TABLE OF CONTENTS
All rights reserved. Reproduction of pictures, articles, or artwork in whole or in part without permission is strictly prohibited. Copyright Š 2012 Mirage Media Inc. IMPORTANT NOTICE No warranties or representations are made on behalf of the advertisers or promotions in this magazine. If any person chooses to take any service, promotion, or respond to any advertisements, they do so strictly at their own risk, and no liability whatsoever attaches to the publishers, contributors, servants, or agents of this magazine. The advertiser agrees to protect the publisher against legal action based upon libelous or inaccurate statements, unauthorized use of photos, or any other material in connection with the advertisers or content in the Inside Trucking Magazine. Canadian Publications Mail Agreement No.42491513
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Jagroop Bal - Editor In Chief
EDITORIAL
Baljinder Tamber - Marketing Patt. B - Sales Meira K - Copy Editor Lakhwinder Sandhu - Legal Advisor
Contributing Writers Brian Lutz, David Brown Jerry Popowicz, Glenn Caldwell, Ray Haight Steve Wallace, Harinder Hundal, Dr. Preet Randhawa, Mandeep Gill, Chelsea Howard, Prabhjot Chahal, Gurjot Singh Eugene Paul
DESIGN Mirage Media Inc. Publication#: 42491513
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TABLEOFCONTENTS
NEWS INDUSTRY NEWS
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FEATURED 2014 AWAITS, ARE YOU READY?
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HEALTH HEALTHY TRUCKER IS CHANGING LIVES
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EDUCATION WELCOME TO 2007
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SOCIAL TRENDS IN TRANSPORTATION FOR 2014
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TRUCKING LIFE BUT
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GENERAL
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BOLLYWOOD
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TECHNOLOGY
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SADAKNAMA
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THE BLIND SPOT
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EDITOR’S LETTER
JAGROOP BAL
Seeking Ideal Dispatch Software: The trucking industry is in need of software that can significantly increase the efficiency of existing fleets. Softwares currently being offered have proved their worth, but all lack some key features. Through my experience in the software consult business, I have faced many questions as to the practicality of the software offered. After hearing an extensive sales pitch from a representative and spending approximately $100,000 - $200,000 on a reputable software brand, the end user is still not getting the results as promised. A bad data entry clerk can create bad results, so technically there is no concrete example on which software is working more effectively than others.
Document Reading Capacity: The workflow should have the capability to make the drivers liable for any activity they are not willing to complete, with limited override.
many problems facing payroll calculations, particularly when the dispatcher enters inaccurate information into the system. If this was a feature on the software system, it would eradicate this problem.
Safety & Compliance: Real-time hours should automatically be collected through the e-log system and drivers should be aware of time remaining. Any attempts by the driver to cheat the system should trigger an alert.
Equipment Maintenance & Document Filing: Tracking both of these should be a key feature in the software to increase efficiency and so the company can comply with regulations.
Document Chase: Document updates should be automatic, ensuring drivers to get them in on time, or at real time after delivery, in order to eliminate the process of the company chasing drivers for documents.
Again, the software currently offered does present many quality features, yet there is always room for improvement. These features would increase efficiency for both the company and drivers, and both players would get the best return on their investment with improved software.
Payroll Calculation: I have come across What is the industry looking for out of its software needs? Minimum Data Entry & Automatic Updates: If the driver is at the delivery site, the software should correlate with the field activity via GPS and update the system automatically, offering real-time data.
JAGROOP BAL Editor
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NEWS
U.S. Department of Transportation Extends Cooperative Research Program with Automotive Industry to Cut Drunk Driving on U.S. Roads The U.S. Department of Transportation was ranked as the eighth best place to work among large federal agencies in rankings released today by the Partnership for Public Service. This ranking is up from ninth place in 2012 and marks a continued dramatic turnaround for the department that in 2009 ranked last in the survey among large federal agencies. The Department’s Surface Transportation Board maintained its first place ranking among small agencies, and the Department’s Federal Highway Administration climbed to fifth place among the 300 subcomponent agencies, improving on its ninth place ranking in 2012. “We are committed to making the U.S. Department of Transportation one of the best places to work in the federal government,” said U.S Transportation Secretary Anthony Foxx. “The Department’s more than 55,000 employees know that transportation is a vital economic engine and they come to work every day on a mission to make it as safe and efficient as possible.” Other notable rankings include the Department’s Federal Railroad Administration (15), the Office of Inspector General (30), the Federal Motor Carrier Safety Administration (44) and the Research and Innovative Technology Administration (51) out of the 300 subcomponent agencies. Published in the Partnership for Public Service’s 2013 Best Places to Work in the Federal Government, the rankings are based on data from the Office of Personnel Management’s Federal Employee Viewpoint Survey, an annual tool that measures employees’ perceptions of the workplace. The Department of Transportation survey was conducted April 28 – June 7, 2013. Agency subcomponents are not only measured on overall employee satisfaction, but they are scored in 10 workplace categories, such as effective leadership, employee skills/mission match, pay, teamwork and work/life balance.
