China International Fashion Fair (CHIC) kicks off with new dates, fresh ideas

China International Fashion Fair (CHIC) starts the new year with a new date and fresh ideas”, said Ms. Liu, the responsible person for CHIC March 2023. “The fair will now take place on 28-30 March 2023 at the National Exhibition and Convention Center in Shanghai and is postponed by around 3 weeks to make it easier for international visitors and exhibitors to enter the country, as almost all entry restrictions have been lifted in China since 8 January.

With over 1,600 exhibitors expected in 5 halls, the clearly structured exhibition segments present big players, up-and-coming designers, and niche brands in areas such as women’s wear, men’s wear, kid’s wear, and accessories. The latest trends in the Chinese market include retro vibes inspired by the 90s and Y2K style, denim suits, wide silhouettes, and a return to mini length. Loungewear and casual streetwear are also on the rise due to the pandemic.

CHIC organizers have invited 150,000 agents for brands, 83,000 buyers, 37,000 online platform visitors, 50,000 wholesale market visitors, and more than 10,000 international visitors. With CHIC Matching, exhibitors and visitors can efficiently and individually network and make new contacts. CHIC also offers comprehensive marketing activities through its CHIC WeChat Public Account and CNGA

WeChat Mini Program, among other channels. A new addition to CHIC is the CHIC Showroom by China World in Beijing, where a curated selection of international brands is being presented to the Chinese fashion scene. The first phase features 10 premium brands from Italy and France, with plans to expand the concept in the future.