The Most Promising International Entrepreneurs to Watch in 2022 by Innovative Zone Magazine

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Editor’sNote “A ‘Special’ Read Celebrating The Women’s Entrepreneurial Spirit…” With a jovial ‘aloha’, Innovative Zone Magazine welcomes you to its neoteric edition- The Most Promising International Entrepreneurs to Watch in 2022. Well, women are excelling in every field in today’s world and we just went through innumerable profiles of international women entrepreneurs who could be the perfect match for this edition’s inclusive vision. Women entrepreneurs consider a seat at the decision-making table, an intricate sign of success. Who doesn’t want to be heard? Or who doesn’t want people to value one’s insights? Almost everybody, right! Business Women have always been striving to make the best out of their position at the table. Today, they have emerged to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘SHEntrepreneurs’. We have always been staunchly standing by those who have been working vigorously in their niche market to make a difference. And this edition is heavily dedicated to the female outperformers of the business fraternity, who are launching revolutionary breakthroughs for a better future for all. Here, we bring you a few transpiring exceptions across the business world, who have been able to make a gargantuan impact on millions of lives. All the enlisted business women here are the precursors in their respective spaces, who have put forth some avant-garde ideas and stirring innovations. For the cover page, we brought to you the triumph tale of Zarine Manchande who happened to be a well-accomplished award-winning philanthropist and social activist. She has established several ventures where her reputation has been quite acknowledged for her exemplary charity work- labeling her as “Princess of the Poor” or “Mother of Millions” by a few big publication houses in 2021. This International Women’s Day, let’s celebrate the essence of women’s leadership by delving into her inspiring success story as an entrepreneur as we couldn’t help but recognize her proliferating popularity in her niche domain and reward it in this fascinating edition. And we avidly believe that her extraordinary voyage would be quite gripping and motivating to our global readership. Endorsing women empowerment and gender equality, her competencies are majorly projected towards improving the business performances of organizations seeking relevant solutions. Our team fervently believes that her success story will not fail to give goosebumps to and kindle the entrepreneurial spirit in our global readership. Her mind-blowing sapience to bring waves of change in the business space will amaze our readers in the most sophisticated manner. Furthermore, our readers will find going through the success stories of other influential female entrepreneurs in this issue are pretty engrossing. The incredible innovations resulting out of the inflaming entrepreneurial spirits of these elite personalities will blow your mind for sure. At last, I would like to say bid adieu while ending this editorial by taking a moment to thank all our adored readers who have been the prime inspiration behind every new-fangled offering we ever made. And we promise to promote and feature the talented heads across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-the-box. Now, emphasizing our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well-being with warm regards!

Kajal Dobhal

Kajal@innovativezoneindia.com

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CONTENT

COVER STORY

TABLE OF

PAGE NO.

Zarine

Manchanda Beauty with benevolence international icon Zarine Manchanda Regional Director at BRICS CCI 6

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Success Story Success Story of Sridhar Vembu Founder & CEO of Zoho

Ayasya Digital Solutions

Helping the business landscape with exclusionary IT-services

Hire the Right Person to Grow the Organization

Saving lives through reliable and innovative technology

Cool Business Ideas For Those Who Love Travel

Business Culture

B Medical Systems

Tourism

Great Future Technology Pvt. Ltd.

Simplifying Technology: Shaping Ideas Into Sustainable Prospects

New age health and wellness in the corporate sector

Customized It Solutions To Emergent Business Challenges

Man vs Machine The Power of Artificial Intelligence

Health

MasterBlocks Pvt. Ltd.

Innovation

Nitin Mittal & Co A Two Decade Old Trusted Accounting Partner Delivering Quality Financial Accounting & Taxation Services

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Zarine Manchanda Regional Director at BRICS CCI

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Zarine

Manchanda Beauty with benevolence international icon

Kajal Dobhal | Innovative Zone

arine Manchanda is quite possibly the most credentialed young woman in India today. She is a rising media star in India as well as globally. She has become a media sensation by being profiled over 20 times in major publications in 2021 alone and has earned the rarest distinction of being covered by both leading businesses/ political magazines for her successes as an award-winning young woman CEO/philanthropist and also glamour/ lifestyle magazines owing to her beauty and fashionable style.

Zarine’s unique and wide-ranging credentials include being respected as an award-winning philanthropist and social activist as CEO of the Zarine Manchanda Foundation- a prolific Mumbaibased charity NGO that has administered 200 donation programs of food, clothing and other essentials to Mumbai’s poorest residents since its inception in 2019. Due to her outstanding charity work and in recognition of her inspirations- Princess Diana and Mother Teresa, Zarine has been labelled as “Princess of the Poor”, poised to be the “Mother of Millions” by the Times Group’s Femina magazine in their commemorative issue celebrating International Women’s Day in March 2021. With all these successes showcasing a uniquely empowered woman and role model, Zarine has appeared on the cover of FEMINA magazine; was separately named one of the “Fabulous 50 Women” by Femina in 2020; was named one of India Today’s “45 Most Influential Indians” commemorating their 45th-anniversary edition in 2020. She also appeared in Forbes magazine multiple times as a renowned game changer and icon of inspiration.

Cover Cover StoryStory 11

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Also, Zarine received awards from Economic Times for her multiple business expansion and received an award from the Times of India as a Young Philanthropist in January 2021. In December 2021, Zarine Manchanda received the Nelson Mandela Peace Award that bestowed her with a doctorate degree. Also in 2021, Zarine received two National Awards for her charity work, one of which was conferred by the Governor of Maharashtra. Zarine is also an award-winning entrepreneur who has successfully launched businesses in various sectors, most notably as the founder of Zarine Manchanda Café, India’s first 7-star café in Mumbai. Additionally, she has launched other businesses bearing her name in interior design, film production, as well as a 7-star premium security service company and 7-star cloud kitchen food delivery service, for which she has been felicitated as a young entrepreneur in multiple business expansion. These successes have broadened Zarine’s appeal to other sectors. In December 2021, she was named Regional Director in Mumbai for the BRICS Chamber of Commerce & Industry, which fulfils important economic and trade policy objectives for India through its alignment with BRICS country members (Brazil, Russia, India, China, South Africa). Zarine’s movie-star beauty and glamourous aura have launched her as a model, brand ambassador and twice a showstopper at Mumbai’s most prestigious fashion galas, the Bombay Times Fashion Week. It’s no wonder that her profile in India’s Robb Report - whose subscribers are the country’s most affluent jet setters - was titled “Seven Star Wonder”, labelling Zarine as India’s new brand ambassador for the majority of luxurious.

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Zarine Manchanda’s background is as unique as she is. She was born and raised in a prominent political family near Dharamshala in Himachal Pradesh, the daughter of a Minister and successful businessman, near the home of the Dalai Lama.

FOLLOWING UNIVERSITY, SHE MOVED TO MUMBAI TO PURSUE HER DREAM OF BECOMING AN ACTRESS.