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U.S. Department of Transportation Extends Cooperative Research Program with Automotive Industry to Cut Drunk Driving on U.S. Roads The U.S. Department of Transportation’s National Highway Traffic Safety Administration today announced a fiveyear extension of its cooperative agreement with the Automotive Coalition for Traffic Safety (ACTS), comprised of 15 automakers, to continue researching advanced alcohol detection technology that could prevent vehicles from being driven by a drunk driver. “Drunk driving remains a deadly crime that tears apart families and destroys lives,” said Transportation Secretary Anthony Foxx. “We will continue to work closely with all of our federal, state and local safety partners, including the automotive industry to combat drunk driving with new, lifesaving technologies.” Under the partnership, NHTSA is working with ACTS to develop a Driver Alcohol Detection System for Safety (DADSS, ), a noninvasive system that could accurately and reliably detect when a driver is above the legal alcohol limit of 0.08 BAC adopted by all 50 States and territories. The automatic system would be enabled every time the car is started, but unobtrusive so
it would not pose an inconvenience to the non-intoxicated driver. “In this age of innovation, smart technology may be the breakthrough we need to prevent drunk drivers from getting behind the wheel and endangering the safety of others on our roads,” said NHTSA Administrator David Strickland. “The DADSS Research Program has shown significant promise to date, offering real potential in the future to prevent several thousand deaths annually.” The program was authorized under The Moving Ahead for Progress in the 21st Century (MAP-21) Act. During the first year of the extended agreement, NHTSA and ACTS are contributing a combined total of $6,539,400 to help advance long-term research into DADSS. Over the next few years, ACTS and NHTSA will explore the feasibility, potential benefits and challenges associated with a more widespread voluntary use of DADSS and will begin working on public policy and consumer acceptance issues to ensure that when the technology is ready for commercialization,
manufacturers that choose to offer the system as an option will find a marketplace with few to no impediments to consumer adoption. By early 2015, a research vehicle that incorporates two different technological approaches to measuring BAC, touch-based and breath-based, will be available for testing in a pilot field trial. Research using laboratory-scale prototype detection devices is already underway, while testing with onroad prototype devices is expected within the next few years. Information on the program is available at www.dadss.org. Today’s announcement builds on NHTSA’s Significant and Seamless initiative, which calls on automakers to work with NHTSA to aggressively accelerate achievable technological advances that would significantly improve safety. In 2012, deaths in crashes involving drunk drivers increased 4.6 percent, taking 10,322 lives, compared to 9,865 in 2011.
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NEWS
NHTSA Finds Nearly Half of All Drivers Believe Speeding is a Problem on U.S. Road
The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today released a new National Survey of Speeding Attitudes and Behavior in which nearly half of drivers surveyed say speeding is a problem on our nation’s roads, and one in five drivers surveyed admitted, “I try to get where I am going as fast as I can.” Speeding-related deaths nationwide account for nearly a third of all traffic fatalities each year, taking close to 10,000 lives. “We all have places we need to go, but it’s never the right decision to put ourselves, our families and others in harm’s way to get there faster,” said U.S. Transportation Secretary Anthony Foxx. “This is another reminder, as the busy holiday season approaches, to obey speed limits, reduce speed in inclement weather conditions and allow plenty of time to arrive safely.” NHTSA’s latest National Survey of Speeding Attitudes and Behavior provides national estimates of behavior and attitudes toward speeding in the United States. Survey results show a broad range of perspectives among drivers. The majority of drivers, about four out of five, believed driving at or near the speed limit makes it easier to INSIDETRUCKING.CA
avoid dangerous situations and reduces the chances of a crash. An overwhelming majority, 91 percent, agreed with the statement that “everyone should obey the speed limits because it’s the law.” Almost half of all drivers, 48 percent, said that it was very important that something be done to reduce speeding on U.S. roads. However, despite acknowledging the safety benefits of speed limits and reasons drivers should follow them, more than a quarter of those surveyed admitted “speeding is something I do without thinking” and “I enjoy the feeling of driving fast.” Further, sixteen percent felt that “driving over the speed limit is not dangerous for skilled drivers.” “The need for speed should never trump the need for safe and responsible driving,” said NHTSA Administrator David Strickland. “Motorists who drive at excessive speeds put themselves and others at an increased risk of being involved in a crash and possibly of being injured or killed.” Of those surveyed, male drivers admitted to speeding more compared to females based on responses to behavior questions. Also, drivers with the least experience behind the
wheel, 16-20 years old, admitted to speeding more frequently than any other age group. More than one in ten, 11 percent, of drivers age 16 to 20 reported at least one speedingrelated crash in the past five years, compared to 4 percent for the population as a whole. The percentage of drivers in speedingrelated crashes in this age group is greater than in any other age group, even though these young drivers may not have been driving for all of the past five years. To encourage safe driving practices among teens, NHTSA recently launched its “5 to Drive” campaign that challenges parents to discuss five critical driving practices with their teenage drivers that can have the greatest beneficial impacts in the event of a crash: No speeding, no cell phone use or texting while driving; no extra passengers; no alcohol, and; no driving or riding without a seat belt. NHTSA works c losely with state officials on all aspects of traffic safety including speed management. The agency provides resources and guidance for establishing speeding policies, enforcing laws and increasing public awareness of the risks of excessive speed. 12
NEWS
Chisholm Group, L.A.K.E.S. Leasing Acquisition Of Breakers & Drills What is the definition of a partnership? “A relationship that is between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specific goal.” Partnerships make a lot of sense when they maximize the strengths of individual companies, allowing them to better serve their customers. The partnership between L.A.K.E.S. Leasing and Breakers and Drills is just that and thus, the sole reasoning for L.A.K.E.S. Leasing’s acquisition of Breakers and Drills.
the CG to take advantage of combining the two group’s synergies under the Eagle Equipment Sales Inc. name. The combined group expects to do over $20,000,000 in annual sales in 2014 with steady growth across the country going ahead.
L.A.K.E.S Leasing Corporation had been an owner in Breakers / Drills America Inc., a very successful Canadian OEM company marketing a very popular hydraulic crawler drill and hydraulic breaker line successfully since the early 90’s. On August 1st 2013 the Chisholm Group acquired 100% of the Breakers/Drills operation and aligned it with the Chisholm’s Eagle Equipment group. EE is a Canadian marketer of used trucks, trailers and construction equipment.
