The 10 Most Trusted Digital Marketing Companies 2020 by Innovative Zone Magazine

www.innovativezoneindia.com

Title Code:DELENG19729

Enlighten the world with innovation

Vol-1 | Special Edi on |September 2020 | Rs 249/-

METHODOLOGIES

How Digital

MARKETING

Behind Healthcare Digital Marketing

Is Changing The

SUCCESS

TOURISM INDUSTRY

Page No. 20

Page No. 32

Why Choose

A PROFESSION

Role Of Digital

In Digital

MARKETING

MARKETING?

In The Cuisine

INDUSTRY

Page No. 28

Page No. 38

Mr. M. Srinivasan CEO & Founder

Business Intelligence and Data Analytics: The Cornerstones of a Successful Business

DIGITAL MARKETING

In The EDUCATION

SECTOR Page No. 42

Ethna Attributes Soft Technologies Pvt. Ltd. (EA) Enlighten the world with innovation

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Editor’s Note Brands often fail to succeed or attain their desired growth. But why? The prime reason is the lack of suitable marketing and advertising, of its products and services. In the last few years, digital marketing has grown as the choicest technique to give brands a substantial presence. The adaptation of innovations like AI, ML and much more can create transcending experiences for brands. In India, the digital marketing space has seen the arrival of remarkable players, whose methodologies have helped brands surmount challenges. Effective techniques like social media marketing, SEO, Content Marketing, Email Marketing, credible web designing, etc. have set trends for others. However, every coin has two sides. With the entrance of adept technologies and innovative ventures, the digital space has become significantly volatile. The competitive situation has considerably affected the trust and faith of clients. Furthermore, the arrival of COVID-19 has stimulated further disruption. To steer clear of the distress, brands are seeking trustworthy agencies, that can provide tailored solutions to grow amid challenges. Ethna Attribute Soft Technologies Pvt. Ltd. is an accomplished Technology firm that gives brands skyrocketing success through analytical solutions. Our esteemed magazine feels proud to feature Ethna’s growth in the cover page of our edition “The 10 Most Trusted Digital Marketing Companies 2020”. Founded in 2014, by Mr M.Srinivan, Ethna has grown as one of the profound entrepreneurship with significant expertise on data, networking & CyberSecurity, IIoT. Ethna’s story is an undeniable source for every aspiring entrepreneur who wishes to inherit contemporary technical knowledge and incorporate the same in their ventures. Turning over the pages, the edition contains the story of several digital marketing entrepreneurship, who’ve contemplated challenges as an opportunity to grow. Digital Marketing has grown as a lucrative business. Keeping that in mind, we have encompassed of our magazine with a myriad of in-house articles about the digital space. The inception of 2020, has laid down several unsettling challenges for the business sphere, paving the way for innovative ideas and technologies. In our previous editions, you must’ve witnessed the growth of several firms, who’ve generated revenue and sprouted on innovative technologies. Our magazine has always valued innovations - as the foundation of growth. In our forthcoming edition, our magazine will further excavate the arena of innovation to bring novel ideas and technological enlightenment to nourish your needs. Until Next time, keep spreading knowledge and Take Care, Thank You! Indranil Roy Editor, Enlighten the world with innovation

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Business Head Ashish Kumar

Corporate Team Rahul | Vikash kumar

Co-ordinator Sunaina Gupta | Harish Kumar

Data Research & Analysis Nand Kumar Jha | Satyam Tiwari | Karan Khurana

Finance Team Monika Aggrawal | Gourav Singhal

Circulation Team Sonia Tiwari

Creative Director

Corporate Office

Ashutosh Ojha

507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

Creative Team Rajat Pathak | Reena Kumari | Chandan Sharma

Legal Affairs Mukesh Kumar

Registered Office

Human Resources

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@innovativezoneindia.com

Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

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TABLE OF

COVER STORY

CONTENT

M. SRINIVASAN CEO & Founder, Ethna Attributes Soft Technologies Pvt. Ltd.

COVER STORY

ETHNA ATTRIBUTES SOFT TECHNOLOGIES PVT. LTD.

16 SUCCESS STORY

SUCCESS STORY OF SORAV JAIN

18 WEBCAP TECHNOLOGY Enlighten the world with innovation

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20 HEALTH

TAGG

METHODOLOGIES BEHIND HEALTHCARE DIGITAL MARKETING SUCCESS

CUISINE

ROLE OF DIGITAL MARKETING IN THE CUISINE INDUSTRY

HIMBUDS VATIKA PVT. LTD.

28 LIFESTYLE

UC WEB TECH

WHY CHOOSE A PROFESSION IN DIGITAL MARKETING?

EDUCATION

DIGITAL MARKETING IN THE EDUCATION SECTOR

SECEON INC

32 TOURISM

EUPRAXIA TELECOM

HOW DIGITAL MARKETING IS CHANGING THE TOURISM INDUSTRY

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ETHNA ATTRIBUTES SOFT TECHNOLOGIES PVT. LTD. (EA) Business Intelligence and Data Analytics: The Cornerstones of a Successful Business

Using the Power of Analytics and Business Intelligence, organizations process data and devise a multitude of innovative strategies to make proper business-related decisions. These methodologies are designed to help in the expansion of business frontiers. Ethna Incepted in the year 2014, Attributes Soft Technologies Pvt. Ltd. has pioneered the domain of Business Intelligence and Power Analytics. M. Srinivasan is the C.E.O. and Founder of the Company. Based in Chennai, EA as an organization unleashes the power of analytics to change the way businesses make decisions. Combining advanced analytics, clear strategic thinking, and top-tier Data Scientists, they have a proven ability to create innovative, affordable and reliable solutions that serve their clients. With their strong leadership team, they aspire to get into the next gamut of technology product development, innovative software services with creative business models and knowledge partner to the eco-system.

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COVER STORY based on clients’ specific objectives and their experience which helps in presenting the data in a concise and instinctive manner using appropriate custom Interactive Reports, Info graphics, and Visualizations. EA allows clients to ask and answer intricate questions, drawing insights from data that was previously unavailable and inaccessible for analysis. They are transforming manual, time-consuming, knowledge-based processes to more rapid, prompt and deeper insights at a lower cost. Their goal is to change the way businesses make decisions. EA has a culture of knowing each and every employee of its organization, which is quite distinctive.

SERVING THE DIVERSE AND WIDE CLIENTELE, THEY PROVIDE SERVICES TO CLIENTS WITH FOLLOWING REQUIREMENTS: • Product Development services •

Consulting services

• Research and Innovation services • Talent staffing services It entails the customers from different domains like Healthcare, Energy and Utilities, Ecommerce, Telecom, Big Data, Internet of Things, Cyber Security, Education and many more. For gaining the unbreakable trust of clientele, it undertakes several approaches such as Sending regular reports to the clients, involving clients in the decision making processes, making sure that the deadlines and milestones are met on time, offering varieties of ideas and perspectives in their respective fields to induce critical and alternative thinking. Ethna Attributes is sensitive about privacy of its stakeholders and takes utmost care in handling client/customer specific information. AN EDGE OVER THE PEERS To be competent, you ought to bring variety and uniqueness in your services or methodologies to execute business. They have strong competencies in data, networking & Cyber Security, IIoT. With their proficiency in large scale data processing and natural language processing algorithms, they have analyzed large volumes of unstructured data providing real-time insights to clients. They provide their clients with a variety of real-time business intelligence reports such as Roll-ups, Dashboards, and Drill-downs, etc. They focus on a number of Key Performance Indicators (KPI) Enlighten the world with innovation

R&D IS PIVOTAL Research and Development (Research and Development) has a significant role in knowing the intricacies of company and it is considered to be a driving force for its growth and development. Research development adds to the manageability of business. Numerous organizations don’t comprehend the significance of R&D until it is has past the point of no return. It is R&D that provides wings to imagination and development to prosper in an association. Inventive leaps forward have happened simply because of careful endeavors of the R&D work. Perseverant endeavors are required when one is in the quest for investigating. Each disappointment in an R&D exertion expands the strain to perform. It causes a business to have a serious edge over its rivals. It is the R&D work that creates and prepares different capacities. The R&D work needs to have an unmistakable premonition about future issues that need arrangements. Research and development (in its improvement job) acts as an impetus for accelerating the development of association by method for presenting leap forward items in the market.

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Research and development are extremely applicable in the present serious situation when clients are craving new items and new innovations. The firm that can effectively uses its R&D endeavors by deciphering them in building new items, which will wind up in front of its rivals. Costs on R&D can be considered not as use, however as a venture. The ROI on R&D endeavors can require a long time to emerge. However, when achievement is accomplished, the money related returns can be very high.

