2017 Outdoor Sports Publishing Media Kit by Inside Golf

mediakit2017

I NS I DE G OLF

A u s t r A l i A’ s m o s t- R e a d G o l f M A G A z i n e

Issue 131 // June 2016 www.InsIdegolf.com.au

> u.S. open preview:

> Club of the month:

IconIc curlewIs turnIng heads

OakmOnt set tO test the best

> mark allen:

Move your body for better puttIng

A Major hrough t Break

> Celebrity Swinger: afl star

> travel lift-out: great golf on the sunshIne coast and the Murray rIver

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G O L FA N D S TAY. C O M . A U

I N S I D E G O L F T R AV E L

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Australia’s highest-circulating (CAB audited) golf publication (Source: Circulations Audit Bureau; 2016)

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Named “Australia’s Most Read Monthly Golf Magazine” in 2010 to 2016 (Source: Sports Marketing Surveys’ independent Golf Consumer Survey in 2011 to 2016 and Golf Research Australia independent survey in 2010. Results vs all newsstand/subscription golf magazines)

Valid for play Monday to Friday, 1 June 2016 - 31 August 2016. Subject to availability. Strict dress code applies

www.joondalupresort.com.au

THE CLEAR CHOICE FOR REACHING AUSTRALIAN GOLFERS

Australia’s most “Switched On” golf publication • The first Australian golf magazine with an online Digital Version (2006) • The first on Twitter (2008) & Facebook (2009) • The first to be available on iPhones/iPads/Tablets (2011) • The first in the Apple App Store (2012) Australia’s most complete golf demographic • Content written for all ages and genders; from juniors to seniors, from men to women and from beginners to professionals, Inside Golf offers “something for everyone”. • Our unique distribution method ensures a complete demographic reach across Australian golfers. Home-grown Australian content • Our content is exclusive, first-run, award-winning content written BY Australian golfers, FOR Australian golfers. We choose to write all our own content, versus “repurposing” editorial sourced from overseas. Now available on: www.insidegolf.com.au

facebook.com/InsideGolf

www.youtube.com/InsideGolfAustralia

DISTRIBUTION

@InsideGolf

bit.ly/SjQ9Bq

This publication has been independently audited by the Circulations Audit Board. Audit Period: 04/2015 - 09/2015

Distributed directly to golf clubs, social clubs, driving ranges and golf retailers throughout Australia. Inside Golf is by subscription only. $360 plus GST per year for unlimited copies per month. CAB audit member since April 2006. (April 2016 to September 2016 – 41,883 copies per month).

I NS I DE G OLF I N S I D E G O L F T R AV E L G O L FA N D S TAY. C O M . A U

READER PROFILE AGE

LOCATION

Under 18 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%

NSW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%

18-25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

QLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%

26-35 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%

VIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%

36-45 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%

WA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%

46-55 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27%

ACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

56-65 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%

TAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

65+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12%

SA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

SKILL LEVEL

MEMBERSHIP STATUS

Beginner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%

Current member . . . . . . . . . . . . . . . . . . . . . . . . . . 66%

Low marker (0-9) . . . . . . . . . . . . . . . . . . . . . . . . . . 14%

Social club member . . . . . . . . . . . . . . . . . . . . . . . . 21%

Mid handicap (10-18) . . . . . . . . . . . . . . . . . . . . . . . 40%

Looking to join a course/club . . . . . . . . . . . . . . . . . 6%

High handicap (18+) . . . . . . . . . . . . . . . . . . . . . . . 32%

None (occasional player) . . . . . . . . . . . . . . . . . . . . 6%

Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1%

Looking to join a social club . . . . . . . . . . . . . . . . . . 1%

ROUNDS PLAYER PER MONTH

GENDER

0-2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%

Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86%

3-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%

Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14%

6-10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% 10+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14%

SURVEY RESULTS I NS I DE G OLF

Inside Golf Magazine, April-June 2014

DEMOGRAPHIC INFORMATION SURVEY RESULTS Inside Golf Magazine, April-June 2014

Demographic Information

Inside Golf's readership reflects a diverse and wide spread of ages, with penetration across the market