Alfred Chisholm, the President of the CG and Gerry Legault, the previous partner in Breakers/Drills, now the groups new GM feel they have found a turnkey solution that provides the opportunity to put two very successful sales platforms to work as one. The new operation will provide our clients with unparalleled buying and servicing experiences whether they are buying a new B/D breaker or hydraulic drill, a used truck, trailer or construction piece or simply just visiting our beautiful new service facility in Sudbury, Ontario.
The alignment of the two groups allowed 13
The overall decision in the Chisholm’s acquisition with Breakers and Drills was to further build on a strategic alliance that has been in the works since 1999. Breakers & Drills was started in 1990 by CEO Gerry Legault and in 1999 Alfred & Susan Chisholm became financial backers for B/D. The Chisholm’s are well known in the commercial lease/finance arena through their ownership of Money In Motion one of the largest equipment lease groups in the country. The combination of an OEM platform a used truck/equipment sales/lease and state of the art service facility the group will recognized as a leader in their field.
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NEWS
CTA Offers Food For Thought on New CFIA Regulations Food safety and transportation rules should have uniformity throughout the supply chain and resemble similar U.S. regulations, says the Canadian Trucking Alliance. In its comments submitted to the Canadian Food Inspection Agency (CFIA) in response to a proposed regulatory framework under the Safe Food for Canadians Act passed last year, CTA highlighted the importance of preventive control plans (PCPs), which are meant to move Canada away from prescriptive, commodityspecific regulatory requirements toward preventive mechanisms that would outline how risks can be controlled or eliminated before problems arise. Plans would focus on receiving, transportation and storage of food; sanitation and pest control; hygiene; equipment design and maintenance and record-keeping, among other elements. CTA expressed concern there could be a lack of uniformity in the transportation component of PCPs, leading to
inconsistencies in requirements from one shipper to another for exactly the same food commodity. CFIA has indicated that it plans to issue guidance material, and with input from industry, CTA believes this should lead to greater consistency in the application of preventive controls and help smooth the transition to the new regulations. However, CTA also pointed out the Safe Food for Canadians Act is only half of the equation for many trucking companies that transport food products south of the border. Equally important will be regulations developed in the United States under the Food Safety Modernization Act. “It cannot be stressed enough how important it is to the trucking industry, given the millions of food shipments carried on trucks across the border each year, that Canada and the US come up with a similar set of requirements for the transportation of food,” says CTA President David Bradley.
“The two governments need to end up in roughly the same place on food safety reforms in order to avoid trade disruptions impacting not just trucking companies, but the exporters we serve.” CTA also urged that government acknowledge companies who comply with industry-developed HACCP or HACCPbased food safety programs that have been recognized under CFIA’s Post Farm Food Safety Recognition Program. “It is our view that such programs should be sufficient to meet all government regulatory requirements for the transportation of food and that companies shouldn’t have to face new or additional requirements stemming from the new rules,” says Bradley. With the comment period now completed, a formal regulatory process, with the publication of the regulations in Part I of the Canada Gazette, is expected in the spring of 2014.
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FEATURED
2014 AWAITS
ARE YOU READY? Another new year is upon us and with the New Year the hope that this year is the year that you separate yourself from your competitors and move into a new era of prosperity. Like last year, however, this hope is not based on any concrete plan that your team has developed, but is based entirely on……HOPE. Where is the planning, the budgeting, and the development of staffing to ensure that your company will be successful? Statistically speaking far more 15
small and medium sized enterprises fail than succeed, so how will differentiate yourself from the pack and ensure that you and your staff are successful this year and not just another statistic? As I mentioned in my last article, 2014 should be a very prosperous year. However, prosperity does not happen by chance… it happens because of good planning and hard work. Simply HOPING for success,
even in good economic times usually gets you nowhere. So….how does one plan for success?? There are literally thousands of books out there defining how to be successful in any market at any time….so what makes my advice different? Simple….I promise nothing without hard work….and the information is based on common sense….not to mention that it is free. In fact, there really is not secret to INSIDETRUCKING.CA
success. But failing to follow this common sense approach will inevitably lead to failure. Firstly, you need to have a plan. Planning to be successful, or rich, or very busy is not a plan. A plan consists of a sales and customer strategy designed to align new customers with existing customers. Sounds simple, but in fact this is where most companies create many of their problems. Customers must be targeted to ensure that they align with existing business verticals. This keeps operational resources in check and costs down. Some verticals do not align well with others, while others are a perfect fit. Align your sales strategies with similar companies to ensure you can be successful with the minimum number of staff and resources. Stay away from verticals that you have no experience in and you will mitigate risk and failure. Next, you need to budget…everything. This is critical for several reasons. Firstly, it forces you to like at your financial position before you act on anything. Knowing your cash flow situation will allow you to review any capital investments you may be looking at prior to making a commitment. Over leveraging your financial position is without a doubt the quickest way to financial ruin. Secondly, it forces you to look at your current customer base and the revenues that you project for the upcoming year. Who is growing….who is shrinking…. who is due for a rate increase?