Experiencing challenges breaking into the glamour industry; her struggle led Zarine to make a dramatic, life-changing career shift. Wanting to build her political base, Zarine established a charitable NGO, The Zarine Manchanda Foundation Aarey Colony, Mumbai, in 2019. In two years and despite COVID-related lockdowns, the Foundation administered approximately 200 food and clothing donation programs in Aarey Colony and Andheri. It is a top-rated, esteemed Foundation in Mumbai favoured by Mumbai’s Charity Commissioner’s Office. With these feats, and still committed to her dream of being an actress, Zarine opened a production house, Zarine Manchanda Productions that will soon start producing international crossover content through its association with Los Angeles-based Lotus Entertainment Group. Zarine will be featured as “Zara”, the lead in a film titled #Me Too Meets Aarey, directed by National Award Winning director Arunaraje Patil, to be shot in 2022. The film is in the supernatural horror genre and is set in Mumbai’s Aarey Colony – known as Mumbai’s most beautiful and pristine location but also its most haunted place. As the name suggests, the story’s centrepiece is an unfortunate “Me Too” incident; in this case, Zara’s ‘unpleasant’ experiences as 13

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a young actress in Mumbai’s Film City where she was pushed to make compromises will be highlighted. Her ordeal leads Zara into the nearby Aarey forest, where she meets and befriends a tribal woman Bhavani, who is the spirit of a young actress who was a victim of ‘physical assault’ was later killed by her perpetrators. Bound by their common experiences, they develop a symbiotic friendship in the real world and the supernatural realm. In the end, Bhavani leads Zara to a Netherworld deep in Aarey where they witness a most shocking sight and the ultimate act of revenge against molesters.

ZARINE MANCHANDA CAFE

Zarine made another bold move by venturing into the hospitality industry by opening a luxurious Café in Mumbai, Zarine Manchanda Café. ZMC offers gourmet and organic fare. The menu includes healthy sandwiches on freshly baked loaves of bread, nutritious salads, savoury plates of pasta and Maggi-inspired noodles, flavourful Indian rolls, and other delicious dishes. We also offer a wide range of breakfast and snack items such as fresh croissants, pastries, muffins, and chocolate sweets. Plus, we feature a wide array of speciality teas and coffees, fruit or chocolate smoothies, and colourful tasty mocktails. ZMC’s slogan is “Delicious, Luxurious, Spiritual Charm.” “Our USP stands out in two important areas. We are a luxurious, 7-star café and all the décor, installations and accessories are of the highest quality,” as per Zarine. This includes all the crockery and cutlery. Zarine Manchanda Interiors designed the space and I specifically had the vision to be the Founder of the 7-star café experience in India.

HOW DID ZARINE END UP BEING THE FOUNDER OF INDIA’S 7-STAR CAFÉ EXPERIENCE? Zarine says, “I spent a lot of time in Delhi growing up due to my father’s work. I was always in awe at the luxuriousness of the 5-star hotels and the exclusive shopping enclaves that provided an ideal ambience for its visitors. When I moved to Mumbai, I was surprised that such a sprawling and cosmopolitan city did not really have any luxury cafes cum coffee bars except for the 5-star hotels. So, I set out to make the first, and ZMC proudly is known even in prestigious media outlets as India’s first 7-star café.” In addition to its sophisticated and elegant décor, the Café’s other USP is its “Spiritual Charm.” Zarine explains, “I also envisioned a space offering its patrons ‘Spiritual Charm’. ZMC has a beautiful collection of Tibetan Bells from Dharamsala are on display, and each time my staff brings food or drink to a patron’s table, we ring a bell and provide a blessing. Our patrons love this experience!”

ZMC was always able to attract customers from the beginning because of its USP of luxury and spiritual charm. Zarine

states, “I knew many film professionals and other producers and directors in Bollywood and they all love ZMC. I knew I would attract that A-list crowd. Even though I am proud to have a 7-star café, I did not want to make the café only a haven for the rich and privileged. I wanted to make sure all Mumbaikars could enjoy the café. When I lowered prices on some fare months after opening, it seemed to do the trick, as it improved our customer count and sales.”

WERE THERE CHALLENGES THAT ZARINE EXPERIENCED ALONG THE WAY? Indeed, there were. “Obviously, COVID and the various restrictions/lockdowns that have been consistently imposed over the past 18 months has been the biggest challenge. We opened during COVID restrictions but I was determined to be the first 7-star café. Our patio is exactly at the bottom stairway to one of the Versova station metro stops but it has not been open one single day in the 18 months and we expected a huge “grab and go” business from metro riders. There were weeks when we were closed entirely, and months where we had to operate on limited hours and capacities. Our beautiful patio has been closed for months and it was very popular for the late-night crowd that is the period when we did our best business. Still, we have always had a loyal customer base from day one as I know Mumbaikars have a zest for life and still wanted a unique venue to enjoy whenever they were not house-bound,” claims Zarine.

WHAT’S NEXT FOR ZMC?

Zarine is planning a larger flagship café in the Bandra area and is currently looking at possible locations. In addition, she explains, “We get calls and inquiries all the time about franchising ZMC in other Indian cities and even globally. We have a careful but ambitious expansion strategy in place and we will grow ZMC so that it is a premium brand all over India and the world.”

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Success Story

Success Story of

SRIDHAR VEMBU Founder & CEO of ZOHO

oday I am going to talk about an Indian entrepreneur his name is Sridhar Vembu who has built the most renowned software and CRM companies, the company is known as ZOHO Corps which is generating a good amount of revenues and located in the US. Coming years, Sridhar has a lot of plans for ZOHO that you cannot compare from others. So, let’s move forward to know more about him.

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ABOUT SHRIDHAR VEMBU. Sridhar Vembu is an Indian entrepreneur who founded the ZOHO software company in 1996. According to Forbes, in 2019, his company’s net worth was 1.83 billion dollars. Sridhar Vembu got a Ph.D. degree in electrical engineering from Princeton. In 1994, he started his career at Qualcomm. a couple of years later he started the company that focuses on webbased business tools and office suite. According to Forbes, Sridhar Vembu is the 76th richest man in India. He is 52 years old and living in Pleasanton, California. He is running the software company for 24 years. The company is counting Salesforce among its biggest competitor, now some report shows that Sridhar Vembu is looking to enlarge organization into America’s heartland and Mexico. Sridhar Vembu is a very simple man who still likes to drive an old Toyota. He wears a simple dress and reads Indian philosophy. Forbes has mentioned that ZOHO has taken a 375-acre campus in Austin, Texas for the campus. On-campus, you will also see ZOHO University.

ABOUT ZOHO ZOHO is a web-based online office suite that contains word spreadsheets, presentations, web conferencing, wikis, databases, project management, invoicing, note-taking, and much more application. The company global headquarters in Chennai and has seven offices in different countries. Within 24 years ZOHO has introduced 55 apps and 35 million users across the world. ZOHO corporation culture is completely different than others. one interview Vembu said, “We don’t think of it just as a company, it is also a community inside” He doesn’t like the culture replacing people every three years. HISTORY OF ZOHO From 1996 to 2003, the company was known as AdventNet.inc. Sridhar Vembu started the company with his friend Tony Thomas. in 2001, AdventNet expended the operation in Japan. Four years later (IN 2005) ZOHO CRM was launched, followed by the release of the project, Sheet, and creator in 2006. A year later ZOHO enlarged into the collaboration space with the ZOHO Docs and introduced new features like invoicing and mail application. After introducing these features, the company had 1 million users by august 2008. despite having several competitors, the company was doing well Watching the success of ZOHO, in 2009 the company got a name called ZOHO corporation. I got surprised by knowing that the company was raised without outside funding. Vembu and his family own 88% of the ZOHO share. According to Wikipedia, since 2005, ZOHO has launched additional apps every year, and in 2017 ZOHO launched a new app called ZOHO. Lately, ZOHO got big 50 million users all over the world. Sridhar Vembu has made name huge in the software world by himself. The company has employed more than 5000 people. SOME WORDS COME FROM SHRIDHAR VEMBU “Go set up businesses in smaller towns, grow the local economy and build strong value-based relationships with people willing to work towards a common goal. This will truly make you successful.” ~ Sridhar Vembu “Finance is the most seductive mistress and several start-ups have been seduced by it. it is like a drug and its addiction destroys the patient.” ~ Shridhar Vembu “Start-up founders should learn not to impress others and learn to make a business work and work with clever employees.” ~ Shridhar Vembu SOME AMAZING FACTS ABOUT SHRIDHAR VEMBU You may surprise that Vembu is running the ZOHO University in house. The university offer training to those students who have just completed 12th and have fundamental math and tech skills. Another one Shridhar Vembu his wife and son live on a five-acre ranch in Pleasanton, California. In the ranch, you can see so many goats. Shridhar has mentioned that he is more worried about the brave new world than artificial intelligence that will destroy the job. 19

