TOPINNOVATORSINAILEADERSHIP Dr. KIANOR SHAH Dentist and Entrepreneur
FIONA ASONGA CEO - TESPOK
JOEL ANAYA CEO - OnView Integrated
SOPHIA LEONORA MENDELSOHN CSO & CCO - SAP
MATT TYLER VP - Strategic Innovation & Business Develop.-Wachter Inc
JAINENDRA KUMAR VP - Global Product Eng.
SWETHA SINGIRI Data Eng. Manager - Meta
SHEETAL
YUNIS LONE CTO - Managexe Inc
MOHAMED ALI JAHAR Founder & Director - Msquare Automation Solution Pvt Ltd
C O N T E N T S
Dr. Kianor Shah
Sparking a Paradigm Shift Utilizing AI
Fiona Asonga
Leading the Charge for ICT Innovation in Africa
Jainendra Kumar
The Visionary AIchemist Transforming Product Information Management
Steering Success :
Joel Anaya
Leading OnView Integrated Solutions into a Future of Proactive Security
Matt Tyler
Transforming Industries Throught Technological Leadership
Transforming Businesses Through the Power of
Msquare Automation
Streamlining Processes and Empowering Teams with Innovative Solutions
Sheetal Pratik
Harnessing Technology and Innovation for Transformative Impact
Sophia Leonora Mendelsohn
Driving Positive Change and Innovation
Swetha Singiri
How Swetha is Taming the Video Data Tsunami at Meta
The Intersection of Sustainability and Technology 04 84 76 66 56 46 36 30 22 14
Yunis Lone
A Passionate AI Trailblazer Shaping the Future of Technology
and Entrepreneur
Dr. Kianor Shah Dentist
Dr.Kianor Shah Exploring the Journey of a Global Leader in Dentistry!
Asmilecanbrightensomeone's dayandboosttheirconfidence. However,manypeopleavoid smilingduetofeelingself-conscious abouttheirteeth.High-qualitydental careshouldbeaccessibletoeveryone, notjustthefinanciallyprivileged.
Withthisskill,Dr.Kianor’svisionis notjusthelpingpeopleachievehealthy smilesbutmakinghigh-qualitydental careaccessibletoall. "I've been incredibly fortunate to pursue my passion for helping people while also building practical business models." Theprominentdentistandentrepreneur hasjustbeennamedTopDentistand EntrepreneuroftheYearbythe prestigiousInternationalAssociationof TopProfessionals(IAOTP).remarks, hiswarmsmileputtingpatients instantlyateaseashehelpsbuildmany Doctor-to-Doctorpartnerships.
Hereflectsonthissignificanthonor, Dr.Shahtraceshisinspirational journeyfromachildhooddreamtohis currentstandingattheforefrontofhis field.Dr.Shahbrieflyworkedfora largecorporatedentalfirm.However, thecorporateculture'semphasison profitsoverpeoplesoonclashedwith hisethosofprovidingindividualized, empatheticcare. "I couldn't be the type of dentist and leader I wanted within that constraining environment," he recalls.Thus,hetookthe entrepreneurialleaponopeninga boutiquepracticecommittedtotreating everypatientlikefamily.
Dr.Shah'sgamblepaidoffashis practicequicklyflourished,fueledby hischairsidemanner'sraremergingof clinicalexpertisewithrelatabilityanda warmpersonality Ashisbusiness grew,hechannelledthatsuccessinto businessandphilanthropicinitiatives suchprovidingdiscountedorevenfree dentalworkfortheunderprivileged.
Now,thispioneeringdentistentrepreneurisbeingrecognizedby variousorganizationsformodelling compassionate,ethicalleadership alongsideclinicalmastery AsDr.Shah preparestoaccepttheaward,he expressesprofoundgratitude:"This honorisn'taboutme,butabout inspiringotherhealthcareprofessionals toprioritizebothhealingandheart versuscorporategreedandprofit. Whenyouputyourpatientsfirst,the financiallyrewardscome, automatically."
Let us learn more about his journey:
AMultifacetedLuminaryin DentistryandEntrepreneurship Dr.Shah,adistinguisheddentist, inventor,andentrepreneurhailingfrom PalmDesert,California,embodiesa multifacetedprofessionalwitharich amalgamationofexperiences.
Renownedasatravelinghealthcare provider,Dr.Shahhaslenthis expertisetoover300offices, showcasinghiscommitmentto spreadingknowledgeandexpanding accesstoqualitydentalcare.
Hisacademicjourneyismarkedby excellence,havinggraduatedSumma CumLaudewithaBachelorofScience fromWesternIllinoisUniversityin 2000,followedbytheattainmentofa DoctorateinDentalMedicinefrom SouthernIllinoisUniversityin2006. Dr.Shahfurtherhonedhisskillsby earninganMBAininternational businessatBrandmanUniversityin 2016.
Dr.Shah'srelentlesspursuitof knowledgeandmasteryisevident throughhisaffiliationswithesteemed organizationssuchastheInternational CongressofOralImplantologists,the CaliforniaImplantInstitute,andthe InternationalAcademyofDentalFacialEsthetics.Theseassociations haveculminatedinhisprestigious MastershipandDiplomatestatus withintheInternationalCongressof OralImplantologists.
Beyondhisclinicalacumeningeneral dentistry,Dr.Shah'sexpertiseextends toprosthodontics,periodontics, endodontics,pedodontics, orthodontics,andoralsurgery, showcasinghiscomprehensiveskill set.FluentinEnglish,German,and Farsi,Dr.Shah'slinguisticversatility underscoreshisglobaloutlookand culturalappreciation.
AtrueRenaissanceindividual,Dr Shah'sinterestsspanfarbeyondthe realmofdentistry.Hispassionfor worldtravel,publicspeaking, historicalresearch,andsportslike soccer,tabletennis,andfitness exemplifyawell-roundedpersona dedicatedtocontinuousgrowthand exploration.
AsthefoundingregentoftheGlobal SummitsInstituteandakeyopinion leaderforvariouscompaniesand organizations,Dr.Shah’sstandsasa hopeforinnovationandexcellencein thehealthcareindustry,embodyinga spiritofleadershipanddedicationto advancingdentalcareand entrepreneurialendeavours.
Hehasauniqueapproachtorunning hismedicalpracticethathasearned himravereviewsacrossmultiple platforms.LocatedinSouthern California,hisfacilityisoneofthe onlyonesintheregiontoboasta perfectfive-starratingoneveryreview site.
Thesecrettohissuccessliesinhis passiontogoaboveandbeyondforhis patients.Dr.Shahandhisteamstrive tosolvetheirpatients'problems,no matterhowcomplex.Theydon'targue aboutfinancialmattersifapatientfeels theyhavebeenovercharged,but instead,theyimmediatelyoffer refunds.“Gettingapatientablanketor putyourhandontheirshouldand tellingthemeverythingwillbealright, goesfarwithpatients.Patientare peoplejustlikemeandItreatthemthe wayIwouldwanttobetreated.”
Thesesmallbutimpactfulgestures, whichgobeyondtypicalbusiness practices,arewhatsetDr.Shah's practiceapart.Heunderstandsthatby cateringtohispatients'needsand goingtheextramile,hecantruly brightentheirdaysandnurturea positive,lastingrelationship.
Throughhisuniqueapproach,Dr.Shah hasnotonlybuiltathrivingpractice buthasalsoearnedthetrustand loyaltyofhispatientsandcolleagues acrosstheworld.Hiszealfor superiorityandpatient-centriccareis anexampleofhisdedicationandthe exceptionalqualityofhisservices.
PioneeringEffortsinDentalAIand OralSurgery Dr.Shahhasestablishedhimselfasa trailblazerinthedentalindustry Asa travelinghealthcareprovider,hehas practicedinover300offices,honing hisexpertiseinvariousdental specialties,includingProsthodontics, Periodontics,Endodontics, Pedodontics,Orthodontics,andOral Surgery.
Beyondhisclinicalwork,Dr.Shahhas foundedand/orco-foundednumerous organizationsthataimtoelevatethe dentalprofession.Onesuchendeavour istheDentalAiAssociation(DAIA), whichheco-foundedwithDr.Zahra KhosraviandDr.RezaKhosravi,two Orthodontists.Themissionofthe DentalAIAssociationmarksa pioneeringsteptowardstheintegration andadvancementofartificial intelligence(AI)indentistry.Asthe firstofitskindglobally,the Associationcommitstospearheading education,innovation,research,and settingethicalstandardswhile fosteringinterdisciplinary collaborationwithinthedentalandAI communities.Thisinitiativeispoised torevolutionizedentalhealthcare servicesbyenhancingtheirqualityand accessibilityworldwidethrough advancedAIapplications.“As healthcareprovidersandtomaintain autonomyinourownindustry,we mustregulate,exertoversight,andset policyforthisunregulatedaffairbefore itfallsintothehandsofthethird parties.”Dentalprofessionalssuchas dentists,specialist,andhygienistsare encouragetojointhismovementat Dentalaia.org
Anothersuchendeavouristhe AcademyofOralSurgery(AOS), whichheco-foundedwithDr.Kayvon Javid,DDS,PhD.Themissionofthe AOSistoprovideapathwayfor practicingdentistsandtheirteam memberstoobtaintheeducationand trainingnecessarytoperformadvanced procedures,suchasextractions, implants,andbonegrafts,with competenceandconfidence.
Dr.Shah'svisionextendsbeyondthe clinicalrealm,asherecognizesthe transformativepotentialofemerging technologies,particularlyArtificial Intelligence(AI).HebelievesthatAI willplayacrucialroleinshapingthe futureofdentistry,statingthat“AIis goingtobeusedtremendouslyto advancevastmajorityofissuesthatwe encounterindentalpractices." Furthermore,Dr.Shahcontendsthat
thefirsttrillionairesofourtimewill emergefromtheAIsector,notjustin dentistrybutacrossvariousindustries, especiallythoseindividualswhouse AItoprovidesolutionstocommon everydayproblems.
Acknowledgingtheinevitabilityof technologicalprogress,Dr.Shah advocatesforthedentalprofessionto proactivelyadaptandleverageAIdrivensolutions.Heemphasizesthe importanceofusingAItoimprovethe qualityofhumanlife,streamlinethe doctor-patientrelationship,andremove unnecessarythird-partyinvolvement. Bypositioninghimselfandhis organizationattheforefrontofthis technologicalrevolution,heaimsto empowerdentistsandenhancepatient care.
Dr.Shah'smultifacetedapproach, encompassingclinicalexcellence, entrepreneurialvision,and technologicalforesight,positionshim asatransformativefigureinthedental industry.Hispassionforingenuityand hispursuitofsolutionsthatbenefit bothpractitionersandpatients underscorehisroleasavisionary leadershapingthefutureofdentistry.
TransformingHealthcare: The Global Vision BeingthefounderoftheGlobal SummitsInstituteandotherprestigious organizations,Dr.Shahregularly conveneswithanetworkofhundreds ofexecutivesandpartners.Hisprimary objectiveistounitedoctorsworldwide toenhancepatientcare,autonomy,and benevolence.Throughmonthly meetings,heshareshisvisionand progressonvariousprojectsaimedat thisnoblegoal.
Dr.Shah'seffortshaveculminatedina vastarrayofinitiatives,each spearheadedbydoctorsindifferent sectors,includingfinance, administration,andacademia.These projects,oftenidentifiedbyunique acronyms,signifyaconcertedeffortto
restoretheprimaryrelationship betweendoctorsandpatients, unencumberedbytheinterferenceof thirdpartiessuchasmanagement companies,regulatoryagenciesand insurancecompanies.
Amongtheseendeavorsisthecreation ofa"dreamteam"comprising100 leadingdoctorsandtheTopDoctor movementinvolvedmorethan150 countryconstituents.Amongstahost ofobjections,theteamaimsto establishagloballyrecognized educationalinstitutionthatoffers highereducation,oversight,advocacy, andgovernanceacceptedinthe medicalanddentalfieldsrootedinthe HippocraticOaths.Dr.Shahhasalso co-initiatedtheAcademyofOral SurgeryandtheDentalAIAssociation, leveragingartificialintelligenceto revolutionizethepracticeofdentistry
Hisprofessionaljourneyspans18 years,duringwhichhehasmade significantstridesinalleviatingpatient suffering.HefoundedtheWorld’sTop Doctorsmovementin2020,expanding ittoincludeover800doctorsfrom156 countries.Hisgoalistogrowthis networkto1,000doctorsby2025, creatingaglobalpresencethat underscorestheimportanceofaunited front.
Oneofhisnotableachievementsisthe Doctors’WorldGala,aneventthat attractshundredsofdoctors worldwide.TheGala,whichhasbeen heldinSardinia,Italyin2023andthen againin2025,servesasaneventfor medicalanddentalprofessionalsto shareknowledgeandcollaborateon futureadvancementsinhealthcare. “Lifelongfriendshipsaremadethere
byleadersofindustryfromacrossthe globe.”
Additionally,Dr.Shahhaslaunched thefirstfundspecificallyfordentists, enablingthemtoinvestincompanies thatalignwiththeirprofessional understanding.Heisalsoaco-founder oftheDentalAIAssociation,wherehe educatesdoctorsaboutthe transformativeimpactofartificial intelligenceonhealthcarepractices.
Hisvisionextendstocreatingadental hospitalthatembodiescollaboration acrossspecialties,similartoamedical hospital.Itistobethefirstorganshape smartfacilityinhumanhistory This facility,plannedtobelocatednearLos AngelesInternationalAirport(LAX), willprovidecomprehensivedentalcare andeducation.Thehospitalwill featuremultiplemedicalandalldental specialties,anemergencyroom,anda hoteldesignednextdoorto accommodatepatientsfromaroundthe worldformedical-dentaltourism.
Inhisongoingefforts,Dr.Shah emphasizestheneedforareturntoa patient-centricapproachinhealthcare, freefromtheundueinfluenceofnonmedicalentities.Hisinitiatives,suchas theproposedUniversitySchoolof Health,aimtoprovideaholistic educationalenvironmentthatintegrates clinicalandbusinessaspectsof healthcaredevoidofregulatory interference.“ThequalityofMedicine andDentistryorstandardsofcare shouldnotchangebyregionbecauseof accreditors,thirdparties,orregulators orinthiscentury TheDoctrinesof MedicineandDentistryhavesurvived themillennia!”
AcademicandProfessionalJourney Dr.Shah,adistinguishedhighschool graduateakintoavaledictorianinthe Germaneducationalsystem, demonstratedexceptional determinationthroughouthisacademic odyssey.TransitioningtotheUnited States,heembarkedonaBachelorof ScienceatWesternIllinoisUniversity, specializinginBiologywhilealso delvingintominorsinChemistryand GermanLiterature.
Followingthesuccessfulattainmentof hisDoctorateinDentalMedicinefrom SouthernIllinoisUniversity,Dr.Shah optedtoadvancehisknowledgeand broadenhisperspectivesby pursuinganMBAinInternational BusinessatBrandmanUniversity Intriguedbythepotential benefitsoffinancialacumenin hiscareer,hedelvedintothe financialsector,equipping himselfwiththeexpertise necessarytoenhancethe managementofhisprivate practice.
DuringhisMBAstudies,heengagedin part-timerolessupportinggeneral practitionersinconductingcomplex oralsurgeries,apivotalexperiencethat laidthefoundationforhisinnovative doctor-to-doctorsystem.Thissystem, aimedatfosteringenhanced collaborationamongdentists,reflects hiscommitmenttomaximizing professionalsynergieswithinthe dentalcommunity
Withinthefieldofhealthcare,anovel approachsurfaced,devisedbyan imaginativemindaimingtopromotea cooperativeatmosphereamong physicians.Dr.Shah,anastute businessmanandlifelonglearner, understoodthebenefitsofallowing medicalprofessionalstosharebusiness knowledgeandimprovepatientcarein theirownoffices.Motivatedbythe decentralizedcharacterofblockchain technology—whichessentially removestheabilityforthirdpartiesto
exertinfluenceorcontrol—he envisionedasysteminwhich practitionerscouldpreservetheir independenceandfreedomas professionals.
"Throughthis,"heeloquentlystated, "itispossibletomaintainautonomy andfreedomoveryourprofession." Hiswordsresonateddeeply,asthe medicaldomainunderwentshiftsthat slowlyerodedtheindependenceof healthcareprovidersamidst intensifyingcompetitionbyprivate investorsinalucrativebusiness.“It mayworkinotherindustriesbutthere isaconflictofinterestinhealthcare.”
Guidedbyhispenchantforseizing opportunitiesandfacilitatingpeer-topeernetworking,Dr.Shahestablished theInternationalExtractionAcademy in2013.Thispioneeringcontinuing educationprogramequippedgeneral dentalpractitionerswiththenecessary skillstoperformoffice-basedoral surgeries,effectivelybridgingthegap andempoweringthemtoprovide comprehensivecaretotheirpatients. ThroughIEA'straining,dentistsnot onlyacquiredcutting-edgetechniques butalsogainedtheabilityto collaborateandexpandtheirpractices internally.
Buildinguponthissuccess,he orchestratedtheGlobalImplantology Summitin2018,amonumentalevent thatattractedover500participantsand garneredthesupportof63prestigious sponsors.EmboldenedbytheSummit's triumph,heembarkedonanambitious seriesofdoctor-to-doctorevents, includingaroundtableexecutive summitin2019,theprestigious World'sTop100Doctors,andthe groundbreakingGlobal InterdisciplinarySummit.
Throughhisvisionaryinitiatives,Dr. Shahhaspavedthewayforaparadigm shift,nurturingacultureof collaboration,continuouslearning,and professionalautonomywithinthe medicalcommunity.Hisdesireto
empowerhealthcareprovidersand elevatepatientcarehassolidifiedhis legacyasatrailblazer,reshapingthe landscapeofdentistry
GlobalInterdisciplinarySummit TheGlobalInterdisciplinarySummit,a meticulouslycuratedforumakintoa TEDTalk,delvesintotherealmsof motivationandinnovation,boastinga diversearrayofspeakershailingfrom over70nations,generouslyoffering theirexpertiseandinsights.Inresponse totheunforeseenchallengesposedby theescalatingCOVID-19pandemic, theSummitseamlesslytransitioned fromaphysicalgatheringtoavirtual platform,embracinganopen-source ethos.
Thisadaptationwasmetwith resoundingacclaim,drawingan impressiveaudienceofover2.2 millionhealthcareprovidersover45 consecutivedays.Suchwasthe overwhelmingsuccessofthesummit thatithasnowevolvedintoaregular weekendfixture,sustainingitsimpact andreach.
Renownedforhisextensiveexperience andprofoundinsights,Dr.Shah discernsanotableshiftwithinthe industry Withakeeneyeonthe emergingcohortofdentistsburdened byunprecedentedstudentloandebts, hiscounselresonatesdeeply.His wisdomechoesapowerfulmessage: resisttheallureofcorporateservitude anddaretopursuethedreamof establishingapersonalpractice, unshackledbyapprehensionsof financialuncertainty.Drawingfromhis ownillustriousjourney,heunderscores theabundanceoftoolsandnetworking avenuesavailable,urgingaspiring practitionerstoseizethese opportunitieswithresoluteresolve.
