The Most Trusted Companies to Watch in 2023

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Editor’sNote Editor’sNote

THE INSPIRING STORIES OF FINANCE PROFESSIONALS..

In the banking and financial services industry, India is currently experiencing a dramatic and profound shift. Financial services are now available and inexpensive to everyone because of revolutionary reforms, digital infrastructure projects, and new-age financial organisations. Since 80% of small firms and consumers have not yet accessed the formal banking environment, this sector has many prospects for growth. Still, it also faces obstacles from new financial institutions entering the market, changing rules, and rising competition.

The financial services sector must set the pace for loan expansion and digital banking services if India is to achieve its goal of becoming a $5 trillion economy by 2025.

Although there are many new financial consulting firms in the nation, only some of them have evolved towards becoming reputable and trusted financial partners.

In this special issue of the Innovative Zone Magazine, we offer our readers an insight in to the top Wealth Management company. We have endeavoured to dive deeper in to the success stories in order to better comprehend how some of the prominent financial companies grew to current status, demonstrated their leadership skills, and remained unperturbed in the face of difficulties. These innovative endeavours are tenaciously negotiating the elements of their difficult profession with the help of their virtues of genuine enthusiasm for learning, perseverance, self-belief, innovation, perfection, and excellence.

These industry giants come together in India’s financial sector to offer their expertise, abilities, and up-to-date knowledge to entrepreneurs and leaders so they may fly toward their goals on autopilot.

Experienced leaders who methodically turn around companies into profit entities and help them grow multifold are bringing change via their committed efforts. The Innovative Zone Magazine has been effectively covering as many success stories as it can from as many industry verticals as it can access for a very long time. Each day, the editorial team is pushed to go one step further. As a company, we have provided a platform for other businesses to use as voices as they create chances as fearless rivals who embrace excellence. We hope that the magazine’s readers will like the stories it covers and give everything they have to whatever they think they might want to read more of.

We are open to suggestions and would love to learn about your areas of interest so we can write about them in the best way possible.

Happy reading and, hopefully, learning!

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Vol - 4|Special Edition|January 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Puja Bhardwaj Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

Co-ordinator Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal | Jyoti

Circulation Team

Vivek Singh Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Sakshi Negi |Vishant Saroj Pawan Yadav

Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

Corporate Office 507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

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Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023 6 COVER STORY 10 AdCounty Media India Pvt. Ltd. 20 Tourism 16 PAGE No. Assets Banking NESTLING THE DEXTERITY OF INVESTMENT, MUTUAL FUNDS, INSURANCE, STOCK TRADING, REAL ESTATE AND TAXATION UNDER ITS WING
INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023 7 CULTURE 24 DDOT 22 IPRIMOFOCUS TECHNOLOGIES PVT. LTD. 38 MICEKART GROWTH 48 RITESH & CO. 46 HEALTH 42 PWIP FOODTECH PVT. LTD. 40 LIFESTYLE 34 DUST VALUE 28 CONTENTS

ASSETS BANKING

NESTLING THE DEXTERITY OF INVESTMENT, MUTUAL FUNDS, INSURANCE, STOCK TRADING, REAL ESTATE AND TAXATION UNDER ITS WING

Cruising to emerge as the one-stop solution for various financial needs, Assets

Banking initiated its voyage in 2013, which turned out to be a momentous beginning of the brand’s journey of evolving as a renowned Wealth Management company and facilitator of integrated financial solutions to Defence officers, HNI Individuals, units, trusts, and institutions.

Nurtured by the core values of commitment and maximum safety for clients, Assets Banking has positioned itself as a pioneered financial expert that stringently follows the rules and regulations led by the Securities Exchange Board of India (SEBI).

Working scenario of Wealth Management company In Stock market, Past crash looks Opportunity and Future crash looks Risk. A Wealth Management company works on basis of future opportunity and to meet clients Objective. Wealth Manager is a pilot who carries dreams, desires, goals and objective of investors. Expertise of wealth manager and trust of investors are factors of safe landing to destination and meeting their financial goals.

A Wealth Manager went to Car Mechanic to repair his car. The Car Mechanic took 2 hrs to repair his car and charged Rs 500/- . Car Mechanic said “ Sir, My monthly income is Rs 25k and for same time duration you work and earn around Rs 1 to 1.5 Lakhs per month”. Wealth Manager replied – “ Try to Repair the car when it is running on the Highway” ! Just like we work in the live market”

Risk handling ability and Implementing Right strategy at Right time by wealth managers cannot be compared with any other profession.

Nestled in Pune & Delhi, Assets Banking has established its prowess as a trusted Wealth Management company for providing unbiased customised financial advice related to Investment, Mutual funds, Insurance, Share Trading, Real Estate and Taxation. Its core competency lies in providing specialized financial portfolio management to Indian Defence Officers & veterans and HNI Individual / Corporate for the past 10 years. A brand promoted by Yashraj Assets Distribution Pvt. Ltd.; the corporation currently manages portfolios of more than 700 clients pan India.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023 10 TRUSTED COMPANY
Puja Bhardwaj | Innovative Zone
Cover Story
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Its rich clientele includes Serving / Retired Defence & Govt. Officers, Defence Establishment and Trusts –Paraplegic Rehabilitation Centre (PRC), Army Institute of Technology, Bombay Engineering group. They also manage portfolios of Corporate firms, HNI Individuals, business classes and professionals. In addition to Pan India, there are several NRI clients from countries like Dubai, Australia, Germany, New Zealand, the United States, Canada, UK etc. The client’s ability to trust and believe in the organisation is of utmost importance. Spearheading towards new heights, the management team envisions reaching out to more individuals to support them in growing their investments and opening up its offices in other parts of the nation in the coming year to expand its wings and provide its clients with another touch point.

Vision & Values: “You Grow, We Grow”

Assets Banking is blessed to have an excellent team that adheres to the organisation’s key mantra — “Growth and Safety”; to safeguard client investments from risk and foster growth to achieve clients’ goals. They follow 2 key values:

• Growth – Commitment to present well-analyzed research for steady returns.

• Safety – Objective-oriented investment as per SEBI guidelines

At Assets Banking, their mission is to ensure customer satisfaction by offering a one-stop destination for all asset class. The company follows a very robust mechanism of risk profiling and understanding client requirements to derive customised solutions. Further portfolio management is done through regular client meetings and rebalancing when necessary.

Key Factors that Make Assets Banking a Blue Diamond in the Financial Services

The distinctiveness of Assets Banking is to offer thoroughly researched products before suggesting them to clients. They have a team of Charted accountants, Certified financial Planner and Research analysts who does analysis of various financial products. The right strategy at the right time is the uniqueness of Assets Banking. Stock market and Mutual fund products are very dynamic, it’s require lot of strategy and timely implementation. Their company uses various strategy like PEG Ratio, Pivot table, Fibonacci retracement series, Debt to Equity ratio and various Fundamental and Technical analysis for stocks and mutual funds. F &O Derivative data analysis like Short Straddle, Long Strangle, Verticle Spread, Butterfly Spread etc is used in Technical Analysis.

Uniqueness of company :

• Cost-effective and well-researched advice

• Proper Risk Management to achieve objectives.

• No Extra charges to Clients and Prompt Customer services

• Service coverage all over India

• Dedicated services for defence officers

Keep Up with Technical Evolution

Assets Banking has been using an online transaction platform from 2013, making them one of the very few businesses throughout the Covid-19 period to be successful in onboarding customers for online investment. Their cutting-edge technology and ability to predict the future allowed them to outperform the competition. The corporation offers clients (domestic and international) 100% online support from the initial conversation, till the financial portfolio’s complete execution. Their server works on BSE platform for all transactions. BSE is most trusted platform in India in terms of Safety and security for financial transactions. Clients need a trustworthy wealth manager who can fulfill their goals and objectives regardless of the location.

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One-stop Solution for Different Financial Needs

Developing into a one-stop solution, Assets Banking provides a comprehensive range of solutions to meet all financial needs in the areas of investment, insurance, loans, real estate, and taxation while ensuring a high level of service, knowledge, and focus throughout the association.

• Customize Portfolio Management: They provide clients with complete and customised portfolio management, which involves designing and aligning a portfolio to the client’s financial goals and objectives. There is a careful balance between suggestions of suitable products that match the client’s risk appetite and the tax implications.

• EMSS / PMSS : The company opens Demat and trading accounts for customers and offers Equity Management Specialized Service and Portfolio Management Specialized Services for HNI and Ultra HNI customers.

• Fixed Deposits / Bonds: FD / Bonds solutions that offer the same level of safety as a bank but at a higher interest rate.

• Mutual Funds: They offer carefully well-researched Mutual Funds and SIP choices from leading businesses. Customers have the option of investing by lump payment or SIP, depending on their convenience.

• Insurance: They provide the right insurance in the area of interest and need, such as term life, health, pension plans, car, house etc., through a thorough analysis and unbiased approach.

• Taxation: All tax concerns are handled with the utmost care by the knowledgeable and skilled staff of CAs with nominal Charted accountant fees.

• Real Estate: They provide real estate advisory services to buy and sell real estate in Pune & Delhi NCR.

