COLLECTIONS

Rangriti offers festive clothing for Indian customers. This features a range of T-shirts, hoodies, jeans, joggers, shirts and sweatshirts with a wide assortment of Pokemon characters like Pikachu and Ash. This collection has been conceptualised to cater to the changing needs of customers who are fashion-forward and wish to wear a stylish, trendy look, and sport their true love for Pokemon. The collection is not only appeasing to look at but also gives characters from the series an in-vogue twist.

Rangriti’s new line features an array of festive sets. The collection features ethnic sets in jewel and muted tones as well as classic shades of maroon and black. Coin and bead embellishments add a bohemian flair and numerous ensembles come in heavyweight fabrics for the colder months.

Color Plus offers prints and solids

ColorPlus’ new collection features floral printed shirts as well as solid colour options. It includes a range of shirts, stain-free chinos, and winter wear, among other styles. ColorPlus also recently launched its Signature Collection, which is designed to offer timeless garments which can be dressed up or down.

ColorPlus shirts are the perfect garments for men to look stylish and presentable at the same time. The classy designs and elegant craftsmanship make these shirts perfect for any occasion. The crisp and well-fitting shirts are a wardrobe essential, be it at the office, lunch dates, or parties. ColorPlus casual shirts have various prints, designs, and patterns.

The collection also features palazzo pants, straight cut suits, lehengas, indie tops, slim fit pants, dresses, jackets, and coats, among other garments. Rangriti, a women’s ethnic wear brand, was launched by Biba as a value-focused subsidiary in 2015 with the aim of offering traditional styles at affordable prices.

The brand has exclusive brand outlets across India and operates in a large number of Tier II and III cities.In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. Much of the market is unorganized. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years. The trend will be more towards fashion consciousness and there will be a greater demand for high quality, fashionable and affordable fashion.

Celio Chennai store offers wardrobe staples

Celio’s new store in Chennai offers 1246 sq feet of effortless fashion.

This is Celio’s third store in Chennai and it offers casual wear, denim wear and smart work wear and cool wardrobe staples along with Celio’s capsule collections - Garfield, Naruto and Money Heist Korea.

In India the brand focuses on smart casuals, weekend casuals and jeans. This includes denims, tees, bermudas, cargos, linen shirts, polos, chinos, bottom wear. The target is the 25 year old Indian male, conventional style seekers or progressive consumers, socially connected and style conscious.

Founded in 1985, Celiois a French men’s ready-to-wear brand. It is present in 60 countries with more than 1100 stores. Celio aims to be among the most preferred international menswear brand in India in the next few years.

Celio has launched a Pokemon range

Solid shirts impart a minimalistic but stylish look. These elegant shirts, in several colors, complement most trousers. For a business look by pairing a white and blue checked shirt can be paired with a pair of black trousers and a pair of oxford shoes.

The brand has opened stores in Andhra Pradesh and Maharashtra. Color Plus was launched in 1993 and focuses on the smart casual segment of the men’s wear market. Raymond acquired the brand in 2002.

The various ColorPlus flagship stores and the availability of products on online stores have brought the convenience of international level shopping experience to India.

Shoppers Stop plans value format

Shoppers Stop plans to open a value format. The aim is to attract consumers to opt for lower-priced brands. The store size would be between 7000 sqft to 8000 sqft and the first of these stores would open in the next three months.

Shoppers Stop is foraying into the mass-priced segment after three decades of selling premium apparel and lifestyle merchandise.

India’s consumption structure has been skewed in the past over a narrow base of richer consumers accounting for a large chunk of the overall market. However, as the economy is broadening across many more cities and the impact is reaching further down the income ladder, the opportunity for value formats and value brands is expanding.

The value format segment is growing and during Covid consumption increased in Tier II cities. These cities also have grade-A malls now, offering retailers quality space.

Shoppers Stop’s competitors have demonstrated mixed success in the mass segment, and servicing this segment needs merchandising agility to respond to varying customer preferences across markets as well as the financial ability to sustain and scale. In the diversity of India’s market, scale alone isn’t enough to guarantee success.

Shoppers Stop may open the first few of its value-format stores in Tier II cities before taking them to metro cities.

Puma adds to NCR tally

The brand has localised the product portfolio and does channel specific pricing. Anushka Sharma is Puma’s brand ambassador for the Indian market.She will endorse the brand’s footwear, apparel and accessories including select collections through numerous activities and brand campaigns throughout the year. The brand celebrates women who embrace individuality, fashion, sports and fitness.

