INSIDEOUT Creative FMCG Portfolio

Page 1


about our team insideout

Insideout Creative is a multi-disciplinary creative agency driven by passion – a brand that develops brands. Our team is made up of a dynamic blend of experienced talents with inquisitive eyes and creative ideas that deliver. We specialise in the best design solutions that integrate form and function, and delivering strategic systems that communicate with intended audiences at various interfaces. Working with a wide range of clients across all disciplines, we pride ourselves in creating quality designs and strategies that make a difference in helping brands achieve refreshing results, every time.


specialisation what we do

We transfer our knowledge and skills to a broad diversity of international and national brands. We work with people who believe in the power of developing visual languages. We provide not only aesthetic graphic solutions but also a visual voice that provides relevant and successful solutions. We design for you and not for our whims, it is about your brand, your business, who you are and what you want to achieve.


specialisation what we do

advertising literature / Concept / Creative and art direction / Copywriting / Project management // Annual report // Corporate brochure // Product brochure // Publication // Booklet // Magazine // Editorial // Mailer / Brand positioning / Strategy planning / Concept development / Creative and art direction / Logo and CI development / Marketing collaterals design / Website design

/ / / / / / / / / / /

concept / / / /

branding

Concept Creative and art direction Copywriting Illustration Digital Imaging Instore POSM Website design Guerilla Outdoor Ambient Event

Fashion concept and styling Beauty concept and styling Food concept and styling Concept Photography

events / Concept / Project management and logistics


works fmcg & retail


Ciba Vision

FRESHLOOK NATURAL BEAUTY CAMPAIGN


Ciba Vision

O2OPTIX WHY NOT CAMPAIGN


Ciba Vision

FRESHLOOK ILLUMINATE


Ciba Vision

FRESHLOOK THE NEXT BIG THING CAMPAIGN


Ciba Vision

FRESHLOOK ILLUMINATE HEADS TURN WHEREVER YOU GO CAMPAIGN


Ciba Vision

O2OPTIX TAKE A WHOLE NEW LOOK AT LIFE


Ciba Vision

O2OPTIX NIGHT AND DAY


MAYBELLINE

CLEARSMOOTH


EVERSOFT

SHOWERGEL & CLEAR CARE


Calcium Sandoz

TAKING WOMEN FROM STRENGTH TO STRENGTH


Mega Science

PYNOCARE


Energizer

RECHARGE SMART


Cafelicious

BRAND AD


Campbells

CAMPBELLS SHOPPING SPREE


NEW! The World’s first LED lamp with 3M™ Polarizing Technology! The world's first LED lamp with 3M™ Polarizing Technology provides the greatest reading comfort to avid readers. The proprietary polarizing filter reduces harmful glare to protect your eyes, while the LED technology is ultra energy saving. In addition, it has 7 adjustable brightness levels to allow you to customize the amount of light for all your reading needs.

Energy Saving with Real Eye Protection!

& No UV Rays

New LED lamps are available at Best Denki, Home-Fix, POPULAR & UrbanWrite outlets.

WIN $88 everyday Wrap-Around for Shopping Trolleys Front (370x330mm) Scale 1:1 Artwork 100%

with any purchase of 3M™ Polarizing Light!* 1 winner each day

*Terms & Conditions apply. Valid till 31/3/2011. Visit www.3Mpolarizinglight.com.sg for more details!

Key in 3MLIGHTS during registration to get additional chance of winning! Participating Retailers: and more.

r global

nst othe

pared agai

*as com

brands

f or th o se $8 ws in a single a h c r u t p e c Simplyrite™ produ be one of th h wit to -B Scotch t and stand walk away receip y winners to ASH! ™ 3 luck $888 C -Brite otch ). n $88 Sc Prize: ts to be wo se lation Conso ampers (10 H

Promotion period: 26 Dec 2010 – 3 Feb 2011

p! It U

1. Apply Strip

own! tD

2. Press Firmly

Take I

Han g

3M

MULTIPLE BRANDS

1. Slide Hook Cover Up

2. Pull Tab Straight Down

Holds Strongly. Removes Cleanly.


works malls & fashion


HOT FOR HUES GSS BOOKLET

ION Orchard


BEAUTY NOTEBOOK BOOKLET

ION Orchard


Centrepoint

SPRING/SUMMER ADVERTORIAL


CapitaMalls

SPREE! GSS BOOKLET


Lumberjacks

SPRING/SUMMER LOOKBOOK


Marina Bay Sands

FLAVOURS TO SAVOUR FOODGUIDE


Metro

METRO CELEBRATES BEAUTY BOOKLET


Sun Plaza

SUN PLAZA BRANDING & MARKETING KIT


Causeway Point

15TH ANNIVERSARY & MAR-APR CAMPAIGN


EXECUTIVE LUNCH CAMPAIGN

The Star Vista


Plaza Singapura

END OF THE YEAR BOOKLET PROPOSAL


Beauty

LANCOME/SKII/SHISEIDO


works literature


works literature

corporate brochure

annual report

marketing brochure


works advertising


works advertising

above-the-line

outdoor/guerilla/ambient

below-the-line


works branding


works branding

brand positioning

logo & identity


works events & space


works events & space

way-finding

space design

on-ground event


what we styling & do best art direction

fashion - retail - beauty - food



our our creative clients director led by

tracey chu

A&E Television Networks (AETN)

ICM Pharma

313@somerset

AIA Singapore

ION Orchard

RadianTrust

Asurion Bernard & Rada Law Corporation

ION Art

Rendezvous Hotel, Singapore Safra Singapore

Brother International (Singapore)

International Furniture Fair Singapore (IFFS)

Canon Singapore

Kaplan Singapore

Singapore Academy of Law

CapitaLand Limited

Kimberly-Clark Singapore

Singapore Aviation Academy

CapitaMalls Asia

L’OrÊal Singapore (Multiple brands)

Sinapore Badminton Association

Causeway point (Frasers Centrepoint Malls)

Laboratoire Dermatologique BIODERMA

Singapore Furniture Industries Council

Center for Creative Leadership

Lumberjacks

Singapore Manufacuring Federation (SMa)

Centrepoint (Frasers Centrepoint Malls)

Marina Bay Sands The Shoppes

Singapore Sports Council

Century Square Holding

Maybank

SK-II Singapore

Changi Airport Recreation Club

Mega Science

Singapore Management University

Chijmes

Merck & Co (Propecia)

ST Engineering

Ciba Vision Singapore

Miam Miam

Stamford Tyres International

Cityneon Holdings

Nanyang Polytechnic

Starbucks Coffee Company Singapore

Delifrance Singapore

Murad

Steinway Lyngdorf

Direct Marketing Association of Singapore

NeoAsia Singapore

Straumann Singapore

Far East Organisation (Square 2)

Novartis Singapore

Swissbake Singapore

Focus Network Agencies Singapore (Ferrero)

Paragon Shopping Centre

Tangs Singapore

Pattern-labs

Funan DigitaLife Mall

The Star Vista (CapitaMalls Asia)

Pezzo

Golden Village Multiplex

Unza Holdings Pte Ltd (Eversoft)

Pfizer

Herbal Orient

Volex Asia

PhillipCapital

HSBC Hong Kong

Wyeth Singapore

Plaza Singapura

Science Centre Singapore


contact we’ll love to meet you insideout

JENE CHU marketing manager 65 9061 4608 jene@insideout-creative.com www.insideout-creative.com

COPYRIGHT @ 2013 INSIDEOUT CREATIVE. ALL RIGHTS RESERVED.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.