Top most PFM Systems Provider in 2022 by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

Editor’sNote Relish the onset of spring with our special issue… Spring is here and we are back with an exclusive edition that will leave you amazed with some exceptional success stories. This time ‘change’ is the focus. Thus, companies driving the ship of revamping change have been featured here with a mix of some marvellous entrepreneurial insights. Indeed, the world is heading towards an abysmal change and we all have to be in sync with it for our integrated growth— is the core ideology for this issue. Future is all about possibilities and hope is the motive force that propels us to defy all the odds and moves forward towards a radiant tomorrow. Businesses are also steadfast on this philosophy where their respective leaders have high expectations as the clouds of crisis seem to be clearing up. We also, being a prominent player in our niche space, put high hopes on the future and strive to strain every nerve to ensure an exemplary future for ourselves. Hence, we have been putting in diligent efforts to bring the best-in-class read for our global community of readers, and the resultant is this special issue! This exceptional edition has a collective of your favourite sections that are enriched with some stimulating content to boost your entrepreneurial spirits. A mix of some enticing success stories where the triumphs of each company have been spotlighted excitingly to establish better engagement between the publication and the readers. So, look into our extraordinary picks from the business fraternity that have been flagging their names in their respective space while inspiring the aspiring entrepreneurs as well as the business community with their optimism, insights, leadership, values and a lot more. For the cover page, we found the vignette of FreeBalance to be the perfect fit. The leading light of this finance groupManuel Schiappa Pietra- has been steering the company to better prospects in line with driving countries towards Smart and Balanced Prosperity. Promising a brighter future for adept governance, FreeBalance is steadfast in its vision to assist governments in the journey of digital transformation via the intuitive use of smart governance technologies. Likewise, there are several other phenomenal aspects of Freebalance mentioned in the cover story that will help you get a better idea of why this company has been our foremost choice to be featured at the forefront. Hence, dive into the pool of profoundness while flipping through the pages of this special narrative. Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

Kajal Dobhal

Kajal@innovativezoneindia.com

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Empowering Governments With PFM Reform That Matters

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Improve your credit score with a unique approach

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Bangali Digital Reinforcing the Trade of ‘Rural Production’ with its Techno-innovative Portal, Bengali Digital

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Empowering Governments With PFM Reform That Matters Kajal Dobhal | Innovative Zone

e are in a freewheeling conversation with the President and CEO of the Public Financial Management (PFM) solutions firm, FreeBalance. Manuel Schiappa Pietra is a global executive and entrepreneur with decades of experience in the management space. Under his leadership, FreeBalance has expanded its global footprint and grown its reputation as a purpose-led organization. He has delivered better revenue, profitability and progress. For this exclusive read, he shared some unique perspectives and gave great insight into the PFM industry. Read the cover story to learn how FreeBalance grew to be one of the world’s leading Government Resource Planning (GRP) solutions providers.

INTRODUCTION

to make a difference in the world. Their systems and services underpin the PFM reform programs of more than 25 countries, managing government budgets of over $350bn on behalf of 900 million citizens.

FreeBalance believes in fiscal transparency and exists to improve the wellbeing of citizens around the world. By helping governments to implement good governance and fiscal discipline, FreeBalance enables their customer countries to meet their national development objectives.

THE FREEBALANCE DIFFERENCE

With deep experience in both developed and emerging countries, FreeBalance has unparalleled experience in public finance reform. Having been at the coal face, implementing solutions in some of the world’s most fragile countries, the company understands what it takes to get PFM reform right and has designed its value offering to provide the right help at the right time.

FreeBalance’s suite of advisory, technology and capacity building solutions empower governments, improve citizens’ wellbeing, combat corruption and drive economic growth and prosperity around the world. Their teams in all corners of the world help create and deliver realistic and impactful public sector solutions that enhance transparency, improve effectiveness, restore trust, enable reform and create innovation breakthrough opportunities.

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As a purpose-led organization, FreeBalance is committed to creating sustainable value for all stakeholders through their portfolio of government bespoke packaged services that offer technology agnostic tools and practices.

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VISION AND MISSION: HOW IT ALL BEGAN

FreeBalance’s story begins in 1984 when it developed a system for the Government of Canada to work out the free balance available in the budget to fund expenditures. The solution designed, now known as the FreeBalance Accountability Suite™, is a Commercial Off-the-Shelf (COTS) GRP solution that covers the entire budget cycle and manages all critical government fiscal systems. It is the only global GRP system that is designed bespoke for government and is developed in collaboration with customer governments to meet this sector’s specific needs. As governments are at the nexus of providing improved quality life to the citizens while addressing the global issues facing us all, FreeBalance specialized in this niche market. The FreeBalance team is driven by their passion

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Their advisory services are customized for governments and include the identification of PFM reform sequencing based on priorities, modernization of institutional structures, operating systems and mandates, as well as policy and budget alignment to citizen wellbeing and sustainable development. Their GRP software is budget-driven through the use of commitment accounting, where the budget is the legal embodiment of government objectives. The FreeBalance Accountability Suite™ is available in six base configurations that can be progressively activated as a country’s legal reforms unfold. This highly adaptable software uses open standards and open approaches to deployment, and offers customers value for money by providing the lowest Total Cost of Ownership. Given the company’s commitment to enabling PFM reform that matters, over and above the services and solutions they supply, they are also fully invested in building government capacity in the countries in which they operate. To this end The FreeBalance Academy provides practical government-bespoke training online and onsite. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

Cover Story

Manuel Schiappa Pietra President & CEO

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

FreeBalance is also committed to developing and maintaining global partnerships and alliances that strengthen government accountability, fiscal transparency and good governance. They believe that these relationships enhance their practice leadership in public financial management with local knowledge and global expertise. Alliances help extend the FreeBalance product footprint and service capabilities to better support government reform and modernization efforts.

PEOPLE FIRST

Perhaps one of the most striking features of the FreeBalance model is its approach to tapping into local knowledge and expertise. The FreeBalance team is composed of passionate and inspired people who build solutions that make a difference. With over 40 different nationalities in the team, they pride themselves on their diversity and are deeply committed to building local talent in the countries in which they operate. This diversity of thinking helps them to create meaningful solutions relevant to the country context. Their ‘glocal’ model uses the metric 5:15:80 so that on every project there are only 5 international and 15 regional resources. Schiappa Pietra insists that 80% of staff on a customer implementation must be local. Not only has this created great career progression opportunities for local talent, but the model has created an environment where product development, implementation and support are integrated in cross-functional teams. This, he believes, has added huge value to customers. 12

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“We have built a culturally rich company that leaves a positive footprint in the emerging countries we work in. We embrace the diversity in the team and regularly learn from each about local holidays and family life in these disparate markets. This has created a tight knit team, many of whom have been with the company for many years. We work across language barriers, cultures and timezones with ease”, he added. FreeBalance is known for its flat management structure with direct lines of communication between employees and senior executives. The company also has a number of formal communication channels such as a monthly ezine and regular news flashes. These channels ensure that employees are aware of global customer implementations, product development, as well as new employees and employee milestones. Though the pandemic initially posed some constraints to this communication model, webinars and other digital modes helped them stay in touch with each other.

The FreeBalance International Steering Committee (FISC) is an annual interactive forum. FISC attendees consider public finance, government performance and policy and public sector implications of new agile processes and new technologies. FISC insights adapt the FreeBalance vision for the ‘future of government’ and attendees provide input into the FreeBalance services and product roadmap, and help set priorities. FreeBalance also hosts a bi-annual Ministers Roundtable which provides Ministers of Finance from customer governments with an opportunity to share effective practices to support PFM reform and economic development. Ministers and global thought leaders discuss digital transformation, citizen wellbeing and good governance. Ministers leave the event with policy lessons from peers and content to support government reform and modernization.

TAKING CUSTOMER CENTRICITY TO THE NEXT LEVEL

Customer centricity is not just a buzz word for the FreeBalance team. Their customers truly are at the core of everything they do. Which is why they co-create their systems with their customers and their government customers drive FreeBalance’s service and product development.

PFM SYSTEMS - BUILT TO FIGHT CORRUPTION

FreeBalance’s products and services are designed to improve governance and combat corruption. As a result, it is imperative that FreeBalance operates with a level of integrity that is beyond reproach. The FreeBalance Integrity Compliance Program is designed to help advance and preserve this trust and to meet the evolving compliance guidelines of International Financial Institutions (IFIs) and international law.

Schiappa Pietra believes that engagement leads to a better understanding of the future of government, putting governance and digital transformation in perspective, and ensures that there is alignment between the company and its customers.

