DUKE : Authentic Indian fashion brand, combining casualness and elegance

Duke is a premium lifestyle brand that combines casualness with cool elegance. The company’s values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then, the brand has been further developed, taking influence from the latest International fashion trends, and is now a truly a pure Indian Fashion Brand with pan India presence. Duke offers full ranges of clothing for men, women, and kids. In addition, it has made deep inroads into the thermal, intimate wear, footwear, and accessories markets as well. The company’s lifestyle store offers a unique blend of global fashions, international trends and innovative customer services, to customers in India and abroad.

Duke’s history began when Komal Kumar Jain started making t-shirts in a small setup in Ludhiana, India. He quickly turned his passion for quality and design into the business of making casual wear. In 2003, his son Kuntal Raj Jain joined the company and retained their father’s dedication to garment craftsmanship and attention to detail. Still today, Komal Kumar Jain is the source of inspiration behind Duke’s core brand values integrity, refinement, character, understanding and optimism. Now Kuntal, the new promoter of the brand, is taking on the challenge and opportunity to turn it into a global brand.

The brand’s philosophy and mission is to provide quality garments with contemporary styling at an affordable price range for the masses and to establish the fact that

Duke products are as contemporary as any international brand and to be termed as Indian Multi-National Brand. The brand’s positioning and USP is that it has always been loved by its consumers for its quality and price. Its USP has always been providing International styles and quality products at a reasonable price, and that’s what it does. All its collections are inspired by international designers and trends. Duke has several firsts to its credit such as pioneering the t-shirt culture in India and being

India’s No.1 t-shirts brand. Its target consumer group has always been the youth, and its products are youthful and trustable when it comes to quality and style. Duke has 8-10% market share in T-shirts and 7-9% of market share in jackets. The brand is run by a team of dedicated professionals who play a very vital role in the company’s success.

The USP of the products is that they use the best quality material, best manufacturing techniques, latest designs, and collections inspired by the international fashion trends and styles. They are skin-friendly and naturefriendly, and the brand believes in sustainable fashion and durable products.

The latest collection launched is the Autumn/ Winter collection inspired by Spain’s fashion and lifestyle culture with various styles having superb fits, international designs, variety of fabrics, and interesting patterns. Duke’s mission is to make available the international designs and styles at an affordable price for the masses.Duke uses an aggressive, digital, organized and tech-based retailing strategy to make our products easily accessible to customers all over India. They have 400 EBOs, over 4000 MBOs, and 500 LFS, as well as a presence on e-business platforms such as Flipkart, Ajio, and Myntra.

“We are constantly working to expand our reach and make our retail strategy stronger and more beneficial to our customers, with plans to open new franchisees and expand to new cities. We are also planning to expand our online presence to make it even more convenient for our customers to shop with us.”, concludes Kuntal Jain. 