THE MAGAZINE FOR CREATIVE ARTISTS
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INSPIRING ARTISTS AROUND THE WORLD
Spring - 2018 inprint-mag.com
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Art creates culture. Culture shapes values. Values determine the future. The fascination of art has to do with time. Visual art is the quickest of all serious cultural forms to make its full nature clear to the beholder. It's worth dwelling on the rapidity of art. It is conventional, in the moralizing rhetoric of the critic, to say Rembrandt repays a lot more time than most works of art - you can look at his pictures for a lifetime and still find new depth in them. But what if this is not the most important thing about great art? What if it's the instant effect that matters? So it's not always true that great art takes a long time to appreciate and instantaneous art is shallow. In fact, some of the most revered paintings can be appreciated much more quickly than video art - which has, as I've already conceded, brought narrative time into the gallery. Why is time-based art so popular? Does it seem more important because it takes up time? Personally, I agree with Leonardo da Vinci. The most magical thing in art is the instant and complete image.
Our Creatives Editor-in-chief Elo Marc elo@elodesigns.com Programer Tonny D Tonnywdsd@inprint-mag.com Graphic Designers Elo Marc elo@elodesigns.com Jeff Amante jeff@amantestudios.com Layout Elo Marc elo@elodesigns.com Contributors/writers Bernardo Salce contato@bernardosalce.com Clyde Dugosh clyde@inscriptu.com Contributor/curator Alejandro Aguirregaviria alex@inprint-mag.com
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About InPrint Magazine InPrint Magazine is published bi-monthly. InPrint Magazine is a professional magazine for the arts industry - design, illustration, fashion, literature to show contemporary visual arts to a wide variety of audience. Subscriptions and distribution is free to qualified individuals. Single copies may be obtained from publisher. All the works published in InPrint Magazine are property of the respective authors. InPint Magazine LLC, some rights reserved Po box 83324 San Diego, California, 92138 USA
Copyright Š2012 InPrint Magazine, Inc. Some rights reserved. No parts of this periodical may be reproduced without written permission of InPrint Magazine. Neither the publishers nor the advertisers will be held responsible for any errors found in the magazine. The publishers accept no liability for the accuracy of statements made by the advertisers. If you have any questions contact InPrint Magazine at (619)630-5735 San Diego, California.
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Creativity + Arts + Colors = InPrint Magazine
Our Message The transformation of a team happens in the hands of great imaginative leaders, not in indulgent knowledge seekers. While some form of education is generally a prerequisite for progress, we need to understand the balance between knowledge and imagination. Today’s leader should understand both past and present experiences of his/her team, and use that knowledge to cultivate creative progress and imaginative learning. As Einstein suggests, it is our imagination that will propel us to great strides in moving our teams and businesses forward. So how do you imagine yourselves as a different team? By setting BHAGs (Big Hairy Audacious Goals) to stimulate progress and guide your team through the process of creating a Vision and Mission statement. This creative procedure can help encourage your team to think of themselves and opportunities in new ways. When we can focus people on what they can become, we see small changes in the otherwise mundane. Having a Mission and Vision statement clarifies a team’s purpose and allows them to confidently contribute to the creative process. Basically, it puts all workers on the same page and allows them to work in synergy. A mission is simply asking yourself, “what do I need to do everyday to be successful?” While a vision statement is more aligned with, “if we do what we need to everyday, we will have succeeded.” It is important to reference your business’s mission in moments of confusion – the ideal mission statement will refresh you of your business’s goals and put you back on the right track. Give your teams the creative power to solve business challenges by providing clear and concise Mission and Vision statements and letting their imagination handle the rest. “LOVE ART AND LOVE INPRINT MAGAZINE AS MUCH AS WE DO”
Elo Marc
(founder & editor-in-chief of InPrint Magazine)
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contributors Elo Marc Editor-In-Chief
Alejandro Aguirregaviria Artist Curator
Clyde Dugosh Creative Advisor
Jeff Amante Designer / Artist
Bernardo Salce Journal Writer
Sandra Muriel Social Media Guru
Our Last Issue
readers insights InPrint is a mag that focuses particularly on low-brow art (e.g., works that aren’t usually seen in mainstream cultural institutions.) While San Diego is their home-base, they make efforts to highlight talents world-wide that are normally under the radar - Illustrators, graffiti artists, collage artists, fashion, etc... Lexie Holder | USA “I’ve subscribed for one year now and it is wonderful letting my inner artist out to play!” Bonnie Billard | USA
Subscribe InPrint and let your creativity fly !