Asics upgrades shopping experience

sportstyle categories. The store also features sustainable materials such as FSC-certified timbers, recycled and recyclable materials, and energy-efficient lighting such as LED to reduce carbon emissions related to its operations. Multiple digital touchpoints powered by renewable, non-carbon-based energy, and the use of advanced technology which includes immersive screens and digital plinths, have also been incorporated to give customers a superior digital shopping experience.

Asics, a Japanese sports performance brand, will continue to develop experiential retail locations, adopting new materials and technologies to improve their sustainability while also providing a holistic shopping experience and service to consumers. Innovation, creativity, and design remain at the core of the brand.

Reliance Brands plans to open Balenciaga store

Puma has opened a store in Faridabad. This adds to the brand’s presence in the Delhi National Capital Region.

The sportswear brand’s new store measures 5,159 square feet and houses clothing, footwear, and accessories. The store opened its doors with a 60 per cent offer on select items to celebrate the launch.

Puma has witnessed strong growth in India and gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.India is a strategic market for Puma.A combination of global strength and local execution has accelerated the brand’s momentum in the country. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future.There’s a lot of traction on sportswear now with women and younger consumers and sportswear is becoming a lifestyle statement.

Asics’ new Noida store provides an upgraded shopping experience. It combines digital innovation, unique shopper experiences, and an unmatched product offering.

Spread over 1560 sqft of retail area, the store’s concept is inspired by the brand’s philosophy of asound mind in asound body, which focuses on an all-encompassing spirit that inspires the athlete in every individual, affects the material choices, and guides the customer experience.

The store will immerse consumers in a world where both the mind and the body are stimulated and will offer a wide variety from the running, core performance sports and

Reliance Brands plans to open a Balenciaga store in DLF Emporio Mall in New Delhi.

DLF runs Emporio Mall, a luxury shopping center that is home to dozens of ultra-luxury labels including Louis Vuitton, Bvlgari, Armani, Jimmy Choo, Salvatore Ferragamo, and Versace.

Reliance Brands has signed a long-term franchisee agreement with French luxury group Kering to sell Balenciaga products in India. After Bottega Venta, Balenciaga is the second partnership for Reliance Brands with Kering, a French group that also owns luxury brands Gucci, Saint Laurent, and Alexander McQueen, among other labels.

Reliance Brands, the high-end fashion and lifestyle retailing unit of Reliance Retail, has in the 15 years of its existence marketed around 100 luxury and bridge-to-luxury global brands in India including Armani, Ermenegildo Zegna, Jimmy Choo, Salvatore Ferragamo, Burberry, and Bottega Veneta.

Earlier this week, Balenciaga sparked a heavy global backlash from consumers and from social media users for referencing child pornography and featuring child models alongside fetish-themed teddy bears.The controversial ads also came under attack from Balenciaga’s brand ambassador Kim Kardashian who said she was shaken by the French brand’s latest commercials’ disturbing images.The spots were created to advertise the French luxury brand’s spring 2023 activewear brand in collaboration with Adidas. The backlash has forced Balenciaga to remove the controversial ads from its website.

Uniqlo finds its footing in India

Uniqlo has more than 12,000 products online and services 17,000 pincodes in India. Just about everything that is launched in Japan finds its way to the Indian market. Ever since its inception in 1984, Uniqlo has always done casual wear, specifically, everyday essential clothing.The Japanese apparel brand opened its first store in India in 2019 in New Delhi. Now Uniqlo has nine stores in India (seven stores in Delhi NCR, one in Chandigarh, and one in Lucknow) with the largest one at 35,000 square feet in Delhi NCR. Considering the brand started operations in India just four months before the pandemic and the ensuing lockdown, the first three years were not profitable. The e-commerce platform was launched by July 2021. But after three years here, the brand is now making progress. While the brand does not yet have physical stores in the south, Bangalore is one of its top performing markets on the e-commerce channel. Uniqlo sources from India, Sri Lanka, Indonesia, Vietnam, China, Japan and Bangladesh. India is an important market for the brand and the idea is to prosper and grow together not just with the customer but with society at large by creating employment opportunities. Uniqlo will expand its production in India.

Numero Uno on retail expansion

are as big as 1500 sq ft. The brand works on spring/summer and fall/winter. It offers 150 options of basic styles and 400 options of fashion styles every season for both men and women.

spree and plans to open new stores with a focus on Tier II, III and IV cities in 2023. The value fashion retailer offers a wide selection of men’s, women’s, and children’s casual, ethnic, and occasion wear as well as accessories and lifestyle goods.

