about our team insideout
Insideout Creative is a multi-disciplinary creative agency driven by passion – a brand that develops brands. Our team is made up of a dynamic blend of experienced talents with inquisitive eyes and creative ideas that deliver. We specialise in the best design solutions that integrate form and function, and delivering strategic systems that communicate with intended audiences at various interfaces. Working with a wide range of clients across all disciplines, we pride ourselves in creating quality designs and strategies that make a difference in helping brands achieve refreshing results, every time.
specialisation what we do
We transfer our knowledge and skills to a broad diversity of international and national brands. We work with people who believe in the power of developing visual languages. We provide not only aesthetic graphic solutions but also a visual voice that provides relevant and successful solutions. We design for you and not for our whims, it is about your brand, your business, who you are and what you want to achieve.
specialisation what we do
advertising literature / Concept / Creative and art direction / Copywriting / Project management // Annual report // Corporate brochure // Product brochure // Publication // Booklet // Magazine // Editorial // Mailer / Brand positioning / Strategy planning / Concept development / Creative and art direction / Logo and CI development / Marketing collaterals design / Website design
/ / / / / / / / / / /
concept / / / /
branding
Concept Creative and art direction Copywriting Illustration Digital Imaging Instore POSM Website design Guerilla Outdoor Ambient Event
Fashion concept and styling Beauty concept and styling Food concept and styling Concept Photography
events / Concept / Project management and logistics
key
projects leads
TRACEY CHU, Creative Director Bachelor of Fine Arts - Visual Communications, Nanyang Technological University
LYNN LIM, Account Manager Bachelor of Arts - Mass Communications, Oklahoma City University
Tracey has 11 years of experience in the creative industry, where she undertakes a diverse
Lynn brings to INSIDEOUT Creative eight years of Business-to-Consumer (B2C) experience
body of work including: advertising, branding, corporate literature, editorial design,
in the nancial, healthcare, food and beverage, and packaged goods sectors. Her professional
and experiential space design. For the past 10 years, she has led and managed creative
experience includes account servicing at media and advertising agencies, as well as in
teams, helping clients of all sizes communicate effectively and grow exponentially. Tracey
marketing communications.
specialises in translating marketing objectives and brand strategies into creative execution and art direction.
Accounts she has managed include: Campbell, Canon, Ciba Vision (Regional), Four Stars, Long John Silver’s, Phillips, Phillip Capital, Pokka, and more. As the direct liaison with each
Tracey has worked on an impressive array of brands with the focus on keeping them
client as well as designers, Lynn juggles a myriad of details to make sure that the client
innovative and fresh. Highlights of her career include campaigns and marketing
engagements are successful experiences.
communication solutions for: Shopping Malls like ION Orchard, Marina Bay Sands, Wisma Atria, Tangs, Centrepoint, 313@Somerset, Plaza Singapura and CapitaMalls; Commercial &
Lynn has a air for analysing branding and marketing communication challenges. For several
Retail Brands like Guess, Mango, Lumberjacks, Ciba Vision, Canon, L’oreal Group’s brands
brands, she developed and implemented above-the-line (ATL) and below-the-line (BTL)
and P&G’s brands; F&B Brands like Starbucks, Swissbake, Delifrance and Miam Miam;
marketing campaigns to increase revenue, and coordinated sales conventions nationwide.
Corporate Organisations like Singapore Academy of Law, ST Engineering, Singapore
She also managed social media accounts and public relations (PR) for these lines.
Manufacturing Federation, Phillip Capital, Maybank and Citibank, and many others. Her passion for integrated marketing, branding consistency and bottom line results, coupled Tracey’s output in concept, strategy, and art direction suggests her passion for relentless
with her marketing and account servicing experience make her a perfect t for the agency.
reinvention. Her aesthetic sensibility is sharpened by the many experiences and projects
Clients benifited from Lynn’s experience throughout the entire marketing process – from
that have lined her creative career. Her inclination towards arts/graphic and fashion is
inception of the service or product through brand and marketing strategy, events planning,
unmistakable in her works, which are honest, functional and expressive beyond aesthetics.
media planning, and social media.
