Insight News ::: 10.24.11

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HERBIE HANCOCK October 28th, 8 pm at Minnesota Orchestra Hall

READ THE INTERVIEW ON PAGE 7

INSIGHT NEWS

Guillaume Laurent

October 24 - October 30, 2011 • MN Metro Vol. 37 No. 43 • The Journal For Community News, Business & The Arts • www.insightnews.com

Jeff Hayden wins State Senate seat

Suluki Fardan

Dr. Vincent Peter Hayden and Senator Jeff Hayden, D-61

Jeff Hayden stands on the shoulders of generations of freedom fighters and advocates for human decency, equality and justice. Elected to the Minnesota Senate last week to fill the seat representing Senate District 61 vacated by Linda Berglin, Hayden is the first person of African descent to be elected from a Minneapolis Senate district. He joins former St. Paul Police Chief John Harrington, who was elected to the Senate representing District 65 in St. Paul. Similarly, Harrington was the first person of African descent to be elected to the Senate from the City of St. Paul. Both men follow Dr. Robert Lewis, who served in the Senate in the 1970s, and who was elected, however, by a virtually all white constituency in St. Louis Park, an affluent suburb at the western

edge of Minneapolis. Jeff Hayden and fellow DFLer Chris Eaton won special Senate elections by considerable margins. Hayden defeated Green Party candidate Farheen Hakeem with 68 percent of the vote. Eaton, defeated Republican Cory Jensen with 61 percent of the vote. Jeff Hayden’s ancestors, according to his father, Dr. Vincent Peter Hayden, Ph. D., founder and CEO of Turning Point, in North Minneapolis, fled slavery in Kentucky, aided by the fiery abolitionist, John Brown. Dr. Hayden said John Brown led a number of Haydens and other enslaved Africans to a new life of freedom in Clinton, Kansas.

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Black purchasing power to exceed $1.1 trillion

Courtesy of Nielsen

L-R: Cloves Campbell, Chairman, NNPA; Cheryl Pearson-McNeil, Senior Vice-President, Public Affairs and Government Relations, Nielsen; Danny Bakewell, NNPA Chairman Emeritus

WASHINGTON, D.C. – African Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African American Consumer Report, released last month, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market

Power watching Dissecting Diversity By Cheryl Pearson-McNeil Don’t you just love this time of year? The crispness of the air. Trees showing off their gorgeous fall colors. Our kids settling (hope springs eternal) into the still kinda’ new school year. And, the deluge of new Fall TV shows still rolling out. So little time and so many guilty TV viewing pleasures. Although you know by now that Nielsen is the leading global research company that measures what consumers buy, you also know we do a great job at measuring what consumers watch! And there’s no better time of year to talk about television viewing than Fall. Even though in this digital age

we consume our media content in many ways, via online streaming on our computers, our smartphones and tablets, according to Nielsen data, old school television still rules amidst all the new kids on the video consumption block. Live primetime viewership in this country is still strong with nearly 200 million viewers. Of course, when we say “watching television” these days, those programming options have grown to include cable, satellite, on-demand or digital video recording (DVR) viewing. I try to keep you abreast of Blacks’ habits and purchasing choices, as compared to the general population. The State of the African American Consumer Report, a groundbreaking, firstof-its kind study developed by Nielsen in collaboration with the National Newspaper Publishers Association (NNPA), has an entire in-depth section that analyzes

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Business

Before you hit send: A case for proofreading your emails

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segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support. “Too often, companies don’t realize the inherent differences of our community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month,” said Cloves Campbell, chairman, NNPA. “It is our hope that by collaborating with Nielsen, we’ll be able to tell the African American consumer story in a manner in which businesses will understand,” he said,

“and, that this understanding will propel those in the C-Suite to develop stronger, more inclusive strategies that optimize their market growth in Black communities, which would be a win-win for all of us.” The report, the first of annual installments in a three year alliance between Nielsen and NNPA, showcases the buying and media habits and consumer trends of African Americans. The 41st Annual Legislative Congressional Black Caucus Foundation Conference week’s activities set the backdrop for the announcement.

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Reports outline implications of demographic change

“Stone of Hope” MLK Memorial

nps.gov

A sacred moment By Professor Mahmoud El-Kati It was a warm sunny day, befitting the occasion. An audience in excess of 50,000, varied in ages, but mostly seasoned adults, with family, children, grandchildren and great grandchildren. To man, women or child, they wore

Aesthetics

Cinema world silenced black existence

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white caps, with the caption above the bib, “Martin Luther King Jr. Memorial”. There was a smattering of some people who would be classified as white. There too, were Asians, and others outside of the BlackWhite pale of identity. In short, it was a glorious

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Washington, D.C—The Center for American Progress officially launched Progress 2050, a project that seeks to explore and analyze the policy implications of demographic change and work toward a more inclusive progressive agenda. To mark the launch, CAP released two new reports that will help guide the project’s work going forward. The first report, “Progress 2050: New Ideas for a Diverse America,” analyzes the policy impacts of the dramatic demographic changes the country will experience over the next four decades and argues that a progressive vision is urgently needed to ensure we take advantage of diversity as one of our greatest assets. The report also outlines the work that Progress 2050 has already undertaken—both in collaboration with CAP’s policy teams and other organizations

Halloween Recipes Scare up some fun!

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inside and outside the beltway— and draws a map of the project’s future activities. The second report, “Toward 2050 in Northern Virginia: A Roundtable Report on the Old Dominion’s Increasing Diversity,” is the first of a series of papers that will report on local conversations organized throughout the country by Progress 2050 and PolicyLink, an organizational partner in this effort. These roundtables bring together community leaders, advocates, activists, and academics to discuss regional and issue-oriented questions related to the ongoing demographic shifts. The first such conversation took place in Northern Virginia, a community known for embracing its diversity as one of its greatest assets.

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Gone to Ghana

Comfort, the enemy of success

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