IntheimmortalwordsofArchimedes, "Givemealeverlongenoughanda fulcrumonwhichtoplaceit,andI shallmovetheworld."Dr.Shah's narrativeservesasanalarmof
inspiration,illuminatingthepath towardsprofessionalfulfilmentand personalempowermentandurging individualstoharnesstheirpotential andshapetheirdestinieswithsteadfast determination.
OneCelebratedAchievementina ContinuumofSuccesses Dr.Shahhasgarnerednumerous prestigiousawardsandglobal recognitionforhisoutstanding contributions.Thisyear,hestands poisedforafeatureintheesteemed TIP(TopIndustryProfessionals) Magazine,anexampleofhis exceptionalaccomplishments.His upcomingaccoladeasTopDentistand EntrepreneuroftheYearatIAOTP's annualawardsgala,settotakeplaceat theopulentGaylordOprylandResort inNashvillethisDecember,further solidifieshispositionasaleaderinhis industry.
StephanieCirami,theesteemed PresidentoftheInternational AssociationofTopProfessionals (IAOTP),expressedunequivocal admirationforDr.Shah,affirmingthat hisselectionwasanaturalchoicefor thepanel.Describinghimasan inspirational,influential,andvisionary thoughtleader,sheeagerlyanticipates theopportunitytohonorhis achievementsattheforthcominggala.
Reflectingonhisjourney,Dr.Shah attributeshisremarkablesuccesstohis perseverance,strongworkethic,and theinvaluableguidanceofhismentors. Beyondhisprofessionalendeavours, hefindsjoyinexploringtheworld throughtravel,engaginginpublic speakingengagements,delvinginto historicalresearch,andparticipatingin sportssuchassoccer,tabletennis,and fitness.Withavisiontocontinue inspiringandinfluencingaspiring professionalsinthefield,Dr.Shah remainscommittedtomakingalasting impactontheindustryheholdsdear
Each year, the members of the International Association of Top Professionals are invited to join us for our Annual Awards Gala! The Annual Awards Gala is a night dedicated to honoring our most prestigious professionals and executives around the world who were selected for di erent distinctions throughout the year. These members are selected for these awards based on their hard work, dedication, volunteer work, and continued success in their respective careers.
About IAOTP The International Association of Top Professionals (IAOTP) is an international boutique networking organization that handpicks the world’s nest, most prestigious top professionals from di erent industries. These top professionals are allowed to collaborate, share their ideas, be keynote speakers, and help in uence others in their elds. This organization is not a membership that anyone can join. You have to be asked by the President or nominated by a distinguished honorary member after a brief interview.
IAOTP’s experts have given thousands of top, prestigious professionals around the world the recognition and credibility that they deserve and have helped in building their branding empires. IAOTP prides itself on being a one-of-a-kind boutique networking organization that hand-picks only the best of the best and creates a networking platform that connects and brings these top professionals to one place.
For more information on IAOTP please visit: www.iaotpcom
Leading the Charge for ICT Innovation in Africa Fiona’s career journey has led her to where she is today through the guidance and support of others.”
Shaping the Future of ICT! TheInformationTechnologysectorhasbeena
transformativeforceintheglobaleconomy,driving innovationandchangeacrossvariousindustries.It hasbeenacatalystforsocietaldevelopment,offering solutionstocomplexproblemsandcreatingopportunities forgrowthandadvancement.Frommanagingdatato enhancingcommunicationnetworks,ITplaysapivotalrole instreamliningprocesses,improvingdecision-making,and fosteringglobalcollaboration.
TheITsectorhasseenremarkableindividualswhohave contributedsignificantlytoitsevolutionandimpact;one suchindividualisFionaAsonga.Fiona’sjourney,marked byatransitionfromtherealmsoffinancetothegrowing sectorofinformationtechnology,symbolizesthe transformativepotentialofunwaveringdetermination.
AstheCEOofTESPOK,herprofounddedicationto personalgrowth,professionalexcellence,andinnovation underscoresherbroadervisionofsocietaltransformation, embodyingtheethosofleadershipandmentorship. TESPOK,underFiona’sleadership,hasemergedasa pioneerinadvocatingforthelegalprotectionofICT infrastructureandnurturingstakeholdersatisfactionthrough multistakeholderengagement.WithFiona’skeenfocuson diversityandinclusivity,TESPOKiscatalyzing transformativechangeacrossthecontinent.
Let’sexplorethetransformativejourneyofFionaintothe fieldofinformationtechnology:
ATransitionfromInvestmentAdvisortoTechLeader FionabeganhercareerasaSalesandMarketingagentfor BATKenyaandKenyaBreweriesthroughTake-Two CommunicationsLimitedwhilestillacollegestudent.As shewasnearingthecompletionofherdegreeinFinance, shehadtheopportunitytoworkasaninvestmentadvisorat DryAssociatesInvestmentAdvisors.Itwasduringthistime thatsherealizedshewantedtoexpandherknowledge beyondherInternationalBusinessFinancedegree. TheITsectorwasgainingmomentum,andtherewas widespreadconcernabouttheY2Kbugthatcould potentiallydisruptsystems.Thismarkedthebeginningof herjourneyintothefieldofinformationtechnology.
AftergraduatinginJune2000,Fionatooksometimeoffto restandbeganlearningabouttechnology.Shevolunteered atSt.Paul’sUniversityChapelasanassistanteditorofthe
Fiona provides leadership, manages, and oversees the day-to-day operations of the secretariat.” AfrikaYetuMagazineoftheSocietyofJesusandFriends ofSt.Paul’sVineyardMagazine.Asshereviewedarticles fromvariouswriters,shewasexposedtosocietalissues, trends,andavailablesolutions.Informationand communicationtechnologywerereferencedinmanyways. Sheaskedafriendwhowasalreadyworkinginthesectorif hecouldhelpherlearnmoreaboutICT.Heaskedherifshe waswillingtointernagain,butforalongerperiodsothat shecouldlearnhands-on,andsheagreed.InJanuary2005, shewasinterviewedandacceptedasaninternwithSeven SeasTechnologies,whereshebeganherICTcareer.At SevenSeasTechnologies,theproprietor,Mr.Mike Macharia,haddevelopedacareergrowthprogramthathis teamwouldrunthroughwithcleardeliverablesatevery stageinpartnershipwithvariousvendors.
FionastartedoffontheCiscoNetworkstrackandhadtoget herCiscocertificationbeforeshecouldmoveintoother roles.DuringhertimeatSevenSeasTechnologies,sheheld thepositionofClientRelationshipManagerforaccountsin KenyaandUganda.Attheendofaone-yearperiod,she hadreceivedCiscocertificationandIBMtraining.Shethen movedontoTESPOKasanofficeadministrator
TheroleTESPOKwasseekingtofillwasforanindividual whocouldhandleboththebusinesssideandthetechnical sideoftheoffice.Theorganizationstartedin1999with onlyonestaffmember,anadministrator,andacquireda technicalstafftoestablishtheKenyaInternetExchange Point.Thetechnicalstaff,ledbyNicholas,madesureto
trainFionainhands-onsupportforKIXPtoaddressissues whenhehadtobeoutoftheoffice.
Thisprovidedherwiththeopportunitytobecomemore technicallyproficientasshesteppedintosupporthisrole withthehelpofthetechnicalteamofvolunteerssupporting theservice.MichukiMwangi,thethenChiefExecutive OfficerofKENIC,wouldrunherthroughthenetwork checks,whichhelpeddevelophertechnicalsupportskills forKIXPpeeringmembers.
In2008,theTESPOKBoard,ledbyJonathanSomen, begantheprocessofrecruitingaChiefExecutiveOfficer. FionahadvarioussessionswiththeCEOsoftheindustry onvariouspolicyandregulatorymatters,anditwasatone ofthesesessionsthatRichardBellsawherpotentialand recommendedherfortheCEOposition.Inviewofthesize ofthemembership,theboardwaslookingforsomeonewho waswillingtogrowwiththeorganization,asitsrevenue streamswerestillverylow.
InJuly2009,attheTESPOKAnnualGeneralMeeting, JonathanannouncedthattheBoardhadagreedtohave FionaastheinterimCEOforaone-yearperiod,afterwhich shewouldbeconfirmed.InJuly2010,followingaboard reviewofherone-yearperformance,shewasconfirmedas theTESPOKChiefExecutiveOfficer.
Fiona’scareerjourneyhasledhertowheresheistoday throughtheguidanceandsupportofothers.Shehashad
boardmemberswhohavespenttimementoringherin negotiation,criticalthinking,leadership,and communication.TESPOKhasinvestedinherbyskilling hernotjustwithtechnicalnetworkingskillsbutalsoin cybersecurity,policydevelopmentandimplementation, brandmanagement,andstrategicmanagement.
Theseskillscomeinhandywhensheofferssupportto TESPOKmembers,especiallythestart-upsintheseareas. In2023,shebecamethechairpersonoftheIPV6Kenya Chapter.
LeadingOperationsandNurturingGrowthintheICT Sector Fionaprovidesleadershipmanages,andoverseesthedayto-dayoperationsofthesecretariat.Sheisalsoresponsible forbuildingtheorganization’shumancapacityandensuring statutorycompliance.Herrolerequireshertomaintaina continuousflowofinformationbetweentheBoard,the Committees,Members,Government,andIndustry Stakeholdersatlargewhileensuringtheassociation’s mandatetoitsmembersiseffectivelyaddressed. Alargeportionofhertimeisspentengagingmembersin thedevelopmentofkeyindustrypolicyissuesbasedonan industry-widefocusonkeyitemsandthensub-sectorspecificitems.Sheensuresthereisconsensusonpolicyor regulatoryissuesfromtheprivatesectorside.Fionaisalso expectedtoworkwithstakeholderstoidentifyopportunities andrisksarisingfromvariousICTpolicyandregulatory
developmentsacrosstheregionandtheirimpacton investmentinthesector.
Sheisexpectedtoparticipateinandcoordinatethe organizationofshows,exhibitions,seminars,meetings,and otherforumsrelevanttothegrowthoftheAssociation.The mainobjectivesofTESPOKthatFionaoverseesare Institutionalsustainability,Membersatisfaction, Organizationalgrowth,Innovation,research,and technology.
EmpoweringWomeninSTEM WithafirstdegreeinFinance,FionajoinedtheICTsector outofpassion.In1997,shewonanAISECglobalessay writingcompetitioninwhichshetouchedonthepowerof informationtechnologytochangelives.Sheispassionate aboutdrivingsocialchangeandimpactinglivesthrough inclusionanddiversityinICT
WhenshejoinedtheICTsector,shewouldoftenfind herselftheonlywomaninameeting.Thischallengedherto mentormorewomentotakeupSTEMsubjectsandpursue
IT-relatedcareers.Shehasfollowedupongirlswhohave takenSTEMsubjects,andmanyofthemstarttheircareers astechnicalresourcesbutendupincustomerservice.Inher office,shehasemployedwomenintheITdepartmentto leadbyexample.
Sheisworkingwithwomenentrepreneursandbusiness leaderstofacilitateideasharingthatenablesthemtorun theirbusinessesbetter.Shealsoworkswithpartnerswho supportyounggraduatesandmentorthemintheircareer growth.
EffectiveManagement Fionahasastrategyapprovedbytheboardofdirectorsthat isdevelopedincollaborationwiththestaff.Eachmember oftheteamunderstandstheirKPIsandlong-termandshorttermgoalsfromthestrategicplan.EveryFridayafternoon, theteamreviewstheweekandhasbrainstormingsessions onareasthatrequireattention,thenplansforthenext week’sactivitiesandgoals.
Shebreaksdownthelong-termgoalsofherteaminto smaller,manageablemilestonesthatshethendelegatesto
differentteams.Theythencontinuouslyreassesslong-term goalsinlightofshiftingmarketdynamics,emergingtrends, andnewopportunitiesorchallenges.
EnhancingEmployeeSkillsandKnowledge AtTESPOK,thereisastrongfocusonensuringthecomfort ofthestaffinvariousways.Thisincludesofferingtraining toenhancetheskillsandknowledgeoftheemployees,as wellasprovidingopportunitiesforskillprogressionbased ontheirperformanceandpotential.Theteammembershave clearcareerpathsandadvancementopportunitieswithinthe organization.
Inaddition,TESPOKhasarecognitionandrewardprogram thatismonetaryandisgiveneveryyear.Thisservesasan expressionofappreciationfortheemployees’contributions andachievementsintheorganization.
TESPOKalsoprioritizesemployeeengagementandwellbeing.Theystrivetocreateapositiveworkenvironment andofferprogramssuchaswellnessinitiatives,flexible workarrangements,andmealvouchers.
ValuingDiversityinLeadershipPositions AtTESPOK,aninclusiveworkplacecultureisfostered whereeveryemployeefeelsvalued,respected,and
empowered.Itisrecognizedthatvarioustaskscanbe undertakenusingseveraldiverseapproaches.Open communication,collaboration,andmutualrespectamong staffmembersareencouraged.
Thereisalsoafocusonensuringdiversityinleadership positionswithintheorganization,balancinggender,age, andacademicbackgrounds.Asamembershiporganization, theteamisencouragedtotackleeveryissuebrought forwardbythememberswithoutbias,acknowledgingthat theproblemsareasuniqueasthevariousapproachesto business.
AdvocatingfortheLegalProtectionofICT Infrastructure DespitethegrowingcriticalroleoftheICTsectorinKenya, thereisnolegalmechanismtoprotectICTinfrastructurein comparisontoothercriticalinfrastructure,suchaspower TESPOKwouldlikeICTinfrastructuretoberecognizedas autilityandbenefitfromtheprotectionofferedtoother utilities.
Boththeprivatesectorandgovernmentexperiencealotof losswhentheirICTinfrastructureisdamaged,mostly throughfibercutsandmassdestruction.Thegovernmentis drivingadigitaleconomyagenda,anddigitalinfrastructure isakeycomponentofitssuccess.
She is working with women entrepreneurs and business leaders to facilitate idea sharing that enables them to run their businesses better.” Secondly,TESPOKisexperiencingtheoperationalization oftheKenyaDataProtectionAct.Thisrequiresthemto providefeedbackontheimplementationoftheacttothe officeoftheDataProtectionCommissioneraswellas preparepolicypapersonthegaps.Toaddressthis, TESPOKhasintroduced,withthehelpofapartner,anew servicetotheirmemberstohelpthemcheckontheirlevel ofdataprotectioncompliance.
Thirdly,thereisariseincyberthreatsandcybercrime,with anongoingefforttobuildrobustcybersecuritypoliciesand frameworkstosafeguarddigitalinfrastructure,networks, andsensitiveinformation.Thisisaclarificationcallfrom TESPOKonbehalfoftheindustryformultistakeholder collaborationonmattersofcybersecurity
OnbehalfofTESPOK,Fionaisseekingrepresentationof theprivatesectorintheNationalCybersecurityCoordinationCommittee,whichcurrentlyonlyconsistsof governmentagencyrepresentation.
EnsuringStakeholderSatisfaction Multistakeholderengagementandcollaborationformthe foundationonwhichTESPOKhasmanagedtogain visibilityandrecognitionasanall-inclusiveindustrybody Atthebeginningofeveryyear,thereisaboardofdirectors retreattoreviewthestrategicperformanceofthe organization.Thisusuallybringsintheheadsof departmentswhoownthestrategicareasandtheboardof directors,whoprovideoversight,tohaveaconversationon mattersofstakeholderidentificationandmapping,amongst others.
Whilestaffarelefttoworkontheproposedchangesinthe strategyasaresultofSWOTandPESTLEreviews,the BoardofDirectorswillhaveatrainingsessiononanearlier identifiedareaofchoice.TheBoardofDirectorsis representedbythememberorganizations,andtheygetto providethefirstimmediatefeedback.
TESPOKalsoundertakesamembershipsurveyona quarterlybasisasatoolforfeedbackfromthemembers withatargetnetpromoterscoreof70%,aswellas collectingfeedbackonareasforimprovement.Foreach
activity,whetheratrainingsession,advocacysession,or networkingsession,theparticipantsundertakeasurveyfor feedback.Thisfeedbackmechanismiscriticalinensuring thatstakeholderidentificationiscorrect,members’issues arewelladdressed,andtheindustrycanbenefitfromthe actionstakenonbehalfofthemembers.
BreakingBarriersinaMale-DominatedCareer Beingawomaninamale-dominatedcareerhasbeenoneof thechallengesFionafaces.Shetookthisasanopportunity tobreakbarriersandrisethroughtherankswiththepurpose ofmakingameaningfulimpactintheICTsector.She surroundsherselfwithsupportivementorsandallieswho provideguidance.Beingamemberofthewomeninboards group,whereexperiencesaresharedandlearnedfromeach other,hashelpedhernavigatesomechallenges.
Shehasalsofacedchallengesofethicsandpoliticsatthe boardlevelwhenmemberrepresentativeshavetheirown intereststhattheywanthertopersonallyaddress.However, theseinterestsarelikelynottobenefittherestofthe membership,andsometimesnoteventhemembersthey represent.
Shehasanagreementwiththememberstoaddressissues thatarecommontoallserviceprovidersandacapableteam thatcanaddressmembers’issues.Shehashadtoputa processinplacethatrequireshertotakeontheissuesher teamwillescalatetoherduetotheircomplexity.She maintainsclearproceduresandprocessesthatensure professionalismandkeepoutpoliticsandunethical behavior.
TransformingConnectivityinKenya Inthecomingyears,theICTsectorinKenyaisexpectedto continueevolvinginseveralkeyareasasgovernmentsand theprivatesectorintheregiondeployICTfordevelopment. Theseareasinclude,butarenotlimitedto:
Ÿ IPV6:ThisisthelatestversionoftheInternetProtocol (IP).Theglobaluserbaseisexpectedtoincreaseandbe fullyadoptedinthecountry Asmoregovernmentsin theregionrollouttheirdigitaleconomystrategies,they willneedmoreIPaddressestoservethecitizens.
Ÿ ICTInfrastructure:Inthecomingyears,investments inICTinfrastructure,includingbroadbandnetworksand datacenters,willcontinuetoexpandtosupportthe growingdemandfordigitalservicesintheregion.The rolloutof5Gtechnologyisexpectedtorevolutionize
She maintains clear procedures and processes that ensure professionalism and keep out politics and unethical behavior.” connectivityinKenya,offeringfasterinternetspeeds.
Ÿ InternetPenetration:AsreportedbytheWorldBank, thereare22.71millioninternetusersinKenya,where internetpenetrationstandsat40.8percent.Inthe comingyears,penetrationisexpectedtoincrease,with moreinternetusers,especiallyinruralareas.
Ÿ Innovation:Morestart-upsandinnovationareexpected tohappenonthecontinent.Kenyaisalreadyahubfor ICTinnovation,withahighincreaseinthenumberof regionalstartupsthatcometogettheirinitialideas developedattheKenyaninnovationhubs.Theyouthare keenondevelopingappsthatsolveAfricanproblems firstbyaddressinguniquechallenges.
