City of Norfolk 2011 Annual Report

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CITY OF NORFOLK



Remarks of Mayor Paul D. Fraim

Contents

FEBRUARY 4, 2011

4 Port & Rail

39 International

7 Transportation

43 Arts & Attractions

12 Defense & Military

51 Neighborhoods

14 Medicine

55 Public Safety

18 Downtown Norfolk

57 Recreation

20 Business

61 Green Policies

26 Norfolk Profile

63 City Infrastructure

34 Education

66 Helping Others

Mayor Paul D. Fraim

Thomas R. Smigiel, Jr., Ward 5

Vice Mayor Anthony L. Burfoot, Ward 3

Theresa W. Whibley, MD, Ward 2

Andrew A. Protogyrou, Ward 1

Angelia M. Williams Superward, 7

Paul R. Riddick Ward, 4

Barclay C. Winn Superward, 6

City Manager Marcus D. Jones

PRODUCTION COORDINATION

EDITING

City of Norfolk Breck Daughtrey | City Clerk 757.664.4253

Stacey Klemenc | 757.427.6355

Sarah Parker Assistant Director of Development — Marketing 757.664.4338 ASSOCIATE PUBLISHER Mike Herron | Inside Business 757.222.3991

DIRECTOR OF SALES Bill Blake 757.222.3165 GRAPHIC DESIGN Pico Design & Illustration 757.493.0370 www.picodesign.net ADVERTISING SALES

SPECIAL PROJECTS MANAGER

John Kinsley, Robin Simmons

Olga Currie

Debbi Wilson

Published by

Norfolk State of the City

T

hank you for your continued interest in Norfolk and this annual report. Nationally, 2010 was a year characterized by an anemic economic recovery and persistently high unemployment. Fortunately, we were buffered from the worst effects due to robust defense spending and a diversifying economy. Nevertheless, the combination of a second year of declining real estate values and further reductions in State funding made for a challenging year and for a very difficult upcoming budget. In times like these, you find out who your friends are, and I am humbled by the many friends Norfolk has: business leaders who remain committed to Norfolk’s vision; employees and residents who step forward and demand to know how they can help; benefactors who, through their generosity, allow us to move forward on important projects. Even in tough times, we are seeing affirmation that our strategies are working. The Brookings Institute ranked Hampton Roads as second in the nation for economic performance and in the top quarter of regions worldwide. In Norfolk, compensation per job grew by 4.6 percent, significantly greater than the growth nationwide and the best in Hampton Roads. And our population grew 3.6 percent, ending a four-decadeslong decline and confirming the correctness of many of our housing and economic development strategies. Regional cooperation on a scale not seen in decades is moving us toward a solution to congestion at the Hampton Roads Bridge Tunnel and the effort to bring high-speed rail to the region. In Norfolk, The Tide light rail line will open for passengers later this year and, within three years, residents will be able to ride passenger rail from Norfolk throughout the Amtrak system. Progress continued on new neighborhoods, such as East Beach — which hosted its second successful Homearama — and Broad Creek, while our strong bond rating and long-range planning allowed us to finance infrastructure and quality of life improvements in older neighborhoods. Our schools are using innovative programs involving parents and students to improve test scores, and have been recognized for these and other accomplishments, including Norview High School Principal Marjorie Stealey’s selection as State high school principal of the year. Please enjoy this update and celebration of accomplishments, understanding the role you played in helping to bring it about.

BUSINESS MANAGER

Sincerely,

Paul D. Fraim 150 W. Brambleton Ave. | Norfolk, Virginia 23510 757.222.5353 | insidebiz.com

Mayor


Port & Rail

Building an Island

T

he beginning phase of work on the eastward expansion of Craney Island, which will result in the construction of Craney Island Marine Terminal, is under way as the spill barge is in position and spreading dredge material to develop the outline for the dike system needed to support the expansion. The eastward expansion is the first step in the construction of the new terminal, which will be built in phases. The first phase is building the 600-acre site on which the terCraney Island will be the fourth state-owned, deepwater marine cargo terminal. minal will sit. The total cost to complete the site is $700 million, and that will be done through a 50-50 cost-share agreement with the federal government. The projected cost for completion of the multi-phase terminal project is $2.2 billion. Efforts to establish passenger rail service to Richmond would not have succeeded without support from our friends at Norfolk Southern Railway, the nation’s best-managed, best-run transportation company. Last year saw Norfolk Southern make a strong recovery from the recession and win the E. H. Harriman Safety Award for the 21st consecutive time — a distinction unmatched among other major railroads. With the Heartland Corridor now operational, a full day has been shaved from transPresident and CEO Wick Moorman was porting containers from the selected by Railway Age magazine as Port to the Midwest. This is 2011 Railroader of the Year - one of the powerful competitive advanmost prestigious awards in the industry. tage. Coupled with the Port’s This recognized his leadership in environlease of the APM Terminal, the mental responsibility and for completing expansion of Craney Island – the Heartland Corridor. where work on Phase I began in December – and Norfolk’s harbor’s ability to accept the world’s largest cargo ships, the Port is well positioned to take advantage of the Panama In 2010, The Port Rail ................ 28% Canal’s widening scheduled for completion in 2014. of Virginia cargo Truck.............. 68% The widening will allow larger ships from Asia to transit moved via: Barge.............. 4% the Canal and offload closer to Midwestern and Eastern markets. As cargo shifts away from the West Coast, the number of Source: Hampton Roads Regional Benchmarking Study, HRPDC, December 2010 vessel calls on the Gulf and East Coast ports is expected to increase significantly.

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City of Norfolk 2011 Annual Report


U.S. Intermodal System Route Panama Canal Route Suez Canal Route

The Port of Virginia has been identified as best positioned to become an East Coast hub in 2014. It is the only East Coast port with deep enough channels to accept those larger vessels.

Percent of Total TEU Traffic for All U.S. East Coast Ports (2009)

Other 12% Jacksonville 5% Port Everglades 6%

New York/ New Jersey 33%

Miami 6% Charleston 8% Hampton Roads 13%

Savannah 17%

Source: American Association of Port Authorities

Reflecting a strengthening economy, container volume increased 8.5% last year and ship calls by nearly 5%. And coal volumes at Norfolk Southern’s Lambert’s Point docks were at near record levels.

Spill Barge in Action

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he spill barge takes dredge material and distributes it evenly — much like a sprinkler — along what will be the foundation footprint for the project's dike system. To complete the work a unique piece of equipment, which allows layers of sand to be evenly deposited on the river floor, will raise the floor of the Elizabeth River in the area of the work. The dredge material used is from the Atlantic Ocean Channel maintenance dredging. The Liberty Island hopper dredge, which can carry more than 5,000 cubic yards of material, dredges sand from the Atlantic Ocean Channel and brings it to Craney Island. Normally, the material from the maintenance dredging and other similar projects would be deposited on Craney Island, but the eastward expansion project will recycle material for use in construction.

City of Norfolk 2011 Annual Report

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Transportation

Transportation

H

Gross Metro Product in Hampton Roads and Competing Metropolitan Areas

Billions of 2009 Dollars

Source: Hampton Roads PDC Benchmarking Study, December 2010

ampton Roads’ gross domestic product is secReal Gross Metro Product in 2009 ond only to Northern Virginia. Future economic $450 growth depends on the ability to move goods and $400 people into and out of the region efficiently. $350 Regional leaders recognize that Norfolk’s future $300 is threatened by an inadequate highway network and $250 have endorsed a transportation vision that, if imple$200 mented, will fuel economic growth well into the future. $150 The key project in that vision is a third Hampton Roads harbor crossing. Unanimously endorsed by $100 the region 15 years ago, it still remains the best proj$50 ect designed to improve mobility throughout the $0 e d le re ro pa on ille igh n ta ads ndo D.C. region. It will do the most to ease congestion — parrlott imo mon ksonvil Tam nsbo harlest Greenv Atla Rale Orla pton Ro ton Cha MSA Balt Rich C Gree Jac hing s a H am W ticularly at the Hampton Roads Bridge Tunnel. It best Hampton Roads’ real gross metro product is comparable to Tampa, Orlando, Richmond, and Jacksonville supports our main economic drivers — the Port and the Navy. It opens up new areas for economic development and does less damage to our environment. A modified version of the third crossing – now called Patriots Crossing — would accomplish each objective for about half the cost of widening the HRBT, and without incurring years of construction delays. As an editorial in the Daily Press stated, “The region’s leadership must get together behind the third crossing.” This approach was The effectiveness of the also endorsed by The Virginian-Pilot. third crossing has never been disputed. The wisdom for the modified version was validated by a study, “Assessing Impacts on Intraregional Travel and Congestion in 2034,” performed by Old Dominion University’s Modeling and Simulation Center at the request of the Virginia General Assembly.

Study Conclusions: For the average trip across the region, Patriots Crossing provides the most relief.

Patriots Crossing: • allowed for shorter travel times 73% of the time • reduced volume by using the Monitor Merrimac Bridge Tunnel, which is already under capacity • dominated all of the study’s experimental traffic scenarios 90% of the time • reduced the volumes at the HRBT by 12 – 20% and queue size by half • validated VDOT study’s finding of 17% traffic reduction at the HRBT

The complete Third Crossing was superior in 60% of all trip times and performance comparisons. Third Crossing was also the preferred alternative of the VDOT study. The HRBT alternative actually increased traffic volumes on the HRBT by 40% and reduced volume on the MMBT, thus creating even more unused capacity.

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Transportation

For the immediate present, the most important transportation project is the second Midtown Tunnel and Martin Luther King Freeway extension linking it with the Downtown Tunnel. It is the most heavily traveled two-lane road in Virginia and needs immediate and full-time attention. This project is moving forward and has been selected to receive a portion of the Governor’s transportation plan funds. If the project stays on track and the tolls are kept at a reasonable level, construction could begin in 2011. Norfolk’s newest mode of mass transit comes with the opening of The Tide light rail. It has been a challenging project, but the hiring of former Virginia Department of Transportation Commissioner Phil Shucet has put light rail back on track. Its past problems, while significant, are being addressed vigorously.

But the future of transportation is about more than building bridges and tunnels. It means embracing a new mindset of mobility. – Mayor Fraim

Light Rail: • The starter system, designed for future regional expansion, runs along a 7.4 mile corridor through downtown. • Funded through a combination of federal, state and local sources, it will be operated by Hampton Roads Transit. • 11 stations, with four park-and-ride locations, provide access to major areas such as: n n

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Norfolk State University Tidewater Community College (Norfolk Campus)

• Hours of Operation n

6:00 a.m. - 10:00 p.m. (Monday - Thursday)

n

6:00 a.m. - midnight (Friday - Saturday)

n

7:00 a.m. - 9:00 p.m. (Sunday)

n

9:00 a.m. - 9:00 p.m. (Holidays)

• Service Frequency

n

Harbor Park

n

Peak — Every 7.5 minutes

n

City Hall

n

Off Peak — Every 15 minutes

n

MacArthur Center

n

n

Sentara Norfolk General Hospital

City of Norfolk 2011 Annual Report

Every 30 minutes during early morning, late evening hours


Lacing the region together with the light rail system – the congestion relief, economic development and quality of life improvements – has already stimulated Norfolk’s economy with transit-oriented and strategic growth area development. Major metropolitan areas all across the country are pursuing light rail. Norfolk is, in fact, the smallest city in the country to achieve this goal. And when all is said and done and all the bills paid, it is important to realize that The Tide is still one of the least expensive light rail systems built on a per-mile basis in recent times. It is also a fact that the decision to build the inter-city passenger rail terminal at Harbor Park was influenced by its intersection with light rail at that location. The General Assembly approved $93 million in State funding through the office of Thelma Drake, Director of Virginia Department of Rail and Public Transportation. This will allow for improvements to accommodate a commuter train using Norfolk Southern track. The City will have round-trip passenger rail operating from Norfolk to Richmond, Washington and points north in less than three years. The Commonwealth Transportation Board endorsed the Southside route to Norfolk as the preferred alternative for high-speed rail. The City expects passenger rail to be a game changer for Norfolk and to secure an historic position as the business and financial hub of a region with 1.7 million people. “But without an adequate transportation system, our accomplishments are at risk,” notes Mayor Paul D. Fraim. At last count there were approximately 223,500 jobs in the city – military and civilian. More than 111,000 of those jobs are filled by commuters who drive 223,500 into Norfolk from all across the region and then return 111,000 home at the end of the work day. . . half of the work force. Thousands more drive to our universities, schools and civic attractions. They all add tremendously to our economy. More than 82% of Hampton Roads residents drive alone to work, up from nearly 73% in 1990. Many of them are bound for Norfolk. As a result, out of 35 comparable metropolitan regions across the country Hampton Roads’ peak hour travel time is fourth worst; at the busiest hour of the week it is second worst. (See Travel Time Data chart on following page.)

Jobs in Norfolk In-bound Work Commuters.

City of Norfolk 2011 Annual Report

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Transportation

Travel Time Data 25%

Travel Time Tax

20% 15% 10% 5% 0% MSA

ads D.C. n Ro ton hing Hampto s a W

re ete n ta imo Atla St. P Balt pa/ Tam

e on rlott rlest Cha Cha

d o am ndo ville nville ensbor mon Orla Durh ackson Gree Rich Gre igh J Rale

Of all the peak traffic hours in the nation, 4 to 5 p.m. Friday in Hampton Roads ranks 10th out of 108 metropolitan regions, according to a new study from Inrix, a national company that tracks traffic data. Daily Press

Because of this congestion, commuters are finding it increasingly difficult to get to work or class on time. If people can’t get to their jobs, the jobs will go to the people somewhere outside of Norfolk, at a devastating economic impact to this community. This problem is compounded by the fact that Norfolk is the most infrastructure-dependent city in the Commonwealth, with tunnels and bridges being our main gateways. The City must concentrate on road and rail improvements. It is slow in coming, but efforts are beginning to show the promise of success. The region is coming together behind the Patriots Crossing, which will relieve congestion across the region and do wonders for Norfolk, the Port and the Navy. A 7.4 mile light rail transit system, which is predicted to carry thousands of riders a day, will begin running in a matter of months. The hope is this system will move a portion of these “drive alone” commuters out of their cars and into the City, thereby easing congestion and travel time.

The Mid-Town Tunnel Expansion Could be Under Way Within 12 Months.

The region has unanimously endorsed the Southside corridor for high-speed rail.

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City of Norfolk 2011 Annual Report


Inter-city rail linking Norfolk with Richmond, Washington and localities north to Boston should be operable in less than three years. Both of these systems will operate out of downtown Norfolk. It will require significant investments by the Commonwealth together with reasonable user fees. The General Assembly has approved the Governor’s $4 billion transportation plan. Even though it involves massive borrowing, it is time to move forward and come together behind this plan. “The truth is, Norfolk and all of Hampton Roads are starved for transportation dollars,” says Mayor Paul D. Fraim. “Our economy cannot wait for the perfect plan. This effort may not meet long-term needs, but it does address our immediate transportation needs. It is time to work with the Governor in a bi-partisan manner to improve and then pass his transportation plan. We need action now.”

Air Travel Air travel is also essential for economic growth. Business and visitor travelers alike demand good connections and low ticket prices. Southwest’s pending acquisition of AirTran is expected to add 37 new cities to Southwest’s route structure. This offers a real opportunity for future expansion of service here, and the Norfolk Airport Authority and administration are working hard to make sure Southwest not only remains here but adds new routes. Delta’s merger with Northwest led to reinstatement of service to Minneapolis, and new nonstop service to Boston began in 2011. This commitment of growth is a positive sign in a year where airline expansion is forecast to be conservative.