The company currently runs 414 stores across Tier II, III and IV cities. This winter V-Mart is seeing a good response for sweatshirts, pullovers and jackets. Once it gets colder,especially in the northern part of the country, the retailer expects more sales of heavy jackets, mufflers and caps.

V-Mart Retail’s revenue for the second quarter rose by 50 percent. Net loss narrowed to Rs 11 crores. In all six new Unlimited stores were opened in South India this year and they have been delivering higher sales productivity as compared to the legacy Unlimited stores.

Limeroad was acquired by V Mart earlier, is the primary omni e-commerce vehicle for V-Mart’s online presence. Limeroad is an online fashion marketplace.

Ikea to expand in Uttar Pradesh

Numero Uno has opened one more store in Haryana at Sonipat. The store offers jackets, jeans, and shirts. Currently, the brand has 200 exclusive brand stores, more than 700 multibrand outlets, and many megastores across India.

Numero Uno started with men’s denim in 1987 and moved into other categories. It is one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing. This is one of India’s first indigenously manufactured denim labels. It targets young, aspirational, fashion conscious and upwardly mobile consumers who are self assured with access to technology and a propensity to spend on lifestyle. The product range includes denims, trousers, shirts, T-shirts, jackets, sweatshirts, sweaters, footwear and accessories.

The average size of a store is anywhere between 500 sqft to 700 sq ft. Flagship stores

In 2008 Numero Uno introduced Espana, a collection of premium denims developed in collaboration with Jeanologia from Spain. It incorporates Jeanologia’s special techniques and washing knowhow to create classic vintage denims. The washes range from totally raw unwashed to rugged washes, abrasions and damages. The stitching details are minimalistic but are unique and distinct.

V Mart opens 15 stores

Ikea plans to invest approximately Rs 4,000 crores on operations in Uttar Pradesh.

Uttar Pradesh is the most populated state in India and has over 200 million inhabitants. The area thus represents a large retail opportunity for Ikea to further establish itself in the Indian market.

Ikea specialises in home furnishings, home textiles, home décor, and accessories and currently operates brick-and-mortar stores in Indian cities including Mumbai, Navi Mumbai, Hyderabad, Bangalore, New Delhi, and Gurgaon. Globally, the business runs over 458 stores in 62 different markets and is also known for its selection of Swedish foods.

V-Mart Retail opened 15 new stores during the October-December quarter.

The 15 new stores include two in Jharkhand, four in Rajasthan, five in Uttar Pradesh, one in Uttrakhand, one in Telangana, one in Madhya Pradesh and one in Tripura.

The company has been on an expansion

Ikea’s sales in India went up by 77 per cent in fiscal 2022. Total income went up by 73 per cent. Total operating expenditure, excluding interest, depreciation and amortization, was up 45 per cent. The company’s expansion plan and operations were impacted due to the global pandemic. However the home furnishing retailer not only managed its operations in an effective way but also extended its support to society through its various partners for helping needy people and for minimising the spread of the pandemic. The company also ensured the safety of its co-workers while managing its operations.

During fiscal year 2022, Ikea continued to work on its plans towards positioning, growth and profitability of the omni-channel business in India.

Raymond records huge revenue surge, to open more stores

This wedding season Raymond recorded its highest ever growth in revenue. The company witnessed a sharp turnaround in sales due to higher consumer spending in its stores following the Covid pandemic.

Sales were up by 38 per cent from the same time compared to 2019. Around 3.2 million weddings were hosted in November 2022 and December 2022, which would have generated a whopping business overall for sectors including clothing retail.

Raymond is known for its suits and textiles and has 1400 clothing showrooms across the country.Textiles and clothing are a major source of revenue for the company, contributing to 50 per cent of the revenue of the company.In the coming months, Raymond aims to open more stores in smaller towns to cash in on rising consumer spending, while broadening its clothing lines to include more traditional Indian garments -- often popular during Hindu wedding rituals.

Raymond, a wool mill near Mumbai set up in 1925, originally supplied blankets to armed forces in the country. The brand known for its textile business has also diversified its business in consumer products ranging from shaving creams to condoms and also in technology such as auto parts. Raymond also runs a real estate business selling apartments on the outskirts of Mumbai.

Style Bazaar expands footprint

value retailers and the retailer is following a cluster-based approach in which it goes deep in almost all the districts of the states so as to have a better economy of scale and brand visibility.

