The 30 Most Admired Companies in 2021

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Packaging Insights

How Packaging of a Product Impacts Consumer Retention?

Branding Essentials

Why Brand Awareness is Important in this Digital Era?

THE MOST

ADMIRED

COMPANIES

in 2021

VOL-09 ISSUE-04 2021

Parvaze Ashai Founder and CEO

Rediscover Spaces with

Editor’s Note

HARBINGERS OF TRANSFORMATION IN BUSINESS

I

n today’s age, every company has to bring their best on the table to make a mark in the industry and stand ahead of their peers. Owing to the stiff competition, each player in the industry jumps into the market in order to establish themselves. However, there are only a select few who have made a difference through their dedicated endeavours.

With the objective of innovating and transforming the industry, these prominent companies are bringing in new ideas and concepts into the plate. They do not give up at the face of adversity and transform every challenge into an opportunity.

These leading companies are driven by the zeal to deliver the best services to the customers. They come up with innovative solutions to overcome any obstacle that comes into their way. Failure is not an option for them; rather they remain consistent in achieving their goals, and sometimes even exceed the expectations.

The prominent names in the industry have a focused business plan. They follow a systematic approach to achieve the desired outcome. These renowned

Ananda Kamal Das

ananda@insightssuccess.com

frontrunners focus on their strengths and work towards overcoming their weaknesses.

For these companies, their employees are an important asset. Accordingly, they treat them with respect and provide them with equal opportunities to learn, grow, and thrive in their career. These companies boost the morale of the employees, which encourages them do work harder and achieve better results.

They take advantage of every opportunity to introduce new practices, which are beneficial for all the employees and the entire company culture. These change agents are always prepared to try something new which would take them ahead towards a better future.

These companies always work towards the development of the employees. Hence, they set achievable goals and also provide the opportunity of training and development. They are always ready to listen to the grievances of the employees, and to provide them with proper suggestions.

For these excellent companies, customers are of prime importance. Hence, they give their very best to address all their concerns and resolve their problems promptly. They always focus on creating immersive experiences for the customers and focus on building strong future relations.

These companies believe in giving back to the society and hence, carry out numerous social activities and drives. They act as agents of change for the society and introduce future developments.

Hence, in this issue of Insights Success – The 30 Most Admired Companies in 2021, let’s embark on a journey of exploring the pathbreaking companies which are bringing a fresh breath of air in the industry and are upholding innovation, coordination, and cooperation.

Have a great read!

10 Maharaja Furniture

Rediscover Spaces with

28

Packaging Insights

How Packaging of a Product Impacts Consumer Retention?

Branding Essentials

44 Why Brand Awareness is

Important in this Digital Era?

18

22

ALP Aeroflex India Pvt. Ltd.

Brimbus Production

A proud Swadeshi, Building the nation through innovative insulation products

A Firm Full of Creative Capabilities

32

40

Dabur

Fluency Center

The Custodian of Ayurveda

Facilitating Learning Solutions with Automation and Digitization

48

52

Henry Harvin Education

Pro Consulting Solutions

Serving EdTech at its Best

Enhancing Operational Performances while Ensuring Sustainability

Editor-in-Chief Sumita Sarkar Deputy Editor Abhishaj Sajeev

sales@insightssuccess.com

Managing Editor Sayali Sangewar

SEPTEMBER, 2021

Assisting Editor Ananda Kamal Das

Corporate Offices: Chief Designer Priyanka Rajage Designing Head Vishal Pawar Co-designer Rashmi Singh

Operations Head Megha Mishra Business Development Manager Ashwini Pahurkar Business Development Lead Pravin Yalameli Business Development Executive Kirti Vidhate

Technical Head Aditya Kothare

Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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ADMIRED Company Name

Management

Brief

ALP Aeroflex

Rakesh Chauhan COO

Established in 1984, ALP Aeroflex India Pvt. Ltd., has made a name for itself in the list of top suppliers of insulating tubes, foam tapes in India.

Altiux Innovations

Shyam Vedantam Managing Partner

Altiux Innovations is a software and product engineering services organization focused on helping you accelerate development of your IoT solutions and products.

Ascent Group

Sanjay Raina Managing Director

Ascent has been a pioneer in the business of marketing and brand with a rich working portfolio of brands from across the categories with the differentiated approach of strategic and conceptual planning giving 360-degree services encompassing Rural Marketing, Digital Marketing, Brand and Marketing consulting services.

Blackpepper Technologies Pvt Ltd

Hari Krishnan Puravankara Founder and CEO

BlackPepper Technologies is a global Product Engineering company that provides innovative technology solutions and services.

Brimbus Production Pvt Ltd

Ashish Mathur Director Operations

With over a decade of expertise, Brimbus Production Private Limited is a strategic branding and design agency relentlessly serving companies in India.

Dabur India Limited

Mohit Malhotra CEO

Dabur is one of the best Ayurvedic and Natural Health Care Company in India.

Davidson PR and Communications

Richy Alexander Founder and CEO

Davidson PR & Communications is a young and path-breaking consultancy that believes in the power of skilled storytelling.

Company Name

Management

Brief

DesignTech Systems Pvt Ltd

Vikas Khanvelkar Chairman and Managing Director

DesignTech Systems India, provides engineering and product design services.

Executive Centre

Nidhi Marwah Managing Director

The Executive Centre is Asia Pacific's leading premium serviced office provider.

Fluency Center

Mangalaprathaban Muralidharan Owner

Fluency Center is one of the best training centers in Coimbatore

Henry Harvin Education

Kunal Gupta CEO

Henry Harvin® ranks amongst the Top 500 Global Edtech Companies with 300,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 200+ Courses.

HexaHash Technologies

Mohan Kumar Director, Operations

HexaHash has innovation in its DNA to provide various trace and track techniques using auto-identification technologies to solve the use case problems of the industries and enterprises globally.

Ikon Barcode Solutions Pvt Ltd

Uma Shanker Director

Ikon Barcode Solutions Private Limited is one of the most credible and reliable solutions provider for all kinds of auto ID, Labeling, POS, Software, RFID and Security needs.

Innovative Systems and Solutions

Ratnesh Javeri Managing Director

Innovative Systems continues to introduce new ideas and methodologies that become industry 'best practices', proving their value in thousands of applications globally.

Magma HDI General Insurance Company

Rajive Kumaraswami MD and CEO

Magma HDI General Insurance Company Limited is a joint venture between Magma Fincorp Limited (now known as Poonawalla Fincorp Limited) and HDI Global SE Germany.

Maharaja Furniture

Parvaze Ashai CEO and Founder

Since 2004, Maharaja Furniture in Chinchwad East, Pune has been in the business of retailing and distributing furniture.

Max Solutions CO

Siddhartha Sthitapragyan Founder

Max Solutions CO is a top awarded Agency with awards from Times Business, MSME and are a top 10 Agency to look forward to, as per SiliconIndia.

Neilsoft Limited

Rupa Shah Executive Director

Neilsoft provides multi-disciplined plant engineering services including Pre-bid engineering, Extended Basic Engineering Support, Plant Digitization, Detailed Engineering and Design, and Plant Documentation services for (plant) operations and control. Digitalization & Design Automation / Customization.

NetApp India

Usha Jagini Director

Modernize your data management systems and simplify cloud data storage with NetApp – the world's leader in data management solutions.

