The 10 Ace Entrepreneurs to Watch in 2021 by Innovative Zone Magazine

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Editor’sNote “EXPANSIVE SUCCESS STORIES OF AVANT-GARDE PHARMA COMPANIES…” Undergoing some significant changes, the pharmaceutical industry is now witnessing an enormous revamp- from persistent tech adoption to enhanced investments. Lately, some marvelous tech- innovations have been buzzing across the pharma space, that has been the secret sauce to success of most of the players here. Though encountering a myriad of challenges, it has managed to navigate the unfavourable waves in the most strategic manner. There are some noteworthy alterations happening that are worth more than a glance. When such a ‘fizz’ is there across the pharma space, how come Innovative Zone Magazine not address it? Thus, we have brought to you an exclusive edition focussing on such service providers who are outperforming in their domain and contributing heavily to the economic boom of the country. As the Indian pharma space is progressing with more than 15% of CAGR, we need to acknowledge the players who have been the motive force behind this boom. “Most Trusted Pharmaceuticals Company in India’’comprises a list of some phenomenal enterprises that are making a mark in the respective space. Well, we define it as a process of facilitating sheer coverage to the growth of new-fangled or well-established ventures. We always draw on our global research as well as reach to ensure enticing content to its cosmopolitan readership that can indirectly stimulate leads in terms of business success as well as growth. And each edition represents this ideology in the most satisfactory way. Making justice to our vision of emerging as a credible source of authentic as well as entertaining content, we recognize our imperative role in delivering beneficial information to our venerated readers. Given this, our adept squad of dedicated individuals has substantially been able to sync with this outlook put forth by our respected Publisher and Editor-in-Chief– Mr Abhishek Kumar Dubey. Undeniably, our well-acclaimed magazine being in line with his vision resonates to provide a remarkable as well as informative ‘read’ where the content could be proved propitious to the entrepreneurial ecosystem in the best possible manner. Hence, this time we decided to spotlight the corporations that resonate with the resilience of our exclusive publication. This comprehensive collection of stories of some impassioned, insightful and spearheaded leaders across the business landscape will leave you amazed for sure. This extraordinary edition covers top-to-toe information on how these enterprises have implemented innovation, transparency, flexibility, empathy and a lot more as some major linchpins for success in the digital landscape. Moreover, the organisation that happens to top the list of such rousing ventures is Alniche Lifesciences that has been absolutely committed to exemplary healthcare. This organisation has been well-acclaimed as a symbol of trust as well as transparency across the healthcare space. Inspired by value, driven by vision- is the mantra that propels the team to move ahead in the direction of making greater leaps in the respective domain. We found its basking success quite fantastic and firmly believe our global readership will find it commendable too! At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with a captivating read soon, till then, keep us in the ‘know’ how are we doing via your precious feedbacks.

Kajal Dobhal

Kajal@innovativezoneindia.com

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COVER STORY

10 Page No.

Girish Arora Founder & MD

ALNICHE Health

A BONAFIDE LEADER OF THE PHARMACEUTICAL INDUSTRY 6

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HIGHLIGHTS

THE

KREDITS

PROCLIVITY DIGITECH PVT. LTD.

A bonafide leader of the pharmaceutical industry 26

CUISINE

TOURISM

BENGALI DIGITAL

Healthcare is one of India’s

largest sectors in terms of revenue CORPORATE 44 SIGNITY as well as employment. Comprising SOLUTION of hospitals, medical devices, pharmaceuticals, diagnostics, health insurance, medical equipment, and many more. The healthcare sector EDUDITE CONSULTANCY 30 is relentlessly growing with the advancements of technology. These technological developments in the field of healthcare have put the experience of patients to a whole new 46 VARSENO SOLUTIONS LLP level. It has saved innumerable lives as patients now have access to the best diagnostic tools, new & superior treatments with less pain and quicker EDUCATION 34 Moreover, healing. it has influenced medical processes as well as the practices of healthcare professionals enormously.

SUCCESS STORY

HEALTH

36 COVER STORY COVER STORY EMBARKINGONVOYAGE

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Most Trusted

PHARMACEUTICALS COMPANY IN INDIA

Girish Arora Founder & MD

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A bonafide leader of the pharmaceutical industry Gulshan Parveen | Innovative Zone

Healthcare is one of India’s

largest sectors in terms of revenue as well as employment. Comprising of hospitals, medical devices, pharmaceuticals, diagnostics, health insurance, medical equipment, and many more. The healthcare sector is relentlessly growing with the advancements of technology. These technological developments in the field of healthcare have put the experience of patients to a whole new level. It has saved innumerable lives as patients now have access to the best diagnostic tools, new & superior treatments with less pain and quicker healing. Moreover, it has influenced medical processes as well as the practices of healthcare professionals enormously.

COVER STORY COVER STORY 11

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of rich experience in the healthcare industry, realized a therapy gap for a Nephrology focused organization that could cover all Nephrologists across India. With deep knowledge of the disease area, support of the medical fraternity, and complete devotion towards his goal- Girish ensured that Alniche grows at a rapid pace to carve out its niche in the Indian Pharmaceutical Market. Within one decade of its operations, the organization achieved ambitious milestones.

Today, physicians can assess patients remotely and have the ability to precisely diagnose problems. These innovations have improved data consumptions, communication, portal technologies, remote monitoring, and have also augmented the experimentations. Technology has turned out to be the driving force behind the quality of healthcare. The companies serving the pharmaceutical industry have reformed with the ever-changing face of the field quickly, and with time, the latest and innovative commercial approaches are being implemented without wasting a single second. Alniche Lifesciences is a divergent company that combines expanded research with strategically focused treatment to provide therapeutic measures.

At present, Alniche has 700+ employees with 1500+ distribution points, both for prescription and OTX brands, covering 70,000 doctors and 30,000 hospitals. This Pan India expansion is attained as earnings are invested back into the organization for introducing new therapy areas and field expansion.

The company, headquartered in New Delhi, India, is a dynamic Pharmaceutical company- that markets specialized, high quality, effective, affordable & value-for-money medicines, including wellness products in India.

Exclusive Products Currently, Alniche is present in six therapeutic segments namely Nephrology, Critical Care, Gastroenterology, Dermatology, Neuropsychiatry, and Cardiac Diabetes Care. The company has more than 300 products in the market that belong to various therapeutic groups.

The Inception Tale Alniche’s path of success commenced in 2007, when Girish Arora (Founder & Managing Director), with his three decades

Apart from the noteworthy contribution in envisioning “Specialty Focused Organization” in India, Alniche is a pioneer in conceptualizing and commercializing many novel product concepts in India to enrich product portfolio, including: • Ketoanalogue - Double Strength Tablet and Sachet Form reducing Pill Burden and limit the intake of fluid for Patients with Kidney Impairment • Auxisoda – Enteric-Coated Tablets Preventing GI Irritation. • Research & Patented Products: (Complipro & Ezepro – Ready-To-Drink Protein Formula) in Collaboration with DPSRU. These Products are launched by Shri Anil Baijal (Honorable Lieutenant Governor of Delhi, Govt. of N.C.T.). • Wetfast MD – Mouth Dissolving Lozenge Reducing the Overload of Fluid in CKD Patients. • Entasafe – a Unique Combination of Pre-Probiotics & Minerals to Control the Adverse Effects of Long-Term Use of PPIs.

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Moreover, to facilitate improved healthcare, Alniche is driven by the vision of ‘bringing novel products across various therapies and being the preferred partner of Global Lifesciences Organizations’. These companies include Alliance (UK), Biovite (Australia), J W Life Science (Korea), Dongkook (Korea), SK Plasma (Korea), and Mellow Hope (China).

considered, along with enhanced expertise and global accessibility. In addition, Alniche has formed an R&D alliance with Delhi Pharmaceutical Sciences & Research University (DPSRU) – India’s first Pharmacy University. This affiliation of industry and academia promises to augment further development of new products enabling innovations to meet the medical needs of the Indian population. Moreover, Alniche has instituted awards to encourage young researchers for the new research and innovative products & ideas.

Next in the pipeline for the company is therapy differentiation and ground-breaking product concepts that are to be engineered in collaboration with various global companies.

Alniche is achieving these milestones because of its strong and proficient senior leadership team. This expert team comprises cohesive and capable professionals with an exceptional combination of talent, skills, knowledge, and business acumen.

Driving Force A visionary leader, Girish Arora is the Founder and Managing Director of Alniche Life Sciences. He is a selfmade man staying true to his roots of hard work and perseverance with a fearless attitude, risk-taking, and resourceful personality. During the initial days of his career, he started working as a marketing professional and toiled for long hours to accomplish career targets with his principled work ethical approach. This accelerated his professional growth, and over time, he understood the importance of a customer-centric approach and leveraged strategies to reach the top of the pyramid by heading reputed Pharmaceutical companies in India.