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THE MOST TRUSTED COMPANIES TO WATCH IN 2022

NIKET GOEL

CEO AND FOUNDER

Kajal Dobhal | Innovative Zone he inside story narrated here is of a company that we found to be a perfect addition to our list of the most trusted companies of 2022. As we sat down for an informal meet with the Founder- CEO of Ayasya Digital Solutions- Niket Goel, we came across a vast pool of industry acumen and profound knowledge, giving us some food for thought to ponder over. Our team firmly believes that this ‘read’ will help our global readership to get better insights into the IT industry and its intricacies that are needed to be addressed by the aspiring service providers here.

THE PREFACE

IT-sphere is known for its vibrancy that is filled with incessant changes and challenges. Here, only those survive who are swift to absorb all the shifting requirements across the market and are agile enough to come up with their corresponding solutions. Ayasya Digital Solutions is one such company that is known to have been in perfect synchrony with the right from the year 2016. Today, it has become a wellacknowledged top-tier service provider across its targeted industry owing to its supreme quality services brought in by value-additions rooted in innovation, deep expertise, sharp analysis, process optimization and customer rapport in terms of effective IT solutions. What led to the foundation of the company was recognizing the issues that needed to be addressed at the moment such as unavailability of the expertise in enabling enterprise marketing tools, low ROI and inaccurate data metrics, absence of performance metrics of customer experience. Addressing this issue,

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Ayasya Digital Solutions Helping the business landscape with exclusionary IT-services

Niket states, “We identified a sharp dearth of certified and experienced experts across the industrystandard tools that were dominating the market. When it comes to marketing efforts, companies don’t get enough ROI due to the knowledge gaps in the operations of the IT service firms. Moreover, inexperienced consultancies have been using incorrect data metrics that lead to skewed results and the absence of performance metrics for enhanced customer satisfaction mostly goes unaddressed here. All these scenarios induced us to lay the foundation stone for Ayasya Digital Solutions.”

• •

33% Average conversion uplift 40+ Advanced Digital Analytics pieces of training done with 97% average Data Accuracy

Additionally, the company has been utilizing cutting-edge data science and analytics to determine the best course of action to offer the businesses lean and fruitful prospects. Owing to this efficacy, Ayasya has become a certified partner with a few standard industry giants such as Adobe, Salesforce, Google, Algolia, MuleSoft, Heroku, Flosum, etc. “We are a seasoned team of Ayasyians who happen to be the best and certified professionals. Our core competencies are not restricted to just the proprietary tools and applications rather emphasize fundamental and foundation technologies, tools and services where inclusions like Core Java, Microservice and API, DevOps tools, Cloud Infra, and Frontend Technologies ensure them with a competitive edge. We have been adding significant value to our solutions by leveraging Adobe Experience Cloud, Jahia Cloud, Algolia Search, Google Marketing Platform, Salesforce Marketing Platform, Salesforce Marketing cloud, Datorama, React JS, Angular JS, AWS, etc,” claims the founder. The company serves as a one-point contact for various IT requirements of the clients where regular upgrading and application of the latest software tools have become a crucial part of their cultural principles. Serving a diverse portfolio of IT solutions to its clients, the enterprise has been able to create an impact that speaks volumes of its vision to ensure a growth going strength to strength.

SERVICE PORTFOLIO- A GLANCE

Ayasya Digital Solutions is dedicated to delivering impactful solutions to its customers across the verticals like- Platform Development and Support Services(Vendors), Specialized skills and delivery(SI and Agency), Digital Accelerators(Creation and Management), Client Advisory(Strategy, Design and Development), Application Management and Support, and Enterprise Start-up Prototype/ MVP development. • Mobile Apps Development- Exceptional apps are curated by professionals that are lightweight and all device compatible- iOS and Android apps. • AEM Development- Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps and forms- an exclusive offering by Ayasya. • Website Development- The solutions are creative, innovative and professional website designs that are available at the most cost-efficient price backed by the latest technologies for mobile-friendly and SEO-friendly websites. • Digital Marketing- Search Engine Optimization, Social Media Marketing & Online Marketing techniques are created to promote the client’s business website and applications to help them reach out to their targeted audience. • DevOps- Ayasya works with DevOps to improve customer satisfaction, better product quality, more reliable releases, improved productivity and efficiency and the enhanced ability to build the right product by fast experimentation.

Moreover, an encouraging, challenging and rewarding work culture at Ayasya Digital Solutions has been a key contributor to its resounding success. The management has ensured a nurturing environment that helps employees to explore their potential and prove their competencies in favour of the company’s inclusive vision.

WHY AYASYA DIGITAL?

The IT industry is quite competitive and to ensure a leading edge here, service providers need to find innovative ways of catering to the end consumers. Ayasya Digital Solutions has ensured to keep its unwavering commitment to stay focussed on precise training of the client staff as well as other persons involved during different stages of the business processes. A few of the worthy mentions that showcase their expertise in their respective segment have been enlisted below• 130+ Adobe experience cloud implementations

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Business culture

HIRE THE RIGHT

PERSON

We are running a business to make the world a better place. However, you cannot full fill this goal without having the right person. In the past, you may have started a company with a few people. But as your business starts to grow, you need more loyal people who can work with you and take your business on top. Recruiting the right person for a company is very important it doesn’t matter what kind of work you are in. However, it is a very daunting task to hire. It is not all about positioning employees as soon as possible. In general, people get hired by reviewing the resume. In this resume, candidates show their skills and experience. So, would you like to hire them? Of course, Not, you need those candidates who are passionate about the position, who like to take the challenge every time. if you are hiring a manager. you need the best strategy in place to help weed out those candidates who are just showing experience. Determine the best candidate who can lead the company in the future to success.

A majority of people think that spending a lot of time with a person, you will know about him. At some point, it could be true but how about other candidates who have been waiting outside to know the call since morning. In order to hire people, you should keep in mind some of the principal such as Be creative: As you know that every person prepares for commonplace and has some unique way to solve problems. So, figure out the new way to understand how your candidate thinks. Be challenging: a good interviewer always catches the small point and try to find out by asking the question. So, put the person in some difficult situation by asking the question. Then see how they like to show their true selves.

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Allow your best employees to help: As you know that you are not only who is about work with the candidate. They know very well what kind of issues they have been facing for a long time. let them ask some questions to the candidates. by doing this, you will find the best person.

As a company owner, we always looking for a person who has the ability to create something new and face a big challenge. That’s why we look a smart person. We give a lot of time and effort to hire a good person. If we are placing the wrong person in the position it could be a major inconvenience. However, a well-experienced interviewer never makes a mistake like this. Because they know who is best for the position. However, if we are going to run a new company, you don’t have to hurry to hire people where Initial Recruiting is often very important in setting tones for the business culture going ahead. I reached so many websites where some expert has given an opinion about that. here are five-point that will help you to pick the right person.