GuidingPrinciplesforAspiringTechLeaders Fionaoffersadvicetoaspiringleaders,particularlywomen, inthetechnologysector.Sheemphasizestheimportanceof self-beliefandconfidenceinone’sabilities.Sheencourages buildingasupportnetworkbysurroundingherselfwith supportivecolleaguesandmentorsandseekingout women’snetworksoraffinitygroupswithintheindustryfor support.
Sheadvocatesforsupportingotherssothatthey,inturn, canoffersupport.Sheurgesnottobeafraidtovoiceideas, opinions,andcontributionsinmeetings.Shestressesthe needtoalwaysseekopportunitiesforgrowth,takeon challengingassignments,anddemonstrateortest capabilities.Lastly,sheremindsustoexpandourinfluence byincreasingconnectionsandnetworks.
EmpoweringWomenandYouth Fionaaspirestoworkwithwomenandyouthacrossthe continenttomentorthem.Hergoalisnotjusttoenhance theirtechnicalskillsbutalsotoinstilltherightvaluesystem thatwillelevatethecontinenttothenextlevel.Shewantsto inspirethemtodevelopsolutionsforAfricafirst,working withgovernmentinstitutionstoestablishtherightpolicy frameworktosupporttheirinnovations.
Sheisstilladvocatingformoregirlstopursuelong-term careersinSTEM.Sheenvisionscontinuingtomakea differencebyengagingmorestakeholdersandcreating platformstodrivechangeonthecontinent.
Jainendra Kumar Vice President Global Product Engineering
Acknowledging AI-Powered Innovation in Brand Information Acquisition!
Productmanagementis increasinglyrecognizedasa pivotaldisciplinethat transformsinnovativeideasinto tangiblecommercialsuccess.However, navigatingthecomplexitiesofthis fieldpresentssignificantchallenges, particularlyinaligningproduct developmentwithmarketneedsand businessobjectives.Intheeraof digitaltransformation,thisalignment becomesevenmorecriticalas organizationsmustadapttorapidly changingtechnologicallandscapes, evolvingcustomerexpectations,and marketvolatility.Successfulproduct managementnowdemandsnotonly strategicforesightbutalsotheagility tointegratedigitaltoolsandprocesses thatdriveinnovationandefficiencyin adynamicenvironment
MeetJainendraKumar,Vice PresidentofGlobalProduct EngineeringatBluemeteorInc.With akeenunderstandingofthefastevolvinglandscapeofproduct managementanddigital transformation,hesymbolizesthe solutiontothesechallenges.His expertiseliesinharnessingdata-driven insightstodriveorganizational transformationandstrategicdecisionmaking.
AtBluemeteor,Jainendraisatthe forefrontofrevolutionizingProduct InformationManagement(PIM) throughthecompany’sflagship platform,theProductContentCloud. ThisAI-enabledplatformisdesigned tostreamlineproductdatalifecycle automation,empoweringbusinessesto managetheircontentmoreeffectively andefficiently.Itautomatestheentire productdatalifecycle,fromcreation todistributionacross marketing,sales,
andeCommercechannels.By leveragingadvancedAIcapabilities, theProductContentCloudnotonly reducesmanualdataentrybutalso ensuresthatbusinessescanmanage anddistributetheirproductcontent moreeffectivelyandefficiently, ultimatelyenhancingtheirdigital transformationefforts.
Jainendra’svisionforPIMemphasizes notjustefficiencybutalsoethical leadershipandinnovation,ensuring thatproductsnotonlymeetcustomer needsbutalsocontributetosustainable businesspractices.
Hisextensiveexperiencespans multipleindustries,includingFintech, InsureTech,andEdTech,wherehehas successfullyexecutedsignificant initiatives.Jainendra’scommitmentto leveragingAIforproductcontent managementpositionsBluemeteorasa leaderintheindustry,poisedto redefinehowcompaniesapproach productmanagementinanincreasingly digitalworld.
AsJainendracontinuestopioneer digitaltransformation,hisvision transcendstraditionalboundaries, inspiringotherstooperateattheCXO levelwithafocusoninnovation, strategicforesight,andethical leadership.HisabilitytoharnessAI anddata-driveninsightssetsanew standardforexecutiveleadership, encouragingafuturewheretechnology
andsustainabilitycoalescetodrive businesssuccess.Jainendra'sjourney servesasablueprintforemerging leadersaimingtoredefinetheir industriesanddelivertransformative impactonaglobalscale.
Let us know more about his journey:
AVisionaryLeaderinProduct ManagementandDigital Transformation Jainendraisaseasonedprofessional withover26yearsofexperience leadingsoftwareproductanddigital transformationbusinesses.Hehasa proventrackrecordofdriving organizationaltransformationand makingcritical,data-drivendecisions. Heexcelsinleveraginginnovationand strategicthinkingtoalignproduct strategieswithbusinessobjectives, ensuringimpactfulsolutionsand impactfuldigitaltransformation. His leadershipindigitaltransformationhas redefinedhowInsuranceand eCommerceorganizationsapproach technologyandmarket competitivenessonaglobalscale.
Hiscommitmenttoethicalleadership andinnovationhasallowedhimto shapedigitaltransformationstrategies andexecutekeyinitiativeseffectively
Withexpertiseacrossvarious industries,includingFintech, InsureTech,andEdTech,heisexcited
toembracethechallengesofProduct InformationManagement(PIM).Heis honoredtobepartofaleading organizationattheforefrontoftheshift towardAI-drivenproductcontent managementplatforms.
Bluemeteor:InnovatingProduct InformationManagement Bluemeteorisaprominentauthorityin ProductInformationManagement (PIM)andproductdatalifecycle automation.Thecompany’sflagship solution,theProductContentCloud, representsthenextgenerationofAIenabledPIM,aimedattransforming howproductbusinessesmanagetheir content.Byautomatingeverystageof thecontentlifecycle—fromcreationto multi-channeldistribution—thisnextgenerationplatformboostsaccuracy, speed,andefficiencyindigital transformationefforts.Bluemeteor's innovativeapproachensures companiesstayaheadintheevolving digitallandscape,drivingnew standardsindatamanagementand collaborationwhilesecuringa competitiveedge.
Withamissiontoautomateand streamlinetheonboardingofproduct contentfromanydatasourcetoany PIMsystem,andseamlesslysyndicate tomulti-channels,Bluemeteoris settingnewindustrystandards. Althoughithasonlybeenoperational forthreeyears,Bluemeteorbuildson 17yearsofexpertisefromits predecessor,Codifyd,foundedby Sanjay,whosuccessfullysoldthe company
OvercomingAIadoptionChallenges inEstablishingBusiness Jainendraovercomesignificant challengeswhileestablishinganAI lab,whichrequiredmeticulous strategicplanningandexecution.The
keyobstaclesincludedsecuring substantialresourceinvestments, attractingtop-tiertalent,and developingarobustdatastrategywhile ensuringcompliancewithregulatory standards.
Heimplementedstrategicpartnerships, builtscalableinfrastructure,and enforcedstrongdatagovernanceto overcomethesehurdles.Collaborating withindustryleaders,heinvestedin flexibleinfrastructureandestablished rigorousethicalframeworks.
Hemitigatedrisksandachieved successfuloutcomesbyinitiatingpilot projects,positioningBluemeteoratthe forefrontofAIinnovation,and ensuringthelab'slong-termsuccess.
ApproachtoOrganizational Transformation Jainendraapproachesorganizational transformationwithafocusonaclear vision,strategicalignment,and disciplinedexecution.Hebelievesthat successstartswithestablishinga compellingvisionthatalignswiththe organization'sgoals,setKPIsand effectivelycommunicatingittogain stakeholderbuy-in.
Leadershipcommitmentiscrucial,as leadersmustinspirechangeandmake decisionsthatsupporttransformation goals.Heemphasizestheimportance ofunderstandingorganizational culture,engaging employeesto
fosterownership,andensuring readinessforchange.
Headvocatesfordata-drivendecisionmaking,agility,transparency,and disciplinedexecution,whichincludes settingclearmilestonesandregularly assessingprogresstoachieve sustainablesuccess.
InsightsonChallenges Jainendraobservesseveralcommon challengesfacedbyseniorexecutives inaligningdigitaltransformationand productstrategywithbusiness objectivesanddrivingAI transformation.Asignificantissueis thelimitedAIknowledgeamong leadership,whichcomplicatesthe assessmentandimplementationofAI initiatives.
Additionally,balancingresources betweentraditionalproduct developmentandAIprojectsrequires carefulprioritization.Toaddressthese challenges,hecollaborateswithsenior leaderstodevelopastrategic frameworkaligningproductandAI strategieswithbusinessgoals.To ensurethesuccessofdigital transformationprojects,senior executivesmustprioritizealignment betweenbusinessfunctionsandkey performanceindicators(KPIs)and financialsgoals.
Hecreatesatransformationroadmap, employsdata-drivendecision-making, roleclarity,transparencyand implementsmarketintelligence
processestoensureagilityand competitivenessinarapidlyevolving market.
EffectiveMethodologiesinProduct Management Jainendrafindsthatthecombinationof AgilemethodologiesandDesign Thinkingishighlyeffectiveinproduct andprogrammanagement.By applyingAgileprinciples,he successfullymanagesdevelopment processes,whileDesignThinking drivesproductinnovationand customer-centricsolutions.
Forinstance,duringthelaunchofa newAI-drivenproduct,histeam utilizedAgiletomanagethe developmentcycleefficientlyand employedDesignThinkingtovalidate conceptswithcustomersand stakeholders.
Thisstrategicblendenabledrapid iterationsandrefinementsbasedon real-worldfeedback,resultinginan innovativesolutioncloselyaligned withmarketdemands,fosteringa strongcustomerfocusthroughoutthe developmentprocess.
AligningTeamswithBusiness Strategy Jainendraensureshisteamsalignwith theoverallbusinessstrategywhile fosteringacultureofcreativityand innovation.Heemploysseveralkey strategies:
• ClearCommunication:He prioritizestransparent communicationofthecompany’s strategicobjectives,ensuring everyteammemberunderstands theircontributiontobroader goals.
• EmpowermentandInnovation: Heempowersteamstoinnovate withindefinedboundaries,
allowingautonomyinproblemsolvingwhilemaintaining alignmentwithstrategicvision.
• Cross-FunctionalCollaboration: Hepromotesregular collaborationacrossdepartments toensurecohesiveeffortstoward sharedobjectives.
• Client-Centricity:Continuous feedbackloopsfromcustomers andmarkettrendskeepteams alignedwithclientneeds.
• RecognitionandRewards:He activelyrecognizesandrewards innovativeeffortsthatalignwith businessgoals,reinforcingthe valueofcreativitywithinthe strategicframework.This balancedapproachenablesteams todeliverbusinessvaluewhile pushingtheboundariesofproduct development.
MaintainingHighTeamMorale Jainendraemphasizesthatmaintaining highmoralebeginswithfosteringa cultureoftransparencyandtrust, wheresuccessesandchallengesare openlyshared.Thisapproachensures teammembersfeelvaluedandaligned withacommonvisionfocusedon deliveringexceptionalcustomervalue.
Hebelievesinempoweringemployees bygrantingthemautonomyand decision-makingauthority,which enhancesengagementandmorale.He alsohighlightstheimportanceof investinginprofessionaldevelopment andprovidinglearningopportunities thatkeepteamscommitted.
Byfosteringacollaborative environmentthatencouragesdiverse perspectives,heenhancesproblemsolvingandstrengthensasharedvision ofclient-centricity.
EffectiveMethodologiesinDigital Transformation ExecutingaDigitalTransformation strategyrequiresmethodologies tailoredtotheorganization'sneeds.In insurancedomainheusedLean methodologyandappropriate technologyinterventionstostreamline underwritingbyremoving inefficiencies,reducingpolicyissuance time,andenhancingcustomer satisfaction.
Heusesdata-drivendecision-making toleverageanalyticstoguide decisions,optimizeprocesses,and personalizecustomerexperiences.In eCommerceorretaildomaindigital platformsareusedforoperational efficiencyimprovement,personalize productrecommendationsbyanalysing customerbehaviour,boostingsalesand loyalty.
Hebelievesthatcustomer-centric transformationandchange managementiscrucialforaligning employeeswithnewtechnologies.In insurance,achangemanagementoffice canguidethetransitiontonewdigital tools,whileineCommerce,preparing staffforAI-drivencustomerservice andtoolscanguidetransition.
ExperiencewithCloud-Native Architectures Jainendrahassuccessfully implementedcloud-nativeandcloudagnosticarchitecturesforglobal enterprisessuchasRateGain,Diebold Nixdorf,andPitneyBowes.The primarygoalwastocreateascalable infrastructurethatoperatesseamlessly acrossmultiplecloudproviders, reducingvendorlock-inand optimizingcosts.
Theprojectutilizedamicroservices architecture,employingDockerand Kubernetesforconsistentmanagement acrossenvironments.Acloud-agnostic datalakewasdevelopedtoaggregate andanalyzedatafromvarioussources.
Challengesincludedensuringseamless integrationacrossdifferentcloud providers,managingdata synchronization,andmaintaining securitypolicies.Despitethesehurdles, theoutcomesweresignificant:a flexibleSaaSproductthatquickly adaptedtochangesincloudpricing andperformanceandaunifieddata lakethatenhanceddecision-making andreducedoperationalcosts.Thebest practicesidentifiedincludedmodular design,theuseofabstraction
layers,andeffectivecost-management strategiestooptimizecloudresource utilization.
StayingCurrentwithEmerging Technologies Jainendraemphasizestheimportance ofstayingcurrentwithemerging technologiestodriveinnovationand maintainacompetitiveedge.His approachinvolvescontinuouslearning, strategicnetworking,andrigorous evaluation.
Hekeepsinformedbyreadingindustry publications,attendingconferences, andpursuingrelevantonlinecoursesto deepenhisunderstanding.Strategic networkingwithtechnologyleaders andmaintainingrelationshipswithkey vendorsprovideearlyaccesstonew tools.
Whenassessingpotentialtechnologies, heprioritizesalignmentwithbusiness goalsandproductstrategy,focusingon thosethatenhanceofferingsorcreate newrevenuestreams.Headvocatesfor small-scalepilotprojectstotest viabilityandscalability,ensuring practicalbenefitsfortheorganization. Thiscomprehensivestrategyenables effectiveimplementationofemerging technologieswhilemaximizingtheir impact.
TheImpactofDataEngineeringand MachineLearningonProduct Delivery Jainendrabelievesthatdata engineeringandmachinelearning (ML)arecrucialforenhancingproduct deliveryanddrivingorganizational growth.Dataengineeringestablishes scalable,reliabledatapipelinesthat ensureclean,real-timedata availability,whichisessentialfor informeddecision-making.
Machinelearningfostersinnovation throughpredictiveanalyticsand personalization,improvingcustomer engagementandproductofferings. GenerativeAIfurthertransforms productdevelopmentbyautomating contentcreationandrapidprototyping, significantlyreducingtime-to-market.
Heemphasizesthatdataanalytics supportsstrategicdecision-making, enablingexecutivestotransitionfrom intuition-basedtodata-driven strategies.Byidentifyingtrendsand evaluatingrisks,thesetechnologies ensureproductsalignwithmarket demands,fostersustainablegrowth, andmaintainacompetitiveedge.This comprehensiveapproachenhances operationalefficiencyanddriveslongtermvaluefortheorganization.
High-StakesDecision-Making Experience Jainendrafacedahigh-stakesdecision whenthemarketshareoftheflagship productbegantodeclinerapidlydueto emergingcompetition.Recognizingthe urgencyforinnovation,heinitiateda strategytointegratebigdataanalytics andmachinelearningintotheproduct roadmap.Thisinvolvedredesigning corefeatures,implementingpredictive analytics,andscalinginnovation effortsacrosstheorganization.
Heprioritizedupskillingteamsto leverageadvancedtechnologiesand fosteredcross-functionalcollaboration toautomatedata-drivendecisionmakingprocesses.Theoutcomewasa successfulproductrelaunchthatnot onlyhaltedthedeclinebutalso recapturedmarketshare,solidifying thecompany'sleadershippositionand emphasizingtheimportanceofagility andcontinuouslearninginarapidly changingtechnologicallandscape.
MeasuringProductSuccess Jainendrameasuresthesuccessof productsandsolutionsthrougha comprehensiveevaluationofboth quantitativeandqualitativemetrics alignedwithstrategicobjectives.He prioritizesseveralkeymetrics:
• FeatureAdoptionRate:This metricassesseshowquicklyusers adoptnewfeatures,indicating theireffectivenessinmeetinguser needs.
• CustomerRetentionRate: Monitoringthisrateprovides insightsintocustomersatisfaction andloyalty,helpingidentify opportunitiestoreducechurn.
• NewLogos(Customer Acquisition):Acquiringnew customersreflectsmarket penetrationandtheattractiveness ofproductofferings.
• CustomerLifetimeValue (CLTV):CLTVhelpsunderstand thetotalvalueacustomerbrings totheirrelationshipwiththe organization.
• NetPromoterScore(NPS):The NPSmeasurescustomer satisfactionandloyaltyby evaluatingthelikelihoodof recommendations.
Byfocusingonthesemetrics,he ensuresthatproductsachieve immediatebusinessgoalswhiledriving sustainablegrowthandcustomer success.
Transformativechangesinhorizon inPIMandDT TheintegrationofArtificial Intelligence(AI)intoProduct InformationManagement(PIM), eCommerce,anddistributor ecosystemsisdrivingprofound advancementsinoperationalefficiency, personalization,andstrategicdecisionmaking.AI-drivenautomationanddata enrichmentaretransformingPIM systemsbyreducingtheneedfor manualupdatesandensuringthat productinformationremainsaccurate andcurrent.Thisenhanceddata quality,facilitatedbyAI'sabilityto identifyandrectifyinconsistencies, significantlybooststhereliabilityof PIMsystems.
IntheeCommercedomain,AI revolutionizescustomerexperienceby enablingthegenerationofpersonalized productdescriptionsand recommendationsbasedonindividual behaviourandpreferences.This capabilityallowsbusinessestodeliver highlycustomizedshopping experiencesandeffectivelyengage customers.Additionally,AIfacilitates theadaptationofproductinformation forvariousregionsandlanguages, helpingglobaleCommerceplatforms
resonatewithlocalmarketsand streamlineinternationaloperations.
Fordistributorecosystems,AIplaysa crucialroleinoptimizingsupplychain management.AI'spredictiveanalytics providecriticalinsightsintodemand forecastingandmarkettrends,enabling businessestomanageinventorymore effectively,minimizewaste,and swiftlyadapttochangingmarket conditions.AI'sabilitytoautomate productlifecyclemanagement, includingupdatesandend-of-life strategies,furtherenhancesoperational efficiencywithindistributornetworks.
AI'sinfluenceondigitaltransformation extendstoautomatingrepetitivetasks andenablingdata-drivendecisionmakingacrossorganizations.This strategicuseofAIenhancesresource allocationandimprovestheexecution oftransformationinitiatives.AIpoweredcustomersupportsystems, suchaschatbotsandvirtualassistants, offercontinuous,around-the-clock assistance,continuallylearningfrom interactionstoenhancecustomer satisfaction.