18-25 4%

26-35 8%

56-65 23%

I N S I D E G O L F T R AV E L

Age

65+ 20%

Number of cars in your Household No answer Income 2%

46-55 20%

$20,000 – $40,000 9%

One car 30%

$40,000 – $60,000 25%

$60,000 – $100,000 34%

36-45 23%

Two cars 56% Under 18 2%

Occupation

Consistent with the general golf industry, Inside Golf has primarily a male readership

Gender Number of cars in yourFemale Household 9% More than two cars 14%

One car 30%

G O L FA N D S TAY. C O M . A U

$20,000 MoreUnder than two cars 10% 14%

Over $100,000 20%

Do you own your home?

Unemployed Student 1% 4%

Retired or Semiretired 30%

Male 91%

Two cars 56%

Other 9%

No 27% Full-time professional 23%

Yes 73% Part-time professional 2%

Do you own your home? No

Self-employed 7%

GOLF DEMOGRAPHIC

Government or a funding body employee 7%

Manager 10%

Labourer 5% Educator/Teacher (Any level) 2%

I watch it frequently on Foxtel at home 49%

I NS I DE G OLF

I watch only when it is on Free To Air 42%

SURVEY RESULTS Inside Golf Magazine, April-June 2014

TRAVEL HABITS TRAVEL HABITS

85% of readers travel within Australia one or more times per year. 33% Travel internationally one or more times per year. Multiple times per year 8%

How often do you travel Internationally

How often do you travel within Australia

I N S I D E G O L F T R AV E L

Less than once a year 15% Once a year 31%

85% of readers travel within Australia one or more times per year.

Multiple times per year 8%

Once a year 25%

How often do you travel Internationally

Once a year 25%

Less than once a year 67%

Multiple times per year 54%

Less than once a year 67%

33% Travel internationally one or more times per year.

To which destinations do you travel the most

G O L FA N D S TAY. C O M . A U

New Zealand, Pacific Islands 5% Americas 6%

Middle East 1% Europe 6%

Asia 11%

To which destinations do you travel the most New Zealand, Pacific Islands 5% Americas 6%

Middle East 1% Europe 6%

Asia 11%

Within Australia 71% Within Australia 71%

SURVEY RESULTS I NS I DE G OLF

Inside Golf Magazine, April-June 2014

INSIDE GOLF LOYALTY INSIDE GOLF LOYALTY

Nearly 80% of readers are fiercely loyal, reading every Monthly issue. 84% take the magazine home with them. Importantly, 81% of readers consider Inside Golf important when making purchasing decisions for golf products and services.

I N S I D E G O L F T R AV E L

INSIDE GOLF LOYALTY

Nearly 80% of loyal, readersreading are fiercelyevery loyal, reading everyissue. Monthly issue. 84% take the magazine home Nearly 80% of readers are fiercely Monthly them. 84% take the magazine with home with them. Importantly, 81% of readers consider Inside Golf important when Importantly, 81% of readers consider Inside Golf important when making purchasing decisions for golf products and services. making purchasing decisions for golf products and services.

Sometimes/occasio nally 9%

How often do you read IG?

Every month, reading most of the stories 37%

Sometimes/occasio nally 9%

How important are the ads and editorial in Inside Most issues, Golf making golf buying decisions? How often dowhen you read IG?yourskimming the

Slightly useful - I use Inside Golf on occasion when making buying Every month, decisions reading most of the 19%

Most issues, skimming the headlines 12%

stories 37%

Every month (or every chance I get), cover to cover 42%

Very useful - I regularly use Inside Golf as a guide to new products, courses and services 54%

headlines 12%

Extremely useful - I always refer to Inside Golf when considering products, courses and services 27%

Every month (or every chance I get), cover to cover 42%

IN CONCLUSION  Inside Golf's readership represents an extremely wide reach of golfers across all ages, skill Where do you primarily read Inside Golf? levels, occupations and income.

G O L FA N D S TAY. C O M . A U

Mostly at the club/course, before/after a round 16%

Where do you primarily read Inside Golf?

