The Brain Behind an Admirable Company

THE GAMING INDUSTRY SCALING NEW HEIGHTS WITH TECH AND INNOVATION

Technology has seeped into all aspects of our lives, changing how we learn, communicate, and enjoy life. In light of recent advances, the gaming industry, which is a large and growing part of our culture, has shattered many barriers. There has been a sudden surge in user levels in gaming industry over the last few years. This is due to technology. The growth of online gaming has prompted several changes, most of which have led to progress. Many professional gamers have attained new heights, especially playing online games. High-end visuals that make each game more immersive, the utilisation of AR & VR that makes games realistic, and safer and more secure payment ways are driving its appeal and attracting new players.

In a similar light, FPS, over-the-shoulder games, strategy games, and other categories continue to grow in popularity. Players keep returning to them because of their heartfelt stories, timeless foundations, captivating characters, and interactive gameplay - all encased in alluring graphics and mechanics. In short, technology and innovation are taking the gaming experience to heights never thought possible. Now, the question that comes to mind is how its limits can be pushed further.

The gaming industry is thriving, with no signs of slowing down anytime soon. In 2021, the market was valued at $198.40 billion, which is expected to reach a value of $339.95 billion by 2027, with a CAGR of 8.94%. One area that can significantly contribute to this growth is end-to-end customer service. While the industry has interminable potential, only a few brands focus on customer support or service. Appropriate customer service helps in scaling satisfaction levels, reaching more gamers, and receiving real-time feedback to improve products and services. Arise Gaming is a US-based consultant driving the idea that customer service is a strategic function that can enhance the overall gaming experience and deliver long-term value. In our entrancing edition, we are privileged to publish its story and how it’s transforming gaming experiences around the globe.

While breaking numerous barriers, the gaming industry has also had to contend with many myths, such as the notion that video games are to blame for crimes and violence. While I don’t intend to dig too deep, I believe gaming has perks for both kids and adults. Its purpose is to serve happiness, and if we interact properly, people will get over such notions.

Peace!

Kajal Dobhal Editor, Innovative Zone

Vol - 3 |Issue 12 |November 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Puja Bhardwaj Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta Co-ordinator Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal | Jyoti

Circulation Team

Vivek Singh Creative Director Ashutosh Ojha Creative Team Rajat Pathak | Sakshi Negi |Vishant Saroj Pawan Yadav

Legal Affairs

Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager Anurag Tiwari

Corporate Office 507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208

Email: corporate@innovativezoneindia.com

Registered Office RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Email: info@innovativezoneindia.com

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright © 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

Follow us on: We are also available on:

John Pompei SVP Gaming

Jonathan Shroyer Chief CX Innovation Officer Arise Gaming

DIFFERENTIATING ELEMENTS

• EXCEPTIONAL SERVICE PANEL

“Our services are unique as they start at the beginning of the game development cycle. This enables our service partners to gain deep knowledge of the game, functionality and modes. With this knowledge they stay engaged through the community and then on to support. Keeping the same service partners throughout the game lifecycle is like the game studio having long term employees, without the expense and creates amazing experience for all of their players.”

• BOND WITH TECH

“Our focus has always been to bring both technology and human capabilities. Leveraging AI to be both player facing, or service partner facing, allows for the easy stuff to get handled in a seamless and efficient way. Our mindset is to bring value to our clients, and that means being open minded to new capabilities, that will enable our services and drive better experiences for our clients and their players.”

• QUALITY SERVICES

“We ensure the quality of service our company provides by selecting the right service partners, using best in class methods to certify them, and ensuring the knowledge they gain, they maintain. We then utilize technology and commit additional support services on the backend of every program, enabling each service partner at every interaction. This ensures that the players are getting the help they need, when then need it.”

• R&D APPROACH

“We have established a CX Lab, which is a physical location where we can being our teams and/or clients, and design and incubate solutions that we believe are in part developing the future of service. Investing and testing new services and technology allow us to learn quickly, and enable cutting edge solutions for all of our clients. We strongly believe that when leaders ask simple questions about what the future looks like, it can lead to ideas that create the next generation of innovation.”

THE WORK CULTURE

Elaborating a bit on their unique organizational culture, John quips, “Since we are a distributed workforce, our culture is built through connection. We utilize technology and empower each employee to bring new and creative ideas forward that we are willing to try and learn from. One idea was using DONUT, which integrated into slack creating natural connections between each other over time. Another was utilizing the THNKS platform to send virtual recognition to other employees. These ideas came from the team and are examples of the innovative and connected culture we wanted.”

THE EMPLOYEE-ENCOURAGING APPROACH

“At Arise, we want our employees to be inspired, knowledgeable and empowered because they are the reason we are all achieving our full potential. We encourage our staff to be leaders and catalysts for change. We want our employees’ input and suggestions, so we are constantly looking for ways to gather feedback.

More importantly, Arise thrives in a culture of learning and encourages all employees to seek opportunities to learn and grow. In turn, we have invested in a new learning program, giving our employees access to over 3000 self-paced courses in a variety of categories, supporting greater professional development at all levels.

We look to deliver impact through emerging leaders and do all we can to promote greater opportunities for success. Through our Leadership Development Programs, we focus on promising, mid-level professionals as well as recent graduates to help fast-track them to the top.

Mid-level managers who are chosen for the Arise Leadership Development Program are allowed to meet regularly with leaders across the organization and learn from

their experiences. They are encouraged to lead new projects in areas beyond their current work streams to help simplify, standardize, and scale our organization’s efforts. This exposure helps to broaden their experience and develop the skills and attributes needed to become senior-level management.

Young professionals who are graduating from respected universities with high grade point averages, strong extracurricular activities, and demonstrated leadership experience are allowed to take on their first role at Arise, rotating throughout our business to broaden their understanding of operations, results and delivery; all while effecting change through innovation, collaboration, and leadership. They will be able to apply the ideas and theories that they have been studying to the biggest challenges facing us today,” John asserts.

CULMINATION

Although the list of recognitions for Arise is too long to talk about in a single read, we have mentioned some major ones here for our readers.

• Best Customer Experience Strategy Arise Gaming and Warner Brothers Games | Customer Centricity World Series

• Bronze Stevie Award | Sales Outsourcing Provider of the Year | Stevie Awards® for Sales & Customer Service

• Gold Stevie Award | Best Customer Satisfaction Strategy | Stevie Awards® for Sales & Customer Service

• Gold Stevie Award | Customer Service or Call Center Training Practice of the Year – Arise Limitless Learning as-a-Service | Stevie Awards® for Sales & Customer Service

• Impact Company of the Year | DotCom-Magazine

• Jonathan Shroyer Named a Top 10 CX Influencer | USU

• Jonathan Stroyer named a Top 40 Unstoppable World Business Minds | Fortune Magazine India

• Nate Brown Named a Top 10 CX Influencer | USU

• Nate Brown Named a Top 25 CX Thought Leader | ICMI

• Silver Stevie Award | Contact Center or Customer Service Outsourcing Provider of the Year | Stevie Awards® for Sales & Customer Service

• Silver Stevie Award | Innovation in Customer ServiceFinancial Services Industries | Stevie Awards® for Sales & Customer Service

• Top Workplace in South Florida | Sun Sentinel

Before signing off, the visionary shared some words of wisdom for all the young entrepreneurs out there by saying, “Be true to yourself! Be open to feedback, as you do not have all of the answers. Surround yourself with those that balance you, and also challenge you. Be willing to take risks, this enables you to fail fast and win fast. Trust, trust & trust your team, your gut and the approach agreed upon.”

Chris Gardner Motivational

Speaker

Chris Gardner is a $70 million net worth American entrepreneur, author, motivational speaker, and investor. Chris Gardner’s life story was popularised by the film “The Pursuit of Happ(y)ness,” starring Will Smith. Chris experienced a true “rags to riches” story, emerging from homelessness to become a multi-millionaire. He finally established a profitable brokerage firm.

Early Life:

Thomas Turner and Bettye Jean Gardner welcomed Chris Gardner into the world on February 9, 1954 in Milwau kee, Wisconsin. Bettye Jean had two children and Chris was the youngest and her only son. Ophelia, his older half-sister, is from a previous marriage. His mother’s mar riage to Freddie Triplett gave birth to Sharon and Kimberly, his younger sisters.

Due to his father’s presence in Louisiana at the time of Gardner’s birth and his stepfather’s physical abuse of both his mother and his sisters, Gardner did not grow up with many strong male role models. Gardner and his sisters were continually scared of Triplett because of his outbursts of fury. When Triplett fraudulently accused Bettye Jean of welfare fraud, the situation resulted in her being imprisoned, and the kids were given to foster parents. When Gardner was eight years old, his mother was found guilty of attempting to kill Triplett by setting the house on fire while he was inside. As a result, Gardner and his sisters were placed in foster care once more.Gardner met his three maternal uncles, Henry, Willie, and Archibald, for the first time while in foster care. Of the three, Henry had the most impact on Gardner because he came into his life at a time when he most needed a supportive father figure. Chris was nine years old when Henry, however, lost his life in the Mississippi River. When their mother came to Henry’s burial being led by a prison guard, the kids found out that their mother had been locked up.

