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THE MOST POPULAR
YouTube CHANNELS TO WATCH
The True
Entertainer
VOL 05 | ISSUE 06 | 2021
Editor’s Note T
THE INTERNET’S OWN JUGGERNAUT!
here is a place where creators, innovators, thinkers, and entertainers can go and share their creations, knowledge, expertise, and life experiences for the whole world to see. At this place, people with talent and skills do not need someone else to buy into their talents in order to reach a wider audience. Welcome to the world of YouTube – one of the most powerful tools for content creation on this planet. When YouTube launched 15 years ago, it revolutionised the way people could share content online. The world was entering a phase where many of us had cameras in our cell phones. The introduction of YouTube made posting and sharing audio-visual content easy and inexpensive as compared to any other platform available at the time. And thus began the online video revolution. It was all quite serendipitous, and the whole world is still reaping the benefits of it. In October 2006, Google bought YouTube from its founders – Jawed Karim, Chad Hurley, and Steve Chen – for $1.65 billion. That amount may sound quaint now, but it was an eye-popping sum to spend for a start-up that was just a year and a half old at the time. Critics and detractors of this move by the internet search leader called it ‘crazy’, saying that Google overpaid. And there was fair reason for such criticisms; YouTube wasn’t worth anywhere near that price tag at the time of the acquisition. But less than a decade later, many started praising that move, dubbing it ‘the best tech deal ever made!’
Aditya Umale adityaumale@insightssuccess.com
In 2007, YouTube introduced the ‘Partner Program’, allowing users to monetise their channels. It was one of the few places, especially at that time, where you could actually earn money by creating something in the digital space without needing to setup an entire business and things like advertising or sales department. This gave content creators an incredible power, the likes of which they had never seen before. For creators, by far the most visible, powerful platform for video monetisation is YouTube. Today, YouTube is big, humungous even. Over 500 hours of video is uploaded every minute and over one billion hours are watched every day. YouTube is also the second largest search engine in the world. Two billion users visit YouTube every month. Bigger than Netflix, bigger than Amazon Prime Video, bigger than Hulu, bigger than Disney+. Videos uploaded on this platform can get millions of views within 10 minutes. YouTube is a juggernaut! Need to fry an egg? Need to know how to change a tyre? Need to learn how to operate a speed boat? Need to know how to do math? For all these questions and more, you go to YouTube. Even if you want to know how to create a good YouTube channel, you go to YouTube. With the prerequisite of an internet connection and a device capable of rendering it, anyone can set up shop on YouTube. Some channels host cat videos, some provide motivational content, some host lectures and talks from credible personalities, some provide a window into the lives and daily escapades of incredible adventurers. The
possibilities of what one can create and host on YouTube are endless. Thankfully, there are also some channels that cater to the entertainment needs that we all crave so dearly. In this fresh edition of Insights Success, ‘The Most Popular YouTube Channels to Watch’, we are honoured to feature some mind-blowing YouTube channels which not only quench our flick-thirst, but also give us thought-provoking content that shines a light on important issues which are worth vivisection; as well as some other channels which facilitate high-end music production whilst giving a stage to hidden talents and providing a platform for underground artists. So, sit back, relax, take a break from your memes, and put your phone on silent. Because it is going to be a good one. Happy reading!
male U a y t i d A
Cover story 08
The True
Entertainer CON T E N T S
20
28
MK STUDIO AND MK PRODUCTIONS
PEHCHAN MUSIC Facilitating Underground Artists with an Identity
Reaching the Hearts of People through Cinema
Articles ONLINE WONDER Tips to Run a YouTube Channel Successfully
16
AGE OF AUTODIDACTS YouTube: The Biggest Learning Platform in the World
24
Editor-in-Chief Sumita Sarkar Deputy Editor Abhishaj Sajeev Managing Editor Darshan Parmar
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Assisting Editor Ananda Kamal Das
MAY, 2021
Contributing Writer Ashish, Aditya
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THE MOST POPULAR
YouTube CHANNELS TO WATCH
Company Name
Management
Brief
B4U Television Network
NA
B4U is a television network focused on Bollywood based entertainment.
