Inside Fashion Vol.18 No.6

VOL 18 NO. 6

Khadi

A lucrative brand JOCKEY COVER.indd 2-3

MONTE CARLO

LUX

AMANTE

DOLLAR

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FashIon scoPE

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R|Elan, Nachiket Barve present Contents VOL.18 NO. 6 ‘Millennial Maharanis’ collection 08 FASHION POST 38 IF EXECLUSIVE

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t the recent Lakme Fashio Week Winter/ Festive, R|Elan collaborated with designer Nachiket Barve to unveil the ‘R|Elan Millennial Maharanis’ collection. The show stopper actress Janhvi Kapoor wore a R|Elan marquee outfit comprising a beautiful royal blue blouse that can be worn either with a gown or sari. “Jahnvi is the perfect muse.

She is someone who has great taste and is well-traveled. She likes things that are comfortable, functional, beautiful, which can be worn as separates,” said Barve.

R|Elan is the next generation of fabric, specially engineered to provide dual benefits of high fashion and enhanced comfort. It enhances the royal aesthetics of the garments while bringing in an element of comfort and easy care, to provide freedom from day-to-day hassles of the jet setting millennial bride squads, for weddings sprawled across the globe. Despite the long ‘yards of fabric used, R|Elan ensures the ‘garment do not weigh you down. In addition to an extraordinary drape which flows and falls with perfection.

The R|Elan fabrics are wonderful to embellish and adopt a range of techniques like beading, applique, resham embriodery and colour blocking. Drawing from extensive R&D and vast expertise in fibres, R|Elan is a portfolio of innovative fabrics that does more. R|Elan is Fabric 2.0 and brings alive

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Nachiket Barve’s path-breaking innovative artisanship.

“These fabrics keep the body dry and comfortable all the time. I must complement the designer for putting together this wonderful collection,” says Hemant Sharma, Sector Head-Polyester, Reliance.

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INDIA ENTRY BRAND WATCH BRAND WATCH BRAND RETAIL BRAND RETAIL BRAND RETAIL BRAND RETAIL IF INSIGHT IF INSIGHT IF INSIGHT IF INSIGHT COVER STORY TRENDS TRENDS LEAD STORY

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PREVIEW PREVIEW PREVIEW REVIEW PREVIEW PREVIEW REVIEW BRAND UPDATE BRAND UPDATE BRAND UPDATE BUSINESS NEWS BUSINESS NEWS BUSINESS NEWS BUSINESS NEWS MEDIA QUOTES

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FashIon Post

Monisha Jaising, Shweta Bachchan Nanda to launch ready to wear label

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onisha Jaising and Shweta Bachchan Nanda have launched a ready to wear label, MxS that aims to banish age and size restrictions on clothing. The label will be officially launched in September 2018.

The clothing, inspired by streetwear, films, pop culture, and travel, mixes together Jaising and Bachchan Nanda’s personal styles. It includes leather miniskirts, slogan sweatshirts, and sequin trousers.

The collection is full of color and texture including chainmail, bonded satin organza, metallic lamè, satin georgette, and metallic velvet.

The clothing will be priced between Rs 8,000 to Rs 70,000 and will offer sizes ranging from XS to 3XL.

House of Masaba debuts in Canada

designer Neeta Lulla will inaugurate the show by showcasing her collection, titled ‘La Belle Époque’.

Bollywood celebrity stylists Aki Narula, Ami Patel and Mohit Rai will be a part of the fourday wedding event assisting prospective brides and grooms in finding their perfect wedding outfits. DLF Emporio is India’s biggest luxury boutiques with over 65 international brands and 129 Indian designers. This platform is the only personalised wedding show that brings India’s leading celebrity stylists to assist and advise patrons on the wedding look.

Pernia Qureshi launches first brick-and-mortar store

Glamour” on September 21 and 22 at the NSCI Dome in Mumbai.

DLF Emporio to host sixth wedding show in New Delhi

House of Masaba by Masaba Gupta has debuted in the Canadian with its first pop-up store in Vancouver. Masaba Gupta has till now opened pop-up stores in the US, Thailand, Hong Kong and now Canada. The brand’s first foray into the Canadian market in Vancouver was held at the city’s Bombay Banquet Hall.

The event was organised by Kanika Sasan and featured a selection of the latest House of Masaba collections including both traditional wear and western wear. The brand is planning another pop-up store on August 18, 2018 in Toronto on Automatic Road. The event will run from 12 pm to 6 pm with RSVP. The brand will also participate in Pernia’s Pop-Up Show, a shopping event organised

by Pernia Qureshi of Pernia’s Pop-Up Shop.

Gupta will showcase “Masaba’s Festive

DLF Emporio will organise the sixth edition of its flagship event ‘Couture Weddings’ from August 2 to 5, 2018. The four-day event will be attended by designers and jewellers who will showcase their bridal outfits, jewellery, and gift items at the event. India’s leading couture

Entrepreneur Pernia Qureshi is all set to elevate the brand’s offline presence with the launch of first-ever flagship store, Pernia’s Pop-Up Studio, in Mumbai. Located in Juhu, the 1,500 sq ft store aims to create a tailored shopping experience integrated with its e-store. Shoppers can browse their website via in-store touch screen kiosks to explore collections beyond the curated mix of industry veterans and upcoming designers housed in the studio.

Most of the brand’s collections are transseasonal, but it mainly focuses on Indowestern styles with a festive flair this season.

The designer selections at the store will change every week with labels like Dhruv Kapoor, Nishka Lulla, Pernia Qureshi label, Pallavi Jaipur, Pink Peacock Couture, Samant Chauhan and Eurumme, adorning its racks.

The store’s lounge section will focus on personal styling consultations while Qureshi’s top picks of the month are also showcased on a dedicated shelf.

DFU PUBLICATIONS Editor-in Chief & Publisher & CEO - Sanjay Chawla

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- Narayan Subramaniam Shubhangi Bidwe

Editorial Asst. - Ranjit Kaur Correspondent - Ajay Kumar Goswami Prerna Sharma Sales Team

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Production & Admn. - Dinesh Poojary Sumit Masand Graphic’s Team

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TAIGA KNITWEAR PVT. LTD. A-1, St. No. 2, Guru Vihar, Rahon Road, Ludhiana. Ph.: 0161-2635571-72 Cell : 9888080201-02-03 Email : taiga.manu@gmail.com

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10 India Entry Asian expansion for Fred Segal

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S luxury fashion retailer Fred Segal is planning to expand its business in Asia with new stores opening in Taiwan and Malaysia. The expansion plans were announced four years ago. The company is launching the new stores after a period during which several outlets were shuttered. The company is also relaunching its retail ethos in Japan and Los Angeles. The retailer is also planning to launch in India One of these stores includes the 3,200 sq ft store in Kuala Lumpur which will be set up in the 1 Utama shopping center and include a cafe, retailing a mix of established

Ted Baker opens first Indian store in New Delhi

British clothing and accessories brand, Ted Baker, has launched its first flagship store in India at New Delhi’s Chanakya Mall. The brand was available in India through the multi brand boutique The Collective in Bengaluru and this is the brand’s first exclusive business outlet (EBO) in the country.

Ted baker is currently looking at setting up more outlets. The new store is well lit and encapsulates a modern design that complements the brand’s smart casual clothing line. The store carries the brand’s entire handbag line along with a special section dedicated to accessories. It displays men’s and women’s wear. The brand’s latest collections include the ‘colour by numbers’ line of handbags and an all-cotton clothing collection for spring. Starting off as a shirts store in Glasgow, UK, in 1988 the brand is today known for its bags and accessories. The brand was launched by Ray Kelvin its CEO.

labels. Another store in Taipei will be a Frierson-branded flagship spanning two floors across over 7, 000 sq ft of retail space. Both locations will open next month.

The firm is simultaneously establishing its first presence in Europe with outlets in Switzerland.

Chinese fast-fashion retailer Yoyoso will soon enter India. Lulu Group subsidiary Tablez will launch the brand’s exclusive stores in India.

Tablez is planning to open 30 Yoyoso stores in key locations in the coming five years.

Yoyoso stocks affordable daily fashion products and runs over 1,000 stores around the world. The products are simple, natural, high-end and have great value. Yoyoso has more than a decade of experience in retail operations. It deals in cosmetics, home accessories, fashion accessories, fashion bags, digital accessories, stationery and gifts, seasonal products, imported food etc.

The brand sees the Indian market as one of the most important parts of the global market, as a great opportunity, and hopes to deliver plenty of surprises to the youth of India.

Tablez has introduced leading global brands in F&B, toys, lifestyle and apparel to India.

The company has signed master franchise agreements to bring brands like Springfield, Women’secret, Toys R Us and Babies R Us to the country. Tablez also holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates more than 55 outlets globally and plans to expand to 175 outlets by 2020.

Iconic brings Buggatti shoe brand to India

Chinese brand Yoyoso plans India foray

Bugatti has come to India. This is a premium shoe brand from Europe. Designed

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by Spanish, German and Italian designers, Bugatti offers a wide range of styles designed for everyone from the traditional businessman to the fashion oriented cosmopolitan and the dynamic sports fashion buyer. The collection features shoes for both men and women and come with many advanced features such as the genial insole, flexcity and the very special hand finished leather. Bugatti Man includes formal and dress shoes, moccasins, boots, sneakers and casual shoes. Bugatti Woman offers pumps, boots, sneakers, dress shoes and ballerinas.

Bugatti’s partner in India is Iconic Fashion Retailing, a prominent multi-brand premium fashion retail chain present in 17 cities. Apart from owned stores, Iconic will distribute and retail Bugatti through various other premium retail destinations, including those exclusively for footwear. Following the rollout of the first group of shop-in-shops will be exclusive Bugatti brand stores in key markets, supported by the strength of Iconic’s distribution. Iconic also has plans to present the collection on key e-commerce platforms. The first shop-inshop has opened at Gurugram. Other cities will follow. Bugatti is in 35 countries. Bugatti shoes are recognised for their excellent fit, craftsmanship and attention to detail.

French footwear brand Mirqurius keen to step into India Premium footwear brand from France Mirqurius, is planning to enter India. It is looking for partners and is in talks with distributors and fashion malls to enter the brick and mortar space to enhance brand visibility in the country. Mirqurius sells silhouettes exclusively online, with India contributing up to 15 per cent to the brand’s overall sales.

The branded footwear market in India is currently estimated at Rs 20,000 crores, 60 per cent of which is the men’s segment. To tap this booming segment, Mirqurius recently introduced a new collection, Denoyez Runner, inspired by a well-known Parisian street. The luxury collection is priced at Rs 19,000. Mirqurius will be offering free shipping from France to India.

Mirqurius will soon be launching digital marketing campaigns to further grow its visibility in India. Europe is the largest market for Indian footwear companies.

Currently, the Indian footwear sector is highly fragmented, with almost 15,000 small and medium enterprises operating largely in the unorganised segment with a limited presence of the organised segment.

The sector requires focus on export promotion, employment generation, fiscal incentives for foreign direct investment and capacity addition and relaxed labor norms.

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12 Brand watch Mufti adds footwear, ropes in Kartik Aaryan as brand ambassador

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ufti has added footwear to its product bsasket and signed up actor Kartik Aaryan as brand ambassador. The footwear range is aimed at providing holistic lifestyle dressing solution and has the same ethos as the brand’s other offerings, which is young, casual yet comfortable.

Mufti, launched in 1998, caters to men and retails through more than 1,400 multibrand outlets and 120 large format stores.

It has a strong presence in India’s casual wear market, especially in the shirt and denim categories. The brand offers a range of T-shirts, shorts, joggers, outerwear, blazers, and accessories. The brand, since inception, has aimed at providing an alternative dressing solution that doesn’t conform to fashion while being a casual wear denim brand.

Kartik Aaryan has been signed on since he has a fun, easy-going and youthful persona which goes perfectly with the

Park Avenue to diversify its portfolio, spread global footprint

Textile and apparel major Raymond is planning to diversify the portfolio for its flagship brand, Park Avenue by adding new categories to gain a larger market share in India. The brand currently offers complete range of men’s innerwear portfolio such as briefs, vests, trunks, socks, thermals, gym vest, track pants, lounge t-shirts, boxers, etc.

The brand will mainly focus on MBO and e-commerce. It will also add new categories in loungewear like boxers and thermals to acquire at least 2 per cent market share by 2021. Park Avenue currently has 70 exclusive stores in India and 30 overseas in markets like West Asia, Nepal, and Sri Lanka. It plans to increase its overall number of EBOs to 200 by 2020.

Park Avenue will also enter the Middle East market with a store in Sharjah in UAE this November. Besides, the brand is planning to foray into the south and east African markets for growth as it aims to generate 10 per cent revenue for its topline from international markets.

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Celio offers complete wardrobe of effortless fashion for today’s active and urban men through four fashion lines - essentials, casual, denim and smart – including shoes and accessories. The brand offers contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.

Oxemberg makes a splash with a trendy collection this season

brand’s image. The core belief of the brand is innovation and originality thereby giving its customers a product that is different.

Mufti was built with the vision of being the first global fashion brand with Indian roots.

Celio India bags five awards at CMO Asia Awards 2018 in Singapore

At the recent CMO Asia Awards 2018 in Singapore, Celio India won five prestigious awards recognising the brand’s effective marketing communication campaigns as well as individual efforts & achievements in branding, marketing, and communication.

Celio India won five awards in the categories: Marketing Campaign of the Year, Effective Use of Marketing Communication, Best Loyalty Program, Digital Marketer of the Year, Young

Achiever of the Year.

The 9th edition of the CMO Asia Awards was held on July 31, 2018 at Le Méridien Singapore, Sentosa. The event was attended by 145 attendees across the industry.

CMO Awards offer a premium forum for the best industry professionals including elite marketers, brand custodians, advertising and creative honchos under one roof. The program offers top marketing professionals, agencies and consultants an exclusive environment for recognising and rewarding excellence and also aims to award outstanding contributions in the branding & marketing industry.

Oxemberg makes a mark each season with its collections that matche the changing trends and moods of youngsters. Keeping the spirit of style with comfort intact, the brand’s latest collection has a new focus to match the changing trends and moods of the youth. The main highlight this season is the denim range curated to perfection from premium fabric and detailed stitching throughout. The brand also has a range of sharp formals, classy semiformals, smart casuals and stylish club wear.

The brand is going all out to make a mark this time with a campaign shot in the exotic city of Palermo, Sicily. With this, Oxemberg has set an iconic benchmark in the Indian apparel terrain which enhances the coolness quotient of the new collection. The casual, yet spunky vibe of the campaign syncs perfectly with the ethos of ‘Make your move’. It captures the attitude of those who dare to take a step towards the unconventional. Launching the campaign, Siyaram’s chairman and Managing Director, Ramesh Poddar said,“Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. With the launch of this new collection, Oxemberg is all set to entice the youth.”

Oxemberg is the flagship brand of Siyaram’s apparel division. Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with the finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Oxemberg operates mainly through some 2000 multi-brand outlets pan India. It is available at large format outlets like Central, Reliance Trends, Max, Hypercity, More and LuLu’s; at 140 exclusive Siyaram’s shops and 20 exclusive Oxemberg outlets spread across India.

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14 Brand watch Numero Uno India launches One Glass Water denim

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umero Uno, one of India’s first indigenously manufactured denim labels, has launched its one glass water denim collection. The brand, through its new sustainable process and improvised technology, has managed to reduce the consumption of water and chemicals drastically by using only one glass of water to create a single pair of jeans.

Numero Uno adopted this technology to deal with environmental issues; representing a new era where environment protection and worker wellbeing play a key role. The jeans are priced between Rs 1,899 to 2,499 per pair.

Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion

Sachin Tendulkar’s brand True Blue extends categories Men’s wear brand True Blue may extend into accessories or women’s wear. The brand was launched in 2016 by Arvind and Sachin Tendulkar. True Blue is a lifestyle brand and

Clothing, the flagship brand of Numero Uno Clothing. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Chinos, to name a few.

Arvind is a 1.7 billion dollar conglomerate operating in different segments like textiles, branded apparel and accessories, engineering and real estate. The company’s denim, woven and knit products are known for being innovative and sustainable, and are sourced by some of the most iconic apparel brands around the world.

Arvind’s textile division, which makes up for denims, knits and wovens and women’s wear, contributes nearly 55 per cent to the group’s consolidated turnover. The company is thinking of setting up manufacturing units in Andhra Pradesh, Gujarat and others.

Parvati Fabrics launches women’s brand Raisin Raisin, launched by Parvati Fabrics, is a contemporary clothing line for the modern Indian woman. The line comes in a variety of styles including dresses, kurtas, tunics and

the modern India.

Arvind, the country’s largest textile company, runs stores of nearly two dozen brands, including Gap, US Polo, Arrow, Sephora and Children’s Place as a licensee or JVs. True Blue will be its first owned brand to venture outside India and stretch into a wide range of adjacent categories.

Arvind launches Azurite line as new collection Arvind has developed denims using the Azurite technology. With the tag line Nothing is Bluer, the Azurite product line is made of indigo dyed weft and warp yarn sheets,

does shirts, T-shirts, blazers, bundies, suits, denims, chinos, polos. Most of the silhouettes are western. Fabric details and the stories are Indian. Every season the brand takes inspiration from India—places, arts—and represents that in apparel.

True Blue, which blends Indian authentic cloth making and dyeing techniques into western wear, is currently sold through nearly 75 outlets including eight standalone stores in the country. Now, the plan is take True Blue, to global markets including the US and UK. The creative team travels extensively from Kashi to Kashmir and Rajasthan, spending days trying to absorb the energy to create the collection.

True Blue stands for authentic or original.

Blue stands for India. Blue stands for Sachin Tendulkar. He has worn blue most of his life.

So he was okay with the color as the name.

The core of the brand is modern India. It wanted to depict India as larger than life in apparel. True Blue has a new take on India,

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thereby manifesting a truly premium and unique Blue Cast. Azurite products have a global cult following authentic and saturated indigo fabrics.

Arvind has enhanced the look of the Azurite denim fabric with vintage finishes. Moreover, the fabric line is being used by many authentic denim brands and premium retailers for manufacturing their fashion lines.

The company has introduced many revolutionary IP-led designs and technologies to the denim industry. Its latest line of denim includes Boomerang, Boomerang 360, Boomerang Bounce, Azurite, and Hybrid

more. Raisin is a blend of Indian culture and modern influences. One of Raisin’s visions is to position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable but also stylish.

Understanding the needs of today’s women in terms of accessibility and staying updated with the latest fashion trends, while still providing extreme comfort, Raisin wants to be a relevant force in the women’s retail market.

Most brands are available through MBOs and EBOs. Raisin wants to reach a larger audience through its shop in shop retail model. For 30 years Parvati Fabrics has been trading across India and exporting high quality fabrics and designer women’s wear to various countries all over the world.

Women’s wear segment contributes 38 per cent to the total apparel market in India. With an increase in the number of working women in the country, the purchasing power that Indian women possess has increased too, making the women’s apparel market one of the fastest moving segments in India.

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16 Brand rEtaIl M&S targets 100 stores in the next 3-4 years

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ritish retailer Marks & Spencers (M&S) has plans to take their lingerie store format to 100 stores in next 3-4 years. The retailer will open 8-10 stores in the current year in addition to its six existing stores.

The British retailer is currently consolidating its overall store presence in mini metros and smaller towns of India.

Currently, M&S has six lingerie special stores across country at locations like Bengaluru, Mumbai, Lucknow, Jaipur, etc.

As a part of their plan to add 8-10 lingerie formats this year, the retailer will open

La Perla expands presence in India

another at store in Khan Market, Delhi, which will be M &S’s first store at a high street location in India.

M&S started this unique concept only in India. And although the British retailer went slow with overall store expansion last year, they are consolidating their overall presence in mini metros and smaller towns this year with Aurangabad, being the latest location to have a M &S flagship. The brand launched the lingerie format in India around 2.5 years ago with the first store at Phoenix Marketcity Mall in Bengaluru.

In May 2016, Julia Haart was appointed as the brand’s global creative director encompassing the brand’s ready to wear line.

La Perla is also looking at broader technology enhancements for its customer experience ahead, including a two-hour delivery service in major cities, 24-hour live chat with stylists and a virtual fitting room for shoppers, showcasing their inventory of previous La Perla purchases.

Da Milano looks at 100 store mark this fiscal

Luxury lingerie brand La Perla has expanded its presence by launching a dedicated e-commerce site, a men’s innerwear line, and growing its existing shop-at-home service.

CEO of La Perla in India, Sapna Shehrawat, is presently overseeing the creation of a dedicated e-commerce store for La Perla in India and the launch date is set for November this year. The platform, to be called Laperla will carry the brand’s range of lingerie, lounge wear, accessories, and ready to wear.

Meanwhile, La Perla will expand its shop-athome service to include more locations. The brand will also launch its men’s innerwear line in India this year which will include underwear and loungewear. La Perla was founded by Ada Masotti in 1954 in Bologna, Italy and the business began its life as a corset manufacturer.

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where handbags will cost around Rs 4,000. At its premium Da Milano stores, handbags retail from Rs 9,000 to Rs 16,000.

There are now two Wooba stores in New Delhi with ten more planned at a mix of malls and airports. Da Milano launches 300 new products a year. And some 30 per cent sales are to repeat clients. An additional draw is the company’s lifetime product guarantee. The company has relied on strong Italian styling — hence its name. While other handbag companies play safe, using brown and black colors, Da Milano’s bags feature bold blue, green, red and neon colors and fancy clasps.

Da Milano’s range is now in sync with European trends. The brand is attracting younger customers, and visibility across retail points has improved significantly. Out of 20 Da Milano stores opening in the next few months, half will be in malls and the remainder in airports.

Sportswear, intimate wear brand Jockey expands retail Innerwear brand Jockey plans to double production capacity to 400 million pieces per annum in the next three years. The brand is focusing on not only expanding their retail network but also penetrating into smaller markets including rural locations.

Jockey entered India through licensing partner Page Industries, which manufactures and markets Jockey products in India, the UAE and Sri Lanka. The company is also looking to step up its exclusive stores in the country.

Jockey has about 370 exclusive stores across the country, and retails out of 50,000 multibrand outlets in 1,400 towns and cities.

The brand has announced its exclusive e-comm platform Jockeyindia and has crossed 500 EBOs and is planning to take the number up to 1000 in next three years. It will soon reach smaller markets and rural locations.

The company has 30 women-exclusive stores. It also entered accessories business, and has now decided to dedicate retail space for that category.

Da Milano aims at having 100 stores in India by fiscal ’19. Right now there are 80 stores. Da Milano is an upmarket handbag and accessories company that bills itself as offering affordable luxury. It is now making a big push into upmarket cabin and check-in luggage. The company’s also reaching out to buyers aged 18 to 35 through its new retail chain Wooba,

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18 Brand Retail Celio launches Paris concept store in Bengaluru

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elio has launched a Paris concept store in Bengaluru.

The concept store houses the country’s first ‘Celio Club’ – a concept brand by Celio that was launched in 2007 and offers a line of business and formal menswear.

The ground floor of the store will offer complete wardrobe of effortless fashion for today’s active and urban men through four fashion lines - essentials, casual, denim and smart – including shoes and accessories. The first floor will house the Celio Club section that will offer complete collections of contemporary urban outfits like formal shirts and trousers, blazers and formal accessories as well as tailored suits.

Through the Celio Club concept, the brand offers timeless and classic formal menswear which is modern and chic in design, and available in a variety of finishes.

Monte Carlo opens New Delhi store

This one of a kind concept store is inspired by the Parisian design values of the brand.

The store is aesthetically designed using minimalistic settings using metal and wood for major fittings and fixtures. The cement floor gives the store an edgy look while its open architecture resembles a loft.

The store has created a rugged whitewashed brick wall to showcase the latest denim collection. Celio has also added subtle elements such as books, rugs, plants and cushions to create a vibrant yet comforting atmosphere at the store.

ceiling, which is a melee of layered services, all colored in charcoal too. Apart from the white track lights and suspended lights, the ceiling also houses suspended wallpaper frames and clusters of Moroccan lights.

Chennai has always been a key market for India Circus and is already among the top five markets for the brand in terms of online sales.

The plan is to launch nine stores across major cities in India. With an all-Indian palette, India Circus constantly draws inspiration from both Mughal royalty as well as roadside chai while offering a diverse and distinct array of moods and tones, which represents contemporary India.

Godrej has a 51 per cent stake in India Circus.

Amante to add 25 EBOs by 2020

stronghold in the garment industry with its huge range of all-season clothing. It is one of the few fashion apparel brands listed on the Bombay Stock Exchange and National Stock Exchange.

India Circus opens in Chennai

Monte Carlo has opened an EBO in New Delhi. The store offers a diverse range of clothing for men and women across all age groups. It features Monte Carlo’s latest spring/summer collection along with Luxuria, a collection designed for elite buyers. The spring/summer collection boasts of tees, shirts, linen shirts, denims, trousers, dresses, shorts, tunics, jackets and sportswear for men, women and tweens in peppy colors and quirky designs.

The Luxuria collection features limited edition apparels, produced using premium fabrics and designed keeping in mind international quality standards in the textile industry. The store has a modern décor, plush feel and sophisticated shopping experience.

Monte Carlo is available through more than 225 EBOs and over 1500 MBOs in India and abroad. It also has exclusive outlets in Nepal and Bangladesh. Monte Carlo has successfully established itself as a respectable and ethical player in the apparel industry. It has cemented a

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India Circus has opened a store in Chennai.

This is the brand’s third store in India. The Chennai store is designed to bring to life the rich Indian heritage with its contemporary Indian designs and elegant range of products across home décor, dining, fashion and accessories. The store’s decor renders the contemporary feel of a circus. The shoebox store of almost 700 sq. ft. is a linear cuboid with 16’ high walls, painted part white and part charcoal, the latter color continuing on the

Lingerie major Amante will add seven exclusive stores by 2020, while doubling up MBO and LFS presence. The brand will soon launch their fresh retail design ID for SIS for their new brands, Ultimo and Everyde.

Leading lingerie brand Amante is looking to spread retail through 25 EBOs by 2020, while doubling MBO and LFS presence. Embarking on their EBO journey a couple of years back, Amante is currently present through 18 EBOs and 2000 additional retail touch points in MBOs and LFSs across the nation. Amante started retailing via standalone format two years ago. Therefore, the store design ID is new. The brand also plans to revamp its MBO retail identity soon.

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20 Brand Retail Biba to add 200 EBOs in three years

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iba, which currently has 250 exclusive brand outlets across the country, plans to add 200 exclusive brand outlets (EBOs) across India in the next three years and is eyeing Rs 600 crore revenue (approx $ 90.1) in the current financial year. Biba recently strengthened its retail footprint in the national capital with the opening of its 21st store in Delhi and 35th in the NCR region. The new store, at Connaught Place, is spread across an area of 1,400 square feet. The Biba store will house all its sub brands at the store that will include Anarkalis, Peshwai kurtas, skirts, tunics, kurta dresses and will have

PrettySecrets opens new store at Kemps Corner, Mumbai

Fashion lingerie brand, PrettySecrets has launched its doors for its customers at the posh South Mumbai area, Kemps Corner. This is their first store in South Mumbai.

The offline store will offer a complete range of products across categories like lingerie, nightwear, active wear and swimwear, all of it at reasonable price points. The brand has always aimed at the young, confident and stylish women of today who is always looking at redefining the basic lingerie. Currently PrettySecrets has seven stores in Mumbai and 25 stores across India making them one of the fastest growing brands in the lingerie segment in the country.

Hidesign focusing more on retail expansion in its 25 th year Hidesign is looking at 20 per cent growth this year. Founded in 1978, Hidesign is a handbag brand. This year, the brand plans are to open a dozen airport stores in India. Airports selected for store openings this year include

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separate sections of Biba girls and Biba jewellery.

Kochi, Bangalore and Mumbai. The brand is also continuing to expand internationally and focusing on the Middle East in particular. Store openings are planned in UAE, Saudi Arabia, Lebanon, and Kuwait this year and Hidesign runs separate social media sites for the area.

Hidesign will also open in new markets soon including in Sarajevo and Indonesia and the brand will also expand its nascent presence in the US, Spain, and Portugal.

Hidesign is present in over 25 countries and is internationally sold through a mix of independent store, department stores, and on e-commerce sites. Hidesign is also seeing growth in corporate sales. The Pondicherrybased is premium leather goods maker. India accounts for 80 per cent of Hidesign’s revenue.

An extensive range of classic small leather goods and a constantly changing range of fashion accessories complement the handbags. Also in the pipeline are experiments with leather. Hidesign has used exotics like

ostrich and deer but is now in talks with the Indian Institute of Science in Bangalore, which is experimenting with leather grown in labs.

Yuvraj Singh launches YWC sports and lifestyle brand store in Mohali Cricketer Yuvraj Singh has launched the second YWC sports and lifestyle brand store

in Mohali, Chandigarh. Following the immense response received for the stand-alone store in Varanasi, which was launched last year, a second store has been opened.

The latest store will be the flagship store for the brand and will house a vast collection of fashion and sports gear. The launch of the store at VR Punjab witnessed an extensive display of YWC’s new sports gear collection as well as the core fashion collection introducing their upcoming Autumn/Winter range. The store is located on the upper ground floor of VR Punjab.

More significantly, the brand has pledged part proceeds of sales for Yuvraj Singh’s foundation for cancer awareness.

Speedo expands retail with new outlet in Pune

Speedo has strengthened its presence in the Pune with the opening of its third exclusive outlet. The new store is located at Seasons Mall, Magarpatta City and houses Speedo’s range of swimwear and equipment meant exclusively for the recreational, everyday swimmer.

Murali Desingh, Business Head Speedo India in a statement stated the company is happy to launch the third Speedo store in Pune. The response to its continued growth across channels has experience closer to the consumer and hence so the third store was launched.

The store was inaugurated by Speedo’s fitness mentor, Rehan Poncha, the 31-yearold Olympic swimmer and Arjuna Awardee.

With this new outlet, Speedo now has 28 stores across India in cities like Mumbai, Delhi, Gurgaon, Noida, Pune, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Goa. It also sells through e-commerce platforms in the country.

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GROVERSONS

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22 Brand Retail Shoppers Stop expands retail, opens stores in new cities

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hoppers Stop expects to grow around eight per cent this fiscal. The retail chain is expanding its network by adding new cities and strengthening e-commerce.

The company expects online sales, which contributes around 1.5 per of its revenue, will double this year as it is eyeing 10 per of its total sales from this channel in the next three years. Shoppers Stop has invested around Rs 60 crores to expand online presence and is expanding its digital capabilities.

The company will continue to add two or three cities in its network every year to broaden its footprint, besides adding more Amazon kiosks, selling exclusive products of the US-based e-retail major. Amazon has a five per cent stake in Shoppers Stop. Now Shoppers Stop has an exclusive flagship

Myntra to expand omnichannel presence over the next few years Flipkart-owned fashion retailer Myntra plans to expand its omni channel presence by opening 150 stores over the next few years. The retailer recently acquired Pretr Online Services as a part of its initiative towards establishing itself as a retailer across channels. Founded in 2016, Pretr helps retailers in services including order management and store analytics. It is currently linked with 30-40 brands which Myntra plans to scale to 100 brands this year.