Financial Awareness Seminars – To Educate about the Importance of Financial Planning Assets Banking actively organises financial awareness seminars and presentations for Defense officers / professionals in various Regiments & Institutes. The following organisations have hosted officers’ seminars:

• AG Branch Retiring officer’s seminar, Manekshaw Auditorium, Delhi

• HQ Southern Command, Pune

• Dakshin Maharashtra Sub Area, Pune

• Institute of Co-operative Management, Pune

• HQ Army Western Command, Chandimandir, Chandigarh

• College of Defence Management, Secunderabad

• Naval wives’ welfare Association, Delhi

• Army Wife Welfare Association, Pune

• Financial Seminars for Armed forces conducted on Kargil Diwas –TV9 Channel

Financial Planning & Portfolio Management Process at Assets Banking

Initial Meeting : It’s a introductory meeting about knowing about clients. They give information about their needs, wishes, dreams, and aspirations. The client’s income, expenses, current liabilities, previous investment information are all carefully gathered.

Risk analysis and Evaluation: The client’s risk profile is created. In developing the future strategy, they take into account the client’s life stage, personal values, and economic variables based on the analysis.

Plan Presentation: Asset allocation decisions are taken into account, and appropriate products are included in portfolio plan in accordance with risk assessments. Any changes can be made based on the discussion with the clients.

Execution of Financial Plan: Clients have the option of investing physically or digitally, depending on their level of comfort. Monitoring and Review: The portfolio is reviewed as per clients expectation or bi-annually. Profit booking, rebalancing and changes to the portfolio are suggested as per market scenario.

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Growth during the COVID Pandemic

The visionary leader asserted, “Covid 19 situation impacted various industries, but it brought a positive impact for our Industry. During that time, we promoted awareness campaigns like “Once in a Lifetime Offer in Stock Market and Mutual Funds” and helped clients believe that the right plan implemented at the right moment can be successful. Our 17 years of experience in the financial industry have been beneficial to our clients because of these skills. Our clients were given the right advice to invest any extra funds as the stock market provided a lucrative opportunity and valuation, and many new clients who were added during that time period made phenomenal profits.”

Ambitious Leaders Behind Assets Banking

Pawan

The man behind the idea, Pawan Agarwal, Managing Director & CEO of Assets Banking, is skilled in managing a broad portfolio of client assets and has more than 17 years of expertise in investment portfolio management with Citibank and HDFC Bank. He has a profound understanding and appreciation for the fundamental principles of business, such as monetary status, teamwork, and the capacity to act swiftly and decisively under pressure. He has put together a collection of appropriate and suitable products that are applicable to any requirement of a Defense officer after performing an analytical study as to the fundamental requirements of Officers through participation in various officers’ and veterans’ meetings. He has experience in managing the financial portfolio needs of corporations, military institutions, and trusts.

Ambitious Leaders Behind Assets Banking

Lt.Gen S.S. Jog Advisory Director RAdm Sanjay Vadgaokar Advisory Director HQ Southern Command, Pune
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Col Vikram Karande Business Head Advisory

Ramesh Agarwal – Certified Financial Planner & Director

Designated as Director and Senior Financial Analyst at Assets Banking, Ramesh Agarwal holds over 10 years of expertise in Equities and Derivatives and is a Certified Financial Planner. In his current position, Mr. Ramesh has to be considerably more conscious of how the domestic and international markets’ social, political, and technological environments are changing. Changes in government and social policies are significant concerns for the equity market. Such developments require adroit changes to the way the organisation thinks about its work. With a specialised team, Mr. Ramesh Agarwal is efficiently handling the Delhi and North India business operations.

Rajesh Agarwal – Research Analyst & Director

Another leading man, Rajesh Agarwal, Director and Research Analyst at Assets Banking, has experience of a research analyst for ten years. He manages a stock portfolio and specialises in research analysis of stocks and mutual funds. His primary focus is on doing financial forecasts, analysing financial data, reviewing operational indicators, and developing financial models for decision-making. He also oversees the management and administration of corporate operations. Numerous quick decisions must be made during planning. He decides on a strategy with his team to assist a business in achieving its objectives. He must therefore possess the ability to carefully consider all available facts about the scenario.

Lieutenant General S.S. Jog, PVSM, AVSM, SM, VSM (Retd) – Advisory Director

Lt Gen S.S. Jog is a seasoned professional with 40 years of diversified and committed experience in HR Development, Administration, Training, Education, and Combat in areas of Jammu & Kashmir and Northeast India that are prone to counter insurgency. He holds certifications in disaster management and human rights from the Management Development Institute (MDI), Gurgaon; postgraduate degrees in industrial and personnel relations from the University of Mumbai; and independent corporate directorship from IGNOU, New Delhi. He graduated from the famous National Defence College, the Rashtriya Indian Military College (RIMC), the National Defense Academy (NDA), the Indian Military Academy (IMA), and the Defence Services Staff College (DSSC) (NDC). Through his leadership and cumulative expertise, he gives Assets Banking crucial insights and strategic direction. His wife Mrs. Sanjana Jog runs an NGO for the Welfare of the Defense Service Personnel and their families

RAdm

Sanjay Vadgaokar, NM (Retd) – Advisory Director

A seasoned professional with 37 years of diversified and dedicated experience in training, technical expertise in aviation, and human resources development, RAdm Sanjay Vadgaokar was commissioned as an Aviation officer in the Indian Navy in 1975. He was a distinguished helicopter pilot and qualified flight instructor who commanded 3 frontline ships, an air squadron and an Air Station.

As the Flag Officer of Naval Aviation in Goa and the ACNS (Air) in Delhi, he oversaw Naval Aviation and ordered aircraft for the Indian Navy. From 1997 to 2000, he also served as the defence attaché at the Indian Embassy in Tokyo. He graduated from the esteemed NDA and NDC. On retirement, he has since worked as a consultant in the corporate sector for 6 years and now plays a leadership role in Assets Banking.

Col Vikram Karande (Retd) – Business Head Advisory

Playing a significant role in the business advisory at Assets Banking, Col Vikram Karande was commissioned in the Army Ordnance Corps in Dec 1985. He has worked in numerous fields and peace organisations across the nation, supporting the Army’s logistics. He has experience in supply chain management and is a qualified materials manager. He has a rich experience of 33 years in the Army. Being a retired Army officer, he is familiar with the financial needs and risk tolerance of defence officials. He is connected to Assets Banking as a Business Head Advisory after leaving the Army.

A Glimpse of Assets Banking’s Achievements and Future Outlook While moving on its growth path, the corporation got recognised by Head Quarter Southern Command, Pune and AG Branch, Manekshaw Delhi. Additionally, they received a radio interview invitation from 94.3 FM to discuss the importance of financial education initiatives and Zee Business Channel’s efforts to educate investors about fraudulent investment advisors and activities. They also had the chance to host financial seminars for the Dakshin Maharashtra Sub Area in Pune, the Army Wife Welfare Association in Pune, the College of Defence Management in Secunderabad, and the Headquarters Army Western Command in Chandigarh.

Assets Banking has grown many folds by word of mouth and with great credibility in wealth management field. The key strength of the company is their clients, who always support them in their Growth. The foundation of the company was taken in Pune; later, it expanded to Delhi. Now, the future plan is to expand its operation into various cities like Hyderabad, Bangalore, Chandigarh, Kolkata, Dubai, etc.

Giving Back to the Community

Assets Banking is proud to associate with Defence establishments as Financial Portfolio Managers. Few recognisable names are Paraplagic Rehabilitation centre and Queen Mary’s Technical Institute, Pune. They conduct various financial lectures and spread awareness of the importance of financial investments and savings among corporations and defence organisations.

We would also like to congratulate Indian Army for celebrating 75th Army Day on 15th Jan 2023 in honor of Field Marshall KM Cariappa.

www.assetsbanking.com Delhi - +91-7077727771, Pune- +91-8793224455

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A Small Budget Traveling on

The Ultimate Guide for

If the traveling bug is biting at your heels then put on some fancy shoes to start a new vacation. Whenever you feel wanderlust calling you then it is a great sign to pack up and go. Unfortunately, most people barely have enough money in their bank accounts to fund an expensive paid trip to an exotic destination. Hereby, we bring you some pro tips for planning a budget-friendly journey.

Sometimes planning about any new vacation is much easier than it used to be and you can simply thank the large presence of the internet. However, finding a better hotel, flight for destination and dinner reservation is only a quick Google search away. But traveling is still rarely a bargain because you can save your money by doing some homework before packing up the bags. If you dig a little deeper for the information regarding your journey then you can find everything from cheap flights to low-cost stay and lodging alternatives.

To create a better comprehensive guide for traveling on a small budget, our team looked for people who wanted to walk well at hacking small budget travel and taking more vacations than most people on a very frugal budget can take. Hereby, we present tips on their experience so that you can follow some new ideas before traveling. Keep yourself reading about your chosen destination to learn about the attitudes and strategies you can adopt on your

own to make the most of traveling on whatever size budget you’re working with.

Ultimately, we find a bunch of simple tips to help you in cutting back on the traveling costs. Give these ideas a try before you planning a journey and you’ll save hundreds of money on your next trip. Here are five ways by which you can travel on a budget without sacrificing the quality of your vacation, according to travel experts.

Flexibility for Travel Dates

If you want to travel on a low budget then be sure that you are willing to be flexible on travel dates. By being flexible with travel dates you can possibly save hundreds of dollars on your flight as well as a hotel stay. Prebooking flights may be cheaper if you fly on the weekend as opposed to flying on Monday morning or any weekday.