Millionaire

Chris Gardner

“The Pursuit of Happyness” WHOSE LIFE BECAME THE MOVIE

Bettye Jean was a strong and good role model for her son Chris despite her very miserable marriage and extended absences. She planted the seeds of independence in Gardner by encourag ing him to have confidence in himself. She is quoted by Gardner as saying, “Only you can rely on yourself. The cavalry is not coming.” Gardner also came to the conclusion from his early experiences that he wished to steer clear of alcoholism, domes tic violence, child abuse, illiteracy, dread, and weakness in the future.

Career

Gardner made the decision to join the military after completing his secondary education after being inspired by his Uncle Henry’s overseas ex ploits in the U.S. Navy. He served as a hos pital corpsman at Camp Lejeune in North Carolina for four years while stationed there. Dr. Robert Ellis, a distinguished San Francisco cardiac surgeon he got to know, offered Gardner a job helping him with cut ting-edge clinical research at the University of California Medical Center and Veterans Administration Hospital in San Francisco. When Gardner received his Navy discharge in 1974, he accepted the job offer and relo cated to San Francisco. He gained knowl edge of running a laboratory and various surgical procedures over the course of two years.

Following his discharge from the military in 1981, Gardner worked as a research lab assistant at UCSF and the Veterans’ Hospital. His salary as an assistant in a research lab was just approximately $8,000 per year, which was insuffi cient to support a live-in girlfriend and a child. After four years, he left these occupations and began working as a salesperson of medical equipment, where he doubled his income.

Entrepreneurship

After making a sales visit to a San Francisco General Hospital, he saw a man in a red Ferrari who was immaculately dressed and driving. This experience proved to be a turning point in his life. Gardner was curious, so he inquired about the man’s occupation. Gardner’s career path was established when the

man revealed to him that he worked as a stockbroker. In Chi cago, Illinois, Gardner founded Gardner Rich & Co. in 1987. This institutional brokerage firm specialises in the execution of debt, equity, and derivative products transactions for some of the biggest institutions, public pension systems, and unions in the country. With $10,000 in startup funds and just one piece of furniture—a wooden desk that served as the family dining ta ble—he launched his new business in his compact Presidential Towers apartment.

The “Rich” in the name of the company was meant to honour commodities trader Marc Rich, who had no link to the business and was someone Gardner had never met, but who Gardner regarded as “one of the most successful futures traders in the world.” Gardner founded and served as the CEO of Chris topher Gardner International Holdings, which has offices in New York, Chicago, and San Francisco, after selling his little ownership in Gardner Rich in a multimil lion-dollar deal in 2006. Nelson Mandela and Gardner had a meeting to discuss potential investments in South Africa’s emerging markets while Gardner was in South Africa to monitor elections around the time of the 10th anniversary of the end of apartheid. There, Gardner had plans to invest, hoping to bring millions of dollars in foreign money and hundreds of jobs to the nation. Invoking securities rules, Gardner has chosen not to reveal any information about the initia tive.

Personal Life:

Chris Gardner wed Sherry Dyson, a Virginia native and math teaching specialist, on June 18, 1977. He started an affair with Jackie Medina, a dentistry student, while still living with Sher ry, and she became pregnant with his child just a few months later. He divorced Sherry after three years of marriage in order to live with Jackie and got ready to become a father. He and Sherry were separated for nine years before getting a divorce in 1986. Christopher Jarrett Gardner Jr., his son, was born on January 28, 1981.

SRIVASTAVA Co-Founder & Director

We all should take care and keep concerns about the well being of every animal on this planet. We are fortunate to have developed an ability to communicate, move to the doctor when ill, speak out our problems, and express our concerns. Just do away with this gift of expression and how difficult life turns out to be.

Thus being a human being it becomes our obligation to take care of creatures who haven’t been gifted with an ability to express their pain. Animals are the real companions of life. What they want is only and only affection. Animal welfare brings a bonding people have with animals and the obligations they have to make that the animals under their care are treated humanely and responsibly.

AniMate is a start-up for animals and all pet care needs. Be it a vet service or grooming service, pet food and toys, or accessories, everything is available on the app.

The app also educates people on why and how to have empathy towards animals. As an out of box thinking, the developers of this app have designed quiz sections on this app and the winners are rewarded. AniMate has tied up with animal care groups to protect stray animals. AniMate is focused on building a happy ecosystem where humans empathize with animals.

With such efforts and initiative, the pet care industry in India is growing manifold. Being in an emotionally driven business, the team of AniMate delivers specifically what the customers need.

MEET THE MEN BEHIND ANIMATE

Anirudh is an engineer from Symbiosis International University, Pune. He brings with him rich research experience in the field of Computer Science. It was for his proven academic excellence that he was awarded a full scholarship for his Ph.D. in Computer Science from Stevens Institute of Technology, New Jersey, USA. It was his love for animals and his strong belief in the idea that Anirudh took a sabbatical from his research work and decided to go full throttle on the idea. He is also the Co-Founder and will be directly involved with the app development team and also be in a techno-managerial role with the team.

Ashish is the Co- Founder of this Firm and heads operations and logistics segment. He is an engineer from Symbiosis International University, Pune. He has been running a construction management firm in New Delhi for the past two years and serves as the integral part of team Animate. Due to his extraordinary capabilities to connect with people and understand the operations effortlessly, he

“Whenever we talk to any brand, we talk like a pet parent and try and understand how their product can make the life of my pet better. If it resonates with us only then do we proceed,” says Anirudh Srivastavathe co-founder of AniMate.

ANIRUDH

Puja Bhardwaj | Innovative Zone

is taking this venture to greater heights. Leading his previous business venture at the forefront, he aspires to bring the same impact at Animate as well.

WHAT MAKES ANIMATE DIFFERENT?

Some great brand names have emerged recently for its pet services. AniMate is like an aggregator to all such services. AniMate has all the pet services under one roof. The rewardbased quiz is again a creative solution to educate people about the safety of animals. This solution has made AniMate more inviting and rewarding.

Anirudh Srivastava says “ At AniMate, we have also tried to squash the concept of coupon codes. We do not believe in giving lower prices for the first time, we want to give the best prices continuously. We want to add value to a pet parent’s life. We believe humans who take care of animals have an amazing soul, we’re just trying to make their experience better.”

THE INSIDE STORY:

The company planned to launch the app in the last week of March. Unfortunately, then the pandemic struck. The team then shifted its focus on tying up with brands, and app development.

The team began using the time on social media marketing. AniMate stories of pet parents were rolled out which worked wonders in setting up a connection with the audience. “Even before our app was launched, we had 50 odd people who were excited to browse through our app and shop. says Anirudh.

Another solid barrier that applied brakes on AniMate’s movements was the lack of finances.

“We are a bootstrapped startup and thus our spendings have been limited. But what this has done for us is that we know the optimum solution to most of the problems- brand deals, logistics, tech development, sales, and marketing. A big problem with most startups is developing trust with customers. Again our social media presence and regularity in reaching out to customers helped us greatly in that.” shares Anirudh.

In less than a year, the company is tied up with brands at a PAN India level. AniMate has a customer base that spreads to all parts of the country. The team is linked with multiple social media influencers who’ve shared their stories. (Rashika Rajput, Divya Duggar, Raspreet Sidhu, and Isha Anand Sharma). The AniMate team has done a stray animal welfare fundraiser during the lockdown and completed the first 100 unique orders in about a month.

Anirudh believes that it’s a great time to launch a startup in India. There are tremendous opportunities both in terms of market and government policies.

Though he understands that cracking those government funds isn’t easy but is optimistic about the fact that there are options now. There are MSMEs where funding up to one crore is available. There are separate options available for female entrepreneurs as well.

ASHISH KUMAR Co-Founder

Besides this, incubation centers set up in educational institutes offer an opportunity to set up a workplace and also find mentors for your startup.

Being an aggregator platform Animate deals with both businesses and customers. AniMate currently has 15 brands on board and is in talks with almost a dozen more. The majority of these brands are Indian startups who are equally passionate about pet care.

“As a company policy, we have stayed away from Chinese brands which are also our differentiators. We have had to say no to some really well-known names but it’s a non-compro misable thing for us. We have Drools, Royal Canin, PurePet, PetBowl.in, Papa Pawsome, Paws A Little, Pawla Land, Pet Mave, Pet Logix to name a few.” shares Anirudh

At the end of our conversation, Anirudh advises young entrepreneurs to research what they do. He thinks that everyone must find a mentor in their life who can help them overcome the roadblocks. He also advises not to be scared to start a business. There are a lot of opportunities and support if one shows a willingness to take a charge of their life.