Of the 150 stores that Myntra plans to open, brand Roadster will be available in 50-60 stores, while Mango and Esprit will be available in 50 stores. Over the next year, Myntra will introduce 50 top brands that it already works with on the omni-channel platform.

Myntra will integrate Pretr’s technology with its own stores and simultaneously make it available to all brands on its platform, besides to its other partners. The retailer, along with Jabong and its parent Flipkart, dominates online fashion sales in India. To preserve its premier positioning Myntra has introduced initiatives such as the brand accelerator programme, omnichannel investments and Rapid technology platform.

Biswa Bangla expands presence in five cities Biswa Bangla that already has eight stores across Bengal and Delhi is now venturing into newer territories. Besides opening stores in Hyderabad, Bengaluru, Chennai and Jaipur this fiscal, Biswa Bangla is also stepping into PM Modi’s constituency Varanasi.

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store on the Amazon marketplace listing the company’s portfolio of 400-plus brands.

There are 83 Shoppers Stop in 38 cities and 13 Home Stop stores in nine cities.

The focus will continue to be Tier I and II cities. This year five new department stores and 10 to 12 beauty stores will be opened.

The group expects to be stronger in the second quarter and is looking for 7.5 per cent growth.

In the Mamata Banerjee versus Narendra Modi battle, it is advantage cottage industry.

It has led to job generation, sustainable development, and promotion of indigenous culture. Biswa Bangla has been performing exceedingly well in its home state of West Bengal and generated sales worth Rs 20 crore in the financial year 2017-18 with an annual growth of 20 per cent.

Though Banerjee’s project may not yet match the scale of the Khadi initiative and is not present on major e-commerce sites, it is growing at 20 per cent annually with a revenue of Rs 20 crore in last fiscal. From reviving indigenous fabric to promoting sustainable

fashion, Biswa Bangla is on an expansion spree in terms of the number of stores as well as product innovation; much like its experienced counterpart-brand Khadi.

Coming to new products, Biswa Bangla is coming up with Nettle fibre and bamboo yarns that would be used to make clothes. The brand that started with 5,000 products in 2013 now has 10,000 products under its umbrella.

Lifestyle launches first store in Bhubaneswar

Lifestyle unveiled its first store in Esplanade One Mall, Bhubaneswar. The newly launched store offers an immersive shopping experience

with curated fashion lines, best-in-class store fixtures and a selection of leading national & international brands. The new Lifestyle store is spread across two floors over 45,000 sq. ft. offers a seamless shopping environment, the store houses trendy and fashionable options.

It has focal displays planned at vantage points to draw customer attention and guide customer flow. Lifestyle is also available online through lifestylstores.com where customers

can shop from the convenience of their home.

Introduced to facilitate better service and provide its customers with simpler and faster shopping experience, the Lifestyle app is also available for Android and iPhone users.

Steel City gets a Westside

Westside has opened a store in Jamshedpur.

Westside is the retail chain of the Tata Group.

The store is spread over 24,000 sq ft. It will house exclusive brands across women’s wear, men’s wear, children’s wear, footwear, lingerie, cosmetics, household furniture, and accessories. The store will also have Trent brands Landmark and Sport Zone. Jamshedpur is an integral part of the Tata history. It was in 1919 that the city was named Jamshedpur in honor of Tata founder Jamsetji Tata.

Trent is part of the Tata Group and operates Westside, which sells products ranging from apparel, footwear, accessories to cosmetics and perfumes and home accessories. It currently has over 125 Westside stores across 63 cities.

Westside, set up in 1998, has a range of contemporary and exclusively designed clothes for men, women and children, providing not just value for money but also the finest merchandise spanning compelling, aspirational fashion. The stores stock a broad range of products ranging from apparel, footwear, accessories to cosmetics and perfumes to home accessories and gifts among others. Westside gets just two per cent of its business from third-party brands. It’s the inhouse brands that are driving growth. Westside has a strong focus on selling private labels.

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India: Q1 Apparel Index up at 3.24 points

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MAI’s Apparel Index, as researched by DFU Publications for Q1 April-June FY 2018-19 reveals cumulative growth is at 3.24 points which is higher than 2.88 points last quarter; Big Brands (Mid, Large and Giant together) together clocked in growth at 6.55 points (less compared to 7.61 points last quarter); Small Brands in contrast are still lagging with low growth at 1.2 points (higher than last quarter’s 0.75 points).

At 3.24 points, Q1 index is certainly better than previous quarter’s (Jan -March FY 201718) 2.88 points; and Q1 in previous year (April-June 2017-18) at 2.77 points. While Big brands together have grown at 6.55 points, individually Mid, Large and Giant brands have grown at 6.33, 5.95 and 8.07 points respectively (previous quarter figures were: 6.26, 8.50 and 10.00 points). In fact, Mid brands have shown slight buoyancy and Large and Giant brands grew lesser than previous quarter.

Like previous quarters, the biggest brand group -- Giant brands are still growing the most, outgrowing recessionary trends. However, growth rate was moderate this quarter compared to previous quarters and in the same quarter previous year when it grew at 11.00 points.

Small brands, at 1.20 points, seem to be pulling along and to an extent overall growth is being pulled down by smaller players, who are still not in a position to outsmart their business practices.

In fact, Small brand’s dipping Sales Turnover (at -0.1 points) is certainly a cause of concern , however, they managed to grow at an index value of 1.2, riding on increased investments to hold inventories as lesser sales were recorded.

Sales Turnover, Inventory Holding & Investments on the rise Sales Turnover: Sales Turnover in Q1 reflected an Index growth of 1.88 (higher than previous quarters 1.6 points). Nearly, 53 per cent brands reported an increase this quarter.

The highest percentage of brands that recorded

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41 per cent or more growth, were in the Mid Brands group followed by Large Brands.

Small Brands lost Sales Turnover by 0.1 points, the second time in last four years. As French menswear brand Celio’s CEO Satyen P Momaya says, “Increase in sales turnover is a combination of store growth and expansion.

Our store growth has been between 0-6 per cent and overall growth is better.”

Most have reported higher sales turnover riding on new store openings. “Our sales turnover is increasing as expansion is going on and more stores are being added. Around 10 to 12 new stores were added,” explains Deepak Singhla, Sales Head, Cantabil. Similarly, Bhushan Gupta, Head of Business Development, Breakbounce points out, “Our sales turnover increased as Breakbounce is a new brand with a rapid growth pattern. Every year, new sales points are being added and there is an increase in sales turnover.” However, nearly 24 per cent brands said their sales turnover remained the same. As brand Era’s partner Nikhil Furia says, “We saw an increase in sales turnover by targeting a lot of new territories in Tier II, III cities.”

Sell Through: Recorded an index growth of 1.23 this quarter. Nearly 51 per cent brands reported an improvement in Sell Through.

However, 42 per cent brands saw no change in their sell through as it remained the same; and around 7 per cent brands recorded a dip in sell through growth. “Our sell through rates have improved compared to last year over merchandises, which has led to faster realization of inventory and hence, expenditure has not increased much,” says Momaya.

Inventory Holding: Growth under this head is at 1.58 points in Q1, higher than 1.1 points recorded in the previous quarter. Almost 55 per cent respondents across brands have said their inventory holding moved north this quarter, a significant number, indeed.

As Pepe Jeans’ regional manager Manish Kapoor says, “We have been prudent in our orders and accordingly since our input have

increased inventory has gone down.” On similar lines Gupta explains, “Each year the number of customers we cater to is growing. Hence, stock holding and inventory holding is proportionate to the last year’s parameters.”

Investments: One positive aspect of Q1 is that fresh Investments have gone up nearly 1.70 as against 1.30 points last quarter. Overall nearly 77 per cent respondents reported a rise in investments which is much higher than 54 per cent in previous quarter, indicating most brands had to invest to manage and grow which means growth doesn’t seem to be coming easily. “We are exploring new markets and are on an expansion mode,” says Mayank Jain, Marketing Head, Monte Carlo.

‘Good to Excellent’ outlook for the festive quarter Around 56 per cent brands say the outlook for next quarter is ‘Good’, while 11 per cent believe it will be a ‘Excellent’. Around 32 per cent feel the quarter will be average in terms of business however, only 1 per cent say, it will be ‘Below Average’. Comparatively the outlook recorded previous quarter was ‘average to good’.

Generally, in Q2 of the financial year numerous festivals are lined up and sales picks up, so the overall mood is positive.

CMAl’s Apparel Index CMAl’s Apparel Index aims to set a benchmark for the entire domestic apparel industry and helps brands in taking informed business decisions. For investors, industry players, stakeholders and policymakers the index is a useful tool offering concrete and credible information and is an excellent source for assessing the performance of the industry. The Index is analysed on assessing the performance on four parameters: Sales Turnover, Sell Through (percentage of fresh stocks sold), number of days of Inventory Holding and Investments (signifying future confidence) in brand development and brand building. The Apparel Index research is conducted by DFU Publications.

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Start-ups to drive sportswear market in India

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he last decade has witnessed the emergence of sportswear as one of the biggest trends. Its variants like athleisure, streetwear, athluxury and now performance wear are trending in the apparel space. Research by Global Sportswear Market reflects a robust growth at CAGR of 5.80 per cent from 2018 to 2023. Backed by an enormous population base, growing disposable incomes, more casual workplaces as well as a rising consciousness for health, sportswear giants have built a strong base in the country.

Moreover, the popularity of activities like trekking, hiking, and yoga amongst the youth, there is a market for every type of active wear brand in the country now.

Indian sportswear segment reported 23.7 per cent CAGR from 2011-2016 while the forecast for 2016-2021 is set at 11.3 per cent, according to Euromonitor. This growth will be led by smaller labels as they are filling the gaps for more localised demands, working on indigenous issues like sizing, and have a much cut-outs, mesh inserts or bright colours and with new product dropping almost every two weeks.

New brands chalk out growth plans Labroo initially launched Kica online, along with a pop-up in Delhi’s Select Citywalk for six months and recently opened her first store in nearby mall, DLF Promenade. However, her focus will be on online expansion as they are witnessing promising sales all over the country from e-commerce, with a big enough

quicker response rate or sensitivity to changing consumer lifestyles.

Tapping the growth momentum, Alcis Sportswear, the biggest homegrown sportswear brand, is expecting a 7X jump in revenue from last year to reach Rs 28 crore by the end of FY2018. Besides Alcis, there are plenty of younger sports and performance wear brands experimenting with everything from risqué sports bras to workout apparel made from bamboo shoots to cater to India’s growing thirst for functional fashion. Aneesha Labroo’s women’s active wear brand Kica identified a gap in the market for stylish and high quality affordable products and launched the work out essentials brand a year ago. The brand sells everything from sports bras, tank tops to joggers and jackets in form-enhancing, moisture wicking fabrics. She uses details like

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average basket size. Besides, they will also be expanding offline through different gyms/studios as marketing channels. On the other hand, Mumbai-based Athlos’ assortment consists of active training basics for both men and women with a range of T-shirts, training shorts and a work out towel. The brand uses materials made from bamboo or eucalyptus fibres for benefits such as skin-tight softness, four-way stretch, quick drying and odour prevention. In order to keep up with the growing competition, the brand aims to launch a new product every 30 days to keep the momentum going.

Menswear label Greyy Basics’ collection, though very ‘basic’ in appearance, offers properties of UPF 50+ UV protection and antiodour technology, and is made from Supima cotton. Only a year old, the brand already boasts of having sold in 21 states in India through e-commerce and over 15 MBOs in the domestic retail market as well as shipping to 16 countries abroad. Bengaluru-based Turmswear has added the feather of stain-repellence to its hat and has grand plans of expansion.

Offering a range of jeans, t-shirts and joggers that come in a package of all of the performance properties available in the market, the brand has crossed Rs30 million in sales from only domestic sales. The brand will soon unveil 3-4 entirely new technologies in their next product drop. They will be launching cooling fabrics and oil wicking concepts very soon. The company is excited about its energy recovery and 4X tech that combines all the anti-stain and moisture concepts into one and will be launched as soon as end of 2018 or early 2019.

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Changing buying habits of New Age men influence brand’s marketing initiatives

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t was in 1992, that Raymond Apparel released its iconic ad campaign – The Complete Man which brought men’s fashion out of its closet. The campaign portrayed the emergence of the ‘new age man’ who was not only sensitive, intelligent and vulnerable but also had a great sense of humor. The success of the ad campaign saw the emergence of new class of consumers – the mansumers as they are called.

Changing tastes of New Age man A lot has changed from when men preferred chairs over trial rooms in stores and let their female counterparts choose outfits for them.

Shopping is no more considered the ‘girl thing’ and men are taking an upper hand in choosing the best cuts and fits. They believe, ‘looking good isn’t self-importance but self-respect.’ The male apparel consumer is shifting from needbased clothing to outfits which best express

their identities. Most importantly they demand experience, variety and fun while shopping.

These new age man prefer exclusivity, comfort with style, practical and functional attires with aesthetics. They demand curated fashion tailored to specific needs — comfort fashion which adapts to his lifestyle throughout the day.

When it comes to shopping for their clothes, it has been observed that men still prefer brickand-mortar retail stores over online platforms.

They are more influenced by the look and feel of a material quite contrary to women. They don’t embrace technology disruptors as much as their female counterparts do and make choices as per perceived brand equity and instore experiences.

Creating a distinguishing brand identity is, therefore, an important strategy menswear brands should focus on. Considering men are loyal shoppers, providing them with a good

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product and a great experience will ensure they will stick to the brand longer. A woman makes her purchase decisions based on not just her own perceptions but also those of friends’.

Therefore, it becomes important for women’s fashion brands to influence a wider target audience. Men, on the other hand, can be convinced easily. Marketing a garment to a man is therefore easier, simpler and straightforward.

Unfortunately, even today, the male apparel segment is largely congeneric and brands need to drive greater awareness and visibility to stay on top of consumer’s mind. They need to pay more attention to visual merchandising and in-store displays so that what the brand stands for, beyond discount deals, is clearly registered in the customer’s minds.

In-store impulse is considered to be the most impactful trigger among male shoppers. Men usually make their purchase decisions based on their in-store experience. Brands therefore

need to create an engaging experience for their customers, engineering all the marketing efforts to maximise their appeal at the store.

A shopper today walks into the store after doing enough research on the brand — its provenance, customer reviews, quality and a lot of other qualitative information. Hence, retailers need to adopt a personalised approach by engaging customers while in the shop becomes a necessity.

The employers of a retail shop need to adopt a ‘human experience’ for their male customers. Men take time to form habits, but once they do, they stick to it. Establishing a ‘connect’ is therefore key and they expect it every time they are in a store. It is important to not bombard him with too many choices, just ones that are more personalised. Fashion brands should emerge as a one-stop solution for his changing needs, emerging to be his complete style partner.

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Bespoke clothing start-ups transforming apparel landscape in India

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aking consumers away from massproduced and one-size-fits-all options to bespoke clothing is a growing expanse in India. While the concept was prevalent for long with neighbourhood tailors or boutiques it has re-emerged with better quality and fit than the ordinary tailored garments and brought with itself many start-ups as they have an advantage with lower inventory and debt on their books compared to bigger companies.

These organised players in bespoke category offer best fabrics from around the world, design and a perfect fit and definitely come at a premium price which makes the category an extension of luxury market.

Technopak’s study reveals, customised services account for 15 per cent of the Rs 1,300 crore luxury apparel and accessories market in the country. Akshay Narvekar, Founder, Bombay Shirt Company says more and more people are becoming aware of bespoke clothing and getting impressed by the outcome of it. Bespoke clothing makes an individual look sharp and comfortable. These days a wide number of audiences are opting for bespoke.

Bespoke designs a growing market The acceptance and popularity of bespoke garments is fundamentally growing with market shifting to customised tailoring segment, which is ultimately narrowing the price difference

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between the two. Similarly, Akshat Singh, Cofounder, Mr Button, says from business point of view, this is the right time for brands to enter the bespoke category. People demand a sense of ownership in their garments and pride in wearing something that is made from scratch to suit their personal style. There is a lot of good time for bespoke brands in India as we move ahead.

