The Leader Behind an Admirable company 2020 by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Only 5% B2B buyers believe content they receive showcases thought leadership. If done right, content marketing contributes to pipeline building for 61% companies.

70% companies have outsourced their content development & marketing to expert agencies.

HAVE YOU OUTSOURCED YET? At ThoughtStarters, we specialize in content strategy, content design and content marketing through which we help compabies position themselves as thought leaders in the market. We work with medium and large size organizations primarily in the technology, consulting space. Few of our clients include WIPRO, PEARSON, L&T, HCL INFOSYSTEMS, BRILLIO, MAVERIC SYSTEMS, LATENTVIEW AMONG OTHERS. Our services encompass:

STRATEGY

RESEARCH

LIST BUILDING

CONTENT CREATION

MARKETING

W E H AV E B E E N R AT E D A S T H E

"BEST CONTENT MARKETING AGENCY IN INDIA" BY CV MAGAZINE. Talk to us today to boost your content marketing eï¬&#x20AC;orts! Call or mail

9945276596

info@thought-starters.com . For more information visit

www.thought-starters.com 2

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Editor’s Note

“Inspiring others to learn more, work more and be better than themselves qualifies a person as a true leader” We’ve often heard the line, “A Company is as good as its leader”. The phrase justifies the ingenuity and endeavours a leader puts to grow his/her business. In the Indian business space, renowned personas like Late. Dhirubhai Ambani, Mukesh Ambani, Ratan Tata, Lakshmi Mittal and many more have laid down trendsetting paths, on which many entrepreneurs have built their entire empire. As an editor, I am an adherent of leadership stories as it helps me to understand the aspects a leader needs to address. In my years of experience, I’ve worked in various verticals, of varied sizes. During this period, I’ve seen that people often recognize showmanship, popularity or fake power as leadership, but in reality, these traits subside the essence of leadership. Leadership is about accomplishing goals, not through supremacy rather a collaboration of like-minded individuals. A great leader is one who values ideas, teamwork and favours mentorship over dominance. Another quality of an efficient leader is the acknowledgement of individual efforts. Employees are the turnkey assets and recognizing their efforts, with simple sources of satisfaction encourages them, for the betterment. Leaders may not showcase control, popularity or other extravagant features, but what they do show is a set of skills to bring people from all walks of life under one umbrella and make their individual goals a team goal. In our upcoming, edition “THE LEADER BEHIND AN ADMIRABLE COMPANY TO WATCH IN 2020”, The Innovative Zone Magazine is proud to feature the leadership journeys of various entrepreneurs, whose motivations, comprehensive mindset and innovative approaches have laid trends for others. This time in our Cover Page, we’re featuring Skynet Experts Pvt. Ltd. Established in 2019, Skynet has leveraged on disruptive technologies like AI & ML to devise conclusive assessment solutions for screening talents for companies. Besides this, what truly qualifies Skynet’s brand image is its accomplished leadership panel. Skynet is led by, seasoned professionals mostly from the IT-sphere. Each leader is well-nutured with the qualities of a leader and plays an instrumental role in maintaining a harmonious work culture. Within a short span, Skynet has built a significant presence in the market, with respect to comprehensive solutions and a moving work environment. Innovative Zone has always brought innovative approaches and the inventions of the generation in the spotlight. We believe that leadership can’t be measured, with limits rather the consistency on puts to grow and evolve. Based on this, we are featuring the entrepreneurial stories of several leaders and inhouse articles to kindle the leader in you. In the light of present transgressions, only those adaptive to innovations can grow. We certainly hope our articles are feeding your need for knowledge. Thank You! Indranil Roy Editor, Enlighten the world with innovation

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Business Head Ashish Kumar

Corporate Team Rahul | Vikash kumar

Co-ordinator Sunaina Gupta | Harish Kumar

Data Research & Analysis Nand Kumar Jha | Satyam Tiwari | Karan Khurana

Finance Team Monika Aggrawal | Gourav Singhal

Circulation Team Sonia Tiwari

Creative Director

Corporate Office

Ashutosh Ojha

507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

Creative Team Rajat Pathak | Reena Kumari | Chandan Sharma

Legal Affairs Mukesh Kumar

Registered Office

Human Resources

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@innovativezoneindia.com

Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright ÂŠ 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

We are also available on:

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

COVER STORY

DR. RAJESH JOSHI

SKYNET EXPERTS PVT. LTD.

Chairman & Maninging Director SKYNET EXPERTS PVT. LTD.

THE SUCCESS STORY OF A LEADING WOMEN IN SCIENCE KIRAN MAZUMDAR SHAW

18 20 6

CLASSIC CAR RENTAL SERVICES PVT. LTD.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

ENTERTAINMENT SPORTZ

5 BEST SCIENCE BACKED WAYS TO RELIEVE STRESS AND RELAX

HORIBA INDIA PVT. LTD.

PRIME LEGAL

THE DIFFERENCE BETWEEN SUCCESSFUL AND VERY SUCCESSFUL PEOPLE

ROSOTEL CONSULTANCY, BONG MOYRA, TRIO VENTURES

22 24 28 30 32 34

TABLE OF

36 38 40 42 44

SECEON INC

TOURISM

VAASIST BUSINESS SOLUTIONS LIMITED

NATURAL FAT BURNER: FOODS, & SIDE EFFECTS

WHY ENTREPRENEURS NEED TO BE GOOD MANAGERS & GREAT LEADERS

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

DR. RAJESH JOSHI

Chairman & Maninging Director SKYNET EXPERTS PVT. LTD.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

COVER STORY

SKYNET EXPERTS PVT. LTD.

Delivering exemplary technology-based innovative online assessment to the clients

oday, online assessment has become quite effective to save a lot of time and money for the companies in the recruitment procedure. Such assessments take the least amount of time and are accessible from anywhere and any device. The online assessment facilitates reduced administrative burden and automates test assembly tools. The costeffectiveness and flexibility offered by this mode have converged the focus of most of the companies towards this domain. There are several service providers in this sphere, but only a handful of them offer credible solutions. Skynet has ascended heights with its exclusive offerings in the software development and online assessment domain. Incepted in the year 2019, the firm has carved a niche for itself by rendering out of the box solutions to its diverse clientele.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Skynet Experts Pvt. Ltd is a platform that offers a technology-based innovative online assessment. With the expertise in screening adept talent, they ensure the formulation of growth opportunities for an organisation. The Artificial Intelligence-based tools help the Company to assess the talent and assist their clients to select a perfect workforce that will act as a business catalyst for the organization. The experts of the company encompass a highly professional team with decades of experience in technology, management, skill development and evaluation field. Skynet serves the leading universities, skill universities, states and competency councils in the education sector. Recently, they have established a record in the

Asia Book of Records and India Book of Records by evaluating 3000 candidates in a single day - 15 July 2019, on World Skill Day. The forte of the company could be well understood by the fact that it can access more than one million applicants via its online assessment platform. Skynet has conducted assessments in more than 15 states and certified 3.5 Million candidates across more than 12 sectors with Sector Skill Councils that include agriculture, telecom, sports, rubber, domestic sector skill council. They are also in close collaboration with the Mega player MNCs under RPL Project( Recognition of prior learning) and serve the organization as recruitment partners. The Company ensures to

offer an array of services in Online Learning, Assessments, Business Consultancy, Proctoring and Product developments. Their expertise lies in churning out the ideal candidates who can prove to be a beneficial asset to any organisation. The Chairman and Managing Director, Mr Rajesh Joshi states that it was the utmost desire within him to pioneer the business world with an innovative offering. His inner drive allowed him to continuously strive towards formulating a unique and better-performing product. His mission was converged on to make a significant contribution towards our society by adding value to the life of the people.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Dodging the COVID-19 pandemic

With the outbreak of the Coronavirus pandemic , it became quite clear that our social and economic lives are not going to be the same. This pandemic has paved its way to a new normal. Mr Joshi states that it has demonstrated the significance of digital collaboration in a time of global self- isolation. This pandemic has put forth several opportunities to learn and adapt according to the changing scenario. The businesses are forced to reform the business models for long- term resilience. Acknowledging this scenario, Skynet has ensured to diversify assessment services to online learning solutions and other tech- based projects. They have converged their focus on customer retention, quality of services and value orientation. The business operations of the firm have been transitioned towards a new way of performing via keeping the meetings short, crisp and sharp.

Ensuring client’s contentment

Skynet Experts have played a pivotal role in reframing the entire business model of conducting the assessment and certifying the candidates. Maharashtra State Skill Development Society(MSSDS) and Maharashtra State Council of Vocational Training (MSCVT) have been most responsive to Skynet’s offerings. About this context, Mr Joshi says,

“

As it is known fact that your customers drive your business, which is why it’s so important to note how they interact with your brand. I think it is not just reaching out to them when you want the business with them, but we continuously show them our presence as we are a solution offering company, this is how I think our customers connect with us as a brand. It is all about trust and availability for them always.