Inconclusion,theintegrationofAI intoPIM,eCommerce,retail, distributorecosystemsandopen networkslikeOpenNetworkfor DigitalCommerce(ONDC)represents apivotalshiftinbusinessoperations. OrganizationsthatleveragetheseAIdriveninnovationsarepositionedto achieveunprecedentedlevelsof efficiency,personalization,and strategicagility,establishing themselvesasleadersinthe competitivedigitallandscape.
Steering Success: Leading OnView Integrated Solutions into a Future of
Proactive Security Joel envisions OnView ascending to new heights in the next two years, not just in terms of financial success but also in innovation and technology.
transparency,trust,andmutualinvestment.Ratherthan relyingonlengthycontractsandsalestactics,Joelbelieves inallowingtheefficacyoftheirsolutiontospeakforitself.
Joel’s mission extends beyond the boardroom; it's about instilling a paradigm shift in how security is perceived and executed. Toinitiateandnurtureclientrelationships,OnViewoffers month-to-monthserviceswithtrialperiods,demonstrating theirconfidenceintheeffectivenessoftheirsolutions.This approachnotonlyshowcasesOnView’swillingnessto investinitsclientsbutalsofostersasenseofpartnership andsharedcommitmenttosuccess.
Byinvestingtimeandresourcesintoprovingthe effectivenessoftheirsolution,OnViewbuildstrustwith theirclients,transformingthemfromskepticsintobelievers andultimatelyintoadvocates.It’sthiscustomer-centric approachthathaspropelledOnView’sgrowthacross multiplestates,assatisfiedclientsbecomethedrivingforce behindthecompany’sexpansion.
BehavioralAnalysisandPredictiveMeasures Joelshedslightonthecomplexchallengesfacing businessesandcommunitieswhenitcomestocombating crime.Heemphasizesthatwhilecriminalsmayvaryintheir methodsandtrends,theyshareacommonintent—to
victimizeothers.Toaddressthis,OnViewadoptsastrategy similartotheFBI’sbehavioralanalysis,identifying commonalitiesandtrendsamongcriminalstoeffectively combatcrime.
However,Joelacknowledgesthatthebiggestchallengelies inthediverseandever-changingenvironmentsinwhich businessesoperate.Eachenvironmentisunique,presenting itsownsetofobstaclestocrimeprevention.Tonavigate thiscomplexity,OnViewimplementspredictivemeasures andcreatescontrolledenvironmentscenteredaroundgood behavior.Bytreatingcriminalsascustomersandcustomtailoringsolutionstodetercriminalactivity,OnView disruptscriminalbehaviorwhilesimultaneously outmaneuveringcompetitorsreliantsolelyontechnology
BringingStrongStakeholderRelationshipsforSuccess Joelunderscorestheimportanceofbuildingstrong relationshipswithstakeholders,bothinternallyand externally,toensurethesuccessofOnView.Heemphasizes arelationship-drivenapproach,focusingoncontinuous
communicationandcollaborationtoaddresstheneedsand painpointsofallpartiesinvolved.
Internally,Joelfostersacultureofinnovationand excellence,drawinginspirationfromvisionarieslikeSteve JobsandJensenHuangtodrivethecompanyforward.By stayingaheadofthecurveandcontinuouslyevolvingits technology,OnViewkeepsstakeholdersengagedand investedinthecompany’sgrowthtrajectory.This commitmenttocutting-edgesolutionsnotonlyinstills confidenceininternalstakeholdersbutalsoattracts potentialinvestorswhoseektocapitalizeonOnView’s potentialforexponentialgrowth.
Externally,Joelmaintainsopenlinesofcommunication withclientsandhisteam,activelyseekingfeedbackand inputtotailorsolutionsthatmeettheirspecificneeds.By demonstratingadeepunderstandingoftheirchallengesand offeringinnovativesolutions,OnViewsolidifiesitsposition
asatrustedpartner incrimeprevention andsecurity enhancement.
Joel’sapproachto buildingstrong relationshipswith stakeholdersrevolves aroundasharedvisionof continuousimprovement andmutualsuccess.By remainingcommittedto innovation,collaboration,and deliveringtangibleresults,OnView cementsitsreputationasaleaderin theindustry,attractingtoptalent,clients, andinvestorsalike.
LeadingThroughTeamworkandInnovation Asaleaderinthesecuritytechnologyindustry,Joelshares insightsonhowOnViewensuresadaptabilitytoemerging trendsandstaysaheadofthecurve.Heemphasizesthe importanceofnotjustkeepinganeyeonemerging technologiesbutactivelyseekingoutpartnershipsand networkingopportunitiestoleveragecollectiveexpertise foracommondefensemeasure.
Despitepotentialcompetition,Joelseesvaluein collaboratingwithotherinnovatorsandinventorstocreate positiveimpactsonabroaderscale.Byaligningwith partnerswhoshareavisionforpositivechange,OnView canstayattheforefrontofindustrytrendswhile contributingtolargersocietaladvancements.
Moreover,JoelattributesmuchofOnView’ssuccessin remainingaheadofcompetitorstotheexceptionalteam they’veassembled.Witharosteroftoptalentakintoan “All-Star”lineup,OnViewisuniquelypositionedtolead thechargeinimplementingnewtechnologiesanddriving changewithintheindustry.
Joel’sapproachunderscorestheimportanceofproactive collaboration,acommitmenttoinnovation,andleveraging internalexpertisetomaintainacompetitiveedgeinaneverevolvingtechnologicallandscape.Bystayingonestep aheadandfosteringacultureofcontinuousimprovement, OnViewmaintainsitspositionasaleaderinsecurity technology
GlobalImpactintheNextEra JoelenvisionsOnViewascendingtonewheightsinthenext twoyears,notjustintermsoffinancialsuccessbutalsoin innovationandtechnology.Withmajorplayersinthe industryundergoingmergersandacquisitions,Joelseesthe rapidevolutionofstandardsandrecognizestheattentionhis companyhasgarneredwithintheindustry
Proudoftherecognitionandconfidenceinthepath forward,Joel’sultimategoalistoleavealasting legacy—onewhereOnView’simpactextendsbeyondmere safetyandsecurity,positivelyinfluencingbusinessesand communitiesalike.Bycreatingopportunitiesfor collaborationandinnovation,Joelaimstoempower individualswithgoodideastoeffectmeaningfulchangeon anationalandglobalscale.
Joel’svisionforOnViewgoesbeyondindustrydomination; it’saboutleavingalastingimpactthattranscendsborders andtransformslivesforthebetter.
Transforming Businesses Through the Power of Msquare Automation Streamlining Processes and Empowering Teams with Innovative Solutions
IIntheever-evolvingworldof
business,efficiencyandagilityare keydifferentiators.Theyareno longerluxuriesbutnecessitiesfor survivalandgrowth.Modern automationsolutionprovidersarethe secretweaponbusinessesarewielding toachievethesecrucialgoals.
Recognizingtheneed,Msquare AutomationSolutionsPrivateLimited (Msquare)standsoutas the most promising automation solution provider,helpingbusinessesacross industriesstreamlinetheiroperations andempowerteamswithcutting-edge technology.Msquareisempowering organizationsacrossindustriesby
*StreamliningWorkflowsand EliminatingRepetitiveTasks:
Ÿ Automatingroutineprocesses: Fromdataentryandinvoice processingtocustomerservice interactions,modernautomation
With a passion for innova on and dedica on to client success, we have become a trusted partner for companies seeking to leverage the power of automa on.
Mohamed Ali Jahar, Founder and Director
Ÿ solutionshandlerepetitivetasksquicklyandaccurately, freeingupemployees'timeforhigher-valueactivities.
Ÿ No-codeandlow-codeplatforms:Theseintuitive solutionsdemocratizeautomation,allowingindividuals withvaryingtechnicalskillstobuildandimplement automations,fosteringwideradoptionacrossthe organization.
Ÿ AI-poweredautomation:Fromintelligentdocument processingtopredictivemaintenance,AIaddsalayerof intelligencetoautomations,enablingthemtoadaptto changes,optimizeprocesses,andmakedata-driven decisions.
*BoostingProductivityandEmployeeSatisfaction:
Ÿ Improvedaccuracyandreducederrors:Automation minimizeshumanerrorinrepetitivetasks,improving dataaccuracyandoverallprocessefficiency.
Ÿ Real-timeinsightsandvisibility:Byautomating manualdatagatheringandanalysis,employeesgain instantaccesstocrucialinformation,empoweringthem tomakequickerandmoreinformeddecisions.
Ÿ Reducedworkloadandincreasedemployee satisfaction:Freeingemployeesfrommundanetasks allowsthemtofocusonmorecreativeandstrategic work,leadingtohigherengagementandjob satisfaction.
*EnhancingCustomerExperienceandBuildinga CompetitiveEdge:
Ÿ Personalizedcustomerinteractions:Automation enablesbusinessestotailorcommunicationsandsupport basedonindividualcustomerneeds,fosteringdeeper relationshipsandincreasedsatisfaction.
Ÿ Fasterissueresolution:Automatedcustomerservice botsandintelligentroutingsystemsprovidepromptand efficientsupport,significantlyreducingresponsetimes andimprovingcustomerexperience.
Ÿ 24/7availabilityandglobalreach:Automationhelps businessesofferservicesaroundtheclockandcaterto customersacrossdifferenttimezones,expandingtheir reachandcompetitiveadvantage.
*AdaptingtoChangeandDrivingContinuous Improvement:
Ÿ Scalableandflexiblesolutions:Modernautomation solutionsaredesignedtoadapttochangingbusiness needsandworkloads,ensuringscalabilityandfutureproofinginvestments.
Ÿ Real-timemonitoringandperformanceanalysis: Businessescancontinuouslyrefineprocessesand optimizeefficiencybytrackingautomationperformance andidentifyingbottlenecks.
Agiledevelopmentandrapidimplementation:No-code andlow-codeplatformsfacilitatequickdeploymentof automations,enablingbusinessestorespondswiftlyto changingmarketdemandsandopportunities. Foundedin2022,Msquarehasembarkedonamissionto simplifycomplexworkflowsandfreeupvaluablehuman resourcesforbusinessesofallsizes.“With a passion for innovation and dedication to client success, we have become a trusted partner for companies seeking to leverage the power of automation. We are a top supplier of cuttingedge automation solutions that assist companies in optimising their critical procedures, boosting productivity, and decreasing manual intervention,”saysMohamedAli Jahar,FounderandDirector,who,asapioneerinthe automationindustrytakesusbacktothebeginningofhis journey,sharingthefactorsthatmotivatedhimtoenterthis dynamicfield.
ASagaofInnovationandExpertise MohamedsaysthatwhileMsquareAutomationSolutions maybesynonymouswithcutting-edgeautomationtoday, theirjourneybeganwithaspark,avisionignitedbythe potentialoftechnologytotransformbusinesses.Itwasn't aboutbeingpioneers;itwasaboutbeingproblemsolvers, efficiencychampions,andbelieversinthepowerof innovation.
Intheearlydays,theywitnessedfirsthandthestruggles companiesfacedwithmanualprocesses,repetitivetasks, anddatasilos.Mohamedadds,“We saw their frustration with wasted time, human error, and missed opportunities. This burning desire to alleviate these pain points drove us to explore the nascent world of automation.”
Steppingintotheautomationecosystemwasn'tjustabout enteringadynamicmarket;itwasaboutbecomingpartofa movement.Mohamedsaystheysawthemselvesascocreators,collaborators,andstorytellerseagertosharethe transformativepowerofautomationwiththeworld.
“This passion, coupled with our relentless pursuit of excellence, has fuelled our journey from a fledgling startup to a recognized leader in the automation industry,”he states.They'vegrownalongsidethetechnology,learning,
adapting,andconstantlyinnovatingtodeliverthemost effectivesolutionstotheirclients.
Today,asMohamedandhisteamstandattheforefrontof automation,they'rehumbledbytherecognitionofbeing pioneers.“However, our true motivation remains unchanged: to empower businesses, unleash human potential, and shape a future where technology fuels efficiency, growth, and success.”
UnleashingAutomation-PoweredHumanIngenuity MohamedsaysthatbeingconsideredIndia'smost promisingautomationcompanyisanhonourtheydeeply appreciate:“Our success has never been solely about automation. It's about a deeper, guiding philosophy that permeates everything we do:”
Ÿ PeopleFirst:“We believe technology should empower people, not replace them.”Automationisnotabout eliminatingjobs;it'saboutfreeinghumanmindsto focusonwhattheydobest–creativity,innovation,and strategicthinking.“We design solutions that complement human expertise, not compete with it.”
Ÿ InnovationisKey:Mohamedsaystheautomation landscapeisconstantlyevolving,andtheythriveon stayingaheadofthecurve.“We embrace a culture of continuous learning, experimentation, and adaptation.” Thisallowsthemtodevelopcutting-edgesolutionsthat addressemergingneedsandbringunparalleledvalueto theirclients.
Ÿ Client-CentricApproach:Everybusinessisunique, andsoareitsautomationneeds.Mohamedsaysthey don'tbelieveinone-size-fits-allsolutions.Instead,they partnerwiththeirclientsandunderstandtheirspecific challengesandgoals.“Then tailor our solutions to perfectly fit their needs.”Thisensuresmaximumimpact andlastingsuccess.
Ÿ BuildingTrustandTransparency:“Automationcan becomplex,butwemakeitaccessible,”saysMohamed. Theybelieveinopencommunication,transparent processes,andbuildingtrustwiththeirclients.This commitmenttointegrityensureslong-termpartnerships andmutualsuccess.
Ÿ PassionforImpact:“Our ultimate goal is not just to automate processes; it's to make a real difference in the world. We are passionate about helping businesses grow, streamline operations, and achieve their full potential. This passion fuels our dedication and drives us to deliver exceptional results.”
It was this burning desire to alleviate these pain points that drove us to explore the nascent world of automa on. BeyondAutomation:AComprehensiveSuiteofServices TheAutomationlandscapeiscontinuallyevolving.Sharing theirUSPs,Mohamedsaystherearedistinctivefactorsthat positionthemasoneofthebestinnovators:
Ÿ DemocratizingAutomationwithNo-CodeSolutions.
Ÿ AI-PoweredEfficiency&AccuracyBoost.
Ÿ TailoredIndustryExpertiseforMaximumImpact.
Ÿ CostSavings&MeasurableROI.
*WhatSetsMsquareApart?Mohamedsaysitistheir mission:“Delivering top-notch No-Code and LowCode Automation expertise across diverse business applications, we aim to redefine productivity standards. Committed to innovation, we offer expert implementation services and bespoke desktop app development, ensuring our clients thrive in the digital landscape.”
Ÿ Cutting-edgeAIBots:MsquareAutomationSolutions isalsocertifiedforworkingintheroboticsindustry.“We stand out with a portfolio of state-of-the-art AI Bots meticulously designed for diverse business processes.” Thesebotsarenotjustautomationtools;theyare intelligent,adaptive,andcraftedtoelevateefficiency, productivity,anddecision-makingacrossvarious industries.
Ÿ ExtensiveApplicationCoverage:Msquarestandsout byofferingAI-infusedautomationsolutionsacrossa diverserangeofover1000businessapplications,
coveringareassuchasE-Commerce,Marketing,Lead Management,andCommunicationChannels,providing clientswithacomprehensivesuiteofdigitalsolutions.
Ÿ ExpertiseinNo-CodeandLow-CodeAutomation: Thecompany'scoreexpertiseinNo-CodeandLowCodeAutomationsetsitapart,empoweringclientsto automateprocesseswithoutextensivecoding knowledge.Msquaregoesbeyondtraditionalcoding, specializinginintuitiveno-codeandlow-codeplatforms likeMake.com(formerlyIntegromat)andZapier..
Thisuniquecapabilityenhancesaccessibilityand acceleratestheimplementationofautomationsolutions.It allowsthemtocreatetailoredautomationsolutionswithout extensivecodingknowledge,ensuringfaster implementationandeasieradoptionfortheirclients.
Ÿ StrategicImplementationServices:Msquare'sexpert implementationservicesforplatformslikeMonday.com andcustomdesktopappdevelopmentforbothWindows andMacplatformsdistinguishit,ensuringseamless integrationandoptimalperformanceofautomation solutionstailoredtoclientneeds.
Ÿ Industry-AgnosticApproach:Msquareunderstands thatautomationneedsvaryacrossindustries.Theyoffer acomprehensivesuiteofsolutionscateringtodiverse sectorslikee-commerce,marketing,leadmanagement, documentprocessing,andcommunicationchannels.
Ÿ FocusonROI:Msquareisn'tjustaboutimplementing automation;theyfocusondeliveringtangibleresults.Its solutionsaredesignedtoimproveefficiency,reduce costs,andincreaseproductivity,ensuringaclearreturn oninvestmentforitsclients.
Ÿ CollaborativePartnership:Msquarebelievesin buildingstrongrelationshipswithitsclients.Theyoffer dedicatedaccountmanagementandongoingsupport, ensuringsmoothimplementationandseamless integrationofautomationsolutions.
Mohamedadds,“Our recognized status as a Make Gold partner and "MAKE Automator of the Month" underscores our commitment to excellence. Serving 350+ clients across 20+ countries, our tailored services, including expert implementation for Monday.com and custom desktop app development, empower businesses to thrive.”
Withaproventrackrecordof800+successfulprojects, Msquareseizestheopportunitytorevolutionizeoperations, training,consulting,andproductofferings,ensuring sustainedgrowthandcompetitiveadvantage.
We saw their frustra on with wasted me, human error, and missed opportuni es. *Msquare’sKeyOfferings:
Ÿ AutomationworkflowdevelopmentusingMake.com andZapier:Offeringtop-tierworkflowdevelopment servicestouniquebusinessneeds,irrespectiveofthe industry.Transformingyourbusinesswithzapier,using over50tailoredzapsglobally.
Ÿ Monday.comImplementationandAutomation: UnlockingthetruepotentialofMonday.comwith Msquare.“We specialize in creating automated workflows for your business processes to boost productivity.”
Ÿ MigrationfromZapiertoMake:Streamlineyour automationjourneybymigratingexistingworkflows fromZapiertoMakewithMsquare'sexpertguidance.
Ÿ TrainingandConsulting:Upskillyourteamwith Msquare'scomprehensivetrainingprogramsandreceive strategicconsultingservicestooptimizeyour automationstrategy
Ÿ CustomDesktopAppDevelopment:GobeyondprebuiltsolutionswithMsquare'sexpertiseindeveloping customdesktopapplicationsforWindowsandMac platforms.
Mohamed’sleadershipstyleisoftenrecognizedasadriving forcebehindhiscompany'sachievements.
Sheddinglightonhisapproachtoleadershipandteam buildingwithintheorganization,hesays:
Ÿ “I trust my team members to own their responsibilities and make decisions.”
Ÿ Recognizingandrewardingachievements.
Ÿ Providinglearninganddevelopmentopportunities.
Ÿ “I actively encourage collaboration across departments and teams. We have open-door policies, regular brainstorming sessions, and cross-functional projects that break down silos and nurture a spirit of collective ownership. This synergy breeds creativity and propels us towards shared goals.”