Face behind the Brand Girish Arora started his career as a marketing professional, and over the years, his tireless and disciplined efforts fasttracked his professional growth. In a sparkling career spanning more than three decades, he chaired leadership roles in various pharmaceutical companies in India. His valuable contributions to the Indian market include the ideation of Nephrology as a niche therapy segment in the country and Industry-Academia collaborations.

More importantly, after working for more than three decades in this field, he has handled the highest positions in multiple organizations and established these companies in the segment of nephrology and critical care with his profound experience. These diverse roles have shaped his business acumen and helped him put his steps in launching his business venture. His valuable contributions to the Indian market include the ideation of Nephrology as a separate niche business segment in the country. Driven by innovation for new products, Girish is among the first in India who envisaged collaborating with Academia for a new formulation with IIT Chennai.

An astute professional who started his career journey from grass root level by being a meticulous sales-marketing expert and diligently worked his way up to head companies in India. Worked in various organizations (Cipla, Micro, Emcure) and established these companies in the segment of Niche therapies - Nephrology and Critical care. Working at the grass route level in the early phase of his career helped him to understand the importance of a customer-centric account management approach. This strategy facilitated his growth as he acquired the highest ranks in the companies with various recognitions. His diverse roles in various pharma companies groomed his business acumen to put him in the right direction to launch his business venture.

Edge over Peers The Health Care industry in India has grown 12%, and Alniche is one of the fastest-growing companies in the arena. This has been possible because of the niche products directed to niche specialties, along with excellent product promotion, techniques, and quality of the products. It is dedicated to making available Innovative pharmaceutical products in the Indian market and supports the medical fraternity in making patients’ lives healthier.

For starting any new business, the first step is to arrange finances. Finances are needed at each step one takes in this direction. It is the quantum of starting money that would determine the size of the enterprise, the quality of people hired, and the size of the market to operate in. Finance is the factor that determines growth in each step of business.

Alniche continuously looks for opportunities to partner with global companies and promotes deep engagement with medical experts. Strategic focus and a differentiated approach empower the company to strengthen new specialty divisions by addressing the therapy gaps. Inlicensing of novel products in future growth areas is a critical piece of the overall strategy of the company.

“My starting point to arrange finances was to invest all my life’s savings into the new venture, and I feel this is the biggest risk I have taken to achieve my goal” - Girish.

There is an old saying - “luck favors the brave”. Being a professional throughout his life, Girish had no previous experience of running an enterprise. And running an enterprise is a different ballgame altogether. One has to look into numerous different aspects of business ranging from manufacturing to marketing to hiring people and, above all, finances. A major risk of starting my enterprise was to leave the safety of a secure corporate job and venture into a new and unknown world of entrepreneurship.

The consolidation of strategic focus with a differentiated approach empowers the firm to follow the new specialty divisions where therapy gaps are significant. There are various factors focused by the firm regarding in-licensing addressing future growth areas, acquiring an existing base to build upon including technology, manufacturing, marketing, etc. Cost and time advantages are also 13

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•

R&D is the king For any Life Sciences organization, R&D is a fundamental aspect, over excellent research and development (R&D) is crucial to the long-term success of the pharmaceutical industry and the wider life-sciences sector. 10% of profits are spent on new formulation development and R&D initiatives. The key objective here is to develop effective formulations not only for diseases that are prevalent globally but also for diseases that are specific to India and other tropical countries, thus contributing towards the creation of a healthier India and a healthier world.

• • • • •

For Alniche, the quality factor is of paramount importance, and hence all the manufacturers are certified with ISO, WHOGMP, and CGMP certifications. Each product undergoes stringent testing during the manufacturing process, leaving no room for quality grievance. The company has its own Medical and Pharmaceutical department that is engaged in PMS- and coordination with manufacturers to ensure quality compliance.

• • • •

Recognition of efforts: Encourages and inspire to perform better Alniche is a name to reckon with as the organization soars high with big strides and achieves three to four folds’ growth in comparison to the Indian pharma industry. Alniche has been recognized as one of the fastest-growing pharma companies in India.

• • • •

Our contribution to the field of healthcare has been recognized with various prestigious national and international honors and awards. Here is a list of achievements Alniche has bagged so far:

•

Best Organization in Nephrology drugs & Novel Formulations Award - Business Sphere, New Delhi, India Fastest growing brands & Leaders Award - Asia One, Dubai, UAE Excellence in Pharmaceutical Brand Management Award (New Product Launch) by CPhI, Netherlands (India Pharma Awards 2019) Healthcare Elite Award - Business APAC, India Super 30 Companies Award - Silicon Review, New Jersey, USA Noteworthy Biotech & Pharma company – Business APAC, India Company of the year 2019- Business Connect, India 10 companies with the most disruptive innovation by Business Berg, Dublin, Ohio, USA. Pharma CEO of the year – Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Emerging brand of the year Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Women Entrepreneurs driving the world of modern growth – The Global Hues The 10 Outstanding Healthcare giants in India – The CEO Magazine The Outperformer, Indian Business Legends – Forbes India Prestigious Brands of India 2021 – Herald Global, BARC ASIA Excellence in Healthcare – Times Group

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Apart from the above-mentioned achievements, the company has created numerous projects in the arena of healthcare and education to give itself new wings in the market. Some of its exclusive projects include: • DRSC: focused on Healthcare experts DRSC team focuses on providing educational and scientific information to doctors, practicing physicians, nutritionists, paramedics, medical enthusiasts by providing online access to literature search, case studies, educational presentations, inclinic digital presentation, and scientific articles. My Healthytude: focused on Masses, Patients, and Caregivers The team is educating patients on their health conditions to foster better engagement with HCPs. They are delivering complete and current information to the patients that help in creating an atmosphere of trust, enhance the doctor patient interaction and enable patients to take an interest in their healthcare. My Healthytude promotes healthy lives and wellbeing for everyone, everywhere, at all ages, and shares health-related information on social media like Instagram, YouTube, Facebook, LinkedIn, Twitter, and Quora. On this platform, Health experts share their views through Reels, WebPosters, Videos, and Webinars to educate patients. •

• • Alniche Health: focused on CKD patients Alniche Health app offers a wide range of information like Kidney health, exercises, daily health routine the myths revolving around the diet of CKD and dialysis patients, and include easy and healthy recipes safe for patients within the nutritional guidelines. This app not only helps patients and their caregivers but also saves doctors time by educating patients about maintaining kidney health. • TED: focused on the Sales team Through the TED portal, each team member can access training modules anytime, anywhere, bringing the convenience of time, consistency of updates, the accuracy of brand knowledge, and progress report to monitor improvement. TED is employee centered and offers a great deal of flexibility in terms of time and location. This e-learning method enables us to customize our learning tools based on the needs of the learners. Alniche Tele Consultancy: focused on Doctors and Patients Alniche DRiefcase Connect is a comprehensive & highly customizable practice management platform for doctors to improve their practice and engage their patients includes a patient app that helps patients manage their medical records, book appointment digitally, and Video/Audio consultations. It’s a win-win situation for both doctors and patients- as doctors get a greater number of patients and patients save time and money for traveling long distances to consult doctors. •

• In-Reach: focused on Doctors and Chemists Pre COVID era was more focused on face-to-face interaction of the sales team with doctors and chemists. However, COVID brought a jolt to this system and Alniche adopted digitalization (emailer and SMS) to inform doctors and chemists about existing and upcoming brands.

Future Prospectus Indian pharmaceutical industry is growing by leaps and bounds on all fronts. Alniche has plans for expanding its operation to other countries via exports. As Indian pharmaceutical products are having excellent credibility in other countries, the country features among the top five exporters of a pharmaceutical arena in the world. Besides exports, an institutional business gives huge opportunities as the government is the largest purchaser of medicines. Large enterprises like DGAFMS, Indian railways, ESI, and NTPC, etc., give huge business to the realm. On the international front, Alniche would expand its in-licensing business and add more products from other countries to its already existing range of international products. Alniche has also ventured into the manufacturing segment through its manufacturing unit ‘Effikasia Lifesciences’. It would be a reliable contract manufacturing organization. Patients having chronic diseases are regular consumers of medicines. Alniche plans to supply the medicines for chronic therapies directly to the patients by setting up an online facility. As Alniche takes new steps into expanded presence in the India and Global markets, Alniche is all set to launch new company HnZ Lifesciences which will hold an entire range of overall wellness like skin, hair, and sexual wellness and they continue to live the company philosophy of

