The Most Trusted Companies & Leaders to Watch in 2022 web by Innovative Zone Magazine

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Editor’sNote Companie Introducing New Meanings Of Trust In Business World... They say, “Success in business is measured by the trust of your clients.” Business ventures of the present era are redefining the word trust with their innovative approach to handling clients. C-suite executives have set new standards for doing business and are creating a global impact. Their impeccable dedication and outstanding passion take the business realm to the next level. Now, as we are heading forward to the new-age world, companies need to put a lot more to satisfy their customers’ other branding. Time and disruptions in the market have changed people and their perception of doing business. Hence, companies are also transforming their plan and execution methods by introducing numerous innovative solutions in their respective domain. Business connect has been an active witness and a true appreciator of companies that reflect their passion for their arena. Also, we have a great history of featuring numerous top-notch ventures in our portfolio via our different categories of editions. The appreciation and encouragement of our global readers inspire us to maintain this flow. Hence, we are back with the new volume of our exclusive edition-‘Most Trusted Companies to watch in 2022’. Our team has put their utmost dedication and efforts to bring this volume to the table featuring journeys of extraordinary companies. The team of Business Connect truly hopes and desires that every page you will flip of this edition is going to fill a tremendous motivation in your mind. We hope that all the fascinating reads will inspire you and encourage you to break the barriers and chase your dreams. A prestigious persona has quoted, “One machine can do the work of fifty ordinary men. But, no machine can do the work of one extraordinary man.” Successful companies are those which are occupied by excellent minds and industrial brains. The most crucial aspect of starting a business to selecting a perfect team. Business executives find choosing the right person for the right job quite hectic and complex. To make their search a lot easier and more efficient, iXceed Solution under the guidance of Yogita Tulsiani (Director and Co-Founder) offers top-notch HR and Talent Acquisition services to its clientele. The success tale of the company immensely inspired and made us feature it on the cover. So, let’s continue your read and keep providing nuggets of wisdom to your brain.

Gulshan Parveen

Gulshan@innovativezoneindia.com

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Business Head Ashish Kumar

Corporate Team Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

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Yogita Tulsiani Director & Co-Founder

10 PAGE NO.

COVER STORY

A LEADING NAME IN THE HR REALM BACKED BY INNOVATION 6

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TABLE OF

CONtent 18

Success Story

Success Story of Vandana Luthra is an Indian inspirational entrepreneur who is the founder of VLCC Health care Ltd.

Arista Vault

Upgrading Indians To The Next Level Of Smartness

Tourism

Why Company Outings Are Important To Keep Employees Motivated?

Arve Digital Media Pvt. Ltd.

An Indian De-Facto Of 360° Brand Marketing

Culture

Tips for Becoming a Millionaire in just 5 years

iAvatarZ Digital

Where digital advertising services come at par excellence…

lifestyle

9 Things All Successful Lifestyle Entrepreneurs Believe

One For Life

Innovation At Its Core, Evolution As Its Goal

Innovation

Ditch Your Job Work For Yourself

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| Vol. 3 || VOL. Issue3 5| December 2020 INDIA INDIAwww.businessconnectindia.in | WWW.INNOVATIVEZONEINDIA.COM ISSUE 6 | MAY 2022

COVER STORY

Yogita Tulsiani Director & Co-Founder

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A LEADING NAME IN THE HR REALM BACKED BY INNOVATION Gulshan Parveen | Innovative Zone William Schutz has well asserted, “Trust is the great simplifier. If people in the business told truth, 80-90 percent of the problems would disappear.”

Trust is the basic element of business that directly helps the leaders create and develop a brand name in the market. The Innovative Zone has always been a prime witness of numerous business firms out there in the market that are running on the foundation of trust. Our constant search for one such trustworthy platform landed us on the page of iXceed Solutions. Their inception journey and extraordinary success rate inspired us and made us feature them on the cover of our exclusive edition, ‘The Most Trusted Companies & Leaders to Watch in 2022’. Our editorial team got an opportunity to arrange an interesting and joyful session with the Founder and CEO of the company, Yogita Tulsiani. The passionate shentrepreneur shared numerous unknown facts about her success journey and spilled the secret sauce of creating an outstanding business venture. She is making the business world believe that there is no industry left in the business realm in which women have not exhibited their talent. There is a wide range of well-established business ventures out there that are the results of the unmatched stewardship of some inspiring businesswomen. iXceed Solutions is a leading Talent and Digital Solutions provider among the companies that are a part of Fortune 500 companies globally, operating with the prime focus on Technology, IT Consulting, and Engineering Consulting domains.

‘‘

The company has been scaling the success ladder at a great pace having the vision to create value for the Human Ecosystem through its innovative and top-notch service panel. The talent acquisition skillset of the founder helps the team deliver high-end solutions to its clientele and make them attain best of the both world. The core values that hold the back of the company’s visions are excellence, integrity, growth, and giving back to the society and community as a whole. Yogita affirms,

If I talk about the most satisfying aspect of commencing this venture, I would say that it feels like a dream come true. I always wanted to make an impact. I have always been intrigued by the success stories of all successful entrepreneurs. You see – It’s fascinating how you build something from scratch to build an empire. It takes a lot of courage, planning, perseverance, hard work, teamwork, combined with good strategy & execution skills.

‘‘

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development leader-and further gave her a deep insight into the emerging challenges of the industry.

THE SUCCESS STORY

YOGITA TULSIANI: THE BRAIN BEHIND THE BRAND

The true meaning of entrepreneurship is hidden in adding value to others’ lives. When you are truly committed to serving your respective industry while analyzing the problems in the market-and are eventually offering an appropriate solution, then you are surely an entrepreneur. Yogita Tulsiani is a passionate entrepreneur who is inspiring the entire generation of females who want to make an impact. The leader adds in the conversation that she commenced her journey in the domain of talent acquisition because of the gaps and issues she observed in the same. With the passage of time, she realized that technology is reshaping the economy since major players in every industry bank heavily on technology for not only automation-but also to introduce process efficiencies and create innovations. She found that people were not landing the right jobs as per their skill set, ability, and capability. Witnessing such a situation, she decided to create valuable relationships for clients and candidates by providing efficient talent solutions. Her current role as the Director in iXceed has been the final destination of various roles in her career. She has undertaken Global growth and expansion with an exponential revenue growth rate. One challenge she encountered was the fact that she did not have a background in the recruitment industry nor did she know the business dynamic-but she still chose to pursue this journey as she wanted to make a significant difference in society. Yogita’s zeal for the talent management arena originated from an evergreen passion to make a difference in the corporate society. Even during her student life, she had been exceptional with numerous accolades to her name. After completing her engineering from Delhi Institute of Technology and further earning an MBA degree from the prestigious Indian School of Business Hyderabad, Yogita forayed into her professional quest. Over the years, she attained a significant experience in Business Development and Consulting across various verticals, including financial services, telecom, retail, information technology, and learning industries like Genpact Headstrong and HP, in the United Kingdom, the USA, Europe, and APAC. Her exceptional experience transformed her into a strategist and a business

To be successful, you need to go through a lot of challenges and have the strength to power through all of that.-Indra Nooyi. Yogita shared with our team some valuable nuggets about her entrepreneurial journey as a woman. She explained to us that there is comparatively a low acceptance of women entrepreneurs in this business world, which stands as a hurdle for them. It’s quite miserable that even in this century, female entrepreneurs are being considered less competent than their male peers. She further states, that in present times, women typically have higher risk awareness compared to men and they are indeed cautious about starting or scaling a business. Also, our society believes that women possess low entrepreneurial skills, which is undoubtedly wrong. There is a high need to understand that women have an additional responsibility for the family and hence, it becomes hectic for them to juggle a career with the family. She also explained to us that there is immense competition in the market for an entrepreneur, but the situation becomes more complicated when the entrepreneur is female. Although, you never get an edge for being a woman in the business realm as competition is equally tough for everyone. Her inspirational journey is a source of learning for all the female entrepreneurs out there. Talking straight to the global readership of our magazine, Yogita shared some valuable words by saying,

‘‘

I draw a lot of inspiration from Indira Nooyi as she is my role model. Furthermore, my mother has been my main source of inspiration. She had faced a lot of hardships in her life bringing me and my siblings up due to the circumstances we were in. She always motivated us to be strong, believe in ourselves and the hard work we do and leave the rest to God. She always taught me to work relentlessly towards my goals and aspiration.