KEYLINE CREATIVE SERVICES

A Single-Window Store for Multiple IT Solutions

Indranil Roy | Innovative Zone

With the upsurge of internet, creative Digital Marketing and IT Solutions have become the foremost priority for entrepreneurial ventures. Adding behemoth contribution to increasing an authoritative digital presence amongst the targeted populace, such solutions have become impeccable tools to enhance brand awareness while getting an edge over peers to escalate the growth of a venture in leaps and bounds. Intending to offer a world-class experience in this domain, Keyline Creative Solutions has carved a niche for itself. A gamut of end-to-end IT solutions offered by the Company reveals a lot about its exclusiveness.

AN OVERLAY OF THE COMPANY

Headquartered in Kolkata, Keyline Creative Services is a one-stop solution for multiple IT needs. With its presence in countries like the USA, Canada, and the UK, the Company set its foot in Digital Marketing & IT solutions space in June 2002. Keyline is a brainchild of Mr. Subrata Kundu, a veteran from the Govt. Art College of Kolkata. The team of adroit professionals has diligently worked towards the successful culmination of the Company’s goal. KeyLine belongs to that group of companies, who believe in delivering high-quality products and services in the broader areas of Web, Software & Creative Designing.

CORE OFFERINGS

Keyline proffers a diverse spectrum of IT solutions across the relevant domain. Let’s have an overview of its subsidiary ventures oriented towards different spheres-

• Started in 2002, it is serving as a Digital Marketing & IT solution provider. The offered services include Web Design, E-commerce development, Web Application Development, Creative Design, Printing, Brand Building, advertising strategy, etc.

• Optrahost.com – Web hosting brand name of Keyline that provide web hosting services, Shared hosting, VPS hosting, Domain name registration, email services, SSL solution, etc.

• Boimela.in – Incorporated in 2010, it is a non-profit online Bengali book store.

• Aarshee.com – Started in 2019, oriented towards fashion garments for women.

SUBRATA KUNDU

INCEPTION STORY

The Founder and CEO, Subrata Kundu locked down from Mumbai with a vision to set up a business venture in Kolkata, that will offer creative and customised IT solutions at the global level. And, this led to the incorporation of Keyline Creative Services. He always aspired to create job opportunities for unemployed but skilled youth that served as the prime inspiration for his entrepreneurial journey. With a multi-faceted interest in Creative Design, Animation, Logical Application Development, e-Commerce, Leadership, Motivation, etc. that wasn’t possible in a job to explore and the shift he made from a profession to entrepreneurship allows him to nurture all his interests as per his will. Subrata is a college drop-out; while graduating, he joined an advertising agency that used the ancient process of designing wherein the entire market was using computers and the internet. In 2001, he joined a Firm that transferred him to the Mumbai office, after which he started Keyline Creative Services with a mere capital of Rs. 50,000 and took this Company to greater heights.

NAVIGATING THROUGH THE PANDEMIC CRISIS

During the hard times of crisis, Keyline kept the flow of revenue positive by helping people with digital marketing solutions. The Covid-19 crisis disrupted the life of each, be it a professional or a non-professional. After the strict implementation of the Nationwide lockdown, the Management at Keyline arranged and provided support to all its employees with systems and an internet connection to ensure work at home to every employee. Moreover, to keep the teams in harmony, daily meets were organized by them. To help the team members combat the stress and despair caused amid these hard times, Keyline conducted a few motivational and meditational sessions. Alongside that, a lot of leg-pulling and chit-chat also took place after the working hours to keep the employees feel wanted and happy. With a computerized Effort Tracking system in place (that usually is a manual one), Mr. Kundu could assign flexible time slots and track their time on the system too.

WHAT IS IT THEY ARE DOING RIGHT?

Keyline primarily focuses on its esteemed client’s Return On Investments (ROI). The team follows the “first why and then what” strategy before grabbing any project. Subrata takes pride in the 90% retention rate of the clients. He ensures that no employee overworks and goes through the trauma of stress related to work, as their philosophy promotes work-life balance in life. The Company goes by the mission and vision of creating a professional family who will work with passion and not with overstress and there will be no corporate politics but helping nature in the teams. Their round-the-clock customer service system available to all its clients is something that allows them to resolve customer’s queries effectively.

Moreover, he boasts of inexpensive world-class services that are helping them to escalate the heights of success. Transparency and on-time delivery are the core business ethics promoted at their workplace. And reliable innovative solutions help Keyline to emerge out as a leading service provider in the respective domain.

“Good relation and helping nature with co-members and clients always help”. At Keyline, there is a culture of equality to all. The team members can explore multiple opportunities to improve their career objectives by exploring the core competencies. Some instances testify this claim- Subrata’s Driver has been promoted to the post of Manager- e-Commerce portal, owing to his exceptional skills. Moreover, his office boy who ensured the cleanliness in the office premises has become the head of the web hosting business portal. Subrata elucidates that helping others is the cove mantra at his company; be it a co-team member or a client or a 3rd party vendor or a freelancer. With this attitude, Subrata has gained the “giver” experience. He always got support from people whenever and wherever required. The Management prioritizes the innovative ideas no matter who propagated it and this has bestowed them with incomparable benefits so far. Also, mind-mappings and few other processes allow them to take any project to the next level. And, Mr. Kundu incessantly strives to generate an ownership factor in his team for each project.

ACHIEVEMENTS SO FAR

Owing to the creative aspect of Keyline Creative Solutions, it has received tremendous accolades in the business landscape. Its creative offerings were published in Bengal’s largest newspaper, allowing it to get nationwide recognition. Moreover, its exclusive Website Designs have also been nominated at awwwards.com that promotes and recognizes talent in the relevant landscape.

Highlighting the key prospects for the Company, Subrata states he aspires to build a self-sustainable business model where each member will be motivated to align his respective energies towards the business expansion. Keyline foresees a bright and blazing future ahead as Subrata’s thought leadership will allow it to expand its horizons in the relevant domain effortlessly.

A TOKEN OF ADVICE TO ENTREPRENEURS

Entrepreneurship is something should focus on earning people and not focused on earning money.

Nuts -

THAT ARE THE BEST ALLY TO HEALTHY SNACKING

Consumption of nuts gives you a good source of healthful fats, fiber, and beneficial nutrients. People usually consume them in milk, dishes like Kheer, Halwa, etc. or it is even consumed directly. Nuts are always on trend and no one can deny that nuts are one of the most popular health foods. They are not only versatile but also a powerhouse of nutrition’s which helps in improving heart health.

Imagine yourself in some relative’s home and see that the center-table is ornamented with nuts for healthy snacking, this gesture gives a royal feeling and the way they treat their guests with whole nutrition is a sign of how well they think of them.

When we talk about nuts, it doesn’t end with almonds and cashews. There is a variety of nuts that you can use in a way as a snack, a crunchy salad-topper, etc. Here is a list of 5 super-healthy types of nuts that are easily available and you have more often heard off.

HAVE A LOOK INTO IT SO THAT YOU CAN LOAD IT UP INTO YOUR DAILY DIET.

1. Almonds

When we talk about nuts to add on in a healthy snacking, the first common name that comes into our mind is definitely Almonds. There is a reason that it gets so much health hype, it is considered as a solid source of fiber and protein. This nut is packed with nutrients like fiber, magnesium, and riboflavin, also are high in vitamin E. It helps lower inflammation in the body and to maintain a healthy weight. The only thing you need to take care of while consuming Almonds is to keep an eye on the portion.

2. Cashews

This is another nut which has a fan-following, it consists of more iron than any other nuts. People nowadays are more with the deficiency of iron, so balance it with the consumption of cashews. To add on a little more fun in munching this nut you can opt for roasted/spiced cashews that will give another delight to your taste buds. Counting this creamytextured nut in your diets will play a significant role in improving your heart and bone health along with the energy levels. The subtle flavor and texture of cashews are also a great substitute for dairy products.

3. Peanuts

Although, it does not come in the family of nuts but are considered as a legume because nuts are plant-based proteins and peanuts do not grow on trees. But for the sake of brevity, it can be added to the list of healthiest nuts. The consumption of peanuts is an excellent way of boosting the amount of protein in your diet. It contains a high level of biotin that is good for hair, skin, and nails, it is also good to be consumed during pregnancy. Peanuts are more affordable than other nuts as these are not tree nuts. If you don’t prefer to eat plain peanuts, then go for some salted/roasted ones.

4. Pistachios

These cute little green nuts are a great snack to choose for a healthy snacking because of their high nutrient and antioxidant content. Adding this to your diet has a beneficial effect on your blood pressure and endothelial function which leads to a reduced risk of heart-related health issues.

5. Walnuts

This nut is known for its healthful fat content that is essential in our diet. Walnuts are a little higher in calories and fat that the body requires. Consumption of this nut helps you to stay fuller for longer, it can be added to oatmeal or can even eat it plain. It is a good source that actually triggers a part of the brain that regulates satiety and cravings. This is the reason that walnuts are often linked not only to heart health but also brain health.

Along with the above nuts, you can add on Brazil Nuts, Macadamia nuts, Pecans, Pine nuts and Hazelnuts to your healthy snacking as these are also the healthiest nuts that you can have on your diet for a good munching. You can increase your nuts intake in many different ways to get more plant proteins by adding some roasted or salted nut into your healthy snacking, it will add flavor and help to be a healthful replacement to unhealthy chips.