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SUCCESS STORY

SUCCESS STORY OF

Sorav Jain

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Almost certainly, if anybody picks Internet space for business or profession it could be extraordinary. Digital marketing is an extraordinary area where anybody can advance business, administration, items, and make a system. The majority of the experts are doing incredible in this field. Let Talk around one of the most vivacious countenances of Digital marketing from India is Sorav Jain. Anybody can Google and get him. Truly, this is called achievement and brilliant development. Sorav Jain began his profession at 17 years old as an SEO chief and he has an incredible involvement with the Digital Marketing Industry. He is a known face of India and works in numerous jobs. Sorav Jain is a digital marketer, Social media expert, an entrepreneur, and a speaker with qualified bosses in International Marketing Management from Leeds University graduate school, and a pleased former student of Loyola College, Chennai. Sorav has started his own self-financed Digital marketing office to pass on the best Digital and Social Media Marketing planning and organization. It was seen as ‘The Best Social Media Agency of 2013’. His echoVME bunch worked with various affiliations like Bosch India, D2D Marathon by RTI, Apollo White Dental, Vinayak Skoda, Amrutanjan, Ramco Systems, Express Hyundai, Cashkaro.com, LIGHT Notebook App, Urban Tree Infrastructures, Infinitheism, Ticketgoose. com, Kay Fashions, Oliva Clinic, Equitas, Vinayak Hyundai, IFCA (Indian Federation of Culinary Association), RSM Uniforms, IIMTC, GMASA (Global Mobile App Summit and Awards), MELSS, Saara Medicals, and anything is possible from that point. Sorav is running the campaigns to give the best free digital marketing course and prepared more than 3500+ experts, by means of 150+ preparing programs composed in different urban areas of India and Sri Lanka over the most recent 5 years. His fundamental concentration to convey the best to Entrepreneurs, Marketing Professionals, Branding Professionals, Sales Professionals, Freelancers, Online Marketing, Enthusiasts, and Students. Sorav has composed a couple of highest points in (India Search and Social Summit in 2010) and International culmination (Social Media Marketing Summit in 2012) and echoVME’s Digital Marketing Summit in 2015. He was recognized by Global Youth Marketing Forum as the ‘Top 25 Social Media Professionals of India’. He has conveyed addresses at Confederation of Indian Industry, NASSCOM, TiE Chennai, TiE Coimbatore, National Entrepreneurship Network, IIM – Kozhikode, LIBA, GLIM, Madras Chamber of Commerce, and at different renowned organizations. Sorav Jain’s book “Online life for Business” is a brilliant book. He secured internet based life reasoning and different difficulties and open doors for brands and portrayed how to go to a bona fide brand in web-based life. He is at present taking a shot at his next book, a continuation that will be given to Facebook Business Ecosystem. All things considered, this is a sort example of overcoming adversity of Sorav Jain who motivates every Indian business person, marketing experts, specialists, Online Marketers, and Students. Sorav is brought into the world with mingling abilities which he fortifies and revives each second. With enthusiasm!

“Opportunities don’t happen. You create them.” Chris Grosser

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

KREDITS:

Improve your credit score with a unique approach Kajal Dobhal | Innovative Zone

oday, the financial services space witnesses an upsurge of several credit consulting companies offerings some exclusive credit score management solutions. Their primary target is to ensure proper money management, debt management or budgeting in favour of lenders as well as borrowers for better control of their finances. Owing to a myriad of advantages of credit consulting, especially in the credit repair process, commonalities are turning to the credit consulting companies to get enlightened with the basics of finance. Hence, being in ‘the know’ of a reliable solution provider in this space is imperative.

Acknowledging this scenario, we decided to feature the profile of Kredue Fintech Private Limited aka KREDITS that has been dedicating its matchless solutions in this direction only. For this, we sat down for a face-to-face interview session with its Founder— Yashraj Bafna who discussed various aspects of his extraordinary business venture. “Credit score and credit report are the two vital aspects of your financial health,” says Yashraj Bafna. His venture KREDITS has been incepted with the sheer endevour to improve client’s Credit Scores alongside assisting them to eradicate any issues or resolve any disputes in their credit report or closing their bad settled & written off account. Here, the absolute focus is on allowing the client’s retain their healthy score with the help of their innovative product line.

Yashraj Bafna Founder

THE INCEPTION STORY

KREDITS was incepted in 2016 by Yashraj as a credit consulting company. Way before he thought of starting a venture of his own, he was managing his family- business which was a Non- Banking Financial Company. Here, he aptly accumulated years of experience in handling bank loans where he used to prepare project reports. Here, he was hit by a realization that the disputes in credit reports are a huge impediment in the loan sanctioning process, as the scenarios are such that even an individual with collateral of 10 Crores seeking a loan of 2 Crores couldn’t get it approved just because of low credit scores. This recognition propelled him to study and observe the nuances of the credit scores and credit reports. And after thorough research and discussions with Bureau’s and Bank Executives, he dipped his feet into this space as a zealous entrepreneur. As stated earlier too, the primary objective behind this venture has been an intention to help people not just improve their credit reports, but also, make them aware of the issues in their credit reports, and the closures of such disputed accounts also.

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A GLANCE OVER THE MISSION

The company has an adamant mission of enhancing people’s awareness on attaining healthy credit scores. For this, it conducts seminars or interactive sessions on this topic across various organisations to make people reckon the significance of a good credit score in their business expansion. Straining every nerve in this direction, they have already made a huge difference for several organisations as well as individuals to scale up their respective businesses.

WHY CHOOSE KREDITS?

As a company dealing in credit and dispute resolutions, KREDITS gives credence to a good score that has to be around 720-900. With these figures, they assure consumers that they might never create any hassle in acquiring any kind of loans/funding from banking institutions. “From credit reporting to account handling to getting unsecured loans, KREDITS proves its fortes in every aspect of account analysis,” claims Yashraj.

PRODUCT LINE

KREDITS has an exemplary and innovative product portfolio that allows them to perform its operations effortlessly as well as effectively like— KUP, KBP & KAP.

KREDITS ADVANCE PROGRAM(KAP)

This exclusive program is suggested to people with a credit score of 700 and above. It addresses any disputes like a few written off, a suit filed or settled accounts.

KREDITS BUILDER PROGRAM(KBP)

It is a flagship program for individuals with a credit score below 700. With this, they not only ensure closures to their bad/ disputed accounts but also, allow them to ameliorate their credit scores.

to address the pain points for the credit scores. This venture was a proprietorship concern and in 2020, it was changed to a Pvt. Ltd. company with the support of a co-founder to make it grow in leaps and bounds. With his partner, he also set up companies like Business Doctors, Credbiz Finserve, Credzai,etc. He describes himself as a ‘full-time Fintech Person’ who is always committed to delivering relevant solutions to combat problems faced in day to day life. Be it any sort of Fintech products, he is always thrilled to discuss about it and addresses it with solutions having exact matches.

FUTURE OUTLOOKS

KREDITS UPDATING PROGRAM(KUP)

This outstanding product helps clients check their credit scores through out the year to make sure they do not have any remark on it. Management of client’s monthly reports, monthly credits report, multiple Bureau report is some add on perks of this program.

THE FOUNDER’S VIGNETTE

Yashraj’s career journey as a corporate professional began in 2011 when he joined his dad’s NBFC that was meant for funding people as well as companies. Here, his core field of practice was fixated on business development operations. For this, he used to prepare company profiles and presentations while exploring the ways of business expansion. After graduating from an eminent institution, Yashraj ventured into a couple of companies — one of which was Adout.in, an advertising firm. Later, he established Kredits.in in 2017

Yashraj asserts that he intends to expand his business verticals. For this, he is in constant talks with various PSU & PSB banks, NBFCs and Credit Bureaus to tie up with KREDITS for improved service deliverables to its end customers. Currently, the firm is a fully-fledged thriving venture in Chennai and is also working with clients from diverse industrial domains. It has collaborated with an NBFC with which it is allowing the customers to simulate a credit score. And soon, it will be taking significant steps to stretch its footprints across the major cities like Coimbatore, Ahmedabad, Bangalore, Indore, Hyderabad while being in sync with its partner channel across various parts of the country. Owing to its innovative streak, KREDITS also strives to explore and ideate new products to enhance customer experience and has envisioned establishing its own NBFC in the upcoming years.

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CUISINE

The food business is one of the enterprises upset by Digital Marketing. It has gotten extremely simple for food darlings to get to the audits of any eatery and eating joints with access to the web on their cell phones. With the presentation of new computerized promoting channels, it has gotten simple for eatery proprietors to scan for their potential clients close by. Your marketed food marketing methodology should concentrate on components, for example, taste, wellbeing, and moderateness. SO HERE SOME OF THE BEST DIGITAL MARKETING STRATEGIES FOR FOOD INDUSTRY: Make Interesting Food Blogs: Composing websites is perhaps the most ideal approach to guarantee that your business improves online loyalty. Adding a blog page to your site guarantees that your site gets a decent positioning in SERP. You can compose a decent blog about delectable food, medical advantages, and supplements. Through this, you are marketing your food as well as you are making a profound enthusiasm for the crowd.