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Schiappa Pietra explains: Integrity is one of the core values of FreeBalance and our commitment to act with the highest standards of ethics is reflected in all of our activities. Our approach to compliance puts us at the forefront of the international fight against corruption and is a clear, practical demonstration of our fundamental principles – honesty, integrity, transparency and a commitment to “doing the right thing”. PFM TRENDS

Given the reliance on governments to address the issues of the day, it is tempting to tout PFM reform and technology modernization as the silver bullet cure all. There’s no question that reform and modernization are part of the toolkit that finance ministries can use to improve resilience. However, they are only two pieces of a bigger puzzle. 13

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Schiappa Pietra explained how the pandemic, COP-26 and natural disaster ‘wake-up’ calls around the world have tested public sector resilience. He believes that there are five clear imperatives that governments and PFM practitioners need to embrace. finance ministries to focus on critical issues rather than routine functions. RISK MANAGEMENT MODERNIZATION • The risks faced by humanity are growing and the potential social, environmental and economic costs of these risks is growing too. Now more so than ever, risk management needs to be included in budget formulation. Planning for expected fiscal shocks helps to improve resilience. GOVERNMENT DIGITAL TRANSFORMATION • The pandemic massively escalated the move online in both the public and private sector. The future is definitely digital and unfortunately governments tend to lag in this important aspect. • Digitalization would improve the Citizen Experience (CX) of government services which would deliver improved outcomes through improved and simplified digital experiences that increase revenue and support social spending. DATA MODERNIZATION • Governments need to mature their approach to data management to create a data driven public sector that integrates governance, public value and trust. Having integrated metadata across financial systems would provide a timely and accurate “single version of the truth” to decision makers at all times, in real time. TRUST REFORM • Erosion of trust in key institutions in both the public and private sectors continues unabated and urgently needs to be addressed. Transparency is the antidote to distrust and can easily be promoted through dashboards and transparency portals linked to the government’s financial management information system. FISCAL POLICY MODERNIZATION • Adopting a modern approach to fiscal policy by, for example, embedding Happiness Economics, would extend the benefits of good PFM beyond economic measures to the elements that citizens really value. • The Sustainable Development Goals and citizen wellbeing need to be embedded into policy and budget classifications. And national and sectoral strategies should be included in both the budget formulation and implementation phases. • Fiscal decentralization needs to be ramped up and fully implemented for accounting and budget execution functions. This would improves outcomes and resilience by enabling

WHAT’S NEXT

FreeBalance’s President and CEO is coy about the company’s future plans but said that they have some big announcements to make this year. He stated that 2021 was a watershed year for the business with significant effort channeled into setting the foundations for future growth. For example, FreeBalance signed up as a signatory to the United Nations Global Compact and developed its own sustainability strategy; launched its ISO 27001 certification process alongside annual updates to its ISO 9001:2015 quality management certification; invested heavily in its Research and Development capacity; and signed a number of strategically significant partnerships such as with ACCA (the Association of Certified Chartered Accountants) – the world’s most respected accountancy body. Given Schiappa Pietra’s remarkable achievements for FreeBalance to date, we are sure that the business will thrive in the year ahead.

PARTING WORDS BY THE CEO FOR ENTREPRENEURS

“A good entrepreneur is someone who is curious and can leverage their insatiable curiosity to bring innovative products or services to market. However, it is also important to be able to lead with passion and purpose. If your work is meaningful and impactful it will inspire your team to achieve the impossible.” 14

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SUCCESS STORY

SUCCESS STORY OF

Sorav Jain

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

Almost certainly, if anybody picks Internet space for business or profession it could be extraordinary. Digital marketing is an extraordinary area where anybody can advance business, administration, items, and make a system. The majority of the experts are doing incredible in this field. Let Talk around one of the most vivacious countenances of Digital marketing from India is Sorav Jain. Anybody can Google and get him. Truly, this is called achievement and brilliant development. Sorav Jain began his profession at 17 years old as an SEO chief and he has an incredible involvement with the Digital Marketing Industry. He is a known face of India and works in numerous jobs. Sorav Jain is a digital marketer, Social media expert, an entrepreneur, and a speaker with qualified bosses in International Marketing Management from Leeds University graduate school, and a pleased former student of Loyola College, Chennai. Sorav has started his own self-financed Digital marketing office to pass on the best Digital and Social Media Marketing planning and organization. It was seen as ‘The Best Social Media Agency of 2013’. His echoVME bunch worked with various affiliations like Bosch India, D2D Marathon by RTI, Apollo White Dental, Vinayak Skoda, Amrutanjan, Ramco Systems, Express Hyundai, Cashkaro.com, LIGHT Notebook App, Urban Tree Infrastructures, Infinitheism, Ticketgoose. com, Kay Fashions, Oliva Clinic, Equitas, Vinayak Hyundai, IFCA (Indian Federation of Culinary Association), RSM Uniforms, IIMTC, GMASA (Global Mobile App Summit and Awards), MELSS, Saara Medicals, and anything is possible from that point. Sorav is running the campaigns to give the best free digital marketing course and prepared more than 3500+ experts, by means of 150+ preparing programs composed in different urban areas of India and Sri Lanka over the most recent 5 years. His fundamental concentration to convey the best to Entrepreneurs, Marketing Professionals, Branding Professionals, Sales Professionals, Freelancers, Online Marketing, Enthusiasts, and Students. Sorav has composed a couple of highest points in (India Search and Social Summit in 2010) and International culmination (Social Media Marketing Summit in 2012) and echoVME’s Digital Marketing Summit in 2015. He was recognized by Global Youth Marketing Forum as the ‘Top 25 Social Media Professionals of India’. He has conveyed addresses at Confederation of Indian Industry, NASSCOM, TiE Chennai, TiE Coimbatore, National Entrepreneurship Network, IIM – Kozhikode, LIBA, GLIM, Madras Chamber of Commerce, and at different renowned organizations. Sorav Jain’s book “Online life for Business” is a brilliant book. He secured internet based life reasoning and different difficulties and open doors for brands and portrayed how to go to a bona fide brand in web-based life. He is at present taking a shot at his next book, a continuation that will be given to Facebook Business Ecosystem. All things considered, this is a sort example of overcoming adversity of Sorav Jain who motivates every Indian business person, marketing experts, specialists, Online Marketers, and Students. Sorav is brought into the world with mingling abilities which he fortifies and revives each second. With enthusiasm!

“Opportunities don’t happen. You create them.” Chris Grosser

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

KREDITS:

Improve your credit score with a unique approach Kajal Dobhal | Innovative Zone

oday, the financial services space witnesses an upsurge of several credit consulting companies offerings some exclusive credit score management solutions. Their primary target is to ensure proper money management, debt management or budgeting in favour of lenders as well as borrowers for better control of their finances. Owing to a myriad of advantages of credit consulting, especially in the credit repair process, commonalities are turning to the credit consulting companies to get enlightened with the basics of finance. Hence, being in ‘the know’ of a reliable solution provider in this space is imperative.

Acknowledging this scenario, we decided to feature the profile of Kredue Fintech Private Limited aka KREDITS that has been dedicating its matchless solutions in this direction only. For this, we sat down for a face-to-face interview session with its Founder— Yashraj Bafna who discussed various aspects of his extraordinary business venture. “Credit score and credit report are the two vital aspects of your financial health,” says Yashraj Bafna. His venture KREDITS has been incepted with the sheer endevour to improve client’s Credit Scores alongside assisting them to eradicate any issues or resolve any disputes in their credit report or closing their bad settled & written off account. Here, the absolute focus is on allowing the client’s retain their healthy score with the help of their innovative product line.

Yashraj Bafna Founder

THE INCEPTION STORY

KREDITS was incepted in 2016 by Yashraj as a credit consulting company. Way before he thought of starting a venture of his own, he was managing his family- business which was a Non- Banking Financial Company. Here, he aptly accumulated years of experience in handling bank loans where he used to prepare project reports. Here, he was hit by a realization that the disputes in credit reports are a huge impediment in the loan sanctioning process, as the scenarios are such that even an individual with collateral of 10 Crores seeking a loan of 2 Crores couldn’t get it approved just because of low credit scores. This recognition propelled him to study and observe the nuances of the credit scores and credit reports. And after thorough research and discussions with Bureau’s and Bank Executives, he dipped his feet into this space as a zealous entrepreneur. As stated earlier too, the primary objective behind this venture has been an intention to help people not just improve their credit reports, but also, make them aware of the issues in their credit reports, and the closures of such disputed accounts also.

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A GLANCE OVER THE MISSION

The company has an adamant mission of enhancing people’s awareness on attaining healthy credit scores. For this, it conducts seminars or interactive sessions on this topic across various organisations to make people reckon the significance of a good credit score in their business expansion. Straining every nerve in this direction, they have already made a huge difference for several organisations as well as individuals to scale up their respective businesses.

WHY CHOOSE KREDITS?

As a company dealing in credit and dispute resolutions, KREDITS gives credence to a good score that has to be around 720-900. With these figures, they assure consumers that they might never create any hassle in acquiring any kind of loans/funding from banking institutions. “From credit reporting to account handling to getting unsecured loans, KREDITS proves its fortes in every aspect of account analysis,” claims Yashraj.

PRODUCT LINE

KREDITS has an exemplary and innovative product portfolio that allows them to perform its operations effortlessly as well as effectively like— KUP, KBP & KAP.

KREDITS ADVANCE PROGRAM(KAP)

This exclusive program is suggested to people with a credit score of 700 and above. It addresses any disputes like a few written off, a suit filed or settled accounts.

KREDITS BUILDER PROGRAM(KBP)

It is a flagship program for individuals with a credit score below 700. With this, they not only ensure closures to their bad/ disputed accounts but also, allow them to ameliorate their credit scores.

to address the pain points for the credit scores. This venture was a proprietorship concern and in 2020, it was changed to a Pvt. Ltd. company with the support of a co-founder to make it grow in leaps and bounds. With his partner, he also set up companies like Business Doctors, Credbiz Finserve, Credzai,etc. He describes himself as a ‘full-time Fintech Person’ who is always committed to delivering relevant solutions to combat problems faced in day to day life. Be it any sort of Fintech products, he is always thrilled to discuss about it and addresses it with solutions having exact matches.