Management

Brief

O GEN Infosystem Private Limited

Abhijeet Jha Co- Founder

O GEN Infosystem Private Limited has been launched with a clear vision to become multi-skilled and multi-dimensional IT service providers with a focus on high-end master plan solutions along with the eventual aim to evolve and become a leading one stop internet strategy consulting company.

Prathigna.Com HR Solutions Pvt Ltd

Dr.Srinivas Varahagiri Founder Director, CEO

Prathigna.com is an end-to-end solutions provider for both recruiters and jobseekers.

Pro-Consulting Solutions

Vivek Das Founder and Principal

Pro-Consulting Solutions is a management consulting firm focusing on providing realistic and executable solutions for growth.

Provogue India

Nikhil Chaturvedi Founder and Managing Director

Provogue is a fashion and lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges.

PurplePath Wealth Management Solutions PVT Ltd

Arun Ramaswamy Founder and CEO

PurplePath is a new generation wealth management solutions provider.

Radiant Infosolutions

Nishant Gupta Director

Radiant Info Solutions Pvt. Ltd. is the best place to connect with, especially for the businesses which depend upon networking to deliver mission-critical applications and services.

Sight and Sound India

Sunil Khera Founder And CEO

Sight & Sound has been designing audio and video solutions in India for indoor and outdoor premises.A

SNIC India

Nikhil Joshi Founder and CEO

SNic Solutions provides digital transformation solutions focused on operations and supply chain management to manufacturing organizations globally.

Synergy Process Systems

Avinash Patil Managing Partner

Synergy Process Systems is a partnership company incorporated in 2002 at Pune, India. SPS offers comprehensive solutions in Separations and Thermal Technology.

Veritas Infosolutions

Gourav Mahipal Managing Director

Veritas Infosolutions being a Technology Development Company fabricates relationship on trust, mutual respect and growth.

Xitadel

Prakash Krishnaswamy CEO

Xitadel encourages a hard-working and fun-loving environment.

Company Name

ADMIRED Parvaze Ashai Founder and CEO

E

mbracing change in work and life is essential to growing as an individual and being a better person than who you were yesterday. Change never seems natural or that easy. Think about the New Years' resolutions that we rarely keep. We naturally repel it and often want to retreat into our comfort zone. Normalcy is safe, as it doesn't provoke fear and it allows us to live our lives without facing things that could potentially hurt us or build us up.

Following this philosophy and working diligently in the furniture space is Maharaja Furniture.

The company has been in existence for more than four decades into the manufacturing and supplying industry. It has earned strong reputation and confidence globally through its skilled professionals. The company has an excellent track record for the best customer satisfaction.

Maharaja Furniture never compromises on the quality and the services provided to the customer.

“We believe in keeping the customers happy and providing them with products at a very competent price,” says Parvaze Ashai, the Founder and CEO of Maharaja Furniture. He is a staunch leader, who launched stores on the streets of Bangalore in 1980. His vision in the mind is rewriting the rules of Indian furniture. His designing and delivering the levels of luxury to the customers has been an inspiring outlook in the journey of his life.

Leading Furniture Space Dynamically The furniture by brand is created via using highest quality wood and the most skilled team of craftsmen. Hand carvings, exquisite inlays, and superb finishes enhance the inherent beauty of the natural wood. Classical high-end furniture is in high demand in the contract sector, where it is appreciated for its brilliant design and excellent finishes.

Specialized in the production of home-office furniture, dining, bedrooms and accessories, Maharaja Furniture has strived to keep up with the newest trends while maintaining its excellence and handcrafting tradition.

From high-end executive offices in classical style to artdeco and contemporary home furniture solutions, the company develops every piece of furniture while keeping in mind the aesthetics of every office space and every person’s exquisite personality. The company has an excellent staff that guides customers with the best interest in their mind.

Its team maintains constant contact and informs about latest designs and models launched in the market. Maharaja Furniture is a luxurious global furniture brand in the business of manufacturing custom designed furniture.

The company has around five prime showrooms in the southern part of India. “We are in the process of expansion all over India and globally,” states the team at Maharaja Furniture. It undertakes bulk operations and specializes in facilitating corporate offers to cater the needs of different companies. Its sole aim is to provide exquisite design to satisfy the needs/requirements of the customers.

Dynamics of the Brand Maharaja Furniture creates an intimate atmosphere emphasizing on relaxed formality with a reflection of the client’s lifestyle and personality. The furniture in its production follows long tradition of artisan furniture making techniques that reveal all of the carpentry skills dynamically.

The company’s products stand out for its highly artisanal work, the use of rare wood and precious woods, fine engraving, precious inlays, and all these aspects reveal the personality and quality of each piece of furniture, making them authentic. All the showrooms have been designed to deliver extraordinary standards in luxury and feel-good factor (Royal Exotica Style) from Indian history. Some of its unique offerings are described below:

Ÿ Dining Furniture: Dining informally with your family is very important. The brand aims to offer a range of furniture that is suitable for all occasions. The company’s furniture is designed to be inviting and comfortable for your friends and family. Ÿ

Bedroom: Maharaja Furniture does not only offer a certain style, but it facilitates a variety of personalized alternatives for the customers to choose from. The company designs more than just a bedroom. It provides a room scheme that speaks of the personality of the owner, fascinating composition of stylish bedroom culture and classical ambience in which, every detail is manufactured with a traditional aspect. It is composed with a bed, bed side tables, and chest of drawer and mirror frames. “Our range provide you with all the choice you need to find the perfect solution for your bedroom,” says the team at Maharaja Furniture. The brand unfolds a beautiful range of bedroom furniture that celebrates your sleep-in comfort and style.

Ÿ

Living Room Furniture: “You can make a world of difference from your own living room,” claims Parvaze.

The living room furniture is inspired from the real jewel having its presence in the noble and regal palaces of the past. “The heart of a home, the living room is not just for you and your family. It is the place you welcome your friends into, the place where you entertain.

Therefore, it has to be the one space in your home that reflects who you are, and what you want the world to see you as,” adds Parvaze.

Advising the young generation of entrepreneurs, Parvaze guides them by saying, “Know your audience. Never underestimate the power of a solid business plan. Road test your idea first before launching any product or service.

Embrace feedback and learn from your mistakes.”

Innovation and creativity are necessary traits for becoming a successful entrepreneur, and one can hone those skills daily. Knowing that each day brings new challenges, exciting opportunities, and a chance to engage passion is reason enough to be in the business world.

ALP Aeroflex India Pvt. Ltd. A proud Swadeshi, Building the nation through innovative insulation products

W

hat are the qualities that make a company popular among customers and employees alike?

The answer is its ability to innovate and keep raising the bar on account of dynamic solutions, product quality, safety, and sustainability. An admired company not only focuses on improving the bottom line but highly emphasizes on achieving excellence in customer satisfaction as well. These companies treat their workforce as most valuable assets and provide them with the opportunity to learn and grow professionally.

One such renowned company, which is transforming the business through innovative insulation solutions, is none other than ALP Aeroflex India Pvt. Ltd. Incorporated in 2011, it is a technology leader in thermal and acoustic insulation solutions. It is a joint venture of ALP Overseas Pvt. Ltd., India, and Aeroflex Limited, Thailand. The company is a part of the USD 200 million ALP Group.