If you’re making yourself flexible on your traveling dates, then always go for a vacation out of season. With off-season visit, you get to see all the same beautiful sights of other countries or states, at a very minimal price or half rate. Moreover, by doing the offseason visit you can travel with half of the crowds. For example, visiting some warmer destinations like Florida is more pleasant out of season, and the weather is still warmer in these places.

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Book Hotel, Car Rentals & Flights all Together

Everyone likes to find their own hotels when they are traveling, but they usually book the first night or two at a hotel online with their flights. It is always noted that whenever you book a hotel at the same time as your flights, then you often save a ton. By doing this you can learn this little trick that combining all major things makes a lot of budget difference.

By booking your hotel, rental, and flight together, you can end up saving a lot of money. Additionally, it is also recommended that booking your rental car at the same time is also helpful if you are thinking of commuting places.

Stay Local

Whenever you are visiting a new destination always keep things as local as you can. Staying local means by supporting the local community of the country, you’ll save the budget money as compared to using brands while on vacation. Hiring a simply local guide instead of one that’s recommended by your hotel concierge will save you a few bucks on vacations.

Most of the Tour & Travel companies add surcharges on top of the guide’s fees and keep getting a handsome amount of profit out of the hands of the local people. It is also possible to get really good discounts on tours if you use local guides and by doing so you’re helping to stimulate the local economy and create jobs for locals as well.

Similarly, eating your meals at local restaurants is also a great way to save plenty of money that you were supposed to spend on restaurants. For example, let’s talk about Bali, if you plan to decide to eat at the ocean-side big cafes in Canggu, then you’ll probably spending around $14 for a meal. Similarly, if you eat at the local restaurants on a block away from the ocean-side then you get bigger portions, tastier food, and it’s only costing you $1 for a meal.

Stay in hostels

Another budget-cutting methods are Hostel, they are one of the best ways to travel on a budget. This tip is one of the

pretty obvious budget-cutting methods but it cannot be overstated just how much more wallet-friendly budget accommodation. The option for hostels instead of hotels, resorts, and rental homes are pocket cutting tricks for vacation accommodation. By doing this you Not only get lower prices (some hostel beds for tourists are literally just a couple of dollars per night), but you’re also getting the authentic backpackers atmosphere, and great memories to last a lifetime.

There are many hostels in different destinations such as party hostels, relaxing hostels, exotic hostels, rural hostels, etc. Some hostels have advantages such as common areas where people meet, so you may end up finding someone to share your transportation, dinner or day trips if you are traveling solo or in a short group. The Hostelworld app is used by most of the backpackers because they can find and book directly the cheapest and best-rated accommodation in the country they are traveling.

Plan a Simple Food Budget

If eating well is your topmost priority for the trip then there are still tons of ways to save money on every time meal. The first thing is to know what you want out of the vacation for food and If you want to indulge in fancy dinners then you can offset that by having cheaper breakfasts and lunches to support the best dinner. It is very important to prioritize and plan which meals you’ll splurge on and this thing will ensure that you stay within your budget.

It is always noticed that the hostel and hotel that includes breakfast is a very simple way to save money on food for one meal. And for those who want to get a little more saving on food is get the suggestions asking the locals for their tips and tricks about cheap food. Ultimately, the best way to figure out where the cheap restaurants are is to learn the language efficiently and then earn the respect of the locals to ask them where they go. On the other hand, another easy tactic to find a cheap spot for food is to ask your locals hotel concierge or their staff for the guidance about best food according to them. Apart from that, you can dig into the street food of the country rather than expensive hotel food meals.

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AdCounty Media India Pvt Ltd

A Pioneer In Digital Marketing, Serving A Dignified Clientele From Diversified Verticals

Four years ago, at a time when the focus on mobile user experience and regional content was increasing, and the demand for online marketing solutions was going high, AdCounty Media founders saw an opportunity for companies that specialize in Advanced & Customized Advertising Solutions. And they seized the opportunity by venturing into the market with a solid team in 2017, with Aditya Jangid – Founder & Director, Abbhinav R Jain - Co-Founder & Chief Operating Officer, Delphin Varghese - Co-Founder & Chief Business Officer, and was later joined by Kumar Saurav to head the Global Mobile Business of the company to craft a brand that would help corporations in achieving their marketing objectives and increase digital footprint.

Presently, in less than 5 years of inception, AdCounty Media has become one of the top 10 Ad-networks in India and is catering to clients in more than 20 countries, and has a base in 7 countries. Its future plan is to pivot from a digital advertising company to a product company and diversify its portfolio by investing or having joint ventures with other tech startups and expand its base to at least 50 nations.

EMPOWERING ADVERTISERS

GLOBALLY

AdCounty Media is a digital marketing company and a premium mobile ad agency based out of India, UAE, Singapore, Indonesia, South Africa, Germany & Romania. It works with multiple brands and app owners across various verticals. Here is an insight into the key markets of AdCounty:

• Japan & South Korea – all the major gaming clients.

• India – leading BFSI, Education, Auto & Ecommerce clients.

• Southeast Asia – top eCommerce, finance, and utility brands.

• Middle East – Mostly Ecommerce, QSR, and auto brands.

• Africa – Ecommerce and FMCG brands.

• Europe – Mostly gaming brands.

• US & Canada – Ecommerce, Lifestyle, and Utility brands.

• LATAM – Finance and Utility brands.

EXCLUSIVE PRODUCT PORTFOLIO

Apart from the advertising agency business, AdCounty has built its own product portfolio on the web and mobile:

MOBILE APPS-

• VOOHOO(https://play.google.com/ store/apps/details?id=com.sg.voohoo)

- This is a short video and photosharing app where any user can show their talent by uploading their gig which can help them become a virtual celebrity and increase fan following who can reward them with stickers that can be cashed.

• MobiClean(https://play.google. com/store/apps/details?id=com. mobiclean.cache.cleaner) - Is a powerful phone cleaner app available on Google Play Store for Android devices. It helps in Cache Cleaning, Junk Removing, Speed Boosting, and Optimizing, it has been specifically designed to improve the overall mobile phone experience of its user.

• aScanner(https://play.google.com/ store/apps/details?id=com.ascanner. docs.pdf.scan) - aScanner is a scanner app made in India for the world to use. It offers high-quality scans in a matter of seconds along with some really cool features. aScanner is a handy app that works as a PDF creator, PDF scanner, OCR scanner, QR, and Barcode scanner.

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Aditya Jangid Founder & Director Puja Bhardwaj | Innovative Zone

WEBSITES-

• https://xploringindia. in/ - News Website - which features news from India and around the world.

• https://www.travelercounty. com/ - It’s a travel website that gives insights and advice to the users for their next trip.

• https://www.wealthcounty. com/ - It is a one-stop neutral marketplace to take care of your financial needs. It offers the best deals in India for personal loans, home loans, marriage loans, travel loans, business loans, and education loans under one roof.

• https://www.offercounty. com/ - Given the burgeoning growth of e-commerce sites in India and all of them running their own deals and offers, it helps users to choose the best deal by aggregating all of them on one website.

• http://sportscounty.com/ - Is all about sports. Sports enthusiasts can simply come

and get all the latest updates on sports whether it is cricket or football.

• https://www.realmoney-games.com/ - This site provides you with information on the platforms (both websites and mobile applications) which provides users information about the best online games which are fun to play and rewarding at the same time.

• https://www.techtalkcounty.com/ - For all the techies, this is our newest offering with all the latest updates in the tech world.

DIFFERENTIATING FACTORS

Some of the key points which differentiate AdCounty from other companies are.

• Apart from the conventional media aggregation business, the firm is more focused on building an in-house media stack of different types of inventories and products.

• Timely payments to the media partners make AdCounty stand apart from others. This helps them to manage their operating cost in the most effective way.

• The focus of the management team on building cutting-edge technology is helping them to diversify their business and mitigate risk.

OVERCOMING THE CHALLENGES

One of the biggest challenges AdCounty team faces in the industry today is to bring down media fraud. To overcome this, they have created several checks to filter out fraud traffic. The tracking platform has helped the firm in the automation and implementation of these checks and balances.

Another major issue the team saw was declining revenue from the Indian market during the pandemic. However, they were quick to shift their focus to build new revenue-generating verticals like real money gaming, which suddenly witnessed a massive boom in product adoption. Almost all of them experienced a paradigm shift in user behavior and greater adoption during both lockdowns. This helped AdCounty in maintaining

the revenue growth in line with its YoY plans throughout the pandemic.

KEEPING PACE WITH THE CHANGING MARKET TRENDS

Since digital and mobile advertising is a fast-changing ecosystem, AdCounty focuses on a couple of things to stay updated with the changing market trends.

• Client & Partner experience and insights – As an aggregator of demand and supply, the company focuses on client and media partners simultaneously. This helps them to manage expectations and maintain sync.

• Learning & Unlearning –Both are equally important, learning and adapting new technology while unlearning old processes, this has always helped AdCounty to adapt to the changing trends.

Research done by 4As alongside LinkedIn shows that the employee turnover rate has increased 10% compared to related industries. However, AdCounty’s strength is their team and their motto is simple “People before profit.”

The management has announced a 10% flat salary hike for all the employees for 2 months for two years in a row to cope up with inflation during the pandemic. And, in 2021, they not only gave a 10% salary hike but also got COVID insurance worth INR 5 Lac each (6700 USD) for all their employees and their dependents.