IN CONCLUSION Mostly at the club/course, Inside Golf’s readership before/after a skill levels,round occupations 16%

represents an extremely wide reach of golfers across all ages, and income. • Inside Golf’s readers play a tremendous amount of golf, with the vast majority Mostly at Home considered “Avid Golfers” (the highest possible level) 84% as defined by the golf industry. • Inside Golf’s readers are an exceptionally loyal group who highly value the magazine’s content when making purchasing decisions. • Inside Golf’s readers travel frequently, both within Australia and Overseas. •

  

Inside Golf's readers play a tremendous amount of golf, with the vast majority considered "Avid Golfers" (the highest possible level) as defined by the golf industry. Inside Golf's readers are an exceptionally loyal group who highly value the magazine's content when making purchasing decisions. Inside Golf's readers travel frequently, both within Australia and Overseas. Mostly at Home 84%

I NS I DE G OLF

ONLINE / DIGITAL DIGITAL READERSHIP

G O L FA N D S TAY. C O M . A U

I N S I D E G O L F T R AV E L

Inside Golf’s digital properties are viewed and enjoyed by over 10,000 golf fans every month. Our combined pageviews of our digital properties (distributed via Issuu, Realview, our website and iPad App) are over 100,000 views per month (1.2 million pageviews per year).

WEBSITE Connect with the online community of Australia’s Most-Read Golf Magazine. Inside Golf has invested heavily in developing flexible and effective online/web functionality and offerings to complement our print publication, and provide one of Australia’s most complete offerings for advertisers integrating their print and online campaigns. The Inside Golf Website is FULLY RESPONSIVE, meaning that it has been designed for optimal viewing on ANY electronic device – from laptop computers to tablets and phones of any size, make or model. This ensures maximum reach and interaction.

SOCIAL MEDIA & BOOKMARKING All stories and pages on our website are equipped with rss syndication and a “Share This” function, allowing users to share the content that appeals to them, via email, Facebook, Twitter and a host of other popular sites. This ensures that editorial and advertorial can achieve the maximum possible reach. Importantly, all of our Social Media fans and email database subscribers are 100 per cent organic, and TRUE fans of our product. We have NEVER purchased fans/followers/ addresses. This ensures our online products are read and enjoyed by real golfers, not imaginary/false names.

ONLINE EXPERTISE COMPETITIONS Inside Golf runs monthly competitions in both print and online. From web-only getaways to “Letter of the month”, or even user-generated content, our focus is to continue developing a community of likeminded golf readers.

Group Editor / Webmaster Richard Fellner has over 30 years’ experience in online content, copywriting and web campaign management. Hailing from California’s famed “Silicon Valley”, he is considered an expert in the online arena, and has been interviewed and featured by the likes of Channel Seven News, Bloomberg TV, bTalk Australia and others.

ON THE GO A proven leader in the online arena, Inside Golf was Australia’s first golf publication offering a full Digital Version, suitable for reading online and via iPads, tablets and mobile devices. The Inside Golf Digital App has been downloaded by thousands of golfers in the App Store, and enjoys over 5,000 screen views per month.

I NS I DE G OLF

ADVERTISING RATES * Minimum booking 3 months â&#x20AC;&#x201C; subject to content ** Casual rates: All advertisements +10% GST

I N S I D E G O L F T R AV E L

MATERIAL REQUIREMENTS If you are sending complete artwork, we accept high resolution PDFs. Please ensure they are in CMYK format as we are unable to print with PMS, Lab or RGB colours. Images should be 300 ppi. PDF file sizes should be no more than 4mb. (Please contact us for an alternative way of sending if your file size is bigger). If you require artwork to be produced, we will send you an ad checklist of the elements required to create your ad. Advertising material can be emailed to your sales representative.

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TERMS & CONDITIONS 1. A copy of the magazine is mailed upon publication. Rates do not include agency commissions. Payment terms are strictly 14 days from invoice. Your invoice will be emailed to you on the first of each month for immediate payment. 2. The publisher reserves the right to reject or omit from publication any artwork or copy. Preferred positions are subject to confirmation by the publisher. 3. While every care is taken, the publisher accepts no responsibility arising from the omission of any advertisement or from any error therein. No responsibility is accepted for loss or damage to any artwork. 4. The advertiser shall indemnify the publisher from all liabilities, claims or proceedings arising from the publication of the advertising material. 5. Advertisers must give 5 days notice of any cancellations from booking deadline. Contracts must be cancelled in writing to the publisher with 14 days notice.

