Forever 21 opens second store in Chennai

Fast fashion retailer brand

Forever 21 has opened a store in Chennai. This is the brand’s second store in Chennai.

Forever 21 offers clothing and accessories for women, men and children. Forever 21 operates by bringing in new merchandise daily to keep the store exciting. The American fast fashion retailer is known for its cheap and trendy apparel and accessories. In the US Forever 21 has shifted its focus to rebuilding its presence while turning to collaborations, influencers and a bettercurated assortment to drum up excitement for its brand once again.

The brand was founded in 1984 and has more than 550 stores in 27 countries across the globe.

Aditya Birla Fashion and Retail runs Forever 21 in India as a franchise operation. In July 2016, Aditya Birla Fashion and Retail acquired exclusive online and offline rights to the India network of Forever 21. The brand reaches out to 300 towns and cities in the country.

Aditya Birla Fashion and Retail hosts product lines that range from affordable and mass market to luxurious, high-end styles and cater to every age group, from children and youth to men and women. Over the years, the company has brought various global brands like Simon Carter and Ted Baker to the Indian retail market.