Differentiating factors

”

The uniqueness of the firm is innovative ideation only. It is not

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

a cakewalk to own a business, though it is very appealing to be your own boss. It takes a lot to turn a passion into a career. Mr Joshi asserts, an innovative idea, a right talent, network building and lots of hard work is the ‘secret sauce’ to the success of any business venture. All of the mentioned aspects in the above premise have helped the Company to ascend the heights of success gradually. When questioned about how do the team ensures implementation of any innovative solution, Mr Joshi states that he encourages the employees to work in a collaborative manner in the first place. It can assure that ideas are shared along with responsibility and credit for success. Definitely, not every idea is great but it doesn’t mean a person should be ridiculed for thinking out of the box. The management of Skynet respects the ideas tossed by the employees. The open work culture of the firm encourages the employees to put forth different notions in regard to the business. This flexible approach keeps the spirit of the workforce high for a major period of time. The Company firmly believes the ideology that employees are the foremost assets that need intense attention. Management is always ready to entertain any question or query of the employees in regard to anything. The efforts and hard work of the employees are not ignored or taken as granted. Keeping this in mind, the Company gives a free hand to its employees. The business operations are always conducted with transparency and honesty alongside giving a free hand to the employees. It is of utmost significance to maintain trust among the members of teams for the betterment of any organisation. This open work culture has contributed to the growth of the organization in leaps and bounds.

Insights on leadership

Mr Joshi asserts that a good leader has to have a disciplined life. Be it the professional or personal life, discipline can help anyone be an effective leader who can be an inspiration to the people around

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

him. One must acknowledge the responsibility of the job, one has been assigned to hone the leadership skills. Avoid piling up yourself with more than what you can handle. Rather, one can just perform any task by utmost dedication and hard work to excel in any domain. A true leader must not be afraid of yielding control to another person according to the circumstances. As a leader, it is essential that one takes criticism with a sense of optimism to make it in his favour afterwards. One must constantly juggle one’s mind to evolve as a better performer. It is equally crucial to value and respect the other team members. To earn exemplary recognition in any domain, one must develop awareness to recognize the opportunities that are overlooked by others. Be a curious learner, inspire others and empower your teammates!

A token of advice from the desk of the Chairman

“

We are mostly influenced by the environment and our attitude. Environment and attitude are two inseparable entities and they influence each other . But the attitude of a person exerts more influence on the environment. Though, we are responsible for moulding the ecosystem in which we live, we always find it difficult to break the inherent barriers of development, thereby becoming the prisoner of the surrounding in which there is the creator. But the attitude of man is not permanent, it is ever-changing. Man, in his attempt to improve, constantly endeavours to conceive new and creative ideas, and indulges in experimenting on them. So, we should constantly look towards changing our attitude. This process leads to changed attitude and the changing environment and further gives us wings to fly up in the horizon and achieve our dreams. Rajesh Joshi( Chairman & MD)

”

A glance at the future prospects

The mission of the Company is converged on to unlock opportunities through education for the workforce in India. Their efforts are committed towards the development of the key aspect of our country i.e. Women and farmers. The upcoming projects of the firm are focussed on Women Self- development and entrepreneurship. Skynet will be conducting several women self- defence programs and women entrepreneurship programs in different parts of the country. They are about to launch an online portal focussed on self- help groups and farmers based upon the framework of Atmanirbhar Bharat, the vision by our Prime Minister. On 15th Aug they have launched the online job and entrepreneurship portal for all the blue and grey colour job roles in the name of Rojargar khoj, they will be conducting programs to empower tribal and rural population. Mr Joshi states,

“

As the Government of India is fostering several international collaborations with developed and industrialized countries, we at Skynet are also planning to expand our reach to Nepal, Malaysia, Thailand and Middle east to bring in best practices and deep local knowledge to each of its engagements, through global alliances and partnerships.

”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

SUCCESS STORY

THE SUCCESS STORY OF A LEADING WOMEN IN SCIENCE

KIRAN MAZUMDAR SHAW When it comes to the biotechnology industry in India, the only trustful name that comes to mind is Biocon; driven by a vision that focuses on enhancing global healthcare through innovative and affordable biopharmaceuticals. A woman can create inspirations in all walks of her life, here India’s richest self-made woman who founded India’s largest biopharmaceutical firm – Biocon. Kiran Mazumdar-Shaw, a highly respected businesswoman, she is the Executive Chairperson, Founder, and Managing Director of Biocon Limited. The firm has been successfully ventured into the lucrative US biosimilars market, catching the attention of investors. The impact Ms. Kiran has made as a leading woman in science has made her a role model in India. With her efforts in growing this firm, she has made Biocon India’s largest and fully-integrated, innovation-led biopharmaceutical company. Kiran Mazumdar-Shaw is committed to serving justice in the field of healthcare through access and affordability as she focuses on pursuing a path that makes a difference to billions of lives globally. She has shaped a highly successful entrepreneurial story by building Biocon and making outstanding contributions to life sciences and research which drew global respect for India. As a global influencer, Ms. Mazumdar-Shaw is ranked among ‘World’s 25 Most Influential People in Biopharma’ by Fierce Biotech, Forbes magazine’s ‘World’s 100 Most Powerful Women’ and Fortune’s ‘Top 25 Most Powerful Women in Asia-Pacific’. She has been recognized as the only Indian on Forbes, in the list of ‘World’s Self-Made Women Billionaires’. She has been featured in ‘The Worldview 100 List’ of the most influential visionaries by Scientific American magazine and named among the ‘100 Leading Global Thinkers’ by Foreign Policy magazine. She has been ranked No.1 in the Business Captains category on ‘Medicine Maker Power List’ 2018, an Index of the 100 most influential people across the globe in the field of medicine, where she has been among the Top 10, consecutively since 2015. Most currently, she has been selected as a full-term member of the Board of Trustees of the MIT Corporation, USA. As a recognition of the inspiring achievements, Kiran Mazumdar-Shaw has received numerous desirable awards, honors and titles, both national and international. She has even received national honors like Padma Bhushan in the year 2005 and Padma Shri in the year 1989 along with International Recognitions as following: • Winner of EY World Entrepreneur of the Year™ 2020 Award • Order of Australia, Australia’s Highest Civilian Honour (2020) • Chevalier de l’Ordre National de la Legion d’Honneur (Knight of the National Order of the French Legion of Honour), France’s Highest Civilian Award (2016) • AWSM Award for Excellence, The Feinstein Institute for Medical Research, U.S. (2017) • Othmer Gold Medal, Chemical Heritage Foundation, U.S. (2014) • Global Economy Prize for Business, Kiel Institute for the World Economy, Germany (2014) Adding to her formal qualifications as a brewmaster, Ms. Kiran Mazumdar-Shaw holds an honorary degree from numerous prominent International Universities. She has devoted herself to research infrastructure and scientific talent intending to construct a deep R&D-based biotech firm.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

CLASSIC CAR RENTAL SERVICES PVT. LTD. AN INCOMPARABLE COMMUTING SERVICE PROVIDER SERVING THE CLIENTS WITH UTMOST CREDIBILITY In metropolitan cities, a large segment of the office-going population works in dynamic shifts. If meeting with the clients and keeping track of the project deadlines are not enough to make them cranky and frustrated, then waiting for public transport to reach the office premises, do away with the rest of their peace of mind. Now, many organizations have understood the need for appeasing their workforces for better productivity. It could be ensured by offering a worry-free transportation system to the employees. This realization has stirred high-demand of commuting service-providers. Now, we can witness numerous business venture being commenced in the relevant domain; promising best-in-class services. But, as an organization, it is a huge responsibility to find a reliable service provider who can assure the security of its workforce. Classic Car Rental Services Pvt. Ltd. pioneered the domain in the year 2014, carving a distinct niche for itself in the commuting services arena.

AN OVERLAY OF THE COMPANY

Managed by the adroit team of professionals offering ground transportation, Classic Car Rental Services Pvt. Ltd. is catering endto-end model to its B2B clientele. It is a bootstrapped entrepreneurial venture that has excelled the graph of growth at over 200% per year. Proving its forte with over 2 decades of domain experience, they are managing the diverse client base across 55+ cities. Headquartered in Gurgaon, it is ensuring seamless service delivery process with minimal human involvement. The progressive organization has extended its business

operations into various verticals such as Business Rentals for Executives, Long Term Rentals for Decision Makers, Managed Service Model for complete peace of mind, Advisory Services to achieve optimized costs, Employee Transport of Happy Colleagues, One /Both way outstation for Executives and Event Planners for Team building.

UNVEILING THE INCEPTION STORY

The exceptional entrepreneur, Kshipra Jha, the Co-Founder, commenced this venture by addressing her passion for mobility. It all started as a part-time business operation as she mothered a baby too! Initially, she commenced the operations with 4 cars but with assured quality standards. She paid intense heed on hiring highly -professional chauffeurs as they are the backbone of the mobility businesses. Gradually, escalating the heights of success, the venture expanded its horizons.

Today, they own a fleet of over 100 cars and 500+ attached vehicles across the domain. She acknowledges the fact of being in the service industry that absolutely depends on human interactions. The organization has ensured growth in favour of the first touch point chauffeurs in leaps and bounds only. Kshipra has mothered two children. Her elder son is a confident 10-yearold whereas second is a 6-year-old growing child that needs a lot of time, energy and nurturing i.e. Classic Car Rentals. According to the prudent entrepreneur, â&#x20AC;&#x153;The journey of motherhood and entrepreneurship is very much similar. I have ensured raising my first born with tireless love and compassion. My second child also needs immense care and attention to grow well. I wish they both continue to flourish and live long healthy and prosperous lives.â&#x20AC;?

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

travel experience. The Company fervently boasts off the quality of vehicles offered from their end, along with the well-trained chauffeurs possessing English-spoken skills. Their fortes are allowing them to excel in the relevant domain and emerge out as a leading player. The team of Classic Car firmly believes in the need for developing innovative solutions in the business world. Comprehending this scenario, Kshipra states that it is imperative to reinvent the business solutions to sustain in any domain of functionality. Innovative ideas and improved strategic approach can help any business venture to stand out of the crowd. As a virtuous businesswoman, she believes that all her achievements so far, are due to the clear emphasis on the core values infused in the work culture of the organization.