Style Bazaar’s parent company Style Retail is preparing to launch an initial public offering which would value the business at Rs 2,500 crores. The business is expected to file its draft red herring prospectus in February 2023 and will use part of the money it will raise from the IPO to enable it to continue to expand its retail footprint across India. The business plans to use the funds from the IPO to expand its brickand-mortar footprint across India.

Da Milano is opening seven new stores. These will be in Indore, Amritsar, Goa, Lucknow, Ahmedabad, Hyderabad, and Pune. There are six stores in UAE. The brand aims at extending its footprints in the south east Asian market by the end of 2023, including Indonesia, Singapore, Malaysia, and further parts of the UK. Da Milano is renowned for its authentic Italian design and artisanship. Founded in 1989, the brand has an eye for design, a professional team, and good channel facility partners. With over 80 stores across India, in all major metropolitan cities, the brand has established itself as the one-stop solution for quality leather products across the nation. From selection to design, an array of colors in vogue creations, an ambiance that invites all, and an innate sensitivity to customer feedback, Da Milano is also the only brand offering a lifetime service warranty on all its products. Prioritizing customer satisfaction above all, it ensures effortless style and contemporary designs that meet client aspirations season after season. Every store is in a prime locality — be it in a market or mall. The brand hosts 45 varied categories, from handbags to computer bags, small leather goods to corporate essentials for both men and women.

MiniKlub aims at 150 EBOs

MiniKlub expects to touch a total of 150 exclusive stores in the next two years.

Currently, the babywear brand has 47 stores,with three more exclusive outlets set to open very soon. The brand is focusing to increase its footprint in Tier II and III cities as these regions contribute more in overall sales as compared to Tier I cities.

Style Bazaar has opened stores across India. These include Orissa, Jharkhand, Assam, Uttar Pradesh and Andhra Pradesh. The value and fashion retailer offers clothing, accessories, occasion wear, western and ethnic wear.

Style Bazaar plans to add around 100 new stores over the coming two to two and a half years. The business aims at Tier II and III cities for store expansion where it targets middle class shoppers. The average store size is 9000 sqft and Baazar Style is present in the value segment in east India. The larger vision is to become one of the country’s largest

Style Bazaar based in Kolkata was incorporated in 2013 and operates its retail business under the brand names Style Bazaar and Express Bazaar.

Da Milano expands across India

Seeing a 15 per cent YoY growth in the first non-Covid festive season, the brand saw an uptick in offline sales as compared to online. About 80 per cent of the brand’s overall business comes from the newborn and baby categories. This year, the newborn category contribution increased 49 per cent over the previous year followed by children at 34 per cent and baby at 12 per cent.

The company is increasing its visibility and brand awareness by investing in social commerce. The brand got benefits from raw material exports as it does forward-blocking of yarns. About 60 per cent of the company’s manufacturing is done in-house in states including Karnataka and Tamil Nadu.

Currently, the brand is present in more than 450 multi-brand outlets, leading large and regional large format stores. Also, it has a marketplace presence with Myntra, Amazon, Flipkart and Ajio. The brand wants to explore markets like Singapore, Malaysia and Dubai.

Mohey signs on Kiara Advani

Kiara Advani is the new brand ambassador for Mohey. Mohey is an ethnic fashion and bridal wear brand launched in 2015 and has over 50 stores across the country along with a strong online presence.

California. The D’yavol brand is owned by Slab Ventures, a company founded by Aryan Khan, LetiBlagoeva, and Bunty Singh. In the coming months, D’yavol will release a series of products starting with a premium beverage in partnership with Belgium-based brewing company Anheuser-Busch.

Anushka Sharma represents Puma

Anushka Sharma is Puma’s brand ambassador for the Indian market. She will endorse the brand’s footwear, apparel and accessories including select collections through numerous activities and brand campaigns throughout the year.

This has lehengas, saris, gowns, blouses, sari gowns and suits, bags, clutches, dupattas, ponchos and jewellery like rings, ear rings, neck pieces, mangtika and belly belts. Every Mohey garment is handpicked for its concept, attention to detail, fabric, hue, cut, embellishment and finishing.

This brand is from Vedant Fashions. Vedant Fashions plans to double retail floor space to two million square feet in the next few years. The company owns brands like Manyavar, Mohey and Mebaz. Most of the company’s exclusive brand outlets are owned and operated by franchisees. The company has over 300 franchisees and a total of 537 exclusive outlets (including 55 shop-in-shops and 12 international stores) spread over an aggregate retail floor space of approximately 1.1 million square feet in 207 cities and towns in India and eight cities internationally. About 90.14 per cent sales were generated by franchisee-owned exclusive outlets in the financial year 2021.Moreover, 60 per cent of Vedant’s retail area is in Tier II and III cities while the balance is spread over Tier I cities.