METAORANGE

AN EMERGING TECH-SUITE PROMISING WORLD-CLASS SOFTWARE SOLUTIONS…

Conceptualized and founded in 2022, Metaorange is driven by a vision of modernizing legacy applications. The company’s latest and innovative cloud technology and DevOps processes allow it to benefit a customer across the targeted market at a rapid pace. The founding committee of the company comprises over three decades of extensive experience in the Software Consulting & Development space. Proving its extensive expertise in Cloud, DevOps, Product Development and SAAS (Software as a Service) in various domains such as Engineering, Media, Banking and Healthcare.

Absolutely focused on learning the better utilization of new-age technologies, Metaorange strives to curate innovative ways towards enhanced customer experience while continuously reducing the overall cost of the services by undertaking the process of automation. We are in an exclusive tete-a-tete with the CEO of Metaorange, Vishal Rustagi who walked us through various

THE SERVICE OFFERINGS

Currently, the company is engaged in offering Modern Application Development services where highly skilled and certified professionals using cloud-native architectures with microservices, Serverless, Event-driven, and managed cloud services develop outof-the-box solutions for their clientele. When it comes to their core services, Consultation, DevOps as a service, Modernization as a Service, Application Development and Manage Cloud/Application Support help them stay relevant to the market while staying ahead of the competition. Today, Metaorange has been providing these services for all 3 major cloud providers- Azure, AWS & Google and Hybrid.

THE USPS

The Team at Metaorange strives to fulfil its main objective i.e. to make the best out of upgraded technologies to improve the overall customer experience. Swiftly adapting to the new-age technologies, they use customer benefits as one of the greatest USPs. As technology is evolving at a faster pace, clients are still hesitant to alter their surroundings. The biggest challenge faced by Metaorange is to carve a way that allows managing the latest trends and client expectations accordingly. The exclusive consulting approach of the clients is to comprehend the client’s demands and circumstances that suggest the way forward towards effective problem-solving.

Metaorange serves SMEs that could utilize the power of technology to digitally transform businesses at the ground level. Collaboratively, the team at the company functions miraculously across diverse sectors like Engineering, Healthcare, Finance, Retail etc.

A token of

“We as a team come from 30 years of technical background, we understand technology-changing trends. We are part of multiple forums, groups, meetups which help us to keep pace with changing technology,”

claims the founder.

A CULTURE OF BUILD-UP

The workforce poses as the greatest asset for employers, especially for an IT firm, quite a significant factor. As per the leader, employees are the backbone of any business and it is essential that the management ensures that they are heard, understood and upgraded with time. Providing them liberty, equality and transparency, the administration has availed best-in-class facilities for its employees to keep them happy and content. “We conduct different Training Programs for all our employees, we offer specialized courses and training to our employees which have a high potential to become a leader. We started our company in 2022, till today we acquired a good number of customers in Healthcare and the public sector,” claims the dynamo about their employee-centric approach.

FIVE YEARS DOWN THE LINE…

For the future, the organization envisions expanding in terms of tech advancements prominently across Application Modernization, cloud and DevOps in the healthcare space. Considering the future roadmap, they are about to invest in tools and partnerships that would facilitate a greater number of clients and help them to reduce the overall IT expense by 50%.

advice

“Our advice to aspiring entrepreneurs is to learn from other people’s experiences instead of reinventing the wheel. If you are an expert in your field then it’s fine, else try to take the help of mentors and experts.”

VISHAL RUSTAGI CEO

Kajal Dobhal | Innovative Zone

Bridging The Gap Between Brands And GigWorkers By Meeting Their On-Demand Requirements

University is a busy place. All its assigned work must be done, and career development skills should be established to have a smooth transition from graduation into the real world. Besides, earning while learning is vital, for it contributes to the student’s progress and also serves the added expenses. Here, let us know how Picxele is helping the students to unleash their true potential.

Picxele was introduced as an outsourcing/offshoring company to close the divide between companies and the Gig Workers through a tailored student-centric application. This aims to make brands and students more mutual, and that is done via the innovative offering strategy, part-time/full-time internships, brand promotions, influencer marketing as well as employment in a single forum. The goal is to help students to improve their skills and make a profit so that they can earn and learn. Picxele is an application which aims to ensure that micro-level marketing is matured and distinctive and remains unchanged at the roots of conventional marketing. This is done by getting the brands to expand their presence into the market.

THE MOTIVE AND OFFERINGS

Picxele is intended solely for India’s evergreen students. Here, students can explore an environment of possibilities that are classified as marketing promotions and discounted codes or deals with full-time and part-time jobs or internships. The available products are steadfast with students and vice versa, and the Picxele team manages to link voids. This not only brings openness, profitability and ease of approach but also creates a connection between micro and macro-level marketing which would enable brands to be taken closer to customers than ever.

Meanwhile, the Company’s numerous worthwhile offerings include influencer marketing, content creation, social media marketing, user acquisition, product sampling, lead generation, campus marketing, coupons and deals promotion, market research, surveys, mystery audits, data entry and collection, app promotion, and online reputation management.

THREE MAIN FEATURES OF PICXELE:

• Quests: It consists of activities and promotions that are open to marketers, and here the students can participate daily and raise money.

• Offers: it consists of multi-brand cashbacks and discounts where students can save money while they buy on their favourite websites.

• Careers: It is comprised of full-time jobs along with Parttime and full-time internships opportunities identified from Picxele’s end for the students.

• The Company’s mission and vision are aligned towards the welfare of students by helping them earn money and work experience during the crucial college days. The Founder drew the idea as he witnessed the need for a little extra money during his college days.

RISHAV AGARWAL | Founder & CEO

Gulshan Praveen | Innovative Zone

ENTREPRENEURSHIP AT ITS BEST

Following over 43 internships in his sec ond year at college, Mr. Rishav Agarwal, Founder and CEO, was fascinated by and became interested in marketing and other profiles. He also examined the need of stu dents and brands and how they both had a distance between them which hindered them from achieving the targets.

At first, Rishav began with the company INTEGER Innovation where, for some time with his college folks, he got work from different brands and got them finished through students and paid them a stipend. After acquiring strong experience and skills, Floatex was incorporated as a privately held corporation as Floatex Marketing Solutions Private Limited in July 2018. But as the work developed and Rishav began to incorporate brands alongside students through manual processes the management of students became increasingly difficult to handle, and the concept of the Picxele app was born out of the innovative Founder’s extraordinary mind. The start of the app made a life for the student body simpler and more organized.

PANDEMIC, WHO?

Although the majority of businesses have faced a backslash during the COVID induced lockdown, Picxele saw an increase in the demand for their services during the entire lockdown period. Most of the organizations were looking for an ondemand workforce to achieve their parttime work goals, and on the other hand, students sitting at their homes were hunting opportunities to engage themselves. Here, Picxele roped in n number of companies and merged them with talented and motivated students, thereby fulfilling the needs of both the parties and that too with utter smoothness.

The Company took commendable efforts to keep the workforce and the team everengaged during the pandemic. Here, they focused on accumulating clients to ensure regular flow of campaigns and acquired new staff with an intact and on-time salary payment. Further, the Company provided work from home marketing internships to over 1000 students across India, and all of this contributed to Picxele’s growth by scaling their users from 20K to 45K.

THE DIFFERENTIATING FACTOR

Any company, modern or old, needs to build USPs because this is the only thing that separates businesses. These are the USPs of Picxele:

• Brands’ Outcome Assurance: ensure that they aim to fulfil the needs with what so ever the requirement, and within a timeframe.

• The Shortest Time to Accept Quests: the tasks/gigs students do are approved within 24-48 hours so the students can see money added into their Picxele Wallet and then withdraw it as and when desired.

• Live Job Monitoring Status: students and gig workers who apply for internships in various companies are initially picked through the end of the businesses, and the application status is updated in the app.

• Picxele wants to continue educating Gig Workers in diverse activities so that they can meet business expectations and continue to benefit. Similarly, they have new functionality on the company’s side by enabling them to experience more in meeting the specific requirements.

ENVISIONING A BRIGHT FUTURE THROUGH SIGNIFICANT ACHIEVEMENTS

Since the beginning, the vision of Rishav to scale the Company to greater heights alongside creating profound impact in

“

Over time we have won our customers trust, and money continues to come as our company expands in the market. As an entrepreneur, suffering is the only option such that you must take up a path where you have to endure and love and struggle. There is no age for a business, but any time you plan to start, make sure you are fully ready, particularly if you start at college. In entrepreneurship, there are no second thoughts. It’s YES or it’s No. Just go if you’re ready.

~Rishav Agarwal

the lives of fresh graduates and helping them as they begin their careers has led Picxele to accumulate feathers under their hat. Here, the Company has associated over 100 brands out of which 20 per cent have remained since a long time. Furthermore, from bootstrapped to becoming profitable and having crores of revenue, the Company has 5000+ monthly active Gig Workers.