ALP Aeroflex is a renowned name in the industry for its innovative insulation solutions. Pioneers in EPDM (Ethylene propylene diene monomer) solutions, their range also include NBR (Nitrile Butadiene) rubber insulation sheets, tubes, accessories, and roofing solutions. Aligned with the Atma Nirbhar Bharat’s thought, ALP Aeroflex takes pride in being an Indian multinational and manufacturer of high-quality products in India and abroad for various thermal applications such as HVAC, Urban Infrastructure, Solar, Pharma and Roofing in addition to acoustic applications for wall, floor, duct, and equipment sound.

The Initial Steps ALP group was formed 35 years ago, with a vision to excel in the polymer industry. In the initial stages, the company catered to various industries with its innovative range of

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weather sealing products. At that time, there was a scarcity of good quality and modern solutions in insulation and acoustics application. In terms of material, only thermocoal and glass wool were used, which had countless limitations on performance and safety front.

ALP Group launched its range of insulation products in NBR, an elastomeric rubber, which is not only very effective in cutting thermal transmission but are also energy efficient and safe. ALP Aeroflex, also offers a cutting-edge range of products in EPDM. The performance of this range is great due to its high thermal conductivity, energy efficiency, but what differentiates it to the other available solutions is its extreme durability, fire safety and environment friendly preposition. With this range, ALP Aeroflex is setting a new standard for the industry to follow.

The Insightful Frontrunners The man behind ALP Aeroflex’s vision and growth is Mr. Iqbal Singh Anand, Chairman, ALP Group. Mr. Iqbal pioneered the ALP Group in the year 1985 and has been driving it with his expertise and unparalleled domain knowledge. He was one of the first persons to promulgate the EPDM technology in India. Mr. Anand graduated from the University of Delhi and inherited the business of automobile trade from his father, Late Dr. Rattan Singh Anand. Dr. Rattan is a visionary who ventured into the trading in the automotive components way back immediately after independence when the automobile industry was at a nascent stage in India. His foresighted thinking made the company venture into insulation products later which is now an integral business for the group.

Taking the baton forward, the current operations are led by Mr. Rakesh Chauhan, COO – ALP Aeroflex (I) Pvt. Ltd. He carries over 25 years of experience in managing the

The 30 Most Admired Companies in 2021 business in the HVAC & AC&R industries. He has been a part of the HVAC Evolution journey and is one of the pioneers in the modern AC&R industry. In his past assignments, Mr. Rakesh has worked with Carrier Aircon, Voltas, Daikin, and LG Electronics. He brings tremendous experience and expertise to support and lead the expansion plans of the company.

ElastoRoof and Elasto Under Deck, ALP Aeroflex’s wall and roofing insulation materials are engineered to provide excellent thermal insulation, energy-saving, and specifically made with environment safe materials to create only a positive impact on the environment.

A Broad Assortment of Excellent Offerings With innovation and customer satisfaction as its core philosophy, team ALP Aeroflex strives towards a strategic amalgamation of both. It has a wide array of products that cater to various industries and their specific applications.

The company’s core product range includes manufacturing EPDM & NBR thermal and acoustic insulations, roofing and wall insulations, and insulation tapes and accessories.

ALP Aeroflex’s wide range of thermal insulation products cater to HVAC, roofing, solar, pharma, and process industries.

Accosound and Accofoam are its leading product line for acoustic insulation; both are built with a convoluted shape to maximize the sound absorption area and effective barriers for sound transmission. While these two products are predominantly acoustic insulation materials, they are also good thermal insulation materials.

“

We are continually working towards raising a bar through our innovative, eco-friendly and safe products which caters to the ever-changing industry requirement

Rakesh Chauhan COO, ALP Aeroflex

“

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Overcoming the Pandemic Positively The management states, “The impact of disruption in the domestic demand & production for the first couple of months during this pandemic made our business suffer a slight impact.” However, the company’s inherent resilience to market fluctuations, cost-effective measures, and focus on developing new markets helped it overcome this impact in no time. The company also shares that the business is now picking up & growing beyond market expectations.

Advice to the Entrepreneurs of Tomorrow Not only team ALP Aeroflex suggests the young generation of entrepreneurs to go online and to create unmatched buying and consumer experience, but also encourages them to embrace excellence and deliver the best. “The cost of doing business is going up, and in such times, it is critical to be flexible and nimble-footed. If one is able to keep learning and keep evolving every day, then success is not a far-off dream,” states the management.

Future Steps Marching forward, the company plans to leverage its strength in polymers and diversify and bring newer solutions and cover all areas of infrastructure development, especially emerging sectors, be it airports and metros, factories, and office buildings. It also aims to focus on hotels, shopping malls, recreational areas, Hospitals and Pharma, and specialized infra projects, including nuclear and thermal power plants, solar /windmills, and high-speed rail networks. While retaining its hold with builders and developers in the HVAC space, ALP Aeroflex also has strong plans to be present in most of the segments of the construction industry as India moves forward.

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“ The world is filled with you just have to grab it

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“

Opportunities,

The 30 Most Admired Companies in India

A Firm with ABOVE THE EDGE Creative Capabilities

t is a golden time for the designing industry.

Because of Covid-19, there is a shift in the market from traditional marketing to digital marketing. Designing is converting boundless imagination into an extraordinary reality.

Design is a silent ambassador of the brand. Creating a brand out of a product is the main ingredient of the designing work. Today, everything has a digital footprint. A website is the first official introduction to the user. Brimbus helps to make a good impression with a smooth and meaningful interaction with people.

It embraces design thinking, and it believes design thinking is an integral part of all processes, not just specific project activities. Brimbus was born out of like-minded people becoming what they are capable of and not controlled by a puppet master.

The company has a base of 500+ clients globally, 20+ empanelled with brands as its creative agency. The company provides ABOVE THE EDGE Brand identity, Product Package designing, and 3D Visualisation.

It helps to increase employee productivity, clarity of purpose in the work, and the process and organisational energy. And it gives a sense of empathy to see things from the customer's point of view, which results in a better outcome.

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Exciting Launch Brimbus is an idea that was sparked in a group of college students in the year 2008. In the beginning, the company was not named Brimbus, but it was just a group of likeminded people bonded with ideologies, which brought out a similar outcome.

The team’s idea was to not work under any boss once graduated. All the members wanted to do what they are good at. All the members had a unique skill set and were able to sync together whenever there was a project on the table.

Since the inception the team had only one goal, to become a successful bootstrapped agency in the world of design. So far, the journey was filled with excitement, experiments, and creativity.

Creative Chiefs Brimbus is headed by three key personals, Mr. Ashish Mathur, an animation artist by profession, selftaught marketing expert. He started as an animation artist, but he turned into a notorious marketing and NBD expert for the company. Clients love him.

Mr Rahul Kumar, the curly-haired creative director of the company, who is a born designer turned into a brand strategy specialist. He has guided many Indian and international brands to achieve their dream brand identity and still doing the same with an open heart.

Mr Srikanth Vuttaradi, a simple looking creative head and a geeky 3D artist. He has a mathematic-o-phobia.

Basically, he hates mathematics (theory) but loves to calculate it in his work with technical 3D Maths. Since inception he has shapeshifted into many roles helping in projects, which has broadened his area of expertise from 3D to design.