Apart from this they also went ahead with the appraisals of their employees irrespective of the situation. The management ensures that they learn and grow with the firm. As said by our Honorable Prime Minister, “Sabka saath sabka Vikas.”

ADVICE TO THE FUTURE LEADERS

In the last 4 years of the inception, the team has learned 4 key things

• People are the most important assets of the company, always value them.

• Fail fast & learn fast – this will enable you to build a culture that celebrates intelligent failure and to succeed one must be open to such failures. This means that one must be willing to learn from their mistakes faster.

• Revenue is the byproduct of good & smart work, focus on work than revenue

• Communication can fix any problem, be it internal or external.

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Abbhinav R Jain Co-Founder & Chief Operating Officer Kumar Saurav Head - Global Mobile Business THE EMPOWERED AND MOTIVATED TEAM

Delivery Anytime Anything Anywhere

Nitin | Innovative Zone

It is said, “Saving time is equivalent to saving money”. The most important challenge for any business is the timely delivery of raw material to finished goods, be it a buyer or seller. This is where the role of e-commerce came into play. E-commerce is the activity of electronically buying or selling products on online services or over the internet. There are three areas of e-commerce: -

Online Retailing

Electronic Markets

Online Auctions

Today, we are having with us such an inspiring story of DDoT. We had an enriching talk with its Co-Founders Mr. Sneh Patel and Mr. Sahil Santoki. They are the dynamic brains behind DDoT. It is a hassle-free way of connecting the world at a click of a button. DDoT has come up with an innovative solution to every logistics need.

COMPANY PROFILE

DDoT was incorporated in the year 2020 and headquartered in Surat, Gujarat. It is a delivery service where users can place a request for pick up & drop-off of any product (food, household items, documents etc.) It offers transportation for a wide variety of products - from something as small as picking up documents from any office to moving furniture to transport any finished products from factory to warehouse. Their fleet of delivery vehicles includes scooters, vans, and trucks to aid every kind of delivery request. For security purposes, they provide two-factor authentication and live GPS tracking. They offer payment flexibility as well; Anyone can choose to pay at pick up or at drop off. Customers can pay via cash, card, UPI or net banking.

If you forget an important thing anywhere, then you do not need to be nervous - just browse the DDoT app, and its delivery expert will deliver to the mentioned location safely and in the shortest time possible. Send or receive anything from anywhere with DDoT. Its delivery experts are trained to handle every type of cargo and deliver it in the most optimum time.

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market demand as well as stimulated innovative methods to reduce costs, improve service quality and remain competitive. Not only does research and development assistance with obtaining a competitive edge, but it can also increase long term productivity and profitability.

WORK CULTURE

Being part of the service sector, they believe their employees are the most important part of the organization. Overworking is not a trend in DDoT. They involve them with certain decision-making processes, provide them with fringe benefits- for example, they arranged vaccination drives for their employees. They involve them in charity work where employees distribute essentials to the underprivileged. Eventually, these help them in improving the morality of employees.

CHALLENGES SO FAR

It was a humble start for them in the beginning with only two friends. Finance was their greatest challenge; they pooled their resources to launch DDoT. This ensured a greater responsibility to see the company succeed. And since it is a delivery business, which means delivering a variety of products: be it confidential documents or a fragile product, finding the right driver suitable for a particular delivery is of utmost importance. This in-house quality is their way to give maximum customer satisfaction.

ACHIEVEMENTS AND MILESTONES

WHAT MAKES IT DIFFERENT?

Many industry giants presently cater to inter-city demands. DDOT specializes in intra-city delivery requests. The intra-city players at the moment cater to only certain types of delivery requests. Most giants also take a large service fee. Nonetheless, DDoT has a greater appeal with its nominal service fee. With a user-friendly platform, they aim to become a one-stop delivery service for all your needs.

CLIENT BASE

Their starting point is to promote small businesses to reach a larger audience by being a bridge between the provider and the consumer. In the first month of their launch, their clients included 15 home bakers and 20 restaurants. Their service is presently extended to home bakers, bakeries, restaurants, dairy shops, supermarkets, vegetable vendors for the B2C sector. It also helps B2B companies in moving their products from warehouses to retail shops.

ADHERING CHANGING MARKET TRENDS

DDoT has a client feedback system. After each delivery, they send a feedback form to their clients, wherein the client can tell them the areas they performed well and the ones that needs some modification. They are very active on social media, which helps them come up with new offers and keep up with the latest trends and events.

ROLE OF R&D IN GROWTH

R&D is essential for any kind of business, especially ones that use technology. For DDoT, it gives them a better insight into the

DDoT has seen a very positive response from the market. The pandemic has made businesses and people more tech-savvy. Individual Retailers of household items can also deliver the orders placed by their regular clients over call/ WhatsApp via DDoT without having a permanent delivery boy. An individual can seek assistance in shifting things from one place to another. They have a 20% increase in revenue every month. Recognizing their forte, the prestigious media platform, Silicon India featured them under “10 best Delivery Services Start-Up”.

FUTURE ENDEAVOUR

DDOT seeks to explore the B2B sector. Currently, they offer Manual Labour, but has plans to bring in machines and infrastructure for heavy lifting of cargo. Also, they are planning to extend their services to other cities of Gujarat as well, like Vadodara and Ahmedabad.

MESSAGE FOR BUDDING ENTREPRENEURS

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“Take the risk, you will never know the outcome of your efforts till you exactly execute a plan”.

TIPS FOR BECOMING A MILLIONAIRE IN JUST YEARS 5

One can think like that, they will never get rich, unless they get a lottery full of cash or win a big mansion in Las Vegas. However, becoming a millionaire is within reach for those who start young and develop the right habits of hard work with passion. Besides, anyone at any age can develop the traits that increase wealth and decrease debt.

HOWEVER, IS THAT ACTUALLY FEASIBLE? Unbelievably, becoming a millionaire is an alltime goal for everyone that can be achieved with hard work this year. In your life, you have been a millionaire several times. Most of the time in the thinking web and dreams, however, you can become one in reality by following some tips and right track.

“Millionaire”- A tagline title that everyone wants and it is the title plenty of people would love to have with their names.
Culture 24 INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023

Here is his quick guide for putting yourself on the right track toward a seven-figure net worth. By spending less than you make and living a modest lifestyle with do not let every raise push you up the lifestyle ladder.

In order to plan this, one must obliterate their need for consistency. From a psychological and science perspective, people generally feel the need to take rest and get lazy in order to adapt something consistent. This need causes people to retain behavioral patterns, environments, and some relationships that are ultimately destructive and unsatisfying for far too long in the journey to becoming a millionaire.

MAKE A WRITTEN FINANCIAL PLAN.

Saying you want to be a millionaire is not good enough. The first step in achieving this goal is to come up with the best workable plan and put it on paper.

“The written financial plan for starting any business will force you to do something on it.” The paper and thoughts have the power to spark with confidence and desire to achieve the goal. By engaging in the plan-making technique you can also calculate what you need to earn and how to invest in that business. The plan is not just the goal; it is the whole thing and your dream.

The options you can add to your written plans are scenario planning and all the possible ways you can accomplish

that goal. One of the main reasons why someone can never become a millionaire is that they have not written a financial plan or proper working idea of starting the business. Developing a financial by writing it on paper forces you to take action quickly, instead of just talk. It also guides you to make the right decisions in order to achieve all of your dreams and goals for becoming a Millionaire.

FOCUS ON INCREASING YOUR INCOME AND INVEST

For steering a clear debt, investing early for business growth can help you in becoming a millionaire. For example, if you start putting away the sum of $300 a month in the beginning at the age of 25 then you could reach millionaire status by the late age of 60. The investment is a very important part of the business and you will be counting a $2 million by sitting pretty on your retirement (age 67). That is just $300 a month! Formula and it can be varied according to every business.

LET US LOOK AT THE INVESTMENT IN A DIFFERENT WAY

In today’s economic environment you cannot save your way to millionaire status as it requires the proper hard work and investments. Nevertheless, there are several examples like people who went from being broke and in debt at the age of 21 to becoming a self-made millionaire by 30. Risk-taking is very essential for increasing and expanding business wins. The first step taken by anybody is to focus on increasing his or her income in increments and repeating that. Hereby, you have several options to boost your revenue by speeding up your level in investing in high ROI businesses and side hustling.

UPGRADE YOUR SKILLS AND KNOWLEDGE IN THE AREA OF BUSINESS

Most of the CEO were good readers and reading at least for 30 minutes a day or listening to relevant podcasts while driving to the office can positively upgrade your area in business. In the personal time, you can use the social network for motivation purposes and seek out mentors vigorously. You do not just need to be a master in your field to achieve something; you just need to be a well-rounded genius in some areas of research and better planning. Make yourself capable of talking about any subject whether it is financial, political, and sports-related or your business is driven. Consume every possible knowledge like air and put your pursuit of learning above all else at work. Following the knowledge gateway of learning will help you become one step closer to being a Millionaire.