Regional Airport Enplanements 3,000

2,000 1,500 1,000 500 0

Norfolk International Airport Newport News - Williamsburg International Airport

Hampton Roads PDC Benchmarking Study, December 2010

Thousands of Boardings

2,500

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 199 199 199 199 199 199 199 199 199 199 200 200 200 200 200 200 200 200 200 200

City of Norfolk 2011 Annual Report

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Defense & Military

Defense & Military

A

recent Brookings Institution report ranked the Hampton Roads region No. 2 in the nation for economic performance and in the top quarter of regions worldwide. This was attributed to our high concentration of military and defense spending which comprises approximately 45% of the local economy. According to The Virginian-Pilot, the payroll for military and civilian Defense Department employees in Hampton Roads was nearly $5 billion. That amount doubles when housing allowances and other beneNorfolk is fiercely proud of its military heritage and proud to be home of the world’s largest naval fits are included. base. Each passing year and each global crisis gives us a deeper appreciation for the great job Clearly the region has benefited from our men and women in uniform do and for the sacrifices they make to keep us safe in a dangerincreased defense spending. However, with ous world. (Photos courtesy of U.S. Navy) Congress under pressure to reduce the deficit, change is coming. This was signaled by the Secretary of Defense’s announced intention to close the Joint Forces Command. It now appears half, or roughly 2,000, of JFCOMS’s military jobs will remain, mostly in its modeling and simulation operations. This softens the blow, but a 1.4% military pay raise — the smallest since 1962 — and a two-year freeze on federal civilian pay will be felt locally. So, too, will the plan to rely less on contractors and more on federal civilian workers. In response, regional leaders have called for greater efforts to diversify the economy and reduce dependence on the defense industry. Norfolk has been moving in that direction for some time. As a result, when the military is excluded, no single sector of the economy accounts for more than 15% of Norfolk’s total employment.

Decommissioning of the USS Wisconsin The Battleship USS Wisconsin was transferred from the Navy to the City in 2010. The battleship is a symbol of our historic ties with the Navy and national defense. Portions of the ship’s interior, closed for more than 20 years, are now open to Nauticus visitors. An on-board exhibit recognizes Senator John W. Warner, who played an instrumental role in bringing the Wisconsin to Norfolk.

Regional Defense Contracts of Note ACT: Atlantic CommTech Corp. awarded contract by Army Corps of Engineers worth up to $250 million for work that includes electronic security systems. BAE: Navy awarded $17.3 million for work on amphibious assault ship WASP. MEB: Army Corps Mobil Distict for an F-35 hydrant refueling system at Eglin Air Force Base for $18.4 million.

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City of Norfolk 2011 Annual Report


The Navy in Hampton Roads EMPLOYED PERSONNEL Navy

2008

2009

Active Duty Officers Enlisted Students and Other Transients Total Active Duty

11,945 69,704 2,634 84,283

10,879 72,452 3,046 86,377

Retired and Survivors (est.) Military Family Members (est.) Total Military and Family

43,966 96,512 224,761

46,786 97,724 230,887

27,531 4,132 31,663

31,896 4,091 35,987

256,424

266,874

84 34

83 35

3,858 20,013 28,112 51,983

4,084 20,013 28,131 52,228

Civilian Employees Civil Service Non-appropriated Funds Total Civilian Employees Total Navy “Family”

HOMEPORTED OPERATING UNITS Ships Homeported Aircraft Squadrons Homeported

MILITARY FAMILY HOUSING Occupy Government PPV Housing Own Private Dwellings Rent Private Dwellings Total

PERSONNEL WORK LOCATIONS 2008 2009 Norfolk Virginia Beach Portsmouth Peninsula Chesapeake Little Creek Suffolk Total

Military Civilian Military Civilian Military Civilian Military Civilian Military Civilian Military Civilian Military Civilian Military Civilian

56,001 16,563 12,610 2,924 4,160 8,011 1,425 883 244 265 9,682 2,666 161 351 84,283 31,663

53,958 17,334 12,473 2,797 6,737 11,758 1,314 1,022 1,415 249 10,313 2,506 167 321 86,377 35,987

ECONOMIC IMPACT: ANNUAL PAYROLL ($ MILLIONS) Active Duty Military Retired Military/Survivors (estimated) Civil Service Non-appropriated Funds Total Annual Payroll

$4,418 $1,104 $1,914 $113 $7,549

$4,887 $1,199 $1,945 $138 $8,169

GOODS AND SERVICES ($ MILLIONS) Includes contract awards for ship construction, conversion and repair in private yards; military construction, maintenance, repair and alterations; utilities; materials, equipment, supplies, services and transportation (freight and passenger). Total Procurement TOTAL DIRECT ECONOMIC IMPACT

$7,139

$6,684

$14,688

$14,853

Source: Department of the Navy: Navy Region Mid-Atlantic Public Affairs Office

City of Norfolk 2011 Annual Report

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Medicine

Spotlight:

CHKD Celebrates 50 Years • Virginia’s Only Hospital Exclusively for Children • Top Center in the World for Pediatric Chest Wall Deformities

C

hildren’s Hospital of The King’s Daughters (CHKD) was established in 1961 by The King’s Daughters charity with the promise that no child would be ever be turned away for lack of funds. The women of The King’s Daughters decided in the late 1950s that children needed more care than their outpatient Children’s Clinic near downtown Norfolk could offer and opened the doors to their new hospital on April 23, 1961. From that original 88-bed hospital, CHKD has grown to today’s 196-bed hospital and health system with more than 3,000 employees and health centers throughout Hampton Roads. CHKD provides specialized care that includes neonatal and pediatric intensive CHKD will celebrate its 50th anniversary on June 18 at Town Point Park on the downtown waterfront with The King’s Daughters’ annual RunWalk for the Kids. care, emergency services, surgical services, cancer treatment and more than 50 pediatric specialties. CHKD is today the top center in the world for the correction of pediatric chest wall deformities. More than 1,200 patients from all over the world have undergone a revolutionary, minimally-invasive procedure to correct the most common chest wall deformity in children. The Nuss Procedure was developed at CHKD by pediatric surgeon and Norfolk resident, Donald Nuss. Techniques pioneered by Dr. Nuss and his colleagues in Norfolk draw surgeons from Europe, Asia, the Middle East, South and Central America and Russia. Back in the 1970s, when the young science of neonatology was beginning to save more and more premature babies, CHKD opened the region’s first neonatal intensive care unit. From its beginning, CHKD has served children diagnosed with cancer and other blood disorders. Its first medical director in 1961, the late Dr. Melissa Warfield of Norfolk, was a pediatric oncologist. CHKD specialists today are on the front lines of the efforts to break the cycle of child abuse in local families, coordinating the efforts of medical, legal and law enforcement agencies on behalf of abused children. The model for CHKD’s proJustin Bieber was shooting footage for a new video, called gram is now being used in other facilities across the country. “Pray,” which featured footage of him with patients at CHKD. (Photo courtesy of CHKD.)

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City of Norfolk 2011 Annual Report


Bio-Medical Technology: A Sampling of Norfolk’s Companies

Lake Taylor Transitional Care Hospital The Future of Healthcare Modernizations and Renovations TOTAL PROJECT AREA: 29,135 SF New Construction 37,745 SF Renovation

CIRS — Computerized Imaging Reference Systems Inc. is recognized worldwide for tissue simulation technology and is the leader in the manufacture of phantoms and simulators for quantitative densitometry, calibration, quality control and research in the field of medical imaging and radiotherapy.

Some of the exciting changes in store for Lake Taylor include: •

Patient Care Unit Addition: 30 semiprivate rooms capable of eventual transition to private room options; private entrance located near the expanded, upgraded rehab department; room design features include enhanced patient privacy; sliding corridor doors chosen to eliminate door-swing area loss; skylights and floor-to-ceiling windows to increase natural light and decrease artificial light energy costs. Rehab Department received redesign and upgrades which include expansion of outdoor rehab areas for training patients on a variety of surface areas. Modernization and Upgrade of Existing Patient Care Units will include the expansion of nurses’ stations to accommodate modern technology and staff; redesign of patient rooms to enhance patient privacy; amenities and technological upgrades feature the latest in patient care needs. Post-renovation to yield a total of 60 private patient rooms.

LifeNet Health, founded in 1982, is a non-profit global leader in regenerative medicine. As the world’s largest provider of bio-implants and organs for transplantation, their mission is saving lives and restoring health by advancing the field of tissue engineering. As the leader in the engineering of dental, cardiovascular, spinal and orthopaedic bio-implants LifeNet Health distributes more than 300,000 bio-implants every year to restore health to patients around the world. LifeNet Health is located in IRP@ODU #2 building where critical research is being performed in the state-of-the-art wet labs. EyeRx Research Inc. is dedicated to developing and bringing to the commercial marketplace products that will aid vision and prevent blindness.

City of Norfolk 2011 Annual Report

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Medicine

Bon Secours

B

on Secours will break ground in 2011 on a new medical facility that will further enhance the cancer program on the DePaul campus. As Bon Secours DePaul progresses in its campus revitalization, the health system continues to invest in new programs, services and equipment. Last year Bon Secours invested in several state-of-the art imaging technologies. Most notable was the installation of the area’s first low-dose, 64-slice CT scanner and the addition of a new fully-digital cardiac catheterization unit to enhance cardiac care. In addition, the hospital has expanded its neurosciences offerings and late last year opened a neurosciences intensive care unit. Bon Secours has also announced the expansion of the Care-A-Van mobile health clinic. This free service offers primary care services for individuals without health insurance and was made possible by the generous donations to the Bon Secours Foundation.

Sentara Tops Modern Healthcare List of Integrated Healthcare Systems for Second Consecutive Year

S

entara Healthcare has been ranked as the top most Integrated Healthcare System in the nation, according to SDI and Modern Healthcare Magazine. The only healthcare system in the country to be among the nation’s top 10 for all 14 years of the survey, Sentara has landed at No. 1 in 2001 and consecutively in 2010 and 2011. The survey looks at measures of clinical integration, technology integration, utilization and services offered. As an integratSentara Leigh completed a $20.5 million surgery and ed healthcare sysemergency department renovation in August 2010. tem Sentara provides services that Construction of their next project will commence in cover in- and out2011, and be completed in 2014. patient healthcare services, including physician practices, advanced imaging and diagnostics, long-term care, home healthcare services, medical transport and air ambulance services, as well as a 430,000 member health plan, Optima Health. Sentara credits its decision to invest millions in the implementation of Sentara eCare®, its electronic medical record system, as evidence that investment in quality costs less in the long run. Sentara eCare® has been implemented in hospitals and Sentara Medical Group physician practices in recent years and has been instrumental in helping to achieve success as an integrated health system.

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City of Norfolk 2011 Annual Report


Sentara also continues to achieve significant quality milestones with ‘Network accreditation from the American College of Surgeons’ Commission on Cancer, national recognition for its hospital acquired infection rates, and national top 50 ranking for cardiac care in US News and World Report. Sentara Leigh completed a $20.5 million surgery and emergency department renovation in August 2010. Construction of their next project will commence in 2011 and be completed in 2014. The $130.6 million expansion will increase their size by more than 40% to 506,000 square feet. It will include replacing two bed towers with one taller tower, enlarging patient rooms and other areas, and adding parking, possibly in a garage.

EVMS EVMS Degrees Awarded EVMS offers a range of doctoral and graduate degrees and certificates in the medical and health professions. Degrees awarded: No. of Students Art Therapy & Counseling, MS Biomedical Sciences, MS Biomedical Sciences, PhD Clinical Embryology/Andrology, MS Clinical Psychology, PsyD Medicine, MD Ophthalmic Technology (Certificate) Physician Assistant, MPA Public Health, MPH Surgical Assistant (Certificate)

Completion 22 28 26 46 47 470 10 98 67 20

Time 2 years 1 – 2 years 6 years 2 years 4 years 4 years 22 months 27 months 2 years 2 years

EVMS - Licensing Income & Research Expenditure EVMS has realized an outstanding return on its research discoveries licensed to outside companies. Below is a comparison of the percentage return on research investment among several Virginia colleges and universities. School License

Income Research

Expenditure

Percent Return

UVA

$6.3 million

$261.6 million

2.41%

VCU

$964,033

$151 million

0.64%

Virginia Tech

$2.0 million

$211.5 million

0.95%

EVMS

$1.26 million

$36.7 million

3.43%

GMU

$163,444

$100.2 million

0.16%

City of Norfolk 2011 Annual Report

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Downtown Norfolk

DOWNTOWN NORFOLK

D

owntown is at the heart of Norfolk’s economy. It will continue to play a critical role in the City’s economic strategy. Downtown was achieved through years of investment by the City and its private sector partners, who shared a vision of what the old seaport town could become. With its variety of shopping, arts and dining opportunities, it’s a popular destination for residents and visitors.

Downtown 2010 Survey of Downtown Workers Results Location of place of employment Main Street/Plume Street/ Financial District.............................................57% Granby Street District......................................12% City Hall Government .......................................9% Monticello Avenue Corridor...............................6% North Brambleton/Opera House .......................4% MacArthur Center area .....................................3% Other areas ................................................... 9%

2010 Age Profile of Downtown Workers

City of Residence of Downtown Workers

21-29 .............19% 30-39 ............24% 40-49 .............25% 50-59 .............24% 60+ ..................8%

Norfolk ...............42% Virginia Beach ....28% Chesapeake ........13% Portsmouth.............7% Peninsula...............5% Suffolk (and other) ....7%

Source: DNC

Granby Street Granby Street is a place with an urban vibe and an authenticity so attractive to today’s generation of young professionals. It is an urban village where hundreds of people live in unique spaces above store fronts, and where office workers, students, shoppers, arts patrons and diners share the sidewalk.

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City of Norfolk 2011 Annual Report


On the Drawing Board Rockefeller Apartments Conversion of circa 1909 YMCA building /$22 million investment Savoy Apartments Conversion of circa 1907 former Banker’s Trust building

Norfolk Westin Hotel and Conference Center New development, 300 guest rooms and 50,000 sf conference center / $150 million investment

Court Complex New complex at Civic Center Plaza / $108 million Investment

MacArthur Memorial Expansion Project expanded exhibit space and multi-media theater / $6 million investment

Colonel Samuel L. Slover Memorial Library Restoration of the Seaboard Building, new addition and expansion into Selden Arcade. Technologically advanced, programs for all ages. $60 million investment Proposed Multimodal Facility at Harbor Park Light rail station, interstate access, ferry landing with passenger rail service slated to start in 2014.

Transit-Oriented Development Last summer, Norfolk celebrated the opening of the Wells Fargo Tower. Developed along the light rail line and next door to MacArthur Center, it is one of the most desirable locations in the region. The tower is presently 75% leased. Some 50,000 square feet of retail and 122 apartments is now under construction and will be ready for occupancy in 2011.

Colonel Samuel L. Slover Memorial Library On the strength of a $20 million challenge grant from The Batten Foundation, plans for the Colonel Samuel L. Slover Memorial Library, Norfolk’s new central library, have been adjusted to provide for a significant expansion. This is in addition to the $20 million previously donated by Frank Batten Sr. and permits Norfolk to build a facility 30% larger then originally planned. Col. Slover was Mr. Batten’s uncle and guardian and a former mayor of Norfolk. The library is being designed to provide the most advanced technology, with programming for all ages. The building design will link two historic structures with a new state-of-the-art contemporary building, making an architectural statement about the City. Norfolk intends to deliver on this goal and will break ground in 2011.

Wells Fargo Tower

The Colonel Samuel L. Slover Memorial Library

Around the Corner Exciting changes are under way at the corner of Plume and Bank streets as the new MacArthur Station’s park-like setting, the new Slover Library and MacArthur Memorial expansion will soon redefine Downtown as we know it. City of Norfolk 2011 Annual Report

19


Business

Business Tax Base Diversification The City’s employment base is diverse, with no single employment sector accounting for more than 15% of total employment*

0.6% 3.2%

6.4%

7.2%

4.7%

1.6%

9.2%

3.9%

1.9%

11.6%

10.0% 4.5% 8.4% 2.7%

15.0% 4.9%

1.8%

2.3%

Accommodation and Food Services

Administration and Waste Services

Arts, Entertainment, and Recreation

Construction

Educational Services

Finance and Insurance

Health Care and Social Assistance

Information

Management of Companies and Enterprises

Manufacturing

Other Services, Exc. Public Administration

Professional and Technical Services

Public Administration

Real Estate and Rental and Leasing

Retail Trade

Transportation and Warehousing

Utilities

Wholesale Trade

Source: Virginia Employment Commission, 1st quarter 2009. * Excludes Military Employment.

Norfolk’s 50 Largest Employers 1. 2. 3. 4. 5. 6.

U.S. Department of Defense Norfolk Public School Board Sentara Healthcare City of Norfolk Old Dominion University, Norfolk Children’s Hospital of The King’s Daughters 7. Norfolk State University 8. Medical College of Hampton Roads 9. Norshipco 10. U.S. Postal Service 11. Walmart 12. Portfolio Recovery Association 13. Bank of America Card Services Corp.

