by industry experts with years of cumulative

MHDexpertise.ACERE

recently signed a contract with ABB, a cutting-edge technology leader focused on digital industries. The agreement aimed to supply high-power electric vehicle chargers installed all over the country, to be one of the innovators offering the best green and sustainable solutions in Oman.

THE MAN AT THE HELM

Mohsin Hani Al Bahrani is a Brunel University, London business management graduate. Currently, he is the CEO of MHD ACERE. He is the grandson of Late Mohsin Haider Darwish, who established this business empire in the Sultanate of Oman.

Before his role, Mohsin was the Director of MHD’s Automotive and Commercial Vehicles Division. After completing his Bachelor of Science, he earned a distinction in his Master of Arts in “Middle Eastern Studies” at Kings College London. He has since gained insight into the nuances of the automotive industry by collaborating with various stakeholders to create

synergies that will increase operational efficiencies.

As Director of Automotive for Jaguar Land Rover, MG Motor, McLaren Automotive, Volvo, Ashok Leyland, Ford Trucks, Michelin, BF Goodrich, and XCMG in Oman, he joined Mohsin Haider Darwish L.L.C. in 2019. In 2020, he was appointed as the CEO of Mohsin Haider Darwish L.L.C. He is an investor in the Mumbai-based XR hardware company Ajna Lens and serves on the Omani Turkish Friendship Association board.

In addition to the above, Mr. Mohsin has set up the Electric Vehicle and Solar Panel Sub-Division, which is a first

of its kind in Oman. He is preparing the EV market by partnering with a reputable provider of electric vehicle charging stations.

Mohsin Hani is a business magnate, entrepreneur, investor, and billionaire of Omani Origin. By bringing a distinctive, human-centered leadership style to MHD’s culture, products, and services, Mr. Mohsin hopes eventually to realize further the full potential of the organization’s employees and business.

A BRIEF INSIGHT INTO MOHSIN HANI’S VICTORIOUS JOURNEY AT MHD

Mohsin Hani joined MHD as the Director of Automotive. After a year,

he was elevated to CEO, just as the epidemic was beginning to threaten Oman’s financial stability. He brought specialized companies like McLaren Automotive, ABB EV Chargers, Varta Batteries, XCMG, and Weir Trio by leveraging his business savvy and tenacity. It helped the nation’s socioeconomic development and provided much-needed employment

Beyondopportunities.thepandemic, the visionary successfully developed MHD ACERE’s sales and aftersales network, adding seven new sales locations throughout Oman and doubling the number of MHD’s aftersales areas from three to twelve in just two years.

He was crucial in bringing the Tires and Batteries business and Automotive together to guarantee the development and growth of well-known brands like Michelin, BF Goodrich, Riken, and Eneos.

UNIQUE STRATEGIES FOR ACERE’S BUSINESS DIVERSIFICATION

“My goal is to make MHD one of the innovators in Oman, offering the best environmentally friendly and sustainable solutions,” – said Mohsin Hani.

MHD Leasing L.L.C., which caters to the domestic tourist industry, was founded by Mr. Mohsin to diversify the company’s activities into other industry sectors. also in charge of the

In addition to providing intraaortic balloon catheters, hernia repair meshes, and other goods, this HospiCare subsidiary of MHD ACERE supplies top medical institutions and hospitals across the country with essential equipment.

The Group also developed AutoExpert as a part of Mohsin’s vision, selling high-end off-roading items from Ironman 44 and auto care products from Autoglym, as well as car valeting and cleaning

Rental and Leasing section was established to provide for the simple and hassle-free rental of various vehicles, from entry-

level sedans to premium brands, as well as the leasing of commercial vehicles.

FEATHERS IN THE CAP OF MHD

MHD has been around for more than 50 years and has a reputable name in the area. Their continued development and evolution speak much about their accomplishments. They are evidence of the enormous effort the entire team has made to advance the company.

The following are the noteworthy accomplishments MHD, and Mr. Mohsin have made thus far:

• Mr. Mohsin was the only person under 30 to accomplish this achievement and was also named one of the top 50 notable individuals in Oman who had directly aided in the development.country’s

• SAIC Motor Middle East presented Mohsin Hani Al Bahrani with a certificate of appreciation for his exceptional sales of MG. In addition, he has won various accolades

and honors from local newspapers and institutions.

They have been making progress mainly due to their collaboration with international brands, founded on long-term principles, reciprocal trust, and respect. These principles of cooperation helped operate in a very competitive business market with numerous obstacles. The Group will keep fearlessly forging into new fields since it constantly looks for new chances and challenges.

DEALING WITH THE UNPREDICTED PANDEMIC

In the aftermath of the ongoing COVID 19 outbreak, Mr. Mohsin’s strategy for managing a business is to utilize this challenging situation as a chance to evaluate and restructure his approach to customer service.

He has used a variety of creative solutions to help MHD ACERE overcome obstacles. One such idea was the start of MG Motors’ online store, which allows customers to buy a car in only three simple clicks. With this launch, MG hopes to expand its consumer base and keep in touch with its present clients and business partners.

He also improved Jaguar Land Rover’s e-commerce infrastructure to give our specialized consumers a premium, tailored experience. These actions have helped MHD ACERE realize its

objectives of providing the highest level of customer satisfaction and raising general brand recognition.

PAINTING THE CANVAS OF ACERE’S FUTURE

Mohsin Haider Darwish LLC has been around for more than 50 years. In 1987, the family-owned company transformed into a corporate organization and has made enormous strides over the years, largely thanks to its strategic planning and competent Undermanagement.HisMajesty

Sultan Qaboos bin’s astute and capable leadership, the Sultanate of Oman has made enormous steps, and the company’s expansion has kept up with that.

Further talking about the ACERE’s future outlook, Mr. Mohsin stated –“Through waves of expansion and development over the past few decades, MHD has significantly contributed to Oman’s economy. We feel a strong sense of a tremendous push that promises a new path forward even as we observe the change that is currently sweeping through our communities, whether it is in the businesses we operate, the cultures we live in, or the current global reality. Opportunities for reliable and efficient communication, dependable infrastructure, improved healthcare, and a better life are emerging.”

He continued,

To take advantage of these opportunities, MHD possesses the power of its heritage and the spirit of desire. We shall keep fostering advancements that will foster lasting values for coming generations with the help of our partners and fellow citizens. They will work with neighborhood businesses to develop capabilities, find and develop talent, and co-create creative solutions using our network and presence. MHD will always be motivated by His Majesty Sultan Haitham Bin Tariq Al Said’s inspiring leadership and vision. We are honored to work with him and make a difference in Oman’s development, prosperity, and well-being.

THE STORY OF

CRED app is a financial services company that provides credit products to Indian customers. In October 2016, Kunal Shah and a co-founder founded the business. The company’s goal is to increase credit availability and affordability in India. The business got off to a fast start, raising $15 million in seed money in just six weeks from Sequoia India and other investors. Cred has experienced rapid growth in the two years since that time, raising $90 million in Series A and B funding rounds. The company is currently among India’s best-funded fintech startups, with a valuation of more than $500 million. With over two million users, the business has immense potential in future. Story

KUNAL SHAH Founder of CRED

THE HISTORY OF CRED

After Kunal’s first business, FreeCharge, was acquired by Snapdeal in 2015, he spent a lot of time travelling and studying developed countries. One thing he noticed in common with these countries was a high level of trust that the system extended to the population. For instance, they had supermarket self-checkout lanes without cashiers or gas pumps without attendants.

As a result, he came to recognise the benefits of a frictionless environment—that is, an environment free from all transactionrelated expenses and constraints. He had highlighted in a LinkedIn post how the public trusted the system because it consistently rewarded them for being trustworthy and respectable people.

However, in this case, in the Indian nation, the dependable section of the public was made to pay for the wrongdoings of others, and the ambiguity and the anomaly of the information contributed to a lack of trust.

He argued that the current model is rigid and leaves a lot of room for confusion and mistakes, which the reliable part of the public does not deserve. CRED was founded as a result of this.

CRED’S BUSINESS MODEL

The business is based on the “hole and hook model.” Numerous credit card users frequently miss deadlines for making due payments.

Users of credit cards who make their payments on time will receive benefits from the company. Benefits are provided in the form of priceless rewards. The business created a “hole” in the credit card payment system and a “hook” in rewards.

WHAT KIND OF SERVICES DO THEY OFFER?

The company began with only credit card payment services, but it is now expanding its reach into other industries. The CRED app has over 60 lakh users, and that number is growing.

LET’S LOOK AT THE SERVICES OFFERED BY THE APP.

• It enables you to manage all of your credit card payments in one location.

• The app sends you regular notifications about your payment details and due dates.

• It provides new users with rewards and cashback.

• On completion of payment, the company awards CRED points, which can be used to obtain various vouchers.

• The payment method is simple and well-liked by its users.

• They have begun to offer services such as rent, loans, and insurance.

HOW CRED EARNS REVENUE?

It is a little different from other startups and has no VC funding and starts making money right away.

Users of this membership platform have access to special rewards and benefits from companies like Ola, Zomato, Cleartrip, and many more.

Users must subscribe for a monthly fee in order to join. In exchange, they have access to special offers and discounts from the company’s partner brands. Every time a transaction is made through Cred, the company charges brands a Itcommission.currentlyhas

more than a million members and is expanding at a 30% monthly rate. The company intends to employ more people, expand into new markets, and increase its brand partnerships with the funds raised from its most recent round of funding.

THE CRED FOUNDER

Kunal Shah, who graduated from Mumbai’s Wilson College with a degree in philosophy and has no prior engineering experience, founded CRED. He dropped out of his MBA studiesat the Narsee Monjee Institute of Management HeStudies(NMIMS).wasaboardadvisor for Bennett Coleman & Co Limited, Y Combinator, and Sequoia Capital India in addition to heading the Internet and Mobile Association of India from 2015 to 2017. He has served as a mentor for many of Asia’s well-known startups, including Unacademy, RazorPay, Go-Jek, and Zilingo, among others, and is also an active angel investor.

PaisaBack, a cashback and promotional platform for organised retailers, was Kunal’s first successful venture.

In August 2010, While the platform continued to function on its own under his direction, he later closed it down to launch FreeCharge along with Sandeep Tandon. Snapdeal later acquired FreeCharge in 2015 but Kunal remained the CEO of it. When Kunal left it in October 2016, Axis Bank acquired it in the month of July 2016.

Finally, Kunal announced the founding of CRED in 2018. Kunal Shah was born in 1983 in Mumbai. His interests include chess and poker. He enjoys eating chips and guacamole. He is a fan of Socrates’ philosophy and G.B. Shaw’s plays.