There are different kinds of candidate come for the interview such as some come by reference and some come by just applying. However, it could be tempting to jump over the process of thoroughly giving value to reference; it is time spending work. However, avoiding the vetting process may generate issues in the future. According to Nicole Munoz from Bplans. We have to go in history to know the candidate’s behaviour. Past employment history tell you how the work and who they really are as employees Make sure candidate like to spend time with the team Asking the standard question isn’t always the best way to uncover. If you really want to hire the right person, you have to do a little bit more to determine to conform that those candidates will fit in the company’s culture and with the team. If it possibly creates five or six members of the team where you make them involved in it. After that, you are going to give a verity of situations. in this way, you don’t have the only opportunity to know how your candidates interact with your team but also allows stakeholders the chance to give a response to the candidates.

A good candidate wants to know about your company so he will ask you questions throughout the interview. And, you cannot ignore that. because it indicates preparedness and engagement. Don’t worry - always a good sign. According to Brain David from Bplan, interviewer and potential candidates should be asking each other questions to determine alignment. It shouldn’t be one side question, when you interacting with the candidate, it feels like having a conversation. It makes you know that how much your candidate feel confidence.

I like the idea so much before hiring, I could see how my potential candidate actually work. You should do by building a little hand on work into the interview process. It is a very unique idea. I know most people believe it isn’t a good way to hire people. but believe me, once you own this idea, your candidate will also respect you because they will know what kind of problems do you give them. By following this process, you will get a clearer sense. According to Bplan, this technique has been used by Jacob chapman of Gelt Venture capital. Chapman advises that you should be testing new hires by giving small problems. In this way, you will know how effortlessly they can solve the issues. As I have seen a lot of recruiters, they start to ask a standard question like where do you see yourself after 5 years or how you are going to handle the pressure and many others like that. if you are asking such kind of question, you always get a positive answer because nobody wants to ruin the image in front of you. I would say be practical, I’m sure, you are going to find the right person for the company. 29

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THE MOST TRUSTED COMPANIES TO WATCH IN 2022

B Medical Systems

Saving lives through reliable and innovative technology Abhishek Singh | Innovative Zone

Vaccines, biospecimens, pharma preparation, and a wide range of drugs and pharmaceutical products are exceptionally sensitive to temperature, humidity, and other factors. What can we do to stop the billiondollar losses caused by biologicals being exposed to suboptimal temperatures? The medical cold chain, the network of medicalgrade refrigerators, freezers, and transport solutions designed to always keep biologicals at their intended temperature throughout their distribution process, is the natural solution to this problem. For example, maintaining the cold chain for vaccines or vaccination campaigns that require refrigeration is a major concern in the pharmaceutical industry. Throughout this process, stakeholders at each link in the chain must monitor and maintain the optimum temperature range. Failure to correctly monitor these temperatures, even over brief intervals, may result in a huge waste of money and resources, and vaccines losing their potency. This is why such a complex and lifesaving distribution process must be incredibly efficient and well-organized, and cold chain manufacturers such as B Medical Systems are rising to the challenge. B Medical Systems (formerly Dometic/Electrolux) is a global manufacturer and distributor of medical cold chain solutions.

Jesal Doshi CEO

“Our products are used to always keep life-saving vaccines, pharmaceuticals, samples, and compounds in a safe and reliable manner. With our state-of-the-art products, we ensure that these biologicals and specimens don’t lose their potency due to temperature excursions, thus protecting the health of people all over the world.” adds Mr. Jesal Doshi, CEO of B Medical Systems India Pvt. Ltd.

With over 40 years of expertise, the company has developed novel methods to securely and reliably store and transport pharmaceuticals, blood components, laboratory specimens, and vaccines throughout the world. Its dedication to assisting health institutions, governments, and non-governmental organizations has saved innumerable lives while also enabling entire communities to develop and prosper. Mr. Jesal Doshi, the CEO of B Medical Systems India Pvt. Ltd., opines, “As modern medicine becomes more complex and very often requires the use of thermosensitive solutions, B Medical Systems’ medical cold chain equipment provides the peace of mind healthcare professionals need in their day-to-day life.”

THE INSIDE STORY

B Medical Systems was founded in 1979 in Hosingen, Luxembourg, when the WHO approached Electrolux to find a way to properly store and transport its vaccines around the world. The company presently provides over 100 products throughout its three core business portfolios of Medical Refrigeration, Blood Management Solutions, and Vaccine Cold Chain. Laboratory Refrigerators, Laboratory Freezers, Pharmacy Refrigerators, Ultra-Low Freezers, Plasma Freezers, Contact Shock Freezers, Vaccine Refrigerators (Ice-Lined Refrigerators and Solar Direct Drive Refrigerators), and Transport Boxes are among INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022

B Medical Systems’ main products. All products have integrated 24/7 real-time temperature monitoring capabilities that further ensure that these products offer the highest level of safety and reliability.

larger settlements and cities, perhaps in mountains, jungles, or deserts. The CEO adds, “We use a variety of methods to ensure that our products reach isolated villages. We’ve delivered vaccines in some of the world’s most inhospitable locations using vehicles, boats, helicopters, and even bicycles. However, getting to these locations isn’t the only issue we’ve had with providing a reliable vaccine cold chain. The most serious issue has been a general absence of a reliable power source. Electricity may be sparse and intermittent, if not completely unavailable. To cater to this problem, we offer Solar Direct Drive (SDD) Refrigerators and Freezers, medical storage equipment that relies on the power of the sun directly harvested by our solar panels.”

BECAUSE EVERY LIFE IS INCREDIBLY IMPORTANT

As the established market leader in the Vaccine Cold Chain for the past 40 years, B Medical Systems has provided equipment to support its partners in vaccinating more than 350 million children across the world. Through its long-lasting relationships with global humanitarian organizations such as UNICEF, the WHO, Gavi, Health Ministries, etc., B Medical Systems has installed over half a million units across 140+ countries around the world for safely storing and transporting vaccines, medicines, blood and other samples.

CONCLUSION

As governments throughout the globe move on with COVID-19 immunization programs, they continue to rely on companies to provide the solutions, speed and efficiency that they require to guarantee the success of their vaccination campaigns.

WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING

During the COVID-19 pandemic, B Medical Systems has been actively supporting governments worldwide in the establishment of their vaccine responses, by supporting the establishment of a reliable and versatile vaccine cold chain able to meet any storage temperature requirement.

B Medical Systems is a key player in these large-scale vaccination efforts as it provides the necessary medical cold chain solutions to guarantee the safety of the thermosensitive vaccines being used. The company offers a multitude of products to ensure that biologicals such as vaccines, medicines, samples such as blood and its components, and chemical compounds are safe throughout all the distribution stages until the last mile.

“The demand for our products increased dramatically. We invested extensively in increasing our manufacturing capacity by expanding our production plant in Luxembourg and establishing a new one in India. Furthermore, we implemented a number of initiatives to ensure that supply chain delays wouldn’t affect our production, enabling us to respond to the customer demands in the shortest lead time. We were able to assist COVID-19 immunization efforts all across the world as a result of this, sometimes providing entire countries’ national healthcare services with the medical cold chain solutions they required.” explains the CEO.

A MATTER OF PRIDE

“B Medical Systems is one of the first and still very few companies to receive the EU MDR certification for their active refrigeration product lines across its Medical Refrigeration and Blood Management Solutions product lines. We take pride in being one of the few companies in the world to have an end-to-end refrigeration solution which is certified by EU MDR on top of the US FDA, and to also provide Vaccine Cold Chain solutions which are WHO PQS certified.” shares Mr. Jesal Doshi, the CEO of B Medical Systems India Pvt. Ltd.