FUTURE OUTLOOKS

KREDITS UPDATING PROGRAM(KUP)

This outstanding product helps clients check their credit scores through out the year to make sure they do not have any remark on it. Management of client’s monthly reports, monthly credits report, multiple Bureau report is some add on perks of this program.

THE FOUNDER’S VIGNETTE

Yashraj’s career journey as a corporate professional began in 2011 when he joined his dad’s NBFC that was meant for funding people as well as companies. Here, his core field of practice was fixated on business development operations. For this, he used to prepare company profiles and presentations while exploring the ways of business expansion. After graduating from an eminent institution, Yashraj ventured into a couple of companies — one of which was Adout.in, an advertising firm. Later, he established Kredits.in in 2017

Yashraj asserts that he intends to expand his business verticals. For this, he is in constant talks with various PSU & PSB banks, NBFCs and Credit Bureaus to tie up with KREDITS for improved service deliverables to its end customers. Currently, the firm is a fully-fledged thriving venture in Chennai and is also working with clients from diverse industrial domains. It has collaborated with an NBFC with which it is allowing the customers to simulate a credit score. And soon, it will be taking significant steps to stretch its footprints across the major cities like Coimbatore, Ahmedabad, Bangalore, Indore, Hyderabad while being in sync with its partner channel across various parts of the country. Owing to its innovative streak, KREDITS also strives to explore and ideate new products to enhance customer experience and has envisioned establishing its own NBFC in the upcoming years.

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CUISINE

The food business is one of the enterprises upset by Digital Marketing. It has gotten extremely simple for food darlings to get to the audits of any eatery and eating joints with access to the web on their cell phones. With the presentation of new computerized promoting channels, it has gotten simple for eatery proprietors to scan for their potential clients close by. Your marketed food marketing methodology should concentrate on components, for example, taste, wellbeing, and moderateness. SO HERE SOME OF THE BEST DIGITAL MARKETING STRATEGIES FOR FOOD INDUSTRY: Make Interesting Food Blogs: Composing websites is perhaps the most ideal approach to guarantee that your business improves online loyalty. Adding a blog page to your site guarantees that your site gets a decent positioning in SERP. You can compose a decent blog about delectable food, medical advantages, and supplements. Through this, you are marketing your food as well as you are making a profound enthusiasm for the crowd.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

Post Blogs on your Facebook Page and Drive Paid Traffic: Post your blog on every single social media platform and use Facebook paid adverts to reach to your likely crowds. By utilizing Facebook paid advertisements you can make energy about your new food things for your objective clients. Remember an appropriate call to activities for your promotions to urge individuals to peruse your online journals. Host an occasion via web-based networking media: It’s probably the most ideal approaches to help traffic for web-based social networking and produce veritable leads for your business. On the off chance that you are marketing your food or formula on an occasion welcome individuals for your occasion on Facebook. You can likewise market your occasion by utilizing paid promotions with a pertinent source of inspiration to carry individuals to your occasion. Use PPC Google Ads Search and Display Campaigns: Influence the intensity of Google promotions crusades to show the proposals of your advertisement duplicates for your café use area augmentations in your battles to pull in individuals towards your cafés. You can likewise utilize show crusades to target individuals inspired by specific food through standard advertisements. We furnish PPC administration to our clients with the top tier quality. Instagram Influencer Marketing: Influencer marketing is probably the best methodology for food and café organizations. By and large, individuals love to transfer photographs at acclaimed eateries and eating at food joints by utilizing hashtags and referencing your cafés. Different ways where you can do the influencer promoting is by requesting that the influencers compose an audit about the cafés, ask the influencer to label your eatery, have the occasion with the influencer, have the influencer food plans with the individual make a video, and transfer it on Instagram. Market Your Reviews Through Facebook and Google Ads: You can utilize Facebook and Google promotions to share your client audits to draw in more expected clients. You can even market your video promotions on Google by utilizing video advertisements. You can even use video advertisement marketing through Facebook clarifying the advantages of eating well food or the other way around to pull in significant offers on Facebook. You can likewise include a video on the presentation page to help additional transformations.

marketing items. The public statement assumes a key job in giving a positive effect on your intended interest group. Public statements are the most ideal methods of creating backlinks for your site as the sites that do official statements are positioned as high power sites. You can likewise help a ton of referral traffic from public statements. Successful utilization of Google Maps: by posting your organizations on Google maps, makes it simple for likely clients to discover your cafés in the event that they remain in a close-by area. Which makes it simple to get the food on the off chance that you remain close by? Individuals can likewise discover your cafés in GPS route frameworks. Conclusion: With the presentation of new computerized promoting channels, the food and café industry has likewise got upset. With such a large number of searches on cell phones and cell phones, it has gotten simple for a client to discover cafés and food joints close by. With the presentation of new applications, for example, swiggy and zomato it has gotten exceptionally simple for individuals to arrange food on the web.

Make Infographics for Your Food Items: Infographics leave an enduring effect on existing clients as it has the intensity of changing over a valuable snippet of data into an appealing visual. It makes the data clearer and more compact. Guarantee A Press Release of The New Product Launch: The official statement is probably the most ideal approaches to present your new dispatch in the market. This is the most basic and economical method of 27

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Victor Podder Reinforcing the Trade of ‘Rural Production’ with its Techno-innovative Portal, Bengali Digital Indranil Roy | Innovative Zone

eeing the future with visionary insight and walking on the uncharted path of entrepreneurship is a journey traveled by Victor Podder to form Bengali Digital, an ecommerce marketplace to showcase the quality and versatile products of smallscale vendors. The creative instinct is focused on providing a global platform to the local manufacturers, vendors, artisans, and craftsmen of the Bengali community and creating awareness about the rich culture of Bengal worldwide.

Victor Podder is an innovative leader, who always comes up with something out-of-the-box. During the pandemic, the unpredicted situation made him think of creating a portal where my Bengali community to start with can come and do their purchases of quality products. He has seen challenges of the people be it procurement or selling, and it is the ecommerce that will exist in the coming days as the solution. When the initiative was launched, it was the most challenging time

for every individual. Because of his intelligence and ability to rise in spite of all the competition prevailing in the market, Vicor took every step and decision keeping in mind the solution that he will provide to an individual. Present-day, Every product at Bengali Digital has a sign on its own & bought into the portal with proper analysis.

OVERVIEW OF THE VENTURE & THE DIFFERENTIATING FACTORS

Keeping in mind the rich culture of Bengal, the Bengali Digital portal is the right platform for creating awareness around the globe. The majority of their products come from the rural sector and the man behind the brand, Victor is proud that with this portal all these manufacturers will be able to get justice of fair pricing. The concept is Farm to Fresh with value for money pricing. They have a huge variety of products under different categories and with the help of an experienced team, they will be adding a wide range of products. The x-factor with them will be the sales assist team who will move to the customer place ( with prior appointment ) , assist them with the ordering, will carry samples for providing the feel of the products & ensure smooth transactions & delivery. Overall it will be a feel-good factor for a customer.

Victor Podder Founder 28

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To keep continuous motivation, Vitor believes it is most important how frequently they can stay connected with each other. For this, he ensures to get connected with the team every alternate day via google meet & engage them with various activities as everyone understands work from home itself is a stress. The leader emphasizes the interesting skill of his staff and thus he allows them to showcase their creativeness. This way they all maintain a positive atmosphere in the organization.

BENGALI DIGITAL’S FUTURE

R&D & MAJOR ADVANCEMENTS R&D is one of the major factors of customer satisfaction. The company believes any product or process before launch should get into trial mode. Example all their live products especially the fishes & exotic vegetables are procured from organic farming which gets shipped in special packaging and delivered fresh to our customer. At Bengali Digital, the team is using the latest platform of the payment gateway where the customer data stays secure at all times. As the team believes logistics is the backbone of ecom they have API integration with countries’ most preferable courier DTDC Express Ltd. wherein the customer will have very access to his shipment till delivery.

DEFINITION OF SUCCESS & KEY SKILLS BEHIND IT “For any success, it requires proper planning & execution. If your formula of the biz. is correct no one can stop you. Only a matter of time”, apprised Victor. The two mantra which Victor believes in; • Stay focused on your goal • Have patience till the time you accomplish your goal.

THE WORK CULTURE & THE MOTIVATED TEAM

Bengali Digital is very much open with their staff at any level. They empower them to make decisions that help them to get the best out of them. Their decisions are transparent and their expectations are very much clear to the team.

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Further, Victor shared, “we want to cover the entire East Zone along with seven states of the North East. This is the part of India that is untouched and we will give our best to reach every corner of the globe. It is not me alone to be a leader but all our associates who will be joining in this drive will be a leader on its own which is my prime object and purpose of this company creation. Let’s see how many leaders I can create in the coming years.”

WORDS OF WISDOM

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THE INCEPTION STORY As Victor Podder and his team are already into the restaurant biz. with their existing Brand Aahare Kolkata at Mumbai, they found there is a huge demand for local items amongst the Bengalis from handicraft to the grocery. The majority of these items are sold by unorganized medium with low quality and huge price margin. Slowly when Victor starts diving deep he found all these items are also very popular amongst other communities but due to the non-availability of proper channels the requirement is getting diluted. He quickly thought there should be something where this manufacturer from the rural part should get connected with the customers with fair price & genuine quality. With the help of a dedicated team & numerous brainstorming sessions the ball started rolling and today they have about 500 +items listed. And, Victor is confident in the coming days the Brand is going to become a household name.