Machindra Kisan Dhumal Founder
Mk Studio is a well equipped studio with modern gazettes.
Pehchan Music
Rahul Singhal Founder
Pehchan Music was created in 2016 with an aim to promote underground artists and give them an identity they deserve.
The Quint
Ritu Kapoor CEO and Founder
The Quint is an English and Hindi language Indian general news and opinion website founded by Raghav Bahl and Ritu Kapur after their exit from Network18.
Viacom18 Media Pvt Ltd
Sudhanshu Vats CEO and Founder
Viacom 18 Media Pvt. Limited is an Indian joint venture operation between TV18 and ViacomCBS based in Mumbai.
MK Studio and MK Productions
The True
Enterta
C O V E R S T O R Y OUR CHANNELS PROVIDE CONTENT THAT IS RELATABLE TO EVERY STRATA OF SOCIETY THEREBY PROVIDING ENTERTAINMENT TO ALL.
“
ainer
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T
im Berner's Lee graced the world with the world wide web (www) and till this day we have not seen the complete stretch of what all we can achieve with it. The common internet brought us numerous opportunities; it revolutionized the way people interact with one another and allowed us to access information which previously had been very tough to get our hands on. But perhaps the best gift of all that this invention has presented, many would agree, is YouTube. YouTube is a platform on which content creators and media houses can upload their work for the whole world to see. With the prerequisite of an internet connection and a device capable of rendering it, anyone can set up shop on YouTube. Some channels host cat videos, some provide motivational content, some host lectures and talks from credible personalities, some provide a window into the lives and daily escapades of incredible adventurers. The possibilities of what one can create and host on YouTube are endless. Many channels cater to the entertainment needs that we all crave so dearly. One such channel network which has managed to ensnare and infatuate the heart of millions of Bollywood lovers and entertainment addicts is the B4U Network.
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PROVIDING QUALITY ENTERTAINMENT DIGITALLY IN ADDITION TO THEATRICAL AND TELEVISION PLATFORMS, HAS HELPED B4U REACH A LARGE AUDIENCE ACROSS PLATFORMS AND HAS BEEN A REASON FOR THE SUCCESS.
OUR PAGES HAVE WITNESSED GREAT VIEWER RETENTION RATES AND REPEAT AUDIENCES WHO HAVE SHOWN HUGE ADMIRATION AND CONNECT WITH THE CHANNELS.
The B4U network has been labelled as the foremost Asian channel to pioneer Bollywood and Indian entertainment worldwide. Since its inception, B4U has successfully created a brand with a strong momentum, across multiple platforms including TV, cinema, and digital. Today, B4U is a select top brand on Bollywood entertainment, culture, and lifestyle. B4U Movies brings to viewers the very best of Bollywood films, from the latest blockbusters to classic all -time favourites. The channel provides a diverse range of films for Bollywood fans worldwide as well as an unprecedented access to the magic of Bollywood; with star studded interviews, exclusive footage, behind the scenes, and the making of films. B4U’s international distribution has been delivering the hits with popular flicks like Patiala House, Bazaar, Kaabil, Vijay the Master . B4U is among the leading distributors of Bollywood content internationally B4U launched its first YouTube channel - B4U Movies, back in 2016. Since then, the network has only expanded across genres and regions in India and globally, providing fresh content through 16 different channels and amassing billions of views altogether!