Today, bespoke clothing is becoming a growing trend among professional men with rising awareness. Quateel Ahmad, mentor, Bespocut, added that despite the advent of readymade garment brands, fashion conscious, quality conscious and style conscious people always preferred to have tailored clothing, which gave them greater control over what they wore. Bespoke clothing emerged keeping the cognoscenti in mind. Today it is making a strong comeback and the wheel is turning in favour of the segment. Rohan Khattar, Cofounder, Minizmo says, the segment is going to grow and if its available at a competitive price, people will be attracted towards it because no readymade garment with standard fit can overpower the charm of personalised fit and design that bespoke offers. Tailoring has always been a national phenomenon in India and it was not the lack of demand but shortage of skilled labour that has caused more people to opt for readymade clothing.

Potential beneath Globally, the concept of bespoke is commonly understood as dominated by menswear unlike the kids and women’s categories, which is either not a sound value proposition or is too fragmented for organised players. Ahmad feels, bespoke services in women’s segment is definitely a market that is worth tapping especially, as there are many women working in environments where western wear is the norm and they have to make do with either very expensive brands or with fast fashion brands that do not have the permanence of class with them. There is a big gap in the market for women’s custom clothing and this will evolve with time. Khattar believes women are not brand loyal and tend to switch a lot, but if bespoke brands enter the category offering the right fit, this will prove to be a much larger market than men’s. Besides metros, there is a huge demand for made to measure in Tier-II cities.

Bespoke clothing will catch on with more people opting for cleaner, custom- made clothing rather than ready to wear garments. Ahmad says with technology, mass customization, bespoke creation will be more sophisticated and this will speed up the evolution of customer preferences in favour of bespoke. Also, Indian men have a lot of disposable income and a distinct taste of style which is ultimately attracting them towards bespoke clothing, thereby boosting the category.

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30 covEr story

Khadi gets a corporate makeover, travels beyond Indian shores Khadi, the homegrown green fabric has come a long way from being the freedom fabric. It is now being styled by top designers while big brands are adding collections made from khadi. The government too has pitched in to promote the fabric both within India and outside the country. A report.

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he humble khadi popularised

by Mahatma Gandhi as a symbol of India’s freedom and self reliance has undergone a complete makeover, it’s now the stuff of contemporary fashion. The hand spun coarse cloth, largely worn as straight fit garments, has now evolved into a versatile fabric that lends itself beautifully to an array of silhouettes -- from shirts and dresses to jackets and palazzo pants, and even wedding wear. Khadi has gained a strong foothold in the organic fashion movement and is now emerging as a popular alternative to georgette, chiffon and net. What’s more, love for khadi now transcends borders as the fabric is gaining popularity abroad.

• Khadi emerging as a popular alternative to georgette, chiffon and net • KVIC for the first time collaborated with four khadi designers at the LFW • Khadi represents zero-carbon footprint green fabric of India • Fabindia has given an undertaking to Bombay HC it will not use the term khadi in current or future products • India has seen a quantum jump in khadi products sales over last four years • Amazon has collaborated with KVIC to retail khadi products • Raymond has introduced a new brand called Raymond Khadi • Arvind too has introduced khadi denim • The UP government is in talks with Flipkart to sell khadi products

Designer touch to humble khadi Be it attractive apparel dresses, kurtis, saris, shawls, dhotis or suits, khadi outfits are being skillfully weaved to make waves in fashion world. A versatile garment, khadi has the ability to keep its wearer warm in winters and cool in summers. Its different texture and thickness are fixed and enormously comfortable. Khadi is also being reinvented in various other ways by the new breed of Indian contour and ensured that it remains in vogue. The fabric is no more restricted to political leaders and social workers. It has found a place of honor in wardrobe collections of fashion-conscious people who are both eco-friendly and also ethically aware. These people demand a zero-effect, zero-defect product. Khadi represents the zero - carbon footprint green fabric of India which is the mantra of high fashion wear today.

In fact, showcasing khadi at fashion extravanza’s like the Lakme Fashion Week (LFW) his helping in changing the common man’s perception about the fabric being a stereotypical fabric made for a particular class, the Khadi and Village Industries Commission (KVIC) says. KVIC chairman Vinai Kumar Saxena, while delivering the keynote address

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‘Khadi and Sustainable Development’ at the inaugural session of 14th Sustainable Fashion Day, Lakme Fashion Week Mumbai, said “charkha” was not a symbol of commercial war, but of commercial peace. The KVIC, for the first time, collaborated with the LFW this year. At the recently-concluded event, the collections of four designer labels of handspun and hand-woven khadi fabric were showcased on the ramp. Young designers Lars Andersson, Pallavi Shantam, Saloni Sakaria and Jewellyn Alvares presented their khadi range. They showcased khadi in a new avatar, giving the fabric a funky, trendy spin to make it more suitable to modern sensibilities.

Buna, the brand started by Pallavi Shantam in 2017, gave an innovative twist to the traditional khadi. Calling her collection ‘Time Whisperer’ which is deeply rooted in the Japanese Wabi-Sabi concept, the designer developed a collection with jamdaani, woven khadi strips with zari made by weavers from Burdwan. Designer Lars Andersson’s khhdi and matka collection was termed a fabric love story between two textiles. The designer developed the collection with 300400-500 count khadi and matka silk, which

gave an interesting dimension to the fabric.

Bridal wear designer, Jewellyn Alvares turned his attention towards khadi for the first time for his men’s wear collection called ‘Converge’.

Working with pure rustic traditional khadi with inherent slub weave, Jewellyn used women’s wear pattern making skills for men’s wear.

And there were other designers before too who have experimented with khad. Shani Himanshu and Mia Morikawa, Co-founders of label 11.11 had launched khadi denim five years ago. Brand 11.11’s regular blue jeans is a unique garment manufactured from an indigenous variety of cotton called ‘kala cotton’ cultivated without using pesticides.

Grown in Kutch, this cotton is then hand-spun in Saurashtra and dispatched to Auroville in Puducherry for dyeing with natural indigo.

It’s transported back to Saurashtra where it is woven and finally sent to Delhi where it is stitched by hand.

Government turns its focus on khadi Meanwhile KVIC too has developed a range of environment-friendly, socially responsible khadi denim products exclusively for youth These consists of jeans, jackets, dresses

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Cover Story

made in khadi denim fabric. The government is positioning khadi as an ‘Indian brand’, which only the KVIC is entitled to promote or claim as its own. The move may restrict companies, especially foreign firms trying to register khadi as a trademark. The commission, marking the 69th Republic Day celebrations, alongwith

“The hand spun coarse cloth, largely worn as straight fit garments, has now evolved into a versatile fabric that lends itself beautifully to an array of silhouettes -- from shirts and dresses to jackets and palazzo pants, and even wedding wear. Khadi has gained a strong foothold in the organic fashion movement and is now emerging as a popular alternative to georgette, chiffon and net..”

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New Delhi Municipal Council (NDMC) had launched the first ever Khadi Haat in New Delhi last year.

KVIC also signed anMoU with Globus for setting up a ‘Khadi Korner’ in the Globus chain of stores. Globus, having a presence in 35 locations in 22 cities across India, initially introduced KVIC products at Noida and Chennai store. The tie up will triple benefit in the form of sales, generating employment and other benefits for the artisans.

Interestingly, over the decade, khadi is now the trademark of Prime Minister Modi’s fashion as well. “Khadi for the nation, khadi for fashion and khadi for transformation,” PM Modi has emphasised, asserting it is a source of employment for millions of weavers. The MSME ministry, which exercises administrative control over KVIC is also working towards positioning niche khadi products within the country like ‘premium and super premium’, in an endeavour to boost sales. The ministry believes, sale of khadi products may witness a 40 to 50 per cent jump in the current financial year ending March 2019, riding on the initiatives taken by the government.

And in a bid to expand khadi’s global reach, week-long exhibitions in 10 countries were organised as a part of India’s Independence day celebrations in August. The KVIC shipped products/fabrics for display in Bahrain, Iran,

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the UK, Singapore, Jordan, Australia, Canada, Portugal, Saudi Arabia and Italy. Around 20 types of khadi fabrics were displayed in the exhibitions from muslin to silk; cotton to wool, along with selected high-quality readymade garments like Modi jackets, shirts, tops, designer kurtas, western wear etc.

Big corporates take to khadi Interestingly, growing popularity has lured many big corporate players to the khadi space.

For example, Patanjali plans to launch 100 exclusive retail outlets to sell its ‘swadeshi’ line of branded khadi clothes by Diwali this year. The company will sell khadi products including kurtis, suits and jackets at Patanjali Khadi outlets to be opened by November, specifically in Tier II, III cities.

Patanjali’s foray into khadi is expected to add muscle to KVIC, which is in the midst of a turf war with ethnic-wear retailer Fabindia and other smaller brands, for handloom, handwoven and hand spun khadi products. Not only is Patanjali planning to join hands with KVIC to sell khadi products, the company has also made its displeasure at Fabindia’s dominance of the Indian khadi market quite plain. In the three-year long legal battle between Fabindia and KVIC the former has informed the Bombay High Court it does not intend to use the term ‘Khadi’ for its products. In its suit, the KVIC

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32 Cover Story “Patanjali’s foray into khadi is expected to add muscle to KVIC, which is in the midst of a turf war with ethnic-wear retailer Fabindia and other smaller brands, for handloom, handwoven and hand spun khadi products. Not only is Patanjali planning to join hands with KVIC to sell khadi products, the company has also made its displeasure at Fabindia’s dominance of the Indian khadi market quite plain.” had sought damages worth Rs 525 crore from Fabindia.

Meanwhile, big corporates like Raymond, Aditya Birla Group, Arvind Mills etc, and etailers like Amazon and Flipkart have joined the khadi movement. In the last one year, KVIC entered into agreements with Raymond, Aditya Birla Group, Arvind Mills and leading retail chains to supply fabric and finished products. Around

2.52 lakh mt. of khadi fabric worth Rs 7 crore have already been supplied to Raymond, while one million mt. will be supplied to Arvind Mills.

Saxena says, they have already opened outlets in association with some famous retail chains in Mumbai, Ahmedabad, Noida and Varanasi and are selling through online platforms such as Amazon. Raymond Khadi is a new collection that focuses on khadi, along with a conceptualised visual narrative titled ‘The Story Re-Spun’. What’s more, the Uttar Pradesh government is in talks with Flipkart to sell khadi produced in the state on the etailer’s platform.

Arvind and KVIC have signed an agreement, certifying Arvind’s khadi products to be

“Meanwhile, big corporates like Raymond, Aditya Birla Group, Arvind Mills etc, and etailers like Amazon and Flipkart have joined the khadi movement. In the last one year, KVIC entered into agreements with Raymond, Aditya Birla Group, Arvind Mills and leading retail chains to supply fabric and finished products.” presented to the world with a khadi mark. The global denim giant has been a leading player in the revival of the most sustainable fabric in the world; presenting it in its new, global avatar, as khadi denim – hand-spun, hand-dyed, and handwoven by artisanal communities from across the villages of India.

Future perfect The bottomline thus is that khadi is the most environmentally friendly fabric which represents India’s self-reliance, legacy, tradition and rural pride. While the government is eyeing massive international exposure for the fabric by positioning it as an ‘Indian brand’ which only the KVIC is entitled to promote or claim as its own, along with a bigger footprint in foreign missions and exhibition.

Indian corporate and designers are chipping in by popularising the fabric both within and outside the country. Surely, KVIC’s excellent sale figures of Rs 55,8,77.97 crore last year points towards the ever growing market of the freedom fabric.

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Trends

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Conformance gaining grounds in work place sourced from China and imported via Bangladesh. Fabrics for formal jackets and blazers are imported from Shishi, a small city in the Fujian district in China.

Ningbo in Zhejiang is the hub for fabric imported for shirts, waist coats etc., while the Shenzhen city is the destination for lighter but high-quality fabrics required for women’s wear formal clothes.

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eed for comfort is slowly seeping into formal dressing as well because comfort is the most elemental form of being ergonomically sound. A recent study

by Stormline, the foul weather gear producers, found 61 per cent people being surveyed had a negative perception of any company that enforced a strict dress code, and believed they would be more productive when dress code is relaxed. Along with that, there was a sense of commitment promised towards maintaining a decorum as 78 per cent respondents said even without a dress code, they’d still make an effort to dress well and would make a clear distinction between ‘work clothes’ and ‘non-work clothes’.

In short, work-wear that looks formal but provides the comfort of any casual attire promises is the need of the hour and nothing resonates with conformance and comfort as knits do. The stretch and ease they provide is what made them intrinsic to the ready-towear casual market and thankfully, the world of corporate clothing is now inching towards inclusion of knits in their production. Not just limited to turtlenecks and jumpers, these knit fabrics are now being used to make formal garments like shirts, pants and even suits and blazers.

Formal fashion Innovative companies are figuring out ways to incorporate knits in formal wear. In line with this, Arrow and USPA are ready to launch their first edition of knit shirts and pants for Autumn/Winter 2018. Abhilash Ankit, sourcing in-charge, Arrow, says the market reacts well to the comfort of knits, using them effectively in making shirts, pants, and suiting, would make office hours a little more productive. Louis Philippe became the frontrunner by launching

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clothes for their S/S’18 collection in India. Louis Philippe got the idea from the Polo T-shirts and easy semi-casual knit pants. Companies like these are now devoting 20-25 per cent of their production operations into making such knitted formal clothes.

Most commonly used fabrics are 100 per cent cotton 20 gauge knitted fabric, or mélange fabric for shirts, 11 Rayon T/R fabrics for blazers, suits, etc. and heavy cotton knits for pants. For summer-wear, cotton and polyester viscose pants are used. The fabrics being used for these garments have to be of higher gauge equivalent to 22 gauge to give a structure to the garment and the finesse a formal garment demands. These high-quality fabrics are thus

Future focus Companies are working on this non-stop to give consumers what they want. For instance, Arrow Autoflex pants feature an adjustable waist-band that can conform to the wearer’s changing waistlines throughout the day (prevs post-lunch, morning vs evening) to make the bottom-wear provide more ease yet have aesthetics of formal pants. Several new knitted accessories are also coming into shape like elasticated cuff-links by Arrow and silk knit ties, which have a characteristic open-weave texture that gives them a structural finish while keeping the weight on the lighter side.

Additionally, developments are happening to make shirts ‘stitch-less’, that is, bound by fusible material that is elastic in nature and further studies are happening for lining that is stretchable for the knits as well as woven shirts, providing ease in tension areas like the arm-holes to enable the professional to work with maximum mobility while performing tasks such as typing, using computers, writing, etc.

These linings also add more value to the overall quality of the garment as compared to the previously used taffeta linings.

While companies are painstakingly making efforts to offer comfort to consumers, are we as consumers and employers ready to take the plunge? These high-gauge knit fabrics being used for the work-wear attires are yet to come to the knitwear hub of India, Tirupur, which is why China is gaining popularity as the sourcing destination for the knitted ‘casual’ work-wear. This means that the MRP of these clothes would be higher than their woven counterparts, which makes these producers a little hesitant in completely expanding this sector because along with comfort, cost also needs to be borne in mind.

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34 trEnds

Casual wear’s growing popularity lure more and more domestic brands With easy availability of global fashion at pocket friendly rates, casual wear sales in India have surged.

Domestic brands too are focusing a lot more on casual segment to boost their bottomline

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ver the past few years, casual wear market in India has witnessed accelerating growth, driven by rising income levels, changing lifestyles and the entry of foreign brands.

Home-grown brands have launched trendy casual wear products and repositioned themselves to mirror global fashion trends.

The increasing availability of international fashion at affordable rates, are causing casual wear sales to surge.