STEVE WALLACE
These are all questions that that should have definitive answers to them as it is virtually impossible to evaluate costs without first determining revenues. Finally, it forces you to look at your variable costs, including staffing to ensure that you have not forgotten anything. I cannot begin to explain how many times I have seen budgets that drastically increase revenues year over year, without adjusting the cost side of the ledger.
the increased workload. This has to be accounted for in order to properly price new business. Failure to do so will mean that the additional or hidden cost come out of the Gross Margin. Finally, you need to invest back in the business. This does not just mean dropping boatloads of money into your business. It means investing in your human capital to ensure that you keep your people up to speed on new innovations and processes. A lot of lip service gets paid to how are people are our most important resource, but I seldom see the investment in our people that supports the statement. We often supply our people with the bare minimum in resources to do their jobs. When they fail, we are critical of their efforts and when we succeed, we offer nothing in the way of acknowledgement. For the most part the entire industry has done very little to attract young educated talent, but we continually do little to cultivate the talent we already have. We are always shocked when our people leave us for the next opportunity….but do little in the way of change when it comes to how we treat our people. Where are all the mentors? Invest in your people….the payoff will far outweigh any expense this will cost. So there you have it. The concept is really very simple….align a sales and customer strategy with business verticals you are solid in. Tie this strategy to a budget. Invest in your people so that they can execute and achieve the desired results. The market is set to rebound and those who are prepared will do very well. 2014 awaits….are you ready?
It simply does not work that way. Increased revenues always carry an increase to cost. Invoice costs increase, stationary costs increase, utility costs increase, even if there is no increase to staff, there will be a measurable increase to resources for INSIDETRUCKING.CA
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HEALTH
Healthy Trucker Is Changing Lives…
BYGLENNCALDWELL Vice-President- Sales NAL Insurance Inc
Over the last few months, NAL in partnership with over 30 fleets has been piloting a health and wellness program specifically developed for the trucking industry. So far, the results have been “quite impressive”, reports Aaron Lindsay, NAL’s Marketing Manager who has been heading up the pilot. “Everyone that completed the program so far has achieved some very impressive weight loss and overall wellness goals. There were even a few that reduced or eliminated certain medications” he added. INSIDETRUCKING.CA
I had the privilege of speaking with one of the drivers recently who completed the 13 week Healthy Trucker pilot. Bill Hartman has been a company driver with TransPro Freight Systems Ltd, (Milton, ON) for 16 years and is very enthusiastic about the program already. Although he only started the program in early September he is already “down 3540lbs, depending on the scale I am using” he enthusiastically reported. Bill’s initial consultation with our Registered Dietitian (RD) really got the ball rolling for him. “She really educated me on what to stay away from, what to eat, and when to eat” Hartman reported.
that budget so I’m even saving money. My truck is equipped with a good size fridge and a hot plate to make my meals. There is also a generator on the side of my truck to keep my idling down too. “
Changing his eating habits has also saved a ton of money. “She encouraged me to stop at a grocery store near the highway and load up on groceries for the week. When I cross the border my first stop is usually Walmart or Meijer so I can pick up enough food for my entire trip. I set a budget and rarely go over
His meals and snacks aren’t the only thing he changed. “Our company hooked us up with a membership at Goodlife Fitness clubs”.
“Breakfast use to consist of the $12 all-youcan-eat buffet,” he suggested. “When I was spending that much, I felt obligated to get my monies worth so I would tend to scarf down as much as I could and then waddle my way out to the truck. Now breakfast consists of a couple bowls of oatmeal and a banana”. he points out, “I’m just as happy and I don’t feel the drag of a big breakfast anymore”
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Goodlife has over 400 locations and they have certain memberships that allow you to use any location across Canada. Although they don’t have any location in the USA, there are a number of Truckstops like the TA (http:// www.tatravelcenters.com/drivers/truckdrivers/services/stayfit) that offer work out facilities for reward members to use. Bill has a number of walk and run locations he likes to use when on the road, although he chooses not to venture too far from the truck in some of the States he hauls through. Bill was not new to the gym as he used to have a membership at the YMCA but really didn’t get a chance to use it as he was rarely home. With Goodlife’s many locations (open 24 hours a day), he has “ no excuses to not go.” Sometimes he finds himself there at 6pm, where this week he didn’t get there until 1AM. “ Even though I didn’t get home until 3AM, I was still up at 8:30AM ready to go. Losing all this weight has also had other benefits. “I’ve always been at the high normal for my cholesterol and blood pressure and was on the boarder of going on meds. My new family Doctor just informed me that I
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now have the blood pressure of a 20 year old” he proudly confirmed. Bill cut sugar out of his diet years ago. He still likes his diet soda, but tries to drink 3-4 bottles of water a day and even a bit of green tea. Since losing all that weight, he’s found he has a lot more energy and can get up a lot earlier and not feel tired. He was quick to point out that he doesn’t consider what he is doing a “diet”. “Diets are something you go on and off,” he mentioned. “My wife is also watching what she eats and has already dropped more than 20 lbs. We are all just making better food choices”, he explained. I asked him if he could give one piece of advice, what would it be? “Just get started…. getting started is the key”. Once he made up his mind what he was going to do, “it wasn’t that difficult” he admitted. “All it took was a little commitment” he continued, “every
couple of weeks she calls (his RD) and checks up with how I’m doing” which seemed to help keep him focused on my goals. Based on the feedback received from the first survey, NAL will continue to make changes to the www.healthytrucker.com program. It’s not quite where we want it to be,” admitted Lindsay. “We still have some tweaking to make it more trucking friendly before it’s ready to launch out to the entire industry” early next spring.