“It has relatively little advertising, and most of it is arty and cool so I don’t mind it.” Shiva | India
Do you have anything to say or any suggestions? Let us know email editor@inprint-mag.com InPrint | Spring 2018
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Who The Heck are we?! we are the inprinters!!!
InPrint Magazine | issue 20 | March - June 2018 Editor-in-chief: Elo Marc | editor@inprint-mag.com Layout and Art Direction: Elo Marc Designers: Jeff Amante, Elo Mrc Contributors: Alejandro Aguirregaviria, Bernardo Salce Creative Advisor: Clyde Dugosh This product and its entire content are protected by copyright. No use or re-print(including disclosure) maybe made of all or any part of this publication in any matter or form whatsoever without the prior written consent of InPrint. Views expressed in InPrint do not necessarily represent the opinions of the editors or parent company. contact info@inprint-mag.com
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Contents:
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Bernardo Salce
22
Alexis Marcou
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Constantinos Chaidalis
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Isabel Chiara
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Rainer Michael
History
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Reading
Oscar Verona
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Andonasty
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Aleksandra
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DESIGN PHOTOGRAPHY FASHION ILLUSTRATION LITERATURE PEOPLE For the greatest inspiration of Art and Artists, the priority is to "lose oneself." Ultimately, an artist is motivated to realize that Higher Self, the completely inspired Self every artist know in their moments of pure expression.. the making of love that motivates pure inspiration. This is when what IS is! These are our spires of inspiration. True words of motivation are like best religious inspirational sayings. This almost incomprehensible motivation embodies the I AM of Moses, the burning bosom, the undressing of flesh to reveal a naked soul, as if touching and tasting dewdrops of spilt blood. Emotional scars upon souls often scream within chalices of pain; nonetheless, tongues can reach hitherto heights, waxing wicks of flight seeking to soar as the light embodies the words of motivation herself.
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BERNARDO SALCE’s Journal Inspiration
By Bernardo Salce
sthan, India A journey through Raja d y endless sand dunes an
g in gold seemingl The setting Sun, paintin in front of me, at was slowly rambling th els m ca of rd he a ng silhouetti . able feeling of gratitude brought me an indescrib
re tesskin and lanky body we t rn bu e os wh e id gu a Accompanied by ancient, biblical had been taken back to I if as t fel it rt, se de e s of life in th in the timonies to the hardship sert, a large arid region De an di In t ea Gr e Th Desert, also know as iles and forms times. I was in the Thar area of 77,000 square m an rs ve co at th t en tin e Indian subcon northwestern part of th een India and Pakistan. a natural boundary betw dition a chaotic, relentless expe on en be d ha I en th ce o weeks earlier and sin g incredible I had landed on India tw untless miles a day, tastin co ng lki wa r, ka sh Pu d ur, Jodhpur an p from through places like Jaip photographing non-sto d an s, in tra d an s se bu overcrowded night food, taking incredibly dawn to midnight. l fantasies, so I always been on my trave d ha at th try un co l ica e in this mag t of one I didn’t have much tim r to try to get to the hear efe pr y all rm no I gh ou as possible - even th wanted to see as much g the surface of many. place instead of just seein d traditions. colors, tastes, cultures an of e op sc do lei ka its e ed to explor al, New In India, however, I want also took me to Taj Mah at th ey rn jou le ab ett rg tra. It was an unfo Serendipity was my man y. all villages along the wa sm y an m d an i ba um M Delhi, e front steps leading to th er riv si, na ra Va in s at Gh t in absolute awe at the d water My last days were spen come to pray, collect sacre try un co e th er ov all m n , where pilgrims fro will bring them salvatio y banks of the holy Ganges cit e th in h at de at th ve me to die. Hindus belie rebirth. and bathe. Many also co , the cycle of death and ra sa m Sa m fro om ed fre n and (Moksha), emancipatio rpet and a pair of a traditional ca e m ve ga er fix d an e id t in the desert, my gu and keep us warm, and ok co When the Sun finally se to e fir a d rte sta He id. cold in the night”, he sa infinite a blanket. “It gets really ove us, decorated with an ab y sk h lis rp pu e Th et. h. er I will never forg ysteries of life, and deat m y soon I was having a dinn an m e th t ou ab k in th irresistible invitation to g up with number of stars, was an is place”, he said, lookin th ve lea e m e ak m d ul oney in this world wo ght. “Isn’t it beautiful? No m could fall asleep that ni I re fo be e tim g lon a e n. It took m uncontainable admiratio