• Casual wear is the largest selling segment today • Its popularity is only growing • Has got acceptance in all walks of life • Middle level brands offer pocket friendly collections • They imbibe latest designs and trends from the West • Slim fits are have big demand both in trousers and shirts • A variety of innovative fibers are being used every season

No clear demarcation Formal wear is increasingly giving way to trendier lines of clothing including casual apparel. “Today, there exists no distinctive line in segments,” says Bhavin Shah, Owner, UCD Jeans. “It all depends on how the user takes a particular dress or combines a shirt with trousers and T shirts with joggers. So, the lines that distinguish casual wear from other types of clothing are blurred. Yet, it is the largest segment in the market owing to the fact it has been accepted in all walks of life,” he adds. His brand UCD Jeans deals in shirts, trousers and T-shirts. These products, mainly target youngsters and cater to urban tastes.

UCD started its operations around 13 years ago, “The response to our clothes has so far been good,” notes Shah. “We started with shirts, and two years ago we launched our set of trousers and T-shirts.”

Campus Sutra which deals in casual wear for men and women aged 18 to 25 years, claims to be the only brand in India of its kind.

“If we like any design or trend, we come out with that collection within 21 days, whereas big brands follow maximum two collections in a year.”

Aditya Agarwal Co-founder, Campus Sutra

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“Youngsters entering college are our target audience. Our range comprises T shirts, joggers, winter wear jackets, shirts and active wear. Recently we launched yoga wear. A Rs 150 crore company and the brand has distribution across South India,” reveals Aditya Agarwal, Co-founder.

“Casual wear is not restricted to some product categories but have a wide range from everyday use to office use.”

Rise of denim in casual wear

Umesh Amal

A popular category in casual wear is denim.

Denim has been accepted well across age

Owner, Benzoss

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Trends

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among 25 to 40-year-old people,” he adds. As far as patterns are concerned, “checks are in trends in the shirts segment. In T-shirts, prints and ombre are popular,” affirms Agarwal.

In fabrics, blends and cotton rule Campus Sutra recently launched the lightest fabric in India which is lighter than paper. “We are the only brand in the country which has launched this fabric,” informs Agarwal. Benzoss too is innovative in fabrics as it makes denim from Italian knitting. The brand sources its fabrics from Raymond. “We use four types of fabrics for the entire range of denim bottom,” Amal says.

Retail presence

“We are always concerned about the quality of our product and justified MRPs suitable to every pocket.”

Bhavin Shah Owner, UCD Jeans groups and markets. “It’s the feel and comfort factor that gives denim an edge over other items,” notes Umesh Amal, Owner, Benzoss, a brand that deals only in denim trousers. He believes denim to be a more complex category than other clothing. “Shirts do not take more than eight to 10 days to be made while denim takes more than two months to complete as a collection,” he reveals.

Another brand that deals with denim is Ebony. “We have all types of denim for women and kids. We have been doing women’s denim for a long time while kids’ denim was introduced recently, considering the demand from clients and our own aspiration to add to what we are doing already,” states Kanak Shah, Director. He points out women’s denim have always led the market as far as business is concerned. “The idea was to explore other promising segments, and kids’ denim collection is a response to our category extension plan,” he states.

Besides denim, shirts and trousers also account for a large share of casual wear market in India. UCD Jeans offers both basic and funky shirts. “All types of neck patterns, be it round or

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V are available,” Shah reveals. “Slim fit being popular makes up the maximum range. Cotton trousers are for youngsters. We work a lot on fits. Narrow and ankle length trousers are in trend. Trousers are plain mainly. 50 per cent would be plain trousers, rest includes dobbies, checks, etc,” he further elaborates.

New collections for the season “If any particular segment is growing fast and has a big scope for growth, you are just supposed to back the right horse, rest follows automatically,” observes Agarwal.

Brand Casual Sutra experiments a lot with its design.

“We are very edgy from the design point of view. The kinds of design we follow are at par with street fashion in Korea and China,” he reveals. “Sustainability is another area we focus on. We have significantly reduced our carbon and wastage footprint and the water is treated and then put to use again.”

Denim wear brand Benzoss experiments a lot with its products. The brand is planning to launch plus size trousers as well as narrow fit with 36 length. “In India, there is a big shortage of this size of trousers. We have done the sampling for this and will be launching soon,” reveals Amal.

Patterns and fits When it comes to fits, slim fit is the most preferred across all brands. UCD Jeans works a lot on fits. “Narrow and ankle length trousers are in trend,” Shah observes. Benzoss works more on regular, narrow, comfort, ankle and straight fits. “Regular fit is always more in demand,” Amal notes. “This fit is more popular

Over the years, Campus Sutra has witnessed exceptional growth. “We started with a turnover of Rs 1.65 crore and last year closed at Rs 140 crore.

So growth has been phenomenal.”

The brand has been quite aggressive offline, with a presence in 50 outlets.

“We are planning to reach 2,000 outlets in the next couple of years. About 100 EBOs are lined up for this period.”

UCD Jeans is also strengthening its retail presence. “We deal with distributers, and are doing extremely well in six to seven states, though we are present in 20 to 22 states pan India. EBOs are also under consideration,” affirms Shah. Making its presence felt prominently across South India, Ebony has representatives and distributors in every state.

However, the brand is majorly present in six to seven states such as Andhra Pradesh, Kerala, and Karnataka, etc.

As for pricing, affordability is key. Casualwear garments are known to be more affordable than other types of clothes, be it, festive wear, formal wear or activewear, etc. As brands in this category target the mid-level customers, they prefer to go easy on consumer’s pockets.

UCD Jeans for instance offers shirts in the range Rs 999-Rs 1,099; the brand offers trousers in the Rs 1,399 to Rs 1, 499. Benzoss offers denim trousers in the range of Rs 1,099 to Rs 1,699; while the denim offered by Ebony start at Rs 900 and end at Rs 1,495.

“We have our own unit with 50 machines which produces 500 to 700 pieces per day.”

Kanak Shah Director, Ebony

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36 lEad story

Ethnic wear clothes never go out of fashion in India Acceptability across all age groups makes ethnic wear the most sought after category in India. While kurtis are a strong category in women’s ethnic wear, sari remains the predominant among elderly and middle-aged women across regions, write Shubhangi Bidwe and Ajay Goswami • Ethnic wear market in India is estimated at $17.5 billion • The market for saris is expected to grow at a CAGR of 6 per cent to reach Rs 61,553 crore by 2025 • Of 100 women today, 90 prefer wearing kurtis and other ethnic garments • Ethnic wear makes liberal use of colors • Fusionwear is an emerging strong in women’s wear category

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espite growing popularity of western wear, ethnics still remains one of the strongest categories especially in women’s wear.

With thousands of shades and designs, ethnic wear accounts for 38 per cent of the entire fashion retail segment in India today. “Ethnic wear is a vast category with thousands of shades, silhouettes and varieties in designs and textures and it has that traditional feel that can’t be brought by anyone except Indians,” opines Ravi Khandelwal, Co-founder, Yufta, talking about a market that is estimated at $17.5 billion and accounts for 38 per cent of the entire fashion retail segment. Women’s ethnic wear can be further sub divided into three major categories: saris, salwar kameez and blouse-petticoats. Sari, the quintessential Indian women’s attire has a market of Rs 36,035 crore. It is the most widely accepted women’s wear in India and is expected to grow at a CAGR of 6 per cent to reach Rs 61,553 crore by 2025.

Changing trends Though a market shift is expected from sari to salwar kameez or western wear in urban and semi-urban markets, sari is expected to remain the predominant category among elderly and middle-aged women across urban and rural India.

Khandewal however, disagrees, “Consumers are shifting their preference from saris to kurtis, which is terrific,” he notes. “Out of 100 women today, 90 prefer kurtis and other ethnic wear products. The shift indicates the level of acceptance ethnic wear has in the current context. Traditional wear like saris for weddings and festive times are being replaced

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by gowns,” he points out. Agrees Sejal Shah, Marketing Manager, Asika who goes on to add “Indian consumers are moving away from completely ethnic wear towards Indo westerns.”

Adding a personal touch Khandelwal says women’s ethnic wear is largely handmade as machines are useless in this segment. “Slight changes in fabrics and colors depending on the climate and sensibilities of the particular region make them acceptable everywhere.” Yufta mainly uses cotton, rayon and many traditional fabrics such as Chanderi and silk etc. The products are completely hand dyed “This brings a unique feel to the person who wears them,” Khandewal observes. “We use cotton flex for our kurtis which is comfortable and popular as corporate wear. Rayon is acceptable as party wear.”

“Ethnic wear is equally popular in all regions of the country there is no boundary or barrier for growth. Only with slight changes in fabrics and colors depending on the climate and sensibilities of the particular region, it is acceptable everywhere.”

Rajeev Khandelwal Co-Founder, Yufta

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lead story also,” says Shah.

“The purpose is to serve consumers from all walks of life,” she adds. Varanga, on the other hand, offers loose fitting kurtis which are much in trend these days. “These kurtis can be combined with anything like a skirt, denim or plazzo,” Chandak states.

Wholesale price of the garments offered by Yufta are in the range of Rs 400-Rs 1,000; while their retail prices range from Rs 700Rs 2,000. Esika, on the other hand offers kurtis in the range Rs 1,500 to Rs 2,500, and suits in the range Rs 3,500 to Rs 12,000.

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“The market for ethnic wear is really lucrative and growing exponentially day by day.”

Shrikant Chandak Managing Director, Varanga which can be worn for various occasions. “Then we have dhoti-patiala which is quite popular.

We have 17 colours in the same pattern and this is our signature product,” elucidates Shah.

“We are a party wear brand but keep giving different touches to our range according to demand,” she elaborates.

A balance between fashion and functionality

Another brand that swears by cotton and rayon fabrics is Varanga. “We have kurtis made of rayon with foil printing. We play with cotton and rayon fabrics majorly,” reveals Shrikant Chandak, Managing Director of.

Brand Esika, on the other hand prefers using rich fabrics such as chiffon, georgette, viscose, etc. The brand pays special attention to fabrication and uses cutting edge technologies for detailing on garments.

The one factor that makes women’s ethnicwear so popular is the liberal use of colors in these garments. Brands prefer maximum use of colors to give a royal and rich look. “We include all kinds of colors such as pastel and dark in our range,” informs Shah.

“Kaftans are in torquious and green colours,” he adds. “Varanga prefers dusty colors given its proximity to the Southern markets,” notes Chandak.

Pocket friendly prices a draw Esika offers garments for people in every shape and size. “We have a plus size range

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For the modern working woman, both elements -style and comfort – score high. To keep the essence of both, manufacturers don’t hesitate to give ethnic and western touches to the same product branding it as fusion wear.

“Fusion wear is only for a certain age group, while ethnic is acceptable in every age group, income class and occasion. Mumbai and Delhi offer huge scope for this segment,” notes Khandelwal.

Esika also offers products that are a fusion of both these elements. The brand offers kaftans

“Indians prefer less embroidery in their attires. It’s a more about subtle products while foreign markets demand clothes with heavy work done on them.”

Sejal Shah Marketing Manager, Esika

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38 IF Exclusive

Fifty Degree launches a new collection of tees

“Our overall approach remains to make comfortable, quality, well-priced clothing for women of all sizes and age groups”

Vinay Mehra Founder and MD, Fifty Degree

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ifty Degree, the flagship brand of V3 Exports, recently entered the Indian T-shirt market. The brand specialising in men’s T-shirts has four categories: formals, basics, sports and casuals. To enhance its reach, Fifty Degree has tied up with e-commerce majors Flipkart, Amazon and Paytm for e-retailing within India.

Fifty Degree’s brand ambassador Gaurav Chopra, is a renowned TV personality.

On unveiling the latest collection Chopra said “Fifty Degree reflects the pulse of the current generation which looks at clothing as more than a reflection of their attitude and status. Fifty Degree encapsulates that vibe in each thread. It reflects the persona of the fashionforward man who is urbane, outgoing, and dynamic while wanting to live his life to the fullest.”

Chopra says wardrobe preferences of consumers worldwide are undergoing a distinct shift – from same old formals to trendy and casual attire. Indian customer’s choices are also shifting.

The brand’s motto is adaptability and comfortable fashion going hand-in-hand with style. “Fifty Degree is not just any premium lifestyle brand; it caters to the needs of consumers who are looking to break away from

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their regular, boring, monotonous dressing,” opines Vinay Mehra, Founder and MD, Fifty Degree.

The endorsement journey Talking about endorsement, Chopra said, “I began as a designer as I did a course from NIFT. Fifty Degree and I have that fit and connect. I am careful of what I endorse on social media, what I write, what I say. It is the people who make us. It is an intrinsic fit between me and the brand. The brand ambassador should only recommend things that are worthy.”

On his involvement he said, “I give inputs and

suggestions and coordinate with the research team. Fashion is only an indication of the times. In the 17th century Europe, breeches were in fashion. The more widespread fashion is the more diverse it gets. Fashion is an amalgamation of styles and brands. A lot of people find jackets and ties irrelevant.

Instead of fostering a work culture, these hamper comfort. The T-shirt has become important since you need not always travel for work and as long as you have a laptop, the job is done. You can have a meeting in New York while being in Mumbai. A T-shirt is not about the brand, it’s about your attitude. It is an expression of your attitude. The brand encourages you to discover your comfort zone.” For Chopra, generally the brands that cater to the young compromise on quality and just to be cool, they lack solidity but Fifty Degree stresses a lot on quality.

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40 PrEvIEw

CENTRESTAGE to consolidate Hong Kong’s position as an Asian fashion hub “The third edition of CENTRESTAGE, Asia’s premier fashion event, will be held from September 5 to 8, 2018 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the event, since its inception, has consolidated Hong Kong’s position as a fashion hub in Asia, offering an ideal platform for fashion brands and designers to gain local and international exposure. This year’s event will feature a record-breaking 220 fashion brands from 22 countries and regions. It will be visited by brands and designer labels from Austria, Germany, Poland and Switzerland. The theme will be ‘Tomorrow Lab’. It will feature three thematic zones: Allure: representing craftsmanship, refinement and elegance; Iconic: displaying contemporary, chic and avant-garde designs; and Metro: showcasing casual, youthful expressions of urban life.”

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he third edition of CENTRESTAGE, Asia’s premier fashion event will be held from September 5 to 8, 2018 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the event, since its inception, has consolidated Hong Kong’s position as a fashion hub in Asia, offering an ideal platform for fashion brands and designers to gain local and international exposure.

Theme for this edition This year’s event will feature a recordbreaking 220 fashion brands from 22 countries

and regions. It will be visited by brands and designer labels from Austria, Germany, Poland and Switzerland. The theme will be ‘Tomorrow Lab’.

It will feature three thematic zones: Allure: representing craftsmanship, refinement and elegance; Iconic: displaying contemporary, chic and avantgarde designs; and Metro: showcasing casual, youthful expressions of urban life.

CENTRESTAGE 2018 will hold around 20 fashion shows over four days. These will

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Preview

include three internationally celebrated Asian fashion labels who will present their latest 2019 Spring/Summer collections at the opening gala show CENTRESTAGE Elites: Japanese avant-garde streetwear label Facetasm by Hiromichi Ochiai, Hong Kong ready-to-wear womenswear label Idism by design duo Cyrus Wong and Julio Ng, and Chinese luxury womenswear label Ms Min. The show will include over 20 fashion shows that will display latest collections by exhibiting brands. The “Fashion Hong Kong Runway Show”, on Sept 5, 2018, will feature eight Hong Kong designer labels including Anveglosa, Doriskath, Harrison Wong, House of V, Loom Loop, Maison Vermillion, Miking NG and Methoddolgy.

Design display Online fashion hub Fashionally will feature its Fashionally Collection #12 fashion show, where 10 rising local fashion designers will highlight Hong Kong’s design prowess.