PARTNER BRANDS

The business provides its customers with a variety of rewards and coupons. Numerous well-known Indian brands have joined as partners with success. Respected brand partners include the following: TATA CLIQ Cure Fit

EthosPumaTheJioSamsungDineoutMyntraAJIOSaavanLalit

THEIR HONORS AND APPRECIATION

The CRED app’s straightforward and practical design earned it the title of best UI/UX design. On the Google Play store, users give the app high ratings. Additionally, the startup received recognition from the 2020 National Startup Awards.

VCON MOVERS

PIONEERING FREIGHT TRANSPORTATION WITH 25 YEARS OF EXCELLENCE

Satish Khanvilkar Managing Director

Logistics, which is frequently confused with transportation, serves a much higher function than simply facilitating the transfer of commodities. It is a system that ensures the efficient movement of goods or services along the whole supply chain, culminating in proper and prompt delivery. Although this may seem straightforward, modern logistics services are actually more complicated. Transportation and logistics are going through an unparalleled period of upheaval, just like every other business. With a stronger emphasis on resilience, the industry is continually adjusting to innovations and agility.

A developing country like India will undoubtedly feel the repercussions of this rewiring of the global logistics network. With increasing globalization, logistics is becoming increasingly crucial for its economic success. Emerging technologies and new market entrants are working together to promote ongoing innovation. However, entities that have seen the industry change and advance with it stand out above all. Such forerunners bring a period of expertise combined with dynamic innovations, leaving behind legacies to emulate.

Indranil Roy | Innovative Zone

One such pioneer is V Con Movers. Starting its commercial operations in 1999 with two vehicles, after 25 glorious years, the company is running a fleet of 100 trailers across the country. Our editors recently spoke with the company’s Managing Director, Satish Khanvilkar. As our conversation went, he provided a lot of food for thought about what makes V Con Movers a sought-after logistics partner. Its immaculate quality and accuracy in meeting client expectations qualify it for a spotlight position in our enthralling edition, “The Rise of Innovative Companies.”

AN UMBRELLA OF FREIGHT TRANSPORTATION SERVICES

Good logistics can make all the difference to a company’s ability to effectively serve its customers. This includes how efficiently the logistics provider can help in shifting finished products, ensuring the customer finds the right products at the right place at the right time. This is exactly what V Con Movers specializes in. Its vehicles cater to the needs of all kinds of product and goods movements, ranging from temperature-sensitive goods like medicines, and chemicals to food products and other dry goods. Mr. Khanvilkar adds, “We can also offer on-demand surveyor services to keep clients notified of the temperature inside the container at regular intervals.” Every vehicle is equipped with GPS equipment to track its movements and its Genset running records. This adds to its overall quality and gives it an edge in the market.

With qualified services based on innovations, V Con has established long-term alliances. It’s always focused on self-development and exceeding client expectations. V Con Movers is ISO 9001:2015 certified and has an arduous team of professionals shouldering its growth. Under the able guidance of Mr. Khanvilkar, the team strives to make V Con Movers the prime choice for all kinds of freight transportation across industrial sectors. It already offers services to numerous pharmaceutical and food companies in Punjab, Hyderabad, Ahmedabad, Goa, Nasik, Pune, Vapi, Bangalore, Delhi, Pritampur, and the rest of India, and it is constantly expanding. V Con Movers also strives to be a preferred choice for reefer services for both existing and new clients.

REEFER MOVEMENTS – A COVETED SPECIALIST

As mentioned, V Con Movers seeks to be the preferred choice for reefer movements, which puts the spotlight on its logistics infrastructure. It has vehicles with distinct capacities, viz., 4023, 4523, 3118, and 4018 (in feet). Also, when adding a new vehicle to the fleet, they keep an eye out

for innovative features that will optimize efficiency. “Most of our vehicles are of Leyland and the latest models of Tata, Mahindra, which are BS4 & BS6,” says the MD. Moreover, it has the benefit of a “garage with plug points” for the uninterrupted maintenance of the temperature of the container. Also, the upkeep of its vehicles as the company has its garage with skilled workers. Along with the fleet, the ones to ride it are selected meticulously. Every driver is experienced and has knowledge of operating temperature control equipment. The company has an avid investment in training drivers according to guidelines, and they are made aware of everything they can face during a trip. The customized training and infrastructure ensure a smooth operational flow and more productivity with reduced errors.

Even more, its representatives do surprise checks during trips to ensure they follow norms, and every vehicle is inspected before-and-after trips. This ensures there are no temperature excursions, chances of vehicle breakdowns, or other potential dangers. V Con stays 24/7 in touch with clients to keep them updated and foster trust at the same time.

UPHOLDING TRUST & FAITH OF CLIENTS

V Con did not arrive at its current position easily. It started with a small clientele but has maintained a tunnel-visioned focus on

pristine quality. This helped to build a reputation, which led to referrals to numerous other businesses. During this time, it realized that pharmaceuticals, chemicals, frozen food, and similar products require specialized transportation with real-time temperature monitoring. This gave V Con Movers the opportunity to serve. Its vehicles are well-equipped to carry reefer containers over hundreds of kilometers with almost 100% accurate temperature maintenance across India. The success paved the way for them to transport seasonal fruits, frozen and fresh foods, milk and dairy goods, as well as dry movements for machinery and hardware products.

Since the pandemic, pharma companies have been busier than ever in medicine production. Right from raw materials to finished products, various manufacturers across the globe have been at their epitome of production and supply based on demand. V Con Movers, as a trusted partner, helped companies one-after-another find their goods within a deadline. This shows that the company deeply comprehends and caters to clients’ needs. Its ability to handle critical situations and ensure uninterrupted work also instigates a sense of trust.

UPDATED TO INDUSTRY STANDARDS

Logistics, like every other industry, has been heavily influenced by technology and innovations. Having more than two decades of experience in the industry, it goes

without saying that V Con Movers is well-equipped. With years of moving through highs and lows and staying connected to its clientele, it has grasped the changing markets and demands. It’s always analyzing while monitoring peers, which helps it turn setbacks into stepping stones. After all, planning a job and carrying it out is crucial for proper business growth.

V Con Movers also goes to every extent to stay abreast of changing trends. This leads to innovations that can give a market edge. For instance, each trip includes empty surveys of the containers to ensure the goods will be transported with no damage or loss to both parties. It also arranges data loggers at the client’s behest and uses software tools to ensure error-free and smooth functioning and keeping secured records in case the client requests them.

SATISH KHANVILKAR – LEADING VCON WITH A ROBUST EXPERIENCE

“Experience is the teacher of all things,” This memo fits Mr. Khanvilkar well since it all began with his idea to give his experience a solid shape. He has spent a long stint in a company dealing with reefer container generator units. Even with meagre knowledge, he and a handful of trusted personnel embarked on this journey. While the people were seasoned, they outsourced the roles of vendors and mechanics to cut costs. But their combined efforts and determination rewarded a thriving

clientele and a demand for manpower and resources. The company now has locations in three different places: V Con Movers, a corporate office in Thane; V Con Garage Works in Uran, Mumbai; and V Con Office & Garage in Mundra,

AsGujarat.theguiding

force, Mr. Khanvilkar is always ready to step down to ground level and motivate his team rather than instruct. His leadership is built on good intentions and taking calculated risks to be battle-ready and constantly evolving.

A HEALTHY & RESULT-DRIVEN CULTURE

A successful company runs on three elements: innovation, a passionate leader, and a like-minded culture. Employees have been the cornerstone of V Con Movers’ success. Everyone is inherently motivated to contribute to the company’s growth.

It’s a healthy giveand-take relationship, as employees improve themselves while also helping the company succeed,

explains Mr. Khanvilkar. An efficient combination of formal and family values gives it a competitive edge.

Nevertheless, their efforts don’t go unnoticed. Brilliant performances are rewarded, and team-building activities are pushed to keep their minds fresh. This nurturing method has kept the company on a sustainable path and unbridled even by unprecedented challenges like COVID-19.

ON A HIGHWAY OF CONTINUOUS GROWTH

While V Con Movers’ journey has been tumultuous, it has been rewarding. During their downward curve, they learned to stay on their toes, and while on the rise, they made sure not to deviate from their motto. These have translated into business milestones and further expanded their horizons to social causes. The MD explains,

Giving back to society is crucial as we identify ourselves as job creators. We have a full plan set to motion to devote most of our reefer van services to farm products to promote the farmers’ produce.

Both its commercial and social causes have stirred a buzz in the market. V Con Movers has been named one of the “Top 10 Refrigerated Transportation in 2021.” It has also received numerous compliments for its services from multinational chemical and pharmaceutical firms.

Going forward, the corporation intends to increase footfall and has clear goals to achieve. Ms. Sanjana Khanvilkar, daughter of Mr. Satish Khanvilkar has now come aboard as a partner after years of working with the company from the bottom up. With a combination of her fresh approach and Mr. Khanvilkar’s experience, the company has set multiple short term and long term goals for its growth. One of them will be introducing a new line of Reefer Van services in September 2022. These reefer vans open up a new vertical in the company. Also, they have set a goal of acquiring a fleet of over 150 vehicles over the course of next 5 years. With time and as new opportunities arise, V Con Movers will surely glorify its years to come.

A NOTE FROM THE LUMINARY Consistency is the key to growth & success. Whatever the difficulty of the path, have patience and concentrate on finding solutions. Also, having trusted people with you will be a major silver lining. “ “

How To Make Home Office

More Comfortable: 10 Cozy Ideas

About one third of our day goes into the office- which is roughly 8-9 hours in a day. This is why it becomes important that you have a positive association with your office. Post pandemic, home offices have become a trend. And why shouldn’t they be?

Home offices are the need of the hour. At the same time, it is quite exciting to many people to design the home office as per their taste and comfort. They crave for an office that is welcoming, cozy and inspiring to make them more productive and less stressful. Here, we discuss How to Make the Home Office More Comfortable: 10 Cozy Ideas. Keep reading!

1. PURCHASE A GOOD ERGONOMIC CHAIR

You probably spend the majority of your waking hours sitting if you work from home. The amount of time you spend being active during the day is still less in comparison to the amount of time you spend sitting down, even if you work out or take long walks. For this reason, it’s crucial to recognise a good chair’s impact. To sit comfortably while working remotely, you should consider choosing a cosy home office chair or a cosy office chair for your workspace. The best you can do is to use an ergonomic chair. The chair will increase the comfort you feel in your workspace and enhance the coziness of the home office.

