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MY STYLE / MY LOOK / MY SUMMER Summer Fashion Lookbook Your guide to Summer 2014’s hottest trends

The latest summer fashion trends are starting to drop and we’re excited to share the biggest looks of the season with you! This summer is heating up already and set to be the brightest, most bold and bejewelled season of them all. You can expect to see lots of colour, double denim and plenty of graphic prints on everything from your dresses and tees through to your bikini, clutch and shoes. With colour being big this season you can get pretty in pink, tropical in palm prints or make a statement in red. It’s all about stand out looks mixed with cool, effortless style this summer, which will take you from poolside to barside in no time. This is the season for fashion extroverts who will have no trouble making ‘wow’ statements in the hottest trends this summer. From the feminine florals and pretty pastels to the street wear and safari chic, these are the must-have looks that you’ll need to prepare for the summer ahead.

SAFARI CASUAL

BOLD PRINTS

BARE ESSENTIALS

THE TRAINER

CHECKS & STRIPES

URBAN MAN

PERFECTLY PINK

TROPICA

ULTRA FEMININE

POP OF COLOUR

DISTINCTLY DENIM

BEJEWELLED

FLIPPY DRESSES

STREET SMART

CHEVRON MANIA

RESORT GLAM

RED HOT

HOLIDAY STYLE

SMALL THINGS

PERSONAL BEST

THIS PAGE; Turn up the temperature with these new season looks by Volcom, they’re bound to become a staple in your wardrobe this summer! Find them at Backdoor.

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SAFARI CASUAL Fashion is heading into the wild this season as summer takes on the safari chic look. Whether it’s a bold animal print or the classic khaki colour this season is set to be bursting with a Sub-Saharan liveliness. The result is something seriously desirable and gustier look than the other ethnic trends on offer this season.

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SHOP THE LOOK 1. Backdoor 5. Timberland

2. Jeanswest 6. Bing, Harris & Co

3. Wild Pair

4. Sunglass Style

THIS PAGE; Sunset hues appear in energetic floral prints with hits of high contrast black and white. Languid dresses, jumpsuits and wide leg trousers punctuate the collection. Featuring Juliana Schurig, Summer.14 is cut to move with sharp tailoring and lean silhouettes at Cue.

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BOLD PRINTS Bold prints have been running riot on the runway this year and when it comes to Summer prints the look is definitely “Go big, or go home”. This trend is all about big florals, bright colours and bold graphics on everything from t-shirts and skirts to shoes and other accessories. Stand out and embrace summer’s boldest look in these pieces.

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SHOP THE LOOK 1. Cue 5. Backdoor

2. Bing, Harris & Co 6. David Lawrence

3. K & K

4. Novo Shoes

THIS PAGE; Zoo bandeau strapless bikini top and Zoo high waisted bikini bottom from Bras N Things.

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BARE ESSENTIALS This summer, it’s time to go beyond the basic bikini because the best swimwear trends are all about stylish cuts and patterns. From bright and bold one pieces to high waisted bikinis there are so many exciting options on offer. Keep your intimates pretty and pastel this summer!

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SHOP THE LOOK 1. Bras N Things 5. Bras N Things

2. Bras N Things 6. Bendon

3. Sunglass Style 7. Bed Bath & Beyond

4. Novo Shoes

THIS PAGE; Spring Summer Training brings together a palette of bold colours with contrast highlights. Fabrics fitted with Mercury TCR technology to ensure maximum performance whilst training. The training range consists of singlet’s, SS tops, polo shirts, shorts and cover up items from Canterbury.

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THE TRAINER The key to staying fit this summer isn’t finding a training partner, it’s about getting excited about your workout wear. And there’s a lot to be excited about with the fitness trends this summer being all about dashes of neon and busy patterns mixed with classic black. This workout wear will look on trend both in and out of the gym.

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SHOP THE LOOK 1. Canterbury 5. Canterbury

2. Macpac 6. Stirling Sports

3. Canterbury

4. Backdoor

THIS PAGE; Make a bold statement this Summer at David Lawrence.