Moreover, the Fashionally Presentation will spotlight three budding Hong Kong labels, Tak Lee, Redemptive, and YLYstudio. Each

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of them will stage an unconventional hybrid presentation combining a fashion show and theatrical performance for their 2019 Spring/ Summer collection.

Excellence rewarded Another highlight of the event will be the finals of The Hong Kong Young Fashion Designers’ Contest 2018 (YDC) where 16 shortlisted candidates will compete for five awards including the New Talent Award and Best Footwear Design Award. Furthermore, Redress, a non-government-organisation promoting environmental fashion, will present the Redress Design Award, the world’s largest sustainable fashion design competition, on September 6. The Knitwear Innovation and Design Society will present the Knitwear Symphony 2018 & the 8th Hong Kong Knitwear Designers’ Contest on September 7 to promote Hong Kong’s knitwear design and wool manufacturing capabilities.

A meeting of minds International style masters and industry experts will share their perspectives on

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industry trends and the future of fashion during the Meet the Visionaries Series and Trend Talk Series of seminars. Meet the Visionaries Series seminar on Sept 6, 2018 will address the theme “In Conversation with the Asian Creative Forces Shaping the International Fashion Scene”. On 7 Sept, at another seminar of the series, internationally acclaimed fashion designer Martine Rose will share insights and anecdotes from her career.

The Fashion Summit, the first large-scale summit in Asia on sustainability in fashion, will be held on the theme “Circular Economy”.

A panel comprising leading academics, key industry players, NGOs, media, decision makers and leaders from various disciplines and across geographical boundaries will discuss sustainability solutions for fashion.

In collaboration with over 100 partners, including retail stores, hotels and institutions, Hong Kong in Fashion will feature more than 90 entertaining and engaging events including exhibitions, workshops and dance performances, as well as promotions featuring themed afternoon tea sets and giveaways.

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Intertextile Shanghai to open on Sept 27

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ntertextile Shanghai Apparel Fabrics will be held between September 27 to 29, 2018.

Intertextile Shanghai Apparel Fabrics is a comprehensive platform to showcase supreme apparel fabrics and accessories. The event will see 4,000-plus suppliers and more than 70,000 trade buyers. The earlier date for the industry’s largest trade event is attracting many of the biggest apparel fabrics and accessories back to the 2018 edition.

Birla, DuPont, Hyosung, Invista and Lenzing will have Group Pavilions. As the most comprehensive sourcing platform in the industry, the fair’s product groups include cotton, wool, manmade, silk, linen / ramie, denim and knitted fabrics, as well as lace and

embroidery, fibers and yarns, garment and fashion accessories, original pattern designs, sustainability products and services and digital printing technologies. Application areas for these products include women’s wear, men’s wear, suitings, shirtings, casual wear, functional wear / sportswear, denim wear, lingerie and swimwear, children’s wear and more.

Two international promotion bodies Cotton

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Council International and The Woolmark Company also return, as will global Chinese players Bros Eastern and Huafu Fashion.

Among the many Japanese participants will be Komatsu Seiren and Stylem, while Dormeuil and Malhia Kent from France participate again this year. Intertextile Shanghai Apparel Fabrics will run concurrently with the CHIC and PH Value fairs this edition.

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India firms up footprint Down Under

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he organisers of Australia’s only dedicated, trade-only footwear and leather show have announced the participation of a large delegation of suppliers from India, the world’s second largest producer of footwear and leather garments, at the upcoming Footwear and Leather Show.

The group participation organised by Council for Leather Exports (CLE), India’s peak export trade promotion organisation for its growing leather industry, will see 30 suppliers of footwear and leather goods/accessories & garments exhibit in the largest pavilion at the Melbourne show in November 2018.

For the third year running, CLE is bringing its member companies to Australia to showcase the quality of their products and expand their footprint in the Australian market. “Australia is recognised as a growing and significant market for leather and leather products and we are proud to represent the Indian supplier market at the Footwear and Leather Show,” Mr R Selvam IAS, Executive Director, Council for Leather Exports said.

“India is a reliable and attractive destination for the manufacture of high end goods and we are delighted to have CLE’s continuing participation at the Footwear and Leather Show. We are confident this will support their commitment to developing export growth for

apparel and textiles from around the world.

The three-day trade only event covering 16,500 gross square metres of floorspace, opens at Melbourne Convention & Exhibition Centre on 20 November 2018.

Footwear and Leather Show Australia is Australia’s premier international sourcing show for Footwear, Leather and Leather

with a trade and buying audience from across Australia, New Zealand and beyond.

Besides the intense direct business exchange on the show floor, the expo also offers a comprehensive program of learning and networking opportunities including seminars and workshops, networking events and industry presentations, providing multiple ways of engaging and establishing long-term business relationships. New features for 2018 include the Global Runway and Hosted Business Matching.

Footwear & Leather Show Australia (FLSA) Co-located with International Sourcing Expo Australia (ISEA) &China Clothing Textiles Accessories Expo (CCTA)

Melbourne Convention and Exhibition Centre 1 Convention Centre Pl, South Wharf VIC 3006 Melbourne, Australia

About IEC Group

the Indian leather sector, particularly within the discerning Australian market,” Julie Holt, Exhibition Director at IEC Group said.

Footwear and Leather Show, co-located with the International Sourcing Expo Australia and the China Clothing Accessories Textiles Expo, is Australia’s dedicated trade-only event showcasing footwear and leather product,

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Accessories. Into its third year, participation is restricted to bona fide trade professionals only and is expected to draw over 4,000 visitors (combined with the ISEA and CCTA).

The show will feature a comprehensive range of footwear, leather and leather accessories from manufacturers and exporters looking at securing volume OEM & ODM partnerships

International Exhibition & Conference Group Pty Ltd (IEC Group) is a privately owned Australian company. Led by industry Leader Marie Kinsella, the senior management and show team staff have more than 60 years of combined exhibition industry experience.

IEC Group produces some of Australia’s leading trade shows and industry events and works in partnership with industry bodies and associations both in Australia and internationally, across an ever-expanding portfolio of trade shows and exhibitions.

9/8/2018 4:20:38 PM

45 EXHIBIT AT AUSTRALIA’S DEDICATED SOURCING EXPO FOR FOOTWEAR & LEATHER

Event Feature

4000+ TRADE

Co located with

BUYERS

20 - 22 NOVEMBER 2018 MELBOURNE CONVENTION & EXHIBITION CENTRE

REGISTER footwearleathershow.com.au

Organised by: International Exhibition and Conference Group Contact: Julie Holt, Exhibition Director Email: julie@iecgroup.com.au • Tel: +61 449 148 886

1/197 Bay Street, Brighton, Victoria, Australia Tel: +61 3 9596 9205 • Email: info@iecgroup.com.au

Partners

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9/8/2018 4:20:39 PM

46 rEvIEw

67th NGF scores high among exhibitors, visitors, business exceeds expectations

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he 67th National Garment Fair organized by the Clothing Manufacturers Association of India (CMAI) ended on an optimistic note with satisfied exhibitors and visitors. The fair held from July 16 to 19 at Bombay Exhibition Centre, NSE Complex, Goregaon, Mumbai, was inaugurated by chief guest Kishore Biyani, Group CEO, Future Group. Spread over 6,50,000 sq. ft. the B2B fair saw 916 exhibitors with 986 stalls displaying 1,087 brands covering men’s wear, women’s wear, children’s wear and accessories.

In his inaugural speech Biyani said, “It’s encouraging to see the fair getting bigger and bigger day by day and these are the brands which are clothing the nation. We can see the collective mindset and ideas being shared by industry stakeholders. Also, since the fair is stretched over four days now, it will help industry spend more quality time on one platform.” Happy with the successful completion of the fair, Rahul Mehta, President, CMAI observed, “It was an outstanding success, both in terms of organization and brand/retailer participation. Considering the sluggish market conditions, we feared a drop in the number of visitors as well as quantum of business. That the numbers crossed 45,000 visitors is an unexpected bonus. Reports suggest, the actual business done exceeded expectations and stood at Rs 800 crore.”

Mehta said as an organizer they were

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keeping their fingers crossed as they had made major policy changes in two major areas. Business networking sessions between exhibitors and agents and distributors, high street retailers, national chain stores and e-commerce companies were also held this year. This year CMAI is celebrating 25 years of association with Bombay Exhibition Centre.

“For the first time, July was a non-decoration fair, and we were experimenting with a four day fair format for the first time. Both our initiatives were hugely welcomed by trade. It will motivate the committee to work harder in the coming fairs,” Mehta opines.

“It’s our second year and we are as happy as last year. Since it’s all under one roof, it automatically benefits branding. You get to

see people from all across channels. We have been approached by many new people from the industry and are looking to grow with our old as well as new clients,” said Kanak Shah, Director, Ebony.

“Our thrust to expand our footprint in the domestic market brought us to this fair,” averred Sejal Shah, Marketing Manager, brand Esika.

“Earlier, we mostly went to overseas fairs. This is our second consecutive year at NGF and it’s working well for us. People see our products, like them, place orders, and we get publicity and that’s enough for us. We are happy with the response.”

Men’s designer wear brand J D Designs was participating for the second time, “We take part in summer fairs only since the festive season is in offing, it makes sense for our participation.

CMAI fairs are good, however, expenses are high,” said Chirag Dodeja, Director, JD Designs.

“This is our second time, earlier we attended the summer fair but that is a smaller version of winter fair. The response has been good so far.

I rate it four out of five to be precise. However, I feel this fair could have been more organized, there should be sections for each category and that makes business easy for visitors and participants. We got enough visitors,” opines Ravi Khandelwal, Co-founder, Yufta, a women’s ethnic wear brand based out of Jaipur.

Rahul Mehta, President, CMAI points out, India’s domestic apparel market is estimated at $67 billion in 2017 and growing at a CAGR of 10 per cent since 2005. The market performed better than largest consumption regions like US, EU and Japan, where depressed economic conditions led to lower demand and growth. With strong fundamentals, the Indian apparel market is expected to grow at 11-12 per cent CAGR and touch $160 billion by 2025.

9/8/2018 4:20:43 PM

47 Apparel Accessories Textiles EXHIBIT AT AUSTRALIA’S DEDICATED SOURCING EXPO Event Feature

4000+ TRADE

Co located with

BUYERS

20 - 22 NOVEMBER 2018 MELBOURNE CONVENTION & EXHIBITION CENTRE

REGISTER internationalsourcingexpo.com

Organised by: International Exhibition and Conference Group Contact: Julie Holt, Exhibition Director Email: julie@iecgroup.com.au • Tel: +61 449 148 886

1/197 Bay Street, Brighton, Victoria, Australia Tel: +61 3 9596 9205 • Email: info@iecgroup.com.au

Partners

IF_31August_2018.indd 47

9/8/2018 4:20:44 PM

48 preview

Hong Kong Trade Fairs from September to November Hong Kong Trade Development Council (HKTDC) organises more than 30 exhibitions each year to bring together buyers and suppliers from both economies to develop their business.

The fairs are as below: • HKTDC Hong Kong Watch & Clock Fair (4-8 September 2018) • CENTRESTAGE (5-8 September 2018) • HKTDC Hong Kong Electronics Fair (Autumn Edition) (13-16 October 2018) • electronicAsia (13-16 Oct, 2018) • Eco Expo Asia – International Trade Fair on Environmental Protection (25-28 October 2018)

T

he bilateral trade relations among Hong Kong and India have long been robust.

Adding to the Hong Kong’s business advantages, Hong Kong Trade Development Council (HKTDC) organises more than 30 exhibitions each year to bring together buyers and suppliers from both economies to develop their business.

Rajesh Bhagat, Mumbai Consultant, HKTDC, announced here recently that nine international fairs, which cover watches and clocks, fashion, electronic products, lighting products, green products, spectacles as well as wine and spirits, will be held in Hong Kong from September to November. These fairs will serve as idea platforms for traders and suppliers from India to expand their businesses into new markets.

“The HKTDC’s some 30 fairs attracted about 39,000 exhibitors and over 750,000 visitors from all over the world in 2017/2018. Of which, there were more than 14,000 exhibitors and buyers from India, showing Indian companies are keen to seek business opportunities through HKTDC exhibitions platform,” Bhagat said. “Our worldclass trade fairs are supported by a combination of international quality exhibitiors and buyers.

Synergising with our mobile-friendly sourcing services, including the award-winning “hktdc. com” Online Marketplace, Exhibition Online platforms, the HKTDC Marketplace App, and more than 20 print and online product magazines (and industry supplements), our exhibitions are the perfect starting point for yearround business connections between buyers and suppliers, facilitated by our integrated online-offline marketplace.” He looked forward

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to welcoming more Indian corporations to explore business opportunities and tap into global markets through HKTDC exhibitions.

He also highly encouraged all Indian buyers, distributors and retailers come to Hong Kong to experience the benefit of sourcing through HKTDC’s trade fairs.

India is Hong Kong 7th largest trading partner. In the first half of 2018, the total trade value between Hong Kong and India amounted to USD 14.4 billion. In particular, Hong Kong’s total export to India amounted to USD 8.3 billion and total import value from India reached USD 6.1 billion.

• HKTDC Hong Kong International Outdoor and Tech Light Expo (2629 October 2018) • HKTDC Hong Kong International Lighting Fair (Autumn Edition) (27-30 October 2018) • HKTDC Hong Kong Optical Fair (7-9 November 2018) • HKTDC Hong Kong International Wine & Spirits Fair (8-10 November 2018)

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50 preview

Source India 2018 India’s Premier Reverse Buyer Seller Meet

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inistry of Commerce & Industry, Ministry of Textiles, Govt. of India & The Synthetic & Rayon Textiles Export Promotion Council (SRTEPC) announce Source India 2018 – the 2nd edition of India’s largest Sourcing Show for Textiles To continue the impressive growth story of exports of Man Made Fibre and blended textiles from India, the Synthetic & Rayon Textiles Export Promotion Council and the Ministry of Textiles, Government of India, today announced the 2nd Edition of India’s Largest Global Buyer Seller Meet, Source India 2018 in Surat.

Source India 2018 will be held in Surat from 21st to 23rd September 2018. It will be the largest sourcing show for international buyers who are looking to source synthetic and blended textiles from India. India currently ranks among the top 3 suppliers of these textiles worldwide.

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SRTEPC will assemble an array of more than 200 International Importers from more than 40 countries to transact business with more than 200 exporters in this sector.

Source India 2018 is a focused B2B show covering the entire value chain in Man-made Fibre Textile products and its blends. Fabrics (that include Suiting, Shirting, Women’s Wear), Yarn, Fibre, Made-ups, Home Textiles and Technical Textiles will be showcased by the leading exporters during the event.

The Global Reverse Buyer Seller Meet will provide a boost to the Government’s ‘Make in India’ campaign in India’s second largest employment generating industry.

The Second edition of India’s largest Sourcing Show for Man-made Fibre Textile products will be spread over 10,000 sq m of air-conditioned space. More than 200 Foreign Buyers are expected from 40

countries in addition to more than 5000 walk in Trade Visitors including Domestic Buyers, Representatives of Indian and International Buying Houses, Procurement Managers from Large Retail Brands, Sourcing Agents, CEO’s, Industry Heads and Business Leaders. Council will be creating a Business Lounge for one to one meetings with the International Buyers.

Informal networking dinners will be organized for the Exhibitors to develop relations with the invited International Buyers. The Council will be setting up a Theme Pavilion that will showcase fashion trends for the next SpringSummer and Autumn-Winter period.

Road Shows are being conducted by the Council at the leading trade associations in Egypt, Morocco, Turkey, Moldova, Vietnam, Myanmar, Thailand, Mexico, Brazil, Peru, Colombia and UAE. Presentations will be made to the leading textile importers in these

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counties. Invitations will be sent to genuine buyers, duly verified through an elaborate selection process for their quality and interest to do business with Indian Exporters. Also, invitations will be sent to overseas buyers based on import data of these countries.