works
corporate literature
National Arts Council
FICTION SINGAPORE 2014
National Arts Council
NEW VOICES 2014
SCHOOL BROCHURES
Singapore Aviation Academy
BRANDING & CORPORATE PROFILE
ST Engineering
Ciba Vision
ELITE ACADEMY CORPORATE PROFILE
Straumann
PRESTIGE PARTNERS CORPORATE PROFILE
AIA
TOP PRODUCERS OF THE YEAR
Kaplan
BRAND REFRESH
Singapore Academy of Law
ANNUAL REPORT 2012/13
ASCOTT Residences
ANNUAL REPORT 2012
PSA
ANNUAL REPORT 2012
ANNUAL REPORT 2006
Singapore Manufacturers’ Federation
ANNUAL REPORT 2007
Singapore Manufacturers’ Federation
Nanyang Polytechnic
ANNUAL REPORT PROPOSAL
works
marketing literature
INTERNATIONAL FURNITURE FAIR 2011 COLLATERALS
Singapore Furnitures Industries
INTERNATIONAL FURNITURE FAIR 2010 COLLATERALS
Singapore Furnitures Industries
INTERNATIONAL FURNITURE FAIR 2011 COLLATERALS
Singapore Furnitures Industries
HOSPITALITY ASIA 2011 MARKETING COLLATERALS
Singapore Furnitures Industries
HOT FOR HUES GSS BOOKLET
ION Orchard
BEAUTY NOTEBOOK BOOKLET
ION Orchard
Centrepoint
SPRING/SUMMER ADVERTORIAL
CapitaMalls
SPREE! GSS BOOKLET
Lumberjacks
SPRING/SUMMER LOOKBOOK
Marina Bay Sands
FLAVOURS TO SAVOUR FOODGUIDE
Metro
METRO CELEBRATES BEAUTY BOOKLET
Plaza Singapura
YEAR-END SALE BOOKLET
Causeway Point
PROMOTION MAILER
works at a glance literature
works literature
corporate brochure
annual report
marketing brochure
works at a glance advertising
works advertising
above-the-line
outdoor/guerilla/ambient
below-the-line
works at a glance branding
works branding
brand positioning
logo & identity
works at a glance events & space
works events & space
way-finding
space design
on-ground event
what we styling & do best art direction
fashion - retail - beauty - food
our our creative clients director led by
tracey chu
A&E Television Networks (AETN) AIA Singapore Asurion Bernard & Rada Law Corporation Brother International (Singapore) Canon Singapore CapitaLand Limited CapitaMalls Asia Causeway point (Frasers Centrepoint Malls) Center for Creative Leadership Centrepoint (Frasers Centrepoint Malls) Century Square Holding Changi Airport Recreation Club Chijmes Ciba Vision Singapore Cityneon Holdings Delifrance Singapore Direct Marketing Association of Singapore Far East Organisation (Square 2) Focus Network Agencies Singapore (Ferrero) Funan DigitaLife Mall Golden Village Multiplex Herbal Orient HSBC Hong Kong ICM Pharma
ION Orchard ION Art International Furniture Fair Singapore (IFFS) Kaplan Singapore KaVo Kerr Group Kimberly-Clark Singapore L’OrÊal Singapore (Multiple brands) Laboratoire Dermatologique BIODERMA Lumberjacks Malaysia Dairy Industries (Marigold) Marina Bay Sands The Shoppes Maybank Mega Science Merck & Co (Propecia) Miam Miam Singapore / Australia Nanyang Polytechnic National Arts Council National University of Singapore Murad NeoAsia Singapore Novartis Singapore Paragon Shopping Centre Pattern-labs Pezzo Pfizer PhillipCapital
Plaza Singapura 313@somerset RadianTrust Rendezvous Hotel, Singapore Safra Singapore Science Centre Singapore Singapore Academy of Law Singapore Aviation Academy Sinapore Badminton Association Singapore Furniture Industries Council Singapore Manufacuring Federation (SMa) Singapore Sports Council SK-II Singapore Singapore Management University ST Engineering Stamford Tyres International Starbucks Coffee Company Singapore Steinway Lyngdorf Straumann Singapore State Courts / Subordinate Courts Swissbake Singapore Tangs Singapore The 3M Company (3M) The Star Vista (CapitaMalls Asia) Unza Holdings Pte Ltd (Eversoft) Volex Asia Wyeth Singapore
contact we’ll love to meet you insideout
JENE CHU marketing manager 65 9061 4608 jene@insideout-creative.com
COPYRIGHT @ 2014 INSIDEOUT DESIGN LLP. ALL RIGHTS RESERVED.