In the future, the one-of-a-kind Company plans to take its users’ reach to 100K by March 2021 by onboarding more and more brands alongside adding a wealth of new features in the app. Besides, Picxele is envisioning to venture into Angel Round Funding, and they even look forward to expand their tech and marketers’ team to accomplish the requirements and surpass their revenue at 2X rate in the upcoming years.

THINGS ALL

9SUCCESSFUL

LIFESTYLE ENTREPRENEURS BELIEVE

A new start-up involves different kinds of activities restated for organizing the organization. the process includes developing the concept, researching potential ideas for success, and writing down the business plan, that’s all Entrepreneurs do. However, we all aware of the business reports. According to Oxford Economics, around 90% of businesses fail within the first five years. This negative feedback may demotivate you. But don’t give up on your dream. to follow the dream, we find a role model so that we can focus on our work. When we see successful people, we become curious to know about them.

Today I want to discuss 9 things all successful lifestyle entrepreneurs believe, I’m sure after know these nine things, you will change your mind set up and become a successful entrepreneur.

Value is the key to get success

Successful entrepreneurs believe in giving values. First, they try to understand market needs, then, full fill the target. They create a connection with their consumers and try to understand by listing consumer’s feedback. Most big brands and businesses don’t take the feedback seriously. But the truth is, taking feedback from customers and solving them as much as possible, it takes your company to the next level. A real successful entrepreneur makes a decision with the help of company members as well.

“Success is not what you have, who you are.” Bo Bennet

Believing in building relationship

Successful lifestyle entrepreneurs own three strategies to build a relationship to get succeed in the business. First diversifying the network, they insist on their self to go beyond people in their current circle. They want to connect with at least one supplier, a competitor, and a customer. Next step they like to make a relationship with an unrelated organization like media and government. Second focus on the business landscape, a successful entrepreneur pays attention to bonds, a network that portrays their community, and loyalty. It helps them form a durable and powerful network to maximize business interests. Apply time, quality, and resources to key social subjects, one the most important thing you have to believe in it, it is called building a constituency of relationship with every induvial who like share beliefs, goal, and passion.

Integrity and trust

A successful entrepreneur sees as a great leader new people who want to be like them, they see as a role model, I read somewhere that honesty and integrity are two important things that will give you leadership quality in a business. Integrity means, doing the right thing. as a successful entrepreneur, you get criticized by several people and competitors. People think that honesty and integrity can’t be related to leaders or businessmen. However, real businessmen or women don’t care about anything at all. they know what they doing to make the better place.

A real successful entrepreneur keeps their promise, if you ask about giving promise they think very carefully, even reluctantly, However, once promise they like to go through.

Believe in the power of focus

We want everything perfect to start a business. However, a real entrepreneur thinks very differently, they think it is good to do one thing than perfect at everything. Because they know that business is not all about good at everything. They focus on one thing that they are into it, they would love to cross the limits and grow the company with a unique skill. They like to hire employees or virtual assistance so that the rest of another plan can be managed. Because they have a strong belief that there are outside of people who are better at it.

Motivation is a dead end

Now, it is most surprising that a successful entrepreneur doesn’t need motivation and neither requires willpower. So, if you are think waking up in the morning and watching motivational speeches will keep you motivated all the time. it might be true, but not all the time. a successful entrepreneur generates habit and system which helps them to remove the negativity.

Failure is an ally

We have heard that learn from past mistake to create a better future. This habit has owned by every successful entrepreneur. they don’t give up very easily if they get failed, they change the direction by implementing the old idea. most people lose hope after getting failure in the business. But we have to keep in mind that, if you are trying to change the system or solve the issues which have been facing people for a while, it will take time. here I would like to tell you a quote that a successful entrepreneur considers.

“Failure is simply the opportunity to begin again this time more intelligently.” Henry Ford

Competition is healthy No matter what are you doing, competitions are everywhere. Most people feel fear because their clients have been stolen by someone else, some other company has reduced the market price and many others. people thing doing a competition in the market means, butchering other businesses. However, a successful entrepreneur doesn’t get scared because others doing better. They like to chase the goal according to the plan, keep adding skills, try to identify the market needs and quality and take action.

“The best way to predict the future is to create it.” Peter Drucker

Treat as an asset How do you treat your assets? I’m sure everyone treats generously. We all know that health is wealth. Having a healthy diet will make us feel energetic. A good entrepreneur treats their self as an asset. This is why they would like to take care of themselves by consuming great nutrition, doing physical activity. They like to read books to exercise their brains.

They don’t point finger at their self “Your greatest asset yourself treat it like a billion-dollar investment.”

Kaoru Shinmon

There is no magic Successful entrepreneurs don’t believe in the miracle or some other kind of instant. Because earlier time they have got stumble upon a great idea. they have struggled years and given the effort to handle the situation. you are not going to become an entrepreneur expecting that you will get a magic lamp one day. However, you have the ability to create magic by pouring effort and using your skills. Successful people believe that if you are wishing to carry unseen elements to become a success, your business becomes a disaster.

KHUSHBOO AGARWAL

Turning Digital Fantasy into Reality by Leading Sanctor Digital At The Forefront

Khushboo

Agarwal

CMO

Taking any business to the next level is a challenge in itself. To do so, a company needs to have both fantastic expectations and a clear, realistic pathway to achieve those expectations. This requires people in key positions, making decisions for both the short and long-term. When a company finds someone capable of this, though, the results can be outstanding. At Sanctor Digital, CMO Khushboo Agarwal is the one tasked with transforming their long-term ambitions into realistic aims.

In this role, Agarwal has gotten used to making significant leaps often into the unknown. Taking positive risks is essential to progress, though, and as a global digital agency the company has been empowering brands to create an unforgettable impact on its targeted clientele. For many, these kinds of subjects can be confusing in the extreme. So, we wanted to understand what these terms mean within the concept of a digital agency – how do these aims become reality?

To get to know more about the company and especially the leading lady, we arranged a coffeebased interview session with Khushboo. During an illuminating chat, she walked us through various aspects of this new-age digital agency. We found some pretty enlightening insights into how Khushboo helps push her colleagues and partners towards new ideas and innovations that, prior to

her input, might have been seen as either superfluous or too challenging. So, we got to the heart of the matter quickly – how does a digital agency actually put such ambitions into reality? Khushboo explains: “Our company is based out in Australia where we believe it’s a digital vision brought to life by extraordinary thinkers and an exceptional team of industry professionals. To provide effective and consistent services across the digital marketing universe is the steadfast vision on which they stand firm.”

“When it comes to their clients, they belong to the most expansive and myriad of industries - working with a variety of clients. In a nutshell, we are turning digital fantasy into a living reality with our exclusive set of solutions,” she explained. But how can this be achieved in the workplace? According to Khushboo, it comes through having the right attitude to the task at hand. The team at Sanctor Digital is known for its fervour for the work they do and the optimistic attitude towards every challenge faced by them so far. Delivering exceptional quality business solutions that come at cost effective prices. The digital marketing agency is known to cater to the needs of a whole range of associated services: web design, web development, business strategy, paid search marketing, search engine optimization and the ever-popular social media marketing. Each of these services are fixated towards a single objective - to deliver the best results to the end-clients to meet their respective marketing goals in this ever-evolving digital landscape. Such challenging undertaking requires no shortage of effort. It means also being prepared for surprises – good and bad – that can shift the entire focus and direction of a project.

Pawan | Innovative Zone

What drives her motivation?

Something that fascinated us in our discussion was the perpetual motivation shown by Agarwal. Despite clearly working an exhausting industry, she seemed to be completely at ease. Our interpretation was simple: Khushboo is a leader with a difference. Her motivation or principles firmly stands on a three-legged stool – compassion, empowerment and value-focused leadership. She believes in moving ahead with a vision of nurturing a relative and empowering framework that might assist her team in delivering impeccable and sustainable solutions.

On that note, we asked her a simple question: What makes her most satisfied?

“What provides me with the utmost satisfaction is the number of smiles spread across our diverse clientele meeting their expectations. When we are able to do justice to the confidence that our clients have placed on us - that is what provides me with great satisfaction. Moreover, every time a team member or any employee grows under my umbrella driven by common goals and organizational objectives, I believe my leadership has become fruitful in the most effective manner.

Finding the ‘X-factor’

The way that the team at Sanctor sees it is quite simple: there are businesses everywhere where technology has allowed them to capitalize and capture the market pulse, all the while addressing the customer pain points. For Sanctor, transparent communication is the key to the resounding success in terms of delivering 100% effective solutions to the targeted market. Setting and achieving goals for the organization as well as the clients - goals which are mutually beneficial for all. At the same time, though, customer satisfaction has been a robust tool in establishing the distinguishing factor for Sanctor Digital.

This is often where many digital agencies fall down – they can deliver the solution, but they do not provide an onus on customer satisfaction. They do not look to hone in on the special subjective changes needed to the usual marketing process that can deliver for each individuals needs.

During our conversation, this is a brought up unprompted more than once. So, we asked Khushboo clearly – what makes her team different? What is their ‘X -Factor’ that makes them stand out from other digital agencies? “We love what we do, and our clients love us owing to the fact that we deliver exceptional quality and value to them under any circumstances,” Khushboo remarks, making clear that the real differing factor between her team and other agencies is their passion for the role.