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THE MOST POPULAR
YouTube
CHANNELS TO WATCH
The flagship channel creates Bollywood content across the years. The year 2018 saw B4U expand its Bollywood reach with the launch of B4U Multiplex which innovates and builds on the primary channel. This new channel was a big hit among Bollywood lovers too. In 2018, its major foray in regional content on YouTube commenced with the launch of B4U Bhojpuri, which too has received immense love becoming one of the fastest growing channels for B4U. The Idea To provide quality entertainment digitally whilst also providing access to entertainment to a larger audience with the added value through their theatrical and TV platforms – this is the prime mover behind B4U's origin, and also the cause of all its subsequent success. The channels have mainly focused on Bollywood, music, and regional content. The idea is to provide the audience entertainment across genres and regions. The network has expanded and innovated into subgenres and regions to keep providing the audience entertainment that meets all their needs.
COUPLED WITH STRATEGICALLY CURATED CONTENT IN THE NEAR FUTURE, THE NETWORK ALSO EXPECTS TO SEE MORE TIME SPENT PER USER ON THESE CHANNELS.
These days, B4U's regular process includes a thorough content evaluation to determine quality of content that is feasible for the channels – in terms of market fit, previous platform performance, cast, story, and using analytics to determine performance of similar content on digital platforms.
is relevant to every strata of society thereby providing entertainment to all. The pages have witnessed great viewer retention rates and repeat audiences who have shown showed huge admiration and connect with the channels. This market reach of B4U can be observed by the welldeserved awards and achievements they have received over the years, some of which are:
Rising to the Challenge
• B4U Movies – Gold Button (1 million subscribers)
The channels have grown with great speed and within a span of just a few years have become dominant channels in their respective markets. The main challenge is to maintain the same velocity for their growth in the future, which they have been addressing with strategic content curation to ensure they maintain the same growth.
• B4U Mini Theatre – Gold Button (1 million subscribers)
The lockdown left many people stranded at their homes and spend more time with their devices and find comfort in their homes. Therefore, new audiences have joined in the digital entertainment ecosystem as well existing audience have started consuming more content leading to a stark increase in the overall content consumption for the audiences. Noteworthy Awards The B4U channels have meticulously provided content that
Prospects The network executives see a consistent growth and viewership increase coming from their existing channels as the base for the same increases with the addition of new digital viewers. Coupled with strategically curated content in the near future, the network also expects to see more time spent per user on these channels. B4U looks to explore new opportunities to entertain the audience with their own film production and music video contents in the future.
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Online Wonder
16 | May 2021 | www.insightssuccess.in
Tips to Run a
YouTube
Successfully Channel
W
ith the ongoing development of the video blogging culture, it is reasonable that any techsavvy adult would be attracted to create a YouTube channel. After all, it is a fun and involve pastime that has the potential to make you into a popular online personality — with the added bonus of letting you meet new people, get free items from corporations, and, of course, earn a decent living. However, if you want to acquire a consistent growth in followers or at the very least post good material that receives a lot of views and likes, you will need to do more than just contributing on YouTube. YouTube is the web's second largest search engine, trailing only Google. And you are undoubtedly aware that Google owns YouTube.
As social media managers and SEO specialists, we cannot afford to ignore YouTube. The cornerstone of good content is a well-optimized channel. Some of these optimizations are self-evident. Others are frequently neglected. Here are a few pointers to help you starting a successful YouTube Channel in 2021: Find the Best Equipment Having clean audio and clear footage in all of your videos will help you stand out from the crowd of other YouTubers. Purchasing the proper equipment from the start is considered as the first step in establishing a successful YouTube career.
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If you are new to video editing, basic tools like Windows Movie Maker or Apple iMovie will serve you far better. These are far more user-friendly and may be downloaded (for free) if you do not already have them on your computer.