‘‘

SURPASSING THE PEERS

iXceed team uses AI and ML-powered solutions that are transforming the point of view of the industry of seeing and analyzing the talent solutions and that is the major differentiating factor of the company. “The strong local knowledge is the bedrock of our success. Also, the RPO solution runs on stringent processes that result in critical business outcomes for its client. Besides this, iXceed uses an efficient and robust process to develop solutions in the recruitment space. This ensures that the company is at the forefront of the innovation curve.”-Yogita. Being a giant name in the HR realm and a pro player among all talent solution providers, iXceed deeply analyze and understand the need of the industry and offers cost-effective and high=end solutions to its clients. Some key elements that differentiate the iXceed team in the market are:

•

Customer centricity is at the core of the business.

•

They understand the customer’s requirements/ pain areas/gain areas thoroughly and tweak solutions as per their needs.

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•

Responsiveness.

•

Transparency & Integrity.

Explaining the AI-based customer engagement offerings of the company, Yogita affirms,

‘‘

The AI solution that we use is called Sniper – AI. It re-imagines the entire Talent Acquisition supply chain, creating value drivers at different stages resulting in over 60% optimization of the process. It rationalizes the Time to Hire & Cost to Hire and creates complete visibility into the talent intelligence processes and provides deep analytics to rationalize the recruitment calendar, disseminate intelligence about the candidate, reduce bias and increase diversity.

•

The company has won the ‘Changemakers Award’ at the Brand Vision summit in March 2022 .

Yogita has got featured on the cover of ‘The CEO Story’ magazine & been recognized as the CEO of the year 2021 for redefining the recruitment industry

•

The Director has been recognized among the Top 4 female Entrepreneurs behind the startup ecosystem by BW Business world.

•

She has been featured amongst the Top 4 Women entrepreneurs thriving in the startup tech industry by PinkVilla.

She has been recognized amongst the Top 50 fastest growing CEOs

•

Ixceed Solutions’ team feels proud to be ranked No. 1 amongst the hottest HR tech startups for implementing extensive usage of ar

ACCOLADES TO BOAST OF •

•

to watch in 2021 for redefining the Talent & Digital Solutions Space by the Prime Insights Magazine.

‘‘

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•

tificial intelligence & automated technology for Hiring by CXO Outlook.

•

The company has got ranked first amongst the -Top hottest HR tech startups revolutionizing Hiring Game Using Tech’ by BW Business World.

•

It is amongst- the ‘Top 5 hottest HR tech startups pacing up the recruitment game using technology’ by H2S.

•

The venture has ranked no. 1 amongst the leading 5 HR Tech Startups empowering talent recruitment with the help of technology, featured by – India Today.

•

Yogita has been awarded The Black Swan award for Women Empowerment – by Asia One- in Dec 2020.

To increase our revenue exponentially and become the employer of choice across Europe & India.

•

Proliferation across varied industries beyond IT per se

•

Expanding workforce in India, Poland, ME & other parts of the world

•

To create valuable relationships for businesses & people by providing efficient talent solutions

•

To connect talent with global opportunities

•

To create a Global delivery model so that they can fuel growth in a sustainable way

PARTING WORDS

Before signing off, the passionate leader shared some words of wisdom for the aspiring business enthusiasts out there by saying,

The Director was awarded as one of the most admired global Indians 2021, by Passion Vista magazine.

‘‘

FUTURE ENDEAVOURS

Don’t be satisfied with stories, how things have gone with others. Unfold your own myth. Believe in the power of your dreams & do whatever it takes to make them into a reality. I would like to end with my favorite quote by Rumi, Raise your words, not your voice. It is rain that grows flowers, not thunder.

A glimpse of the future plans of iXceed are: • To continue expanding in new geographies – the Middle East and the US as well as to enhance the growth of two new service lines – Digital Marketing and Enterprise Services. •

•

To create a better ecosystem for employees to boost their growth and add value to themselves. 14

‘‘

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Success Story

VANDANA The Founder of VLCC

Luthra

Often women have to face a lot of restrictions before and after marriage because of these judgmental societies. But we cannot blame every society because there are a lot of societies who have changed their own old thinking and stared respecting women. I’m going to share a woman entrepreneur journey from a young mother to an entrepreneur. Her name is Vandana Luthra who is not just a great mother or a wife but also a better entrepreneur. I hope you will learn something from this article.

INTRODUCTION Vandana Luthra is an Indian inspirational entrepreneur who is the founder of VLCC Health care Ltd. The company sells beauty products and wellness conglomerate. The company is dispensing in the Middle East, Africa, Asia, and Europe. In 2014 she became chairperson of the Beauty and wellness sector skills council that is not a profitable organization, the B&WSSC gets financial support from NSDC which comes under the Ministry of Skill Development and Entrepreneurship. PERSONAL LIFE AND EDUCATION Vandana Luther was born on 12 July 1956 in Delhi. According to Wikipedia, she grew up in an educated family, her mother was running charitable Trust and her father worked as a mechanical engineer. She completed her graduation in Delhi and decided to go to different countries (Germany, UK, and France) to gain expertise in beauty, skincare, fitness and food and nutrition. In 1988 she got married to Mukesh Luthra. She has two daughters. VLCC In 1989, Vandana found a company called VLCC as a Wellness centre. initially, she stared the company in Safdarjung Development Area New Delhi. Now VLCC has become famous not only nationally but internationally. Today the company offering a plethora of services like Slimming, beauty & grooming, laser, hair transplant and many more. Currently, VLCC is one of the most leading Beauty and wellness service industry in India. The company is operating the service of more than 326 locations in 153 cities and 13 countries. VLCC has employed more than 5000 people including medical professional and nutrition experts and cosmetologists and beauty professionals. In the present time, VLCC has set up manufacturing plants in Haridwar India and Singapore. The company produces and sell the product like skincare, body care product, and hair care. As per Wikipedia, These products are also marketed by 100,000 outlets India and more than 10,000 outlets across the middle east and Africa. VLCC is providing a vocation training course that is known as the VLCC Institute of Beauty & nutrition. Presently the institute has become one of the renovated vocational education academies in the beauty and nutrition training segment. She elected as chairperson at BWSSC. The organization is not profitable and has a moto to teach the skills to those women who have financial issues. BWSSC has opened so many skill centres, so if any women who are interested to learn beauty skills, you can check out the website. PHILANTHROPY Vandana is also running a charity that provides scholarships to underprivileged and physically challenged people. She is the VC of the NGO called Khushii. This NGO is working on different projects like vocational training facility, education with midday meal facility to 3,000 children, and telemedicine centre. According to Wikipedia, she is a member of the Morarji Desai National Institute of Yoga. 18

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ACHIEVEMENT & AWARD In 2013, Luther received India’s fourth-highest civilian honour Padma Shri award from President of India Pranab Mukherjee according to The Hindu. In 2012, she got the Asian Business Leaders forum Trailblazer award. In 2010, she won the Enterprise Asia Women Entrepreneur of the year award. From 2011 to 2015, she got listed 50 most influential women in business in India from Fortune magazine’s annual.