Bengali Digital and its product are going to be a household name in the coming future. Customers will not only shop from the portal but also be able to access renowned doctors of major cities, medical help during emergencies to their parents living in Kolkata, and financial guidelines of Insurance & Investments.

For any aspiring entrepreneurs the way of doing biz. has changed after this pandemic. You in person need to have complete technical knowledge of your biz. formula with sufficient financial backup for a year at least. Build biz. on automization rather than going manual. Customer expectations and feelings should be given the highest priority & their suggestions should come to your ears directly. Lastly, keep faith in your decisions, success will be bound to come.

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SAKSHAM GUPTA

Directing EDUDITE Consultancy With The Mission to Deliver Quality Education to Students Puja Bhardwaj | Innovative Zone

“Experience is not what happens to you, it’s what you do with what happens to you. Believe in yourself and don’t be afraid of experimenting. Be aware of what is happening around you be it in politics, education, world news, innovations, as you never know you might be the next big name. Keep hustling and keep growing,” asserts Mr. Saksham Gupta. An inspiring entrepreneur & organized leader focused on producing realistic goals, developing ways to efficiently achieve and often exceed those goals, and producing results, Saksham Gupta leads EDUDITE Consultancy as the Director. A constant learner at heart, International Consultant in Education Sector, he has portrayed various roles in the education management industry. Owning rich experience in relationship building, customer acquisition, international admissions and sales, Saksham has travelled to over 25+ countries representing EDUDITE, delivering & facilitating conferences, government relationships building, expansion of Indian universities in SAARC and African regions. He is an alumnus of The Shobhit University and Lovely Professional University and is intensely passionate and determined at accomplishing the tasks with excellence and having a long-sighted vision. As the Founder of the company, Saksham has been able to achieve some notable milestones. A few of those are: • • • • • •

Establishing 10+ offices across the countries. Network of 500+ universities across the globe. Mobilizing 1000+ students to India and Europe as their Study destination. Launching of www.indiadmission.com Holding numerous amounts of exhibitions and fairs across East Africa. Currently working team of from 1 to 10 people as of today.

In the five-year journey, Edudite has facilitated 300+ collaborations between universities, 100,000+ students were positively impacted during this period whereas 1000+ students were assisted to study at their dream destinations. “I with my team travelled to 30+ countries ( covering South America, Asia and Africa) in the last 4 years to facilitate the abovesaid projects,” affirmed the leader.

Saksham Gupta

Founder & Director

AN INTERNATIONAL & ADVISORY FIRM

An ISO 9001:2015 certified, Edudite is an International Consultancy and advisory firm managed by a team of professionals with a combined experience of 40+ years in the Education Industry, from the Academic, Government, and International Business background with its head office in India.

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It is on a mission to provide Quality Education (United Nation’s SDG #4) to students all across the globe, by helping them to secure admission in the best of universities and courses as per their requirements and utilizing its overall experience to benefit the students in a best possible manner.

decisions, at least that’s what I do, and have a very strong head, and believe in your product. Sales – Every entrepreneur has to be a marketer as well as a salesman. If you can’t sell your product then don’t expect it from your employees.

“We understand the stress, the queries, and all the doubts a student faces before making a decision and that is why we have the right solution for every need of a student with this venture”, said Mr. Saksham.

THE INNOVATIVE WORK CULTURE & SOCIAL INITIATIVES TAKEN

EDUDITE’s work culture is very flexible, Saksham does not believe in bounding a person by time. As they are in the service industry, he only ensures the traits of prioritizing and discipline in Edudite employees are maintained, so no stone is left unturned to make the customer have the best experience with them.

Edudite is not only an overseas education consultancy that not only firmly assists you in connecting with a spectrum of colleges but also a community of well-connected, experienced personnel and students spread across the globe to push you forward in every sphere of the experience. They not only help you choose the right place and college for yourself but also help you in housing, travelling, profile building, socializing, and practically everything that you may need guidance with.

For CSR activities, they have a scholarship fund of close to 800,000 USD for 2022 intake that prospective EDUDITE students can avail themselves.

PLANS AHEAD

THE INCEPTION STORY

The visionary wants to inaugurate Edudite offices from 10 countries currently to at least 30 more and impact at least 10 million students in the next 5 years with www.matchmyuni. com becoming a household name in the study abroad sector across our targeted nations. “To be honest, I have never given a thought for the next 5 years, I want to keep learning and growing and contribute to Edudite’s success for as long as I can”, apprised Saksham

As soon as Saksham graduated, he started working at a university in their International department handling relations for them and representing them at various events and conferences in India and abroad. In his short time of 5.5 months there, his work gave him a platform to build his idea of business. He started the business by helping Indian universities and colleges form relations with universities outside India for student and faculty exchange programs and joint research work. Over the period, the team grew and they added study abroad and study in India products in their basket and managed to expand their major base in the African continent with offices spanning across 10 countries and now with www.matchmyuni.com, they want to target customers from all walks of life to spread awareness and give opportunities to make an informed decision and simplify study abroad for them.

FROM THE FOUNDER’S DESK

Since early childhood, I have always been an extrovert and had an outgoing personality whether it was sports, extracurricular in school, or public speaking opportunities as and where I got. This has a lot to do with the kind of background I come from. My parents have been in the Education sector throughout their career and I was raised in an academically influenced environment. My mother is an IIT Roorkee alumnus and my dad is an engineer and served in central government as a scientific officer for 20+ years. They both lead a stable life with secured jobs for about 20 years in their career and decided to resign from their respective jobs and came into a full-time business to become an edupreneur, to serve and uplift the community by providing better education. This all happened when I was around 16 years old and it gave me a very solid base to make my decisions. In my college life, I led a local chapter of the world’s largest youth-run organization AIESEC which allowed me to travel, explore and see the world from a new perspective. The combination of the above, I believe, lead me to work in the education sector and that’s how I launched Edudite Consultancy Private Limited.

DEALING WITH THE UNPRECEDENTED CHALLENGES

In such times the group chairman, Mr. Sandeep Gupta who is Saksham’s father, becomes the guiding light of the team. Yes, he does perform SWOT analysis every now and then, and especially during unfavourable times. Even during the pandemic which took the world and many businesses by storm, they continued to grow and achieve new milestones.

THE MOST SATISFYING ASPECT OF THE ENTREPRENEURIAL JOURNEY

“When a student walks in or calls us to say “Thanks for changing my life”, which makes me realize the impact that Edudite is creating every day, is the most satisfying for me. Also, I love the flexibility and the playground you get to experiment and test your limits, sometimes we don’t even realize the potential an idea can hold. The need to be on toes and always be available for our stakeholders is also something that I cherish,” Mr. Saksham proudly shared.

DEFINITION OF SUCCESS

According to Mr Saksham, success is the journey and not the destination. Every day if one can move closer to his vision, one step at a time, he is on the right track. Here, he also revealed the top two skills that can help any leader become successful areDecision making – In an entrepreneur’s journey, there are ups and downs every day. It is very important to stick to your

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Motivation

WHY COMPANY OUTINGS ARE IMPORTANT

TO KEEP EMPLOYEES MOTIVATED?

In the fast-paced business environment in every industry and stressed workplaces, the employees are required to perform at their optimal levels of productivity. They always have to chase strict deadlines and accomplish stacks of regular duties every single day at their workplace. Executing all of these tasks in a timely manner need efforts and the brain is the central processing unit of employees at work, which need to work at lightning speeds. To maintain this mental health for employees the company outings are important and play a vital role in engaging the staff in a better way. Company outings like Lunch/Dinner plans for staff, night’s outs, coaching and gathering programs per month and co-working friend programs can prove to be sometimes expensive for companies but they are well worth like investment for good. A positive company culture in any field of business that truly understands the employees both physically and mentally with their needs will result in a highly engaged workforce team to contribute to the company’s overall growth vision. WHY BUSINESS NEEDS TEAM-BUILDING GAMES OR EXERCISES FOR KEEPING EMPLOYEES MOTIVATED? Socializing with colleagues and managers in a casual way outside the working hours will effectively tighten your employee’s team cohesion and makes the bond strong. Such casual occasions like birthday celebrations of employees free up the employees to be just the way they are. With the time the employee spends with their co-workers, the benefits of investing time and money in team building cannot be overemphasized.

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The most things that benefits of doing team-building initiatives at the workplace include: • Outings and occasional meetings will facilitate the collaborative and motivated work culture as these activities are seen most enjoyable for every worker. This initiative id important to motivate as a move towards bringing individuals together • Fosters responsive and meaningful communication as employees come to know personality, desires, strengths, and weaknesses of their co-workers • Use gaming aids for knowing the better creativity by employees and you will get out-of-the-box thinking by moving employees away from the usual job set up that recharges and refreshes them mentally. • Create an atmosphere that is friendly enough to put everyone’s point and it will further enhance productivity by identifying and eliminating obstacles or by improving existing ways of working. • Boosts employee morale as a regular dose of motivation and planning is also important. It is always important because workers feel the company and colleagues are interested in knowing and developing the company. • Simple games or brain teasers for fun can also keep everyone awake during morning laziness and team meetings. It helps in creative juices flow, which in turn makes your meetings more productive and happy. • Lastly, the learning and insight employees get from team-building games and activity transferred their good interest to the actual work environment, which results in better work equations and organizational performance. EASY WAYS TO CREATE A FUN AT WORKPLACE We have discussed above that how the company outings are important to keep employees motivated and the management team has been a stick in the mud about having fun at the workplace. The fun activities at the workplace turn things around very positive and make the working environment very happening for business productivity. The few ideas below are just good jumping off for the point of creating a culture that incorporates fun at the workplace.