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Isabel Chiara Bachelor of Fine Arts , Isabel Chiara has developed her professional career as a graphic designer for 25 years. At first working with collages of magazine photography and in 2007, she began to experiment with video media such as collage animation. Her works reflects her sensitivity and her interest in the position of the female subject within patriarchy and the language of mass-media society. She uses humour to address the implications of traditional female roles. InPrint | Spring 2018
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ALEXIS MARCOU MORE ABOUT THE ARTIST
Alexis Marcou has developed a unique style of art over the years whose techniques combine a mix of traditional methods by fusing them with digital tools. His style is known for the use of intricate shading and geometric lines. He has been doing freelance work for clients including powerhouses such as Nike, PepsiCo, Hewlett Packard, Cisco, Atomic Skis, BMW and ESPN.
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rainer michael Designer - Illustrator
Rainer Michael is a german designer with a passion for bold and colorful visuals. He also works as a freelancer and an art director and illustrator for brands, websites and games. He seeks and finds inspiration in fine arts as well as tattoos and video games, modern furniture and traditional leather work. InPrint | Spring 2018
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JOIN FOOD FOR LIFE World Food Programme www.wfp.org
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Constantinos Chaidalis aka Brittle is an award winning multidisciplinary designer, specializing in graphic design, illustration and motion graphics. He has been working as a motion/broadcast designer and as a creative director for various production houses and agencies. He gets his hands dirty on motion graphics, compositing, color correction, Cg, 3D animation and a plethora of creative work. Alongside his design work, he works on his personal art projects, mostly collage illustrations and their animated versions. He lives and works in Athens, Greece. � these works are part of the series “Sinister� To view more of his work, visit his site here: www.brittle.gr.
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his to InPrint
Raphael
Raffaello Sanzio da Urbino March 28 or April 6, 1483 – April 6, 1520), best known as Raphael was an Italian painter and architect of the
High Renaissance. His work is admired for its clarity of form, ease of composition, and visual achievement of the Neoplatonic ideal
of human grandeur. Together with Michelangelo and Leonardo da
Vinci, he forms the traditional trinity of great masters of that period. Raphael was enormously productive, running an unusually large
workshop and, despite his death at 37, leaving a large body of work.
Many of his works are found in the Vatican Palace, where the
frescoed Raphael Rooms were the central, and the largest, work of his career. The best known work is The School of Athens in the Vatican Stanza della Segnatura. After his early years in Rome much of his work was executed by his workshop from his drawings, with considerable loss of quality. He was extremely influential in his lifetime, though outside Rome his work was mostly known from his collaborative printmaking.
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After his death, the influence of his great rival Michelangelo was more widespread until the 18th and 19th centuries, when Raphael’s more serene and harmonious qualities were again regarded as the highest models. His career falls naturally into three phases and three styles, first described by Giorgio Vasari: his early years in Umbria, then a period of about four years (1504–1508) absorbing the artistic traditions of Florence, followed by his last hectic and triumphant twelve years in Rome, working for two Popes and their close associates.
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top right: Presumed portrait of Raphael
bottom right: Saint Catherine of Alexandria, 1507.
