Intimate Wash Care products market projected to grow 9.3% CAGR by 2032

The demand for intimate wash care products is projected to grow at a compound annual growth rate (CAGR) of 9.3% between 2022 and 2032, reaching a total of around US$7,922.4 million by 2032, says a study conducted by Future Market Insights. This growth is driven by increasing awareness of the importance of health and hygiene in intimate areas, as well as government initiatives and health campaigns. Despite this growth, the market is faced with challenges such as the risk of allergies and other problems associated with intimate wash products.

North America is expected to be a leading market for intimate wash care products, with a market share of 17.4% in 2022, due to the growing demand for naturally formulated products. Europe is also a major market, with a share of 18.2% due to increasing disposable income and awareness of the risks of not maintaining intimate hygiene.

With about 20-50% of the women still using clothes and other substitute materials to manage intimate hygiene, to overcome these issues companies have scaled their capacity by introducing new products. Some of the leading players in the intimate wash care products market include Kao Corporation, Kimberly-Clark Corporation, Organic Glide Company, and others.

Companies have launched new products to meet consumer demand, such as Svish’s line of products for men’s intimate hygiene and Piramal Pharma’s ‘i-feel Gentle Intimate Wash’, which is free of sulfates, paraben, and alcohol. Millennium Herbal Care has also launched GynoVash, a women’s intimate wash brand that uses foam-based application for deep cleansing.