FuellingInnovationwithaClient-CentricApproach TheessenceofAutomationliesininnovation,perfection, accuracy,andenhancingprocesses.Tostrikeabalance betweenoperationalefficiencyandcustomersatisfaction, Mohamedsaysthey:
Ÿ Prioritizingcustomerneeds:Byfocusingon understandingeachclient'suniquegoalsandchallenges, tailoringautomationsolutionsthatdelivertangible resultsexceedingtheirexpectations.
Ÿ Continuousimprovement:Employiterative developmentandfeedbackloopstoconstantlyrefine processesandensureaccuracywhileoptimizing efficiency
Ÿ Innovationmindset:Activelyexplorenew technologiesandautomationpossibilities,ensuringour solutionsremainattheforefront.
Digitalizationandtechnologicaladvancementsarecrucial aspectsofthemodernAutomationecosystem.Whenasked howtheyintegratetheseprinciplesintoMsquare’score functioningandcontributetoatechnovativefuture, Mohamedsaystheydoitby:
Ÿ Embracingleading-edgetechnology:“Our commitment to a technovative future is reflected in our use of cutting-edge technologies, such as artificial intelligence and No-code/Low code platforms, to enhance automation solutions.”
Ÿ Continuousplatformintegration:“We stay ahead of the curve by constantly expanding our portfolio of integrations with the latest platforms and applications relevant to our clients' workflows.”
Ÿ Fosteringacultureofinnovation:“We cultivate a culture of experimentation and learning, encouraging our team to explore new possibilities and develop creative solutions for our clients.”
Ÿ Contributingtothetechcommunity:“Webelievein sharingourknowledgeandexpertisetoadvancethe fieldofautomation.”Theyareamongthetop contributorstomanyautomation/techcommunities, includingtheMake.comDiscoursecommunityandthe Monday.comcommunity
Msquarehasachievedremarkablesuccess.Sharinga successfultransformativeyetcomplexprojecttheyhave completed,andMake.comfeaturedontheircommunity: (https://community.make.com/t/how-to-automate-orderfulfillment-and-inventory-management/13689/4).
Howtoautomateorderfulfilmentandinventory managementtheMsquareway?
Funfact:Morethan20%ofallretailpurchasesnowoccur online.Andthischunkofe-commerceisexpectedto generate$6.3trillionin2023,accordingtoForbes
Exciting numbers, for sure, but it takes a lot of complex systems and processes behind the scenes to enable all this on-demand online shopping.
MSquareAutomationSolutionstookastabatsimplifying thingsforoneoftheirclients.
Thegoals:
>Unifytheplatformstheywereusing,includingShopify, Zoho,andShipStation.
>Reduceerrorsandtimespentonmanualmaintenanceand processes.
AddingMaketothemixwasjustwhattheyneededto improveorderfulfilmentandinventorymanagement.
WhatproblemwasMsquaretryingtosolvewithits automation?
Streamliningtheprocessoforderfulfilmentandinventory managementbyautomatingvarioustaskssuchasadding complimentaryitems,calculatingshipmentweight,creating salesorders,generatingshippinglabels,andissuing invoices.
Whydidtheproblemexist?
Theexistingprocessoforderfulfilmentandinventory managementinvolvedmultiplemanualsteps,whichwere time-consumingandpronetoerrors.Coordinatingbetween differentsystemssuchasShopify,ZohoInventory, ShipStation,ZohoBooks,andZohoInvoicerequired significanteffortandincreasedtheriskofdata inconsistencies.
With a proven track record of 800+ successful projects, we seize the opportunity to revolu onize opera ons, training, consul ng, and product offerings, ensuring sustained growth and compe ve advantage. HowdidMsquaresolvetheproblem?Whatdoes Msquare’ssolutionlooklike?
Mohamedanswers,“The solution we have developed is an automation system that leverages triggers and actions across various platforms.”
Ÿ WhenaneworderisplacedinShopify,thesolution examinestheorderforanydiscountcouponsorgift couponsassociatedwithit.
Ÿ Ifagiftcouponisfound,thesystemidentifiesthe correspondingcomplementaryitemintheZoho Inventoryandaddsittotheorderlineitems.
Ÿ Thesolutioncalculatesthetotalweightoftheshipment andselectstheappropriatepackageforshipping.
Ÿ In addition to these functionalities, the automation solution also performs several other tasks.
Ÿ Itcreatesasalesorderandgeneratesaninvoicewithin ZohoInventory.
Ÿ Utilizingacustomizedemailtemplate,itsendsthe customeraconfirmationemailwithalltherelevant details.
Ÿ Tostreamlinetheshippingprocess,itgeneratesa shipmentlabelusingShipStation.
Ÿ Simultaneously,itcreatesaTrellocardwherethe shipmentlabelandorderdetailsareupdatedtokeepthe relevantinformationeasilyaccessibleandorganized.
Ÿ Finally,thesolutionuploadstheshipmentlabeltoZoho Drive,ensuringitissecurelystoredandaccessiblefor futurereference.
WhatdidMsquare'ssolutionachieve?
Ÿ Reducedmanualworkandhumanerror
Ÿ Accurateandconsistentdataacrosssystems.
Ÿ Improvedefficiencyandproductivity
Ÿ Enhancedcustomersatisfactionthroughtimelyand error-freeorderprocessing.
Ÿ Betterinventorytrackingandmanagement.
Ÿ Simplifiedaccountingprocesseswithautomated invoicing.
FosteringEmpoweredEnvironments Theworkforceisthecornerstoneofeverysuccessful organization.Tofosteracultureofgrowth,skill development,andempowermentamongtheiremployees, Mohamedsays,“We invest in our employees' professional growth by covering the costs of skill development courses, ensuring they have access to the latest industry knowledge. This commitment underscores our dedication to providing opportunities for continuous learning.”
Aspartoftheiremployeedevelopmentstrategy,Msquare leadershipmeticulouslyanalyzesthecoursescompletedand skillsacquiredbytheirteammembers.
“This comprehensive approach allows us to align individual achievements with organizational goals, providing a basis for the annual appraisal process,”saysMohamed.“We believe that by investing in our employees' skills and recognizing their contributions, we not only enhance individual career paths but also fortify the collective strength of our organization.”Thiscommitmentreinforces acollaborativeandempoweredenvironmentwhereeach teammembercontributestotheoverallsuccessofMsquare AutomationSolutions.
EliminatingAdversities TheCOVID-19pandemichasreshapedindustriesglobally AccordingtoMohamed,inresponsetotheeconomic challengesprecipitatedbythecrisis,MsquareAutomation Solutionsrecognizedtheheightenedsignificanceof automationanddigitaltransformationforbusinesses navigatingthenewnormal.Despitestartingthecompany afterthelockdownperiod,Mohamedandhisteamswiftly adaptedtheirstrategiestomeettheevolvingneedsof organizationsforcedtoreducehumanresourcesor repurposethemformorecriticaltasks.
Mohamedrecalls,“Understanding the urgency of the situation, we intensified our efforts to provide tailored automation solutions designed to streamline operations and enhance efficiency in remote work environments.”
Although we stand at the forefront of automa on, our true mo va on remains unchanged: to empower businesses, unleash human poten al, and shape a future where technology fuels efficiency, growth, and success. Recognizingthatbusinesseswereseekinginnovativeways toadaptandthriveamidstthecrisis,Msquareaccelerated thedevelopmentandimplementationofautomation solutionstoaddressspecificchallengesexacerbatedbythe pandemic.
Byleveragingcutting-edgetechnologiesandinnovative methodologies,theteamempoweredorganizationsto optimizetheirprocesses,reducemanualintervention,and enhanceproductivityinthefaceofunprecedented disruptions.“Our agile response to the post-COVID-19 landscape underscored our commitment to supporting businesses in their digital transformation journeys and positioning them for long-term success in a rapidly evolving business environment,”headds.
APraiseworthyWisdom AutomationisanicheofIndianindustrythatdemands constantinnovation.Mohamed’sadvicetootherbudding entrepreneurswhoaspiretoventureintothisspaceis pragmaticandpractical:
*IdentifyaSpecificNiche:Theautomationspaceisvast, sodon'ttrytobeeverythingtoeveryone.Instead,identifya specificnichewithintheindustrywhereyoucandevelop deepexpertiseandcatertoawell-definedcustomer segment.
*FocusonValueProposition:Clearlyarticulateyour company'suniquevalueproposition.Howwillyour automationsolutionsbenefitbusinessesinameasurable way?Quantifytheimpactyouaimtoachieve:
costreduction,efficiencygains,orimprovedcustomer experience.
*EmbraceInnovation:Automationisallaboutpushing boundariesandfindingnewwaystodothingsmore effectively.Fosteracultureofinnovationwithinyour company,encouragingexperimentation,collaboration,and continuouslearning.Stayupdatedonthelatesttrendsin automationtechnologies,suchasAI,machinelearning,and RPA,andexplorehowyoucanintegratethemintoyour solutions.
*BuildaStrongTeam:Surroundyourselfwithatalented anddiverseteamthatsharesyourvisionandpassionfor innovation.Fosteracultureofcollaboration,creativity,and continuouslearningwithinyourorganization.
LookingAhead–ABrightFutureDrivenbyInnovation Lookingtothefuture,Mohameddivulgeshisvisionfor Msquare.‘Empoweringbusinessesworldwidethrough intelligentautomation,democratizingaccessanddriving impactfultransformation.’
GlobalReach:ExpandsolutionsbeyondIndia,cateringto diversemarketsandlanguages.
InnovationChampion:Leadthewayincutting-edge automationtechnologies,pushingboundariesandshaping thegloballandscape.
ClientSuccess:“Our ultimate goal is to drive tangible value and success for our clients. We will continue to prioritize customer satisfaction, delivering tailored automation solutions that exceed expectations and contribute to the growth and success of businesses across the globe,”concludesMohamed.
ThemodernautomationsolutionproviderlikeMsquare doesnotjustoffertools;itempowersbusinessesto transformtheiroperations,unlocknewlevelsofefficiency andagility,andultimatelygainacompetitiveedgeinthe digitalage.However,it'scrucialtorememberthat successfulautomationrequiresastrategicapproach, identifyingtherighttaskstoautomate,integratingsolutions seamlesslyintoexistingworkflows,andfosteringaculture ofcontinuousimprovement.
BypartneringwithMsquareAutomationSolutionsPvtLtd andadoptingawell-definedstrategy,businessescanharness thepowerofautomationtoachievetheirdesiredoutcomes
andpavethewayforamoreefficient,agile,andultimately successfulfuture.
MsquareAutomationSolutionsconstantlyinnovates, exploringnewtechnologiesandexpandingitsservice offerings.Theircommitmenttoclient-centricity,continuous learning,anddedicationtodeliveringvaluepositionsthem asapromisingplayerintheautomationlandscape.Whether you'reasmallstartuporalargeenterprise,Msquare AutomationSolutionsofferstheexpertiseandsolutionsto helpyoustreamlineyouroperations,empoweryourteams, andachieveyourbusinessgoalsthroughthepowerof automation.
Formoreinformation,pleasevisit orwww.msquare.pro connectat or+917736507130 support@msquare.pro
Technology provides powerful tools to solve complex business challenges, whether it's streamlining processes, improving efficiency, or enhancing customer experiences.
Director Engineering - Data and Analytics
Sheetal Pratik
Innovationbreedsopportunity,butit'scollaborationthat nurturestrueingenuity,"assertsSheetalPratik,the versatileDirectorofEngineering,Data,and AnalyticsatNatWestGroup.Herforward-thinking perspectiveonharnessingtechnologyasacatalystfor transformationiscreatingaculturewhereleadersfearlessly embraceitspotential.
AnalumnaoftheesteemedBirlaInstituteofTechnology, oneofIndia'spremiertechnologyschools,Sheetalwas instilledwithapassionforleveraginginnovationtosolve complexchallengesfromanearlyage.Thismindsethas servedherwellinherintegralroleatNatWest,wheresheis leadingDataEngineeringplatformoperationswithinthe dataandanalyticsorganizationandinitiativesfocusedon enhancingcustomerexperienceattheintersectionofdata, analytics,andmanyprogressivetechnologies.
However,Sheetalrecognizesthattruetechnological disruptionrequiresmorethanjustintelligentsystems,it demandsanopenenvironmentwherecollaborative expertisecanflourish."Myvisionistofosterasecurespace wheresmartpeoplefromdiversebackgroundsfeel empoweredtosolveproblemsandpushboundarieswithout constraints,"sheexplains.
UnderSheetal'sguidance,multipledataplatformshave emergedandhavebecomeindustrypioneers,mobilizing cross-functionalteamstoreimaginelegacyprocesses throughatechnologicallens.Herdata-drivenapproach, leanprocesses,focusonfastconceptsinthecashcycle,and abilitytoextractvaluableinsightsthatinformstrategic decision-makingenablehertostreamlineoperationsand servecustomersbetter.Meanwhile,herevangelismfor secure,federateddataimplementationsispilotingbusiness empowermentthroughtechnologyanddata.
Mostimportantly,Sheetalintendstocontinueherfocusin hernewroleoncultivatingNatWest'shumancapitalas muchasitstechnologicalcapabilities."Innovationsare meanttoaugmenthumaningenuity,notreplaceit,"she insists.Thismindsetpermeatesherleadershipphilosophy ofprovidingamplegrowthopportunities,autonomy,and psychologicalsafetyforhertalentedengineeringteams.
Lookingahead,Sheetalenvisionstechnology's transformativepotentialextendingfarbeyondarchaic businessconventions."We'rejustscratchingthesurfaceof howexponentialtechnologiescanenhanceproblemsolving,security,sustainability,andourcollectivehuman
experience,"shesaysexcitedly.Withherinspirational leadershipcatalyzingitstechnologicalevolution,sheis excitedtocontributetoNatWestGroup,asitcontinuesto deliversustainablelong-termvalueforitsshareholders usingdataandtechnology
FromHumbleBeginningstoTransformativeImpact Sheetal'sjourneyinthetechnologysectorbeganwitha simpleyetpowerfulmotivation:theabilitytosolve complexproblemsandmakeasignificantimpact.Fueledby apassionforstrategicimprovementhonedduringher MasterofBusinessAdministration,shequicklyrealizedthe immenseopportunitytounderstandbusinesschallengesand leveragetechnologytosolvethem.Herproblem-solving skills,nurturedbyherfather,thelateSudhirSeraphim,an educationistspecializinginMathandPhysics,laidastrong foundation.Hetaughthertosolveproblemsusingfirst principlesandinstilledinherpatience,persistence, resilience,innovation,andtheabilitytonavigate complexityfromayoungage.
Sheetal'smother,Mrs.SharletSeraphim,playedanequally vitalroleinshapinghermindset.Astrong,well-read,and fearlesswoman,sheimpresseduponSheetalthebeliefthat shecouldachieveanything.Innovationwasadailypractice forhermother,whooptimallyutilizedlimitedresources, makingsustainabilityawayofliferatherthanabuzzword. Hersister,Mrs.SuvigyaSeraphimRaj,anHRleaderbased outofCanada,andherpaternalaunt,Dr.RinaSeraphim Deen,aneconomistbyprofession,havebeenhersoul sisters,providingsupportandencouragementeveninher toughesttimes.
RaisedinanorthIndianfamilyfromBihar,Sheetalisthe fourthgenerationofwell-educatedwomen.Hergreatgrandmotherwasaprofessor,hergrandmother,Mrs.Evelyn Lawrence,ranasuccessfuleducationalinstitution,andher motherwasaneducationistinthehumanities.Education hasbeenanon-negotiablepillarinherfamily.Herpaternal grandmother,Ms.MarySeraphim,apresident-awarded educationistspecializinginSanskrit,ensuredSheetal excelledacademically
Sheetal'schildren,AkshatandAshi,havesupportedher dreamsbygrowingintoindependentandmature individuals.Herlifepartner,Mr.NishantPratik,hasbeen herbestfriend,mentor,andally,alwayspushingherto excelandbehappy.Hisattitudeofallowingpeopleto followtheirpathsandsupportingthemfullyhasdeeply
impactedtheirfamilyvalues,fosteringacultureoftrust, support,andtransparency.
Herupbringinginajointfamily,dailystruggles,and experiencesofforgivenessandcompromisehave profoundlyinfluencedherunderstandingofhuman emotions.Educatedatoneofthebestschoolsinhertown, St.Joseph’sConvent,Patna,andlateratNotreDame Academy,Patna,Sheetallearneddiscipline,values,andthe importanceofplayingfair.Observingthenunsruna successfulinstitutionandadministrationinspiredher deeply
Aftercompletingherseniorsecondaryeducation,Sheetal movedtostudyandworkindifferentpartsofIndiaand aroundtheglobe,broadeningherhorizonsandmakinghera betterhuman.Herfamily'slegacyandherearlyeducation aredeeplyingrainedinherDNA.Shewasfortunateto attendSt.Stephen’sCollege,Delhi,forPhysicshonors, whereshemetherlifepartner,Nishant. together,theytransitionedtoBirlaInstituteof Mesra,whichfurthernurturedhertechnologicalmindset.
Sheetal'spostgraduatediplomainbusinessadministration fromtheInstituteofManagement
(IMTG)wasauniquejourneypost-marriageand motherhood.Balancingmotherhood,ademanding technologyconsultingcareer,andherstudiesrequired perfecttimemanagement.Hermother-in-law,Mrs.Purnima Prasad,providedunwaveringsupportduringthistime.The coursetaughtheressentialbusinessconceptsandthe importanceoftakinghelp,buildingmentalstrength,and lettinggoofperfectionattimes.
Withover20yearsofprofessionalexperience,Sheetal's careerspansrolesatOracleIndia,COLT,NaviSite,Syntel, Mphasis,RelianceJioPaymentsBank,SaxoBank,and Adidas.Hermantraof"beingcomfortableinbeing uncomfortable"hasguidedherthroughdiversechallenges. Alongtheway,leadersandfriendshaveinspired, motivated,andmentoredher,playingsignificantrolesin herjourney.
Collaboration t platforms will c evolve, enabling seamless communication and collaboration among t regardless of geogr location.
TheTransformativePowerofTechnology Historically,technologicalinnovationslikeelectricity,the telephone,andtheairplanehavebeentransformative, changingthewaypeoplelive.Thisisthepowerof technologythatkeepsSheetalenergizedeveryday Today, weareatasimilarinflectionpointwithGenerativeAIand Blockchain.Sheetalisfascinatedbyhowtechnologycan transformtraditionalbusinessmodels,optimizeprocesses, andcreatenewopportunities.
Sheetal sees technology evolving in several ways to further enhance its ability to deliver business value:
Problem-Solving:Technologyprovidespowerfultoolsto solvecomplexbusinesschallenges,whetherit's streamliningprocesses,improvingefficiency,orenhancing customerexperiences.
• Innovation:Technologyisconstantlyevolving, presentingnewopportunitiesforinnovation.Whether it'sAI,blockchain,ortheInternetofThings(IoT), theseadvancementsofferexcitingpossibilitiesfor drivingbusinessvalue.
• Data-drivenInsights:Theproliferationofdatafrom varioussources,includingIoTdevices,socialmedia, andsensors,willprovidebusinesseswith unprecedentedinsightsintomarkettrends,customer behavior,andoperationalperformance.Advanced analyticstoolswillempowerorganizationstoextract actionableintelligencefromlargedatasets,enabling informeddecision-makingandproactivestrategies.