Out of the Box Thinking “In the year 2008, an idea was planted or embedded in all students, you should be an engineer and you should have a good job, you should work hard, and all the other typical sayings. Nobody explained, why only an engineer, why not a space scientist or a musician or an artist, why to have a good job, why not a Self-owned business, and why work hard, why not work smart! We were of this mindset WHY NOT. We wanted to start our studio and wanted to earn on our own. But it was not as easy as we thought. The roads were rough,” says the team of Brimbus.

Different Approach towards Designs The team thinks that technology is a luxury that everyone should experience. The company has always combined

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traditional design methods with innovative technologies to bring out something unique to give its clients a bespoke result.

There are many ways to design a logo, but the team makes sure that the logo, which they make is compatible with digital and print media both and have a long life in this competitive world. A logo will fade away if it only uses traditional thinking. It should add some freshness to it as much as possible.

Similarly, a project needs a technological approach to give it a more challenging outlook.

Challenges in Bootstrapping There were many challenges in the way while establishing the company. Lack of knowledge in clients about branding, the importance of good brand design, and unskilled competition were the major ones.

The company had to cross all these challenges to reach where it is right now. People need to understand that designs are not free, skill is not free. A lot of potential clients were attacked by false people with false knowledge about designing is done in minutes. The false play included that logo design is made in a day, corporate videos are finished within a day, websites are made in a day or two without any content, etc, these issues are still lurking in the Indian market and many businesses.

The company took it as its duty to educate the clients about the design research and process. The company followed this problem and made the clients familiar with the design world. The team of Brimbus loves it when a client understands its brand through a design perspective.

Shining in the Pandemic The company was not at all affected by the pandemic. The pandemic proved to be positive for it. Talking about business, branding, and website is a major part of the business and the company was overloaded with projects.

After the pandemic every business wanted to go online and have its presence.

Pandemic taught the world that all can do good business even from a room within comfort boundries and safe zone.

Big Aspirations The future plans of Brimbus is to spread the reach to every major city in India and Abroad expanding its team in the coming few years, becoming one of the best bespoke branding agencies of all time.

“Follow your dreams, work hard to achieve it and at the same time enjoy your life and present. This time will never come back,” says the team.

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How

Impacts Consumer Retention?

B

rands and organizations are becoming increasingly conscious that their packaging has a purpose other than utility; it is also a smart and powerful marketing tool for those who know how to use it.

Packaging boxes are much more important in online/eCommerce firms, as every purchase must be sent in them. Product packaging has a significant influence on sales. The marketplace is competitive, and there are advantages for firms whose packaging catches the attention of customers. It also protects items while they are in transportation, in stores, and being utilized by customers.

With so much at stake, businesses would be prudent to consider how their product packaging would influence their customers and place a high value on it.

Let us jot down few of the important things that helps businesses retain customers through packaging.

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Packaging Insights

www.insightssuccess.in | 29

Ÿ

Packaging Draws Attention

Brands frequently sell more items as a result of the packaging they employ. For example, it is reasonable to expect that face wash and toothpaste will clean a person’s face and teeth, respectively. However, when people are standing at a store in front of several different brands, trying to decide which one to buy, the first thing they notice is the product packaging.

Packaging that catches their attention and emphasizes the worth of the product frequently generates greater sales due to the amount of attention it receives. Ÿ

Packaging Protects Product

Companies invest significant effort and money in research and development for the items they sell. Some companies also invest significant money in marketing to discover the most effective strategies to sell their items to their most probable buyers.

Some, on the other hand, would profit significantly from investing more on the packaging they employ to preserve their items because damage happens during shipment, in shops, and during routine customer usage. This leads in lost income as well as dissatisfied consumers. Ÿ

Packaging Reflects Quality

The quality of a product’s packaging typically reflects its integrity, quality, and validity. An easy approach to illustrate this is to ask someone to think of a high-quality product that they might buy in a retail store. What effect would it have on their trust in purchasing it if it was sold in a simple paper bag, especially if they had never used it before? They would most likely doubt its honesty, quality, and authenticity, and then pick an alternative about which they could readily learn more.

However, when product packaging is beautiful, of high quality, and communicates an enticing, convincing value proposition to prospective customers, the product it represents often sells more frequently.

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Ÿ

Packaging Informs Prospective Buyers

Consumers usually appreciate firms that include statements on product packaging informing them of facts and other important information about items they are considering purchasing. Precise, trustworthy information is beneficial, and consumers who are aware of what they are purchasing are more confidenct in their decisions.

Many customers like to buy items that look nice when they are exhibited in their homes. This is especially true if the product will be on display for a lengthy period of time.

Many customers prefer to spend their money on items from firms that they think share their views and values.

Consumers will occasionally spend a little extra money to acquire items from firms that display attractive aesthetics and favorable values on product packaging. Ÿ

Packaging helps Exceed Customer’s Expectation

By adding an unexpected extra effort when it comes to packaging, you grasp the customers attention, which is great as a first impression. And while selling, the first impression is equally important as the last impression.

Besides, the product packaging offering represents your brand’s ability to deliver a value experience. This entails that your customers will not essentially return as your product was good, but because the packaging sells the message that you can always deliver enticing value.

By surpassing your customers’ expectations, you can easily set yourself beyond your competitors in the mind of your clients.

-Sayali Sangewar

The Custodian of Ayurveda

W

ith the advent of the Covid-19 pandemic and the subsequent lockdowns imposed by governments throughout the world to halt its spread, the world around us altered, leaving markets and economies in disarray.

During the lockdown, the digital platforms were the main playground for most companies. Digital platforms proved to be an asset because of the different offerings like social media, unique graphics, content, and lot more.

With customers remaining at home and consuming more digital media during the lockdown, Dabur boosted its focus on digital and social media with relevant information about Coronavirus, lockdowns, and germ prevention.

The lockdown altered not just how everyone lived, but also how consumers watched media. Dabur changed its media mix by eliminating advertisements in newspapers and general entertainment channels and moving its focus to news channels, which were receiving a lot of attention.

It boosted its emphasis on television marquee events like Prime Minister Narendra Modi's address to the nation and ‘Mann Ki Baat’ programmes.

Dabur, known as the Custodian of

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Ayurveda, combines age-old traditional wisdom with modern-day science to create goods for people of all ages and geographies.

Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail, Dabur Honitus, Dabur Amla, Dabur Red Paste, Réal, and Vatika.

Dynamic Developments Dabur, founded in 1884 by the Burman family, began operations as an Ayurvedic medicinal firm. Dabur India Ltd, has grown from modest origins in the backstreets of Kolkata to become one of the largest Indian-owned consumer products firms in the world, with the world's largest herbal and natural product range. Dabur has also effectively transitioned from a familyrun firm to a professionally managed enterprise.

Redefining Leadership Mr. Mohit Malhotra is the Chief Executive Officer of Dabur India Limited., a $1.2 billion firm that is one of India's leading consumer goods manufacturers and finest Ayurvedic companies. Under his guidance, Dabur has established a global presence and developed as a multinational consumer products manufacturer with a presence in over 120 countries.

What distinguishes Dabur is its capacity to innovate and create new benchmarks in corporate governance and innovation. Dabur India Limited is India's fourth largest FMCG company, with revenues over Rs. 9,500 crore and a market value above Rs.100,000 crores. Dabur is currently India's most trusted name and the world's biggest Ayurvedic and natural health care company, with a portfolio of over 250 herbal/Ayurvedic products, built on a heritage of quality and experience spanning over 137 years.