The clash of stripes and florals make for an exciting work choice during the warmer months from David Lawrence.

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CHECKS & STRIPES Keep yourself in check with one of summer’s favourite trends ‘Checks & Stripes’. To earn your summer fashion stripes go bold and graphic in monochromatic prints. For the perfect blend of clash and harmony team your stripes with another bold print, or keep it simple and opt for a striped wedged sandal or clutch.

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SHOP THE LOOK 1. David Lawrence 5. Novo Shoes

2. Timberland 6. Novo Shoes

3. Shoe Connection 7. Backdoor

4. Wild Pair

THIS PAGE; Earthkeepers Abington field coat, Tree logo tee, Tapered denim jeans, Woodcliff leather chukka boot from Timberland.

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URBAN MAN The urban gentlemen style is somewhere between the tracksuit and a formal suit. An ideal answer to this style is tailored dress shorts, crisp shirts, denim and brown desert boots. Don’t be afraid of looking too dressy, you’ll look so good nobody will care.

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SHOP THE LOOK 1. Timberland 5. Timberland

2. Just Jeans 6. Footlocker

3. Backdoor

4. Strada

THIS PAGE; This beautiful Vintage Rose headband will freshen up any look this spring/summer from the Spring Racing range at Lovisa.

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PERFECTLY PINK When in doubt slip into summer’s hottest colour, pink! Bubblegum, fuchsia, blush, and bright neon pink are proving to be the standout trend this season. Think pink and keep your look fun and feminine with this hot hue. Bright bikinis, fuchsia dresses, floral headpieces, there’s definitely a little pink out there for everyone.

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SHOP THE LOOK 1. Lovisa 5. Sunglass Style

2. Lovisa 6. Vivoce

3. Novo Shoes 7. Decjuba

4. Backdoor

THIS PAGE; Factorie’s September campaign has cool attitude, combining tropical hints with street locations. Welcome to the Urban Jungle at Factorie.

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TROPICA Add some Hawaiian vibes to your look this summer without the travel. Create your own fashion paradise by wearing tropical patterns from head to toe, pairing them with basics or if you’re feeling adventurous mixing them up with other bold prints. This look is sure to give your style a truly tropical glow and can take you from day into the night.

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SHOP THE LOOK 1. Factorie 5. The Body Shop

2. Bing, Harris & Co 6. K & K

3. Jacqui E

4. Novo Shoes

THIS PAGE; Esprit’s spring/summer 2014 collection takes a new spin on its signature casual handwriting to add style and character this season.

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ULTRA FEMININE The feminine floral trend is in full bloom again this summer for both clothing and accessories. Embrace your inner girl and select pieces with lace details, floral finishes and soft pastel hues. Accessories are getting in on the trend too with lacecovered shoes, belts and floral headbands helping style your inner flower child.

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SHOP THE LOOK 1. Esprit 5. K & K

2. Lovisa 6. Jeanswest

3. Jeanswest

4. Novo Shoes

THIS PAGE; The range inspired by Mexico is the fusion of travel, laughter and colour.

Think sunsets, maracas, pi単atas and Aztec prints from Rubi Shoes.

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POP OF COLOUR This season’s biggest trend is colour! From bright blues to neon pink, adding a pop of colour to your look is right on trend this season. Add a splash of colour to your look with a bright clutch and pair of shoes, or brighten up your outfit with a stand out pair of coloured shorts or a tee.

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SHOP THE LOOK 1. Rubi Shoes 5. Backdoor

2. Jacqui E 6. Ziera

3. Ziera

4. Bing, Harris & Co

THIS PAGE; Just Jeans takes all the worry out of shopping, as we can dress you from head to toe, from our much loved jeans through to the must have tops, jackets & accessories to create your unique summer look!