2. KEEP YOUR WORKSTATION FLEXIBLE:

Tired of sitting all day long? Try working while standing! Standing instead of sitting while working has many advantages, such as the relief it provides to your lower back is quite comforting. Besides, since you are already standing, taking breaks during the day is made easier because you can go for a snack or get some light exercise.This is your opportunity to try it if you’ve ever wanted to but were reluctant because of your coworkers’ opinions. One of the best benefits of working from home is having total control over how you set up your workspace without having to worry about other people’s opinions. Naturally, it is understandable if some people do not want to sit the entire day. In order to easily switch from standing to sitting if you start to feel a little tired, it is best to make your workstation flexible. Look into adjustable desks if you haven’t bought a desk for your home office yet or if replacing a desk is a viable option. They typically have a straightforward mechanism to change the position to fit your height and a reasonably simple method of transitioning from sitting to standing or vice versa.

3. MAKE BEST USE OF NATURAL LIGHT:

In addition to improving visibility and brightness, sunlight has a year-round positive effect on our mood. Once winter arrives, you’ll only have to notice a change in your mood. Many of us even suffer from seasonal affective disorder (SAD), and to get through the gloomier months we turn to light boxes and wakeup lights. If you are limited to a small space, try placing your work station next to a window because natural light tends

to make rooms feel bigger. Warm colours like coral and pigmented pinks will help ward off the chills in darker areas. Open blinds and curtains to let the daylight bounce off the walls.

4. INCORPORATE SOME GREENERY

In addition to adding a splash of colour to your workspace, a few green plants will also uplift your mood and lower your stress levels. One study found that the productivity boost from even a small number of plants could reach 15%. Pick a plant that is simple to maintain and contributes to better air quality rather than just any greenery. Particularly well-known plants for their capacity as air filters include the Boston fern, ficus, dracaena, and spider plant.

5. SPREAD A COZY RUG ON THE FLOOR

An attractive and fluffy area rug is frequently the final piece needed to complete your home office’s decor. Feeling a pleasant, warm texture under your feet is arguably the most comfortable feeling. You might dress in full office attire to appear professional for your conference calls, but you probably don’t wear heels shoes that frequently in your home office.You can consider the rug as a nice finishing touch to make your office area more comfortable, or you can choose a vibrant one and make it the focal point! Thin and elegant or plush and fluffy? You must decide!

6. DECOR CAN ADD PERSONALITY AND WARMTH.

The ability to completely customize the decor of a home office to suit your tastes is one of its best features. A welldesigned workspace will not only feel more welcoming, but it will also increase output. This notion is supported by science! A friendly atmosphere boosts productivity. Another employee survey revealed that 83% of those polled considered art to be “important” to their workplace culture. If you want to choose colours that will make you feel energised, go for shades of yellow, orange, or red. Avoid wearing dark, drab colours because they may make you feel less energising.

7. HANG THE IMAGES THAT SPEAK TO YOU:

Founder & Creative Director at Old Brand New Dabito says, “Fill your office with vibrant art to energise your space and make you feel motivated. I create my own artwork and have it framed or I go to the market and shop some.” Dabito is delighted to impart his brilliant DIY instructions for creating a multifunctional wall shelf and desk. They are surprisingly simple to understand. An inspiring piece of art is frequently added to a comfortable home office. You can also have it in your office, though. You might consider installing textured walls or hanging art in your office. Adding such a feature will give it an elegant appearance in addition to a professional one.

8. SELECT CHARMING ACCESSORIES

Choose extras that make your home office feel more comfortable, such as a pretty mug for a pencil holder, stylish notepads and sticky notes, and a decorative waste basket, unless you’re going for a modern look. A beautiful fabric can be used to cover your bulletin board, and curtains made of the same material can be used to conceal practical bookcases. Hang prints that are inspirational on the walls, whether they are just your children’s framed artwork or an old painting.

9. Use Second Monitor to Enhance Productivity:

The closest you can come to a productivity superpower is a second monitor. Coding, designing, writing, and research are just a few of the tasks that are greatly facilitated by an additional screen. Additionally, it makes multitasking more doable. The top item on your wish list should be a second monitor if you dislike switching between windows. Purchase the same model as your current setup for the best results so you can enjoy the same screen fidelity.

10. Keep office hours. While working from home gives you the flexibility to work whenever you want, if you want to maximize productivity, you’ll still need to maintain regular office hours. Work helps give your day routine and structure by having you work for a set amount of time each day. When you follow your “office hours,” you naturally go into “work mode.” It not only boosts productivity but also helps you maintain a healthy work-life balance. You’ll be able to unwind if you can shut off after work. This implies that you will have more free time to spend with your family or engage in hobbies.

Determine the most effective timekeeping system for your home office. Some people only need a clock on the wall, while others favour Pomodoro timers or alarms on their phones. Whatever approach you decide on, it should support your ability to maintain focus and allow for rest.

A progressive startup in the branding industry Brandemic

When it comes to augmenting the growth of a business, branding is a pre-eminent factor. The branding industry is an integral part of India, primarily to benefit start-ups in meliorating their market space. It helps customers to associate better with the company and illuminates the differentiating variation amongst others. In this time and age, where the internet has taken a toll, the online branding of products is not only viable but predominantly important. There are various companies in the market headed strongly in this business to assist companies in branding and wide-spreading their innovation and newness.

In this exclusive article, we are going to shed a light on a start-up venture, “Brandemic” and dig an insight into its contribution to the branding and consultancy industry and how they procure a competitive advantage in the domain amongst others.

Brandemic is one of the fastest-growing branding agencies in India. It is a promising and veritable branding and consultancy agency. The company collaborates with people conceding innovative ideas for their brand and succors them to strategize to hit the right target market. Their unique and virtuosic work comprises brand logo, identity, communication design, marketing collateral, and the website. Sporadically, they render consultancy services to brands on business and marketing models.

A GLIMPSE OF INCEPTION

Brandemic came into existence in May 2020 by 4 mid-20-yearold friends with diverse backgrounds, skillsets, experiences, and a common passion to put their dreams into execution and hustle the way through milestones. One MacBook two barely functioning laptops and a vision to become India’s first branding agency with global outreach and placing it on the maps as an IT and design capital of the world. In a short span of 4 months, the company heightened its outstretch from the bedrooms to four MacBooks and a well-furnished office. Gradually, the team augmented its strength by appending three more people to the company. Within five months, they clenched more clients and took over 10 major cities in India and a few internationally, upscaling to over 100 projects by the end of six months.

THE DIFFERENTIATING INTEGRANT

A cognizant and efficacious team is the differentiating factor of the company, giving them an edge over their peers

PRANAY JAIN

Co-Founder & Chief of Tech

Kriti Anand | Innovative Zone

in the industry. The company procures an extremely dynamic team with diverse backgrounds and experience. They have insights into the business industry and start-ups, along with highly skilled technical experts. The firm invincibly believes in comprehending the customer mindset and expectations than just delivering a design. For a vigorous positioning of the brand and its business model, it is of paramount importance to intricate the details of what the client envisages.

DEMOLISHING STRUGGLES IN THE JOURNEY

Defying struggles is inevitable in any industry. What makes a difference is how we combat those hardships and assimilate from them. One of the frontal problems that service-oriented firms face is the prolonged and gradual growth in the market. Being a start-up company, Brandemic invests a generous amount on the resources and its execution, while charging the customers a minimal amount in exchange.

POSITIONING THE ROLE OF GOVERNMENT IN FOSTERING START-UP VENTURES

The government has invariably extended a hand of support to people acceding start-up businesses. With India forging towards a relentless growth in all major industries, the government department has undeniably acted as massive support to the aspiring entrepreneurs. They have started several reforms in the favour of start-ups in the country with optimum digitization, escalating the start-up and entrepreneurship culture in India.

EMBELLISHING CLIENTELE OF THE COMPANY

The company deals with a multiplicity of clients, each with a diverse business idea and intricacies. The persuasive and unique factor that the company follows is to be in incessant contact with people sustaining visionary ideas and diversification in experiences. Their prime clientele includes start-ups, SME’s, tech companies, e-commerce companies, family businesses, and corporates.

WITHSTANDING TECHNOLOGICAL ADVANCEMENTS

The business industry is perpetually evolving and attaining new heights each day. Timely technological advancements and keeping up with the market trends is cardinal to set a seal on the sustainability of the enterprise. They have scrutinized and performance-driven teammates, passionate to surge their skillsets. The company secures a strong advantage as opposed to its competitors in the market by acculturating with the changing market trends, remarkably faster.

WORDLY-WISE BOARD OF DIRECTORS

Brandemic comprises of key officials acquiring a wealth of expertise and miscellaneous backgrounds. They contribute to the proliferation of the company by investing their knowledge with an eye for expansion and stupendous outputs.

ENLIGHTENMENT TO THE FOUNDERS OF THE VENTURE IS CATALOGED BELOW :

• The Founder and Creative Director, Harsh Vijaykumar.

• The Co-founder and Chief of Technology, Pranay Jain.

• The Co-founder and Chief executing officer, Abhinav Agarwal.

• The Co-founder and Chief of Business, Akshay Naazare.

A COHESIVE WORK CULTURE

The company ensures receptivity and cordiality within the working premises. Financial compensation is certainly important but it is not what happiness is limited to. It is about learning, uplifting one another, and directing them to a customary sense of purpose. When the team perceives a universal goal, they instinctively tend to stick around. A contented individual holds the potential to maximize the company outputs and notch up the success rate higher.

A MESSAGE FOR READERS

The leaders at Brandemic believes in the power of imagination and passion to follow dreams, way ahead of its preassumed calculations. Making the first move is the only hard part, rest everything follows and settles in time through persistent hard work and learning. One should encircle themselves around people clinching ingenious ideas and most importantly, the courage to implement them methodically.

AKSHAY N D Co-Founder & Chief of Business

ABHINAV AGARWAL Co-Founder & Chief Executive Officer

Where brands find their pitch to fly high MANTISCHIRPING

ABHIJEET DEVADIGA Chief Executive Officer Indranil Roy | Innovative Zone

What is the goal of digital marketing? The most obvious answers would be better customer acquisition, better leads, brand awareness. But on a deeper level, it’s about building engagements and a driving a positive influence across a targeted audience. A brand has to have a constantly expanding reach, a strong brand name, cost-effective communicating methods, increased ROI, and much more, just like a sapling need time, patience, and the right nutrition to grow into a tree. And digital marketing is the single umbrella to avail all these benefits. But in an era where every digital marketing agency is shouting “Promising digital marketing solutions!” it can be a strenuous job to find value for money.