• CollaborativeTechnologies:Collaborationtoolsand platformswillcontinuetoevolve,enablingseamless communicationandcollaborationamongteams, regardlessofgeographicallocation.Virtualreality (VR),augmentedreality(AR),andmixedreality (MR)technologieswillfurtherenhanceremote collaboration,enablingimmersiveexperiencesand virtualworkspaces.
• BlockchainandTrust:Blockchaintechnologywill playasignificantroleinenhancingtrustand transparencyinbusinesstransactions,supplychains, anddigitalecosystems.Byprovidingimmutableand decentralizedledgers,blockchaincanstreamline processes,reducefraud,andimproveaccountability acrossvariousindustries.
• Cybersecurity:Withtheincreasingdigitizationof businessprocessesandthegrowingsophisticationof cyberthreats,cybersecuritywillremainatoppriority
fororganizations.Advancedsecuritymeasures,such asAI-driventhreatdetection,encryption,andzerotrustarchitectures,willhelpsafeguarddata,systems, andintellectualproperty
• EthicalandSustainablePractices:Businesseswill increasinglyprioritizeethicalandsustainablepractices intheiroperations,drivenbyconsumerdemand, regulatoryrequirements,andsocialresponsibility. Technologywillplayacrucialroleinenabling sustainableinnovations,suchasrenewableenergy solutions,circulareconomyinitiatives,andecofriendlysupplychains.
• Throughherwork,Sheetalrealizesthatsheispartof somethingmuchlarger,contributingtoa transformativeperiodintechnologythatisshapingthe futureofbusinessandsociety.
TransformativePowerofTechnology Leadinghigh-performingteamsacrossdiversesectors requiresablendofleadershipskills,adaptability,anda
deepunderstandingoftheuniquechallengesand opportunitieswithineachsector.Here'showSheetal approachesitandthestrategiessheusestoensuretheir success,realizingsheispartofsomethingmuchlarger.
Sheetalbelievesthatahighlymotivatedteamcanachieve extraordinaryresults.ShehasleveragedPinkTheoryasa guideline,focusingonenablingpeopletobecome intrinsicallymotivated.AccordingtoPinkTheory,intrinsic motivationisbasedonthreekeyfactors:Autonomy, Mastery,andPurpose.Bycreatingteamsthatare autonomous,equippedwithresourcesforcontinuous learningandskillmastery,andunderstandingtheirpurpose andimpactwithinthebiggerpicture,Sheetalfostersselfmotivatedteams.
Settingupahigh-performingteamalsorequiresadapting andswitchingbetweendifferentleadershipstylesdepending ontheteamformationstageandproductdevelopment needs.Sheetalutilizesvariousleadershipstyles,including:
• DemocraticLeadership
• AutocraticLeadership
• TransformationalLeadership
• TransactionalLeadership
• BureaucraticLeadership
• ServantLeadership
• ReverseLeadership
Additionally,Sheetalemphasizestheimportanceof establishingafeedbackcultureandagrowthmindset. Creatinganecosystemofexperimentation,providingasafe space,andencouragingcontinuousfeedbacknurtures thoughtleadershipandofferseveryoneopportunities withoutthefearoffailureandrejection.
Moreover,adoptingreverseleadershiphasbeenparticularly rewardingforSheetal.Thisapproachpromotesleading fromthebottomup,fosteringinclusivityandcollaboration. Itempowersallteammemberstolead,evenwithouta traditionalleader’slabel,therebyorganicallydeveloping futureleaders.
Bycombiningthesemechanismswithacommonvision, sharedgoals,gamificationwithmeasuredOKR conversations,andregularformal/informaldiscussions, Sheetalhassuccessfullycreatedaunifiedandhighperformingteam.Herrealizationthatsheispartof somethingmuchbiggerdriveshercommitmentto continuousimprovementandcollectivesuccess,makinga significantimpactwithinherorganizationandbeyond.
RevolutionizingDataGovernancewithDataMesh Overher20yearsofexperience,Sheetalhashadnumerous opportunitiestoleadandshapevariousengineering platforms.However,hermostfulfillingand transformationaljourneywascreatingtheDataWorkbench, abank-widedatagovernanceplatformforoneofthe leadingEuropeanbanks.Thisprojectcoincidedwiththe revolutioninthedataindustrybroughtaboutbythe introductionofDataMeshbyZhamakDehghani.Data Meshisasocio-technicalapproachtobuildingafederated dataarchitecture,leveragingadomain-oriented,self-serve design.ItborrowsfromEricEvans’theoryofdomaindrivendesignandManuelPais’andMatthewSkelton’s theoryofteamtopologies.
Sheetalwasentrustedtoleadthisinitiative,startingwitha blankslateintermsofrequirements,tools,andprocesses. Atthetime,therewasnoprovenimplementationglobally, noproduction-levelimplementations,andnosingletool designedtoaccomplishthis.Thechallengewastosolvethe complexitywithinaveryleanbudget,withnoroomfor error
Sheetal and her Husband Nishant
Withgreatsponsorshipfromthebusiness,supportfrom pioneeringstakeholders,partnershipswiththeright consultants,andmentorshipfromhermanager,Sheetal effectivelycuratedtheplatform.Shespentextensivetime brainstormingwithdataexpertsworldwide,learning,listing outrisks,identifyingpossibletechnologiesandtools,and engagingwiththerightpeople.Theyadoptedafast-track developmentapproachtocreatequickly,failfast,and incorporateregularfeedbacksessionsandcourse corrections.
Oneofthemajorchallengeswasachievingcultural alignmentastheytransitionedfromacentralizedsetuptoa federatedone.Therewasconsiderableresistance,whichis commontoanytransformativeprogram.Thispresentedan opportunitytoempathizewithpeopleandsetup educationalandculturalsessionsemphasizinglargergoals.
Byovercomingthesechallenges,Sheetal'sleadershipin creatingtheDataWorkbenchnotonlyadvancedthebank's datagovernancecapabilitiesbutalsopositionedherasa pivotalfigureintheevolvinglandscapeofdata management.Herworkonthisprojectunderscoresher
abilitytonavigatecomplex,unchartedterritoriesanddrive significanttechnologicalandculturaltransformation.
CultivatingInnovationandCollaboration Sheetalbelievesthatinnovationandcollaborationare integralpartsofasuccessfulculture.Sheunderstandsthat thefoundationofbothliesincreatingasafespacewhere peoplefeelsecureandfearless.Innovation,accordingto Sheetal,stemsfromtheabilitytorecognizeconstraintsand findwaystoovercomethem.Itinvolvesamindsetofhyperautomation,whereonecontinuouslyidentifiesbottlenecks inbusinessprocessesandusestechnologyandthought leadershiptobreakthroughthesebarriers.Thisbehavioris oftencultivatedbyleadingbyexample,empoweringothers, andmaintainingconstantcommunicationaboutpossible improvements.
Collaboration,ontheotherhand,isrootedinagrowth mindset.Itflourisheswhenpeoplearefocusedonlarger goals,followpullratherthanpushmechanisms,andbuild relationshipsbasedontrust.Sheetalhasfoundthat sometimestheseelementsnaturallyexistwithinateam,but
Sheetal believes that a highly motivated team can achieve extraordinary results. She has leveraged Pink Theory as a guideline, focusing on enabling people to become intrinsically motivated.
moreoftenthannot,itrequiresaconsciouseffort.Shehas implementedcandidcommunication,training,gamification, andconstantfeedbacktofosterthisculture.
Tofacilitateeffectivecollaboration,Sheetalleverages varioustoolsandtechnologies,suchasJIRA,Kahoot, Menti,Teams,Slack,GoogleTools,andMiro.Thesetools helpcreateanenvironmentwhereteammemberscan collaborateseamlesslyandefficiently.Byprioritizing innovationandcollaboration,Sheetalhassuccessfully cultivatedaculturethatdrivescontinuousimprovementand collectivesuccess.
BridgingWorlds Sheetalhasexperiencedthedistinctivedynamicsofboth largeorganizationsandstart-ups,recognizingtheunique challengesandopportunitieseachpresents.Large organizationsareoftenonascalingortransformative journey,richinresourcesbuthinderedbylongdecisionmakingtimes.Incontrast,start-upsaretypicallyintheir inceptionorbuildphase,andleanonresourcesbutare characterizedbyquickturnaroundtimesandadigitally nativeapproach.
Workinginlargeorganizations,Sheetalhaslearnedtobe mindfulofpropermetricsforbudgetutilization, implementingleanprocessesthatenableaquickconceptto-cashcycle,andensuringeffectiveculturalalignmentfor holistictransformationsbeyondjusttechnicalchanges.
and her Sister Suvigya Seraphim Raj
Instart-ups,shehasfocusedonmakingthoughtful decisions,establishingsufficientprocesses,maintaininga farsightedvision,andensuringthatteammembersarenot overworked.
Currently,inherrolewithinalargeorganization,Sheetal alsoincorporatesastart-upperspectiveintoherportfolio. Bybeingawareandmindfulofthestrengthsand weaknessesofbothenvironments,shestrivestoblendthe bestofbothworlds.Sheaimsforthespeedandagilityofa start-up,thegovernanceandstabilityofalarge organization,leanprocesses,prudentbudgetmanagement, andtheemployeecaretypicaloflargesetups.
Throughherjourney,Sheetalhascometorealizethatsheis partofsomethingmuchlarger.Herabilitytonavigateand integratethediverseelementsofbothlargeorganizations andstart-upshighlightshersignificantimpactondriving innovationandachievingsuccessacrossdifferentbusiness landscapes.
NavigatingtheFast-PacedTechIndustry Themostpressingchallengeinthetechindustryistherapid paceofinnovationandchangingtechnologicaltrends.
Sheetal
Sheetal and her Mother in Law Mrs. Purnima Prasad
Whilemanyorganizationsarestillnavigatingtheircloud transformationjourney,GenerativeAI(GenAI)isalready makingasignificantimpact,oftenunexpectedly.Skillsthat wereonceinhighdemandarenowreadilyaccessible throughGenAItools.Atthesametime,theincreasingneed forrapidcustomerresponsetimesandpersonalization pressuresbusinessestoshiftfromsellingwhattheyproduce toproducingwhatsells,andtodosoatlightningspeed. Predictingcustomerbehaviorhasalsobecomemore challengingastrendschangerapidly.
Collaborationiskeytoaddressingthesechallenges. Constantcollaborationacrossthestakeholderchain, understandingtheevolvingbottlenecks,shiftinginnovation nodes,andkeepingstakeholdersengagedandinformedcan significantlymitigatetheseissues.Businessesdesignedto embracecontinuouscollaborationandadaptquicklywill notonlysurvivebutthriveinthisfast-pacedenvironment.
Anothercrucialaspectispreparingforunexpectedcrises, suchastheCOVID-19pandemic.Organizationsmustbuild resiliencetoensurebusinesscontinuityandhandle unimaginablesituationseffectively.Thisinvolvescreating robustcontingencyplans,maintainingflexibleoperations, andinvestingintechnologiesthatsupportremoteworkand digitaltransformation.
Sheetal emphasizes the importance of establishing a feedback culture and a growth mindset. Creating an ecosystem of experimentation, providing a safe space, and encouraging continuous feedback nurtures thought leadership and offers everyone opportunities without the fear of failure and rejection.
Byfocusingonthesestrategies,businessescannavigatethe challengesofrapidtechnologicalchangeandposition themselvesforsustainedgrowthandsuccessinthetech industry.
ConnectingAlumniwithInnovationand Resourcefulness TheBGSocialAppwasaninitiativebyBITOSAGlobal (BITOldStudentsGlobalAssociation),asection8nonprofitcompany,aimedatconnectingalumnionthego. Aswithmanynon-profitprojects,budgetconstraintswerea significantchallenge.Theteamoptedtouseano-codeapp, whichpresentedanotherchallenge:theabilitytocustomize itaccordingtotheactualalumniroadmap.
Duringtheearlystages,theprojectteamhadtoprioritize effectively,applyingStephenCovey'sprincipleof"First Things First." Thisapproachhelpednavigatetheinitial hurdlesbyfocusingonthemostcriticaltasksfirst.The effortrequired360-degreethinkingandarelentlessfocus onconnecting,connecting,andconnecting.Byprioritizing theseconnections,theteamwasabletobringvarious elementstogetherandeventuallyachievetheirinitialgoals.
Whilethejourneyisstillongoingandthereismuchwork lefttobedone,theBGSocialAppstandsasatestamentto thepowerofinnovationandresourcefulnessinovercoming
challenges.Theproject'sprogresssofarhighlightsthe importanceofstrategicthinking,effectiveprioritization, andthecommitmenttofosteringstrongconnectionswithin thealumnicommunity.
EmbracingResilienceandInnovationinToday'sWorld Intoday’srapidlychangingworld,resilienceisthemost crucialskill.Asbusinessenvironments,situations,and technologiescontinuetoevolve,theabilitytoadapt,learn, andmaintainstrongmentalstrengthisessential.Coupled withasupportivefamilyenvironment,thesequalitiesform thefoundationforsuccess.
Sheetalbelievesininstillingresilienceandproblem-solving skillsinherchildrenfromayoungage.Asaworkingmom, sheencouragesthemtotackletheirchallenges independentlyoratleasttrytofindsolutionsontheirown. Thisapproachnotonlyempowersthembutalsobuildstheir confidence.Often,theirsolutions,althoughsometimes crude,aretheirown,andtheyoccasionallysurpriseher withinnovativeideasshehadn’tconsidered.
Exposuretotechnologyfromanearlyageisanotherkey aspectoftheirupbringing.Viewingprogrammingasjust anotherlanguageandrecognizingrepetitivepatternsequips
themwithskillsvaluablenotonlyinthetechindustrybutin anyfield.Understandingwhattechnologycanachieve fostersinnovativethinkingandpreparesthemtobe forward-thinkingprofessionals.
Sheetal’ssimplemantraistogetstarted,embrace technology,strivetobeabetterversionofyourselfthan yesterday,andnevergiveup.Thisphilosophynotonly drivespersonalgrowthbutalsoensuresaresilientand adaptablemindsetinthefaceofcontinuouschange.
AwardsandAccolades • Herresearchpaperon“DataMeshAdoption:AMultiCaseandMulti-MethodReadinessApproach”wonthe BestOverallPaperawardinDecember2023atthe EMCIS(European,Mediterranean,andMiddle EasternConferenceonInformationSystems)atthe BritishUniversityinDubai.
• Shewasinterviewedandfeaturedforherworkinthe HarvardBusinessReviewin2022on‘Creating BusinessValuewithDataMesh’forcreatingoneof theearlyfederateddatagovernanceplatforms.
• In2022,shereceivedtheIndianAchieversAward 2022fromtheIndianAchieversForum-Sheetal Pratik.”
Husband - Nishant Pratik
Sheetal Pratik Daughter - Ashi Pratik Son Akshat Pratik | | |
The Intersection of Sustainability and Technology Mendelsohn Driving Positive Change and Innovation SAP is going way past regulation and reporting to tackle the hardest to abate industries.
Sophia Leonora Mendelsohn Chief Sustainability and Commercial Officer
Corporatesustainabilityanddigitaltransformation aremergingforces.DigitaltoolslikeAIandbig datacanoptimizeresourceuse,cutemissions,track progress,andmuchmore.Leadersaresteppingtowards championingthisshift,integratingsustainabilityintodigital strategies.
Withinthetechnologysector,SophiaLeonora Mendelsohnstandsoutasaproactiveleaderleading transformativechange.Withabackgroundinorganizational transformationandfuturism,Sophiabringsaunique perspectivetoherroleasChiefSustainabilityand CommercialOfficeratSAP
BeforejoiningSAP,Sophianavigatedthedynamicrealmof organizationaltransformationandfuturismwithinthe technologysector.Sheconsistentlybalancedimmediate financialgoalswithavisionaryapproachtosustainability, recognizingtheimperativeofintegratingESG considerationsforlong-termbusinessviability
AtSAP,Sophiaspearheadsinitiativesthatincludemore thanconventionalbusinessmodels,aimingtousherina neweraoflow-carbon,circulareconomysolutions.Her strategicleadershipandinnovativemindsetdrivethe developmentofsustainablebusinesspracticesfurther positioningSAPattheforefrontoftransformativechange withintheindustry
PioneeringSustainability SophiaservesastheChiefSustainabilityandCommercial OfficerforSAPSustainability.Herroleinvolvesoverseeing SAP’scorporatesustainabilityeffortsandadvocatingfor sustainablesolutionsamongcustomers.“Our goal is to drive meaningful change by integrating sustainability into every aspect of SAP’s operations,”Sophiaemphasizes.
Inherposition,Sophialeadsateamdedicatedtoadvancing sustainabilitypracticeswithinSAPandbeyond.Theyfocus ondevelopinginnovativestrategiesandsolutionsthatalign withenvironmentalandsocialresponsibilitygoals.“We aim to inspire our customers and partners to embrace sustainability as a business imperative,”Sophiaexplains.
UnderSophia’sleadership,SAP’ssustainabilityinitiatives continuetoevolve,demonstratingthecompany’s commitmenttomakingapositiveimpactontheworld whiledrivingbusinesssuccess.
SAP aims to reshape global operations through an intelligent network of sustainable enterprises. RecognizedandRevered Sophia’sjourneyintosustainabilitybeganintheearly 2000swhileworkinginafactoryinChina.“I was really able to see the impact of business choices, in regard to chemicals and paint use, on people,”sherecalls. Witnessingfirsthandtheconsequencesofpollutionfueled herpassionformakingapositiveimpact.
Herapproachisdrivenbyadesiretoaddressenvironmental issuesthroughcommerciallevers,aimingtotacklepoverty andenvironmentalhealthsimultaneously.Byintegrating sustainabilityintobusinesspractices,Sophiaseekstocreate meaningfulchangethatbenefitsbothsocietyandtheplanet. Sophiahasgarneredacclaimforherleadershipand commitmenttocorporatecitizenship.Sheshares,“In 2016, I was honored to receive the US Environmental Protection Agency’s Climate Leadership Award and was named Climate Leader of the Year by Ethical Corporation.”
HercontributionshavealsobeenrecognizedbyBloomberg, whichidentifiedherasoneofthetop30individualsdriving climateactionin2020.
Apartfromaccolades,Sophia’sexpertiseextendsto academia.“I had the privilege of designing and instructing the inaugural ESG course at Harvard Extension School,” shenotes.SophiaholdsaMasterofScienceinSustainable ManagementfromColumbiaUniversityunderpinningher
comprehensiveunderstandingofsustainabilityprinciples andpractices.
InspiredbyYouth SophiareflectsonherinteractionswithGenZinsenior roles.“When I started to engage with Gen Z, I immediately thought, ‘Whoa, they are mad,’”sheshares.Sheperceives astrongwaveofenergyandalmostangerfromthisyounger generationtowardsthecorporateworldregardingclimate issues.