UNINTERRUPTED SERVICES IN REMOTE LOCATIONS THAT ARE NOT BACKED BY BASIC AMENITIES:

Keeping vaccines at the proper temperature has always been difficult, but it is even more so in remote regions. These communities can be difficult to reach because they are located far away from 31

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Tourism

COOL BUSINESS IDEAS FOR THOSE WHO

Love Travel

A lot of people have a dream to explore the world by traveling. Actually, they like adventure but having a 9 to 5 job, they don’t even think get out and travel the world. now you may be thinking, is there any way I can start our own business while exploring the world. because we only know that starting business means, we have to hire employees and need a good place to set up the company, but technology has changed our life. it is completely possible to set up a profitable business that offers you to travel the world without having finical problems.

Today I am going to introduce some business that will allow you to travel the world with a free mind. TRAVEL VLOGGER There was a time when people go on vacation without having any information about the place. They used to face problems at the time. However, nowadays going before somewhere place, we need to know what kinds of things we are going to see out there, all the information we get from vlog and website. so, if you are thinking to build a business, vlogging business is a great idea. try shooting some videos whenever you get opportunities and upload them on your YouTube, see if are able to attract subscriber, once you reach a certain number, you are going to earn money by ad revenue. TRANSLATOR Have you ever tried google translator to understand another language? I’m sure most of them, but do you know google translator cannot translate expect a thing. this is why people look for a real translator. If you have one or two language skills, you can start the translator business. All you have to do is take an online project to translate them and send them. also, you teach people language out there. In this way, you can make pretty good money. be bilingual or trilingual and explore the world. SOCIAL MEDIA INFLUENCER We all use Instagram and follow people, right? Now it is time to change the way do something different so that people can start following you on Instagram. We all like so much those people who are living their dream and having a great time on their trip. All you can do is try to grab popular brands to show your experience all over the world what they are offering, in this way brand owners might start paying you for this. but before starting a business, you need to know how to take the perfect shot of pitchers. Believe me, once your business succeeds, you can make money a lot and gain other kinds of experience. TRAVEL CONSULTANT Travel Consultant is a great business but you have to become the best at it. in this business you have to travel a lot to sell the holidays to other people. starting before this business, you should have experience with the place. If you have visited a lot of places, means you know where to find a great deal. Also, find out how can you run Travel consultant business indecently. This business will teach you how to understand the place deeply because it will be your job to assist a person’s interest in taking a vacation. WEBSITE OR SOFTWARE DEVELOPER This is really fun work. You don’t need an office or anything at all. all you need a Wi-Fi, a laptop, a few programming language knowledge like python or C++ and java (you can whatever language you want.). To create a website, you need to know HTML, CSS, JavaScript, some framework. I don’t want to give more explanation about it. you can start this business as a freelance. Grab the project from other companies, and do the work independently. It is really a great job; you can earn money a lot.

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AUTHOR Book has a huge impact, one person. So, if you have the ability to describe everything vividly, then it is pretty good business for you, you can do work wherever you want. Even you can publish a book by traveling. A lot of writers believe that traveling can increase their thinking power, in this way they can write very effectively. Also, everyone needs to as an author you need to travel for research. ONLINE COACH No matter where are you from, no matter what kind of skills you have, you start your business online. All you have to do is make yourself comfortable with some specific skills. And you can become an online coach to guide other people, for these people are going to pay you. Suppose that you have been some country, which means you know how to save the money out there, what kind of food people should try. Just start creating a video about these things and sell them online. PHOTOGRAPHER Do you like photography? If the answer is yes, then I would say start business online. There are two ways you can make money, you can contact some publication companies to sell, or you can see your photo online. One more thing you can do, sell the Design T-shirt by creating merchandise. Photographer careers can give you an opportunity to travel the world. TRAVEL WRITER There are so many travel magazines who always publish interesting facts about traveling or vacation. So, if you think that you are a good observer and have good writing skills. I would say, this business perfect for you. You have to write a blog about your experience that you get while traveling somewhere, after that you can create your own website to upload them or you can see to the media. Once the publisher becomes interested in your travel, they will hire and also sponsor your world trip so that you can give them an interesting fact about foreign countries. There are so many businesses out there you can do by traveling. Just having skills, you can whatever you want. People don’t see your degree, they are only interested in what you are doing. My advice just earns the skills and start your business as a freelancer.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022

The Fastest GROWING STARTUPS To Watch In 2022

GREAT FUTURE TECHNOLOGY PVT. LTD.

Simplifying Technology: Shaping Ideas Into Sustainable Prospects

Indranil Roy | Innovative Zone igital disruption and the impact of COVID-19 are speeding up the pace of technological saturation. Over the course of a decade, the digital storm has changed the way economies operate. And the pandemic hastened the process, reshaping our daily activities, from shopping to social interaction. Similar occurrences in India have accelerated digitization to the point where it is poised to outperform the West. This places India’s economy at the forefront of technological innovation, thanks to its thriving startup ecosystem. The rise also highlights our country’s dynamic talents, which are the driving forces behind its boom. Praveen Kumar, CEO, and Director of Great Future Technology Private Limited (GFTPL) is among such high-flyer. He is a technology whiz who loves assisting businesses in reimagining growth by designing and deploying sophisticated IT infrastructure solutions. GFTPL is an ISO 9001:2015 certified company for quality management and systems, registered under ‘Startup India.’ In 3 years, it has completed over 60 projects with 500+ happy clients. It has a young and brilliant team dedicated to achieving results. In a fast-paced disruptive economy, GFTPL has cultivated a preference for quality over quantity.

SETTING THE STAGE

The genesis of GFTPL was one of a kind. To put it briefly, it’s a living example of the idea that anyone can be an entrepreneur; all it takes is the capacity to spot an opportunity. Praveen is from Rajasthan and he always had a flair for creativity. In 2002, he moved to New Delhi to study computer technology. Concurrently, he began working in IT firms and accumulated a 16-year professional

PRAVEEN KUMAR CEO & Director

background. But his desire for creativity and self-worth remained unsatisfied. Despite his leadership positions, he felt like he was living on a “white picket fence.” After an arduous stint, in 2018, he finally launched GFTPL with his wife, Palak Wadhwa (Director), bringing his passion and commitment to fruition. Since then, he has been leading a team of tech-enthusiasts to turn it into a world-class IT solution provider. GFTPL is known for its energetic and like-minded individuals working on a mission to curtail time to results and complexity in clients’ businesses while augmenting efficiency. He takes pleasure in sharing his knowledge and resources that can help in creating value for people and relationships and has a flair for spirituality, health, and upbringing in society. These fundamental qualities have helped in building an engaging culture at GFTPL that emphasizes clients and employees.

AN UMBRELLA OF TAILORED SOLUTIONS

GFTPL, based in Faridabad, Haryana, is a reputable IT partner with a wide range of services ranging from IT consulting and

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infrastructure to IT assessment and security. Initially, the company focused on web development, but over time, driving innovations and success, it broadened its horizons. It still provides web development solutions, besides custom software development and mobile apps, with more happy clients. It has developed solutions in e-commerce, ERP, CRM, HRM, inventory management, websites, and many more. With a basket of need-based solutions, it has built branches in many locations across the nation.

Praveen explains, “Our goal is to telecast the world about innovative methods of elevation while also ensuring client delight by offering a “Wow” effect and providing assistance.” The firm has also branched out into digital marketing. It offers campaigning services (PPC: strategy & optimization), online reputation management (ORM), search engine optimization (SEO), and social media marketing (SMM). GFTPL strives to offer pixel-perfect services based on bleeding-edge advancements at affordable prices. With customized offerings and a focus on quality, it has served clients in developed nations, like the US, UK, UAE, Canada, and Germany.