KSHIPRA JHA Co-Founder

SANDEEP SAPRA Co-Founder

Addressing the kind of work culture instilled in the Company, the Co-Founder states “The workplace of the Company is an extension of the family culture. We believe in establishing a foundation of trust and cultural promise to unite each team member in a way that they put their wholesome efforts altogether to achieve maximum growth and significance in the workplace, marketplace and personal space.”

A BRIEF ABOUT THE KEY OFFICIALS •

The Co-Founder, : Kshipra is an MBA and her experience varies from the Car Rental to Hospitality and Media. She is one of the few successful Women Entrepreneurs engaged in the Car Rental Industry. Kshipra has worked with reputed brands like Taj Group of Hotels, JW Marriott, Hertz, Sixt, TV Today network , etc. Her strength lies in building strong relationships which has helped build an ecosystem that encourages people and business to develop and thrive. She has been instrumental in layering the foundations for high-performance culture, driving employee engagement and building effective leadership teams. She is converged on creating an appropriate perception of the Brand, PR visibility, and develop a better brand engagement with innovative solutions for the end-users. She is an avid fitness enthusiast and passionate for cooking.

•

The Co-Founder, Sandeep Sapra focusses on developing and implementing processes to achieve the business’ strategic objectives and operational excellence. Guided by the principles of honesty, hard work and integrity, Sandeep ensures success for his clients by working closely with them to transform their transport needs using State-of-Art technology. He envisions to escalate the growth with in the next 12 months in different cities and continue making a positive difference to the Transport Industry by offering the best possible experiences to their clients.

•

Sandeep is an MBA and has worked with leading brands like Lease Plan, Carz on Rent/Hertz, Sixt to name a few. His forte lies in building a strong network and solving customer problems by offering the right solutions.

COPING WITH THE COVID-19 PANDEMIC

In order to ensure safety and security to all of the commuters choosing the Company, exclusive precautionary measures are implemented via its ‘CCC Approach’. Besides providing a comfortable travel experience to its esteemed clients, Classic Car Rental also assures protection from the potential risk of Coronavirus. For making this certain, they have adopted several precautionary measures such as thorough disinfection of the vehicle after each ride, regular conduction of training sessions for chauffeurs, usage of ArogyaSetu App, the introduction of safety medical kit in each vehicle, installation of a safety shield to ensure a barrier between the front and rear seats of a car, etc.

“Every time a client chooses us to commute with, we fret about their safety and comfort, as we would with our next of kin.” ASSERTS KSHIPRA JHA DEFINING THE DIFFERENTIATING FACTOR

Classic Car Rental serves as a one-stop store that provides a complete 360-degree Mobility Solution for all the hassle-free plans of its valued clients. Their well- earned experience of over a decade in the Transportation Industry results in delivering best-in-class

Classic Car foresees a blazing and aspiring future ahead. They are striving to go beyond the client’s expectations, and their endeavours are focused on maintaining long-term relationships with the clients. With the intention to maintain their earned reputation in the relevant domain, they would like to seek better business opportunities shortly.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

Entertainment Sportz

EXEMPLARY EVENT ORGANIZING SERVICES WITH INNOVATIVE OFFERINGS THAT ARE HARD TO MISS

One may wonder what is the significance of event management from a business perspective? To reach out to the masses and enhance your exposure in the business world, events must be conducted regularly. Whereas, dealing with an event could be climbing a steep hill job, if you handle every aspect of it on your own. It needs a lot of strength, time and money to organize a memorable event. Several business ventures are conducted in this domain, but Entertainment Sportz has stood out of the crowd for its exclusive offerings to its valued clients.

KARAN RUGHANI | CEO

As a well-reckoned Event Management Company, they are proud of their own design house. Their highly qualified team has set a benchmark in their standards and quality. They ensure to plan research, deliver, and evaluate every element of an event. Established in the year 2010, it has successfully carved a niche for itself in the domain as a wholesome event-solution offering factory.Its workstations are located

at Ankhleshwar and Bharuch. The dedication of the Company is converged towards making an event a howling success. Their serving style could be summed up with a one-linerâ&#x20AC;&#x2DC;Our story succeeds in making your story brightâ&#x20AC;&#x2122;. The foundation of their surging growth lies in acknowledging the region heritage, values and its new cultural diversity era along with the ability to manage each event with innovative ideas, strong 22

creative concepts and professional management services. Forging ahead as an innovative event management service provider, its fortes are backed by cutting edge knowledge that makes it stand out of the crowd for managing events in the market. The excellent services allied to highly effective delivery involves Corporate Events, Celebrations, Talent Management, Food and Beverages,

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

and Banquets hall services, etc. The exceptional social events conducted by them produce engaging social experiences alongside ensuring that the event reinforces their client’s messages at every touchpoint. The Company creates and produces engaging social experiences and events to connect audiences with their client’s business goals. For any particular event, the involvement of Bollywood celebrities or famous personalities can be arranged by their team effortlessly at the client’s request. The Banquet services offered by them have extended their reach to Wedding Banquet, Corporate Banquet, Seminars, and Family gettogethers.

and pharmaceutical hub. At that time, almost no company offered event management services.

The exemplary firm has put forth a unique service - Talent Management that assists the clients in situations where they need to plan future workforce ahead of time. It comprehends multiple aspects of human capital management, including employee engagement and retention, recruiting new hires, arming the workforce with the right skills, succession planning, and performance management. The Team constantly strives to work with assessments and growth programs for both individuals and teams. The experienced catering professionals well comprehend the taste and requirements of their adored clients and bestow them with comprehensive outdoor catering services to choose from, accordingly.

Acknowledging his entrepreneurial journey, Karan says, “Look at success stories and you realize they all began with an audacious dream and guts,” Setting a small team of 3-4 people, Karan commenced to pursue his passion to create the present-day award-winning Entertainment Sportz, that holds a distinguished list of clientele and notable growth profile in the Industry.

Entertainment Sportz is about to complete 10 years of its state-of-theart services in forthcoming August, and has redesigned its new identity on this episode. It has evolved itself accordingly and now communicates better than before on their vision and mission. For this, the accolades are to be bestowed to Akanksha Chandel, who is a celebrated graphic designer associated with the Company.

Entrepreneurial expedition of the Key Official

Tbe Founder, Karan Rughani began to gauge his genuine potential of event management in tier 2 and tier 3 cities, during his internship with multiple companies. After attaining his degree from Mumbai, he decided to take the plunge and zeroed in on an industrial town in Gujarat- Asia’s largest chemical

Delving into the space of entrepreneurship is hard as one has to perceive such a scope that has not been considered as valuable by anyone so far. At this open but promising pitch, Karan started his innings, and convinced companies to move from their amateur in-house arrangements to professional event planning and management services. The results of specialized innovative services were hard to miss, that caused the list of clients who wished to create spectacular events to grow within the city.

Exclusive vision with superior leadership quality Karan expanded his capabilities by providing turnkey solutions to the clients, at one stop only. He efficiently conducted events ranging from conferences, seminars, training programs to private parties, and services including booking of suitable properties, banquet halls, open lawn party and catering. His insightful integration of resources helped him out to carve a niche for his company, while diversifying his team’s portfolio and maximizing client’s satisfaction. His agile, connected and responsive outlook allowed him to pursue all-year-round business, rather than seasonal projects that were the industry norm. The Founder is well-known for his attention to the minutest detail at creative and operational functions. Alongside this, he is the taskmaster who diligently trains his team to inherit his philosophy of precision, quality and detail in their work style. His ‘mantra’ of planning for the expected and the unexpected circumstances has always assisted the team to deliver successful 23

solutions. According to him, Large scale functions, complex events and near- impossible wedding settings are always managed with an insight, hard work and deep planning. Being discerning in choices and relentless in ideas, he maintains the quality of the overall team’s output from concepts and strategies to innovations and execution, by setting the benchmarks greater than what the customers expect from them. He instils his work ethic into his team and prides them for professional expertise and dedication. “Growth is not a number or a graph but rather an emotion. This is what your customer values about you.” says the Founder

Incredible feats attained so far

The talented dignitary with the pursuit for perfection has bagged many awards in favour of his business venture. His diligent efforts, along with the sheer dedication of his team, has brought the Company under the limelight. Here, we have enlisted some of the accomplishments secured by the Company so far. 1. Best Event Management Company in Gujarat 2. India Leadership Award 3. India 5000 MSME Award for Quality Excellence 4. Nominated in Top 10 Most Promising Event Management Companies in India

The Future Outlooks

They well-recognize that the challenge bigger than reaching a pedestal is staying up there. Entertainment Sportz has garnered clientele and major accolades within a decade, but the Founder is busy working on to leap by taking his services to the international level. He believe, ‘Life is not a chance, it’s a choice’. Taking the risk to bring professional event management services to a small town and succeeding through steady and consistent work, Karan has proved that passion can help you achieve great feats in life. He aspires to put in his foresight and ‘never-say-never’ spirit into launching meaningful and rewarding collaborations with brands, and pave the way into international markets. Moving ahead, the Company is going pan India operations under the Franchise model for which they have also hired Francorp as their franchise consultants.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Lifestyle