TalkingtoGenZreaffirmedSophia’scommitmentto accelerateherefforts.“I felt that I better move even faster,” sheacknowledges.TheurgencyandpassionofGenZserve asamotivationforSophiatoworkswiftlyanddiligentlyin hercurrentroleandbeyond,recognizingthepressingneed forimpactfulactioninaddressingenvironmental challenges.
TowardsStrategicAlignment Sophiareflectsontheevolutionofsustainabilityattitudes overtime.“Back when I first started, people were like ‘are you here to make sure we are printing on both sides of the paper?’or leaving cans to recycle on my desk as if I was the recycle bin,”sherecalls.
Shefacedskepticismandresistance,withmanydismissing sustainabilityasinconsequential.Sophiaovercamethese challengesbyemphasizingbusinessimperatives.“I shifted focus from operational excellence embodied by sustainability to customer expectations, to now, finally, business model transformation,”sheexplains.
Sophia’sapproachhighlightsthestrategicvalueof sustainability,aligningenvironmentalandsocialgoalswith broaderbusinessobjectives.
TheIntegratedApproach “SAP aims to reshape global operations through an intelligent network of sustainable enterprises,”states Sophia.Thecompanyiscommittedtosettingandachieving ambitioussustainabilitygoalsbyenhancingenvironmental, socialandeconomicperformancewhileemphasizinggood corporategovernance.
SophiahighlightshowSAPembedssustainabilityintoits end-to-endportfolioandoptimizeswithAI.“With SAP solutions, organizations can comply with evolving
regulations, combining sustainability data with ERP data for precise and actionable insights,”sheexplains.This integrationdrivesrealchangeandcreatescompetitive advantages,enablingcustomerstotransitiontoagile businessmodelsthatprioritizesustainableoutcomes.
AcceleratingSolutionsandCompliance “Generative AI will enable companies to find solutions to complex challenges by ingesting and learning from relevant business data,”explainsSophia.Sheemphasizesthatinthe nearterm,AIwillfacilitatefasterandmoreaccurate reporting,carboncalculationsandregulatorycompliance. Lookingahead,digitalassistantswillofferswiftresponses tosustainabilityquerieslike,“How can I reduce my CO2 emissions by five percent without affecting my profitability?”
SophiaanticipatesthatAIcombinedwithbusinessdatawill significantlyacceleratethespeedandimpactof sustainabilityinitiatives.Additionally,sheenvisionsAIgeneratedcodedynamicallyimplementingnewsoftware featuresandfunctionsenablingself-learningprocessesto maintainadaptabilityinaconstantlyevolvingbusiness landscape.
ChallengesandTriumphs “I remember when one of the big financial services companies first started to host sustainability conferences,” recallsSophia.“Someone pointed out that this was the first time they had a conference where the line for the women’s restroom was longer than the line for the men’s restroom.”
Shereflectsonthepastprevalenceofpredominantlyyoung womenatsustainabilityconferencesandpanels.
“Unfortunately, both ‘young ’and ‘women ’had negative connotations, which meant that we were not taken seriously,”Sophialaments.
Theseexperienceshighlighttheevolvingperceptionsand challengesfacedinpromotingsustainabilityinitiatives, emphasizingtheimportanceofdiversityandinclusivityin drivingmeaningfulchange.
AligningSustainabilityMetricswithFinancials Sophiahighlightsacommonoversightamong businesses—failingtoseesustainabilityasapowerful driverforinnovationandoperationalchange.“There is a tendency to isolate sustainability efforts rather than
integrating them across the entire business,”shenotes, leadingtodisconnectedinitiatives.Sheemphasizesthe importanceofaclearcalltoactionandaligning sustainabilitymetricswithfinancialstoidentifyclimate change-relatedriskseffectively
Sophiaunderscorestheneedforashiftfromsimply“doing less harm”toactively“doing more good,”stressingthe importanceofconsideringthecomprehensiveimpactof businessactivitiesoneconomic,environmentalandsocial fronts.Thisapproachencouragesbusinessestoembrace sustainabilityasastrategicimperativethatdrivespositive changeandinnovation.
InnovatingattheEdges
Sophiapointsoutthatmanycompaniesaremissingouton opportunitieswithinthecirculareconomy.“SAP can help companies track and trace trillions of items that flow through their value chains each year,”sheexplains.
Shehighlightsthatexcitinginnovationandchangeoften occuratthe‘edges’wheredifferentgroupsintersect.Sophia encouragesbusinessestoleveragetechnologylikeSAP’s solutionstounlockthepotentialofthecirculareconomy, drivingsustainabilityandfosteringinnovativepractices acrossvaluechains.Thisapproachenhancesefficiencyand contributestoenvironmentalstewardshipandeconomic resilience.
CollaborativePartnerships SophiafeaturesSAP’scollaborationwitharobust ecosystemofpartnersdrivingsustainabilityinnovationat scale.“We partner with technology firms like Accenture, Bearing Point, Deloitte, Cap Gemini, as well as management consultancies,”sheexplains.
Inadditiontothesepartnerships,SAPcollaborateswith NGOssuchasWBCSDandEMF,standard-setting organizationslikeWEFandtheValueBalancingAlliance, andmanyotherstostrengthenitsglobalsustainability leadership.
Sophiaemphasizestheimportanceofpartnershipsinsocial sustainabilityandCorporateSocialResponsibility(CSR) efforts,citinginvolvementinglobaleventslikeClimate WeekandCOP28.ThesecollaborationsenableSAPto amplifyitsimpactandadvancesustainablepractices worldwide.
Sophia emphasizes the importance of partnerships in social sustainability and Corporate Social Responsibility (CSR) efforts, citing involvement in global events like Climate Week and COP28. SophiadiscussesCatena-XAutomotiveNetwork’s pioneeringroleincreatinganopenandcollaborativedata ecosystemaimedatenhancingsustainabilityacrossthe automotiveindustryvaluechain.“Tracking the product carbon footprint is one of the first use cases that Catena-X is addressing,”sheexplains,emphasizingtheimportanceof datatransparencyandinclusivityofallparticipants.
Toensureconsistency,comparabilityandverifiabilityof productcarbonfootprintdata,Sophiahighlightstheneed foracommonaccountingandreportingmethodology.By partneringwiththeWorldBusinessCouncilforSustainable Development(WBCSD),Catena-XadoptsaCO2 calculationschemeanddatamodelframework.
SophiamentionsSAP’sgroundbreakingachievementasthe firstorganizationtoachieveastandardizedcarbonfootprint valueinaWBCSDproofofconcept.Thisstandardized approachencouragesnetworkpartnerstoshiftfrom industryaveragemeasurementstousingaccurateprimary emissiondata,pavingthewayforenforceable decarbonizationopportunitieswithintheautomotive industry
Sustainability3.0 SophiaemphasizesSAP’suniqueunderstandingofthe interplaybetweeneconomicsandclimate,whichhasbeen fundamentaltothecompany’sprofitabilityandgrowth. “SAP’s success comes from understanding interconnectivity and leveraging it effectively,”sheexplains.
Theunderstandingalignswiththedirectionofsustainability 3.0,wherebusinessesaimtotransitiontowardsalowcarboncirculareconomy.SophiaunderscoresSAP’s strengthininterlockingdatasetsandtechnologies,enabling deepbusinessmodeltransitionstowardsamodern, sustainableeconomy
ThisintegratedapproachpositionsSAPtodrivemeaningful changebyfacilitatingthetransitiontowardssustainable businesspracticesthatprioritizeenvironmentalstewardship andeconomicresilience.ThevisionistoharnessSAP’s capabilitiestosupportbusinessesinachievingsustainability goalswhileunlockingopportunitiesforgrowthand innovationinacirculareconomyframework.
StepIntoTheFuture Sophiaemphasizesthesignificanceofcompaniesadopting cloudtechnologiestoacceleratecarbonaccounting
SAP is committed to setting and achieving ambitious sustainability goals by enhancing environmental, social and economic performance while emphasizing good corporate governance. capabilities.“The shift towards sustainable energy will largely occur in the cloud,”sheasserts.
ThistransitionispoisedtoleverageAIandextensivedata analysis,drivingadvancementsinsustainabilitypractices. Sophiaenvisionsasupplychainmodelwhere sustainability-relatedinformationissharedopenlyand seamlessly,similartofinancialdataexchanges.This integratedapproachaimstoenhancetransparencyand accountabilityacrossindustries.
TowardsaLow-CarbonCircularEconomy SophiahighlightsSAP’spioneeringvisionofdevelopinga comprehensive,end-to-endapproachtowardsalow-carbon circulareconomy “SAP is going way past regulation and reporting to tackle the hardest to abate industries,”she explains.
SheemphasizesSAP’scommitmenttoenablingclimateand sustainabilityambitionswithgranular,accurateandstable data,information,andinsights.Sophiaenvisionsafuture wheretheseinsightsempowerCFOstobecomeChief SustainabilityOfficers(CSOs).
We partner with technology firms like Accenture, Bearing Point, Deloitte, Cap Gemini, as well as management consultancies. Thisstrategicshiftaimstointegratesustainability considerationsdirectlyintofinancialdecision-making, elevatingtheroleoftheCFOindrivingsustainability initiativeswithinorganizations.SAP’sapproachisaresult ofatransformativevisiontowardsembeddingsustainability atthecoreofbusinessstrategiesandoperations.
PrioritizingClimateAction Sophiaemphasizestheimportanceofconsideringclimate implicationsinvariousaspectsoflife.“When considering climate in the context of my investments, home and location, I prioritize understanding its implications,”she explains.Sheadoptsadeliberateapproachtowardstravel, ensuringthatherflightscontributemeaningfullyto sustainabilitygoals.“I don’t get on a plane unless I think it’s going to move the needle for sustainability,”Sophia notes.
Furthermore,Sophiaalignsherspendingwithhervaluesby supportingbrandsthatsharesimilarprinciples.“When I spend my money with a brand, I ensure that I align with their values and principles,”sheemphasizes.
Sophiaalsounderscoresthesignificanceofeducating herselfonclimatesciencefromtrustedsources.“I make sure to educate myself on the science from reliable sources I trust,”shementions,oftenleveragingthesameplatforms whereshegathersbusinessnewsforcomprehensive insightsintoclimatescience.
PrioritizationandPresence Sophiaemphasizestheimportanceofbeingfullypresentin eachmomentofherlife.“It’s not about not having enough time in the day, but about being fully engaged in whatever I’m doing,”sheexplains.Whenshe’swithherkids,Sophia immersesherselfcompletelyinthemoment,enjoying activitieslikearealteapartywheretheteaishotandthe worldaroundthemfadesaway.
Atwork,Sophiapracticesintentionalprioritization.“I ask myself, ‘Do Ineedtobedoingthis?Isitabsolutelynecessary thatthisgetsdonebymeandtoday?’”sheshares.This approachhelpshermanagehertimeeffectivelyandfit everythingintoherschedule.Sophiaalsocreditsher supportivehusbandforhelpingherbalanceandnavigateher busylife.“Also, my husband is amazing,”sheaddswith gratitude.
ThePowerofSpecificity Sophiapointsuptheimportanceoftargetingprecisionand specificitywithintherealmofsustainability.“It’s not just about sustainability in general, but identifying what specifically matters most,”shehighlights.Sheencourages individualstodelveintospecificareasofinterestwithin sustainabilitysuchasfocusingonsea-levelriseorwater availabilityandthenhoninginonparticularindustries.
SophiarecallsaconversationinTompkinsSquarePark wheresheaskedayoungwomanaboutherprimary concerns.“She said ‘communication to the general public’ and ‘climate impact on food,’”Sophiarecounts.
Thisinteractionreflectsthevalueofidentifyingspecific prioritiesandareasoffocuswithinsustainability,enabling individualstochanneltheireffortseffectivelytowards meaningfulimpactinareasthatresonatewiththem personally.
How Swetha is Taming the Video Data Tsunami at Meta
As a leader of a data engineering team, Swetha prioritizes building strong relationships with leadership to provide insights that shape the future of our products.
Data Engineering Manager
Meta
Swetha Singiri
AJourney of Strategic Leadership through Visionary ASolutions! Theexponentialincreaseinvideocontentpresentsa significantchallengeforbusinessesaroundtheglobe. Companiesarefacedwiththedauntingtaskofmanaging, analyzing,andderivingvaluefromanoverwhelming amountofdata.However,atMeta,oneinnovativeleaderis transformingthischallengeintoachanceforgrowthand creativity
SwethaSingiri,aMemberatForbesTechnologyCouncil |DataEngineeringLeaderatMeta,isleadingthecharge inthisdata-drivenera.Withover15yearsofexpertisein dataengineering,shehasemergedasacatalystfor innovationintheindustry.AtthehelmoftheVideo Ecosystemsteam,herdeepknowledgeofthevideo lifecycleisreshapinghowMetaapproachesthe managementofextensivevideodatastreams.
Swethabelievesthatdataisavaluableassetthatneeds carefulhandlingtorevealitsfullpotential.Thisperspective shapesherapproachtodatamanagement,whereshe effectivelycombinesreal-timeandofflinedatasystems.As aresult,sheensuresasteadyandmeaningfulflowof informationacrosstheorganization.
Herleadershipstyleseamlesslycombinestechnical expertisewithaforward-thinkingstrategicvision.She cultivatesanenvironmentthatvaluesexperimentationand innovation,motivatingherteamstoexplorenewideasand thinkoutsidethebox.Bytakingasystematicapproachto problem-solving,sheeffectivelyaddressestechnical challengeswhilealigningwiththebroadergoalsofthe organization,consistentlydeliveringsolutionsthat contributetoitssuccess.
Lookingahead,shehasambitiousplansthatgobeyondher currentposition.Sheaspirestoinfluencethefutureofdatadrivensolutions,createnext-generationdataarchitectures, andenhanceanalyticsframeworks.Hervisionisonewhere innovationandexcellenceindataengineeringwork togethertodrivetheindustryforward,settingnew standardsforqualityandcreativity
Let's know more about her Journey:
Meta:ConnectingtheWorldThroughInnovation Meta,previouslyknownasFacebook,standsoutasa prominentglobaltechnologyfirm,recognizedforits
innovativesocialmediaplatformssuchasFacebook, Instagram,WhatsApp,andThreads.
Thecompany'sintriguingstorybeganin2004whenMark Zuckerberg,alongwithhiscollegeroommates,launched FacebookfromtheirdormatHarvardUniversity.Since then,Facebookhastransformedfromasimplesocial networkingsiteintoamultifacetedtechnologypowerhouse.
Metaaimstounitetheworldbyempoweringindividualsto createcommunitiesandconnectinsignificantways.Today, thecompanyisattheforefrontofadvancementsinvirtual reality,artificialintelligence,andaugmentedreality,all whilepursuingitsmissiontoredefinehumanconnection andinteraction.
Swetha's15+YearsShapingData-DrivenSolutions Swethabringsover15yearsofexpertiseindata engineeringandanalytics,duringwhichshehasledand contributedtoavarietyofcomplexandimpactfulprojects. Onenotableachievementwasherroleinimprovingthe qualityofKPImetricsforMeta'sVideoEcosystemsteam, whereshetackledseveralsignificantchallenges.
Atoppriorityinherworkwasensuringdataaccuracyand consistencyacrossmultiplesources.Shealsofocusedon managingscalabilityandperformancetoeffectivelyhandle largevolumesofuserdata.Theintegrationofdifferentdata systemsandtheabilitytoprocessinformationinrealtime requiredadvancedtechnologyandawell-designed architecture.
One of the most innovative projects Swetha led was the development of a holdouts framework and a tool that automated the analysis of the impact of A/B testing on KPI metrics.
Additionally,Swethahadtostrikeabalancebetween enhancingKPIsandmaintainingapositiveuserexperience, allwhileadheringtodataprivacyregulations.Herabilityto coordinatewithcross-functionalteamswasessentialin navigatingthesecomplexities.
Successfullyaddressingthesechallengesinvolved implementingstrongdatamanagementpractices, developingscalableinfrastructure,andcontinuously adaptingtoevolvingneeds.
ExpertiseinIntegratingReal-TimeandOfflineData Systems Swethahasawealthofexperienceinmergingreal-timeand offlinedatasystems,whichisakeycomponentofdata engineering.Thisexpertiseallowsforpromptdataanalysis whilealsoaccommodatingthoroughofflineevaluations.To achievesmoothintegration,sheusesdatastreaming platformssuchasApacheKafkaforreal-timedataand leveragesSparkforbatchprocessing.
Moreover,shedesignsandimplementsETL(Extract, Transform,Load)pipelinesthatconnectreal-timeandbatch processingworkflows,ensuringthatthedataremains consistentandreliable.Regularmonitoringand performancetuningarecrucialforkeepingtheintegration seamlessandthedataflowingsmoothly Thisproactive approachenableshertoquicklyidentifyandresolveany potentialbottlenecksorissueswithinthedataprocessing pipelines.
DesigningRobustDataProcessingArchitecturesfor Real-TimeandOfflineScenarios Whencreatingstrongdataprocessingarchitecturesforboth real-timeandofflineapplications,shefollowsbestpractices fromthedesignreviewprocesstoensurethatthesystems arescalable,efficient,andreliable.Hermethodinvolves choosingtherighttechnologiesandframeworks,integrating real-timeandbatchprocessingsmoothly,andtailoring solutionstomeetspecificprojectrequirements.
Astandoutexampleofherworkisthecomprehensive redesignofMeta'svideodatafoundation.Inthisproject, Swethaandherteamdevelopedadatamodelthatenhances funnelanalysis.Theyfacedsignificantchallengesin buildingamodelthatnotonlysupportedreliablestrategic decision-makingbutalsoimprovedefficiencyandcould scaleforfutureneeds.
Thedesignreviewprocesswasthorough,involvingcareful analysisofrequirements,iterativefeedbacksessionswith cross-functionalteams,andextensivetestingandvalidation. Asaresultofthisrigorousapproach,theyachieved substantialreductionsinstorageandCPUcosts,increased systemavailability,anddeliveredasolutionthatmetboth reliabilityandscalabilitydemandswhileeffectively addressingbusinessobjectives.
DeliveringActionableInsightsThroughDataReporting andVisualization Swetha'sexpertiseindatareportingandvisualizationstems fromherdeepunderstandingofproductrequirements.She hastheabilitytotransformrawdataintoactionableinsights usingawiderangeoftoolsandtechnologies.Tableauisone ofthetoolssheutilizestocreateinteractiveanddynamic dashboardsthatprovideacomprehensiveoverviewof productperformance.
Hertechniquesincludedataaggregation,transformation, andinteractivedashboardcreation,whichenableherto presentdatainawaythatdrivesstrategicdecisions. Maintainingdataintegrityisofutmostimportancetoher,as itensuresthereliabilityoftheinsightssheprovides.
Forinstance,whileatMeta,Swethaledthedevelopmentof high-qualitystrategicdashboardsthatsignificantly influencedproductstrategies.Thisresultedinanotable increaseinglobalvideowatchtimeandrevenue impressions.
Leading and mentoring a data engineering team involves setting a clear strategic vision aligned with organizational goals, and empowering team members by delegating responsibilities and trusting their expertise.