Full page $2950 Half page $1500 Quarter page $800 Column $1500 Strip $850 Large strip $1200 Half strip $450 Directory Rates start from $245 (+GST) per month (minimum booking 3 months)

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ADVERTISEMENT SPECS

Full page 275mm (w) x 350mm (h) + 5mm bleed on all sides Text safe: 265mm (w) x 340mm (h)

Half page 255mm (w) x 135mm (h) No bleed required No keylines required

Quarter page 125mm (w) x 135mm (h) No bleed required No keylines required

Column 100mm (w) x 350mm (h) + 5mm bleed on all sides Text safe: 90mm (w) x 340mm (h)

Strip 255mm (w) x 70mm (h) No bleed required No keylines required

Large strip 255mm (w) x 100mm (h) No bleed required No keylines required

Half strip 125mm (w) x 70mm (h) No bleed required No keylines required

Directory 125mm (w) x 50mm (h) No bleed required No keylines required

I NS I DE G OLF

PUBLICATION DEADLINES * Gloss covers are required Monday prior by 9am

G O L FA N D S TAY. C O M . A U

I N S I D E G O L F T R AV E L

** Editorial is due three weeks prior

Issue

Month

Material Deadline (9am)

138

January 2017

Friday 9 December 2016

139

February 2017

Friday 20 January 2017

140

March 2017

Friday 17 February 2017

141

April 2017

Friday 24 March 2017

142

May 2017

Friday 21 April 2017

143

June 2017

Friday 19 May 2017

144

July 2017

Friday 23 June 2017

145

August 2017

Friday 21 July 2017

146

September 2017

Friday 18 August 2017

147

October 2017

Friday 22 September 2017

148

November 2017

Friday 20 October 2017

149

December 2017

Friday 24 November 2017

150

January 2018

Friday 15 December 2017

151

February 2018

Friday 19 January 2018

152

March 2018

Friday 16 February 2018

I NS I DE G OLF I N S I D E G O L F T R AV E L G O L FA N D S TAY. C O M . A U

WHO SHOULD I CONTACT?

Editor: Richard Fellner M: 0407 000 440 E: richard@insidegolf.com.au Chief Writer: David Newbery E: david@insidegolf.com.au

National Sales: Sam Arthur P: 1300 465 300 F: (07) 5535 4922 M: 0410 575 303 E: sam@insidegolf.com.au

NSW/ACT Contributor: Bill Colhoun E: bill@insidegolf.com.au

NSW/ACT Sales: Megan Symington M: 0419 575 000 E: megan@insidegolf.com.au

Accounts: Sheridan Murphy M: 0404 075 823 E: accounts@insidegolf.com.au

QLD/NT Sales: David Ross M: 0439 612 458 E: david.ross@insidegolf.com.au

Advert Technical Enquiries: Stacey Fortescue E: stacey@insidegolf.com.au

VIC/SA/TAS Sales: Jon Perrett M: 0402 852 637 E: jon@insidegolf.com.au Sales: Lisa Coleman M: +61 406 031 344 E: lisa@insidegolf.com.au New Zealand Sales: Lisa Coleman M: +61 406 031 344 E: lisa@insidegolf.com.au

INSIDE GOLF INSIDE GOLF TRAVEL G O L FA N D S TAY. C O M . A U

Inside Golf Travel magazine is a supplement that’s inserted in Inside Golf each month. Printed on full gloss, it’s Australia’s only golf travel magazine that caters specifically to both local and international golf travel. Written with an “insider’s voice” by both the editorial staff and the magazine’s growing “family” of readers/contributors, Inside Golf Travel magazine brings a fresh perspective on golf travel world-wide. Each issue features the following:

WHAT IS IT?