The Best Audio and Video Equipment for Starting a YouTube Channel While using your smartphone to capture videos is absolutely fine, if you want visitors to enjoy your material, it is critical to invest in the proper equipment. The majority of YouTubers utilise DSLRs or mirrorless cameras, as well as additional videography essentials such as tripods, lenses, and studio lighting. A mirrorless or action camera, as well as a decent monopod or portable gimbal stabiliser, are common kit essentials for people who vlog on the move. But keep in mind that a nice vlogging camera is not everything. If you ignore other factors such as audio quality and lighting, your viewers may lose interest in your videos after only a few seconds and will not subscribe to you at all. Purchase a decent microphone that can be mounted on your camera. Simultaneously, keep your recording conditions in mind and make it a habit to verify if your audio is clear enough for your viewers to comprehend. Use a shotgun microphone intended to pick up sound mostly from the front, allowing noise from the sides and behind the mic to be drowned out. Some vloggers even go so far as to invest in multiple microphones for different recording situations—you may need a lavalier mic (small microphones that can be pinned to your shirt) for shooting fitness videos or any other type of video that requires you to be far away from the camera, or a good condenser mic (or any mic that is commonly used for podcasting) to do clear voiceovers. Start with Simple Editing Software Just because you are making movies does not imply you need expensive tools (like Final Cut Pro) to edit them. These software applications will not definitely improve your material, especially if you will be battling with it for the first several weeks.
Define Channel Keywords YouTube is similar to Google. It is based on user-generated signals to identify who and when to show videos to. Defining your channel keywords is one method you can assist YouTube recognise your content and who it should be presented to. Setting Channel Keywords: • Go to YouTube Studio. • Select Settings. • From the menu, toggle to Channel. • Set your keywords. You do not need to include a million keywords here; instead, concentrate on 5 to 10 essential terms that characterise your channel. According to Backlinko's research, you should not utilise more than 50 characters in this section. Channel Description One of the other indications YouTube uses to identify what your material is about and who it should be given to is your channel description. However, it is also utilised to inform your audience about what they may anticipate from your channel in terms of both content and outcomes. This section should be used to identify the subjects you will be addressing, along with keywords that your audience could use to find your material. It is critical to examine the first 100-150 characters of your channel description while creating it. These characters are frequently what you will have to rely on to get the attention of the audience in the search results. Your YouTube channel may not generate millions of views, but it may be the social network that generates organic leads to your business.
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-Ashish Chandgude
MK STUDIO & MK PRODUCTIONS
Reaching the Hearts of People through Cinema
M
arathi cinema has a long and prestigious history due to renowned studios like Prabhat and Rajkamal. MK productions House is based in Pune, Maharashtra, India. With a vision to continue the hard work and create genuine cinema, Shree Ganesh Movie Creation came into existence. Shree Ganesh Movie Creation is a movie and event partner of MK Productions. Shree Ganesh Movie Creation is a film production company, as well as a television and video production company. It operates as an entertainment company that primarily produces Marathi Movies and Serials. MK Production is one of India’s fast growing production houses. MK Production and Shree Ganesh Movie Creation has Produced "Yodhha" Movie successfully. This is founded by Mr. M.K. Dhumal and Vijayrao Chaudhary, a very successful Pune based businessmen. The company has done films, serials and short films as well big events in history and looking forward for huge projects. Mk Productions has an advanced film studio and wishes to touch upon the subject such as Corruption, Feudalism, upliftment of women, Government apathy and hope to bridge the Gap of Rural and Urban life. Mr. Dhumal believes that it is through cinema we could reach the hearts of the people and commercial gains should be by the way.
Having belonged to the rural background Mr. Dhumal has seen and experienced the village, their rituals, and blind faiths in Ghosts, Gods and Goddess. Also being a farmer, he has immense knowledge of farming, Farmers depend on seasonal rains. Mr. Dhumal also wishes to touch upon subjects such as child marriage, suppressive treatment method out to the women in fact.
Machindra Kisan Dhumal believes that cinema is an ideal medium besides entertainment to bring social awareness in the citizen related to their duties and responsibilities.
Mr. Dhumal totally believes and will like to work on the emancipation of women and he wishes that his movies will be women oriented.