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THE MOST TRUSTED COMPANIES TO WATCH IN 2022

ARISTA VAULT

UPGRADING INDIANS TO THE NEXT LEVEL OF SMARTNESS Indranil Roy | Innovative Zone The world is changing, and losing your wallet or being stolen can have graver ramifications than it did a decade ago. Blocking, then notifying the authorities, and finally retrieving your ID, driver’s license, debit cards, credit cards, and other valuables is costly, time-consuming, and inconvenient. There is also an increasing case of Radio Frequency Identification (RFID) skimming. Altogether, these stir the demand for smart wallets. It can safeguard the user against scammers and pickpockets by sounding an alarm on their phone when it is taken away, and it can be followed via GPS or Bluetooth. As interesting as the technology sounds, it comes in a niche category. And quality and trust are the trademarks of such products. Introducing Arista Vault, a premium technology pacesetter for various smart wallets and other amenities.

REVOLUTIONIZING LIFESTYLE OF MASSES

Arista Vault’s smart technology solutions make life easier, simpler, and safer. It’s a leading smart luxury and health technology firm, improving people’s lives and enabling better outcomes through integrated solutions to benefit all the people sitting around its products: customers, artisans, local communities, employees, suppliers, buyers and partners. It offers safety and security in life’s daily hustle, with its Vault series of products focused on the security of wealth and data. Its product line includes smart wallets, smart business bags, trollies, office bags, tracking backpacks, Anti-phishing, AntiID theft items, card reader blockers, smart trunks, Anti-lost keychains, and bag tags. Another product range, the Disinfection Shuddhi series, focuses on healthtech & work efficiency. This comprises

antibacterial chambers, high-tech mobile sanitizers with quick wireless mobile charging, office gadget cleaners, chargers, and maintenance to extend the shelf life of office equipment. Also, it offers Smart Oral hygiene with disinfection holders & smart E-toothbrush and health monitors. Furthermore, it provides Smart products for offices & homes like Smart desks, Qi pods, ipods. Smart products for pets, Child tracker with geo-fencing, and google tagging. Lastly, it has She-Bot series dedicated to women’s safety. Arista Vault is on a quest to enhance human life to the next level. Its expertise is driven by innovative technology and ingenious designers specialized in tailoring needs. Arista Vault has established a foothold in five major Indian cities (Delhi, Gurgaon, Bangalore, Kolkata, and Jaipur). It has a global distribution network, with products reaching customers in the US, the UAE, Germany, and the UK. Arista Vault is developing patented innovations and 20

smart products with government aid, representing the country on a world stage.

DRIVEN BY CUSTOMER DEMANDS

Arista Vault’s USP lies in its product development. However, the entire product development, including designing, prototyping, or manufacturing, is customer-driven. Their products have saved people’s wallets from pickpockets with an alarm built into their wallets. A few of them saved their mobile phones from being misplaced by ringing them with their wallet buttons, and a few of them flaunted the mobile charging feature in their group by simply taking out their wallets and charging their phones. Many also presented the smart wallet as an esteemed gift in an appealing vanity case. The mat black and gold packaging gives the MDF box a classic appeal, almost like a jewel box, inside which the Smart wallet is kept with all of its peripherals and a user manual.

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The products are accompanied by exclusive customer assistance to assist with technical setup, thereby fostering new partnerships. The products are covered by a 12-month guarantee and the “Made in India” trust seal, confirming their durability.

THE UNDERLYING FORTITUDE

Arista Vault is unlike other technology firms. They are technology designers heavily invested in R&D. The firm is affiliated with the Ministry of Electronics and Information Technology of the Govt. of India. Its product development program was incubated at Electropreneur Park | STPI (Software Technology Parks of India), with technical assistance from |IESA. They design the products in world-class Power Labs, and RF Lab developed with ESDM technology. The firm helped to alleviate COVID in India. At its advent, Arista Vault acted proactively, and in 21 days, they developed their Disinfectant Shuddhi Box. It was distributed to government hospitals and exported to Dubai and UK too. Not only did they help frontline workers, but they also created employment opportunities for over 2000 artisans who were laid off because of the chaos. The flagship rewarded the company with a National Award and became a silver bullet to many. Not only did it contribute to its nation and people, but positioned Indian industries and ecosystems in the world paradigm, which was really essential for self-sustenance.

A GENIUS ECOSYSTEM

“Change is crucial. It brings new thought, which leads to innovative actions.” – Dr. APJ Abdul Kalam Arista Vault is on a one-of-a-kind mission to drive an impactful change. It has a team of technologists, designers & business professionals who came together to build a revolutionary concept. In other words, they’re innovators with crazy ideas. For instance, the vision was defined by Ret. Col. Krishan Kumar Singh (CTO). After serving 25 years in the army, he wanted to do something about the safety of the masses. This is when he met Purvi Roy (CEO) and was stunned by her product designs featured in Top National/International Fashion Shows. Her expertise in product design and durability with uniqueness and luxury reflects in the product’s Classy touch. After presenting the facts to her, the two met with CA Atul Gupta (CFO) to discuss the budget and operations.

The trio joined hands and brought Arista Vault into the market. Since its inception, the firm has been committed to innovation, customer value creation, and luxury with intelligence. All its teams, including R&D, product design and development, marketing and sales, and customer services, uphold the commitment, ensuring a progress streak. LAURELS THAT REFLECT EXCELLENCE “When you are by the people for the people, the growth is bound to happen in disruptive ways,” says Purvi. In two years of designing international standard products, Arista Vault has grabbed the attention of the industry. It has homed multiple accolades, like: • • • • •

Agni Innovation of the year 2018 Best Emerging Brand of India 2019 by Amazon National Award by Ministry for COVID products 2020 Most Innovative Brand by Prestigious STAR AWARDS India’s Top 100 D2C brand by YourStory 2022

A NOTE FROM THE CORE TEAM “Innovation, perseverance and patience for the process to be done, are the key factors should be work upon.”

Its products are ISO 9001 and 14001 certified and undergo extensive testing before being delivered to customers. Within their portfolio, they have 6 patents, 1 International patent and 5 trademarks.

THE JOURNEY CONTINUES…

Starting in 2018, Arista Vault has put many colorful feathers in its cap. But that doesn’t conclude its journey. Instead, it’s the stepping stone to new horizons. It seeks to continue exploring its innovation niche since it’s the new aeon of any venture in this generation. Arista Vault looks forward to becoming a leading innovation & technology Brand of smart products with worldwide happy customers.

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Tourism

WHY COMPANY OUTINGS ARE IMPORTANT

TO KEEP EMPLOYEES MOTIVATED?