Though the company is known for its one-of-a-kind business solutions, the core values ingrained in their service portfolio are the key drivers of their astounding success so far. Catering to the client’s multiple online business requirements, Sanctor has come up with a unique proposition that delivers substantial value to them. The foremost value that is at the heart of the organization is to nurture lucrative relationships with the end-customers in the best possible manner. This has propelled each team member to commit consistent efforts in line with improving their services and technology that allows the clients to fulfil their marketing objectives in this ever-changing world.

Innovation spearheading change Innovation has been the integral factor to drive their objectives. Sanctor not only encourages innovation, but there is a culture entrenched in a vision where they are always running back to the drawing board in order to think of new-fangled ways of doing old things. Modernising and improving practices, benefitting from automation and modern technology are just

two key areas where Sanctor looks to stay ahead of the curve. It is not just about new services or features, but also enhancing whatever else is already provided with the latest innovations.

Khushboo affirms that this nonpareil culture of innovation allows them to seek and render state-of-the-art solutions to a specific, targeted audience. The senior leadership team of the company believes that by cultivating a culture of innovation, they are making significant contributions to the holistic development of their employees.

A leadership that speaks empowerment

One thing that often confuses people from the outside of what actually makes a good leader. Ask five different leaders and you will get five different answers. In the opinion of someone in a position of change-making responsibility, who helps not only her own team but her companies clients, what does Khushboo see as essential in positions of leadership? “For me, empowerment is synonymous to leadership. Empowering my employees, empowering my clients, or empowering every individual I know with the knowledge accumulated by me over the years of time. I always make significant efforts to facilitate people achieving their goals by ensuring that there is substantial exchange of knowledge and information occurring at the ground level.

“Moreover, I am always into promoting a healthy work environment where everyone’s voice is paid equal attention to,” Agarwal noted. She further adds that as a leader it becomes crucial to observe the overall progress of the teams towards the established goals - be it together with or independently. Therefore, empowerment, communication and healthy work culture are the cornerstones of her effective leadership. There can be individual or situational progress, which should still be rewarded and noted, even if the wider project is still moving slower than hoped.

For the upcoming years, Khushboo has envisioned to keep helping businesses grow at a lightning-fast pace with the aid of advancing technology. For this, they will be onboarding sharp minds and industry experts to do justice to this endeavour concerning the existing scenario in favour of the company. We are positive that Sanctor Digital will be able to flag its name and make a mark at the global scale, making itself a leading name in this industrial segment under the stewardship of Khushboo Agarwal.

“Establishing a collaborative and conducive work environment is where I am motivated to do better day by day,” quoted Khushboo.

TERRABRUSH Switch to a Better Life

Indranil Roy | Innovative Zone

Knowingly or unknowingly, the human race has caused enormous threats and loss to the environment through the depletion of precious resources like water, air, and soil. Unfortunately, we have contributed a lot towards the extinction of wildlife, habitat destruction, and pollution and continue to do it till this date. Despite many initiatives, people haven’t been able to adopt a lifestyle change. For example, avoiding to use plastics, practice carpooling, trashing in open, etc. Hence, to help change the lifestyles, Terrabrush, took the initiative and started to manufacture products that certainly will reduce plastic usage for good.

THE INSIDE STORY

In the year 2018, a group of college students was highly devastated and moved to look at the deteriorated condition during the Chennai Floods. The group had been volunteering for the rescue mission which alarmed them about the real-time picture of how much plastic is being used around us and how is it affecting the environment and us (indirectly). They wanted to help people lead an eco-friendly lifestyle without changing much. Their motto remains quite simple and effective to society; help people lead a life without harming the environment. Hence, the evolution of Terrabrush with Karthick Solai K.S. as the CEO, Arjun T as the CFO, and Harrish Kandan J as the COO, which has beenborne by its parent company Hippolyta Impex Private Limited. The organization operates out of Karur in TamilNadu since 2018.

WHAT MAKES THEM DIFFERENT?

The entire team at Terrabrush wants to combat the current situation and is striving to do everything they can to adduce a better environment. Their primary product is the “Terrabrush” which is extraordinarily made from biodegradable bamboo. The team at Terrabrush is trying to eliminate the harm that plastic toothbrushes unleash into the environment after its disposal. A single replacement of plastic commodity by billions of people can lead to a massive impact on the globe. The product is exclusively manufactured to provide customers with exemplary oral care under the supervision of expert and specialized dentists with a belief to bring change to the lifestyles of many and the environment. Not only this, but the organization has created some other eco-friendly products also, that can replace the extensive usage of plastic by the common man. The team is making a strong effort to save the earth by all means.

OVERCOMING OBSTACLES

Terrabrush is fighting against one of the biggest enemies on the earth, something that has taken over humankind- a plastic toothbrush, which is extensively used and being thrown away in

KARTHICK SOLAI K.S. CEO, Terrabrush

billions every day. To them, what is more challenging is that a mere toothbrush has been polluting the environment for decades and people are not even aware of it; it is the toughest wall to break so far. Common people opt for plastic toothbrushes because they are largely available and are a cheaper option. They are oblivious to the fact of the kind of havoc is it creating to the earth. They have faced instances wherein people have asked them, “What harm can a single toothbrush do”? Thus, Terrabrush started using their social media handles to show the impact of a single individual on the environment. And they are positive and hopeful to see the changes soon. Like Karthik says, “We hope to a see changing society that makes informed decisions on their purchases”. The team has also invested and is still investing huge capital in the sector of bringing about awareness among people.

CLIENTELE AND THE CHANGING MARKET TRENDS

Terrabrush has clientele from all walks of life. The CEO says, “We serve all types of clients who wish to choose eco-friendly products over the conventional plastic ones and who possess a trust in the company”.

A huge chunk of their customers are individuals who have been making informed decisions and contributing in all the ways they can to minimize their plastic con sumption. Being consistently connected to their clients to identify the needs and issues is what keeps them in pace with the market trends which keep altering now and then.

RESEARCH AND DEVELOPMENT- THE BACKBONE

Research and development are crucial and imperative for organizations to accomplish future development and keep up their significance in their chosen market. It includes spending assets on investigation and testing to develop new items or better approaches for getting things done. It likewise underpins the upgrade of existing items or processes. Similarly, Terrabrush also banks upon their Research and Development. Like any other organization,

it is relevant for them to recognize innovative solutions that help both, the consumers and the environment.

KEEPING THE TEAM TOGETHER

Manpower is the basis of any organization. To Terrabrush, it is the axis around which expansion and growth of the organization rotate. The management believes in providing maximum “attention and care” to their employees for the team to perform at much ease and with freedom. The management emphasizes and looks for ways to keep their employees uplifted and to ensure their growth. They believe that the individual growth of an employee results in the overall progress of the company. Working with and towards each employee to understand his needs and capabilities is what Terrabrush is committed to wholeheartedly.

ACHIEVEMENT AND ACCOLADES

Karthik says it feels great to be a part of some 8,00,000 people’s daily life and for them, it is the greatest achievement for the organization. Their story has been featured on the Official Humans of Bombay page on Instagram. The organization was applauded and awarded the Brand Impact Award by Indian Achievers Forum for the year 2020. And in the next five years, Terra as a brand aims to become the go-to choice for people’s oral care needs while being planet-friendly which would be considered another great achievement in the times to come.

WORD TO CONVEY

“What has helped us throughout this entrepreneurial journey is to keep going and working hard. We have walked through this journey as a team and that has kept us sane to move ahead. We all have only one planet and it is each one of us who is responsible to keep it clean and safe. Making that decision is not tough anymore with the growing market offering ecofriendly products. Just make that decision to switch, we promise you, it will be a fulfilling journey ahead. And if you already have made that choice to contribute to keeping the world a greener space, thank you!”

HARRISHKANDAN J COO, Terrabrush

ARJUN T CFO, Terrabrush

A Small Budget Traveling on

The Ultimate Guide for

If the traveling bug is biting at your heels then put on some fancy shoes to start a new vacation. Whenever you feel wan derlust calling you then it is a great sign to pack up and go. Unfortunately, most people barely have enough money in their bank accounts to fund an expensive paid trip to an exotic destination. Hereby, we bring you some pro tips for planning a budget-friendly journey.

Sometimes planning about any new vacation is much easier than it used to be and you can simply thank the large pres ence of the internet. However, finding a better hotel, flight for destination and dinner reservation is only a quick Google search away. But traveling is still rarely a bargain because you can save your money by doing some homework before packing up the bags. If you dig a little deeper for the infor mation regarding your journey then you can find everything from cheap flights to low-cost stay and lodging alternatives.

To create a better comprehensive guide for traveling on a small budget, our team looked for people who wanted to walk well at hacking small budget travel and taking more vacations than most people on a very frugal budget can take. Hereby, we present tips on their experience so that you can follow some new ideas before traveling. Keep yourself reading about your chosen destination to learn about the attitudes and strategies you can adopt on your

own to make the most of traveling on whatever size budget you’re working with.