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The Most Popular YouTube Channels to Watch A Dynamic Event Partner Shree Ganesh Labour Laws Advisors Pvt. Ltd. aid the industries not only in Pune but also provide cover to their business in other states. Company would like to shoulder responsibility of dealing into PF, ESIC, PT, WCI, LWF, Bonus, ST, Gratuity, Trade Unions (Discussion with Union Leaders) and even obtaining various licenses and the timely renewal (Shop Act, Pollution Control board (MPCB), SSI, Factory License, Labour License, Udyogdhanda, Parawana and various other exemptions), thus providing proper coverage to the employees and the organization itself. Shree Ganesh Labour Laws Advisors Pvt. Ltd. also undertake to obtain PF, ESIC, PT, WC Code No / License for the company and maintenance of related documents relieving employer of this responsibility all together. Shree Ganesh Labour Law Advisors also assist in preparation of the following documents for their clients: • Leave and License Agreement • Agreement with the contractor (Manpower/Job Work). • Partnership Deed • Agreement with the Trade Union.
Colour Line Arts: Colour Line Arts is company, which develops, produces films and short films. It is going to produce, "Sargam" Marathi Movie which will be a big milestone for Marathi film fans. "Sargam" movie is complete and ready to release. Colour Line Arts is founded by Mr. M. K. Dhumal, Mr. Prasad Pusawale and M. K. Kesari. Swaraj Group (Swaraj Enterprises): SWARAJ Group is well known in pune for manpower services in various sectors such as engineering, petrochemical, health care, IT, hospitality, real estate, banking and finance, electrical engineering, civil construction, outsourcing industries and mostly for film industry. This is founded by Mr. Vijayrao Chaudhary with wholehearted association of Mr. M.K. Dhumal.
Shree Ganesh Labour Laws Advisors Pvt. Ltd. has branches located at Warje, Bhosari, Hinjewadi and Hadapsar. We also have an established Legal Cell comprising of team of Lawyers to take care of union matters and such other Legal Proceedings. Mk Studio is a well-equipped studio with modern gazettes. The team at Mk Studio are in a position to provide services on hire to the clients as per requirement. They also undertake complete work, related to production of full-length movies, corporate films and advertisements. Rental Equipment’s of MK Studio: MK Studio has an Arts & Movie Studio, which is installed with latest technology and instuments. MK Studio is offering the Arts, Entertainment, Television, Advertising and industry professionals to hire their studio by hour or day or for period. MK Studio is the fully serviced studio in Pune with equipments for rental like recording, shooting, television commercial, music, video, documentary or an independent film making.
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Mr. M.K. Dhumal Chairman
Age of Autodidacts
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T
he internet never gets bored of watching videos. The advent of the common internet brought about numerous opportunities; though many would argue that the best that has been endowed onto the internet is YouTube – the biggest online video sharing platform in the world. YouTube is huge. Humongous even. YouTube is the world’s second largest search engine and the second most visited site after Google and second to the most popular social media platform. Take the three biggest U.S. television networks and the content they have created altogether in the past 60 years – YouTube surpasses that amount of audio-visual content in a 60day period. The most interesting development about YouTube is that it is not-so-new feat of being the world’s most preferred learning, educational, or reference platform. Today, YouTube is not only the universe of digital entertainment but also proves to be a great environment for learning. A 2019 report showed that searches for ‘howto’ videos are growing year on year.