WAYS TO RELIEVE STRESS AND RELAX

Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms. Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think. You never need a luxury spa or retreat dinners for relaxing. Each of our stressrelieving tips can get you from OMG to WOW in less than 15 minutes. Try cumulative relaxation Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you. Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once

the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco. Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it. Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone. Indulge in Physical Activity Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress. However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed. When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. Get More Sleep Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep. Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day. One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine. Light a Candle and write your journal Using the essential oils every night or burning a scented candle may help

you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress. Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you. To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help

you enable yourself more and avoid stressful mechanisms. Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• Snack on fruit and nuts • Get yourself a dog • Smile more to less stress • Watch a Comedy movie or thing • Think of Happy Memories… and Don’t Dwell on the Past • Have a cup of tea Drink chamomile tea • Massage reduces the stress hormone cortisol • Walk in the woods Take a walk: Nature • Regular vacations • Get honest with yourself about your job and life • Do an art project – Be creative • Practice meditation and join some yoga • Solve Crossword Puzzles to energize the mind • Add Some Indoor Plants for positivity • Express Yourself by Writing • Join a religious community or go to religious temples weekly • Spend Time with Friends and Family • Chewing gum • Engage in physical intimacy • Dark Chocolate: a delicious stress reliever • Aware mindfulness • Fix your diet and supplementation • Play video games of your choice • Schedule time for emails. • Music: Listen to Soothing Music • Laugh Out Loud – Spread smiles • Reduce the use of cigarettes, alcohol, and drugs • Talk to someone – Go out with friends • Schedule time to recharge: proper sleep • Write your stresses out on paper: Journal • Indulge in some light reading- daily reading

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Enlighten the world with innovation

INDIAâ&#x20AC;&#x2122;S FASTEST GROWING BUSINESS MAGAZINE

NEVER MISS OUR EDITIONS Follow us on

Innovative Zone offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Innovative Zone for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. ________________________ dated ___________________ of Rs. ________________ of

bank

____________________________________

Branch

______________________________________________

drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME ______________________________________________ Company Name ___________________________________ Designation _____________________________________ Address____________________________________________________________________________________________________ ______________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________

Email (Required*)___________________________________________

Age in years ________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ____________________________________________________________________ How did you come to know about Innovative Zone? ____________________________________________________ Now you can also subscribe through credit card: visit - http://www.https://innovativezoneindia.com All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 507, DDA-02 Tower, Janakpuri District Center, new Delhi-110058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. 27

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

HORIBA INDIA PVT. LTD. A Stalwart Of Innovative R&D Solutions R&D is undoubtedly the keystone of innovative features for any organization. Irrespective of the vertical, R&D widens the arena of creativity, opens new channels of diversification and offers a Company with a progressive image in the market. However, R&D practices for self-growth and devising R&D solutions for the growth of others are two separate things and the second one is undoubtedly a highly acclaimed service. HORIBA Group is one such multinational conglomerate leading the market, with a robust R&D platform.

AT A GLANCE HORIBA India is a subsidiary of the multinational brand HORIBA Group, that leads the world in Analyzer and Measurement technologies. HORIBA Group took its first step in the industrial arena as a Radio Laboratory, focusing on services including research and development, production, sales and support. With time, HORIBA Group rose as a prominent manufacturer of analytical instruments and transcended its boundaries; emphasizing on five specific business verticals - Automotive Test Systems, Process and Environmental, Medical, Semiconductor and Scientific. At present, the brand consists of 49 companies, spread across 27 countries. HORIBA India came to light in 2006. The Company is presently led by Dr Rajeev Gautam. Dr Gautam is a proficient leader, with a demonstrated history of mentoring eminent foundations like CHPL, Ranbaxy Laboratories and RFCL. He is an alumnus of IIT Roorkee, holding a PhD in Biotechnology and is a specialist in running domestic and international operations. His valuable leadership has helped the Indian arm grow as a market leader and spread roots across India and SAARC nations.

•

AN ANALYTICAL BUSINESS MODEL “We firmly believe R & D as the key to growth and development”, says Dr Gautam. As mentioned before, HORIBA was ideated, with R&D in its core. The Company works on the philosophy of pursuing cutting edge technology to procure and supply tailored solutions, that meets customer’s requirements. As such, the Company invests 8% of their Net Sales towards R&D and innovations. Its R&D based solutions have garnered several accomplishments around the world. Few of them are enlisted below: •

Dr. Rajeev Gautam, President - HORIBA India Corporate Officer - HORIBA Japan

HORIBA’s mainstay Emission Measurement system is highly valued, by the automotive industry, for R&D and quality control. Its rendered as standard equipment by many Global Exhaust Gas Certification organizations and commands an 80% share of the global market since the last few decades 28

•

HORIBA has also pioneered the field of healthcare and medical equipment. Its Yumizen range plays an integral role in blood analysis and determining blood-related diseases. The analytic instruments are flexible, reliable and mostly automated, and ensures qualitative results. The Company has facilitated several Anti-COVID products around the world like hand sanitizer, instrument sanitizer, temperature monitoring device, Microsemi CRP and hemostasis instrument (Yumizen G200) capable of performing D – Dimer; useful to all healthcare centres and emergency departments in hospitals. HORIBA Jobin Yvon Gratings technology had helped NASA Discover Icy Mountains on Pluto. HORIBA has also served United States National Aeronautics and Space Administration (NASA), to supply water quality sensors to be used in the medical intravenous (IV) fluid production device and this has been possible only because of its exclusive features.

R&D has been instrumental in HORIBA’s growth, which is evident from its accomplishments. The analytical framework has helped the Company evolve from a product-based to a soluINDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Development Test Systems (including Schenck Pegasus). This acquisition aided in gaining more visibility within the automotive market with a progressive range of products including engine and driveline testing tools, brake testing and wind-tunnel balances.

tion based Company. Maintaining a remarkable quality has further helped in sustaining a multilicultural client base, across the globe.

ACCOMMODATED WITH FERVID EMPLOYEES Today HORIBA enjoys a stellar presence across the globe, for which proficient employees stand as the prime factor. Dr Gautam says, “Inspired by our unique motto, ‘JOY and FUN’ our focus has always been on employee welfare and social responsibilities by building state-of-the-art products for scientific advancement, touching human life”. Efficient employees are the backbone of an organisation. Just like its clients, HORIBA treats its workforce as an indispensable asset. Based on its corporate motto, the Company ensures every team member is enthusiastic towards their roles and can maintain harmony between professional and personal life.

MORE THAN SIX DECADES of GROWTH, ACQUISITION AND SUCCESS Since its inception, HORIBA has seen an incremental journey. The parent group was founded by Late Dr Masao HORIBA, in Japan, 1945 as HORIBA Radio Laboratory and later established as HORIBA, Ltd in the year 1953. Since then, the brand has been enjoying a trailblazing journey. The legacy of growth and success is being carried on by our current Chairman and Group CEO Mr Atsushi HORIBA. We came up with the first Automotive Emission Analyzer and Air Pollution Monitor in 1964. HORIBA commenced its expansion in 1970, with a wide array of superior technology and enterprise-grade products. The 1980’s brought about a period of building up our internal resources and HORIBA got listed on first section of the Tokyo stock and Osaka securities exchanges. HORIBA concludes an agreement with Maidak Inc., of the U.S., to transfer technology on fourier-transform infrared spectrophotometers by 1988. During the 1990’s, HORIBA acquired two French companies: the specialist blood cell counter maker ABX SAS (present name HORIBA ABX SAS) in 1996, and an optical equipment & instruments maker Jobin Yvon SAS (currently HORIBA Jobin Yvon SAS), in 1997. This decade brought about the next innings of HORIBA and its global operations. During the next decade, HORIBA unites as ‘One Company’ as an administrative policy. Moving forward in the year 2005, HORIBA started widening its arena of services and brought in Schenck 29

The 2010’s took HORIBA towards its 60th anniversary. Then in 2015, HORIBA acquired MIRA in the UK (present name HORIBA MIRA) to expand in product engineering, research, testing, information and providing certification services to the automotive sector. Between 2018-19, HORIBA delved into two more arenas, further diversifying its specialization. In 2018, the Company acquired FuelCon AG (present name HORIBA Fuelcon GmbH). This acquisition helped HORIBA to curate unrivalled services for the e-mobility sector. In the same year, they also got their hands on ROHM Co. Ltd’s micro-blood analysis system business, in Japan. The next year, January 24, 2019 – HORIBA shook hands, with MANTA Instruments, Inc. (present name HORIBA Instruments) – A reputed name in nanoparticle characterization technology. The acquisition has helped HORIBA to procure and sell nanoparticle tracking analysis systems used in life-science, semiconductor manufacturing process and environmental process. Over this challenging period, HORIBA has grown all the five segments beyond numbers. Its potential partnerships and acquisitions have helped in the development of the first Automotive Emission Analyzer. Our products and services have displayed dynamic standards in the fields of automotive emissions and stack-gas measurement, air pollution, water pollution monitoring, quality control in various industries and clinical diagnosis. HORIBA brand is testified as a specialist for its scalable quality and unparalleled performance that establishes astounding confidence in its clients.

CSR ACTIVITIES In addition to clients, the Company utilizes its services towards elevating societal needs. The Company dedicates a part of its profit towards empowering the weaker sections of the society. It organizes free check-up camps to survey and spread healthcare awareness amongst the needy. During the nationwide lockdown, HORIBA’s employees voluntarily visited slums across India and provided the unprivileged people with daily essentials (soaps, face masks, ration kits, sanitizers, etc.) to help them cope up with the desolation.