Dabur's FMCG portfolio now comprises nine Power brands: Dabur

Mr. Malhotra has a management degree from Pune University and an executive master's degree in international business from the Indian Institute of Foreign Trade in New Delhi. He started Dabur as a management trainee in 1994 and has held significant positions in marketing and sales, in addition to being the CEO of Dabur International, located in Dubai, before becoming the CEO-India Business and then the CEO of the company in April 2019.

Mohit Malhotra, a hands-on business leader, has been pushing the mainstreaming of Ayurveda by presenting age-old traditional Ayurveda medications in modern-day formats to

The 30 Most Admired Companies in 2021 appeal to millennial and centennial customers. Dabur has implemented several initiatives as part of its project, including: Chyawanprash, which is now available in fruit-flavored and sugar-free varieties, Honitus Hot Sip: An Ayurvedic Kaadha in ready-to-mix powder form, is now available, PudinHara Fizz digestives are now available, Chyawanprash is now being launched in a tablet form. This program has been one of Dabur's most powerful development drivers in recent years, helping to bring Ayurveda to every family.

Mohit has spent most of his career outside of India, in a completely different setting. Covid, a black swan occurrence, created an inflection point in the company, bringing about adjustments and transformation. Covid, in reality, worked as a change agent.

The firm has become considerably more flexible, swift on its feet, and fast in its execution than it was previously.

Dabur has increased its risk-taking capacity under his leadership, transitioning from a scared to a fearless mentality.

Mr. Mohit Malhotra CEO

Countless Offerings Dabur is present in major consumer product categories such as Hair Care, Oral Care, Health Care, Skin Care, Home Care, and Foods. The firm has a large distribution network that covers over 6.7 million retail outlets and has a strong presence in both urban and rural areas.

Dabur's goods are also well-known in international markets, with items accessible in over 100 countries worldwide. Its trademarks are wellknown throughout the Middle East, Africa, SAARC nations, the United States, Europe, and Russia. Dabur's

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international revenues account for 27% of overall revenue.

Employee Safety and Well-Being With the advent of COVID, Dabur gave its staff quick access to its line of immunity-boosting medications via dedicated counters put up in workplaces. The biometric attendance system was suspended at all sites, and all domestic and international travel cancelled.

It reinforced safe behavior throughout its sites by restricting the number of gatherings/meetings and preventing external visits to the premises, in addition to requesting staff to avoid inperson meetings and encouraging video conferencing.

Infrared non-contact temperature sensors were supplied to security staff at all Dabur offices to screen the workers and guests accessing the property. Elevator buttons, door handles, handrails, bathroom faucets, and other high-contact locations were sanitized on a regular basis.

The company’s employees were provided help with hospitalization and mediclaim in the event of a Covidrelated emergency. As the number of Covid cases in the country increased, Dabur became the first company to announce Work from Home for all office-based workers beginning March 15, 2020.

Dabur created work from home guidelines to provide easy advice on how to be extremely effective when working from home. It established a regular communication channel with all workers, via which top management communicated regularly, telling them about different health and safety

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updates, Dabur advancements, and the company's attempts to address the Covid-related problem.

The company’s managers were urged to get in touch with the staff regularly, not just for business purposes, but also to inquire about their health and wellbeing. Employees were also given computer gear and IT assistance to guarantee that business could continue as usual even during the shutdown.

With the appearance of the second, more severe wave of the Covid pandemic, the business reiterated its commitment to the safety and wellbeing of all Dabur family members.

In the unfortunate event of any of its employees succumbing to COVID, Dabur decided to support their family with continued monthly salary for one year, in addition to the Company's term insurance cover. While the firm recognizes that this cannot compensate for the loss, it believes that this modest effort will help the family get through this difficult time.

It has also launched various measures to preserve its employees' health and well-being. Some of these are as follows: The company procured oxygen cylinders and Covid-relevant allopathic and homeopathic medications, which were made accessible to its workers for personal or family members’ use in the event that they were unable to arrange the same. The company made sure that the procured oxygen concentrators (both 5-ltr and 10-ltr) must be given to members of the Dabur family immediately in the event of an emergency.

The company has also set up oxygen generating units with cylinder filling capacity. Its guest cottages were converted into Covid isolation units, complete with oxygen concentrators and cylinders, nurse personnel, ICU supplies, and medicine.

Dabur signed a contract with ambulance providers to ensure that its employees and their families have access to an ambulance in the event of an emergency. It established specific isolation facilities near its production plants to assist not just its personnel but also members of the neighborhood.

Dabur introduced split shift, which is operational at its production plants, providing essential operators alternate days off. The company continued to operate a dedicated Covid helpline with the assistance of healthcare at home (HCAH) to provide qualified medical experts, doctor consultations, RT-PCR testing and sample collection, home isolation programmes, and immunisation support to its workers, and their immediate family members.

Dabur partnered with local hospitals in locations around the country to ensure that its employees and their families had access to physical medical care.

Vaccination drives were organised for the company’s workers and their families over the age of 45. With the immunisation programme being extended to all adults, it collaborated with hospitals to make the vaccination procedure easier for all of its employees and their families. In addition to covering the vaccine costs, it provided its employees with the Covid vaccination special leave.

Dabur implemented a separate insurance system for its 3,200 frontline

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workers who are not on Dabur's payroll. It also offered Rs one lakh in mediclaim coverage to 650 C&FA workers.

Believe in your ideas, have faith in your work and build a team of likeminded people who believe in your dream A Corporate Giant’s Tale Dr. S. K. Burman, a physician in Bengal, launched the Dabur tale with a tiny yet imaginative endeavour. He aimed to serve regular people in remote communities with excellent and cheap treatment. Dr. Burman began the work of creating natural remedies for the deadly illnesses of the day, such as cholera, malaria, and plague, with missionary enthusiasm and fervour.

Soon, word of his medications spread, and he became renowned as the dependable Daktar or Doctor, who devised successful treatments. That is how his company, Dabur, acquired its name - taken from Daktar Burman’s Devanagri version.

Dr. Burman founded Dabur in 1884 to manufacture and distribute Ayurvedic medicines. Reaching out to a large group of people who did not have access to adequate care. Dr. S. K. Burman’s dedication and tireless work culminated in the company’s transformation from beginning as a pharmaceutical producer in a modest Calcutta (now Kolkata) bungalow, to a household name that immediately invokes confidence and trustworthiness.

In preparation for a new system in which the family's direct engagement is limited, the Burmans established a family council, which serves as a liaison between the family and Dabur's board of directors and management.

The engagement of family members has undergone a qualitative shift, with new members encouraged to establish their own companies. These suggested enterprises are then offered to the family council for approval, as well as funding a competent management team capable of launching Dabur onto a higher development path. As a result, the Burman family has reduced its direct engagement in day-to-day activities, allowing a group of capable executives to run the firm and guide its destiny.

Brand Building Newspapers were banned from most houses in the early days of the lockdown due to concerns about the spread of Covid-19, and consumers stayed riveted to news channels for the most up-to-date information on the pandemic.

While most entertainment channels saw a decline in viewership, the national broadcaster Doordarshan won favour with viewers when it began to repeat telecasts of classic historical serials from the past, such as Ramayan and Mahabharat, with these programmes topping viewing statistics.