SUPER CASUAL FRIDAY OR FRIDAY FUN Take a casual Friday evening for weekending buzz and beyond getting to wear jeans to work plan something for fun at work. Incorporate new ideas and accept the ideas from others to add up sweetener like a company provided. Things like in-office lunch together, break for fun or a beverage hour in the late evening. This improvement will not only make employees productive but keeps then motivated for coming weekdays and create a more relaxing environment. However, it also encourages interaction between colleagues, which is proved to boost happiness at work. FRIENDLY COMPETITIONS AND PRIZES It is amazing how a little friendly competition lightens the mood and blow a spark of energy in employees. The organization that comes up with weekly or monthly competitions for employees proved to be a fun motivator. Sweeten the pot every time with an award for the winner and repeat the process to make people enjoy coming to work. CREATE YOUR OWN FUN-LOVING SOCIAL NETWORK Most of the big firms usually have interaction channels such as software but you can simply enjoy this thing by making what’s app group. They meant to help employees collaborate on projects and talk on things uninterrupted, but they can also provide a fun outlet for discussions and suggestions for the company.

Every time an employee needs a little comedic relief out of work, they can hop on to see the latest posts and share it with colleagues. Just make sure to set parameters for the process and stress that any offensive material is unacceptable.

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H&R JOHNSON (INDIA)

Revamping the Arena with Experience Gulshan Parveen | Innovative Zone

&R Johnson is the pioneer of ceramic tiles in India- that has been providing top-notch products and exemplary services since 1958. Being a division of Prism Johnson Ltd., an integrated and wellestablished building and construction player in the industry, H&R Johnson has over the past six decades introduced innovative products to offer a complete package of solutions to its clientele.H&R Johnson carries a reputation of being the only entity in India to offer endto-end tiling solutions for every space and application, serviced through Johnson Tiles, Johnson Porselano, Johnson Marbonite, and Johnson Endura ranges. Johnson bathrooms offer a set of complete solutions in the bathrooms arena ranging from sanitary ware, faucets, accessories, and wellness products. Also, Johnson Marble & Quartz offers a wide range of products in engineered marble and quartz for various applications. Mr Sarat Chandak (ED & CEO) states that the company has always strived to keep ‘Innovation’ in all aspects of the business at the forefront. The organization’s mission, “Improving lifestyles of our customers by providing innovative products and services,”

SARAT CHANDAK ED & CEO

is strongly reflected in the pioneering innovations that include germ-free tiles & sanitary ware, solar reflective tiles, anti-static tiles, tactile for the visually impaired, and many more. The motto is also mirrored in the experience Centers set up across the country, which showcase the variety and available options for varied applications. Their manufacturing locations are strategically located enabling them to have speed and timely delivery services for clients.

EDGE OVER OTHERS

“If you continuously compete with others, you become bitter. But if you continuously compete with yourself, you become better,” and that’s exactly what H&R Johnson is doing by relentlessly working on its services to make it even better. At H&R Johnson, quality is a way of life, be it product or service, the company strives to deliver the best quality to its customers and consumers. The management team of the company keeps a strict vigil on every aspect of product quality and ensures stringent adherence norms. Moreover, stringent quality tests are carried out on inbound raw materials such as clays, minerals, chemicals, and pigments that are procured from the large network of vendors and suppliers- both from India and across the globe. Being the leader in the realm, H&R Johnson has a strong retail network of over a thousand dealers and more than 10, 000 sub-dealers- and the number is growing at a brisk pace every single day with a single sole objective to servicing clients across the length and breadth of the country. The company has also partnered and collaborated with almost all leading architects, designers, consultants, developers, and institutions across the country. Backed by a dedicated business development team,

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H&R Johnson stays closely connected with influencers for all kinds of projects. Some of the prestigious projects that H&R Johnson has been a part of include the Bengaluru, Calicut, Chennai, Cochin, Mumbai, and Hyderabad airports. In the automobile segment, the company has associated with Volkswagen, Skoda India, BMW, Honda, Hyundai, FIAT, and Mahindra, to name a few. In addition, it has been a part of many educational institutes like the Cambridge school in Delhi, DY Patil Medical College in Pune, Institute of hotel management, etc., and many healthcare institutes, including Apollo, AIIMS, Lilavati, etc. H&R Johnson’s team asserts to remain thankful and committed towards all clients and patrons, offering them innovative products that are not only aesthetically beautiful but stand equally strong in terms of durability and functionality.

DEVELOPMENT OF COMMUNITIES AND SOCIETY

The company believes that its responsibility is not just limited to providing the best quality products to the customers, but it also extends to the development of the society and communities around us. They have undertaken many CSR activities in the areas: • Infrastructure development, • Health & Hygiene • Availability of Clean Drinking Water • Education • Environmental Conservation • Vocational Skill & Livelihood development • Promotion of Sports • Social & Animal Welfare • Disaster Management

ACCOLADES TO BOAST OF

H&R Johnson’s dedication towards excellence has earned them numerous titles of recognition over the years, including ET’s Iconic Brands of India, ET’s Best Brand, the Golden Peacock Award for product innovation, The National Safety Council Award, 7th CSR India Award 2020 in environmental sustainability and the list is endless. These are just a few feathers in their hat.

GROWTH DRIVEN BY R&D

H&R Johnson has always been the first to adopt the latest emerging global technology combined with their in-house R&D and a multi-skilled team of designers. The R&D facilitates to have a foot firmly planted for the future and to be future set. H&R Johnson’s strategically located plants across the country are equipped with the latest state-of-theart machinery. Not only do they deploy the best technology practices that are adopted internationally, but are also ISO compliant with both 9001, 14001, and 450001 certifications as well as products that are ISI, Green Pro, and GRIHA certified.

Apart from these milestones, Johnson is an environmentally and socially conscious company that always strives to adhere to the principles of ‘Sustainability’. Johnson constantly endeavors to work on reducing environmentally damaging carbon emissions. On the input side, usage of alternative raw materials that reduce carbon emissions, reducing wastage by re-cycling of residual raw materials & wastewater, using rainwater harvesting techniques, and solar energy generation are some of the initiatives, which reinforce the organizations’ commitment towards ESG practices.

EMPLOYEES: THE X FACTOR

H&R Johnson always recognized its people as its key asset, and that is ubiquitously visible across the organization. An optimal blend of experienced and young-bred talent has always kept the company going and helped them to evolve as a leading integrated home-styling solutions company in India. The organization has always encouraged and has inspired its people to work in the cross-functional domain that brings in innovative thoughts and perspectives. The strong bond among the members of the Johnson family is reinforced through various activities which include training and proficiency building, cadre building, bonhomie thorough celebrations, and hand-holding to name a few.

CULMINATING WORDS

When our team asked Sarat to reveal the future endeavors of the company, he replied by saying, “The future is not always unknown if we consciously do right things at present. As a corporate and having led particularly the ceramic tile arena for decades, we see ourselves holding good ground and motivating the industry as a whole to perform well in terms of customer satisfaction.” In the future, the company wishes to see itself creating unique products and gearing up to work more closely with end clients.

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MEET SRINIVAS RAO & BHASKAR SINGH DIGITAL MARKETING LEADERS TAKING OVER THE GLOBAL MARKETING SPACE Indranil Roy | Innovative Zone

igital Marketing is one of the broad, complex and powerful segments in this era. With continual technological advancements, there are a plethora of options for ambitious entrepreneurs to carve out a career in digital leadership. Before 2020, digital leaders in marketing around the world were generalized to strategizing and executing with their knowledge and resources. Even though they looked at ideas and situations with a fresh lens and worked on them with creativity, analytical outlook, problemsolving skills and patience, 2020 turned everything upside down. To deal with the changes, the digital marketing world is demanding multihat-wearing leaders. And its emergence has reached India–an economy constantly reinvented by digitization. Within this economy, in the bustling metropolis, Kolkata is a leading digital marketing agency scaling the growth of the Indian Digital Marketing space. We are talking about Proclivity Digitech. Helmed by two passionate leaders, Mr. K Srinivas Rao (Founder and Director) and Mr. Bhaskar Singh (CEO), the company is known for topnotch digital marketing solutions to clients worldwide.

DONNING THE HAT OF GLOBAL LEADERSHIP

In 2018, Srinivas founded Proclivity Digitech with a tunnel vision - to create the perfect digital agency primarily catering to SMEs and MSMEs. And his vision picked tremendous pace sprouting branches in Australia, New Zealand, Canada, and the USA. Srinivas’s incorrigible vision also inspired Bhaskar to join him on board. Since he joined the board in 2020, the Company has never looked back. Within 4 years, it has served and satisfied over 500 B2B clients worldwide. Its clients come from diverse segments: Architecture, Builders, Restaurants, Takeaways, Automobiles, Food, Non-Profit, Medical Services, Insurance, and Application Development for Large Retail, Grocery and Delivery Stores.