BLOOMING THROUGHOUT THE WAY HORIBA has accomplished more than - 6 decades of business and has a remarkable presence amongst the coveted multinational conglomerates. On the other hand, HORIBA India has built export business relations with SAARC nations such as Nepal, Bangladesh, Sri Lanka, Bhutan and Maldives; building a robust presence in these growing economies. HORIBA India is foreseeing to expand its avenue of tech-advancements and keep walking the path of progress - expanding and accomplishing new milestones under the able leadership of Dr Rajeev Gautam. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

PRIME LEGAL Revolutionizing the Legal Industry by Augmenting the Typical Methods of Advocacy

ntending to leave footprints in the society by offering integrated legal services with a blend of passion for law and flair of communication, Ayantika Mondal and Anik, co-founded a law firm. Prime Legal is the brainchild of Ayantika, the CEO and Anik, the COO, commenced to cater to the needs of legal advisory in different domains.

Incepted in 2009, Prime Legal is a professionally managed full-service Indian law firm that brings the touch of expertise and experience of over a decade. Comprehending the clients perspective and strategizing accordingly, has allowed them to touch millions of lives by being relevant in the domain. By ensuring a balanced blend of professional and personal attitude, the associates of the Firm are leaving no stone unturned to offer the clients with end-to-end services. The law firm offers exclusive legal services for various projectsacross various sectors and practice areas. With the team of extensively experienced 24 lawyers, experts with dual qualifications of chartered accountants, company secretaries, cost accountants, MBAs and engineers, they are effectively resolving a wide range of legal and financial issues for their clientele. Their exemplary services are drenched with technology, specialization, exclusive human resources and low overheads with affordable prices. The subsidiaries of the Firm are dispersed in different cities in India, Bangalore, New Delhi, Mumbai, Hyderabad and Kolkata as well as other states, providing one-stop window services for the domestic as well as global clients. Prime Legal has ensured to span its footmarks across diverse sectors like Consumer, Competition, Anti-dumping and International Trade & WTO, Corporate & Commercial/FDI, Corporate Restructuring & Insolvency, Capital Markets & Securities Laws, Criminal Litigation, Dispute Resolution & Arbitration, Regulatory, Employment, Environment & Clean Technology, Intellectual Property, Joint venture and M & Private Equity. Alongside the above mentions, the law firm also assists the clients in Aerospace& Defence, Banking & Finance Pharmaceutical, Food & Drug, Infrastructure & Energy, IT, E-Commerce & Outsourcing, Entertainment, Media & Broadcasting, Retail, Real Estate, and Telecommunication. They also possess exclusive expertise in handling family disputes and issues such as divorce, claiming maintenance, domestic abuse. 30

ANIK

COO, & Co-Founder

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

DISTINCT APPROACH ENSURING OUTSTANDING OUTCOMES It is the humble demand of the clients to hire the top lawyers found only in the country’s largest firms, along with the responsiveness and “hands-on” culture of a smaller firm. To this aspect, Prime Legal has assured to accommodate the needs of a diverse and elite client base. It has four separate divisions and departments with its area of expertise- Litigation, Non-Litigation, Prime Legal LPO and Dispute Resolution. From pre-revenue entrepreneurial ventures to mega MNCs, their affordable pricing and strategic approach allows them to connect with the client’s needs. The vast network of expert attorneys built over decades of practising law allows them to cover the entire spectrum of pricing models, practice groups and firm structures. The Firm has one analyst with excellent domain understanding for each service offered by them. Their loom is to make good usage of the domain expertise in working mutually to meet the client’s needs within the given timeframe with the high-quality services. Their work ethics and distinct operative methodology is setting benchmarks in the relevant domain, that has raised the bar of standards in serving the legal industry. The team ensures to frame a process such that the risk of delaying of process completion can be eliminated. The coordination with the clients is ensured during the whole process of implementation of the strategies. Project managers review the efficiency and performance of the team regularly, to provide the progress reports to the clients. Their efficiency and performance metrics are resolved by the tools within the chosen review platform. The sophisticated data security policy and stringent physical security methods ensure to preserve the confidential information of the clients.

ENSURING CLIENT’S CONTENTMENT Being a seasoned player, it customizes most of the legal services as per the understanding of the client’s perspective- the need for responsive legal advice, expertise, creativity, and value. The skilful team converges on building prolonged relationships with the clients through unwavering commitment infused with principled integrity, honesty, accountability, consistency and the tutelage of phenomenal leadership for effective execution of the duties. The Firm represents numerous business houses, MNCs, banking & financial institutions, public sector undertakings, various ministries and state and central government authorities and NGOs on the legal front. They uphold the client-centric approach to deliver the unblemished legal services defining its exclusive vision.

WHAT MAKES THEM STAND OUT OF THE CROWD? Prime legal has strengthened its core by forming extensively experienced team that is determined to render result-oriented legal services. Delivering exceptional legal services to more than 38 companies, it has evolved as one of the leading firms for law enforcement support, corporate affairs and compliance issues on Pan- India level. Their tagline- ‘Trustworthy is the best tagline’ that defines their prominent business operational efficiency. As a matter of fact, Prime legal has carved a niche for itself in the relevant domain by sailing through the struggles in its way. The complexities of the framework of law are hard to define. But, they ensure arduous hard work along with thorough market research for better execution of their offered services. Carving a path for itself through such a complex trail was never easy,but the adamant efforts paved their path to tremendous success. The multifaceted law firm also possesses the fraternity to understand the responsibility of imparting the social welfare services like Pro-bono services to the underprivileged sections of the society. They have also ensured the better utilization of the offered services in assisting law enforcement agencies in the criminal investigation, and received multiple letters of appreciation bestowing them with the accolades for exclusive offerings in the relevant domain. Prime legal foresees a blazing and aspiring future in the respective domain. Ensuring their business operations with a sense of integrity and conscientiousness has allowed them to stand firm in the market.

AYANTIKA MONDAL CEO, & Co-Founder

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

EDUCATION

The Difference Between SUCCESSFUL and Very SUCCESSFUL PEOPLE It looks so catchy to me, and I posted the picture of the quote. After I posted it, a friend of mine commented: Explain, please. I saw it like• Very successful people say yes • When others say no and 2. (don’t take no for an answer) So I thought to explain on this buzzy topic and here it is:I understand it like, that once you reached a certain level in life, you’ve already been faced with lots of hard choices and decisions between good or great things. What I admire after referring to so many other articles and research on this topic that - One can’t get enough time or proper energy to say “YES” to everything in business. Everyone has to be very wise about focusing on their time, energy, enthusiasm, and optimism toward the Business things and life-related parameters that best advance your overall objectives. The late Steve Jobs unsurprisingly explains that: - Steve Jobs Said ONE Thing Separates Successful People from Everyone Else (and that thing will make All the Differences in Your Life to be best for you)`

THE INFLUENTIAL MEANING BEHIND BUFFETT’S STATEMENT According to him, he meant saying ‘NO’ in the investment sense is not so important; but what is important is that his advice on this point, in whatever the context, is applying on anyone arriving at this stage of crossroads in daily decision-making needs to say N-O to their surrounding in any perspective.

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”

The most determined people want to accomplish things in a better way. They are always driven for results, in doing more, learning new and exciting things, getting promoted to bugger positions, and starting new ventures as capital. But one should never forget that fact - we also have our personal lives that we can’t ignore for optimum balance and happiness for ourselves. The good ambition of achieving can mean taking care of parentage and family priorities, expanding social circles, and pursuing hobbies (Giving Me time) and other interests according to personal needs.

-Warren Buffet.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Like we discuss Jobs and Buffett, we enlighten you by another author also - Jim Collins Seven things successful people say no to every day Jim Collins, the best-selling and famous author of the “Good to Great”, once suggested his idea that instead of to-do lists, one should be focused on “stop-doing” lists in the business. Obsessing on to-do lists full of things that don’t really matter sometimes, and you spend less time saying yes to the things that do.

Buffett’s then advice on a bulls-eye for your conscience. He wanted to say that - we have to know what to shoot for simplifying our lives. It naturally means saying ‘NO’ tome to time and over again to the unimportant things like flying in our direction every day and remaining focused on saying yes to the few things which can easily be digested and that are truly matters.

Here are a few things that most successful people say, which needs NO!!! On a regular basis:

STEVE JOBS AGREED ON THE STATEMENTS AND ENLIGHTENED US:It’s about focus, Job Fatefully supported this notion of saying NO!! At a Conference in 1997 for Apple Worldwide Developers. Here’s a glimpse of what he said: “People always thinks of focusing, means saying always YES to the thing you’ve got to focus on. But that’s not what it means at all. It means saying N-O to the hundred other good ideas that there are. You have to pick carefully.

•

Young Aspirants always say no to the opportunities and things whichW are not exciting them, they always try to speak with their values or further mission in life.

•

These people always said no to superficial networking and connections in events in which other people swap business cards to one another and never hear from each one of people after that. This happens because successful people don’t build a network like that, they always build relationships.

•

They always say no to spending time with uninspiring, critical, or negative people who drag them down. Time is a precious jewel that chooses a very small circle of people socially, who will help them to energize and wants you to be better.

•

They say no to overwork – Well this statement is very true, some successful people and many big entrepreneurs put in their strategies to work 60 to 80 hours per week. These successful people aren’t workaholics, who neglect self-care and family, they do recognize that if they cannot take care of themselves then everything else suffers for them.