Ultimately, we find a bunch of simple tips to help you in cutting back on the traveling costs. Give these ideas a try before you planning a journey and you’ll save hundreds of money on your next trip. Here are five ways by which you can travel on a budget without sacrificing the quality of your vacation, according to travel experts.

Flexibility for Travel Dates

If you want to travel on a low budget then be sure that you are willing to be flexible on travel dates. By being flexible with travel dates you can possibly save hundreds of dollars on your flight as well as a hotel stay. Prebooking flights may be cheaper if you fly on the weekend as opposed to flying on Monday morning or any weekday.

If you’re making yourself flexible on your traveling dates, then always go for a vacation out of season. With off-sea son visit, you get to see all the same beautiful sights of oth er countries or states, at a very minimal price or half rate. Moreover, by doing the offseason visit you can travel with half of the crowds. For example, visiting some warmer des tinations like Florida is more pleasant out of season, and the weather is still warmer in these places.

Book Hotel, Car Rentals & Flights all Together

Everyone likes to find their own hotels when they are travel ing, but they usually book the first night or two at a hotel on line with their flights. It is always noted that whenever you book a hotel at the same time as your flights, then you often save a ton. By doing this you can learn this little trick that combining all major things makes a lot of budget difference.

By booking your hotel, rental, and flight together, you can end up saving a lot of money. Additionally, it is also recom mended that booking your rental car at the same time is also helpful if you are thinking of commuting places.

Stay Local

Whenever you are visiting a new destination always keep things as local as you can. Staying local means by support ing the local community of the country, you’ll save the bud get money as compared to using brands while on vacation. Hiring a simply local guide instead of one that’s recom mended by your hotel concierge will save you a few bucks on vacations.

Most of the Tour & Travel companies add surcharges on top of the guide’s fees and keep getting a handsome amount of profit out of the hands of the local people. It is also possible to get really good discounts on tours if you use local guides and by doing so you’re helping to stimulate the local econo my and create jobs for locals as well.

Similarly, eating your meals at local restaurants is also a great way to save plenty of money that you were supposed to spend on restaurants. For example, let’s talk about Bali, if you plan to decide to eat at the ocean-side big cafes in Cang gu, then you’ll probably spending around $14 for a meal. Similarly, if you eat at the local restaurants on a block away from the ocean-side then you get bigger portions, tastier food, and it’s only costing you $1 for a meal.

Stay in hostels

Another budget-cutting methods are Hostel, they are one of the best ways to travel on a budget. This tip is one of the

pretty obvious budget-cutting methods but it cannot be overstated just how much more wallet-friendly budget ac commodation. The option for hostels instead of hotels, re sorts, and rental homes are pocket cutting tricks for vacation accommodation. By doing this you Not only get lower prices (some hostel beds for tourists are literally just a couple of dollars per night), but you’re also getting the authentic back packers atmosphere, and great memories to last a lifetime.

There are many hostels in different destinations such as par ty hostels, relaxing hostels, exotic hostels, rural hostels, etc. Some hostels have advantages such as common areas where people meet, so you may end up finding someone to share your transportation, dinner or day trips if you are travel ing solo or in a short group. The Hostelworld app is used by most of the backpackers because they can find and book directly the cheapest and best-rated accommodation in the country they are traveling.

Plan a Simple Food Budget

If eating well is your topmost priority for the trip then there are still tons of ways to save money on every time meal. The first thing is to know what you want out of the vacation for food and If you want to indulge in fancy dinners then you can offset that by having cheaper breakfasts and lunches to support the best dinner. It is very important to prioritize and plan which meals you’ll splurge on and this thing will ensure that you stay within your budget.

It is always noticed that the hostel and hotel that includes breakfast is a very simple way to save money on food for one meal. And for those who want to get a little more saving on food is get the suggestions asking the locals for their tips and tricks about cheap food. Ultimately, the best way to figure out where the cheap restaurants are is to learn the language effi ciently and then earn the respect of the locals to ask them where they go. On the other hand, another easy tactic to find a cheap spot for food is to ask your locals hotel concierge or their staff for the guidance about best food according to them. Apart from that, you can dig into the street food of the country rather than expensive hotel food meals.

WealthDirect : Wealthcreators of 2020

Turned Crisis into opportunity

Gulshan Praveen | Innovative Zone

In the beginning of 2020 Nobody knew this is going to be one of the most turbulent year in the History of mankind. During the turbulent times, wealthdirect is able to successfully sail through its investors & helped investors to create huge wealth by turning crisis into great in vestment opportunity. They stick with their asset allocation strategy & helped their investor to tilt their portfolio towards equity as market rebounded this has resulted in enormous gains in their investors portfolio. They have counselled the SIP investors to continue the SIP as it was golden period for investment which has resulted in good investing experience for investors. They saved investors from cycle of Greed & Fear. In these trying time they successfully calm down investor panic & guided Investors towards successful financial journey.

Investor Trust, Transparency & Quality Relationship are the Pillars behind the phenomenal growth of WealthDirect. With strong governance, wisdom & insight WealthDirect hold deep commitment towards its client needs & aspirations with analytical vigour & strong research capabilities.

By matching opportunities with confidence, WealthDirect helped client lead in the game of wealth creation.

RAI

VIPIN BHUTANI

SHEKHAR

Incepted in 2011, WealthDirect has stood its ground by put ting into effect the years of experience gained by the found ers of the company - Vipin and Shekhar, the Directors of WealthDirect, have devoted their Financial management skills which focussed on Risk Management and have Expe rience managing through Several market cycles – Recession, Recoveries and Multiple up & Down trend. Their Blended approach allows Investor to take advantage of uncertain & Evolving Market. With their Unique Behavioural Finance Methodology they try to Minimise the Emotional aspect about investing and apply a tactical approach with a goal of Reducing Volatility while Delivering consistent Long Term Return.

They strive to provide their clients a tailored Solutions that suits their specific needs. They add a human touch to the entire process, understanding every client’s financial position, desires, and counselling them accordingly.

THE COMPANY PROVIDES A MYRIAD OF FINANCIAL SERVICES LIKE:

• Investment Solutions

• Mutual Funds.

• Tax Advisory Solutions.

• Insurance & Protection Solutions

• Retirement Solutions

• Child Education Solutions

• Fixed Income Solutions.

DIGITAL BECOMES MAINSTREAM

Covid has turned out to be the biggest digital transformation in India , WealthDirect (MFD) has been focused to be paperless since the day they have started as a result they have been able to take the benefit in such a difficult situation, They were able to transact online for almost all of their investors & utilised the correction as an investment opportunity & helped their investors Rebalance the portfolio with ease at the comfort of their home during lockdown. Since their onboarding process is also online & Simple. WealthDirect team has not faced any issue in on boarding new clients & business activity runs as usual. Vipin Bhutani Said “In this backdrop we believe & realize technology will be the biggest enabler & will decide how fast we can grow & Bring in Maximum Value to investors”.

CONTINOUS INNOVATION FOR CONTINOUS IMPROVEMENT

With innovation being the life blood of successful organisation, WealthDirect uses latest state of the art research tool & capabilities , WealthDirect continuously create superior risk adjusted solutions for its investors.

Wealth Direct makes use of technological advancements like Goal GPS, 3D Personal Financial Analysis, Portfolio X-ray System, FinaMetrica, Risk Profiling System, and so on.

The company’s mission is to increase financial literacy among Indians and make them capable of discerning the difference between a good and a better financial product. The company ensures that the investors get a real time update by tracking & transacting through a single unified login. Additionally, it also offers insurance management, IPO, bond, tax planning and other services that cover the entire spectrum of wealth planning and management.

SHEKHAR STATES, “With the implementation of advanced technologies like Goal GPS and Fina Metric Profiling System, we try to capture the details of the investors and do the work according to their requirements, along with gradually improving our application.”

‘YOU’ COME FIRST

What sets WealthDirect apart is their focus on offering the very best to their clients by understanding their concerns inside and out. The company’s motto is “Involve to Evolve”, which ascertains that the company involves itself deeply with the client’s financial concerns and evolves along with those very concerns.

THE COMPANY IS DEDICATED TO ‘YOU’, WHICH STANDS FOR:

Your Goals

Our Commitment

Unbelievable Wealth Creation

Their consideration of ‘YOU’ as their most valuable investment is what makes them unique. Their basic ideology starts with ‘YOU’, and their only goal is to make ‘YOU’ financially successful. To achieve this, WealthDirect maintains open communication with its clients, and keeps them in the loop through the entire investment process.

ACHIEVEMENTS AND FUTURE PLANS

From tax reduction strategies to retirement plans, WealthDirect helps its clients through every possible financial management process. To every client they promise from the very beginning of the relationship an authentic and unbiased expert opinion along with relevant knowledge and guidance around their current financial situation and their goals. They keep their clients aware of current trends and actual scenarios of the industry.