• Networking • Talking to existing and probable new customers • Observing our competitors • Trend analysis THE WORK ENVIRONMENT “The best innovation comes from inclusive work environments that foster diverse ideas, nurture people with diverse talent and backgrounds, and create strong relationships with diverse communities.” ~Mark Parker

Deep Research and Analysis helps you to discover the existing market trends and helps you to be synchronized with them.

Keeping employees happy matters the most. It helps them to retain prominent employees for long-term and ensures the success of your business.

Being up to date in an industry that is continually moving isn’t simple, however monitoring changes as they’re occurring can keep you on the ball. To help remain on the ball with industry difficulties, openings and patterns they do the following: • Engage actively in forums and discussion boards. • Newspapers and news sites • Podcasts

Studies show that mostly employees leave because of their managers. They are not able to communicate the expectations, earning potential, holding meetings, a proper framework to ensure the success of employee in his or her work and mainly giving feedback and appreciation on the work.

M. Srinivasan says, “We make sure that each of the employees knows what is expected from them, thus avoiding any unnecessary confusions and employees ending up not doing what is supposed to be done.” Enlighten the world with innovation

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will get dull. Try not to let the feeling of fear keep you away from taking a stab at something new and brave at work. On the off chance that you begin to fear disappointment, recollect that facing challenges- for example, making an introduction, driving a prominent task or finding an increasingly productive route for your area of expertise to work – can regularly help advance your profession, in case you’re effective.

CORE TEAM To avoid this, Ethna Attributes has efficient managers who lead the team passionately and encourage a positive environment. Another important point is that they allow their employees to share their ideas within the company. They are free to provide feedback, and criticisms, if any, for the betterment of the organization. On a periodic basis, they also take time to talk and learn about each employee, understand their talents, skills, any problems they are facing and fix the issues to ensure a smooth and friendly environment so that the employees remain motivated towards their work. Switching from the details of the Company, let’s talk about the facet of Ethna Attributes, M. Srinivasan. How he revitalizes himself for the work, let’s discover it. M Srinivasan states,

Look after work/life control. Pinnacle entertainers will in general be consistent and focused. They can be energetic without being control monstrosities and in control without appearing to be over the top. They normally make them think in like manner: a sound harmony between their own and expert life. As it were, it’s imperative to focus on your vocation objectives, however you shouldn’t get so enveloped with them that you dismiss your own needs and needs. Ensure you’re taking an interest in exercises outside of the workplace that satisfy you, regardless of whether that implies a book club or cycling gathering, and get some much needed rest when you can. In the event that you spend each sunshine hour, in addition to end of the week, on your work, you’ll be sure to wear out and lose any energy you once had for your activity.

That implies continually watching out for approaches to extend your insight and abilities, particularly in territories that will improve your long haul profession possibilities.

Apart from work, for rejuvenation, he is engaged in a multitude of activities that provide him a break from the professional life. “When I am not involved in the daily company activities, I love interacting with young minds, understand their thought process, learn and mentor them. I also like to get myself involved in Entrepreneurship development cycles, brainstorm on ideas, and research on its commercial ability. At present, I like to spend my time in actively researching about Hydroponics.

Get outside of your customary range of familiarity. It’s anything but difficult to get stuck at work, finishing similar errands over and again. It might have a sense of security, however in the long run, it

Apart from all these, you will find me defending my team against the opponents in a match of hockey. “

“I like to assume liability for my own headway. On the off chance that you need to be happy with your work, you have to constantly improve your range of abilities and develop in various ways. It’s the main way you’ll truly feel tested over the long haul. Be that as it may, don’t trust that your supervisor will think of expert advancement open doors for you. Keep in mind; you must guide your vocation into new region.”

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THE ROLE OF GOVERNMENT The government is coming up with so many interesting initiatives like the Digital India initiative, Make in India, Skill India, which have brought a great transformation to the economy of this country. As the entire world is moving towards digitization and data-centric working models, and their company being a solution provider for data analytics and sciences, the initiatives help them to boost themselves in catering the rising needs.

MR. M. SRINIVASAN CEO & Founder

In a span of less than 2 years, their company was able to develop comprehensive products for manufacturing domain, healthcare, logistics, and precision agriculture and file patent for each one of them. They were ranked as one of the ’10 Most Recommended IoT Solution Providers -2019’ by CIO Insider. FOR THE FUTURE The Company holds a great number of plans to execute in the future.

FUTURE FOR THE ENTREPRENEURS The market has been booming for the past two decades and currently it is stabilizing. This has resulted in opening up so many new avenues that could be tapped into. Hence, the budding entrepreneurs could take calculated risks and dive into the market with solutions for many of the problems, which are existing currently.

Following the two decades of exponential development and advancement, there’s little doubt that what’s to come will be enormous and brilliant for the innovation area. All things considered—from cell phones to present day motors—innovation has gotten pervasive inside our everyday lives, with shoppers hungry for the “following huge thing” to be brought to showcase.

The point is, the solution need not be a highly – complex one rather be simple and effective. Entrepreneurs should come out of their comfort zone and think of ideas that can be commercialized.

Enlighten the world with innovation

For a company like EA, they believe that ‘Future is Now’ and that the tireless advancement is occurring inside and outside organization walls combined with developing partner expectations, which in turn implies new difficulties and new chances and new opportunities.

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FROM THE ENTREPRENEUR

The CEO says, “First of all, there is lot of misconceptions about Digital era being bad for the society as the number of cases and crimes, which occur, are booming and it is not safe for anyone to share any data online, but the point is, every technology has its own good side and bad side. It is up to us to try and understand the intricacies and adopt the good. We, at Ethna, strongly believe that technology has the strength to revolutionize the world and each and every member of our Ethna family strives towards technological excellence.”

MR. M. SRINIVASAN CEO & Founder

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SUCCESS STORY

SUCCESS STORY OF

Sorav Jain

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Almost certainly, if anybody picks Internet space for business or profession it could be extraordinary. Digital marketing is an extraordinary area where anybody can advance business, administration, items, and make a system. The majority of the experts are doing incredible in this field. Let Talk around one of the most vivacious countenances of Digital marketing from India is Sorav Jain. Anybody can Google and get him. Truly, this is called achievement and brilliant development. Sorav Jain began his profession at 17 years old as an SEO chief and he has an incredible involvement with the Digital Marketing Industry. He is a known face of India and works in numerous jobs. Sorav Jain is a digital marketer, Social media expert, an entrepreneur, and a speaker with qualified bosses in International Marketing Management from Leeds University graduate school, and a pleased former student of Loyola College, Chennai. Sorav has started his own self-financed Digital marketing office to pass on the best Digital and Social Media Marketing planning and organization. It was seen as ‘The Best Social Media Agency of 2013’. His echoVME bunch worked with various affiliations like Bosch India, D2D Marathon by RTI, Apollo White Dental, Vinayak Skoda, Amrutanjan, Ramco Systems, Express Hyundai, Cashkaro.com, LIGHT Notebook App, Urban Tree Infrastructures, Infinitheism, Ticketgoose. com, Kay Fashions, Oliva Clinic, Equitas, Vinayak Hyundai, IFCA (Indian Federation of Culinary Association), RSM Uniforms, IIMTC, GMASA (Global Mobile App Summit and Awards), MELSS, Saara Medicals, and anything is possible from that point. Sorav is running the campaigns to give the best free digital marketing course and prepared more than 3500+ experts, by means of 150+ preparing programs composed in different urban areas of India and Sri Lanka over the most recent 5 years. His fundamental concentration to convey the best to Entrepreneurs, Marketing Professionals, Branding Professionals, Sales Professionals, Freelancers, Online Marketing, Enthusiasts, and Students. Sorav has composed a couple of highest points in (India Search and Social Summit in 2010) and International culmination (Social Media Marketing Summit in 2012) and echoVME’s Digital Marketing Summit in 2015. He was recognized by Global Youth Marketing Forum as the ‘Top 25 Social Media Professionals of India’. He has conveyed addresses at Confederation of Indian Industry, NASSCOM, TiE Chennai, TiE Coimbatore, National Entrepreneurship Network, IIM – Kozhikode, LIBA, GLIM, Madras Chamber of Commerce, and at different renowned organizations. Sorav Jain’s book “Online life for Business” is a brilliant book. He secured internet based life reasoning and different difficulties and open doors for brands and portrayed how to go to a bona fide brand in web-based life. He is at present taking a shot at his next book, a continuation that will be given to Facebook Business Ecosystem. All things considered, this is a sort example of overcoming adversity of Sorav Jain who motivates every Indian business person, marketing experts, specialists, Online Marketers, and Students. Sorav is brought into the world with mingling abilities which he fortifies and revives each second. With enthusiasm!