Top Left: Il Spasimo 1517, bottom left: Portrait of Elisabetta Gonzaga, c. 1504
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COVER ARTIST
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INTERVIEW
is a visual artist based in California. His work has a playful sense of being, whilst at the same time, drawing upon mental health and emotional conditions. Tell me about your childhood, where did you grow up? I grew up in a small town in the desert, in Arizona, though I was born in Florida. I am an only child, so I have always spent a lot of time by myself. My parents had their own small business, and often I would go there after school. There was this back area of their office, which was like a storage room where they kept files and stuff. The space was large enough, though, that I made it into a cozy zone where I would spend many hours making stuff. That little space
was like my room away from home. One of the perks of going to their office were the unlimited resources for making stuff. They also had a photocopier. How did you first get into illustration? Are you self taught or you went to school for it? I have been drawing all my life, though sometimes I will spend more energy on it than others. I take breaks and make music or write, etc. I never went to school for illustration, though I did get my undergrad
in art with an emphasis in printmaking. In addition to printmaking, one of the things I experimented with at my university was making sound sculptures. For one, I soldered together some contact mics and installed them in a box under some mulch that had a bunch of mealworms in it. Your work has a refreshing look to it that stands out well in a growing sea of Illustration. What are some visual influences that make their way into your work? I find it difficult to escape the Spring 2018 | InPrint
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I have been drawing all my life, though sometimes I will spend more energy on it than others. Elevator Teeth - Illustrator | USA
images I was exposed to as a kid, but of course everything is inspiring. I also listen to music when I work, and try to put the energy I get from that back into my work.
and what do you think other illustrators like about it? It is difficult for me to have perspective on my own work..
have trouble relaxing. I always want to work. Another thing that bothers me is staring at a computer screen for periods of time. It puts me into a What role does personal work play trance and bothers my eyes. in your business and your craft? Could you share your mental approach to developing concepts It is very important to keep doing Would you tell us something personal stuff and find time to do nobody would guess about you? for your Illustrations and the technical side of your it. I’ve got some clients just posting Previous jobs I have had included personal work in my social networks being a video game retail store emcreative process? My mental approach is to not think so you never know who will see you ployee, an art museum representative, and an ESL teacher. too much. I have fun and follow my next time intuition. I am happy when things turn out, but the action of making What do you love most about being What tools do you use for your work? stuff is the most important thing an illustrator? for me. It seems that no matter what I do, I Coffee & weed. For the technical side, I change it put myself into everything without Do you have any advice for up now and again but I still like to realizing it. aspiring illustrators? draw stuff out on paper, then scan it and experiment with it in photo- And what are the most difficult Just do what is fun, don’t take yourthings about being an illustrator? self so seriously, and don’t think shop if need be. I really only enjoy illustration if I am too much. Also, make sure you’re Your work features an evocative doing something fun, and I don’t getting outside. combination of dynamic color find most freelance projects fun and expressions. Could you talk so they are usually torture for me. Where can we find you online? about your experience in develop- This is unfortunate from a financial elevatorteeth.com ing these elements of your style? standpoint. twitter.com/elevatorteeth That mostly comes without thinking. Illustration is also super time-con- instagram.com/elevatorteeth I think a lot of these elements have suming, and makes me more of a instagram.com/internetvoid to do with the time period you grow recluse than I already am. And I hardcoreambient.storenvy.com. up in, and what you are exposed to. don’t solely do illustration. I just do whatever I can to express things. I What do you like about your work, don’t know how to turn off, and I InPrint | Spring 2018
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scar Varona is a writer and a collagist from Madrid, Spain. Influenced by transgressive narrative styles and little conventional art. He published his first book of stories, “Tremolo� in 2003. His collages and short stories are been publishing weekly in the arty on-line magazine Coctel Demente. He combines his poems, dialogues and stories with his own artistic creations, mainly collages and illustrations. He has written several novels and some of his stories have been included in various international journals: The New Yinzer, (USA, 2009), Mondo Kronheca Literature (Argentina, 2009), Metazen, (Canada, 2010), Ascent Aspirations, (USA, 2014), Argonautas (Spain, 2014) and the numbers six, eight and nine of the literary magazine Groenlandia (Spain, 2009 and 2010). Coordinator and editor of the cultural journal Delirio, in its ten numbers (2009-2012). Visit him at oscarvarona.com Spring 2018 | InPrint
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How Colors Desired Eff Design
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Can Bring ect In Your Process?
