The rise of unisex and gender-neutral fashion

Unisex and gender neutral clothing has the fuss-free and comfort factor that was associated with men’s clothing and has become increasingly important for the modern woman who can actually do away with the fuss and inconvenience of female fashion.

The times are changing and fashion is changing with it. What was once clearly demarcated as feminine or masculine apparel is now more fluid as both genders crossover into each other’s traditional boxes, experimenting and popularizing clothing as a feel good and happy expression of one’s self. Unisex and gender-neutral fashion helps people express themselves more openly and honestly and to feel more comfortable in their skin. It’s no coincidence that this rise coincides with a surge of LGBTQIA+ awareness and is absolutely connected to broader discussions of gender and sexuality. Even for those who don’t identify as part of the queer community are leaning into the notion that gender shouldn’t dictate what clothing you are or aren’t allowed to wear.

The Pot Plant makes an inclusive statement

Delhi-based The Pot Plant is an example of how boutique brands in India are braving their way to break down mental barriers of the feminine and masculine wardrobes that exist due to pre-conditioning.

The Pot Plant proudly claims “We are a melting pot of inclusivity, sustainability and artisanal communities. We are about finding the freedom of expression in clothing that is fuss free and comfort driven. Our brand’s belief lies in the designers’ zeal to push the boundaries when it comes to textile engineering and design. Harboring a deep love for traditional textiles and time tested hand me downs, The Pot Plant takes the path less explored by bringing together Indian craft with gender fluid, inclusive fashion. From clothes that last a lifetime to fashion that recognizes no gender

The Pot Plant upholds eco- living by touching base with various aspects of sustainability.”

A brave statement that scores on all points – inclusivity, the legacy of Indian textiles and garments and eco-friendliness.

Fashion doesn’t need to be limited to

Gender Specific

Champion of inclusivity and diversity, the YouTube comedy icon and actor Lilly Singh appeared on a Vogue cover wearing a black embroidered bandhgala sherwani from the

House of Falguni Shane Peacock, paired with traditional heirloom jewellery. This outfit choice by Singh highlighted how the perception of fashion doesn’t need to be limited to only “feminine” and “masculine” categories.”

For some, wearing a dress or power suit is a proud statement of identity, while for others it’s just nice to feel free from societal boxes. The bottom line appears to be, if it makes you happy then why not?

Global majors launch unisex range

Unisex and gender-neutral clothing isn’t just about the consumers’ feel good and self-expression factors. It has an economic benefit as well for brands. Design per se isn’t inherently feminine or masculine. Fabrics and patterns can be worn by either gender or non-binary person. By taking the gender-fluid route, brands can cut costs on design time and sourcing fabric as well as manufacturing. Unisex and gender neutral clothing has the fuss-free and comfort factor that was associated with men’s clothing and has become increasingly important for the modern woman who can actually do away with the fuss and inconvenience of female fashion. Icon brands such as Zara introduced a line of unisex clothing for adults, while GapKids did the same for children’s wear. Haute fashion houses like Hood by Air, J.W. Anderson and Gucci have all released unisex lines.