“Opportunities don’t happen. You create them.” Chris Grosser

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WEBCAP TECHNOLOGY Exceptional Digital Services Webcap Technology Digital Marketing Company

They are one of the top digital marketing companies in Mumbai. They help entrepreneurs get digital ready to make the most out of their business online. Webcap is a one stop shop for all web-based needs like web designing, and digital marketing services like pay per click advertising, SEO services, social media marketing and a lot more.

COMPANY OVERVIEW Webcap Technology is an innovative Digital Marketing company that offers web-based services like online Marketing, Online Reputation Management, Social Media Marketing, Web Development to companies around the world. Webcap Technology provides some of the most effective and cost-friendly solutions the clients can implement to market their business and get satisfactory results. Some of the services they offer are: • Digital Marketing Services • Search Engine Optimization • Social Media and Email Marketing • PPC Services • Website Designing • Mobile App Development

Their uniqueness lies in the fact that they don’t do just what the customer wants. They go way deeper to understand their client’s business so that they can suggest more solutions that will help to save cost and improve their profit margins. With Webcap, enterprises can focus on their businesses and leave the technology part to them. Their team is focused on providing the latest technologies that will deliver secure scalable solutions. They focus on enterprise-wide benefits, which means taking it to mobile devices, cloud computing and beyond.

The innovative management team at Webcap has vast experience in the IT digital space and web technology. They have made strategic tie-ups with internet marketing companies across countries like Asia, Middle East, Australia and the United Kingdom.

UNCOMPROMISING QUALITY: Within and Without The main motive behind establishing Webcap Technology was to help businesses by providing exceptional digital marketing services, finest communication and high quality deliverables at best affordable price.

Webcap Technology, as the name signifies, is itself all about web technologies. Their new and fresh mindset that enables them to harness the strengths of the digital era makes them the leaders in the industry. Enlighten the world with innovation

After understanding the demand in the market and taking note of the increasing number of unsatisfied customers, 18

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Webcap Technology was formed as a Full Stack Digital Services company under one roof, to offer multiple levels of services with an in-house team & aiming at client satisfaction.

•

Webcap is reputed for developing and producing high quality, relevant content consistently for their clients and themselves. They have an in-house experienced team that maintains content flow on website & blog, video content, and on social media platforms. Also, infographics have been one of their key skills in content development. They serve clients from various industries around the world. They have proved themselves reliable to their clients over the years through their proactive approach and the tendency to go the extra mile to help the clients at all levels.

•

Innovations in strategy and approach have always been a vital part of the company. They have open discussions with the entire team and take feedback from the team at all levels. They drive innovation with an intent to bring about a positive change in the service delivery pattern and benefit to the client.

regularly, and so on. Invest in pay per click marketing. Investing in a sturdy and efficient PPC campaign will bring you one step ahead of your competitors and you will gain more brand awareness online. Special offers that are adapted to the current situation are also a great form or marketing. Get creative with selling your products and services and advertise your offers through digital marketing. Get ready for the come back phase. This is when you have to think long term as well as short term. You might need to work with a professional digital marketing company to put such a strategy together for your best interest but it is definitely worth the effort.

Webcap Technology is positive that the coming time would be better for their industry as more and more people look for transiting their businesses from offline to online. Digital Marketing will play a vital role in getting the market on track post the pandemic. THE VISION Webcap Technology aims to help their clients succeed in their business. The team consistently works on the development process to provide an informative, accessible and efficient approach to provide the client with the message or aim they are hoping to accomplish. Their designs are tailored to meet the requirements of small, medium and large size businesses and initiatives. They define brands and ensure that the message reaches the target audience by studying the real time analytics of visitor trends.

Client and employee centricity has been the core value at Webcap since their inception. They make it a point to keep the team happy and motivated at all times to ensure that the deliverables to the clients are of exceptional quality. They believe in delivering higher and better than committed to the clients. They are proactive in communication with the clients and have strong strategies to organically promote businesses to get them better visibility online. They believe in gender equality and walk the talk by hiring an equal ratio of both men and women in the company. Webcap supports NGOs by getting their online website completely free of cost.

Webcap intends to open an offshore branch in the Middle East within the next year with full in-house technical capacity offshore. Digital Marketing being a competitive niche has always been in high demand, and a company like Webcap, with great intent for client servicing and employee management, is bound to be a winner in any stage of time or business.

HANDLING THE COVID CRISIS Webcap Technology adapted most efficiently to the changing business needs, working remotely a week before the lockdown was announced by the government. They have in place a Covid-19 management policy that ensures that their clients face no issues due to the lockdown and are provided with round-the-clock service and support. They have and have always had a Business Continuity Plan with the foresight to run the business as usual in case of any disruption, which resulted in a smooth transition from office to 100% virtual reporting with next to no impact on clients and employees. The company came up with effective marketing strategies for themselves and their clients during these unprecedented times: • With increased traffic on social media websites during the lockdown, it has become imperative to engage the social media audience in order to get more potential clients and keep the ones you already have. • Most people have started to order everything they need online. This makes it the perfect time to update the online version of your business: move your business online, update your website, create a new one, use SEO techniques to rank better on Google searches, optimize the content you already have and create new content Enlighten the world with innovation

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HEALTH

Methodologies Behind Healthcare Digital Marketing Success As weâ&#x20AC;&#x2122;ve just observed, medicinal services showcasing are amidst an insurgency. These six digital strategies are basic to drawing in patients and driving continuous development in the present serious human services scene.

Streamline for Search (SEO) Three times the number of guests to emergency clinic sites than different sources. We additionally found that 44 percent of patients who research medical clinics on a cell phone wind up booking an arrangement. Because of customersâ&#x20AC;&#x2122; broad utilization of web crawlers to discover offices or ask about their health, medicinal services advertisers must keep site design improvement (SEO) front-of-mind while thinking about the general digital technique.

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As we’ve just observed, human services marketing is amidst an insurgency. These six computerized strategies are basic to connecting with patients and driving continuous development in the present serious human services scene.

Advance for Search (SEO)

Search engines drive three times the number of guests to medical clinic sites than different sources. The investigation likewise found that 44 percent of patients who research medical clinics on a cell phone wind up planning an arrangement. Because of customers’ broad utilization of web indexes to discover offices or ask about their health, human services advertisers must keep site design improvement (SEO) front-of-mind while thinking about the general digital procedure

Draw in by means of Social Media

Social media life can be utilized to draw in with patients, bolster doctors, and improve populace health results. Medicinal services online networking advertising systems may remember partaking for network conversations, organizing, and advancing data about populace health.

Make Highly Personalized Campaigns

Health is an individual subject. In this way, it bodes well that human services showcasing ought to be exceptionally customized. A nonexclusive, cutout approach won’t work – all things considered, the purposes behind which any given individual may be looking for clinical consideration can run from a longing to accomplish general health to a hazardous crisis or ailment. In like manner, the informing around social insurance can be profoundly passionate, and advertisers must be similarly as cautious not to focus on inappropriate patients as they are to arrive at the correct ones.

Organize Analytics

An incredible aspect regarding digital showcasing is the capacity to continually follow execution and make ongoing changes if a battle isn’t going as arranged. Marketing examination should direct the dynamic procedure for each battle – both during arranging and execution. At any rate, medicinal services advertisers ought to approach and normally beware of brand mindfulness information, blog traffic, and social commitment, navigate rates and change measurements. This can add up to a ton of information, so it’s similarly imperative to have a strong instrument or framework set up with which to figure out and utilize it.

Update Your Email Strategy

Email marketing is as yet fit as a fiddle, regardless of what some may state. It’s a generally minimal effort, successful, and prompt type of correspondence with a lot of chance for tight center personalization. At the point when executed accurately, the ROI of an email marketing effort can be noteworthy – yet there are a couple of contemplations social insurance advertisers must remember when working out an email methodology.

Last Thoughts

Digital marketing has helped the social insurance industry advance. By utilizing web crawlers as an apparatus, making focused on outreach with incredible multi-media content, drawing in patients via web-based networking media, and exploiting effort information investigation, understanding commitment, and loyalty is quickly improved. Accordingly, medicinal services advertisers are all the more certainly ready to demonstrate their incentive to the C-Suite – while additionally driving better patient consideration all in all.