Aryan Khan launches lifestyle brand

Aryan Khan has launched a lifestyle and fashion brand called D’yavol. The brand will offer products across fashion, beverages and exclusive experiential events. A capsule apparel collection will be dropping in early 2023. D’yavol aims to be a brand with multiple verticals, the first two of which will be beverages and apparels. The first apparel line from the brand will be launched in March 2023 and will be available to customers across India on the brand’s webstore.

Aryan Khan, the son of actor Shah Rukh

Khan, says he has always been drawn to products that succeed at conveying a distinct individualism while remaining rooted in authentic craft and this persisting interest sparked the creation of D’yavol, a brand that aims at seamlessly combining uncompromising quality, edgy design, and reverence for heritage knowhow and bringing authentic and disruptive products backed by uncompromising quality and design, demonstrating the world’s best products.

The idea of this venture came to him years ago, while he was still a student at USC in

The brand celebrates women who embrace individuality, fashion, sports and fitness and feels this new association will further drive its approach towards fitness and lifestyle in the country and in turn inch the brand closer to consumers across cohorts. And the actor in turn with this association hopes to able to connect with and encourage more women to lead a fit and healthy lifestyle.

Puma has witnessed strong growth in India and gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future.There’s a lot of traction on sportswear now with women and younger consumers and sportswear is becoming a lifestyle statement. The brand has localised the product portfolio and does channel specific pricing.

Kartik Aryan represents Superdry

Actor Kartik Aryan is brand ambassador for Superdry. He will represent the brand in India, speaking to younger consumers within this market and helping target an audience of a younger demographic within the Gen-Z community.

in the country and has been diversifying its product range along with aggressive offline expansion plans for the second half of 2022. This D2C fashion, lingerie and personal care brand has been at the forefront of offering an unparalleled D2C as well as offline retail experience to patrons, constantly engages with and interacts with customers to seek feedback on the products and accordingly innovates the product offerings for them. The aim is to reach out to more consumers by offering an omnichannel experience and an enhanced shopping experience.

Myntra signs on Anushka Sharma

like fragrances, body sprays and body plus hair washes.

The UK market represents around 50 per cent of Superdry’s weekly sales and the US around ten per cent.Profits have been rising thanks to women’s apparel and recycled products. Women’s wear accounts for 51 per cent of Superdry’s revenue, up from 41 per cent in October 2021. Organic and recycled products accounted for more than half of the sales in the 22 weeks up to October, up 11 percentage points year-on-year.

All indicators point to brand health moving in the right direction: revenue, marketing, and sustainability messaging are all moving in the right direction. Superdry will produce enough organic cotton to meet all of the company’s cotton needs, making it self-sufficient in the face of rising prices for the material.

Actress Shraddha Kapoor new face of Clovia

Clovia has named actor Shraddha Kapoor as brand ambassador. With this association, the brand hopes to bring about a change in perception and spread a positive message among its target audience. She is seen as resonating with the brand’s ethos and having mass popularity and the persona of a strong, independent and free-spirited individual.

Clovia is a direct-to-consumer lingerie and personal care brand. Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia and personal care products under the brand Skivia.

Clovia sells its products through its dedicated e-commerce store and multi-brand platforms like Myntra, Nykaa, Flipkart and Amazon. The brand currently has 41 exclusive brand outlets

Anushka Sharma is brand ambassador for Myntra. She will promote the brand’s beauty category. Myntra has a range of 7,00,00 beauty and personal care styles from over 1,400 international, domestic and D2C brands. Myntra is one of the leading fashion destinations of the country. The platform has also come up with tech innovations to provide its customers with a better shopping experience. These include a skin analyzer, product finder, beauty profile, and virtual try-on. Myntra is facing orders for international brands from shoppers in Tier II cities and beyond. Nearly 40 per cent of the demand for international fashion labels is driven by shoppers in Tier II cities and beyond. The move also points to more recent aggression displayed by Indian retail houses in bringing global brands to the country to capitalize on the growing demand for branded apparel. Greater variety helps draw in more shoppers and capture consumers across price points. For instance, Myntra onboarded American retailer Macy’s by listing its private labels in the runup to the festive season sales earlier this year. More recently, UK’s Boohoo marked its foray into the Indian market with Myntra and will sell brands such as Boohoo, Dorothy Perkins and Nasty Gal across categories like dresses, tops, bottoms, and footwear