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Post Blogs on your Facebook Page and Drive Paid Traffic: Post your blog on every single social media platform and use Facebook paid adverts to reach to your likely crowds. By utilizing Facebook paid advertisements you can make energy about your new food things for your objective clients. Remember an appropriate call to activities for your promotions to urge individuals to peruse your online journals. Host an occasion via web-based networking media: It’s probably the most ideal approaches to help traffic for web-based social networking and produce veritable leads for your business. On the off chance that you are marketing your food or formula on an occasion welcome individuals for your occasion on Facebook. You can likewise market your occasion by utilizing paid promotions with a pertinent source of inspiration to carry individuals to your occasion. Use PPC Google Ads Search and Display Campaigns: Influence the intensity of Google promotions crusades to show the proposals of your advertisement duplicates for your café use area augmentations in your battles to pull in individuals towards your cafés. You can likewise utilize show crusades to target individuals inspired by specific food through standard advertisements. We furnish PPC administration to our clients with the top tier quality. Instagram Influencer Marketing: Influencer marketing is probably the best methodology for food and café organizations. By and large, individuals love to transfer photographs at acclaimed eateries and eating at food joints by utilizing hashtags and referencing your cafés. Different ways where you can do the influencer promoting is by requesting that the influencers compose an audit about the cafés, ask the influencer to label your eatery, have the occasion with the influencer, have the influencer food plans with the individual make a video, and transfer it on Instagram. Market Your Reviews Through Facebook and Google Ads: You can utilize Facebook and Google promotions to share your client audits to draw in more expected clients. You can even market your video promotions on Google by utilizing video advertisements. You can even use video advertisement marketing through Facebook clarifying the advantages of eating well food or the other way around to pull in significant offers on Facebook. You can likewise include a video on the presentation page to help additional transformations.

marketing items. The public statement assumes a key job in giving a positive effect on your intended interest group. Public statements are the most ideal methods of creating backlinks for your site as the sites that do official statements are positioned as high power sites. You can likewise help a ton of referral traffic from public statements. Successful utilization of Google Maps: by posting your organizations on Google maps, makes it simple for likely clients to discover your cafés in the event that they remain in a close-by area. Which makes it simple to get the food on the off chance that you remain close by? Individuals can likewise discover your cafés in GPS route frameworks. Conclusion: With the presentation of new computerized promoting channels, the food and café industry has likewise got upset. With such a large number of searches on cell phones and cell phones, it has gotten simple for a client to discover cafés and food joints close by. With the presentation of new applications, for example, swiggy and zomato it has gotten exceptionally simple for individuals to arrange food on the web.

Make Infographics for Your Food Items: Infographics leave an enduring effect on existing clients as it has the intensity of changing over a valuable snippet of data into an appealing visual. It makes the data clearer and more compact. Guarantee A Press Release of The New Product Launch: The official statement is probably the most ideal approaches to present your new dispatch in the market. This is the most basic and economical method of 27

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS To Watch in 2021

Victor Podder Reinforcing the Trade of ‘Rural Production’ with its Techno-innovative Portal, Bengali Digital Indranil Roy | Innovative Zone

eeing the future with visionary insight and walking on the uncharted path of entrepreneurship is a journey traveled by Victor Podder to form Bengali Digital, an ecommerce marketplace to showcase the quality and versatile products of smallscale vendors. The creative instinct is focused on providing a global platform to the local manufacturers, vendors, artisans, and craftsmen of the Bengali community and creating awareness about the rich culture of Bengal worldwide.

Victor Podder is an innovative leader, who always comes up with something out-of-the-box. During the pandemic, the unpredicted situation made him think of creating a portal where my Bengali community to start with can come and do their purchases of quality products. He has seen challenges of the people be it procurement or selling, and it is the ecommerce that will exist in the coming days as the solution. When the initiative was launched, it was the most challenging time

for every individual. Because of his intelligence and ability to rise in spite of all the competition prevailing in the market, Vicor took every step and decision keeping in mind the solution that he will provide to an individual. Present-day, Every product at Bengali Digital has a sign on its own & bought into the portal with proper analysis.

OVERVIEW OF THE VENTURE & THE DIFFERENTIATING FACTORS

Keeping in mind the rich culture of Bengal, the Bengali Digital portal is the right platform for creating awareness around the globe. The majority of their products come from the rural sector and the man behind the brand, Victor is proud that with this portal all these manufacturers will be able to get justice of fair pricing. The concept is Farm to Fresh with value for money pricing. They have a huge variety of products under different categories and with the help of an experienced team, they will be adding a wide range of products. The x-factor with them will be the sales assist team who will move to the customer place ( with prior appointment ) , assist them with the ordering, will carry samples for providing the feel of the products & ensure smooth transactions & delivery. Overall it will be a feel-good factor for a customer.

Victor Podder Founder 28

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To keep continuous motivation, Vitor believes it is most important how frequently they can stay connected with each other. For this, he ensures to get connected with the team every alternate day via google meet & engage them with various activities as everyone understands work from home itself is a stress. The leader emphasizes the interesting skill of his staff and thus he allows them to showcase their creativeness. This way they all maintain a positive atmosphere in the organization.

BENGALI DIGITAL’S FUTURE

R&D & MAJOR ADVANCEMENTS R&D is one of the major factors of customer satisfaction. The company believes any product or process before launch should get into trial mode. Example all their live products especially the fishes & exotic vegetables are procured from organic farming which gets shipped in special packaging and delivered fresh to our customer. At Bengali Digital, the team is using the latest platform of the payment gateway where the customer data stays secure at all times. As the team believes logistics is the backbone of ecom they have API integration with countries’ most preferable courier DTDC Express Ltd. wherein the customer will have very access to his shipment till delivery.

DEFINITION OF SUCCESS & KEY SKILLS BEHIND IT “For any success, it requires proper planning & execution. If your formula of the biz. is correct no one can stop you. Only a matter of time”, apprised Victor. The two mantra which Victor believes in; • Stay focused on your goal • Have patience till the time you accomplish your goal.

THE WORK CULTURE & THE MOTIVATED TEAM

Bengali Digital is very much open with their staff at any level. They empower them to make decisions that help them to get the best out of them. Their decisions are transparent and their expectations are very much clear to the team.

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Further, Victor shared, “we want to cover the entire East Zone along with seven states of the North East. This is the part of India that is untouched and we will give our best to reach every corner of the globe. It is not me alone to be a leader but all our associates who will be joining in this drive will be a leader on its own which is my prime object and purpose of this company creation. Let’s see how many leaders I can create in the coming years.”

WORDS OF WISDOM

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THE INCEPTION STORY As Victor Podder and his team are already into the restaurant biz. with their existing Brand Aahare Kolkata at Mumbai, they found there is a huge demand for local items amongst the Bengalis from handicraft to the grocery. The majority of these items are sold by unorganized medium with low quality and huge price margin. Slowly when Victor starts diving deep he found all these items are also very popular amongst other communities but due to the non-availability of proper channels the requirement is getting diluted. He quickly thought there should be something where this manufacturer from the rural part should get connected with the customers with fair price & genuine quality. With the help of a dedicated team & numerous brainstorming sessions the ball started rolling and today they have about 500 +items listed. And, Victor is confident in the coming days the Brand is going to become a household name.

Bengali Digital and its product are going to be a household name in the coming future. Customers will not only shop from the portal but also be able to access renowned doctors of major cities, medical help during emergencies to their parents living in Kolkata, and financial guidelines of Insurance & Investments.

For any aspiring entrepreneurs the way of doing biz. has changed after this pandemic. You in person need to have complete technical knowledge of your biz. formula with sufficient financial backup for a year at least. Build biz. on automization rather than going manual. Customer expectations and feelings should be given the highest priority & their suggestions should come to your ears directly. Lastly, keep faith in your decisions, success will be bound to come.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS To Watch in 2021

SAKSHAM GUPTA

Directing EDUDITE Consultancy With The Mission to Deliver Quality Education to Students Puja Bhardwaj | Innovative Zone

“Experience is not what happens to you, it’s what you do with what happens to you. Believe in yourself and don’t be afraid of experimenting. Be aware of what is happening around you be it in politics, education, world news, innovations, as you never know you might be the next big name. Keep hustling and keep growing,” asserts Mr. Saksham Gupta. An inspiring entrepreneur & organized leader focused on producing realistic goals, developing ways to efficiently achieve and often exceed those goals, and producing results, Saksham Gupta leads EDUDITE Consultancy as the Director. A constant learner at heart, International Consultant in Education Sector, he has portrayed various roles in the education management industry. Owning rich experience in relationship building, customer acquisition, international admissions and sales, Saksham has travelled to over 25+ countries representing EDUDITE, delivering & facilitating conferences, government relationships building, expansion of Indian universities in SAARC and African regions. He is an alumnus of The Shobhit University and Lovely Professional University and is intensely passionate and determined at accomplishing the tasks with excellence and having a long-sighted vision. As the Founder of the company, Saksham has been able to achieve some notable milestones. A few of those are: • • • • • •

Establishing 10+ offices across the countries. Network of 500+ universities across the globe. Mobilizing 1000+ students to India and Europe as their Study destination. Launching of www.indiadmission.com Holding numerous amounts of exhibitions and fairs across East Africa. Currently working team of from 1 to 10 people as of today.