20

14. Virginia International Terminal 15. U.S. Navy Exchange 16. Maersk Line Ltd. 17. United Services Automobile Association 18. Bon Secours DePaul Medical Center 19. U.S. Department of Homeland Defense 20. Sentara Health Management 21. Tidewater Community College 22. Farm Fresh 23. ODU Research Foundation 24. Tidewater Wholesale Grocery 25. American Funds Service Co. 26. The Titan Corp. 27. CMA CGM America

City of Norfolk 2011 Annual Report

28. McDonald’s 29. Virginia Wesleyan College 30. Bank of America 31. Norfolk Naval Station 32. Colonnas Shipyard 33. 7-Eleven 34. The Virginian-Pilot 35. CooperVision Inc. 36. Fleet and Industrial Supply Center 37. Electronic Data Systems Corp. 38. Southeast Public Service Authority of Virginia 39. Trader Publishing Co. 40. Lake Taylor Hospital

41. Marine Hydraulics International 42. Food Lion 43. Virginia Electric & Power Co. Inc. 44. CP&O LLC 45. Transit Management Co. 46. Clark Nexsen Owen Barbieri 47. Personal Touch Home Care Inc. 48. Metro Machine Corp. 49. Zim 50. Norfolk Redevelopment & Housing Authority Source: Virginia Employment Commission, Quarterly Census of Employment and Wages (QCEW), 2nd Quarter (April, May, June) 2009.


Norfolk New Enterprise Zone

T

he Virginia Enterprise Zone program is a partnership between State and local government that stimulates job creation and private investment within designated areas throughout the State. Norfolk’s Enterprise Zone was redesignated by the State of Virginia in 2011, with a completely new geographic configuration. The new district contains over 2,500 businesses spanning different major commercial areas, including some that were excluded from the previous version, including Wards Corner, Central Business Park, Five Points and the Virginia Renaissance Center.

Local Incentives Qualification for the listed incentives is based on the calendar year and administered annually. All applicants (businesses and real properties) must be located within an enterprise zone.

INCENTIVE

DESCRIPTION

QUALIFICATION CRITERIA

VALUE

tax specialist

Businesses currently located in EZ or seeking to locate in EZ will have the ability to consult with a tax specialist.

Business must be located within EZ or be moving to EZ.

commercial/industrial real estate relief

This incentive will offer taxpayers an opportunity to The commercial structure must be located in the EZ and Varies per structure. improve commercial/ industrial structures and not pay full at least 20 years old. Improvements to the structure must taxes on those improvements for 14 years. increase the property’s assessed value by 40%.

business license tax relief

Businesses will receive a reduction of their business license Business must be located within EZ and make a tax for a five-year consecutive period. $100,000 taxable investment within the EZ.

building permit fee relief

A one-time 50% reduction on building, electrical, mechani- Existing EZ businesses must make a $100,000 cal, and plumbing permits. taxable investment within the Enterprise Zone. New EZ businesses must make a $500,000 taxable investment within the Enterprise Zone.

local utility tax relief

This incentive will provide businesses with a reduction of their utility tax for a five-year consecutive period.

Existing EZ businesses must make a $100,000 taxable investment within the Enterprise Zone. New EZ businesses must make a $500,000 taxable investment within the Enterprise Zone.

free formal training

Free formal training will be provided to Enterprise Zone businesses on various topics.

Business must be located within EZ or be moving to EZ.

business district marketing assistance

EZ business districts will have individual collateral marketing sheets that will include statistical business data.

Business must be located within EZ or be moving to EZ.

Norfolk Redevelopment and Housing Authority technical assistance

Technical assistance will be provided by the Norfolk Business must be located within EZ Redevelopment and Housing Authority to businesses that are or be moving to EZ. located in the EZ and/or assistance to businesses that would like to purchase NRHA commercially zoned property in the EZ.

Norfolk Redevelopment and Housing Authority meeting space

The Norfolk Redevelopment and Housing Authority will provide meeting space for EZ businesses at no cost.

1st year=50% 2nd year=40% 3rd year=30% 4th year=20% 5th year=10% A one-time 50% reduction for qualifying permits.

1st year=50% 2nd year=40% 3rd year=30% 4th year=20% 5th year=10%

Business must be located within EZ or be moving to EZ. City of Norfolk 2011 Annual Report

21


Business

Wind Energy In February 2011, a national press conference was held at the Half Moone Cruise & Celebration Center by Secretary of the Interior Ken Salazar and Secretary of Energy Steven Chu. They unveiled a coordinated strategic plan to accelerate the development of offshore wind energy, taking major steps forward in support of offshore wind energy in the United States. Those steps include new funding opportunities for up to $50.5 million for projects that support offshore wind energy deployment and several high-priority Wind Energy Areas in the midAtlantic that will spur rapid, responsible development of this abundant renewable resource. The joint National Offshore Wind Strategy: Creating an Offshore Wind Industry in the United States made public the first-ever interagency plan on offshore wind energy and demonstrates a strong federal family commitment to expeditiously develop a sustainable, world-class offshore wind industry in a way that reduces conflict with others.

The areas on the Outer Continental Shelf offshore Delaware (122 square nautical miles), Maryland (207), New Jersey (417) and Virginia (165) will receive early environmental reviews that will help to lessen the time required for review, leasing and approval of offshore wind-turbine facilities. In support of this Strategic Work Plan, Secretary Chu announced the release of three solicitations to develop breakthrough offshore wind energy technology and to reduce specific market barriers to its deployment: • Technology Development (up to $25 million over five years): DOE will support the development of innovative wind-turbine design tools and hardware. • Removing Market Barriers (up to $18 million over three years): DOE will support baseline studies and targeted environmental research to characterize key industry sectors and factors limiting the deployment of offshore wind. • Next-Generation Drivetrain (up to $7.5 million over three years): DOE will fund the development and refinement of next-generation designs for wind-turbine drivetrains. In November 2010, Secretary Salazar identified four Wind Energy Areas offshore the mid-Atlantic coastline as part of the Interior’s “Smart from the Start” approach. This approach would designate appropriate areas, coordinate environmental studies, assist in large-scale planning and expedite approval processes to speed offshore wind energy development. The areas on the Outer Continental Shelf offshore Delaware (122 square nautical miles), Maryland (207), New Jersey (417) and Virginia (165) will receive early environmental reviews that will help to lessen the time required for review, leasing and approval of offshore wind-turbine facilities. Source: Joint Press Release DOE/ DOI

22

City of Norfolk 2011 Annual Report


Norfolk Development Business Parks Central Business Park Interstate Corporate Center Lake Wright Executive Center Lake Wright East Norfolk Commerce Park Norfolk Industrial Park ODU IRP Riverside Corporate Center

A Sampling:

New Economy Businesses and Expansion in Norfolk – Last Five Years MASA Group SA

2.

Mission Mobility

3.

Xtuple

4.

Northrop Grumman

5.

L3 Communications – Unidyne Division

6.

InnovaSystems International

7.

Syntactical Business Intelligence

8.

Office Space & Solutions LLC

9.

Court One Corp.

10. IntelliSuites 11. ipConfigure 12. Grow Technologies 13. WR Systems 14. GE Water

Norfolk Sales – 68% Increase In 10 Years Gross Sales Receipts

$2,500 $2,000 ($ in Millions)

1.

$1,500 $1,000 $500 $0 Military Highway

Downtown

Neighborhood Corridors

15. Apex Systems Inc. 16. Kforce Government Solutions Inc. 17. Lockheed Martin

FY 2001

FY 2002

FY 2003

FY 2004

FY 2005

FY 2006

FY 2007

Commerce/Industrial Parks FY 2008

FY 2009

FY 2010

Source: Commissioner of the Revenue, Sales and Revenue Report.

18. Harris Corp. 19. General Dynamics Information Technology 20. DMS International Inc. 21. LifeNet Health

Retail &

Commercial Areas

22. Atlantic Contingency Constructors LLC 23. Tabet Manufacturing 24. Tetra Tech 25. QinetiQ North America Inc. 26. JASE Digital Media 27. Global Security Technologies Inc. 28. Fugro Atlantic 29. Concursive Corp. 30. ARRIBA Corp. 31. Alliance Technical Services Inc. 32. 757 Labs 33. 757 Creative Space

The Madison was converted from a former hotel into an office building.

Taste Unlimited, a local food-shop chain, relocated to consolidate its corporate offices, catering kitchen and cooking school site on Hampton Boulevard right across the street from d’Egg’s West restaurant.

City of Norfolk 2011 Annual Report

23


Economic Indicators EMPLOYMENT Norfolk’s unemployment rate fell 0.1 percentage point in December 2010 to 8.5 percent from last year’s rate of 8.6 percent (not seasonally adjusted). This was the lowest unemployment rate in Norfolk since October 2009. The Hampton Roads economy added 7,100 jobs in December 2010 from the previous year (not seasonally adjusted). This is the sixth consecutive month of year-over-year job growth, which follows 30 consecutive months of job losses. Nationally, non-farm payroll employment increased by 36,000 in January 2011 (seasonally adjusted) and the unemployment rate fell 0.4 percentage point to 9 percent (seasonally adjusted) from 9.4 percent.

SALES TAX REVENUE Norfolk’s sales tax receipts in December 2010 increased slightly from December 2009 by 0.1 percent. Fiscal year-todate through December, Norfolk sales tax receipts declined by 1.9 percent (or approximately $278,800). The decline fiscal year-to-date is 0.8 percent after adjusting for the onetime impact of the state’s tax amnesty program last year. Norfolk’s sales tax receipts during the holiday shopping period (November—December) rose slightly by 0.2 percent for the first time since FY 2007, after adjusting for the onetime impact of the tax amnesty program last year.

REGIONAL AND NATIONAL HOUSING MARKET & BUILDING PERMITS In January 2011, the average sales price of homes sold in Norfolk declined 6.4 percent from the previous year. The average sales price of homes sold in Hampton Roads fell 3.6 percent. In Norfolk, the number of homes sold increased 8.8 percent in January from the same period last year. Homes sold in Hampton Roads increased 23.9 percent. The total number of housing units authorized by building permits in Norfolk from January to December 2010 fell 47.1 percent (307 units). Much of the decline was due to units permitted in new multifamily structures.

OTHER ECONOMIC INDICATORS The Hampton Roads economy is projected to grow 3.1 percent in 2011, according to the regional forecast of the Old Dominion University Economic Forecasting Project. The 2011 growth is projected to be near the trend growth of 3.2 percent and follows the 2.6 percent growth in 2010 and 0.7 percent decline in 2009. The national economy grew 2.8 percent in 2010, after declining 2.6 percent in 2009. Growth continued to accelerate in the fourth quarter of 2010, growing by 2.8 percent, which followed a 2.6 percent growth in the third quarter and a 1.7 percent growth in the second quarter.

Last Update: February 25, 2011, Norfolk Office of Budget and Management

Norfolk Connects With Young Professionals Targeting young professionals is particularly important for a city with a large military presence and university students to capture and encourage them to stay in our community. Marketing to these groups should effectively use these seven indexes identified by Next Generation Consulting: • Vitality • Social Capital • Earning • Cost of Lifestyle • Learning • After Hours • Around Town As the chart indicates, almost one-third of Norfolk’s population is between 20 and 34. Yet, many of these highly trained professionals leave the area, which is known as “Brain Drain.” Organizations throughout the City and region are targeting young professionals as members. The Greater Norfolk Corporation has a task force studying ways to reverse this with its initiatives for “Brain Gain.”

24

City of Norfolk 2011 Annual Report

Norfolk Population

Aged 20 to 44 Age

Estimate

Percent of Total Population

20 to 34

68,979

29.6%

35 to 44

27,130

11.6%

Total

96,109

41.2%

Source: U.S. Bureau of the Census, 2009 American Community Survey 1-Year Estimates. Percentages are based on a citywide population estimate of 233,333.


A Sampling:

Sampling of Young Entrepreneurial Businesses in Norfolk O’Connor Brewery Sabrosa Foods Green Build It Grow Interactive AltDaily.com Green Alternatives O’Baby Organix Corporate Athletic Management Ellenburg & Shaffer Glass Art Studio We Are Titans

A Message to Young, Talented Workers. This is a great time to connect with Norfolk. Live an affordable, urban lifestyle…a healthy lifestyle where others come to vacation. Norfolk is surrounded by beautiful river waterfronts, the Chesapeake Bay and the Atlantic Ocean. It is the cultural, educational, business and medical center of Hampton Roads. The City hosts the world’s largest Naval base and the region’s international airport and is one of the busiest international ports on the East Coast. The region is one of the most stable in the country, and the job market is strong. There are over 96,000 college students in the region. Norfolk was ranked in 2010 as No. 2 in the nation for economic performance and in the top quarter of regions worldwide by Brookings Institution.

Norfolk Zombies Gain National Fame –

Creative Class Comes Out at Night Organized by “head Zombie” Whitney Metzger and enjoyed by thousands from across the region, this exuberant event made national news. Photos by John Cachero Photography.

City of Norfolk 2011 Annual Report

25


PROFILE

Norfolk Profile POPULATION

N

orfolk’s economy is on the rebound. 2010 census figures show Norfolks’s population has grown by 8,400 persons to 242,800. That’s great news. Crime continues a downward trend. New and existing neighborhoods are benefiting from long-term investments in their preservation and revitalization. And while some areas have proven more stubborn than others, we are committed to their renewal. A December 2010 report from the Bureau of Economic Analysis shows that in 2009 compensation-per-job grew in Norfolk by 4.6%. This is significantly greater than the 1.2% growth nationwide and the best in Hampton Roads. It confirms our position as the region’s center for business, finance, education, medicine and culture. It is also worth pointing out that the average compensation-per-job in Norfolk for 2009 – that is wages, salary and benefits – amounted to $70,397. . . . better than the Virginia Beach average compensation-per-job of $52,232. Total compensation for workers in Norfolk was $13.9 billion, followed in the region by Virginia Beach at $10.4 billion. “We can all take pride in these numbers — the best-paying jobs in the region are in Norfolk,” says Mayor Paul D. Fraim.

Budget The recession and slow recovery have noticeably affected State and City budgets here and across the country. In FY 2007 only one state had a budget deficit. In FY General Fund Approved Budget 2010, 48 states had budget (in millio n $ ) deficits. For two years in a row $ 900 $ 8 2 4 .9 $ 7 8 5 .6 $ 7 9 5 .8 $ 8 2 7 .3 Norfolk spent less money in its $ 800 $ 7 2 6 .4 $ 7 6 6 .7 $ 7 0 0 .6 $ 700 budget than the year before. In $ 6 3 2 .0 $ 6 5 6 .3 $ 600 FY 2011, the operating budget $ 500 was 5% less than the year $ 400 before, the lowest since FY $ 300 2007. $ 200 Revenues continue to fall $ 100 $0 short of expenditure demands. F Y 2003 F Y 2004 F Y 2005 F Y 2006 F Y 2007 F Y 2008 F Y 2009 F Y 2010 F Y 2011 The City receives revenues from property taxes, other local taxes and other local revenue from the state and from the federal government. In spite of last year’s very difficult budget, Norfolk was the only city in the region to significantly increase its local contribution to public schools – by $3.5 million. And the City has not stepped back from its commitment to keep upgrading the city’s infrastructure. The FY 2011 capital improvement budget included $20 million for school construction. It also included $46.5 million for water utility projects, $17 million for wastewater utility improvements and $14.5 million for transportation projects. These are investments that directly benefit City neighborhoods.

26

City of Norfolk 2011 Annual Report


General Fund Revenue— Where does the money come from?

General Property Taxes

Other Local Taxes

Revenue from the Commonwealth

32.0¢

18.8¢

37.9¢

Federal Aid

0.7¢ Other Sources & Transfers

2.6¢ Other Local Revenue

8.0¢ “This will be the toughest Norfolk city budget in anyone’s memory,” said Mayor Fraim. “Cities feel the impact of a recession long after a recovery has begun.“ This year’s budget drivers include declining state and local revenues: real estate assessments (overall) fell 3.1%, the first decline since 1995, and revenue received from the Commonwealth was the lowest since FY 2005. The FY 2012 process has included a series of community outreach programs, including meetings with city employees and with different community groups.

