LAUNCH PAD

Inditex launches Bershka in India

Bershka is planning to open in India with a store in Bangalore.

This is a youth brand belonging to the Spanish Inditex and is popular among youngsters for its bold, trendy fashion. Bershka is also popular for its nineties-themed fashion and for its collaborations with celebrities including Billie Eilish and Powerpuff Girls. Inditex launched Bershka in 1998 and Bershka would be the third Inditex brand to enter India after Zara and Massimo Dutti. Zara’s sales in India jumped 61 percent and the Spanish brand posted a profit of Rs149 crores for the fiscal year 2022. That year Zara again turned profitable after a pandemic-induced loss of Rs 41 crores in the previous year when sales declined 28 per cent amid lockdowns and other Covid restrictions in various states in the country.

Zara is operated in India through a joint venture between Inditex Group and the Tata-owned Trent. There is another joint venture between the two groups for selling Massimo Dutti in India. Inditex Trent Retail India currently operates stores in Delhi, Mumbai, Bengaluru, Pune, Surat, Jaipur, Chandigarh, Chennai, Hyderabad, Kolkata, and Gurugram. Zara has already introduced its beauty products in India this year amid a boom in the country’s beauty and cosmetics market.

Kenneth Cole retails on Myntra

Founded in 1982, Kenneth Cole sells worldwide through stores as well as e-commerce platforms. Kenneth Cole has created a mark for itself over the years among global fashion and lifestyle consumers. Kenneth Cole began with fashion footwear and then expanded into men’s and women’s fashion clothing, shoes and accessories.

Bradford brings Maradona to India

Football icon Diego Maradona is a cult hero with global appeal. There is a high demand in the Indian market for the categories that Maradona is bringing and licensing is seen as an appropriate route for a brand like this to be part of the growth story,We think that Maradona is a cult hero whose global appeal cannot be ignored for too long,” Bradford License India is a joint venture between Bradford Licensing and Franchise India. Established in 2010, the venture has been marked as India’s first end-to-end licensing solution provider, formed with the objective to increase awareness and support the growth of licensing in the country. Bradford develops strategic licensing businesses resulting in successful consumer products and services, for leading global brands in corporate, fashion, character, entertainment and the sports genre. Steering transformation in the retail industry, Bradford enables retailers and manufacturers to maximize profits and revolutionize customer experience through brand extensions, which is the ultimate brand marketing tool.

Lashkaraa combines artistry and craftsmanship, ready for launch in India

Myntra has added American fashion brand Kenneth Cole on its platform.

Myntra is a fashion e-commerce major. Kenneth Cole will have a dedicated online brand store on the Myntra platform offering over 140 stock keeping units across categories like T-shirts, shirts, jeans, and winter wear. With this association, Kenneth Cole aims at expanding its presence in the Indian market and banking on Myntra’s large customer base to fuel its growth in India.

Since Myntra is one of the leading platforms in the fashion and lifestyle space Kenneth Cole is looking forward to partner with Myntra to meet the hyper-growing stylish aspirations of Indian consumers. Myntra has a wide reach and popularity with India’s fashion-forward consumer base. Myntra’s operating revenue surged 45 per cent in fiscal year 2022. Myntra is confident of the brand’s being able to build a deeper salience with millions of shoppers across the country, especially with Kenneth Cole’s product-driven approach.

Sportswear brand Maradona is coming to India. Besides sports goods, the brand will offer eyewear, electronics, footwear, beverages, perfumes and deodorants for Indian fans. The Indian partner for the brand is Bradford. The aim is to celebrate the legacy of Maradona and introduce him to the millions of younger fans who never got to see him play.

Lashkaraa’s ensembles highlight the impressive artistry that involves complex and exquisite craftsmanship.

The US-based Indian wear label caters to a woman for all occasions from a cocktail jamboree to a sun-downer soiree. Recently, the brand designed a whole collection around butterflies. This Indian traditional wear brand was launched in the US in 2014.

The brand has since expanded from women’swear into men’swear, children’s wear, and jewelry. Offering a collection of garments including shararas, ghagras, churidar, saris, kurtas, and sherwanis, the brand caters to shoppers looking for anything from occasion wear to casual wear.

Silhouettes are designed to be timeless and inspirations include Indian history and heritage craft techniques. To appeal to Indian shoppers, the brand has launched its most embellished and decorative collection to date, aiming to build a strong customer base across the country as it further expands its product selection. After carving a niche for itself in the US, the brand is now introducing its collection in India. It also marks its foray into heavily embellished outfits, something that’s neverseenbefore. The aim is to design collections that provide clients with effortlessly stylish combinations with a light touch of history.

Lashkaraa already has a strong presence in the US, Canada, UK, and the Middle East.