CONCLUSION

To become a millionaire in any aspect of the business, you need to let time and compound growth work together. Hereby, you will often hear from everyone saying that investing in the business is a marathon to follow. For anyone who wishes to achieve their big financial goals by becoming a millionaire then they have to stay focused on small actions for decades and make a habit of calculating the overall expenses and revenue and make sure they are out of debt. For becoming something remarkable, then one has to keep investing. One has to always avoid the trap that says, “I deserve”, being out of track by overconfidence is also harmful in attaining your goal. Moreover, you have to continue working like a pro to be something that you dreamed of. Year after year, follow these steps and work effectively for your success. Apart from that, you are just halfway of becoming the person you always want to and you will keep doing those things even after you hit that milliondollar tag mark. This is how every money-smart people work.When you increase your working skills and work on expertise then only you can increase your salary.

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Building Robust Brand Identities

In today’s competitive market, establishing a brand identity is not everyone’s cup of tea. To stay ahead of the curve, one has to ensure a robust online presence to create and enhance one’s brand value in the market in this digital era. Nowadays, businesses are turning towards digital marketing solution providers to keep up with the turbulent digital landscape. Dust Value is an advertising and marketing agency that has created a steadfast reputation amongst its client base with atypical solutions targeting B2B and B2C communications. Acknowledging the swift growth of this start-up, IZM has decided to highlight this outclassing enterprise in its latest edition as yet another noteworthy mention.

The online marketing strategies offered by the company include a diverse range of services like content creation, strategy, digital advertising, packaging, branding, loyalty programs, etc. As

the popularity of its matchless services has grabbed attention across the business fraternity, its clientele has also witnessed an astounding expansion where many big players have also joined hands with it. SAP, Indulgence by Indrani, Dell Technologies, Studio Sabr, Mockingbird Studios, Sped@home, Learn Studio, Sanskriti Arts and many others have come under its diverse clientele so far.

THE MOTIVATION

Founded in 2017, Dust Value has become one of the fastestgrowing Direct Digital Marketing agncies. It is the brainchild of Arif Kazi, coming into existence after his exposure to diverse genres of marketing, communication and analytics for Dell Technologies. Owing to his professional insight, Dust Value has become the preferred vendor for Dell Technology’s Partner Program.

“ “

Great digital work isn’t about purely designing beautiful pages. It is about context - how we deliver the right experience to the right person, at the right time. The most important thing is that your work can engage customers anywhere at any time and let users experience an amazing digital journey in its entirety

ARIF KAZI

ARIF
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When asked about what motivated him to start a business, he says it all began with assembling a help desk for the partners of Dell Technologies. His curiosity later grew after learning about the nuances of Data Analysis for higher-level management and communication & creation for the tech giant partner.

Dust Value has been blending its passion for business and flair for IT to develop unique strategies for improved business growth. Explaining the vision behind the establishment of his business venture, Kazi states that they strive to stimulate meaningful experiences that can create popular brands, deepen customer relationships and ensure the businesses with resounding success.

They are on a mission to do away with the stultifying conformism that has come to characterize modern advertising. No one should be afraid to challenge the status quo, as per the Founder.

THE BRAIN BEHIND DUST VALUE

With over 25 years of experience in leading International Sales Organizations and Multinational Teams to exceed revenue and profit goals, Kazi has been associated with corporates and industries that range from technology to consultancy management.

The founder began his career as a Marketing Executive and later worked as a Sales Representative- a majority of which was in IBM. His primary fortes lie in some major accomplishments that include designing administering sales commission plans and designing/implanting budgeting processes for billion-dollar international operations.

Thus far, his achievements have been recognized by many industry players as well as media houses. Under his guidance, the company has received the Madcon Top 100 Marketing & Advertising Companies award.

Dust Value’s key differentiating factor is its zealous attempts to create compelling brand stories that can make long-lasting impressions on the client’s customer base. They don’t just try to fit in; rather they make way for fascinating experiences every time. Scaling the heights of success, Dust Value is swiftly evolving and adapting to market trends while paving its path to a phenomenal future.

R & D

R&D is instrumental in driving knowledge and insights that help in enhanced efficiency and cost optimization for any business. In Dust Value, R&D is an inseparable part of its business identity. To improve their services/solutions or enhance those as per market trends, they have formulated a dedicated research team that analyzes industry needs and multiple other aspects to provide solutions that are always effective for their esteemed clients.

THE EMPLOYEE-CENTRIC COMPANY

Dust Value has been a reliable marketing partner for its esteemed clients and their determination and dedication is evident in every facet of their work.

They recognize the value of their team and have thus created an employee-friendly ecosystem and open work culture. The management ensures a comfortable place for every individual for enhanced productivity and comfort in the workplace. “We feel that if you spend 8 out of 24 hours of your day with us, it better be focused on the growth of both you as an individual and company,” asserts Kazi.

THE FUTURE

What started as a company with just two individuals, has now transformed into an enterprise with over 50 employees. Dust Value reckons that all the challenges faced since its inception have been valuable lessons that guided their way to what it is today.

Looking at the future ahead, the company is creating unique communication strategies for renowned tech giants and is providing Digital Services to an array of businesses in the market. “Honestly, in the future, we don’t see ourselves anywhere but in the minds of people and helping them with the right communication and advertising approach that is backed with a 360° service portfolio,” states Kazi.

o

A MESSAGE FROM THE FOUNDER

“Earn from what you learn. Make mistakes but don’t repeat them. We believe every experience is a learning opportunity. Maximize any situation into one opportunity and you’ll reinvent yourself.”

iPrimoFocus Technologies Pvt. Ltd.

Aggressively proactive IT consulting & Services organization

Since different programming languages and their potential solutions are frequently difficult to choose without a suitable guide, finding the perfect software solution is like seeing a shooting star when it comes to software development. Information Technology is rapidly influencing business operations, regardless of the industry or size of the company. IT is significantly influencing how businesses run thanks to cuttingedge technological advancements. Information Technology Consulting is offering the necessary remedy in keeping with the trend that business innovation is crucial for IT and vice versa. Online commerce, digital marketing, social networking, communication, and cloud computing are now all dependent on information technology. Information technology consulting is therefore one of the key drivers of business expansion. In general, information technology helps businesses run smoothly by facilitating efficient operations that lower costs, improve communication, boost performance, and create creative products. Affirmatively, IT consultants are specifically assisting in the development of a more solid framework for unquestionable commercial achievement.

Many IT consulting companies are ceaselessly providing the best services to achieve the goals. The information technology (IT) sector offers a wide range of solutions via various platforms, programming languages, technologies, tools,

and other means. For expansion, businesses either hire IT experts or heed valuable advice. Businesses are able to gain an edge over rivals by developing new technologies that are also efficient. In the current market trends, IT solutions are streamlining office communication, and knowledge transfer is happening in the most flexible ways.

We feature the success story of a software development, IT services and consulting Organization that is based out in Bangalore, India. iPrimoFocus Technologies Pvt Ltd – Also known as IPF has emerged as one of the primary players in its niche market. They are about to establish a subsidiary in the USA and will start business expansion in the North America Region. The expertise they portrayed in curating most of the Technologies from Microsoft Stack - .Net, .Net Core, Java, Mobile App Development (React Native, Flutter), Salesforce, SAP, Kofax Technologies, Cloud Services (AWS & Azure) to Blockchain Technology is commendable. Indeed, IPF is an innovatively progressive friendly IT company that has raised service standards across the industry.

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Renu | Innovative Zone

Catering new-age product development services, technical support, and integration services while bringing the best out of the technologies, they have diversified their product portfolio. A team of 75+ professionals handle all the operations effectively. Soon, the headcount would grow up to 100+ in the coming days. To cover the length and breadth of the organization, we decided to host a virtual meeting with the company’s Founder & CEO - Arun Bhashyam and Co-Founder & Head of Operations - Madhu Beemini.

In the whole conversation, they spilled the beans on various aspects of their establishment and gave us food for thought to ponder over. This whole narrative is based on the excerpts of the conversation between us.

ABOUT THE VISION

The vision statement is to establish IPF as one of Best IT Services and Software Development Organization. Providing software services on any technology, any platform and in any client environment, they have proven their prowess across the targeted market effectively. This is the reason why they have become so extraordinarily successful growing 50% Plus year on year. With their constant growth, they have been able to allure software developers with clientage hailing from startups to Big MNCs.

WHAT MAKES THEM UNIQUE?

Team IPF always ensures to be in constant touch with the endclients at every touchpoint. Project Managers would interact with clients on a daily basis. Apart from this, they also talk with their own technical/Delivery Team to get feedback and insights about the clients plans, expectations, and issues if any. The team tries to be proactive rather than reactive so that the client understands they are always there to support their plans to grow as IPF believes in growing along with its clients. Management also keeps in touch with the client’s Management and Technical Heads regularly on the progress, issues, and try to address them at the earliest. “Our foremost focus has always been on being one of fastest growing Software Service Organizations that converges on Customer Satisfaction and Employees satisfaction,” claims the duo.

R&D- MAKING A DIFFERENCE

According to IPF, R&D is critical for any software company. The team plans to keep a good budget for R&D activities and has a specific team that is focused on certain niche technologies and gaining expertise in that space. Some of the R&D is focusing on getting certifications that are globally accepted and recognized.

TECH ALIGNMENT

IPF is heavily concentrated on the most recent technologies that are emerging globally and making sure that both- team members and staff are well-versed in them. Arranged for some of the team members to receive training in the newest technological skill set. The company also employs certain trained professionals to keep up with the tech knowledge flow in the environment.