Consumer Expenditure

Summary Report

Consumer Expenditure Totals (Average Household Annual Expenditures) Spring 2010 Estimate Total Households ........................................................85,357 Total Avg Household Expenditure ................................$47,921 Total Avg Retail Expenditure.......................................$20,461

Consumer Expenditure Detail (Average Household Annual Expenditures) Spring 2010 Estimate Airline Fares...............................................$341.26 Alcoholic Beverages.....................................$557.68 Alimony & Child Support .............................$243.45 Apparel ..................................................$2,295.00 Apparel Services & Acces.............................$349.07 Audio Equipment ..........................................$81.70 Babysitting & Elderly Care ...........................$387.37 Books .........................................................$57.79 Books & Supplies.......................................$153.53 Boys Apparel..............................................$110.92 Cellular Phone Service.................................$395.06 Cigarettes ..................................................$304.52 Computer Hardware....................................$325.43 Computer Information Svcs..........................$159.42 Computer Software.......................................$25.32 Contributions...........................................$1,680.28 Coolant & Other Fluids....................................$7.49 Cosmetics & Perfume....................................$99.05 Deodorants & Other Pers Care........................$27.54 Education ...............................................$1,106.81 Electricity................................................$1,286.61 Entertainment .........................................$2,646.83 Fees & Admissions .....................................$652.10 Finance Chgs Exc Mort & Veh ......................$529.05 Floor Coverings.............................................$66.48 Food & Beverages...................................$7,476.55 Food At Home.........................................$3,971.39 Food Away From Home............................$2,947.48 Footwear...................................................$380.31 Fuel Oil & Other Fuels.................................$126.85 Funeral & Cemetery......................................$87.80

% of Total 0.7% 1.2% 0.5% 4.8% 0.7% 0.2% 0.8% 0.1% 0.3% 0.2% 0.8% 0.6% 0.7% 0.3% 0.1% 3.5% 0.0% 0.2% 0.1% 2.3% 2.7% 5.5% 1.4% 1.1% 0.1% 15.6% 8.3% 6.2% 0.8% 0.3% 0.2%

Furniture....................................................$549.77 Gasoline & Oil.........................................$2,176.24 Gifts.......................................................$1,215.18 Girls Apparel...............................................$149.84 Hair Care.....................................................$54.68 Hard Surface Flooring....................................$24.27 Health Care.............................................$3,033.71 Health Care Insurance ..............................$1,467.38 Health Care Services ...................................$736.95 Health Care Supplies & Equip.......................$829.38 Household Services.....................................$294.56 Household Supplies.....................................$717.92 Household Textiles ......................................$147.40 Housewares & Small App.........................$1,046.40 Indoor Plants & Fresh Flowers........................$67.58 Infants Apparel...........................................$102.03 Jewelry .....................................................$138.63 Legal & Accounting.......................................$97.67 Magazines...................................................$32.39 Major Appliances ........................................$239.22 Mass Transit.................................................$91.47 Men’s Apparel ............................................$436.85 Mortgage Interest....................................$3,587.17 Natural Gas................................................$484.19 New Car Purchased..................................$1,093.97 New Truck Purchased ...............................$1,292.89 New Vehicle Purchase ..............................$2,386.86 Newspapers .................................................$67.54 Oral Hygiene Products ...................................$25.27 Other Lodging ............................................$519.81 Other Miscellaneous Expenses......................$101.88 Other Repairs & Maint ................................$139.16 Other Tobacco Products..................................$33.92

1.1% 4.5% 2.5% 0.3% 0.1% 0.1% 6.3% 3.1% 1.5% 1.7% 0.6% 1.5% 0.3% 2.2% 0.1% 0.2% 0.3% 0.2% 0.1% 0.5% 0.2% 0.9% 7.5% 1.0% 2.3% 2.7% 5.0% 0.1% 0.1% 1.1% 0.2% 0.3% 0.1%

Other Transportation Costs ...........................$528.50 Other Utilities.............................................$397.91 Paint & Wallpaper ........................................$61.84 Personal Care Products ................................$163.59 Personal Care Services ................................$470.04 Personal Insurance......................................$469.83 Pet Supplies & Svcs....................................$261.57 Photographic Equip & Supplies.....................$117.52 Plumbing & Heating .....................................$54.25 Property Taxes.........................................$1,526.97 Public Transportation ...................................$530.12 Records/Tapes/CD Purchases ......................$131.93 Recreational Equip & Supplies...................$1,048.26 Rental Costs............................................$2,313.43 Roofing & Siding..........................................$74.83 Satellite Dishes.............................................$10.25 Shaving Needs .............................................$11.73 Shelter ...................................................$9,191.23 Telephone Svc Excl Cell ...............................$773.88 Televisions .................................................$119.16 Transportation .........................................$9,608.73 Tuition.......................................................$953.28 Used Car Purchase......................................$857.14 Used Truck Purchase ...................................$743.71 Used Vehicle Purchase..............................$1,600.85 VCRs & Related Equipment............................$49.58 Vehicle Insurance.....................................$1,103.72 Vehicle Repair ............................................$749.48 Vehicle Repair & Maintenance......................$756.97 Video & Audio Equipment............................$946.47 Video Game Hardware & Software.................$30.78 Watches ......................................................$25.87 Women’s Apparel .......................................$765.98

1.1% 0.8% 0.1% 0.3% 1.0% 1.0% 0.5% 0.2% 0.1% 3.2% 1.1% 0.3% 2.2% 4.8% 0.2% 0.0% 0.0% 19.2% 1.6% 0.2% 20.1% 2.0% 1.8% 1.6% 3.3% 0.1% 2.3% 1.6% 1.6% 2.0% 0.1% 0.1% 1.6%

Source: Experian/Applied Geographic Solutions

City of Norfolk 2011 Annual Report

27


Demographic Profile For Norfolk And The Hampton Roads Region

Profile

POPULATION ESTIMATES, PROJECTIONS AND CHANGE POPULATION 2010 Census 2000 Census Population Change 2000 to 2010 2004 2005 2006 2007 2008 2009

Weldon Weldon Weldon Weldon Weldon Weldon

Cooper Cooper Cooper Cooper Cooper Cooper

Center Center Center Center Center Center

(UVA) (UVA) (UVA) (UVA) (UVA) (UVA)

final final final final final final

estimate estimate estimate estimate estimate estimate

Norfolk

Region

242,803 234,403 3.6%

1,648,136 1,558,727 5.7%

238,650 239,396 239,355 241,941 242,983 243,957

1,608,824 1,619,087 1,623,965 1,628,891 1,639,012 1,643,844

Source: 2000 and 2010 Census, and Weldon Cooper Center for Public Service at the University of Virginia

Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA). The MSA includes Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Hampton, Newport News, Poquoson, Williamsburg, James City County, York County, Gloucester, Mathews County, Surry County, and Isle of Wight County, Virginia; and Currituck County, North Carolina. Weldon Cooper population estimates for 2000 through 2009 were revised on February 14, 2011.

POPULATION BY RACE AND ETHNICITY, CENSUS 2010 Norfolk TOTAL POPULATION Population of one race White Black American Indian and Alaska Native Asian Native Hawaiian or other Pacific Islander Some other race alone Population of two or more races Hispanic

Region

242,803 233,978 114,304 104,672 1,200 7,999 396 5,407 8,825

100.0% 96.4% 47.1% 43.1% 0.5% 3.3% 0.2% 2.2% 3.6%

1,648,136 1,591,184 975,814 521,048 6,721 57,869 2,053 27,679 56,952

96.5% 59.2% 31.6% 0.4% 3.5% 0.1% 1.7% 3.5%

16,144

6.6%

88,863

5.4%

Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

POPULATION BY AGE, AND GENDER, 2009 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES, U.S. CENSUS BUREAU Norfolk TOTAL POPULATION Male Female

Region

233,333 117,850 115,483

1,675,792 48.5% 47.6%

819,723 856,069

49.7% 51.9%

Under 5 years 5 to 9 years 10 to 14 years 15 to 19 years 20 to 24 years 25 to 34 years 35 to 44 years 45 to 54 years 55 to 59 years 60 to 64 years 65 to 74 years 75 to 84 years 85 years and over

18,916 14,741 12,818 19,594 31,647 37,332 27,130 27,075 11,433 9,501 11,475 8,286 3,385

7.8% 6.1% 5.3% 8.1% 13.0% 15.4% 11.2% 11.2% 4.7% 3.9% 4.7% 3.4% 1.4%

116,020 108,742 108,756 133,908 141,217 235,522 219,413 241,986 93,158 83,234 106,783 64,610 22,443

7.0% 6.6% 6.6% 8.1% 8.6% 14.3% 13.3% 14.7% 5.7% 5.1% 6.5% 3.9% 1.4%

Under 18 years 18 years and over 65 years and over Median age

64,155 178,648 23,146

26.4% 73.6% 9.5% 29.4

376,277 1,271,859 193,836

22.8% 77.2% 11.8% 34.7

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

28

City of Norfolk 2011 Annual Report


HOUSEHOLD TYPE AND RELATIONSHIP, 2009 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES, U.S. CENSUS BUREAU Norfolk 233,333 221,980 11,353

96.1% 91.4% 4.7%

Region 1,675,792 1,625,577 50,215

101.7% 98.6% 3.0%

Households Families Married couple families With own children under 18 Female headed household, no husband With own children under 18

85,060 49,423 28,790 11,524 14,713 8,811

100.0% 58.1% 33.8% 13.5% 17.3% 10.4%

626,620 419,871 295,344 124,424 94,892 56,782

100.0% 67.0% 47.1% 19.9% 15.1% 9.1%

Households with individuals under 18 Households with individuals 65 years and over Single person households

27,831 16,031 27,633

32.7% 18.8% 32.5%

220,819 139,132 167,266

35.2% 22.2% 26.7%

TOTAL POPULATION Persons living in households Living in group quarters

Average household size Average family size

2.61 3.37

2.59 3.15

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

EDUCATIONAL ATTAINMENT, 2009 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES, U.S. CENSUS BUREAU Persons 25 years and over High school graduate (or higher) Bachelor’s degree (or higher) Graduate degree

Norfolk 135,617 114,556 31,511 13,263

100.0% 84.5% 23.2% 9.8%

Region 1,067,149 954,375 290,112 107,241

100.0% 89.4% 27.2% 10.0%

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

CURRENT INCOME ESTIMATES, BEA 2000-2008 Per Per Per Per Per Per Per Per Per

Capita Capita Capita Capita Capita Capita Capita Capita Capita

Income Income Income Income Income Income Income Income Income

2000 2001 2002 2003 2004 2005 2006 2007 2008

Norfolk $23,472 $25,542 $26,149 $27,719 $29,154 $31,159 $33,239 $34,873 $36,065

Region $26,762 $28,524 $29,505 $31,053 $32,464 $34,107 $36,319 $38,135 $39,300

Source: Bureau of Economic Analysis.

City of Norfolk 2011 Annual Report

29


Profile INCOME AND POVERTY STATUS, 2009 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES, U.S. CENSUS BUREAU Norfolk HOUSEHOLDS WITH INCOME AND BENEFITS in 2009: Less than $10,000 $10,000 to $14,999 $15,000 to $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more Median household income Median family income Per capita income LIVING BELOW THE POVERTY LEVEL Persons Related children under 18 years Persons 65 years and over Families With related children under 18 years Female-headed households With related children under 18 years

Region

85,060 7,964 4,908 11,629 10,381 13,162 16,077 8,686 7,036 2,952 2,265 $42,741 $52,248 $23,791

100.0% 9.4% 5.8% 13.7% 12.2% 15.5% 18.9% 10.2% 8.3% 3.5% 2.7%

626,620 37,728 26,130 58,175 64,102 96,048 133,757 83,848 82,913 23,832 20,087 $55,209 $64,629 $26,929

100.0% 6.0% 4.2% 9.3% 10.2% 15.3% 21.3% 13.4% 13.2% 3.8% 3.2%

36,578 14,504 2,354 6,474 6,016 4,772 4,637

16.5% 26.9% 10.6% 13.1% 21.8% 32.4% 40.0%

167,507 61,245 84,984 32,836 4,292 23,797 22,219

10.3% 15.5% 6.7% 7.8% 13.2% 25.1% 33.2%

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

RESIDENT LABOR FORCE, 2009 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES, U.S. CENSUS BUREAU EMPLOYED PERSONS 16 AND UP Managerial/professional Sales and office Service Agricultural/fishing Production/transportation Construction/maintenance Armed Forces

Norfolk 118,776 31,445 27,621 21,586 298 12,361 9,164 16,301

100.0% 26.5% 23.3% 18.2% 0.3% 10.4% 7.7% 13.7%

Region 848,584 273,639 197,207 136,470 2,744 84,447 75,118 78,959

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).

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City of Norfolk 2011 Annual Report

100.0% 32.2% 23.2% 16.1% 0.3% 10.0% 8.9% 9.3%


FULL AND PART-TIME EMPLOYEES BY INDUSTRY BY PLACE OF WORK, 2007 and 2008 TOTAL JOBS Construction Manufacturing Wholesale Trade Retail Trade Transportation/Warehousing Information Finance and Insurance Real Estate Professional/Technical Services Management of Companies Administrative and Waste Services Educational Services Health Care and Social Assistance Arts, Entertainment and Recreation Accommodation/Food Service Other Services Federal Civilian Military State government Local government

Norfolk 2008 223,550 7,635 7,090 (D) 14,214 9,922 3,641 7,968 5,863 11,316 2,616 9,101 4,664 22,063 2,485 10,954 6,829 14,530 55,267 7,336 14,220

Norfolk 2007 224,610 7,861 7,919 (D) 14,714 9,601 3,827 7,737 5,574 10,784 2,524 8,781 4,517 21,414 2,434 11,105 6,829 13,197 58,250 7,286 14,029

Region 2008 1,046,118 62672 58,148 (D) 108,445 (D) 16,291 35,216 (D) 65,875 9,557 60,569 17,629 87,339 (D) (D) 49,752 47,307 104,414 (D) (D)

Region 2007 1,042,066 61,543 56,484 (D) 111,414 (D) 17,511 34,616 48,264 63,725 8,803 57,235 16,940 83,861 (D) (D) 46,968 46,489 106,300 (D) 78,497

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA). (D) - not shown to avoid disclosure of confidential information, but the estimates for this item are included in the totals Source: U.S. Department of Commerce, Bureau of Economic Analysis

LABOR FORCE AND EMPLOYMENT, BY PLACE OF RESIDENCE, Annual 2009 Civilian Labor Force Employment Unemployment Unemployment Rate

Norfolk 101,847 93,314 8,533 8.4%

Region 829,205 772,667 56,538 6.8%

Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC MSA. Source: Virginia Employment Commission

CIVILIAN EMPLOYMENT BY PLACE OF EMPLOYMENT, 2nd Quarter 2010 AVERAGE CIVILIAN EMPLOYMENT Average Establishments Average Weekly Wage

Norfolk 136,739 5,648 $873

Region 707,580 38,370 $766

Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport News, VA-NC MSA. Source: Virginia Employment Commission, Labor Market Statistics, Covered Employment and Wages Program

July 1, 2010 ASSESSMENT DATA BY TAX STATUS Value $29,010,171,500 $18,474,654,400 $10,535,517,100

TOTAL ASSESSED VALUE Taxable assessed value Nontaxable assessed value

Percent 100.0% 63.7% 36.3%

JULY 1, 2010 ASSESSMENTS BY PROPERTY CLASS CLASS Residential Condominiums Apartments General Commercial Hotels/Motels Office Buildings Industrial/Manufacturing Vacant Land Total

# Parcels 52,184 4,533 952 2,393 44 333 437 7,233 68,109

%Total ParcelsAssessed Value (Millions) % Total Value 76.6% $11,432 61.9% 6.7% $1,122 6.1% 1.4% $1,413 7.6% 3.5% $2,244 12.1% 0.1% $337 1.8% 0.5% $964 5.2% 0.6% $570 3.1% 10.6% $394 2.1% 100.0% $18,476 100.0%

Source: Norfolk Office of the Real Estate Assessor, October 2010.