In the five-year journey, Edudite has facilitated 300+ collaborations between universities, 100,000+ students were positively impacted during this period whereas 1000+ students were assisted to study at their dream destinations. “I with my team travelled to 30+ countries ( covering South America, Asia and Africa) in the last 4 years to facilitate the abovesaid projects,” affirmed the leader.

Saksham Gupta

Founder & Director

AN INTERNATIONAL & ADVISORY FIRM

An ISO 9001:2015 certified, Edudite is an International Consultancy and advisory firm managed by a team of professionals with a combined experience of 40+ years in the Education Industry, from the Academic, Government, and International Business background with its head office in India.

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It is on a mission to provide Quality Education (United Nation’s SDG #4) to students all across the globe, by helping them to secure admission in the best of universities and courses as per their requirements and utilizing its overall experience to benefit the students in a best possible manner.

decisions, at least that’s what I do, and have a very strong head, and believe in your product. Sales – Every entrepreneur has to be a marketer as well as a salesman. If you can’t sell your product then don’t expect it from your employees.

“We understand the stress, the queries, and all the doubts a student faces before making a decision and that is why we have the right solution for every need of a student with this venture”, said Mr. Saksham.

THE INNOVATIVE WORK CULTURE & SOCIAL INITIATIVES TAKEN

EDUDITE’s work culture is very flexible, Saksham does not believe in bounding a person by time. As they are in the service industry, he only ensures the traits of prioritizing and discipline in Edudite employees are maintained, so no stone is left unturned to make the customer have the best experience with them.

Edudite is not only an overseas education consultancy that not only firmly assists you in connecting with a spectrum of colleges but also a community of well-connected, experienced personnel and students spread across the globe to push you forward in every sphere of the experience. They not only help you choose the right place and college for yourself but also help you in housing, travelling, profile building, socializing, and practically everything that you may need guidance with.

For CSR activities, they have a scholarship fund of close to 800,000 USD for 2022 intake that prospective EDUDITE students can avail themselves.

PLANS AHEAD

THE INCEPTION STORY

The visionary wants to inaugurate Edudite offices from 10 countries currently to at least 30 more and impact at least 10 million students in the next 5 years with www.matchmyuni. com becoming a household name in the study abroad sector across our targeted nations. “To be honest, I have never given a thought for the next 5 years, I want to keep learning and growing and contribute to Edudite’s success for as long as I can”, apprised Saksham

As soon as Saksham graduated, he started working at a university in their International department handling relations for them and representing them at various events and conferences in India and abroad. In his short time of 5.5 months there, his work gave him a platform to build his idea of business. He started the business by helping Indian universities and colleges form relations with universities outside India for student and faculty exchange programs and joint research work. Over the period, the team grew and they added study abroad and study in India products in their basket and managed to expand their major base in the African continent with offices spanning across 10 countries and now with www.matchmyuni.com, they want to target customers from all walks of life to spread awareness and give opportunities to make an informed decision and simplify study abroad for them.

FROM THE FOUNDER’S DESK

Since early childhood, I have always been an extrovert and had an outgoing personality whether it was sports, extracurricular in school, or public speaking opportunities as and where I got. This has a lot to do with the kind of background I come from. My parents have been in the Education sector throughout their career and I was raised in an academically influenced environment. My mother is an IIT Roorkee alumnus and my dad is an engineer and served in central government as a scientific officer for 20+ years. They both lead a stable life with secured jobs for about 20 years in their career and decided to resign from their respective jobs and came into a full-time business to become an edupreneur, to serve and uplift the community by providing better education. This all happened when I was around 16 years old and it gave me a very solid base to make my decisions. In my college life, I led a local chapter of the world’s largest youth-run organization AIESEC which allowed me to travel, explore and see the world from a new perspective. The combination of the above, I believe, lead me to work in the education sector and that’s how I launched Edudite Consultancy Private Limited.

DEALING WITH THE UNPRECEDENTED CHALLENGES

In such times the group chairman, Mr. Sandeep Gupta who is Saksham’s father, becomes the guiding light of the team. Yes, he does perform SWOT analysis every now and then, and especially during unfavourable times. Even during the pandemic which took the world and many businesses by storm, they continued to grow and achieve new milestones.

THE MOST SATISFYING ASPECT OF THE ENTREPRENEURIAL JOURNEY

“When a student walks in or calls us to say “Thanks for changing my life”, which makes me realize the impact that Edudite is creating every day, is the most satisfying for me. Also, I love the flexibility and the playground you get to experiment and test your limits, sometimes we don’t even realize the potential an idea can hold. The need to be on toes and always be available for our stakeholders is also something that I cherish,” Mr. Saksham proudly shared.

DEFINITION OF SUCCESS

According to Mr Saksham, success is the journey and not the destination. Every day if one can move closer to his vision, one step at a time, he is on the right track. Here, he also revealed the top two skills that can help any leader become successful areDecision making – In an entrepreneur’s journey, there are ups and downs every day. It is very important to stick to your

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EDUCATION

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• • • • • • • • •

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS To Watch in 2021

EmbarkingOnVoyage Digital Solutions Pvt. Ltd. Smita Kumar | Innovative Zone

EMBARKINGONVOYAGE “When it comes to marrying online with offline efforts, technology is not a driver, but it is critical in making it happen.” – Alison Corcoran, CMO, and President of Dentaquest Partnership. There is no doubt about the fact that digital transformation is no more an option but a necessity. And, to make this possible, the existence of digital and data engineering services companies becomes extremely important. EmbarkingOnVoyage Digital Solutions Pvt. Ltd. is one such company that is known for its excellence in work and delivery. This has been made possible under the leadership and guidance of Abhishek Nag, the Founder and CEO of EmbarkingOnVoyage Digital Solutions Pvt. Ltd. The belief and hard work of Abhishek Nag make him absolutely eligible to be included in the upcoming edition of “The 10 Ace Entrepreneurs to Watch in 2021”.

INNOVATION MEETING EXCELLENCE EmbarkingOnVoyage is a digital and data engineering services company, where innovation meets excellence. Product and Data Engineering has been the roots of belief and excellence, hence the team takes pride in delivering high-quality digital solutions.

Abhishek Nag - CEO & Founder

THE PANDEMIC GAVE BIRTH TO EMBARKINGONVOYAGE As Abhishek quotes, “It was the pandemic (during the first lockdown) which made me realize how much it has affected the whole world. It gave a sharp reminder of our fragility giving true sense to the meaning that Money is nothing but a way to earn living.” Further, he recalls, “In October 2020, my entire family was Covid affected. During this testing time, I was retrospecting myself, my learnings, achievements, ups, and downs during my 12+ years of employment. Finally, I summarized my side of professional experiences and expectations to myself. Priya and I had a long discussion on the same and, we decided to pursue our experience and knowledge for a broader purpose. A purpose which not only takes us to level up as an individual but also, lets us contribute towards economic growth and prosperity. In December 2020, we penned down entrepreneurship, identified a few additional core stakeholders, noted down goals, purpose, mission, vision, and how we wanted to pursue (delivery model). I never believed or targeted high-level plans because such plans never conclude meaningful contributions, instead, we did ground-level work. We started working with clients, initially, we failed at a few but that became our solid foundation and learning ground, which eventually become our strength.”

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cash flow, just by ensuring agile and on-time delivery following high-quality code and software development processes. EOV is 100% self-funded and bootstrapped.”

Abhishek says- During my groundwork, as a CEO, I concluded five basic things- Clear Communications, Collaborations, Partnerships, Employee Well-being, and Creating Career Roadmap for our colleagues who would eventually lead the delivery organization and ensure customer success. What else? Since then, we formally started with one client who referred us to many and we are growing through word of mouth and great client satisfaction.

DIFFERENTIATING FACTORS According to the 2020-started company, EmbarkingOnVoyage is customer-focused, agile, and innovative; carrying three decades of combined leadership experience of engineering delivery with a ready-to-use accelerator for reduced GTM.

This is how the idea of EmbarkingOnVoyage (EOV) was implemented!

INSPIRATION

As far as EOV is concerned, we believe in delivering the right experience, with the right expertise at a rational price point. The primary focus is on quality, experience, and customer success, and hence most of the business leads are through customer references.

The confident entrepreneur asserts, “Well, I believe that there are always new things to learn from each being and every one is unique. Many individuals in my life have inspired me during various phases of my career (Even the ones who weren’t kind to me). However, I am truly inspired by Mr. Ratan Tata who is a great visionary, risk-taker, philanthropist, and a true leader. Taking his thought leadership throughout my entrepreneurial journey, I aim to contribute towards Economic growth, Social upliftment, and a Greener environment.”