ABOUT THE KEY OFFICIALS

The brains that are the motive forces behind the successful trajectory of IPF are Arun Bhashyam who is not only the CEO but also heads the Sales & Marketing , Corporate and Business Strategy & Big Accounts Management and Madhu Beemini who is not only the Co-Founder & Head of Operations but also overseas the Project Deliveries along with other Senior Managers, Where Arun is often described as a corporate professional who is a confident, cordial, and down-to-earth individual Madhu is perceived as a serene and cool-minded professional who is dedicated to the timely delivery of projects. Be it any project-level issue or customer-related issue, the duo of inspiring leaders resolves any issue with their wits and extensive experience.

MADHU BEEMINI

CULTURAL PRINCIPLES AND ACCOMPLISHMENTS

IPF fosters a welcoming workplace culture and environment. Furthermore, the management always values flexibility with its adored employees. In regards to this, they continue to offer work-from-home options, a hybrid model in which some employees work from the office location and some of them continue to work out of home as long as there are no negative effects on their productivity, and the project delivery while keeping the clients satisfied and pleased.

The positive work culture at the company has been the utmost reason behind the success of IPF and it has led them to the path of considerable recognition-

1. Outstanding Achievement Award for Business Excellence from ALL INDIA ACHIEVERS’ FOUNDATION

2. Nominated for Top 500 Startup companies in India.

3. BEST START-UP Award for Excellence from India5000 Business Awards.

THE SIGNING OFF NOTE

Before putting an end to the conversation, Arun (Founder & CEO) conveyed, “We should always be patient, focused on what would you want to achieve “, we all know learning never stops even at any level, we need to keep learning and update ourselves on all the latest topics in the globe be Software technology, sports, politics, entertainment, etc. every field knowledge is important as per me to grow in our lives.”

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023 32 NEVER MISS OUR EDITION I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. EVERY INNOVATIVE STORY & EVERY STORY OF INNOVATION DESERVES AN EXCLUSIVE COLUMN Enlighten the world with innovation Enlighten the world with innovation Follow us on

WAYS TO RELIEVE STRESS AND RELAX

Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms.

Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think.

You never need a luxury spa or retreat dinners for relaxing. Each of our stressrelieving tips can get you from OMG to WOW in less than 15 minutes.

Try cumulative relaxation

Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you.

Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once

the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco.

Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it.

Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone.

Indulge in Physical Activity

Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress.

However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 Special Edition January 2023 34
Lifestyle

be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed.

When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep.

Get More Sleep

Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep.

Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day.

One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine.

Light a Candle and write your journal Using the essential oils every night or burning a scented candle may help

you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents:

• Lavender

• Rose

• Roman chamomile

• Neroli

• Sandalwood

Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress.

Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you.

To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help

you enable yourself more and avoid stressful mechanisms.

Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:-

• Snack on fruit and nuts

• Get yourself a dog

• Smile more to less stress

• Watch a Comedy movie or thing

• Think of Happy Memories… and Don’t Dwell on the Past

• Have a cup of tea Drink chamomile tea

• Massage reduces the stress hormone cortisol

• Walk in the woods Take a walk: Nature

• Regular vacations

• Get honest with yourself about your job and life

• Do an art project – Be creative

• Practice meditation and join some yoga

• Solve Crossword Puzzles to energize the mind

• Add Some Indoor Plants for positivity

• Express Yourself by Writing

• Join a religious community or go to religious temples weekly

• Spend Time with Friends and Family

• Chewing gum

• Engage in physical intimacy

• Dark Chocolate: a delicious stress reliever

• Aware mindfulness

• Fix your diet and supplementation

• Play video games of your choice

• Schedule time for emails.

• Music: Listen to Soothing Music

• Laugh Out Loud – Spread smiles

• Reduce the use of cigarettes, alcohol, and drugs

• Talk to someone – Go out with friends

• Schedule time to recharge: proper sleep

• Write your stresses out on paper: Journal

• Indulge in some light readingdaily reading

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DIGITIZING M.I.C.E TRAVEL – A MARKETPLACE FOR CORPORATE TRAVEL & EVENTS

M.I.C.E Tourism is a niche segment of the travel & tourism industry which caters to corporate travel & events such as Corporate Meetings, Conferences, Sales Incentive trips, Events within the country and internationally.

They say, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.” It is well known that Innovative Zone is committed to bringing you the best and most inspiring journeys of business leaders who redefine success. And here again, we are back with our exclusive edition of the month, comprising of a few such stories only.

In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of MICEkart. com, which is a leading venture digitizing the M.I.C.E industry.

The leadership panel of the company and the Director and Co-founder, Mr. Gavin Dcosta shared numerous lesserknown facts about the company and shined some light on his overall entrepreneurial journey so far. We truly hope and

desire that this fascinating read will add some extra value to the lives of our global readership panel and will encourage the budding leaders out there to break the barriers and chase their dreams.

COMPANY PREFACE

MICEkart.com, the only marketplace to plan M.I.C.E Travel effectively, aims to simplify the way the industry transacts M.I.C.E. business, by providing an easy-to-use single window platform that brings together Buyers & Sellers of M.I.C.E Products & Services. MICEkart.com currently has the largest online partner network with a very smart interface connecting our partners directly with M.I.C.E buyers across the globe, while ensuring we add value to every transaction. “We don’t want to run just another M.I.C.E travel Company… but create a highly sustainable business model which will solve the larger Industry problem.”

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Gulshan Parveen | Innovative Zone

At MICEkart.com our clients can discover and book a wide range of Products – Services which include:

• Hotel booking for M.I.C.E Travel

• Team building activities

• Artiste management solutions

• Conference & Event setups

• Merchandise & Corporate Gifting solutions

• M.I.C.E packages

• Virtual Hybrid Events

Armed with a cutting-edge mobile app for partners, and an inbuilt RFQ feature, the MICEkart marketplace solution helps you plan your M.I.C.E travel effectively & optimally.

MICEkart’s best-in-class mobile app makes managing and coordinating corporate events as seamless and stress-free as possible with a host of convenient, user-friendly features.

• E-travel document wallet

• Express check-in to hotels

• Reminders & notifications

• 24*7 SOS assistance

• Detailed in app travel itineraries

• Integrated photo gallery

• Online document collection

• QR scanning at check-ins & lots more…

With the MICEkart Event App you have complete control of your event at all times.

At MICEkart.com, we believe that the M.I.C.E segment of travel has not seen any format of digitalization & therefore has immense scope for improvement & transformation.

As the world becomes increasingly digitized & convenience-seeking, we at MICEkart.com strive to add value through digital intervention and smart technology solutions, while effectively using Data analytics to understand Customer Preferences & provide best-in-class customer service, which will in turn help us scale our business.

Value propositions like this can never be matched by any conventional offline M.I.C.E travel company.

THE BRAINS BEHIND THE BRAND

They say, “A leader is the one who knows the way, goes the way, and shows the way.”

All successful business ventures have one thing in common, and that is excellent leadership that helps steer the business towards success at a brisk pace.

GAVIN DCOSTA (Director & Co-founder)

Gavin Dcosta is the co-founder of Trip Navigator Pvt. Ltd. and MICEKART Pvt. Ltd. Before launching his venture, Gavin was a banker with 11+ years of extensive banking experience, having worked for top multinational banks such as Standard Chartered Bank, American Express Bank, ABN AMRO, and the Royal Bank Of Scotland, where he led the Retail Risk Unit for the Western region. He holds a postgraduate degree in business administration.

A firm believer in innovation and the use of technology to positively impact business, he went on to create MICEkart. com, a marketplace solution that will redefine M.I.C.E travel for the future. In his spare time, Gavin enjoys teaching entrepreneurship at various educational institutes and mentoring start-ups.

PARTING WORDS

ABHISHEK GUPTA (Director & Co-founder)

Abhishek Gupta is a Post Graduate of Business Administration and has a rich professional experience of 16+ years. He spent 7 of these years in diverse industries including FMCG, Consumer Discretionary, Banking, and Media, before co-founding Trip Navigator Pvt. Ltd. Abhishek brings a wealth of sales, marketing, and business development experience, and has been instrumental in building Trip Navigator into a pioneering brand in the MICE corporate travel and events segment. Abhishek is a very dynamic and approachable person with great attention to detail. His domain expertise guarantees an enriching value-add for the company and its customers in terms of efficiency and effectiveness. Abhishek is a passionate traveler, photographer and fitness enthusiast. With MICEkart.com as one of his latest ventures, Abhishek is determined to transform the M.I.C.E industry by introducing an innovative online MICE marketplace solution.

Before signing off, Gavin DCosta shared some words of wisdom for budding leaders and aspiring entrepreneurs — “There is a difference between interest and commitment. When you are interested in doing something, you do it only when circumstances permit. When you are committed to do something, you accept no excuses, only results. Hence, always focus on being committed to your dreams, and pursue them relentlessly.”

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Gavin Dcosta Director & Co-Founder Abhishek Gupta Director & Co-Founder

PWIP FOODTECH

PVT LTD

To understand the gravity of the need to digitize the $50 BN+ rice industry from India, how about a scenario that India exported INR 70,000 CR (or $10 BN) worth of rice in 2020, but in reality, majority or almost none of the rice importers even know from which rice mill in India did the rice come from.