THE BIG BRAINS OF GFTPL

It’s said that without a value-added culture, a company is nothing-and it’s true. A culture is defined by the attitudes, values, beliefs, and goals of its people. GFTPL has always prioritized quality over quantity, which is why it has a small but dedicated team.

DRIVEN BY RESEARCH-BASED TECH

With a heart and soul in IT solutions, GFTPL has always preferred upgrading and incorporating the best-inbusiness practices. It uses top-ranked technologies like Flutter, Python, Dart, MongoDB, Hadoop, GCP, AWS, etc., to ensure clients meet their requirements without compromising quality. In other words, customers get what they want when they want it. The inclusion of these cutting-edge technologies also improves the dayto-day business aspects. It helps with cost savings, automation, storing data, sharing data, and speeding up response time. In summary, technologies help GFTPL run like a well-oiled machine.

“We are a dedicated team of backend developers, frontend developers, mobile app developers, management leaders, deployment and testing experts with over 3 years of expertise,” says Praveen.

Technology also gives an upper hand and a better opportunity against uncertainties and a disruptive market. Although COVID-19 is no longer a petrifying aspect, technology has surely helped to stay afloat over the last 2 years and will be a competitive advantage in the years to come.

And what is it that ties them together? A strong sense of belonging and devotion that inspires a distinct artistic sensibility in all areas. Despite the company’s many trials over the previous two years, they continue to cultivate innovation and expertise, along with technology, to make a significant difference.

ON A MISSION TO OUTPERFORM

“A bright future beckons. The onus is on us, through hard work, honesty and integrity, to reach for the stars.” – Nelson Mandela. GFTPL was founded with a clear goal in mind: to explore opportunities in IT and lead them with ideas and passion. And, it’s evident from the synergistic efforts of leaders and team members, the firm is on course to succeed. In 3 years, it has worked with clients across the globe winning a sterling magnitude in client satisfaction. In fact, GFTPL prides itself on satisfying clients with customized offerings. “Our clients are our highest priority, and we ensure nothing but the best for them,” states Praveen. By ensuring ‘custom’ in its custom-made offerings, it has built business pipelines across nations and is registered with the Import-Export Certification (IEC). As for the future, GFTPL is marching for IoT and security. This will not only benefit them economically but the nation as well. By foraying into new avenues, they will unveil new employment opportunities that can uplift the talent pool and foster collaboration with more foreign clients.

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www.businessconnectindia.in | Vol. 3 | Issue 5 December INDIA INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition2020 March 2022

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Health and Wellness

he basic concept of corporate and office culture wellness has been around for decades. It is a way for both self-insured and semi-insured companies to help their working staff with early prevention of disease and other health benefits while lowering total overall cost for their health insurance.

The part of most corporate wellness programs is well established and often includes innovations like biometric screenings and annual physical exercises for employee health. However, they are now evolving to include some new methods that will help you to promote activity and prevent future conditions in the office. Hereby, there is an increase in the number of organizations that are focusing on wellness programs within the office premises. The positive benefits of these programs are being realized. Corporate Health & Wellness programs are one of the fastest-growing sectors in the corporate world as a business or within the business. Management now can understand that if they put their employee’s health first, productivity will also hike its hights.

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Therefore, Health and Wellness can be facilitated by introducing the best gyms, relaxing spas, health screenings time to tome, weight loss programs for the employee, and even lifestyle coaching for mental health. But the basic question everybody asks is “To what extent, these modules of health and wellness proved to be effective in bringing a holistic change in an individual at work?” A Corporate that is Intelligent with Health programs as a New Age Wellness to offers an ideal solution that is holistic, easy and inexpensive for employees is remarkable. Nowadays, giving your employees the most efficient, healthy and effective 8-16 minute break for health is regarded as the best way to take care of them. One of the biggest lessons here to be learned in this process is the creation of reports as it is one-time events masquerading as health promotion programs. Those program activities are not integrated into a comprehensive workplace for health promotion strategy. And there are many common ways in which the activities and initiatives of health and wellness at corporate offices tend to pop up in companies.

•

the introduction of other amenities such as fitness rooms, daycare centers so employees can be stressfree, etc.

To reduce the level of disengagement among employees The emphasis on corporate wellness is equally important as health and it is important during work. The employee well-being needs to move beyond human resources departments and instead become a corporate initiative that is very free to discuss any health or work issue. The corporate world needs to understand how company wellness can positively influence their bottom line of business so that they increased employee engagement and productivity. Ultimately, if you care for employees equally then the work of every sector is increased. For HR managers, this change will require new efforts to balance the demands controlling/cutting costs health care management with ensuring the productivity and well-being of the workers of the company.

Office Wellness Can Minimize Stress And Decrease Absenteeism Most of the employees believe that employers must have to take an active part in reducing the amount of stress in their lives with the workloads. Moreover, the workplace is capable of reducing the stress levels employees are facing during working hours. For many working employees wellness initiatives at the office are also of higher value than their wages as this is meant for their take care. It is not only on the employee side of the business that corporate wellness can make a profound impact. A study by HBR (Harvard University researchers) reviewed that the “36 people were examined in a study of a corporate wellness program and they found that for every dollar spent on health and wellness programs increase the companies productivity and employee accountability.

For all businesses, the successful implementation of health care is also important as the other things matters and it will require behavior modification. Moreover, things like a corporation in all staff also required for both the office workers and facility managers. If an employee is happy in their work the chances of disengagements are also low and it gives an idea to senior executives to think differently about wellness to avoid disputes. What it means to them is, in the end, this process brings forth motivation, engagement, productivity, and well-being.

Office health wellness initiatives need to move beyond HR For employers who are looking to attract and retain top talent for their organization, while at the same time decreasing the level of employee disengagement needs to be tight with health plans as an offering to the employees. Therefore, there are multiple ways that facilitate the management that provides help to employees in reducing the stress levels and the daily challenges employees are facing.

Let’s take an example of Google medical services Google inc. offers paramedical services for employees such as massage therapy, to their staff members while they’re working. In Addition, Google also in the business to employs a massage program as just one of 35 massage therapists employed in their United States offices is part of Google itself. The Massage therapists at Google will go through an interview process at the company, where they demonstrate their skills.

The best possible ways to facilitates health management to affect workers’ with work-life balance include: • weight-loss programs that address physical health like opening gym space at work • meditation programs that sharpen mental focus such as Yoga sessions during work. • flexible work arrangements so that workers can arrange the work-life balance. • being more accommodating as to where employees may carry out their work assignments as work from home. • Always focus on the quality of the work environment at the office for health(reducing noise levels, designing and implementing more private areas for rest and nap)

What makes this wellness program great? There’s a most specific reason why Google is consistently rated as one of the best places to work for in the world that they are employee-oriented company. They make themself going above and beyond for what team members expect from their employer. However, it is a great way to encourage a reciprocal effort for working forces. A relaxed and finely healthy team member is a joy to have in the workplace, which is likely the main reason behind Google’s paramedical services. 41

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The Fastest GROWING STARTUPS To Watch In 2022

MASTERBLOCKS

CUSTOMIZED IT SOLUTIONS TO EMERGENT BUSINESS CHALLENGES Indranil Roy | Innovative Zone In light of the creative breakthroughs in business and society, startups are cultivating to be the backbone of New India. Since 2020, the startup ecosystem has been integral in helping the company get back on track. While established businesses contributed, startups grabbed the spotlight, whether it was creating jobs, driving innovations, reflecting the talent pool’s diversity, or reshaping businesses. Above all, the tech startups made headlines for their focus on expanding employment opportunities while mastering all the other roles. Within this domain, software solutions have seemingly become an attractive career choice for IT enthusiasts. MasterBlocks is a new entrant in the pantheon of software solutions. Founded on values of commitment to stakeholders, it develops innovative solutions and technologies, as well as creates scalable career opportunities.