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DISTINCTLY DENIM Jeans are typically an autumn-winter staple, but this summer they’re making a statement in more ways than one. Don’t be afraid of the double denim look this season, and invest in some overalls, distressed boyfriend jeans and a jumpsuit. This style has a durability and versatility like no other with an easy-to-wear, effortless look.

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SHOP THE LOOK 1.Just Jeans 5. Dotti

2. Crossroads 6. Bing, Harris & Co

3. Autograph

4. Portmans

THIS PAGE; Make a style statement with PANDORA’s beautiful rings, and mix textures and metals for a unique look from Pandora.

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BEJEWELLED When accessorising this summer, it’s all about the intricate details and embellishments.

After seasons of large, statement pendants and baubles, it’s finally time to downsize and play it pretty with layers of thin gold rings, sparkle and detailed silver finishes.

Keep this look going from head to toe with bejewelled heels to finish the look.

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SHOP THE LOOK 1. Pandora 5. Pascoes

2. Pascoes 6. Pandora

3. Novo Shoes 7. Pascoes

4. Pandora

THIS PAGE; Portmans is the fashion destination for metropolitan girls who like to stay on top.

From lace to luxe luster shine, get ready to impress this season with our latest party ready collection.

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FLIPPY DRESSES If you’re looking for the perfect carefree and cute look this summer, then the flippy dress is for you. It’s easy-to-wear nature makes looking simply chic this summer easy. Make a statement with a bold print, or keep it fresh with florals and pastel hues. Whatever you choose, dress to impress in this beautiful summer essential.

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SHOP THE LOOK 1. Portmans 5. Dotti

2. Amazon 6. Forever New

3. Portmans

4. Max Fashions

THIS PAGE; Pump up the volume and work this seasons hottest trends from HANNAHS. Stylish street inspired uppers combine with bold colour palettes of black, white and animal print. Sporty, casual, grunge... .it all combines to make MUST HAVE styles this Spring/Summer at Hannahs.

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STREET SMART Run the streets this summer with monochromatic pieces and colourful kicks. Guys can play it cool this summer with low crutch pants and detailed tees while girls can look street chic in floaty skirts teamed with loose tees and hoodies. The street smart look is definitely as laid back, casual and cool as summer gets.

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SHOP THE LOOK 1. Hannahs 5. Shoe Connection

2. Amazon 6. Amazon

3. Backdoor

4. Backdoor

THIS PAGE; The Billabong Jubilee short-sleeve shirt and Billabong Nevin Walk Short are the perfect combo for any Spring/Summer outings. Smart/ casual street chic from Amazon.

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CHEVRON MANIA The bold, retro-vibe chevron print is a trend you definitely can’t go past this summer! It’s popping up on everything from cute summer frocks, to men’s button ups and has even made its way to footwear. Combine this pattern with monochrome sandals and accessories for a colourful, fun summer feel.

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SHOP THE LOOK 1. Amazon 5. Novo Shoes

2. Shoe Connection

3. Pumpkin Patch

4. Novo Shoes

THIS PAGE; From captivating evening dresses to party perfect prom styles and the classic shift, our desirable dresses are available in an array of styles for your every occasion at Forever New.

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RESORT GLAM Whether your summer holds a holiday at a five star resort or not, the relaxed and effortless resort glam style is one of this summer’s must have looks. This trend is all about feeling relaxed and looking effortless. This timeless style is perfect for BBQs, early evening sunset dinners through to a more sophisticated daytime look.

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SHOP THE LOOK 1. Forever New 5. Portmans

2. Max Fashions 6. Lovisa

3. Forever New

4. Portmans

THIS PAGE; We are non stop, stand for fashion and we are playful. Follow the tribe is our newest collection with playsuits being our key look this season from Dotti.

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RED HOT Summer is really heating up with one of the biggest colours this season being red.

Dresses, jumpsuits, clutches and shoes have all embraced this colour and are sure to make your summer look sizzle. Pick a bluer red if you’re fair skinned and a spicier orange-red for darker skin. Resist the urge to add just a pop of red, as a head to toe look is visually slimming and stunning.