A STAGE FOR BRANDS TO OUTSHINE

Chirping Mantis is a one-stop marketing agency catering brands with tailor-made solutions. Its offerings range from social media Marketing, SEO, SEM, Meta Ads, Content Marketing, Email Marketing, WhatsApp Marketing, Influencer Marketing, SMS Marketing, Website Development, Android & IOS Application Development, App Store Optimization, Product Photography, Market Place Optimization, TVC, 2D & 3D Video Creation. Having a palate of varied yet targeted services, Chirping Mantis ensures every client has the opportunity to explore different avenues of branding and an increase in ROI. Whether it’s creative content development, social media advertising, digital optimization, or online branding, Chirping Mantis is constantly driving new innovations. Furthermore, it focuses on enhancing the digital literacy of clients. Abhijeet Devadiga, CEO of Chirping Mantis, reveals that even in a digital era, the digital literacy of a large portion of the audience is minimal, which obstructs the understanding of their investment and returns. To address this conundrum, it ensures clients’ transparency about the strategy to be used, including figures and actions, and the necessary awareness it will generate in terms of response, reach, and ROI.

This is how it goes beyond the conventional marketing bastion to ensure clients find the necessary milestones on digital platforms. Its flair for quality and efficiency, delivered with the utmost efficacy at fair costs, has enabled it to serve over 125 brands in diverse

Enter Chirping Mantis, a digital marketing agency from Mumbai that can paint a pretty-as-a-picture image of any brand.

areas. In the end, it strives to shore up each brand and use channels to increase its viability.

ATTUNED TO TRENDS & UPDATES

Digital marketing is amongst the most volatile sectors the digital revolution has bred. Changing analytics, technological innovations, social media networks, and a slew of critical elements constantly influence its dynamics. This creates a cutthroat market, and every agency needs to be on its toes to get a better edge. Chirping Mantis doesn’t lag in this. Like all its peers spread across the market, it strives to have its own niche and constantly updates itself accordingly. Whether it’s social media posts diluted in engagement that lead to generating compelling video content or building organic vitality for a website to run effective Google AdWords, nothing escapes its keen eye.

The procedure involves numerous R&D activities. In fact, the language of R&D is used throughout the entire Meta and Google Ads forum to achieve successful outcomes. In addition, Chirping Mantis uses integrated marketing tactics to reach both the target demographic and the needs of the brand.

A TALENT-DRIVEN ECOSYSTEM

Digital marketing isn’t just an indispensable service for modern businesses but is also one of the most promising and fascinating career choices in today’s world. With businesses of every scale opting for digital marketing for better strategic growth and to discover more opportunities, the sector has broadened its career opportunities. Today, it’s not just pivoting towards an excellent grade or a fascinating degree, but skill and ability to peruse the necessary task most efficiently.

Chirping Mantis is an ecosystem of youthful blood whose acumen goes beyond academic prowess. Here, every employee is an asset, and its leaders ensure they are treated as such. They give them a platform to learn and explore possibilities, which fosters individual growth and a positive picture of the agency in the market.

WINNING RESULTS – BUILDING A RECKONING NAME

Chirping Mantis is a small group of people with big dreams and aspirations. It’s by constantly pursuing those innate goals the team is helping the agency build a resounding presence in the market. Today, it has several prominent associations like Rasna, Pastonji Ice Cream, Brainfreeze Ice Creams, Binny’s Jewelry, Tennis Premier League, Delhi Binny’s Brigade, and Shiv Sagar. Abhijeet adds to this, “We also got an opportunity to associate with Tennis Premier League & Delhi Binny’s Brigade”—one of the finest tennis teams in the country, backed by Divya Kumar Khosla from T-Series and Sneha Patel from Binny’s Jewelry on a national level.” They have also served MNCs like Omnicom, Petitfee, Teknol, Royce Chocolates, Papabubble, and direct vendors of Marvel & DC Action Figures.

While having a lot to be proud of, the journey so far hasn’t been all sunshine and rainbows. Abhijeet recounts that he was nearly a decade behind when he started Chirping Mantis. As a result, the engagement rate of linking brands to meta platforms was much different from what it is now. Thus, it was crucial to find the best solution while driving advancements

in the proper directions. While it was challenging, it eventually propelled them to attain new heights. In the years to come, Chirping Mantis plans to expand its horizons to video content marketing and digital publication.

AN ADVICE TO ASPIRANTS

“Persistence is the key to success. Since quick and simple accomplishments are something we are accustomed to, they can bring about brief joys. However, in order to guide you on a protracted and sustainable entrepreneurial trip, you will need patience, creativity, and tenacity, which are the three essential qualities for your success and survival in any conceivable area.

Dream as big as you can and as much as you want, but first, examine the realities on the ground. “

UNDERSTANDINGAHOSTILETAKEOVER:

TARGET, ACQUIRER, AND BOARD OF DIRECTORS

TheGautam Adani-led Adani Group declared last month that it had acquired a 29.18% stake in NDTV and would soon begin an open offer to purchase an additional 26%. However, the owners of NDTV have claimed that it was carried out against their will. The acquisition has reignited the conversation about hostile takeovers. Some claim that this acquisition is an illustration of a hostile takeover, but others don’t agree. Let’s know what a hostile takeover is.

WHAT IS A HOSTILE TAKEOVER?

When the board of directors of the target company in an acquisition rejects an acquisition offer, but the acquiring company persists in its takeover attempt, this is known as a hostile takeover. Only publicly traded companies can experience hostile takeovers.

Acquisitions are typically motivated by profit. The acquiring company derives some sort of financial gain from purchasing the target business, whether it be from a particular production technique or a particular product that they produce. If one company perceives another as a potential rival, it may also attempt a Acquisitionstakeover.canalso take place when a single investor or group of investors notices a problem with the business and wants to make a change. Due to their lack of financial incentive, these acquisitions may be more difficult to prevent.

WHY DOES A COMPANY INITIATE A HOSTILE TAKEOVER?

A company may acquire another business for a number of different reasons.

• the buyer believes the target company is undervalued and anticipates long-term gains from this perception.

• Another factor can be the acquirer’s desire to enter the industry in which the target company operates.

WHICH HOSTILE TAKEOVERS HAVE OCCURRED IN THE PAST?

The 2009 acquisition of Cadbury by Kraft Foods ranks among the most well-known hostile takeovers. Irene Rosenfeld, CEO of Kraft Foods, declared her intent to purchase Cadbury in September 2009. For the deal, it provided a bid of $16.3 billion. Roger Carr, the CEO of Cadbury, declined the proposal. Carr hired a defence team against a hostile takeover. The UK government disagreed with the proposal and insisted that the British firm be treated with respect.

In 2010 again Kraft made an offer for the transaction of $19.6 billion. In the end, Cadbury gave in, and the acquisition was completed in March 2010. After Rajan Pillai was ousted hostilely, textile magnate Nusli Wadia assumed control of Britannia as its Chairman in 1993. Through Danone, Pillai had control of the Britannia stake. Wadia forced Danone to change sides and eventually owned 38% of the company, replacing Pillai as the company’s leader. In the past, there have been a few hostile takeovers in India. Examples include the purchase of Raasi Cements by India Cements in 1998, the purchase of Zandu by Emami in 2008, and the purchase of Mindtree Limited by Larsen & Toubro through VG Siddhartha of Cafe Coffee Day.

HOW DO HOSTILE TAKEOVERS WORK?

An acquirer has two primary options for a successful takeover when the target company’s board of directors objects: it can either target other shareholders in a proxy fight or the board of directors directly in a tender offer.

Tender offer: When an acquirer pursues the target company’s other shareholders, that is referred to as a thirdparty tender offer. In an effort to gain the majority ownership at 51%, the acquirer offers to pay shareholders for their stocks in the target company at a premium price. These typically only impact shareholders who own a minimal portion of the total stock of the company.

Proxy battle: An acquiring company may also attempt to oust the target company’s board of directors, which rejected the takeover. The shareholders elect these officials; the more shares you own, the more votes you have. If enough votes are cast for their candidates, an acquiring company can unseat the board of directors. This is typically accomplished by acquirers asking other shareholders for votes.

DEFENCES AGAINST A HOSTILE TAKEOVER

A hostile takeover can be thwarted by the target company’s management by using a number of strategies. Some of them are as follows:

Poison Pill: Making it possible for current shareholders to buy new shares at a discount makes the target company’s stock less appealing, which is the poison pill. As a result, the number of shares the acquiring company must purchase in order to acquire a controlling interest will rise, diluting the equity interest represented by each share. The idea behind this strategy is to force the would-be acquirer to give up on their takeover attempt by making the acquisition more challenging and expensive.

Crown jewel defence: If a hostile takeover attempt occurs, the company sells its most valuable assets and the process is called Crown jewel defence. Evidently, this deters a hostile takeover and lowers the appeal of the target company.

Amending with a supermajority: a modification to the company’s charter that calls for the approval of a merger by a clear majority of the company’s shares (67% to 90%).

A golden parachute: An employment agreement that mandates key management will receive exorbitant benefits if they are fired after a takeover. Again, the goal is to make the purchase prohibitively expensive.

Greenmail: When the acquirer has already purchased shares from the target company, the target company repurchases those shares at a higher price to keep them out of the acquirer’s possession. As an illustration, Company A pays a premium of $15 for the shares of Company B, and Company B, the target, then offers to buy back those shares at $20 each. It’s hoped that it can buy back enough shares to prevent Company A from acquiring a controlling stake.

Pac-Man defence: A Pac-Man defence is when the target company invests in the acquiring company’s stock and tries to take over the target company themselves. If the acquirer feels it is in danger of losing control of its own business, it will give up on the takeover effort. Obviously, for this strategy to work, Company B needs to have a lot of cash in hand to purchase a sizable number of Company A shares. For a small business with limited capital resources, the Pac-Man defence is therefore typically ineffective.

Gulshan Parveen | Innovative Zone

“You cannot discover new oceans unless you have the courage to lose sight of the shore.” Innovation always demands boldness and a spirit to do something different and out-of-the-box. Giving a tribute to all the ventures out there in the business world which are adding extra value in the IT realm, we are back with our brand new edition of the month, The Rise of Innovative Companies.

Our editorial team had an interesting and joyful session with the leadership panel of SignDesk. The Founder and CEO of the company, Krupesh Bhat, and Abhishek Saseendran shared numerous unknown facts about the company and their overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our readers and will encourage them to chase their dreams.

COMPANY PREFACE

Giving a detailed introduction of the company and its overall service panel, Abhishek says, “SignDesk is a seasoned global RegTech company, helping businesses achieve their digital transformation goals and go paperless using award-winning SaaS-based digital onboarding and documentation solutions. SignDesk offers an exclusive end-to-end automated product suite, consisting of six pillars, for businesses to completely automate their documentation. This suite enables-AI-powered digital onboarding, digital document creation, digital stamping, e-Signatures, smart contract lifecycle management, and eNACH-based recurring payments. Moreover, our solutions are leveraged by 400+ clients across various industry segments

A Global Platform Transforming The Regtech Realm With Saas-Based Solutions SIGNDESKKRUPESHBHAT

Founder

& average upwards of 25 million annual transactions. SignDesk was founded in 2016 by Krupesh Bhat & Ashok Kadsur, has won 15+ industry awards & presently has offices in 8 major cities in India and the UAE.”