A CLOSER PICTURE OF THE FIRM

MasterBlocks, based in Pune, delivers value to its customers by designing, creating, and executing bespoke software solutions. The firm comprises young digital architects and developers who create blueprints for developing and executing diverse integrated solutions. Its expertise in digital and mobile technologies, combined with the appropriate resources and tools, cuts down on project development time. Their focus is on reducing clients’ technical debt and scaling their profitability. Every project begins by assessing the client’s vision, followed by weaving ideas and then creating an execution plan. This simple yet holistic method has helped them succeed even complex projects.

KHAJAAMIN ATTAR Co-founder-Director

MasterBlocks stands on the pillars of client and employee satisfaction, as well as social and business responsibility. Its work style reflects its employees’ potential, with a transparent culture and industry-best practices that eliminate communication barriers to create trust and operational excellence.

IN-SPEED WITH TRENDS AND TECHNOLOGIES

Software solutions are one of the most sought-after services in the business world. Every business is vying for upgrades, resulting in a vigorous battle between technology vendors, especially in developing nations like India. The IT industry accounts for 8% of the country’s GDP, including software exports. Every IT vendor is leveraging open source innovations or creating new ones to be a step ahead of their neighboring vendors. As a new entrant to the industry, MasterBlocks makes a concerted effort to stay competitive. It has customized training programs designed to keep employees aligned with the latest technology trends and technological practices. R&D plays an integral role in building a competitive forte. Despite the lack of a formal division, management encourages their leaders to experiment with new concepts and ideas, as well as resources. The findings are recorded as proof-of-value (PoV) and used when onboarding clients. The research efforts have helped build a forte around cloud platforms and enter diverse industries.

A PORTFOLIO OF NEED-BASED SOLUTIONS

The Indian software market is diverse, with every company trying to carve a niche. MasterBlocks’ mainly offers web development, web designing, and mobile app development. In a broad sense, their expertise spans MEAN & MERN Stack Development, 42

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Amol Bansode

Co-founder/Director

Ejaz Sayyed

Co-founder/Director

Cloud Development, JS Development, PHP Development, and QA Testing. But how do they carve a specialization? Let’s understand each area in a distinct manner:

Zakir Khan

Co-founder/Director

they motivate employees to be engaged in a way that aligns their personal growth with organizational growth. The dedicated culture is helping them sail through the pandemic. While they see an increasing number of projects, they struggle with resource hiring and scaling. “Due to ‘the great resignation,’ a couple of our critical resources have resigned, but we are trying to retain them on revised compensation,” enlightens Khajaamin. They have made tieups with multiple recruitment agencies to ensure a scalable improvement every month.

Web development: It connects JavaScript and non-JavaScript programs that have been custom-built, integrated into legacy systems, purchased from a third-party vendor, or a mix of these. It also emphasizes the value of PHP programming for a high-quality, interactive, and innovative website. Mobile App development: MasterBlocks works in both Android/iOS development. The company has an adept team that is flexible on both platforms. It has developed exciting Android apps in e-commerce, health, and fitness. Simultaneously, to develop innovative iOS applications, it uses object-oriented programming like Objective-C and intuitive languages like Swift.

CARVING PROSPECTS IN A DISRUPTIVE LANDSCAPE

By constantly onboarding clients through efficient delivery, MasterBlocks had a steady start. In 2019, they expanded their network and built partnerships, too. Even more, they onboarded foreign clients from print media and other segments, putting many feathers in their cap. MasterBlocks is a 360 ° software technology company andhas established expertise in Web 2 Print domain over time. Web 2 Print technology has expanded as a niche market, and the company has developed technical and domain expertise to serve to that market. They are building innovative online design studios for clients in the Printing industry with remarkable success, and this has proven out to be their major differentiator/ strength/technology solution offering.

Web Designing: The company designs websites with all the elements that optimize traffic and sales. They allow clients to choose from a variety of elements to understand their tastes and implement them to build a cohesive website. Also, it ensures all the key pages on the website are interactive, along with smooth navigation. To sum up, every project is customized to perfection and complements human intelligence and innovative technologies. MasterBlocks has successfully delivered 25+ projects in its short but focused tenure, developing a promising clientele of 12+ enterprises. It has clients in a variety of industries, including print media, sports management, and e-commerce. It also offers white-labeling services to software developers who are working on a product.

Nonetheless, the scenario has been challenging since the second half of 2020. But MasterBlocks isn’t giving up. With strong headwinds from the new Omicron variant, every business is going above and beyond to be sustainable. As such, the company is building prototypes that can connect customers with the print media industry. “Upon the success of taking the product to the market in the next 1-2 years, we see ourselves generating at least 20-30 Cr revenue per year afterward,” Khajaamin says aspiringly.

A TUNNELLED CULTURE

It’s safe to say MasterBlocks has a talented team. What’s notable and laudable is how they keep them motivated. This is where Mr. Khajaamin Attar comes into play. As the director, he ensures everyone onboard is dedicated and motivated at work. Along with other leaders, he ensures they challenge employees from time to time to push their efforts to increase productivity. They also encourage them to pursue technical certifications and participate in user groups, forums, etc. “We ensure that employees don’t go astray or waste time on unproductive activities,” says Khajaamin. Putting it simply,

AN INSPIRIRING NOTE “Take calculated risk, Build network. Build partnerships. You won’t be able to penetrate the market alone! Also, build skilled resource pipeline.

”

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Innovation

Man vs Machine THE POWER OF ARTIFICIAL INTELLIGENCE Man and machines work differently as machines are the intelligent creation of Human beings. Machines were created to make human life easier and man loves mechanism. It is very difficult not to love something that you created to obey. Whenever a machine is well made and it will carry out your life automatically then it is proved to be man’s best friend. These technologies were in making since at least the 4th century BCE. Machines were made for multipurpose such as to move water, machines to move the rock in construction, machines to move needles and thread. Automata are abstract machines that were made to move things for us. Over the past few years, the human race has come up with numerous inventions, each one is more resourceful than the last one. Moreover, as the computer age continues to develop, the mankind is somehow threatened. Additionally, the age of computer has already begun to control man’s life so many of the vital functions that man has prided himself upon before can be done just one click away. The real anxiety about AI and robotics appears to be a natural viewpoint for humans, from the first appearance of the term ‘robot’ in the year 1920s in Karel Čapek play, Rossum’s Universal Robots. In this book, a race of robotic servants wiped out humanity, to James’ Cameron’s synthetic intelligence which is ‘Skynet’ in the Terminator franchise. The play of three acts by Czech gave us the word ‘Robot’.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022

USE OF MACHINES Machines are ruling the 20th Century and we are surrounded by different day to day machines like televisions, refrigerators, music systems, home theatres, washing machines for various uses. It is said that the use of these machines made our life much simpler and easier in fast running society. Artificial Intelligence in terms of Machines is much faster than humans when it comes to processing information and performing calculations with accuracy and speed. Apart from that, the computers have a better memory that can be fed with a large amount of information as compared to humans. Machines always work effortlessly and more efficiently in time than humans. Hereby, the use of machines rather than humans increases productivity and the products can be produced in larger quantities at much greater speed with the help of machines. MAN AND MACHINE RELATIONSHIP It is recognized that machines and AI have a better ability to crunch enormous amounts of data in a very short period of time and it improves the real outcomes with lower costs. There is no point that Man is trying to compete on these fronts, leaders can use their emotional intelligence, comprehension capability, and decision-making capability that machines are not equipped to address but work is always done efficiently by machines. Therefore men should develop the competency to train AI systems, build models and assimilate large quantum of data in order to synthesize the data into meaningful insights.