City of Norfolk 2011 Annual Report

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Profile

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City of Norfolk 2011 Annual Report

2010 CENSUS TRACTS Census Tract 1 2.01 2.02 3 4 5 6 7 8 9.01 9.02 11 12 13 14 15 16 17 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35.01 36 37 38 40.01 40.02 41 42 43 44 45 46 47 48 49 50 51 55 56.01 56.02 57.01 57.02 58 59.01 59.02 59.03 60 61 62

Ocean View Ocean View, Cottage Line Ocean View, Bayview Ocean View, Pinewell Willoughby Pamlico Northside Oceanair Merrimac Park, Commodore Park Naval Base Naval Base Glenwood Park Lochaven, Meadowbrook Sussex Suburban Acres Wards Corner, Colony Point Titustown Talbot Park Roland Park Lakewood Cromwell Farms, Riverpoint, Belvedere Larchmont Edgewater Lambert’s Point, ODU Highland Park, ODU Village Park Place (West), Kensington Colonial Place, Riverview Park Place (East), Villa Heights Lafayette, Winona Fairmount Park Shoop Park Area Ballentine Place Lindenwood, Barraud Park, Cottage Heights Huntersville East Ghent (North) East Ghent West Ghent Ghent Square Ghent Young Terrace Calvert Square Brambleton (North), Moton Circle, Bruce’s Park Broad Creek Middle Towne Arch, Stonebridge Crossing Chesterfield Heights, Grandy Village Brambleton (South), NSU Tidewater Gardens Downtown, Freemason Berkley Campostella Heights, Diggs Town, Oakleaf Forest Monticello Village, Oakdale Farms, Denby Park Bayview Bayview (South) Oakdale Farms, Denby Park, Chesapeake Gardens Sewells Gardens, Coronado Oakwood, Oakmont North Norview, Shadywood East Norvella Heights Fox Hall Norview, Five Points Estabrook, Coleman Place River Oaks, Fox Hall

Population 2,356 2,742 3,869 2,985 3,241 3,181 4,327 2,864 2,075 5,472 22,820 2,593 3,490 2,378 2,470 1,995 1,678 2,246 1,320 1,414 1,905 2,028 3,461 4,748 3,835 2,900 4,151 3,973 1,934 3,116 2,642 2,651 2,068 3,419 1,357 2,166 2,786 1,037 3,097 2,029 1,744 3,499 1,460 1,374 2,193 2,768 1,402 3,930 3,271 4,522 2,855 3,996 3,397 4,663 2,602 4,591 4,678 3,907 1,623 3,578 7,740 3,305

Housing Units 1,289 1,477 1,666 1,698 2,149 1,479 1,862 1,258 959 1,058 469 1,326 1,802 1,252 1,372 957 812 1,309 541 687 851 857 1,322 887 903 1,209 2,117 1,645 860 1,311 1,089 1,057 899 1,350 896 1,347 1,321 562 1,974 772 655 1,551 593 574 802 185 464 2,050 1,264 1,610 1,219 1,675 1,399 2,099 1,113 1,930 1,941 1,675 672 1,489 3,133 1,312


Norfolk, Virginia Census Tract Map

64 65.01 65.02 66.01 66.02 66.03 66.04 66.05 66.06 66.07 68 69.01 69.02 70.01 70.02 9801 9802 9803 Total

Ingleside, Norfolk Square East Ocean View East Ocean View, East Beach Bel Aire, Village at Whitehurst Farms Roosevelt Gardens, Tarralton, Wedgewood North Camellia Acres Shore Drive, Camellia Gardens Camellia Shores, Saratoga, The Gardens Larrymore Lawns, Meadowbrook Forest Bromley, Azalea Acres, Glengariff Hollywood Homes, Maple Hall Janaf, Military Circle, Glenrock, Newtown South River Forest Shores, Easton Forest, Pleasant Point Crown Point, Raby Road Poplar Halls, Elizabeth Park Lambert’s Point Coal Piers Norfolk Industrial Park Airport, Lake Wright Total

3,277 2,692 2,579 723 2,441 2,400 1,892 2,672 4,177 3,030 1,765 3,384 2,734 1,555 3,559 0 5 1 242,803

1,399 1,555 1,362 279 1,004 976 886 1,190 1,882 1,152 681 1,410 1,090 574 1,517 0 4 1 95,018 City of Norfolk 2011 Annual Report

33


Education

Colleges & Universities

N

orfolk’s colleges and universities are a vital part of its educational system and economy. They continue to make important contributions in both areas. Big Blue, the mascot for Old Dominion Monarchs, won the Capital One Mascot Challenge, a national competition held annually since 2002. The announcement was made on ESPN during the Capital One Bowl in Orlando. The winner is selected by voting on Capital One’s website.

Old Dominion University’s Visionary Development of Innovation Research Park ODU is diversifying the economy from another direction. Located in University Village, Innovation Research Park now has two 100,000-square-foot buildings (room for three more). The businesses at IRP are exactly the kinds of businesses that reflect the new economy: they constitute an emerging market segment, they attract bright young people, and they pay good salaries.

Mascot of the Year!

ODU Launches Business Gateway Business Gateway at IRP Noting the university’s commitment to transform the way higher education interacts with businesses and become the “go to” place for solutions in the Commonwealth, Old Dominion launched the ODU Business Gateway, a business-friendly entry point to the intellectual capital, innovative technologies and world-class infrastructure which includes wet labs and LEAN programming. The mission of the ODU Business Gateway, unique in Virginia and one of only a handful in the country, is to provide companies large and small, not-for-profit organizations, military commands and entrepreneurs a dedicated resource to help solve business problems, expand capabilities and create new ventures. The facility offers services matched to market needs, including business and entrepreneurial consulting and services, advanced manufacturing and technology solutions, training and professional development, veterans business outreach; and procurement assistance. ODU recently reached a milestone when a national research foundation reclassified the school as primarily residential on the strength of 3,000 units of student housing added since 2005. This includes The District, an apartment complex housing nearly 1,000 students. Owned by ODU’s Real Estate Foundation, this $53 million development generates nearly $600,000 in tax revenue for the City.

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City of Norfolk 2011 Annual Report


IRP tenants include LifeNet Health – a global leader in regenerative health; the U.S. headquarters of the MASA Group – a developer of software products focusing on simulation and gaming for defense, security, corporate and entertainment markets; ipConfigure – a leading video surveillance company founded in Houston by ODU graduate Chris Uiterwuk, who moved the company to Norfolk last year to take advantage of ODU’s resources and Norfolk’s ideal location on the East Coast. Recent estimates state that ODU exerts a $1 billion economic impact in Hampton Roads. ODU’s longterm goal is to become an economic development leader for the region through research and building on such assets as its Modeling and Simulation Center and Innovation Research Park.

Norfolk State University celebrating 75 Years Norfolk State University’s campus will gain two buildings later this year when construction is completed on a student center and the Lyman Beecher Brooks Library.

A Forum for Historical Debate Norfolk State University hosted the second signature conference on the sesquicentennial of Virginia’s involvement in the Civil War. “Race, Slavery, and the Civil War: The Tough Stuff of American History” gathered many of the nation’s top Civil War historians. Led by acclaimed scholar James Horton, the conference was an unscripted, open dialogue to discuss the role of race and slavery in the Civil War. “Race, Slavery, and the Civil War: The Tough Stuff of American History” aimed to reposition society’s understanding about the Civil War and how it has been remembered by its diverse stakeholders by moving race and slavery to the forefront. More than 1,600 eminent scholars, historians, researchers, authors, experts and history buffs attended the Sesquicentennial Civil War Conference. Virginia Gov. Bob McDonnell made opening remarks at the conference.

Did You Know? Patent Awarded for Sensor Important to Semiconductor Industry Dr. Frances Williams, NSU associate professor of Engineering, along with her colleague Dr. Gary May of the Georgia Institute of Technology, was granted a patent for a micromachined acoustic sensor for monitoring electrochemical deposition. In the semiconductor industry, electroplating is used for the deposition of metal films for packaging interconnects as well as in the creation of magnetic devices. This patent presents a novel method for using an acoustic sensor to monitor the thickness of metal films deposited on semiconductor substrates in an electroplating bath. Real-time process monitoring allows for better control of the process and, thus, saves the semiconductor industry (and ultimately, consumers of electronic products) money.

City of Norfolk 2011 Annual Report

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Education

Norfolk State University Lyman Beecher Brooks Library

EVMS

The new library will be a three-story, 134,000-squarefoot structure. It will house 100 computers, an Internet café, individual and group study rooms, a multimedia project Lyman Beecher Brooks Library room, virtual conference room, a 24-hour study area, exercise equipment, the archives and African art gallery. Once the new library is occupied, the old library will be torn down to create a pedestrian mall between the new structure and the student center. The New Lyman Beecher Brooks Library is on schedule and will be completed in 2011.

Construction on Eastern Virginia Medical School’s new $80 million education and research building will be completed in 2011. It will pro-

New Student Services Building - Phase 2 A bridge connects the student services structure to the New Student Center, creating a one-stop shop for NSU students. The project continues to be on schedule for completion in 2011.

Norfolk State University School of Extended Learning Partners with U.S. NAVY NSU’s School of Extended Learning partnered with the U.S. Navy College Program Distance Learning Partnership to offer a bachelor’s degree in interdisciplinary studies in the NCPDLP program. The Navy’s distance learning program is vital in providing sailors with the best possible options for obtaining higher educational degrees wherever they may be assigned, and for obtaining a degree in interdisciplinary studies completely online. Norfolk State University is the only Historically Black Colleges and Universities to be accepted in this program.

A rendering of the EVMS education and research building as seen from Colley Avenue. vide much-needed research space and allow the school’s M.D. class to grow 30%, the physician’s assistants class to grow by 60% and help bridge a projected physician-patient gap. Governor McDonnell announced he will seek a State budget amendment to increase the medical school’s budget by $5 million starting next fiscal year. This will enable the school to hire additional faculty and researchers to serve a growing student body and positively impact both our health care and our economy.

A rendering of the EVMS education and research building at dusk as seen from Children's Lane.

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City of Norfolk 2011 Annual Report


Virginia Wesleyan College Draws Attention Virginia Wesleyan College is known for academic excellence, and last year The Princeton Review named it one of the best colleges in the Southeast. Additionally, the college’s chemistry program was one of 10 programs worldwide to receive HewlettPackard’s Innovators Award. This year Virginia Wesleyan celebrates its 50th anniversary, so congratulations to everyone in the community who has helped build it into an outstanding institution of higher learning.

Virginia Wesleyan College is named by The Princeton Review as “one of the best colleges in the Southeast.”

Tidewater Community College Norfolk Campus Enrollment Grows The 2010-11 academic year marks TCC’s 43rd year of service to South Hampton Roads and the 14th year for the Norfolk Campus in the heart of downtown. TCC served 45,331 students in 2008-09 – the 12th consecutive year of record enrollment. Last year, 14,377 students attended classes at the Norfolk Campus, a 14.4% increase over 2008-09 and a six-fold increase from 2,333 when it opened in 1997.

In 2009-10, TCC enrolled 8,053 employees through tailormade training partnerships with 1,375 local companies. TCC enrolled 1,012 students in apprenticeship-related instruction with 18 company sponsors. In addition, over 8,000 students received industry certifications.

The new Norfolk Campus Student Center is a five-story, 55,000-squarefoot facility, providing space for student social and extracurricular activities, including meeting rooms, offices for organizations and clubs, entertainment and fitness areas, food service, and child minding.

The 35th largest community college in the nation, TCC is among the 50 fastest-growing large two-year institutions in the United States. The college’s economic impact on the South Hampton Roads region approaches half a billion dollars annually; it generates some 3,100 jobs in the local economy. For each $1 in public support provided to it, TCC generates $3.54 in revenue for the region. TCC is ranked among the top five in technology delivery, and it has been nationally recognized for its work in incorporating the best of technological advances into the teaching and learning process. It also has been cited by the American Council on Education as one of eight “Promising Practices” colleges and universities in the country for its work in international education.

City of Norfolk 2011 Annual Report

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Education

Marge Stealy, Principal of Norview, was named Virginia’s High School Principal of the Year for 2010, and was runner-up for the national award. Appointed principal in 1992, she has insisted on academic rigor that has resulted in higher achievement scores and greater numbers of Norview seniors entering college.

Schools

The message is clear. More of Norfolk’s students need to graduate from high school, graduate on time and go on to college or another form of higher education. The benefit to individuals is obvious. Higher graduation rates benefit the City by improving its ability to grow and attract new businesses and to provide more and better paying jobs. It makes Norfolk a more desirable place to live and contributes to a lower crime rate. The City’s future rests in large part on the success of our public school system.

A New Team A new team is in place at Norfolk Public Schools, led by School Board Chair Reverend Dr. Kirk Houston, Vice Chair Karen Squires and Superintendent Rick Bentley. Dr. Bentley was appointed last August to lead our school system. He comes to us from El Paso, Texas, with 30 years of public education experience. The board and school administration will work together to lower the dropout rate, increase on-time graduation rates and achieve full State accreditation for all our schools. In keeping with education being a Norfolk invests $11,034 top priority, Norfolk invests $11,034 on on each pupil’s education. each pupil’s education. This exceeds the This exceeds the region’s region’s average. Even in a tough economy and with further State budget cuts, average. the City Council acknowledges the need to address aging facilities. Funding was included in this year’s capital improvement budget that will allow the City to push its building program forward. Norfolk Public Schools’ teachers, principals and administrators are dedicated professionals. They provide students with an education equal to the best anywhere. An outstanding example of the quality of leadership in our school system is Norview High School Principal Marge Stealy, Virginia’s High School Principal of the Year.

High School Athletics

Led by Coach Sandra Sawyer, the Lake Taylor High School girl’s basketball team won the State AAA Girl’s Basketball Championship. The Lady Titans are the only Norfolk Public Schools girls’ basketball team ever to win the state championship.

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City of Norfolk 2011 Annual Report

The Norfolk Christian High School girls’ basketball team brought home Virginia Independent Schools Division II state championships in 2009 and 2010. Also in 2010 the Norfolk Christian boys’ basketball and football teams won state championships.

A new Crossroads Elementary is under construction. It is the first environmentally green pre-K through 8th grade school in Norfolk. It is the first LEED-Certified school incorporating sustainable elements such as a vegetative roof and solar hot water system.


International

International Festevents 2012 marks the 200th anniversary of the War of 1812 – a conflict with Great Britain some call the second American Revolution. The downtown waterfront will host Virginia’s signature commemorative event – OpSail 2012. Norfolk has been selected as one of five cities to host OpSail 2012. OpSail and the U.S. Navy will bring tall ships, naval vessels and the Blue Scene from OpSail 2007 Angels flight demonstration team to each port city, beginning in New Orleans in May 2012 and ending in Boston Harbor on July 4, 2012. Norfolk and the Port of Hampton Roads will host the OpSail flotilla from June 6-11, 2012, in conjunction with Norfolk’s annual Harborfest celebration. Nearly 120 nations have been invited to participate. Organized by Festevents, this will be a nationally significant event. Last year, Festevents was one of only three U.S. events organizations selected to receive the first World Festival and Event City Award presented by the International World Festival and Event Association (IWFEA), bringing this global recognition to Norfolk.

Physicians for Peace: Strengthening Global Health Efforts Norfolk-based Physicians for Peace was founded in 1989, dedicated to the ideal that health care in the developing world can best be improved by providing training and education to health care professionals in those countries. When they send one volunteer medical professional overseas, that person trains many in-country peers, who will later heal thousands or tens of thousands of patients in the world’s most underserved populations. By focusing on long-term, sustainable, replicable medical education and training, teams of medical volunteers arrive in places where their teaching and healing skills are needed most. Volunteers include physicians, dentists, nurses, physical therapists, physician assistants and other health care professionals. Since its inception, Physicians for Peace has made hundreds of trips to Africa, Asia, the Caribbean, Central America, Eastern Europe, and the Middle East and beyond, changing the lives of countless thousands of people along the way. In early 2011, one year after a 7.0 earthquake devastated Haiti, ChildFund International, a Richmond, VA-based international child development nonprofit, awarded a $500,000 grant to Physicians for Peace to support Physicians for Peace’s work in Haiti, funding custom-fitted prosthetics, medical equipment, a summer camp for children and many additional efforts.

Norfolk NATO Festival In 2009, the Azalea Festival evolved into the Norfolk NATO Festival. Its goals include creating new friendships, providing a basis for cultural exchange, recognizing the military's role in maintaining peace in the world, and pursuing new lines of trade between Norfolk and the world. Norfolk NATO Festival is the longest continuously running Festival in the Hampton Roads region, and the only one of its kind in the United States which honors the NATO Alliance and its member nations.