About the Author Glenn Caldwell is the Vice-President of Sales for NAL Insurance Inc. of London ON. For over 25 years, Glenn has worked closely with many fleets across the country to ensure their Owner/Operators have the protection they need to Keep Rollin’. You can reach him (800) 265 1657-3350 or gcaldwell@ nalinsurance.com * www.nalinsurance.com * www.healthytrucker.com
EDUCATION
WELCOME TO
2007 BYRAYHAIGHT CEO at Transrep Inc. Executive Consultant at NAL Insurance President at Haight Consulting Group Inc.
I hope everyone had a great holiday and is totally recharged for the New Year – it’s a Fresh Start, Right so lets rip into it right. Not so fast friends an honest hard look at what we accomplished last year is necessary first, how can we think about next year until last years efforts have been evaluated. Selfexamination is a very scary thing for some of us, how do we stack up to ourselves, its been said may times that we are our own worst critics in most cases. So here’s the million-dollar question what do you expect out of life, personal and business compared to the effort you put into fulfilling your expectations? Remember this is a retrospective exercise and to keep it simple lets go back to January 2013 as a time frame. Okay now its time to take a long look in the mirror and do the gut check thing, sound painful to some of you, I bet, do it though its necessary, no pain no gain. I know right now that there are three types of people reading this article and here you are. Those who want great success but are only
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giving minimum effort, that’s what keeps many of us, awake at night frustrated secondguessing ourselves, the unfulfilled gap. The good news of coarse is that we have all been given the opportunity to change if we so choose and we can do it at anytime. There are two choices available to you folks either lower your success expectations or kick it up a gear and get at it. You’ll feel better either way. Others of you will think it this whole article is a waste of time because you probably don’t bother to set any kind of goals for yourself personally or in your businesses. You are the unbelievers, I can hear you now “all this talk about self improvement and goal setting getting better year over year. Stop giving me this drivel Haight and let me read about a good rant ya got mixed up in already, stir it up boy!” I was one of these drivers for quite awhile so I will be patient and wait for the day that hopefully the light might come on. Until then mediocrity be your curse folks.
Last but certainly not least is the achievers; you know the ones who have their ducks in a row. These readers are actually looking in the mirror on a regular basis because their liking what they see. They put a plan together and worked it until they achieved it. They know that their effort is in direct correlation to their outcome and they like it that way. A bump in the road is not looked on as a chance to complain and play victim it is a complication that needs to be managed and overcome. So what do we review from last year and what do we set as goals for next? Here are some of my thoughts on this. Owner Operators should have business goals in the following areas, 1. All variable expenses including fuel and maintenance. 2. Gross revenue. 3. Achievement of your yearly budget. 4. Contribution to your long-term goals i.e.
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retirement, debt elimination etc. 5. Management of your support teams i.e. your repair facility financial advisor/bookkeeper. Carrier revenue stream. 6. Tax management 7. To investigate the latest innovation yes innovations what did you do last year do ensure that you were aware of new opportunities to be more successful? Either by lowering you operating cost or increasing your revenue. Company Drivers goals might include the following 1. Gross revenue 2. Tax management
Data Analytic and Reporting Drivers HOS (Finesse HOS)
3. Contribution to your long-term goals i.e. retirement, debt elimination etc. There is a couple of old adages that apply here. Firstly you cannot manage what is not measured, second what gets measured will see a 10% improvement even without a formal plan of change. Strange uh! How can this be, its simple awareness of where you are on a particular goal will open you eyes to the effect your actions have on the result. This is tough work and it needs your attention in every aspect for you to be successful. Sitting around complaining about your situation is an exercise in futility although we all do it to some degree. Unfortunately some of us feel comfortable in this self-pity zone and simply stay there. You know who these folks are so do yourself a favor and try and avoid them, misery Loves Company and Apathy don’t go there! Others who recognize a situation that needs to change waste little time playing the victim game, they analyze where there at, how they got there and what it will take to fix the problem to their satisfaction, and move on. Bet your bottom dollar that 2014 will have its challenges just as 2013 had its unique challenges, count on it. But let me ask a question who do you think will stand a better chance of being in a better position when 2015 gets here and we close the books on 2014? Will it be those of you who have a plan for success or those who just roll with the punches?
IFTA (Finesse IFTA) Cloud Dispatch MTO/DOT Audit Consulting C-TPAT, CSA, PIP, FAST Authorities and Permit Performance Monitoring
When you’re considering the words you have just read please take time to reflect on just why you’re doing this anyway. All of us have loved ones and friends we depend on. So it is quite normal and acceptable to think about goals in this area also. How will I strengthen my relationship with those who are most important to me and let them know how much they mean to me? All you tough old truckers would be lost without your support networks, don’t take them for granted, think it through driver! One parting thought, an old proverb goes like this “A plan without action is a daydream, Action without a plan is a nightmare”.
1-888-879-7442 www.grovesoft.ca
Social trends in transportation for 2014 By Chelsea Howard Get everyone onboard! Encouraging existing employee buy-in to your new social media program will prove very beneficial to the success of your strategy in the new year. Until very recently, many offices felt that opening up social media platforms to their employees was nothing more than an avenue for time wasting. However, many offices are allowing employees to create work-specific social media profiles and developing internal social media policies. The fact is, most of your employees already have at least one social media profile and know how to use multiple platforms for networking. This means, you have a built-in content marketing force right under your nose! An appointed social media champion in your office (preferably, someone who has some experience with B2B and B2C social networking) will help walk some of the more inexperienced staff members through proper social listening and building their network. A professional social media consultant may be able to assist you in drafting a company social media policy. These documents can help if any of your current or former staff makes a social media faux pas, or there are any questions about the nature of your company’s social identity. Encouraging your existing network to dialogue and share your content generates buzz and is helpful in promoting your brand across a range of platforms. Making use of the network of potential content marketers already on your staff not only saves you marketing dollars – it builds your company culture. When your staff rallies around a particular initiative, they make valuable connections with each other. This leads to a more cohesive social marketing strategy and a savvier team. Two new, accessible advertising platforms became popular in late 2013.