Shri Sri Narain Aggarwal, Chairman, SRTEPC said, “It is a matter of pride that India is the 2nd largest manufacturer and 6th largest exporter of Man-made Fibre Textiles in the world. Speaking from Surat the Chairman said that “I take this opportunity to thank Smt. Smriti Zubin Irani, Honorable Union Minister of Textiles and her entire team for their relentless support and initiatives to benefit the Indian Textile Industry and all the stakeholders. The city of Surat is the biggest hub of MMFT in the country, contributing 40% of the production of

“It is my privilege to set the ball of ‘Incredible Textiles of India’ by launching this second edition of our flagship event that showcases the endless possibilities of Indian Manmade Fibre Textile products to the world”

Shri Sri Narain Aggarwal Chairman, SRTEPC synthetic & rayon textile products that India manufactures. I am very confident that this unique business platform of ‘Source India 2018’ will result in many productive and long term business deals between Indian Exporters and International Importers of Man-made Fibre Textile products and its blends. It is my privilege to set the ball of ‘Incredible Textiles of India’ by launching this second edition of our flagship event that showcases the endless possibilities of Indian Man-made Fibre Textile products to the world”.

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“We are creating an exclusive ‘Business Lounge’ for strategic one to one interactions between our member exhibitors and the invited buyers. We are also organizing a couple of informal ‘Networking Dinners’ to provide an opportunity for the participants to get to know each other and build long term business relationships”

Shri Ronak Rughani Vice Chairman, SRTEPC Speaking from Mumbai, head office of SRTEPC, Vice Chairman, Shri Ronak Rughani said that “We at SRTEPC are very enthusiastic about the event and look forward to welcoming and hosting more than 200 International Buyers, selected with great care to ensure that we create an environment for maximum business deals to be transacted during Source India 2018. He further elaborated “We are creating an exclusive ‘Business Lounge’ for strategic one to one interactions between our member exhibitors and the invited buyers.

We are also organizing a couple of informal ‘Networking Dinners’ to provide an opportunity for the participants to get to know each other and build long term business relationships”.

Immediate Past Chairman and Convener, Shri Anil Rajvanshi said “It is SRTEPC’s endeavor to partner the Govt. of India in its efforts to promote the Indian Textile Industry.

As Facilitators of the Indian Man-made Fibre Textile Industry it is the Council’s objective to prepare our Industry to ride the waves of change occurring in the Global Textile Industry. The developments are happy tidings for the Man-made Fibre Textile Industry and its blends as more than 70% of the textile used

“Our second edition will serve to reinforce our objective of India being the ‘Go To’ destination for International Buyers and Buying Houses to source their requirements of Manmade Fibre Textile Products and its blends”

Shri Anil Rajvanshi Immediate Past Chairman and Convener in the world is synthetic and the trend is only increasing. Organizing ‘Source India 2018’ is a giant step towards promotion of Indian Textile products to all corners of the world.

Through our first edition of the Reverse Buyer Seller Meet we have announced the establishment of a truly global show in Textilesin India. Our second edition will serve to reinforce our objective of India being the ‘Go To’ destination for International Buyers and Buying Houses to source their requirements of Manmade Fibre Textile Products and its blends”.

Media Key Contact:

Mr. S. Balaraju Executive Director cum Secretary The Synthetic & Rayon Textiles Export Promotion Council Resham Bhavan, 78, Veer Nariman Road, Mumbai – 400020.

Email: ed@srtepc.in Phone: (+91-22) 22048797, 22048690 Fax: (+91-22) 2204 8358 / 2281 0091 http://www.srtepc.in

About Source India 2018 Website: http://sourceindia.srtepc.in Source INDIA Brochure link: https://tinyurl. com/ydy243bh Nomination Form link: https://tinyurl.com/ ybap69pd Source INDIA Video: https://youtu.be/ gfppkkbSKLs

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52 rEvIEw

GTE Bangalore ends on high note The world’s most advanced machines and materials were showcased under one roof. It featured more than 180 exhibitors from all segments of apparel manufacturing and trims.

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arment Technology Expo (GTE) was held in Bangalore, August 18 to 20. This is South Asia’s largest and most comprehensive exhibition on apparel, knitting, textile printing technology, fabrics, accessories and allied services. The world’s most advanced machines and materials were showcased under one roof. It featured more than 180 exhibitors from all segments of apparel manufacturing and trims.

Along with top exporters, many domestic retail giants, brands and start ups visited the show. Among the visitors were senior executives and decision makers from domestic garment manufacturers, exporters, buying houses, designers, wholesalers, retailers, ordinance factories etc who are looking for machines and materials needed for upgradation and setting up new units for sourcing their requirements.

Bangalore-based buying houses visited the show as they were keen to know about the latest machines and technology. Technology got a great response all through the event.

Be it Brother’s IoT technology or Duerkopp Adler’s new launch of the 755S Speed Pocket automated machine, the offerings got an

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overwhelming response from the industry.

GTE Bangalore, having started in 2006, is

held every alternate year and is also growing in stature and reach with each show.

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54 Brand uPdatE Perfitalia to increase retail footprints Hammad Rehman Proprietor

THE BRAND Italy-based Perfitalia does lounge wear, sportswear and casual wear. This includes sports T-shirts, polo T-shirts, jackets, sweat shirts, hoodies, light jackets, joggers with buttons and capris. Italian fashion since the beginning has long been synonymous with masterful tailoring, rich history, impeccable style and grand tradition. That’s where Perfitalia comes in. Fabrics used are polyester cotton, polyester and Lycra. The production capacity is 70,000 to 80,000 pieces a season. The brand caters to more than 90 MBOs and is planning expansion in the near future.

BRAND MISSION Perfitalia believes in the philosophy of instilling a sense of attitude that stands for perfection and innovation for athletes everywhere through its apparels. Its products are dedicated to heroes who live with a “never give up” attitude and have extreme zeal.

From runners who run for leisure, to fitness freaks who take their every single workout to a new level and to professional athletes who play the game at the highest level, the brand lets each of them find their true rhythm.

Lekha Advertising And Marketing: One stop destination for garment accessories

Vipin Boudh Managing Director

THE BRAND Lekha Advertising and Marketing, established in 1996, is a 27-year-old accessory manufacturing company. A top player amongst the newspaper advertising agencies, this Delhi-based company, is a one-stop destination servicing both local and customers from other parts of Delhi.

THE PRODUCTS Lekha Advertising and Marketing offers a wide range of products and services that cater to the varied requirements of its customers. It mainly deals in digital printing and multimedia work. The company’s garment accessory unit deals in all types of metals accessories like hooks, buttons, zips, etc along with leather and other labels mported from China. This company has been associated with all leading brands of the country.

DEDICATED WORKFORCE Over the course of its journey, Lekha has established a firm foothold in its industry.

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Its belief that customer satisfaction is as important as their products and services has helped the brand garner a vast base of customers, which continues to grow by the day. The brand employs dedicated

individuals who put in a lot of effort to achieve the common vision and larger goals of the company. In the near future, Lekha aims to expand its line of products and services to cater to a larger client base.

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56 BRAND update

Baaamboos: The niche brand that changes styles as per market demand Retail network

“Our overall approach remains to make comfortable, quality, well-priced clothing for women of all sizes and age groups”

The brand’s retail network comprises of an orthodox distribution channel with distributors for each state and finally to retail. The brand has two EBOs in Surat and in the next three years, plans to set up four more in the city. It covers over 1,200 MBOs across India via its distribution channel. The brand operates in 18 states and plans to expand its network to remaining 11 states by the end of this financial year. “Even though online retail has been on the rise with the arrival of ecommerce giants like Walmart, ethnic wear industry’s dynamics haven’t really changed as online sector has failed to solve the problem of customers with ‘fitting’ issues,” believes Dhaniwal.

Style statement He says, consumers today demand plain shirts for everyday and party wear. Demand for prints in fabric is expected to remain over

the span of next season. Similarly, premium and super premium products are in vogue for the past decade and customers are willing to spend more on marriage/occassion wear. “We have targeted the ecom market, which is also one of the fastest growing due to demographic changes. Our range of ethnic wear is from Rs 795 to Rs 2,500,” states Dhaniwal.

He says in past 13 years, they have strived to cut down costs by adopting better management techniques so they don’t pass on the increase in price to end- customer. This has resulted in the brand being a ‘price player’ in their segment with no compromise in quality. Ethnic wear is one of the fastest moving segments in the garment industry. Fashion changes almost over-night and hence, the risk factor remains constant for ethnic readymade producers. To counter this challenge, the brand has switched to Just-In-Time production, so it keeps moving forward with the market.

Vikas Dhaniwal, Director, Baaamboos

“D

ue to fierce competition, we strive to provide our customers with something new and refreshing with every sample our design team develops,” says Vikas Dhaniwal, Director, Baaamboos. The recent changes that the brand has made in its garments are in accordance with the market and demographic demands. “For example, in formal shirts, we have reduced flex-cotton and polyester-cotton and diverted to 100 per cent pure cotton, linen and denim. With change in fashion trends, we have reduced the concept of ‘other touch ups’ in our range of shirts and diverted to plain base,” he explains.

A diverse product range “There are several labels under which we manufacture products. Formal shirts are manufactured under the label of ‘Baaamboos’; similarly casual shirts are under the label ‘BePositive’; ethnic wear is under the label ‘BePremium’; and big size shirts are under made under the label ‘Big Baaamboos’. In the next five years, we plan to expand our product portfolio in bottom wear segment and T-shirts,” Dhaniwal informs.

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9/8/2018 4:21:06 PM

Brand uPdatE

57

Angel Bell looks west

“We also look forward to increasing the number of EBOs and to increase our retail points in regions like Himachal Pradesh, Jammu Kashmir and Kerala”

Ramnish Agarwal Proprietor

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ngel Bell was launched in the year 2003 by Ramnish Agarwal. His passion for manufacturing for the women’s segment gave birth to the brand.

“Today’s women are much more fashion conscious, and they need to bring out the

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best in themselves. There is more potential in women’s wear. The fashion and choice in women’s wear is growing considerably as good dressing adds to their confidence. The brand has a huge range in women’s sweat shirts, track suits, summer tops, capris etc. and the brand is expecting to add a range of jackets in fleece,” says Agarwal.

The brand has one unit of manufacturing and everything from designing to execution is done in house. There is no work outsourced.

The unit has a production capacity of about 500 pieces a day. The fabric is procured from Ludhiana and Delhi itself. The major fabrics are cotton fleece, fancy yarn. Generally two major weaves are used single jersey and double jersey. Single jersey knit is used for summer wear and double knit is used for winter wear.

The brand is present nearly all over India in the major states , however they would want to make a strong a presence in the western region which includes Gujarat and Maharashtra at large. The brand is more prominent with EBOs . The brand caters to about 500 EBOs. Angel Bell has not ventured into the MBO and LFS format. The brand wants to add more EBOs . The brand wants to expand business to Himachal Pradesh, Jammu Kashmir.

This winter the brand has a huge collection

of fancy yarns like cut and sew and reversal patterns, crop sweat shirts, long hoodies, sweat shirts without caps. The brand is also bringing in a range of jackets for women like NS, Indigo and TMP. The brand targets women between the age group of 15 to 65 years .

The price points have been kept affordable varying from Rs 500 to Rs 1500. Competition is healthy in the trade and in the winter wear women’s segment it is even better. “The major brands that we look up to are Madame and Juelle. The incoming international brands also help us to improve our quality and the methods of business . We as a brand look forward to a healthy competition.”

The market seems to be on an uptrend now. There was a slack in the market due to demonetization and the introduction of GST. The slack is more due to over production of material.

The smaller brands have been affected more but the paper work has come down. However the financial resources has been blocked and so the expenditures have gone up.

Agarwal sees the brand adding more varieties to the collection and dressing women even better. “We also look forward to increasing the number of EBOs and to increase our retail points in regions like Himachal Pradesh, Jammu Kashmir and Kerala.”

9/8/2018 4:21:07 PM

58 Business News Guess to set up India subsidiary

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os Angeles-based lifestyle brand and retailer Guess plans to set up an Indian subsidiary — Guess India — to relaunch the brand and expand its retail presence by opening company owned stores, a departure from the earlier model where stores were operated by franchisees. The company will immediately launch two to three stores, followed by another 8 to 10 stores over the next year or two. The initial phase of the expansion will focus on Tier I cities in India. The retailer has shut all the franchisee-run stores in the market.

Apart from partnerships with popular e-commerce firms, Guess India will also

Giordano signs master licensing agreement with Brandzstorm India

start its own online portal for wider reach.

The brand has distributors for some of our product categories, who liaison with several domestic ecommerce platforms, to sell Guess products. India has always been of strategic importance to the brand, and given the recent relaxation of FDI norms, this was a natural decision.

In November 2015, the Department of Industrial Policy & Promotion eased norms to provide singlebrand licence holders — FDIfunded companies allowed to sell products under a single label — multiple retailing options, including own stores, franchisees, wholesale retailing, under one entity.

has licensing arrangements with Swiss Eagle, Gio Collection, Pierre Cardin, Steve Madden, Superdry, Cross, Lamborghini, Fjord, Nuband, Elle and Furla.

Duke Fashions bags ‘FICO- Excellence Award’

Hong Kong-based Giordano International has signed a long term exclusive master licensing agreement with Brandzstorm India Marketing for a sizeable market share of the Indian market. Giordano is a leading global apparel retailer with over 2,400 boutiques operating in over 30 territories worldwide. The agreement gives Brandzstorm India Marketing the exclusive rights to manufacture, distribute and retail Giordano apparel, footwear & accessories in India. Brandzstorm will partner multi-brand boutiques, retail outlets and e-commerce firms for the expansion of Giordano across India. Brandzstorm also plans to open five exclusive Giordano boutiques in leading metros over the next three years. The Mumbai-based company also

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Duke Fashions has recently been honoured with “FICO- Excellence Award” for their excellence and distinguished services in the textile sector by Federation of Industrial & Commercial Organisation (FICO) at MSME Development Institute (MSME-DI), Ludhiana.

The Award was presented to Kuntal Raj Jain, Director, Duke Fashions by K. K. Seth, Chairman, FICO, S. Gurmeet Singh Kular, President, FICO, Vipan Mittal, Sr. Vice President, Ajit Lakra, Head FICO Textile Division along with the dignitaries Umesh Munjal, Chairman, Highway Industries Limited,

Dr. Gurpreet Singh Wander, Head Cardiologist, Hero Heart Institute, Gopal Krishan Kothari, Chairman, Kay Jay Group, CA Sushil Singla, Sandeep Chowdhry Kps Graphics.

Duke is a value for money brand and it aims at making available the quality garments and international designs and styles at highly reasonable prices. Duke is known for its quality. The Award acts as a morale booster and inspiration for the brand to achieve more excellence business results and to deliver best-in-class and qualitative products to local and global markets as well.

Kuntal Raj Jain, Director, Duke Fashions (India) Ltd, felt honored to achieve this prestigious award. “Having no. 1 casual wear brand, we planned for an even larger growth in the business in the months ahead. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. We see it as our duty to provide our customers the inspiration they need to look and feel confident.” He also shared that business strategy, vision & innovation are the principal pillars on which our forward-thinking corporate policy is founded.

FICO-IamSMEofIndia is a one-stop solution center for micro small and medium enterprises, that provides tried, tested, credible, affordable, ready-made and guaranteed solutions to save time, energy and costs for MSMEs. It facilitates and promotes the growth and development of small businesses across India through various services. The focus of this Institution is not to just raise or highlight problems and issues, but to identify common problems and find collective solutions.