ABOUT NATO Headquarters, Supreme Allied Commander Transformation (HQ SACT) is the only NATO command in North America and the only permanent NATO headquarters outside of Europe. During the 2002 Prague Summit, NATO’s military command structure was reorganized with a focus on becoming leaner and more efficient. One Strategic Command would be focused on NATO’s operations — Allied and the other would be focused on transforming NATO — Allied Command Transformation (ACT). ACT is NATO’s leading agent for change, driving, facilitating, and advocating continuous improvement of Alliance capabilities to maintain and enhance the military relevance and effectiveness of the Alliance. Reflecting NATO as a whole, ACT has a worldwide presence. As well as being co-located with United States Joint Forces Command in Norfolk, Virginia, there is an ACT command element located in Belgium. City of Norfolk 2011 Annual Report

39


International Norfolk Sister City Association: People to People Diplomacy

The Governor’s School for the Arts, Voices of Virginia performance, which was originally performed in Kitakyushu in 2009 in celebration of the Golden Anniversary, was performed this year in Norfolk’s Roper Theater.

1959 — Norfolk’s Sister City program began with the partnership of Moji, Japan (changed name to Kitakyushu in 1963). Additional Sister Cities followed: Wilhelmshaven, Germany (1976); Norfolk County, England (1986); Toulon, France (1989); Kaliningrad, Russia (1992); Halifax, Nova Scotia, Canada (2006); Cagayan de Oro, Philippines (2008); Kochi, India (2010); Tema, Ghana, Africa (2010)

December 1 was a momentous day for NSCA as Mayor Fraim and Mayor Ofosuware of Tema, Ghana, signed the formal Twinning resolution between the two cities, marking Tema as Norfolk’s ninth international partner.

NSCA participated in the NATOFest Festival at Town Park on May 1. The Norfolk Sister City Oktoberfest House in East Beach during Homearama.

Students in Kitakyushu

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City of Norfolk 2011 Annual Report

A NSCA delegation traveled to India for the ceremonial signing of the recognition of a formal Sister City relationship between Kochi and Norfolk.


Look very closely and you will spot the humans!

World’s Largest Mobile Marine Hoist Right Here in Norfolk In 2010, Colonna’s Shipyard Inc. completed a major expansion of the new West Yard Marine Travelift Facility which is home to the world’s largest mobile hoist, or “Marine Travelift.” The facility is situated on approximately 10 acres to accommodate the simultaneous repair of up to 15 vessels including tugs, barges, ferries, workboats and yachts. The world’s largest mobile hoist was built in the United States and weights 1,000 metric tons. The West Yard is designed as a rapid response facility providing immediate repair and a timely return to service. The Marine Travelift acquisition was partially enabled by a grant award from the Maritime Administration Assistance to Small Shipyards Program.

Did You Know? • Norfolk, Virginia, was ranked by fDi Magazine in its 2011-2012 “Americas Cities of the Future” survey. Norfolk received a “7th Overall” in the small cities category and “6th for FDI Strategy” in small cities category.

2010 Hampton Roads International Business Profle COUNTRY

# COMPANIES Austria 4 Canada 8 Denmark 8 France 12 Germany 35 Iceland 3 Italy 6 Japan 31 Netherlands 9 Sweden 12 Switzerland 6 United Kingdom 19 Other* 28 TOTAL

• The fDi Magazine is an English-language bi-monthly news and foreign direct investment publication owned by The Financial Times Business Group and a product of the London Financial Times.

% OF TOTAL 2% 4% 4% 7% 19% 2% 3% 17% 5% 7% 3% 10% 15%

181

*Other includes Australia, Belgium, Brazil, Chile, China, finland, Greece, Hong Kong, India, Israel, Liechtenstein, Norway, South Korea, Spain, Taiwan, Turkey Source: Hampton Roads Economic Development Alliance

City of Norfolk 2011 Annual Report

41


International

International Firms in Norfolk International Firms

Nationality

Type

Description

BAE Systems Norfolk Ship Repair (Norshipco)

United Kingdom

Manufacturing

Shipbuilding & repair; diesel engine reconditioning

Bauer Compressors Inc.

Germany

Manufacturing

Rotary screw & oil-free industrial breathing air compressors

CMA CGM America Inc.

France

Service

Logistics; shipping services; port operations; freight claims

Cooper Split Roller Bearing

United Kingdom

DAMCO USA (C.H.Powell Inc.)

Denmark

DB Schenker

Germany

Freight forwarders and custom house brokerage

DESMI

Denmark

Rotary gear pump environmental products

East Coast Container Trading LP

Germany

Manufacturing modular building units for the US special container market

Inchcape Shipping Service Inc.

United Kingdom

Service

Freight transportation arrangements & forwarding

Kuehne & Nagel Inc.

Switzerland

Service

International freight forwarding services

Lehigh Portland Cement Co.

Germany

Distribution

Cement, brick, stone & related products

Maersk Line Limited

Denmark

Service

Steamship line; military and commercial contract shipping; trucking

MASA Group Inc./ North America

France

Service

Cognitive artificial intelligence & optimization for logistics

Mediterranean Shipping Company (USA) Inc.

Switzerland

Service

Shipping line with regular carrier service

Mitsui OSK Lines America Inc.

Japan

Service

Steamship agency

OOCL (USA) Inc.

Hong Kong

Service

Shipping agency & freight brokerage

Panalpina Inc.

Switzerland

Service

International freight fowarding

RBC-Centura

Canada

Service

Banking and financial services

Samskip Inc.

Iceland

Service

Global transportation services; freight shipping

Titan America

Greece

Turkon America Inc.

Turkey

Service

Shipping line with regular carrier service

USB Financial

Switzerland

Service

Securities dealer and investment broker

Virginia Materials Inc. (An OPTA Minerals Company)

Canada

Manufacturing

Silica-free abrasive products for shipbuilding and bridge repair

Zim

American

Integrated

Shipping Services Israel Service Shipping company; freight transportation arrangements

Source: Hampton Roads Economic Development Alliance

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City of Norfolk 2011 Annual Report

Split roller bearings Service

Global freight transportation services and logistics

Aggregates, concrete blocks, pipe


Arts & Attractions

Arts & Attractions Public Art Norfolk City Council formally established the Public Arts Commission in October 2008. Since then, the program has produced 14 projects across the City including the Zoo, Norview Community Center, Town Point Park and Coleman Place Elementary. Future projects will be installed at light rail stations, the new MacArthur Square, Northside Skatepark and Crossroads Elementary School. Selected artists include world-renowned sculptors such Walter Hood as well as local artists.

Crowds at Norfolk Festevents

Installed Public Art Projects • Huge aluminum mural and gate at

Coleman Place Elementary School • Local artists and over 75 high

school students get practical hands-on public art experience while creating inventive art in city parking garages. At left: Life-size African elephant made of over 7,000 aluminum laser-cut butterflies at the Zoo named by its Seattle artist “All things within.” This sculpture signifies that the greatest of things are built by the smallest.

Seated figurative stone sculptures at Norview Community Center

Did You Know?

• Virginia Symphony Orchestra

• Norfolk State University

• Virginia Opera

• Festevents

• Virginia Children’s Chorus

• Norfolk Academy

Partnerships

• Todd Rosenlieb Dance

• Seven Venues

• Feldman Chamber Music Society and Tidewater Classical Guitar Society

• WHRO

The 2011 season includes partnerships with:

City of Norfolk 2011 Annual Report

43


Clay & Jay Barr Education Center

Arts & Attractions

Inside the Rehearsal Hall The Virginia Arts Festival opened the Clay Virginia Arts Festival and Jay Barr Education Center, a state-of-the-art facility that includes offices, rehearsal space, the Festival’s box office and a flexible space ideal for performances, receptions and rehearsals. Located near Scope and Chrysler Hall, the building is not only a beautiful addition to the City, but will also be a catalyst in bringing together the community and the arts. The Virginia Arts Festival Clay and Jay Barr Education Center will support student performances, school residencies, master classes and the Festival’s Rhythm Project, a music program for area youth. It will provide rehearsal space for artists from around the world as well as other arts organizations, such as the Virginia Symphony and the Governor’s School for the Arts.

Tourism/Economic Impact The 2010 Virginia International Tattoo drew an audience that was 50% out of region – the highest percentage in its history, and advance out-of-market sales for 2011 are ahead year-to-date, a leading indicator that tourism will increase again in 2011. Part of the original vision for the Festival was to increase tourism by adding a world-class cultural attraction. Relationships were formed with the Virginia Tourism Corp. and the Norfolk Convention & Visitors Bureau to attract out-oftown groups and visitors. This partnership has brought out-ofmarket visitors each spring and generates over $10 million annually in economic impact.

2011: Virginia Arts Festival • 50 Days of Events in 9 Cities from April 12 to June 20 • Breaking Barriers & Building Bridges: A Celebration of African-American Dance • Alvin Ailey American Dance Theater • Dance Theatre of Harlem Ensemble • Philadanco • The Virginia International Tattoo

Virginia Stage Company Virginia Stage Company continues to set a national example with continued growth of its season ticket base and 80% renewal rate for season subscribers. Virginia Stage Company remains committed to the American Soil project — a multi-year series of new stage productions about the Hampton Roads community which also tells stories that have a national resonance. Last season’s production, Alive and Well, went on to a subsequent production at The Old Globe Theatre in San Diego, CA, successfully spreading Hampton Roads’ stories – and good reputation – across the country. The world premiere of SCKBSTD – A New Musical by Bruce Hornsby was a huge success and received excellent reviews.

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City of Norfolk 2011 Annual Report


The Company has formalized a partnership with Old Dominion University and its CULTIVATE program which offers opportunities for ODU students to gain experience in theater and build a bridge between their academic studies and their future professional careers.

Norfolk Public Schools Arts Outreach

WHRO

Virginia Stage Company’s Education & Outreach Programs continue to bring a live theater experience to over 40,000 Hampton Roads students each year, including partnering with the Chrysler Museum to reach every fourth grader in Norfolk’s public schools and every fifth grader from Chesapeake’s public schools. The Virginia Arts Festival reaches every fifth grader. The Virginia Symphony reaches 63,000 students annually throughout the region. The Virginia Opera reaches every sixth grader in the region. And every one of those students, in every grade from K to 12, is touched every school day by the cutting-edge educational online products and services provided by WHRO.

WHRO celebrates its 50th anniversary in 2011. Since its founding in 1961 to support public education through classroom television, WHRO today serves Norfolk and Hampton Roads.

Virginia Symphony Orchestra The Virginia Symphony, now in its 91st season, celebrates JoAnn Falletta’s 20th anniversary as its music director. She has become our community’s own cultural treasure. The Virginia Symphony is ranked by the League of American Orchestras in the top 10 percent of professional symphony orchestras in the U.S. Each season the Symphony reaches 200,000 concertgoers performing in concert halls, schools and outdoor venues. The Symphony has produced three world premieres, gaining national recognition. This season the Symphony brought us the Virginia premiere of the Grammy-winning, “Best Classical Contemporary Composition” Percussion Concerto.

Virginia Opera Virginia Opera, the Commonwealth’s premier professional opera company, stages performances at Norfolk’s Harrison Opera House as well as in Richmond and Northern Virginia. Along with its mainstage season this year, the Opera presented its second annual Opera in the Park community event, coordinated with Festevents, providing a day of opera and Broadway to thousands of residents and visitors to Town Point Park. Virginia Opera’s new vision is to embrace and to inspire Norfolk’s communities. An example is the world premiere production of Rappahannock County, a new musical theatre piece co-commissioned and co-produced with Virginia Arts Festival, the Modlin Center for the Arts at the University of Richmond and The University of Texas.

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Arts & Attractions

Norfolk Arts Within Reach The Norfolk Arts Commission presents grantees free neighborhood performances through Arts Within Reach. Now in its 15th year, Arts Within Reach has engaged thousands of citizens in free, community arts experiences designed to introduce new audiences to local arts offerings and inspire them through dance, drama, music and more. Arts Within Reach continues to draw audiences of 50 to 100 and more for each program. In 2009-2010, 23 performances were presented at nearly a dozen venues, including recreation center stages, church vestibules and college theaters, for the enjoyment of nearly 3,000 audience members. Venues include the PrimePlus Norfolk Senior Center, The L. Douglas Wilder Performing Arts Center, The Pagoda Garden Teahouse and Gallery, Park Place Baptist Church, Ocean View Senior Center and St. Patrick Catholic School Theater.

The Academy of Music The Academy of Music, a community music school headquartered in Norfolk, has been chosen as the 2011 recipient of The Batten Endowment Challenge.The Batten Fund for the Academy of Music was established at the Hampton Roads Community Foundation with a gift of $1 million. This challenge gives The Academy a realistic opportunity to increase this endowment to a total of $2 million, since every dollar it raises over the next five years up to a total of $500,000 will be matched. Achievements include the scholarship program that provides individual lessons to Norfolk Public Schools students with Virginia Symphony musicians.

CHRYSLER MUSEUM:

Accomplishments for 2010 Over the past year the Chrysler Museum has been proud to: • Continue free general admission every day. • Welcome 160,000 visitors (up from the 10-year average of 130,000). • Announce the creation of the Chrysler Glass Studio, to open in the autumn of 2011. The Studio will offer daily glass blowing demonstrations and classes.

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City of Norfolk 2011 Annual Report

• Partner with over 65 regional businesses and corporations through their membership in the Museum’s Business Exhibition Council and the Business Consortium for Arts Support. • Present 16 special exhibitions including To Live Forever: Egyptian Treasures from the Brooklyn Museum, Women of the Chrysler: A 400-Year Celebration of the Arts, and a rarely seen painting by Johannes Vermeer. • Lend 42 works from the Museum collection to 40 museums in nine countries, sharing great treasures from Norfolk with other communities around the world.


SevenVenues

Did You Know?

2010

LOCATION

Event Attendance

Event Days

322,738

86

20,173

280

186,270

138

19,477

19

Center, at 401 E. Freemason Street, has now

393,860

82

been transformed into the new Police and Fire

Little Hall

3,632

63

Meeting Room

6,568

105

Museum for the City of Norfolk. In cooperation

35,850

54

0

0

8,819

305

155

3

Special Events

302,804

108

Wells Theatre

51,210

153

1,351,556

1,396

Scope Arena Attucks Theatre Chrysler Hall Exhibition Hall Harbor Park

Opera House Scope Plaza Selden Arcade Showcase

Subtotal

Police and Fire Museum What was formerly the Norfolk Welcome

with both Police and Fire Departments, this venue was completely renovated, outfitted with displays of police and fire exhibits from the past, present and future and opened to the public as another free attraction in 2010.

Special Events The Office of Special Events is processing an incredible number of requests for events that range from neighborhood block parties and weddings to marathons and “Zombie Parties.” This office not only serves as a clearing house for events that take place on City property but also as a mentor to people unfamiliar with staging events and City processes, working with them to see to it that events are safe and successful. Over 100 permits were processed in 2010.

Broadway Norfolk’s Broadway series continued to see the steady return and growth of patrons to Chrysler Hall. With the booking of Wicked in the 2009-2010 season, along with other popular shows such as The Color Purple and Legally Blonde, and with the Lion King returning to Norfolk this season, Broadway has definitely come back in a big way.

The Norfolk Police Department, established in 1797, is one of the oldest in the United States and has enjoyed an illustrious history of service, dedicated to documenting and preserving the history of NPD and those who have served the department.

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Arts & Attractions

The Virginia Zoo The Virginia Zoo, in partnership with the Virginia Aquarium, was host to the 2010 mid-year conference of the American Association of Zoos & Aquariums. Over 350 zoo and aquarium professionals took part in the week-long conference of workshops and lectures to better the lives of animals in captivity and to share professional expertise among the workforce of this unique industry. This was also one of the greatest opportunities to share the Zoo’s Asia expansion with industry leaders from around the country.

