Making Sense Aprandi Branding
route one
We have produced a clean, modern and adaptable brand based around the concept of “Progression”. The brand mark & typographic choice create a subtle / conservative brand mark, but it is not without personality. The graphic provides almost unlimited potential to subtly brand up different stages of the user experience with Aprandi. It can be used to represent anything from current progress through a quiz, to final score or even as a loading animation between quizzes / questions. There are a number of variations to this brand, meaning no matter what context the brand is being used in, we have a version ready to use. These variations can be seen over the following pages. The “Hero” brand is the main one, while the alternative versions are perfect when you want the branding to take second stage, or are working within a limited space. On the following pages you’ll be able to review the brand variations as well as an example of how we think the brand could work in the context of a question template and other pages within the Aprandi website.
The Hero Logo: To be used where space is available.
Version 2: most likely to be used when vertical space is limited.
Version 3:
The Progression Tree: Course that the user has previously attempted use the brand mark to represent their progress through that course.
Course Welcome Screen: The brand mark can be used to represent the users previous best score on this course.
Question Template Example: The brand mark can be used as check boxes, it could even potentially animate as they select an answer. The brand mark is also used to frame a photo or illustration.
Course Results: And the brand mark can be used as a visual representation of the users final score.
thank you
www.inspiradigital.co.uk
+44 (0)1271 344 265