The company is heading forward with the mission to build a comprehensive documentation platform that provides seamless onboarding & a paperless experience by harnessing the power of AI. The prime vision of the company is to create world-class categorydefining technology products by building a friendly work environment that nurtures innovation throughout the organization.

ACCUMULATION WITH INNOVATION

“At SignDesk, innovation is all about coming up with new ways to solve big problems. Due to the fast-paced nature of the regulatory sector, we’re always on our toes and trying to come up with fresh perspectives for new challenges. Innovation is also everywhere at SignDesk and is not just limited to our products. We foster innovation in the way we market, customize, sell, and operate. We believe also that innovation is not just something that individuals bring to the organization, but something that needs to be intrinsic to the fabric of an organization’s

culture. However, while innovation is a core tenet of ours, we know the importance of directing the drive for innovation towards solving real problems and making a difference to people & businesses,” says Ashok Kadsur.

THE SERVICE PANEL

• A proprietary video-based evidence creation (VBEC) solution that offers a low-tech alternative to regular e-Signatures or digital signatures. With VBEC, the terms of a contract or agreement are read out using AI algorithms and a video recording of the client consenting to these terms is recorded. This recording is later verified

using facial and audio recognition technology.

• Its contract management solution extensively uses AIpowered contract analytics to track contract performance and obligations to estimate the total time for a contract to be executed and the risk involved.

• Its digital onboarding solution leverages AI, ML & OCR to offer a completely digital onboarding experience with robust fraud detection and AML checks.

• All the solutions can be integrated to create an end-toend document automation solution for businesses to take all their documentation online. The team also enables bulk document functions for all the products to expedite business processes.

THE LEADERSHIP PANEL

1. Krupesh Bhat brings an indomitable spirit of innovation and ownership to the table and has a soft approach to leadership. Krupesh specializes in gathering people together, getting the ideas flowing, and then collating these ideas into actionable plans for the business. His primary interest is in the technological aspect of RegTech, and his leadership style is ultimately informed by a need to solve problems and make a positive impact.

2. Ashok Kadsur fashions himself as a fair taskmaster and the business’s pre-eminent “Numbers Guy” who doles out equal shares of inspiration, business know-how, and tough love. Ashok directs business expansion, strategy, and operations with a firm hand and a keen eye for new avenues to grow. His leadership fosters loyalty and a desire for perpetual improvement among his employees.

3. Abhishek Sassendran, formerly associated with Walt Disney & Byte Dance, has a flexible style of leadership that involves both a strong long-term vision and a personalized touch wherever required. Abhishek comfortably moves from being the company’s figurehead to being a “cheerleader” of sorts, always looking to motivate employees and offering advice. On a regular day, he can be found walking between workspaces, patting employees on the back, sharing a laugh, and reminding employees of the importance of their work to the well-being of the organization.

WHAT THE FUTURE HOLDS

SignDesk is poised to take the global compliance market by storm. In the next 10 years, the company is likely to emerge as a market leader in the UAE and US markets. “Our efforts to capture the UAE document automation space are well underway with our onboarding lifecycle management solution being launched and plans for our regional HQ in Abu Dhabi. In the US, we plan to bring our contract automation solution to market by targeting small to medium-sized businesses. In India, we’re already the dominant force in RegTech but we plan on cementing our position by capturing individual industry segments, upselling features, and integrations, and creating customizations by demand, “ asserts Mr. Krupesh.

Before signing off, the CEO of the company shares some words of wisdom with the budding entrepreneurs out there by saying, “Failure is the elephant in a room full of entrepreneurs. As many seasoned entrepreneurs will say-failure is just the beginning, and SignDesk’s leadership echoes this sentiment. The spirit of entrepreneurship must be tended to and maintained by any aspiring entrepreneur, even in the face of inevitable failure. This is the lesson we’ve learned while building SignDesk and we believe it’s important for anyone to learn because this spirit is a precursor to success.”

WHAT MOONLIGHTING?IS

IS IT ETHICAL TO DO MORE THAN ONE JOB IN INDIA?

The work from home culture induced by the pandemic has encouraged people to look for more earning opportunities. The people who are working in white colour jobs are not spared from it which leads to compliance issues within companies.

Last week, Swiggy- the food delivery app- declared a Moonlighting Policy for its employees that allow them to work under certain conditions in other jobs once their shift is over. Also, fintech unicorn Cred encourages side hustles and revealed that the head of design and engineering of the company participates in Carnatic rock band Agam. On the other hand, Wipro chairman

Rashid Premji’s tweet calling moonlighting “cheating” sparked a flood of reactions. “There is a lot of chatter about people moonlighting in the tech industry. This is cheating-plain and simple” He tweeted.

Moonlighting

Moonlighting is the act of working for one company while simultaneously taking on additional responsibilities and jobs, usually without the knowledge of the primary employer. The so-called side job is usually done after hours or on the weekends. The adage gained popularity when Americans started looking for second jobs to supplement their income in addition to their regular 9–5 jobs.

What is the moonlighting policy at Swiggy?

On August 3, Swiggy announced that in addition to having a full-time position there, employees would be free to take on additional projects outside of work, and the company would support them in doing so. The gigs or contract work will be categorised for this reason. The projects were split up into two buckets, A and B. The highly sensitive projects on List A make

use of expert knowledge. According to Yamini Koganti, an HR specialist who worked on Swiggy’s policy development, List B includes projects that fall under the category of interests and hobbies and are not work-related.

The policy states that projects chosen for consideration on the basis of their potential financial benefit and/or that fall under List A must be declared by the employee and can only be accepted if Swiggy approves them.“Employees are free to take on any project or activity that is undertaken after hours or on the weekend without impairing productivity or posing a conflict of interest. In order for the team to approve the project, the employee will need to provide a few essential details”, she said. For instance, a Swiggy employee who works in data science said she will work on an unrelated project to enable a platform for smart spaces based on Internet of Things intelligence. In defending the policy, Koganti cited Dale Vaz (CTO, Swiggy) as saying: “I remember Dale Vaz telling me how moonlighting projects have existed for a long time and that it’s time we embrace and enable them to make it a winwin. The next step will be to determine whether this will foster employee productivity and creativity.

Is moonlighting morally right?

Regarding moonlighting, there is disagreement in the IT industry. Others consider it to be urgently necessary while some people label it unethical. Rishad Premji, the chairman of Wipro, has made his position on this very clear. People working second jobs in the tech sector are a hot topic. He had said earlier that “this is cheating, plain and simple.”

Contrary to Premji, Mohandas Pai has a different opinion on the matter. Moonlighting is not “cheating,” according to the former director of Infosys. “An employment relationship is a legal agreement between me and my employer under which I am compensated for the ‘n’ daily hours I work for them. I’m free to do whatever I want now, after that time has passed”, he said, according to Business Today. It was “not rampant,” according to Tech Mahindra’s MD, CP Gurnani. Gurnani continued by saying that his company would probably “make a policy” allowing employees to openly hold down multiple jobs at once. “Sure, if you want to do it. But be honest about it and let us know, “said Gurnani at a gathering.

The CEO of TCS, N Ganapathy Subramaniam, also referred to it as an “ethical issue.” When decisions like this are made for short-term gains, you lose out in the long run, he claimed. Earlier, Swiggy declared an “industry first policy” that permitted employees to work additional hours. “Any project or activity that is taken on outside of business hours or on the weekend, without affecting productivity, and does not have a conflict of interest, may be picked up by the employees, “Added Swiggy.

Indian law on Moonlighting:

The legality of moonlighting in India is not specifically addressed by any provision of the country’s employment law. The Factories Act of 1948’s Section 60 discusses the prohibition on double employment in India for those who work in factories. No adult worker is permitted to work in a factory if they are already employed by another factory, according to the rule. However, not all institutions are covered by the law because not all organisations fall under the definition of a factory as defined by the Factories Act of 1948. Organizations

exempt from the Factories Act are required to include a dual employment clause in the offer letter, employee agreement, or appointment letter outlining the restriction on concurrent employment. The employment contract must specify any restrictions on concurrent employment and the employee’s ineligibility for concurrent employment until they have completed their current employer’s services. This means that an employee cannot hold two jobs at once.

The various state-specific Shop and Establishment Acts that are applicable to establishments not covered by the Factories Act also contain provisions regarding simultaneous employment in India. For instance, the Delhi Shops and Establishment Act specifies that an employee cannot work in a factory or establishment for a longer period of time than is permitted by law. The definition of “double employment” in India’s shops and establishment employment laws is different because they prohibit employees from working in the same place after their regular shifts have ended. To stop employees from working two jobs, however, the Factories Act and Shops and Establishment laws can both be used. A worker cannot go against the interests of an industrial establishment by taking dual employment on top of their current job, according to Section 8 of Schedule I-B of the Industrial Employment (Standing Orders) Central Rules, 1946. A number of Indian courts have ruled that the termination of an employee who has taken on two jobs is valid under Indian law because doing so reduces the employee’s productivity and efficiency because they are unable to give their job their full attention.

In 2016, the Punjab and Haryana High Court ruled that it was entirely legal to fire a driver who was working two jobs at once. Similar to this, the Madras High Court upheld the validity of a Grade III operator’s termination in 2012 after it was discovered that he was working as a director for another organisation. To determine the legality of an employee termination policy based on such grounds, the courts must consider each aspect of moonlighting on an individual basis. The dual employment of Indian law does not specify a specific punishment for dual employment. It is clear from the various legal rulings that dual employment in India has the result of terminating the employee who holds both positions.

Clause of Moonlighting

Employers must take action to safeguard the business’s interests and make sure that employees give their current jobs their all-out effort. The Moonlighting Clause is one such measure employed by employers. A negative covenant known as a “moonlighting clause” prohibits an employee from working two jobs at once. As a result, it prohibits taking on any additional employment while working for another company. Moonlighting simply refers to working a second job in addition to your primary one. It is included in the employment contract to encourage employees to work hard and pay attention only to their current tasks. The employer and employee must both freely agree to the addition of the moonlighting clause and its signing.

Dual employment must be explicitly mentioned in the employment contract as a reason for dismissal, the employer must ensure. Also, the employer needs to hire a qualified employment attorney to draft their HR policy, making sure to include the company’s position on dual employment and its dual employment policy.