In the fast-paced business environment in every industry and stressed workplaces, the employees are required to perform at their optimal levels of productivity. They always have to chase strict deadlines and accomplish stacks of regular duties every single day at their workplace. Executing all of these tasks in a timely manner need efforts and the brain is the central processing unit of employees at work, which need to work at lightning speeds. To maintain this mental health for employees the company outings are important and play a vital role in engaging the staff in a better way. Company outings like Lunch/Dinner plans for staff, night’s outs, coaching and gathering programs per month and co-working friend programs can prove to be sometimes expensive for companies but they are well worth like investment for good. A positive company culture in any field of business that truly understands the employees both physically and mentally with their needs will result in a highly engaged workforce team to contribute to the company’s overall growth vision. WHY BUSINESS NEEDS TEAM-BUILDING GAMES OR EXERCISES FOR KEEPING EMPLOYEES MOTIVATED? Socializing with colleagues and managers in a casual way outside the working hours will effectively tighten your employee’s team cohesion and makes the bond strong. Such casual occasions like birthday celebrations of employees free up the employees to be just the way they are. With the time the employee spends with their co-workers, the benefits of investing time and money in team building cannot be overemphasized.

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The most things that benefits of doing team-building initiatives at the workplace include: • Outings and occasional meetings will facilitate the collaborative and motivated work culture as these activities are seen most enjoyable for every worker. This initiative id important to motivate as a move towards bringing individuals together • Fosters responsive and meaningful communication as employees come to know personality, desires, strengths, and weaknesses of their co-workers • Use gaming aids for knowing the better creativity by employees and you will get out-of-the-box thinking by moving employees away from the usual job set up that recharges and refreshes them mentally. • Create an atmosphere that is friendly enough to put everyone’s point and it will further enhance productivity by identifying and eliminating obstacles or by improving existing ways of working. • Boosts employee morale as a regular dose of motivation and planning is also important. It is always important because workers feel the company and colleagues are interested in knowing and developing the company. • Simple games or brain teasers for fun can also keep everyone awake during morning laziness and team meetings. It helps in creative juices flow, which in turn makes your meetings more productive and happy. • Lastly, the learning and insight employees get from team-building games and activity transferred their good interest to the actual work environment, which results in better work equations and organizational performance. EASY WAYS TO CREATE A FUN AT WORKPLACE We have discussed above that how the company outings are important to keep employees motivated and the management team has been a stick in the mud about having fun at the workplace. The fun activities at the workplace turn things around very positive and make the working environment very happening for business productivity. The few ideas below are just good jumping off for the point of creating a culture that incorporates fun at the workplace.

SUPER CASUAL FRIDAY OR FRIDAY FUN Take a casual Friday evening for weekending buzz and beyond getting to wear jeans to work plan something for fun at work. Incorporate new ideas and accept the ideas from others to add up sweetener like a company provided. Things like in-office lunch together, break for fun or a beverage hour in the late evening. This improvement will not only make employees productive but keeps then motivated for coming weekdays and create a more relaxing environment. However, it also encourages interaction between colleagues, which is proved to boost happiness at work. FRIENDLY COMPETITIONS AND PRIZES It is amazing how a little friendly competition lightens the mood and blow a spark of energy in employees. The organization that comes up with weekly or monthly competitions for employees proved to be a fun motivator. Sweeten the pot every time with an award for the winner and repeat the process to make people enjoy coming to work. CREATE YOUR OWN FUN-LOVING SOCIAL NETWORK Most of the big firms usually have interaction channels such as software but you can simply enjoy this thing by making what’s app group. They meant to help employees collaborate on projects and talk on things uninterrupted, but they can also provide a fun outlet for discussions and suggestions for the company.

Every time an employee needs a little comedic relief out of work, they can hop on to see the latest posts and share it with colleagues. Just make sure to set parameters for the process and stress that any offensive material is unacceptable.

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ARVE DIGITAL MEDIA PVT. LTD.

AN INDIAN DE-FACTO OF 360° BRAND MARKETING

Gaurav Verma Founder & CEO

Indranil Roy | Innovative Zone inclusion in our enthralling edition, “The 10 Most Emerging Startups to Watch in 2022”.

Since the first clickable ad appeared on the internet in 1994, digital marketing has grown in huge leaps and bounds. It’s creating disruptive opportunities for businesses and introducing new ways of engaging users. Instead of creating noise that distracts clients from connecting with the brand’s content, digital marketing integrates itself into communications. It’s ubiquitous and flexible, allowing a brand to express its story using text, graphics, video, and more on channels where its customers are frequent.

THE BEGINNINGS AND PROGRESS “Vulnerability is the birthplace of innovation, creativity, and change.” ARVE Digital Media Private Limited was founded by two energetic digital marketers, Gaurav Verma (Founder & CEO) and Jiten Arora (CO-Founder & COO), with a drive to change. In 2017, after a decade of serving others and gaining knowledge, the duo broke free from their mediocrity. The year also saw the emergence of game-changing trends, such as the integration of AI into customer service or the launch of Google Analytics. Inspired by the opportunities and with a concrete intent, the duo founded ARVE. Looking at their services, they drive app installs, registrations, and transactions through different channels at a high retention rate.

However, with a lot of players banking on digital marketing, the segment has become significantly volatile. On the other hand, clients’ interests are shifting to digitalized services, fueling up the market competition. In light of this scenario, the industry requires dedicated digital marketers with unique offerings coated in trust and value. Introducing ARVE Digital Media, an ecosystem of dynamic professionals offering bespoke marketing solutions.

In the last 4 years, ARVE has adapted to digital enhancements with the goal of providing digital expertise and analyticsbased services. It specializes in mobile marketing (branding & native ads), social media optimization, paid and organic campaigns (on Google), and user acquisition on different models (CPI, CPC, CPV, CPM, CPL, CPR, and CPT). It is shouldered by dynamic professionals with a focus on consistency with clients and partners. It has a culture of trust and respect that extends to all its stakeholders.

Recently, our magazine had a telephonic interview with ARVE’s co-founder, Mr. Jiten Arora. As we progressed with our discussion, Jiten illustrated the key highlights of his entrepreneurial endeavor and how ARVE is steadily becoming an advertising paradigm. The firm’s value-added strategies and relationship-building attitude entitle it to 30

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A DEDICATED AND TAILORED MARKETING STRATEGY It’s vital to establish whether a marketing effort will be beneficial or destructive to the company before undertaking it. In other words, ROI must be calculated in relation to the campaign’s budget. However, with several marketing tactics, its difficult defining the marketing ROI benchmark. In online strategies like PPC, it’s easy to determine ROI data since it’s determined automatically. However, in content marketing strategies like videos, it’s often difficult to determine if the content is leading to the purchase of the related product. ARVE keeps its clients ahead of such hassles. It believes in “Right Content for the Right User” Jiten explains this with an example, “If I’m promoting a short video content app, I must realize that its customers will be youth and middle-aged (1640). As a result, the campaign will be brief but creative in order to appeal to that target base.” This ability to personalize every campaign fosters trust and integrity with clients and also makes it distinct. Customization is the rising market trend, and it allows ARVE to partner and work with popular brands across the Indian marketplace.

Jiten Arora

Co-Founder & COO

a psychologically safe and flexible environment that fuels idea generation that shapes into alluring campaigns. The firm also has no stringent work shifts. Jiten explains, “The crew can work from home or in the office and depart as soon as their projects are done.”