•

They say no to do all the work all the time. This comes down to one word: DELEGATION. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

LEADER BEHIND THE

ADMIRABLE COMPANIES

SOUMYA SENGUPTA SETTING BENCHMARKS IN THE BUSINESS WORLD WITH HIS TRIO OF COMPANIES

A famous quote tossed by John Maxwell on what leadership is all aboutâ&#x20AC;&#x153;The pessimist complains about the winds. The optimist expects it to change. The leader adjusts the sails.â&#x20AC;? Possessing the requisite agility of an exemplary leader, Mr Soumya Sengupta is raising the bars of standards in the business world, by leading three avantgrante businesses- Resotel Consultancy, Bongmorya, and Trio ventures. Incorporated in the year 2015, Resotel has been able to carve a niche for itself by being one of the top-notch hospitality consulting firms. It ensures end to end hospitality services to restaurants, hotels, lounges, etc. The idea of incepting the firm was ignited in the mind of the Co-Founder, Soumya Sengupta and his partner chef Dibyendu Ghose, when they realized the inadequacy of reliable consultants in the hospitality business. Resotel consultancy has been excelling heights in the Hotel and Hospitality Industry. The vast range of offered services is geared as per the need of an individual or any business venture accordingly. It performs by being in close association with its clients by concocting a perfect blend of unprecedented experience, comprehensive capabilities across diverse sections of Hospitality, Leisure and Business Functions and intense research on the Mega players in the respective industry. Resotel assists its consumer base

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

to conceptualize and operate highperformance businesses with ease. Their end to end services ensure a combination of quality workmanship, splendid knowledge and affordable prices. Team Resotel assures timely delivery, keeping a track on the budget of the client. Their endeavours are inclined towards setting outstanding services standards under a regulated cost. The Company offers professional services for private and commercial customers accordingly. Addressing their expertise in the respective domain, the Co-Founder, Mr Soumya Sengupta states, “We have the experience, personnel and resources to make the project run smoothly. We can assure to meet the deadline for any required job on time.” An overlay of the offered services Team Resotel offers technical and advisory support services to perform in close collaboration with the architects and various consultants to come up with a solution that is inclined to the vision and budget of the owner. They assist the clients in seeking best in class interior designing themes and concepts. Alongside this, keeping a track on the kind of material being used in the overall process, budget consideration and ‘life span’ of the product/property are also emphasized while rendering the services. Resotel also procures several supplies and equipment for a budding business venture. They make sure that the hotel owners are relieved from the hassle of commencing a business. The procurement services make sure that the budget is managed carefully. The Exemplary Consultancy firm also assist the clients in Manpower Planning and Development. They exclusively help the clients in personnel functions i.e. from interviewing, selection, recruitment, training and development. Team Resotel possesses the sound knowledge of mainstream marketing for domestic and overseas marketing. It formulates and implements an outstanding business strategy for sales and marketing that can be considered by the management team accordingly.

Besides the above offerings, Resotel also plans the pre-opening and opening functions of the Hotels and Corporate services where they undertake the distressed properties and abandoned projects that aspire to start the business operations soon. Having been involved in around 88 projects across 4 different countries and 8 cities, Resotel has expanded its wings owing to the three years of experience. Bongmorya- A trusted name of authenticity The multi-faceted business leader has established another companyBongmorya. His Cousin Victor Podder that is an authentic Bengali sweet shop, located in Bangalore. By far, it has around 3 outlets in different locations across the city. Bongmorya has successfully chiselled its own identity in the respective domain due to its exclusive Bengali sweets and delicacies. Trio ventures – Ascending heights in property management Trio ventures is another Kolkata based brainchild of Soumya Sengupta. It has successfully put up its standard as a pioneer in the field property and fund management. They mainly focus on areas including investment, property consultants, Real estate, and very soon they will start there exclusives services in the field of Debt syndication. As the leader of the Company and pioneer in the domain, Soumya Sengupta inspired other partners to work hard with the hint of smartness to make best out of any scenario. Insights on the core values of the meritorious leader Mr Soumya is passionate for his work and does not intend to chase money only. This is the secret to his extreme success in the entrepreneurial world. He believes that chasing our dreams bestows us with extraordinary relaxation. The business tycoon resonates with his workforce with an optimistic and encouraging mind-set. As a leader, he has effectively won the trust of his workforce. He states, “Learn to give ownership to your team as it is the backbone of your company. Avoid to control it with a narcissistic approach.

Instead, trust the team members, be their supporters and try to empathize with them as much as possible. Be an empowering leader that bestows its employees with a platform to exude the hidden potential and innovation.” The exemplary leader keeps the spirit of his team members high, rendering them enough space to come up with new creative ideas. His sound leadership mantra is to take the liability on your shoulder if anything goes unplanned while conducting a business venture. Mr Soumya has ensured extreme honesty and transparency in the products and services offered to his adored consumer base. He believes in maintaining the long-lasting faith of his clients on his business offerings by being truthful and honest to the core. An insight on the future outlooks Resotel Consultancy has offered its outstanding services to prestigious clients IRCTC, West Bengal Tourism Corporation, etc, that is an achievement in itself. Gradually, Resotel is extending its reach towards the property business. Soon, they will be collaborating with the hotels and conducting the business under their brand name. Mr Soumya has envisioned Bongmorya to emerge out as a national brand in the upcoming years. Around 60 outlets are about to be commenced in different cities across the country. Trio ventures is also resonating to become the well-reckoned brand in the next two years. The next proposed location for them to conduct the business operations is New Delhi. A word of wisdom to the entrepreneurs “As an entrepreneur, one must focus on one’s goal adamantly. Be confident about the offered products that will ensure the client’s contentment. A leader must ensure that his employees are joyous and satisfied in an organization as it will, in turn, keep the clients content. The satisfaction of the consumers will bolster you with immense benefits in your favour. It is a cycle that needs to be adressed for the success of a business venture.” Mr. Soumya Sengupta(Co-Founder)

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

SECEON INC

Creating Bastion Against Cyber Threats ‘COMPREHENSIVE CYBERSECURITY PLATFORM FOR THE DIGITAL- ERA’

CHANDRA SHEKHAR PANDEY Founder and CEO

n the technologically driven era, owing to the global connectivity, cybersecurity risks have been on the rise.Past few years in particular have revealed some major cyber breaches leading to appaling cyberattacks that have affected many organizations in worst possible ways. An organization may suffer immensely due to a cyberattack that is commonly propelled by the cybercriminals gawking security lapses. Business leaders have acknowledged the need of approaching the cybersecurity professionals in the wake of cyber threats such as Ransomware, DDOS, Inside Threats, Vulnerability exploits, APTS, Email phishing, etc. It is need of the hour to recognize the essentiality of this domain as humans are heavily relying upon the computer systems, nowadays. With the aim to cater to these cybersecurity needs for organizations across verticals and size, Seceon Inc. has become a significant player in the respective domain. Incorporated in January 2015, the built a comprehensive cybersecurity platform globally to combat rising cybersecurity threats for enterprises and managed security service providers.

With the aim – ‘Cybersecurity done right’, the Company was incorporated by Mr Chandra Pandey along with the team of security experts in Westford, MA, USA. The firm converges on conjoining dynamic threat models, Machine Learning and Artificial Intelligence(AI) with actionable contextual awareness to proactively surface threats and breaches, and addresses them in real-time. Here, we are enlisting their exclusive anti-threat services built on their Open threat Management (OTM) Platform• Seceon aiSIEMTM: In the early 2000s, the conventional SIEM services were the best security models as they were capable of detecting targeted attacks and data breaches. This outstanding solution has eliminated the need of adding multiple silo solutions in the respective sphere. It ingests raw streaming data like- Logs from all devices, Os, Apps, and services in the ecosystem(on-premise, cloud); Flows, such as NetFlow, IPFix. sFLOW, j FLOW from network infrastructure, and subscribers to identify management infrastructure, Microsoft® Windows® Active Directory™ service, LDAP, DNS, DHNP, Azure AD, etc. The platform has been constituted with all the primitive SIEM features like SOAR, user and entity behavioural analytics (UEBA), Network Traffic Analysis (NTA), Network-Based Anomaly Detection (NBAD), Intrusion Detection System (IDS), threat intelligence feeds for correlation and enrichment, advanced machine learning (ML). Besides these, the merchandise possesses AI with actionable intelligence and proprietary feature engineering, Policy 2.0, that proactively detects threats and breaches through an automated framework or via push button containment, and terminating them accordingly in real-time and continuous compliance & reporting. • Seceon aiMSSP™: This framework enables Managed Security Service Providers (MSSPs) to offer outsourced security services that consist of 24x7 security monitoring, threat intelligence, proactive threat detection, elimination and containment immediately at an affordable price. Primarily the framework encourages MSSPs to offer cost-efficient security products like aiMDR, aiSIEM, and aiSOC to all scales of organisations (enterprises, SMEs, and SMBs) eventually, optimizing their financial growth. The main USP of the aiMSSp service is it works as a “pay-as-you-grow model”. This model helps MSSPs to grow without investing any considerable amount of resources and also helps to allure new consumers. • Seceon aiXDR™: It is the fully-automated, real-time cyber threat detection and remediation solution that integrates endpoint, network, and cloud data to detect & stop sophisticated attacks (bad actors and breaches) in their tracks. It is built on Seceon’s Open Threat Management (OTM) platform providing integrated visibility, detection, prioritization, and response for unparalleled security and operational efficiency plus accuracy. 36

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

ENSURING AN EDGE OVER ITS PEERS

names of different Industrial scales- Grigoriy Milis, Chief Technology Officer, RFA, – Larry Cecchini, GM & Vice President at ADT Cybersecurity, Inc., Richard Maier, Senior V.P., Information System Operations, Caduceus Inc.