Response to this Changing Landscape Heavy ads were pushed into Doordarshan, particularly on historical serials like Ramayana and Mahabharat, which were attracting a lot of attention.

To top it all off, it redesigned its brand communications to emphasise the immunity building and germ killing characteristics of Dabur products.

Special social messages and films were produced to honour frontline corona warriors such as police officers, health care professionals, sanitation workers, and so on.

Dabur and its numerous health care businesses, as the original custodians of Ayurveda, put together unique educational and public interest films for social media, stressing the benefits of Ayurveda in battling Covid-19, further strengthening Dabur's credentials in the immunity-building field.

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Dabur created customised ‘Slice of Life' films using home movies and recorded within houses using handheld cameras and mobile phones to reach out to millennials on social media during the lockdown.

For example, using its culinary brand homemade, the business collaborated with top celebrity chefs to produce a series of simple dishes that consumers could attempt at home during the lockdown.

During the shutdown, Dabur Amla Hair Oil launched a new digital ad focused on strengthening ties with loved ones. As part of this, the firm requested that customers share their favourite champi (head massage) moment with it.

Dabur has also boosted its exposure and presence on e-commerce chains.

Go-To-Market The lockdown threw the whole sales system into turmoil, with stockists unable to open their stores and the availability of trucks and people for product delivery appearing as major difficulties. In the early days of the lockdown, most retail shops faced stockouts due to panic purchase of everyday items by people.

To address these new problems, Dabur revamped its Go-To-Market strategy and implemented various new measures to assure a continuous supply of its products. These are some examples: The company motivated its stockist network to work from home and accept deliveries first thing in the morning. Its sales team supplemented the personnel of its stockists. Third-party delivery trucks were used to help stockists

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ensuring timely and uninterrupted deliveries to retailers.

Dabur’s over 2,200 sales employees at stockists were provided with health insurance coverage to handle Covid crises. The company launched an incentive programme for delivery guys who report for duty and stockists. It worked extensively with the state and federal governments to get physical and electronic passes for its sales employees.

The company's sales crew even drove their cars to deliver products to retail locations. With the closure of the majority of beauty salons and parlours, it redirected the whole parlour channel volunteers to general trade. It implemented the Suraksha store idea in collaboration with the Ministry of Consumer Affairs in order to embrace kirana stores and turn them into Covid safe shopping zones.

With traditional avenues closed, the company partnered with online delivery services such as Swiggy, Dunzo, and Zomato to guarantee shops received the ongoing supply. Early in the morning, the company made arrangements with newspaper sellers to service merchants. It ensured that Dabur's immunity-boosting goods were available at dairy and kirana stores.

It set up sales kiosks in housing societies, community parks, and fuel pumps around the country to directly reach out to customers with its variety of immunity building goods and juices as part of the ‘Immunity at Your Doorsteps’ campaign.

Dabur utilized technology to increase order booking and sales. It introduced a mobile app for ordering from

retailers. In addition to beginning orders via tele-calling, the company has offered order booking via WhatsApp and its contact centre.

Streamlining Supply Chain In accordance with the government's instruction, Dabur halted production at its manufacturing plants in March 2020, with the exception of necessary items such as Ayurvedic medicines, chyawanprash, hand sanitisers, hand wash, and so on. Dabur requested and got permits to run its manufacturing plants for the production of a variety of vital goods like hand sanitizers, hand wash, disinfectants, ayurvedic medications, juices, coconut water, honey, and so on within 7-10 days.

However, the reverse movement of labour to its various hometowns hampered the availability of trained staff at the units, preventing operations from being scaled up. In addition, the lack of truck drivers impeded the seamless flow of raw materials, packing materials, and completed goods.

Dabur went out to local residents in the areas surrounding its production facilities and even obtained authorization from state officials to employ and transport individuals from as far away as Jharkhand to its manufacturing facilities in Jammu, Uttarakhand, and Baddi to bridge the gap. Several precautions were taken as it began operations to guarantee the smooth running of its units and the safety of its employees.

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Why

is Important in this

B

randing is the very first step in the marketing funnel. It creates a foundation for businesses to acquire more customers, generate revenue, and build brand affinity. Branding diversifies the marketing options. It makes people more aware about the brand by targeting the relevant audiences.

Branding is the most crucial part of the entire marketing sphere, but the art of creating brand awareness has been changed to a great extent. It has totally moved towards the digital world. This is because, people spend majority of their time in interacting with internet and digital media devices including mobile phones, desktops, televisions, and laptops. This is the major change that has taken place in the world since the advent of internet and explosion of technology.

In earlier days, the businesses used to attach the advertisements in newspapers or invested in billboard advertising. But they were not able to track their sales coming through newspapers and billboards as they did not know, how many people read their advertisements. So, it became difficult for them to reach the potential customers due to lack of communication.

This problem has been resolved now, with the help of digital advancements. For creating brand awareness, the

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Branding Essentials different digital platforms like websites, apps, and social media, etc., have enhanced the task of tracking leads for businesses. Now, it is easy for businesses to analyse how they are performing, keep a track of customers, and reach the targeted audience with ease.

There are abundant benefits of having a digital approach in branding. Listed below are just a few benefits, but they are enough to understand why brand awareness is important in the digital era.

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Digital is Flexible

Acquire Audience Data

Adapting digital approach makes a business more flexible.

There is a flexibility to analyse the customer’s data from anywhere at any time. In earlier days, the digital marketers did not have to think about how the websites look or responds on smartphones as there was barely any search query coming from mobile devices.

The digital approach for branding can be used to collect the valuable data of the consumers and potential buyers. It can further be used to offer personalized recommendations to the customers.

Now, as majority of people search from their smartphones, these marketers had to incorporate the changes in their websites. They had to change the designs and develop the websites, which can respond on a mobile device. Your websites define how you value the customer’s time. Your website represents your business. When any business approaches branding through digital means, it gets adaptable to the ever-changing environment and becomes flexible for new technological advancements.

According to a survey conducted by Accenture, 91% of the consumers like to buy from the brand, which offers them personalized recommendations. A survey from Segment states that 49% of the consumers make spontaneous purchases after getting a personalized recommendation.

Stand Out from the Competitors In the current competitive world, businesses are competing at a higher rate across the globe. So, finding your own way to reach customers is essential. Branding can help in this cutting-edge competition to stand out from the competitors.

Improve Brand Perception The brand awareness campaigns through social media, website, or any other digital means, not only creates an awareness amongst people about the brand but also changes their perception towards it.

The brands can take feedbacks through comments or feedback forms from customers to know ‘how they think of the brand’. These awareness campaigns are more likely to be successful as the customers know that their feedbacks are valued by the brands. This contributes to build customer loyalty and change their perception towards the brand.

Scale in New Places The brands can use brand awareness campaigns to reach the new potential customers through their content, which can be a video, podcast, pictorial, or anything. This helps the businesses reach their goals and generate new leads.

Social media can be the best resource to create a campaign for new lead generation. The businesses can increase their social media outreach through SEO and search advertising.

The social media posts can be used to promote the products and content to the target audience.

For example, Facebook and Instagram offers the businesses to go for paid promotions.

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It makes clear for the customers to understand where the product belongs from. It also helps in retaining the customer’s attention as they learn more about the business and understands why they should buy from this brand.