You Tube
The Biggest Learning Platform in the World 25 | May 2021 | www.insightssuccess.in
A 2018 study conducted by a US analytics firm demonstrated the percent of U.S. adults who use YouTube, who by their own volition say that the site is very important when it comes to: • 51% - Figuring out how to do things they haven’t done before. • 28% - Just passing the time. • 19% - Deciding whether to buy a particular product. • 19% - Understand things happening in the world. We are all aware of how powerful of tool can online education be to incorporate into your ways of gaining skills and attaining knowledge. Humans are biologically hardwired to receive and comprehend information through an audio-visual medium. We were only introduced to reading when and writing when an unknown individual drew some squiggles on clay to represent a goat and an ox in the 4th Millenium BCE in the developing urban centres of Mesopotamia. However, the preference for audio-visual information comes as a result of millions of years of environmental programming born out of a necessity for survival. This factor is immensely highlighted today as more and more people are being drawn to online audio-visual learning to the traditional forms of learning. So, let’s take a look at some of the points as to why YouTube is so massively popular (an obvious understatement) in the online learning community: 1.Easy to Integrate Adding YouTube to your online learning platter is an easy task. With the help of a multitude of authoring tools and learning management systems out there, you can use YouTube videos to introduce a topic, explain an online procedure, motivate learners, or simply expand on the information disseminated in your online course. 2.Can be used to create an e-learning community Everyone has a voice on YouTube. More and more people are using YouTube as a ‘social learning platform’, granting them the opportunity to create a strong online community where anyone can voice their difficulty or opinion, comment, contribute, and share their ideas. 3.Generates and promotes online discussion Online learning videos are particularly good facilitators of analysis, and hence, discussion. After viewing a YouTube video, you can encourage online discussion by asking viewers to add their personal insights, even asking them to
share other YouTube video references to extend the online discussions, as video-aided online discussions increase interest and engagement levels by presenting different perspectives on the same topic. 4.Well-suited for mobile learning Uploading educational content makes it available throughout the YouTube network. This means your learners can access it and view it on the go through their smartphones, tablets, devices. No matter how small the screen is, you can use YouTube not only as a platform for online video resources, but also for sharing presentations, and loads of other purposes to aid the learning process. 5.Encourages note-taking skills With the information overload present in the modern world, note-taking skills are important for both students and employees, as an ability to analyse information and focus on important points. YouTube content can be paused, rewind-ed, and replayed encouraging the audience to develop note-taking skills. 6.Allows for microlearning Who doesn’t like a crisp, effective instructional video? Using videos for microlearning facilitates the retention of complex ideas/procedures and demonstrations of certain skills split up and delivered in small quantities, thus enhancing knowledge retention. 7.Enhances comprehension of complex concepts Almost everyone has difficulty understanding different subjects. But even here, YouTube comes to the rescue by acting as a virtual library to support online educational content to better explain certain key concepts or missing information that they would otherwise find much harder to decipher. Visual contexts help learners to fortuitously understand hard concepts, easily acquire and retain knowledge and help develop specific skill sets, as demonstration is the most effective way to get a message across. The age of autodidacts is here, and YouTube is proving an invaluable asset in their arsenal. Gone are the days when one had to meet an expert of a specific field to have their doubts answered. The information now is very easily available to the learner at his fingertips - a power which only 50 years ago, was beyond the reach of the most powerful offices in the world. It is an exciting time in the world right now!
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-Aditya Umale
27 | May 2021 | www.insightssuccess.in
“
We feel a good song, a good melody can transform your day or your night
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Rahul Singhal Founder
28 | May 2021 | www.insightssuccess.in
The Most Popular YouTube Channels to Watch
Pehchan Music Facilitating Underground Artists with an Identity
W
e all know social media has become a crucial platform for promotion of one's talent and skills. Many people use this platform to influence a wide audience and get their message across seamlessly. Although, like any other public platform or forum, YouTube is also governed with some policies, rules, and regulations. YouTube has always brought new policies and modified strategies on a timely basis related to various topics like copyrights, monetization, child safety and many more. “We have always thoroughly followed all the mentioned policies in our videos from the beginning,” says Rahul Singhal. YouTube censorship policies have never affected his channel in the past as he has always audited his content before publishing it, in order to avoid negatively affecting any community particularly in any way. Pehchan Music (his YouTube channel) was a backroom idea and a necessity felt by the Founder, Rahul Singhal. He was passionate about music production from his childhood and had a quick eye for the good content. He always felt that there is an urgent need of supporting independent artists in the country and believes that every artist should publish their music with their name on it. Since the foundation of Pehchan Music, Rahul has been working tirelessly and has played a key role in the success of many artists to make it big in the industry. In an exclusive interview with Insights Success, Rahul shares the dynamics of handling a YouTube channel and what it takes to be relevant in this digital age. Below are the highlights of the interview: Kindly tell our readers about your renowned channel and its journey since inception. Pehchan Music was created in 2016 with an aim to promote underground artists and give them an identity they deserve.