CARVING THE FUTURE SOFTWAREOF STEWARDSHIPUNDERTECHNIQUESDRIVENINNOVATION-WITHTHEOF

MITHILESH K. SINGH

Chief Technology Officer

Gulshan Parveen | Innovative Zone

Dr. Albert Szent- Györgyi has quoted, “Innovation is seeing what everybody has seen and thinking what nobody had thought.” Innovation is the lifeblood of the global business world of the present era. And Innovative Zone magazine is one of the most prestigious platforms focused to feature some inspiring companies in its exclusive editions. And here again, the team of IZM is back with another inspiring tale of dedication and zeal. Our editorial team had an amazing meeting with the leadership team of ITIO Innovex Pvt. Ltd. The CTO of the company, Mithilesh Kumar Singh, shared numerous unknown facts about the company and his overall journey so far with us. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers. It will surely encourage the budding entrepreneurs out there to break the barriers and chase their dreams.

Giving a brief intro to the company, Mithilesh affirms, “ITIO is an innovation-driven firm equipped with Gen-Z friendly technology and customer orientation. We are in the software development business and our core services are branding, App development, and Product development. Starting in 2015 as a start-up to growing as a disruptive brand in software technology, ITIO has expanded its service deliverables as well. We believe in client engagement rather than assistance and thereby understand the project vision and mitigation of the bottlenecks to ensure project success. Our team is highly qualified and experienced in handling complex IT projects such as e-commerce platforms, CRM, ERP systems, Big

Data Analytics, etc. We believe in continuous improvement and thus train our team to outdo the best and think out of the box both in terms of business expansion and service

Addingenhancement.”more

about the vision of the company, he says, “The vision is to create exceptional value for clients using technology and innovation. The mission is to achieve consistent growth with expansion in market capitalization and brand value. The most satisfying aspect of this venture has been the dedication of staff and customers and the family that we have become. Appreciation from clients is a big motivation for our entire team and that motivates us to move the mountains. Satisfaction from work and the difference that we bring to the society through our tech solutions is quite satisfying like a Medical Care Online system designed for COVID patients.”

EDGE IN THE REALM

Innovation and out-of-the-box thinking is the main and major differentiating factor between the company and its entire workforce. The team aspires to be the best and upgrade to the latest technology. “The competitiveness is a byproduct but the focus has always been on continuous improvement and achieving excellence through persistent efforts. Moreover, innovation is a new idea or creative thinking using better technology or application of the available resources. Innovations are uncommon methods and trendsetters for the industry as others soon follow

with the innovative product if the results are good. We have pioneered many software development technologies and systems like ERP, CRM systems, mobile apps with high-grade performance, and complex customized online portals with the cloud. Our emphasis is on delivering the end-to-end solution to the clients with complete training and engagement rather than just installing a system or process,” states the CTO.

It is more than a fact in the corporate world that engagement with the client is one of the most crucial things. Understanding clients’ requirements perfectly can solve half of the issues and keep the efforts of the team on the right track. The leader has the strong perception that using agile methodology and collecting feedback from the clients through pilot tests after every milestone and ensuring the user-friendliness and comfort of end-users improves customer satisfaction drastically (If we talk about the data so far in the industry, this is a fact). “Testing also ensures higher performance and adherence to the set standards for the system project development and installation,” says Mithilesh.

THE USP

• GLOBAL ACCESS

“IT Projects often spread beyond national boundaries as most of the tasks are completed using remote working. We are based in India but we are open to projects across the globe and many of our clients are indeed US and European companies. Therefore, with increasing penetration of online systems and automation of the processes, our role as a Global IT support provider is only set to be on a larger scale.”-Mithilesh.

• RESEARCH & DEVELOPMENT

“Innovation requires R&D and we have a significant share of revenue dedicated to R&D activities. We believe that R&D is critical for product differentiation and delivering the best solutions to our clients. Sharing of Knowledge and Ideas through brainstorming sessions prepares our organization to be future ready.”-Mithilesh.

• TECH ADVANCEMENT

“Continuous upgrades in technology and skills are must for survival in market competition. Web 3.0 era produces many opportunities and online channels have made it easier for the new-entrants and disruptive players to woo the customers. Therefore, adopting new technologies and upgrading the solutions along with service efficiencies is critical for any organization to maintain growth.”Mithilesh.

CULMINATION

In the coming years of the company, the team vision is to be the next Infosys of India and have offices in the US, Europe, and Australia as well. “We want to reach one million clients target. Technology adoption and continuous upgrade are going to be a key factor in our vision which will help our firm to innovate,” says the team.

Before signing off, the visionary shared some words of sagacity and some pieces of advice for the budding leaders out there by saying, “Organizations need motivated staff members to achieve the targets and in turn, management has the responsibility to cater to the worries of the staff members. This understanding between the management and the staff helps in aligning their personal goals to the goals of the company. We believe in innovating and knowledge sharing so that we think at a broader level rather than keeping personal interests at forefront. Entrepreneurs should focus on building their products so unique and innovative that their cost on marketing and publicity can be minimal. If the product is competitive, the brand will always have an edge especially in this technology era where word of mouth and social media are very prominent in discovering new target markets with minimal efforts.”

Striving

to create a global space where customers could be offered with high-value, quality products is the foremost motto of the organization we have featured here. This inside story is dedicated to the inspiring growth of JREW Engineering that has set significant benchmarks across the construction equipment industry. The company claims to be the single source for over 95 % of the components being used across the targeted marketowing to their impeccable quality, delivery and customer support. Driven by integrity and ethics, they are walking the path of extraordinary growth in the coming years where the leadership of Mr. Rohit Grover (Managing Director) has proved to be a major distinguishing factor in the resounding success of JREW Engineering. To get a detailed view of the company and its overall work process, we arranged a telephonic interview with Mr. Rohit Grover and dived into an in-depth conversation regarding the company and its overall business portfolio.

THE PREFACE

Conceptualized in 1973, JREW targets four different industries- Construction Equipment, Material Handling, Agriculture and Railways. They mainly manufacture precision engineering components for all of the above industries and also export them to various American and European markets. The core products are Front Axles for backhoe loaders, Mast Assemblies for forklift trucks, precision machined components for harvester combines and critical fabrications for railways. Also, they are into manufacturing of specialized attachments for construction equipment industry also known as off-highway machines, making the machines more versatile in application. Additionally, a few years back only, they ventured into manufacturing their own brand material handling equipment for the warehousing industry. With a vision to emerge as India’s most reliable engineering products and components company, JREW made a humble foray into the world of engineering and since then, it has made a dramatic shift in its business approach that started with bright bar manufacturing and steel profiles trading. “We are committed to moving up the value chain by providing heavier fabricated/ machined components & sub-assemblies to our customers from our newly developed manufacturing unit in Faridabad which is strategically located to serve the needs of our valued customers whose utmost satisfaction is our success mantra,” asserts the leader about their secret sauce to success so far.

VALUES MAKING A DIFFERENCE

As per Mr. Rohit Grover, JREW has thrived due to its five core values only that are defined as “I CARE”. This term reflects as a wake up call to everyone working at JREW to care for the safety and well being of co-workers, workplace, customers, supplier partners, bankers, consultants and the entire society at large. The values have been laid by the Founder and Chairman - Shri Ram Ratan Agarwal who follows the philosophy of “Look beyond Yourself”, and wishes everyone to follow the core values at JREW premises as well as outside. The workforce fervently believes to preserve the core values and purpose of existence that alters cultural & operating practices, specific objectives and strategies. The term I CARE literally stands for Integrity, Courage, Accountability, Respect and Environment.

WHAT GIVES THEM THE LEADING EDGE?

A great deal of humility accompanied by a fervent sense of responsibility allows them to ensure to provide better solutions in direction of the foreseeable future. On that note, they have heavily invested into ensuring state-ofthe-art machines across their factories – commissioned tactically, in manufacturing units spread across 2 states to ensure proximity to the customers & operational scalability. It is done to handle present & future customers that are expanding in terms of volume and variety of products. As they are persistently committed to moving up the value chain, they are in constant practice to provide heavier fabricated, machined components & sub-assemblies to the end-customers from their newly established manufacturing unit in Faridabad.

This unit has been strategically located to serve the requirements of their valued customers speaking in favor of their customer centricity. Needless to say, this is the sole reason why several industry leaders have put their immense faith in their product & service portfolio. They have been forging and continually nurturing their business relationships with the customers to bestow the whole ecosystem with holistic growth. Hence, they own the status of being the single source for JCB, Caterpillar, Escorts, KION, Godrej & Boyce, Manitou, Knorr-Bremse, Terex, ACE, CLAAS Germany, Maini Materials etc. for many big customers.

WORK CULTURE AT A GLANCE

The culture of the organisation is open-ended where unity matters the most. Employees and management team are in perfect harmony and the administration tries the best to strengthen the bonds between both the ends. The management periodically keeps felicitating the employees who showcase exceptional leadership qualities and have outperformed when it comes to their responsibilities. JREW always promotes and supports efficient, safety conscious and talented people. Rewards and recognition are integral part of the process where the workforce is motivated to perform their level best. Empathy is in the air of the premises where senior leadership is in constant practice to understand the issues being faced by the juniors while extending the helping hand to resolve the matter.

Kajal Dobhal | Innovative Zone

WHEN SHOULD YOU EAT BENEFITS?TOMAXIMUMFRUITSOBTAINTHE

Fruits are the blessings of God to the human kind. They are readily available and come in different flavours, shape, colour and size. And who is not aware of their health quotient? Full of vitamins, fiber and antioxidants, fruits are a great source of nourishment and not only recommended to sick people to recover faster but also suggested to healthy people to maintain their health. They improve bowel movement and help in digestion. However, Fruits should be consumed at a specific time each day, just like all other meals. This time should be determined by your eating schedule, which includes factors like how frequently you eat, what you eat, when you eat it, and how long you wait between meals, among others. It’s also crucial that you eat fruits in accordance with your schedule and your body’s requirements.

Let’s learn more here about “When Should You Eat Fruits to Obtain the Maximum Benefits?”

BREAKFAST WITH FRUIT IS IDEAL

Fruit should ideally be consumed in the morning after our bodies have shut down for the night and need a quick boost due to their high fructose content. Morning is the ‘Best Time to eat Fruits in a Day’. Fruit eaten too soon before bed will keep you from getting a good night’s sleep due to its high sugar content. Fruit should always be consumed before you need energy, such as first thing in the morning or before lunch, as it is easily digested and broken down into its nutrients by the body. Wait a couple of hours after eating fruit for your body to finish digesting it before eating a meal. Having enough time will prevent you from feeling bloated or gassy, and it will also ensure that your intestines are clean and prepared for the next food source.

