Making Sense of ACT Redesign
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By incorporating distinctive brand aspects and graphic language from the original design we have managed to create an evolution of the website that feels fresh & modern while still feeling very much apart of the ACT Brand. We have included the strong brand colours, combined with bold typography & carefully crafted curves to frame the content. All of this help to create a distinctive and memorable site that not only looks great but also successfully communicates all the important factors of the ACT services. The homepage provides & overview the of your services while always encouraging the customer to either find out more or enquire straight away. We have provided plenty of opportunity to display social proof via testimonials on the homepage that can always include video testimonials if available. All of this content is carefully crafted onto a responsive grid that means not only your site looks great on all devices but will be easy to update & add to resulting in a professional looking site that feels trustworthy & approachable no matter what device the user if viewing it on.
HOME
1. Distinctively frame brand & navigation bar presents only the key navigation options & ‘enquiry now’ button so not to overwhelm the customer
2. A carefully selected full width header helps to set the tone for the site while also providing opportunity to provide the initial brand message.
3. The Home page headers key purpose it to drive either enquiries or the user to travel further into the site for more specific information.
4. Newsletter sign up is featured high up the page on the homepage, while on internal pages it is only available in the footer.
HOME CONTINUED.
1. As the user scrolls they will be provided additional information about the ACT Services.
2. Followed by a section that continuously pulls in the latest information from your blog & twitter feed. The benefit of this is that the site will always be updated with fresh content on the homepage, keeping the site content relevant.
HOME CONTINUED.
1. Last of all on the homepage are the latest testimonials that also link through to a video testimonial if available. This is important to provide the social proof required to give the consumer confidence in your service.
SERVICES OVERVIEW
1. In most situations the consumer will use the drop down menu to jump straight to the service of detail skipping this page entirely. However if they do land here they will be presented with all of your key services.
SERVICE OVERVIEW CONTINUED.
1. Further down this page we have also provided a listing of all the key industries you serve.
SERVICE DETAIL
1. When on the service detail page a left hand navigation becomes available to allow the user to quickly and easily browse all available services.
SERVICE DETAIL CONTINUED.
1. Further down the service detail page are related testimonials providing further social proof.
2. Most importantly, right next to all the lovely messages of happy clients there is an enquiry now form, allowing the consumer to get in touch with you right away on every service detail page.
SERVICE DETAIL CONTINUED.
1. Last of all on the service detail page is a list of related previous clients that could link through to a case study.
route one
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THE FULL VISUAL
but wait, there’s more!
we’ve prepared a second option for you to review so keep turning the pages
route two
A light, airy, spacious and modern site for ACT. We have kept the green and grey of the brand, though brought in a lot of white space and full width imagery for a calm, more focussed viewing experience. Giving services hierarchy on the homepage ensures that users can easily navigate to the information they are most likely to need, whilst browsers can view further information such as testimonials, blog posts and social feeds. The open, spacious design of the homepage follows through to the internal pages, where the service and areas of expertise icons bring interaction to the site, whilst working as clear signposts to the different areas. Light, natural images are key to the look and feel of this site, ensuring a modern, simplistic approach with great impact.
ACT HOMEPAGE DESKTOP
ACT HOMEPAGE MOBILE AND TABLET
ACT HOMEPAGE
1. F ull width imagery for a modern, fresh approach, with ‘keeping your business active’ at the forefront of the header area.
2. U sers can navigate through to services page via top navigation bar or the service icons.
3. S ubtly keeping some of the rounded corners from the original site throughout (header banners and buttons).
4. Plenty of white space ensures an open, calm viewing experience.
ACT HOMEPAGE
1. T his fresher, lighter font (gotham) gives the brand a far more modern feel.
2. T hroughout the site content is divided up by these green lines.
3. I n order to download the lead generation tool users will have to fill in their details. These will then be available for ACT to create a database.
ACT HOMEPAGE
1. F eatured testimonials on the homepage are a great social proof, especially the inclusion of video testimonials in the future.
2. A short excerpt from the latest blog post encourages users to read the rest of the article and further posts.
ACT SERVICES
1. Bread crumbs throughout the site aids users journeys through the site.
2. F reeing icons from their bounding box in the current site opens the design up, for a fresher, more modern approach.
3. S ervice icons appear dark grey on mouse-over, signalling they are interactive and take users straight to that page.
ACT SERVICES
1. A set of icons have been designed for the areas of expertise. These will be used in the same way as the service icons - signalling the area.
ACT HARDWARE & NETWORKING
1. P ull out quotes and testimonials bring added interest and social proof to the page.
2. C lient logos appear within service areas. Ones which link to a case study highlight on mouse over (from grey to full colour).
route two
like what you see? click the link below to see the full visual and leave feedback
View
THE FULL VISUAL
thank you for looking we look forward to your feedback
www.inspiradigital.co.uk
+44 (0)1271 344 265