Fathoming this, Seceon conducts in-depth R&D practices, to ensure that its cybersecurity solutions leave no gaps in an organisation’s security posture. Investing in R&D is an indispensable practice for perpetual growth; henceforth, Seceon keeps a very unreserved approach towards investing in R&D, which help in leveraging to modern technologies to procure more fruitful solutions: • Machine learning • Artificial Intelligence • Elastic Search Redis • Kafka • Docker Container • Spark • Cassandra • Advanced correlation • Flexible compute • Scalable stream processing • Multi-petabyte storage

AN EXCEPTIONAL WORK CULTURE

Digital Platforms have made all scales of enterprises susceptible to cyber threats. Undoubtedly, cyber risks will step forward to affect SMBs to large enterprises with time.

Seceon has assembled a team of industry experts from diverse spheres such as Cybersecurity, Machine learning, Artificial Intelligence (AI), Fast/Big Data Streaming and Dynamic Threat Modelling. The adroit team is highly versed with technological advancements and have spent decades of working cybersecurity and advancements. Furthermore, the workforce of the Company is empowered by Chandra Shekhar Pandey, the Founder and CEO, who is wellreckoned for developing innovative cybersecurity solutions. The work culture of Seceon Inc. embodies rational thinking where each employee is empowered with decision-making capacities, advocating open and respectful communications, and building a culture of continuous up-gradation. Their holistic work culture and plausible solutions are the prime factors behind sustaining 60+ passionate professionals on a mission-“Cybersecurity Done RIGHT”. Mr Pandey with a sense of gratitude acknowledges that his intellectual and competent team has made Seceon a ‘Comprehensive Cybersecurity Platform for the Digital-Era.’

Incorporating cutting-edge customizations of cybersecurity within its trove of solutions, the Company is portraying a significant value to their customers and staying ahead in competitive scale.

RECOGNITIONS PROFFERING A BRIGHT FUTURE

Within about 3 years of its entrepreneurial journey, Seceon effortlessly claimed more than 100+ awards, especially for its aiSIEM and aiMSSP solutions. Most recently, they were presented with “Next-Gen Security Information Event Management (SIEM)” and “Publisher’s Choice Managed Security Service Provider (MSSP)” awards by InfoSec at RSA Conference 2020.

WHAT MAKES SECEON STAND OUT OF THE CROWD?

With 5 years of vigorous global business, Seceon currently stands as industry’s first fully-automated platform offering real-time, proactive threat detection, containment and elimination for all threat categories, including malware, ransomware, spyware, botnet, compromised credentials, insider threats, denial of services for applications & protocols, vulnerability exploits for web/emails/OS applications, data breaches and exfiltration, IT mistakes, IDS, Network Behaviors and IoT. However, the reason behind this forte has been a challenging one. During the initiation, Seceon had to face issue approvals of partners, for executing various processes. This was hampering the relation between Seceon and its clients because of the unavailability of a freewheeling delivery structure.

Further adding to this, many eminent foundations like 451 Research, Ovum, Enterprise Management Associates, IDC Research, CSO International Data Group, Markets and Markets, and Solutions Review, recognized Seceon with “EMA Top 3 Decision Guide for Security Analytics.” Moreover, the Company has built an admirable channel partner program that assists Seceon in building a network of 100+ U.S. and international Managed Service Providers, distribution and reselling partners. Recently, the Company had released its 6th generation of the platform in January 2020, ensuring one major software release every year.

Seceon is a self-sustained business venture outside of the Silicon Valley and VC universe. The team had been through a lot of adversities to enhance the visibility of the Company and establishing credibility in the relevant market. However, as the solutions began to satisfy the client’s accordingly, the management of the Company was overwhelmed with positive responses. By offering effortless services in realtime elimination of threat with minimal human intervention, they are ensuring the client’s contentment in every possible way. The services offered from their end are enriched withComprehensive Visibility, Reduce Mean-Time-To-Identify (MTTI) with Proactive Threat Detection, Reduce Mean-TimeTo-Resolve (MTTR) with Automatic Threat Remediation and Continuous Compliance, Policy Management and Risk Monitoring.

For future, Seceon aims to remain as an unbiased cybersecurity enterprise and continue to focus on protecting and empowering their clients with next-gen customizations. Moreover, the Company also aspires to install further features in aiSIEM and aiMSSP services, so that their prime goal can be sustained with efficiency.

Offering a wide range of success-oriented services, the Company has received accolades from various notable 37

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

TOURISM

TOURISM My heart rejuvenates when I go out and see the world around Because I work so hard all the year round, My soul wanders with the new places It’s crucial time to explore these places.

Travelling for me is always a heart- lightening experience. As an entrepreneur or a working woman, I am quite aware of today’s working life style. Youngsters are quite stressed and they are forgetting to refresh their souls. Work, work and work which is the main reason of so many problems related to mental as well as physical health. There is no doubt in that; the work occupies a monolithic part of our lives. But, this is also true besides work we have a life. Henceforth, to keep the balance working people should plan some time for themselves and they ought to be selfish in that. I was reading about Bill Gates in Indian Business Magazine in which he shared with the readers,” I always plan a short expedition after two or three months with my family, because it provides me leisure time to spend with my loved ones in exotic locations” Wandering to new places, leaving your day to day workplace will energize your heart with beautiful positivity. Thou will meet new people, explore various cuisine and culture. Travelling will release your stress and gives you positive vibes to restart the work.

You can plan a short trip either with your office mates or family but plan. Counselors talk about planning a vacation with loved ones to shed the baggage of personal and professional worries. Therefore to refresh the neurons of your brain,” YE shall go out and take a voyage to unknown places to be lost…” There are many places in India to explore for a vacation, it depends on you whether you want to explore hill stations, adventurous places, hot places (in winters), cool places (in summers), etc… Below are the list of some heart thudding and jaw dropping places that I have visited in one year to relax and release my work and personal stress:

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Rajasthan

One of my favorite tourist spots, the hottest state. The best time to visit this beautiful place is in winters. Jaipur is the capital of Rajasthan, where you are going to find many exquisite forts like Amer Fort, City Palace, Hawa Mahal, Jal Mahal, etc. Udaipur is also the lovely tourist spot which is also known as the city of the lakes. It’s in Rajasthan but when you go there you will not feel that you are in Rajasthan, there is a feeling of some hill station and cool place.

Nainital and Mussorie

Nainital is a city of Taals, it’s a wonderful, natural and exotic vacation spot. Beautiful mountains, lakes, and valleys will not let your soul to leave this place.

Mussoorie

It’s also a hill station and known as the queen of the hills. Forests are such dense, everywhere there is a bed of greenery. So, these were my favorite vacation spots. You can find your own. Travel and collect some astounding memories which cannot be vanished with time but will brighten.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE

LEADER BEHIND AN

ADMIRABLE COMPANY

TO WATCH IN 2020

VAASIST BUSINESS SOLUTIONS LIMITED IDEATING ENTREPRENEURIAL DREAMS WITH TAILORED COMPLIANCE SOLUTIONS

Vaasist Business Solutions Limited is a stellar provider of compliance services, suited to all kinds of companies and businesses. Incepted in 2013, the Company is pioneering the industry with enterprise-grade services that include Company Registration, Company Compliance Services, Taxation Compliance and Secretarial Services. Typically, mediumquality range and excellent compliance services come at competitive prices, Vaasist brings the same quality but at a significantly lower cost. The cost-effective services help Vaasist focus on protecting its client’s investments, minimize expenditures and optimize revenue, without interrupting any budgetary figures. THE INCEPTION STORY Vaasist is the brainchild of Shipra Nidhi. The entrepreneurial road of Shipra was challenging since the beginning. Recalling her experience, She asserts “We live in a time which has lots of opportunities, the scenario was not the same few decades back.” The biggest challenge Shipra faced during the inception was the lack of a suitable mentor, who could guide her in her entrepreneurial journey. In addition to this, Vaasist was unable to find the appropriate source of investments. During this time Shipra faced a question, “Why are you forming a company if you do not have enough money?” asked by one of her financial advisors. The question stimulated the burning desire in Shipra to ideate a platform capable of facilitating compliance needs of budding entrepreneurs; thus Vaasist was established.

SHIPRA NIDHI

CHIEF MARKETING OFFICER

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

A TRANSITIONAL BUSINESS MODEL In the last few months, the industrial sphere has faced spontaneous transitions, with respect to technologies, globalization, mobility, attitudes, employment scenario, etc. Companies can no longer afford the traditional luxury and have to focus on needs, to sustain in this environment. Emphasizing to this situation, Vaasist has ventured on transitional platforms for continuing its business. Leveraging on enhanced technologies, Vaasist has been able to stay parallel of the transitions, meet expectations & inculcate ways of working that ensures mobility & globalization.

model, which can reduce the tedious manual work and can be fruitful for increasing productivity. HOUSED WITH EFFECTIVE PROFESSIONALS Clients and employees are the two cornerstones of a company and Vaasist ensures the harmony between both. Vaasist has homed 150+ remarkable professionals, working fulltime under one roof. The Company maintains a transparent communication on all the levels and curates innovative and creative ways to motivate their employees. The upper echelon sets weekly goals for employees to achieve and also give them leadership opportunities to bring out their true potential. These give employees a purpose and empowers trust towards the organization. The Company maintains a very positive environment where individual efforts are recognized and are rewarded, as well.

R&D has played an integral part in creating an autonomous business model for Vaasist. Through in-depth research the Company has been able to garner the knowledge to develop, design, and enhance its products, services, technologies, or processes. Proper R&D practice has also helped in areas of marketing and cost reduction eventually, benefitting with increased productivity or new product lines. On top of this, analysis helps in devising methodologies that give an edge over the peers. Suitable efforts have helped Vaasist in creating an improved type of business process—cutting or increasing marginal productivity, making it is easier to outpace competitors.