Animal Collection The Virginia Zoo continues to have success breeding the beautiful and endangered African forest antelope called the bongos. Six more births in the past year contribute significantly to the captive population. The Zoo’s herd has such genetic value to the worldwide population that they are trading them for Malayan tapir with the Zoo in Singapore. Asia, Trail of the Tiger – Exhibit construction is complete, and design and contract crews are finishing up their final punch lists in preparation for an April 2011 opening. This expansive area of more than eight large animal exhibits puts the Virginia Zoo solidly at the forefront as one of America’s best medium-sized zoos. In partnership with the Smithsonian National Zoo Conservation Biology Institute, the Virginia Zoo was selected among a handful of U.S. zoos to contribute to an elephant body condition scoring index for elephants held in captivity. This process of body condition investigation required that 3D body images be taken to assess and determine the physical parameters that define elephant physical health. The giant tortoise exhibit opened to grand acclaim during the summer of 2010. Five Aldabra tortoises ranging in weight from “Bubbles” at 12 pounds to “AJ” weighing in at 475 pounds greeted Zoo visitors in their kid-friendly exhibit.

Virginia Zoo Projects • 410,000 visitors, 25% increase in 2009 over 2008 • Zoo membership during the same period grew by 39 percent • 380 residents (animals) • Every $1 in capital investment in your zoo generates $2.90 in returns to the community. (Source: 2009 study by George Mason University) • The Zoo Train has generated more than $400,000 since it opened in 2008.

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City of Norfolk 2011 Annual Report


NORFOLK BOTANTICAL GARDEN New at the Norfolk Botanical Garden are 10 themed mazes, including the Community Maze, the largest of which features wildly creative panels designed by local artists, schools, organizations and businesses. Visitors will wind through the living sunflower and butterfly mazes and plot a course through the hay bale maze and other great mazes. The Virginia Standards of Learning will also be incorporated in activities designed specifically for the school fieldtrip programs. Activities will include arts and crafts, math games, GPS activities, orienteering (compass skills), horticulture activities and logical reasoning activities in the form of scavenger hunts and games. The maze exhibit runs June 18 through September 5, 2011, and is free with Garden admission. City of Norfolk 2011 Annual Report

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Neighborhoods

Neighborhoods East Beach

T

he City’s neighborhood revitalization efforts continue to receive widespread recognition. For the second time, East Beach hosted the Tidewater Builders Association’s Homearama. Over 75,000 people visited 11 featured homes, which were all sold and closed for an aggregate price of $6 million and an average sales price of over $600,000. East Beach home sales outpaced 2009 sales by nearly 25%. Coastal Living magazine again selected an East Beach home as its 2011 Coastal Living Idea Home, which was designed by nationally renowned architect Steve Mouzon to house multi generations of a family. The 2011 Coastal Living Idea Home was built to reflect the new economy, coming in at under 3,000 square feet and featuring space-saving ideas and efficient uses of areas.

East Beach Facts • East Beach contains 363 single-family lots and 21 multifamily lots, of which 85% are developed. • Average lot price to date: $147,121. Average home price to date: $733,507. Total lot sales to date: $46,645,000, representing nearly $230 million in home values, which represents $2,553,000 in annual tax revenue. • 230 single-family homes and 47 condominium units are completed. • 26 single-family homes started construction in 2010. • Approximately 14,000 square feet of retail/commercial space has been developed. • 2010 unit sales, average sales price, comparison to 2009: Year Lot Sales Home Sales 2009 12 28 2010 31 34

Kroc Center Progress is being made in raising private sector funds for the Salvation Army’s Kroc Center, a recreation and education facility to be built in the Broad Creek area. The Kroc Center has the potential to transform this important area of our city. An architect has been selected and construction is scheduled to begin in late 2011.

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Neighborhoods

NRHA Housing News

52

Norfolk Redevelopment and Housing Authority (NRHA) is poised to launch another phase in the Broad Creek revitalization this year with demolition of the 58-year-old Moton Circle apartment complex. This is a $44 million project funded by HUD that will bring a mixed-income, sustainable community to an area of the City that has already seen nearly $300 million invested there. NRHA will construct affordable rental units as well as affordable and market-rate homeownership residences on the 11-acre site.

NRHA serves approximately 6,300 households in the City of Norfolk through its ownership and management of assisted-rental properties as well as through administration of Housing Choice Vouchers.

Moton Circle

The waiting lists for assisted-rental properties and Housing Choice Vouchers were opened in 2010 for the first time since 2006. Total applications received this year were 12,306 (9,708 HCV and 2,328 for assisted-rental properties), compared to 4,000 in 2006.

HomeNet produced 65 new first-time homebuyers in FY 2010. This activity generated $8.4 million in mortgage loans and $9.8 million in residential sales for the City of Norfolk. HomeNet partnered with the Virginia Housing Development Authority to graduate 142 prospective clients from first-time buyer education classes. Some 152 clients are currently enrolled.

Under the American Recovery and Reinvestment Act, NRHA received $9.1 million from HUD for capital improvements at its assisted-rental properties. Funding has been allocated to road and site improvements at the 257-unit Oakleaf Forest community ($2.6 million) and window replacement at the 310-unit Calvert Square community ($513,000). The balance of the grant covers additional improvements at the Young Terrace, Partrea, Hunter Square and Bobbitt properties. NRHA was commended by the HUD Richmond office for obligating all funding in a timely manner.

NRHA is developing 14 EarthCraft townhomes along the south side of 26th Street at Hampton Boulevard. Site improvements consist of rebuilding and reconfiguring West 26th Street west of Hampton Boulevard including the intersection with Bowdens Ferry Road.

The Grandy Village Learning Center grand opening was held September 2010, showcasing stateof-the-art environmental design and wetlands reclamation, as well as aquatic education and recreation on the Elizabeth River. These efforts are breathing new life into a portion of the river largely written off as dead and expediting the Elizabeth River Project’s goal of making the river fishable and swimmable by 2020.

NRHA continues to acquire land parcels that will largely complete development of the Old Dominion University Village in 2011.

For FY 2010, NRHA provided residential rehab services to 144 Norfolk households for a total of $3.5 million.

City of Norfolk 2011 Annual Report


Norfolk Civic Leagues

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53


Real Estate Assessments By Property Class: Residential Condominiums Apartments General Commercial Hotels/Motels Office Buildings Industrial/Manufacturing Vacant land

Number of Parcels % of Total Parcels 52,184 76.6% 4,533 6.7% 952 1.4% 2,393 3.5% 44 0.1% 333 0.5% 437 0.6% 7,233 10.6% 68,109 100.0%

Assessed Value $11,431,665,400 $1,121,827,000 $1,412,853,000 $2,243,729,500 $337,416,000 $963,556,000 $569,569,700 $394,037,800 $18,474,654,400

% of Assessed Value 61.9% 6.1% 7.6% 12.1% 1.8% 5.2% 3.1% 2.1% 100.00%

Source: Norfolk Office of the Real Estate Assessor, Annual Report, FY 2010

Residences By Year Structure Built Classification Built 2000 or later Built 1990 to 1999 Built 1980 to 1989 Built 1970 to 1979 Built 1960 to 1969 Built 1950 to 1959 Built 1949 or earlier Total

Parcels 3,880 1,935 4,564 3,084 4,728 15,772 22,754 56,717

% of Total 6.8% 3.4% 8.0% 5.4% 8.3% 27.8% 40.1% 100.0%

Estimate 96,216 85,060 11,156

Percent 100.0% 88.4% 11.6%

38,452 46,608

45.2% 54.8%

Mean Value $348,600 $292,600 $239,600 $186,000 $217,500 $200,700 $209,700 $231,300

Source: Norfolk Office of the Real Estate Assessor, Annual Report, FY 2010

Housing Occupancy Classification Total Housing Units Occupied housing units Vacant housing units Owner-occupied Renter-occupied

Units In Structure Classification 1-unit, detached 1-unit, attached 2 units 3 or 4 units 5 to 9 units 10 to 19 units 20 or more units Mobile home Boat, RV, van, etc. Total housing units

Source: U. S. Census Bureau, 2009 American Community Survey

Value Of Owner-Occupied Housing Units Classification Less than $50,000 $50,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 to $299,999 $300,000 to $499,999 $500,000 to $999,999 $1,000,000 or more Total Units Median Value

Estimate 1,614 1,085 4,738 9,462 11,546 7,045 2,266 696 38,452 $215,100

Percent 4.2% 2.8% 12.3% 24.6% 30.0% 18.3% 5.9% 1.8% 100.0%

Estimate 47,824 5,604 7,976 6,223 10238 9,106 8,147 1039 59 96,216

Percent 49.7% 5.8% 8.3% 6.5% 10.6% 9.5% 8.5% 1.1% 0.1% 100.0%

Source: U. S. Census Bureau, 2009 American Community Survey

Source: U. S. Census Bureau, 2009 American Community Survey

Stable Housing Market Facts •

The City has successfully diversified its housing stock over the past decade with strategic housing initiatives.

Average days on market for all homes sold in Norfolk in calendar year 2010 fell to 87 days from 91 days in 2009.

The average sales price of all homes sold in Norfolk in calendar year 2010 was $195,800, 6.3% lower than the previous year.

First annual decline since calendar year 2005.

Foreclosure rate increased slightly in January 2011 to one in every 664 housing units (96,216) or 0.15%.

The average sales price of new homes sold in 2010 rose 2.6% to $317,300.

Overall home sales in calendar year 2010 were 6.7% (or 137 homes) lower than the previous year.

Foreclosure filings were reported on 144 properties during January 2011, an increase of 19 properties from January 2010.

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City of Norfolk 2011 Annual Report

Sources: Real Estate Information Network (REIN), compiled by the Office of Budget and Management; and the Norfolk Office of the Real Estate Assessor


Public Safety

Emergency Preparedness and Response

N

otable activity for the Norfolk Division of Emergency Management (NDEM), which provides services to the city and community to prepare an effective response to disasters, included the following in 2010: • First Responder Authentication Credential Program. In conjunction with the Regional Emergency Manager’s and the Governor’s Office of Commonwealth Preparedness, the City of Norfolk is coordinating a major initiative to use a smart identity card system for emergency personal responding to regional incidents. • Over 350 Norfolk residents are trained in Community Emergency Response Team (C.E.R.T.). These C.E.R.T. members, in an emergency, will more than likely be the first in their community on the scene until a city first responder arrives. The Norfolk C.E.R.T. organization grew last year with several classes held in the spring and fall. For the second straight year, Teen C.E.R.T. was taught to the students at Norfolk Public School Vo-Tech. This eight-module course was video taped to be shown on Norfolk’s channel 48.

The calls received (an estimated 759,000) in the Norfolk 911 Center are among the top five in terms of volume in the Commonwealth of Virginia. Approximately 295,000 result in dispatched calls.

• Norfolk Alert is a voluntary system for notifying citizens of the City of Norfolk regarding potential threats specific to Norfolk. Norfolk residents are able to receive real-time updates on potential emergency events through various media, such as telephone land-lines, cell phones, email, text messaging and Telecommunication Device for the Deaf.

Fire & Rescue • Emergency Medical Services implemented a process to allow medic units to transmit EKGs directly to hospitals. This process shortens the time it takes to treat patients in cardiac arrest and allows physicians to view EKGs before the medic unit arrives at the hospital. They have also purchased refrigerators for the medic units that will allow them to use cold saline on patients that suffer cardiac arrest, which helps with improving mental capacity after such events. • Developed partnership with HRT to provide Light Rail emergency preparedness training. The department has completed phase 1 and phase 2 of training and has taken part in exercises that simulate Light Rail emergencies. • Convenience Store Task Force, lead by Fire-Rescue, was instrumental in the discovery of a new designer drug (Spice). It was reclassified to a schedule 1 drug. • The Norfolk Police Department (NPD) partners with the community and law enforcement agencies from around the area in combating violent crime through a multi-faceted approach.

New apparatus purchased or delivered in 2010. Norfolk Fire and Rescue have added four engines, a 100-foot platform aerial ladder and two medic units.

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Public Safety

Community Outreach • Department outreach once again stressed working with the youth of our communities and with the growing Hispanic community in Norfolk. The NPD continued to reach out to the Hispanic community through its proactive Hispanic Community Police Officer program. The 2010 Third Annual Hispanic Soccer Tournament took place between members of the police department and a Hispanic community team. • The Police Athletic League (PAL) provides recreational activities for youth as an alternative to involvement in activities that could lead to criminal conduct or gang involvement. Badges for Baseball remained the largest single youth activity supported by the department.

Norfolk is currently experiencing a 15% drop in violent crime compared to the same reporting period last year. Violent Crime in Norfolk

2000 1800 1600 1400 1200 800 600 400 200 0

2008 2009

2010

Total Violent Crime

• NPD participated with the Commonwealth Attorney’s Office in Virginia Rules, a law-related education program which teaches youth in the city’s 18 recreation centers about Virginia laws. • The Child Safety Program is an effort established to attend public school functions and teach children important crime prevention topics such as “Stranger Danger” and “Gangs are Not for You.” • The K-9 Corps continues to work toward fostering improved community relations with the public. • The Crime Prevention Unit and the Gang Suppression Unit gave 21 presentations in 2010 to youth and community groups throughout the City teaching about gangs and the police response to this issue. • Youth Academy program began over two years ago. Since its inception, hundreds of boys and girls have experienced rewarding connections with officers and gained valuable learning opportunities.

Crime Prevention Programs There are currently 58 active Neighborhood Watch Communities in the City of Norfolk. According to the National Crime Prevention Association, neighborhoods with an organized Neighborhood Watch program have seen a 16% reduction in crime. Business Watch, which mirrors the Neighborhood Watch Program, is also organized by the Crime Prevention Unit. Although this program is just in its first year, it has been successful and is growing rapidly with 110 formally active businesses participating. The Business Watch is very active along the Military Highway corridor.

• Grant Funding — The NPD continues to lead the region in Homeland Security efforts. In FY 2010, the NPD received in excess of $4 million in grant funding. • The Vice and Narcotics Division has continued to battle narcotics and human traffickers aggressively at all levels. Investigators have seized over $5 million worth of narcotics, over $200,000 worth of United States currency and over 70 firearms utilized in illegal activity. Additionally, they have made over 500 felony drug arrests and over 250 arrests for prostitution. • Facilities – The new 40,000-square-foot “state-of-the-art” 2nd Patrol Facility located within the Central Business Park will open in 2011, and will include the Traffic Unit and Homeland Security Division consisting of Harbor Patrol, Bomb Squad, and the Special Operations Team. The facility will have a fitness room and a community meeting room with capacity for 128 persons. This is the second City building to be certified by the Leadership in Energy & Environmental Design (LEED) for green building practices. Progress continues in the partnership effort between the NPD and the Old Dominion University Police Department in establishing a joint operations facility located near the campus.

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City of Norfolk 2011 Annual Report


Recreation, Parks & Open Spaces

Recreation, Parks & Open Spaces (RPOS)

The Northside Skate Plaza opened on October 2, 2010. Within the first two months of opening, over 3,500 skaters/bikers had utilized the Skate Plaza, and early passes had been issued to 635 Norfolk residents. The Sunday morning “beginner skater/biker only” sessions (9am-11am) have been very popular and younger skaters appreciate the “special” reserved time.

Lamberts Point Community Center opened February 10, 2010, and features a 25-foot indoor rock-climbing wall and an adventure room with a small rock wall and a low ropes course. Other amenities include a fitness room, computer lab, multipurpose room, gymnasium, art room, kitchen, rain garden and playground. This facility is the City’s first LEED Certified/Green building.

Did You Know? The City Information Technology Department is working with the Bureau of Cemeteries to develop a new Plot Finder program to increase public accessibility to accurate interment records and genealogy data. The Bureau has partnered with the Norfolk Public Library to assist in providing genealogy research information, and also with Dr. E. Curtis Alexander to support various West Point Cemetery ceremonies commemorating the AfroUnion Soldiers and Sailors interred who served during the Civil and Spanish American Wars. The Bureau responded to over 500 requests for genealogy information from April through October 2010.

Ingleside Gym — Plans are being developed to construct a new gymnasium with a full-size college/high school regulation 84-by-50-foot basketball court that connects to the existing wing of the school.