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How Colors Can Bring Desired Effect In Your Design Process? ent emotions. Graphic designers at
serenity and logic. Brands that use
elements of design and it can deter- AussieWritings.com recently noted:
this color in their visuals tell you
The color is one of the most important
mine the very nature of any product. It “Colors can express passion, energy, that you can count on them; And you is difficult to choose the most efficient
rationality, and many other traits. So
can definitely rely on brands such as
color because people differ and they
if you choose colors for your brand
American Express, BMW or Boeng.
love different colors, accordingly. This
randomly, rest assured that you are
Most people claim that blue is their
type of affinity depends on the per- making a big mistake.” If you want
favorite color and it’s always a safe
son’s character and temper, which are
to avoid this, you have to know what
option for the business. If you don’t
more or less arbitrary concepts. That’s
colors mean, especially primary ones:
want to make experiments, it makes
exactly what makes design such an interesting profession.
•Red:
an obvious choice.
•Yellow:
However, designers don’t create
This is one of the most exciting colors.
products out of nothing. Instead, they
Red is considered to be passionate, This is your color if you want to
analyze thoroughly the preferences
warm, and exciting but also aggres- express optimism, creativity, and self-
of their target groups. This suggests
sive. Its energy is the reason why
esteem. It stimulates very emotional
that the color of choice is never the
Coca Cola, Red Bull, and many other
responses and that’s why it usually
product of pure luck. On the contrary, renowned brands use it in their logos. goes in pair with the bordering or it is the result of research and strategic
If your business is aimed at young
background color. Some of the brands
thinking. In this article, we will explain
people who want some excitement in
that adore yellow are McDonald’s,
all you need to know about colors to
their lives, don’t hesitate to add a few
IKEA, and DHL. Unlike blue, yellow
make the desired effect in design.
red details to your products.
could be very risky for your visual
The Meaning Of Colors Design professionals have to take into account that colors evoke differInPrint | Spring 2018
•Blue:
presentation. But it’s actually something that great designers need to do
Blue is the color of intellect and cred- sometimes: take the risk when nobody ibility. It is trustworthy and shows
else notices the opportunity.
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However, getting to learn about the nature and the essence of colors doesn’t mean that your job is completed. You also need to know how to combine colors into logical units. You can use complementary colors, which reside on the opposite sides of the color wheel. Such pairs (blue and orange or red and green, to name but a few) are considered natural and often look good in professionally designed products.You can also adopt an analogous approach and use the neighboring colors from the color scheme. For instance, you can mix blue with green or yellow with orange. An average consumer believes that this is the
most beautiful and natural way to combine colors, so you shouldn’t avoid it in case you want to create simple and everyday designs. But there are additional models like triad, splitcomplementary, square and rectangle. Each one of these can suit your design in case you can come up with a good idea. And speaking about good ideas, you are absolutely free to neglect all these concepts and come up with something totally extravagant and unique. If your clients are confident individuals who love to experiment with everything in life – including colors – you should offer them alternative solutions. This may even be the essence of design: enjoying the privilege of freedom to create things any way you want, following only the logic of your inspiration and inner aesthetics.
Colors And Cultural Differences Not only that the colors have meanings in general – they also depend on elements such as age, gender, or cultural preferences. You can sometimes create the best design but it will not work in a certain environment. How come? Well, you probably didn’t take these features into the calculation.
•Cultural Preferences: The vast majority of western civilizations consider black to be the color of death and sorrow. But it’s completely the opposite in China, where white brings such connotations. You cannot fool around with green in the Muslim world, while people in Nigeria think that red brings bad luck. Alright, you figured out by now that colors don’t have universal meanings. The way people perceive it depends on many factors, including the history and tradition of the specific country. Conclusion? If you want your design to be perfect, think about cultural prefe rences, too.
•Colors And Age: Age also plays an important role in color preferences. Surveys revealed direct relations between these two elements, so now we know that older people almost exclusively like blue or white, while children love green, blue, red and yellow. It’s the question of energy that each color brings and the way people perceive it in certain
periods of life. If you make designs for 20-somethings, don’t overuse brown because they consider it gloomy and dull. At the same time, a 60-year-old teacher would probably consider it a perfect color for his outfit or any other item that he wants to purchase.
•Gender Differences: Women and men don’t look at the colors through same lenses. Both genders like blue the most but not in the same proportion, while ladies prefer purple over the green, which on the other hand is men’s second favorite color. Such differences may seem minor but then again – try selling a pink jersey to an average football fan. You may have noticed that there is an entire science behind the color schemes and gender differences are one of its crucial factors.