DRIVEN BY DATA & RESEARCH Customer data is the most reliable and critical asset in the marketing space. It helps marketers predict customer needs, desires, and future behaviors. The insights help deliver personalized customer experience, expand customer reach, help brands scale and improve their strategies in real-time, and incur the highest possible ROI. Rounding up, the data provides more clarity to the target audience. ARVE leverages data tools to fulfill its need for customer insights. This helps in analyzing data and extracting behavioral patterns in the blink of an eye.

The flexibility has been in place since inception. Their model framework gave them a major upper hand during COVID-19. Like many digital firms in India, ARVE worked remotely and had a progressive trajectory. In short, the period was a blessing in disguise.

The digital age we live in has an ever-increasing volume, pace, diversity, variability, and complexity of information. It helps ARVE determine its clients’ ever-changing tastes and preferences and purchasing behavior, which helps improve service standards and quality.

DETERMINED TO BE THE APEX Banked with innovations and genius resources, it’s safe to say ARVE is always geared to uncovering new opportunities. In the last 4 years, the firm has had the privilege of constantly augmenting its technical prowess through innovations. It has progressed with constant YOY growth. “In 2021–22, we increased our annual turnover by 2½ times over the previous year,” says Jiten. They are working to expand their service portfolio and customer base.

AN AGILE & COHESIVE ECOSYSTEM It is said that “teamwork makes dream work,” but in marketing, teamwork catalyzes new and productive concepts that engage the audience. Ideas are the lifeblood of marketing. A competitive environment with an agile team ensures a steady flow of ideas. It happens due to the merging of diverse backgrounds, experiences, insights, and viewpoints. ARVE’s atmosphere is favored by its team for its dynamic ideation and holistic communication. The firm has

Jiten also aspires to make ARVE an ‘Ace of Spades.’ He is determined to achieve a 5x turnover in the next two years. “I envisage ARVE as the central hub for all types of ad spending in India & overseas market soon,” signs off Jiten. 31

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Culture

TIPS FOR BECOMING A MILLIONAIRE IN JUST

5 YEARS

One can think like that, they will never get rich, unless they get a lottery full of cash or win a big mansion in Las Vegas. However, becoming a millionaire is within reach for those who start young and develop the right habits of hard work with passion. Besides, anyone at any age can develop the traits that increase wealth and decrease debt.

“Millionaire”- A tagline title that everyone wants and it is the title plenty of people would love to have with their names.

HOWEVER, IS THAT ACTUALLY FEASIBLE? Unbelievably, becoming a millionaire is an all-time goal for everyone that can be achieved with hard work this year. In your life, you have been a millionaire several times. Most of the time in the thinking web and dreams, however, you can become one in reality by following some tips and right track. 34

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that goal. One of the main reasons why someone can never become a millionaire is that they have not written a financial plan or proper working idea of starting the business. Developing a financial by writing it on paper forces you to take action quickly, instead of just talk. It also guides you to make the right decisions in order to achieve all of your dreams and goals for becoming a Millionaire.

Here is his quick guide for putting yourself on the right track toward a seven-figure net worth. By spending less than you make and living a modest lifestyle with do not let every raise push you up the lifestyle ladder. In order to plan this, one must obliterate their need for consistency. From a psychological and science perspective, people generally feel the need to take rest and get lazy in order to adapt something consistent. This need causes people to retain behavioral patterns, environments, and some relationships that are ultimately destructive and unsatisfying for far too long in the journey to becoming a millionaire.

FOCUS ON INCREASING YOUR INCOME AND INVEST For steering a clear debt, investing early for business growth can help you in becoming a millionaire. For example, if you start putting away the sum of $300 a month in the beginning at the age of 25 then you could reach millionaire status by the late age of 60. The investment is a very important part of the business and you will be counting a $2 million by sitting pretty on your retirement (age 67). That is just $300 a month! Formula and it can be varied according to every business.

MAKE A WRITTEN FINANCIAL PLAN. Saying you want to be a millionaire is not good enough. The first step in achieving this goal is to come up with the best workable plan and put it on paper.

LET US LOOK AT THE INVESTMENT IN A DIFFERENT WAY In today’s economic environment you cannot save your way to millionaire status as it requires the proper hard work and investments. Nevertheless, there are several examples like people who went from being broke and in debt at the age of 21 to becoming a self-made millionaire by 30. Risk-taking is very essential for increasing and expanding business wins. The first step taken by anybody is to focus on increasing his or her income in increments and repeating that. Hereby, you have several options to boost your revenue by speeding up your level in investing in high ROI businesses and side hustling.

“The written financial plan for starting any business will force you to do something on it.” The paper and thoughts have the power to spark with confidence and desire to achieve the goal. By engaging in the plan-making technique you can also calculate what you need to earn and how to invest in that business. The plan is not just the goal; it is the whole thing and your dream. The options you can add to your written plans are scenario planning and all the possible ways you can accomplish

UPGRADE YOUR SKILLS AND KNOWLEDGE IN THE AREA OF BUSINESS Most of the CEO were good readers and reading at least for 30 minutes a day or listening to relevant podcasts while driving to the office can positively upgrade your area in business. In the personal time, you can use the social network for motivation purposes and seek out mentors vigorously. You do not just need to be a master in your field to achieve something; you just need to be a well-rounded genius in some areas of research and better planning. Make yourself capable of talking about any subject whether it is financial, political, and sports-related or your business is driven. Consume every possible knowledge like air and put your pursuit of learning above all else at work. Following the knowledge gateway of learning will help you become one step closer to being a Millionaire. CONCLUSION To become a millionaire in any aspect of the business, you need to let time and compound growth work together. Hereby, you will often hear from everyone saying that investing in the business is a marathon to follow. For anyone who wishes to achieve their big financial goals by becoming a millionaire then they have to stay focused on small actions for decades and make a habit of calculating the overall expenses and revenue and make sure they are out of debt. For becoming something remarkable, then one has to keep investing. One has to always avoid the trap that says, “I deserve”, being out of track by overconfidence is also harmful in attaining your goal. Moreover, you have to continue working like a pro to be something that you dreamed of. Year after year, follow these steps and work effectively for your success. Apart from that, you are just halfway of becoming the person you always want to and you will keep doing those things even after you hit that milliondollar tag mark. This is how every money-smart people work.When you increase your working skills and work on expertise then only you can increase your salary.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL. 3 | ISSUE 6 | MAY 2022

THE MOST TRUSTED COMPANIES TO WATCH IN 2022

iAvatarZ Digital

Where digital advertising services come at par excellence… Kajal Dobhal | Innovative Zone

e sat down for a virtual conversation with the founder and CEO of iAvatarZ Digital- Uma Shankar Sharma who walked us through the transformative journey of his brainchild. Eradicating the conventional way of mass media, the company has been paving the path to introducing new-age methodologies where the team of industry experts put forth innovative media strategies to benefit the businesses. From creative solutions to client-centric campaigns, iAvatarZ leaves no stone unturned to make a difference in the industry with its incessant zeal to deliver best-in-class services. Market value, brand value, and brand loyalty come effortlessly to its partners, speaking volumes of its exclusivity. Curious to know more about iAvatarZ Digital’s overall portfolio? Dive into this specially-curated inside story to explore various aspects of one of the most promising digital advertising agencies.

