MEET SRINIVAS RAO & BHASKAR SINGH

Digital Marketing Leaders Taking Over The Global Marketing Space

Digital Marketing is one of the broad, complex and powerful segments in this era. With continual technological advancements, there are a plethora of options for ambitious entrepreneurs to carve out a career in digital leadership. Before 2020, digital leaders in marketing around the world were generalized to strategizing and executing with their knowledge and resources. Even though they looked at ideas and situations with a fresh lens and worked on them with creativity, analytical outlook, problemsolving skills and patience, 2020 turned everything upside down.

To deal with the changes, the digital marketing world is demanding multihat-wearing leaders. And its emergence has reached India–an economy constantly reinvented by digitization. Within this economy, in the bustling metropolis, Kolkata is a leading digital marketing agency scaling the growth of the Indian Digital Marketing space. We are talking about Proclivity Digitech. Helmed by two passionate leaders, Mr. K Srinivas Rao (Founder and Director) and Mr. Bhaskar Singh (CEO), the company is known for topnotch digital marketing solutions to clients worldwide.

Donning The Hat Of Global Leadership

In 2018, Srinivas founded Proclivity Digitech with a tunnel vision - to create the perfect digital agency primarily catering to SMEs and MSMEs. And his vision picked tremendous pace sprouting branches in Australia, New Zealand, Canada, and the USA. Srinivas’s incorrigible vision also inspired Bhaskar to join him on board. Since he joined the board in 2020, the Company has never looked back. Within 4 years, it has served and satisfied over 500 B2B clients worldwide. Its clients come from diverse segments: Architecture, Builders, Restaurants, Takeaways, Automobiles, Food, Non-Profit, Medical Services, Insurance, and Application Development for Large Retail, Grocery and Delivery Stores.

““We have worked with brands like Kodax, Techfairy, Kiwi Tint, Indian Tadka, Maihan Middle Eastern Supermarket, and more,” says Srinivas.

His idealistic purpose enthralled a slender set of people, and they banded together to achieve this magnificent goal. Eventually, the small cadre expanded into a group of specialists dedicated to offering tailored solutions. They understand the endeavours businesses face in these unannounced transformations; hence, they ensure an uncompromised quality in every delivery. Keeping the focal lens on building relationships, the company has showcased its sustainability through business intricacies and novel challenges. Proclivity Digitech also has a partner company called Web Maniacs LTD, based out of New Zealand.

Proclivity Digitech’s global stance is not an overnight success. While it has established a global footing in 4 years, it was irrigated by the dedicated efforts of a like-minded team and two passionate leaders. In the beginning, Proclivity Digitech was just an idea, but today it has notable presence in the market. Srinivas has over 15 years of industry expertise and a flair for

K. Srinivas Rao Founder & Director

developing and implementing effective strategies that assist businesses and employees achieve objectives. He is an inventive thinker and is proficient in identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms.

Bhaskar is a certified six sigma green belt with many feathers on the cap. He has donned many hats in Global Magnates like Wipro LTD, Dell International Services, Hughes Software Solutions, etc. He has over 20 years of diversified experience in Customer Service, Sales, Delivery and Profit Centre Management. Leveraging their experience and knowledge, the leaders aim to double the company’s sales operations by the end of 2022, generating a USD 50,000 revenue per month.

Constantly Sharpening The Edges

Proclivity Digitech is on a mission to lead its domain, not follow. With that aim in mind, it continuously assesses itself and its competitors’ forte, identifying spots to fill and enhance. Its forte lies in two things: cost-leadership strategy and incorporating competitive advancements. Nowadays, customers are price sensitive and seek the best at the lowest price possible.

“And we provide our clients with top-notch digital marketing services at prices that most businesses cannot match,” adds Bhaskar

Second, the constant lookout for innovations. As a one-stop digital marketing firm, it uses Angular JS, Backbone, Codeigniter, CSS3, Drupal, HTML and others. Innovations are one of its USPs, and the right tools help create ‘Think tanks’ to help customers achieve their corporate goals.

While the resources help clients achieve business success, it’s the culture - that empowers relationships. To put it another way, the confluence of innovations, a welcoming work climate, an in-house team of experts, and innovative digital marketing solutions makes them a cut above others. And the clients’ faith and positive testimonials say it all. Many clients have appreciated them saying, “Great and professional attitude, and they even completed the project on time.”

Always An On Go Mode

By constantly nurturing its prowess, Proclivity Digitech aligns itself with the market and its opportunities. “Our focus is to provide a 360° solution, including online branding, advertising solutions and other creative services,” says Srinivas, The experts-on-board work on the latest technologies to generate the best results in the least time. And every project is strategized to achieve desired results that align with the market and trends. Clients are updated at all times to ensure nothing stops their growth. The company builds a familial relationship with its clients. Every project starts with understanding their needs, and a customized strategy is implemented for execution. The entire process is wrapped in consistent and fast customer service.

The practice of staying aligned but innovative has helped it implement many novel marketing strategies and use new methods to market their offerings. “Everybody loves to hear a story – and this is what we do to market our services,” shares Bhaskar. Proclivity Digitech publishes narratives of client dealings – how it has helped a client achieve their desired goal within a tight deadline. This also helps it better connect with its global audience.

The efforts are tantamount to in-depth R&D. Being on the cusp of innovative solutions, in-house research & analysis helps it improve, be it new products and services, processes, or new ways to interact with clients. It helps in growing the business and continually generates better outcomes for clients. It helps in conquering novel challenges, like COVID-19. As soon as the Pandemic started spreading, Proclivity Digitech deployed its crisis management plan - one that addresses employees’ well-being, brand reputation, finance management, supply chain, and legal issues that the crisis may trigger.

Strong And Enjoyable Culture

A company’s culture is one of the most striking features that set it apart from the crowd. Lending credence to this, Proclivity Digitech is looked upto for its team’s positive attitudes and actions. Its embellished management style empowers teamwork, transparency and authenticity amongst all. It encourages team members meaningfully to boost and align their performance with the company’s culture.

Srinivas says, “We understand the need for keeping the team engaged, especially how it can complement the company’s growth.”

The Next Level

Creating a resounding global presence within 4 years is not an achievement to be taken lightly. Proclivity Digitech has championed the pandemic and is battle-ready for the future. The Company plans to set a higher standard for its services as well as work culture while expanding its geographical footing. It’s focused on building better relationships with its employees and powering their decision-making abilities to help clients grow at an exponential rate.

“We will keep moving forward while constantly improving our customer support,” promises Srinivas.

Concluding With A Throughtful Note

“To prosper as a leader, you must first learn from and connect with other leaders. Find a mentor who can guide you and assist you in learning from mistakes so that you can minimize the former and increase the latter in your own pursuits. Finally, build a team of youthful talent whose creativity aligns with your business.” – Srinivas & Bhaskar, Proclivity Digitech