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“We have worked with brands like Kodax, Techfairy, Kiwi Tint, Indian Tadka, Maihan Middle Eastern Supermarket, and more,” says Srinivas. His idealistic purpose enthralled a slender set of people, and they banded together to achieve this magnificent goal. Eventually, the small cadre expanded into a group of specialists dedicated to offering tailored solutions. They understand the endeavours businesses face in these unannounced transformations; hence, they ensure an uncompromised quality in every delivery. Keeping the focal lens on building relationships, the company has showcased its sustainability through business intricacies and novel challenges. Proclivity Digitech also has a partner company called Web Maniacs LTD, based out of New Zealand. Proclivity Digitech’s global stance is not an overnight success. While it has established a global footing in 4 years, it was irrigated by the dedicated efforts of a like-minded team and two passionate leaders. In the beginning, Proclivity Digitech was just an idea, but today it has notable presence in the market. Srinivas has over 15 years of industry expertise and a flair for 38

K. Srinivas Rao Founder & Director developing and implementing effective strategies that assist businesses and employees achieve objectives. He is an inventive thinker and is proficient in identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

Bhaskar is a certified six sigma green belt with many feathers on the cap. He has donned many hats in Global Magnates like Wipro LTD, Dell International Services, Hughes Software Solutions, etc. He has over 20 years of diversified experience in Customer Service, Sales, Delivery and Profit Centre Management. Leveraging their experience and knowledge, the leaders aim to double the company’s sales operations by the end of 2022, generating a USD 50,000 revenue per month.

CONSTANTLY SHARPENING THE EDGES

Proclivity Digitech is on a mission to lead its domain, not follow. With that aim in mind, it continuously assesses itself and its competitors’ forte, identifying spots to fill and enhance. Its forte lies in two things: cost-leadership strategy and incorporating competitive advancements. Nowadays, customers are price sensitive and seek the best at the lowest price possible.

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Bhaskar Singh CEO

“And we provide our clients with top-notch digital marketing services at prices that most businesses cannot match,” adds Bhaskar. Second, the constant lookout for innovations. As a one-stop digital marketing firm, it uses Angular JS, Backbone, Codeigniter, CSS3, Drupal, HTML and others. Innovations are one of its USPs, and the right tools help create ‘Think tanks’ to help customers achieve their corporate goals. While the resources help clients achieve business success, it’s the culture - that empowers relationships. To put it another way, the confluence of innovations, a welcoming work climate, an in-house team of experts, and innovative digital marketing solutions makes them a cut above others. And the clients’ faith and positive testimonials say it all. Many clients have appreciated them saying, “Great and professional attitude, and they even completed the project on time.”

ALWAYS AN ON GO MODE

By constantly nurturing its prowess, Proclivity Digitech aligns itself with the market and its opportunities. “Our focus is to provide a 360° solution, including online branding, advertising solutions and other creative services,” says Srinivas, The experts-on-board work on the latest technologies to generate the best results in the least time. And every project is strategized to achieve desired results that align with the market and trends. Clients are updated at all times to ensure nothing stops their growth. The company builds a familial relationship with its clients. Every project starts with understanding their needs, and a customized strategy is implemented for execution. The entire process is wrapped in consistent and fast customer service. The practice of staying aligned but innovative has helped it implement many novel marketing strategies and use new methods to market their offerings. “Everybody loves to hear a story – and this is what we do to market our services,” shares Bhaskar. Proclivity Digitech publishes narratives of client dealings – how it has helped a client achieve their desired goal within a tight deadline. This also helps it better connect with its global audience. The efforts are tantamount to in-depth R&D. Being on the cusp of innovative solutions, in-house research & analysis helps it improve, be it new products and services, processes, or new ways to interact with clients. It helps in growing the business and continually generates better outcomes for clients. It helps in conquering novel challenges, like COVID-19. As soon as the Pandemic started spreading, Proclivity Digitech deployed its crisis management plan - one that addresses employees’ well-being, brand reputation, finance management, supply chain, and legal issues that the crisis may trigger. 39

STRONG AND ENJOYABLE CULTURE

A company’s culture is one of the most striking features that set it apart from the crowd. Lending credence to this, Proclivity Digitech is looked upto for its team’s positive attitudes and actions. Its embellished management style empowers teamwork, transparency and authenticity amongst all. It encourages team members meaningfully to boost and align their performance with the company’s culture. Srinivas says, “We understand the need for keeping the team engaged, especially how it can complement the company’s growth.”

THE NEXT LEVEL

Creating a resounding global presence within 4 years is not an achievement to be taken lightly. Proclivity Digitech has championed the pandemic and is battle-ready for the future. The Company plans to set a higher standard for its services as well as work culture while expanding its geographical footing. It’s focused on building better relationships with its employees and powering their decision-making abilities to help clients grow at an exponential rate. “We will keep moving forward while constantly improving our customer support,” promises Srinivas.

CONCLUDING WITH A THROUGHTFUL NOTE

“To prosper as a leader, you must first learn from and connect with other leaders. Find a mentor who can guide you and assist you in learning from mistakes so that you can minimize the former and increase the latter in your own pursuits. Finally, build a team of youthful talent whose creativity aligns with your business.” – Srinivas & Bhaskar, Proclivity Digitech

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TOURISM

How DIGITAL MARKETING is changing the TOURISM INDUSTRY

ospitality and the travel industry is a portion of the businesses that are generally influenced by the digital turn of events. Transportation and convenience organizations are among the initial ones to use digital marketing procedures in their practices to connect with networks and ensure their clients have the most ideal away-from-home understanding. So as to perform well and addition upper hands, major parts in the movement business are continually searching for the most up to date and most noteworthy approaches to arrive at their purchaser persona and tailor their contribution to their intended interest group. Let’s look at some ongoing instances of digital marketing applications that marketers from any industry can learn from. Booking – Companies perceive the significance of second-screen marketing Digital utilization today is altogether different from what it used to be, even a couple of years back. The utilization of cell phones is on the ascent and the circumstance is the same for the travel industry. Moreover, it may be considerably more arrangement breaking since individuals utilize different gadgets to book their plane tickets and lodgings. Because of that reality, there is a developing pattern of versatile just travel services. These organizations offer explorers the capacity to book tickets through downloadable versatile/tablet-selective applications. Albeit at present the majority of those administrations are concentrating on this evening just appointments made by voyagers in a hurry, later on, we can hope to see the development of full-administration portable voyaging offices. Something else, effective a minute ago reserving applications can likewise get gained by bigger web organizations a similar way ReallyLateBooking.com turned into a division of a famous booking administration Hot Hotels. The exercise to learn: locate your own specialty and beat standard market players. When your client base is fabricated, you can turn into a full-specialist organization or accomplice up with built-up showcase players. On-board – Experience marketing as significant as it could be Making a trip from direct A toward point B can be a long and tiring experience. While trying to make the excursion experience more wonderful for explorers, carriers introduce progressed in-flight theater setups that permit individuals to watch films and TV shows, mess around, tune in to the radio and make calls from the airplane. The exercise to learn: Digital marketing is not, at this point only for fixed work areas. These days, individuals should be associated consistently. Give them access to your online substance on their own gadgets when and where they ache for it the most. Your care will be valued, and individuals will be considerably more slanted to buy extra administrations when they are utilizing a natural and safe gadget. At the Destination – Additional services bring repeat sales Prior to going out traveling, a great many people research the spot they’re going to visit. When they show up at the goal, the quest for the best places to visit proceeds. Fortunately, the intensity of Wi-Fi permits voyagers to utilize their gadgets anyplace from the lodging to bistros and touristic attractions. Therefore, arranging any excursion becomes as simple as visiting a survey site and picking the following goal point.

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The exercise to learn: utilize developing advances and digital marketing to investigate by what other means your items and administrations can profit your current and likely clients. By adding esteem it is simpler to change over returning guests into clients. Synopsis: The significant explanation of hospitality and the travel industry organizations are so effective at adjusting digital marketing procedures is on the grounds that they cautiously break down how individuals interface with general situations while voyaging. These experiences assist them with perceiving existing client needs and give explorers what they need to make the “amazing” impact and guarantee rehash deals.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

INDIVIRTUS HEALTHCARE SERVICES

Transmuting Different Industry Curve With Cost-Effective Consulting Solutions

Smita Kumar | Innovative Zone

ith an idea to provide cost-effective solutions to Healthcare, Insurance, Data Management, and Bookkeeping industries in a time-bound manner to maximize their efficiencies in its core competencies while helping them grow their business, the foundation stone of Indivirtus Healthcare was laid in the year 2018 as a CRO and diversified services provider. Indivirtus serves Pharmaceutical Companies, mainly engaged in manufacturing Pharmaceutical Drug Substances and Drug Products. It always follows and lives to its core values of Virtuousness, Character, Courage, Transparency and Truthfulness to earn the faith of its clients. Indivirtus has a highly experienced and dedicated team for complete documentation using high-end hardware and software to provide speedy solutions and data security.

Dr. Upendra K. Jain

Veena Kanwar

Chief Executive Officer

Managing Director

Inclined by clients’ needs and team’s visualization, Indivirtus mission is to facilitate the customers with quality outcomes and financial prudence by creating and nurturing a team of highly competent & innovative professionals and state of art technology to deliver complete satisfaction with precise finesse and excellence. Their vision is to be among the top ten globally competent consultants capable of providing timely and accurate solutions with the highest integrity, as well as to provide a challenging and growth-oriented environment to their team members so that they have a great sense of pride and achievement.