THE PREFACE It started back in 2008 with a small studio catering to the digital media industry. Since its establishment, iAvatarZ has been scaling in leaps and bounds- carving a global presence across the digital media industry. Gradually, extending its presence from being headquartered in Noida, India, the company managed to spread its wings to international territories like the UAE, Singapore, and many others. While operating from India, the company has been serving its local as well as global clients for more than Fourteen+ years now, setting outstanding benchmarks across the targeted market.

UMA SHANKAR SHARMA Founder & CEO

Holding a robust client base backed with commendable experience has allowed it to build functional, integrated online marketing campaigns for its clientele. The service portfolio is enriched with - Organic Search Engine Ranking, Pay Per Click Advertising, Display Advertising, Mobile And Email Campaigns, Text Link Development, Newsletter Insert Ads, Blog Development, Social Networking Advertising, and Video and Audio Ads. Featuring custom copywriting alongside generating qualified leads is what they strive for. 36

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The company asserts its presence as a leading digital advertising platform that is backed by a steadfast tech platform for its cross-device solutions. With its effective solutions, clients not only come across quality assurance but also highlevel engagement-led innovations. As they can infuse their solutions with the appropriate devices, they are efficiently able to target specific audiences resonating with their respective brand requirements. Display, Mobile, Email marketing, Native, Video, Publishers on Demand, and Programmatic solutions are their specially curated product lines for the targeted market. While catering solutions for Brand + Performance Advertising, team iAvatarZ delivers solutions according to their respective brand requirements. Driven by a high level of precision and engagement, a few of the solutions have left an exemplary mark in the industry while reaching out to the target audience effortlessly.

MEET THE LEADER OF IAVATARZ • UMA SHANKAR BHARDWAJ Uma Shankar is the founding head of iAvatarZ Digital. He is steering the company operations as the CEO and is a well-acclaimed name in the industry. Uma is a personality with 17+ years of experience in the tech space and overall business management. The dynamo has been known to have bagged several accolades while crossing several milestones in his career trajectory so far. He started his career with a German MNC as a software engineer in the year 1999. Later, he worked with several software

companies from big MNCs to boutique start-ups, and heavily contributed to the creation of many applications. By far, his favorite application is the one he created for different states of North America’s emission departments. He commenced his entrepreneurial journey with iAvatarz which was a bootstrap project that has today converted into a leading Digital Advertising Company with its presence in India, the Middle and South-East Asia. At present, his venture has ensured to bring several local as well as global clients under its umbrella by catering innovative integrated online marketing solutions and delivering them highly efficient and quality results in terms of generating qualified traffic and meeting their campaign objectives.

WHAT MAKES THEM STAND APART FROM THE REST? iAvatarZ has been serving in the industry for the past 14+ years, creating a considerable brand value over this period of time. Initially, it started as a Display Advertising Platform that has today

evolved into products & technology solutions that are cross-devices. The impact created by them is evident from the global brands and agencies present in their client bases such as WPP, Publicis Groupe, Dentsu Aegis Network, and IPG. Without any seed capital or fundings, iAvatarZ has been able to generate positive revenue over the years while managing to grow the business margins from 25% to 45% over these years.

“iAvatarz has been able to increase its Brand (CPM+CPC+CPCV) Business from 25% to 65% over the last 2 Years. We have been able to consistently manage business after so many lockdowns happened in the Industry and now we are a strong team of 25 people spread across various functions that cater to increasing our business exponentially,” conveys the CEO.

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lifestyle

THINGS ALL

SUCCESSFUL LIFESTYLE

ENTREPRENEURS BELIEVE

A new start-up involves different kinds of activities restated for organizing the organization. the process includes developing the concept, researching potential ideas for success, and writing down the business plan, that’s all Entrepreneurs do. However, we all aware of the business reports. According to Oxford Economics, around 90% of businesses fail within the first five years. This negative feedback may demotivate you. But don’t give up on your dream. to follow the dream, we find a role model so that we can focus on our work. When we see successful people, we become curious to know about them. Today I want to discuss 9 things all successful lifestyle entrepreneurs believe, I’m sure after know these nine things, you will change your mind set up and become a successful entrepreneur.

Value is the key to get success Successful entrepreneurs believe in giving values. First, they try to understand market needs, then, full fill the target. They create a connection with their consumers and try to understand by listing consumer’s feedback. Most big brands and businesses don’t take the feedback seriously. But the truth is, taking feedback from customers and solving them as much as possible, it takes your company to the next level. A real successful entrepreneur makes a decision with the help of company members as well. “Success is not what you have, who you are.” Bo Bennet Believing in building relationship Successful lifestyle entrepreneurs own three strategies to build a relationship to get succeed in the business. First diversifying the network, they insist on their self to go beyond people in their current circle. They want to connect with at least one supplier, a competitor, and a customer. Next step they like to make a relationship with an unrelated organization like media and government. Second focus on the business landscape, a successful entrepreneur pays attention to bonds, a network that portrays their community, and loyalty. It helps them form a durable and powerful network to maximize business interests. Apply time, quality, and resources to key social subjects, one the most important thing you have to believe in it, it is called building a constituency of relationship with every induvial who like share beliefs, goal, and passion.

Integrity and trust A successful entrepreneur sees as a great leader new people who want to be like them, they see as a role model, I read somewhere that honesty and integrity are two important things that will give you leadership quality in a business. Integrity means, doing the right thing. as a successful entrepreneur, you get criticized by several people and competitors. People think that honesty and integrity can’t be related to leaders or businessmen. However, real businessmen or women don’t care about anything at all. they know what they doing to make the better place. A real successful entrepreneur keeps their promise, if you ask about giving promise they think very carefully, even reluctantly, However, once promise they like to go through. Believe in the power of focus We want everything perfect to start a business. However, a real entrepreneur thinks very differently, they think it is good to do one thing than perfect at everything. Because they know that business is not all about good at everything. They focus on one thing that they are into it, they would love to cross the limits and grow the company with a unique skill. They like to hire employees or virtual assistance so that the rest of another plan can be managed. Because they have a strong belief that there are outside of people who are better at it.

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Motivation is a dead end Now, it is most surprising that a successful entrepreneur doesn’t need motivation and neither requires willpower. So, if you are think waking up in the morning and watching motivational speeches will keep you motivated all the time. it might be true, but not all the time. a successful entrepreneur generates habit and system which helps them to remove the negativity. Failure is an ally We have heard that learn from past mistake to create a better future. This habit has owned by every successful entrepreneur. they don’t give up very easily if they get failed, they change the direction by implementing the old idea. most people lose hope after getting failure in the business. But we have to keep in mind that, if you are trying to change the system or solve the issues which have been facing people for a while, it will take time. here I would like to tell you a quote that a successful entrepreneur considers. “Failure is simply the opportunity to begin again this time more intelligently.” Henry Ford Competition is healthy No matter what are you doing, competitions are everywhere. Most people feel fear because their clients have been stolen by someone else, some other company has reduced the market price and many others. people thing doing a competition in the market means, butchering other businesses. However, a successful entrepreneur doesn’t get scared because others doing better. They like to chase the goal according to the plan, keep adding skills, try to identify the market needs and quality and take action.

“The best way to predict the future is to create it.” Peter Drucker Treat as an asset How do you treat your assets? I’m sure everyone treats generously. We all know that health is wealth. Having a healthy diet will make us feel energetic. A good entrepreneur treats their self as an asset. This is why they would like to take care of themselves by consuming great nutrition, doing physical activity. They like to read books to exercise their brains.