THE WORK CULTURE Abhishek mentions, “What binds us as a team is our value system. Our value system is the pillar of our organization’s culture and we all abide by the same. It’s the experience that we as leaders can pass on to the team that counts which is reflected by the amazing 80% of our team headcount growth through employee references. EOV is confident to onboard close to 1000 team members just through the employee referral system. We aim to keep our employee referral on-boarding about 80%. We trust our people, they have always fulfilled their responsibilities and go the extra mile in delivering value to the customers and the team. We believe in empowering our team rather than micro-managing.”

Abhishek voices his opinion by saying people make conscious efforts while entering entrepreneurship but for him, it was a radical decision. All elements fell into place and there was sheer willpower and confidence to do something better and the focus is completely on customer success through people empowerment.

VISION

ACHIEVEMENTS

The proud entrepreneur states, “I never say ‘MY’ vision or prospect. It’s ‘OUR’ company- What we are today, is because of our people and their trust in us. Our vision is to be recognized as genuine and valued digital engineering partners. We encourage each of our crew members (EOV employees are our crew members) to pursue their passion fearlessly. Passion has no boundaries and therefore, we nurture the Millenials and channelize their passions towards an exceptional career trajectory accompanied by innovation, excellence, and immense growth.”

The luminary has been successful in terms of employee strength since they have grown from 1 to 30 in less than 6 months. Also, within the first six-month of the launch, EOV has won a few Long Term Agreement (LTA) with Fortune 100 companies.

FUTURE PROSPECTS

HANDLING COVID-19

The visionary acclaims, “As a part of our plans, we are confident to spread our arms in the enterprises and ISVs. Very soon, we will be onboarding a few leaders across Sales & Delivery to grow ourselves in certain geographies.”

Abhishek elucidates, “EOV’s inception was itself during the pandemic, hence the new norms of the pandemic is a part of the basic skeleton of our processes. The pandemic has removed the geographic boundaries thus partnering talent with the right opportunity was smooth and has helped us grow in a positive trajectory. Any startup always sails through the challenge between project win and resource onboarding. As a Founder and Executive Leadership member, I am fortunate to have people who came forward and collaborated with the confidence that we can make a positive impact on our clients and took over the complete delivery. In fact, our team members support us by expressing their intent to deliver work even without pay. Yes, ‘Without pay’, it’s certainly a big thing to hear and this shows how the people who surrounded us trusted our vision for EOV and leadership traits. We are delighted that since we started functioning, we have been maintaining a positive

CHALLENGE YOUR GOALS AND START FEARLESSLY Abhishek conveys, “There is nothing called ‘Right Opportunity’. It’s you who has to grab the opportunity and make it right. Do not worry about the failures since those are a part of the learning process. Challenge your goals without worrying about your finances. Just start fearlessly because you do not have anything to lose but everything to gain. Work for yourself but have a bigger purpose where you can create a path for others towards a better life and together making the world a better place to live in.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS To Watch in 2021

MEET SRINIVAS RAO & BHASKAR SINGH DIGITAL MARKETING LEADERS TAKING OVER THE GLOBAL MARKETING SPACE Indranil Roy | Innovative Zone

igital Marketing is one of the broad, complex and powerful segments in this era. With continual technological advancements, there are a plethora of options for ambitious entrepreneurs to carve out a career in digital leadership. Before 2020, digital leaders in marketing around the world were generalized to strategizing and executing with their knowledge and resources. Even though they looked at ideas and situations with a fresh lens and worked on them with creativity, analytical outlook, problemsolving skills and patience, 2020 turned everything upside down. To deal with the changes, the digital marketing world is demanding multihat-wearing leaders. And its emergence has reached India–an economy constantly reinvented by digitization. Within this economy, in the bustling metropolis, Kolkata is a leading digital marketing agency scaling the growth of the Indian Digital Marketing space. We are talking about Proclivity Digitech. Helmed by two passionate leaders, Mr. K Srinivas Rao (Founder and Director) and Mr. Bhaskar Singh (CEO), the company is known for topnotch digital marketing solutions to clients worldwide.

DONNING THE HAT OF GLOBAL LEADERSHIP

In 2018, Srinivas founded Proclivity Digitech with a tunnel vision - to create the perfect digital agency primarily catering to SMEs and MSMEs. And his vision picked tremendous pace sprouting branches in Australia, New Zealand, Canada, and the USA. Srinivas’s incorrigible vision also inspired Bhaskar to join him on board. Since he joined the board in 2020, the Company has never looked back. Within 4 years, it has served and satisfied over 500 B2B clients worldwide. Its clients come from diverse segments: Architecture, Builders, Restaurants, Takeaways, Automobiles, Food, Non-Profit, Medical Services, Insurance, and Application Development for Large Retail, Grocery and Delivery Stores.

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“We have worked with brands like Kodax, Techfairy, Kiwi Tint, Indian Tadka, Maihan Middle Eastern Supermarket, and more,” says Srinivas. His idealistic purpose enthralled a slender set of people, and they banded together to achieve this magnificent goal. Eventually, the small cadre expanded into a group of specialists dedicated to offering tailored solutions. They understand the endeavours businesses face in these unannounced transformations; hence, they ensure an uncompromised quality in every delivery. Keeping the focal lens on building relationships, the company has showcased its sustainability through business intricacies and novel challenges. Proclivity Digitech also has a partner company called Web Maniacs LTD, based out of New Zealand. Proclivity Digitech’s global stance is not an overnight success. While it has established a global footing in 4 years, it was irrigated by the dedicated efforts of a like-minded team and two passionate leaders. In the beginning, Proclivity Digitech was just an idea, but today it has notable presence in the market. Srinivas has over 15 years of industry expertise and a flair for 38

K. Srinivas Rao Founder & Director developing and implementing effective strategies that assist businesses and employees achieve objectives. He is an inventive thinker and is proficient in identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

Bhaskar is a certified six sigma green belt with many feathers on the cap. He has donned many hats in Global Magnates like Wipro LTD, Dell International Services, Hughes Software Solutions, etc. He has over 20 years of diversified experience in Customer Service, Sales, Delivery and Profit Centre Management. Leveraging their experience and knowledge, the leaders aim to double the company’s sales operations by the end of 2022, generating a USD 50,000 revenue per month.

CONSTANTLY SHARPENING THE EDGES

Proclivity Digitech is on a mission to lead its domain, not follow. With that aim in mind, it continuously assesses itself and its competitors’ forte, identifying spots to fill and enhance. Its forte lies in two things: cost-leadership strategy and incorporating competitive advancements. Nowadays, customers are price sensitive and seek the best at the lowest price possible.

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Bhaskar Singh CEO

“And we provide our clients with top-notch digital marketing services at prices that most businesses cannot match,” adds Bhaskar. Second, the constant lookout for innovations. As a one-stop digital marketing firm, it uses Angular JS, Backbone, Codeigniter, CSS3, Drupal, HTML and others. Innovations are one of its USPs, and the right tools help create ‘Think tanks’ to help customers achieve their corporate goals. While the resources help clients achieve business success, it’s the culture - that empowers relationships. To put it another way, the confluence of innovations, a welcoming work climate, an in-house team of experts, and innovative digital marketing solutions makes them a cut above others. And the clients’ faith and positive testimonials say it all. Many clients have appreciated them saying, “Great and professional attitude, and they even completed the project on time.”

ALWAYS AN ON GO MODE

By constantly nurturing its prowess, Proclivity Digitech aligns itself with the market and its opportunities. “Our focus is to provide a 360° solution, including online branding, advertising solutions and other creative services,” says Srinivas, The experts-on-board work on the latest technologies to generate the best results in the least time. And every project is strategized to achieve desired results that align with the market and trends. Clients are updated at all times to ensure nothing stops their growth. The company builds a familial relationship with its clients. Every project starts with understanding their needs, and a customized strategy is implemented for execution. The entire process is wrapped in consistent and fast customer service. The practice of staying aligned but innovative has helped it implement many novel marketing strategies and use new methods to market their offerings. “Everybody loves to hear a story – and this is what we do to market our services,” shares Bhaskar. Proclivity Digitech publishes narratives of client dealings – how it has helped a client achieve their desired goal within a tight deadline. This also helps it better connect with its global audience. The efforts are tantamount to in-depth R&D. Being on the cusp of innovative solutions, in-house research & analysis helps it improve, be it new products and services, processes, or new ways to interact with clients. It helps in growing the business and continually generates better outcomes for clients. It helps in conquering novel challenges, like COVID-19. As soon as the Pandemic started spreading, Proclivity Digitech deployed its crisis management plan - one that addresses employees’ well-being, brand reputation, finance management, supply chain, and legal issues that the crisis may trigger. 39

STRONG AND ENJOYABLE CULTURE

A company’s culture is one of the most striking features that set it apart from the crowd. Lending credence to this, Proclivity Digitech is looked upto for its team’s positive attitudes and actions. Its embellished management style empowers teamwork, transparency and authenticity amongst all. It encourages team members meaningfully to boost and align their performance with the company’s culture. Srinivas says, “We understand the need for keeping the team engaged, especially how it can complement the company’s growth.”