THE INCEPTION STORY

One fine day while sitting over a cup of tea at his last position as Director of Pharmacy College, they had a good discussion with the Managing Director and other teammates where they realized the huge potential of a growing market for Pharmacovigilance, Toxicological Risk Assessment and many other services for the pharmaceutical industry. That was the time the duo took a bold step 42

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Some of USPs or competitive advantages Indivirtus exercises over its competitors include:

• • • • • •

High quality solution at lower Prices Instant action on Customer Feedback Unique Strategy Level Make the Core Values Reflect Something New Emphasize on Unique Strengths Focus on Quality of Process

DYNAMIC LEADERSHIP Dr. Upendra K. Jain- CEO

The leading man behind Indivirtus, Dr. Upendra is designated as the CEO. In academics, he holds Masters’ in Pharmaceutical Chemistry, from where he got his first professional role in American Remedies, focused on promoting a range of third-generation medicinal products. Then, he pursued other opportunities at Tata Pharma, Emcure as Front-Line Manager marketing medicinal products. After spending about 15 years in marketing drug products, he saw another opportunity in Academia and worked for 12 years as Professor and then Principal at academia. He completed his doctorate in Pharmaceutical Chemistry and helped many students graduate and secure good respectable positions in the industry.

of quitting their leadership positions in their respective fields and started conceptualizing and incorporating Indivirtus Healthcare Services. They have all the high gratitude and thankfulness for the Almighty and their near and dear ones who stood by their decision with moral support.

DEALING WITH COVID-19 CRISIS

Indivirtus put a professional crisis management plan in place – one that addresses employee well-being, brand reputation, finance management, supply chain, and legal issues that the crisis might trigger. Here are five essential steps that the team took in the event of a business crisis:

• • • • •

Ms. Veena Kanwar- MD

Prioritize employee well-being above all else Communicated – promptly, clearly, and transparently Kept expenses in check and created backups for budget deficits Identified and repaired broken links in the supply chain Prepared for the unexpected

Ms Veena Kanwar is another significant pillar of Indivirtus, leading the firm as MD. She did graduation which landed her to the first job as a human resource professional with a renowned pathological laboratory in Chandigarh. Thereafter, she worked with Punjab University where she coordinated for different projects awarded through sponsorships and those managed by students towards their continuing education program. Meanwhile, she did her Master’s in Arts and Public Administration (Dual Masters) and Bachelors in Education. Simultaneously she pursued a Master’s degree in Management Studies with majors in Human Resources and Finance.

INCLUSION OF THE TECHNOLOGICAL ADVANCEMENTS & SIGNIFICANCE OF R&D

There is a dedicated IT team to monitor possible online threats wherein IT team proactively ensures physical as well as network security. The facility is physically guarded by security professionals to prevent the entry of unauthorized individuals with any data capture devices. They ensure 100% compliance with the Health Insurance Portability and Accountability Act (HIPAA) of 1996, Data, software, hardware, and network in logratio ensures that information is exchanged in a secure manner. All the modifications made by each and every individual are logged to ensure foolproof checks and balances, thereby ensuring complete data security.

JEWELS IN THE CROWN & ROAD AHEAD Recognized by Forbes India for “Promising Quality and Improving Economy” in July 2021 • Indivirtus has been rated as top 10 clinical trials service provider in 2021 – SwiftnLift Media and Tech LLP • Indivirtus is recognized as a costeffective service provider – Prime Insight • Indivirtus has been rated as the company of the year 2020 – CEO Insights • Indivirtus has been awarded by ISO 9001: 2015 certificate by Delano Assessment Pvt. Ltd • Indivirtus is planning to acquire Pharma manufacturing plant for Tablets, Capsules, and Injectables, setting up of a Formulation Development facility, and starting Business Offices in Europe, Australia, and the Middle East. •

At Indivirtus, a team of researchers do the competitive research of the market, its products, services, and technologies offered to various clients through different channels. It helped Indivirtus improve its Productivity, Product Differentiation and gain benefits on Taxes for the expenses through R&D. The company developed its marketing and business strategies based on R&D outcomes for various Buyouts and Mergers.

AN EDGE OVER THE PEERS & THE COMPETITIVE ADVANTAGES

The optimum quality Indivirtus brings at affordable price, this is what makes this firm stand out in the industry. Dr. Upendra is spearheading the firm with his 15 years of marketing experience. Because of his excellent guidance, Indivirtus has extended its business offices in the USA, UK, and Canada in a short span of 3 years of inception, and has given another edge over its peers. 43

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Ravi Sigicharla

Influencing Product Engineering & Technology Services arena with Innovative Leadership Gulshan Parveen | Innovative Zone

Varseno Solutions LLP is a product engineering and technology services company enabling enterprises to adopt technologies and streamline innovation with focused solutions. Conceptualized in 2014, it primarily builds custom applications that cover end-to-end operations of business organizations. The exclusive and expertized solutions of the company help its clients to be extremely productive in the various business aspects, including customer relationship management, project management, marketing automation, enterprise resource planning, and human resource management. Varseno’s experts help the clientele in building impactful and diverse cloud-native web, mobile, and IoT solutions that are scalable and secure, making the company a provider of economic and productive services. In addition, Varseno supports cloud infrastructure as a premium service and works closely with clients- to analyze and understand the needs & wants, and suggests the most suitable & effective solutions.

FACE BEHIND THE BRAND

RAVI SIGICHARLA Founder & Director

Ravi Sigicharla, Founder & Director, is a technopreneur and Angel investor with 25+ years of experience in technology strategies and associated solution offerings. He works with technology leaders and enterprise architects in partner organizations to incubate new solutions and ideas that address current as well as emerging IT trends. Before conceptualizing the Varseno, Ravi was transmitting his knowledge and expertise in a product engineering and IT company where he worked with numerous startups and gained a plethora of knowledge. Equipped with a degree in Engineering, Ravi started his career with ATL and then moved to Xpanxion International Limited. Eventually, while working at various levels in the realm, he moved to Xtensible software technologies as a chief technology officer with 14+ years of experience.

PACE WITH TECHNOLOGY

Ravi has a successful track record of accomplishments in developing and implementing complex systems on scores of software architecture platforms with business-driven time frames- and has proven his outstanding abilities in turning around difficult assignments while achieving numerous accolades for the same. Keen in developing technology strategies, Ravi is a master in associated solutions offerings and in driving new business development opportunities.

“Quality is a synonym of brand reputation, and we help maintain consistent quality at every testing phase with our QA & testing services,” states Ravi. The company caters to the software’s quality needs of the customer at each stage by starting from the architecture blueprint to the post-launch benchmarking.

Working relentlessly for many years in multiple technologies and with diverse teams, Ravi got fascinated to start his venture in collaboration with Mr. Sawan Jain (Co-Founder) to cater to the needs and wants of clients- that resulted in the inception of Varseno Solutions LLP.

Ravi has the perception that every successful product starts with a simple idea. The product development team of Varseno under the guidance of Mr. Sushil Bhingardive (Chief Technical Architect) engages to validate the client’s idea, visualize its architecture, and prototype the MVP- a rigorous process of QA and the final alpha solution is the idea to be reliable and scalable. Varseno focuses on innovation that brings speed and agility with the support of emerging processes and technologies into product engineering processes. • Groundwork: The Company focuses on lean development with optimized products planning on business goals and defining a shorter delivery cycle. • Architecture Design: It works in design-thinking led product architecture with complete ownership of technology stack and quickly cycles of architect-validateiterate approach. • Maintenance: Varseno’s team of support experts is always ready to solve issues that may occur post-deployment- and there is never a delay or product downtime due to the short TAT.

INSIDE CULTURE

People at Varseno champion a collection of values, expectations, and practices that channel the organizational lifecycle by driving today’s success and tomorrow’s growth. Varseno warriors practice open & honest communication and one vision of growth with solidarity- its ecosystem not only makes people good at technology but also at responsibilities, team empathy, culture, and sustainable thinking. Varseno has introduced a reward initiative in the organization called ‘Stars of the Month Award’- where they encourage all the employees to nominate that one colleague who they feel has performed well throughout the month. Moreover, the company has relaunched its employee engagement activities (Fun Friday), which helps to provide a fun-oriented and enjoyable environment throughout the organization. 44

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ichem Solutions is a speciality products manufacturer that creates items for both industrial and public consumption. It develops non-toxic and environmentally friendly products for agriculture, drinking water purification, polymers, paints, home and personal care, disinfection, and consumer use. Nichem adheres to the ISO 9001:2015 Quality Management System Standard to assure a reliable standard. It has been providing unique solutions to the market for the past 25 years and is led by senior chemical industry specialists with over 100 years of combined experience. The firm focuses on merging science, understanding, and creativity to re-imagine, re-think, and reengineer what is necessary to improve people’s lives.

THE EARLY STAGES OF GROWTH

Nichem’s origins can be traced back to the 1990s when Mr. Rajan B Raje (Founder & CEO) was Willet International’s Indian Managing Representative. He was in Singapore when he met Mr. Shashi Shah, his previous partner. Mr. Shah persuaded Mr. Raje to start his own business, and Mr. Raje launched Advanced Agrotech, changing his career path. Mr. Raje has over 37 years of industry experience, with a track record of managing teams to succeed and a thorough understanding of business P&L. The partnership, however, was short-lived; in 2014, they separated due to ideological differences. After parting ways, Mr. Raje renamed it Nichem Solutions and welcomed a business philosopher and mentor, Prof VC Malshe (CTO) and his son Aniket Malshe (Director). Prof. Malshe heads the R&D of Nichem and is the mastermind behind its products. His vast experience in identifying real-world issues and inventing products to meet market demands has been a powerful catalyst. Aniket is in charge of marketing and finance, and he helps take prudent risks to build a strong team. He is a dedicated technologist with a strong interest in software development. Nichem recently embarked on a brand-building initiative, and Aniket is heading it to help the company look at this from a broader perspective.