Vaasist currently stands as an ‘Ace of the deck’ and its employees are to be commended for this growth. Throughout its stretch, it has satisfied a substantial amount of clients who came to Vaasist as a vision & dream, but today enjoys a notable brand presence. EMPOWERING BUDDING ENTREPRENEUR Entrepreneurs are the agents of change and also play a prominent role in economic growth, for any country. Emphasizing to this, Vaasist has procured pragmatic measures for aspiring entrepreneurs. “We work on the vision of DAWN TO DUSK for the budding entrepreneurs”, asserts Shipra. Vaasist conducts webinars, for compliance guidance, legal obligations, webinars on how to start and run a company. These approaches provide prolific opportunities to beginners and empower them to conceive & conceptualise their dream project.

OPTIMAL CLIENT’S SATISFACTION In a while, Vaasist has assembled a multinational clients base of more than 4,85,000+ companies, which includes businesses from grassroot levels to topnotch business tycoons. “All our esteemed clients are a priority to us”, says Shipra. They emphasize on following measures to cater to client’s need to the fullest satisfaction: • Understanding the clients on a profound level. • Help the client identify emerging needs they may not yet have realized. • Helping the client refine their definition of a need to focus on different possible solutions. • Being full of ideas, solutions, and alternatives that relate well to established needs. • Providing insights and research on relevant emerging trends. • Conveying new business opportunities. • Thinking about how to make the client’s work easier.

A PROSPEROUS ROADMAP With the impact of the recent transitions, customers are preaching, for products supporting the causes they care about, including sustainability. Vaasist is targeting this bracket of customers as its sustainable clients. The Company is also aiming to expand its presence in notable metros like Delhi, Pune, Kolkata and capture the enormous potential of these locations. Vaasist’s focal point resides not only on retaining old clientele but also on assisting blooming entrepreneurs to conceptualize their dream into reality.

A TECH-SUFFICIENT COMPANY Vaasist was founded in a period of emerging technologies. Being the co-founder, Shipra was highly motivated to devise a business that floats on a paperless model. Focusing on this, her Brainchild - Vaasist has grown to a tech-sufficient organization, working extensively with systems such as Business Management and Integration Applications, Customer Feedback, Web Conferencing, Webinar Applications, Mobile Apps, content management systems, social media networking.

On another note, Vaasist is introducing an initiative to curb food wastage on a large scale, in the near future. FROM THE DIRECTOR’S DESK

“Learning from your mistakes /failures and those who have already achieved their goals can be termed as a success. Also, having a mentor to guide you in the initial steps is a great blessing, but not everything is found as you want it. Henceforth, it is important to have selfreliance, a clear vision about your concept and courage to craft innovative ideas and take prompt actions. Take calculated risks, perform in-depth research on your industry and always strive to deliver more than expected.” Last but most importantly “ never let success get to your head & never let failure get to your heart.”

Vaasist is jacked-up with adept technologies of the century that ensures fluidity in operations. This helps in maintaining exceptional quality and outlines a time saving & performanceenhancing step from the Company’s end to its esteemed clients. The Company is accommodated, with dexterous professionals, whose functions ensure that Quality Service is embedded, within the whole company. For further quality enhancement, Vaasist is aiming to implement an AI-based

Shipra Nidhi

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

Natural Fat Burner: Foods, & Side Effects Fat burners and supplements are some of the most controversial medicine in the market. To lose weight naturally, a person needs to burn his/her more calories than they take in during the day. Some of the natural fat burners, however, may help your body to burn more fat by increasing its metabolism or reducing the hunger. The food items you eat can also affect your weight, your internal hormones, and the health of your inner organs. Eating a healthy diet can help reduce the risk of obesity and fat. Keeping your body healthy by making healthier food choices isnâ&#x20AC;&#x2122;t as hard as it sounds! Just follow these tips for a natural fat burner food diet and other natural ways to lose weight:-

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

cuisine

Caffeine

Caffeine is a substance commonly denoted for the in coffee, caffeinated soft drinks, green tea, and cocoa beans product. It’s also a very popular ingredient in simply fat-burning supplements and for good health reasons.

Protein can support fat burning and weight loss in many ways let us show you how to deal with it. For example, the people who consume high-protein foods may feel fuller for longer with their hunger and work better. Eating protein may also increase body metabolism, allowing the body to more efficiently burn fat.

Caffeine can also help you in boosting body metabolism and help your body to burn more fat. Most of the health researches shows that caffeine can temporarily boost your metabolism by up to 16% over one to two hours of its consumption.

Some high-protein foods contain fewer calories than highcarbohydrate foods. For example, a large bowl, of cooked, plain spaghetti contains fewer calories and 7.19 g of protein.

Walnuts and almonds

In addition, several studies over the caffeine have shown that it can help your body to burn more fat as fuel. Hence, this particular effect appears to be stronger in lean people than already obese people.

Plenty of studies point to nuts family aka walnuts and almonds, the best disease fighter in your diet. They are regarded as one of the best fat-burning foods you should add to your diet. By intaking of these nuts you can chalk it up to their fiber, their protein, and their nutritious fat. The result of this diet may increase the body’s sensitivity to insulin, aiding weight loss according to the reports of the American Council on Exercise.

Unfortunately, consuming too much caffeine could make your body more tolerant of its bad effects.

Protein

Protein transforms the body very well. Eating meals that are high in protein may help a person feel fuller and fitter for longer.

Walnuts are one of the greatest sources of non-fish omega-3 fatty acids, and almonds provide an extra benefit in the form of bone-building calcium and energy-giving substances.

Salmon

Eating fat to burn fat might sound like a crazy idea when you’re trying to lose body fat, but getting more omega-3 fatty acids from best fish like salmon could be just what the diet doctor suggests. According to a research study in PLoSOne in 2015, which found omega-3 supplementation resulted in a lower waist-hip ratio it is advised to add them in the fat burning diet. Hereby, try to eat salmon or another oily fish, like herring, mackerel, or canned tuna, at least twice a week for better results. If that doesn’t sound appealing, substitute the fish for other fat-burning foods that are rich in omega-3s that are nuts.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

LEADERSHIP

Why Entrepreneurs Need To be Good Managers & GReat Leaders

Hardly ever do we get efficacious entrepreneurs who have achieved a whole thing on their own? More often than not, there happens to be a side of capable experts who make the brand accomplish the desired feat while being occupied with the visualization

& mission of the entrepreneur. In order to make sure that your concepts are made practical, to improve products & services, you are meant to be a worthy manager. You are supposed to be a person who can lead at the time of implementing the stratagem as intended to complete those things.

Parallel to this, it is your duty to encourage those around you to have faith in your idea with respect to what you do. How people sense you & your firm plays a vital part in positioning the base for the attainment of your business.

| An Upright Manager | Due to being a virtuous manager, you will get the support of aides with whom you talk over career expansions, proficiency recording and enactment while facilitating them attain the embodiment of their administrative visions. Apart from this, when it comes to being a leader, you can show your acumen by making sure that you enable them with conviction and faith in your administration skills. A blend of these

two characteristics will accurately resolve how extensive they stay with you in your business. Apt managers fathom that they are meant to employ the right individuals. But there are times when you may be cautious of holding that responsibility, in the scenario when your employed abilities & means fail to deliver. These are the testing times when you, as a leader can outperform. You need to take that ownership, make changes

to it instead of initiating denunciation or anxiety mode. Doing this will put a full stop a bad work ethos, depletion of time & properties. â&#x20AC;&#x153;If the person of the executive places in a position does not perform, the executive has made a mistake. It is the duty of managers to make sure that the responsible persons in the organizations perform: How to Make People Decisions: Peter F Druckerâ&#x20AC;?

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

| A Great Leader | Being an entrepreneur, what in your knowledge should be better for you - a manager or a leader? In order to achieve success in the long run, you are meant to be a good manager as well as a great leader. When you happen to be manager, you will be able to govern a cluster of mavens to bring about a fixed objective. Parallel to this, in the form of a leader, you can bring guidance & empower others to be enthused during the process of building a more trained, culture-centric work atmosphere that is central for sustaining as an efficacious industry in the long run. Put this into your grey cells that good leaders live in the vicinity of people onto whom they can throw their plans. Being a good manager, the onus is on you to make certain that you are supervising people who are familiar

with better than you for particular expertise.

the bigger picture & strategize well in advance.

In the form of an entrepreneur, you must provide products & services that motivate consumers. At the same time, you have to make sure that you donâ&#x20AC;&#x2122;t go in a state of utopia in terms of your visions. This is essential for the reason that you need to come across the goals as pledged to your backers.

Every efficacious business has leaders as well as managers who can supplement each other.

There are a couple of discrete talent sets, the first of a gambler & relentlessly inventing and the other one concentrating on existing main concern or responsibilities or aims. As a good manager, you have all the authority to guarantee that you are providing the services well in time for the sake of speedy fulfillment. Being a great leader, you will be seen as the one who can focus on

Some of the renowned entrepreneurs have administrative styles and leadership styles that can motivate billions across the globe and they are among those who have made some of the ultimate businesses of all time. In order to be an effective entrepreneur, both these roles of being a manager and a leader are enormously decisive despite seeming contradictory at times. It is similar to an expert who has become proficient in the game of chess. So, how would you describe yourselfa good manager, a great leader or both?

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

India's most premium beard range ever launch

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020

THE BEST

GROOMING & SKIN CARE PRODUCTS

FOR MEN

KNOW US MORE www.mrgentlemenvalise.com www.mrgentlemenvalise.in

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 10 | SEPTEMBER 2020