ONE TYPE OF FRUIT AT A TIME:

Fruit salad may sound enticing and nutritious, but experts ad vise against eating it. To reap the greatest benefits, each fruit should be eaten on its own, according to them. Fruit should never be consumed with or right after anything, according to Ayurveda. It is thought that if they are not consumed properly, they may ferment or putrefy and produce acid waste. Bloating, flatulence, diarrhoea, or heartburn may be brought on by this acid waste. One type of fruit at a time is the best way to eat fruits according to ayurveda.

EAT FRUIT INSTEAD OF FRUIT JUICE:

Don’t drink fruit juice; instead, eat the fruit. When you chew a fruit, it gets mixed with your saliva, which contains digestive enzymes and aids in breaking down the fruit and its nutrients to give our bodies the most benefit from them. However, when you drink a fruit as juice, you end up drinking it too quickly, which prevents your body from mixing the juice with digestive enzymes and breaking it down properly. Juicing your fruits also destroys the nutrients and prevents you from consuming the fi bres that they contain. However, there is no “Best Time to Eat Fruits to Lose Weight”, eating fruits by chewing can help you in your weight loss goal.

NEVER EAT FRUIT ALONGSIDE A MEAL.

You should only ever eat fruit with other fruits, according to a little-known fact. However, eating them with too much other food slows the digestion of the typically quick-digesting fruit. Eating a fruit salad might be slightly better as long as there aren’t too many ingredients that aren’t fruits. Smoothies are among

them. Even if you add a few pieces of fruit, some nuts or coconut milk, and perhaps even some vegetables to your smoothie, you shouldn’t drink it with food. Make sure not to always add milk to your smoothies. In order to keep your digestive tract happy, occasionally switch it up with water.

PREFER LOCAL AND SEASONAL FRUITS:

Try to stick to locally grown and easily accessible fruits. This is because local fruits are more likely to be healthy. Consume local fruits rather than imported or exotic ones because they are picked from the trees long before you buy and eat them. Fre quently, they are harvested before they are fully ripe and treated with pesticides and chemicals through injection and spraying. As a result, they are very unhealthy for you and are devoid of the nutrients that ripe fruit typically contains.

AVOID EATING FRUITS RIGHT AFTER A MEAL:

If you are wondering When to Eat Fruits Before Or After Meal then experts say avoid eating fruits right after a meal because they tend to decompose more quickly than other foods and it takes time for your stomach to digest them after a meal, which causes them to decompose. The nutrients are all destroyed as the fruits rot because of the increased acid production. Also, eating them as a desert after the dinner can be Worst Time to Eat Fruits

WHY FRUIT CONSUMPTION DURING THESE TIMINGS IS BEST:

You’ll get a quick energy boost and nourishment to get you through the day if you eat fruit in the morning. You’ll feel hap pier and be able to make wise decisions more easily thanks to your increased energy (and decreased hunger). Your ability to maintain willpower will also help you accomplish more, be more cordial with your partner or co-workers, and stick to your fitness goals. Fruit consumption not only has these wonderful advantages but also aids in weight loss! You might be well on your way to achieving the dream bikini body. Fruits are a great source of vitamins, fibre, and healthy carbohydrates that will keep your body feeling and looking good all day.

Finally, various fruits provide various nutrients. Most of them contain vitamin C, but did you know that avocados also contain the vitamins K, B5, B6, and E, along with potassium, folate, and other nutrients? By varying your fruit intake, you allow your body to absorb the full spectrum of beneficial nutrients it re quires. Particularly bananas, which are high in potassium, can help reduce your risk of stroke and high blood pressure. Papa yas are delicious and contain papain, which has been shown to improve digestion, as well as more folate if you really want to try something new.

THE FOLLOWING FRUITS SHOULD NOT BE

1.COMBINED:Keeping

High-Protein Fruits Separate from Starchy Fruits Is Advisable.

Plantains and green bananas are two fruits that have a starchy texture. These fruits should not be combined with foods high in protein, such as guava, dried apricot, kiwifruit, avocado, and blackberries. Because the body requires an alkaline base to break down starches and an acidic base to digest proteins, mixing the two can be harmful.

2. Melon should never be combined with other fruits.

It is advised against combining honeydew, cantaloupe, muskmelons, and watermelons with other fruits. Because they digest more quickly than other fruits, melons should only be consumed in conjunction with melons. Melons may not digest properly when combined with fruits because of their high-water content, according to doctors.

3. Do not combine papaya and lemon.

Have you ever heard of this pairing? It might be odd for some of you and delectable for others. But it’s best to stay away from this pairing. The results of mixing these include anaemia or a haemoglobin imbalance, to name a few. Additionally, Dr. Reddy claims that it can be extremely

hazardous for kids, so try to avoid these fruits together as much as you can.

4. Do not combine acidic and sweet fruits.

Never mix sweet fruits like bananas and raisins with acidic and sub-acidic fruits like grapefruits, strawberries, apples, pomegranates, and peaches. This is due to the fact that it frequently causes headaches, acidosis, nausea, and digestive issues.

Fruits you should regularly eat -

Now you know the best time to eat the fruit, are you wondering which fruits you should consume frequently to stay healthy? The majority of fruits are high in vitamin C, but a few also contain potassium, folate, vitamins E, K, B6, and B5. The fruits listed below can be combined to provide your body with all the nutrients it requires.

Several of the Healthiest Fruits to Eat Daily Include:

• Apples

• Kiwis

• Strawberries

• Oranges

• Watermelons

• Papayas

• Bananas

•

Lending A Hand In Leveraging Digital Marketing For Business Growth

Developing

an effective digital strategy for a business is not an ordinary task. It calls for in-depth analytical and technological skills, industry, market, and commercial understanding. Among other things, there is a need to focus on the creation of digital strategies and tactics. In order to drive growth through digital strategy & execution, reduce risks, and justify the investment in innovation, it is preferable to start with expert oversight.

Parting Words

Go with a discovery approach, it will allow you to find new ways to reach your goals.

Trust is above everything, build trust with internal and external members to drive long term value for your business.

Rahul Gadekar, Founder, R Interactives

Rahul Gadekar CEO Kriti Anand | Innovative Zone

Founder of R Interactives, Rahul Gadekar, realized this gap in the market for value-driven digital services providers, and established a Digital Advisory & Consulting Firm that specializes in integrating digital solutions for organizations. When it comes to being essential to the development and reputation of a company, digital marketing is comparable to a workhorse. Digital marketing tactics can yield the intended outcome and provide a higher return on investment with even a tiny investment (ROI). Not only this, but digital media can boost earnings, being a reasonably affordable source of marketing.

Company Overview

R Interactives, a digital advising & consultancy service, helps organizations flourish through Strategic Marketing. The team has extensive knowledge in customer engagement, online customer behavior, data-driven marketing, and customer acquisition. The company’s process includes developing hypotheses through consumer insights, business data, and industry insights in order to conduct online experiments that spur business growth. To support its clients’ digital marketing initiatives, R Interactives also collaborates with media buying and creative companies. They have worked with brands in the UK, US, Australia, Norway, Costa Rica, and India over their roughly five years in business. The services offered by R Interactives include Digital Growth Strategy, Digital Advisory, Programmatic Advertising, Dynamic Creative Optimization, Data Driven Marketing, and Fundraise Marketing.

The company operates with a mission to simplify digital marketing for their clients and help businesses adopt digital in the right way. They have a vision to build a center of excellence for businesses looking to grow digitally .

Massive potential for advertisers to connect, engage, and acquire customers online have been created by the widespread adoption of mobile devices and data usage. The founders of R Interactives came to the realization that they could work with brands to support their digital growth after analyzing the market demand and the search for value-driven service providers by businesses. This is how R Interactives’ journey began.

Their data-driven in-house technologies and comprehensive understanding of digital execution set them apart. They have run more than $130 million worth of campaigns, promoted fundraising efforts, and raised more than $100 million from retail investors for real estate clients.

What Makes Them A Client Favorite R Interactives has been a trusted favorite for its clients owing to the dedication and expertise of the team. The team at R Interactives has been built on the three pillars of education, knowledge and experience. The company also puts a strong emphasis on innovation. Mr Gadekar believes, “Innovation is important to grow in the business, if you continue doing the same things over and over again, you would be irrelevant. Innovating based on where the technology is moving is the need of the hour.”

By making suggestions based on data and consumer insights, they create strategies that increase brand trust & customer acquisition. Additionally, they have maintained a data- and customer-centered approach. They give clients the opportunity to assess them through a brief assignment, which enables them to understand their strategy and technique. This boosts confidence and enables the business to quickly onboard clients, establish trust, and maintain the relationship over time.

According to the Founder, technology is the backbone of any business nowadays. Without technology it’s difficult to scale, automate the process, reduce cost and get data driven insights. It is moving at a rapid pace, and businesses need to look at how automation can be bought in the system to drive growth to the business. The company thus strives to help their clients incorporate technology into their Workoperations.culturehas

a huge impact on company success, culture keeps resources motivated and within a company for a longer period. Our culture has been flexible, with no hierarchy and also allows more learning opportunities to resources, this has helped us to make sure that the projects are delivered on time with high quality

Achievements and Milestones

• R Interactives has managed around $130mn media budgets so far.

• Lead performance marketing to raise $100mn for an opportunity zone fund client based in the Bay Area.

• R Academy, the experiential learning platform of R Interactives, is a part of Stanford LISA portfolio.

• Their objective, as a growing digital consultancy firm, is to create a center of excellence for businesses to learn, adapt and grow their business digitally.

WCUBE SOLUTIONS PVT. LTD.

A BRAND ON THE MISSION TO TRANSFORM AND REDEFINE THE B2B ARENA WITH AN INNOVATIVE APPROACH

IZM: PLEASE PROVIDE A BRIEF INTRODUCTION TO WCUBE.

UDIT: WCube is a B2B Buying Managed Marketplace supporting mid and large enterprises procure effectively. The business strives to create active synergies between technology, procurement, and supply chain by breaking down complex problem statements into sustainable solutions. The relay of the technology falls on an exhaustive product information management system that drives product information in a smartly developed cataloguing system capturing applicability and user feedback on the product. The entire moat of the model resides in the way the vendor base and client base interact with each other. So we have a very heavy centric on manufacturer sourcing model of procurement.

IZM: TELL US A LITTLE ABOUT YOUR JOURNEY SO FAR.