Human beings also need to learn to appreciate the dynamics of the machine to machine relationship as well as man to machine relationship. It is advisable to build a team and then manage the capability of teams comprising of both machines and humans. What this would also lead to is to be able to constantly adapt to shifting balance of power and influence of both man and machine.Collaboration with teams and valuing the contribution of partners and interest groups would become even more critical in the coming years in order to foster innovation. THE INTELLIGENCE LOOP But before Artificial Intelligence can accomplish these aims, the AI systems must be given a specific purpose. A company doesn’t just proclaim that they have AI, and therefore, all of its workers sit around thinking and conversing like some utopian society where only machines work and men’s rest. No! it doesn’t work this way, AI systems must be directed to analyze historical data by someone (Man) who has created an algorithm to solve a defined problem. The AI functions cannot exist without human guidance because it is Man who created one. In the same way, humans beings get smarter based on the information they learn from the machine analysis system. Moreover, People can now apply their higher-order skills to make decisions based on the data coupled with their own knowledge base. Artificial Intelligence systems subsequently interpret what humans do with the information they generated. Additionally, they get smarter based on these interactions, and systems are refined every time with new changes. 47

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022

NITIN MITTAL & CO. A Two Decade Old Trusted Accounting Partner Delivering Quality Financial Accounting & Taxation Services Puja Bhardwaj | Innovative Zone

Nitin Mittal

Chartered Accountants

itin Mittal & Co., an incredible business in its own right, entered the Indian accounting landscape in August 2001, to revolutionise the industry as one of its kind. Offering dedicated finance and accounting services to various industries including Finance, IT Enabled / BPO, Consultancy, Manufacturing, FMCG Distributors/ Retail, etc. The brand successfully carved a reputation for itself as a single destination for accounting, taxation, and payroll compliances for various business entities. As an ISO 9001:2015 certified firm, Nitin Mittal & Co. is thriving as an emerging leader in the financial accounting and taxation services landscape by helping organisations to plan their taxes; supporting them in strategizing their growth, and enabling them to create a roadmap for success.

cope with new laws, regulations, regimes, developments with training, conferences, etc to stay one edge above others. Ripening with soaring aspiration and zeal to succeed, the firm endeavours to be recognized as a reputed professional manager. They are an innovator in Financial, Management Consultancy, Risk Management, Auditing, Taxation, and Corporate Laws. There is an excellent team of professionals including Chartered Accountants, Lawyers, Company Secretaries, retired senior manager and above rank bank officials, accountants, audit assistants, trainees who understand the business culture, management requirements, and multiple laws and possess the professional expertise that the market demands. Besides, they are a highly competent team with great experience in all accounts and finance-related fields which is one of the main advantages the firm has been a service company.

With over two decades of Legal, Secretarial, Finance, Accounting experience, strict axioms of quality, state of the art infrastructure, own servers, dedicated connectivity, constant improvement in R & D, technology, and processes, and the hard work of a dedicated team of professionals, NMC is an Indian firm brand that is recognized globally. They continuously update and upgrade themselves to

The firm has created a niche in offering comprehensive solutions across the leagues of Audits & Assurance, BPO Services, Finance & Accounting, Goods & Service Tax, Investment Planning, Legal & Secretarial, Management Services, Payroll Processing, Start-up India, STPI Services, Taxation, Miscellaneous services, etc. Empanelled with Public Sector Banks, Registrar of Societies 48

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DEALING WITH THE COVID-19 CRISIS

The firm invested a lot in technology like its own servers, VPN, data on the cloud, desktops/laptops at home for the team, etc. This gave desired results and they were able to cater to all their clients in terms of reporting, compliances, etc., especially overseas clients. Adequate training has been provided to the team to cope with the work from home environment, regular online meetings took place, staff engagement activities were carried out to maintain harmony.

WORK CULTURE & RECREATIONAL APPROACHES AT THE FIRM

and Comptroller Auditor General of India, Nitin Mittal & Co. is working for almost all major PSU banks on different assignments/audits across different geographies including Holland, Japan, China, Taiwan, India, Norway, USA, etc. Holding diverse capabilities to provide comprehensive financing solutions to national level NGOs, societies, listed companies, private limited companies, trusts, foreign corporations, firms, NMC today holds the crown as one of the few firms which are peer-reviewed by ICAI. Now, they are planning to be a boutique organisation catering to elite clients within India and overseas who believe in quality and can provide growth opportunities to the firm and the team.

THE MAN BEHIND THE BRAND

Nitin Mittal, Founder, and Partner, Nitin Mittal & Co., is a Tech-savvy Chartered Accountant with a diverse background with exposure to Accounts, Audit, Budgeting, MIS, Secretarial work, RBI, Taxation, T.D.S., Payroll, and Customs. He is a Fellow Member of the Institute of Chartered Accountants of India (Since 2001) and holds over two decades of professional and business experience and is known as an expert on matters related to start-ups. He is successfully spearheading the firm and taking care of the management and personal responsibility for a number of the firm’s long-standing clients. He assists clients with business and strategic planning, mergers & acquisitions, Due Diligence, internal controls, and increasing operating efficiency. He has been responsible for numerous assignments in the multinational tax and transfers pricing areas, corporatewide reorganisations, coordination of provision of global tax services, representation at various levels at tax authorities, and other related tax matters. Currently, he heads up the Income Tax, Management Consultancy division, and Startup division of the firm.

Talking about the inception story of his venture, the visionary stated – “We started our Firm in 2001 with a single person and doing everything on our own. With the blessings of parents and exemplary delivery of services, we created a brand in the fraternity. The journey was not an easy one. There were challenges in terms of acquiring clients, tough competition with senior firms, competition, etc. We decided to focus on the IT sector which was a growing sector in 2001 after India solved the Y2K problem. Then there was no looking back. We are one of the few CA firms that are Peer-Reviewed, impanelled with CAG, RBI, TRAI, Registrar of Societies. We are currently serving companies from different geographies including Norway, USA, Japan, China, Taiwan, Holland, etc.” 49

It is a young and energetic organisation that truly believes in the overall development of the team. They have regular outdoor and outstation picnics apart from celebrating festivals, birthdays together which is available under the gallery section on their website. The organisation strives to bring an environment for employees where they think out of the box and develop better ways to work, engage in team-building exercises, professional seminars, in-house training, etc.

FROM THE FOUNDER’S DESK

In the present globally competitive & complex business environment, NMC has been playing a small but meaningful role in adding strength to the growth of Corporate India. NMC works diligently towards the faithful discharge of all implicit & explicit responsibilities to its multiple customers, be it clients, staff, the regulator, or society. The quality of service is the distinguishing factor for our firm from others. We ensure all work is done on time with perfection. So, we always follow a maker checker system followed by a final review/sanity check by a chartered accountant. None of our team members are overburdened so as to ensure quality and perfection. All of them are well trained and given regular training in-house and outside.

KEY EXECUTIVES

CA Dinesh Kumar, Partner CA Mukesh Dutt, Sr. Manager CA Neeraj Sharma, Manager

“Believe in yourself, enjoy your work, and have a vision. In today’s world there are tremendous opportunities with the Startup culture developed in India, encash it.” - Nitin Mittal

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 Special Edition March 2022