Duke is acknowledged today as the undisputed leader in the industry is providing an endless range of product which includes, T-Shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermuda’s, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke also introduced the STEP AHEAD, a premium lifestyle footwear collection for Men’s.

It has also been achieved the “Make in India -National Productivity & Innovation Award” in Textiles & Garments Sector, President award; Three National awards i.e Excellent Quality Readymade Garments and Outstanding Entrepreneurship, crowned with Indian Power Brand at Las Vegas, USA and many more awards. Duke has an unbeatable marketing network comprising of more than 4000 multi brand outlets and more than 360 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores and on online portals.

9/8/2018 4:21:10 PM

Business News Alibaba to invest $5 billion in Reliance Retail

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hina’s Alibaba Group Holding Ltd plans to form a mega joint venture (JV) with Mukesh Ambani’s Reliance Retail Ltd with an investment of at least $5 billion to challenge the dominance of Flipkart and Amazon in the world’s fastest-growing economy. The group proposes to acquire a large stake in Reliance Retail to expand its physical retail businesses in India.The joint venture, if it goes through, will be the largest investment

by Alibaba in an Indian company.

The deal is crucial for the company especially after RBI directed Paytm, in which Alibaba holds 49 per cent, to stop on-boarding new customers because of the

Amazon to ink a deal with the Future Group

Amazon is negotiating with Future Retail, the flagship company of Kishore Biyani-led Future Group to clinch a deal in the next two months on the back of a large database created from nearly 500 million customers visiting the stores annually. Even though India doesn’t allow overseas investment in multi-brand retail, Amazon can invest in a retail company through its investment arm, through which it has picked up a 5 per cent stake in Shoppers Stop. The arm is registered as a foreign portfolio investor (FPI) that can acquire up to 10 per cent in an Indian entity as a single firm.

An Indian company, however, can dilute up to 49 per cent stake to multiple FPIs. Just like Amazon, more and more online retailers are investing in brick and mortar stores globally. For instance, in China and the US, over 80 per cent of consumers still shop at brick and mortar stores. Most consumer companies rely on external data to gauge their sales and plan new launches.

shareholding pattern of Paytm. The bank was concerned that the Chinese company has access to Paytm’s customer data and had asked Paytm to improve security mechanisms to store customer data.

Reliance Brands, owned by Reliance Industries, has bought an additional 8 per cent stake in luxury fashion firm Genesis Colors (GCL) for Rs 34 crore ($5 million). Reliance Brands had earlier acquired a 40 per cent stake from L Catterton in September 2017 and the acquisition of the additional stake is part of Reliance’s bigger plan of fully acquiring the group company Genesis Luxury.

As per the filling, Reliance Brands, has purchased an additional 8.14 per cent equity stake in luxury fashion retail firm Genesis Colors for about Rs 34.17 crore, taking its total stake in GCL to 9.29 per cent. GCL belongs to a similar industry as Reliance Brands. This acquisition will add to the existing portfolio of branded fashion retail outlets.

The acquisition of a significant stake in Genesis is expected to give Reliance complete dominance in India’s luxury goods market estimated to be around $19 billion.

GCL was incorporated in November 1998 and retails and wholesale business of branded readymade garments, bags, footwear and accessories directly and through its subsidiary/ joint ventures. GCL had provisional annual turnover of Rs 86 crore in fiscal 2017-18.

Genesis Luxury currently holds the India licenses for leading luxury brands like Burberry, Canali, Paul Smith, Armani, Just Cavalli, and Jimmy Choo amongst others.

Monte Carlo grows by 50 per cent

Reliance Brands acquires 8 per cent additional stake in Genesis Colors

Premium fashion brand Monte Carlo has grown by 50 per cent in the first quarter of fiscal 2018 over the same period last year. The label, dealing in dynamic apparel for adults

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and children, has recently revamped its brand identity with a new logo and is set to mark a strong presence across India with 100 new outlets by 2022.

The collection caters to men, women and tweens and offers a huge category like shirts, tops, T-shirts, tunics, shorts, jeans, trousers, dresses, tracksuits and more. Women’s western wear includes crop tops, shorts, shrugs, denim dresses, linen tops and more.

Formal wear includes tops and shirts in millennial shades that can be easily paired with pencil skirts and trousers. The fusion wear range comprises tunics, leggings etc.

The range for men features varied options in formal and casual wear including T-shirts, shirts, trousers, linen shirts, lowers, tracksuits and bermudas. The latest trends and styles Monte Carlo is offering this season include polo T-shirts in striped, microprint, patchwork patterns. Currently, Monte Carlo is available through more than 250 exclusive brand outlets, over 2000 multi brand outlets in India and abroad, and large format stores like Lifestyle, Pantaloons, Central etc. The brand has its online website and is available on other leading e-commerce portals.

Arvind net profit up 13 per cent in Q1

Arvind has had a 13.32 per cent increase in consolidated net profit for the first quarter. The company posted a net profit of Rs 56. 75 crores in April-June quarter of 2017-18. Total income during the quarter stood at Rs 2,874.59 crores the figure was Rs 2,608.28 crores in the yearago quarter.

Arvind’s textile division, which makes up for denims, knits and wovens and women’s wear, contributes nearly 55 per cent to the group’s consolidated turnover. The company has earmarked investment over the next couple of years which involves setting up new mills, advertising and branding expenses and others.

The investment will be borne by the company from its daily cash flow. It is thinking of setting up manufacturing units in Andhra Pradesh, Gujarat and others.

The second component which will boost revenues from the textile division is increasing the use of own fabric, particularly export markets in the US, Europe and Far East, which will directly boost its margins. Under the current scenario, global brands like Gap, Calvin Kline, Nautica and several others procure the clothing material from Arvind and send it to third-party contract manufacturers in India, Bangladesh, Vietnam and other locations.

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60 Business News Shoppers Stop Q1 net profit up 363 per cent or the first quarter of fiscal year Shoppers Stop’s net profit jumped 363 per cent. The retail chain’s ebitda increased 37 per cent primarily due to a reduction in operating expenses. Due to improved operational efficiencies and cost management, Shoppers Stop delivered significant improvement in ebitda and pbt.

The chain will continue to keep its prime focus on engaging customers through delightful shopping experiences and services. It recently launched an extension to its personal shopper program with the service now available at home/office across Mumbai and Bangalore stores.

At present, the company operates 83 Shoppers Stop stores in 38 cities and 13 Home Stop stores in nine cities. This year Shoppers Stop will invest in customer relationship management and warehousing management systems to build on crosschannel customer service, supply chain and

Trent three month sales up compared to last year

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Lux Q1 revenues up seven per cent

operations capabilities, enabling customer journeys, such as click and collect, endless aisle and ship from store.

The objective of the project is to create the next generation of Shoppers Stop stores that can navigate across channels and establish it as the most preferred brand and retail destination. The project focuses on areas of assortment, customer loyalty, store footprint, private brands, positioning and omni-channel strategy.

innerwear industry is on the cusp of a major transformation. Major consolidation has been taking place in the sector.

KKCL posts net profit of Rs 13.92 cr

Trent’s net sales for the three month period ended June 30, 2018, was Rs 596.30 crores as compared to Rs 510.19 crores during the three month period ended June 30, 2017. The company’s net profit for the three month was Rs 38.35 crores as against Rs 38.15 crores for the three month period ended June 30, 2017.

EPS, was Rs 1.15.

Trent Hypermarket is 50:50 joint venture between Tata and British retailer Tesco.

Established in 1998 and part of the Tata group, Trent operates Westside, one of India’s largest and fastest growing retail chains; Star Bazaar, a hypermarket chain, and Landmark a family entertainment format store.

Trent has chosen to be in just a few cities because it feels building a customer brand is easier if it is present in a small number of cities. Trent plans to open 50 retail stores in Hyderabad in the next two or three years, apart from setting up a distribution centre. The expansion is part of the 200 stores planned for Mumbai, Pune, Hyderabad and Bangalore.

Future Lifestyle Q1 net profit up 20 per cent Lux’s Q1 revenues grew seven per cent.

Ebitda margins grew 150 basis points to 14.6 per cent. There was a strong improvement in pat margins by 70 basis points to 7.1 per cent. Lux Industries is one of India's largest hosiery producers and exporters. The company is continuously reducing its working capital cycle and improving cash flows. The aim is to increase its penetration among various value-added products as well as unexplored geographies.

A new brand ONN by OneB will be launched during this quarter. This will contain various products. Lux expects its growth rate to improve from Q2 onwards. JM Hosiery and Ebell Fashions will be merged with Lux Industries. The combined entity will help Lux strengthen its product portfolio with higher value-added products and help increase its presence in various markets and geographies which will help mitigate risk and achieve higher growth.

Being an industry leader, Lux has always been future ready, and this has helped it increase market share in the country. The

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Kewal Kiran Clothing Limited has reported net sales of Rs.109.19 crores during the 3 months period ended June 30, 2018 as compared to Rs.86.38 crores during the 3 months period ended June 30, 2017. The company has posted net profit of Rs.13.92 crores for the 3 months period ended June 30, 2018 as against Rs.8.23 crores for the 3 months period ended June 30, 2017.

The company has reported EPS of Rs.11.29 for the 3 months period ended June 30, 2018 as compared to Rs.6.68 for the 3 months period ended June 30, 2017. KKCL recorded a total revenue of 483.01 crores financial year ending March 31 2018 and a profit before tax of Rs 108.55 crores during this fiscal period.

KKCL has some of the leading brand names like Killer, integrity, Lawman Pg3and Easies in its portfolio.

Future Lifestyle Fashion has seen a 20.3 per cent increase in its standalone net profit for Q1. Total income was up 23.02 per cent during the quarter.

Kishore Biyani-led Future Lifestyle Fashion set the trends in Indian lifestyle fashion business by integrating some of India's most popular lifestyle retail destinations like Central, Brand Factory and Planet Sports and over 20 domestic and global fashion brands. With a team of talented business professionals, fashion designers and entrepreneurs the company aims to provide a perfect blend of modern and traditional fashion to the Indian customer.

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JaI CHamUNDa aPPaReL 106, 1st floor, Center Plaza Shivaji Chowk, Daftary Road, Malad (E), Mumbai-400097 Tel.: 022 28889666 l Email: fablekids@hotmail.com Mumbai: Style-Khar (W) l Temperature (Dadar) l Louriya (Malad)

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9/8/2018 4:21:15 PM

62 BusInEss nEws most countries. To satisfy the Indian penchant for ready-made furniture, IKEA has set up a 150 member task force to help customers assemble furniture and is also partnering with UrbanClap, an app that connects people with a variety of service providers, including carpenters.

UrbanClap charges customers about Rs 250 ($3.64) for a 30-minute carpentry job. In comparison, TaskRabbit, the services platform acquired by IKEA in 2017, charges US shoppers a minimum of $36 for any installation job. IKEA had initially planned to open 25 stores across the nation by 2025. In June, it revealed its plan to open more stores, possibly some smaller stores in cities to complement their typically larger showrooms in suburbs.

The company has bought land in Hyderabad, Bengaluru, Mumbai and Gurugram, and is also looking to expand into Surat, Ahmedabad, Kolkata, Chennai and Pune.

Hike in textile import duty to have minimum impact on global brands

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iking of import duty on textile products will have little impact on global apparel brands as several of them have localised manufacturing.

The overnment had, earlier this month, increased the import duty on a range of textile products to protect domestic manufacturers and support the ‘Makein-India’ initiative. Local manufacturing is expected to boost the demand for raw materials, including cotton, and provide a fillip to the employment sector.

Textile giant Arvind, is accelerating its efforts to localise end-to-end manufacturing of garments for global fashion brands. More than 80 per cent products of the brands that it sells are Made-in-India, so the impact of import duty hike will be marginal except in some areas. In addition, the Ahmedabadheadquartered company plans to open plants in Gujarat, Jharkand and Andhra Pradesh in a bid to bolster its verticalisation plans and decentralise manufacturing.

Similarly, Puma India has ramped up its locally sourced products to 70 per cent. The company has been approached by several local manufacturers, including Arvind and Gokaldas for developing high-end fabrics and garments that are used in sportswear but the talks are in a nascent stage.

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FLF owns many brands and also has exclusive manufacturing and marketing licenses for India for certain global brands. It has also invested in fast growing fashion brands such as Cover Story, Clarks, Turtle, Mineral, Spunk and Giovani, among others, owned by various investee companies. FLF operates over 400 multi-brand stores. Its in-house brands contribute about 40 per cent revenue.

In addition to this, the retailer also operates the country’s largest multi-brand discount outlet channel Brand Factory that caters to valueseeking aspirational Indian customers and has no direct competition in the market.

The company posted a net profit of Rs 23.52 crores in the April-June quarter a year ago.

Dollar Industries Q1 operating revenue increases

Inspite of higher taxes, IKEA to keep product prices low in India

IKEA, which will soon open its first store in the country, has decided to keep the prices of its products low even as it deals with higher taxes on imported goods. The Swedish furniture retailer, as per Indian regulations, will source at least 30 per cent of its raw materials locally within five years of operations in the country.

It already sources about a fifth of its global supplies from India. The 400,000 sq. ft. store in Hyderabad will offer 1,000 products including cutlery, stuffed toys, hangers and container boxes priced under Rs 200, cheaper than in

The operating revenue of Dollar Industries increased to Rs 243.65 crore for quarter ended June 30, 2018 as against Rs 235.07 crore during the corresponding period of the previous fiscal. The profit before tax of the company stood at Rs 22.38 crore for Q1 as against Rs 18.39 crore during the corresponding period of last year, a rise of approximately 17 per cent.

Consolidated profit after tax stood at Rs 13.80 crore during April-June 2018, as against Rs 12.51 crore during the corresponding period of last year, an impressive rise of approximately 10.31 per cent.

The company is shifting its focus from primary sales to secondary sales. It has Missy, Bigboss, Champion, Ultra Thermals under the brand Dollar and premium brand Force NXT and Force Go Wear. Currently, the company is focused on expanding product portfolio of Force NXT, Dollar Missy and Dollar Bigboss.

Headquartered in Kolkata, Dollar Industries has four manufacturing units in Kolkata, Tiruppur, Delhi and Ludhiana. The company has retail presence in all states across India and is present in more than 95,000+ MBOs.

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INDUSTRY BYTES

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9/8/2018 4:21:17 PM

64 media quotes THE COMPLETE GARMENT PROCESSING UNIT Contact:

Bhagirath “We are excited to launch the youthful sportswear brand DFY on Amazon Fashion. Their exclusive presence online on Amazon reiterates their trust in us. We are sure that customers all over the country are excited to shop from this exciting new collection.”

Mayank Shivam Director, Category Management, Amazon Fashion

DIRECTOR Mobile: 9910522224

“We are absolutely delighted to launch our first exclusive store in North East India. We are positive that the style connoisseurs of the city will welcome the finest European Linen fabrics.”

Thomas Varghese Business Head - Textiles, Acrylic Fibre & Overseas Spinning, Aditya Birla Group

“With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. We thought ‘what if we start with materials that grow, and use plants rather than oil-based materials?

Bill McInnis Innovation Head, Reebok

C-103, Okhla Industrial Area, Phase -1, New Delhi - 110020 Phone: 41612716 / 41612717 Works: Prithala Dhatir Road, Village Dhatir, Tehsil Palwal, Faridabad (Haryana) Ph: 01275 - 260078 / 79 e-mail: neelkanth_apparels@yahoo.co.in / naplc103@gmail.com website: www.neelkanthapparels.in

“India’s local fashion markets play an integral role in molding the country’s fashion culture. Flipkart aims to recreate and improve on the best aspects of these markets.”

Sushanth Ravikumar Associate Director Brand Marketing, Flipkart

“The cost of not investing will be the end of a factory so I don’t think investing in sustainability should be a problem if a mill wishes to stay in business in the next three to four years,” Andrew Olah CEO of Olah Inc

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