UDIT: If I talk about the journey, one of the key areas for us in terms of brand story was to make unsexy the new sexy. So, we wanted to have the baseline of B2B Buying become more consistent when it came to large enterprise in facility management and

Gulshan Parveen | Innovative Zone

manufacturing consumables segments. Primarily, we wanted to focus on a story where we could knit a manufacturer into selling tangled products to large enterprise customers. Secondly, we wanted to standardize the unsexy product. We are a platform where quality, grade, size, weight, etc could be defined and consistent. Today, we’re closer to about 40,000 vendors across different categories of products. On the customer front, we work with about 450 brands today, typically ranging from 100 crores to about a few billion dollars in revenue. We raised our seed round in Dec’21 and are currently expanding operations to cities like Mumbai, Pune, Ahmedabad, and Chennai.

IZM: WITH THE MARKET GETTING CROWDED BY THE DAY, WHAT ARE THE KEY FACTORS THAT DIFFERENTIATE YOU FROM YOUR COMPETITORS IN THE MARKET?

UDIT: There are mainly three pillars on which the moat of the company is built. “WCube is the only organisation in the marketplace that understands different parameter of standardizing a product,” says Udit. Thus, we understand the products much better and deeper in terms of market dynamics and competition. Second is our adoption of a vendor-centric business approach which is concentrated towards the manufacturer side.

This has resulted in alliances with over forty thousand manufacturers across India. Finally, third is our technology enabled business model which enables visibility across teams, smooth information flow and better efficiency in order fulfilment. All these aspects help WCube to provide consistency and quality products to its clients. Moreover, we practice a transparent and accountable approach when it comes to their buying and selling model.

The company aims to expand PAN India and later to Southeast Asia and the GCC region in the coming years. We also intend to focus on manufacturing technology and quality assessment technology to enhance the output for the manufacturers’ end and the success ratio of our customer base.

IZM: PLEASE SHARE YOUR PERCEPTION OF TECHNOLOGY AND ITS ADAPTATION.

UDIT: We are a tech enabled company using technology to create visibility in the entire process, enable exchange of information across departments and improve efficiency. On the technology front, we currently have three fully functional products helping us engage and interact with cross functional teams within WCube, clients, and vendors, namely CubeOps, VendorCube, and CubeProcure. Our Information Management System is the backbone of our company that stores and maps over 40 crore SKUs to vendors and clients, enabling product standardization, reduced response time, and ease of pollination with clients. Our tech enabled quality assurance at vendor end has helped us keep return ratios to a bare minimum, effectively enhancing cost efficiency. We have successfully integrated order tracking on our platform and are now able to send push notifications to stakeholders involved, order status to the last mile.

ACCOUNTABILITY

The tech ensures streamlined interaction amongst cross functional teams and records inputs meaningfully defining clear functions to teams.

CONSISTENCY

The Product Information System enables standardizing unbranded products across parameters mapped to vendors and clients ensuring a consistent product delivery each time.

TRANSPARENCY

Push notifications enabled tech, sending order status to relevant stakeholders across the food chain.

TOP 10

FUTURE BUSINESS IDEAS

that will thrive in

If

someone wants to start a business they will look into the future. What business has potential and what will be in demand? Any business owner will be primarily interested in the potential for growth that a business idea offers. This is because he or she would want the company to develop, grow, and rule the market by giving customers what they want, updating them periodically, and staying up to date. Due to a number of factors, including increased international trade, government stimulus, and India’s general status as a strong developing nation, the Indian business landscape is ready to expand in a number of directions. The majority of business entities pay close attention to how they plan, create, and introduce goods and services that consumers in the market currently need.

As a result, the company’s brand will gain more consumer trust and credibility, and the number of loyal customers will grow. But as the years go by, it becomes clear that business concepts are being altered in line with shifts in consumer behaviour and technological development.

In this article, we discuss Top 10 Future Business Ideas that will thrive in 2025.

• Content Marketing

• Virtual education/online training

• 3D printing

Let’s get a on all of

Content Marketing

This industry has recently experienced significant growth due to positive inclinations and increased attraction. It entails duties like posting blogs, videos, SEO-friendly content, quick summaries, articles, papers, web content, emails, and others. It requires analytical reasoning, effective communication, adept research skills, and a creative viewpoint. It’s interesting to note how popular digital platforms are right now. The internet becomes a permanent place. Whatever is posted stays in the conversation somewhere. As a result, the content is essential to involving, engaging, and fostering communication between individuals. It turns into a space for inquiry, representation, and creativity. There are many subcategories within it because the content varies depending on the target audience. For instance, a blog focused on leisure

might need more imagination in its styling. An article on something so specific as computation might call for someone who is more analytically knowledgeable about the subject. As a result, it provides opportunities for those with multidisciplinary backgrounds. Additionally, it gives them a completely new platform to apply their knowledge and skill set. Certainly, it is among the Top Business of 2025.

Virtual education/online training

Due to the epidemic, almost all colleges and universities now offer online courses, so it’s imperative to learn more about them. The conventional educational model might not be effective. Classrooms have changed over time, going from four-wall rooms to four-sided computer screens.Because everyone now has access to the internet, people can now thoroughly research their interests. So why not adapt to the outside world as well? For instance, 30% of higher education students in the US select at least one online course based on their interests. This expands young people’s options for starting a business by allowing them the freedom to make their own decisions and select from a variety of systems.

3D printing

The 3D printing business is one of the Top 10 Future Businesses in India. The idea behind the business is to produce goods with inexpensive printers. It offers people entertainment and value. Because it is only affordable to a certain population segment, people are constantly sceptical.

It differs from the laborious, methodical processing that takes place in factories, which has its own set of issues. 3D printers can produce sinks, microsite models, spare camera parts, and other complex design types. This company has sparked controversy in the market all over the world. Prices have decreased over time to serve a wider range of audiences, businesses, and clients. The price has a significant impact on the features and specifications that one is looking for.

Mental Health and Marriage Counselling Business

Since mental health has the capacity to both initiate and promote physical health, it is now widely acknowledged that mental health is at least as important as physical health in the context of health. This is among those Businesses That will Grow in the Future. Psychologists and therapists are working harder than ever to assist people and help them overcome problems like depression, anxiety, panic attacks, and other worries. Due to the desire of both parties involved to achieve their own success and fulfil their aspirations, marriages are also experiencing greater difficulties than ever before. Therefore, they need professional guidance so that they can come up with solutions and stick together. The demand for these businesses is rising as more people realise how important and helpful counselling is to couples and society both before and after marriage. If there is a high demand for the same now, then this will only continue to rise in the future.

Automobile Charging Station

The advancement and market expansion of electric vehicles will become more significant as time goes on, which will benefit consumers as well. The adoption and use of electric vehicles is one significant step in the transition of more people to a sustainable way of life. Even developing nations like India are embracing electric vehicles, demonstrating to us that this is the real future of transportation. As a result, boycotting gas stations and installing charging stations for

these cars would be a smart business move that everyone should adopt. Furthermore, by setting this up, you are expanding your business opportunities not only for the present but also for the future, which is untapped in this market. Because there are fewer or no charging stations available, millions of consumers are on the fence about switching to electric vehicles, which expands the market for these vehicles.

Outlets for Fast Food and Delivery

If you have a talent for cooking, this is a reliable, lucrative industry that is always in demand. Franchisees are in charge of daily management and operation of their businesses. Franchisees are compensated with support, marketing, and a tested restaurant concept.

Internet of Things (IoT Industry)

It is a sophisticated technological method for exchanging data and information using tools, sensors, software, and digital devices. Human-to-human or human-to-computer interaction is not necessary. Since the pandemic, this sector has experienced tremendous growth. This company can efficiently provide people with control and comfort while also having limitless potential. People benefit from its simplicity of connectivity with smartphones and home appliances, which gives them a feeling of effective comfort. For example, ordering takeout or a meal to comfort ourselves immediately has become customary due to our habits. But at one point, it seemed novel and difficult. The business may involve a variety of markets and industries during periods of transformation. Interactions are productive and mutually beneficial as a result.

WCompany for Biometric Sensors

Biometric sensors are those that can recognise a person’s retina or fingerprints to identify them specifically. Due to the growing demand for greater security measures and the Indian government’s support for Internet of Things (IoT) technology, it won’t be long before biometric sensors are integrated into every product. Selling the sensors to businesses that integrate them into goods or services results in an excellent business concept. Due to the increasing use of biometric sensors by multinational corporations, this business has the potential to be very lucrative. One of India’s successful futuristic businesses has already begun.

Virtual Reality (VR)

Commercial VR technologies have sparked an innovation boom, and a wide range of businesses are looking forward to the potential of VR in 2022 and beyond. Inexactly in this way will the future be impacted. Gaming and headsets are frequently linked to virtual reality. Virtual reality, on the other hand, is a technology with real commercial potential. In order to increase productivity and efficiency, more and more businesses are coming up with creative ways to integrate virtual reality (VR) into their everyday operations. Although virtual reality (VR) has primarily been promoted as entertainment, it also has important business applications. It can be applied to test a product or to boost customer loyalty. When creating a rich customer experience and promoting your goods and services, virtual reality is effective.

Veterinarians

These days, there are more and more people who own pets. Additionally, farming and the use of animals for various industrial applications and other agricultural purposes are both growing. As a result of all of this, compliance with the health requirements for these animals is under close scrutiny because they have been made legally enforceable. And because all of these owners—domestic or commercial— are concerned with maintaining and ensuring the health of their pets and assets, this is expanding the opportunities for veterinarians. Families, single people, and even couples are adopting or purchasing animals to raise as pets. The grooming, training, and regular checkups of these animals are also important to them in order to maintain their long-term health and quality of life. They are frequently taken to the veterinarian for procedures or other actions aimed at prolonging their lives. Moreover, this is enabling entrepreneurs to expand their businesses in the upcoming market.

In Conclusion

The business that we suggested here is based on current trends that have huge potential to grow in the coming time. Apart from these top 10 businesses there are other industries which will boom and hold a great potential to give the most profitable businesses in 2025.

Q.1-FAQsWhat are the top businesses that will grow in the future?

• Content Marketing

• Virtual education/online training

• 3D printing

• Mental Health and Marriage Counselling Business:

• Automobile Charging Station

• Outlets For Fast Food and Delivery

• Internet of Things (IoT Industry)

• Company for Biometric Sensors

• Virtual Reality (VR)

• Veterinarians

Q,2- Which industry has a bright future??

The tech industry, including Google, Apple, Microsoft, and others, is home to some of the most coveted employers on the planet. As you may have already heard, the tech sector is experiencing tremendous growth. Hence, the tech industry has a bright future.

Q.3- Which business will be most profitable in future?

1. Outlets for Fast Food and Delivery

2. Virtual education/online training

3. Company for Biometric Sensors

4. Virtual Reality (VR)

5. Internet of Things (IoT Industry)