Biba opens two more stores in Pune, AP

Biba has opened stores in Pune and Vijaywada in Andhra Pradesh. The store in Pune has a full glass façade and a deep interior. It is bright, spacious, and launched with Biba’s latest collections for winter 2022/ 2023.The store houses Biba’s full collection of women’s ethnic, occasion, and casual wear with segments for accessories and lounge wear, among others. The store also has a segment for Biba’s girls’ clothing range and has a wide selection of kurtas.

The store in Andhra Pradesh is 7,000 sqft and also retails the brand’s full product selection. The women’s ethnic wear brand has a massive store expansion program.

Of these stores 40 per cent would be flagship stores, around 3000sqft to 5000 sqft in size. These stores would have a different experience for customers. The trial rooms, for instance, would have special lighting techniques that allow customers to see how a dress would look in the afternoon or in the evening. About 20 per cent of the brand’s stores are franchise-owned.