The businesses, which organises branding campaigns across different digital platforms are more likely to get loyal customers. This is because, when a consumer read about any business repeatedly, they start trusting the brand. They are guaranteed that the brand has an online presence and is available on different platforms to serve them the best.

In a world, where people spend most of their time on digital platforms, the brands must start adopting the digital approach for managing and building the modern individualities. This step is essential to remain relevant and visible to the people.

- Devyani Sharma

HENRY HARVIN EDUCATION

SERVING EDTECH AT ITS BEST

Henry Harvin® conducts online and classroom courses globally in more than 75 countries. Its vision is to reshape the growth of individuals and organizations globally by delivering excellent training and services through

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benchmarked content, resources, and state-of-the-art technology.

Excellent EdTech Facilities Henry Harvin® has a product portfolio of 150+ courses spread across different academies namely Analytics, Blockchain, Finance, Law, Management, Digital Marketing, Sales, TEFL, Teen, Cyber Security, Writing, and more.

Services include Training, Project Support, Internship Support, Certification, Placement Support, ELearning, Bootcamps, Hackathons, Membership Program, and Consulting.

Its mission is to continuously innovate in products, processes, people, and markets and build the highest levels of operational efficiencies to maximize customer value.

Keep your eyes open and seize the opportunity

“

“

C

hallenges are a part of a business and so are changes.

EdTech companies in India are still in their nascent stage. There is always a resistance to change, the world is going through that transitional phase where the online mode of education is more of a compulsion than a preferred choice. The academicians need to truly embrace the change and be a part of this change for the EdTech space to be successful. Whether it is facing the challenges or welcoming the change, Henry Harvin® is one of the initial players in the EdTech space, which was founded in the year 2013.

The 30 Most Admired companies in 2021

Admirable Leader Kounal Gupta is the CEO of Henry Harvin Education. Born and brought up in New Delhi, he was a school topper in DPS Vasant Kunj with distinction in economics. Later he went on to do his industrial engineering from Delhi college of engineering and management graduating from Narsee Monjee. He has certifications in Lean Six Sigma Black Belt, Digital Marketing, and Supply Chain, and Kounal is also a prominent BNI member. He realized at the early age of 17, that entrepreneurship was his calling and today at 26, he already has 10 -years of rich experience under his belt.

CEO

Entrepreneurial Experience: He started his entrepreneurial journey immediately after his 12th.

He started travelling extensively in India, China, and Sri Lanka and ventured into businesses in industries such as Electronics, FMCG, and Construction before finally getting into the Education industry in 2013.

Professional Experience: Kounal has executed key assignments with Grant Thornton, HUL, Alstone Lanka, and Dalmia Cements.

Research Experience: Author to six research publications on management subjects. His six-sigma paper received the best paper award from IEEE. Writing experience: Kounal is the author of 'The Only Content Writing Handbook You'll Ever Need'a comprehensive guide for budding digital content writers.

Awards and Accolades: Won the Game-Based Learning Company of the Year Award

by BW Business World in 2020 Won the Best Corporate Training Company of the Year Award by the Entrepreneur in 2020

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The company's journey is as per the below timeline.

•

• • • • •

•

•

•

• •

• • •

July 2013 onwards: It started introducing professional training courses to college students.

December 2013: It started B2B college sales/first admission.

July 2014: The company signed with KPMG. February 2015: It started B2C Sales.

September 2015: It was signed with EY. October 2015: The company launched Henry Harvin® owned courses on Agile and Bitcoin (1st EdTech company in India).

May 2016: It ventured into paramedical courses in Northeast Delhi location to make healthcare/paramedical professionals.

September 2016: It is the 1st EdTech company to launch a GST course.

March 2017: It launched Henry Harvin® owned courses on Six Sigma, Analytics, and Digital Content Writing (1st EdTech company in India).

August 2017: It started live online courses.

December 2017: It got featured by news world India prime time 1st mover in Bitcoin course.

February 2018: It started B2B corporate sales.

October 2018: It started US sales.

July 2019: It started self-paced online courses.

Honours • Best Corporate Training Platform Award by The Entrepreneur • Game-Based Learning Platform Award by BW Business World • Recognized for being the 1st GST Course on 1st Page of Sunday Edition by Hindustan Times and Aaj Tak Channel • Holds the laurel of being the best out of 5 fastest-growing Edtech startups in India by Higher Education Digest's survey.

• Awarded Best Company of the Year 2021 by Prime Insights • In September 2020 Henry Harvin's founder Kounal Gupta was awarded the 40 under 40 Award by Business World • In December 2020 it won GameBased Learning Company of the Year Award by Jury Member AICTE Chairman Dr.Anil Sahasrabudhe Leveraging EdTech World After Kounal's 12th he had opted for industrial engineering with a lot of hopes but, in India, it was treated just the same as mechanical engineering and that frustrated him to the core. It was during that time that he decided that he wanted to do something different in my life, and to be specific, make some difference in his life.

That led him to channelise his zeal towards self-discovery and he realised that entrepreneurship was his passion.

He invested all the time and energy towards building a business he believed in, which was developing an EdTech company that would help in making the youth of India employable.

Challenges on the Way When Kounal left the field of Engineering to enter the world of business, he knew that things were not going to be easy. He started early and

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started from scratch, without any Godfather. He tied up with KPMG and EY who were two of the biggest consulting rivals. He launched the Bitcoin course much before Cryptocurrency became a known terminology in India.

He launched the GST course, 9 months before GST laws were rolled out in the country, conceptualised, and executed the teen MBA course when no one had heard of such a course.

He intialised the first EdTech company to provide a digital content writing course. He has faced all the managerial and financial challenges that startups go through, but with his first-mover approach, he has taken advantage of all the opportunities that have come his way.

The Success Saga The company took stock of the situation when the early waves of the pandemic started hitting India. The entire staff went on a work from home mode even before it became a norm, and it did not lose even one business day in the transition. The processes were formed, and all the staff were given the required training.

As they say, every crisis is an opportunity, the company marketed our online courses on all possible forums and by the time the world switched to an online mode of education, Henry Harvin's batches were full. When companies were laying off staff, the company was hiring executives, digital marketing experts, writers, trainers, and interns. It also launched many new professional short-term courses.

Today Henry Harvin® has a customer base of over 3,00,000+ students across 97 countries globally. "I can proudly say that the growth of Henry Harvin®

has been unprecedented in the past 18 month," says Kounal.

Check this video: https://youtu.be/EIAMb3Hjfsc Inspiring Words "India is a powerhouse of talent, no wonder companies in developed countries value Indian minds as we are tough, innovative, and rooted. There is no dearth of talent, all we need is a proper direction," says Kounal.

"My advice to all the young entrepreneurs out there is that do not start a startup just for the kicks, in fact, kickstart your startup when you have a solid plan. And remember, the most important thing is 'your team'. It is very important that the people you are working with share your vision. Also,

take note of the fact that entrepreneurship is a lifestyle, you do not stop being an entrepreneur at 6 pm.

So do not wear yourself out, work at a pace that you can enjoy and continue for many years to come. Take time out for your hobbies, health, and family. It is very important.

Impending Ambitions Kounal envisions Henry Harvin to be the World's No.1 EdTech company in the upskilling/reskilling segment. His dream is to increase the professionally qualified and employed workforce in India.

"We are yet to reach the optimum level of UI and UX, which makes it hard for the end-users to understand the system.