They don’t point finger at their self “Your greatest asset yourself treat it like a billion-dollar investment.” Kaoru Shinmon There is no magic Successful entrepreneurs don’t believe in the miracle or some other kind of instant. Because earlier time they have got stumble upon a great idea. they have struggled years and given the effort to handle the situation. you are not going to become an entrepreneur expecting that you will get a magic lamp one day. However, you have the ability to create magic by pouring effort and using your skills. Successful people believe that if you are wishing to carry unseen elements to become a success, your business becomes a disaster.

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THE MOST TRUSTED COMPANIES TO WATCH IN 2022

ONE FOR LIFE

INNOVATION AT ITS CORE, EVOLUTION AS ITS GOAL Kriti Anand | Innovative Zone

One for Life Private Limited is one of the few IT Services companies that focus on the intricacies of customisations and the influence of that as per the client’s needs. Inculcating humanness into technology through their progressive, user-centred digital solutions, One for Life has created a reputation for itself amongst its customers in India and abroad. Their calculated solutions to make software products more intuitive for the companies and their emphasis insistence on creating long-term relationships with their clients has made them one of the most sought-after IT services companies in the industry.

V Swaminathan CEO & Director

COMPANY OVERVIEW

The story of One for Life begins at UPES, Dehradun. The Founders, V Swaminathan (CEO & Director) and Naman (CTO and Co-Founder), and their partners realised that the current project planning and execution structure of organisations delivering projects was geriatric and needed much more improvement. Once this realisation set in, they embarked upon a journey to change this reality. They ventured into the market with a new thinking process and implementation mindset and began to cater to clients and business owners. Now, after years of market research and numerous satisfied clients under their belt, they believe they are on the correct path. Providing their fellow colleagues to learn new tech stacks, they want to pass on a simple message to all who are associated with them:

“If you are good at something; doesn’t mean you cannot be great at something else too! Challenges are just stepping stones to the solution.” - Mrs. Manisha Jaiswal, Director One for Life offers services such as Technical and Startup Consultation, Web Development, Mobile Development, UI/UX & Designing, Application Architecture Designing and Platform for Artists. The company believes in creating relations rather than clients or employees, and has incorporated this into its working ideologies as well. The employees at One for Life are hungry to learn and the leaders make sure to provide them a chance to grow into the best they can be. The team at One for Life comprises professionals from different domains ranging from AI Experts, Full Stack Developers, Solution Architects, Designers and Interface Engineers and Maestros, who have been working in the service industry for over ten years. Provided with an opportunity to learn new skills, directly interact with clients, both domestic and international, and get recognized for their efforts, the team is eager to address the challenges the company faces head on. Being guided by industry experts and a team that isn’t afraid to think out of the box – the partners agree with the company’s approach to understand the problem first. Be it an organisational rebranding or a project development – being transparent, 42

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“We at One for Life have designed a unique platform to provide a variety of services to arts and artists. Not just do we design websites and e-profiles but also regularly organize online and offline concerts in collaboration with artists to provide them with a transparent medium of connect directly with the audience. This initiative, although new and rare among. IT companies will soon become a soaring concept as the combination of IT services and artistic performance is carving the way of the future.” Priyanka Srikrishnan, Manager - Platform for Artists out as a research paper back in 2003, officially launching three years later. Now within fifteen years, it has become the underlying structure for almost all major service providers leveraging its services. Innovation is the root in the Tech Sector, and One for Life believes we should not be afraid to think of multiple creative ideas even if they are not traditional. Even if some of them don’t work out, they will help in providing further understanding about their thinking process and teach them how to approach problems from different angles.

keeping the clients involved at every step of the way, timely deliverables and most importantly, a tenacious and innovative working mindset is what keeps the clients satisfied and makes them recommend its services to others as well.

WORK CULTURE

The unprecedented advent and scope of the pandemic shook the working style of a lot of industries to the core and affected a lot more people. Still, One for Life continued to strive and complete different challenges that were presented its way. A smooth work from home policy with a flexible time schedule was helpful for the team.

As said by A.G Lafley: “Let’s execute along this strategy, but know that we’ll probably get some of this wrong, so be open to changing it.”

“Time is not a concern if you are confident the tasks you have taken up can be delivered on the agreed dates. These choices which the management made has helped keep the confidence of our employees as well as allowed us to work with international clients and match their expectations.”

The tech world is moving at an enormous rate. Automation and AI is the future and legacy technologies like Mainframe, PHP, Fortran, VB will all be obsolete within the foreseeable future. The team at One for Life is focused towards creating multi-tenant, cloud native applications so that the products you create not only stand the test of time but are stable and long-term sustainable solutions.

One thing that has kept the company afloat through times like this is the ability of the Director to learn from the past and look towards the future. In his journey as an entrepreneur, he experienced certain points in his life which made him realise an organisation is as good as the employees it has. Therefore, One for Life focuses majorly on the team under his leadership - skilling them, making them capable and providing them opportunities to lead, manage and engage with clients under proper guidance. This not only helps their confidence but also makes the audience understand that they stand by their words and their ideologies.

ACHIEVEMENTS AND FUTURE PLANS

Within the first year of our inception, the organisation has been driven and fortunate enough to not only work in multiple domains but work with international clients as well, presenting its products in South African Educational Sectors to UK Resourcing departments. The director was previously featured in Silicon India’s 10 Best Startups in Blockchain 2019 Magazine Edition for his former startup.

“Service Industry is a place where you can grow yourself in terms of revenue, stability and retention. Product Industry is where you grow as a solution provider, an architect and a visionary.”

Putting mandatory upskilling courses and projects for each and every one of the team members has helped the leadership team make sure they have the best workforce behind them, excelling at what they do best while learning new skills.

For the company’s next goals, the team is working on launching a product in the market that has been in the works for the last three months.

The team started out from UPES, Dehradun. Engineers who had a passion and thirst for knowledge came together – sharing what they had learnt in their respective domains. After having worked in the industry, they realised it is not about how much you know but rather about how you present yourself. That is what they learnt together and built for themselves, and over time looked for other dedicated people with the same hunger and lust for knowledge and becoming better.

PARTING WORDS

““

Every problem can be looked at from multiple angles – do not be afraid to experiment. Keep thinking of upskilling yourself. Technology will not stop growing–Why Should You?

The software industry is growing at a rapid pace and new languages are emerging much more frequently. AWS started 43

““

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Innovation

DITCH

your job work for YOURSELF

Does Boss’s sound make you feel uncomfortable? Or do you dream to work for yourself? In both situations, you have to think out of the box otherwise you could become unemployed. Also, in a crummy economy, where few jobs have left and people are fighting to get them. What I want to say that if you really want to secure employment or financial future, you have to start a small company. I know our society has taught us. Go to school work so hard then get a degree from college, you will get the job, and be ok. Well, it sounds like putting the question in formula and getting the result. But do you know? this old tradition is killing your creativity and your ability. if you really want to see yourself as a successful person, you need to work for yourself. You might know Tony Gaskins quote “if you don’t build your dream some will hire you to builds theirs.” Tony Gaskins

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This is why I encourage you to be an entrepreneur to create jobs to keep a job. Working for someone else means you are a Robot that is made by humans to make life easier. And I am sure you don’t want a life like this. As you know that when the economy gets down, people get fired from the job. It sounds so horrible, isn’t it? you are the owner of your life why would you let other people ruin your life.