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SHOP THE LOOK 1. Dotti 5. Max Fashions

2. Novo Shoes 6. David Lawrence

3. Shoe Connection

4. Novo Shoes

THIS PAGE; The maxi dress is a must have this season. Our plait waist maxi is a classic, beautiful and elegant style, this dress is sure to be your new wardrobe staple from Autograph.

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HOLIDAY STYLE Holiday style is all about day to night dressing, exotic colours, luxe, cover-ups and ultimately relaxed style. Choose elegant, breezy maxi lengths and expertly chosen accessories to pull this look together. Think, the carry all bag, go anywhere sandals and stylish sunshades to make the most of your holiday wardrobe.

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SHOP THE LOOK 1. Autograph 5. Portmans

2. Vivoce 6. Hannahs

3. Forever New 7. Autograph

4. Colette by Colette Hayman

THIS PAGE; Pumpkin Patch has something to make every personality shine this summer with a huge variety of effortlessly cool gear, see in-store today at Pumpkin Patch.

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SMALL THINGS For the little trendsetter, this season is all about playful patterns and pastels. Get the look by pairing pretty pastel pieces together for the girls, and add a pop of playful patterns with an open button shirt over a basic tee for the boys. There’s plenty of yellow, blue and pink to keep the little ones happy and colourful this season.

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SHOP THE LOOK 1. Pumpkin Patch 5. Pumpkin Patch

2. Canterbury 6. Canterbury

3. Pumpkin Patch

4. Pumpkin Patch

THIS PAGE; Fishtailtastic, the perfect mix of effortless and done. The herringbone, or fishtail braid is a delicate and intricate look, kept fresh and modern with wispy texture. In shades of rose gold this is the look for long hair this summer. The fishtail is the ideal quick updo at Rodney Wayne.

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PERSONAL BEST Look your best this summer by keeping a fresh face and taming your locks with summer’s hottest hairstyle, the side fishtail braid. Add a pop of colour to your makeup with a blue or green colour liner underneath to create a fun, vibrant look that’s perfect for summer. Keep hair simple, have fun with your makeup and you can’t go wrong.

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SHOP THE LOOK 1. Rodney Wayne

2. Life Pharmacy

3. Shampoo N Things

4. Shampoo N Things

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WIN

this Prize Package valued at OVER

$2,000 MY STYLE / MY LOOK / MY SUMMER Summer Fashion Lookbook

Tell us what your style is in Sylvia Park’s Summer Fashion Lookbook for your chance to WIN this prize package above, valued at over $2,000.

Follow the link below Competition closes Sunday 12 October 2014. For full terms and conditions visit www.sylviapark.org

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E G F I $250 VOUCHER

H $250 VOUCHER

THE PRIZE

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A. Argentina Bey Ew Tote, Lauren Metal Detail Clutch, Double Loop on Bar Necklace, Large Flower Stone Necklace and Cobra Round Link Chain, total value $171.50 from Colette by Colette Hayman, B. Dress to the value of $280 from Cue, C. Kerastase Densifique Hair Pack including Bodifying Shampoo, Densifying Treatment Mousse and Replenishing Masque valued at $151 from Rodney Wayne, D. Venus Maxi Dress valued at $210 from Decjuba, E. A pair of Gucci sunglasses up to the value of $530 from Sunglass Style, F. Glasshouse Fragrances ‘Caracas Frangipani’ Triple Scented candle valued at $54.50 from Redcurrent, G. Kagi Red ‘Sea Bamboo’ Coral Red Hot Bracelet valued at $129 from Carati Jeweller, H. $200 Gift Voucher from Hannahs, I. $250 Gift Voucher from Ziera, J. Billabong Desert Bloom collection or similar style up to the value of $250 from Amazon, K. Fijian Water Lotus Pack - Body Lotion and Eau de toilette valued at $148.40 from The Body Shop, L. Genesis SodaStream Home Drinks Maker valued at $129.99 from Noel Leeming. Total prize value $2,504.39!

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