THE NEXT LEVEL

Creating a resounding global presence within 4 years is not an achievement to be taken lightly. Proclivity Digitech has championed the pandemic and is battle-ready for the future. The Company plans to set a higher standard for its services as well as work culture while expanding its geographical footing. It’s focused on building better relationships with its employees and powering their decision-making abilities to help clients grow at an exponential rate. “We will keep moving forward while constantly improving our customer support,” promises Srinivas.

CONCLUDING WITH A THROUGHTFUL NOTE

“To prosper as a leader, you must first learn from and connect with other leaders. Find a mentor who can guide you and assist you in learning from mistakes so that you can minimize the former and increase the latter in your own pursuits. Finally, build a team of youthful talent whose creativity aligns with your business.” – Srinivas & Bhaskar, Proclivity Digitech

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

TOURISM

How DIGITAL MARKETING is changing the TOURISM INDUSTRY

ospitality and the travel industry is a portion of the businesses that are generally influenced by the digital turn of events. Transportation and convenience organizations are among the initial ones to use digital marketing procedures in their practices to connect with networks and ensure their clients have the most ideal away-from-home understanding. So as to perform well and addition upper hands, major parts in the movement business are continually searching for the most up to date and most noteworthy approaches to arrive at their purchaser persona and tailor their contribution to their intended interest group. Let’s look at some ongoing instances of digital marketing applications that marketers from any industry can learn from. Booking – Companies perceive the significance of second-screen marketing Digital utilization today is altogether different from what it used to be, even a couple of years back. The utilization of cell phones is on the ascent and the circumstance is the same for the travel industry. Moreover, it may be considerably more arrangement breaking since individuals utilize different gadgets to book their plane tickets and lodgings. Because of that reality, there is a developing pattern of versatile just travel services. These organizations offer explorers the capacity to book tickets through downloadable versatile/tablet-selective applications. Albeit at present the majority of those administrations are concentrating on this evening just appointments made by voyagers in a hurry, later on, we can hope to see the development of full-administration portable voyaging offices. Something else, effective a minute ago reserving applications can likewise get gained by bigger web organizations a similar way ReallyLateBooking.com turned into a division of a famous booking administration Hot Hotels. The exercise to learn: locate your own specialty and beat standard market players. When your client base is fabricated, you can turn into a full-specialist organization or accomplice up with built-up showcase players. On-board – Experience marketing as significant as it could be Making a trip from direct A toward point B can be a long and tiring experience. While trying to make the excursion experience more wonderful for explorers, carriers introduce progressed in-flight theater setups that permit individuals to watch films and TV shows, mess around, tune in to the radio and make calls from the airplane. The exercise to learn: Digital marketing is not, at this point only for fixed work areas. These days, individuals should be associated consistently. Give them access to your online substance on their own gadgets when and where they ache for it the most. Your care will be valued, and individuals will be considerably more slanted to buy extra administrations when they are utilizing a natural and safe gadget. At the Destination – Additional services bring repeat sales Prior to going out traveling, a great many people research the spot they’re going to visit. When they show up at the goal, the quest for the best places to visit proceeds. Fortunately, the intensity of Wi-Fi permits voyagers to utilize their gadgets anyplace from the lodging to bistros and touristic attractions. Therefore, arranging any excursion becomes as simple as visiting a survey site and picking the following goal point.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

The exercise to learn: utilize developing advances and digital marketing to investigate by what other means your items and administrations can profit your current and likely clients. By adding esteem it is simpler to change over returning guests into clients. Synopsis: The significant explanation of hospitality and the travel industry organizations are so effective at adjusting digital marketing procedures is on the grounds that they cautiously break down how individuals interface with general situations while voyaging. These experiences assist them with perceiving existing client needs and give explorers what they need to make the “amazing” impact and guarantee rehash deals.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS To Watch in 2021

IRFAN SIDDIQUI & PURVI MITTAL THE INGINEOUS MASTERMINDS OF SIGNITY CORPORATE SOLUTIONS Indranil Roy | Innovative Zone Entrepreneurship is undoubtedly a bold career choice, and achieving milestones in it is a long and winding road. It takes firm resolve, proper attitude, and grit to achieve success in business. Such people are extremely driven and always excited by new prospects. Not only do they set big goals, but also commit to them despite countless setbacks that occur. Their passion for overcoming obstacles to make new strides exemplifies focus, commitment, and sheer will to succeed. They also possess a strong and assertive personality and can harness panic, which sets them apart from the crowd. Lastly, they are open to changes and always seek innovations to reinvent themselves and their products/services. To put it simply, entrepreneurs are the face of change in this generation. As one of the rapidly evolving publishing media platforms, Innovative Zone Magazine has always believed in helping the business world grow. In this issue, ‘The 10 Ace Entrepreneurs to Watch in 2021,’ we aim to feature entrepreneurial gems that are creating enormous waves in the world. The following read tells the journey of Irfan Siddiqui and Purvi Mittal, founders of a reckoning corporate firm, Signity Corporate Solution. Their passion for business growth, progressive customer base, and array of customized solutions qualify them to include in our edition.

Irfan Siddiqui CEO | Founder

THE DUO & THEIR ENTREPRENEURIAL BEGININGS

Purvi and Irfan are versatile professionals having many years of leadership experience. Purvi is a marketing veteran with a proven track record of leadership in the e-learning industry. She specializes in SEO, customer satisfaction, web content creation and business development. She has an MBA and has worked with e-commerce giants like IndiaMART. Irfan is a recruiting specialist with over a decade of experience in meeting various recruitment needs, from mid-level to senior management. He has an avid talent for connecting with people and gaining knowledge and is known for his energetic and cooperative attitude combined with excellent judgment skills. During their last tenure, the two were managing major corporate duties at E&Y (Ernst & Young) and had sterling opportunities ahead of them. But this wasn’t enough. The duo aspired to touch new skies, foray into new possibilities, and create opportunities for others;ultimately, form a sound presence in the business community.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

Moreover, the market was becoming a whirlpool of opportunities because of increasing technological influence. Digitalization was attracting aspirers to unveil new possibilities and play a prominent role in developing the economy. The duo believed their skills, combined with innovative resources, could create something innovative. Their thoughts attracted several investors, and finally, in 2018, Irfan and Purvi founded Signity Corporate. While they began with just Software Solutions, now, Signity Corporate Solution is a jack of all trades! The Company is headquartered in UP and has a firm presence in the UK as well.

SIGNITY – A ONE STOP SHOP OF CORPORATE NEEDS

Signity Corporate is a leading global firm addressing all kinds of corporate needs. Its offerings include staffing management, corporate training for employees, graphics designing with visualization and business consulting. Although it envisions complete growth of businesses, Signity Corporate’s prime expertise is in IT/software development, staffing solutions and training & development. In Software, it mainly focuses on development of CRMs, applications and other solutions as per the client’s requirements. Under recruitments, it works with IT, BFSI, e-learning and manufacturing and provides them with sourcing, training, payroll and manpower support. Lastly, it provides all kinds of technical training, like Coding and Web Development, as well as non-technical coaching in soft skills, personality development, interview preparation, and much more. The Company is guided by values of end-to-end support, quality commitment and integrity, which catapult its growth. They work on a consultancy model, which allows them to comprehend business requirements, opportunities, challenges and pitfalls. Its comprehensive business structure and trusted solutions have helped it partner with multiple eminent brands worldwide. Signity Corporate is shouldered by men and women of diverse talents. Beginning with only 2 people, the company has a team of 20+ dynamic professionals with room for more. In its brief span, Signity Corporate has completed 100+ projects and has over 50 satisfied clients, including national and international magnates.

at an early age that woke the leader inside him. His father lost everything in a riot, and they had to sell important assets to settle a huge bank loan. This fluctuated his academic trajectory. However, choosing to be a leader at an early age, he made huge strides through Signity Corporate. Besides its clients and accomplished projects, the company has grown a vast network of 100+ sub-vendors. Its consulting model focuses on identifying facets to attain goals more efficiently and with better results.