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Recreation, Parks & Open Spaces

Therapeutic Recreation Activities • The Therapeutic Recreation Center facility expansion at 180 East Evans Street has a construction budget of $400,000. The scope will include constructing a new multi-purpose room for programming, new restrooms, a computer lab, and increasing the on-site parking area for special needs clientele. • The Therapeutic Recreation Center, in collaboration with The Paul Street Gallery at the Visual Arts Center, hosted the Sixth Annual “Miracles in Art” Art Show. The event was held from May 27June 10, 2010, displaying works of art created by individuals with disabilities who are also participants in the art programs at the Therapeutic Recreation Center. • The Eighth Annual “Day for People with disABILITIES” was held at the Virginia Zoo and offered information to the public from service providers and organizations that support individuals with disabilities. Special features during the event included the Norfolk Public Safety Expo, hands-on activities with Discovery Carts and Animal Ambassadors from the Virginia Zoo, children’s activities and a moonwalk. Event attendance exceeded 2,800. • Thirty-three new programs were created at the Therapeutic Recreation Center. Some of the newly-created children and teen programs included Princess Tea Party, Mosaics, Cheerleading 101, Fun Functional Art and Boys’ Inside-Out Campout. Some of the newly-created adult programs were Healthy Eating in the Community, Cupcake Decorating, Triple R Ranch Retreats, Monsters on the Beach Outing, Hip Hop Fit, Breakfast and Bows (archery), Whale Watching Outing, Monday Night Football and Lion King on Broadway Outing. • A TRC Surf Clinic was held for children and teens with varying disabilities such as Autism and Fragile X Syndrome. They participated in a day of surfing with experienced surfers.

Aquatic Programs • This 21,000-square-foot indoor pool facility will include six competition-length swimming lanes, a zero-depth water entry area, a recreational spiral slide that extends outside the building then back inside, spectator seating directly on the pool deck, a 195-person capacity meeting room, and an off-pool deck classroom. • The Waterline Teens Program is a partnership of the Virginia Health and RPOS Departments. Over 3,500 Norfolk teens participate. The American Red Cross Swimming and Water Safety Classes for the Public draws over 3,100 participants, including adults, teens, children and preschoolers at three local pools. • Norfolk School Splash is the annual swimming and water safety program for City of Norfolk Public Schools. Over 2,000 elementary school children participate in the program. This school year will focus on second graders.

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City of Norfolk 2011 Annual Report

Did You Know? • The Norfolk Summer Plunge Program expanded with a total of 3,316 youth, ages 818 this past year at four city pools. Each educational session incorporates water activities and safety presentations. The Summer Plunge Program is free to Norfolk residents and transportation is provided toand-from communities where water safety and swimming program opportunities do not currently exist. • Norfolk Fitness and Wellness Center has a total of 4,117 members who brought 1,194 guests to the center. There was a total of 163,116 participant visits to the facility. Special services included 329 Personal Training Sessions, 544 class registrations and 52 special events.


Did You Know?

Broad Creek Park Public Art The new public art piece called “Couple in Arms” for the Broad Creek Park was created by Sculptor Rodney Carroll. The artwork highlights “the structure of a family unit as the center of our society.” The 36-foot sculpture piece is made of stainless steel and weighs 5 tons.

The Norfolk Senior Olympics

• The City of Norfolk was named Playful City USA by KABOOM Inc. for the fourth consecutive year. Play Day at Tarrallton Park featured free entertainment, carnival games, inflatable games, a petting zoo and snacks. There were 1,033 people in attendance. • Barraud Park Boxing League Garners National Attention Coach Gloria Peek, Recreation Supervisor for the Barraud Park Boxing Center, was selected to the USA Boxing Coach’s International Selection Committee. She is the first and only woman member in the committee’s history. Coach Peek was also selected as a coach for the USA Team vs. Great Britain fight; USA Team vs. China fight; Women International Dual Series in Oxnard, CA; and USA Boxing Women’s Training Camp. • Kelvin Davis and Keyshawn Davis were finalists in the National Silver Gloves Boxing Tournament in Missouri. TyShawn Wilson and Keyshawn Davis were both Ringside World Champions. Center attendance increased to 35-40 participants each day. There is currently a waiting list of 65 people who want to join the program.

Computer Resource Centers The Norfolk Senior Olympic Committee along with its organizing agencies; RPOS, Department of Human Services and the Norfolk Task Force on Aging hosted the 27th annual Senior Olympics on May 3-6, 2010, at the Joint Expeditionary Base Little Creek – Fort Story. Satellite venues included the Norview Community Center, AMF Bowling Center, Norfolk Fitness and Wellness Center, Northside Tennis Courts and Ocean View Golf Course. Across four days, 36 events were held. The Virginia Senior Games were held May 6-9, 2010, in the Greater Richmond area. Eleven seniors represented the City of Norfolk, bringing back a total of 16 medals--- nine gold; five silver; and two bronze. All 11 qualified to participate in the Summer National Senior Games.

Four Computer Resource Centers located in the Southside communities (Campostella Heights, Campostella, Diggs Town and Oakleaf) were transferred from the Norfolk Public Schools to RPOS. The Computer Resource Centers are a community resource to promote life-long learning for the youth and adult population. The resource centers will help connect the community with needed computer technology to further their advancement and instill the value of education and continuing education. The facilities provide daytime hours for ages 16-adults and after-school hours and afternoon hours for grades 1-12.

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Recreation, Parks & Open Spaces

Professional Sports Norfolk Admirals The Norfolk Admirals finished the 2009-2010 season with a 39-35-3-3 record for 84 points, good for fourth place in the East Division and an improvement of six wins and nine points over 2008-09. The Admirals missed the playoffs after the Atlantic Division’s fifth-place team, the Bridgeport Sound Tigers, finished two points ahead of them in the standings and crossed over into the East Division playoffs. Left Wing Ryan Craig was honored by his coaches and teammates as winner of the Norfolk Admirals Player of the Year Award. Defenseman Ty Wishart was named Norfolk’s American Specialty/AHL Man of the Year. The 2009-2010 team captain was Ryan Craig. Admirals in Tampa Bay The 13 players listed below donned both the Admirals’ and Lightning’s jerseys in 2009-10, playing a combined 269 games while scoring 12 goals and 30 assists for the Lightning. Players who made their NHL debut are shown with an asterisk*. Brandon Bochenski Vladimir Mihalik Scott Jackson* Paul Szczechura Matt Lashoff

Mike Lundin David Hale Matt Smaby Lukas Krajicek

Ryan Craig Mark Parrish Blair Jones Dustin Tokarski*

Tides The Tides posted a 43-46 to complete the 2010 season, finishing the season tied for third in the International League South Division. Tides infielder Robert Andino ranked fourth in the league in hits (144), second in at-bats (546) and ninth in RBI (76). Norfolk starting pitcher Chris Tillman finished tied for fourth in the league in earned run average (3.34 ERA) and also ranked tied for fourth in wins (11), despite being recalled three times by Baltimore. Off the field the Tides once again had a strong year at the gate, helping the International League surpass the 6.9 million fan mark for just the third time in its 127-year history. The following 25 members of the 2010 Norfolk Tides appeared on a major league roster during the 2010 regular season (* designates made major league debut): Jake Arrieta* Robert Andino Josh Bell* Brad Bergesen Alberto Castillo

Armando Gabino Mike Gonzalez Jim Johnson Rhyne Hughes* Frank Mata

Cla Meredith Kam Mickolio Lou Montanez Scott Moore Corey Patterson

Attendance Report In 2010, Norfolk recorded their first-ever season without being rained out at Harbor Park or on the road. Once again, the Tides ranked among the leaders in total attendance in all of Minor League Baseball, finishing in the top 30 out of more than 175 franchises.

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City of Norfolk 2011 Annual Report

Troy Patton Nolan Reimold Alfredo Simon Brandon Snyder* Craig Tatum

Chris Tillman Justin Turner Rick VandenHurk Koji Uehara Ross Wolf

April – 53,574 May – 85,033 June – 89,162 July – 82,086 August/September – 91,406

Season Total 401,261 5,497 fans per game


Green Policies

Norfolk’s Green Policies, Programs and Achievements

C

ity Council’s Green Vision is making Norfolk a greener, more environmentally sustainable city through a variety of initiatives and policies. Norfolk was awarded $2.4 million U.S. Department of Energy funds to develop and implement an Energy Efficiency and Conservation program. Transportation-related green initiatives including bicycle, transit and pedestrian, Parks and Open Space planning and related community initiatives are supported by the City (such as the Lafayette Wetlands Partnership.)

Technical Initiatives • Regional Carbon Footprint/Energy Strategy — Developed a regional partnership to procure a technical consultant and provide funding for the Regional Carbon Footprint/Energy Strategy program. Norfolk’s share of the project is $24,600.

Did You Know? Street Lighting — Converting from mercury vapor lights to high-pressure sodium street lights provides more light for less electricity. Highpressure sodium lights use 70 watts to provide 5,000 lumens. Norfolk has installed 1,700 high-pressure sodium lights in the past 12 months.

• Green Vision Municipal Energy Incentive Fund — The fund, which includes both federal stimulus and CIP sources, will pay for specific retrofits for buildings with the greatest energy savings potential, based on the results of the energy audits. • Voluntary demand response program — To offset energy cost increases, the Department of Utilities enrolled in a voluntary demand response program, where they curtailed electricity use by switching to diesel generators at voluntary time periods when electricity prices reached or exceeded certain levels. In 2010,the department received credits of approximately $300,000 by meeting established levels of energy containment. • Energy Efficiency in Public Buildings — City buildings are becoming more energy efficient by installing energy-efficient light fixtures that have reduced electrical costs in many of the buildings. Electrical costs for lighting have been reduced by 50 percent. Additional measures include the installation of Energy Star heating and cooling systems and geothermal units, which use the Earth’s energy to heat and cool buildings.

Water, Air and Land Sustainability Initiatives • Increase Norfolk’s Tree Canopy Norfolk’s goal is to increase its tree canopy from 33% to 40% -- the goal for communities east of the Mississippi. Leading the way is the Celebrate! Trees project which promotes tree planting in three ways: • Encouraging citizens and businesses to plant trees on their property. • Living Legacy Groves provide residents without a place to plant a tree a way participate. • Requesting a street tree from the City. Partners include the Elizabeth River Project, the Friends of Norfolk’s Environment, the Chesapeake Bay Foundation, the Norfolk-Portsmouth Bar Association and others. The program has generated national attention, with the Alliance for Community Trees now seeking a site to establish a Legacy Grove. City of Norfolk 2011 Annual Report

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Green Policies

Recycling Initiatives • Recycling collections by the Public Works Department divert thousands of tons of waste toward a new productive use in the marketplace. • Keep America Beautiful selected Norfolk as one of only three cities nationwide to develop a campaign with Curbside Value Partnership, a national nonprofit organization. The Recycle Norfolk Right Campaign featured a citywide education blitz and a new web page dedicated to curbside recycling: www.RecycleRightNorfolk.org. • Electronics collection — Norfolk opened the region’s first municipally operated used electronics collection facility. Residents now have a convenient, cost-free way to recycle their used or unwanted computers, televisions, electronics and small appliances. • Recycling organic sludge — The Department of Utilities routinely recycles organic sludge—a byproduct of water treatment. Rich in minerals and nutrients, the sludge is made available for agricultural reuse, saving landfill space and reducing disposal costs for the City.

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City of Norfolk 2011 Annual Report


City Infrastructure

City Infrastructure Accomplishments • Upgrades to our water and sewer infrastructure, protection of water resources and enhancements in water treatment continue to exceed all state and federal drinking water standards. As a nationally recognized model for efficiency and excellence, Norfolk’s Department of Utilities has operated as good stewards of the environment and our public resources. • As the networks of pipes and pumps become older, the City is aggressively enhancing neighborhood infrastructure citywide. Through coordination with Public Works and public service providers such as the Hampton Roads Sanitation District, Virginia Natural Gas, Dominion Power and other underground utilities, Norfolk has been successful in creating projects that provide long-lasting benefits for our communities. The results can be seen with upgrades in water, sewer, drainage and utility services, along with new road signs and paved streets. • This past year, Norfolk dedicated approximately $34 million through a Capital Improvement Program to build, maintain and improve the City’s water and sewer infrastructure. Project areas include Freemason, Fairmount Park, Talbot Park, Central Brambleton, Kensington Park, Bayview, Huntersville, Park Place, Fort Norfolk, Colonial Place, West Ocean View, Northside, Titustown, Chesterfield Heights, Capeview and several areas in the Downtown business district.

This past year, Norfolk dedicated approximately $34 million through a Capital Improvement Program to build, maintain and improve the City’s water and sewer infrastructure. • The Utilities Department has replaced and upgraded nearly 13 miles of sewer mains and 11 miles of water mains in neighborhoods and commercial districts. There are also 49 new fire hydrants that were installed citywide to enhance firefighting and public safety. • Norfolk was awarded $8 million for wastewater system improvements to be financed through the Virginia Resources Authority’s Clean Water Revolving Loan Fund Program. The State Water Control Board approved the loan and provided a $1.3 million grant to assist the city. The remaining $6.7 million was financed at zero percent interest over the next 20 years. • The City has completed a major rehabilitation of the Lake Burnt Mills Dam in Isle of Wight County at a cost of approximately $10 million. The project replaced portions of the dam which were 60 years old to enhance its capacity, meet new Federal Dam Safety Regulations and protect the integrity of our reservoir. The City received the National Dam Rehab Project of the Year Award from the Association of State Dam Safety Officials.

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City Infrastructure

• The Citywide Repaving Project funded by the American Recovery and Reinvestment Act (ARRA) provided $3.5 million in federal stimulus dollars to resurface almost 67 lane-miles of arterial roadways and collector streets in all areas of the City. This equates to one average lane of traffic (11 feet wide) stretching for 67 miles, requiring approximately 56,000 tons of asphalt. In addition, the project includes restriping of traffic line markings, the replacement of traffic detector loops at intersections, and readjusting the heights of manhole rims and other utility structures where necessary. This resurfacing project is being completed in conjunction with Norfolk’s annual resurfacing program with a total of 96.4 lane miles, to a total of 163.4 lane miles resurfaced throughout the City. • In September, work began on the ARRA project to rehabilitate the Norview Avenue Bridge, the primary access to Norfolk International Airport. The project includes a new bridge railing, various concrete repairs, replacement of deck joints, and repairs to the bridge bearings that will use $1.6 million of the ARRA funding.

In September, work began on the ARRA project to rehabilitate the Norview Avenue Bridge, the primary access to Norfolk International Airport.

• Environmental Storm Water Management and Flood Mitigation — Staff has begun installing stand-by power to the City’s storm water pumping stations at railroad and roadway underpasses. The Division is also working to save the Chesapeake Bay by working with regional groups to develop comments for the Environmental Protection Agency and the Department of Conservation and Restoration on new storm water regulations and the implementation of the Chesapeake Bay TMDL (Total Maximum Daily Load), a national program to improve the water quality in the Chesapeake Bay estuary.

• The Brambleton Avenue Intersections Improvement Project is under way. This project will create a stronger connection between the area north of Brambleton Avenue, which includes the Chrysler Museum, Harrison Opera House and Downtown. The enhanced accessibility between these two areas will support additional expansion of the successful renovation, renewal and economic development that has already occurred south of Brambleton Avenue.

January Snowstorm

View of Lafayette Boulevard

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City of Norfolk 2011 Annual Report

With nine winter storm events from January through March, Streets and Bridges crews stayed busy de-icing and removing snow from the primary roads. A major snow event that began on January 29 and continued through February 3 had crews preparing for the storm and working round-the-clock to keep the roads safe for travel. Of the $270,000 spent on snow and ice removal during the winter of 2010, over $200,000 was used for this one storm event. Photo by Ray M. Herschberger.


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Helping Others

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ow in the fifth year of Norfolk’s 10-year plan to end homelessness, the City continues to make progress. Even in a time of economic turbulence and shrinking resources, homelessness declined in Norfolk by 4%, and the City prevented or ended homelessness for 781 persons. Still, on any given night more than 500 persons experience homelessness in Norfolk, Homeless Connect: Social and medical services were provided to 574 persons at a recent event. so there’s a lot of work left to do. The well-being of children is especially important, and there is a constant need for foster care families. One of Norfolk’s most endearing foster families – Mr. Cordell Dickerson and his wife, Pattie Porter — embarked

On any given night more than 500 persons experience homelessness in Norfolk.

on a journey of a lifetime when they opened their home and hearts to five siblings ranging in age from 4 to 10 years old. Last March, they completed the final steps necessary to adopt all five children — an enormous gesture of love and compassion. Betty Wade Coyle has dedicated her life to the well-being, growth and development of children. In January, she received the National Child Labor Committee’s Lewis Hine Award, a national award recognizing a lifetime of exceptional work done to improve the lives of young people.

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City of Norfolk 2011 Annual Report




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