This was the most unsettling part to Dhanraj Kidiyoor (Co-Founder & CEO) and Prithviraj Kidiyoor (Co-Founder & CFO) – PWIP. Conceptualized in the year 2019 PWIP is an innovative platform to solve the issues of all the rice trade ecosystem partners in both domestic and international markets. The founders, with their 5+ years of exceptional experience in rice exports and other agricultural products, have identified major loopholes in the market and established the company to offer a helping hand to the people struggling in the industry.

In present times, rice exports with other agricultural products are being done in a traditional way across the country- where numerous individuals and organizations are cutting the shares of the realm and ultimately increasing the final cost to consumers. Each of the middlemen brings extreme price and quality manipulations in the market that hinder rice millers from reaching their full potential.

There is a tsunami of Digitization across the globe yet, India is facing a lack of platforms for these small traders to empower themselves and stand out in the digital world.

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(Co-Founder
CFO)
Prithviraj Kidiyoor
&
Dhanraj Kidiyoor (Co-Founder & CEO) PWIP-
Digitizing the $50 BN+ rice industry from India
Gulshan Parveen | Innovative Zone

And here, PWIP comes into the picture, which is an exclusive platform assisting exporters, importers and millers who can build their profile and look forward to their potential buyers and sellers across the globe. In addition, the platform eliminates trade manipulation that has been occurring for ages in the industry and makes the process convenient by assuring the quality, value chain, and logistical support to the clients. PWIP also acts as an educational and informational platform where millers stay updated with the latest news related to rice trade & exports.

Almost every industry out there is connected through a varied number of platforms on the internet- but there is no such platform as PWIP providing services in the rice industry particularly, across the country. Moreover, the company is relentlessly improving its application with development and quality performance to attain better satisfaction. It is piloting the agriculture industry with rice as a commodity product and planning to adopt other food and agro commodities.

CONVERTING CHALLENGES INTO OPPORTUNITIES

PWIP has faced various challenges and obstacles in analyzing and understanding the needs and wants of millers and exporters in the realm and has overcome them with great spirit and efficient services. Initially, reaching out to the users across the country and the world while gaining their trust was a major issue for the company, but presently it has expanded the network with 9000+ users on the platform and tremendously scaling up the success ladder. PWIP has targeted clients through Digital and direct marketing and is onboarding many more using campaigns and executive calls. Also, the government is playing a key role in the rice sector by imposing numerous rules and policies in the arena that is directly assisting PWIP to perform even better in the market. The company is extremely confident that every upcoming initiative from GOI will only add more value and strength to the farming community and the agroecosystem as a whole.

CULMINATION

The devotion to innovation, modernization, and improvement of the founders promises exciting future endeavors of PWIP. One such plan is to capture the whole Indian market by having all the rice millers on its platform in the next 5 yearsmaking itself a hub of rice source for any importer or exporter in the rice trade globally. “Opportunity and timing play a vital role for every startup to scale up in the market, and every failure is a step towards success. As they say, ‘It’s not over until it’s over’- I have experienced myself that you just need to keep trying every single day. Even if you are drowning till your neck, you should keep your head high as your opportunity can pull you up any moment, so keep going,”- Dhanraj Kidiyoor. PWIP will continue to leverage its deep collective understanding of the agricultural industry to provide advanced solutions, optimizing the way we use and consume.

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Four Diet Trick’s for A Better Night Sleep

In a hectic life, people don’t sleep well that makes them exhausted. This unhealthy habit doesn’t only decrease our productivity but also affect our health. Being tired, our day becomes super complicated, during the time we try so hard to summon the energy to get our work done. But it doesn’t help us anymore. A study shows that 76 percent of Americans are always feeling tired while at work.

To recapture energy, you need to sleep more hours. According to helthline.com, people should be well sleeping at least 6 hours a day. However, a lot of people face an issue with insomnia and others. So many people have a complaint that after sleeping long night doesn’t help at all, they still feel tired. It means you have to choose a healthy diet plan as well. In a busy life, people try to reduce appetite by eating junk food or other street food. Later, this unhealthy food may wreak havoc on your energy levels.

A little story

A year ago, a friend of mine was trying super hard to keep the situation under control. He would let the stress of the big writing program and running his own business have a toll on his body. When I first time met him, he was a big fit and muscular guy, whatever reason, he had lost macho man look, one day he stepped on the scale and was shocked by overweight. So, he decided to go to the gym. Basically, he renewed the commitment to work out every day which help him a lot. Here you have to say thanks to his metabolism, he had mid-life metabolism. A propensity to snack on carbs enhance his mental energy while working, if I review his previous daily routine during the time, he was basically stuck, he was eating too much carb and very little amount of protein. As you that protein is the king of diet plan, you cannot stay away from it.

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Today, I want to share some diet tips which help you to a lot to become healthy.

Consider a diet what is best for you People think that just eating healthy food makes them healthier. But it isn’t so easy as you think. To maintain your health, you should have to consume the right number of calories, which means you have to choose a diet according to your health. Like, overweight people, they eat more protein and fat than carbs. Because it helps them to generate more fuel. Overweight people take 20 to 30 carbs every day. They eat 3 times or 4 times in the day. Of course, losing overweight is a very daunting task. These people feel so exhausted all the time, even after sleeping a long time on the bed. So, if you are one of them, choose the keto diet to overcome the issue.

Today, the Keto diet is the best dietary option to consume more protein and fiber than carb. It has really an amazing function, it is called a High-fat low carb diet. keto diet keeps bodies in ketosis, where the body produces a healthy number of ketones in the liver from the stored fat and foods. The ketones will be used as energy in the body. It improves your mental performance and increases energy levels. You could follow this diet by making a list or using an app like MyFintness pal and SparkPeople. These apps will help you to track and analyze your diet. Following this diet make you feel relax and you will have a great sleeping night. There are so many diet plans like the Paleo Diet, Intermittent Fasting, and the Vegan Diet. It would be better if you ask a dietician to choose the right diet for you.

Consuming a large amount of sugar means putting health in danger. It may cause severe health issues like obesity, heart issue, and many others. While sugar can be found naturally in plenty of food such as fruit and vegetable. These surgery types of foods have been considered healthy. However, Worse thing happens when you try to add extra sugar in your body. As per healthline.com, an average American consume 68-gram sugar per day. Expert says that eating 25 grams of sugar in a day is enough. Stop adding extra sugar will make you feel energetic. Believe me, you will be surprised within a few days.

It is also true that sugar produces energy for a short amount of time. but later you will have to pay for it, because adding more sugar may cause you blood sugar issue. Taking more sugar can increase your productivity for a few hours, but the letter you feel more tired than in the past. Maintaining distance from sugar is the only way to become super active.

Do not try to take alcohol or cigarette

As we all know that chewing Tobacco, smoking cigarette, and drinking alcohol are injuries to health. It has been proven medically that these kinds of consumption lead to a stomach issue, tumours of the lung, reduce metabolism, and destroy your healthy liver over time. These things may be perfect to fall asleep sooner. But sleeping quality will be worse when you wake up, you see that you got a headache issue. My advice for you, stay away from them. If you are looking for a way to sleep sooner, I would suggest you choose a healthier option, you can consider chamomile tea or others.

Stay Hydrated

Do you know dehydration cause sleeping disorder? That means we all should drink water as much as possible. As per healthline. com, people should drink water a minimum of 2 litter per day. Dehydrated people are more likely to have an itchy throat, and feel dry which makes you feel uncomfortable at night. It also causes you to Leg cramps, in such kinds of situations, people suddenly wake up in the middle of the night. Overall, it will destroy your good sleep at night.

One more important thing, we should be doing physical exercise, it makes you feel energetic, and remove your tiredness. Physical activity offers the best sleeping quality.

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RITESH & CO.

DEVELOPING SOUND PROJECTS ACROSS MULTITUDE VERTICALS

The playing field for engineers has changed dramatically as a result of new technologies. New forms of collaboration and creativity have accelerated project development. Whether it’s a static or moving construct, technological inclusions are rapidly increasing. And understanding its potential, customers are demanding customized solutions with powerful interfaces. On the other hand, technologies are reshaping the ways engineers design projects. This is a potential opportunity for manufacturers and construction companies to include more innovation and better respond to changing client needs. Ritesh & Co. is a cutting-edge engineering and consulting firm capable of making any idea a reality. Led by sound entrepreneurs, Mr Ritesh Nayak (Managing Partner) and Mrs Anuradha Ritesh (Associate Partner), the firm is attracting a lot of attention for its bespoke solutions and adaptable framework.

A BRIEF OVERVIEW

Ritesh & Co. offers an array of customized engineering and consultancy solutions for the manufacturing and construction realm. In a broad sense, its services address a variety of sectors, including Industrial, Commercial, Institutional, and Residential, with a clear vision at every stage of their respective projects - right from the start, viz strategy formulation, design, project management, and implementation, with able support, guidance, and consultations.

Ritesh & Co. aspires to provide an excellent service to forward-thinking changemakers by merging modern technologies with an understanding of the industry’s ever-changing expectations. Therefore, it positions itself as a process-driven organization with a client-centric approach. Its consistency and quality account for the efforts of seasoned specialists who commit to bestin-class work on every project.