RAJAN B RAJE CEO

NICHEM SOLUTIONS

BUILDING NEW POSSIBILIITIES FOR A BETTER FUTURE Indranil Roy | Innovative Zone Over the years, the trio has instilled professionalism, built infrastructures, and developed people’s skills. “Coming from a professional background, we’ve always wanted our company to be professional,” Mr. Raje explains. Nichem has a vast product portfolio with over 150 items. Its softwaredriven infrastructure and professionalism have aided in keeping up with the rapid speed of innovations. 46

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KEEPING THE EDGES SHARP

Technical expertise and lateral thinking have always been Nichem’s steppingstones. They have helped in diversifying its portfolio, fostering skill development and growing a strong footing in the global market. This aptitude is bolstered by an emphasis on the value of strengthening its edges. Since it deals in specialised products, technologies and chemicals, Nichem has a dedicated R&D centre and application lab for product development. Creating niche products has been its forte. Its compound technical expertise and strong network have catalysed new ideas of disruptive innovation. Nichem also has a dedicated Quality Control division to ensure an industrial-grade quality in products. The division coordinates with and R&D and others (Production, Purchase, Stores, Dispatch, Sales, and HR) to uphold an overall international quality and standard. The analytical model reflects the expertise Prof. Malshe brings to the table.

“We ensure to invest back 15% of the profit earned every year in strengthening our R&D & New Product development,” he avers. He was GM of R&D at Ion Exchange and retired as Head & Prof. of Paint Technology from ICT, Mumbai. He is a versatile scientist with strong reputation in Chemical Industry. Frankly, his innovative thinking powers the company’s competitive edges and makes them unique. With his expertise, Nichem always doesn’t have to develop new innovations. Instead, it modernizes existing technology to make them more effective and marketable. Even after 25 years, it has technology that aren’t copied.

TRUSTED BY STAKEHOLDERS

Despite being an MSME, Nichem has been vigilant in investing time and resources in upgrading itself and embraced new practices and systems for growth and financial discipline. Stating this, aligning with new trends has attracted an eminent base of stakeholders. It acknowledges the importance of everyone (suppliers, mentors/consultants, customers and employees) and treats their views and suggestions for organizational growth with respect. Working on this holistic approach, Nichem has made a sound presence amongst its customers. The Company primarily operates in the B2B segment and is associated with many national and international magnates such as Eureka Forbes, Hamilton Housewares, Cello Products, Bajaj, Godrej, Unilever, Dow Agro, Astec Lifesciences, S Amit & Co., etc. It has also worked with Research Scientists from reputed Agri Universities & Research Center pan India as well as in the US, Kenya, Canada, Sri Lanka, etc. Across all associations, it has ensured equal transparency, quality, technical support, problem solving and empathy, be it partners or customers. Its comprehensive model, along with an inventive, agile and passionate mindset, upholds its good faith amongst clients and trust in the speciality chemicals segment. Nichem also partners with large distributors to promote its products pan India and overseas. 47

UNBEATEN BY THE PANDEMIC

The COVID-19 inflicted a lot of damage to the industrial sector, but it didn’t stop Nichem. Because disinfectants are one of its product verticals, it operated flawlessly during the lockdown. Software systems aided its operations, ensuring that it was always in business with one of its verticals. Nichem designed a remarkable disinfection line that was in high demand from wholesalers in the U.S., Canada, the U.A.E., and Mexico. Mr. Raje joyfully says, “We achieved growth of roughly 30% year on year, with exports contributing 50%.” Nichem has moulded itself with time, which helped in developing unique disinfection technologies during the pandemic.

A COMMUNITY OF SKILLED PEOPLE

Although the world is still running from the inside, businesses have not decelerated. Instead, the period has pushed them to grow innovatively. In light of that, Nichem has embraced digitization as a means of expansion. It has invested in both online and offline ways to upskill its team. It also encourages their valuable suggestion to value their importance. The leaders work with consultants to nurture the team and identify future leaders. Aniket plays a critical role here; he encourages all to think big and chase dreams. Nichem has many people engaged for extensive periods, like Ms. Vaishali Hatkar, who handled its purchase stores and now heads its factory at Rabale. Ms. Rupali Hande oversees business development and all statutory compliances. Mr. Mr Rishikesh Choudhari, who manages R&D along with quality control. To keep its people engaged, the HR department conducts various celebrations like birthdays, festivals, Foundation Day, patriotism programmes, picnics, group dining, etc.

A PLAUSIBLE GROWTH WITH MORE TO COME

Mushrooming over the years, Nichem has achieved new heights and many prestigious accolades. In 2019, it was awarded the ‘Emerging Company Award’ by Indian Achievers Forum and ‘All India Export Excellence Award’ by The Federation of Indian Industries. In 2020, Nichem was bestowed upon the ‘Atmanirbhar Bharat Award’ by Indian Achievers Forum. Apart from this, it has bagged 6 Star SOP Product Awards in the last 3 consecutive years from the SIES School of Packaging, Navi Mumbai, in Innovative Packaging. These colourful feathers paved the way for new strides. Alongwith its brand-building activity, Nichem has launched a Home & Personal Care product line. Also, it plans to make its R&D facility an independent Profit Centre and reach a turnover of ₹ 100 Cr by 2026.

A MEMOIR OF WISDOM

“Do not do business to earn money, do it because you like it! Money will follow. In the process, be methodical, thoughtful, adopt professionalism, set up systems, and learn the financial discipline and value customers and employees. All these are not expenses but are investments to set up a good organization.” – Leadership Panel, Nichem Solutions INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022

HEALTH

Nuts -

THAT ARE THE BEST ALLY TO HEALTHY SNACKING Consumption of nuts gives you a good source of healthful fats, fiber, and beneficial nutrients. People usually consume them in milk, dishes like Kheer, Halwa, etc. or it is even consumed directly. Nuts are always on trend and no one can deny that nuts are one of the most popular health foods. They are not only versatile but also a powerhouse of nutrition’s which helps in improving heart health. Imagine yourself in some relative’s home and see that the center-table is ornamented with nuts for healthy snacking, this gesture gives a royal feeling and the way they treat their guests with whole nutrition is a sign of how well they think of them. When we talk about nuts, it doesn’t end with almonds and cashews. There is a variety of nuts that you can use in a way as a snack, a crunchy salad-topper, etc. Here is a list of 5 super-healthy types of nuts that are easily available and you have more often heard off.

HAVE A LOOK INTO IT SO THAT YOU CAN LOAD IT UP INTO YOUR DAILY DIET.

1. Almonds

When we talk about nuts to add on in a healthy snacking, the first common name that comes into our mind is definitely Almonds. There is a reason that it gets so much health hype, it is considered as a solid source of fiber and protein. This nut is packed with nutrients like fiber, magnesium, and riboflavin, also are high in vitamin E. It helps lower inflammation in the body and to maintain a healthy weight. The only thing you need to take care of while consuming Almonds is to keep an eye on the portion.

2. Cashews

This is another nut which has a fan-following, it consists of more iron than any other nuts. People nowadays are more with the deficiency of iron, so balance it with the consumption of cashews. To add on a little more fun in munching this nut you can opt for roasted/spiced cashews that will give another delight to your taste buds. Counting this creamytextured nut in your diets will play a significant role in improving your heart and bone health along with the energy levels. The subtle flavor and texture of cashews are also a great substitute for dairy products.

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3. Peanuts

Although, it does not come in the family of nuts but are considered as a legume because nuts are plant-based proteins and peanuts do not grow on trees. But for the sake of brevity, it can be added to the list of healthiest nuts. The consumption of peanuts is an excellent way of boosting the amount of protein in your diet. It contains a high level of biotin that is good for hair, skin, and nails, it is also good to be consumed during pregnancy. Peanuts are more affordable than other nuts as these are not tree nuts. If you don’t prefer to eat plain peanuts, then go for some salted/roasted ones.

4. Pistachios

These cute little green nuts are a great snack to choose for a healthy snacking because of their high nutrient and antioxidant content. Adding this to your diet has a beneficial effect on your blood pressure and endothelial function which leads to a reduced risk of heart-related health issues.

5. Walnuts

This nut is known for its healthful fat content that is essential in our diet. Walnuts are a little higher in calories and fat that the body requires. Consumption of this nut helps you to stay fuller for longer, it can be added to oatmeal or can even eat it plain. It is a good source that actually triggers a part of the brain that regulates satiety and cravings. This is the reason that walnuts are often linked not only to heart health but also brain health. Along with the above nuts, you can add on Brazil Nuts, Macadamia nuts, Pecans, Pine nuts and Hazelnuts to your healthy snacking as these are also the healthiest nuts that you can have on your diet for a good munching. You can increase your nuts intake in many different ways to get more plant proteins by adding some roasted or salted nut into your healthy snacking, it will add flavor and help to be a healthful replacement to unhealthy chips.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 3 | Special Edition March 2022