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ENTREPRENEUR

IN F CUS 2020

Himbuds Vatika Pvt. Ltd. Ecommerce (Grocery and Personal Care)

FIRST BUD: PROMOTING AN ENHANCED, ORGANIC LIFESTYLE green teas are a right blend of traditional Indian Ayurveda benefits and aroma. Their chai masala adds an awesome flavor to the tea, at the same time helping to boost the immune system. All of the products in one way or the other enhance the body’s immunity and well-being, without compromising with the taste. The company’s complete procurement chain from farm procurement to production, packaging and delivery, means that their patrons

get farm-fresh and best quality products at reasonable prices. For instance: • Organic teas from reputed tea estates of Darjeeling and Assam region, Organic Tulsi from Garhwal Region • Tea is best brewed in loose form. Whole leaf teas have the best aroma and taste and release their extracts slowly. Himbud’s Teas are Whole leaf teas as

MITRESH SHARMA | DIRECTOR

COMPANY OVERVIEW First Bud Organics sells packaged, 100% pure organic and ayurvedic produce, and delivers them to the customer’ doorstep. They offer a wide range of ayurvedic immunity boosters and other high quality products. Their extensive collection of products includes herbal loose leaf teas, chai masala, organic home made pickle, lakadong turmeric, organic honey, tulsi drops, apple cider vinegar and a variety of seeds. Their

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against broken leaf, Fanning and Dust. • The Herbal Green teas, where they blend herbs with Green teas so that it is healthy and Bitter taste of Green teas is suppressed by Herbal taste • Packaged in the pristine Himalayan region in the state of Uttarakhand rich in minerals and free from chemicals, pesticide, pollution, and dusty environment. • They use only the top ‘Bud and two Leaves’ considered as ‘premium pluck’. First Bud Organics was launched by Mitresh Sharma, in October 2017, headquartered in Dehradun. Mitresh is a first generation entrepreneur with over five years of experience in Digital Marketing. Mitresh has graduated in Biotech and has a Postgraduate in Entrepreneurship Management from XLRI, Jamshedpur. His disappointment at the market being filled up with unhealthy and adulterated products led to the inception of First Bud Organics. “Our Indian food heritage is rich and I wanted the newer generation to try these old remedies and be healthy. We started with herbal teas and kept on adding newer products which help foster the body’s immunity. Few of the recipes are from my mother’s kitchen that we’ve been consuming as children for greater health,” he says. First Bud operates business online and delivers products all across India. First Bud focuses mainly on the quality and taste of the products. Nowadays the demand of homemade products is rising, and they have incorporated this in their products like pickle, jam and chai masala. These lines of products are completely homemade. All of First Bud’s homemade products strictly follow the same recipe and ingredients, which ensures the same taste and quality. Additionally, all of the products go through regular extensive lab tests to ensure the quality. They strive to provide the best quality products for their Enlighten the world with innovation

customers. They also make sure that the moisture is not absorbed and conditions are hygienic. WORKING STYLE AND WORK CULTURE Increasing use of pesticides in the food products leads to various health issues, and therefore First Bud Organics is trying to make an impact on the health of the customers through its unadulterated products. Their aim is to make quality products affordable to the consumer and create new opportunities for farmers. The steps taken to ensure irreproachable production, manufacture, and sale of food products are categorized below: Research and Development (R&D): Research and analysis undertaken for the finished product to meet the customer’s expectations. Quality: Ensuring that the programs and practices will result in a finished product that is safe, is legal, and meets the company standards. Production (from receiving to shipping): Handling the raw materials, in-process and finished product in an appropriate manner (including equipment capability) to ensure the finished product is safe and legal. Sales: Determining different sales strategies both through online/offline presence. The work culture at First Bud Organics is more of an “intrapreneurship” type: small team size with no straight hierarchy followed. It is very exciting at times. Mitresh states, “I think the employees’ contentment is the most important thing of an organization. First bud organics always thrive to maintain an employee’s physical and mental well being.“ Discipline and continuous improvement is what the Director personally believes in, and incorporates the same in the organization’s dayto-day processes. Each and every individual at First Bud is dedicated to providing the highest quality product to the customers 23

The company has been recognized for its impeccable services and products, and has won a number of awards along the way: • Silicon India 10 most promising Tea & Coffee Brands 2018. • Selected for Amazon Launchpad for startups • The 10 Most Innovative Food & Beverage Solution providers in 2020 • Recognized By Start Up India and Start Up Uttarakhand As part of their corporate social responsibility, First Bud works hand in hand with NGOs who are working towards the development of women in the Garhwal region. “Being able to deliver something back to the community has been the best part of my experience. We provide the common platform to the women working in the remote Himalayan regions.” FUTURE PROSPECTS First Bud Organics has an online presence as of now on major retailer sites, and their own ecommerce store. The digital marketing strategies of the company include social media marketing, influencer marketing, blogs, video tutorials, email and SMS campaigns, event tie-ups, corporate tie-ups, etc. The offline marketing includes tie ups with major supermarts. They plan to build an intense distribution channel in the next six months that includes wholesalers as well as retailers, so that the product is easily available in major retail outlets. Parting words from Mr. Mitresh Sharma:

“I feel that most of us have certain goals and aims in life, but very few of us are confident enough to pursue them. Our aims can range from learning a musical instrument to building a big organization. However big or small, each goal in our life needs a first step, and a continuous push. So, be consistent, believe in yourself and work towards your goals.”

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COMPANY

NAME

DESIGNATION

Aliqan Technologies

Iftkhar Ali

MD & CEO

Equations Work It Services Pvt. Ltd.

Vishal Adsool

CEO

Eupraxia Telecom

Dr. K.P. Ganesh Raj

Founder & Managing Director

Maxtra Technologies Pvt. Ltd.

Shivendra Dwivedi

Founder & Managing Director

Palium Software Services Pvt. Ltd.

Saurabh Pal

Director

Tagg Digital

Amitesh Bhardwaj, Saurav Prakash & Saurav Prakash

CFO, CTO & CEO

Tech Data Solution

Dipankar Roy

Founder & CEO

UC Web Technologies

Darivemula Pranith

CEO & Founder

WaysNX Technologies Pvt. Ltd.

Umesh Wani

Director

Webcap Technology

Amit M

Business Head

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

LIFESTYLE

WHY CHOOSE A PROFESSION IN DIGITAL MARKETING? WHAT IS DIGITAL MARKETING? Somehow or another, digital marketing isn’t that not quite the same as conventional marketing: you have an item that you have to sell, and you’re looking to approaches to connect with clients to construct brand mindfulness and in the long run “close” a deal. Digital marketing incorporates, much more, jobs and abilities than marketing ever previously, and it’s this adaptable, flexible nature of the business that makes it so captivating. Here are some broad regions that a digital marketing expert will probably address during their preparation or profession: • Video/sound production • ntelligent innovation, (for example, AI) • Search engine optimization (SEO) • Search engine marketing (SEM) • Ecommerce • Email advertising • Marketing automation • Content administration • Web advancement • Website design • Business/advertising procedure

It’s a smart thought to consider getting preparing, in any event, a couple of claim to fame territories, except if you’re in the board, wherein case you’ll presumably need to know a lot about them all.

WHY PICK A PROFESSION IN DIGITAL MARKETING? Digital marketing is a profession that has a lot of space for specialists, creative, and representatives. There are such a significant number of roads that you can follow; it’s ideal to concentrate on a couple of things that you do best, at that point you can generally gain more from that point. On the off chance that you have a business or correspondences foundation, you might need to think about going into the board.

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This is a field that is ever-changing and drawing in; there’s continually something new to learn. What’s more, in the event that you work in an office, you’ll generally be working with various customers, which implies you’ll likely never get exhausted. Past this, here are a couple of more motivations to think about this vocation. THERE’S A DIGITAL SKILLS GAP: There’s a developing interest for individuals with digital aptitudes, especially for those in the center level of pay, explicitly delicate abilities, and as per this investigation, it’s generally articulated in the US. Along these lines, staying with continuous preparing around there, regardless of whether you’re not a total tech nerd, is something worth being thankful for to put money on into the not so distant. FLEXIBILITY: If you pick a vocation way or specialization in this field and you choose to rotate later, you’ll likely just need a bit of preparation so as to do the switch. In this sense, you can expand on existing abilities while as yet learning new ones yet at the same time remain in a similar field. There are a lot of decisions, here, and continuous learning openings, where various aptitudes fit together in various manners. THE INDUSTRY IS ALWAYS EVOLVING: As the business develops and changes, there’s continually something new and fascinating to learn, and you can track and realize, regardless of whether you’re starting to lead the pack on these activities or not. Since there will be an assortment of pros working in a given organization, you’ll likely be working close by experts with an assortment of foundations, with everybody meeting up to fabricate marketing techniques. INCOME: When a vocation is sought after, that implies there’s a greater chance to arrange compensation whether you are working in-house or as a specialist. Inasmuch as you “show” your work through the pursuit of the employment process, you’ll have the option to offer ever more elevated the more experience you get. Be Creative: Not just are there a lot of chances for creative to do their thing recorded as a hard copy, structure, and even video and sound creation, there’s additionally a lot of space for everyday imagination from an overall perspective. Train at Your own Pace: You can begin chipping away at building this particular vocation now, from the solace of your own home, and do it your way. Take online courses, construct a blog or a site, take a shot at your own internet based life, get some volunteer or independent work, and you’re en route to building a strong portfolio from the solace of your own home. For most claims to fame, there’s no compelling reason to burn through a huge number of hours and dollars lounging around in a homeroom—you can truly construct your aptitudes. Work with Different People Every Day: You’re continually going to discover something new to do in this field - and have another person to converse with. Regardless of whether it’s another customer, an associate with a fascinating forte, or discovering fun approaches to draw in and grow your crowd, anybody with an enthusiasm for working with individuals will do well in the social and business end of this vocation. What’s more, in case you’re somewhat more on the withdrawn side, you can remain offcamera doing composing or web work.