The more important thing, try to figure out potential patterns during this process. For example, you are launching a company like McDonald (you can see every corner in America or other countries.) how will you arrange the retail locations. So that your customer can buy your product easily. Apple company never make the phone. Uber doesn’t have a car. There are a lot of examples, I can show you. Here what I want to say, research about the company. is there any company out there that may value your idea?Which means, they can help you to build a product and all you have do is marketing or designing the products.

WHAT SHOULD I KNOW BEFORE STARTING A BUSINESS? Are you excited to create a company? if yes, then let’s talk more about the bossiness. We all know, to build a business it requires so many things such as time, energy priorities and many others. Also, you need some basic skills so that you can understand what is going on in the market. You need some research it ‘means, you have to figure out what kinds of problems you can solve. Starting a business means you are filling a gap. Let’s take the example of a company called uber.

During the process, you will learn a lot of things which college or school never teach you. You will know how realworld work and more than that. I would like to tell you the most famous quote. “Research is to see what everybody else has seen and to think what nobody else has taught.” Albert Szent-Gyorgyi

“In early time, we had to wait for a taxi. People used to call taxi agencies for booking. Also, they would not give good service. after uber, our life has become easier. Because we don’t need to wait for the taxi.” This was a very unique idea at the time. Now you should think first, then start the company. Now I am going to talk about three things which you need when you are starting a business. On the internet, you see very few articles. Now we are going to discuss them.

BUILD A PROTOTYPE AND DRAFT BUSINESS PLAN Suppose that you have a great business planning. But how can you sure your vision feasible or not. This is why you need prototyping. Prototyping is a very vital beginning step of business planning that allows us to test out the vision feasibility. A lot of people have a different opinion about prototyping. They think that it is for an outfit that makes physical products. It is true, but here I want to add one more thing that does for your future business. it can be a useful website that can be used to collect emails from interested clients. Prototyping means, taking business vision and making it real.

10 WAYS TO MAKE THE TIME, ENERGY AND PRIORITIES TO START A BUSINESS Let’s first thing to know what are the best ways to make priorities for the business. Because, we know that starting a business means, taking a giant step in the dark. Sometimes you feel scary, exciting, and confuse. However, it’s our responsibility to give the business top priorities. Otherwise, our business no longer survives.

Let’s talk about the draft business plan, it is also an essential step for launching a new business plan. What kind of business plan you are launching? it is totally up to you; it could be informal or formal. Whatsoever, it allows us to crystallize the core components of our business.

TALK IT OUT WITH TRUSTIES ALLIES When you think that your business idea has real potential. You have the first priority to discuss the idea with associates. In this way, you can refresh the idea and clear the vision. Try to find out those people who have gone through the path. It doesn’t matter he has the best achievement or big failure. Now you may little confuse about it. but think if you are talking with failure, they will tell the story about it. that means, you are not going to do the same mistake again, whathe did in the past. On the other hand, the successful business person can help you to modify your idea. Founder of “Wework” Adam Neumann, he writes a quote.

RAISE FUNDS It is one of the most important steps without the funds you are can’t even think to do business. So now you have to consider money. To start a business, we need to arrange money. So how would you like to fund the new business plan? However, you can start a business with very little money like bootstrap. This business was developed with no or very little money. It depends upon you what is your business strategy? You could find funding in a different way such as: • You can take lone from Bank or go for SBA (Small Business Administration), it allows you to pay back with interest. • Many new companies approach outside investors who like to invest money in exchange for a stake in the new enterprise’s revenue. • You can use crowdfunding like Kickstarter, in this way you can collect micro-donation to grow business.

“People are the most important thing. Business model and product will follow if you have the right people.” Adam Neumann RESEARCH THE MARKET After developing the business core idea, you need to research what you are going to offer to the customer. Because your idea could be unique or it may not. If your idea already exists in the market. How can you deal with it? first ask yourself, what can do differently than others. As you can see there are a lot of telecom companies out there. Why all companies are surviving because they are providing different features.

Now, you have a question that how to make time to start the business. Because you are already working somewhere and don’t want to mess up with it. well, here I am going to give four tips that will help you to start the business.

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in a very different way like, you can ask your husband or wife. Or You can ask your colleague to be part of it. again, my advice for everyone, do not think quickly that this man or woman can be my business partner. Otherwise, you won’t make time to start a business. I have read a lot of Robert T Kiyosaki books, here I want to share the quotes.

DIVIDE YOUR TIME I was reading an article about Elion Musk on independent. According to independent, his assistant divides the daily schedule into five slots. If you are organizing your schedule like this, you can keep the focus on time. Suppose that you have only 2 hours to think about the business plan, I would say give first priority. Ignore all those crape like chit chat and getting the side-track. In this way, you will have a very strict daily schedule and can focus on those things, what needs to get done.

“Finding business partners is key to success in anything: in business, in marriage especially, in investing.” Robert T Kiyosaki

You can use the Pomodoro technique to divide time. this technique has a huge impact on people. First, you need to prioritize daily tasks. Then, set the timer for 25 minutes. Always take a 5-minute break during the 25 minutes. After completing 100 minutes, you can take 20 minutes. In this way, you have to focus less and you do work very easily

USE YOUR WEEKENDS TO CREATE A BUSINESS PLAN I know you want to spend quality time with your family that is important for everyone. But you have to manage time like try to relax long hours on Friday night if you want to go dinner with your family. Make the night Friday schedule. I don’t want to say don’t spend time with family. What I want to say try to manage the time. wake up in the morning with new energy and excitement and spend full time on business plan wisely. Your weekend could be boon by the end of the day. Suppose that you are starting an internet business. If this entire weekend you are doing like creating content, posting blogs and ads and automating. that means, you only have a job to process the order and answer the question’s customer. Time management is one of the great skills if you have. You can do so anything you want.

DON’T WASTE TIME ON SOCIAL MEDIA People are getting abdicated by social media. Now you have to get away with it if you really want to make time for business. I know you want to see the news so that you can know what is going on in the market. Well, here you can do what I do. I have downloaded chrome extension news feed Eradicator. It prevents you from getting distracted. Also, if you have a useful website. Try to save the link so that when you get time, you can check them. Suppose that you have found some interesting business tips on the internet. You can take the screenshot and you can see wherever you want. Now you have to figure out, what is the best way you can make time to start the business.

FEEL ENERGETIC ALL THE TIME We have to follow the strategy very strictly, which means, it requires a big effort but without energy. You are not going to give any effort. So, make a healthy daily routine every day as much as possible. Always try to wake in the morning so that you will have time to do meditation. Mediation fills energy in the body. And you can think business plan very easily. Also, find some great speeches that help you stay motivated.

Now you might have a question that what if I am doing internet business. Well, you have to keep in mind this quote “Social media: don’t use it to impress people, use it to impact on people.”

FEW MORE WORDS I know the majority of people think that all this process super tough. How can we do that here I want to say without taking action you cannot do anything at all. a quote was written by Pablo Picasso.

GET BUSINESS PARTNER You can make time by getting a business partner. Having a business partner, you will have two benefits. First, it helps you to delegate some of the workloads to get the all task done. Second, your business partner will make you accountable by forcing you. Because your business partner will assume you to deliver as an equal. Now you may have a question how can I find a business partner. You can find a business partner

“Action is the foundation key to all success.” Pablo Picasso 48

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