Similarly,atIntuit,herPowerBIreportswereinstrumental inguidingplatformenhancements,leadingtosubstantial usergrowthanddeveloperengagement.Throughher effectivestorytellingwithdata,sheensuresthatinsightsare notonlyclearbutalsoimpactful,supportinginformed decision-makingacrossvariousorganizations.
ExpertiseinDrivingVideoProductSuccess Swetha'sdeepunderstandingofvideoproductshasbeen instrumentalinconnectingthedotswithinthevideo ecosystemanddrivingsuccessfuloutcomes.AtMeta, leadingtheVideoEcosystemsteamallowedhertodevelop acomprehensiveunderstandingoftheentirevideo lifecycle,fromcontentcreationtomonetizationanduser engagement.
Thisholisticviewenabledhertointegratevariousdata streamsintoacohesiveframework.Oneofthekeyways Swethaleveragedthisknowledgewasbyarchitectingdata infrastructuresthatprovidedanend-to-endviewofproduct performance.
Forinstance,bycreatingdetaileddashboardsandanalytics platforms,shewasabletopresentaunifiedperspectiveof howdifferentfactors,suchasthecreatorecosystem,video quality,anduserbehavior,influencedoverallvideo performance.
Thisintegrationfacilitatedbetterstrategicplanningand decision-making.Additionally,herexpertiseinvideo productsenabledhertoidentifygapsandopportunitiesfor improvementwithintheecosystem.
Thisnotonlyenhancedtheuserexperiencebutalso generatedsignificantrevenuegrowthbyattractingand retainingusers.Sheenhancedvideoproductstrategiesand achievedmeasurableimprovementsinuserengagementand revenue.
CollaboratingwithLeadershiptoShapeProduct Strategy Astheleaderofadataengineeringteam,Swethaprioritizes buildingstrongrelationshipswithleadershiptoprovide insightsthatshapethefutureofourproducts.Thisinvolves regularlycommunicatingwithstakeholders,understanding theirgoalsandpriorities,andtranslatingtheminto actionable,data-drivenstrategies.
Sheensuresherteamdeliverstimely,accurate,andrelevant datainsightsthatalignwithourstrategicobjectives.For instance,inarecentprojectatMeta,sheworkedclosely withseniorleadershiptoenhancethevideoproduct'suser experience.
Swethaandherteamanalyzeduserengagementdatato identifypatternsandopportunitiesforimprovement,which ledtothedevelopmentofanewrecommendation algorithm.Thisstrategicdecisionsignificantlyincreasedthe userexperience,ultimatelycontributingtoasignificant increaseinrevenue.
Sheensuresthatherdataengineeringeffortsarealigned withthebroaderorganizationalgoals,drivingproduct innovationandsuccess.
ManagingVersatileEnvironmentsforSuccess OneofthekeychallengesSwethahasfacedistherapid paceoftechnologicalchange,whichoftenrequiresquick adaptationandcontinuouslearning.Anotherchallengeis managingcomplexprojectsthatinvolveintegratingnew technologieswithexistingsystemswhileensuringdata qualityandreliability.
Toaddressthesechallenges,shehasadoptedaflexibleand proactiveapproach,whichinvolvesstayingabreastof industrytrendsandembracingagilemethodologiesto accommodatechangeseffectively.Forexample,duringa projectinvolvingthemigrationofcreatorpagestonew pageexperiences,sheleda50-personcross-functionalteam tooverhaultheoverallpagedataarchitecture.
Additionally,shefocusedoniterativedevelopment, allowingtheteamtomakeincrementalimprovementsand adapttheirstrategybasedonresults.
Bystayingadaptableandleveragingthecollectiveexpertise ofherteam,Swethahasbeenabletosuccessfullynavigate challengesanddrivesuccessfulprojectoutcomes.
StructuredProblem-SolvingandDecision-Making Asaseasoneddataengineer,Swetha'sapproachtoproblemsolvinganddecision-makingiscenteredaroundastructured andmethodicalprocessthattakesintoaccountboth technicalconsiderationsandbroaderbusinessobjectives.
Shedefinestheproblem,gathersrelevantinformation, analyzesoptions,weighstrade-offs,makesadecision,and implementsandmonitorsthechosensolution.Tobalance technicalconsiderationswithbusinessobjectives,she understandstheorganization'sstrategicgoals,collaborates withstakeholders,prioritizesrequirements,considerslongtermimplications,andseeksfeedbackanditerates.
Byfollowingthisapproach,sheensuresthattechnical decisionsaremadewithadeepunderstandingofthe businesscontext,ultimatelydrivingvalueforthe organization.
InnovativeProjectandStrategies OneofthemostinnovativeprojectsSwethaledwasthe developmentofaholdoutframeworkandatoolthat automatedtheanalysisoftheimpactofA/BtestingonKPI metrics.
Thisprojectsignificantlyimprovedthequalityoflaunch metadata,standardizedlaunchanalysisacrossthe organization,andreducedthetimetakentoperformmetric regressions,savingmultipleman-hoursandimproving efficiency.
Itnotonlyenhancedtheperformanceofthevideoplatform butalsoprovidedthebusinesswithfasterandmore accurateinsights,ultimatelydrivingbetterstrategic decisionsandenhancingtheuserexperience.
StayingCurrentandExpandingKnowledge Tostaycurrentwithtrendsandtechnologies,Swetha activelyengagesinvariousactivities.Shereadsindustry
publications,publishesresearchpapers,writesblogs,and attendsconferences,webinars,andworkshopsforlearning andnetworking.
Shealsoenrollsinonlinecoursesandcertificationprograms togainhands-onexperiencewithnewtoolsand technologies.Engagingwithprofessionalcommunitieson LinkedInhelpsherexchangeideasandinsights.This proactiveapproachensuresSwetharemainsadaptabletothe evolvinglandscapeofdataengineeringandanalytics.
LeadingandMentoringDataEngineeringTeams Leadingandmentoringadataengineeringteaminvolves settingaclearstrategicvisionalignedwithorganizational goals,andempoweringteammembersbydelegating responsibilitiesandtrustingtheirexpertise.
Regularfeedbackandcheck-inshelpaddresschallenges andrecognizeachievements.Promotingcollaboration throughcross-functionalprojectsandmaintainingopen communicationenhancesteamworkandinclusiveness.
Recognizingaccomplishmentsandprovidingmentorship furtherdrivesmotivationandcareergrowth.This comprehensiveapproachcreatesadynamicandsupportive workenvironmentthatfuelsbothindividualandteam success.
Long-TermCareerAspirations Swetha'slong-termcareeraspirationsinvolvecontinuingto driveinnovationandexcellenceinthefieldofdata engineeringwhiletakingonstrategicleadershiprolesthat influencethedirectionofcutting-edgetechnologies. Sheaimstoleverageherexpertiseindataengineeringto shapethefutureofdata-drivensolutions,particularlyin howtheyenhanceuserexperiencesanddrivebusiness growth.
Bystayingattheforefrontoftechnologicaladvancements likeAI/ML,sheplanstocontributetothedevelopmentof next-generationdataarchitecturesandanalytics frameworks.
Yunis Lone CTO
Managexe
He honed his Mathematics skills in his Masters studying subjects like the Theory of Plates and Shells and Finite Element Analysis.
Enthusiasm for Exploring Technology and Scientific Research Advancements!
Withalifelongpassionfortechnologyand science,bridgingthegapbetweenbusinessand technology,Yunisstartedhiscareer implementingadvancedtechnologieslikeAIandmachine learningacrossvarioussectors.
GrowingupinthescenicSrinagarValley,YunisAhmad Lone,theCTOofManagexeInc.,wasinspiredbyhis father’sAudelElectricalEngineeringhandbooks. ElectronicsandComputerSciencefascinatedhim,which furtherdevelopedaninterestincraftingcircuitsand programmingonanAtari800.
Underhishugepassionandguidance,Managexe,a managementconsultancy,hasspecializedinemerging technologybykeepingadministrativeoverheadstoa minimumandleveragingitsnetworktohandlecomplex projectsrequiringdeepsystemsdesignskills.
HisrolesinhiscareerexpandedatTCS,HCLTech,Fidelity Investments,IBM,Deloitte,andTechMahindra,wherehe hasledsignificantevolutionaryefforts.
Duringhiscareer,healwayskepthimselfupdatedonthe latestadvancementsinresearchareassuchasreinforcement learningandneuro-fuzzysystems.Andunderstanding controlsystems,optimization,operationsresearch,and numericalanalysisledtoaninterestinAIandrobotics.
HispassionforAI,robotics,andswarmcomputinghas beenadrivingforceinhiscareer.Basedonhisexperiment, hehasdesignedworkshopsforengineeringstudentsand studiedtopicslikeself-organizingandautonomoussystems indepth.
Let us learn more about his journey:
ALifelongPassionforTechnologyandInnovation YunisAhmadLone,afirmbelieverthathishonesty, diligence,andthoughtfuleffortledtosuccess,hasbeen fascinatedbyelectronicsandcomputersciencesincehis childhood.GrowingupintheSrinagarvalley,hewas exposedtohisfatherAudel'sElectricalEngineering handbooks,whichsparkedhisinterestinthefield.
Intheseventhstandard,hewasalreadymakingcircuits withanIC555andtransistorsorresistorsandsimulatinga
bouncingballonanAttari800usingbasicprogramming andgraphics.
HepursuedaBachelor'sdegreeatBITSPilaniin1994and aMaster'sdegreein1996.Duringhisstudies,heworkedon projectsinvolvingtheuseofneuralnetworksfortraffic optimizationandgeneticalgorithmsforengineering optimization,whichfurthersolidifiedhispassionfor innovationandproblem-solving.
Managexe:EmergingTechnologiesThroughExpertiseand CollaborationinManagementConsulting
Managexeisacompanythathasbeeninexistenceforthe past7years.PrimarilyinManagementConsultancyand Emergingtechnologies.Thefirmhasnotscaledmuchin termsofnumbers,butkeepingtheadministrativeoverhead totheminimum,theyhaveusedtheirnetworktotapintoa quantumofworkthatiscomplexandrequiresdeepinsight intosystemsdesignskills.
TheCEOprovidesmanagementoversightforcomplex projectsandprogramsofnicheclientelethattheyholdand nurture.Heliaiseswith4-5differentclientswithspecific technicalneeds.
Managexeisessentiallybasedonthetenetsofthe honorableDr.G.P.Sharma,asdetailedonthewebsite.Itis hisprinciplesandmindsettowardseducation,knowledge, andworkthatwefollow
PassiontoDriveChangesintheITIndustry Sincethebeginning,heknewithadtobeIT,andhehadno doubt.Hisfascinationwithhighermathematicsandphysics th grewexponentiallyinhighschool.Inthe11 standard,he hadalreadystartedcomprehendinghigherengineering mathematics.
Further,hehonedhismathematicsskillsinhisMasters, studyingsubjectsliketheTheoryofPlatesandShellsand FiniteElementAnalysis.Thoughhismindwasoriented moretowardsresearch-orientedwork,helookedatitfroma holisticperspectiveandenteredtherealmofsolving businessproblemsinreallife.
Yunis'careerhasspannedvariousrolesandorganizations, includingTCS,HCLTech,FidelityInvestments,IBM, Deloitte,andTechMahindra.Hehasbeeninstrumentalin drivingcomplextransformationeffortsinthebankingand financialservicessectors,implementingcutting-edge
technologieslikeexpertsystems,electronicshelflabeling, andAI-poweredauditproducts.
AstheCTOofagroupofcompaniesearlierinHyderabad andDelhi,hehasbeenresponsibleforincubatingAIcells, trainingnewtalentonevolvingtechnologies,andproviding strategicleadershiptotheorganization'svariousfunctions, includingsales,operations,anddelivery. Hisabilitytobridgethegapbetweenbusinessand technologyhasbeenakeydriverofManagexe'ssuccess.
TOP24CasesImplementedin10Years Therehavebeenmultiplescenariosandbusinessusecases. However,intermsoftechnology,thiswouldbeacrisp classification.
• BERT,GPT,andtransformerimplementations.
• Detectionofdriverdistractioninfleetsofvehicles usingtransferlearningandrecurrentneuralnetworks.
• Detectionofemotionalleakageinhumanbehavior usingthemultimodalparadigmofvision,speech,and naturallanguageprocessing.
• Anomalydetectiononthejobshopfloorfor refrigeratorproductionusingcomputervisionand RNN.
• Videoandvisionoverlap.usingLipSynchtogenerate videosbyusingspeechoverlapandmorphing.
• Naturallanguageprocessingandgenerationusing TransformersandRASAforchatbotdevelopment.
• Targetdetection(Latitude&Longitude)usingthe RANSACalgorithm,imagestitching,anddeep learning.
• Musicgenerationusespatternidentificationandisrun basedonexistingsamples.
• Text-to-speechconversionusingKALDI.Complex customizations.
• OCRanddeeplearningtoextractintelligible informationfrominsuranceandmedicaldocuments.
• HeartdiseaseidentificationfromECGandrelevant cardiotestresults.
• Lungcancerandrespiratorydiseaseidentification fromx-rays.
• ArduinoandRaspberryPiwithPIXYandMATLAB forvisionprojectsanddetection.
• Datacenterserverbreakdownpredictionusing predictiveanalyticsforinfrastructure.
• Autocaptioningofindustryimages.
• ObjectrecognitionandsurveillanceusingYOLOand computervision.
• NearfailurelikelihoodofcircuitsusingMLops.
He acknowledges that sustaining and thriving in the competitive IT industry, dominated by "giants and big fish,”
• Reinforcementlearningforcodegenerationandselflearningsystems.Designingself-organizingsystems.
• StockmarketpredictionusingLSTM’sandGRU’s.
• Ml&AIopsusingH2O,Matlab,andLabVIEW
• DevelopingautomatedtradeplatformswithFinRLand ReinforcementLearningalgorithmslikeDQNNand SARSA.
• Langchainagentstocatertocomplexworkflowsusing responsesfromLLM’s.
• IndustrysimulationsusingMATLABand SIMULINK.
• Textsummarizationand`generationbasedongiven requirementsandpatterns.
ContributionsinthefieldofAIandML
AtTCD,hewasworkingonamulti-modalanalysisof humanbehaviorandexpressionsusingparadigmsoffacial expression,speech,bodylanguage,andtext.He synchronizedthetimeseriesfromspeechwithatimeseries createdfromactionunitsfromfacialexpressionsandbody languagelikeheadsways.
Fromthespeechesofcelebritiesandleaders,hefiguredout preciselywhenthesubjectwascreatingadeceptivepremise orstatingsomethingthatmightnotbetrueintotality.
SharingExpertiseasanAI/MLAuthorthrough PublishedWorks
Hehadaninherentdesiretowritemorethanhehad. However,duetoaconsistentrunandlackoftime,hehas yettobeabletodoso.Therewerethreeeffortshehad startedon
1. Neuro-FuzzyInference
2. ChaosTheoryandApplications
3. AdvancedReinforcementLearning
Inthebookthathasalreadybeenpublished,thecontents havebeensimplifiedexponentiallyincomparisontoother booksonthesametopicavailableonthemarket.Itwashis inherentdesiretosimplifycomplexmathematical fundamentalsandincreasetheexplainabilityofthebeauty ofmathematics.
He describes "Utopic and Euphoric"
expectation as the ultimate goal he strives for, along with achieving financial independence. MaintainingExpertiseinDiverseFieldsThroughoutthe Career AIhasbeenhispassionsincehiscollegedays,whenhe delvedintoresearchusingMATLAB,Mathcad, Mathematica,andSIMULINK.Asacivilengineering postgraduate,hewasdrawntohigherengineeringconcepts likecontrolsystems,optimization,operationsresearch, numericalanalysis,anddifferentialequations,whichform thefoundationforunderstandingAIandrobotics.
Hisendeavorsonswarmoptimizationandgenetic algorithmsdatebackoveradecade,andhehasbeen interfacingwithLegoMindstormsEV3,NXT,andRCXfor in-houseprojectsonMATLABandLabVIEW
HispostgraduatediplomainAIfromIIITHyderabadand doctoralstudiesatTCDhavefurtherhonedhisskillsand enabledhimtoworkindependentlyoncomplexproblems.
NavigatingtheChallengesoftheITIndustry Hehasfacedamyriadofchallengesthroughouthiscareer, includingattrition,changingclientrequirements,company closures,leadershipchanges,budgetconstraints,dynamic technicalstackneeds,andtheneedforrapidreskilling. However,hehasdevelopedamantratoovercomethese obstacles:useyourexperienceandknowledgetothebestof
yourability,getagoodnight'ssleep,andstartaneweach day.
Whenitcomestostayingup-to-datewiththelatesttrends andadvancementsinAIandML,Yunisemphasizesthe importanceofhavingastrongconceptualfoundationandan insatiablecuriosity.Henotesthatthefieldisrapidly evolving,withnewtechniqueslikeKolgomorovArnold Networksandtheuseofgametheoryandchaosalgorithms emerging.Yunisencouragesaspiringprofessionalstoread, explore,andassimilatenewknowledgecontinuously,asa staticlearnerwilleventuallybecomeobsolete.
EmbracingtheEvolvingLandscapeofAIandML Yunisemphasizesthatmostprofessionalshavetherelevant backgroundtounderstandandworkonemerging
technologies.However,itisthelevelofinterestand fundamentalconceptualclaritythatdefineone'sdepthof knowledgeandsuccessinthisdynamicfield.
Henotesthatthedaysofmultilayerperceptronsand gradientdescentarenumbered,astheindustryis transitioningtonewtechniqueslikeKolgomorovArnold Networks,whichhaveactivationfunctionsontheedge ratherthanoneverynode.Thisshiftispoisedtotransform theentireprogramminglandscape,introducingnew conceptssuchaschaotictimeseriesandalgorithmstotame chaos.
Furthermore,Yunishighlightstheadvancementsintheuse ofgametheory,Nashequilibria,neuro-fuzzysystems,and reinforcementlearning,whichcanincreasetheaccuracyof predictivemodels.Heencouragesaspiringprofessionalsto read,explore,andassimilatethesenewdevelopments,asa staticlearnerwilleventuallybecomeobsolete.
VisionforMakingMeaningfulImpactintheIT Industry Yunisaspirestoestablishhissetup,workingindependently oncomplexbusinessandresearch-orientedproblemsets. Heenvisionsaclientelethattrustshimandhisteamandis satisfiedwiththeirdeliverablesintermsofquality, timeliness,andcostmanagement.Hedescribes"Utopicand Euphoric"expectationsastheultimategoalhestrivesfor, alongwithachievingfinancialindependence.
However,heacknowledgesthatsustainingandthrivingin thecompetitiveITindustry,dominatedby"giantsandbig fish,"isachallengingaspirationinitself.Hebelievesthat thekeytosuccessliesinfosteringacollaborativeand empatheticecosystem,whereeveryonecanbecateredto withouttheneedforcutthroatcompetition.
Hebelievesthatonecanbesuccessfulontheirownmerits, withouttheneedtoundermineorpulldowntheircoworkers.Heisopentodefendinghisperspective,whichhe acknowledgesmaynotbeauniversaltruth.However,his visionofacollaborative,empatheticITecosystemservesas aninspiringmodelforaspiringprofessionalsandindustry leadersalike.
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