Chelsea Howard is Social Media Coordinator at Palmer Marketing. The firm has been serving the transportation industry for over 25 years. They are based in Toronto and provide a host of services geared to promote both transportation and transportation-related industries. In recent years, they have brought on clientele from other sectors including finance,engineering, hospitality, insurance and automotive. To find out more about Palmer Marketing, visit
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Twitter now offers a bid-based advertising platform – you can up engagement with specific Tweets or your account as a whole based on a daily budget you set. Formerly prohibitively expensive, Twitter has opened up their advertising to small to mid-size businesses that are just foraying into the world of social media marketing. If you’re building your Twitter platform from the ground up, setting a daily budget to target specific Twitter users is a great way to bolster your following. It’s always best to start with a higher budget to really give your campaign a boost. Like most online advertising platforms, Twitter ads are really flexible – you can stop and start them, change your targets, add to the list of promoted Tweets and adjust the budget based on the success of the campaign. Native advertising is a burgeoning advertising platform that allows you to work with publishers directly to place your branded content on targeted websites within the display network. Think of a “Sponsored Story” that appears in the Facebook feeds of thousands of users. Native advertising mirrors the format of the website you place it on. Essentially, if you elect to place an ad on a website for a popular trucking magazine, your story will look exactly like the published content on the website and fit seamlessly in the newsfeed, with a small indicator that it is ‘sponsored content.’ Providing branded content in the context of a user’s experience is a great way to get seen and inspire meaningful engagement without overwhelming the user with obnoxious pop-up ads or distracting banners. It’s becoming the go-to method for effective online advertising. Native advertising works best if you’re generating a lot of new, unique content – thus, coupling increased content marketing with native advertising is a perfect way to boost visibility to targeted social influencers.
Contests and promotions build brand engagement. Facebook has recently relaxed the restrictions for businesses holding contests on their timelines. Before, it was only legal for businesses to run promotions through their Facebook timelines if they used an application tab – these took time and usually required the assistance of web developers and graphic designers. Now, you can run contests and promotions right on your page’s timeline, making the process simpler and much more cost effective. Running a Facebook promotion is a great opportunity to do some cause marketing. Choosing a charity and raising funds and awareness while also giving back to your customers and followers is a great way to build positive company culture and foster meaningful brand engagement. This new year, create more content. Most companies I encounter that are engaged in content marketing average one or two new pieces of content each month. Think about upping your content output to weekly posts and diversifying the type of content you put out there. Hold an office-wide brainstorming session, either in person or over email, to create a list of possible topics – blog posts, news items, audio clips and videos – and spend some time deciding on a sharing schedule that ensures your social channels remain content-rich, with everyone in the office contributing to the overall strategy. Promotional videos and podcasting are an excellent way to diversify the type of content you share. An easy way to generate standalone pieces of media that can help expand your content strategy is to start an “Employee Spotlight” series. All you need is a voice recorder on your smartphone or laptop and a staff of willing interview subjects. You can elect to outsource your content strategy or appoint a social media-savvy staff member to handle posts, scheduling and promoting existing employee buy-in. A range of different, interactive content drives more engagement, bolsters your brand visibility and encourages heightened social listening from your audience. So, in 2014, take some time to assess your current digital strategy and make time to try some of the great, new innovations available.
WARNING: Will increase sales.
Palmer Marketing | 1.800.247.5550 | TryPM.com
* Possible side effects include (but are not limited to): Extreme happiness, lowered blood pressure, excessive phone ringing, spontaneous cheering and may or may not result in early tropical retirement.
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TRUCKING LIFE
BUT EUGENE PAUL
A COMMERCIAL TRUCK DRIVER - ON THE ROAD FROM 20 YEARS.. Spring, blooms the same for all who long desire. But, will this spring… Sun and nights!! Linger…; in your memories, ever. To, set sail or anchor down; undo knots to be free n glad, but the winds will blow; onto you and with you…… again – again! Bend a bit or stand affirm, say a little yet conceal thee more; turn away, to hoard yet more; but truth will greet ye; at some cross roads.…. know. Time and Faith - will heal; some wounds so deep. Memories of pain, forgotten - forgiven but scars and stains; will remain - remind…. Embrace.....Guilt – Pain; that you may not share…. Pages you skip, to find warmth and care, but… “Wisdom – hope” is your wage, retain. Triumph!... “Righteousness”; in your glorious end; so was it Written – so will Be, but darkness will re-visit ……‘to War – battles’; to win some. Why kill when you know not to create; why conquer, when you will not be here. But, comes a time…. to destruct n build horizons anew, to begin afresh…. Marching-on…..Lest, you; cease to be known. Well! Times, may keep candles burning by your forgotten tomb….. But was it, worth?….at all ! This – that; Now – later…. doldrums of ‘indecisions’… we stride-on! But, if you choose, a path to tread onwards; would that be right? …..yeah! All eyes are upon, the damsel… in purple – red. But, why would she, care to consider every charming – a deserving glance. A trusting love, desires you mortal souls. But shall thee, find or loose it; lie deep down in your heart’s desires and deeds. Pray all ye Men, ‘You must’! Kneel…. you beg forgiveness; “From”, but why shall your plea be unanswered – or heard! Never! Will be, known unto thee. Richer or poorer a life, live you should. But will thee seek, life’s treasures or pass them by; when on-wards….. your closer end. Sleep, cometh even on a bed of pain; faded dreams - unquenched thoughts, but why would thee long to slumber in her warm embrace? But!!........, 27
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mYN mihs¨s kIqf sI, ijvyN Aus puiCaf hovy -’qyrI nfgmxI’?