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THE

SECEON INC

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

Creating Bastion Against Cyber Threats ‘COMPREHENSIVE CYBERSECURITY PLATFORM FOR THE DIGITAL- ERA’

CHANDRA SHEKHAR PANDEY Founder and CEO

n the technologically driven era, owing to the global connectivity, cybersecurity risks have been on the rise.Past few years in particular have revealed some major cyber breaches leading to appaling cyberattacks that have affected many organizations in worst possible ways. An organization may suffer immensely due to a cyberattack that is commonly propelled by the cybercriminals gawking security lapses. Business leaders have acknowledged the need of approaching the cybersecurity professionals in the wake of cyber threats such as Ransomware, DDOS, Inside Threats, Vulnerability exploits, APTS, Email phishing, etc. It is need of the hour to recognize the essentiality of this domain as humans are heavily relying upon the computer systems, nowadays. With the aim to cater to these cybersecurity needs for organizations across verticals and size, Seceon Inc. has become a significant player in the respective domain. Incorporated in January 2015, the built a comprehensive cybersecurity platform globally to combat rising cybersecurity threats for enterprises and managed security service providers. Enlighten the world with innovation

With the aim – ‘Cybersecurity done right’, the Company was incorporated by Mr Chandra Pandey along with the team of security experts in Westford, MA, USA. The firm converges on conjoining dynamic threat models, Machine Learning and Artificial Intelligence(AI) with actionable contextual awareness to proactively surface threats and breaches, and addresses them in real-time. Here, we are enlisting their exclusive anti-threat services built on their Open threat Management (OTM) Platform• Seceon aiSIEMTM: In the early 2000s, the conventional SIEM services were the best security models as they were capable of detecting targeted attacks and data breaches. This outstanding solution has eliminated the need of adding multiple silo solutions in the respective sphere. It ingests raw streaming data like- Logs from all devices, Os, Apps, and services in the ecosystem(on-premise, cloud); Flows, such as NetFlow, IPFix. sFLOW, j FLOW from network infrastructure, and subscribers to identify management infrastructure, Microsoft® Windows® Active Directory™ service, LDAP, DNS, DHNP, Azure AD, etc. The platform has been constituted with all the primitive SIEM features like SOAR, user and entity behavioural analytics (UEBA), Network Traffic Analysis (NTA), Network-Based Anomaly Detection (NBAD), Intrusion Detection System (IDS), threat intelligence feeds for correlation and enrichment, advanced machine learning (ML). Besides these, the merchandise possesses AI with actionable intelligence and proprietary feature engineering, Policy 2.0, that proactively detects threats and breaches through an automated framework or via push button containment, and terminating them accordingly in real-time and continuous compliance & reporting. • Seceon aiMSSP™: This framework enables Managed Security Service Providers (MSSPs) to offer outsourced security services that consist of 24x7 security monitoring, threat intelligence, proactive threat detection, elimination and containment immediately at an affordable price. Primarily the framework encourages MSSPs to offer cost-efficient security products like aiMDR, aiSIEM, and aiSOC to all scales of organisations (enterprises, SMEs, and SMBs) eventually, optimizing their financial growth. The main USP of the aiMSSp service is it works as a “pay-as-you-grow model”. This model helps MSSPs to grow without investing any considerable amount of resources and also helps to allure new consumers. • Seceon aiXDR™: It is the fully-automated, real-time cyber threat detection and remediation solution that integrates endpoint, network, and cloud data to detect & stop sophisticated attacks (bad actors and breaches) in their tracks. It is built on Seceon’s Open Threat Management (OTM) platform providing integrated visibility, detection, prioritization, and response for unparalleled security and operational efficiency plus accuracy. 30

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ENSURING AN EDGE OVER ITS PEERS

names of different Industrial scales- Grigoriy Milis, Chief Technology Officer, RFA, – Larry Cecchini, GM & Vice President at ADT Cybersecurity, Inc., Richard Maier, Senior V.P., Information System Operations, Caduceus Inc.

Fathoming this, Seceon conducts in-depth R&D practices, to ensure that its cybersecurity solutions leave no gaps in an organisation’s security posture. Investing in R&D is an indispensable practice for perpetual growth; henceforth, Seceon keeps a very unreserved approach towards investing in R&D, which help in leveraging to modern technologies to procure more fruitful solutions: • Machine learning • Artificial Intelligence • Elastic Search Redis • Kafka • Docker Container • Spark • Cassandra • Advanced correlation • Flexible compute • Scalable stream processing • Multi-petabyte storage

AN EXCEPTIONAL WORK CULTURE

Digital Platforms have made all scales of enterprises susceptible to cyber threats. Undoubtedly, cyber risks will step forward to affect SMBs to large enterprises with time.

Seceon has assembled a team of industry experts from diverse spheres such as Cybersecurity, Machine learning, Artificial Intelligence (AI), Fast/Big Data Streaming and Dynamic Threat Modelling. The adroit team is highly versed with technological advancements and have spent decades of working cybersecurity and advancements. Furthermore, the workforce of the Company is empowered by Chandra Shekhar Pandey, the Founder and CEO, who is wellreckoned for developing innovative cybersecurity solutions. The work culture of Seceon Inc. embodies rational thinking where each employee is empowered with decision-making capacities, advocating open and respectful communications, and building a culture of continuous up-gradation. Their holistic work culture and plausible solutions are the prime factors behind sustaining 60+ passionate professionals on a mission-“Cybersecurity Done RIGHT”. Mr Pandey with a sense of gratitude acknowledges that his intellectual and competent team has made Seceon a ‘Comprehensive Cybersecurity Platform for the Digital-Era.’

Incorporating cutting-edge customizations of cybersecurity within its trove of solutions, the Company is portraying a significant value to their customers and staying ahead in competitive scale.

RECOGNITIONS PROFFERING A BRIGHT FUTURE

Within about 3 years of its entrepreneurial journey, Seceon effortlessly claimed more than 100+ awards, especially for its aiSIEM and aiMSSP solutions. Most recently, they were presented with “Next-Gen Security Information Event Management (SIEM)” and “Publisher’s Choice Managed Security Service Provider (MSSP)” awards by InfoSec at RSA Conference 2020.

WHAT MAKES SECEON STAND OUT OF THE CROWD?

With 5 years of vigorous global business, Seceon currently stands as industry’s first fully-automated platform offering real-time, proactive threat detection, containment and elimination for all threat categories, including malware, ransomware, spyware, botnet, compromised credentials, insider threats, denial of services for applications & protocols, vulnerability exploits for web/emails/OS applications, data breaches and exfiltration, IT mistakes, IDS, Network Behaviors and IoT. However, the reason behind this forte has been a challenging one. During the initiation, Seceon had to face issue approvals of partners, for executing various processes. This was hampering the relation between Seceon and its clients because of the unavailability of a freewheeling delivery structure.

Further adding to this, many eminent foundations like 451 Research, Ovum, Enterprise Management Associates, IDC Research, CSO International Data Group, Markets and Markets, and Solutions Review, recognized Seceon with “EMA Top 3 Decision Guide for Security Analytics.” Moreover, the Company has built an admirable channel partner program that assists Seceon in building a network of 100+ U.S. and international Managed Service Providers, distribution and reselling partners. Recently, the Company had released its 6th generation of the platform in January 2020, ensuring one major software release every year.

Seceon is a self-sustained business venture outside of the Silicon Valley and VC universe. The team had been through a lot of adversities to enhance the visibility of the Company and establishing credibility in the relevant market. However, as the solutions began to satisfy the client’s accordingly, the management of the Company was overwhelmed with positive responses. By offering effortless services in realtime elimination of threat with minimal human intervention, they are ensuring the client’s contentment in every possible way. The services offered from their end are enriched withComprehensive Visibility, Reduce Mean-Time-To-Identify (MTTI) with Proactive Threat Detection, Reduce Mean-TimeTo-Resolve (MTTR) with Automatic Threat Remediation and Continuous Compliance, Policy Management and Risk Monitoring.