For their future prospects, the company has plans to work with a digitalised Financial Planning model, and aims to grow the business across the boundaries. WealthDirect has been showered with recognition and awards since its inception, some of which include:

• Recognized by Hindustan Times and various magazines for outstanding performance and CSR activities

• 2015 – Prosperity Advisor Award 2015

• 2016 – Upper Crust Award 2016

• 2017 – Among India’s 25 Most Promising Financial Consultants By Consultant Review Magazine

• 2018 - Emerging Fintech Startup 2018 By Insight Success Magazine

• 2019 – Consultant of the year 2019 By Business Connect Magazine

The company is evolving with changing times & is growing leaps & bounds, the team approach remains simple & professional. It is safe to say that wealthdirect is poised for further growth in the years to come. The company has laid out solid expansion plans for the future to increase their visibility across various Indians cities by continue to improve on continuous basis wealthdirect is striving to realise their vision of to be among the leading Financial Services companies in India.

TOP 10

FUTURE BUSINESS IDEAS

that will thrive in

If someone wants to start a business they will look into the future. What business has potential and what will be in demand? Any business owner will be primarily interested in the potential for growth that a business idea offers. This is because he or she would want the company to develop, grow, and rule the market by giving customers what they want, updating them periodically, and staying up to date. Due to a number of factors, including increased international trade, government stimulus, and India’s general status as a strong developing nation, the Indian business landscape is ready to expand in a number of directions. The majority of business entities pay close attention to how they plan, create, and introduce goods and services that consumers in the market currently need. As a result, the company’s brand will gain more consumer trust and credibility, and the number of loyal customers will grow. But as the years go by, it becomes clear that business concepts are being altered in line with shifts in consumer behaviour and technological development.

In this article, we discuss Top 10 Future Business Ideas that will thrive in 2025.

• Content Marketing

• Virtual education/online training

• 3D printing

2025

• Mental Health and Marriage Counselling Business:

• Automobile Charging Station

• Outlets for Fast Food and Delivery

• Internet of Things (IoT Industry)

• Company for Biometric Sensors

• Virtual Reality (VR)

• Veterinarians

Let’s get a brief on all of them.

Content Marketing

This industry has recently experienced significant growth due to positive inclinations and increased attraction. It entails duties like posting blogs, videos, SEO-friendly content, quick summaries, articles, papers, web content, emails, and others. It requires analytical reasoning, effective communication, adept research skills, and a creative viewpoint. It’s interesting to note how popular digital platforms are right now. The internet becomes a permanent place. Whatever is posted stays in the conversation somewhere. As a result, the content is essential to involving, engaging, and fostering communication between individuals. It turns into a space for inquiry, representation, and creativity. There are many subcategories within it because the content varies depending on the target audience. For instance, a blog focused on leisure

might need more imagination in its styling. An article on something so specific as computation might call for someone who is more analytically knowledgeable about the subject. As a result, it provides opportunities for those with multidisciplinary backgrounds. Additionally, it gives them a completely new platform to apply their knowledge and skill set. Certainly, it is among the Top Business of 2025.

Virtual education/online training

Due to the epidemic, almost all colleges and universities now offer online courses, so it’s imperative to learn more about them. The conventional educational model might not be effective. Classrooms have changed over time, going from four-wall rooms to four-sided computer screens.Because everyone now has access to the internet, people can now thoroughly research their interests. So why not adapt to the outside world as well? For instance, 30% of higher education students in the US select at least one online course based on their interests. This expands young people’s options for starting a business by allowing them the freedom to make their own decisions and select from a variety of systems.

3D printing

The 3D printing business is one of the Top 10 Future Businesses in India. The idea behind the business is to produce goods with inexpensive printers. It offers people entertainment and value. Because it is only affordable to a certain population segment, people are constantly sceptical. It differs from the laborious, methodical processing that takes place in factories, which has its own set of issues. 3D printers can produce sinks, microsite models, spare camera parts, and other complex design types. This company has sparked controversy in the market all over the world. Prices have decreased over time to serve a wider range of audiences, businesses, and clients. The price has a significant impact on the features and specifications that one is looking for.

Mental Health and Marriage Counselling Business

Since mental health has the capacity to both initiate and promote physical health, it is now widely acknowledged that mental health is at least as important as physical health in the context of health. This is among those Businesses That will Grow in the Future. Psychologists and therapists are working harder than ever to assist people and help them overcome problems like depression, anxiety, panic attacks, and other worries. Due to the desire of both parties involved to achieve their own success and fulfil their aspirations, marriages are also experiencing greater difficulties than ever before. Therefore, they need professional guidance so that they can come up with solutions and stick together. The demand for these businesses is rising as more people realise how important and helpful counselling is to couples and society both before and after marriage. If there is a high demand for the same now, then this will only continue to rise in the future.

Automobile Charging Station

The advancement and market expansion of electric vehicles will become more significant as time goes on, which will benefit consumers as well. The adoption and use of electric vehicles is one significant step in the transition of more people to a sustainable way of life. Even developing nations like India are embracing electric vehicles, demonstrating to us that this is the real future of transportation. As a result, boycotting gas stations and installing charging stations for

these cars would be a smart business move that everyone should adopt. Furthermore, by setting this up, you are expanding your business opportunities not only for the present but also for the future, which is untapped in this market. Because there are fewer or no charging stations available, millions of consumers are on the fence about switching to electric vehicles, which expands the market for these vehicles.

Outlets for Fast Food and Delivery

If you have a talent for cooking, this is a reliable, lucrative industry that is always in demand. Franchisees are in charge of daily management and operation of their businesses. Franchisees are compensated with support, marketing, and a tested restaurant concept.

Internet of Things (IoT Industry)

It is a sophisticated technological method for exchanging data and information using tools, sensors, software, and digital devices. Human-to-human or human-to-computer interaction is not necessary. Since the pandemic, this sector has experienced tremendous growth. This company can efficiently provide people with control and comfort while also having limitless potential. People benefit from its simplicity of connectivity with smartphones and home appliances, which gives them a feeling of effective comfort. For example, ordering takeout or a meal to comfort ourselves immediately has become customary due to our habits. But at one point, it seemed novel and difficult. The business may involve a variety of markets and industries during periods of transformation. Interactions are productive and mutually beneficial as a result.

WCompany for Biometric Sensors

Biometric sensors are those that can recognise a person’s retina or fingerprints to identify them specifically. Due to the growing demand for greater security measures and the Indian government’s support for Internet of Things (IoT) technology, it won’t be long before biometric sensors are integrated into every product. Selling the sensors to businesses that integrate them into goods or services results in an excellent business concept. Due to the increasing use of biometric sensors by multinational corporations, this business has the potential to be very lucrative. One of India’s successful futuristic businesses has already begun.

Virtual Reality (VR)

Commercial VR technologies have sparked an innovation boom, and a wide range of businesses are looking forward to the potential of VR in 2022 and beyond. Inexactly in this way will the future be impacted. Gaming and headsets are frequently linked to virtual reality. Virtual reality, on the other hand, is a technology with real commercial potential. In order to increase productivity and efficiency, more and more businesses are coming up with creative ways to integrate virtual reality (VR) into their everyday operations. Although virtual reality (VR) has primarily been promoted as entertainment, it also has important business applications. It can be applied to test a product or to boost customer loyalty. When creating a rich customer experience and promoting your goods and services, virtual reality is effective.

Veterinarians

These days, there are more and more people who own pets. Additionally, farming and the use of animals for various industrial applications and other agricultural purposes are both growing. As a result of all of this, compliance with the health requirements for these animals is under close scrutiny because they have been made legally enforceable. And because all of these owners—domestic or commercial— are concerned with maintaining and ensuring the health of their pets and assets, this is expanding the opportunities for veterinarians. Families, single people, and even couples are adopting or purchasing animals to raise as pets. The grooming, training, and regular checkups of these animals are also important to them in order to maintain their long-term health and quality of life. They are frequently taken to the veterinarian for procedures or other actions aimed at prolonging their lives. Moreover, this is enabling entrepreneurs to expand their businesses in the upcoming

market.

In Conclusion

The business that we suggested here is based on current trends that have huge potential to grow in the coming time. Apart from these top 10 businesses there are other industries which will boom and hold a great potential to give the most profitable businesses in 2025.

FAQs

Q.1- What are the top businesses that will grow in the future?

• Content Marketing

• Virtual education/online training

• 3D printing

• Mental Health and Marriage Counselling Business:

• Automobile Charging Station

• Outlets For Fast Food and Delivery

• Internet of Things (IoT Industry)

• Company for Biometric Sensors

• Virtual Reality (VR)

• Veterinarians

Q,2- Which industry has a bright future??

The tech industry, including Google, Apple, Microsoft, and others, is home to some of the most coveted employers on the planet. As you may have already heard, the tech sector is experiencing tremendous growth. Hence, the tech industry has a bright future.

Q.3- Which business will be most profitable in future?

1. Outlets for Fast Food and Delivery

2. Virtual education/online training

3. Company for Biometric Sensors

4. Virtual Reality (VR)

5. Internet of Things (IoT Industry)