mYN muWl dWs bYTf»
pr qsWlI vflI gWl hY, aµimRqf aqy iemroj ny p¨ry isrV nfl ngmxI ƒ jfrI rWiKaf hY»
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idWqf hY aqy Auh afpxy Brf mukyÈ BWt nfl iml ky iPlm inrmfx dy Kyqr ‘c srgrm hn» aflIaf BWt ny ikhf ik mYƒ nhIN lWgdf ik myry ipqf muV kdI inrdyÈn krngy» mYN afpxI kµpnI ivÈyÈ iPlms leI vI kµm krnf cfhuµdI hF» myrIaF afAux vflIaF iPlmF ‘c hfeIvy pRmuWK hY»
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sB qoN mihµgy stfr bxy rxbIr kp¨r
bflIvuWz dy lok hux mYƒ svIkfr kr cuWky hn: kYtrInf
bflIvuWz dy mÈh¨r rxbIr kp¨r iPlm ieµzstrI ‘c kfPI vWzy stfr bx cuWky hn» ijs kfrn hux Auh ivigafpn dI PIlz ‘c vI sB qoN mihµgy stfr bx gey hn aqy iesy kfrn hI Èfihd kp¨r ƒ iml rhI iek zIl rxbIr kp¨r dy hWQ lWgI hY» KbrF anusfr hfl hI ‘c AunHF ny iek icps bRYNz df iek ivigafpn sfeIn kIqf hY» ies dy leI AunHF ny 25 kroV dI rkm leI hY» icps dI ies bRYNz ny rxbIr qoN pihlF Èfihd ƒ ies aYz leI ikhf sI» KbrF anusfr Aus dy nfl ieh zIl qkrIbn qYa vI ho geI sI pr afKrI pVfa ‘c Aus dy nfl gWl nf bx skI, ijs kfrn kµpnI ny rxbIr kp¨r nfl sµprk kIqf» dWisaf jf irhf hY ik jdoN kµpnI ny rxbIr nfl ies aYz bfry gWl kIqI qF AunHF ny afpxI sfrI izmFz kµpnI dy sfhmxy rWK idWqI» crcf hY ik ies aYz leI rxbIr ny 25 kroV dI rkm leI hY» iPlhfl ieh sfrI zIl isrP aYz leI hI nhIN sgoN pRmoÈn leI vI kIqI geI hY, XfnI kµpnI jdoN vI koeI pRmoÈnl ieµvYNt rWKygI qF rxbIr ƒ vI AuQy mOj¨d rihxf hovygf» ies bRYNz nfl sYP alI Kfn vI juVy hn» rxbIr kp¨r jldI hI ies dI Ȩitµg Èur¨ krn vfly hn»
bflIvuWz dI mÈh¨r aiBnyqrI aqy bfrbI grl kYtrInf kYP df kihxf hY ik Aus dI hor gYr ihµdI BfÈf hox dy bfvj¨d vI drÈkF ny Aus ƒ svIkfr kr ilaf hY» hFgkFg ‘c jµmI kYtrInf ƒ iPlm ieµzstrI ‘c afey hoey 10 sfl ho cuWky hn» kYtrInf dI pihlI iPlm ‘b¨m’ sfl 2003 ‘c irlIË hoeI sI» kYtrInf ny ikhf hY ik ,’’aWj jdoN mYN ipWCy muV ky dyKdI hY qF mihs¨s huµdf hY ik mYN afpxy BivWK ‘c bhuq aWgy inkl geI hF» mYƒ hux afpxf sfrf iDafn afpxy BWivK vWl lgfAuxf hY»’’ kYtrInf ny ikhf ik iPlm ‘nmsqy lµzn’ ‘c Aus dy nfl koeI vWzf stfr kµm nhIN krnf cfhuµdf sI, aijhy smyN ‘c akÈY kumfr ny Aus df p¨rf sfQ idWqf hY» Aus dy kYrIar ‘c akÈY kumfr aqy slmfn Kfn ny bhuq Xogdfn idWqf hY» slmfn bfry Aus ny ikhf ik jykr Aus ƒ iksy ‘c vI pRqIBf nËr afAuNdI hY qF Auh Aus df p¨rf sfQ idµdy hn» kYtrInf ny ikhf ik afimr Kfn aqy ÈfhruK Kfn nfl Aus ny hfl hI ‘c kµm kIqf hY»iËkrXog hY ik kYtrInf dI ajy hfl hI ‘c iPlm ‘D¨m 3’ irlIË hoeI hY» Aus dIaF iPlmF ‘c ‘bYNgbYNg’, ‘jWgf jfs¨s’, ‘PYNtm’ aqy ‘iPq¨r’ muWK hn»
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TECHNOLOGY
DAIMLER TRUCKS NORTH AMERICA RECOGNIZED FOR OUTSTANDING ENVIRONMENTAL EFFORTS
The North Carolina Department of Environment and Natural Resources (NCDENR) recognized the Daimler Trucks North America (DTNA) plant in Cleveland as an Environmental Steward. The award recognizes DTNA’s superior environmental performance, commitment to continued reduction of its environmental impact, and demonstrated commitment to exceed compliance. The facility joins only 16 other commercial facilities in the state to have achieved this recognition. “Daimler Trucks North America demonstrates what it means to be a successful business with a strong environmental ethic,” said John Skvarla, secretary of the N.C. Department of Environment and Natural Resources. “By achieving significant reductions in waste generation and energy usage, the North Carolina facility has shown that the demands of a growing business can go hand-in-hand with environmental protection.” Using the company’s continuous improvement program, DTNA employee teams who are located at the plant identified the best options for reducing waste and
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recycling each material, whether reusing cartons for shipping, reclaiming solvent, working with supplier partners to reduce packaging, or turning waste into energy. “This achievement required a commitment by each and every one of the employees here,” said Freightliner Environmental Engineer Heather Callahan. “Everything received or produced by the company is used, reused, recycled, or sold, and nothing is sent to a landfill. Today, the facility joins an elite group of landfill-free manufacturing facilities in the United States and is one of five DTNA facilities to do so.” The title of Environmental Steward is the highest honor of NCDENR’s Environmental Stewardship Initiative (ESI) based on a decision by its 10-member advisory board which recommended the recognition of the Daimler Trucks North America’s Cleveland Truck Plant. Advisory board membership consists of individuals from industry, trade groups, environmental and citizen nongovernmental organizations, government, academia and small business.