For future, Seceon aims to remain as an unbiased cybersecurity enterprise and continue to focus on protecting and empowering their clients with next-gen customizations. Moreover, the Company also aspires to install further features in aiSIEM and aiMSSP services, so that their prime goal can be sustained with efficiency.

Offering a wide range of success-oriented services, the Company has received accolades from various notable Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

TOURISM

How DIGITAL MARKETING is changing the TOURISM INDUSTRY

ospitality and the travel industry is a portion of the businesses that are generally influenced by the digital turn of events. Transportation and convenience organizations are among the initial ones to use digital marketing procedures in their practices to connect with networks and ensure their clients have the most ideal away-from-home understanding. So as to perform well and addition upper hands, major parts in the movement business are continually searching for the most up to date and most noteworthy approaches to arrive at their purchaser persona and tailor their contribution to their intended interest group. Let’s look at some ongoing instances of digital marketing applications that marketers from any industry can learn from. Booking – Companies perceive the significance of second-screen marketing Digital utilization today is altogether different from what it used to be, even a couple of years back. The utilization of cell phones is on the ascent and the circumstance is the same for the travel industry. Moreover, it may be considerably more arrangement breaking since individuals utilize different gadgets to book their plane tickets and lodgings. Because of that reality, there is a developing pattern of versatile just travel services. These organizations offer explorers the capacity to book tickets through downloadable versatile/tablet-selective applications. Albeit at present the majority of those administrations are concentrating on this evening just appointments made by voyagers in a hurry, later on, we can hope to see the development of full-administration portable voyaging offices. Something else, effective a minute ago reserving applications can likewise get gained by bigger web organizations a similar way ReallyLateBooking.com turned into a division of a famous booking administration Hot Hotels. The exercise to learn: locate your own specialty and beat standard market players. When your client base is fabricated, you can turn into a full-specialist organization or accomplice up with built-up showcase players. On-board – Experience marketing as significant as it could be Making a trip from direct A toward point B can be a long and tiring experience. While trying to make the excursion experience more wonderful for explorers, carriers introduce progressed in-flight theater setups that permit individuals to watch films and TV shows, mess around, tune in to the radio and make calls from the airplane. The exercise to learn: Digital marketing is not, at this point only for fixed work areas. These days, individuals should be associated consistently. Give them access to your online substance on their own gadgets when and where they ache for it the most. Your care will be valued, and individuals will be considerably more slanted to buy extra administrations when they are utilizing a natural and safe gadget. At the Destination – Additional services bring repeat sales Prior to going out traveling, a great many people research the spot they’re going to visit. When they show up at the goal, the quest for the best places to visit proceeds. Fortunately, the intensity of Wi-Fi permits voyagers to utilize their gadgets anyplace from the lodging to bistros and touristic attractions. Therefore, arranging any excursion becomes as simple as visiting a survey site and picking the following goal point.

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The exercise to learn: utilize developing advances and digital marketing to investigate by what other means your items and administrations can profit your current and likely clients. By adding esteem it is simpler to change over returning guests into clients. Synopsis: The significant explanation of hospitality and the travel industry organizations are so effective at adjusting digital marketing procedures is on the grounds that they cautiously break down how individuals interface with general situations while voyaging. These experiences assist them with perceiving existing client needs and give explorers what they need to make the â&#x20AC;&#x153;amazingâ&#x20AC;? impact and guarantee rehash deals.

Enlighten the world with innovation

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RESHAPING THE AUDIO INDUSTRY WITH QUALITATIVE AUDIO GADGETS.

SAURAV PRAKASH

CTO

AMITESH BHARDWAJ CFO

The team at TAGG consists of young professionals with the sole objective of carving a niche in the Industry whilst incorporating innovative products and Design that enriches people’s lifestyle pandering to their motto that is ‘Keeps You Ahead’.

The Consumer Electronics Industry of this Country is going through a dynamic revolution and in a constant competitive phase to upgrade the standards of gadgets or electronic items, matching to the innovation brought by the International market. The ongoing miniaturization of devices with incredible features is in the increasing demand and has made lives around quite easy. TAGG has brought a breakthrough through its qualitative and distinctive wired and wireless products. Under the aegis of Rohit Dhingra, Amitesh Bhardwaj and Saurav Prakash, TAGG has carved a niche in the respective industry and rendered a gigantic contribution.

They work hand in hand with users and ensure that their product instils pride of ownership. SYNCHRONIZING WITH THE FLUCTUATIONS IN THE MARKET

They identified a gap in the market when they started as there was nothing in between the ‘cheap products’ and the ‘expensive international brands’ whilst choosing audio gadgets. After identification, they did their own research and decided to bridge that gap by offering quality audio products. They are providing consumers with quality products/solutions at value-added price points.

Products under their wing range from wired to wireless audio gears such as headphones, earphones and speakers. In addition to that, they have also extended their horizons to mobile power gadgets and other accessories. Enlighten the world with innovation

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GOING INTO THE DEPTHS OF RESEARCH

ROHIT DHINGRA CEO

At the nascent stage of this startup, they have realized that doing research plays a pivotal role in the business. Be it in product development or placement and marketing, one has to be very strong in research and analysis. Without even doing proper research if you are taking decisions then it will definitely be going to lack somewhere and give an unwanted disadvantage to your business. They invest most of their time, efforts and resources in research and finding the appropriate solution. Further, being aware of new version and technologies are coming across, is the key to not lag behind in the race and provide the customers with the latest technological gadgets. WINNING THE TRUST

Very few players in the market carter to the needs of the Indian audience. We make tailor-made products that make us stand apart in this sector. we always aim at providing customers with unique and feature-rich gadgets. Every product that we launch, we launch it with due diligence, research and after doing a primary survey to cater to the customer pain point. Further, we are working on providing the customer with end to end experience by integrating all our products with an application. Apart from this, we are initiating operations in other continents and countries, thus expanding our horizon of work sector to provide the customers with the best service possible.

COLLECTIVE EFFORTS YIELD THE DESIRED RESULTS

Interacting with the team helps to know them & their needs much better. It also led the team to discuss their thoughts & ideas on various projects without any hesitation. It is definite that a sole effort can never make the company what it is today, it’s all because of their collective efforts that make things happen. Also, they believe in giving them respect & appreciation for their work, which is really an essential aspect to keep them going & make them feel their worth in the company.

better state-of-the-art design in their products. Further, they are working on providing the consumer with end to end experience by integrating their product with an application. Apart from this, they are initiating operations in other continents and countries, thus expanding their horizon of work sectors. Their vision is to take the homegrown brand at par with International Brand which innovates to create value to the ecosystem and value for all stakeholders.

MILESTONES AND ACHIEVEMENTS

In January 2017, TAGG was selected to Amazon Launchpad, a program that enables product startups to sell on Amazon. The biggest roadblock back then for a startup like ours was to find early adopters for the product, and Amazon Launchpad offered the right platform; as it helped them to leverage their brand presence on Amazon. In 2018, they were the best-selling brands on Amazon Launchpad in terms of GMV.

FOR THE READERS

“The most important thing, one must need to remember is to be open to every upcoming challenge. Make sure that you do your own research, analyse the market, and define your goals before taking a final plunge. Build a great team and train them. And it is completely normal to be clueless sometimes. Just go with your intuition at that time.”

FUTURE PROSPECTS

In future, they aim to see themselves innovating with more cutting-edge technology and incorporating even Enlighten the world with innovation

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Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

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CUISINE

The food business is one of the enterprises upset by Digital Marketing. It has gotten extremely simple for food darlings to get to the audits of any eatery and eating joints with access to the web on their cell phones. With the presentation of new computerized promoting channels, it has gotten simple for eatery proprietors to scan for their potential clients close by. Your marketed food marketing methodology should concentrate on components, for example, taste, wellbeing, and moderateness. SO HERE SOME OF THE BEST DIGITAL MARKETING STRATEGIES FOR FOOD INDUSTRY: Make Interesting Food Blogs: Composing websites is perhaps the most ideal approach to guarantee that your business improves online loyalty. Adding a blog page to your site guarantees that your site gets a decent positioning in SERP. You can compose a decent blog about delectable food, medical advantages, and supplements. Through this, you are marketing your food as well as you are making a profound enthusiasm for the crowd.