We need to make our products and solutions more affordable for

educational institutions to incorporate technology into their curriculum," says Kounal.

Another major challenge is protecting the integrity of student data. Here comes the role of cybersecurity and analytics to assure institutions and individuals that their data is safe.

The Edtech industry in India would be worth more than $30 billion in the next ten years with around 3500 companies already in this genre. It has attracted private equity investments of more than 4 billion in only the last four years. The market is huge and still not fully tapped and Kounal sees major players entering this business in recent years.

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Pro Consulting Solutions

Enhancing Operational Performances while Ensuring Sustainability

E

ven though some workplaces are opening, and businesses have picked up their pace, there is still uncertainty in the market. The second wave of Covid-19 has undoubtedly left a deep scar and with rumors of the third wave being equally capable (if not more) of causing similar damage, businesses are cautious.

Expansions are on hold, while consolidations, automation and use of AIs/technology enabled business facilitators has gained momentum.

Having said the above, it is equally heartening to see that the growing competition has also led to the evolution of multi-skilled resources, innovation in ways of how organizations market themselves, package their products and its pricing.

“We are hopeful that given the tenacity of the vaccination drives in India and the way the medical infrastructure is being ramped up, the country will be better prepared for the third wave,” says Dr. Vivek Das, Founder and Principal of Pro Consulting Solutions.

It will boost the confidence and momentum of business activities and encourage the citizens to carry on.

With this confidence, he shares some valuable information about the dynamics of his company in an exclusive interview with Insights

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Success. Here are the highlights of the interview: Describe your company in detail.

Pro-Consulting Solutions is a management consulting organisation focusing on providing realistic and executable solutions for growth. We work with our clients to help them achieve their business objectives through improvements and assist them in enhancing their performance while ensuring sustainability.

We specialize and assist professional firms and companies with: • • •

People Strategy and Talent Sourcing requirements Enhancing Presence, visibility and ensuring effective outreach Analyse and assist in improving people and business Performance

Pro-Consulting Solutions in its first year of operation was recognized as ‘India's Top 10 Emerging Consultancy Start-Ups 2021’ followed by a National Award for being the ‘Best Consulting Company of the Year 2021’ at the Time2Leap National Awards-MSME Edition for its outstanding accomplishments in the field of Business and Law Firm Management Consulting. Additionally, Pro-Consulting has been adjudged as

the “Company of the Year 2021” by the coveted "The CEO Story" magazine while the Founder has also been awarded the ‘Young Entrepreneur Award 2021’ by the Indian Achiever Forum recently.

Walk us through your professional journey.

Pro-Consulting Solutions is founded by Dr. Vivek Das. As Founder and Principal of the organization, he has more than 16 years of extensive experience in business consulting and law firm management, and Talent sourcing and management.

He specializes in Strategic Communications and Client Outreach, and works closely with the senior leadership, partners, and practice groups of leading Indian law firms, assisting them on areas pertaining to branding and market visibility, internal communications, business development and network management, talent management and strategic growth.

He has serviced some of the best brands in the Legal, Software, Telecommunication, Hospitality, Healthcare and Retail businesses among others. Besides, the above he has also assisted firms with their team

The 30 Most Admired Companies in 2021.

We yearn to be the most trusted and respected consulting organization in India, catering to a global clientele while continue to make a difference by professionalizing legal and other professional set-ups and helping them achieve their business objectives

building and hiring strategies, and manpower requirements.

What made you venture into the business world?

Prior to setting up Pro-Consulting Solutions, the core team of ProConsulting had worked with leading consulting and top law firms as part of their core squad. Pro-consulting have worked in the Consulting field for the last 16 years, it was a natural progression for us.

Dr. Vivek Das Founder and Principal

Besides, as the industry was growing and firms were looking for assistance to professionalize their set-ups, we found a perfect opportunity to kickstart our venture. We feel extremely lucky to have received such great support and patronage from our clients, team, peers, and our well-wishers who have backed us during this period and thus, contributed to our success so far.

What kind of offerings do you provide to your clients?

We assist professional firms and companies with: Talent Acquisition: Manpower Strategy, Talent Sourcing and Hiring Law Practice Management: including performance analysis, growth strategy,

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compensation benchmarking, appraisals and drafting and implementing HR /IT/operational policies Visibility and Brand Awareness: developing an outreach strategy, creation of brand identity elements, building web presence, media placements, networking and industry relations management, content marketing, social media optimization and Online-offline event support Practice Development: Strategy and plan for expanding practices and to other sectors or jurisdictions including building relations with global firms, database creation, prospect identification and engagement, effort mapping and analysis Growth Strategy and Business Performance: Advisory and implementation of tailor-made campaigns What kind of challenges have you faced while entering the business world?

The business and the key stakeholders were thankfully known to us. However, the inherent challenges (that holds true for any business) – skilled employees, clients, good vendors, working capital was always there and had to be tackled.

Starting during the pandemic just multiplied our difficulties. Since Consulting requires investment into human resources, ensuring an access to data and developing a technology backed structure for data crunching and research, dependence on high client interaction and secured technology to keep data safe, it presented a new set of challenges for us during the pandemic as everything had to be organized very remotely.

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Setting up an appropriate IT Infrastructure, approaching clients and convincing them for more e-interactions were a very learning experience for us. Since all of these required finances, it did delay a few things for us owing to lack of steady cash-flows. At the same time, it also encouraged us to think out-of-the-box and evolve our products to suit the requirements of our clients.

How much your company/business was affected in these pandemic times and what were the steps taken by you to curb the damages all the while helping your clients and maintaining the safety of your employees?

As stated above, with the Covid situation being under way, we had to innovate and invest to ensure a good IT Infrastructure for remote accessibility and seamless communication; although, adjusting to the virtual mode of working was a big challenge initially.

As the nature of consulting requires a lot of personal interaction, attention, deliberation, and discussion; the otherwise shorter physical meetings were getting replaced with longer virtual calls, thereby, leading to higher engagement and longer working hours.

Though the higher client engagement was heartening, the delayed cash flows coupled with mounting fixed costs kept testing.

During lockdowns, we all were working from home and all office work, data, client and team interactions were held on virtual modes. We further encouraged our employees to take vaccinations.

However, as the lockdown norms were eased, and business activities slowly

started, things are now shaping up albeit slowly. Our office operations have resumed following all safety protocols and the client physical meetings have begun too.

What would you like to advise the young generation of entrepreneurs?

Our advice to the budding entrepreneurs is to – first introspect and be sure of what they want to do, and then keep calm and be focused. In the Consulting industry - experience and reputation matters, which takes years of perseverance. Hence, not meant for people looking to achieve quick success. Education, professional affiliations, and relationships in the industry count, and therefore, one needs to have a thought through strategy and be prepared to invest time in order to be a successful consultant.

One more thing: reading and being aware is very important.

Where do you envision your company/business to be in the long run and what are your future goals?

How do you plan to embrace the changes happening in your industry?

Lockdowns have helped us evolve as human beings and as an organization.

Understanding the value of technology and its implications, we have blended it into our solutions and have successfully rolled out IT-enabled solutions for our clients. Having acquainted with virtual modes of operation, we have become more flexible and prepared for challenging situations.

Our vision is to be the most trusted professional organisation; inspiring innovation and enhancing performance while promoting healthy work culture through our values, ethics, and integrity.