• Local and overseas destinations • Hot new destinations • Great holiday offers • Travel Tips / advice • Travel news and events • Competitions / giveaways (when available)

INSIDE GOLF

ADVERTISING RATES * Casual rates â&#x20AC;&#x201C; All advertisements plus 10% GST ** Payment terms are strictly 14 days

INSIDE GOLF TRAVEL

Half page $1200

(Please contact us for an alternative way of sending if your file size is bigger).

Quarter page $650

If you require artwork to be produced, we will send you an ad checklist of the elements required to create your ad.

Column $1300

Advertising material can be emailed to your local sales representative.

G O L FA N D S TAY. C O M . A U

Full page $2300

Large strip $700

INSIDE GOLF INSIDE GOLF TRAVEL G O L FA N D S TAY. C O M . A U

ADVERTISEMENT SPECS

Full page 254mm (w) x 310mm (h) + 5mm bleed on all sides Text safe: 244mm (w) x 300mm (h)

Half page H: 244mm (w) x 130mm (h) No bleed required No keylines required

Quarter page V: 120mm (w) x 130mm (h) No bleed required No keylines required

Column V: 92mm (w) x 316mm (h) + 5mm bleed on all sides Text safe: 80mm (w) x 300mm (h)

Large strip H: 244mm (w) x 95mm (h) No bleed required No keylines required

Strip H: 244mm (w) x 67mm (h) No bleed required No keylines required

INSIDE GOLF

PUBLICATION DEADLINES * Gloss covers are required Monday prior by 9am

G O L FA N D S TAY. C O M . A U

INSIDE GOLF TRAVEL

** Editorial is due three weeks prior

Issue

Month

Material Deadline (9am)

January 2017

Friday 9 December 2016

February 2017

Friday 20 January 2017

March 2017

Friday 17 February 2017

April 2017

Friday 24 March 2017

May 2017

Friday 21 April 2017

June 2017

Friday 19 May 2017

July 2017

Friday 23 June 2017

August 2017

Friday 21 July 2017

September 2017

Friday 18 August 2017

October 2017

Friday 22 September 2017

November 2017

Friday 20 October 2017

December 2017

Friday 24 November 2017

January 2018

Friday 15 December 2017

February 2018

Friday 19 January 2018

March 2018

Friday 16 February 2018

INSIDE GOLF INSIDE GOLF TRAVEL G O L FA N D S TAY. C O M . A U

WHO SHOULD I CONTACT?

Editor: Richard Fellner M: 0407 000 440 E: richard@insidegolf.com.au Chief Writer: David Newbery E: david@insidegolf.com.au

National Sales: Sam Arthur P: 1300 465 300 F: (07) 5535 4922 M: 0410 575 303 E: sam@insidegolf.com.au

NSW/ACT Contributor: Bill Colhoun E: bill@insidegolf.com.au

NSW/ACT Sales: Megan Symington M: 0419 575 000 E: megan@insidegolf.com.au

Accounts: Sheridan Murphy M: 0404 075 823 E: accounts@insidegolf.com.au

QLD/NT Sales: David Ross M: 0439 612 458 E: david.ross@insidegolf.com.au

Advert Technical Enquiries: Stacey Fortescue E: stacey@insidegolf.com.au

VIC/SA/TAS Sales: Jon Perrett M: 0402 852 637 E: jon@insidegolf.com.au Sales: Lisa Coleman M: 0406 031 344 E: lisa@insidegolf.com.au New Zealand Sales: Lisa Coleman M: 0406 031 344 E: lisa@insidegolf.com.au

INSIDE GOLF I N S I D E G O L F T R AV E L G OLFAND STAY.C OM.AU

GOLF AND STAY IS A UNIQUE SITE SHOWCASING THE BEST GOLFING ACCOMMODATION PACKAGES AROUND AUSTRALIA. We’ve partnered with the best golf courses Australia wide with information to help you choose your next golfing holiday or weekend away. With packages to suit the most avid golfer, to those created for familes and friends, there’s something here for everyone. Rate: Full listing with unlimited packages and photos: $200 plus GST per month ASK us about our special advertising packages with golf and stay and Inside Golf TRAVEL magazine.