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Post Blogs on your Facebook Page and Drive Paid Traffic: Post your blog on every single social media platform and use Facebook paid adverts to reach to your likely crowds. By utilizing Facebook paid advertisements you can make energy about your new food things for your objective clients. Remember an appropriate call to activities for your promotions to urge individuals to peruse your online journals. Host an occasion via web-based networking media: It’s probably the most ideal approaches to help traffic for web-based social networking and produce veritable leads for your business. On the off chance that you are marketing your food or formula on an occasion welcome individuals for your occasion on Facebook. You can likewise market your occasion by utilizing paid promotions with a pertinent source of inspiration to carry individuals to your occasion. Use PPC Google Ads Search and Display Campaigns: Influence the intensity of Google promotions crusades to show the proposals of your advertisement duplicates for your café use area augmentations in your battles to pull in individuals towards your cafés. You can likewise utilize show crusades to target individuals inspired by specific food through standard advertisements. We furnish PPC administration to our clients with the top tier quality. Instagram Influencer Marketing: Influencer marketing is probably the best methodology for food and café organizations. By and large, individuals love to transfer photographs at acclaimed eateries and eating at food joints by utilizing hashtags and referencing your cafés. Different ways where you can do the influencer promoting is by requesting that the influencers compose an audit about the cafés, ask the influencer to label your eatery, have the occasion with the influencer, have the influencer food plans with the individual make a video, and transfer it on Instagram. Market Your Reviews Through Facebook and Google Ads: You can utilize Facebook and Google promotions to share your client audits to draw in more expected clients. You can even market your video promotions on Google by utilizing video advertisements. You can even use video advertisement marketing through Facebook clarifying the advantages of eating well food or the other way around to pull in significant offers on Facebook. You can likewise include a video on the presentation page to help additional transformations.

marketing items. The public statement assumes a key job in giving a positive effect on your intended interest group. Public statements are the most ideal methods of creating backlinks for your site as the sites that do official statements are positioned as high power sites. You can likewise help a ton of referral traffic from public statements. Successful utilization of Google Maps: by posting your organizations on Google maps, makes it simple for likely clients to discover your cafés in the event that they remain in a close-by area. Which makes it simple to get the food on the off chance that you remain close by? Individuals can likewise discover your cafés in GPS route frameworks. Conclusion: With the presentation of new computerized promoting channels, the food and café industry has likewise got upset. With such a large number of searches on cell phones and cell phones, it has gotten simple for a client to discover cafés and food joints close by. With the presentation of new applications, for example, swiggy and zomato it has gotten exceptionally simple for individuals to arrange food on the web.

Make Infographics for Your Food Items: Infographics leave an enduring effect on existing clients as it has the intensity of changing over a valuable snippet of data into an appealing visual. It makes the data clearer and more compact. Guarantee A Press Release of The New Product Launch: The official statement is probably the most ideal approaches to present your new dispatch in the market. This is the most basic and economical method of Enlighten the world with innovation

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A DIGITAL PLATFORM THAT HELPS YOU TO GO AHEAD In the era of technology which is modifying all the industries with its fruits to ease the business and the way, it is being done.Visionary Darivemula Pranith, who has been contributing a large share to the industry for a couple of years with his expertise and vast experience by holding major projects with different major capacities throughout the country, especially in Banglore, he is a well-known name in the field of IT.But the deep desire of entrepreneurship came out. Finally, the seed of ‘UC Web Tech’ was sowed in 2017 by Mr. Darivemula Pranith, (Founder &CEO)which has grown up as a fruitful tree now. It isa full-stop IT service provider with its more than 50 experienced employees who have been passionately working for the vision of the company.

THE JOURNEY OF THE FOUNDER AND CEO It is said, “Eating fruits is easy but growing a tree is a herculean task”. The journey of Mr. Darivemula Pranith began at the age of 17 and worked as a web designer and developer for two yearsHaving had an insight understanding of the industry and enriched experience, Mr. Darivemula Pranith established a company by the name of ‘UC Web Technologies’ in 2014 and ran for one and a half years. Finally, he decided to merged his company with ProvInc with the team of 12 employees and built a team of 85+ employees within a single year in the same company and worked with them for two and a half years as an operation director in India as well as built an ‘online exam application’ with the help of AI (Artificial Intelligence) which can be used to take online exams and get immediate result. Currently, he manages his company ‘UC Web Tech’ and works as a CTO for one of the biggest companies in Bangalore where there are more than 150 software developers. Throughout his personal and professional life, he was committed to deliver the best to the client and make an unshakable relationship with them.

DARIVEMULA PRANITH CEO & FOUNDER

Mr. Darivemula Pranith says, “There is no substitution of hard work”. He still follows the same line during his professional career and motivates his team too. Currently, he has been running ‘UC Web Tech’ which is a vibrant and the most trusted name in the IT industry and possesses a team of skilled employees with the latest technologies like AI, Angular, Ruby on Rails, Python. Enlighten the world with innovation

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COMMENDABLE SERVICES AND OFFERINGS Being a trusted and reputed name in the industry especially among its valued clients throughout India as well as across many other countries like Dubai, UAE, Zimbabwe and so on. The company has made a difference in the market on the strength of its services and offerings.

THE DEDICATED WORKFORCE AT UC WEB TECH The best work can be the worst work, if not executed well by a team or a group of employees, therefore, the firm ensures a healthy work-culture surrounded by positivity and great learning. At present, a team of 50 employees has been deployed to render the services to the clients.The company leaves no stone unturned to have employees motivated and dedicated to perform for valued clients. For this, a number of training programs are conducted for making employees skilled on various new technologies that are embellishing the industry every single day. There is a wonderful saying, “Will is stronger than skill”. Therefore, many motivational programs are conducted to keep employees enthusiastic and happy to serve the clients.

There are a plethora of services which are rendered to the clients such as • Web application development • App integration • Mobile application development • Maintenance and support • Website design and development • Digital marketing & SEO

THE FUTURE PLANS OF THE COMPANY The plans and targets of any company decide the future-growth and make the company future-ready to have an edge over its peers. Lately, UC Web has expanded its working area in many countries like Dubai, Zimbabwe and has many tie-ups with some companies in UAEand came up with a product ‘MAPZOP’that could be useful for booking self-driving cars. Therefore, the company aims to expand its workforce to 200 plus employees by the end of next year to serve the clients. Besides all, the focus is also given to research and development which brings innovations and creation to the industry and makes the company future-ready to face upcoming challenges to render the best to its valued clients.

Apart from all its services, ‘UC Web Tech’ renders its workforce to the clients’ premises for any specific issues to support them and resolve their problems if needed. The philosophy of working is not only to render such services but also to build an ever-lasting relationship with the clients. Somewhere or the other clients are a bit worried about the cost of services and products, but the company ensures a reasonable and affordable price for its services and offerings with upgraded and advanced technology like AI, Angular, Ruby on Rails and Python. THE CLIENTELE OF UC WEB TECH The strength of the clientele is the result of the best services and authentic relationship (whether personal or professional) with clients. Since it is a two-and-halfyear of company, but it has made tremendous growth in the name of Mr. Darivemula Pranith who has been contributing a big share to the industry for seven years. He is known personally and professionally to his clients more than his company name. As far as the clientele is concerned, UC Web Tech has captured a large area especially in Banglore, where it has become one of the top 10 IT companies by having more than 100 fortune clients such as United Way Bengaluru – NGO, Oxigen Sports City, HSR High Street,Pruthvi Park Square, Nakshathra Township and M3+. The company closely works with Manipal Group as a software provider as well as has a major client, named M3+ it’s a Dubai based mobile application company that is used as a local search engine in Dubai and UAE. The presence and clients are not only in India but also in other countries such as Dubai, UAE, Zimbabwe and so on. Being an august company in the industry, it shares its fruits of hard work with society in the form rendering an internship to young India to certify them as ready-professionals to serve the industry with innovation and creativity. Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

EDUCATION

DIGITAL MARKETING IN THE EDUCATION SECTOR

Digital marketing is the online advancement of organizations and their brands through digital media stations that incorporate sites, web-based life, radio, TV, versatile, and even types of customarily non-digital media, for example, bulletins and travel signs. In more straightforward, any advertising media that is conveyed electronically is viewed as digital marketing. Digital Marketing for Educational Institutes The expanded utilization of the web and digital media has been a significant impact in the field of training. The instruction part is a changed division in light of the fact that the larger part level of students is the clients of the web. This has immediate ramifications in transit that instructive foundations and universities need to use the web and mobile phones to interface with more students. Furthermore, digital marketing is the best procedure that can be grasped by the instructive organizations to connect with forthcoming students.