Conclusion
Companies can make a fortune in case they are able to choose perfect branding colors in the right moment. Although this sounds tempting, it’s not so easy to do it. Designers need to know even the smallest details concerning the color schemes, correlations, and meanings to be able to produce fresh and exciting solutions. In this article, we explained how you should analyze and use colors in the design. Now it’s your turn to show what you can do with it!
Source: designhill.com Spring 2018 | InPrint
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Berlin-affected contemporary art creator, graphic designer and Illustrator based in Plovdiv, Bulgaria. Before he moved to live in Berlin, Germany where he met many different and interesting artists, which showed him the fascination of contemporary arts and design where he completed his education by studying the “History of Arts� in Freie Universitaet. By focusing and experimenting in the new expressions of art, brought him to the use of neon acrylic paints on canvases and wood platforms as well as decorating some modern places as Tribal Tools music shop in Berlin. Nowadays he spends his time by working as illustrator and graphic designer, using different kind of media from watercolor and acrylic paints to wood, glass and ceramic materials. His works are in private collections in Berlin, Stockholm, and in many other countries around the world.
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THIN 10 QUESTIONS CREATIVE
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KING Aleksandra Marchocka
is a Polish Illustrator and Creative Director. She began working in advertising and entertainment industry in 2007. Since then, she created numerous projects for brands like Ericsson Poland, Egmont Poland, Aviva Commercial Union, M&M, NescafÊ, Sodexo, Zortrax, and many more. In 2009, she graduated from the European Academy of Arts in Warsaw with a Master Degree in Arts. Aleksandra’s illustrations have been exhibited in Poland, Italy, Mexico, and Australia. As a member of the Goverdose art collective, she focuses on bringing together Polish graphic designers of the young generation.
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ALEKSANDRA MARCHOCKA olamarchocka.com
What is your philosophy when it comes to arts? Do whatever you want. Not what others expect you to do. I work as a Creative Director at an advertising agency and design many diverse projects on a daily basis. However, at the beginning and end of each creative process is a client. True freedom lies in my personal illustrations. That is why I am always very excited when brands appreciate what I draw for myself and trust my skills enough to give me creative freedom.
family, husband and three-yearold daughter. For me this is the best kind of break during the creative process. Focusing on truly important matters, helps me to sort out work problems and creative blocks.
Who and what inspires you? Inspiration is everywhere and so easily accessible, especially thanks to social media. But what I cherish most are books and albums about various forms of art. There is something unique and intimate in turning pages and absorbing inspiration from printed When you are not creating paper. I really enjoy searching for you are? stimulation in places that seem Then I spend time with my far from my main field of interest, InPrint | Spring 2018
which is illustration. For example, I have recently delved into the architecture of post-war modernism and Japanese woodcut. Even if I don’t transfer this knowledge directly into my work, it helps me keep my creative mood at a high level. TV, Ipad, or none? Definitely an iPad. I love games, but I don’t have too much time to play. iPad makes it easier to access entertainment in rare moments for myself. What is the design artistic world lacking these days? Thanks to social media, the world of art is opened and accessible
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like never before. Still, I feel that there is a lack of freedom. It’s easy for artists to get discovered but also distracted by thinking about who’s watching, liking, following and unfollowing. Or what artistic content can provoke a wave of hate and how to avoid that by self-censorship. In other words, how to please a general public at the expense of yourself. Tell us something curious about you nobody would guess I love to design tattoos. Some of my clients have several of my drawings on them. A surprise may be that only once I made an
actual tattoo on the client’s skin. unannounced and exciting (but I also never decided on having still pleasant) sneaks in a daily a tattoo myself. routine. If you had the power to change anything for one day what would it be? Then I would add another 24 hours to this day. In my opinion, each day is at least 24 hours too short to do everything that needs to be done.
What plays on your playlist? Soundtrack from Samorost 3 game right now. I love soundtracks and those made by Floex are my favourites. They stimulate my imagination in a unique way.
Tell us one thing in your life What is your idea of a you can’t live without. perfect day? One thing I absolutely cannot For me, the ideal is the balance live without is my family. between the known and the new. The day is perfect, if something
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