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Indranil Roy | Innovative Zone

STATING THE DIFFERENTIATING FACTOR

In the current ultra-competitive market, businesses face a multitude of challenges. And every challenge demands a distinct solution. Uncertainties in the global economy and credit markets are the biggest challenges for Start-Ups. This brings up the need for a short-term focus. Cognizant of these, Ritesh & Co is constantly gearing itself to overcome impediments. It blends the requirement for a more reactive, short-term emphasis with the need for informed, long-term initiatives. The Company’s competitive edge comes from two key elements: First, how its services address customer’s needs, and second, how it makes them unique.

And being customer-centric, these elements are of utter prominence. But how do they actually impart a difference since the market is full of innovative solutions? The founder explains that, it does not provide the same services as others or novel solutions in the absence of a need. Instead, it focuses on the core needs of clients and provides services that distinguish it from competitors. This helps in building a strong presence among clients. As mentioned above, it works with various asset types and their sub-segments, including building material manufacturers and construction technology, to help clients manoeuvre an intricate business environment marked by disruptive challenges. Its rigorous analytical capabilities and cutting-edge assets, along with an unrivalled portfolio of partnerships and acquisitions, enable it to deliver long-term value to clients while delving into new territories.

THE PROMINENCE OF R&D

Ritesh & Co’s analytical competence testifies to its constant R&D. It helps in acclimating with powerful global trends, technologies, changing customer behaviours and expectations. Ultimately, whether it succeeds or fails is determined by how quickly it adapts to the new market. The Company embraces adaptation as a critical skill. It’s stacked with talent and technology that keeps it aligned with any transformation. Besides a competitive edge, R&D catalyzes growth by introducing breakthrough products in the market. This becomes more important when customers are hankering for new products and technologies. Moreover, R&D helps in adapting to uncertainties as well as future technology trends. In the face of debatable constraints, R&D in the right direction helps in allocating scarce resources for the right purpose.

EMPOWERED BY THE STARTUP INNITIATIVE

Ritesh & Co. complies with the Startup India initiative to be on the trajectory that underpins India’s growth story. The Indian government has implemented laws and techniques to construct state-funded and managed incubators with entrepreneurial cells, as well as rewarding startups, thereby improving relations with the industry realm. The initiative helps Ritesh & Co. steer clear of time-delaying regulatory compliances and enables it to focus on business

optimization. Moreover, it empowers a strong ecosystem to support creativity and growth. This helps in improving employee’s confidence in the business and provide a longterm outlook & strategy to address economic doubts. It also boosts entrepreneurial and economic development – with proactive support and incentives at multiple levels.

A CONTENDING ENVIRONMENT FOR EMPLOYEES

The Company seeks to address the evolving challenges of the business world. And to do so, it has assembled a talented team of experts. At the same time, it has created an engaging environment where employees can prosper. Ritesh & Co. understands the need for a viable atmosphere for its employees. In the current economic landscape, it has become critical to have enthusiastic and productive employees. It paves the way for more efficiency and higher profits. Conversely, when people feel demotivated or undervalued, the Company suffers. Studies have proved that elated employees are more efficient and productive, and they are more willing to make reforms. Ritesh & Co. keep it as a top priority to maintain the content of its people. “It is one of the most rewarding things that we do as a company,” asserts Ritesh. As a company, Ritesh & Co promotes a culture that fosters trust and care for the people who keep it running. Transparency, interaction, growth & opportunities, and subsequent benefits are just a few of the appealing qualities that keep its employees engaged.

ASCENDING DESPITE UNCERTANITIES

The embers of the pandemic couldn’t stop this modern engineering startup from staying on its envisioned trajectory. Despite the struggles, Ritesh & Co. has collaborated with clients and associations on a variety of projects. It also offered a taste of life outside of one’s comfort zone while rewarding an in-depth understanding of needs and the nature of work. Ritesh & Co. also achieved numerous milestones in this off-kilter phase. It launched its operations in Bengaluru and has since covered the entire PAN India market. From there, it expanded into the global market, establishing a solid footprint in Southeast Asia and Africa. Because of its value and experience, many of its national and international clients have designated it as their “Preferred Partner.” Overall, it has had steady growth since its inception.

LAYING THE ROAD AHEAD

After completing a year of adventure, Ritesh & Co. is planning for higher stakes. The Company aims to grow further as a prodigious brand in both markets. In the long run, it aspires to achieve exponential growth while functioning at breakneck speed to provide clients with digital transformation. “Our Offerings will ensure clients can reap the benefit to the greatest extent,” affirms Ritesh. He further adds, “Our company will continue exploring new waters at a global level while retaining its strategic focus at home base, Bengaluru.”

INSPIRING THE ASPIRERES

“It’s quite easy to start a business, but becoming a committed entrepreneur is very onerous and requires patience. The key to success is “passion”, and the golden ticket in the process is “values”. Never take success to head and failure to heart. Be optimistic, set a proper aim, be committed, and develop the right skills with the right team.”

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START SMALL AND GO BIG

Starting a new business plan seems like to climb a mountain of a difficult task. However, the amount of time, money, and risk involved in that business depends on the business idea you chase for yourself.

Indian small towns are struggling with job opportunities as contrary to popular belief. There is always a high influx of big cities and metro cities for jobs in multinational companies or better business opportunities. However, with urban landscapes failing to provide relief in terms of living standards such as connectivity, transport or infrastructure. Many young working people are considering going back to the good old small town for starting something new in the marathon of business. Nevertheless, how do you deal with the lack of job opportunities? Do not worry much about them. You can easily create opportunities for yourself.

Though India features among the top three start-up hubs of the world if we talk about the rest of the world and Indian small towns are still reluctant towards new avenues in business. Unlike big urban settlements and rural small town start-ups, they both react to start-ups differently. Every city has a certain character to it and hence different requirements were there in the investments and business ideas.

We have compiled some low-investment business ideas that make a great entry point for beginners in business to let them know how to schedule low investment business plans.

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Growth
LOW-INVESTMENT BUSINESS IDEAS 2021

BUSINESS CONSULTANCY

With so many entrepreneurs daily want to open their business and looking to launch their dream company they need advice from someone who has been there and done that. You can be their guide if you fit that bill and have experience with successfully starting and running a business. The consultancy business apart from inventing on a big business if much more profitable. One should definitely start their own business consultancy where they provide these aspiring business owners with knowledge and experience.

INVESTMENT FIRM

There is no shortage of investing and trading opportunities in the Indian market and you can even find it at every corner out there. The investment firm is a better option as a start-up business for small-scale investment and you could invest in anything from commodities like oil, gold, and bitcoin, as well as stocks and bonds. It is risky, but when you used to it with hands-on experience then it can easily work your way up to millionaire status.

CLEANING BUSINESS

Opening a cleaning firm sounds weird in India but it does not cost much to start a cleaning business. Your monthly expenses for business are incredibly low, and there is always a need for cleaning homes or offices in the society. In fact, the cleaning industry pulled very much in India as a business.

HEALTHCARE CONSULTANCY

This was always a moneymaker with low investment. However, with so many questions surrounding the Affordable Care Act and its possible replacement, people will be clamoring for a healthcare consultant to help them locate the best plan possible. It only requires knowledge and low funds to start.

EMPLOYEE RECRUITMENT SERVICE

The HR department in India is flourished throughout the years and employers realize that it costs them a lot of money to hire new employees by having a recruiter so they contact HR services. Hence, the recruiting services for other companies are the best small investment business and every company wants to retain top talent that fits their organization.

TRAVEL AGENCY

The travel industry is itself a big name in the business world and in India; it has witnessed a great boom in the past decade. Traveling preferences of people keep changing and their desire for the ultimate ‘wanderlust changed with time. The tour and travel agency is the time ripe for aspiring entrepreneurs to put their money on this business where the map is important. The most cost-effective way to open up a home-based travel agency business is by tying up with contacts and connections in this industry.

TUITION CENTER

This is possibly one of the most cost-effective businesses to launch in India, due to its nearly zero starting cost requirements for opening this business. Apart from opening any institute most of the tuition-teachers take classes in their own homes or at students’ homes, thus it eliminates any expenditure on rent

and supplies. The only investment effort you need to put in as a tuition teacher with a wider knowledge.

FOOD TRUCK

Food Industry in India as a business is a very widely popular business and make one of India’s richest entrepreneurs. Anyone with the right taste and cooking skills can begin their business by selling idlis and dosas from their home or a small truck. In addition, the involvement of online food chains like Zomato and Swiggy in the business industries took the food industry to a different level. Food trucks offer the same kind of potential to those looking to get into low-cost-high-returns business and start their passion for cooking.

TOUR GUIDE

Most people are new to the places they travel so when it comes to exploring a new place then the Tour guide will be the best option for small businesses. Hereby, when people require a guide for traveling then it makes this business very wide. People can easily be scouting the internet for hours on finding a guide with their travel package but have faced difficulty in that. Therefore, it is advised to opening up a tour-guide business, where groups of travelers such as school-trips, college-trips, tourist-travels can ask you things related to their travel. The tour guide is a business that not only makes all the arrangements for the trip but also guides the travel through the trip.

ONLINE FITNESS INSTRUCTORS

The world is looking for a fitness guide to get fit. A busy life is always part of many people and not everyone has the time or inclination to visit the gym regularly or join any fitness classes. On that point, starting a business plan for an online fitness instructor is a great idea. Being a proper fitness enthusiast needs courage and a fitness instructor visiting houses and helping people to get in shape is definitely more appealing. Therefore, those who want to launch a business in online fitness should spend their money on maintaining a strong online presence.

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