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Why Digital Marketing is the Best Means to inspire Students? Digital marketing is the best way to arrive at most of the understudy populace today due to a few reasons. A portion of these reasons include: • The forthcoming understudy’s populace is now looking on the web for instructive and instructional classes. • Students invest a greater amount of their energy on the web rather than other media, for example, TV. • Commercials on the web are exceptionally viable contrasted with disconnected promoting • Show commercials beat conventional promoting. • Most guardians and watchmen today judge a school or school dependent on its site and its online nearness, surveys, and appraisals. • Most students have begun passing judgment on a school or school through its online nearness. • The web is the most preferred and straightforward channel for applying and making affirmation questions. • Exiles and outstation students rely more upon the web for school affirmations. • Guardians and students consider the web as an advantageous method for doing confirmation forms and other required procedures. Why Digital Marketing for Education Sector? How it is Advantageous for Schools and Colleges? Coming up next are a few motivations to think about the use of digital promoting for instructive organizations: Lift Brand Awareness: Social media stages and online learning is the best way to deal with create brand mindfulness viably and to arrive at the correct objective gathering as they comprise of an enormous gathering of the crowd. They can assist you with upgrading your devotees followed by an expanded change rate. Various instructive enterprises executed internet based life promoting procedures effectively to upgrade leads, crowd, and brand mindfulness also. Temperate Response: Online is the best medium to impart and connect with your focused on the crowd in no or less time. Internet marketing channels give the answer to crowd criticism and people read questions quickly through online life channels. Financially savvy: Digital Marketing channels are sensible contrasted and conventional advancing systems. Web-based advertising methodologies, for example, email promoting, web-based social networking marketing require little execution cost or speculation. Through Digital Marketing, instructive enterprises can concentrate on a greater crowd at a low endeavor and accomplish extensive advantages. High Conversion Rates: E-mail and SMS are a significant piece of Digital Marketing that can help the instructive organizations in getting high reaction rates on account of how they are near individuals. With Digital Marketing administrations for schools and universities, instructive enterprises can undoubtedly arrive at their focused on the bunch in a successful manner. Quantifiable Conclusions: Digital marketing following instruments help you to track and measure the ampleness of your internet promoting effort for schools and universities. Get significant data or bits of knowledge for your Digital Marketing procedure and improve your instruction industry promoting destinations. Final words: The training business has been developing as an innovator in the present creating digital promoting patterns. Digital marketing for the training part helps colleges and schools, school establishments in building their image, and furthermore to intensify the understudy enrollment process. Get a statement now!

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Dr. K.P. Ganesh Raj

(Founder and Managing Director)

Telecoms industry is one of the prime sectors of Information and technological industry that plays a crucial role in the evolution of mobile communications and the information society. The sector is one of the chief revenue generator and accounts to mammoth worldwide revenue of $ 2.4 trillion in 2019. KEEPING PACE WITH MARKET TRENDS “We do not sell products but solutions that solve the pain points of the customer there by increasing their efficiency, productivity & Profitability of the Organization” Dr. Ganesh raj.

AN OVERLAY OF THE ORGANIZATION Eupraxia telecom is a telecom organization that focuses into both private and public cloud telephonic solutions. Their solution connects Multiple Offices/Locations on a Single number there by increasing the Top of Mind recall for the Brand (Office IVR & Call Center Solutions).

Eupraxia is well-versed in meeting every communication need, solving communication challenges and taking them to a logical conclusion. The company has three core values that stand as their pillars of business Mission: To offer cost effective quality Telecom and IT services, to enable our customers achieve consistent growth, in line with their business objectives.

The company was founded in 2012 and is based in Chennai, Tamil Nadu. Eupraxia responsibly saves 40% of telecom call cost for both ISD and STD in the region. It serves as a host of Rural BPOs, Automobile Dealers, Real Estate, and Stock and Commodity Trading Services through a range of value enhancing product and solutions like Auto Dialer, IVR Blast, Missed Call Auto Call Back and Audio Conferencing Solutions.

Vision: To be the number one Telecom Integration Company.

A BRIEF OF THE CURATOR Dr. K.P. Ganesh raj (Founder and Managing Director) is the one who laid the foundation stone of Eupraxia Telecom. He has an experience of 30 years in Telecom industry. The maestro holds a Doctorate in ‘Telecom Billing’ and has been the former CIO of National & Multinational conglomerates like Airtel and Sutherland Global Services. Dr. Ganeshraj has constructed 41 data centers across the world starting from Mexico at one end and Manila at the other, each around 600 crores worth and has set up 14 out of 27 locations of Airtel. Furthermore, he has won the prestigious “TOP 100 CIO of India” award twice and has a black belt certification in ‘Six Sigma’. Enlighten the world with innovation

Values: Integrity, Excellence, Leading Change, Learning and Sharing, Focus on Partners Growth. No wonder then, they deliver not just substantial telecom cost savings, but a reliable communication environment, Customer Service and Lead Generation focused-businesses. A WIDE RANGE OF CLIENTS OF ALL VARIETALS The company has a huge clientele such as MRF Vapocure paints, TVS Motors, Redington, Medall, Apollo Hospitals and a number of Share and Commodity trading compa44

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nies, SME’s with multiple branches connected with single number. Eupraxia implements different solutions for each company but mindfully ties the business process closely to the respective organization.

BPOs in an on premise private cloud solution. Dial Easy comes with advanced features like CTI Pop up, Extensive reports, Transaction History, Real time monitoring, Configurable Dispositions – Disposition wise call work flow/ dependent fields capture for each dispositions, etc.

APPLICATION OF R&D FOR OPERATIONAL GROWTH Research & Development has always been the focus of Eupraxia telecom and that is what differentiates them from their competition. The company always welcomes new specifications proposed by the clients which pave the way of personification in their services provided. This helps in achieving client satisfaction and also upgrades a brand image in the market.

➢ Meet Easy: It is an audio conferencing application that is used in almost every organization now days. The product is a GSM platform providing absolutely seamless audio conferencing experience with HD voice quality. The application has the feature of connecting to lot of people through normal telephone, No advanced booking or reservation is required with the dependency of service provider and it doesn’t contain any time bound costing.

TRIUMPHANT ON WINNING FAITH OF CLIENTS “Satisfied customer is the best source of advertisement” G.S. Alag

A QUALITATIVE WORKFORCE WITH AN ENCOURAGING APPROACH TOWARDS NEW TALENT The company is fully furnished with telecom professionals having experience in the industry and tends to create an affordable access to advanced telecom products and services. The company has invested in an in-house research and development through a competent software and hardware engineering team, who keep in touch with the customer needs and roll-out focused products and solutions. The company has an ambient work culture and blended with fun.

The company always maintains a very faithful relation with their clients which helps in further advertising and approach of new clients. For this they align themselves on a few parameters – • Working closely with client’s business teams and provide best solutions to ensure world class customer experience. • Focus on providing timely services. • Keep customers informed proactively. • Delivery as per promised. • Client Engagement. • The Average age of customers on their network is greater than 5 years which is a prosperous approach for an organization like Eupraxia.

Moving ahead on the road, the company encourages young, intelligent and dynamic candidates to join the assembly who has a positive attitude, commitment to learn and work to deliver solutions, which exceed customer expectations.

INNOVATIVE TECHNOLOGIES THAT PUTS AHEAD IN COMPETITION Like every big company Eupraxia has banked heavily on technological advances to be a trendsetter of their domain. Their technological innovation has given birth to four tech based business applications

ACHIEVEMENTS AND MILESTONES THAT PROVES THEM PRAISEWORTHY The company has shown a steady growth through its journey of 7 years. It has shown an increase in the number of end points that they have been connecting with a single number. The company currently has 1000 end points right now and by 2020 they tend to cross 2000 and more.

➢ RIA-Lite: The application is mainly made for Real Estate and Startup companies. RIA-Lite provide comes with customized greetings, IVR, Intercom access, Simultaneous Call Handling and all the other features of a telecom application software along with ‘Email Blast’ feature. It also comes at an affordable price with an very simple configuration.

Looking into client testimonials the company is commended as “excellent” and “amazing” by which shows a positive market image of the company and also increase in their brand value. BRIGHT FUTURE PROSPECTS Eupraxia telecom is already groomed with technological advancements but looks forward to incorporating revolutionizing instruments like AI (Artificial Intelligence) and IOT (Internet of Things) and is already working on these verticals for better client satisfaction and organizational growth.

➢ RIA-Professional: The application is cloud Based Comprehensive Call Center Technology Solution. It comes with all the aforementioned features along with new ones like Contact Tracking, Agent Dashboard, Quality Monitoring, etc. that improvises Agent Efficiency, Reduce Call Handling Time and has an Open API function. The application is generally used by Startups Call centres who don’t want to invest in an capex.

A PIECE OF MOTIVATION FOR THE READERS “Keep innovating and obsoleting yourself otherwise your competitors will do it for you”. Dr. K.P. Ganesh raj (Founder and Managing Director)

➢ Dial Easy: The application is focused on Stock & Commodity trading, Real Estate, Automobiles, and Rural Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020

Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 SPECIAL EDITION SEPTEMBER 2020