Through these years, our team has nurtured music talents across India and given them a platform to prosper. We can proudly claim that artists with whom we have worked with like Rahul Jain, Stebin Ben, Vicky Singh, Piyush Shankar and many more have successfully managed to make it big in the industry. With the amount of praise and love received from our audience, we have been able to reach a milestone of 5 Million subscribers on our Youtube channel Tell us about your daily operations and the process your team must undergo to create a new video or other content. We at Pehchan Music, believe in our artist. We do not force our artists to alter their music according to the environment, that's one of the reasons why many of our artists decided to partner with us. We generally work on two models where we are receiving thousands of music videos/audio per day from various artists around the country and our content team tries to listen and respond to them as soon as possible. If we like a song, we directly contact the artist and discuss plans to release through our network and another one where we are curating content with our existing artist where our inhouse content team is involved in creating and improving the overall production quality of our audio and visual content. What struggles has your channel faced in the earlier days of its inception? What problems is your team going through now? At the inception of the channel, we did not have industry background or support. In the Music industry there are lots of technical and backend things like Copyrights, Distribution, Marketing etc. So, we have all these things on our own in this time span. Although we have faced some copyright issues at the beginning as we were also too new to our copyright laws. As the great power comes with great
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responsibility, we now have more responsibility to cater the needs of more than 5 million listeners on our channel to improve our overall content quality daily. How does your channel help in enriching the lives of its viewers? There is a famous quote by George Eliot - “Life seems to go on without effort when I am filled with music.” and we could not agree more. We feel a good song, a good melody can transform your day or your night. If you are going to work in the morning, and you listen to an active song, it completely transforms your energy or after a hectic work, a sweet melody can make up your whole day. That is the reason we focus a lot on the release of our videos. Please mention yours and your channel's most notable achievements, accolades, and awards. We think we achieved large goals in a very short span of time. In just five months, we reached 1 Million subscribers on our YOUTUBE channel. We were also featured in top 5 music creators by YouTube India. A lot of our creations has gone viral for example “Tere Jaisa Yaar Kahan by Rahul Jain”, “Emptiness and Raat Kali by Digvijay Singh Pariyar”, “Mere saamne wali khidki by Karan Nawani” and many more. Covid-19 has affected us all, some more so than others. What effect have the pandemic and the consecutive lockdowns had on your company/channel, and the YouTube community in general? Covid-19 has affected all the organisations across the globe and yes it has affected us in a way that during the lockdown situation, we were not able to shoot our new music videos and meet/record songs at our studios. It became difficult for us to create new content. But we used that extra time as the opportunity to launch our long pending Pehchan Talent India's biggest digital singing talent hunt. For the first season only, we received a lot of registration and got to know the best talent across the country.
need to hassle in the market in respect to releasing their content. We have launched Pehchan Live and have yet to perform many live shows across the country. In 2018 and 2019, we sponsored the Annual Cultural Festival, Felicity, IIIT Hyderabad. We are working in Music Production and now we are providing economic services for various artists to help them record their audio and shoot their music video at Pehchan Studio. And at last, we want to work with every talented musician across the globe and promote independent music.
How do you envision the future of your channel going forward? Our dreams are big. We want to expand from YouTube and our teams are working endlessly to explore different sectors. We are working harder to make this as an Artist's Music Label and as a platform so that one artist does not
30 | May 2021 | www.insightssuccess.in