Economic Development 社區產業與經濟
Goal 目標 Practical ways for people to make money 務實的策略，增加收入 * Households as unit of production 家戶做為生 產的單位 * Collective project as model of village cooperati on 以方案做為社合作的基礎
Challenges 課題 • Labor shortage (small population) 人口少力 力缺乏 • Culture of cooperation and trust 合作與信任
Solutions 對策 • Student labor 學生工作營 • Tribal association workers 多元就業方案人力 • Community development association • People are already making things, community association can make it easier to sell 社區已 有產品，協會可設法協助行銷
Sell tourists 對遊客 Handicrafts (things) 工藝 物品 Experiences 生活、在地經驗
Ways to attract tourism 吸引遊客的方法 • Decorate community center 美化活動中心 • Develop local themes: 社區故事 – Saiyong’s bell, 莎韻之鐘 – Deer as decorative symbol, 水鹿相關的 – tree houses as fun place to hang out 樹屋為景點
• Invite art and architecture students to help wi th design 邀請相關科系學生
Saiyong’s bell 莎韻之鐘 • Different ways the story has been told by diffe rent people 故事因人而有不同版本 • Use bell as symbol for souvenirs 鐘之紀念品 • Musical play based on story 音樂劇或相關表 演
Community activity center 社區活動中心 • Sell products made by different households 做為 社區產品櫥窗 • Need display cases 櫥窗整備 • Sell souvenirs 紀念品 – Woven bracelets, simple jewelry, baskets as souvenirs 編織品，飾品，籃子等
• Museum can also sell souvenirs 文化館可展售
Online sales 線上商品 Community development association operates onlin e store to help sell products more widely 社區發展協會可協助網路行銷 Orientation session for elders 提供網路商務課程 • Show example of online store 安排示範 • Explain payment and delivery systems 解說銷售及 運送之過程
Brochure 簡介手冊 • Include a section on local values 增加介紹地 方特色產品 • Authenticity 不一定什麼都純本地製 • Price range 依道地的程度不同定價
Selling products in town 向城裡行銷 • Community development association organize a truck to carry people’s vegetables and other products to market for sale in the morning. 安 排車輛收集村內產品集體行銷 • Bring back earnings in evening 當天回程
Tree house to keep visitors in village longer 樹屋可能讓遊客停留更久 • Create a beautiful place for people to rest instead of just passing through 打造一個美麗的遊客可以停留的地方 • Sell frozen millet wine drinks 小米冰沙 • Get grant to fund it 找經費 • System for sharing profits 利潤分享的機制 • Serve as model of community effort that benefits everyo ne 尋找社區可共享利益的模式
社區與認同及生活 - 回饋與反思 • 生態與人造環境都是生活的地方也是生產 的條件 • 社區的生產是做為交換或是為在地使用 • 與訪客之相互對待，文化尊重及禮物之授 受。