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US surf brand Hang Ten arrives in India

US surf wear brand Hang Ten has come to India.

Established in 1960, the brand will have new categories for the Indian market. Planning to expand its global footprint, Hang Ten will sell other products in addition to its core surf wear business. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.

Hang Ten’s vision is to be a globally diversified brand. The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offer its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India.

Hang Ten intends to capture a large share of the Indian market with casual clothing such as T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts in both male and female categories; T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts will be available under children’s wear for both girls and boys. In addition there will be frames and sunglasses, smart watches, and fragrances.

Bradford has the license for the brand. In India, the licensing industry is expanding quickly and is a multibillion-dollar market globally.

Mona B comes to India

D2C brand Mona B is making an online entry to India. This will be through its website and major marketplaces like Amazon, Myntra, Ajio, Tata Cliq and Jaypore. By 2024 the brand aims at entering offline channels through multibrand stores like Shoppers Stop, Lifestyle, Iconic, etc. This is an American lifestyle brand. Mona B products are designed in the US but will be manufactured 100 per cent in India, giving the brand its distinctive identity. The vision is to take the idea of zero waste living to each household globally through products that are high utility and a part of daily lives.

Mona B offers a diverse range of products starting from women’s bags, unisex bags, laptop sleeves, duffle bags, backpacks, placement mats, drink ware, pet accessories, coasters, carpets, passport covers, travel bags, and so on. It works on designing and manufacturing bags and lifestyle products by using recycling, upcycling, and eco-friendly practices. Mona B vegan leather bags are crafted using skin-friendly, eco-friendly and animal-friendly dyes in the latest American designs. As a brand, Mona B produces bags by upcycling trash.

The designs are not only eco-friendly and produce less waste, they are also super trendy.The waste issue in the fashion industry is notoriously known to be high. Nearly threefifth of all clothing or accessory material lands up in incinerators or landfills in less than a year of being produced.

Ozon comes to India

Russia’s e-commerce platform Ozon is expanding to India.

The hope is that entrepreneurs in India take advantage of the platform to start selling their products in Russia. Russian consumersdemand various products from India, including health and beauty products, interior decoration, jewellery and clothing. Ozon has opened in China and already has 10,000 Chinese sellers offering goods to Russian customers on its marketplace, with China accounting for 95 per cent of sales through its cross-border sales unit. Chinese products are in high demand in Russia.

The most popular orders from China are usually electronics - smartphones, laptops and computer parts - as well as small appliances and clothing. E-commerce is booming worldwide but Russia is showing particularly dynamic growth in this sector. Online shopping is overtaking traditional retail in terms of growth and the number of online orders in Russia doubled last year, while the size of the e-commerce market grew 52 per cent in rouble terms. By 2024 the Russian e-commerce is expected to more than double its current value. With a population of more than 145 million people, and an online shopping audience of more than 70 million, Russia currently ranks 12th in the world by e-commerce sales.

Indian Terrain offers boys metaverse range

Indian Terrain has launched a metaverse range for boys. The range coveringT-shirts, shirts to sweatshirts captures the essence of the future of fashion.

Indian Terrain had launched its children’s clothing line in 2015 and since then the brand has launched innovative and experimental collections for each season. Polo, reversible jackets, detachable sleeve jackets and sweatshirts are part of the flagship children’s collection brand. From simple everyday T-shirts, festive wear to smart outfits for young boys, Indian Terrain currently houses a wide range of designs under its children’s segment. The brand further plans to launch more products and designs under this metaverse collection. Indian Terrain, India’s leading highstreet men’s wear brand, based in Chennai, was founded with the aim of providing men in India with premium smartcasual clothing. It opened its first store in 2000. Two decades later, its products are available in over 1000 multi-brand outlets, over 400 doors of large format stores, 200 exclusive brand outlets and as well as key e-commerce platforms.

It has not only become a pan-India brand but has also been a leader when it comes to sustainability. Indian Terrain was the first Indian high street brand to get the Fairtrade Label certification.

It went through a process of restructuring, and eventually it was taken over by the Finquest Group in 2020. Within a short period, Reid & Taylor has bounced back and is rapidly growing. With its suiting factory running successfully in Mysore, Reid & Taylor has expanded its product basket by acquiring a premium 100 per cent cotton shirting unit at Bharuch with an investment of more than Rs300 crores. This premium shirting unit is a one-of-a-kind manufacturing unit with an annual capacity of more than 18 million meters and is spread over 35 acres of land.

Wildcraft partners with WFX Fashion

Reid & Taylor bounces back

Reid & Taylor celebrates 25 years in India.

The brand plans to reach more takers by augmenting the quality further, with innovative brands and designs in 2023.

Reid & Taylor was launched in India with a manufacturing unit setup in Mysore in 1998. The brand offers shirts, pants, suitings and ready garments. This premium suiting and shirting brand has built a strong presence in India with its premium experience and highvalue endorsements by ace celebrities. With its rapid growth in the initial years and increasing demands from consumers, the company faced a lot of challenges in the last decade with faulty supply chain management and inefficient management of distribution channels, which halted the growth of the brand.

Wildcraft has chosen WFX Fashion PLM to digitalise its operations.This is expected to improve Wildcraft’s operational efficiency and help the company grow.

Wildcraft based in India is an outdoor brand. WFX, World Fashion Exchange, is a leading provider of cloud-based enterprise software solutions for the fashion industry. PLM is a modern cloud-based system that will enable Wildcraft to streamline its processes, manage data from multiple sources and increase visibility into the production process.

Rapid expansion made it clear that Wildcraft needed a more efficient way to manage its operations than relying on paper records and spreadsheets maintained by individual employees. Till now, Wildcraft had been using a variety of different systems to keep track of production and workflow. It didn’t have a centralised system in place for managing information about production history and status. Additionally, there was no way to track real-time progress and productivity of each employee on their particular projects because there wasn’t any data available about what had already been completed or what remained to be done. This led to a fragmented view of the business and made coordination difficult.

After researching several options, Wildcraft chose WFX PLM because it met all of Wildcraft’s requirements: an easy-to-use interface that allows employees from different departments to centrally input information, robust inventory management features and collaboration capabilities so that Wildcraft can share data with its supply chain partners.