A REWARDING JOURNEY

Signity Corporate has stood the test of time and earned a place in the pantheon of leading corporate firms. In its brief span, it has won over 28 awards, including prestigious epithets, such as ‘Best Hiring Partner,’ ‘Best Start-Up’ and ‘Best Recruitment Partner.’ In recognition of its unyielding passion and commitment to growth amid the Pandemic, the company has been enlisted amongst ‘Top 10 Survivor Startups in India 2020.’ Earning a global reputation of this scale reflects the leaders’ and their team’s unwavering dedication and commitment. A few of its noteworthy team members include:

PROGRESS ANCHORED BY CHALLENGES

Over the last three years, Signity Corporate has excelled and added several feathers to its cap. However, it was not without its difficulties. Digitization has had a significant impact on the business community, resulting in fierce competition among firms, including Signity Corporate. Moreover, software development, staffing, and corporate training are all popular services. Nevertheless, Signity Corporate has always competed on an equal level because of its dedication to quality & standard. Another major challenge was over overcoming the Pandemic. Within a year, COVID-19 led to a global economic meltdown, deteriorating business growth across industries. It transmuted the general work model, sifting people to work from home or remote locations. More than ever, the period brought a wave of unemployment in every segment. Despite the circumstances, Signity Corporate became one of the few enterprises to thrive, losing none of its employees. Muscled with technological trends, it even won multiple awards for its solutions, trust and unrivalled quality in delivery.

• • •

HR TEAM: Ananya Mittal, Saima Seikh, Pooja Pal BUSINESS EXPANSION TEAM: Qamar Ansari, Aditivik Sharma, Eshaan Siddiqui OPERATIONS TEAM: Umar Farooq, Sushil Mittal, Mubeen Husain, Vasant Malhotra

Their collaboration and like-minded efforts have kept the business running no matter what. Its stellar growth has paved the way for further expansion plans too. In the next four years, it aims to grow strong footfalls in Dubai, Canada and UK.

Signity Corporate’s resilience comes from its leaders’ tenacious nature, especially Irfan. He faced several torments

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

THE 10 ACE

ENTREPRENEURS

Ravi Sigicharla To Watch in 2021

Influencing Product Engineering & Technology Services arena with Innovative Leadership Gulshan Parveen | Innovative Zone

Varseno Solutions LLP is a product engineering and technology services company enabling enterprises to adopt technologies and streamline innovation with focused solutions. Conceptualized in 2014, it primarily builds custom applications that cover end-to-end operations of business organizations. The exclusive and expertized solutions of the company help its clients to be extremely productive in the various business aspects, including customer relationship management, project management, marketing automation, enterprise resource planning, and human resource management. Varseno’s experts help the clientele in building impactful and diverse cloud-native web, mobile, and IoT solutions that are scalable and secure, making the company a provider of economic and productive services. In addition, Varseno supports cloud infrastructure as a premium service and works closely with clients- to analyze and understand the needs & wants, and suggests the most suitable & effective solutions.

FACE BEHIND THE BRAND

RAVI SIGICHARLA Founder & Director

Ravi Sigicharla, Founder & Director, is a technopreneur and Angel investor with 25+ years of experience in technology strategies and associated solution offerings. He works with technology leaders and enterprise architects in partner organizations to incubate new solutions and ideas that address current as well as emerging IT trends. Before conceptualizing the Varseno, Ravi was transmitting his knowledge and expertise in a product engineering and IT company where he worked with numerous startups and gained a plethora of knowledge. Equipped with a degree in Engineering, Ravi started his career with ATL and then moved to Xpanxion International Limited. Eventually, while working at various levels in the realm, he moved to Xtensible software technologies as a chief technology officer with 14+ years of experience.

PACE WITH TECHNOLOGY

Ravi has a successful track record of accomplishments in developing and implementing complex systems on scores of software architecture platforms with business-driven time frames- and has proven his outstanding abilities in turning around difficult assignments while achieving numerous accolades for the same. Keen in developing technology strategies, Ravi is a master in associated solutions offerings and in driving new business development opportunities.

“Quality is a synonym of brand reputation, and we help maintain consistent quality at every testing phase with our QA & testing services,” states Ravi. The company caters to the software’s quality needs of the customer at each stage by starting from the architecture blueprint to the post-launch benchmarking.

Working relentlessly for many years in multiple technologies and with diverse teams, Ravi got fascinated to start his venture in collaboration with Mr. Sawan Jain (Co-Founder) to cater to the needs and wants of clients- that resulted in the inception of Varseno Solutions LLP.

Ravi has the perception that every successful product starts with a simple idea. The product development team of Varseno under the guidance of Mr. Sushil Bhingardive (Chief Technical Architect) engages to validate the client’s idea, visualize its architecture, and prototype the MVP- a rigorous process of QA and the final alpha solution is the idea to be reliable and scalable. Varseno focuses on innovation that brings speed and agility with the support of emerging processes and technologies into product engineering processes. • Groundwork: The Company focuses on lean development with optimized products planning on business goals and defining a shorter delivery cycle. • Architecture Design: It works in design-thinking led product architecture with complete ownership of technology stack and quickly cycles of architect-validateiterate approach. • Maintenance: Varseno’s team of support experts is always ready to solve issues that may occur post-deployment- and there is never a delay or product downtime due to the short TAT.

INSIDE CULTURE

People at Varseno champion a collection of values, expectations, and practices that channel the organizational lifecycle by driving today’s success and tomorrow’s growth. Varseno warriors practice open & honest communication and one vision of growth with solidarity- its ecosystem not only makes people good at technology but also at responsibilities, team empathy, culture, and sustainable thinking. Varseno has introduced a reward initiative in the organization called ‘Stars of the Month Award’- where they encourage all the employees to nominate that one colleague who they feel has performed well throughout the month. Moreover, the company has relaunched its employee engagement activities (Fun Friday), which helps to provide a fun-oriented and enjoyable environment throughout the organization. 46

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

HEALTH

Nuts -

THAT ARE THE BEST ALLY TO HEALTHY SNACKING Consumption of nuts gives you a good source of healthful fats, fiber, and beneficial nutrients. People usually consume them in milk, dishes like Kheer, Halwa, etc. or it is even consumed directly. Nuts are always on trend and no one can deny that nuts are one of the most popular health foods. They are not only versatile but also a powerhouse of nutrition’s which helps in improving heart health. Imagine yourself in some relative’s home and see that the center-table is ornamented with nuts for healthy snacking, this gesture gives a royal feeling and the way they treat their guests with whole nutrition is a sign of how well they think of them. When we talk about nuts, it doesn’t end with almonds and cashews. There is a variety of nuts that you can use in a way as a snack, a crunchy salad-topper, etc. Here is a list of 5 super-healthy types of nuts that are easily available and you have more often heard off.

HAVE A LOOK INTO IT SO THAT YOU CAN LOAD IT UP INTO YOUR DAILY DIET.

1. Almonds

When we talk about nuts to add on in a healthy snacking, the first common name that comes into our mind is definitely Almonds. There is a reason that it gets so much health hype, it is considered as a solid source of fiber and protein. This nut is packed with nutrients like fiber, magnesium, and riboflavin, also are high in vitamin E. It helps lower inflammation in the body and to maintain a healthy weight. The only thing you need to take care of while consuming Almonds is to keep an eye on the portion.

2. Cashews

This is another nut which has a fan-following, it consists of more iron than any other nuts. People nowadays are more with the deficiency of iron, so balance it with the consumption of cashews. To add on a little more fun in munching this nut you can opt for roasted/spiced cashews that will give another delight to your taste buds. Counting this creamytextured nut in your diets will play a significant role in improving your heart and bone health along with the energy levels. The subtle flavor and texture of cashews are also a great substitute for dairy products.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021

3. Peanuts

Although, it does not come in the family of nuts but are considered as a legume because nuts are plant-based proteins and peanuts do not grow on trees. But for the sake of brevity, it can be added to the list of healthiest nuts. The consumption of peanuts is an excellent way of boosting the amount of protein in your diet. It contains a high level of biotin that is good for hair, skin, and nails, it is also good to be consumed during pregnancy. Peanuts are more affordable than other nuts as these are not tree nuts. If you don’t prefer to eat plain peanuts, then go for some salted/roasted ones.

4. Pistachios

These cute little green nuts are a great snack to choose for a healthy snacking because of their high nutrient and antioxidant content. Adding this to your diet has a beneficial effect on your blood pressure and endothelial function which leads to a reduced risk of heart-related health issues.

5. Walnuts

This nut is known for its healthful fat content that is essential in our diet. Walnuts are a little higher in calories and fat that the body requires. Consumption of this nut helps you to stay fuller for longer, it can be added to oatmeal or can even eat it plain. It is a good source that actually triggers a part of the brain that regulates satiety and cravings. This is the reason that walnuts are often linked not only to heart health but also brain health. Along with the above nuts, you can add on Brazil Nuts, Macadamia nuts, Pecans, Pine nuts and Hazelnuts to your healthy snacking as these are also the healthiest nuts that you can have on your diet for a good munching. You can increase your nuts intake in many different ways to get more plant proteins by adding some roasted or salted nut into your healthy snacking, it will add flavor and help to be a healthful replacement to unhealthy chips.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 1 | December 2021