Reasons cited by the advisory board in its recognition of the facility include: · Its compliance history and commitment to continual improvement including a mature ISO 14001 environmental management system that has been certified by a third party since 2004 · The facility’s commitment to continue to reduce waste by setting, and achieving a zero waste-to-landfill goal · The facility’s elimination of hazardous wastewater sludge due to material substitution; and · The facility’s commitment to energy conservation, with a 43% reduction over 2008 numbers. These gains are due to lighting changes, window replacements, and installing occupancy sensors, as well as the solar array on site.
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KENWORTH MAKES BENDIX FRONT AIR DISC BRAKES STANDARD ON CLASS 8 TRUCKS Kenworth Truck Company announced it will make Bendix® ADB22X™ front air disc brakes standard on Kenworth Class 8 tractors and trucks. The Bendix ADB22X air disc brakes have a two-pin floating caliper design that provides a more stringent overall dimension accuracy and consistent force distribution. According to Bendix, the ADB22X design also significantly reduces brake fade with no degradation of stopping power. Bendix recently marked the production of its 500,000th ADB22X air disc brake.
“We’ve offered Bendix air disc brakes as an option on our Class 8 trucks previously. Customers appreciate their superior performance, car-like feel, ease of maintenance, and light weight design, while they also exceed the federal government’s RSD (reduced stopping distance) requirements,” said Kurt Swihart, Kenworth marketing director. “These benefits are so compelling that Kenworth decided to make air disc brakes standard on Kenworth Class 8 trucks. For additional weight savings, the air disc brakes also come standard with an aluminum hub and splined disc rotor assembly.”
NAVISTAR RELEASES FIRST INTERNATIONAL DURASTAR VEHICLES TO MARKET WITH CUMMINS ISB ENGINES Navistar, Inc. announced that it has started customer shipments of its first International® DuraStar®vehicles with the Cummins ISB 6.7-liter engine. The first units were released from the company’s Escobedo, Mexico assembly plant. “The addition of the ISB to our portfolio in early September was the driving factor in achieving, just weeks later, our best Class 6/7 order month in two years,” said Bill Kozek, Navistar president, North America Truck and Parts. “Today we have received orders for more than 4,500 DuraStar units, and with initial customers such as Budget Truck Rental, Idealease and Penske, we are poised to regain market share in the medium-duty segment.”
comfort. The vehicle also comes standard with Diamond Logic® electronic control system, one of the most advanced electrical multiplexing architectures available in commercial trucks. Diamond Logic maximizes ease of body integration and helps deliver a number of smart, customizable features for added convenience and safety.
Navistar is on track to being regular production of IC Bus™ CE Series school buses with the Cummins ISB 6.7-liter engine in late-January 2014. To date, the company has received more than 6,000 orders for medium-duty trucks and school buses with the ISB engine.
The DuraStar is available with the broadest array of specifications in the medium-duty industry and the addition of the Cummins ISB 6.7-liter engine now expands Navistar’s product reach to a wider audience. The DuraStar is also available with the MaxxForce® 7, MaxxForce DT and MaxxForce 9 – in many horsepower and torque ranges. The DuraStar provides a swept back front windshield for improved visibility, a 50 degree wheel cut offering a tight turning radius and a roomy cab for driver
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6767 Invader Cres., Mississauga ON, L5T 2B7 46
GENERAL
BY JAGROOP BAL
IMPORTANT THINGS WE IGNORE AS A TRUCK DRIVER!
I
have been in trucking industry about 10 years and unfortunately recently I have seen a surge in many truck drivers. My fellow drivers will often say that they neither have the time to get in to see their doctor or in the majority of cases they state they can’t afford to come of the road to see a doctor for fear they will lose their job if they take the necessary time off to seek medical treatment. Others won’t even feel like a problem. They think themselves as they are tough built. But this could lead to serious conditions in the future. One thing commercial drivers should understand that they are at a higher risk of getting any health problem than a normal worker.
heart attack while driving a truck can lead to a major accident and could potentially kill other people on the road. My advice is to pull over if you are not feeling well instead of pushing yourself to get to the destination. If truck drivers find any masses, lumps, have any troubling discomfort or pain, as well as have any exhibiting abnormal symptoms that they feel are alarming they should immediately seek medical care. I tell them that I completely understand about feeling the pressure to stay out on the road or in any job that pays their bills, however no job is worth possibly losing your life over and although I’m not the first to say it “It’s better to be safe than sorry”.
I have heard many times that driver got heart attack while driving a truck. This is becoming common as drivers ignore the fact that they could get it any health trouble or they are too lethargic to go to the doctor or ignore their annual health check. The other common problem is that drivers fail to do follow up if they are facing any health issue. They will also ignore or miss the prescribed medicine as they will push the limits to reach their destinations and stay on schedule no matter how the weather and traffic conditions may slow their progress. If a normal person get heart attack will only can kill himself but if a truck driver gets 47
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